THISDAY STYLE MAGAZINE 9TH JULY 2023

...NOT ...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE ...NOT IN IN THISDAY THISDAY STYLE? STYLE? THEN THEN YOU’RE YOU’RE NOT NOT IN IN STYLE STYLE

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UT H

& RE A S O

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SUNDAY, JULY 9, 2023 SUNDAY, JULY 9, 2023

BINTU FATIMA

OMOSEFE BINTU FATIMA OMOSEFE

TINUBU A TRAILBLAZING MATRIARCH @ 80

TINUBU

GLORIOUS 80TH BIRTHDAY CELEBRATION!

EDITOR’S LETTER

COVER NOTE

CONTENT

B

orn on July 2nd, 1943, into the noble Osunbor family of Benin, Chief Tinubu’s early years were shaped by a nurturing environment that instilled in her a sense of purpose and a drive for excellence. Her education at the Anglican Girls’ School provided a strong foundation for her future endeavours, which would see her emerge as a trailblazer in multiple domains.

Society

WHEN CHIEF (MRS.) BINTU-FATIMA TINUBU TURNED 80.

To mark the 80th birthday celebration of their matriarch Chief (Mrs.) BintuFatima Tinubu, the Tinubu family recently hosted the crème de La crème of the Nigerian high society at the Grand Ballroom, Eko Hotels and Suites, Victoria Island, Lagos.

A-Gen Z with Ayo Lawal

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Making A Bold Fashion Statement As A Man

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Pioneering Safer Skincare Products

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Achieve A Natural, Flawless Look

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DEPUTY EXECUTIVE EDITOR OLUFUNKE BABS-KUFEJI 08111847086

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EXECUTIVE EDITOR KONYE NWABOGOR 08111847087

Lifestyle & Fashion Comfort Clothing; Forever Trend Or Passing Fad?

The Power of Balance

S yle

6 Embrace Your Inner Feminity

EXECUTIVE EDITOR

ASSISTANT EDITOR OROMA JUMBO 08113921062

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VISUAL/SENIOR DESIGNER MATHIAS ARCHIBONG 07054965500 GUEST CORRESPONDENT YOMI OWOPE CONTRIBUTORS AZUKA OGUJIUBA DIDEE ETA AYO LAWAL BUKOLA AMOBOYE RUKY SALAKO KEJUO LEKAN PHOTOGRAPHER TY BELLO

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DIRECTOR, PRINT PRODUCTION CHUKS ONWUDINJO 08077092196

@thisdaystyle |

o I am reading the article “Embrace Your Inner Femininity” on page 10 and, of course, taking notes of the tips shared (I hope you do that too ) when it immediately struck me that the article primarily addressed females when it easily could have been both genders. And you know it’s a thing for us generally. When discussing feminity and everything it represents, it’s usually exclusive to women, perpetuating the belief that femininity is inherently female. I know you are probably wondering what I am on about, but please keep reading.

For the longest time, society has propagated the notion that a man who taps into his feminine side somehow becomes weak or loses his masculinity. This stereotype has deprived men of the freedom to practice empathy, display genuine care and sensitivity towards others, and generally explore the depths of their emotional range. We have been socialised to believe that expressions of vulnerability or tenderness are incompatible with manhood, thus reinforcing toxic masculinity. If only I have a penny for every time I have heard someone say only weak men cry or the phrase “no dey do like woman”.

The truth is that contrary to what society often suggests, embracing one’s feminine energy does not make a man weak, nor does tapping into masculine energy make a woman hard. These stereotypes have limited our understanding of the human experience and hindered personal growth for both genders. I think it’s time we move past these notions and recognise that everyone possesses diverse qualities and traits that should be celebrated. Men should feel empowered to explore their feminine side without fear of judgment or ridicule. It is perfectly acceptable for a man to be caring and sensitive towards others. These qualities do not diminish his strength or masculinity. In fact, they enhance his ability to connect with others on a deeper level and contribute positively to society.

Similarly, women should not be boxed into societal expectations of being nurturing and soft-spoken. They, too, should be free to embrace their masculine energy and assertiveness without being labelled as “bossy” or “aggressive.” By tapping into their masculine energy, they can become effective leaders, make important decisions, and break down barriers that have historically held them back. Generally speaking, by expanding our understanding of femininity and masculinity, we create a more inclusive society where individuals can express themselves authentically. Breaking free from limiting stereotypes allows us to appreciate the full spectrum of human emotions and experiences, fostering empathy and understanding among people of all genders. For all the men reading this, if you are wondering how to get on this journey, you can start by reading up and, like me, take notes.

Love

Konye

@thisdaystyleon | www.thisdaystyle.ng

Sunday, July 9, 2023 Vol. 22, No. 10279

Sunday, July 9, 2023 Vol. 22, No. 10279

When Chief (Mrs.) Bintu-Fatima Tinubu turned 80.

T

o mark the 80th birthday celebration of their matriarch Chief (Mrs.) Bintu-Fatima Tinubu, the Tinubu family recently hosted the crème de La crème of the Nigerian high society at the Grand Ballroom, Eko Hotels and Suites, Victoria Island, Lagos. All who attended had no reason to complain as everything was well handled. It was a fun-filled evening as the Vintage Band was on ground to serenade the guests. The party go to its peak with the King of Juju music, King Sunny Ade, proving that he is still on top of his game as he livened up the atmosphere with his world-class beat.

CHIEF BINTU FATIMA OMOSEFE TINUBU AND FAMILY

CHIEF BINTU FATIMA TINUBU , GOV BABAJIDE & IBIJOKE SANWO-OLU

NDUKA OBAIGBENA, FMR GOV IBIKUNLE AMOSUN, BABAGANA KINGIBE

GOV ABDULRAHMAN ABDULRASAQ OF KWARA STATE

SAM IWUAJOKU

FOLORUNSHO ALAKIJA

JIDE OBANIKORO

WALE TINUBU

ALIKO DANGOTE

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L-R, FEMI OTEDOLA, MUSTAPHA CHIKE OBI, FMR GOV GBENGA DANIELS & WALE EDUN

TONY ELUMELU

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Sunday, July 9, 2023 Vol. 22, No. 10279

Sunday, July 9, 2023 Vol. 22, No. 10279

GOV DAPO ABIODUN, CHIEF BINTU FATIMA TINUBU & GOV BABAJIDE SANWO-OLU

WALE TINUBU & BABATUNDE FASHOLA

SAM IWUAJOKU , FEMI OTEDOLA, ALIKO DANGOTE, BENEDICT ORAMAH, GOV BABAJIDE SANWO-OLU & AIGBOJE AIG - IMOUKHUEDE

GOV ABDULRAHMAN ABDULRASAQ, CHIEF BINTU FATIMA TINUBU & GOV BABAJIDE SANWO-OLU

CHIEF BINTU FATIMA TINUBU & TONY ELUMELU

CHIEF BINTU FATIMA OMOSEFE TINUBU AND FAMILY

NDUKA OBAIGBENA, FEMI OTEDOLA, ABIKE DABIRI EREWA, WALE TINUBU, FMR GOV IBIKUNLE AMOSUN, WALE EDUN & SAM IWUAJOKU

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CHIEF BINTU FATIMA TINUBU, FEMI OTEDOLA & GOV BABAJIDE SANWO-OLU

JULIUS RONE

CHIEF BINTU FATIMA TINUBU , GOV BABAJIDE & IBIJOKE SANWO-OLU

FEMI OTEDOLA, ABIKE DABIRI EREWA, WALE TINUBU, BENEDICT ORAMAH, CHIEF BINTU FATIMA OMOSEFE TINUBU, WALE TINUBU, SAM IWUAJOKU, ABDUL SAMAD RABIU & NOGIE MEGGISON

CHIEF BINTU FATIMA OMOSEFE TINUBU & FMR GOV IBIKUNLE AMOSUN

FEMI OTEDOLA, ABIKE DABIRI EREWA, WALE TINUBU, FMR GOV IBIKUNLE AMOSUN, WALE EDUN & SAM IWUAJOKU

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Sunday, May July 28, 9, 2023 2023Vol. 22, No. 10279

ABC ORJIAKO

ADELEKE MAMORA

BOLA SHAGAYA

DAISY DANJUMA, GOV DAPO ABIODUN OF OGUN STATE , SENA ANTHONY

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SISI ABAH FOLAWIYO

DEP GOV FEMI AND REMI HAMZAT

SADE AND RAZAQ OKOYA

ESTHER AND PIUS AKINYELURE

FEYISOLA TINUBU

BENEDICT ORAMAH

TONYE COLE

MUSLIU SMITH AND NIKE AKANDE

MUTIU SUNMONU

MO ABUDU AND RUTH OSIME

ABDUL SAMAD RABIU

YOMI AND OYINKANSOLA OKUNSANYA BADEJO

AIGBOJE AIG - IMOUKHUEDE

NKIRU ANUMUDU

MR & MRS OLU OKEOWO

TOYIN AND BUKOLA SARAKI

MRS ADEBAYO AND IKE NWACHUKWU

MELE KYARI

BOLA AND SEGUN AWOLOWO

JAMES AND SENAMI IBORI

LULU ENABOIFO

LAI MOHAMMED AND FATIMA WALI ABDURRAHMAN

SEGUN ONIRU

GRACE OSIME

Sunday, July 9, 2023 Vol. 22, No. 10279

Sunday, July 9, 2023 Vol. 22, No. 10279

EMBRACE YOUR INNER FEMINITY

By Funke Babs Kufeji

Embracing your inner femininity is an empowering journey that allows you to express yourself truly.

It’s a feeling that goes beyond societal expectations and stereotypes, delving into the essence of what it means to be a woman. Embracing your femininity is about cultivating self-love, embracing your unique qualities, and finding strength in your vulnerability. It’s a beautiful dance between grace, resilience, and celebrating your inner power. This week, we explore inspiring ways to help you get started on this journey to unlocking your true potential and allowing your authentic self to shine brightly in every aspect of your life.

BOND WITH OTHER WOMEN

There is an undeniable strength that comes from female friendships and sisterhood. Take the time to connect with other women who inspire and uplift you. Organise a girls’ night out, join a women’s group or book club, or have a heart-to-heart conversation over a cup of coffee. Sharing experiences, stories, and laughter with other women can create a supportive network that celebrates femininity.

BOOK A DAY FOR PAMPERING

Self-care is an essential part of embracing your femininity. Treat yourself to a day of pampering and relaxation. Schedule a spa day or indulge in a luxurious bubble bath at home.

Take care of your body and nourish your soul with soothing massages, facials, or even a rejuvenating yoga class. These small acts of self-care will not only make you feel good but also help you reconnect with your feminine energy.

MOVE YOUR BODY

Exercise is not just about staying fit; it’s also a powerful way to reconnect with your body and embrace your femininity. Find a form of physical activity you enjoy, whether dancing, pilates or even a high-intensity workout. Moving your body boosts your confidence and releases endorphins that uplift your mood and enhance your feminine energy.

INDULGE IN RETAIL THERAPY

Retail therapy has its perks! Take some time to explore boutiques, try on clothes that make you feel beautiful, and treat yourself to something special. Whether it’s a stunning dress, a pair of elegant heels, or a piece of jewellery that resonates with your style. Embracing your femininity can be as simple as finding an outfit that makes you feel confident and empowered.

Remember, it’s not about conforming to societal standards but expressing your unique sense of style.

OLUWATOMI DJ TGARBS

SELF-PRIORITISING

GRACE OSIME

Embracing your femininity also means prioritising yourself. Set boundaries and learn to say “no” when necessary. Make time for activities that bring you joy and nourish your soul, whether pursuing a hobby, reading a book, or simply spending quality time alone.

By prioritising yourself, you give yourself the space and permission to embrace your femininity fully.

EXPLORE YOUR SENSUALITY

Sensuality is an integral part of femininity. Explore activities that awaken your senses and bring you closer to your sensual side. Experiment with scented candles, create a playlist of your favourite music and indulge in delicious flavours. Also, engage in activities that make you feel alive, such as dancing, cooking, or even exploring the arts.

EMBRACE YOUR STYLE

Your style is a beautiful expression of your femininity.

Experiment with different fashion choices, colours, and accessories that make you feel confident and authentic. Dressing in a way that aligns with your femininity can boost your self-esteem and radiate your inner beauty to the world.

EMBODY CONFIDENCE

LISA FOLAWIYO

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SORA-SHIMAZAKI

Confidence is the key to embracing your femininity fully. Stand tall, speak your truth, and own your accomplishments. Celebrate your achievements, both big and small, and believe in your abilities.

Remember that femininity is not about conforming to societal expectations but about embracing your true self with confidence and grace.

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COVER

Sunday, July 9, 2023 Vol. 22, No. 10279

Sunday, July 9, 2023 Vol. 22, No. 10279

BINTU FATIMA Glorious birthday OMOSEFE 80th Celebrations!

TINUBU

THE IYALODE OF LAGOS A forward-thinking matriarch, a steadfast champion of women’s rights, and an accomplished entrepreneur are some of the words that best describe Chief (Mrs.) Bintu Fatima Omosefe Tinubu, The Iyalode of Lagos.

B

orn on July 2nd, 1943, into the noble Osunbor family of Benin, Chief Tinubu’s early years were shaped by a nurturing environment that instilled in her a sense of purpose and a drive for excellence. Her education at the Anglican Girls’ School provided a strong foundation for her future endeavours, which would see her emerge as a trailblazer in multiple domains.

She began her career at the Prime Minister’s Office in Lagos and later joined the Ministry of Establishment, where she showcased her exceptional administrative skills. However, it was her marriage to the late Alhaji Kafaru Oluwole Tinubu, a distinguished Commissioner of Police and Barrister from the renowned Tinubu Dynasty of Kakawa, Lagos, that would set her on a transformative path.

Shortly after their wedding, Chief Tinubu and her husband embarked on a four-year journey to the United Kingdom.

Upon their return to Lagos, her indomitable spirit led her to accept a groundbreaking role as the inaugural female secretary at Guinness Nigeria PLC. This achievement marked a turning point in her career and set the stage for even greater accomplishments to come.

Chief Tinubu’s professional trajectory continued to ascend as she held positions at Nigeria Airways and the United States Information Services. These experiences provided invaluable insights into the world of import-export business, ultimately paving the way for her to establish the Dejilad Group of Companies, where she currently serves as Chairperson and CEO. Her entrepreneurial prowess and strategic acumen have propelled the company to great heights, making it a key player in the business landscape.

Her passion and dedication extend far beyond the boardroom. Embracing Islam, she embarked on her first pilgrimage to Mecca in 1974, marking a profound spiritual awakening that would shape her commitment to service.

She has been a steadfast advocate for women’s rights, assuming the presidency of the Anwar-ul-Islam Movement

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of Nigeria’s Women’s League.

Under her visionary leadership, the Women’s League has flourished, spearheading numerous initiatives and securing vital resources for women across the nation. Chief Tinubu’s tireless fundraising efforts have generated millions of Naira, enabling the league to provide crucial support and empowerment to countless women in need. Her unwavering dedication to uplifting others has earned her the admiration and respect of both her peers and the beneficiaries of her philanthropic pursuits.

Chief Tinubu’s impact on society transcends her role in the Women’s League. She has held various influential positions, including presidencies of the Anwar-ul-Islam Women’s League and the Ikoyi Lions Club. Additionally, she has served as an ambassador, matron, and board member for numerous organisations and initiatives, leaving an indelible mark on each one. Her commitment to humanitarian causes has not gone unnoticed, with accolades such as the 2021 Inspirational Woman of the Year from COWLSO and the Women Empowerment Leader Award from the Lady Mechanic Initiative being just a few of the honours bestowed upon her.

Beyond her professional and philanthropic endeavours, Chief Tinubu’s most cherished role is that of a loving mother and grandmother. Despite her demanding schedule, she has successfully raised her children and remains an active and present figure in her grandchildren’s lives. Her unwavering love and support have fostered an environment of warmth, strength, and unity within her family, creating a legacy that will endure for generations to come.

Chief Tinubu’s zest for life extends beyond her professional and familial responsibilities. She finds joy in activities such as playing golf, travelling, engaging in charitable work, and socialising. These pursuits serve as a testament to her vibrant spirit and insatiable curiosity, demonstrating that age is merely a number when one embraces life with passion and enthusiasm.

As she celebrates her 80th birthday, it is fitting to reflect on the remarkable impact she has had on the lives of countless individuals and communities. Her unwavering dedication to empowering women, fostering social change, and driving economic progress has set an example for generations to come. Today, we pay tribute to Chief Tinubu’s extraordinary achievements, unwavering commitment to uplifting others, and indomitable spirit. Her legacy will forever shine as a guiding light, inspiring generations to strive for greatness and make a difference in the world.

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COVER

Sunday, July 9, 2023 Vol. 22, No. 10279

As she celebrates her 80th birthday, it is fitting to reflect on the remarkable impact she has had on the lives of countless individuals and communities.

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Sunday, July 9, 2023 Vol. 22, No. 10279

FROM BACK IN THE DAY

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Sunday, July 9, 2023 Vol. 22, No. 10279

Sunday, July 9, 2023 Vol. 22, No. 10279

COMFORT CLOTHING; FOREVER TREND OR PASSING FAD?

Z

From the rise of athleisure to the ubiquity of oversized sweaters and joggers, comfort has become the new fashion mantra.

But the question that lingers in the minds of fashion enthusiasts and sceptics alike is whether this newfound love for comfortable clothing is just a passing trend or if it is here to stay forever.

One cannot deny that the global pandemic, with its extended periods of lockdowns and remote work, played a pivotal role in reshaping our relationship with clothing. As millions of people found themselves confined to their homes, the need for comfortable attire became paramount. Out went the restrictive blazers and pencil skirts, and in came the soft fabrics and elastic waistbands.

In this context, the fashion industry responded swiftly and decisively. Designers and brands embraced the demand for comfort clothing, capitalising on the opportunity to reinvent their offerings. Sweatpants were no longer confined to the gym; they became a style statement. Athleisure, a trend that had been steadily gaining momentum, exploded onto the scene, blurring the lines between activewear and everyday clothing.

KAYLAH ONIWO

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But what about the future? Will comfort clothing endure even after the pandemic becomes a distant memory?

One of the key driving forces behind the rise of comfort clothing is a growing emphasis on wellbeing and self-care. As we become more attuned to the importance of mental and physical health, we are increasingly seeking out clothing that supports and enhances our overall well-being. Comfort clothing, with its relaxed silhouettes and gentle fabrics, aligns perfectly with this ethos.

The newfound acceptance of comfort clothing has also shattered the long-standing dichotomy between style and comfort. We have realised that looking good does not have to come at the expense of feeling good. In fact, comfort itself has become a defining aspect of style. Fashion icons and influencers have embraced oversized shirts, flowy dresses, and chunky sneakers, proving that comfort can be undeniably chic.

Another factor that supports the longevity of comfort clothing is the evolving nature of work.

The pandemic forced many companies to adopt remote work policies, blurring the boundaries between work and home. As a result, the traditional corporate dress codes have relaxed, giving way to a more casual and comfortable approach to dressing.

Even as offices reopen, many predict that hybrid work models will become the new norm, allowing people to continue enjoying the freedom of dressing comfortably.

Furthermore, the democratisation of fashion has played a pivotal role in cementing the place of comfort clothing in our wardrobes. With social media platforms and online marketplaces, fashion has become more accessible than ever before.

Influencers and everyday individuals are shaping trends and challenging established norms. As a result, the fashion landscape has diversified, accommodating a wide range of preferences and styles, including comfort-centric attire.

It is worth noting that comfort clothing does not imply a complete abandonment of traditional fashion. Rather, it represents an expansion of sartorial possibilities, allowing individuals to curate their personal style while prioritising their comfort.

This newfound freedom has empowered people to experiment, embrace their unique preferences, and reject the notion that others should dictate fashion.

theayolawal@gmail.com

A-Gen

Once relegated to lazy Sundays and cosy nights, comfort clothing has emerged as a formidable force, challenging the notion that style must come at the expense of comfort.

with

l a w a L o y A

We’re Back, Baby! Let’s call this Season 2 Hello, Hello, is anyone there?

ADAEZE OREH

IFEOMA ODOGWU

UGOMA EBILAH

I

know, I know, it’s been a hot minute since we last spoke.

Your favourite GenZer (that’s me, in case you forgot) has been on a bit of a hiatus. But don’t worry; I wasn’t off on some digital detox retreat in Santorini. Instead, I’ve been busy plotting, planning, and prepping some serious GenZness for you all!

I’ve sure missed this little moment we have together, haven’t you? We’ve definitely had some good times. Remember when we looked into the behaviours of GenZ’s in a work environment or when we deep-dived into 24 things I wish I knew before I turned 24? Good times! By the way, I turned 25 while I was away.

But enough reminiscing. We’re not here to live in the past. We’re here to shape the future, right?

So, I’m thrilled to announce that your beloved column, “A-GENZ with Ayo Lawal”, is making a highly anticipated comeback.

This time, we’re turning the dial up to 11! This time, it’s about to be a party! My focus? The movers and shakers of our generation. The ones who are redefining norms, shattering stereotypes, and embracing the chaos that is our world today. The ones who are not just surviving but thriving amidst the madness.

Meeting GenZers who are changing the world – one TikTok video, one sustainable clothing line, one vegan recipe at a time.

Introducing you to the young activists, innovators, creators, disruptors – in short, GenZers who aren’t just riding the wave of change but are creating it. We’re going to delve into the heart of what it means to be GenZ today.

We’re going to explore the profound, the provocative, and the downright puzzling. Challenging the status quo and questioning the ‘why’s and ‘how’s of our generation – well, at least MY generation.

Sounds exciting, doesn’t it? But

hold onto your bucket hats because there’s more. I really want YOU to be a part of this journey.

Yes, you, my people. Who are the GenZers that inspire you? What are the topics you want me to cover? Slide into my DMs, send me an email, or simply tag me on a post. I’m all ears, all eyes, and all hearts. Our generation, Generation Z, has had its fair share of challenges. Through this column, I’m not just going to celebrate our victories but also our struggles.

Acknowledging our fears, our anxieties, our hopes, and our dreams.

In the coming weeks, we’ll be featuring captivating interviews with GenZers who are making waves in various fields. From the fearless climate activists rallying for a greener planet to the young entrepreneurs disrupting traditional industries with their innovative startups, we’re going to showcase the diverse talents and passions that define our generation.

In addition, we’ll also be exploring the cultural phenomena that shape our lives. We’ll dive into the latest fashion trends that are redefining style norms and challenging the gender binary. We’ll uncover the hidden gems of the digital world, from underground music scenes to niche online communities that are fostering connection and creativity. Celebrating GenZers who are using their voices to amplify marginalised narratives and bring attention to important social issues.

There’s even more! We’re not only going to talk about the serious stuff. We’ll explore the subcultures, the viral challenges, and the bizarre memes that define our online existence. We’ll dissect our latest obsessions, review the hottest new drops, and maybe even share a few life hacks to help navigate the complexities of adjusting – which is still a scam, by the way.

This column is not just about me cooking up nice words for you to read. It’s about building a community, a space where we can connect, share ideas, and inspire one another. So, don’t be shy.

Share your thoughts, your stories, and your passions. Let’s make this column a reflection of our collective GenZ spirit.

As we embark on the new phase of this exciting journey together, let’s remember that being a GenZer means so much more than just being born between certain years. You can be GenZ at heart, so you’re totally welcome!

Including you pops.

So, my fellow GenZers, get ready for a bi-weekly dose of inspiration, empowerment, and a whole lot of fun. “A-GENZ” is back and ready to rock your world – definitely like a cheesy line. Let’s celebrate the extraordinary individuals who make up our generation because we can change the game together.

Stay tuned, stay fierce, stay sexy, and stay unapologetically, GenZ! Ayo Lawal

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Sunday, July 9, 2023 Vol. 22, No. 10279

Sunday, July 9, 2023 Vol. 22, No. 10279

MAKING A BOLD FASHION STATEMENT AS A MAN

Define Your Style

Before making a fashion statement,

Experiment with Colors and Patterns

it’s crucial to identify and embrace your

vibrant colours and eye-catching pat-

trends and creating a distinct identity that

personal style. Fashion is about following

Be bold and infuse your wardrobe with

Fashion has always been a powerful form of selfexpression, allowing individuals to showcase their unique personalities and make a lasting impression.

While it’s often perceived as a domain dominated by women, men have an incredible opportunity to break free from conventional norms and create their own fashion statements. Whether you are stepping out for a casual day or a formal affair, these tips will help you unleash your style and make a captivating fashion statement as a man. Remember, fashion is not just about what you wear; it’s about how you wear it. So, step out with confidence, make a lasting impression, and let your style do the talking!

reflects who you are. Take time to explore

terns. While a classic black suit always

different styles, pay attention to what reso-

exudes elegance, adding pops of colour

nates with you, and build a wardrobe that

through accessories, shirts, or even

aligns with your personality and lifestyle.

statement jackets can instantly elevate

Remember, confidence starts with feeling

your outfit. Experiment with complemen-

comfortable in your skin.

tary colour combinations and explore patterns that speak to your personality, injecting life and energy into your overall look.

SHAMZ GARUBA

Tailoring is Key Proper tailoring is one of the most significant factors in achieving a sharp and impactful fashion statement. Ill-

FAROUQ

fitting clothing can undermine even the

Pay Attention to Grooming

Embrace Modern Trends

perfectly, highlighting your best features

clothing; grooming plays an integral role

always a safe bet, don’t shy away from in-

and creating a polished look. From suits

in the overall package. Maintain a well-

corporating modern trends into your fash-

to casual attire, a well-tailored outfit will

groomed appearance by keeping your

ion repertoire. Stay updated with the latest

make heads turn wherever you go.

hair, beard, and nails in check. Regular

fashion magazines, blogs, and runway

visits to the barber or hair salon, investing

shows to get inspiration and adapt new

in quality grooming products, and practis-

trends to suit your personal style. Whether

ing good skincare habits will ensure you

it’s a contemporary twist on a traditional

exude a refined and stylish aura.

suit or experimenting with unconventional

most stylish ensemble. Invest in a good

A fashion statement is not solely about

tailor who can ensure your clothes fit

NIMI BRIGGS

Embrace Modern Trends

While sticking to timeless classics is

silhouettes, embracing modern trends can

While sticking to timeless classics is always a safe bet,

add an edge to your fashion statement.

don’t shy away from incorporating modern trends into your fashion repertoire. Stay updated with the latest fashion magazines, blogs, and runway shows to get inspiration and adapt new trends to suit your personal style. Whether it’s a contemporary twist on a traditional suit or experimenting with unconventional silhouettes, embracing modern trends can add an edge to your fashion statement.

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LUWI

MOSES EBITE

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Sunday, July 9, 2023 Vol. 22, No. 10279

Sunday, July 9, 2023 Vol. 22, No. 10279

PIONEERING SAFER SKINCARE PRODUCTS Oyindamola Bernard is the visionary CEO and creator of the ultra-clean, premium organic cosmetics brand Ewami Essential. With a profound love for our environment and an unwavering commitment to self-care, humanity, and the planet, Oyindamola pioneered a new era of safer skincare products. The Ewami Essential brand takes pride in using natural and cruelty-free ingredients sourced from various parts of the world and has become a household name in the beauty industry, currently selling on four continents. It has a cult following and continues to earn the praise of many beauty enthusiasts.

In this interview with Funke Babs Kufeji, Oyindamola shares the story and philosophy behind her brand while also sharing success tips for aspiring beauty entrepreneurs.

Our formulations are carefully crafted using natural and organic ingredients and scientifically developed actives to produce safe, effective, and potent products.

We steer clear of hidden chemicals, harsh additives, and synthetic ingredients that can be snuck into some skincare products. When it comes to ingredient selection, we go the extra mile by prioritising sourcing high-quality organic ingredients from trusted suppliers and farmers who share our commitment to purity and sustainability.

How are your products manufactured?

At Ewami, we take great care in manufacturing our products to ensure they meet global standards. All our standards for clean, toxic-free beauty brands are based on the COSMOS UK certification standard. We strive to minimise our ecological footprint by using recyclable or biodegradable materials while maintaining the functionality and integrity of our packaging. Our manufacturing process is designed to deliver products that are not only effective but also safe, pure, and environmentally conscious. We want our customers to have complete confidence in the quality and integrity of every Ewami product they purchase.

What would you say has been crucial in creating a niche organic skincare range?

One of the key factors in launching this brand was how important it was to us to marry old traditional beauty practices with local ingredients and science-based actives to create formidable, potent beauty products. We were determined to stick with it irrespective of the fact that this brand is situated in West Africa, which according to the WHO (World Health Organisation), holds the highest number of people practising skin bleaching. We, therefore, understood it was not going to be a smooth ride. Due to this hinging premise, sensitisation and education have been two of the most important pinnacles of our brand. Next month, we start a series with selected and seasoned dermatologists worldwide that will further aid us in driving campaigns and sensitisations around skin health.

OYIN BERNARD

A zoologist turns skincare entrepreneur. What motivated you to create Ewami, and did you go for any formal training, or did your background as a zoologist in any way help?

I have always been super enthused about natural and sustainable skincare. My background in studying animals taught me how they use their surroundings to heal and protect their skin, which got me thinking about the power of nature and its available ingredients for our skin too.

With this background, armed with research, understanding how things work in nature, and appreciating the amazing properties of botanicals, we set up a structure to hire lab scientists and skincare formulators. As I didn’t have formal training in skincare, we first dived into the science behind skincare, exploring different plant-based ingredients and how they can work together to make for healthy skin.

What was the first product you launched, and why?

Our very first product was the Ewami Black Soap, a very simple formulation with its key ingredients being simply black soap, camwood, and honey, and let me tell you, it holds a special place in my heart! We decided to launch this product for a couple of reasons. First, the black soap in a thick paste was incredibly easy to put together. We wanted to start with a product that showcased the power of natural ingredients in a simple yet effective way. The formulation of the black soap paste allowed us to harness the goodness of traditional African black soap, known for its healing and nourishing properties, and create a product that was easy to use and suitable for a wide range of skin types.

With so many Organic skincare products on the market, how does your skincare product formulation differ from other organic skincare brands, and why should people trust your brand to deliver pure organic?

There are tons of organic skincare brands out there, and it can be hard to know which to trust. What sets us apart first is our transparency; we believe in being completely open about what goes into our products.

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What were some of the key learnings from your path to sustainability, and what are some of the future challenges you anticipate as the beauty industry responds to the greater demand for sustainable products?

Sustainability is a journey, not a destination. We’ve learned the importance of constantly seeking ways to improve our practices, from ingredient sourcing to manufacturing processes and packaging solutions. It’s a never-ending process of learning, adapting, and striving for the better.

As the demand for sustainable products grows, innovation becomes crucial. We’ve learned that investing in research and development is essential to discovering new eco-friendly ingredients, alternative packaging materials, and more sustainable production techniques. It’s about pushing boundaries and finding creative solutions. As the beauty industry evolves, meeting these challenges requires ongoing commitment, collaboration, and innovation. By staying true to our values at Ewami, listening to consumer needs, and embracing a sustainable mindset, we can collectively drive positive change and create a more sustainable future for the beauty industry.

We’ve learned that investing in research and development is essential to discovering new eco-friendly ingredients, alternative packaging materials, and more sustainable production techniques.

What’s your advice to other entrepreneurs venturing into the same market?

Find your unique value proposition. In a saturated market, it’s essential to differentiate yourself. Identify what makes your brand and products unique. It could be a specific niche, innovative formulations, sustainability practices, or a compelling brand story. Discover your unique value proposition and make it shine.

Prioritise quality and efficacy. In the beauty industry, these two things are key. Invest in high-quality ingredients, effective formulations, and rigorous testing to ensure your products deliver results.

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