THISDAY STYLE MAGAZINE 1ST MAY 2022

...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE

SUNDAY, MAY 1, 2022

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MAI ATAFO GOING GLOBAL

Sunday, May 1, 2022 Vol. 22, No. 9852

EDITOR’S LETTER

CONTENT

...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE

HADI

IFEYI

ZA BA

LA US

MAN FUNM

I OLOT

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OTET LA OK

By Isioma Usiade

SUNDAY, MARCH 27, 2022

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When Mai Atafo decided to leave a thriv-

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ing marketing career at Diageo to pursue his dreams of a career in fashion, many

EXECUTIVE EDITOR

people were apprehensive about his decision. But Mai had a vision and was

MOR NWA

AH

AISH

A AU

GIE

ERHI

E ATAK

IBOR

I - SE

UNU PRIN

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determined to see it through. Today,he is

OGAN

one of Nigeria’s most celebrated fashion PART 1

WOMEN IN POLITICS GUT DRIVEN!

In This Together

designers sitting atop what he refers to as

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“a global brand with a contemporary African perspective and a Nigerian heritage.”

In this compelling sit down with our Executive Editor, KONYE CHELSEA NWABOGOR, he breaks down his growth process while highlighting the many challenges faced in the industry.

Society

STANDARD CHARTERED BANK LAUNCHES WEALTH CREATION PROPOSITION FOR WOMEN IN BUSINESS.

In commemoration of International Women’s Day and to wrap up the monthlong celebrations for women in March, Standard Chartered Bank Nigeria Limited launched of its new Women Banking Account & Women Winning with Wealth proposition.

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S yle EXECUTIVE EDITOR KONYE NWABOGOR 08111847087 DEPUTY EXECUTIVE EDITOR OLUFUNKE BABS-KUFEJI 08111847086

Fashion

Interior Décor Trends To Try Now

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Five Trendy Podcasts from Nigeria

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The Future Of Androgynous Fashion Designers In Lagos

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A-Gen Z with Ayo Lawal

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Five 24-Hour Food Spots in Lagos

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The Most Fashionable Colours This Season

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VISUAL/SENIOR DESIGNER MATHIAS ARCHIBONG 07054965500 STYLE CORRESPONDENT ISIOMA USIADE CONTRIBUTORS AZUKA OGUJIUBA DIDEE ETA AYO LAWAL PHOTOGRAPHER JOLAOSO WASIU ADEBAYO @adebayophotographer DIRECTOR, PRINT PRODUCTION CHUKS ONWUDINJO 08077092196

Beauty

Why You Should Include Acids In Your Skincare Routine

BANKE MESHIDA & MORAYO ASIKO

JUMOKE ADEKEYE

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@thisdaystyle |

hen I joined THISDAY Style as a reporter in 2010, it was not necessarily clear to me what my path in journalism would be. I was interested in documenting culture, lifestyle, and fashion, but I was not sure that journalism would even be the vehicle to pursue these interests. And then I came across Thisday Style. I was attracted to the larger than life presence of the brand; the authoritative position it held in sparking conversations, setting trends, and documenting the tastemakers of the wider Nigerian society.

Twelve years later, as part of the team, I have gotten a lot more clarity and know I am exactly where I am supposed to be: helping to build and maintain the foremost weekly magazine in the country.

Imagine my excitement a few days ago to learn not only would I be a part of this team, but I would be leading it as Executive Editor.

It has been a very humbling week!

There are humongous shoes to fill here, but I am also confident in my abilities because I learnt from the best. If I have seen very far, it is because I stood on the shoulders of giants; one of whom is my erstwhile - and forever! - editor, mentor and teacher, Ruth Osime. She has been a very integral part of my personal and professional growth; and has been very supportive during this transition.

Thank you, Editor! I am also grateful to Mr Nduka Obaigbena, Chairman, THISDAY for the vote of confidence in leading this extraordinary, ambitious media property.

THISDAY Style has grown in leaps and bounds in the past 20 years. I am incredibly proud of our journey so far, but there’s more room to grow. As journalism evolves, as the paradigm shifts in the way our audience consumes content; and also the way they want to read or engage with it, we are determined to stay ahead of the curve. We want to keep exploring and pushing the envelope, both offline and online, in our reporting, columns, and coverage of culture, food, travel, fashion, entertainment, high society, and politics. We are determined to stay on the pulse on all that concerns lifestyle - and deliver it to you, the reader, in ways that you trust, that informs and entertains you.

I cannot wait to begin this journey with you. In fact, it’s already started. I hope you’ll come along.

@thisdaystyleon | www.thisdaystyle.ng

men’s Day and In commemoration of International Wo ions for women to wrap up the month-long celebrat Nigeria Limited in March, Standard Chartered Bank ide innovative consolidated its commitment to prov ch of its new women-focused initiatives with the laun Winning with Women Banking Account & Women DAYO ADERUGBO well-researched Wealth proposition. The unique and uire acq to rs offering will enable women entrepreneu port, and sup ent stm inve l, ncia fina comprehensive inesses, increase mentoring to start and grow their bus ent capacity, their net worth, expand their investm achieve financial stability, etc. tre, Victoria The launch was held at The Civic Cen 2022, during an Island, Lagos, on Tuesday, March 29, ations around evening of entertainment and convers r wealth. women creating and protecting thei rd Chartered As part of its key objectives, Standa of 1 billion people Bank is intent on improving the lives en in its core by unleashing the full potential of wom creation of markets, with the focal point being the women to attain financial stability and road paths for t, especially for equitable access to financial suppor UZOAMAKA MORAKINYO small businesses. sion anchored The event also featured a panel ses ren (aka Toolz), by the event host, Tolu Oniru-Demu king, Chima where the bank’s Head of Affluent Ban Lanre Olajide; and Ebor; Head of Wealth Management, Oke, provided Acting Head of Business Banking, Bisi insight on the new initiative. ntly announced Founder/CEO of Iverify, who was rece gle AccelGoo as part of the startups selected for the erator Africa programme.

OLUFUNMILAYO OTUBANJO

DJ DAISY

OLAITAN OLATUNDE

MG OKAFOR

NICOLE CHIKWE

SOCIETY

S yle

HIGH

Standard chartered bank launches wealth creation proposition for women in business

COVER NOTE

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JENNIFER AYENI

CHIDINMA OBI

OLUWASEUN OSHONIYI

OLUWATOYIN BADEJI

OLUBISI OKE, CHIMA PATIENCE EBOR, LANRE OLAJIDE & TOLU

IFEOMA CHIDI- NWUKE

IFEOMA OTUTU & KOREDE ADENOWO

ONIRU - DEMUREN

NGOZI OKONKWO

Konye

FUNMI DOSUMU, DIKE NZE-DIKE & IFEOMA OKAGBUE

UZOAMAKA ONYENWEE OBU

FUNMI OLOTU, LANRE DA SILVA, DAYO ADERUGBO, AUGUS

TA IKPEA- ENAHOLO & MORAYO ASIKO

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SOCIETY

EVENTS

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EXUBERANCE

S yle Sunday, May 1, 2022 Vol. 22, No. 9852

Sunday, May 1, 2022 Vol. 22, No. 9852

INTERIOR DÉCOR TRENDS TO TRY NOW

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By Isioma Usiade

DESIGN

Since the 2020 lockdown, many things have changed, and they aren’t limited to just fashion and skincare. The changes have also extended to our home designs. Spending more time indoors has made us more aware of our space and the importance of making it comfortable and aesthetically pleasing. The decor trends and ideas listed below are an excellent place to start for those who haven’t figured out what to do about their space.

Bold Patterns and Colours.

Introduce fresh energy into your home through bold patterns and colours on walls and floors, furniture, soft furnishings and accessories.

Colour can create emotion, drama and depth. Opt for tonal blends or concentrate on accents.

Biophilic Design.

Biophilic design is quickly gaining so much attention at the moment. It’s all about embracing the rules of biophilic architecture, with rooms benefitting from good natural daylight, natural colour schemes and, of course, large quantities of house plants. It is a style that connects you to nature.

Traditional Details.

You might tend to shy away from traditional designs out of fear that it’s boring and predictable, stuffy— and yes, sometimes they can be.

But some of its facets are truly interesting, and since it incorporates a lot of antiques, it allows you to stumble upon some pretty cool accessories.

1970s Decor Inspiration.

Living in a hectic environment, people need to go back home to a relaxed atmosphere - nothing hard on the eyes and a place that has an immediate comfortable feel. The ‘70s, with its warm colour schemes, wide-open rooms, and sit-and-sink-into furniture, is the perfect period to take cues from.

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FIVE TRENDY P DCASTS FROM NIGERIA

By Charles Didee Eta

Do you recall a time when podcasting was not taken seriously? Oh well, you probably don’t, but a couple of us do, and it’s indeed been a pleasure observing its growth in our society despite all the odds. When in need of honest, unconventional and uncensored conversations, it would be advisable to check out podcasts, but that brings about this very common question “Where to start?

Since there are many shows to choose from depending on the numerous categories, finding what tickles your fancy happens to be a challenge for the most part. Well, the podcasts featured in this article are an excellent place to start. They are popular due to the consistency with their content uploads- hence the reason for their rising subscribers on streaming platforms. Also, they are quite open-minded about the topics (maybe a bit too open-minded sometimes, but hey!), and their delivery of top-notch audio recordings are impressive.

Like Obama said, “Your voice can change the world”, so how about we make it a priority to support these podcasters by listening in.

It’s probably the only way of contributing to their dreams becoming a reality.

Mindful Spaces.

The aftermath of the pandemic is that we are spending more time in our homes and trying to cramp many different activities into our space.

With this whole new use of space and more hours spent inside, many of us are becoming even more eager to find a good balance of having a mindful interior design that impacts our emotions and wellbeing. Look out for spaces with personality and personal ties to their owner’s interests, hobbies, and pleasures.

Bringing the Outdoors In. Whether you love the minimalist vibe or appreciate the feel of nature around you, there’s a way to make this trend work for you. Try textiles and accent pieces that mimic nature’s colours and patterns for a space reminiscent of the great outdoors. Also, you can craft your living wall by hanging up a variety of ceramic pots filled with your favourite plants.

Tea with Tay Podcast-

It was about time the popular Instagram comic sensation “Taymesan” got into podcasting, considering how well his snippets have been doing on social media. Such a total sweetheart; you can say he was born for his chosen career because he is thriving. The show has just him talking with celebrities or guests who share intimate experiences based on their personal lives, work or their take on social matters, but it’s done in such an entertaining way. That’s probably why the show is doing tremendously well across the major streaming platforms.

Searching for tea? You know what to do.

Menisims-

I Said What I Said-

The Frankly Speaking Podcast-

So, Nigerian-

This is a show about all affairs regarding the intimate details of men and how they think. It explores a place of vulnerability, where men are forced to deal with issues that affect different aspects of their lives, toning down their egos... I believe. The presenters, Michael Sonariwo and Olumurewa Ogunkoya, are brutally honest and try to be transparent on topics involving money, women, sex and family. The podcast is an absolute breath of fresh air. If you haven’t tuned in, what the heck are you waiting for?

There is no reason why we wouldn’t enjoy full house discussions with Nedu, Adetoun, Naomi and Husband Material. They all are so hilarious and opinionated, but I believe the purpose of the show is to create a safe space that accommodates everyone’s thoughts, no matter how weird. The show’s theme is to have a guest around while they trash topics, but it may seem like a debate initially with the interruptions and raising voices. Still, as you follow up on other episodes, you’ll realize that It’s their in-house system, pretty much the same way they use explicit language unapologetically. If that’s what you’re looking for, I bid you welcome!

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The show’s title, probably coined from the epic moment popular reality tv star “Nini Leakes”, had a confrontation with a colleague on live television, screaming “I said what I said”, totally explains the direction of this show. Hosted by dynamic duo Jola Ayeye and Feyikemi Abudu, who have fascinating personalities (almost comedic), they address a broad spectrum of topics with influential guests available. Their analysis is done in the most down to earth way, which is so relatable. It’s a promise that you will most certainly binge-watch the others if you start an episode.

An average Nigerian youth would have no trouble relating with this show. Hosted by “Dami Aros”, who has an occasional discussion with “Isaac,” a writer for the podcast. The topics fall within lifestyle, thoughts on relationships, guy/girl codes, comedy, unpopular opinions, morals and trends within a Nigerian concept. The conversations are in the form of banter and are not expected to be taken too seriously to keep things light-hearted. Considering the country’s toughness, this happens to be an effective chill pill.

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Sunday, May 1, 2022 Vol. 22, No. 9852

Androgynous Fashion Designers in Lagos

By Charles Didee Eta

Orange Culture

One of the most stand out designers in the contemporary fashion scene from Nigeria, Orange Culture paved the way for the bold, classy ones who were not afraid to show a softer side. There has been evident growth since the brand was launched in 2010/2011 by founder and creative director “Adebayo Oke-Lawal”, a graduate of the University of Lagos.

Right from the get-go, the brand made a conscious effort in preaching the need for clothing to be fluid, colourful and, most importantly, appealing to the entire world using African-inspired fabrics with a mix of other daring fabric options. So, it’s not at all shocking when we see him put fabrics like organza on men or a pleated chiffons outfit because it affirms what the brand stands for as regards masculinity.

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by staying talked about, which is undoubtedly an achievement, especially in the international fashion scene.

The latest collection is titled “100231”, which is said to be the postcode for a place of sanctuary.

Being an artisanal wet/dry encapsulation, there happens to be a vibe of purity, as well as contrasts in this collection. We get to see a wide range of colours from white to electric pink, including multiple-coloured lace and Ankara fabrics, not to forget the use of denim, leather, dry lace and nylon.

Maxivive is never known to be subtle with subliminal messages. There are shapes of the cross, love signs and flower petals scattered across the collection, so cohesively telling individual stories and making sure to achieve optimum functionality of each outfit.

A CLOSER LOOK INTO THE FUTURE OF

For this feature, I’d be bringing into perspective the reason why gender norms are being discarded to the corners - where they most certainly deserve to be.

For the longest time, there has been a community deprived of being expressive the way they would like due to the laws and conservativeness of the country. And over the years, we have had personalities like Charlie Boy, Denrele Edun, Dj Lambo, and Weird MC constantly challenge the status quo and, of course, have been duly criticized for it. But they continually damned the consequences so that there would be a chance for those who share the same interests to adopt their fearlessness and seize the moment.

Well, it seems society has finally got the memo because lately, there has been a flood of fashion creatives owning up to their differences and flaunting them through their garments.

I bet you are already anxious to know these designers! The ones who are gearing up a new era of fashionistas ready to wear anything from flair pants to cropped tops and platform shoes, to say nothing of the many accessories based on inspiration or just to show off. In doing so, they have caused a good kind of chaos, as it were. Either way, we are totally down for it, are you? Let’s find out.

Orange Culture’s representation extends way beyond being a clothing brand because there has always been a need to speak on social matters using creative forms, partnering with organizations for a cause that saves lives, and offering in-house mentorship programs.

“Peacock Riot” is their latest spring/summer collection (SS22). It is a statement on inclusion, isolation, and dignity as a human collective through fantastically tailored clothing, with prints on peacock inspirations, war paints, and flowers. Here, vulnerability is the key to expressing strength, especially those who do not fit into society’s stereotypes.

The use of denim, lace, hand-woven macramé and the brand’s first logo illustrates different generations and styles and a singular motive to unify in these times where protesting seems to be the only way to defend our humanity.

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Maxivive

Popularly known for being the partitioner of the Nigerian fashion community, the “Maxivive” brand has influenced bravery on every level. The Lagosbased fashion house was founded by the prolific “Papa Oyeyemi” when he was just 15 years old. A graduate of the University of Abeokuta, he is most definitely bent on creating a genderless society where everyone is delineated.

It was apparent that things were being switched up when the company’s Papa Oyeyemi creative head caused a debate by adopting a more West African approach to the fashion seasons other than the traditional spring/summer (SS), autumn/ winter (AW), Resort and Pre-Fall. The brand decided to flip its aesthetic to Dry, Wet and Harmattan to represent our actual seasons, completely discarding the western world’s approach and giving birth to a structure many initially criticized but got around to using eventually.

Talking about criticism, this is one brand that has gone through a series of eyebrow lifts and negative social media bashes due to its out-of-box approach with its campaigns and look books. Yet, they thrive

Maliko

When in need of luxuriously unique shoes and accessories to make a major statement, the best place to look would be “Maliko”, which was established in 2015 by founder and creative director “Ebuka Omaliko”, a graduate of the University of Lagos. This brand is distinctly known for its inventive designs, architectural silhouettes, ability to tell compelling stories and, most importantly, not leaving out any youthful details. Of course, this has to be a rare kind of creative genius.

Based in Lagos, Maliko has been opportuned to collaborate with many creative bodies, which has helped catapult the brand’s relevance both locally and internationally.

Known for having a socially responsible approach, each shoe and accessory are a blend of traditional African inspirations and contemporary concepts, which give an antique vibe but with a futuristic approach.

The creation usually begins with the design idea being drawn, then crafted by locally employed artisans and

Ebuka, who tends to be hands-on during the entire production process. For each piece, the best quality leather is intentionally sourced from within Nigeria to project the need to use our natural resources and preserve the artisanal heritage. This is Ebuka’s way of giving back to society, which also involved setting up a mentorship programme for youngsters willing to carry on his legacy.

Maliko’s latest collection for spring/summer (SS22) is titled “Àfín-ity, an insight into the uniqueness of albinism and why they deserve to be loved for their differences.

Shedding light on the various colour palettes associated with the physical attributes of a person with albinism and how it should be interpreted as beautiful even with apparent irregularities.

To properly include all necessary detail, several techniques like leather hemming, hand embroidery, hand painting, traditional weaving and woodwork had to be done to achieve the required finish. As expected, the collection is without gender bias, meaning that everyone can wear what they like to fulfil their dreams.

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Sunday, May 1, 2022 Vol. 22, No. 9852

FIVE 24- HOUR FOOD SPOTS IN LAGOS

Z

A-Gen

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Everything You Thought You Knew is a Lie

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etting comfortable with writing this introductory article, I asked the only other person in the room – who happens to be a Millennial – “What’s the first thing that comes to your mind when you hear Gen Z?”. Unexpectedly, she said Rema, and this is not stretching the truth. A 22-yearold music sensation who had the help of social media, noticeably different, well behaved but won’t fail to voice his displeasure – his scores of Twitter rants are a testament.

Yes, that’s who we are. A typical “Gen Zer” is self-driven, genuinely cares about others, strives for a diverse community, is highly collaborative and social, values flexibility, relevance, authenticity and fantastic leadership.

Generation Z - (you can call us Zoomers or Gen Zers) is the ever online group of people succeeding Millennials and preceding Generation Alpha. There are still arguments about the exact age range of Gen Z among researchers and popular media. The mid-to-late 1990s and early 2010s (1997-2012) are the widely accepted starting and ending birth years of this demographic. The demographic that yearns to be consistently connected.

Also, the demographic that is the first social generation with early access to the internet and portable digital technology from a young age.

The older generation didn’t have mobile phones in their formative years. They had to consciously seek a moment to go online on a desktop computer, which was often shared with family. This result on Gen Z is information fast, raw and hard – which can be a blessing or a curse.

Believe it or not, being the first generation to have grown up with smartphones – and everything “smart” in-between, comes with its own.

For quite a while – up until now – people were critical of Gen Zers. They saw us as a generation that was too “pampered” and “soft.” They said we were “spoiled” and “unwilling to grow up.”

Largely, this negative judgement stems from a misunderstanding of what it is like to grow up in today’s world in comparison to how the previous generation grew up. Let’s take into consideration Gen Zers that have been criticized as lazy because they don’t see school as pivotal.

However, many Zoomers have been

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Lagos is the city that never sleeps. How will it sleep with bars, nightclubs, lounges and more staying open late – sometimes never closing. For those who hate the enjoy hunger strikes after a long night out partying or crave a midnight snack while out and about, below are five of the best eating establishments that never close. This list has something for everyone. All available 24 hours a day – you can find almost any meal after midnight in Lagos.

By Ayo Lawal

with

earning significant dollars online through various activities – isn’t that the end goal of schooling in the first place?

In the workplace, Zoomers have been stereotyped – You know exactly what I’m talking about, don’t you? “This is the problem with hiring Gen Z”. Guess what?

These are the words of an employer not willing to unlearn. As members of Gen Z get older and start to enter the workforce, new generational dynamics have to take place in the workplace. The challenges and innovations that certain demographic cohorts experienced growing up often shape their worldview and behaviour in distinct ways – This is a fact. Millennials and Gen Z are both younger generations that grew up with changing technology, but they have a few differences in how they think about work and approach essential tasks.

Outlook When making decisions, millennials have a more optimistic mindset than risk-averse Gen Zers. Gen Z witnessed the instability of the millennial generation and tends to be a little more cautious and focused on generating security through their choices. Millennials have a highly entrepreneurial and inventive mindset, while Zoomers are more interested in tested and well-established channels for success.

Longevity Millennials have faced many challenging periods when it comes to the job market.

They are adjusting to the idea of having a string of employers and jobs throughout their life instead of one steady career.

Millennials who feel unsatisfied with their current job are likely to look for a position at another employer. Gen Zers, on the other hand, tend to use their job as a starting point to learn about other roles.

Attention span Zoomers have shorter attention spans than millennials because of the consistent flow of distractions and information exposed to through technology. Younger millennials grew up with some of the same technology used by Gen Z, but it was much less pervasive.

Members of Gen Z are used to being bombarded with information through advertisements, videos and search engines. The development of the infinite scroll in the mid-2000s, where social

Eve After Dark.

As the name suggests, this spot is for after-dark hours. Open 24/7, and without a physical store, they deliver food and drinks anywhere in Lagos – at pocket-friendly rates. With a wide range of offerings on its menu, it’s a tested go-to for typical Nigerian dishes. Endorsed by your favourite public figures and influencers, there is no reason to stay starved in the wee hours of the morning with Eve After Dark.

media users can continuously scroll down their content feed and see an endless stream of posts, encouraged Gen Zers to spend less time on a single subject and more time processing as much information as possible.

Professionalism Ideas about professionalism are rapidly changing. Many millennials grew up understanding that certain features such as tattoos, piercings and casual clothing would prevent them from finding a job.

As workplace environments change to be more accepting and comfortable, members of Gen Z can be expected to break more boundaries when it comes to what is considered professional. Zoomers believe that their skills and character are more important than how they present themselves and may gravitate towards more casual and open work cultures.

Relationship with the internet Millennials have adapted to a techdriven lifestyle while Gen Zers were raised in it. Known as the first generation of “digital natives,” meaning that they learned, made friendships and grew up online, they have an intuitive understanding of how to use and manipulate the internet to accomplish their goals and are well-prepared to keep adapting alongside technology. Millennials may take longer to grasp new internet tools but are still eager to learn and enjoy knowing how and why web features work. Gen Z’s relationship with the internet also developed a global mindset because of how easily Zoomners could witness and interact with global events in real-time.

There have been loads of research about Gen Z, but one thing is constant; they are on course to soon become the largest, most racially and ethnically diverse generation. A generation that inherited a different kind of economy with a different set of opportunities. Making its presence felt in society, politics, and the workplace – it’s only right we illuminate them.

When I found out I would have a column on THISDAY Style, I knew what it had to be. Welcome to everything, Gen Z. We’d be bringing you some of the coolest Gen Zers, talking about issues affecting us and debunking everything you thought you knew. It’s about to be a great time!

Prime Chinese Restaurant.

If we know one thing to be true, it’s that Nigerians – Lagosians especially love a good Chinese meal. Luckily you don’t have to wait till lunchtime to get one. Located on Bishop Aboyade Cole Street, Victoria island – right in the heart of the nightlife scene in Lagos – Prime Chinese is a popular home to late-night troopers. The late-night menu includes all the restaurant’s most famous dishes, from crispy duck with pancakes to diced chicken in chilli sauce and even special fried rice/noodles. Need that late hour feast, head over to Prime Chinese. A midnight feast awaits.

Pro Tip: You want to place your order before getting there, especially from midnight until 6 am. Trust me; you’d marvel at the number of people also trying to get that early morning bite after a night out in Lasgidi. If you were here last December, you could undoubtedly relate.

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Food Quest Lagos.

On a quest to satisfy your midnight craving. Look no further than the self-proclaimed “Best Fast Food in Lagos”. Setting up shop in Chevron and catering to consumers within the Ikoyi-Ajah axis, it’s your best bet for mouth-watering burgers, wings, shawarma, pasta, fries and milkshakes. Our suggestion? Totally recommend the “Big Nasty Italiano Burger” – try it, and your taste buds will thank you. I’d be expecting your reviews!

By the way, they only open from Tuesdays - I mean, the club goes up from Tuesday, yeah?

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S yle Sunday, May 1, 2022 Vol. 22, No. 9852

Bowthorp Food Ville.

Getting to this store, you’d be wowed at the range of healthy food options Bowthorp Food Ville offers. Open 24/7 and located at Still Water garden road, Ikate, Lekki, they offer dine-in, take out & delivery options for parfaits, smoothies, healthy sandwiches and fruit salads. If you’re not about that fit-fam lifestyle, they also have an inviting menu of your favourite Nigerian grills and drinks.

What’s more interesting? It doubles as a superstore for your groceries.

ASAP Chops.

Ever craved ASAP meals while the rest of us were asleep?

Me too! Open for delivery and takeout; they pride themselves in the quick and efficient delivery of your orders – no matter the time of day. Are you hungry and looking for a quick fix? Pick up your phone, head over to their web page, and place your order.

Make sure you get the signature shawarma -arguably one of the best in Lagos.

theayolawal@gmail.com

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Sunday, May 1, 2022 Vol. 22, No. 9852

PHOTO CREDIT: JOLAOSO WASIU ADEBAYO

COVER

S yle Sunday, May 1, 2022 Vol. 22, No. 9852

When Mai Atafo decided to leave a thriving marketing career at Diageo to pursue his dreams of a career in fashion, many were unsure about this decision. But Mai had a vision and was determined to see it through. He started as an editor at Genevieve magazine to get a foot into the fashion industry, then got his big break when he dressed Fuji legend Pasuma and beauty queen Omowunmi Akinnifesi for ‘Celebrity Takes Two’, a reality dance TV show. Suddenly his name was on everyone’s lips, and in just two years, he was well on his way to dominating the scene. The rest is history.

Today, Mai is one of Nigeria’s most celebrated fashion designers sitting atop what he refers to as “a global brand with a contemporary African perspective and a Nigerian heritage.”

Recently his eponymous fashion brand witnessed a rebranding that saw its previous name Mai Atafo changed to ATAFO. “When people begin to attribute our well-tailored and designed pieces to the name ATAFO, without Mai Atafo as an intermediary, the vision for the name change will be fully achieved”.

For him, it’s all part of building a global brand which can potentially enable business collaborations in other areas like kidswear, streetwear, accessories, home and many more. ‘’I want to push ATAFO to a point it runs independently of me.’’

In this compelling sit down with our Executive Editor, KONYE CHELSEA NWABOGOR, he breaks down his growth process while highlighting the many challenges faced in the industry.

Since launching in 2010, you have maintained a prominent profile in the Nigerian fashion industry.

Why do you think you’ve been able to do this for this long without sacrificing your brand’s vision?

I will take this question as a compliment, so thank you. The key is remaining customer-focused and innovating in line with the ATAFO brand essence while constantly improving design, tailoring, and craftsmanship.

The most important factor which should never be overlooked is God. A couple of years ago, you announced a name change as part of your rebranding strategy, was this part of a technical process or purely aesthetics?

It is both and a lot more.

The idea is to build a global African fashion brand which is bigger than me as an individual. When people begin to attribute our well-tailored and designed pieces to the name ATAFO, without Mai Atafo as an intermediary, the vision for the name change will be fully achieved. The rebranding to ATAFO will enable creative and business collaboration in other areas like kidswear, streetwear, accessories, home etc.

MAI OH MAI! 14

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Let’s take it back to the beginning. Prior to this, you had a thriving career in marketing and branding. How did it all start?

Yes, I did have a career in brand marketing. It all started by making aso-oke waistcoats for weddings and then offering tailoring services for pretty much any garment my clients required—no aesthetic, technical knowledge, vision, or mission. I had to learn on the job. My last role was as a senior brand manager for Guinness foreign extra stout at Diageo managing. I started my fashion brand while still working at Diageo and managed both for three years before I resigned to focus on ATAFO. My big break was dressing Pasuma and Omowunmi Akinnifesi for ‘Celebrity takes two’, a reality dance Tv show.

Would you say your experience as a brand manager helped shape your brand into what it is today?

Yes, it did. I am invariably doing the same role, but the product changed from alcoholic beverages to fashion. Now, I have fewer resources, little to no budget, a constantly evolving team, and the burden of being the business owner.

So, what has it been like so far?

Although there have been countless challenges, I believe that

when we begin to harness the full potential of what is possible, it will be very rewarding.

2020 was a devastating year for most businesses, including fashion? Some are still trying to get back on their feet. What was it like for you?

It was a very bad year as we shut down for 12 straight weeks while still paying staff 30% of their wages. We are gradually getting back to normalcy. We did not seek alternatives income streams within the industry as nothing seemed right. We were still trying to understand what was going on. All things being equal, I am sure by Q3 2022, we will be balanced.

What permanent changes would you say the pandemic brought to the Nigerian fashion industry?

I may be oblivious, but I don’t think it brought about any significant permanent changes.

Last year you were noticeably absent from the runway? Was this a deliberate decision, and what plans do you have for fashion week

this year?

Yes, it was deliberate. I wanted to create a process that properly leverages the role of runway shows in promoting a new collection, as it is only a piece of the puzzle. I then asked myself. Can people quickly purchase what they have seen on the runway from anywhere in the world? How am I amplifying what was on the runway to my target audience not at the show? What percentage of the show The challenges that remain attendees are customers or potential customers? Is the look book ready? Is the same still include the editorial ready? What press has been respect for craft and what engaged? The list is endless. If I am ready, homegrown designers I will have a fashion show this year and bring to the table. There may be involved in Fashion Week but on my terms. is no proper support from In the twelve years since your brand’s launch, what challenges have you seen get better in the Nigerian fashion industry? Which challenges remain?

What has gotten better is that customers are more willing to buy from Nigerian brands. Designers are offering more to customers. There is a clear path for in-

the government, financial institutions, and investors.

Lack of power supply, skilled labour, logistics, career pipeline, production companies. This is another endless list.

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ternational customers and celebrities. The challenges that remain the same still include respect for craft and what homegrown designers bring to the table. There is no proper support from the government, financial institutions, and investors. Lack of power supply, skilled labour, logistics, career pipeline, production companies. This is another endless list.

Do you see your brand as having influenced young and upcoming designers?

Every now and there, I get messages from younger designers telling me how much of an inspiration I am to them, how I motivate them to do better and that the ATAFO is a standard worth emulating. In contrast, others just copy my stuff. Though wrong, I guess it can also be seen as an influence. I honestly think this question should be direct at the young and upcoming designers.

What are your honest thoughts on the Nigerian fashion industry? Do you feel Nigerian designers are sufficiently recognised on the global fashion scene? And does this recognition also reflect on their finances?

My honest opinion is that I do not think Nigerian designers are sufficiently recognised globally. That being said, how much are Nigerian designers doing to be globally recognised? Do Nigerian designers need globally recognition? What bodies and platforms should Nigerian designers be seeking recognition from? I think the major thing is first to decide if you are in fashion for the

Sunday, May 1, 2022 Vol. 22, No. 9852

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things you didn’t know about

Mai Atafo

The only language Mai Atafo spoke till he learnt to speak English was Yoruba.

2.

He graduated top in his department from University with a 2:1.

3.

He is a compere/MC and has hosted events for Etisalat, FCMB and VFD groups. He is also a voiceover artist with gigs for Glo, Guinness and Sound Music Video Awards.

4.

He has a song featuring Praiz and Waje titled Stay with me, with a star-studded video.

5.

He was head of content for Spice TV and Strategy director for an advertising agency, The Firehouse.

6.

He is the 6th from a large family of seven boys and two girls (one dad and one mum).

7.

His favourite thing to eat is peppered snails, an obsession.

8.

He sweats on his head when he eats.

9.

He is a good dancer and was once a beginner’s class salsa instructor.

10. He loves Music. He thought he would be a professional singer at some point. .........and that extra one!

11. Pasuma was the first celebrity he made an outfit for, a black tuxedo.

money or is it a social endeavour? Once we answer that, the next thing is to figure out what sells, who is buying and how to make them buy more regardless of where they are or push your artistic button to the point you get remarkable media mentions and popularity and not necessarily money. Lastly, you can do both, which I am sure is not the easiest fete for a Nigerian designer in practical sense.

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Let’s talk about expansion and growth. Do you think our indigenous brands can benefit from the investor backing many foreign brands have, or do you feel they should maintain their independence?

I firmly believe we can benefit from investor backing, especially when we know exactly what we want and are clear about the path to get there. For example, investor backing can enable me to get the expertise and finance I need to produce garments to the quality and quantity I want, have my garments distributed to where I have demand and even open stores in other parts of the world. It will help me get support from the right media and PR for the kind of awareness and conversation required.

Remaining independent will definitely slow down growth.

Would you describe ATAFO as a Nigerian, African, or global brand?

A global brand with a contemporary African perspective and a Nigerian heritage.

Is there anything about ATAFO you wish people knew more of?

ATAFO is not solely about Mai Atafo anymore. ATAFO makes the best suits in design, fit and craftsmanship comparable to any brand globally. ATAFO is a fashion brand with the highest level of impeccable tailoring at its heart. We are the only brand global that can boast of providing a designer’s touch to both brides and grooms at the same time. I should stop now!

(Smiles)

Do Nigerian designers need globally recognition?

What bodies and platforms should Nigerian designers be seeking recognition from? I think the major thing is first to decide if you are in fashion for the money or is it a social endeavour?

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What can we look forward to seeing from Mai in the near future?

I want to push ATAFO to a point it runs independently of me so that I can pursue goals in other facets of my life. For example, focusing on my creative ideation agency to serve more clients, developing a platform to empower people by sharing and educating about fashion, brand marketing, and entertainment and finally moving my movie scripts from paper to cinemas and TV screens.

I would also like to get more sleep in the near future.

THE MOST FASHIONABLE COLOURS THIS SEASON 17

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DESIGN

Have you all been looking through your wardrobes thinking you need to mix things up? You’re probably right because there has been a readjustment of colours for this season, and you can’t be left in the dark.

Lately, it’s been all about vibrance: the brighter the outfits, the better. As you may already know, summer is right around the corner and Nigeria; now a globally recognized fashion capital, isn’t left out in the rush to make a fashionable statement. The colours yellow, orange, lime/lemon green, purple and blue in numerous shades are making their way into designer’s spring/summer collections. That, in turn, is causing a stir on every level. No fabric choices are spared. All prints, silks, linen, lace and cotton have been instrumental in creating the brightest outfits right now.

Without further ado, here are the trendiest colours making waves at the moment according to local and international street styles, runway shows, designer look books, and campaigns that dictate the way to go.

Feel free to thank me later for this scoop! *Wink*

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Sunday, May 1, 2022 Vol. 22, No. 9852

YELLOW Known to be one of the most vibrant colours of all, yellow certainly represents the sun: bright and cheerful and infused with a lot of energy.

It can be inviting, warm and draws attention, which should be precisely what you’re looking for in your clothing and accessories this season. There are hundreds of yellow shades, each of which brings positivity, spontaneity and creativity.

As beautiful as yellow is, not everyone can handle its boldness, especially in the area of make-up, but as a topto-bottom look or even in pieces, it’s absolutely stunning.

LIME/LEMON GREEN This colour is undoubtedly a showstopper because of its radiance. A mix of yellow and green, it has a fresh, almost fruity feeling, which works perfectly on clothing and accessories.

Lime green can be paired with dark colours like deep blue or purple; it is also equally good with lighter colours like white, beige or a variety of browns because it works with make-up used as an eyeliner or eye shadow, depending on your taste.

PURPLE Often associated with royalty, everyone widely appreciates purple. Its palette ranges from lighter hues like periwinkle and lilac to violet. The colour captures a moment of healing from stranger times when the world was in isolation. The different shades of purple can easily be paired with other colours without interrupting or being interrupted, which comes as a surprise because it couldn’t have ever been assumed to be so flexible. When worn as an accessory or a complete ensemble, the aristocracy that comes with it is unmatched.

ORANGE By far one of the most used colours this season, its presence has definitely been felt. Such a calming but electric colour, orange exudes positive energy and happiness wherever it’s used. It should be said that there are many shades of orange, so there is certainly a variety to select from. However, if you’re still on the page of causing a scene, you should go for the hottest orange you see. That would do the trick – although a lighter shade like tangerine would do tremendously well, too, if styled properly. Even though orange looks good worn all over, it can be rather daring, unlike when used sparingly - as a jacket, trousers, accessories and shoes. Please don’t shy away from using it as make-up too!

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HUES OF BLUE There is no escaping blue, given that it’s all over the place this season. Being one of the most natural colours, it comes in over a hundred shades, and we can’t get enough of it as an option.

Regardless of if it is in denim or chiffon form, blue always plays its part in balancing a look. This hue is currently adding value from sky blue to azure and the popular cerulean. There’s also the option of going monochrome with blue down to your shoes while still looking fabulous.

DESIGN

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EXUBERANCE

THIS WEEK IN

Entertainment

WIZKID GETS A MILLIONDOLLAR PERFORMANCE FEE TO HEADLINE ROLLING LOUD FESTIVAL

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inger, songwriter, and performer Ayodeji Balogun, popularly known as Wizkid, has revealed that he would be paid a million dollars to headline at this year’s Rolling Loud festival in Toronto, Canada.

He posted on his Instagram story that he was paid a whopping one million dollars to perform at the event, which is regarded as the world’s largest hip-hop festival. He wrote: Afro Nigga! $1 Million to pop out The Grammy-nominated Afrobeats superstar will be headlining one of the Rolling Loud festivals in Toronto, which is scheduled to take place from September 9th to 11th, 2022, alongside Nigerian-British rapper Dave and American rapper Future.

Nigeria’s Rema is also billed to perform at the festival.

Founded in Miami in 2015 by Matt Zingler and Tariq Cherif, the Rolling Loud Festival has expanded to include events in other countries. The Canada edition will mark the event’s debut in the North American country, a development the organisers have described as “the beginning of something beautiful for the city” of Toronto.

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BURNA BOY DISCUSSES ‘’MOMAGER’, TWICE AS TALL AND HIS NEXT MUSIC PROJECT ON THE DAILY SHOW” WITH TREVOR NOAH

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urna Boy was recently a guest on “The Daily Show” hosted by Trevor Noah, and they had so much to talk about and catch up on.

The Grammy winner discussed making his critically acclaimed album “Twice As Tall” on Zoom, having his mum, Bose Ogulu, as his manager, and becoming the first Nigerian artist to sell out Madison Square Garden.

Hinting at his next music project and the release date, he said, “It’s going to come out on a day everyone celebrates for themselves when it’s their own day.” Trevor replied, “Okay, I don’t know what that means, but I feel it.

You have just left me with a riddle to figure out. I’m like, is it a Friday, is it a birthday, is it a Sunday?…depends on the day you celebrate what you do.” Burna Boy added, “It’s not what you do. It’s not everybody in the world that has a job, you know. But this, everybody, has it. Everybody has a day to celebrate

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WHY YOU SHOULD INCLUDE

ACIDS IN YOUR SKINCARE ROUTINE

When we hear the word acids, the image of scary bubbly liquids in lab test tubes comes to mind. While this can be true, when acids are used in the proper concentrate, they are beneficial ingredients in skincare. They are the magic components in skincare used to fight acne, ageing, dark spot, uneven skin tone and many more skin issues.

With so many acids on the market, it can be a little daunting and tasking to know what acid to use for what skin condition, but when you know, then the world of acid is your oyster.

Acids are very beneficial in skincare. They treat and prevent acne, act as a gentle exfoliator, remove dead skin cells that clog pores, clear pores to leave the skin fresh and glowing, and act as an antioxidant to treat and prevent wrinkles and much more.

By Funke Babs - Kufeji JACKIE AINA

Beta Hydroxy Acid (BHAs)

Types of Acids and their uses

THE ORDINARY LACTIC ACID

Alpha Hydroxy Acids (AHAs) AHAs are very common in skin care products and for a good reason too. Though there are many types of AHAs, the most popular are Lactic, Tartaric and Glycolic acid. These acids are best known for their replenishing and exfoliating properties, and they are found in fruit, sugar cane and milk.

Lactic acid is found in dairy products. It’s the ingredient that gives yoghurt and soured milk that distinctive tang.

Dairy products have been used by people worldwide to soften and beautify the skin.

Glycolic acid is a neutralised AHA suitable for regular skincare products used at home.

The tiny molecules make glycolic acid an excellent treatment for blackheads and oily skin.

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Tartaric acid is WISHTREND MANDELIC ACID another gentle AHA and is a completely natural fruit acid. It has antioxidant and exfoliating properties and can be found in skincare products used for reducing fine lines and wrinkles, hyperpigmentation, acne, large pores, and dull/uneven skin tone.

THE ORDINARY SALICYLIC ACID SOLUTION

Beta Hydroxy Acids are acids predominantly made up of salicylic acid. This acid is found naturally in the tree white willow. Whilst both AHAs and BHAs are chemical exfoliators; they treat different skin problems.

AHAs are ideal for those concerned with ageing skin, and BHAs are best for those on the oily side of the skincare spectrum who struggle with acne, blackheads and milia.

Salicylic acid is the most common BHA and also the strongest. Its large molecule size and anti-inflammatory nature make it gentle on the skin.

Betaine salicylate is a mixture of salicylic acid and betaine (a hydrating amino acid derived from sugar beets). It’s a gentler alternative to Salicylic acid.

Salix alba or willow bark extract natural BHA derived from willow bark. The salicin content converts into salicylic acid, but it is much weaker (so it won’t give you as dramatic results).

Other Acids

REN AHA LOTION TONIQUE

Mandelic acid PETER THOMAS ROTH GYLCOLIC ACIDS is derived from almond extracts. They can be combined with other AHAs to increase exfoliation. Used alone, the acid may improve texture and pore size.

NATURIUM AZELAIC ACID

Azelaic acid is great for fighting acne. It can be found in many prescription-only creams. It keeps pores clear, kills bacteria, and reduces inflammation. It is also a skinlightening agent useful for fading post-acne marks and hyperpigmentation. It’s frequently combined with retinoids as a milder alternative to hydroquinone.

Kojic Acid is produced by bacteria used in the fermentation of rice for the production of sake. Thanks to its whitening and anti-ageing properties, it’s a popular ingredient in Asian skincare products.

Unfortunately, it’s a bit irritating to the skin — but very effective.