THISDAY STYLE MAGAZINE 1ST SEPTEMBER 2024

...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE

SUNDAY, SEPTEMBER 1, 2024

TOKUNBOH GEORGE-TAYLOR BUILDING A LEGACY

Sunday, September 1, 2024 Vol. 22, No. 10701

EDITOR’S LETTER

COVER NOTE

CONTENT

Tokunboh George-Taylor is a highly accomplished individual with a strong track record in the communication field. As the founder and CEO of Skot Communications, she has shown exceptional leadership and vision in building her company into a successful and respected player in the industry. With over 30 years of experience in strategic communications, public relations, and brand development, she deeply understands the power of effective communication in driving business success.

Society

WHEN EVA EWEMADE OGBEBOR TURNED 40

Lifestyle & Fashion What Really Draws Us To Our Partners

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Simplify Your Wardrobe Without Losing Your Style

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This May Be Why You’re Not Sleeping Properly

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The Modern Woman’s Guide To Balancing Career, Fashion, And Family

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Plagiarism In Fashion: Why Is There So Much Imitation?

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Breaking Down Beauty Myths: What Actually Works And What Doesn’t

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5 Stylish Ways To Rock Patterned Socks

Eva Ewemade Ogbebor recently turned 40 in a manner that only she could—with a dazzling 17th-century Marie Antoinette-themed masquerade ball that transported her guests to a world of opulence and grandeur. The Oriental Hotel in Lagos served as the backdrop for this magnificent celebration, where family, friends, and an array of business associates gathered to honour her milestone birthday and the official launch of the Eva Ewemade Foundation.

EXECUTIVE EDITOR

One day at a time.

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S yle EXECUTIVE EDITOR

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KONYE NWABOGOR 08111847087 DEPUTY EXECUTIVE EDITOR OLUFUNKE BABS-KUFEJI 08111847086 SENIOR DESIGNER MATHIAS ARCHIBONG 07054965500 CONTRIBUTORS AYO LAWAL

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Culture Captured: How Photographers Propelled Streetwear to the Top

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Movie Review

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New To Naturals? Here’s Our Guide To Buying Essential Oils

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How Beauty Routines Help Your Mental Health

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BUKOLA AMOBOYE PHOTOGRAPHER TY BELLO DIRECTOR, PRINT PRODUCTION

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CHUKS ONWUDINJO 08077092196

@thisdaystyle |

This week has been one of those that just seemed to stretch on forever—a total drag. Each day blurred into the next, and by Thursday, I realised the usual mid-year burnout had appeared, only this time, it’s not June; it’s September, I think. Lol. How did that happen? The year has flown by, yet somehow, it still manages to pop up when you least expect it. But this time, I’m determined to handle burnout differently. I’ve been through this cycle enough to know that ignoring it only worsens things. So, this weekend, it was all about reining it in, slowing down, and taking stock. I’ve come to understand that the state of our health—both mental and physical—is crucial. Knowing your body, recognising the slightest cue that something’s off, and tackling it before it spirals is key.

Talking about our health, isn’t it alarming how many young people are dealing with serious health issues these days? What’s even crazier is that many of these ailments could have been avoided with a little more care and attention to their lifestyle choices. We’re so busy grinding away that we forget to breathe and check in with ourselves.

I’ve seen it firsthand—people in their twenties and thirties battling conditions that, not too long ago, were considered the domain of the very elderly. It’s heartbreaking. Today, I’m taking a moment to say a prayer for anyone dealing with health issues.

May the good Lord pull you through and give you the strength to heal. It’s a tough road, but you’re not alone.

So, how was your week? I hope it was a lot better than mine.

There are so many interesting articles this week, but one of my favourites is on what really draws us to our partners. It’s a fascinating question when you think about it. Looks aside, why are we drawn to a particular person and not someone else? Is it their laugh, kindness, or something more elusive, like a shared sense of humour or that unspoken connection? And does love at first sight really exist, or is it just a romantic notion we’ve all bought into? Why can you love someone deeply one day and feel completely different the next? Is there a science to it? You should definitely read it—it’s one of those articles that makes you ponder your relationships and what matters.

Another piece that caught my eye was on plagiarism in fashion.

Am I the only one wondering what is happening to creativity in the fashion industry? Nowadays, it feels like every fashion brand is churning out the same designs—hello, Ankara co-ords and dye lab copies. I get it, though. The primary purpose of a fashion business is to make money, and it’s easy to replicate what’s already popular and selling well. But that doesn’t mean we should throw creativity out the window. The article explores the effects of this trend on the industry and even suggests some solutions. It’s a must-read for anyone who cares about the future of fashion.

I hope you’re having a great weekend, unwinding, and caring for yourself.

To read more interesting articles, log on to www.thisdaystyle. ng. Have a beautiful and blessed week ahead.

Love,

Konye

@thisdaystyleon | www.thisdaystyle.ng

The Initial Spark: Chemistry or Just Good Timing?

We’ve all felt it—that spark, that fluttery feeling in your stomach when you first meet someone who catches your eye. It’s easy to chalk it up to chemistry, and science actually backs this up, at least to some extent. When we encounter someone we’re attracted to, our brains release a surge of dopamine—the “feelgood” hormone. This explains that immediate, almost electric connection we sometimes feel, as if our brain is rewarding us for spotting a potential match.

But here’s the kicker: timing can be just as crucial. The setting, your mood, and even how your day has gone can all influence whether someone strikes you as attractive or not. So, while the dopamine rush is real, the circumstances play a role too. But what happens when the initial spark fades? What sustains that attraction?

Familiarity Breeds Content You’ve probably heard the saying “familiarity breeds contempt,” but when it comes to attraction, it’s often the opposite. Psychologist Robert Zajonc introduced the “mere exposure effect,” a concept that suggests we develop a preference for things—or people—simply because we’re familiar with them. This might explain why office romances are so common; spending a lot of time with someone can make them more attractive, even if they didn’t initially stand out.

In a classic study from the 1990s, researchers discovered that people rated faces as more attractive the more often they saw them. It’s like that quirky laugh your friend has—at first, it might have been annoying, but over time, it becomes endearing. The more familiar we become with someone, the more their hidden charms start to shine, deepening our attraction.

Opposites Attract? Not So Fast The idea that opposites attract is one of those romantic myths that sounds great but doesn’t hold up well under scrutiny. While complementary traits—like one partner being outgoing and the other more introverted—can create a balanced dynamic, research shows we’re generally drawn to people who share our values, beliefs, and even habits.

A recent study found that people are more

What Really

Draws Us to Our Partners?

What makes someone utterly irresistible? Is it that infectious smile, how they laugh at your worst jokes, or how they listen intently when you’re venting about your day? Attraction is a fascinating blend of biology, psychology, and a dash of mystery. While we often think love is all about the heart, there’s a lot more happening behind the scenes than we might realise.

likely to be attracted to those who are similar to them in terms of attitudes, values, and activity levels. It makes sense; building a life with someone who shares your worldview is a lot easier. Whether it’s a mutual love for spontaneous road trips or a shared disdain for pineapple on pizza, these commonalities help forge a deeper connection.

But here’s where it gets interesting: it’s not about finding your carbon copy. The key is to find someone who aligns with your core values but brings enough differences to keep things exciting.

The Role of Physical Appearance: More Than Meets the Eye Let’s address the elephant in the room—physical appearance. While we all know looks aren’t everything, they do play a role, especially in the early stages of attraction. It’s often what initially draws us in. However, as the emotional and intellectual connections deepen, the emphasis on looks tends to fade. That’s why you might find yourself falling for someone who isn’t your “type” after spending more time with them.

The Power of a Good Sense of Humour If there’s one trait that consistently tops the list of desirable qualities in a partner, it’s a good sense of humour. Humour is more than just about making each other laugh; it’s a way to connect on a deeper level.

Sharing a laugh isn’t just fun—it creates a bond.

Interestingly, humour is often linked to intelligence and creativity, which might explain why it’s so universally attractive. A good sense of humour signals that the person is sharp, resourceful, and fun to be around.

Emotional Intelligence: The Silent Attraction While physical appearance and humour are easy to spot, emotional intelligence (EQ) often flies under the radar but plays a crucial role in attraction. EQ is the ability to recognise, understand, and manage our own emotions while being attuned to the emotions of others. People with high EQ are empathetic, great listeners, and skilled at navigating the ups and downs of relationships.

It’s no wonder that emotional intelligence is a major factor in long-term attraction. A partner who understands your feelings offers support and communicates effectively is a keeper.

So, what really draws us to our partners? Is it their looks, humour, values, or some magical concoction of all these? Science gives us clues, but love remains an art as much as it is a science. And maybe that’s for the best—after all, would it be half as exciting if we had it all figured out?

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Sunday, September 1, 2024 Vol. 22, No. 10701

SUBSCRIBE AND STREAM EXCLUSIVELY ON WWW.ARISEPLAY.COM Sunday, September 1, 2024 Vol. 22, No. 10701

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Featuring TEMS

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Sunday, September 1, 2024 Vol. 22, No. 10701

Sunday, September 1, 2024 Vol. 22, No. 10701

THIS MAY BE WHY YOU’RE NOT SLEEPING PROPERLY

SIMPLIFY YOUR WARDROBE WITHOUT LOSING YOUR STYLE When you hear the phrase “simplifying your wardrobe,” you might imagine a closet stripped down to the bare minimum, devoid of personality. However, paring down your closet doesn’t mean sacrificing your style. In fact, it can enhance it, making it easier to put together outfits that truly reflect who you are.

Step 1: Embrace the Essentials Essentials are the backbone of your style, forming the foundation upon which you can build varied and versatile outfits. These items are different for everyone. For some, it might be a well-fitted pair of jeans and a classic white tee.

For others, it might be a structured blazer or a timeless little black dress. The key is to hone in on what you love and what works for your lifestyle.

Quality over quantity is the mantra here. A few well-made, versatile items will serve you far better than a closet full of impulse buys.

Step 2: Develop a Signature Look Developing a signature look is not about wearing the same outfit every day. Instead, it’s about understanding what styles, colours, and silhouettes make you feel your best and sticking with them.

Once you’ve identified your signature look, curating a wardrobe becomes an exercise in curation rather than accumulation. It’s not about how many clothes you have but how well each piece serves your style and purpose.

RENI FOLAWIYO

Step 3: Declutter with Purpose Decluttering isn’t just about getting rid of things—it’s about making room for what truly matters. Start by taking everything out of your closet and evaluating each item. Ask yourself: Does this piece align with my signature style? Do I feel confident wearing it? If the answer is no, it’s time to let it go.

LANRE DA SILVA AJAYI

Step 4: Create a Capsule Wardrobe A capsule wardrobe is a small, carefully curated collection of pieces that you can mix and match to create a variety of outfits. The idea is to have a selection of versatile, high-quality items that work well together so that getting dressed each day becomes a breeze.

To build your capsule wardrobe, start with neutral basics—think black pants, white shirts, denim, and simple skirts. Then, add in a few statement pieces that reflect your personality, like a patterned blouse, a colorful scarf, or a unique pair of shoes.

Step 5: Focus on Fit and Fabric When it comes to maintaining a simplified wardrobe that still feels stylish, fit and fabric are everything. Clothes that fit well will always look better and more expensive, regardless of their price point. Take the time to tailor items that need adjustment. Even a minor tweak, like hemming pants or taking in a waist, can make a world of difference.

Fabric is equally important. Natural materials like cotton, wool, and silk tend to wear better over time and feel more luxurious on the skin.

Step 6: Edit Regularly A simplified wardrobe is not a one-time achievement—it’s an ongoing process. Make it a habit to edit your wardrobe from time to time. This doesn’t mean starting from scratch each time you want to shop. Instead, take stock of what you have, what you’ve worn, and what’s been sitting untouched. Editing regularly helps you stay aligned with your style goals and ensures that your wardrobe evolves with your life. It’s also a great way to identify gaps, so when you need to shop, you make intentional purchases rather than impulsive ones.

Step 7: Accessorise with Intention Accessories are where you can have fun in a simplified wardrobe. They allow you to change up your look without needing a closet full of clothes.

A few carefully chosen accessories—like a statement necklace, a patterned scarf, or a classic handbag—can elevate even the most basic outfit.

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Tossing and turning through the night, clock-watching, and waking up feeling anything but refreshed—it’s the all-too-familiar scenario for many.

If you struggle to get a good night’s sleep, you’re not alone.

Countless factors, from the subtle to the significant, could be robbing you of your rest. Let’s find out the mystery behind your elusive slumber.

1. Your Blue Light Exposure Is Off the Charts It’s not unusual to bingewatch a favourite show or scroll through social media until our eyelids demand a ceasefire. However, the blue light emitted by screens can wreak havoc on your sleep cycle. This type of light messes with your body’s ability to prepare for sleep because it blocks a hormone called melatonin that makes you sleepy. Consider setting a technology curfew an hour before bed to help your mind unwind.

2. You’re a Caffeine Connoisseur Love your late afternoon pick-me-up? That espresso might just be the culprit behind your sleep disturbances. Caffeine can linger in your body longer than you might realize—up to 5 to 6 hours. If you’re having trouble sleeping, consider reducing your caffeine intake after lunch and see if your sleep improves.

3. Your Room Isn’t a Sleep Sanctuary Take a look around your bedroom. What do you see?

If it’s cluttered, brightly lit, or noisy, you might have found another piece of the sleepless puzzle. A restful sleeping environment should be dark, quiet, and cool.

Assess your space for potential disturbances and consider investing in blackout curtains, earplugs, or a white noise machine.

4. Stress Is Sneaking into Your Sheets Our daytime worries don’t disappear at the stroke of bedtime. Stress is a major contributor to sleeplessness, as it keeps the mind racing and the body tense.

Engage in calming activities before bed to ease your mind. Whether it’s meditation, deep breathing exercises, or writing down your worries, find what helps

you shed the stress of the day.

5. You’re All Over the Place with Your Sleep Schedule Consistency is key when it comes to sleep. If you go to bed and wake up at different times every day, you’re confusing your body’s internal clock. Try setting a regular sleep schedule by going to bed and waking up at the same time every day, yes, even on weekends. This consistency can significantly improve your sleep quality.

6. You’re Not Winding Down What does your pre-bedtime routine look like?

Engaging in stimulating activities, like intense exercise or work-related tasks, right before bed can leave your body too energized to sleep. Develop a pre-sleep routine that signals to your body it’s time to wind down.

This might include reading a book, listening to soothing music, or taking a warm bath.

7. Hidden Health Issues Sometimes, sleep problems are a symptom of a larger health issue. Conditions like sleep apnea, restless legs syndrome, and chronic pain can severely disrupt your sleep. If you’ve tried improving your sleep habits and nothing seems to work, it might be time to consult a healthcare provider.

8. Your Diet Is Working Against You Your eating habits play a role in how well you sleep, especially in the hours before bedtime. Heavy or rich foods can cause discomfort and keep you up. Similarly, going to bed hungry can be just as disruptive. Try to eat balanced meals at regular times and avoid heavy meals within a couple of hours of bedtime.

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Sunday, September 1, 2024 Vol. 22, No. 10701

Sunday, September 1, 2024 Vol. 22, No. 10701

THE MODERN WOMAN’S GUIDE TO BALANCING CAREER, FASHION, AND FAMILY Balancing a thriving career, a personal sense of style, and a fulfilling family life can often feel like a high-wire act. As women, we wear many hats—executive, mother, wife, daughter, friend—each demanding our time, attention, and energy. Yet, today’s modern woman has shown that juggling these roles with grace and style is possible. So, how do you keep all the balls in the air without losing yourself in the process?

Define Your Priorities The first step in achieving balance is understanding what truly matters to you. For some, career takes the lead, while others prioritise family or personal time.

The key is not to compare your journey to anyone else’s but to focus on what aligns with your values and goals. Make peace with the fact that not everything will always get equal attention, and that’s okay.

Carve Out “Me Time” Juggling career meetings, school runs, and social commitments can make it easy to forget about the most important person in the equation: you. “Me time” is non-negotiable. Whether it’s an hour at the gym, a quiet coffee break, or indulging in a hobby, taking time for yourself is essential to recharge and maintain your well-being. Remember, you can’t pour from an empty cup.

Master the Art of Time Management Time management is your best friend when it comes to balancing multiple roles. Start by organising your day around your priorities. Tools like planners, digital calendars, and even good old-fashioned to-do lists can help you stay on track. Break down your tasks into manageable chunks and tackle them one at a time.

It’s also helpful to set boundaries—learn to say no to things that don’t serve your goals or align with your priorities.

Curate a Timeless Wardrobe Fashion isn’t just about looking good; it’s about feeling confident and expressing who you are. For the modern woman, a well-curated wardrobe is a powerful tool. Focus on building a collection of timeless pieces that can be easily mixed and matched for any occasion. Think classic blazers, tailored pants, versatile dresses, and quality accessories. These staples will save you time when getting ready in the morning and ensure you’re always dressed for success, whether heading to the boardroom or a family gathering.

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PLAGIARISM IN FASHION:

WHY IS THERE SO MUCH IMITATION?

Imitation is said to be the sincerest form of flattery, but when it comes to the world of fashion, it often toes the line between admiration and theft. Plagiarism in fashion is not a new phenomenon, but it’s one that has sparked intense debate, especially in an industry that prides itself on creativity and innovation. Why is there so much imitation, and what does it mean for the designers who work tirelessly to bring their visions to life?

The Blurred Boundaries of Inspiration and Imitation Fashion is inherently cyclical— trends resurface, often reimagined for the times. But when does inspiration morph into blatant imitation? The rapid spread of runway images on social media means that within moments, designs are seen by millions. This visibility is a double-edged sword.

On one hand, it fuels excitement and accessibility; on the other, it paves the way for fast fashion brands to churn out near-identical copies at breakneck speed. The result? A diluted version of the original, sold for a fraction of the price.

Some might argue that this democratises fashion, making it accessible to those who can’t afford luxury brands. But at what cost? The BELANGELIQUE true value of creativity and originality becomes questionable when designs are copied and sold without crediting the original designer, a blatant injustice that should stir a sense of moral outrage.

You don’t have to sacrifice style because you’re busy. Find ways to integrate practical yet chic fashion into your daily life....

On days when you’re pressed for time, rely on your go-to outfits that make you feel put together with minimal effort.

Integrate Fashion into Your Daily Life You don’t have to sacrifice style because you’re busy.

Find ways to integrate practical yet chic fashion into your daily life. This could be as simple as investing in stylish yet comfortable shoes for work or finding a signature accessory that elevates any outfit. On days when you’re pressed for time, rely on your go-to outfits that make you feel put together with minimal effort.

Delegate and Seek Support Balancing everything on your own can be overwhelming. Feel free to delegate tasks both at work and at home. At work, delegate responsibilities to your team where possible, and at home, enlist the help of your partner or family members. Whether it’s sharing the load of household chores or arranging for carpooling, asking for help isn’t a sign of weakness—it’s a smart way to manage your time and reduce stress.

Nurture Your Relationships While career and fashion are important, your relationships—with your family and yourself—truly sustain you.

Make time for family dinners, date nights, and meaningful conversations. These moments of connection are crucial for maintaining strong bonds and ensuring that your family feels valued and loved. The same goes for friendships. A quick coffee catch-up or a phone call can go a long way in maintaining those important relationships.

Embrace Flexibility Finally, give yourself permission to be flexible. Life is unpredictable, and the ability to adapt is crucial. Sometimes, your work will demand more of you and other times, your family will need extra attention. Flexibility means being able to adjust your plans without guilt, knowing that you’re doing your best. It’s okay to shift gears as needed—balance doesn’t mean everything is always equal, but rather that you’re attentive to what needs your focus at any given moment.

The Toll on Designers For designers, fashion isn’t just about creating garments—it’s about weaving a narrative. Every collection tells a story, reflecting the designer’s unique viewpoint, shaped by personal experiences, heritage, and vision.

When these designs are copied, it’s not just a piece of fabric being stolen—it’s the designer’s voice and story. The financial repercussions can be severe, particularly for emerging designers who lack the resources to legally challenge copycats. A single plagiarised piece can unravel an entire collection’s success, and in such a competitive industry, it can be the difference between making it or breaking it.

Why Does Plagiarism Persist?

So why does imitation continue to thrive in fashion despite its damaging effects? The industry’s relentless pace is a major culprit. Designers are under immense pressure to produce multiple collections each year, leaving little room for true innovation. In this fastpaced environment, the lines between inspiration and imitation blur easily.

Moreover, the global nature of fashion today means that designs are instantly accessible worldwide. This exposure, while beneficial in some ways, also makes it easier for designs to be copied and reproduced, particularly in markets with weak intellectual property protections.

The Domino Effect of Plagiarism Plagiarism in fashion doesn’t just harm the original creators; it impacts consumers and the industry at large.

When consumers buy knock-offs, they’re not just saving money but perpetuating a cycle that undermines creativity. This can be particularly devastating for emerging designers who lack the resources to defend their work against larger brands.

When designers see their hard work copied with impunity, it can stifle their creativity and discourage them from pushing boundaries, knowing their innovations might be stolen with little consequence.

TOKE MAKINWA IN BANKE KUKU

WANNIIFUGA

BELANGELIQUE

RENDOLL

KAI KOLLECTIVE

Finding Solutions: Protecting Creativity in Fashion Addressing plagiarism in fashion requires a multifaceted approach.

Stronger legal protections for fashion designs are a must. The industry needs to push for laws that recognise and protect designers’ intellectual property, ensuring that those who create original works retain ownership of their ideas.

Fashion houses and designers should also proactively track and call out plagiarism. Publicly exposing copycats can serve as a deterrent, sending a message that such behaviour won’t be tolerated. Consumers, too, have a role to play—by being more discerning about where they buy their clothes and supporting brands that prioritise originality and ethical practices, they can help foster a culture of creativity.

Another potential solution is to rethink the fast fashion model. Fashion companies could encourage a culture where creativity is valued over speed, allowing designers more time to develop their collections and experiment with new ideas. Slowing down the pace could lead to more thoughtful, innovative designs and reduce the temptation to imitate.

Finally, education is key. Fashion schools must emphasise the importance of originality, not just in design but in ethical practices. By instilling these values in students from the start, the next generation of designers will be better equipped to navigate the fine line between inspiration and imitation.

Ultimately, fashion is at its best when original, innovative, and true to the designer’s vision. Protecting that vision is crucial—not just for the designers but for the integrity of the industry as a whole.

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Sunday, September September 1,1, 2024 2024 Vol. Vol.22, 22,No. No.10701 10701 Sunday,

age-old beauty rituals passed down BREAKING DOWN BEAUTY MYTHS: From through generations to viral trends that take your social media feeds, how do you know WHAT ACTUALLY WORKS over what actually works and what’s just hype? Let’s down some of the most common beauty AND WHAT DOESN’T break myths and separate fact from fiction.

Myth #1: Expensive Products Are Always Better

We’ve all been there—standing in a department store, tempted by the allure of high-end beauty products promising flawless skin. It’s easy to assume that the higher the price, the better the product.

However, this isn’t always the case. While luxury brands often invest in premium ingredients and elegant packaging, plenty of affordable options deliver comparable results. The key is understanding your skin type and needs, not just the brand name.

What Works: Look for products with proven ingredients like hyaluronic acid, retinol, and vitamin C. These ingredients have been thoroughly researched and are found in products across all price points.

Myth #2: Natural Ingredients Are Always Safer

The rise of clean beauty has brought natural ingredients to the forefront. But just because something is natural doesn’t mean it’s automatically better or safer for your skin. Poison ivy is natural, but you wouldn’t want it in your skincare routine.

Similarly, while natural, essential oils can cause irritation or allergic reactions in some people.

What Works: Natural products can be wonderful but aren’t inherently safer than synthetic ones. Pay attention to your skin’s reactions and patch-test new products. Synthetic ingredients are often designed for stability and efficacy, sometimes making them a better choice for certain skin types.

Myth #3: You Should Never Use Oil on Oily Skin

This myth has been circulating for years, leaving those with oily skin to believe they must avoid oils at all costs. In reality, the right oils can actually help balance oily skin. The idea is that when you strip your skin of its natural oils, it may overcompensate by producing even more oil.

Using a lightweight, non-comedogenic oil can help regulate this production and keep your skin hydrated without clogging pores.

What Works: Oils like jojoba, grapeseed, and rosehip are great for oily skin because they mimic the skin’s natural sebum and won’t leave a greasy residue.

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Myth #4: Sunscreen Is Only Necessary Outdoors

Sunscreen is often associated with sunny days but should be essential in your skincare routine. The sun’s harmful UV rays can penetrate clouds and windows, causing damage even on the gloomiest days. Moreover, UVA rays, which contribute to premature ageing, are present all year long.

What Works: Make sunscreen a daily habit, regardless. Apply a broad-spectrum SPF of at least 30 to all exposed skin, including your face, neck, and hands.

Myth #5: Pores Can Open and Close

This is one of the most enduring beauty myths. Despite what you may have heard, pores don’t open and close like doors. Pores are simply the openings of hair follicles, and their size is largely determined by genetics. While you can’t physically change the size of your pores, you can minimise their appearance by keeping them clean and unclogged.

What Works: Regular exfoliation with salicylic acid can help to keep pores clear, while products with niacinamide can help reduce the appearance of enlarged pores.

Myth #6: Anti-Aging Products Are Only for Older Skin

Many people believe they only need to start using anti-ageing products once they see the first signs of wrinkles.

However, preventative care is key to ageing gracefully. Starting an antiageing routine in your 20s or 30s can help delay the appearance of fine lines and wrinkles, giving you a head start on maintaining youthful skin.

What Works: Incorporate ingredients like retinoids and antioxidants into your routine early on to protect your skin from environmental damage and stimulate collagen production.

Myth #7: Drinking Water Will Give You Perfect Skin

Hydration is essential for overall health, but drinking copious amounts of water will magically clear your skin in a stretch. While staying hydrated can improve the look and feel of your skin, it won’t address underlying issues like acne, hyperpigmentation, or ageing.

What Works: Combine proper hydration with a well-rounded skincare routine that addresses your specific concerns. Products with targeted ingredients will do more for your skin than water alone.

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COVER

Sunday, September 1, 2024 Vol. 22, No. 10701

Sunday, September 1, 2024 Vol. 22, No. 10701

TOKUNBOH GEORGE-TAYLOR BUILDING A LEGACY

T

okunboh George-Taylor is a highly accomplished individual with a strong track record in the communication field. As the founder and CEO of Skot Communications, she has shown exceptional leadership and vision in building her company into a successful and respected player in the industry. With over 30 years of experience in strategic communications, public relations, and brand development, she deeply understands the power of effective communication in driving business success. Her media relations, crisis communications, and corporate messaging expertise has enabled Skot Communications to deliver impactful campaigns for a diverse portfolio of clients. Her passion for storytelling and connecting with audiences on an emotional level has set Skot Communications apart as a trusted and reliable partner in the communication industry.

In addition to her professional accomplishments, Tokunboh is also a dedicated mentor and advocate for women in business. She is committed to empowering the next generation of leaders and helping them to succeed in the competitive world of communications. Through her involvement in various mentorship programs and speaking engagements, Tokunboh has inspired countless individuals to pursue their passions and achieve their full potential. Her passion for diversity and inclusion is evident in her work at Skot Communications, where she strives to create an inclusive and supportive environment for all team members. This interview with Funke Babs-Kufeji Tokunbo tells us about her journey into the communication industry, how she acquired the assets of one of the world’s leading global communications companies, Hill+Knowlton Strategies and much more.

Tell us about your journey into communications. Why did you decide on this career path even though your background is in economics?

My PR career started over three decades ago after my NYSC. My foundational background was Economics because I thought I would be a banker but was unsuccessful during the graduate trainee exercise in one of the major Banks in Nigeria. This experience changed my trajectory as I began seeking other opportunities. Then, a PR Manager position arose in Multichoice and MNET when they first came to Nigeria. My years of experience working with Multichoice and MNET kicked off my career and gave me a solid foundation, especially working closely with a PR firm in South Africa and other creative agencies in Nigeria.

As a seasoned Communications Leader, would you say there is a difference between Communications and Public Relations (PR)?

Communications and Public Relations are

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intertwined. One is a function of the other. Public relations builds on forming mutually beneficial relationships and outcomes between stakeholders—internally or externally. This requires strengthening influence and driving connections between parties. This process requires strategic and tailored communications activities. At SKOT, we have built a culture of approaching public relations as helping people define their voice to tell a better story. It is a synergy of strategy, storytelling, and impact.

You are the CEO of SKOT Communications, a company you founded after a business and asset transfer agreement with Hill+Knowlton, where you were the pioneering Managing Director for almost a decade. How has the journey been so far?

The journey has been exciting and fulfilling. As with any business, it has been an interesting and insightful transformative process. If I knew the path would have led us to where we are now, I

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Sunday, September 1, 2024 Vol. 22, No. 10701

would have taken the leap earlier.

We have built from the strong foundation we established at Hill+Knowlton Strategies and navigate our new corporate identity with our strong talent, expertise, and global best practices.

This journey has allowed us to sustain our competitive edge by combining our communications knowledge with new tools and approaches that align with clients’ changing ways of engaging with their target audiences and sharing their stories. I am grateful to be a part of a community of driven and creative individuals and leading clients who have taken this journey with us.

energy solutions, innovating payment technology, or spotlighting lived experiences through entertainment, we’re most fulfilled when we can contribute to client initiatives that align with our values and leave an imprint.

In addition, we are delivering more advocacy-driven and public affairs engagements, which is an interesting space right now because it unlocks another dimension of communication programs.

To be honest, I find all sectors interesting, which is the beauty of Public Relations: We can remain versatile and adaptable across industries.

With the current popularity of social media, the industry has become more saturated with communication professionals with no formal experience.

What skills would you advise businesses to look out for when choosing the right communications partner?

Communication cuts across PR, Social Media, Media Buying, Advertising, Marketing, etc.

So, when choosing a communication partner, businesses must be clear on the services they require based on their business needs. Similarly, the communication partner needs to understand its role across the communications value chain to deliver measurable outcomes.

Businesses are looking for communications professionals who can add value, have great industry insights, understand their brand proposition and drive their business forward. When choosing the right communications partner, apart from synergy, you are looking for sector experts and I believe strategic thinkers eager to make an impact, operate continuous as an integrated part of your team and adapt quickly learning is key to a to the changing environment. A partner that truly communications understands your business and your journey. career. The world At times, communications professionals wish to embody the role of a jack of all trades. However, moves fast, and What are the top milestones or achievements there must be a balance; you must always be a movements and you are most proud of since you commenced master at your craft. trends come operations as SKOT? Lastly, not everyone has a conventional profesand go. New As a consultant, your employees and clients sional journey. I studied Economics and ended up innovations are extremely important to your business. Some as a PR professional who trained on the job and influence and shift of our key achievements have been retaining attended various training sessions. We have some talent that elevates our work and drives our busiUniversity degrees and foundational courses that how we live. ness growth. can help you develop your communications skills, We have also expanded our client base locally, especially on the digital side, but experience is vital. regionally, and internationally and established our For instance, crisis management is not all textpresence in the UK. book stuff; it is the experience you have gained from managing one Personally, I am also proud to have participated in the Cannes crisis to another.

Lions International Festival of Creativity as a Shortlisting Juror for the PR Category, where I had the opportunity to analyse and judge How would you describe the evolution of communications multiple entries from the most innovative and creative agencies based on industry trends and organisational business transforworldwide. mation priorities?

I would describe the evolution as rapid and connection-driven.

With your experience working in different sectors, including FiBusinesses are seeking authentic ways to connect with their audinance, Energy, Technology, FMCG, and Entertainment, which do ence through both their business operations and their corporate you consider the most fulfilling sectors and why? stories because the rise of digital and AI has democratised communication, increased access to information, and shifted stakeholdThat is a bit of Sophie’s Choice. Every sector brings us distinct ers’ expectations and needs. Now, we see businesses prioritising challenges and opportunities to drive real change. As our client base automation, corporate social responsibility, and data-driven persongrows across industries, what continues to compel us as a busialisation in their communication to sustain that connection and drive ness is when we get to work with clients who are passionate about business growth. making a positive impact. Whether it’s a client building sustainable Since transitioning into SKOT Communications, how have you maintained the international and local clients you work with? Have you had any challenges, and how have you overcome them?

Over the years, we have established trust-based relationships with our local, regional, and global clients. We function as an extension of their business, which has created mutuality and assurance that first-rate service with global standards is guaranteed.

When we became SKOT Communications, we maintained our client base and grew a bigger network because we tailor our services to meet the specific needs and goals of each client and ensure our approach evolves alongside our clients and the world.

As with most businesses, macroeconomic shifts in the global landscape are influencing business operations and priorities. This has reinforced our role as advisors for our clients, and we have invested a lot more time in educating our stakeholders on the value of building and maintaining a good brand and reputation.

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Based on your experience, what skills are required to create a highly successful career as a communication expert, and why?

Firstly, with any career, you need to be passionate and enjoy what you do. It has to be more than a job; it has to be meaningful and purposeful.

For successful careers, communication specialists must be brand strategists who understand effective communication, possess excellent writing, listening, and speaking skills, be creative content specialists and media relations experts with good traditional and social media knowledge, and customise messages to varied audiences. On the soft side, they must be team players with the ability to manage project workflows.

I believe continuous learning is key to a communications career. The world moves fast, and movements and trends come and go. New innovations influence and shift how we live. As a communications professional, you have to be innately curious about the world around you and conscious of how these shifts impact perception and influence people/entities. It’s important to always have a pulse on the zeitgeist.

What are some of the most significant and valuable life lessons you have learned working across multiple clients and industries?

Clients and industries are unique, so addressing their communications activities can never be a onesize-fits-all approach.

Communication objectives may be similar, but client expectations might be different. Some clients prefer a traditional PR approach, and some are more experimental. Some love leveraging digital media, and others would never consider social media during their campaigns. You have Executives who do not want to be seen or heard.

So, I always face different dilemmas when working with different clients. One of my biggest lessons is not to make any assumptions but to fully grasp my clients, their sector, and their competitors to help them develop their PR strategy.

Secondly, companies and executives love publicity without a solid message and narrative. You will often find that executives will narrate the organisational story differently.

Corporate organisations and individuals must have a messaging and narrative that will enable them to build, manage and maintain their brand amongst their stakeholders. Without a clear message, communication cannot be effective.

So I guess my biggest learning is not to embark on a campaign without aligning with the organisation and their executives on their stakeholder narratives and messaging. Sometimes what the client wants is not fit for the media or industry landscape, but I have learnt it’s important to ensure client’s remain human in their communication.

If you could give a piece of advice to anyone considering a career in the industry, what would it be?

So, I focus on Corporate PR. It’s not all glam, partying, and drinking (maybe entertainment PR); it’s a lot of strategic thinking, hard work, dedication, love of the job, multitasking, and high-pressure execution.

Your writing skills must be on point! English was my least favourite subject, but when I started my career, I got a tutor who helped me improve my writing skills.

In addition, the communication industry evolves quickly, so I would encourage emerging professionals to prioritise self-development, stay curious, and keep a good handle on new trends, innovations, and tools of the trade. It’s also important to build a community and nurture your craft. Having a network of resources and like-minded people who support you and push you to stay dedicated to what motivates you is crucial.

5 STYLISH WAYS TO ROCK PATTERNED SOCKS

By Babafunke Babs-Kufeji

Patterned socks are all the rage, especially among young men who love to infuse a bit of personality into their outfits. These vibrant socks do more than keep your feet cosy—they’re a fashion statement that adds a splash of colour and completes any look with flair. But to truly nail this trend, it’s essential to consider how your socks play off the rest of your ensemble. Whether you’re aiming to complement or contrast, patterned socks offer endless styling possibilities that can elevate your style game.

1. Master the Art of Coordination When stepping out in patterned socks, make sure they complement your entire outfit—shoes, accessories, and all. Aim for a cohesive look by selecting colours that harmonize without overwhelming. Avoid overly intricate prints that could make your outfit look too busy. If you’re feeling bold, try mixing patterns! The key is balancing light and dark shades, creating a stylish yet understated effect.

2. Show Off with a Peek Let your patterned socks peek out just enough to catch the eye—think of it as a sartorial wink.

This preppy approach, often seen on male-style icons, adds a touch of sophistication to your outfit. Choose striking socks to be noticed but subtle enough not to steal the show. It’s all about finding that sweet spot where your socks make a statement without overwhelming the look.

3. Keep It Casual with Prints Patterned socks aren’t just for formal wear—they can totally enhance your casual outfits, too. Pair them with everyday essentials like white tees, tank tops, flat-front shorts, or Bermuda shorts. To tie the look together, let your socks guide your colour choices, creating a cohesive and stylish ensemble that’s perfect for laid-back days.

4. Elevate Your Formal Attire Who says patterned socks are only for weekends? Inject some fun into your formal wear by incorporating them into your work wardrobe. Try pairing bright diamond-patterned socks with classic grey slacks and a crisp white shirt. The pop of color adds personality and flair without being too bold. It’s a small touch that can make a big difference in how you present yourself.

5. Embrace Seasonal Vibes As you switch up your wardrobe with the seasons, your sock drawer deserves the same attention. Bright, cheerful patterns are perfect for the dry months, while darker hues and thicker textures work best in the rainy season. Matching your socks to the weather keeps you in style year-round and adds a thoughtful touch to your overall look.

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Sunday, September 1, 2024 Vol. 22, No. 10701 Sunday, September 1, 2024 Vol. 22, No. 10701

Sunday, September 2024 Vol. 22, No. 10701 Sunday, September 1, 2024 Vol.1, 22, No. 10701

CULTURE CAPTURED: HOW PHOTOGRAPHERS PROPELLED STREETWEAR TO THE TOP

By Ayo Lawal

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treetwear has stormed the fashion world, evolving from a subculture to a global phenomenon, and at the heart of this revolution lies the lens of photography. Show me a successful streetwear brand and you’d see a plethora of well thought out imagery behind the brand.

The way streetwear is captured—raw, authentic, and unapologetically bold—has shaped how the world perceives it. Every scroll through Instagram and every swipe on TikTok introduces us to not just the clothes but the attitude and lifestyle that come with them.

To uncover just how deeply photography has impacted the streetwear scene, we reached out to some of the country’s top photographers who have witnessed this movement unfold from behind the lens. Their insights reveal just how inseparable streetwear and photography have become and why the camera might just be the secret weapon behind the rise of so many streetwear brands. All of them, answering the question: “What role do you believe photography has played in the rise of streetwear and streetwear brands?”

Daniel Uwaga

“As a photographer, I’m thrilled to be part of the movement documenting Nigeria’s vibrant streetwear scene. Photography isn’t just capturing looks; it’s fueling the movement. Powerful images tell the story of these streetwear brands, from the energy on the streets to the cultural references woven into the designs. They reach new audiences, spark trends, and build a sense of community around these unique styles. I’m proud to contribute with my lens and help elevate Nigerian streetwear to the global stage.”

Laura Osare

“I read a lot of photography books, and being an active photographer for about 5-4 years now, I’ve noticed that more people have been exposed to streetwear over the decades because of photography and its ability to document the evolving fashion trends within the streetwear scene. Photography has been a powerful tool in shaping the visual language of streetwear, telling the stories centred around this movement, and making it an integral part of how these brands communicate with and expand their audiences that cut across the old and young.”

Stephen Tayo

“There are so many key roles photography has played and is playing in the rise–and continuous rise–of streetwear. Without photography, there’s no streetwear! The active documentation of street culture has enabled the rise of streetwear.”

Victor Edeh

“Photography and streetwear have long shared a mutually beneficial relationship. From serving as the visual medium that captures the essence of streetwear to transforming ordinary clothing into a cultural statement. I remember, as a kid, seeing photos of LL CoolJ rocking Gucci hats and jackets; maybe I didn’t know much about the fashion then, but I remember vividly what he wore, and I understand better now, all thanks to photography.”

Oluwaseun Akinbi (USAD)

“Photography has played a significant role in merging fashion and culture by crafting artistic interpretations that vividly illustrate the deep and enduring impact of cultural influences on Nigerian fashion.

These creative works reveal how traditional cultural elements are seamlessly woven into contemporary fashion, showcasing rich history and cultural significance. Photography has also helped increase streetwear brands’ visibility on social media and the internet.

Literally putting it in the face of the consumers.”

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Daniel Obaweya

“Streetwear, at its core, is literally what people are wearing on the streets.

Photography took that everyday style and transformed it into something more—turning it into a visual narrative that documents the cultures and subcultures defining it. As humans, we naturally resonate with what we see; visual storytelling sticks with us. That’s why so much of streetwear marketing has been driven by powerful imagery. These visuals not only capture the essence of streetwear but keep it at the top of everyone’s mind.”

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Sunday, September 1, 2024 Vol. 22, No. 10701

Bolarinwa Olasunkanmi (Horlar of Lagos)

“Photography holds about 75% of the essence of streetwear. It’s through photography that your style is vividly projected and meticulously observed. Just consider the global fashion stages like Paris Fashion Week, Milan Fashion Week, and London Fashion Week— photography captures every intricate detail, offering a visual narrative of the entire production.”

Daniella Almona

“Although I don’t do streetwear photography or particularly fit the streetwear aesthetic, the relationship between photography and streetwear fashion is undeniable. There is a rich history and culture behind streetwear, especially in Black and Brown communities, and photography has been a constant vehicle or medium for telling these stories. The punchy and grunge-style photos, plus brands establish their aesthetic using visuals. They create this ‘vibe’ and atmosphere that you want to be a part of because it looks so effing cool. I think the creative expression in photography also mirrors that in streetwear.”

ADUNNI ADE

Ramsey Noah’s Tokunbo is a high-stakes drama that delves deep into the moral complexities of desperation and the dark underbelly of power politics in Nigeria.

The film, starring Gideon Okeke, Nobert Young, Chidi Mokeme, Funlola Aofiyebi-Raimi, Adunni Ade, Darasimi Nadi, and a host of other talented actors, including a special appearance by Majid Michael, takes audiences on a tense journey where personal hardship meets systemic corruption.

Just in case you might be thinking the photographers are being biased, I also spoke to a fashion insider.

Ayorinde Olabamiji, a well-acclaimed

model who has worked with several top streetwear brands, shared his thoughts on the subject. Here’s what he had to say: “I believe photography is a catalyst for the growth of streetwear, documenting its unique styles and trends. It helps brands grow faster by creating compelling visuals that resonate with audiences and expand their reach. Because of photography, streetwear culture is captured and amplified, driving its evolution and influence.”

In the end, streetwear and photography are inseparably linked, each feeding off the other to create a cultural movement that’s as visual as it is wearable. Whether through the lens of a photographer or the eyes of a model, streetwear continues to evolve and expand its reach, driven by the power of imagery. The streets may be the origin, but it’s the photos that bring those streets to life, immortalising style and turning it into a global phenomenon. As long as there are cameras to capture it, streetwear will remain more than just fashion—it will be a visual expression of culture itself.

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IVIE OKUJAYE

GIDEON OKEKE AND TOSIN ADEYEMI

TOKUNBO M VIE REVIEW

Spoiler Free Summary The plot follows Tokunbo (played by Gideon Okeke), who finds himself in a dire situation with a critically ill baby whose treatment requires a staggering 9.5 million naira. In his desperation, he takes on a job as a delivery driver for mysterious packages. The plot thickens when one of these “packages” turns out to be a young girl, unconscious and kidnapped, who he is tasked to drive to Seme Border. The girl, we learn, is the daughter of the Central Bank Governor, caught in a political scheme orchestrated by opposing parties to derail a policy that threatens their illegal operations.

What We Love Ramsey Noah, who has garnered a reputation for his visual storytelling, does not disappoint in “Tokunbo”. The cinematography is exceptional, capturing the gritty reality of the underworld juxtaposed with the decent life of the upper echelon in the person of the Central Bank Governor.

The use of shadows and light effectively creates an immersive atmosphere that keeps viewers engaged. We also love how well-executed the night scenes were, particularly that it was bright enough to see the action sequences yet dark enough to tell that it was nighttime, all adding to the tension without feeling overdone.

Gideon Okeke, whom we haven’t seen in a while, delivers a compelling performance. He portrays a man torn between his morals and his desperate need to save his child. His portrayal is layered, capturing both vulnerability and strength.

Funlola Aofiyebi once again performs outstandingly as the principled Central Bank Governor. She effectively portrays the character’s tough exterior gradually crumbling when confronted with the horrifying reality of her daughter in danger. However, it seems she might be getting typecast, as this role closely resembles many of her previous characters, including her recent portrayal of Dr Amara Nwachukwu in the film “Criminal.”

Like Funlola, we fear Chidi Mokeme may also be getting typecast or simply unable to break away from the character of Scar in Shanty Town.

We know him to be a great and versatile actor, and we wish filmmakers would give him the opportunity to do just that.

Perhaps one of the most charismatic child actresses, Darasimi Nadi, Norbert Young, and Majid Michael, bring gravitas to their respective roles.

Although Michael’s character lacks the menacing aura that one might expect from a villain in such a narrative, especially once revealed, his scenes did add a layer of unexpected nostalgia, reminding viewers of his past iconic roles.

On the technical front, Tokunbo benefits from a tight editing style that keeps the audience on the edge of their seats. The soundtrack, though not particularly memorable, complements the film’s mood, especially during its more intense moments. The sound design effectively amplifies the tension, particularly in scenes involving the car and the journey to the border.

Our Take While Tokunbo excels visually, the narrative falters in parts. The plot is filled with intriguing twists and turns, but the pacing is uneven, leaving some story arcs underdeveloped. The relationship between the protagonist and the kidnapped girl, which is pivotal to the film’s emotional core, is not fleshed out enough. By the end, the decision of the girl’s family to accept him as her driver lacks sufficient build-up, leaving audiences questioning the plausibility of this resolution. The film’s ending is abrupt, with several loose ends and unnecessarily long scenes, leaving much to be desired.

“Tokunbo” is a visually impressive film showcasing Ramsey Noah’s directorial flair and attention to detail. However, it suffers from a script that feels disjointed in places and a narrative that doesn’t quite tie up all its loose ends. Despite its flaws, the film’s exploration of moral dilemmas and systemic corruption in Nigeria is compelling. For fans of drama and suspense, “Tokunbo” offers enough to keep you engaged, even if it leaves you either completely disagreeing with it’s ending or just wanting more clarity.

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Sunday, September 1, 2024 Vol. 22, No. 10701

Sunday, September 1, 2024 Vol. 22, No. 10701

NEW TO NATURALS? HERE’S OUR GUIDE TO BUYING ESSENTIAL OILS Stepping into the world of essential oils can feel like opening the door to an enchanted apothecary.

Rows of small bottles, each brimming with the concentrated essence of plants, invite you to explore their myriad benefits. Whether you’re new to the natural wellness movement or simply looking to expand your self-care routine, essential oils offer a powerful, versatile, and often delightful way to enhance your life. But where do you begin? With countless options available, choosing the right oils can be overwhelming. Don’t worry—we’ve got you covered with this beginner’s guide to buying essential oils.

Understanding Essential Oils Essential oils are extracted from various parts of plants—leaves, flowers, stems, bark, and roots— through processes like distillation or cold pressing. Each essential oil captures the plant’s scent, flavour, and therapeutic properties in a concentrated form.

The allure of essential oils lies in their versatility. From aromatherapy and skincare to cleaning products and even natural remedies, these oils can be used in countless ways. Lavender, for instance, is celebrated for its calming effects, while tea tree oil is renowned for its antibacterial properties. But before you rush out to buy every oil on the shelf, here are some tips to help you make informed decisions.

Quality Matters Not all essential oils are created equal. Investing in high-quality oils is crucial to get the best results. Here’s what to look for:

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Source: Check where the plant was grown and how the oil was extracted. Organic and sustainably sourced oils are typically of higher quality.

Start with the Basics If you’re new to essential oils, it’s best to start with a few core options that can cover a range of uses. Here are five oils every beginner should consider:

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Packaging: Essential oils are light-sensitive and should be stored in dark glass bottles. Clear bottles or plastic containers can degrade the oil’s quality over time.

Lavender Oil: Known for its calming and soothing properties, lavender oil is a must-have for reducing stress, promoting sleep, and treating minor burns and cuts.

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Peppermint Oil: This invigorating oil is perfect for boosting energy, relieving headaches, and supporting digestion. It’s also a great natural alternative for keeping pests at bay.

How to Use Essential Oils Safely As with anything potent, essential oils must be used with care. Here are some basic safety tips:

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Tea Tree Oil: With strong antibacterial and antifungal properties, tea tree oil is a staple for treating acne, soothing insect bites, and keeping your home free of germs.

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Lemon Oil: Bright, fresh, and uplifting; lemon oil is fantastic for cleaning, mood enhancement, and skin care. It’s also known to support the immune system.

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Eucalyptus Oil: Ideal for respiratory issues, eucalyptus oil helps clear the airways, fight colds, and relieve sinus congestion. It’s also a popular choice for soothing muscle pain.

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Purity: The label should state that the product is 100% pure essential oil with no added fillers or synthetic ingredients. Be cautious of terms like “fragrance oil” or “perfume oil,” as these are often diluted or artificial.

Price: While it’s tempting to go for the cheapest option, remember that high-quality essential oils come at a price. If an oil seems too good to be true, it probably is.

Dilute, Dilute, Dilute: Never apply essential oils directly to your skin without first diluting them in a carrier oil like coconut, jojoba, or almond oil. A general guideline is 1-2 drops of essential oil per teaspoon of carrier oil.

Patch Test: Before using a new oil, do a patch test to ensure you don’t have an allergic reaction. Apply the diluted oil to a small area of skin and wait 24 hours to see if any irritation occurs.

Avoid Ingestion: While some essential oils are marketed as safe for consumption, it’s best to consult a healthcare professional before ingesting any oil, especially if you’re pregnant, nursing, or on medication.

Store Properly: Keep your oils in a cool, dark place, and always keep the cap tightly sealed to prevent oxidation.

Setting aside time for a beauty routine in the whirlwind of daily responsibilities can feel indulgent.

However, these moments of self-care are essential, serving as mini-escapes from the pressures of the world. Whether it’s a quick five-minute skincare regimen or an elaborate hour-long ritual involving a bubble bath and a face mask, these routines are acts of self-kindness that tell our psyche, “I’m worth the effort.”

The Psychology of Beauty Routines Psychologists suggest that the benefits of beauty routines go beyond skin deep. Engaging in beauty rituals can create a therapeutic effect similar to meditation. The repetitive actions of cleansing, toning, and moisturising can anchor the mind in the present moment, reducing stress and anxiety. This mindfulness can lead to a decrease in depressive symptoms and a boost in overall mood.

Structure Brings Comfort For many, beauty routines also provide a sense of structure. Starting the day by caring for your skin can set a positive tone for the hours ahead. In contrast, ending the day with a routine helps signal your body that it’s time to wind down and prepare for rest. This predictability is comforting and can be particularly beneficial during times of uncertainty or stress.

The Power of Touch Touch plays a crucial role in human well-being, affecting our sense of safety and emotional health. When you engage in a beauty routine, the physical contact of your hands on your face or body provides tactile stimulation that can be incredibly soothing. This kind of self-massage boosts circulation and releases endorphins, your body’s natural happiness enhancers.

A Boost in Self-Esteem When you look good, you feel good—this isn’t just an adage. Studies

HOW BEAUTY ROUTINES HELP YOUR MENTAL HEALTH Have you ever noticed that on days when you take the time to apply a bit of lipstick or moisturise your skin, you feel a bit brighter inside? It’s not just about vanity—beauty routines are powerful tools for enhancing our mental well-being.

have shown that personal grooming can lead to increased self-esteem and confidence. This isn’t about conforming to societal standards of beauty but rather about the empowerment that comes from feeling in control of your appearance. When you take the time to care for your body, you send a message to yourself and the world that you value yourself.

Connecting With Your Creative Side Beauty routines can also be a form of creative expression. Choosing to wear a bold new lipstick or experimenting with a new hairstyle can be an artistic outlet. The colours, the textures, and the design elements allow for personal expression that can be fun and uplifting.

Beauty Routines as Rituals For many, these routines are more than just physical upkeep; they are rituals imbued with deeper significance. Perhaps your night cream was a gift from a loved one, or your bath oil reminds you of a special vacation.

These associations weave memories and emotions into your beauty practices, enriching the experience and enhancing its emotional resonance.

Social Connections Sharing beauty tips and routines can also help strengthen social ties.

Whether it’s discussing the best moisturisers with friends or watching makeup tutorials online, these interactions can foster a sense of community and belonging. For some, these communities are vital sources of support and validation.

Embracing Imperfections Finally, a healthy beauty routine is also about acceptance. It’s a perfect opportunity to face your imperfections daily and learn to embrace them.

This act of acceptance is powerful and can significantly alter the way you view yourself and your body.

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