THISDAY STYLE MAGAZINE 29TH SEPTEMBER 2024

...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE

SUNDAY, SEPTEMBER 29, 2024

DUPE OLUSOLA A LEADER IN HOSPITALITY AND PHILANTHROPY

Sunday, September 29, 2024 Vol. 22, No. 10729

EDITOR’S LETTER

COVER NOTE

#MessWithLancôme Lagos Event

CONTENT

Dupe Olusola is a successful leader with over 25 years of experience in various sectors. She is known for her expertise in agric, banking, finance, and corporate market economics She is the current t Managing Director/CEO of Transcorp Hotels Plc, which owns the Transcorp Hilton Abuja and the online booking platform, Aura

by Transcorp Hotels.

Society

#MESSWITHLANCÔME LAGOS EVENT

Lancôme’s bold #MessWithLancôme campaign recently was officially launched in Lagos, with a vibrant event that hosted beauty influencers and makeup lovers to experiment with bold, messy makeup looks in line with the campaign’s “no rules” approach.

Ditch Those Oversized Sunglasses; It’s All About The Small Sunglasses Aso-Ebi: To Buy Or Not To Buy? Six Things to Remember About Smart Money Woman

EXECUTIVE EDITOR

The Last Leg

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Lifestyle & Fashion 40 Things Every Woman In Her 6 40s Should Know 4 Reasons To Practice Gratitude

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EXECUTIVE EDITOR KONYE NWABOGOR 08111847087

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DEPUTY EXECUTIVE EDITOR OLUFUNKE BABS-KUFEJI 08111847086 SENIOR DESIGNER

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MATHIAS ARCHIBONG 07054965500 CONTRIBUTORS

5 Styling Tips To Incorporate If You Are A Men Less Than 5.7”

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Must-Try Relaxing Activities In Lagos: A Guide To Unwinding In The Hustle And Bustle

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PHOTOGRAPHER

Movie Review: A Look At “Blackmail”

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DIRECTOR, PRINT PRODUCTION

10 Signs It’s Time To Add Retinol To Your Routine

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AYO LAWAL BUKOLA AMOBOYE

TY BELLO

19 @thisdaystyle |

CHUKS ONWUDINJO 08077092196

arlier this week, while scrolling through social media, a post caught my eye—a 4th Quarter Kick-Off schedule.

I stared at it for a while, letting the reality sink in: we have less than a hundred days left in the year. Mixed feelings? Definitely. It’s been a whirlwind of a year, but looking back, I realize I’m living answers to prayers I made last year. That realization alone makes me appreciate the journey more, no matter how crazy the ride has been.

As we step into the last quarter, my wish for you is simple: may this quarter be your best yet. May you break through the barriers holding you back and chase your dreams with renewed zeal.

Sure, the odds might seem stacked against you, and things may not be perfect, but that doesn’t mean you can’t make a powerful decision to change the narrative. This quarter is your chance to dig deep and make magic happen, regardless of the circumstances.

If there’s one thing I’ve learned, it’s this: if you don’t like something and you truly believe there’s a better way, then bet on yourself. Be brave enough to create a seismic shift that could change the game forever. Too often, we think change is out of our reach because the stakes are high or because it’s “always been done this way.” But let’s challenge that mindset! It’s the 4th quarter, and there’s no better time to rewrite the rules.

Talking about changing the game, we have an exciting line-up of articles this week, starting with a piece that’s close to my heart: 40 Things Every Woman in Her 40s Should Know. It’s the kind of list that makes you pause, smile, and nod in agreement because, yes, it’s THAT relatable. Even if you’re still in your 20s or 30s, consider it a prequel to your future self—a little gift wrapped in wisdom and foresight. My personal favorites? “The past can’t be changed, but the future is wide open” and “You’re allowed to change your mind, your goals, and even the people you keep around.”

For our older readers—what are the rules that have shaped the woman you are today? I’d love to hear from you! Share your thoughts, quotes, and mantras on Instagram and tag @thisdaystyle. Let’s create a ripple of inspiration and learn from each other’s journeys. I can’t wait to read, learn, and grow from your insights!

Now, let’s talk about something that’s had everyone buzzing lately—Aso Ebi. Yep, that good ol’ question: “To buy or not to buy?” This piece digs deep into the Aso Ebi phenomenon—how almost every woman in Lagos (or at least every woman I know) has a closet filled with Aso Ebi fabrics that will likely never see the light of day again. It’s almost as if they become mementos of occasions, taking up space yet too meaningful to discard.

The question is, can Aso Ebi culture ever be stopped? It’s a tough one. For some, being left out of an Aso Ebi selection feels like being left out of the celebration entirely. Yes, it’s that serious.

But can we find a middle ground? The article offers a few potential solutions, from choosing more practical fabrics to reducing the frequency of purchases. Maybe we can strike a balance between tradition and practicality? Who knows? Read the piece and let’s figure it out together.

There’s a lot more to explore on our website. From thoughtprovoking opinion pieces to style guides and everything in between, we’ve got your weekend reading sorted. Spend your afternoon diving into these gems on www.thisdaystyle.ng. Trust me, you’ll be glad you did!

So, here’s a toast to the last quarter of the year—may it be filled with moments that make your heart race, challenges that make you grow, and victories that leave you smiling at the end.

Love ,

ancôme’s bold #MessWithLancôme campaign recently was officially launched in Lagos, with a vibrant event that hosted beauty influencers and makeup lovers to experiment with bold, messy makeup looks in line with the campaign’s “no rules” approach. Held at Jewel Aieda in Lekki, the event opened with a speech from Joe Zakour, Lancôme Marketing Manager, who set the tone by diving into the heart of the #MessWithLancôme campaign. He highlighted the importance of self-expression and creativity, encouraging everyone to experiment with bold, imperfect, and unpredictable looks—an attitude that aligns perfectly with Lancôme’s celebration of individuality. Guests enjoyed a range of interactive activities that captured the campaign’s playful ANITA ADEOYE (@ANITA.ADETOYE) spirit. A key highlight was the “Mess-terclass,” led by makeup artist Anita Adeoye, where attendees used Lancôme products to create daring, messy looks. Beyond the makeup stations that allowed attendees to experiment with products, the venue was filled with interactive zones to keep the energy high. Guests were fully immersed in the Lancôme experience, with every detail and interaction thoughtfully designed to reflect the essence of the #MessWithLancôme campaign.

ADUKE SHITTABEY

BELLA OKAGBUE

DIANA ENEJE

SPIRINE CHEVONNE

HADIZA LAWAL

MARY COLETTE UNAMKA

STEPHANIE COKER

VALERIE EGBUNIWE & BOLUWATIFE

EKI OGUNBOR

DJ CASPER SANDRA

Konye

@thisdaystyleon | www.thisdaystyle.ng

VALERIE EGBUNIWE & KAMSI NNAMANI

HENRIETTA ITEPU

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Sunday, September 29, 2024 Vol. 22, No. 10729

Sunday, September 29, 2024 Vol. 22, No. 10729

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Sunday, September 29, 2024 Vol. 22, No. 10729

Sunday, September 29, 2024 Vol. 22, No. 10729

ductive. Burnout is not a badge of honour.

26. Adventure still awaits you Your forties aren’t the end of the line — they’re a new beginning. Book that solo trip, skydive, and try something that scares you.

27. You can say goodbye to toxic family members Blood isn’t thicker than peace. If someone consistently disrupts your well-being, it’s okay to love them from afar.

THINGS EVERY WOMAN IN HER 40S SHOULD KNOW Turning 40 can feel like a milestone, but it’s not just about counting years — it’s about accumulating wisdom, shedding unnecessary baggage, and, let’s be honest, embracing the freedom of saying “no” without guilt. If you’re here, welcome to the most empowering decade yet. Here are 40 things every woman in her forties should know:

1. You are not for everyone, and that’s okay.

At this point, you should have zero patience for trying to please everyone. You’re a limited edition, not mass-produced, and that’s your superpower.

2. “Good girl, no dey pay” It’s the era of authenticity. Being too nice won’t get you ahead. Be kind, but don’t be afraid to say no or stand up for yourself.

9. It’s okay not to have all the answers Even in your forties, life throws curveballs.

The difference is that now you know how to handle the unknown with grace (and maybe a little wine).

3. Self-care is not selfish; it’s survival Whether it’s a spa day or just 10 minutes of peace with a cup of tea, don’t let anyone guilt you for needing time to recharge.

10. Perfection is overrated Perfectionism was cute in your 20s and exhausting in your 30s. In your 40s, it’s time to let it go. Flaws make you interesting.

4. Your energy is currency If you’re not selective about where you spend it, you’ll find yourself emotionally bankrupt. Know your worth, then add tax.

11. Your voice has weight Speak up. Your opinions are seasoned with life, experience, and wisdom.

Don’t let anyone silence you.

5. Friendship dynamics will change, and that’s a good thing People grow apart, and that’s normal.

Celebrate the ones who’ve stayed, and don’t mourn the ones who drifted. Everyone has their season.

12. Growth isn’t linear There will still be setbacks and mistakes.

The important part? You bounce back faster now because you’ve learned resilience.

6. Your body is talking, so listen Those little aches and tired days? They’re not random. Rest when your body asks for it, not when it’s forced to shut down.

7. Confidence looks different now It’s less about stilettos and more about being comfortable in flats and your own skin.

MONICA AWE ETUK

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8. Comparison is the thief of joy That social media highlight reel is just that — highlights. Focus on your own journey.

You’re doing better than you think.

28. Your style is yours to define Whether you live in yoga pants or designer dresses, it’s your vibe. Own it. You’re stylish simply because you exist.

29. FOMO is a waste of time You’re past the phase of needing to be everywhere or do everything. If you’re not feeling it, you’re not missing out.

YOUR ENEGY IS YOUR CURRENCY

15. It’s okay to reinvent yourself Who said you had to stick with the same career, style, or hobbies forever? Change is the only constant, so embrace it.

16. Boundaries are your best friend You’ve earned the right to say, “I’m not available for this.” Guard your peace at all costs.

17. Life is short; eat the cake You know what? Have the dessert. Enjoy the moment without the guilt trip that follows.

18. It’s never too late to start something new.

Whether learning a new language, picking up a hobby, or starting a side hustle — age is not a limitation.

19. Menopause doesn’t define you You’re not “old” because your body is changing. You’re just evolving. It’s biology, not a death sentence.

20. Quality over quantity in relationships It’s better to have two true friends than a dozen surface-level acquaintances. Choose depth over numbers.

21. Your happiness is your responsibility No one else can give it to you. Cultivate joy in the small moments, and don’t wait for someone to hand it to you.

22. Healing is a lifelong process There’s no rush to “get over” anything. Give yourself the grace to heal at your own pace.

13. Dress for yourself, not the trends By now, you know what works for your body. Forget the latest fads and wear what makes you feel fabulous.

23. It’s okay to outgrow people Not everyone is meant to stay. Outgrowing relationships doesn’t make you a bad person; it means you’re evolving.

14. Real love starts with self-love No relationship will fill the gaps you refuse to address within yourself.

Start by loving you first.

24. Laughter really is the best medicine In the face of life’s absurdities, a good sense of humour will carry you through tough times. Laugh loud, laugh often.

25. You don’t need permission to rest Stop glorifying being busy. Rest is pro-

30. Therapy is strength, not weakness.

Getting help to process life’s messiness shows courage, not failure. There’s no shame in unpacking your emotional baggage.

31. Grey hair can be a crown, not a curse Embrace the natural changes. Whether you colour it or flaunt it, grey is just another shade of fabulous.

32. Your gut instinct is rarely wrong You’ve honed this sixth sense over decades. If something feels off, trust it.

33. Success looks different for everyone There’s no one way to “have it all.” Your definition of success is personal and valid.

34. You are your greatest investment From skincare to education, don’t be afraid to pour into yourself. The returns are always worth it.

35. The past can’t be changed, but the future is wide open Stop replaying old mistakes. You can’t rewrite your past, but you hold the pen for your future.

36. Apologise less for who you are By now, you’ve earned the right to take up space, to be loud, to be quiet — whatever you choose. You don’t owe the world constant apologies.

37. Jealousy is wasted energy Your journey is unique. Other people’s successes don’t diminish your own. Celebrate them while staying focused on your path.

38. It’s okay to let go of old dreams Some dreams served their purpose in earlier seasons. Don’t be afraid to dream new ones that fit who you are now.

39. Sex can get better It’s not over after 40. With the right partner and communication, intimacy can be more fulfilling than ever.

40. You are more than enough Not “despite” your age but because of it.

You’re wiser, stronger, and more authentically you than ever before.

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Sunday, September 29, 2024 Vol. 22, No. 10729 Sunday, September 29, 2024 Vol. 22, No. 10729

Sunday, September 29, 2024 Vol. 22, No. 10729

It’s easy to get caught up in life’s challenges and forget the small moments of joy and blessings we experience daily. However, practising gratitude is one of the most powerful ways to shift your mindset, boost your emotional well-being, and improve your physical health. Whether you’re noting down what you’re thankful for in a journal or simply reflecting on life’s blessings, you’d be surprised just how much gratitude can transform your life. Here are four reasons why you should practice gratitude.

By Bukola Amoboye

4 REASONS TO PRACTICE GRATITUDE

1. Improves Mental Health Gratitude is proven to reduce feelings of stress, anxiety, and depression. Focusing on the positive aspects of our lives shifts our attention away from what’s lacking or going wrong. By consciously recognising the good, we rewire our brains to focus on the “small blessings” and joys of daily living. This simple mental shift can reduce symptoms of mental distress and promote a sense of calm and happiness. Studies have shown that those who practice gratitude regularly are more likely to experience higher levels of life satisfaction and lower levels of depression.

2. Enhances Relationships Gratitude can significantly strengthen relationships with family, friends, or partners.

Expressing gratitude towards others helps deepen emotional bonds, creating a sense of appreciation and mutual respect. When you acknowledge and express thankfulness for the people in your life, they feel valued and more connected to you. Gratitude also encourages a culture of giving, as the more we appreciate others, the more likely we are to reciprocate acts of kindness, creating more robust and more meaningful relationships.

3. Boosts Physical Health While gratitude is often associated with mental well-being, its impact on physical health should not be underestimated. Research shows that those who practice gratitude tend to take better care of their bodies, leading to healthier lifestyles. They are more

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likely to exercise regularly, maintain better sleep habits, and make healthier food choices. Gratitude also reduces the levels of stress hormones in the body, leading to lower blood pressure and a healthier immune system. The simple act of focusing on the good can relieve you of physical weaknesses and ailments borne out of anxiety and stress.

4. Increases Resilience Life is full of challenges, but gratitude helps build emotional resilience, allowing you to navigate tough times better.

When we practice gratitude, we develop a mindset more focused on hope and perseverance. It rewires the brain to see the silver linings in difficult situations and to remain hopeful in the face of adversity. By focusing on what we have instead of what we lack, we become more optimistic and equipped to handle life’s ups and downs.

DITCH THOSE OVERSIZED SUNGLASSES; IT’S ALL ABOUT THE SMALL SUNGLASSES

BURNA BOY

By Funke Babs-Kufeji

Small sunglasses have taken the fashion world by storm, becoming a must-have accessory for anyone looking to elevate their style. From retro-inspired frames to modern, sleek designs, small sunglasses offer a unique and trendy look that can effortlessly enhance any outfit.

AKIN FAMINU

When it comes to small sunglasses, there’s a style and shape to suit every taste and preference. Dive into the world of aviator, cat eye, round frames, and more, and explore the style perfect for you.

It’s essential to consider your face shape to ensure a flattering fit. Make sure to try as many as you can to determine which shape best suits your face.

The colour and finish of your small sunglasses can impact your overall look. So whether you opt for a classic black frame or a bold coloured one, make sure to pick the shade and finish that can enhance many outfits in your closet while still showing off your personality.

When it comes to small sunglasses, choosing the right lens tint can make all the difference. Whether you’re looking to block out glare, enhance contrast, or simply make a bold fashion statement, there’s a tint for every need.

UV protection is non-negotiable when it comes to small sunglasses. Look for lenses that offer 100% UV protection to shield your eyes from harmful rays and reduce the risk of eye damage. Whether you opt for polarised lenses or standard UV-coated ones, ensuring your small sunglasses provide adequate protection is essential for long-term eye health.

TOKE MAKINWA Small sunglasses are versatile accessories that can elevate any outfit.

Pair them with a chic scarf, statement earrings, or a trendy bucket hat for a fashion-forward look. Experiment with different styles, from cat-eye to round frames, to find the perfect match for your personal style. Remember, confidence is the best accessory when rocking small sunglasses!

MONALISA CHINDA

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Sunday, September 29, 2024 Vol. 22, No. 10729

Sunday, September 29, 2024 Vol. 22, No. 10729

ASO-EBI: TO BUY OR NOT TO BUY? The Essence of Aso-Ebi

For many Nigerians, especially the Yoruba community, Aso Ebi has always been more than just a piece of fabric. It’s a symbol of solidarity, friendship, and belonging. This tradition of wearing matching fabrics to celebrate weddings, birthdays, and funerals has spanned generations, with every occasion requiring its distinct material. Yet, as beautiful and culturally significant as Aso Ebi may be, it’s becoming increasingly clear that this tradition may no longer be sustainable. The cost, coupled with the one-time use of these fabrics, is straining wallets and contributing to waste. Many people now find themselves at a crossroads, wondering if buying into Aso-Ebi culture is still worth it. Is it time to rethink this practice, or is there an alternative to its growing extravagance?

At its core, Aso-Ebi is a beautiful concept rooted in unity and cultural pride.

The Yoruba words “Aso” (cloth) and “Ebi” (family) literally translate to “family cloth,” symbolising collective identity. The idea is simple: by wearing the same fabric, attendees show their allegiance to the event’s host. Weddings, birthdays, naming ceremonies, and even funerals are often marked by the vibrant display of Aso-Ebi, making the events colourful and memorable.

“It’s about belonging,” says Teni, a 34-year-old businesswoman in Lagos.

“When you wear Aso-Ebi, you’re telling everyone at the event, ‘I’m with the celebrants; I support them.’ It’s a show of love.”

BEAUTIFUL ASO EBI BRIDE WITH BRIDESMAIDS

EGO-MAC-TRADITIONAL-WEDDING

The Financial Strain of Aso-Ebi

What was once a fabric everyone could afford has become a status symbol, with prices rising higher each year. In a single wedding season, it’s not unusual to be invited to four or five different events, each requiring a different AsoEbi purchase. Some fabrics now cost upwards of ₦50,000 per yard, and that’s before tailoring costs are factored in. Depending on the intricacy of the style, a complete outfit can set you back ₦200,000 or more. All for an outfit you may only wear once.

“Last year, I spent over ₦500,000 just on Aso-Ebi fabrics,” lamented Funmi, a young professional based in Abuja. “Between weddings, housewarming parties, and birthdays, it was non-stop. After a while, it became financially exhausting, and honestly, I started declining invites.”

This growing concern about the financial burden of Aso-Ebi is not uncommon. With inflation and the rising cost of living, many people are quietly opting out. They love the idea of showing support but question whether the cost is justifiable. The fact that most Aso-Ebi fabrics are worn once and then stashed away also raises concerns about sustainability.

Aso-Ebi and Environmental Impact

Beyond the financial strain, Aso-Ebi has another less-talked-about consequence: environmental waste. Fast fashion and one-time-use outfits have been criticised globally for contributing to environmental degradation, and Aso-Ebi is not exempt from this conversation. According to the Ellen MacArthur Foundation, the textile industry contributes approximately 10% of global carbon emissions, and much of this waste comes from clothing worn only once or twice.

“What are we supposed to do with all these clothes?” asks Nkechi, a Lagos-based fashion enthusiast. “They pile up in my wardrobe, and there’s rarely a chance to wear them again. It feels wasteful.”

While the cultural significance of Aso-Ebi is undeniable, its contribution to environmental and financial strain cannot be ignored. So, the question remains: Should it be stopped?

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INI DIMA- OKOJIE AND ABASI ENE OBONG’S TRADITIONAL WEDDING

To Stop or Not to Stop?

The question of whether Aso Ebi can be stopped is a tough one. For many Nigerians, the tradition is deeply ingrained. It’s not just about showing up in matching outfits — it’s about identity, belonging, and being part of something bigger than yourself.

For some, being left out of the Aso Ebi selection can feel like being left out of the celebration entirely.

At the same time, there is growing awareness of the financial and environmental burden. As a result, many are beginning to wonder if there’s a middle ground — a way to continue celebrating our culture and togetherness without going broke or wasting fabric.

“I don’t think we should get rid of Aso-Ebi,” Funmi admits, despite her earlier frustrations.

“But maybe we need to rethink how it’s done.

People can be more mindful about pricing, and organisers should consider the financial realities of their guests.”

Exploring Alternatives: What Can We Do?

The good news is we don’t have to abandon Aso Ebi completely to make it more sustainable.

There are alternatives that allow us to maintain the essence of the tradition while reducing waste and expense.

Colour Code

Instead of insisting on a single fabric for everyone, some families have started opting for a colour code. This allows attendees to wear what they

HANNAH RAYMOND ON HER TRAD WITH FRIENDS

TOSAN SAMUEL TRADITIONAL WEDDING

already have or buy fabric that can be reused later while maintaining unity through colour coordination.

Reimagining Aso Ebi for Multiple Uses

Rather than spending money on fabrics that will only be worn once, consider investing in more versatile fabrics that can be repurposed. Outfits that can be restyled, re-tailored, or even combined with other pieces in your wardrobe help ensure that Aso Ebi doesn’t just sit in your closet after the event.

Caps on Prices

Event planners and hosts can do their part by setting more reasonable price points for Aso Ebi. There’s no need for families to insist on luxurious fabrics if they know that it will cause financial strain for their guests. By being mindful of everyone’s budget, they can make Aso Ebi more inclusive and less burdensome.

A Balancing Act

Aso-Ebi is unlikely to disappear anytime soon, nor should it. Its cultural significance is too important to dismiss. However, the practice could benefit from a thoughtful re-evaluation that considers the financial and environmental toll it takes on individuals. As with many traditions, it’s about balance—honouring the past while adapting to the realities of today.

Ultimately, whether to buy or not to buy remains a personal decision, but as more people speak up about the challenges of Aso-Ebi, it may be time to embrace a more sustainable approach to this beloved tradition. As Teni puts it, “Aso-Ebi is beautiful, but let’s make sure it doesn’t lose its heart in the name of fashion and excess.”

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COVER

Sunday, September 29, 2024 Vol. 22, No. 10729

Sunday, September 29, 2024 Vol. 22, No. 10729

DUPE OLUSOLA A LEADER IN HOSPITALITY AND PHILANTHROPY Dupe Olusola is a successful leader with over 25 years of experience in various sectors. She is known for her expertise in agric, banking, finance, and corporate market economics She is the current t Managing Director/CEO of Transcorp Hotels Plc, which owns the Transcorp Hilton Abuja and the online booking platform, Aura by Transcorp Hotels. Under Dupe Olusola’s guidance, Transcorp Hilton has achieved significant milestones and undertaken transformative projects. From enhancing guest services to implementing sustainable practices, her innovative approach has propelled the hotel to new heights of success. Through Dupe Olusola’s strategic planning and business acumen, Transcorp Hilton has experienced remarkable revenue growth and financial success. Her ability to identify new revenue streams and capitalize on market trends has solidified the hotel’s position as a profitable and sustainable enterprise.

Dupe studied Economics in the UK and holds certifications in project management and investor management. She is passionate about children’s education, women’s empowerment, and economic development. She initiated charity programs like ‘Forty for Good’ and founded the Next Generation Foundation to support vulnerable children in Nigeria. Her dedication to excellence and growth has made her a respected figure in the hospitality industry. She continues to inspire others through her work and advocacy for diversity and inclusion. In this interview with Funke Babs-Kufeji, Dupe tell her journey to the top at Transcorp Hilton and also share her thoughts at 50.

Let’s talk about Dupe Olusola. She has worked in agriculture, banking, and now hospitality, all while holding a degree in economics. How has she been able to handle these various jobs over time?

It’s interesting because there was a time I didn’t embrace my diverse industry experience and background. I have, however, come to completely appreciate and know it’s one of my superpowers. I define myself as a transformational leader who is sector agnostic with the ability to go in and identify what the key issues are and be solutions-focused to add value regardless of the sector. My degree in economics is definitely a great advantage as it equipped me with analytical thinking, problem-solving skills, and a broader understanding of market dynamics, which are applicable across industries; but beyond this is my mindset to deliver and achieve results. Each role has required me to constantly adapt, invest in knowledge, and build strong teams to support these transitions.

Many of our readers, including myself, are curious about how you managed to switch from one field to another. What qualifications or experiences did you have that made the transition smoother for you?

Switching industries has been an exciting challenge, but like I earlier mentioned, skills like leadership, strategic thinking, and relationship-building are transferable. I took on each role with the mindset that learning is a continuous process. I started out in asset management and finance and then transitioned to private equity, working with second-tier financial institutions to put funding and structures in place for

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SME financing, to core finance and banking, and even working as a chief operations officer at a time, overseeing HR, MCC, and subsidiaries, to agriculture, and now hospitality.

Over the years, I have taken leadership courses, courses in project management, investor relations, et cetera, but beyond this, embracing learning at every turn has always helped. Like a sponge, I like to soak up every opportunity to learn—upwards, downwards, and sideways—it is essential, and working with talented people across various sectors has helped me gain insights that I could apply in new environments.

Each industry has its nuances, but the ability to listen, observe, and understand those specific challenges and opportunities made the transitions smoother.

My experience in private equity, for example, taught me how to identify business opportunities, review and raise funds, optimise business and market operations, create market linkages, and lead diverse teams—all of which were useful when I transitioned into agriculture and then hospitality. Networking, mentorship, and executive leadership programs also helped me smooth out transitions.

Given the current economic situation in Nigeria, what role do you think the tourism and hospitality sector plays in boosting economic growth?

The tourism and hospitality sector has a critical role to play in boosting Nigeria’s economic growth, particularly given the current challenges. This sector creates jobs across various skill levels, from service staff to management roles, which directly addresses the high unemployment rate in Nigeria. Additionally, it

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Sunday, September 29, 2024 Vol. 22, No. 10729

COVER

and tourism promotion campaigns. Policies that encourage foreign investment should be prioritised, and reducing taxes on tourismrelated businesses should be considered as a way to help develop the sector.

Since you became the Managing Director and CEO of Transcorp Hotels in 2020, what significant achievements has the hotel accomplished?

So many. The mindset for us is that it is never business as usual.

We constantly set up to break our own records as well as exceed customer and guest expectations. One of our major achievements would include returning to profitability after ending 2020 with a N9bn loss. 2020 was a tough and unprecedented year due to the global pandemic, but it challenged us to think outside of the box and do things differently. Despite the impact on the hospitality industry, we adapted quickly by implementing enhanced safety measures, focusing on local tourism, and exploring new revenue streams. Our efforts allowed us to stay resilient and continue providing exceptional service to our guests.

Through innovation and commitment to our core values of excellence, execution, and enterprise, we returned to profitability in 2021, and each year’s revenue and profit ever since have been record-breaking. In 2023, our company’s shares ended the year as the best-performing on the Nigerian Exchange. Earlier this year, we achieved a N1 trillion valuation, making us the first hospitality business to achieve this feat, and I am the first female CEO of a N1 trillion company in the country. We were also recently recognised as one of the fastest growing companies in Africa by the Financial Times.

We have won several awards within our industry and beyond, both locally and internationally. In 2021, we expanded our offerings with Aura by Transcorp Hotels, a digital platform designed to revolutionise how people experience hospitality.

We have also made great strides in sustainability, focusing on reducing our environmental footprint through energy efficiency, waste reduction, and water conservation programs. This has helped us align with global standards in sustainability while positively impacting our local environment.

stimulates local economies by supporting industries such as transportation, food and beverage, retail, and the arts.

By attracting international visitors, tourism also brings in foreign exchange, which is vital for stabilising the economy. With Nigeria’s diverse cultural heritage and natural attractions, we have the potential to attract more international tourists, thereby diversifying our revenue streams and reducing the country’s dependence on oil. Domestic tourism is also growing, with more Nigerians exploring local destinations. This trend not only keeps money circulating within the economy but also encourages infrastructure development.

Moreover, hospitality and tourism foster entrepreneurship and innovation, with many people starting businesses in accommodation, tours, events, and related sectors. Research shows that travel and tourism accounted for three percent of total employment in the country in 2022. This has continued to grow impressively as domestic tourism expands. The potential is huge, and if well managed and supported by the government, tourism can be a powerful tool for economic recovery, growth, and long-term sustainability.

But this sector is still largely undeveloped and has a lot of potential for growth. Can you share your thoughts on the industry in Nigeria? Also, what steps would you suggest for the government to take to develop it and create income for the country?

Nigeria’s hospitality and tourism industry has untapped potential, but we need infrastructure improvements, policy support, and investments to unlock it. That said, I believe that everyone has a role to play, from the way we portray our country to showcasing the beauty that lies within. We have such a rich and diverse culture with natural beauty in so many parts of the country. How well we portray these nature’s blessings and present our country will play a huge role in attracting investments into the country.

The government must also do its part by implementing the right policies and investing in infrastructural development that puts us on the map to attract investment. To further break this down, the government can boost this sector by investing in transportation, security,

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Sunday, September 29, 2024 Vol. 22, No. 10729

Can you tell us more about Aura by Transcorp Hotels in detail and explain the advantages for customers who use the platform?

Aura by Transcorp Hotels is a digital platform that connects customers to a variety of short-let homes, hotels, and unique experiences across Nigeria. Whether you’re looking for a luxury hotel, a cosy shortlet, or curated local experiences, Aura offers convenience and variety. One of the advantages is that customers have access to a trusted network of hosts, ensuring quality and safety. Aura also provides personalised recommendations, making it easier for users to discover hidden gems based on their preferences.

We have been seeing promotions about your event centre. Tell us more about that and any other new businesses and initiatives you are working on at Transcorp Hotels.

We are incredibly excited about the upcoming launch of our event centre in Abuja. This state-of-the-art facility, with a capacity of 5,000, is set to redefine the events and conference space in Africa. We have designed it to cater to large-scale conferences, exhibitions, concerts, and social events, offering cutting-edge technology and world-class amenities. It’s a game-changer not only for us but for the entire hospitality and tourism sector in Nigeria. The event centre launches this year.

In addition to the event centre, one of our most anticipated developments is the Transcorp Hilton Ikoyi, which will bring our renowned hospitality excellence to one of Lagos’ most prestigious areas.

How do you stay up to date with the latest trends and advancements in the hospitality industry and technology? How do you incorporate them into making Transcorp Hotels a world-class hospitality brand?

Staying updated requires continuous learning. I attend global conferences, keep close tabs on industry reports, and follow innovations in technology and customer experience. At Transcorp Hotels, we have adopted cutting-edge solutions and sustainability initiatives to improve operational efficiency. We are constantly upgrading our services and facilities to meet global standards, ensuring that we remain competitive and provide exceptional service.

How do you think technology will change the hospitality industry over the next five to ten years? Where do you see transcorp fitting into that future?

Technology will play a central role in transforming the hospitality industry, from AI-powered guest services to virtual reality tours of properties. Some brands like ours are already stepping into that future. For instance, before checking in at our flagship property, Transcorp Hilton Abuja, you can visit our website, transcorphotels.com, and take a virtual tour of the hotel.

Automation will improve efficiency, while data analytics will offer deeper insights into customer preferences. Aura by Transcorp Hotels is also already aligned with this future. Our goal is to continue innovating, leveraging technology to enhance guest experiences and stay ahead of trends.

You have a track record of surpassing your achievements in every industry you have worked in. Tell us which out of the three industries you have worked in you have found most rewarding?

Each industry has been rewarding in its own way. I focus more on the challenge and the opportunity to truly transform and deliver value to all my key stakeholders. When I was CEO of the Agric business, it stretched me in ways I did not believe were possible.

On a weekly basis, I flew from Lagos to Abuja and went 4 hours by road, nonstop, to Benue State, where the plant was located. It was the first and only juice concentrate plant in Nigeria; we had to work to ensure the product met international standards. Benue is seen as the food basket of Nigeria, working on backward integration, and working with the farmers was quite eye opening to understand the challenges and the investments required in the space.

That said, hospitality has been particularly fulfilling. The industry’s ability to impact people directly, whether by creating memorable experiences, promoting culture, or contributing to the local economy, is incredibly rewarding.

my family; my husband is one of my greatest champions; my parents, siblings, and close network of friends—they are constantly rooting for me, and they support where required. And of course, at work, I have an amazing team who get the vision and are focused on delivery. I also have an amazing Board of Directors and a very supportive Group Chairman.

You elebrate your milestone birthdays by doing charity projects.

Can you tell us about the charity work you are doing now that you are 50 and why it’s dear to your heart?

To celebrate my 40th birthday in 2014, I invited 40 of my friends and colleagues who were also turning 40 in the same year, and we all came together to set up the ‘Forty for Good’ funding drive—a program aimed at supporting less privileged persons in the areas of health, education, and economic empowerment. I am happy with the impact we made. As I turned 50, I knew I had to do even more to give back to society, hence the launch of the Next Generation Foundation. It is a philanthropic fund set up to contribute to the eradication of child neglect in Nigeria. It aims to contribute to the reduction of the out-of-school-children population and positively impact the lives of orphans and vulnerable children by providing access to education and promoting cross-sectoral partnerships for education reform. Our mission is to radically transform the quality of life of underserved and vulnerable children, using education as the primary instrument. I am currently working on our flagship project, “50 by 50.” 50 children from low-income families will be provided with multi-year scholarships, access to upskilling opportunities, internships and summer placements, and professional and personal mentors. We are partnering with experienced, education-focused social impact organisations to reach the children and families that need the most support.

The experience is quite humbling. Going to these schools and observing the impact—kids My advocacy for from low-income homes given the opportunity diversity, fairness, and and access to education, the freedom and inclusion comes from empowerment, the life-changing transformation a deep conviction that from learning. It was truly an emotional experience for me. It made me grateful for how far when women are I have come but also helped me realise how empowered to lead, much more there is to do in giving back and they bring unique opening up others to opportunities.

For someone who strongly supports diversity, fairness, and inclusion, and has worked in many fields where men are the majority, tell us why it’s so important to you to have perspectives, skills, and women in leadership positions? strengths that help Having women in leadership is critical beYou are 50, but you don’t look a day older cause it brings diverse perspectives that lead organisations and than 35. How have you managed to look so to better decision-making. Women often face youthful, beautiful, and fit? societies thrive. different challenges than men, and when they Thank you for the kind words! Maintaining are in leadership roles, they can advocate for a youthful and vibrant appearance actually is policies and practices that support other women in the workplace. from the mind; it flows from inside out. Your thoughts and your mind More importantly, women leaders inspire the next generation to break should be clean. Embrace kindness, joy, and all the good things of barriers, and that’s a key part of creating a more equitable future for life. If we learn contentment, stay positive, remain optimistic, be kind, all. and wish others well, one can’t help but stay youthful. Everything else I strongly believe that having women in leadership is crucial, not only falls into place after that. The inside must be good for the outside to for the sake of diversity but also for fostering innovation, driving growth, look good. I am also very big on authenticity and learning to live by and achieving greater organisational success. My advocacy for divermy own rules and not be defined by others’ expectations of me, and sity, fairness, and inclusion comes from a deep conviction that when beyond all, for sure, the grace of God beautifies completely. women are empowered to lead, they bring unique perspectives, skills, and strengths that help organisations and societies thrive.

Finally, what advice do you have for women aiming to take on leadership positions in their various industries, especially those You are a mother, wife, mentor, and more. Tell us, how do you in male dominated industries? keep a good balance between work and personal life while manI will be as direct as possible so that it is easy to remember. Be aging a big company like Transcorp Hotels? open to learning. Ask if you don’t know. Be hard-working, invest in Does that balance really exist? It’s more like work-life integration, yourself, Be kind to people, Be authentic and aim to be an authentic but I honestly believe that life is in phases and there are different leader. Focus on excellence and legacy. Be resilient Keep showing up requirements at each phase. So, when I had younger kids, there was and do it afraid if you must. Give your best in all that you do - work more required in terms of time and it’s the same with when one is and play. Live with purpose and enjoy this life. Finally, don’t see your starting a new company, taking over a distressed business, or rungender as a limitation. Embrace it actually because it is a gift, so ning a business in the middle of COVID. But with life, I have learnt to focus on delivering value, building relationships, and shattering those ask for support from others when I need it. I have great support from ceilings.

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Sunday, September 29, 2024 Vol. 22, No. 10729

Sunday, September 29, 2024 Vol. 22, No. 10729

WEARING SHORTS You most definitely can wear shorts but make sure to avoid shorts with pockets, they will only make you look bulky and draw attention to your height. To look good in shorts, wear shorts that are just above the knee. Long baggy shorts can make you look short.

SIX I

NOBLE IGWE

WEAR VERTICAL STRIPES Use vertical stripes to your advantage.

Vertical stripes can help you look slim and taller so can pattern shirts and tee shirt.

Totally avoid horizontal stripes and big check patterns.

THINGS TO REMEMBER ABOUT SMART MONEY WOMAN BEFORE SEASON 2 DROPS NEXT MONTH

t’s official! Smart Money Woman is finally returning for its second season! It only took FOUR long years to make it happen;* inserts eye roll.* While we’re a bit annoyed we had to wait this long, all of that quickly turns into giddiness as we look forward to the second season coming out in October. The announcement came with a trailer that instantly makes you forget about the long wait. We are eager to dive back into the world of finance, friendship, and fabulous living that the show has become known for.

Based on the popular book by Arese Ugwu, the series captivated audiences with its unique blend of entertainment and financial education. Before the new season arrives, here are five key things to remember about Smart Money Woman:

By Bukola Amoboye

1. The Friendship

At the heart of Smart Money Woman are five women—Zuri, Adesuwa, Lara, Tami, and Ladun—who form a close-knit group of friends.

Their relationships are built on support, trust, and the shared goal of becoming financially savvy. In Season 1, we saw these women face personal and financial challenges, but they always rallied around each other.

2. Zuri’s Financial Awakening

Zuri’s financial journey was a major focus of Season 1. She began as a woman living paycheck-to-paycheck, constantly in debt despite having a high-paying job. Basically, she didn’t know how to manage her finances and was usually found spending lavishly on mundane things. Her financial awakening came after hitting rock bottom and receiving guidance from a financial coach. Zuri learned the importance of budgeting, saving, and investing. The season ended with a promise of a new spicy love interest, which we look forward to seeing blossom in the second season.

3. Fuji House of Lara

Lara is the epitome of an independent businesswoman, running her own successful real estate company. However, she also struggles with managing her business and personal finances. Not to mention family responsibilities that

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pull her from every angle, forcing her to constantly make tough choices for herself. In Season 1, she learned that success in business doesn’t always translate to smart money management.

4. Adesuwa’s Career Shift

Adesuwa, the corporate lawyer, faced significant dilemmas in her professional and personal life during the first season. She struggled with work-life balance, especially while dealing with her husband’s reckless dealings and the financial pressure he put on her. Adesuwa’s character arc is one of empowerment as she begins to assert herself more firmly.

Season 2 might reveal whether she continues to climb the corporate ladder or pivots towards a path more aligned with her happiness and financial health.

to say. She is just chilling and enjoying her husband’s money.

Let’s see if that changes in Season 2 From the trailer, Season 2 promises much more drama, fun, steamy romance and, of course, financial literacy. We can’t wait!!

AKINS AKINKUGBE

AVOID BAGGY CLOTHES If you are less than 5.7” avoid baggy clothes. Avoid loose fitted outfit because they can make you look shorter.

Make sure to wear well-tailored clothes that fit and sit properly on you.

WIZKID

5. Tami - The Rebel

5 STYLING TIPS TO INCORPORATE IF YOU ARE A MAN LESS THAN 5.7”

6. Ladun - Housewife Extraordinaire

Looking good is not just about keeping up with trends and spending lots of money on designer clothes, it’s also about knowing yourself and how to accentuate your best features. If you are a man under 5’8″, the right fit and proportions can do wonders to maximize your wardrobe.

Formal events may call for a different approach but when it comes to daily dressing consider these tips and tricks as way that will enable you to dress in style, comfortably regardless of your height.

Rebellious and outspoken, Tami is that girl! She runs a mildly successful fashion design business that took a major hit during the season, leaving her in a dire financial situation. We also sighted a prospective romance brewing for her which we can’t wait for them to explore more of in the new season.

Lastly, there’s Ladun, who is really the soft-life queen. Nothing much

DARK TROUSERS IS A MUST Avoid wearing light coloured trousers if you are not tall, but it doesn’t mean you shouldn’t wear them at all.

If ou want to look taller than you are then avoid highlighting your legs with bright coloured trousers and opt for darker shades to keep them concealed.

ARESE

DAVIDO

PICKING YOUR FOOTWEAR When choosing your foot wear, try to avoid bright coloured shoes. Also choose footwear with a little lift (heels) to elongate the legs. If you buy sneakers, buy sneakers with thick soles but don’t let your choice of shoes to be too bulky.

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Sunday, September 29, 2024 Vol. 22, No. 10729

MUST-TRY RELAXING ACTIVITIES IN LAGOS: A GUIDE TO UNWINDING IN THE HUSTLE AND BUSTLE

Sunday, September 29, 2024 Vol. 22, No. 10729

Lagos—Africa’s own sleepless city, bustling with energy, traffic, and the constant buzz of life. But while it may seem like there’s no pause button in this fast-paced metropolis, the truth is hidden among the chaos are pockets of calm and relaxation just waiting to be discovered. Whether you’re craving a break from the never-ending honking or simply want to unwind, Lagos has an array of soothing activities that will leave you feeling refreshed and recharged. These are just a few of the best relaxing activities you can experience in Lagos.

Pottery at Ceracerni Art Hub: Unleash Your Inner Artist

Candle Making & Perfumery at Lohn Lagos: Craft Your Relaxation

If you’re looking for a unique sensory experience that will relax you and leave you with something to take home, then Lohn Lagos is calling your name. This high-end home fragrance brand creates calming atmospheres with handcrafted candles, diffusers, and room sprays. At Lohn, you can join a candle or perfume-making workshop, mixing and matching scents to create your custom fragrance. It’s a calming, meditative process as you focus on blending just the right notes to create a signature scent that speaks to your soul. Plus, you’ll have a beautifully scented candle or perfume to remind you of your time well spent.

Pilates at Oma The Spa: Strengthen, Center,

and Breathe When life gets hectic, sometimes all you need is to slow down, stretch out, and find your centre.

For those seeking a more active but equally relaxing experience, Pilates at Oma The Spa should definitely be on your radar.

With expert instructors guiding you through a series of mindful movements, Pilates at Oma helps strengthen your core, improve flexibility, and— most importantly—relieve stress. It’s a low-impact workout, perfect for toning muscles and reconnecting with your body. The spa’s peaceful ambience further enhances the experience, allowing you to focus entirely on your breath and body.

Let’s be honest: Sometimes, relaxation comes in the form of doing something creative. If you’re the type who unwinds by tapping into your artistic side, then Ceracerni Art Hub is your perfect match. Located in Lekki, this vibrant hub offers a wide range of activities, but the pottery class is a favourite for many looking for something a little out of the ordinary. If you’re in the mood for something social, they also offer ‘sip and paint’ sessions, making it a great spot to bring friends or your significant other for a chilledout bonding experience. Leave with your new masterpiece and the sense of accomplishment that comes from trying something new.

Spa Day at The Oasis Med Spa:

Luxury and Pampering When life gets overwhelming, and you’re in desperate need of some TLC, The Oasis Med Spa in Ikoyi should be your first stop. Nestled in Ikoyi, one of the city’s most upscale areas, this spa promises an escape into a world of luxury, peace, and self-indulgence. Choose from a menu of decadent treatments like full-body massages, hydra facials that leave your skin glowing, or invigorating body scrubs to exfoliate and renew.

Every service is tailored to your needs, ensuring you leave feeling brand new. After your treatments, you can unwind in their tranquil lounge, sipping herbal tea as you relax.

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Sunday, September 29, 2024 Vol. 22, No. 10729

Sunday, September 29, 2024 Vol. 22, No. 10729

M VIE REVIEW

FAME, CYBERCRIME, AND THE FIGHT FOR REDEMPTION:

A LOOK AT

“BLACKMAIL” ‘Blackmail’, written, produced, and directed by Obi Emelonye, brings an intriguing and tense story to life. The movie was recently released on Amazon Prime Video after a solid run in UK cinemas. It presents a unique blend of suspense and action, addressing something everyone knows exists but chooses to remain oblivious to.

By Bukola Anoboye Plot Summary The plot is centred on a popular movie star who finds himself in a high-stakes battle against Russian hackers.

Chinda, a movie star with a troubled marriage, grapples with the consequences of his past infidelities. Unable to reconcile with his wife, he turns to pornography and masturbation as a form of escapism, which ultimately sets the stage for the gripping drama that ensues. Russian hackers gain access to his device and threaten to expose him, setting off a dangerous game of cat and mouse. In a surprising twist, one of the hackers betrays her comrades and provides Chinda with their whereabouts. What follows is an intense showdown where Chinda must fight for his life.

OC UKEJE PLAYS CHINDA

‘BLACKMAIL’, WAS WRITTEN, PRODUCED, AND DIRECTED BY OBI EMELONYE

CAULIFLOWER RICE

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What We Love One of the most engaging aspects of Blackmail is its suspenseful storyline. The plot holds the viewer’s attention, keeping us on edge as Chinda fights to regain control of his life. The theme of privacy invasion feels particularly timely, tapping into modern fears about cybercrime and the vulnerability of personal information. It also raises the question, “Are encrypted files/chats really encrypted?” I mean, we now have word and phrase suggestions for when you’re sending an email or text message. Does that not imply the software is somehow able to read your messages?

In terms of performances, OC Ukeje, who plays Chinda, delivers a commendable performance, standing out as the film’s emotional core. His portrayal of a man trapped in a spiralling crisis is one of the film’s highlights. An-

other bright spot is his friend and brother-in-law, Ruben, played by Alessandro Babalola, whose very presence on screen felt like a breath of fresh air.

Visually, Blackmail creates a claustrophobic atmosphere that mirrors the main character’s sense of entrapment. The colour grading is accurate for the kind of movie, and the cinematography keeps the momentum going, especially during the final confrontation with the hackers.

What We Don’t Like As Much While we thoroughly enjoyed Oc Ukeje and Alessandro Babalola’s performances, especially their bromance, the rest of the cast’s acting was subpar.

It made parts of the film feel like a drag, as we just wanted to move on from the lacklustre acting. But hey, kudos to the guys for carrying the entire movie on their backs!

Also, not only was the movie predictable for the most part, but the resolution was hardly satisfying because the villains were weaker than projected. For a Russian syndicate, we expected more. However, to be fair, it was just the UK branch of their operations. Still, we wanted more!

Though the film doesn’t reach the heights of some of the top releases we’ve seen this year, Blackmail is a solid entry into Obi Emelonye’s filmography. It’s a tense, relevant thriller that will resonate with anyone who’s ever feared a privacy breach in our increasingly digital world.

If you’re looking for a suspenseful watch with a few moral questions about fame and personal choices, Blackmail on Amazon Prime Video is worth a try.

10 SIGNS IT’S TIME TO ADD RETINOL TO YOUR ROUTINE Retinol is often hailed as the holy grail of skincare – the secret ingredient that seems to do it all. From tackling fine lines to evening out your complexion, it’s no wonder people swear by this vitamin A derivative. But when exactly should you introduce retinol into your routine? Here are ten telltale signs that it’s time to welcome this powerhouse ingredient into your skincare arsenal.

1. Fine Lines are Sneaking In Do you catch yourself squinting into the mirror, wondering when those little lines around your eyes, forehead, or mouth appeared? These are often the first signs of ageing, and while we can’t turn back the clock, retinol can definitely slow it down. Retinol boosts collagen production, helping smooth out those fine lines and keep your skin youthful.

2. Your Skin’s Texture Feels Rough Ever run your fingers across your face and feel like it’s not as smooth as it used to be? If your skin feels bumpy or rough to the touch, it’s a sign that your cell turnover might need a little help.

Retinol encourages cell regeneration, sloughing off dead skin cells to reveal a fresh, smooth layer of skin underneath.

3. Your Pores Are Becoming More Noticeable Enlarged pores can be a frustrating skin issue that worsens with age or clogged pores. If you’ve noticed your pores becoming more prominent, retinol can come to the rescue. It helps to clear out and minimise the appearance of pores, making your skin look more refined and flawless.

4. Sun Damage is Rearing its Head Let’s face it: we’ve all been guilty of soaking up the sun sans sunscreen at some point. And while those tan lines have faded, the damage may not have.

If you notice sunspots, uneven pigmentation, or a dull complexion, it’s a sign that UV rays have done some lasting damage. Retinol helps to brighten skin and fade dark spots over time, leaving you with a more even complexion.

5. Breakouts Didn’t Get the Memo That You’re an Adult Adult acne is the worst – and it always seems to pop up at the most inconvenient times. If you’re still dealing with persistent breakouts well beyond your teenage years, retinol might be just what you need. It helps to unclog pores and control oil production, making it an excellent tool for keeping acne at bay.

6. Your Skincare Routine Feels…

Stuck Sometimes, even with the best intentions (and a drawer full of products), your skincare routine can feel like it’s not doing much anymore. If you’re not seeing the results you used to, it could be because your skin needs a stronger ingredient to make a difference. Retinol is that gamechanger. Whether you’re looking to target signs of ageing, texture, or pigmentation, it’s a multitasker that can elevate your skincare routine to the next level.

7. Hyperpigmentation Won’t Fade Stubborn dark spots from acne, sun exposure, or hormonal changes can feel impossible to get rid of. If you’ve tried everything from vitamin C serums to exfoliating acids without success, it’s time to bring in the big guns. Retinol can significantly reduce hyperpigmentation by speeding up cell turnover and fading discolouration over time.

8. Your Skin Has Lost Its Glow Remember that healthy, radiant glow you used to have? If your complexion looks dull and tired, it’s often due to a buildup of dead skin cells on the surface. Retinol helps exfoliate your skin on a deeper level, revealing the glowing, youthful skin hiding underneath. Say goodbye to lacklustre skin and hello to a brighter, more radiant complexion.

9. You’re Noticing Sagging Our skin naturally loses its elasticity as we age, leading to sagging, especially around the jawline and cheeks.

If you’re noticing that your skin isn’t as firm as it once was, it might be time to turn to retinol. By stimulating collagen production, retinol can help improve the skin’s firmness and keep things lifted.

10. You’re Ready to Step Up Your Anti-Aging Game Even if you’re not yet seeing any visible signs of ageing, prevention is key. Many skincare experts recommend starting retinol in your late twenties or early thirties to keep your skin looking its best for years to come. The earlier you incorporate retinol, the better chance you have of maintaining smooth, healthy skin well into the future.

A Few Tips for Retinol Newbies • Before you start your retinol journey, there are a few things to keep in mind. Start slow – this is a powerful ingredient, and your skin may need time to adjust. Begin by using it just once or twice a week and gradually increase frequency as your skin tolerates it.

• Always pair retinol with sunscreen. Retinol makes your skin more sensitive to the sun, so SPF is non-negotiable. Without proper protection, you might do more harm than good.

• Lastly, be patient. While retinol is incredibly effective, it’s not an overnight miracle. You’ll need to give it a few weeks, sometimes even months, to see the full benefits.

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