THISDAY STYLE MAGAZINE SUNDAY 8TH OCTOBER 2023

...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE

SUNDAY, OCTOBER 8, 2023

HELEN PREST-AJAYI LIFE BEYOND LOSS

EDITOR’S LETTER

CONTENT

COVER NOTE

D

EXECUTIVE EDITOR

Likes, Shares, and Beats.

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uring this open and honest interview with Oroma Jumbo, Helen discusses various aspects of her life, including her recently launched English literacy program – SmartStart – and reminisces about cherished moments with her late husband, Dr. Tosin Ajayi.

Society

CLASS, STYLE, AND CELEBRATION AT THE MOTY PARTY 2023

On the evening of Saturday, September 13th, 2023, Ghana’s crème de la crème congregated at the Labadi Beach Hotel for the highly anticipated second edition of the Men of the Year (MOTY) Party organised by EMY Africa.

This grand event, designed to be the pre-party for the EMY Africa Awards, lived up to its reputation of being a night of glamour and sophistication

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S yle

The Macallan Unveils Sherry Oak 25 & 30 Years Old

EXECUTIVE EDITOR KONYE NWABOGOR 08111847087

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Why Your Age Should Not Dictate Your Wardrobe Choices!

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The Real Housewives of Lagos S02E01 Recap

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3 Stunning Spaces To Rent For Your Next Home-Themed Photoshoot

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DEPUTY EXECUTIVE EDITOR OLUFUNKE BABS-KUFEJI 08111847086

Lifestyle & Fashion

ASSISTANT EDITOR OROMA JUMBO 08113921062 VISUAL/SENIOR DESIGNER MATHIAS ARCHIBONG 07054965500 GUEST CORRESPONDENT YOMI OWOPE

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CONTRIBUTORS AZUKA OGUJIUBA DIDEE ETA AYO LAWAL BUKOLA AMOBOYE RUKY SALAKO KEJUO LEKAN

Kojo Soboh

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PHOTOGRAPHER TY BELLO

The Definitive Guide To Nailing The Cut-Out Trend

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Chioma Nnadi; The Fashion Wor;d’s Best Kept Secret How Social Media Is Revolutionising The Music Industry

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19 @thisdaystyle |

DIRECTOR, PRINT PRODUCTION CHUKS ONWUDINJO 08077092196

any of you might find this surprising, but TikTok has slowly become my guilty pleasure on social media.

Despite having a significant number of its users within the vibrant 18 to 24 age group, I am captivated by its unique blend of information, entertainment, and engagement. One of my absolute favourite things about this platform? The irresistible viral music challenges! You know, those ones with the choreographed dance moves. They’re my gateway to fresh, exhilarating sounds I might have missed elsewhere. This right here is how I discovered talents like Ckay, Jaywillz, and even the late Mobahd.

Speaking of Ckay, do you know his track “Love Nwantiti” has reached monumental heights on TikTok, boasting over 15 billion views and over 50,000 video creations? It’s sheer magic, you know, when a sound travels across borders, languages, and cultures, uniting us all in rhythm. That’s the beauty of social media. The unparalleled capacity to make waves, to resonate globally, all within a matter of mere seconds.

Our Nigerian entertainment landscape, especially our vibrant music industry, is a testament to this phenomenon. The meteoric rises of artists like Rema, Teni, and Johnny Drille can largely be attributed to the pulse and echo of the social media space. For a deeper insight into this transformative relationship, I recommend reading the article “How Social Media is Revolutionising the Music Industry.”

Moving beyond music, I’m continually amazed at how social media evolves, churning out entrepreneurial opportunities daily. Recently, I came across this ingenious trend of hourly rental spaces for content creators.

Want that chic, sunlit loft vibe for your photoshoot? Or perhaps a cosy, rustic charm? Now, creators can simply rent out these dreamy, furnished spaces for a few hours, ensuring every shot is picture-perfect. Intrigued?

We’ve spotlighted a few such gems right here in Lagos.

You will find that on Page 22 I would love to hear from you. How are you harnessing the vast potential of social media? Whether it’s for business, creativity, or pure fun, consider this your Sunday nudge: don’t miss the beat. The digital world waits for no one.

How’s your Sunday unfolding? Bustling or laidback? Whatever the case, please take a moment to relax, grab a cuppa, and let our magazine be your companion for the rest of the day.

Love,

Konye

@thisdaystyleon | www.thisdaystyle.ng

Sunday, October 8, 2023 Vol. 22, No. 10370

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SUBSCRIBE TODAY AND STREAM EXCLUSIVE INTERVIEWS ONLY ON WWW.ARISEPLAY.COM Sunday, October 8, 2023 Vol. 22, No. 10370

@ariseplay

Originals

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Sunday, October 8, 2023 Vol. 22, No. 10370

CLASS, STYLE, AND CELEBRATION AT THE MOTY PARTY 2023

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ecently, Ghana’s crème de la crème congregated at the Labadi Beach Hotel for the highly anticipated second edition of the Men of the Year (MOTY) Party organised by EMY Africa. This grand event, designed to be the pre-party for the EMY Africa Awards, lived up to its acquired reputation of being a night of glamour, sophistication, and celebration.

The evening commenced with an elegant cocktail reception, where guests mingled and savoured delectable drinks amidst a captivating fire demonstration band and brand exhibitions performance. Following the reception, attendees were ushered into the main event area, expertly guided by the esteemed broadcaster and MC, KOD, whose witty banter entertained the crowd.

KOD also took a moment to commend the EMY Africa Awards alumni present, acknowledging their outstanding achievements and contributions to both the nation and the continent.

Throughout the night, guests indulged in sumptuous dinner offerings, exquisite drinks, and mesmerising performances, culminating in a night of revelry where attendees danced in celebration of the EMY Africa Awards alumni, nominees, honorees, and present industry champions.

KOJO SOBOH

ZUBAIDAH ABDEL-RAHMAN

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KOJO DANSO

ERNEST OFORI SARPONG

NANA AMA MCBROWN

ABENA NYANTA

DELA SEADE & KUUKUA ESHUN

JOE PERSKY

BILL ASAMOAH

DR. GRACE GYIMAH BOATENG

FREEDOM JACOB CEASAR

HAROLD AMENYAH

NIKKI SIMONAS

RUTH QUARSHIE

MS NANCY

NATHANIEL ATTOH

ENGRACIA MOFUMAN

GISELA AMPONSAH

NIKKI SAMONAS

JAMES ORLEANS LINDSAY

NANA AMA MCBROWN

PROF. ELSIE KUFFMAN

Sunday, October 8, 2023 Vol. 22, No. 10370

The Macallan Unveils Sherry Oak 25 & 30 Years Old

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he world-famous single malt Scotch whisky, The Macallan, has introduced its coveted Sherry Oak range to the Nigeria Market.

The renowned whisky brand launched the Sherry Oak 25- and 30-Years Old expressions in an exclusive affair recently held at the Mantra Restaurant and Lounge in Lago.

The Macallan showcased its status in crafting unparalleled single malts by presenting the ultra-premium expressions to an elite group of Nigerian whisky connoisseurs.

Speaking at the event, Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi, said, “The Macallan has consistently been a pioneer and the unveiling of the Sherry Oak 25 Years Old and 30 Years Old further showcases our dedication to crafting incomparable single malts.”

The Macallan’s Sherry Oak range is revered for its exceptional oak casks, which significantly contribute to the whisky’s quality, natural colour, and distinct aromas and flavours.

DANIEL ATTEH

ADEYINKA ADEPETUN

OLAJUMOKE OLADIMEJI

SEYI ATIGIRIN AND MOET ABEBE

AITUAJE WAJE IRUOBE

MAI ATAFO, BABAJIDE DUROSHOLA HAMMED ADEBIYI

TSOLAYE EVERETT ELEORAMP

TOMIWA ALADEKOMO

TAYE ARIMORO

NELSON ENWEREM

RASAK MAKANJUOLA

TANNAZ BAHNAM

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Sunday, October 8, 2023 Vol. 22, No. 10370

WHY YOUR AGE SHOULD NOT DICTATE YOUR WARDROBE CHOICES!

RENI FOLAWIYO

RUTH OSIME

Hey there, fashion-forward ladies of all ages! Let’s talk about a topic that has sparked debates and fueled fashion revolutions for decades – age and fashion.

Should a woman’s age dictate what she wears? Well, prepare to have your style senses tickled as we dive into the ageless world of fashion, where age is just a number, and your wardrobe knows no boundaries!

The days of adhering to arbitrary fashion rules based on age are long gone. Your birth year doesn’t come with a memo dictating which hemlines or colours you can and can’t wear. In fact, the fashion world has undergone a fabulous metamorphosis, and it’s now all about celebrating individuality and embracing personal style, no matter your age!

And so, let’s debunk some age-related fashion myths that have been circling like fashion folklore:

Colour Me Happy at Any Age

The idea that older women should stick to muted or neutral colours? Psh! Embrace bold hues that make your heart sing. A vibrant red or electric blue can light up your look at any age.

Say Hello to Cleavage

The cleavage debate is as old as time itself. Some say it’s a young woman’s game, but we say flaunt it if you’ve got it. Confidence is your best accessory, no matter your age!

Jeans Never Go Out of Style Who says jeans are just for the young? Find a comfortable and flattering pair that suits your body type, and you’ll be strutting your stuff in denim heaven, regardless of your age.

Sneakerheads Unite:

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Sneakers have made a glorious comeback and are here to stay.

Whether you’re 25 or 65, a chic pair of sneakers can elevate any outfit to a whole new level of comfort and style.

FUNSHO OLUSANYA MIRIAM OLUSANYA

Now, let’s talk about the real secret to ageless style – embracing your true self. Your age should never limit your sartorial choices. In fact, it should liberate you to experiment, evolve, and express your inner fashionista. Don’t be afraid to mix and match styles, play with textures, or create your unique fashion concoction.

Fashion icon Iris Apfel, who at the age of 100 continues to slay the style game, once said, “I think you’re born with style, but you have to develop it.” So, let your fashion evolve with you. Embrace vintage pieces and mix them with contemporary trends. Layer, accessorise, and always, always wear a smile because it’s the best accessory at any age!

Another piece of advice? Listen to your body. Your comfort is non-negotiable. If stilettos aren’t your thing anymore, opt for chic block heels or trendy sneakers. Fashion should make you feel good, not restricted.

Sunday, October 8, 2023 Vol. 22, No. 10370

The Real Housewives of Lagos S02E01 Recap: The Queens Are Here

Welcome back to the world of The Real Housewives of Lagos. The premiere episode of this fresh season has now graced the screens on Showmax and DSTV, igniting a frenzy on the internet.

Indeed, the Queens have emerged again, but a notable absence exists. Following a heated first season, Carolyna Hutchings has bid farewell to the show, making way for the introduction of two new cast members, Tania Omotayo and Faith Morey.

In case you missed it, here’s an account of the events that unfolded in this episode:

By Oroma Jumbo

CHIOMA IKOKWU

FAITH MOREY

*WARNING: A FEW SPOILERS AHEAD. RESTAURANT FOR TWO You are familiar with booking a table for two at a restaurant, right? Mariam takes it a step further by reserving an entire restaurant solely to have a tête-à-tête with Toyin (Tiannah). #GodWhen. The girls have had minimal communication since the reunion show, and Mariam aims to reconcile with Toyin.

Toyin revealed her pregnancy at the end of the first season. She expresses her disappointment about Mariam’s lack of support following her devastating miscarriage despite their nearly 14-year friendship.

The girls continue their conversation, but this meeting did not accomplish its intended goal.

CHIOMA AND IYABO LINK UP Iyabo pays a visit to Chioma during the ongoing renovations at Brass & Copper. We are shown a flashback of the reunion show and the potential altercation between Toyin and Chioma.

Chioma feels saddened by the way her relationship with Tiannah has unfolded, as she genuinely liked her as a person. Iyabo, acting as a peacemaker, attempts to console Chioma, leaving us to wonder if she is planning another mediation session.

LAURA AND MARIAM DON’T HAVE A FRIENDSHIP It is a relief to hear this from Laura, especially after the many awkward scenes between herself and Chioma from Season 1. Mariam appears to concur that they are not friends. Nevertheless, the girls maintain a respectful attitude towards each other.

Laura declares the end of her friendship with Toyin, emphasising that reconciliation is impossible. Mariam brings up a retreat and pampering session that she’s planning for the girls. We all remember the aftermath of the dinner she hosted the previous season…

TIANNAH STYLING HAS THE MOST TRENDING LOOKS OF 2022 We transition to the KING of Fashion and Madam of 30+ businesses herself, Toyin (aka Tiannah), in a meeting with her staff. The international market can’t get enough of her, and

TOYIN TIANNAH

IYABO OJO

she’s listing out the achievements of Tiannah’s Place Empire over the past year, such as being approached by CNN and expanding certain business ventures to London, UK. Her masked husband interrupts with news of her upcoming hospital appointment. Toyin then reveals that she has been experiencing some health issues and had an unsuccessful surgery the previous year. We hope she recovers swiftly.

6 FOOT AMAZON QUEEN IS ADDED TO THE GROUP CHAT Laura introduces us to Faith as they meet up for lunch. They chat about life, business and the other Housewives. Laura invites Faith to meet them at Mariam’s retreat.

Who doesn’t want to be like Faith when they grow up? Receiving a Rolls Royce as an apology gift sounds absolutely heavenly.

TANIA MAKES HER DEBUT IN ONE OF THE BEST LOOKS IN THIS EPISODE Tania, adorned in a stunning piece by fashion designer Lisa Folawiyo, arrives at the Good Hair salon while Chioma puts the finishing touches to her look for Day 2 of the ARISE Fashion Week.

We’re given a breakdown of their long-standing friendship, and amid their conversation, Mariam interrupts with a video call, revealing that she, too, is on her way to the fashion show. Mariam pitches her destress gathering to Chioma, and Tania secures an invite. The three head to the show.

IYABO MEETS FAITH Faith is collaborating with Priscilla, the daughter of Iyabo and a Gen Z influencer, to promote her fashion boutique. At Priscilla’s urging, Iyabo shows up at a photoshoot organised by Faith for the brand. Although Iyabo doesn’t appear enthusiastic about this partnership, she and Faith have a decent rapport.

RETREAT DAY IS HERE Mariam and Chioma talk over the phone while getting ready for the retreat. Mariam reminds Chioma about the casual dress code, but Chioma isn’t so sure. We all know she loves to make a grand entrance.

Immediately after, Mariam hops on a call with Toyin, who informs her that she cannot attend due to work commitments that made her leave town. The authenticity of her claim that she “for-

MARIAM ADEYEMI

TANIA OMOTAYO

got about the event” raises doubts.

BOTOX PARTY? Faith visits the Dreamweight Botox Clinic to explore the idea of organising a “botox party” with Dr. Rommel Asagwara in the future.

THE GRAND FINALE Mariam arrives at the retreat venue, and the tables are laid out with treats from Board Lagos and Simply Green. Iyabo is the first guest to arrive, followed by Laura. So far, so good. Things are going smoothly. Next is Chioma! She’s not the last person to get there, either. She really may be turning over a new leaf.

Tania makes an entrance, and the camera pans to Iyabo’s face. Soon enough, she voices, “She reminds me of Carolyna”. Laura conveniently forgets the name of her season 1 nemesis.

Faith (Queen 6-foot) is the final arrival, gracefully stepping in wearing a dress with a train(?).

Well, it looks like Chioma and Toyin might have some competition in the wardrobe department this season. “If you know Lagos babes, they show up, and they stand out.” Yes, Ma, but a train for a retreat? Alright then, Queen.

“Casual theme” in Lagos sure does seem to involve a lot of high heels.

The conversation moves to the matter of Toyin’s absence, and Dr Akshay, the wellness coach, intervenes and guides the girls through an exercise, instructing them to write down three things that are causing them stress at that moment. Uh-oh! This exercise inevitably creates more tension, leading to Faith being questioned about her age and claiming to be 50 years old.

No one believes her, obviously.

The episode ends with Iyabo leaving and intentionally walking over Faith’s train. Oh, the drama!

FAVOURITE QUOTE: “My name is Faith Morey. A model. I am strong-willed, principled, smart, beautiful and a six feet tall Amazon queen” Did anyone keep track of how many times she referred to herself as this throughout the episode?

Don’t miss out! You can tune in to fresh episodes every Friday on the streaming platform Showmax.

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Sunday, October 8, 2023 Vol. 22, No. 10370

SOSOCIAL HOUSE

3 STUNNING SPACES TO RENT FOR YOUR NEXT HOME-THEMED PHOTOSHOOT Hey, fellow photography lovers and creators of captivating content!

Are you tired of shooting in the same old locations, longing for a fresh and exciting backdrop to bring your home-themed photoshoots to life? Search no more! In this article, we’ll unveil three awe-inspiring locations in Lagos that can be rented to unleash your photography potential and take your content game to the next level. These hidden gems will ignite your creativity, compelling you and (or) your models to strike poses like never before!

Tucked away in Victoria Island, Sosocial House is an exclusive studio dedicated to the art of content creation and blending imagination with simplicity. This unique space offers five stunning studios, a stylish dining area (that accommodates up to 18 people and is available for catered events) and a sophisticated meeting room that can be rented to bring your creative vision to life.

Positioning itself as a hub for photographers, digital creators and forward-thinking brands who value the allure of minimalistic design and the impact of visual storytelling, Sosocial House firmly believes that less is more and that even the most profound messages can be conveyed through refined and graceful images.

By Oroma Jumbo

@DEAR PRECIOUS

SHOOT FOR GARMSPOT

SHOOT FOR ORIRE OFFICIAL

MEJI MEJI HOME

A minimalist Mediterranean studio rental, wellness and concept space nestled in the heart of Lekki Phase I, Meji Meji Home was established by Tolu Oye. Tolu is also the creative genius and fashion designer behind the homonymous alté fashion brand ‘Meji Meji’ which has been embraced by notable personalities such as Tems, Ayra Starr and Grace Ladoja.

At Meji Meji Home, creators can find solace to relax, disconnect from the world’s distractions and unleash their boundless creativity. The space offers a range of amenities for various purposes, including video production, photography sessions, wellness workshops, and editorial campaigns.

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@LILIANNE LYN IN SO BAR

Sunday, October 8, 2023 Vol. 22, No. 10370

THE MELROSE LOFT

The Melrose Loft is a high-end studio rental space that was co-founded by Dodos Itegboje (née Uvieghara), an influencer, beauty enthusiast and makeup artist known for her brand D’artiste

by Dodos. This luxurious space offers a unique experience that brings the essence of Los Angeles to the vibrant city of Lagos. With its elegant design crafted by S.ea.consulting, The Melrose Loft has three rooms and a hallway that can be exclusively booked for all your content creation requirements.

Whether you’re shooting videos or capturing stunning photographs, this studio offers an unparalleled sanctuary to manifest your artistic visions.

SUNSET ROOM

@ MELARNIE IN SO PEARL ROOM @EVOLVEBYGD IN SANTA MONICA ROOM

SO SOIREÉ - DINNER SPACE

@JANEINHERSKIN IN SUNSET ROOM

@IAMDODOS IN WILSHIRE ROOM

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Credits: Styling and Creative direction: Sisíhannah @sisihannah_ Photography: @Morganotugburuagu @Ginstarp Makeup: @Bronzedbybiola_ Hairstyling: @AngelHairboss Outfit details Denim Couture look: @DSA Lagos White Sequin dress: @house of Maufechi Red Corset skirt set and Accessories: @5th_bone

COVER

Sunday, October 8, 2023 Vol. 22, No. 10370

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Sunday, October 8, 2023 Vol. 22, No. 10370

HELEN PREST-AJAYI Life Beyond Loss Mother, lawyer, author, literacy advocate, philanthropist, lifestyle expert and food maven; these are just a few of the many roles Helen Prest-Ajayi fulfils in her life.

Gaining widespread recognition after securing the prestigious Miss Nigeria crown in 1979, she later pursued higher education at King’s College London and successfully attained a master’s degree in law. Following a successful 20-year career as a lawyer, Helen decided to temporarily step back from her professional life to dedicate herself to raising her three daughters. It was during this time that she became aware of the challenges African children encounter when learning English. With unwavering dedication, she has become a prominent advocate for English literacy, recognising its importance as a tool for empowerment and social change. Through her various initiatives and programmes, Helen Prest-Ajayi has tirelessly worked towards bridging the language gap and equipping children with the necessary skills to succeed in today’s globalised world. Beyond this, she is actively involved in charitable work and advocates for social causes that she deeply cares about.

During this open and honest interview with Oroma Jumbo, Helen discusses various aspects of her life, including her recently launched English literacy program – SmartStart – and reminisces about cherished moments with her late husband, Dr. Tosin Ajayi.

It’s been 44 years since you won the Miss Nigeria Pageant. Given the time, why do you think people still want to know and ask you questions about that moment?

Honestly, I can’t say I really know the answer to that question. I will say, however, that somehow, I think my winning must have touched on some national yearning. Nigeria had just changed to Democracy after many years of military rule. It was a new dawn for the country, and winning Miss Nigeria coincided with that vibrancy of hope. I was also a very different kind of Miss Nigeria, a law student and somebody for whom the pageant didn’t mean that much. It was just a bit of fun for me, done in the spur of the moment. You also have to remember that at the time, Miss Nigeria was run by Daily Times of Nigeria, a Government-owned newspaper, so it had a lot of clout. So, you can imagine a time when there was no social media and the biggest media in the country was running incessant articles about you.

They wrote about everything I did, even when I graduated from Law school; it made the front page with a huge picture of me in my wig and gown, clutching my certificate. I was a celebrity supported by the biggest media organisation in Nigeria when people didn’t really know the meaning of a modern celebrity. A modern celebrity is famous for just being I was the first of that type in Nigeria. Now you see it everywhere. They are called influencers … and why are they famous?

They have a personality, or should I say a persona, that captures the imagination. They have what you call the X factor, an unexplainable quality; people can’t take their eyes off them.

Given your experience as a former beauty pageant winner, what are your thoughts on the impact and relevance of beauty pageants in today’s society?

Beauty pageants, like everything else, have to change with the times if they want to have the impact I had in my time. So many forces are competing for public attention; pageants, like everything else today, may need to change their formula to find their space. Are they relevant? They could be it just depends on the approach. Any influencer can tell you for free that “relevance” is dependent on how you market it.

Tell us about your book, “The Complete English Grammar Guide.” What inspired you to write it?

Seeing young people struggling to communicate and express themselves properly in English made me sad because I saw that apart from the poor English, they were really brilliant. I thought to myself, it doesn’t have to be this way. With a little tweak in the educational system and Government will, this could be a thing of the past.

Not being in Government to influence the needed changes, I started the process from my own corner and wrote a book, as I thought it was that important and urgent. So I did. My book, The Complete English Grammar Guide, breaks down into easily digestible formats key complicated English grammar areas essential for good verbal and written communication. Another essential aspect the book deals with is the all-too-important area of how to pass exams. The book deconstructs important elements of examination papers and shows how to

answer examination questions, how to write examination essays and recognise and address the important elements of English comprehension questions. In short, The Complete English Grammar Guide is an English grammar textbook that fulfils the modern expectations of young people. They just want to pass exams and communicate well so they can get on with the business of life, and they want to know how to do that quickly and easily.

Can you provide some more details about your English literacy program, SmartStart? How does it work, and what are its main objectives?

SmartStart, run by my daughter Tosan, addresses the challenges of language transition practically. As with my book The Complete English Grammar Guide (which, by the way, I am proud to say has been taken up by UBEC for school libraries in the 36 States of the Federation), I started in my own corner to attempt to look into the matter which I believed was negatively impacting our children’s lives.

We created lesson plans focused primarily on teaching the English language in detailed segments for non-native English speakers as a teaching aid for primary school teachers and interested parents of such pupils, which can be downloaded for schools and accessed through our SmartStart App. The SmartStart App has two login sections, one for teachers and parents and the other for students.

Students have direct access to video tutorials, worksheets on exam techniques and essential English Grammar areas that are more than often misunderstood. With its focus on English proficiency not just for school but for life, the App also provides programs for people in the corporate world who need access to international opportunities that fluency in English provides. As the name suggests, the main objective is to give children and young people at whatever level a SmartStart.

Travel is often seen as a source of inspiration. How have your travel experiences influenced your work and perspective?

I have travelled my entire life from an early age, so I’m pretty chilled about travelling. I was lucky my parents had the means and were forward-thinking enough to ensure we travelled the world. I remember touring the U.S. by myself for the first time at the age of 16; some friends invited me, and my parents allowed me to go. Of course, the world was a very difI was also a very ferent place then, much safer than it is now. For me, different kind of travelling is education and inspiration. My children Miss Nigeria, a hated travelling with me when they were younger because I would insist, we go to all the museums law student and and historical sites. Now that they are older and unsomebody for whom derstand the vast bank of knowledge they possess the pageant didn’t at their fingertips; they thank me for it. When you mean that much. It travel, you get to assess how important you are or was just a bit of fun how brilliant you are in the scheme of things. Seeing what others are doing and realising you need to step for me, done in the things up is humbling. Travel enables you to see how spur of the moment.

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COVER

Sunday, October 8, 2023 Vol. 22, No. 10370

other people do things and how other countries solve the same challenges we’re experiencing.

After all, we are all the same human beings.

Are there any destinations that hold a special place in your heart, and if so, why?

I Love the Far East; I first travelled there 45 years ago, Japan, Singapore, Hong Kong, China, and Thailand, to be specific, and I have been going back since. I find the people fascinating; their creativity and work ethic is out of this world. When you go there and see what they’re doing, you feel that you can do anything, and anything is possible. Very empowering.

Let’s talk about your marriage to the late Dr. Tosin Ajayi, CEO of First Foundation Medical Company; what were the key values and experiences that defined your union? Any pleasant memories you would like to share?

How long do you have for this interview (laughter)? There are just so many. Twenty-five years is a long time, but one thing we shared that Doc valued in me, and I in him was his intellect. Dr Ajayi was a brain. His impact on the Nigerian Medical landscape was profound. He impacted Medicine and the Medical profession in Nigeria with everything he did. There is no medical Association in the country that did not benefit from his vast resources and knowledge in terms of guidance, lectures, sponsorships and endowments. When it comes to impact on government policies, he single-handedly fought for and introduced high-end technology through Sonography and Computed Tomography (CT) into Nigeria, equipping all the Teaching hospitals in Nigeria through a Federal programme. He spent his lifetime pioneering Information Technology, Health Reforms and capacity building in Healthcare, and it was to his credit Teleradiology was introduced in Nigeria in 2004. That was an exciting moment for both of us. As he was passionate about Medicine, I was passionate about education, and he encouraged me wholeheartedly. He helped me title my book, The Complete English Grammar Guide for Full Comprehension and Understanding. He also ensured that Professor E. Adenike Emeke Institute of Education, University of Ibadan, wrote a forward. My memories of him will always be evergreen: the jokes, his idiosyncrasies, how truly loving he was, how he adored our children and my friends and family, and how he was tolerant and forbearing when it came to my shortcomings. I never knew I snored until he passed away. My children slept in bed with me the day of the funeral and complained. I said they were lying, they taped me, and I heard for myself. It was a shock. Doc’never complained, not one day. That realisation made me cry. I couldn’t believe it. What I loved about him was that he was kind, generous and constant as the morning star. He was always with us, which is probably why we still talk about him in the present tense. What I loved about him most was that he was an intellectual giant, an assiduous go-getter who, through sheer determination and dedication to purpose, accomplished phenomenal feats in his lifetime. He wanted to change the landscape of Medicine in Africa; as his widow, by God’s grace, I am determined to use the assets he had earmarked to fulfil his dream.

What I loved about him was that he was kind, generous and constant as the morning star. He was always with us, which is probably why we still talk about him in the sent tense.

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Dealing with the loss of a loved one is never easy.

How did you cope with his death, and what do you miss the most about him?

I didn’t think I would ever be able to smile, let alone laugh again. You see, when you are not expecting someone to die and they do, it is a profound shock.

He was never sick a day in our 25 years of marriage, so death was the last thing on my mind. Long convalescence, yes, and I was preparing for that, but not death. We were in the hospital for two months; the doctors even confirmed that he would go home soon, and we were all happy. In hindsight, I should have realised on the day before he passed when he suddenly hugged me and thanked me for giving him a beauti-

ful life. I told him not to be so melodramatic; we have so many more years left, and now we have passed through this, we should take life a bit easier. He ignored me and kept thanking then asked that I call the children and all his friends on videophone so he could speak with them. If I had had more experience, I should have known then that that was the end. What I miss most about Doc is our long talks (he loved talking), reading together in bed in total loving and comforting silence, and him getting me coffee in the morning on the weekends.

He would make it himself, and the look of satisfaction on his face (as if he had made a gourmet meal) always made me smile—such a kind, simple, loving gesture. I will always miss that.

At the time of his passing, there were reports of controversy between you and his family from his previous marriage. I know you have never spoken about this before, but can we talk about that?

What exactly happened?

It was a horrific experience too shocking to contemplate—totally barbaric behaviour. I feel bad because if my husband were alive, he would have been totally disappointed because I believe parents in their hearts believe they raise children with the right values, and this had not been exhibited. I haven’t spoken publicly about my experiences because I didn’t want to desecrate my husband’s memory.

Dr Tosin Ajayi was a dignified and honourable man, well respected in society. Mired in controversy is not how I want him to be remembered. I firmly believe that if you were not able to say terrible things about your father’s wife in his lifetime, what gives you the courage to say it after your father’s death? Why would you disrespect a choice your father made in his lifetime to your full knowledge? If you have 25 years to express a violent displeasure to your father, to his face, and you don’t but rather played along, it is obvious that you were aware of the consequences if you did, and so you didn’t. I have not responded in kind because I cannot go to the newspapers and start speaking badly about my husband’s children or their mother. If I couldn’t do that in his lifetime, why would I do that now? It is totally dishonourable and disrespectful to his memory. Why would I want the world to think badly about him? His only mistake was to die unexpectedly.

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Is that a crime to be vilified for? If I have to say one thing, I would like people to understand that if your primary goal is merely getting access to money and property, that is not a good enough reason to muddy a man’s name and legacy. I have said it before and will say it again: there is more than enough for everyone. Even the greediest person should be satiated; why ruin a man’s name? That is the part that makes me really upset and angry. As far as claiming marriage to a man who left 35 years ago, whom you have not been on speaking terms with or have barely set eyes on or lived together under the same roof for the same number of years, I will leave the public to decide if that is a good definition of marriage.

As far as giving women advice on how to prepare themselves for a situation such as this, Firstly, all I can say is that nothing can prepare you for a situation like this. Only God can lift you out of the miry pit.

Trust in God, and please remember this verse: Isiah 41:13; ‘’For I the Lord will hold your right hand, saying unto thee fear not. I will help you. He did it for me; he can do it for you if you ever find yourself in such a terrible situation. Secondly, get a good Lawyer! My lawyer, Abiodun J. Owonikoko SAN, proved exceptionally skilled and supportive, providing invaluable guidance during the most challenging times. I am immensely grateful to him.

What are your thoughts on how women should be protected after their husband’s death? Are there specific initiatives or policies you advocate for in this regard?

Do I think we can and should improve on our policies? Yes! I believe women should be protected under the law the same way that all children born to a man have equal rights under the law. This was a dynamic resolution to a social injustice that reflects the way we live in Africa. We cannot close our eyes to the fact. Policies have also

been put in place to protect men. Recognising that the “crime” of bigamy was counterproductive to our African lifestyle and a destabilising factor to men and society at large, it was expunged from the statute books, at least in Lagos State. In the same vein, we should find a way to protect women better. There are many scenarios: men leave women for various reasons and marry other women, sometimes in the full knowledge of the women, but they are helpless to do anything about it, or they marry unsuspecting women who have no knowledge of previous relationships until it’s late, or they impregnate women. Whatever the case, there should be some measures to protect women. Whether it is a former wife or present wife, a woman who has no children, or a woman who has children, it would lead to less desperation and dastardly acts if we find an African solution to an African lifestyle issue. I can’t really understand the logic if a man has been caring for his family up till the time of death. Do they stop being his family because he has passed away and, therefore, should not be cared for? How can anyone regard this as a man’s logical and ordinary intention? When I think about how my life was thrown into turmoil after 25 years of marriage being looked after and cared for by my husband, I would hate to imagine how women with no education, little capability and no resources would cope.

Is it the aim to impoverish women and their children and make them destitute? Our laws should be made more fit for purpose. We cannot just follow precedents that do not reflect our African way of life. I am confident that President Bola Tinubu will look into this. He is a progressive in thought and action. He has remained steadfastly so from his activist days of NADECO until now. One only has to look at the progress of Lagos. We take it for granted. Yes, it may not be perfect, but it could have turned out a mess; one only has to look at the 35 other states in the Federation to see how easily that could be.

Golf seems to be a passion of yours. How did you become interested in the sport, and what role does it play in your life?

I took up golf when my husband passed away in honour of him. He had bought two sets of golf clubs that have been sitting in the corner of our study for about ten years. Every time we talked about starting to play, he would say next year, we will start golf. Every year was the next year, and sadly, the next year never came. So, I decided I would start and play for the both of us. Whenever I play and get frustrated, I laugh because I always hear his voice admonishing me, Helen, no, no, no, you’re too impatient. I now play every day, and one thing I know is that it teaches you patience. I know he would have been proud of me.

As you reflect on your achievements and experiences, what are your thoughts on ageing and the wisdom that comes with it?

I have had, and still have, a multifaceted career.

I have used my talents and capabilities as God directed me. One advice I always give to young people is that no experience is a waste. Try your hand at whatever your heart leads you to do. All the things I tried when I was younger are skills I am using now. For example, in 2002, I was very interested in the new field of information technology. I knew in my heart that it would be important in the future, so I learnt coding and used that knowledge to build websites and encourage people to take their business online. (laugh) In 2004, I even won the Success Digest Enterprise Award for IT-driven business. People didn’t really understand how important it would be, and I looked like a crazy person. It was disheartening but look at the IT landscape today. As As far as ageing is far as ageing is concerned, you concerned, you are are the age you are in your mind. the age you are in Wisdom doesn’t come with age; your mind. Wisdom it comes with experience intertwined with knowledge. If there is doesn’t come one thing, I am proud of, it is that with age; it comes I have remained true to myself, with experience trying to live the life my creator intertwined with intended for me.

knowledge

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Sunday, October 8, 2023 Vol. 22, No. 10370

Chioma Nnadi; The Fashion World’s BestKept Secret

By Bukola Amoboye

CHIOMA NNADI

When you think of fashion journalism, you may immediately picture Miranda Priestly from ‘The Devil Wears Prada,’ impeccably dressed yet distant and intimidating. But Chioma Nnadi, the newly appointed Head of Editorial Content of British Vogue, shatters that mould 18

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hen you think of fashion journalism, you may immediately picture Miranda Priestly from ‘The Devil Wears Prada,’ impeccably dressed yet distant and intimidating. But Chioma Nnadi, the newly appointed Head of Editorial Content of British Vogue, shatters that mould. On September 18th, the internet was abuzz with her groundbreaking appointment, marking her as the first black woman to take the helm at the storied publication. With a fashion sense as eclectic as her cultural background, Chioma manages to be both a style icon and a relatable figure. You’re equally likely to find her donned in a designer gown or a vintage tee, echoing her commitment to fashion that’s not just about haute couture but a mirror to our everyday lives.

Born in London to a Nigerian father and a Swiss-German mother, Chioma’s upbringing makes her a true global citizen, infusing her editorial vision with a rich tapestry of cultural nuances. This isn’t merely aesthetic; it’s deeply philosophical.

She draws readers into stories that go beyond the surface, delving into the cultural, historical, and social significance behind every outfit, every designer, and every trend.

Chioma cut her teeth at Vogue’s New York office, joining in 2010 as a fashion writer. Her rise has been steady but impactful. From co-hosting Vogue’s podcast, The Run-Through, to eventually managing the American website’s online coverage of prestigious events like the MET Gala, she has left an indelible mark. Her journalistic talents have not gone unnoticed; some of her recent stories feature heavyweights like Erykah Badu, Cara Delevingne, and Rihanna.

Anna Wintour, Vogue’s iconic global editorial director, announced Chioma’s appointment with high praise, describing her as an “editor and writer with an impeccable reputation” and someone beloved among colleagues. Edward Enninful, her predecessor and another towering figure in fashion journalism, lauded her as a “brilliant and unique talent with real vision.”

Chioma has been a trailblazer in an industry often criticised for its lack of diversity and inclusion. While many publications are just beginning to navigate the waters of diversity, Vogue. com has already been on a transformative journey under Chioma’s leadership. She’s more than a cheerleader for inclusivity; she’s an architect of it.

She opens doors for underrepresented designers, celebrates unconventional models, and explores subjects from African textiles’ influence on modern fashion to the nuanced intersection of style and social issues. This isn’t tokenism; it’s a philosophical shift, a new way of seeing the world.

Chioma Nnadi’s appointment comes at a time when fashion journalism is teetering on the edge between commercialism and genuine storytelling. While some chase after the glitz and glamour of high-profile runway shows and exclusive releases, Chioma has always been drawn to the less obvious stories.

Her work is a testament to the idea that fashion is not an isolated island but a vibrant part of a larger cultural landscape.

She’s propelling fashion journalism into a space where clicks don’t supersede content and where every article is not just scrolled through but truly experienced.

As she steps into her new role, succeeding Edward Enninful, who himself has been a force for diversifying the fashion landscape, the world waits eagerly. Enninful’s tenure was marked by a groundbreaking shift toward diversity and inclusion. Chioma Nnadi, with her rich background and innovative editorial vision, seems poised not just to continue this legacy but to redefine it in her own unique way. Given her past contributions and her knack for telling the stories others might overlook, the fashion world can expect a Vogue that’s more inclusive, insightful, and, most importantly, more genuine than ever before.

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THE DEFINITIVE GUIDE TO NAILING THE CUT-OUT TREND. Hey there, fashionistas! Are you feeling like your wardrobe is craving a little extra oomph? Well, it’s high time to turn heads and earn those Instagram double-taps with the sizzling cut-out trend. Get ready to dive deep into this fashion phenomenon that’s got everyone talking!

The Irresistible Charm of Cut-Outs Let’s kick things off by addressing the burning question: Why is everyone absolutely smitten with cut-outs? Picture this – it’s the perfect blend of flirty, edgy, and effortlessly stylish. Cut-outs tantalise by giving a teasing peek without revealing too much. Need we say more?

EKU EDEWOR

A Flashback to the Origins.

Believe it or not, the cut-out trend isn’t a newcomer on the fashion scene. Travel back in time to the 80s, the era of Madonna, and you’ll spot style icons rocking those iconic cut-out gloves and dresses.

Fast forward to today, and the trend has not only survived but has evolved into something even edgier and chicer.

QUEEN CELESTINE

DERIN ODUGBESAN

SEYI ATIGARIN

ENIOLA ABOLARIN

Mastering the Art of Wearing Cut-Outs.

Not quite sure how to rock this trend?

Fear not; we’ve got your back with these fail-proof tips: • Start Small for Subtle Elegance: If you’re a newbie, dip your toes in gently. Begin with a dress boasting side cut-outs or a top adorned with shoulder slits.

• Embrace Bralettes & Underlayers: These are your trusty sidekicks! Layer them beneath your cut-out pieces for that extra dash of pizzazz.

• Accessorize Wisely: Keep it minimal with your bling – let those strategically placed gaps do the talking.

The Dos and Don’ts

ONYIBEKEH

1. Do: Be a fearless experimenter! Whether it’s dresses, tops, or even jeans – go for it.

2. Don’t: Tread carefully, and don’t go overboard. Remember, it’s all about finding that perfect balance.

3. DO - Show Your Cut-Out Clothes Some TLC - Cut-out garments need some extra tender loving care. Preserve their shape by handwashing them, and always store them flat to keep those unwanted stretches at bay.

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Sunday, October 8, 2023 Vol. 22, No. 10370

KOJO

SOBOH Ghana is home to many important things on the continent of Africa, from its vibrant kente fabrics, tourism attractions and rich, vibrant culture to the highly contested Ghana Jollof rice and musical exports. It is also native land and home to Kojo Daniel Soboh, one of the Gold Coast’s brightest lights dedicated to amplifying African champions and custodians of development and progress across the continent. Kojo is the founder of the EMY Awards and the Publisher of EMY Magazine.

With an MBA in Project Management from the Ghana Institute of Management and Public Administration (GIMPA), he founded Carbon AV Ltd, which has been responsible for providing strategic direction for several projects. He worked with USAID and GIMPA to produce all Young African Leaders Initiative (YALI) events from 2017 to 2019. He’s also produced and managed major events for global organisations like the European Union, Alliance Motors (Land Rover & Jaguar), MTN Ghana, Prudential Insurance Ghana, A Rocha Ghana, Miss Universe Ghana and many more. As the 8th edition of the EMY awards draws closer, Kojo speaks with THISDAY Style on his trajectory so far and everything Africa should look forward to come the 14th of October in Accra.

You have had quite the journey from being a key member of the Ghanaian musical boy band Rana to becoming Kojo Soboh, a successful figure in event planning, founder of the EMY brand and trusted lifestyle expert. How did you build your identity and personal brand over time?

I began my career in the event industry as a musician. After a few interesting years of doing music as part of a boy band, I joined an advertising and event agency as the Head of Events and Promotions. I stayed for six years, from 2010 to 2015.

There, I created and managed projects such as the Legends and Legacy (LAL) Ball, Ghana Stands in Worship Concert, and the Stand Up Gh Concert, which were all landmark events at the time and featured international artistes such as Keri Hilson, Bow Wow, Donnie McClurkin and William McDowell, as well as Great Ghanaian artistes like Kojo Antwi, Daddy Lumba and Amakye Dede. Seeking to diversify my expertise and become a private consultant, I went ahead to complete an MBA in Project

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Management from the Ghana Institute of Management and Public Administration (GIMPA). Then, I started my agency – Carbon AV Ltd. At Carbon AV, I have been responsible for providing strategic direction for all projects the company implements.

I worked with USAID and GIMPA to produce all Young African Leaders Initiative (YALI) events from 2017 to 2019. I have also produced and managed major events for global organisations like the European Union, Alliance Motors (Land Rover & Jaguar), Prudential Insurance Ghana, A Rocha Ghana, Miss Universe Ghana organisation and such-like.

In 2015, I founded EMY Africa, which produces the annual EMY Africa Awards and the quarterly EMY Africa Magazine. Now one of Africa’s biggest award events, it has honoured many great personalities such as former President of Ghana, John Agyekum Kufuor, Tony Elumelu, Togbe Afede XIV, His Eminence Sheikh Dr Osmanu Nuhu Sharubutu, Sir Sam Jonah, Abedi Pele, Azumah Nelson, Meiwey, Boris Kodjoe, Marufatu Abiola Bawuah, Adebola Williams, Lanre Olusola, Michael Collins Ajereh

(Don Jazzy), Ibrahim Mahama, Akinwumi Adesina, to name a few.

It’s been up and up from there. Through it all, I’ve kept a promise I made to myself to remain authentic, audacious and daring. That’s really just how I built my personal brand. I set goals and try to achieve them, no matter what stands in my way.

The lifestyle aspect is just a natural by-product because of what I do.

Around what time in your career did you realise there was a void that needed to be filled by the EMY Africa Awards? Talk us through how the now prestigious award ceremony came about.

It had always been a thought. I’d observed how our society needed more mentorship programmes and how the growth and formation of the male gender had been left on autopilot. I reckoned there was a need for a platform that catered to grouping an alumnus of distinguished gentlemen who are positive role models for younger boys. Through this, the Exclusive Men of the Year brand was born.

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with us a wider reach across Africa. We plan to replicate this in other African cities. To us, connecting with African cities is very important because it’s our way of spreading the message of focused growth for young men and celebrating and telling inspirational human stories across the continent.

Over time, we have launched iterations to the main idea, which includes the magazine that now addresses the people, places, ideas and issues that shape men’s personal expression, development and experiences.

We are glad that over the last eight years, we have built the EMY Africa Awards to become a respectable platform.

As the 8th edition of the EMY Africa Awards draws closer, could you reflect on the journey so far? What achievements/milestones stand out to you, and what are some of the lessons you’ve learned over the last seven years that have helped the event blossom into what it is today?

The eight-year journey hasn’t been a walk in the park. Getting here has taken God, passion, dedication, and some great partnerships and support.

Throughout the years, we have celebrated some of the biggest names across business, entertainment, public service, and the like. EMY Africa Awards has grown to become one of the most prestigious awards events in Africa. The pan- African agenda has always been with us from the onset; that’s why the event is called EMY “Africa”. However, we are approaching this incrementally. If you have followed us, every year, we honour two or more impactful personalities from other African countries. Our first out-of-Ghana event – the EMY Africa Lagos Soiree, was a massive success, and it’s the beginning of many pocket events across Africa in celebration of all those who inspire greatness. It is one of the achievements that stand out for me, and I couldn’t be more proud; proud that a dream that began eight years ago in Ghana with the goal of impacting the whole of the African continent has grown to become a respected Pan African event.

Over the last seven years, one lesson that stands out for me is that today’s most valuable currency is social capital. We are the people we interact with.

The EMY Awards celebrates men making waves across various fields. Could you tell us about the thought process behind the diverse categories, encompassing film, sports, innovation, and tech, and how the nominees and awardees are selected?

We have 25 honorary awards and five competitive awards.

The Award process starts by calling for nominations from the public for a given period. Our awards secretariat is also tasked to research and present some suitable candidates based on the category’s descriptions. The data collected from the public and through research are put together and presented to the awards faculty and academy. The academy has several meetings to deliberate on the data presented and whittle it down. The shortlisted nominees for the competitive categories are then presented to the public to vote for the final winner.

The shortlisted nominees for the honorary awards are voted for by the Awards board and faculty. All awards are presented to the winners at the awards dinner event. We have two complimentary awards for women – the Woman of the Year and the Young Achiever (Female) Awards.

This year, actors Tobi Bakre and Chidi Mokeme are nominated in the same category for Actor of the Year. How does it feel to witness such highcalibre talents from Nigeria contending for this prestigious award?

This is not our first-time celebrating Nigerians at the EMY Africa Awards. Notable Nigerian figures who have graced the EMY winners’ circle include Akinwumi Adesina (Man of the Year Africa 2022), Tony Elumelu (Man of the Year Africa, 2017), Richard

Many other Africans are usually overwhelmed by the city of Lagos, finding it daunting due to its massive population and several other factors, but you seem to have taken to it like a fish to water! What has your reception been like, and what are your thoughts as a visiting Ghanaian in LasGidi?

I find Lagos very interesting and challenging. With its high energy, Lagos will keep you on your feet. A good friend of mine said Lagos is the New York of Africa, and I kind of agree with him. The energy in Lagos is strong, even aggressive, and if channelled in the right direction, it produces amazing results.

Lagos has been welcoming and kind to me. I have adopted the name Segun, ha-ha... because I feel right at home here.

The EMY Africa Awards gets better and bigger every year.

We anticipate more people attending the event from across Africa than ever before. The event will be broadcast across Africa. As usual, it will live up to its reputation as one of Africa’s most prestigious awards events with regard to the guest list, setup and programming.

Mofe Damijo (RMD) (Continental Icon in Film), Adebola Williams (Young Achiever Africa, 2017), Lanre Olusola (Guardian Award, 2022), Seyi Tinubu (Young Achiever Africa, 2020), Ayo Animashaun (Media Excellence Awards, 2022), Micheal Collins Ajereh aka Don Jazzy (Continental Icon in Music Award, 2022), Ebuka Obi-Uchendu (Man of Style Award, 2021), and Ayo Makun – AY (African Entertainer of the Year Award, 2020). These exceptional individuals have left an indelible impact on their industries, representing Nigeria with pride and demonstrating the country’s vibrant talent, so we’re very proud to have them as part of our nominees and alumni.

Congratulations on the success of your first event on Nigerian soil- The Lagos Soirée. Hosting an evening that bridges the gap between past winners and the current nominees was quite innovative. Could you elaborate on how the recently concluded Lagos Soirée event aims to foster a platform for meaningful conversations and celebration and its significance in connecting with African cities?

As a prelude to the 8th Annual EMY Africa Awards, set to unfold on October 14th in the city of Accra, Ghana, the Lagos Soiree was a night etched in memory and history. The success of the Lagos Soiree was far beyond our expectations, and it is the beginning of many pocket events to come across Africa. The goal of the soiree was brand immersion, to take the premium EMY Africa Awards experience to Nigeria and to create a congenial platform for connections and networking between top players in diverse industries in the respective countries and those who will attend from other African countries. It is also to give brands that partner

With the 8th edition of the EMY Awards just around the corner, what can attendees and viewers anticipate from this year’s event? Are there any exciting changes or surprises in store?

The EMY Africa Awards gets better and bigger every year. We anticipate more people attending the event from across Africa than ever before. The event will be broadcast across Africa. As usual, it will live up to its reputation as one of Africa’s most prestigious awards events with regard to the guest list, setup and programming. We’ll keep the surprises in tuck for the day, shall we?

The EMY Awards hold a strong sense of recognising excellence. What long-term impact do you envision these awards making on the industries and communities they touch?

Inspiration is a critical tool for success. It is one of the catalysts that inspires greatness in all of us.

And that is what we are all about at EMY Africa – celebrating greatness and excellence to inspire greatness.

The youth is one of the most important resources that Africa has. Much has been predicted about Africa’s youth population. One of the most significant predictions is that by 2050, Africa’s youth population is expected to reach over 830 million.

As it stands, almost 60% of Africa’s population is under 25, making the continent the youngest on the planet.

We need to imbibe the “can do spirit” in the youth by celebrating and telling the stories of those who are ‘currently doing’ and letting them know it is possible. It is important to tell the African or black success stories. Through the awards, we have launched a mentorship program – The Inspiring Greatness Forum – which goes a step further to link the EMY Alumni with cohorts. Our long-term plan is to partner with schools, grant scholarships, draw up globally recognised cohort pipelines and help take young people off the streets.

Lastly, looking beyond the 8th edition, could you share your vision for the EMY Awards in the coming years? How do you see the event evolving and continuing to inspire achievement and recognition across Africa?

The vision is to continue to build and expand the EMY Africa brand across Africa as a very prestigious and aspirational platform that will inspire the next generation of leaders by celebrating the great and excellent ones that have gone ahead and paved the way.

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Sunday, October 8, 2023 Vol. 22, No. 10370

HOW SOCIAL MEDIA IS REVOLUTIONISING THE MUSIC INDUSTRY

By Oroma Jumbo

AYRA STARR

Rewind a few years, and the hunt for fresh tracks meant flipping through music magazines, tuning into radio stations, or relying on a friend’s killer mixtape. Fastforward to today, platforms like Instagram, YouTube, and TikTok are the new DJs, introducing us to gems from every corner of the globe

WIZKID AND TEMS

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Move over traditional media! Social media is now the star player in the music industry, and it’s causing a big stir!

In an era where our lives pulsate to the rhythm of digital beats, social media is more than just a tool—it’s a game-changer for artists and fans alike. Picture this: Your favourite artist, not as a distant star, but as someone who shares snippets of their life, dreams, and even their favourite coffee blend with you! This intimate digital connection allows fans to dance to the more personal tunes of their beloved musicians. And, in this online concert, fans aren’t just silent listeners. They’re active participants, sharing stories, creating fan clubs, and singing their own praises of the music they adore.

Rewind a few years, and the hunt for fresh tracks meant flipping through music magazines, tuning into radio stations, or relying on a friend’s killer mixtape. Fast-forward to today, platforms like Instagram, YouTube, and TikTok are the new DJs, introducing us to gems from every corner of the globe. These platforms are especially a boon for indie artists. No more knocking on big label doors; they can now jam directly with their fans, sample tracks, and even carve out a niche audience, all thanks to the magic of algorithms.

Ever found yourself grooving to a catchy TikTok tune or an infectious Instagram Reel? These short, snappy musical bytes can reignite a global love for tracks that once

REMA

topped our playlist. Remember Ayo Jay’s “Your Number”? It might be a blast from the past, but a zippy TikTok version is making it a hit all over again!

But it’s not just about the old; it’s about discovering the new and exciting. Enter the vibrant Nigerian music scene, where digital platforms have spotlighted talents like Rema, Ayra Starr, and Teni. Need a taste?

Just listen to the beats of Ckay’s “Love Nwantiti” or the rhythms of Wizkid’s “Essence” featuring Tems.

These tracks aren’t just chart-toppers; they’re global anthems.

Gone are the days when music promotion meant posters and press releases. Today’s artists have the world at their fingertips. A tweet, a story, or a post, and voilà! Fans are tuned in. With analytics in their arsenal, they can fine-tune their sound to the audience’s likes, ensuring their tunes are always in vogue.

But wait, there’s more! Concerts are no longer limited to arenas or stadiums. With platforms like Tix Africa and Eventbrite, every day can be a gig day. And if you can’t be there in person? Live streaming’s got you covered. Connect, jam, and vibe no matter where you are in the world.

However, it’s not all smooth sailing on the digital waves. While social media strikes the right chords in many ways, it can also hit some false notes. The pressures of constant engagement, the thin line between sharing and oversharing, and the battles over copyrights can sometimes sound off-key. As the industry evolves, it’s crucial for artists to harmonise the opportunities with the challenges.

However, one thing’s for sure: social media is setting the tone. And as long as we keep tuning in, this new era of music promises to be an exciting one!

Sunday, October 8, 2023 Vol. 22, No. 10370

MEET THE NIGERIAN MAKEUP ARTISTS RULING THE INSTAGRAM BEAUTY SCENE Instagram has become a hub for beauty enthusiasts and professionals alike, providing a platform for sharing tips, techniques, and inspiring looks. By following these makeup artists, you can learn how to achieve flawless looks and stay up-todate with the ever-evolving world of makeup.

BIMPE ONAKOYA

The artistic director of Maybelline New York, Nigeria, is in a league of her own. In her over twenty years as a professional makeup artist, she has worked with A-listers like Omotola Jalade Ekeinde, Agbani Darego, Asa, Toolz, Ty Bello, and many more. Aside from her work on celebrities, TV commercials, and magazine shoots, she is also famous for her clean and flawless naturalist bridal glams.

ANITA BROWS

Adetola Anita Adetoye, popularly known as Anita Brows, is Anita Brows Beauty’s founder and creative director. Anita Brows does everything from bridal glam to commercials, red carpet glam, photo shoots, etc. She has over 200k followers on Instagram and is famous for her flawless brows and attention to detail.

JIDE OF ST. OLA

Olajide David Okerayi, popularly known as Jide of St. Ola, is unarguably the most popular male makeup artist in Nigeria. He is the CEO of St. Ola Makeup Studio. With an Instagram following of over 200k, Jide of St. Ola has been a key player in the industry for over ten years and remains relevant. His page shows evidence of someone who has evolved and shown mastery in catching up with all the latest makeup trends. He has worked with top government officials, models, celebrities, TV, magazines, etc.

LAYEFA BEAUTY

Founded by Layefa Ebitonmo, Layefa Beauty is a professional bridal makeup service based in Lagos. Although she also does casual glam, her main forte is bridal glam. So, if you’re looking to get that special bridal treatment and glam for your big day, this is your best bet. She also has over 200k followers on Instagram and is known for creating timeless looks for brides.

BIBYONCE

What is a list of makeup artists without Bibyonce in it?

Bebe Omagbemi, founder of Bibyonce, is ahead in this game with a following of well over 700,000 on Instagram.

She is a popular professional celebrity makeup artist with a client base that includes the likes of Erica Nlewedim, Maria Benjamin, Nancy Isime, Sharon Ooja, Bimbo Ademoye, Damilola Adegbite, Mercy Eke, and many more.

BEAUTYBYTEJJ

Owned by Olateju Adekunle Aderonke, one of our favourite things about this brand is the priority they give to skin work before applying makeup. Beauty

by Tejj pays special attention to skin type and uses skin care products to ensure your skin is well hydrated and prepped to receive makeup products, making your makeover pop even more. While she might have the smallest following on this list, with just over 17k followers, it is safe to say her work speaks for itself.

JOYCE JACOB

Founder of Joyce Jacob Beauty, this international celebrity makeup artist has worked with Tiwa Savage, Angelique Kidjo, Folorunsho Alakija, Bonang Matheba, Dakore Egbuson-Akande, and many more. She also worked as Head of Hair and Makeup in the second season of Netflix’s Young, Famous, and African.

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