THISDAY STYLE MAGAZINE 15TH DECEMBER 2024

...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE

SUNDAY, DECEMBER 15, 2024

JADE OSIBERU

REDEFINING NIGERIAN CINEMA

www.access-armpensions.com

EDITOR’S LETTER

COVER NOTE

J

CONTENT

ade Osiberu is not just a filmmaker— she’s a trailblazer, a visionary, and a force reshaping the African film industry. With a string of successes that include Gangs of Lagos—Amazon Prime’s first original film in Africa, which took the world by storm and charted across multiple countries—and Brotherhood, the highest-grossing Nollywood film of 2022, Jade has firmly established herself as one of the most influential voices in contemporary cinema.

Society

OZINNA DOT COM HOSTS IT’S FIRST CHRISTMAS EVENT AT THE DELBOROUGH HOTEL

This holiday season, Ozinna Dot Com, Nigeria’s premier platform for fashion , hosted its first-ever Christmas event, bringing together a vibrant community of designers, stockists, influencers, and shoppers.

Lifestyle & Fashion

African Luxury Fashion - The Art And The Price Point

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Educating Boys: The Key To Ending Gender Violence

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Lfj Makes Waves At Thailand Fashion Week With Groundbreaking Shores Collection

EXECUTIVE EDITOR

Like Fine Wine

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S yle EXECUTIVE EDITOR

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KONYE NWABOGOR 08111847087

5 Ways To Sparkle And Shine This Holiday Season

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OLUFUNKE BABS-KUFEJI 08111847086

How Older Women Are Redefining The Aesthetics Of Ageing

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“The Grammy Nomination Wasn’t A Shock”

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Hertunba Unveils Its Sparkle Holiday Collection

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How Short Is Too Short? The Men’s Shorts Debate

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The Art Of Skincare Layering

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Introducing Pantone’s Color Of The Year 2025 Mocha Mousse

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DEPUTY EXECUTIVE EDITOR

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SENIOR DESIGNER MATHIAS ARCHIBONG 07054965500 CONTRIBUTORS AYO LAWAL BUKOLA AMOBOYE PHOTOGRAPHER TY BELLO DIRECTOR, PRINT PRODUCTION

22 @thisdaystyle |

CHUKS ONWUDINJO 08077092196

’ll admit it—I used to dread the idea of getting older. The article “How Older Women are Redefining the Aesthetics of Ageing” totally reminded me of this.

The mere thought of ageing filled me with a quiet sense of panic, and that’s because I had ignorantly bought into the idea that growing older automatically meant looking worse for wear. Wrinkles, sagging, and a general loss of vibrancy were what I pictured, thanks to years of societal conditioning. But you know, I couldn’t have been more wrong. Getting older has turned out to mean the opposite of what I feared.

It’s hasn’t been about decline; for me, it’s being more about about refinement. I’ve learned what suits me. I wear jeans that fit in all the right ways, no longer squeezing into trendy but uncomfortable cuts. My makeup routine? Streamlined. I use just enough to look like I have radiant skin rather than caking on foundation to hide behind.

These small tweaks have all added up to a version of myself I truly love—and it has nothing to do with youth and everything to do with knowing myself. You see, what really changes as you grow older is the way you carry yourself. It’s about confidence—the real, hard-earned kind that can’t be faked. It’s believing you’re the main character of your story. It’s about taking your time with what you have to say, making eye contact, and holding your head high. It’s wanting less but getting more, asking not what you can bring to the table but what the table can bring to you. The best part? I’m not alone in this.

It’s become a thing not only for young women but also for the many older women who are redefining what it means to age.

Nowadays, women in their 40s, 50s and 60s aren’t just existing; they’re thriving. They’re the new “it girls,” exuding glamour, grace, and an undeniable sense of self. They’re showing us that age is no longer a barrier to beauty but a gateway to it.

They are living proof that confidence, sophistication, and vitality never go out of style.

It feels like a cultural reset, doesn’t it? A long-overdue shift from fearing the effects of time to celebrating its gifts.

I am 100% loving it, and you should, too. Here’s hoping it’s not just a trend but a permanent celebration of the enduring beauty and brilliance of women at every age.

Also, yes, it’s almost Christmas. As we get closer to the holidays, I can’t help but feel a spark of excitement. The end of the year always brings with it a sense of renewal. What are your plans for the season? Whatever it is, I hope it’s filled with joy. Either way, don’t forget to reflect. Look back on the year that’s passed—its highs, lows, and lessons. And start planning for the year ahead. What do you want for yourself? Who do you want to be? These questions have a way of grounding us, and there’s no better time to ask them than when the world feels like it’s on pause, wrapped in twinkling lights and the promise of new beginnings.

From all of us here, wishing you a season filled with love, laughter, and everything that makes this time of year so special. Stay safe, have fun, and don’t forget to toast to yourself—you’ve earned it.

Love,

Konye

@thisdaystyleon | www.thisdaystyle.ng

Sunday, December 15, 2024 Vol. 22, No. 10806

Sunday, December 15, 2024 Vol. 22, No. 10806

Originals

FASHION WEEK

CAT W A L K

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SUBSCRIBE TODAY AND STREAM AN ALL ACCESS PASS INTO AFRICA’S MOST GLAMOROUS RUNWAY ONLY ON WWW.ARISEPLAY.COM

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Sunday, December 15, 2024 Vol. 22, No. 10806

Sunday, December 15, 2024 Vol. 22, No. 10806

AFRICAN LUXURY FASHION - THE ART AND THE PRICE POINT AN OPEN LETTER BY BANKE KUKU NKIRU ANUMUDU

TITO OVIA CHUKWU

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YEMI CANDIDE-JOHSON (SAN) AND TOWUN CANDIDE-JOHNSON

OZINNA DOT COM HOSTS IT’S FIRST CHRISTMAS EVENT AT THE DELBOROUGH HOTEL

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his holiday season, Ozinna Dot Com, Nigeria’s premier platform for fashion , hosted its first-ever Christmas event, bringing together a vibrant community of designers, stockists, influencers, and shoppers. Held at the stunning rooftop bar of The Delborough Hotel, the event was an elegant celebration of fashion, community, and festive cheer.

Proudly sponsored by Laurent Perrier Champagne, the soirée offered an immersive experience of style and sophistication. Guests enjoyed the perfect blend of premium champagne and curated conversations, creating an atmosphere of connection and celebration.

The event served as a platform for Ozinna Dot Com to further cement its reputation as a community-driven brand at the forefront of fashion and lifestyle in Nigeria. From budding designers showcasing their talent to loyal shoppers sharing their favorite picks, the occasion highlighted the platform’s impact in uniting a diverse network of women who are shaping the fashion industry.

In her opening remarks, Ozinna Anumudu, Founder of Ozinna Dot Com, expressed her gratitude to attendees and sponsors: “This event is a testament to the power of community and collaboration. We wanted to create a space where our amazing community could come together to celebrate the festive season”

ANGEL ANOSIKE AND DEBBIE BEEKO

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What makes luxury luxurious? Is it the covetousness that people accord it, the ability to brag about owning a ‘designer’ piece?

The flashy, ostentatious designs and namedroppable logos? The influential people who wear them? Or is it the price?

NICOLE CHIKWE

ANDREA GIACCAGLIA

OLAMIDUN OGUNDOYIN

PING OKORIE, AGGIE OKORIE, OZINNA ANUMUDU, HAUWA OKORIE, YANATE AMAGWU AND SITA SANGOTADE

OLIVIA ARUKWE

previous article by ThisDay Style spoke about current narratives surrounding the expensiveness of Nigerian fashion brands and the reality of these prices in our current economic climate. Here’s what we have to say.

At Banke Kuku, luxury is more than a price tag—it is a commitment to excellence, craftsmanship, and cultural storytelling. Our pieces are not just garments; they are expressions of artistry rooted in Nigerian heritage and designed for modern, global women, men, and children.

Our design process begins with a story. Every collection draws inspiration from Nigeria’s rich culture and natural beauty, translated into our iconic prints and brought to life on the finest fabrics. At the heart of our creations is silk—100% authentic, biodegradable, and sourced from suppliers trusted by the world’s leading fashion houses. Complemented by linen and limiteduse mesh, these materials are carefully chosen for their luxury, sustainability, and ability to elevate each piece.

We produce in small batches, focusing on quality over quantity. Every stitch, every button, and every trim is meticulously crafted to meet international standards, ensuring that each Banke Kuku piece is a lasting investment. Our garments are celebrated for their timeless appeal, with clients praising their durability and how they feel brand-new even after years of wear.

Sustainability is integral to our ethos. From using nontoxic, digitally printed dyes that conserve water and energy to working with local artisans and international specialists, our production practices are ethical and environmentally conscious. Our commitment extends to our team—we ensure fair compensation, safe working conditions, and access to education and housing, creating a supportive community that reflects the values of our brand.

Banke Kuku pieces are instantly recognisable for their bold prints and effortless elegance. Whether worn by global icons like Kelly Rowland, Gabrielle Union, and Burna Boy or cherished by everyday women seeking understated luxury, our designs stand out. During the pandemic in 2020, our vibrant, comfortable loungewear became a beacon of positivity, solidifying our place as a unique voice in luxury fashion.

As we continue to build our legacy, our vision is clear: to position Banke Kuku as a global luxury powerhouse, standing proudly alongside the likes of Hermès and Gucci. Our heritage is not just a part of our story—it is the

BANKE KUKU

foundation of our brand. From luxurious home goods to high-fashion pieces, every Banke Kuku creation is a celebration of Nigerian excellence and a testament to the power of thoughtful design.

What truly sets Banke Kuku apart as a luxury brand is our unwavering commitment to quality and precision.

We adhere to the highest international standards and policies in manufacturing and production, ensuring our pieces meet the expectations of global retailers. Each product undergoes rigorous quality control, with our inhouse team meticulously inspecting every detail, down to counting the number of stitches per inch. This dedication guarantees that every piece reflects the brand’s ethos of exceptional craftsmanship.

When our pieces are sent to prestigious department stores, they undergo further scrutiny to meet countryspecific and institutional clothing standards, and we consistently surpass these benchmarks. The result?

Timeless creations that not only embody luxury but also justify their value through unmatched quality, attention to detail, and a commitment to excellence.

The Banke Kuku brand is for those who embody sophistication, confidence, and a love for life’s finer details—whether women, men, or children. Our pieces are designed for individuals who seek comfort without compromise, valuing quality, culture, and self-expression. In a Banke Kuku creation, they don’t just wear luxury—they live it.

At Banke Kuku, luxury is more than a price tag—it is a commitment to excellence, craftsmanship, and cultural storytelling.

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Sunday, December 15, 2024 Vol. 22, No. 10806

Sunday, December 15, 2024 Vol. 22, No. 10806

EDUCATING BOYS: THE KEY TO ENDING GENDER VIOLENCE In Nigeria, where deeply rooted cultural and societal norms contribute significantly to the prevalence of gender violence, shifting the focus to how boys are raised and educated may be the transformative solution we need. According to a 2023 report by the National Bureau of Statistics (NBS), 30% of Nigerian women aged 15–49 have experienced physical violence at some point in their lives. This alarming statistic underscores the urgency of addressing gender violence. However, tackling the issue solely from the victim’s perspective often ignores the larger systemic issue: the education—or lack thereof—that boys receive about respect, consent, and gender equality.

The conversation around gender violence has often revolved around protecting women and empowering them to report abuse. While this is crucial, one glaring gap in the narrative persists: educating boys.

The Root of the Problem From a young age, many Nigerian boys are socialised to view themselves as superior to girls. This is reinforced by traditional gender roles, which often place men in positions of authority while relegating women to submissive roles.

Phrases like “boys will be boys” normalise aggressive behaviour in boys and dismiss accountability, while statements such as “she’s just a girl” devalue the contributions of girls.

Cultural practices and attitudes also exacerbate this problem. In some regions, young boys are taught that asserting dominance—whether through words or actions—is a marker of masculinity. Without intervention, these boys grow into men who may view violence against women as acceptable or at least excusable.

Furthermore, the lack of comprehensive sexual and emotional education leaves boys ill-equipped to navigate relationships or understand the concept of consent. This vacuum of knowledge creates a breeding ground for gender violence, perpetuating a cycle that often begins in adolescence and continues into adulthood.

Educating Boys: A Transformative Approach Educating boys does not simply mean ensuring they attend school, although this is undoubtedly a critical starting point. It means deliberately teaching them values and behaviours that promote respect, empathy, and equality.

1. Teaching Respect and Empathy Boys must be taught to respect women as equals. This starts at home, where parents and guardians are responsible for modelling respectful relationships. Fathers, in particular, play a pivotal role. When boys see their fathers treating women with kindness and respect, they are more likely to

replicate this behaviour.

In schools, lessons on empathy can be incorporated into the curriculum. Role-playing exercises, discussions on consent, and exposure to stories that highlight the experiences of women can help boys understand the consequences of their actions.

2. Comprehensive Sex Education In many Nigerian schools, sex education is either absent or limited to abstinence-only messaging, leaving boys uninformed about critical topics such as consent, healthy relationships, and the emotional dynamics of intimacy.

Comprehensive sex education should teach boys that “no” means no, regardless of the situation.

3. Challenging Gender Norms From childhood, boys should be encouraged to question traditional gender roles. Why is it a woman’s job to cook?

Why should a man’s worth be measured by his ability to dominate others? Creating safe spaces for boys to ask these questions and engage in critical thinking can dismantle harmful stereotypes.

4. Accountability and Consequences Educating boys also means teaching them about accountability. Boys need to understand that actions have consequences and that violence—whether physical, emotional, or verbal—is unacceptable. This includes creating systems in schools where gender-based bullying or harassment is swiftly addressed.

For instance, some Nigerian schools have introduced “safe zones” where students can report cases of bullying or harassment. Ensuring that boys who engage in harmful behaviour face appropriate consequences reinforces the idea that violence is not tolerated.

The Role of Media and Pop Culture In Nigeria, where music, movies, and social media hold immense influence, these platforms can be powerful tools for educating boys. Unfortunately, many of these mediums currently perpetuate toxic masculinity. Songs glorifying dominance over women or movies portraying submissive female characters send the wrong message.

However, the tide is turning. Artists like Falz and programs like the MTV Shuga series have used their platforms to challenge these stereotypes and promote messages of equality.

Why It Matters Educating boys is not just about protecting women—it’s about building a healthier, more equitable society for everyone. When boys grow up understanding the value of empathy, respect, and equality, they are better equipped to form meaningful relationships and contribute positively to their communities.

Statistics back this up. A study by UNICEF found that boys who receive education on gender equality are 70% less likely to engage in violent behaviour as adults. This ripple effect benefits not just women, but society at large. In Nigeria, where gender violence costs the economy billions of naira annually in healthcare, lost productivity, and legal proceedings, addressing the issue at its root can have profound economic benefits as well.

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LFJ MAKES WAVES AT THAILAND FASHION WEEK WITH GROUNDBREAKING SHORES COLLECTION

L

MO ABUDU

FJ, the dynamic artistic fashion house, recently debuted its breathtaking Shores collection at Thailand Fashion Week. With this trailblazing feat, the brand cemented its place in history as the first Blackowned brand to showcase at this prestigious international event, leaving audiences captivated by its visionary artistry.

The collection’s debut was nothing short of a spectacle. Models graced the runway in designs that seemed to defy the ordinary, radiating a sense of bold individuality and fearless creativity.

Behind this burgeoning powerhouse is Creative Director Juliet Olanipekun, a visionary whose leadership has elevated LFJ to the pinnacle of the global fashion scene. Olanipekun’s designs are not mere garments—they are bold statements, celebrating identity and storytelling in ways that feel both deeply personal and universally resonant. With an artist’s touch and a fearless approach to reimagining fashion’s potential, she has crafted a brand that dares to speak loudly and unapologetically on the world stage.

The Shores collection builds on LFJ’s journey, one that began with a groundbreaking debut at Lagos Fashion Week and has since expanded into a global narrative of triumph and cultural excellence. Each piece in the collection feels like a chapter in a larger story, reflecting LFJ’s ethos of growth, diversity, and empowerment.

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Sunday, December 15, 2024 Vol. 22, No. 10806

Sunday, December 15, 2024 Vol. 22, No. 10806

1. SLAY IN A SEQUIN SKIRT

Nothing says “party-ready” quite like a sequin skirt. The best part? It’s ridiculously versatile.

For a daytime twist, pair it with a casual tee and your favourite sneakers—effortlessly cool yet stylish enough to turn heads at brunch.

Heading out later? Swap the sneakers for some killer heels, throw on a bold lip, and you’re all set to own the night. A sequin skirt is the perfect balance of fun and fancy—your holiday wardrobe MVP. YVONNE LEON

2. TONE DOWN THE SHINE MARANT ETOILE

Not ready to go full-on sparkle? No worries.

You can still rock sequins without feeling over the top. Pair a sequinned blazer, top, or pants with wardrobe staples like denim, a crisp white shirt, or a laid-back tee. This trick keeps your look polished yet playful, striking that perfect balance between glam and casual. Ideal for those who love their sparkle with a side of subtlety.

3. DON’T OVERDO IT

When it comes to sequins, less truly is more.

If you’re stepping out in a sequin dress or a matching coat, let your outfit do the talking.

Keep your accessories simple—think neutral heels and a sleek clutch. Avoid layering on flashy extras that compete with your outfit’s sparkle. The goal? To shine, not to be blind.

AKANO DIAMONDS..

SELF PORTRAIT

4. ADD SPARKLE WITH ACCESSORIES

Not everyone is ready to go full-on sequin— and that’s okay! Sequinned accessories are the perfect way to add just a hint of shimmer to your outfit. A glittery clutch, a statement headband, or a pair of sparkly heels can elevate even the most basic ensemble. It’s all about those subtle touches that make your look pop without going full-on extra.

5. MIX IT UP YEAR-ROUND

Here’s the thing about sequins—they’re not just for the holidays. Don’t pack them away with your Christmas decorations! Incorporate them into your everyday wardrobe for a little sparkle therapy. A sequin top with tailored trousers or a sparkly bag with your favourite casual look can add a touch of glam to any outfit. Who says the sparkle has to stop when the holidays are over?

AKANO DIAMONDS

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TOKE MAKINWA

IBRA

SUZANNE KALAN

WAYS TO SPARKLE AND SHINE THIS HOLIDAY SEASON

ALEXANDER MCQUEEEN

By Funke Babs-Kufeji

December is here, and you know what that means—it’s party season! Whether you’re eagerly RSVPing to every invite or planning your escape from the holiday madness, there’s no denying that sequins are the ultimate go-to for festive flair.

Love or hate them, they are synonymous with holiday glam, and let’s face it, they’re not just for Christmas—they’re a year-round vibe if you know how to style them. Ready to dazzle this season? Here are five chic and fun ways to embrace the sparkle without feeling like a walking disco ball.

CLIO PEPPIATT

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MARIAM TIMMER

YUTEE RONE

KAY

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Sunday, December 15, 2024 Vol. 22, No. 10806

COVER

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JADE OSIBERU

REDEFINING NIGERIAN CINEMA

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Sunday, December 15, 2024 Vol. 22, No. 10806

ade Osiberu is not just a filmmaker— she’s a trailblazer, a visionary, and a force reshaping the African film industry. With a string of successes that include Gangs of Lagos—Amazon Prime’s first original film in Africa, which took the world by storm and charted across multiple countries—and Brotherhood, the highest-grossing Nollywood film of 2022, Jade has firmly established herself as one of the most influential voices in contemporary cinema.

Her journey began with Isoken, her critically acclaimed directorial debut, which became the thirdhighest-grossing Nigerian film of 2017 and earned multiple international accolades, including Best Film and Best Director at the Africa Magic Viewers’ Choice Awards. She continued to rise with Sugar Rush in 2019, another record-breaking hit, followed by her impactful production of Ayinla, the award-winning biopic

by Tunde Kelani.

But Jade’s ambitions don’t stop there. In 2023, she made history as the first African filmmaker to sign a three-year exclusive overall deal with Amazon Prime, a partnership that resulted in Christmas in Lagos, a groundbreaking film showcasing the depth of her talent and her commitment to expanding African storytelling on the global stage. She has been recognized

by Variety, Hollywood Reporter, and Vanity Fair as one of Africa’s most powerful women in media, and in the same year, she became a member of the Academy of Motion Picture Arts and Sciences.

From Isoken to Gangs of Lagos, and now with her ongoing partnership with Amazon Prime, Jade Osiberu continues to redefine what is possible in African cinema. In this interview with Funke Babs-Kufeji, she discusses her work not just being about entertainment but about creating a legacy that inspires and paves the way for future generations of filmmakers.

You’ve had an incredibly successful career as a writer, director, and producer. Looking back, what inspired you to pursue a career in filmmaking, and what were some of the key moments that helped shape your journey?

Growing up I was surrounded by our rich Nigerian stories, our vibrant culture and its nuances. I wanted to use film as a medium to spotlight these narratives, celebrate your voices, and share our authentic stories with the world.

Your films, like Gangs of Lagos and Brotherhood, have garnered international acclaim. What do you think it is about your storytelling that resonates so deeply with both local and global audiences?

I believe the power of storytelling lies in its ability to connect with universal emotions while staying true to its roots. In films like Gangs of Lagos and Brotherhood, I focus on authentic characters and narratives that reflect the complexities of life in communities—stories of love, family, loyalty, and survival.

These are experiences everyone can relate to, no matter where they’re from.

Your first film, Isoken, was not only a commercial success but also received several accolades. How did you balance the creative aspects of filmmaking with the pressure of producing a film that would be both meaningful and commercially viable?

With Isoken, my focus was on telling a story that was authentic and culturally resonant, while also ensuring it had broad appeal. Balancing creativity with commercial viability is always a challenge, but I’ve found that when you tell stories that are honest and relatable, they naturally connect with audiences. I paid close attention to every aspect of the film—crafting strong characters, weaving humor and heart into the narrative, and ensuring the production quality met high standards. Ultimately, I think the success of Isoken came from its ability to tackle an important cultural theme in a way that felt accessible and entertaining.

You’ve been recognized as one of the most powerful women in media by prestigious outlets like Variety and Hollywood Reporter. What does this recognition mean to you, and how do you balance your role as a leader with the personal demands of your career?

Being recognized by outlets like Variety and Hollywood Reporter is a reminder of how far African storytellers have come on the global stage and how the creative industry is reshaping how African stories are perceived. Balancing leadership with the personal demands of my career is an ongoing process. I’ve learned the importance of prioritizing—knowing when to focus on my projects and when to step back and recharge. I also lean on my team and collaborators, who share my vision and help bring it to life.

As a filmmaker, you have the power to shape narratives.

How do you approach telling stories that empower women and represent African voices?

I approach stories with the intention of amplifying African and specifically, Nigerian voices. For me, it’s about creating multidimensional characters and women who are strong, vulnerable and powerful. Through my stories, I hope to showcase the beauty, complexity, and humanity of people. Whether it’s highlighting everyday struggles or celebrating our way of life, like how we do Christmas in Lagos. I believe representation is powerful, and it has the ability to shape how we see ourselves and how the world sees us.

What are some of the most important lessons you’ve learned as a woman in leadership, particularly in the entertainment industry?

One of the most important lessons I’ve learned as a woman in leadership is the value of resilience and self-belief. I’ve learned to trust my vision, embrace my unique voice, and not let setbacks define my journey.

Another key lesson is the importance of collaboration. No one succeeds alone, and building a supportive network of allies— both women and men—have been instrumental in my growth.

Equally important is knowing when to say no. Protecting your time, energy, and creative integrity is vital in an industry that can

sometimes demand more than it gives.

Christmas in Lagos is your most recent movie project. What inspired the movie?

The inspiration for Christmas in Lagos came from a desire to capture the unique spirit of the holiday season in Lagos, a city known for its vibrant culture and lively energy. Christmas in Lagos is a time when families come together, but it’s also a time when the city bursts with excitement, music, and celebrations. I wanted to create a film that reflects the warmth, joy, and sometimes chaotic beauty of the season here—while also exploring universal themes like family, love, and the sense of belonging that many people can relate to during the holidays.

What makes Lagos special during Christmas is the fusion of traditional African customs with global influences, and I wanted to highlight that dynamic. Whether it’s the festive decorations, the street parades, or the bustling markets, Lagos at Christmas has a rhythm that’s unlike anywhere else. This movie is my love letter to the city, capturing both its magic and its realness during one of the most cherished times of the year.

For Christmas in Lagos what was the directing process like?

The directing process for Christmas in Lagos was both challenging and rewarding, especially because I wanted to capture the true essence of the city during the holiday season. Lagos is so dynamic, with its vibrant streets, diverse communities, and unique blend of culture, so my approach had to be both thoughtful and flexible.

I worked closely with the production team to find the right locations that truly represent the spirit of Lagos—whether it was the lively markets, the cozy homes, or the festive streets. I also collaborated with the cast to ensure that their performances were authentic.

In terms of directing the scenes, I paid special attention to the energy of the city and how it influences the characters’ interactions. Christmas in Lagos isn’t just about grand celebrations; it’s about those intimate moments between family and friends, the humor, the joy, and sometimes even the chaos that comes with the season. I wanted those nuances to come through in the film.

It was also important to blend the festive elements with the emotional depth of the story—showing not just the fun and celebration but also the personal journeys of the characters. Overall, it was about finding a balance between creating a heartwarming holiday film and capturing the authenticity of life in Lagos.

You’ve been a key player in the Nollywood industry, which is renowned for its vibrant culture. How does African culture, particularly in fashion, influence your personal style and the characters you portray in your films?

African culture, especially fashion, plays a significant role in shaping both my personal style and the characters I portray in my films. Fashion in Africa is not just about clothing; it’s an expression of identity, history, and creativity. I draw inspiration from the rich fabrics, colors, and designs that are deeply rooted in African tradition, but I also enjoy blending these elements with contemporary styles to reflect how African culture continues to evolve and influence global trends.

My personal style has evolved over the years. At the moment, I gravitate towards bold colours, rich prints, much like the vibrant culture I’m a part of and simple, streamlined silhouettes.

I believe fashion should be an extension of who you are—it’s about embracing your roots while celebrating your individuality.

When it comes to the characters in my films, I take a similar approach. The way a character dresses often reflects their personality, background, and the environment they’re in. In films like Christmas in Lagos, fashion isn’t just an aesthetic choice— it helps tell the story and adds depth to the character. Whether it’s in an iconic gele or a trendy, eclectic outfit, we used fashion as a tool to connect the audience to the cultural context of the story.

For Christmas in Lagos we spent a lot of time on fashion, and you’ll get to see it when you watch it. It was very important to showcase our homegrown fashion brands and we collaborated with quite a number of them because what’s a Christmas in Lagos without major fashion moments.

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COVER

Sunday, December 15, 2024 Vol. 22, No. 10806

Given the global recognition of your work, do you feel that African filmmakers and African fashion are receiving the attention they deserve on the world stage? How do you see the future of African cinema and fashion evolving?

While African filmmakers and African fashion are undoubtedly gaining more global recognition, I still believe we have a long way to go in fully receiving the attention and respect we deserve on the world stage. The growth in visibility is exciting, but it’s also important to ensure that the recognition is not fleeting—it must be sustained and meaningful. African cinema and fashion are both rich in history, diversity, and creativity, and they have the potential to reshape global narratives and trends.

In film, we are starting to see a new era where African stories are not only seen as niche but as universal. African filmmakers are increasingly gaining international recognition. What excites me is the way African filmmakers are blending traditional storytelling with modern cinematic techniques, producing films that resonate with global audiences while remaining deeply rooted in African culture. The future of African cinema is bright, and we are on the verge of a global movement where African stories are celebrated for their depth, authenticity, and relevance.

As for African fashion, it has already begun to influence global trends, but there is still much room for growth. African designers are pushing boundaries with bold prints, sustainable practices, and innovative designs.

Sunday, December 15, 2024 Vol. 22, No. 10806

What does empowerment mean to you, and how can we empower more women, I worked closely with the especially in industries where women are often underrepresented, to pursue their production team to find dreams fearlessly? the right locations that Empowerment, to me, means giving truly represent the spirit women the tools, confidence, and support of Lagos—whether it was they need to take control of their lives and the lively markets, the cozy break through the barriers that hold them homes, or the festive streets. back. It’s about creating spaces where women can express themselves freely, I also collaborated with without fear of judgment or limitation, and the cast to ensure that where their voices are not only heard but their performances were valued. authentic.

In industries where women are underrepresented, such as film, the key to empowerment is representation and opportunity. We need more women in leadership roles, behind the camera, making decisions, and You’ve achieved so much already, but what’s next for you? shaping narratives. One of the ways we can empower more What future projects are you most excited about, and what women is by providing mentorship and resources, creating a other areas of your career would you like to explore? network of support where women can learn from each other and We’ve just premiered Christmas in Lagos, and the feedback share their experiences. has been great so far, so first and foremost, I’m looking forward We also need to challenge the existing norms and encourage to the 20th of December, when the world gets to see it on Prime women to pursue their dreams without fear of failure. This means Video. There are many exciting projects in the pipeline, and I’m celebrating their successes, but also being open about the challooking forward to them all and to continue to tell authentic Afrilenges they face so that younger women entering these fields know they’re not alone. can stories that resonate on a global scale the best way I can.

What is your vision for the future of Nigerian cinema? What role do you see our filmmakers playing in the global media landscape in the years to come?

My vision for the future of Nigerian cinema is one of growth, innovation, increased monetization and global recognition. Nollywood has already made incredible strides in recent years, but I see an even brighter future ahead as we continue to push boundaries and explore new forms of storytelling. My vision is for producers to actually get to earn off their work which will enable them to become more ambitious to create more diverse stories, with stories from all walks of life, showcasing the full range of human experience—whether it’s love, politics, family, or even fantasy. The key will be blending the rich traditions of Nigerian storytelling with modern cinematic techniques, making our films both globally relevant and deeply rooted in our culture.In the coming years, Nigerian filmmakers will play an increasingly important

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HOW OLDER WOMEN ARE REDEFINING THE AESTHETICS OF AGEING

role in the global media landscape. As global audiences continue to embrace stories from different parts of the world, Nigerian cinema, with its energy, vibrancy, and authenticity, will stand out. The unique cultural experiences we bring to the screen will resonate with audiences everywhere, especially as the world becomes more interconnected. Nigerian filmmakers have the opportunity to shape global narratives and challenge stereotypes, showing the world that African stories are not just important—they are universal.

I believe Nigerian cinema will continue to evolve, and we will see even more collaborations with international filmmakers, bringing fresh perspectives and creating films that transcend cultural and linguistic barriers.

What advice will you give young people who work in the film industry?

If you work in the industry and you’re struggling to see a clear path to the future, my advice would be to keep to your wits about you, diversify your reading, listen beyond gossip, read & listen to podcasts about the global film industry, to try and find credible sources of information. All industries go through seasons even, Hollywood has spent the last few years trying to bounce back from COVID and then the arbiter’s strike. Some people are neck deep in the work of building this industry, get off twitter and the WhatsApp groups and join them. That’s where the knowledge you are really seeking is; it’s in doing the work, the making mistakes, thawing some wins, some setbacks, some losses and then getting back to the arena. The revolution will be televised, the industry will grow from strength to strength and it’s your decision to choose to be part of making it happen.

There’s something thrilling about the way older women today are redefining the aesthetics of ageing.

Gone are the days when a certain age came with rigid expectations—a quiet retreat into subdued tones, muted desires, and barely-there ambitions. Women now, unapologetically in their 50s, 60s, 70s, and beyond, are reshaping what it means to grow older. young, has also become a playground for older women to rewrite the rules. Instagram accounts brimming with energy, wit, and beauty showcase women embracing their individuality with flair. These women are digital muses for a new generation while simultaneously reminding their peers that style, ambition, and audacity don’t come with expiration dates. They’ve shattered the myth that ageing is a quiet affair. Instead, it’s a celebration, and the world is finally watching.

And while we marvel at the visible changes in how older women present themselves to the world, it’s worth noting the internal shifts that power this transformation. Confidence, that elusive quality many spend a lifetime chasing, seems to find a natural home in this stage of life. Freed from the pressures of proving them-

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MO ABUDU

H E FOLAKE ABDULRAZAQ

n decades past, the conversation around women growing older was all too often filtered through a lens of diminishing returns, where beauty, style, and personal confidence were expected to fade as quickly as the number of candles on a birthday cake increased. Now, however, we find ourselves in a cultural moment where older women are not only embracing their evolving aesthetics but actively redefining what it means to be visible, compelling, and unapologetically themselves.

They are wearing their age with a kind of vibrancy and curiosity that speaks not to a past chapter closing but to a rich new narrative beginning. There is an undeniable confidence radiating from many women in their fifties, sixties, seventies, and beyond, who dare to stand boldly in their own skin, eschewing the old notion that one must clutch at youth to remain stylish.

Instead, they allow time to infuse their personal style with depth, humour, and a sense of adventure that younger generations may not yet have had the chance to discover.

This shift can be seen in the public eye: personalities like Mo Abudu and Deola Art Alade command red carpets rather than meekly fading into the background. Other women like Nkiru Anumudu, whose fashion sense has made her a style icon, show that personality never grows old.

Social media, often considered the domain of the

AYONA TRIMNELL

OMON DIKE

selves, older women step into their power with an ease and authenticity that is nothing short of magnetic. They’ve stopped trying to fit into moulds they didn’t make and are unapologetically themselves.

Of course, this shift isn’t happening in a vacuum. The fashion, beauty and even the entertainment industries are finally catching up, realising the power of this demographic. The conversation has shifted from hiding signs of ageing to enhancing the individuality and beauty of women at every stage of life.

It’s also impossible to ignore the cultural significance of this movement. By redefining the aesthetics of ageing, older women are challenging deeply ingrained societal norms that equate ageing with decline. They’re paving the way for younger generations to see growing older not as something to dread but as a natural, even exciting, progression. The images we consume today of vibrant, dynamic older women shape how we’ll view ourselves in the decades to come.

This new aesthetic of ageing isn’t simply about deciding to wear bold lipstick and flowing silhouettes, although that’s certainly part of it. More profoundly, it’s about rejecting the narrative that wrinkles, grey hair, and softer contours mean you have less to say. It’s about understanding that beauty evolves, that the marks life leaves on us can be worn like badges of honor rather than shamefully hidden away. When older women challenge the old stereotypes and continue to present themselves as vibrant forces in the world, they become living testaments to the idea that growing older isn’t a story of decline; it can be a story of expansion, of stepping into a new era of personal authenticity.

DEOLA ART ALADE AND AYO AMUSAN

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Sunday, December 15, 2024 Vol. 22, No. 10806

Sunday, December 15, 2024 Vol. 22, No. 10806

“THE GRAMMY NOMINATION WASN’T A SHOCK”: DeeYasso on

Producing ‘Tomorrow’ with Yemi Alade

D

ennis Hope Yasso popularly known as DeeYasso doesn’t need grand gestures to announce his arrival in the music industry. For the multihyphenate producer, whose work on Yemi Alade’s Tomorrow earned him a Grammy nomination, success is simply the natural byproduct of making great music. “The Grammy nomination coming is not a shock to me,” he admits.

“From the moment we created the song, we knew it was good. The nomination is just a re-emphasis that we did something special.”

Hailing from Taraba State, far from Nigeria’s music epicentre, Lagos, he relied on his belief in his craft rather than some conventional notion that proximity to the industry’s power hubs was a prerequisite for success.

“I’ve always believed that if I made good music, the right opportunities would find me,” he says.

Growing up, DeeYasso was immersed in music, inspired by his father, a church chorister who nurtured his budding interest. By 2006, DeeYasso had ventured into music production, supported by his church community and school. “My school saw people from town booking me to play music, so they bought instruments for me to use on campus,” he recalls.

“That’s where my foundation was built.”

His journey into production reflected his yearning to be more than a local champion. “The first time I saw a drum set, I shivered—I knew music was my The Grammy calling,” DeeYasso says. “From there, it nomination for was about learning, evolving, and creatTomorrow marks ing something special.”

DeeYasso’s ability to craft music that a high point in resonates beyond his immediate enviDeeYasso’s journey, ronment has been a defining feature of but it’s also a his career. His work on Boo of the Booless, Chike’s breakout album, is a masvalidation of the terclass in blending African influences approach he’s taken with contemporary sounds. “Songs like throughout his career.

Roju feel like Igbo Highlife but also have

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elements from Congolese, Cameroonian, and Ivorian music,” he explains. “That diversity comes from my background playing live music with people from different parts of Africa.”

This openness to fusion has made his work stand out on a global scale. Hits like Egwu by Chike and Mohbad and Intoxycated by Oxlade and Dave depict his ability to adapt his sound to various styles while maintaining a distinctive edge.

The Grammy nomination for Tomorrow marks a high point in DeeYasso’s journey, but it’s also a validation of the approach he’s taken throughout his career. “The day we recorded Tomorrow was special,” he says. “It was my first session with Yemi Alade, and we ended up recording four songs that day. With Tomorrow, we all felt something different.”

DeeYasso’s instinct to elevate the song’s African elements with choir arrangements and chants proved pivotal. “When the nomination came, it wasn’t a surprise. We knew the song was good— it’s just that now, the world knows too.”

As DeeYasso reflects on his journey, he remains devoted to creating music that stands the test of time. “I don’t worry about whether a song will blow immediately,” he says. “If it’s good, it will find its time.”

Looking ahead, Dee is exploring new collaborations and expanding his reach internationally. “I have so much more to give,” he shares. “This is just the beginning.”

E

merging Nigerian fashion brand Hertunba has again captured the essence of tradition and modernity with its latest offering, the Sparkle Holiday Collection. Created by visionary designer Florentina Agu, the collection is a tribute to the vibrant energy of Nigerian celebrations, seamlessly blending cultural heritage with a fresh, contemporary flair.

Each piece in the Sparkle Holiday Collection is carefully crafted to reflect the joy, unity, and magic that come alive during the festive season. From bold patterns and intricate embroidery to timeless silhouettes with modern accents, the collection offers something for every woman looking to make a statement during the holidays.

“At Hertunba, we are deeply connected to the stories and traditions that shape us,” shares Florentina Agu, founder and creative force behind the brand.

“The Sparkle Holiday Collection is more than just clothing—it is a celebration of our shared heritage, the resilience of womanhood, and the creativity that defines us. This collection represents the joy and unity that are the hallmarks of Nigerian celebrations while offering a fresh take on elegance for today’s woman.”

The collection exudes sophistication, featuring an array of dresses, kaftans and separates designed with meticulous attention to detail. Vibrant colors and the luxurious akwete fabric dominate the collection, evoking the grandeur of festive occasions.

HERTUNBA UNVEILS ITS SPARKLE HOLIDAY COLLECTION

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Sunday, December 15, 2024 Vol. 22, No. 10806

Sunday, December 15, 2024 Vol. 22, No. 10806

HOW SHORT IS TOO SHORT?

Body Type and Proportions Let’s face it: your body plays a starring role in how short your shorts should be. If you’ve got legs like a Greek god, why not show them off? Thigh-grazing shorts can highlight toned quads and calves, giving off serious “confident and athletic” vibes. But if you’re on the slimmer side or carry a little extra weight, you might find slightly longer shorts more flattering and proportionate. The key? Wear what celebrates your body, not what makes you feel self-conscious.

THE MEN’S SHORTS DEBATE

Ah

, men’s shorts—a wardrobe staple that’s as simple as it is controversial. Over the years, this humble garment has evolved from casual wear to a bold fashion statement, sparking debates about masculinity, style, and societal norms. Our question today, though, is: How short is too short? Should men keep it classy with knee-length shorts or embrace the daring thigh-grazers that have stormed runways and Instagram feeds alike?

From “short shorts” to “scandalously short shorts,” we’ve seen it all. But where do we draw the line between stylish and a little too much? Gender norms have traditionally dictated what’s deemed “appropriate” for men, and ultra-short shorts have often been labelled as feminine territory. But times are changing, and so are the rules. The truth is, there’s no one-size-fits-all answer—what works for one guy might not for another. So before you grab your shortest pair, consider these key factors to nail the balance between fashionforward and just plain awkward.

YINKA ASH AND BURNA BOY

Occasion and Setting Context matters, fellas. Beach party? Short shorts are practically a requirement. Casual brunch with friends? Go for a mid-thigh length that’s trendy but not too daring. At a formal rooftop event, however, those Daisy Dukes might not hit the right note. Dressing for the occasion is just as important as choosing the right length. Let the setting guide you, and remember: it’s always better to be slightly overdressed than wildly out of place.

Personal Comfort and Confidence At the end of the day, the best length is the one you feel amazing wearing. Whether you’re rocking shorts that barely hit mid-thigh or opting for a more conservative cut, confidence is everything. Fashion isn’t just about trends; it’s about expressing yourself and feeling at ease in your own skin. If you love your look, others will, too.

The Rise of Short Shorts: Breaking Boundaries With gender-neutral fashion on the rise and more inclusive attitudes reshaping men’s style, short shorts have become a symbol of self-expression.

Designers and influencers alike are showing that it’s okay—cool, even—for men to embrace bolder, shorter hemlines. What was once a taboo has become a trend, and it’s empowering men to redefine what it means to dress confidently.

Whether you’re a fan of daring thigh-skimmers or prefer a safe, knee-grazing length, the most important rule is to wear what feels right for you.

THE ART OF SKINCARE LAYERING ARE YOU DOING IT RIGHT?

With the rise of K-beauty routines and the countless serums, toners, and moisturisers now available, mastering the art of skincare layering can feel like solving a Rubik’s Cube blindfolded. But that’s not a problem; we’re here to demystify it for you.

Why Skincare Layering Matters Think of skincare layering like building a gourmet burger. Each layer has its unique role to play.

Products need to be applied in the correct order for optimal absorption and effectiveness. A poorly layered routine can lead to wasted product, clogged pores, and even irritation.

The golden rule is to start light and work your way up to heavier formulations. This allows the skin to absorb the lightweight products first without interference from thicker, oil-based ones that can act as a barrier.

and packed with active ingredients, they hydrate deeply and help subsequent products absorb better. Popular in K-beauty routines, essences are the secret sauce that bridges the gap between toner and serum. Don’t skip it if you’re serious about leveling up your skincare.

Step 4: Serums Ah, serums—the power players of any skincare routine. This is where you target specific concerns like fine lines, dark spots, or acne.

Here’s a pro tip: if you’re layering multiple serums, apply the thinnest one first and give each layer a minute to sink in before moving to the next. For example, a watery hyaluronic acid serum should go before a thicker vitamin C serum.

Don’t mix conflicting actives unless you know what you’re doing.

Retinol and vitamin C, for instance, don’t always play nice together, so it’s best to use them at different times of the day (vitamin C in the morning, retinol at night).

Step 1: Cleanse Like a Pro Before we talk about layering, let’s address the foundation of your routine—cleansing. It’s crucial to start with a clean canvas. A double cleanse (an oil-based cleanser followed by a water-based one) removes makeup, sunscreen, and impurities, setting the stage for the magic to happen. Without proper cleansing, your carefully chosen products won’t penetrate effectively, leaving you with lacklustre results.

Step 2: The Toner Toners are the unsung heroes of skincare layering. They prep the skin by balancing its pH and adding a boost of hydration. Opt for alcohol-free formulas to avoid drying out your skin. If you’ve skipped toner because you think it’s “just water,” think again. A good toner acts like the primer before your

paint, ensuring your next layers go on smoothly.

Step 3: Essence Essences are where the layering game truly begins. Lightweight

Step 5: Lock It In With Moisturiser Your moisturiser is the sealant in this intricate process, locking in all the goodness you’ve just applied. If you skip this step, all those expensive serums might just evaporate into thin air. Choose a moisturiser suited to your skin type—lightweight gels for oily skin, richer creams for dry skin.

Step 6: Don’t Forget Sunscreen The most important step in your

morning routine? Sunscreen. It’s your armour against the harsh effects of UV rays, which can undo all your hard work in an instant. No matter how many layers you’ve applied, if you skip sunscreen, you’re leaving your skin vulnerable to damage. Look for broad-spectrum formulas with at least SPF 30 and apply generously.

The Common Mistakes to Avoid While layering sounds straightforward, there are a few pitfalls to avoid: Using too much product: More isn’t always better. Overloading your skin can lead to pilling (when products ball up on your face) or irritation. A pea-sized amount of serum is usually enough.

Skipping the wait time: Patience is a virtue. Giving each product a moment to absorb ensures you’re getting the maximum benefits.

Neglecting your neck: Your neck ages just as fast as your face, so show it some love by extending your routine downward.

Tailor Your Routine to Your Skin Remember, skin care isn’t onesize-fits-all. What works for your bestie with dry skin might not work for your oily T-zone. Take the time to understand your skin’s unique needs and adjust your layers accordingly. If your skin feels tight or looks red, scale back and simplify.

TIMINI EGBUSON

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Sunday, December 15, 2024 Vol. 22, No. 10806

INTRODUCING

PANTONE’S COLOR OF THE YEAR 2025: MOCHA MOUSSE

PANTONE HERO SECONDARY TOPDOWN_ BOTTEGA VENETA

KHAITE

THE ROW

Pantone has unveiled its Color of the Year for 2025: Mocha Mousse (PANTONE 17-1230), a warm, rich brown that exudes both sophistication and comfort. This delectable hue draws inspiration from indulgent treats like chocolate and coffee, offering a sense of thoughtful indulgence and subtle elegance.

Mocha Mousse stands out for its versatility, seamlessly integrating into various aspects of fashion. Its earthy tones make it an ideal choice for both apparel and accessories, providing a neutral yet luxurious foundation that complements a wide range of styles.

ANGEL ANOSIKE

MAKEUP INSPIRED BY PANTONES 2025 COLOR MOCHA MOUSSE

J W ANDERSON

MAKEUP-BY-MARIO-MOCHA-MOUSSE

TOTEME DRIES VAN NOTEN.

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INCORPORATING MOCHA MOUSSE INTO YOUR WARDROBE Apparel: Designers are embracing Mocha Mousse in their

2025 collections, utilising materials like silk satin, buttery leather, and suede to highlight the colour’s sensorial warmth and indulgence.

Whether it’s a tailored suit or a flowing dress, this hue adds a touch of understated glamour.

Accessories: Mocha Mousse serves as a versatile base for accessories, pairing well with both vibrant and muted tones.

Its neutrality allows for creative combinations, making it a staple for various fashion pieces.

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Footwear: The rich brown shade is perfect for boots and loafers, offering a timeless appeal that aligns with current trends.

BEAUTY TRENDS EMBRACING MOCHA MOUSSE

In the beauty sector, Mocha Mousse translates into makeup palettes featuring warm browns and neutrals, ideal for creating natural, sophisticated looks. Nail trends are also gravitating towards this shade, with gel nail designs incorporating cosy tones that balance current aesthetics with seasonal favourites.

MOCHA MOUSSE IN HOME DÉCOR

Beyond fashion, Mocha Mousse is making waves in interior

design. Its comforting warmth makes it suitable for various spaces, from living rooms to bedrooms. The hue pairs well with other neutrals and can be accented with vibrant colours for added depth.

THE SIGNIFICANCE OF MOCHA MOUSSE

Pantone’s selection of Mocha Mousse reflects a global desire for comfort and harmony amid complex times. The colour embodies a balance between modernity and timeless beauty, appealing to our senses and providing a sense of grounding. As we move into 2025, expect to see Mocha Mousse influencing various facets of design, from fashion runways to home interiors, offering a touch of indulgence and elegance to everyday life.

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e g r a h c e r s s e l h , e r Cas e h w y n a , e m i . t y l t any n e i n e v n o c , o g e h t on

POWERING AMBITION