THISDAY STYLE MAGAZINE 12TH JANUARY 2025

...NOT IN THISDAY STYLE? THEN YOU’RE NOT IN STYLE

SUNDAY, JANUARY 12, 2025

LAYI WASABI MO ABUDU

POWER PLAYERS

ADEMOLA LOOKMAN

OF

2025

GOV DAUDA LAWAL

HANNATU MUSAWA

ALIKO DANGOTE

GOV BABAJIDE SANWO-OLU BURNA BOY NGOZI OKONJO IWEALA

www.access-armpensions.com

Sunday, January 12, 2025 Vol. 22, No. 10834

EDITOR’S LETTER

COVER NOTE

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CONTENT

he past few years— especially 2023 and 2024—have been a whirlwind of political transformations, creative awakenings, technological leaps, and social consciousness.

While vibrant music stars like Burna Boy and Davido captured global audiences, leaders in governance, civil society, healthcare, fashion, sports, and beyond were quietly blazing trails that promise to redefine what it means to be Nigerian on the world stage.

Society

OANDO CELEBRATES 30TH ANNIVERSARY WITH A GRAND ‘SYMPHONY OF SUCCESS’ PARTY AT EKO HOTEL

Energy giant Oando Plc marked its 30th anniversary in grand style with an elegant celebration tagged ‘Symphony of Success’ at the prestigious Eko Hotel Convention Centre in Lagos.

Irenitemi Somuyiwa and Thabo Mbeha Tie the Knot

S yle

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Lifestyle & Fashion The Future of Nigerian Fashion: Predictions for 2025 10 Habits Of A Stylish Woman Ladies in their 40s: What LifeChanging Decisions Are You Making This Year?

Get Re-Energized for 2025!

EXECUTIVE EDITOR

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KONYE NWABOGOR 08111847087 DEPUTY EXECUTIVE EDITOR

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OLUFUNKE BABS-KUFEJI 08111847086

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SENIOR DESIGNER MATHIAS ARCHIBONG 07054965500 CONTRIBUTORS AYO LAWAL

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BUKOLA AMOBOYE PHOTOGRAPHER

Beauty Trends to Embrace in 2025

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TY BELLO DIRECTOR, PRINT PRODUCTION

23 @thisdaystyle |

CHUKS ONWUDINJO 08077092196

RENDOLL

EXECUTIVE EDITOR

Making a Difference

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here’s something profoundly beautiful about watching people dedicate their lives to serving others.

Whether through their art, talent, or leadership, it takes a certain kind of grace—and an endless well of courage—to show up for others, to be someone who people turn to for inspiration, guidance, or strength. Sometimes, it’s through a bold decision to lead, and other times, it’s through the quiet power of creating art that offers an escape from the chaos of everyday life. You hear it in the musician who pours their heart out on stage, And you sense it in the leader who meets every morning with a renewed determination to champion those who put their trust in them—reminding us that any position of influence can serve as a profound force for good.

This week’s cover feature is dedicated to the culture shapers. The ones who understand that what they do today holds the power to impact tomorrow. They are the artists, leaders, and innovators who aren’t just chasing personal accolades — they’re building bridges, pushing boundaries, and creating movements that will shape 2025 and beyond.

These are the individuals whose efforts resonate long after the applause dies down. They leave a mark in their respective spaces and remind us all of the importance of showing up. Not for the spotlight but for the people who are watching, learning, and sometimes surviving through their work.

Here’s a random truth you all might not have realised. We’re all culture shapers in our own way.

We may not all be on stages, in boardrooms, or gracing magazine covers, but everyone contributes to the culture around us. It’s in the way we interact with others. In the conversations we start, the causes we champion, and even in the way we show kindness in a world that can sometimes feel relentless.

These are the tiny ripples that can grow into transformative waves.

Also, in this edition, our team has put together predictions for the fashion industry this year—and trust me, they’ve left no stone unturned. We talk about everything from sustainability becoming non-negotiable to emerging new and competitive brands. And that’s exciting, isn’t it? At its core, fashion is no longer just about trends but about telling stories that matter.

So, how’s January going for you so far? It’s always a tricky month — half the time, we’re still shaking off the holiday hangover, and the other half, we’re trying to keep up with new routines. But no pressure. Whatever you didn’t get right in the first few days of the year, there’s still time to course-correct.

The year is just beginning. Let’s make it count.

Here’s to a brilliant start to 2025. Cheers to showing up in whatever way we can and shaping the culture — for ourselves, each other, and those watching.

Love,

Konye

@thisdaystyleon | www.thisdaystyle.ng

BY 2025, MORE NIGERIAN DESIGNERS WILL ADOPT ECOFRIENDLY PRACTICES, FROM USING LOCALLY SOURCED MATERIALS TO MINIMISING WASTE IN PRODUCTION

WANNIFUGA ON THE RUNWAY

THE FUTURE OF NIGERIAN FASHION: PREDICTIONS FOR 2025 It’s 2025, and the Nigerian fashion scene is gearing up for another extraordinary chapter, one that promises to elevate its status on the world stage. What does the future hold for this dynamic industry? Let’s explore some bold possibilities for 2025 and beyond.

1. Emergence of New and Competitive Designers The fashion scene in Nigeria has long been dominated by established names, but a fresh wave of designers is set to disrupt the landscape. These emerging talents, armed with innovative ideas and a deep understanding of global trends, will likely redefine fashion norms. Expect bold designs, unorthodox approaches, and collections that challenge the status quo. These newcomers will not only carve out space for themselves but also keep veterans on their toes, ensuring the industry stays vibrant and competitive.

2. Rise of Stand-Alone Fashion Shows Gone are the days when Nigerian fashion was confined to collective platforms like Lagos Fashion Week or Arise Fashion Week. By 2025, more designers will host their own stand-alone fashion shows, curating exclusive experiences that reflect their brand identities. These tailored events will allow designers to connect deeply with their audiences, showcase their collections in unique ways, and set themselves apart from the crowd. Think rooftop runways, beach catwalks, or shows in heritage sites—Nigeria’s designers are about to get even more imaginative.

overhead costs of physical stores.

6. Recognition for Designers Beyond Lagos For too long, Lagos has been the epicentre of Nigerian fashion. However, by 2025, designers from other states—Abuja, Enugu, Kano, Port Harcourt, and beyond—will gain the recognition they deserve.

This decentralisation will infuse fresh perspectives into the industry as designers from these regions bring their unique cultural influences and untapped creativity to the forefront. Expect vibrant collections inspired by local textiles, folklore, and traditions that enrich the Nigerian fashion narrative.

7. Social Media: The Ultimate Propeller Social media will continue to be the heartbeat of the Nigerian fashion industry. Platforms like Instagram, TikTok, and even the next-gen apps that may emerge will serve as marketing tools, showrooms, and networking hubs.

Influencers will play a pivotal role in amplifying Nigerian fashion, while brands will lean into short-form video content to showcase their pieces. Hashtags like #MadeInNigeria and viral challenges will keep the industry buzzing and trending globally.

3. More International Audience and Recognition Nigeria’s fashion industry has already garnered international attention, with names like Lisa Folawiyo and Kenneth Ize making waves globally. By 2025, this trend will skyrocket. Expect more Nigerian designers to showcase at global fashion capitals like Paris, Milan, and New York. With the rise of cultural appreciation and the global appetite for authentic African aesthetics, Nigerian designs will grace more international red carpets, editorials, and closets.

8. A Surge in Sustainable Practices Sustainability is no longer just a buzzword—it’s becoming a necessity. By 2025, more Nigerian designers will adopt eco-friendly practices, from using locally sourced materials to minimising waste in production. Brands will prioritise transparency, educate their customers about ethical practices, and cater to the growing demand for sustainable fashion. This shift will protect the environment and position Nigerian designers as leaders in the global movement toward responsible fashion.

4. Global Retail Shops Featuring Nigerian Brands The demand for Nigerian fashion is no longer confined to local markets or African diasporic communities. By 2025, we anticipate seeing more Nigerian brands stocked in global retail shops, from high-end boutiques in London to department stores in Dubai. This will elevate the perception of Nigerian fashion and open doors for local designers to compete on the global stage, placing Nigeria firmly on the map as a fashion powerhouse.

9. Fashion Education on the Rise With the growing popularity of Nigerian fashion, there will be a corresponding rise in institutions offering specialised courses in design, styling, and fashion business. These academies will nurture the next generation of talent, equipping them with the skills to compete locally and internationally. By 2025, we may see Nigerian fashion schools partnering with global institutions for exchange programs, giving students broader exposure.

5. E-commerce as the New Frontier The e-commerce boom that started years ago will continue to gain momentum. By 2025, Nigerian fashion brands will have more robust online presences, complete with seamless shopping experiences and international shipping options. With digital payments becoming increasingly accessible, shopping Nigerian fashion will be very easy. This accessibility will also empower smaller brands to reach a global audience without the

10. Fashion as a Catalyst for National Identity Fashion has always been a powerful medium for storytelling, and by 2025, Nigerian designers will lean even further into using their art to reflect national pride. Collections will draw from historical narratives, cultural icons, and sociopolitical themes, serving as a bridge between tradition and modernity. This renewed emphasis on identity will solidify Nigerian fashion’s role as an industry and a cultural movement.

SOCIAL MEDIA FASHION INFLUENCERS WILL CONTINUE TO PLAY PLAY A PIVOTAL ROLE IN AMPLIFYING NIGERIAN FASHION

BANKE KUKU

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Sunday, January 12, 2025 Vol. 22, No. 10834

Sunday, January 12, 2025 Vol. 22, No. 10834

Originals

FASHION WEEK

CAT W A L K

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SUBSCRIBE TODAY AND STREAM AN ALL ACCESS PASS INTO AFRICA’S MOST GLAMOROUS RUNWAY ONLY ON WWW.ARISEPLAY.COM

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Sunday, January 12, 2025 Vol. 22, No. 10834

Sunday, January 12, 2025 Vol. 22, No. 10834

Oando Celebrates 30th Anniversary with a Grand ‘Symphony of Success’ Party at Eko Hotel

SAM IWAUAJOKU

OFOVWE AIG-IMOUKHUEDE, BOLA TINUBU, AND AIGBOJE AIG-IMOUKHUEDE

ASA

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nergy giant Oando Plc marked its 30th anniversary in grand style with an elegant celebration tagged ‘Symphony of Success’ at the prestigious Eko Hotel Convention Centre in Lagos. The landmark event brought together an array of dignitaries from across various sectors, including governors, ministers, captains of industries, and other notable figures, reflecting the company’s prominent role in Nigeria’s energy landscape.

JITE OKOLOKO, GOV. DAPO ABIODUN, GOV. SANWO OLU, CHIEF (MRS.) BINTU-FATIMA TINUBU, WALE TINUBU & ALIKO DANGOTE The evening unfolded as a musical journey through sound, featuring captivating performances from some of Nigeria’s finest musical talents.

Guests were serenaded by the soulful Asa, the dynamic Fireboy, the legendary Tubaba, and the enigmatic Lagbaja, each delivering memorable sets celebrating Oando’s three decades of resilience and innovation.

However, the undisputed highlight of the night was a rare appearance by Nigeria’s Big Three— Wizkid, Burna Boy, and Davido—who took turns electrifying the audience with their chart-topping hits.

The 30th-anniversary celebration comes on the heels of a major milestone for Oando—its recent acquisition of Nigerian Agip Oil Company (NAOC) from Italian oil giant ENI. This strategic acquisition marks a significant leap in Oando’s growth trajectory, positioning the company as a formidable player in Nigeria’s energy sector.

TONY ELUMELU

BURNA BOY WIZKID

FOLLY COKER AND TOKUNBOR GEORGE TAYLOR

OBIAGELI OKEKE

ADEMOLA AKINRELE

DAVIDO

OMAMOFE BOYO AND JITE OKOLOKO

SURESH AND KAVITA CHELLARAM

OLUMIDE AKPATA

NNEKA NDIOMU & BOLA TINUBU ADEYEMI OREAGBA AND FAROUQ OREAGBA

OLAYEMI OLOMO AND HADIZA ADUKONU

ELIZABETH OFILI AND OBEHI OJEAGA

MICHAEL AND DIDI EJEKAM

TONY ANNENIH AND LINDA EDOZIEN

YUTEE & JULIUS RONE

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OMAMOFE BOYO & KUNLE TINUBU

2BABA

ADEMOLA OGUNBANJO AND AKALAKA VONY OBAZEI

ZAINAB BELLO-BABALOLA

TOKUNBO GEORGE-TAYLOR

FIREBOY DML

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Sunday, January 12, 2025 Vol. 22, No. 10834

Sunday, January 12, 2025 Vol. 22, No. 10834

ADACHUKWU OKAFO & GIDEON VESE

ADESEWA OWOKOLADE,DIEKOLOLAOLUWA ADEWALE & OLUWAPELUMI AMUSA

Irenitemi Somuyiwa and Thabo Mbeha Tie the Knot

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he union of two families across borders unfolded beautifully as former THISDAY Director of Corporate Services, Mr Gbayode Somuyiwa, celebrated the marriage of his daughter, Miss Irenitemi Somuyiwa, to Mr Thabo Mbeha from Botswana. The grand affair was a blend of cultures, elegance, and heartfelt joy, capturing the essence of a truly remarkable wedding.

The ceremonies kicked off with a vibrant traditional engagement, followed by the church solemnization, which took place at the Daystar Christian Centre in Oregun, Lagos.

The celebrations culminated in an exquisite wedding reception that brought a touch of opulence and sophistication.

Dignitaries from various sectors graced the occasion, adding to its prestige.

Guests included notable corporate and media personalities, many of whom shared warm wishes and celebrated the couple’s love story.

GEORGE & PHUTHOLOGO MBEHA(GROOM’S PARENTS) &, GBAYODE & YEMISI SOMUYIWA (BRIDE’S PARENT)

OMONON AKUGHA, COL. OLAJIDE SHELLE (RTD)

THABO & IRENITEMI MBEHA

PRINCE NDUKA OBAIGBENA, YUSUPH OLANIYONU, GBAYODE SOMUYIWA, ENIOLA BELLO & CHIKE OGEAH

MRS FLORENCE AJUFO, MRS OREOLUWA AKINDE AND MRS HELEN OGBOLU

DR YINKA SUBERU

SIMI SOMUYIWA

ADEBISI & JULIE. ADEGBUYI

OGADIMILE MONAMO AND CHRISTOPHER MBEHA

FUNMI ODUWOLE, BRIDE’S MOTHER, YEMISI SOMUYIWA, ADETOUN ODEJIMI, FOLASHADE LATONA AND JULIE ADEGBUYI

ADENIKE EWUYEMI AND JULIE ADEGBUYI

TSHIAMO, THATO & TLOTLO MBEHA (THE GROOM’S SISTERS)

KEBITSAONE & THANDIE RAMAROTHO

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BIMPE SHELLE AND DARE MAYOWA

ADESHINA ARULOGUN, BUNMI OMOSEINDEMI AND ABIOLA EWUYEMI

BAYONLE AKINTIMEHIN

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Sunday, January 12, 2025 Vol. 22, No. 10834

10 HABITS OF A STYLISH WOMAN Style has little to do with a hefty bank account or wearing the latest designer trends. The most stylish women in the world aren’t necessarily the ones draped head to toe in labels.

Their magic lies in the way they carry themselves, their attention to detail, and the thoughtful habits that make them stand out. You’ve probably met that one woman who always looks effortlessly chic—whether she’s grocery shopping in jeans or attending a gala. What’s her secret? It’s all in her habits.

Here are 10 habits of a stylish woman that prove style is about mindset, not money.

1. She Knows Her Signature Style Stylish women don’t jump on every trend. Instead, they know what works for them and stick to it. Audrey Hepburn had her pixie cut and black turtleneck. Victoria Beckham swears by structured tailoring. A stylish woman understands her body type, personal taste, and lifestyle and crafts a wardrobe that reflects that identity. Whether it’s a love for monochrome or bold prints, her style always feels authentic.

Sunday, January 12, 2025 Vol. 22, No. 10834

Takeaway: You don’t need to visit a high-end salon every week, but basic grooming routines make all the difference. Never underestimate the power of a great hairstyle and glowing skin.

OZINNA ANUMUDU

Takeaway: Invest in timeless accessories.

A classic leather handbag, quality shoes, and chic sunglasses can make even the most basic outfit look luxe.

TOKE MAKINWA AND TIWA SAVAGE

6. She Takes Care of Her Clothes Style isn’t just about what you wear; it’s about how you care for your clothes. A stylish woman is meticulous about maintaining her wardrobe. She steams her clothes to keep them wrinkle-free, stores them properly, and repairs them when needed. You’ll never catch her with a missing button or a scuffed shoe.

Takeaway: Treat your clothes with care.

Quality items will last longer if you invest time in maintaining them.

MENA IMASEKHA

8. She Mixes High and Low Fashion Effortlessly A stylish woman doesn’t feel the need to wear designer brands head-to-toe. She knows how to mix high-end pieces with budget-friendly finds to create a unique and sophisticated look.

2. She Prioritises Fit Over Brand A stylish woman knows that the perfect fit can elevate even the most affordable outfit. She understands that a simple white shirt looks incredible when tailored to perfection, while an ill-fitting designer dress will never do her justice.

She invests in alterations because she knows the power of a well-fitted garment.

Takeaway: It’s not about where you shop but how you put your outfit together. Mix and match to create something uniquely yours.

Takeaway: The next time you buy clothes, ask yourself: “Does this fit like it was made for me?” If not, get it tailored. It’s a game-changer.

9. She Dresses for Herself, Not Others Stylish women don’t dress to impress others.

They dress for themselves. They choose outfits that make them feel powerful, comfortable, and confident. Their style is an expression of their personality, not an attempt to fit into society’s expectations.

Takeaway: Dress in a way that makes you feel your best. When you’re comfortable in your own skin, it shows.

UTIBE RONE AND NNENNA OKOYE

Takeaway: Declutter your wardrobe regularly. Keep only the items you love and that make you feel confident.

10. She Finds Inspiration Everywhere A stylish woman is always looking for inspiration. She reads fashion magazines, observes street style, and even studies art or architecture.

But she doesn’t copy looks—she adapts what inspires her to fit her personal style.

4. She Pays Attention to Grooming A stylish woman knows that her clothes are only part of the package. Her grooming is always on point—clean, wellmanicured nails, glowing skin, and healthy, well-maintained hair. Her polished appearance makes a statement even when she’s rocking a casual look.

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7. She Has Confidence in Spades Style is nothing without confidence. The most stylish woman in the room isn’t always the one wearing the most expensive outfit—it’s the one who owns her look and wears it with confidence.

Whether she’s dressed up or down, her energy speaks volumes. She walks into a room, knowing she’s made the right fashion choices for herself.

Takeaway: Confidence is your best accessory. Own your look and watch how others take notice.

BANKE KUKU

Takeaway: Find your signature look and own it. You’ll save yourself time and money by investing in pieces that align with your style, instead of chasing trends.

3. She Keeps Her Wardrobe Curated Less is more. The stylish woman’s wardrobe isn’t overflowing with clothes she never wears. Instead, she curates her pieces with intention. She has a capsule wardrobe of versatile, timeless items that can be mixed and matched effortlessly. Think quality basics: a well-fitted blazer, classic jeans, a little black dress, and chic footwear.

5. She Understands the Power of Accessories Stylish women elevate their outfits with accessories. A statement belt, a bold pair of sunglasses, or a delicate gold necklace can transform a simple look into something unforgettable. They don’t overdo it—one or two key accessories are enough to add personality to their ensemble.

Takeaway: Stay curious and open-minded. Inspiration can come from the unlikeliest places. Make it your own.

EZINNE CHINKATA

L A D I E S I N YO U R 4 0 S

WHAT LIFE-CHANGING DECISIONS ARE YOU MAKING THIS YEAR? There’s something undeniably powerful about a woman in her 40s. It’s the decade where clarity meets confidence — a time when the lessons learned in your 20s and 30s evolve into a quiet, unstoppable force. If you’ve hit 40, chances are, you’ve been through it all: love, heartbreak, career wins, career detours, motherhood (or not), loss, and rediscovery. But the beauty of your 40s is that it’s also the perfect time to ask yourself: What next? What life-changing decisions do you need to make this year to truly live on your terms?

Let’s face it — by 40, you’ve earned the right to say no to things that no longer serve you. It’s no longer about fitting in or pleasing everyone. Instead, it’s about aligning your life with what makes you feel alive. Whether it’s changing careers, prioritising your health, ending toxic relationships, or simply saying yes to adventure, this decade is about shaking things up. So, what’s on your list?

Here are some bold, brave, and necessary life-changing decisions women in their 40s are making this year — maybe it’s time you joined in 1. Prioritising Yourself Without Guilt Let’s start with the one decision most women struggle with — putting themselves first. For decades, you’ve likely put everyone else’s needs above yours — your kids, partner, family, colleagues. But ladies, it’s time to reclaim your time.

Prioritising yourself doesn’t make you selfish; it makes you healthier, happier, and more present. Remember: self-care isn’t a luxury; it’s a necessity.

2. Redefining Success For many women in their 40s, success starts to take on a new meaning. It’s no longer about chasing titles or pleasing society’s expectations. It’s about fulfilment, purpose, and peace of mind.

The decision to pivot careers in your 40s might sound risky, but for many women, it’s the leap that finally brings them joy. It’s the reminder that it’s never too late to start something new.

It’s not just about quitting bad habits. Women in their 40s are also embracing fitness routines, therapy, and healthier diets — not to look good in a bikini but to feel strong, balanced, and whole.

5. Embracing Adventure and Saying Yes to Joy Your 40s are the perfect time to say yes to adventure — whether it’s travelling solo, learning a new skill, or finally ticking off that bucket list item you’ve put off for years.

In your 40s, you realise that life is too short to be boring. It’s time to stop waiting for the perfect moment and start creating those moments yourself.

SHANNAE INGLETON SMITH AND MONICA AWE ETUK

3. Ending Relationships That No Longer Serve You There’s a certain freedom that comes with turning 40 — and one of the biggest life-changing decisions women make is letting go of toxic relationships.

Whether it’s a draining friendship, an unfulfilling marriage, or a family dynamic that’s holding you back, your 40s give you the courage to say, “Enough.”

Letting go isn’t easy, but it’s necessary for growth. In your 40s, you realise that your energy is precious, and you can’t afford to waste it on people who don’t add value to your life.

4. Prioritising Health (Finally!)

Health — both mental and physical — becomes a major priority in your 40s. It’s no longer just about aesthetics; it’s about longevity and quality of life.

For many women, this means making significant lifestyle changes.

It’s no longer about fitting in or pleasing everyone. Instead, it’s about aligning your life with what makes you feel alive.

Whether it’s changing careers, prioritising your health, ending toxic relationships, or simply saying yes to adventure, this decade is about shaking things up.

6. Learning to Live Unapologetically Perhaps the biggest lifechanging decision women are making in their 40s is learning to live unapologetically. You don’t need to justify your choices, explain your boundaries, or seek approval.

You’ve earned the right to live life on your terms.

5. Financial Freedom: Making Money Moves By 40, many women have made enough financial mistakes to know what works and what doesn’t. This year, the focus is on achieving financial freedom. Women are making decisions that reflect long-term security and independence.

For some, it means starting side hustles.

For others, it’s investing in properties, stocks, or businesses they believe in. And for a few, it’s about setting boundaries with family and friends who see them as financial safety nets.

Women are also learning to say no to unnecessary spending and yes to longterm investments that build wealth. They’re making money moves that will secure their futures.

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Sunday, January 12, 2025 Vol. 22, No. 10834

POWER PLAYERS 2025 CULTURE SHAPERS OFOF 2025

The past few years—especially 2023 and 2024—have been a whirlwind of political transformations, creative awakenings, technological leaps, and social consciousness. While vibrant music stars like Burna Boy and Davido captured global audiences, leaders in governance, civil society, healthcare, fashion, sports, and beyond were quietly blazing trails that promise to redefine what it means to be Nigerian on the world stage.

This week, we are casting a spotlight on the individuals who have left an indelible mark in their fields in the last year, forging the path to a more dynamic, inclusive, and innovative Nigeria in 2025. From leaders challenging the status quo to tech entrepreneurs transforming old systems, these men and women excel in their respective endeavours and embody Nigeria’s resilience and reinvention spirit. They are Culture Shapers—a term that resonates beyond celebrity to encompass people leveraging their expertise for collective progress. Whether their influence is felt locally or resonates around the globe, each figure represents the possibility for a nation whose youthful population and vibrant diaspora continue to push it toward uncharted frontiers.

LEADERSHIP & GOVERNANCE Ngozi Okonjo-Iweala

Director-General of the WTO In 2024, Dr. Ngozi Okonjo-Iweala made headlines once again when she was reappointed for a second term as the Director-General of the World Trade Organization (WTO). Having already served as Nigeria’s Finance Minister and coordinated the country’s economy, Okonjo-Iweala carried her reputation for efficiency and reform to the global stage. Her leadership at the WTO places Nigeria at the centre of international trade negotiations, ensuring that African nations are not sidelined but instead become integral contributors to policy formation.

Zacch Adedeji

Executive Chairman, Federal Inland Revenue Service (FIRS) The tax boss has taken Nigeria’s tax administration from “business as usual” to record-breaking heights. When Adedeji assumed office on September 15, 2023, he found an agency ready for change, though few could have predicted the sweeping reforms he would implement.

Early on, Adedeji restructured the FIRS, fostering an environment of efficiency, transparency, and people-centred service. This overhaul wasn’t merely about meeting revenue targets but establishing a system that worked for both government and citizens. Under his leadership, the FIRS exceeded its 2023 revenue goal of N11.55 trillion in less than a year, collecting N12.36 trillion and setting a new quarterly record of N3.94 trillion in early 2024. These milestones don’t just bode well for the country’s fiscal health; they lay the groundwork for a stable, vibrant economy by 2025.

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Sunday, January 12, 2025 Vol. 22, No. 10834

Olubunmi Tunji-Ojo

Minister of Interior As Minister of Interior in 2024, Hon. Bunmi Tunji-Ojo steered Nigeria’s immigration policies into more efficient territory.

Determined to address the notoriously cumbersome process of acquiring international passports, he introduced streamlined systems that reduced wait times and bureaucratic red tape.

One of the minister’s most forward-thinking announcements was the federal government’s plan to launch a contactless passport application service by January 2025. Already piloted successfully in Canada, this service aims to simplify passport applications in four Nigerian states and key international locations, including the United States, the United Kingdom, Italy, and France. If fully realised, the program will ease the process for millions of Nigerians—both within the country and in the diaspora—who often require rapid travel documentation for business, education, or family emergencies.

Dr. Alex Otti

Governor of Abia State

Babajide Sanwo-Olu

Governor of Lagos State No conversation about transformative leadership in Nigeria is complete without mentioning Governor Babajide Sanwo-Olu of Lagos State. Throughout 2023 and into 2024, Sanwo-Olu implemented far-reaching infrastructural improvements, modernising Lagos’s public transportation systems and extending housing initiatives in low-income communities. Most notably, 2024 saw the inauguration of two rail projects: the Red Rail Line from Oyingbo to Agbado and the Lagos Blue Line rail system connecting Marina to Mile 2. Experts believe these achievements are a roadmap for other Nigerian states looking to solve the twin challenges of congested cities and strained public infrastructure. As 2025 progresses, the continued expansion of mass transit systems and urban regeneration projects may position Lagos as a model African megacity, demonstrating effective governance’s role in balancing economic prosperity with sustainable development.

Aliko Dangote

Founder and President/Chief Executive of the Dangote Group Recognised within and beyond Nigeria’s borders, Aliko Dangote has solidified his reputation as a global business leader. In 2024, one of his most remarkable achievements—the Dangote Petroleum Refinery—began contributing significantly to Nigeria’s energy selfsufficiency.

This project not only cements Dangote’s status as a cornerstone of African enterprise but also symbolises the potential of private-sector ingenuity to solve pressing national issues. As we move into 2025, economists project that Dangote’s refinery, running at full capacity, will not just compete with European refineries but also pave the way for Nigeria to become a net exporter of refined petroleum products. The ripple effect—improved trade balance, stabilised fuel prices, and job creation—will indelibly shape Nigeria’s economic narrative.

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Taking office with bold promises of transforming Abia State, Dr. Alex Otti has quickly made good on his pledge for a “rebuilding process.” Within his first year, Otti tackled core issues such as education, healthcare, and economic stability, galvanising the state’s resources to deliver tangible results. Insecurity, a concern that has plagued many Nigerian states, was addressed headon with Operation Crush and the Abia Security Trust Fund, strategies that have led to a notable decrease in crime. On the economic front, Otti has formed the Abia Global Economic Advisory Council and introduced incentives for local and foreign investors to enter the state.

Dauda Lawal

Governor of Zamfara State Governor Dauda Lawal took office in 2023 when Zamfara State was grappling with severe insecurity and a deteriorating educational system, among other issues. Yet, within a year, his administration had sparked transformative changes that had revitalised the state, showcasing the profound impact of focused leadership.

One of the most notable initiatives introduced by Governor Lawal is the Community Policing Initiative. This strategy has successfully partnered local volunteers with traditional law enforcement agencies to curb the rising wave of banditry.

This effort has significantly improved security, allowing for the reopening of rural markets and creating a safer environment for business and daily life. Education, another long-standing challenge, has seen a genuine revival Through the Zamfara Scholarship Rebirth project. With a renewed focus on security and education, Zamfara’s economic fortunes are shifting.

According to a recent BudgIT report, the state’s Internally Generated Revenue (IGR) ranking jumped from 36th in 2023 to 26th in 2024—a dramatic rise underscoring growing local confidence and investment. Should this trajectory continue, Zamfara will be more than just a state on the upswing; it might become the economic surprise story of 2025.

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Sunday, January 12, 2025 Vol. 22, No. 10834

Sunday, January 12, 2025 Vol. 22, No. 10834

Hannatu Musawa

Minister of Art, Culture, Tourism and Creative Economy When Hannatu Musawa took on the additional tourism portfolio in 2024, many in the creative and tourism sectors saw an opportunity for Nigeria to reimagine its global image. So far, she has been instrumental in promoting Nigerian film, fashion, music, and the arts—sectors that consistently attract international acclaim.

Among her policy successes is the expansion of funding and training programs for budding creators, a strategy designed to elevate local talents onto the global stage. Through robust collaborations with private stakeholders, Musawa’s ministry is building new platforms to showcase Nigerian art, film, and music. By 2025, experts predict that these initiatives will result in a sizable increase in cultural exports, bolstering tourism revenues and further entrenching Nigeria’s image as a cultural powerhouse.

ENTERTAINMENT AND POP CULTURE

Singer and Song Writer 2024 cemented Burna Boy’s status as a global icon. Named one of TIME magazine’s 100 most influential people, he graced the stage at the 2024 Grammys and became the first African artist to headline a show at Citi Field in New York City—an event that sold out.

Known for his socially conscious lyrics and vibrant performances, Burna Boy has broadened the global audience’s understanding of African artistry. With consistent Grammy nominations and high-profile performances, he’s proving that African artists can command some of the biggest stages worldwide. This trajectory is likely to continue in 2025, encouraging more global collaborations and further diversifying the soundscape of Afrobeats.

Jade Osiberu

Filmmaker and Actress In 2024, Funke Akindele shattered her own record for the fourth time with yet another blockbuster, Everybody Loves Jenifa, firmly establishing herself as the queen of Nigerian cinema. Over the years, she has consistently proven her ability to connect with a cross-section of Nigerian society through relatable storylines and comedic brilliance.

Her latest project, which is hailed as Nollywood’s highestgrossing movie of all time, signals the global appetite for Nigerian storytelling and cinematic excellence. Beyond boxoffice success, Akindele’s film productions engage hundreds of actors, crew members, and marketers—injecting life and capital into the local film ecosystem.

Filmmaker As a writer, director, and producer, Jade Osiberu has been behind critically acclaimed projects like Isoken (2017), Sugar Rush (2019), and Brotherhood (2022). Her film Gangs of Lagos, released exclusively on Amazon Prime Video, became the first Nigerian original to achieve such a milestone on a global streaming platform.

Osiberu’s three-year deal with Amazon, signed in 2022, signifies her growing clout in international entertainment circles. In 2024, she released Christmas in Lagos, a lighthearted drama that combined humour with universal themes of family and friendship. By 2025, Osiberu’s continued success could pave the way for even more young Nigerian filmmakers to access international streaming giants, boosting Nollywood’s stature worldwide and opening avenues for global co-productions.

Davido

Ayra Star

Funke Akindele

Singer, Song Writer and Producer Few Nigerian artists have commanded the global stage quite like Davido. His discography—marked by chart-topping hits and collaborations with international superstars— continues to define the Afrobeats genre. Between 2023 and 2024, Davido released multiple hit singles that resonated across Africa, Europe, and the Americas, effectively turning Afrobeats into a universal soundscape.

What truly catapulted Davido to new heights in 2024 was his impressive run of achievements: he was a first-time Grammy nominee, earned multiple global music award nods, and played historic shows at London’s O2 Arena, Paris’s Accor Arena, and Madison Square Garden in New York. These milestones not only spotlight Davido’s artistic prowess but also encapsulate the rising global appetite for African music.

By 2025, industry insiders believe his continued success— and collaborations with both African and international artists—will further embed Afrobeats in mainstream music charts, elevating Nigeria’s cultural footprint worldwide.

Rema

Singer At just 24, Rema (Divine Ikubor) has rewritten the playbook for modern Afrobeats. His fusion of Afrobeats with trap, pop, and R&B elements introduced a new generation of listeners to Nigerian music. By 2024, he had become one of the most streamed African artists worldwide, headlining major music festivals and breaking cultural barriers through genrebending collaborations.

Rema’s immersive style and futuristic sound reflect his willingness to experiment—qualities that continue expanding Nigerian pop music’s boundaries. Projections for 2025 suggest his sonic innovations could significantly influence the direction of Afrobeats and global pop trends, inspiring a new wave of Nigerian talents to be bolder in their creative expressions.

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Burna Boy

Singer and Songwriter Emerging under the Mavin Records umbrella, Ayra Starr catapulted into mainstream recognition in 2023 and 2024 with her distinctive vocals and vibrant fashion aesthetic. Often described as a blend of soul, Afropop, and R&B, her music resonates with teenage and young adult listeners navigating modern life in Nigeria and beyond.

She took 2024 by storm with milestone after milestone. Named the most-streamed female artist in Nigeria, Ghana, and Kenya, she also surpassed 2 billion streams on Spotify—a testament to her unwavering popularity. Her second album, The Year I Turned 21, dominated streaming platforms, claiming the distinction of 2024’s most-streamed album in Nigeria.

With multiple global collaborations under her belt, including a viral hit “Santa” alongside Rvssian and Rauw Alejandro, the stage is set for Ayra Starr to be a defining voice of Afrobeats in 2025, potentially introducing the genre to an even broader global fanbase.

Femi Adebayo

Film Director and Actor While many Nollywood stars lean toward English-speaking productions, Femi Adebayo has focused on Yoruba-language filmmaking, reinforcing cultural pride and diversity in Nigerian cinema. His blockbuster movies in 2023 and 2024 brought Yoruba narratives and storytelling conventions to wider audiences, even earning subtitled releases on international streaming platforms.

Adebayo’s approach demonstrates that local languages and traditions can thrive in a globalised world. As 2025 unfolds, more Nigerian filmmakers are expected to emulate Adebayo’s approach, solidifying the multilingual, multicultural fabric of Nollywood.

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Sunday, January 12, 2025 Vol. 22, No. 10834

Sunday, January 12, 2025 Vol. 22, No. 10834

Deola Art Alade Mo Abudu

Media Executive Touted as “Africa’s Oprah,” Mo Abudu has forged a reputation for elevating Nigerian stories globally. As the CEO of EbonyLife Media, she made it her mission to show that Nollywood isn’t just about high-volume production; it can match technical proficiency and storytelling depth with the best in the world. Under her leadership, EbonyLife Media has become a full-fledged ecosystem— encompassing film academies, production studios, and a cinema. The ripple effect of her work extends far beyond EbonyLife, encouraging new production companies to adopt global standards and fueling local talent to think outside the box.

Entertainment Executive Deola Art Alade has firmly cemented her status as a prominent figure in Nigeria’s media and entertainment sectors. As Founder and Group CEO of Livespot360, she is best known for conceptualising and executing large-scale entertainment events—from concerts to brand activations—that deliver immersive experiences. Her entrepreneurial journey includes co-founding the Livespot Foundation, a nonprofit dedicated to fostering creativity and innovation among Nigerian youths and establishing Entertainment Week Lagos, a groundbreaking initiative that brings together various creative fields for exhibitions, talks, and networking.

In 2024, Alade’s ventures amplified local talents and attracted international brands and personalities eager to tap into Nigeria’s booming creative market. Her strategic vision, backed by years of industry experience, places her in a prime position to cultivate new partnerships and cultural exchanges in 2025.

Emmanuel Okoro (Emmy Kasbit) FASHION, ART, AND STYLE Folake Coker

Fashion Designer Since founding the iconic brand Tiffany Amber, Folake Coker has remained a pacesetter in Nigerian fashion. In 2024, her brand turned 25, and she orchestrated one of the year’s most talked-about runway shows in Lagos. Her anniversary collections reflected a modern woman who respects tradition yet strides confidently into global fashion conversations. Coker’s success has birthed a wave of femaleled fashion houses that emulate her balance of innovation and cultural homage. As we step into 2025, her expansion to international pop-up stores highlights a growing global demand for Nigerian fashion statements.

Fashion Designer Marking a decade in the fashion industry, Emmanuel Okoro, the creative director of Emmy Kasbit, celebrated his brand’s 10th anniversary in 2024 with his first ever standalone fashion show that thrilled critics and fans alike. Known for merging contemporary designs with traditional Nigerian textiles, Okoro’s forward-thinking approach, which marries heritage with modern aesthetics, sets a blueprint for sustainable fashion in Nigeria. If he maintains this momentum, Emmy Kasbit could evolve into a global fashion house, further solidifying Nigeria’s reputation as a hotbed of innovation in fashion. .

Omoyemi Akerele

Founder, Lagos Fashion Week

Chioma Ude

Entertainment Executive Founder of the Africa International Film Festival (AFRIFF), Chioma Ude has consistently championed African storytelling globally. In 2024, AFRIFF’s screenings and panel discussions reached record attendance, spotlighting Nigerian and broader African narratives.

By 2025, AFRIFF is expected to further expand its outreach— potentially attracting larger global partnerships that advance the growth of local film industries. Her efforts remain vital in ensuring African talent finds its rightful place on the world’s cinematic stage.

A lawyer-turned-fashion entrepreneur, Omoyemi Akerele is the founder of Lagos Fashion Week, an event now considered to be significant on Nigeria’s style calendar.

In 2024, Lagos Fashion Week broke attendance records, featuring designers from across Africa and beyond. Akerele’s curation fosters cross-cultural exchange, celebrating the richness of the African aesthetic while exposing local talent to the global fashion industry. Akerele’s emphasis on mentorship, sustainability, and global networking sets the tone for the future of African fashion. By 2025, Lagos Fashion Week’s influence will likely extend further, attracting even more international buyers and propelling emerging designers to new heights.

SOCIAL MEDIA AND INFLUENCERS

Adedamola Adeyemi

Fashion Stylist Whether it’s a blockbuster film premiere or the red carpet of a music award show, Adedamola Adeyemi’s styling often takes centre stage.

He is known for his work on popular Nigerian TV shows like Ayinla, MTV Shuga, and Desperate Housewives Africa; Adeyemi has also styled high-profile Nigerian celebrities such as Sharon Ooja and Toke Makinwa, along with international stars like Bonang Matheba.

In 2024, his influence spread beyond television and film; he was in high demand for editorial shoots and international collaborations that bridged African style with global trends. Looking ahead to 2025, his unique fashion sensibility could be one of the catalysts for further global recognition of Nigerian style, drawing international designers to Lagos for potential partnerships and propelling African aesthetics to runways worldwide.

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Ruth Erikan James Atere (aka VeeKee James) Fashion Designer and Content Creator Instagram-savvy entrepreneur Veekee James has turned her passion for couture into a thriving business and has used the visibility gotten from this business to become an influencer and content creator. In 2024, she gained widespread acclaim for her designs and her social media presence—featuring behind-the-scenes of her personal life, production and lifestyle tips.

Veekee James has expanded her client base beyond the country’s borders by leveraging social platforms and catering to clients globally. Her success story exemplifies how social media can amplify Nigerian creativity and speaks to the power of digital connectivity in propelling local brands toward global visibility.

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Sunday, January 12, 2025 Vol. 22, No. 10834

Sunday, January 12, 2025 Vol. 22, No. 10834

Layi Wasabi

Gbenga Agboola

Comedian and Content Creator A comedic force to reckon with, Layi Wasabi capitalised on short-form videos to create a distinctive style of humour that shines a light on Nigerian culture and everyday life. In 2023 and 2024, he soared to new heights, frequently trending across social platforms for his witty takes. Beyond entertainment, Wasabi’s reach has made him a valuable influencer for societal issues. His comedic approach to serious problems helps disseminate critical information quickly and effectively. As 2025 unfolds, Wasabi’s brand of humour will likely continue to shape cultural discussions, reflecting the evolving ethos of Nigerian youth.

CEO, Flutterwave Olugbenga Agboola, popularly known as GB, has taken the African fintech conversation to a global scale. As CEO and co-founder of Flutterwave, he has spent the last year turning the startup into one of Africa’s most dynamic unicorns—valued at over a billion dollars. Flutterwave’s versatile payment infrastructure has enabled thousands of merchants, from local SMEs to multinational corporations, to process cross-border transactions swiftly and securely.

Under Agboola’s stewardship, 2024 was a year of robust technological upgrades. This progress has effectively demystified international payments for Nigerian businesses, helping them sell products and services to a wider market. The result is a flourishing digital economy that encourages entrepreneurs to think bigger.

SPORTS Enioluwa Adeoluwa

Social Media Influencer and Content Creator Known simply as “Eni” to his fans, Enioluwa Adeoluwa uses social media to celebrate individuality and self-love.

His content, a blend of personal style tips and uplifting monologues, has created a supportive online community.

With his finger on the pulse of youthful trends, Eni’s messaging extends beyond style to broader issues like mental health and body positivity. His upcoming 2025 media projects promise to champion inclusivity further and bridge the gap between corporate advertising and the vibrant realities of Nigerian youth culture.

Ademola Lookman Footballer

The year 2024 witnessed Ademola Lookman—a forward for Atalanta and the Nigerian national team—walk away with the African Footballer of the Year award at the CAF Awards in Marrakech, Morocco. Born in England to Nigerian parents, he embraced his Nigerian heritage by opting to play for the Super Eagles. During the 2023–2024 season, he racked up critical goals for both club and country, earning him a dedicated fan base back home. As 2025 marches on, Lookman’s story continues to inspire budding footballers, reinforcing the belief that international success does not require abandoning one’s roots.

BANKING, FINANCE, AND TECHNOLOGY Aigboje Aig-Imoukhuede

and Access Bank The banking sector experienced a seismic shift in 2024 with the untimely passing of Herbert Wigwe, the erstwhile Group CEO of Access Corporation. In the wake of this loss, Aigboje Aig-Imoukhuede stepped up to guide Access Bank through an era of unprecedented expansion. With over 65 million customers, Access Bank is on track to become Africa’s largest financial institution by customer base, extending its reach to various continents within a matter of months, arguably becoming Africa’s largest bank. This rapid expansion, even amidst global economic uncertainty, underscores the resilience of Nigerian financial institutions. As 2025 unfolds, Access Bank’s global presence will likely spur further collaborations, bridging Africa with international markets and validating Nigeria’s prominence as a financial hub.

Tosin Eniolorunda and Felix Ike

Chiamaka Nnadozie Football Goalkeeper

In 2024, Chiamaka Nnadozie, goalkeeper for the Super Falcons, took home the CAF Women’s Goalkeeper of the Year award. Celebrated for her agility and commanding presence in the penalty box, Nnadozie’s performance at various international tournaments has elevated the global profile of women’s football in Nigeria.

As 2025 unfolds, her prominence could act as a catalyst for increasing support, sponsorships, and media coverage for women’s sports across Nigeria.

Founders, MoniePoint In 2024, MoniePoint achieved unicorn status by securing $110 million in a Series C funding round, bringing the company’s valuation to over $1 billion. At the helm of this fintech marvel are Tosin Eniolorunda and Felix Ike, visionaries who recognised Nigeria’s need for accessible, user-friendly financial solutions.

MoniePoint’s core services—digital payments, small business lending, and personal finance management—cater to a broad swath of previously underserved Nigerians. The platform’s rapid user acquisition in 2023 and 2024 suggests a nationwide appetite for mobile-based financial transactions.

By 2025, analysts predict MoniePoint may expand across Africa, levelling the economic playing field for millions in unbanked or underbanked communities.

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Sunday, January 12, 2025 Vol. 22, No. 10834

Sunday, January 12, 2025 Vol. 22, No. 10834

Beauty trends emerge from all sorts of places— some grow organically, while others explode thanks to viral social media moments or cultural influences.

Predicting 2025’s beauty scene requires a keen eye on runway styles, consumer preferences, and groundbreaking industry innovations.

While some beloved trends will stick around, fresh ones are poised to shake things up.

The essence of 2025 beauty lies in balance— celebrating individuality, leaning into minimalist vibes, and embracing advancements in sciencedriven skincare. From natural aesthetics to bold reinterpretations of timeless favourites, here’s what you can expect to dominate vanities and Instagram feeds in the coming year.

GET RE-ENERGIZED FOR 2025!

The transition into a new year can feel like a whirlwind, can’t it?

One moment, you’re living your best life—lounging on the couch, partying nonstop like a rock star, losing track of time—and the next, someone’s hitting you with “What’s your New Year’s resolution?” or “Are you doing Dry January?” Before you can say “champagne hangover,” it’s January 2nd, and you’re back to the daily grind. The holidays feel like a distant memory, and you’re left wondering where your energy went.

But here’s the thing: you don’t have to let the new year catch you off guard. There’s still time to reset, refocus, and start 2025 with all the energy you need to crush your goals. Here’s how: 1. Hydrate Like a Pro Let’s be honest—when was the last time you prioritized water over holiday cocktails or sugary drinks? The hustle and bustle of the season can make you forget that your body thrives on hydration. Water isn’t just a thirst-quencher; it’s a lifeline for your energy levels.

Alcohol and festive indulgences can dehydrate you, leaving you with headaches, sluggishness, and an overall blah feeling.

The fix? A tall glass of water, stat. Better yet, amp it up with electrolytes. Toss in an electrolyte tablet or DIY it with a pinch of salt in coconut water for a refreshing energy boost.

Pro tip: Keep a water bottle close at all times—it’s your secret weapon to staying sharp and energized.

2. Embrace the Power of Healthy Fats We all indulged in some deliciously naughty treats over the holidays, and no judgment—it’s what the season’s all about!

But now, it’s time to fuel your body with what it truly needs: healthy fats.

Think avocados, walnuts, flaxseeds, oily fish, and pumpkin seeds. These are not just energy-boosters; they’re skin enhancers, brain fuel, and hormone balancers. Pair them with a balanced diet of fiber, protein, and carbs, and you’ll be setting yourself up for sustained energy that lasts well into 2025.

3. Get Moving—Your Way Feeling sluggish? The quickest way to snap out of it is to move your body. Don’t worry—this doesn’t mean committing to a hardcore workout regimen if that’s not your vibe. A simple jog outdoors, a brisk walk in

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EATS HEALTHY FATS

MOVE

BEAUTY TRENDS TO EMBRACE IN 2025

By Funke Babs Kufeji

REHYDRATE WITH WATER AND ELECTROLYTES

STICK TO A SLEEP PATTERN

the sunshine, or a few gentle yoga stretches can work wonders.

Exercise improves blood circulation, delivering oxygen and nutrients to your cells.

This not only boosts your energy but also floods your system with endorphins, the ultimate mood-lifters. And if you can sneak in some sunshine during your walk, you’ll give your circadian rhythm a natural reset.

4. Do What Makes You Tick We all recharge differently. For some, curling up with a good book or binge-watching a favorite series is the ultimate reset. For others, it might be catching up with friends, exploring a creative hobby, or taking a long, reflective walk.

Ask yourself: “What leaves me feeling truly energized and inspired?” Once you identify it, carve out time to indulge in that activity over the next few days. Better yet, weave it into your routine as a non-negotiable part of your self-care in 2025.

5. Sleep Like It’s Your Superpower If there’s one thing that can make or break your energy levels, it’s your sleep routine.

The holiday chaos might have thrown your schedule out of whack, but now’s the perfect time to realign.

Commit to waking up at the same time every day—even if your bedtime isn’t perfect yet. This consistency helps regulate

your body’s internal clock, boosting the production of melatonin (the sleep hormone) and balancing cortisol (the stress hormone).

Think of it this way: a steady wake-up time is like hitting the reset button on your energy, focus, and even gut health. When your body

Flawlessly Flawed If the pandemic taught us anything about beauty, it’s the value of keeping it real. The natural skin movement that blossomed during 2020 continues to thrive, with 2025 shining a spotlight on products that enhance rather than mask. Lightweight foundations and tinted moisturizers that bridge the gap between skincare and makeup will remain the holy grail. These products offer just enough coverage to even out skin tone while letting your natural glow take centre stage. It’s all about feeling comfortable and confident in your skin.

All Eyes on the Lower Lash Line Your lower lash line has been the underdog of beauty for years, but 2025 is its time to shine. Smudged effects, bold pops of colour, and shimmering highlights will add a playful edge to your look. Whether it’s a smoky smudge for drama or a bright hue for fun, this trend offers endless opportunities for creativity.

It’s the perfect way to elevate your makeup game and experiment with subtle touches that pack a punch.

Oh, So Chocolate The colour of 2025 is here, and it’s pure decadence—chocolate brown. This rich, deep hue redefines understated elegance, embodying the essence of “quiet luxury.” Chocolate brown is the go-to shade for those who love refined minimalism, blending seamlessly with the effortlessly chic “girl next door” aesthetic.

Expect chocolate brown to dominate every beauty corner, from velvety matte eyeshadows and softly sculpted cheeks to lips that radiate natural warmth. And it’s not just limited to makeup; the trend will also extend to hair and nails, adding a sultry sophistication to every style. Its versatility is unmatched— whether you’re channelling a no-makeup look or going bold with a monochromatic vibe, chocolate brown is the perfect canvas for self-expression.

Buns Are Back The classic hair bun is making a major comeback in 2025, blending elegance and effortlessness in one chic style. Whether you prefer a polished bun for a formal event or a laid-back, messy version for a casual day out, this hairstyle is versatile.

Best of all, it works for all hair types and occasions, proving that the simplest styles can be timeless.

Knotless Meets Bohemian Say hello to the braid style of 2025: Bohemian knotless braids. This fresh take on traditional box braids combines the lightweight, scalp-friendly benefits of knotless braiding with the carefree charm of curly or wavy ends.

Achieving this trendy look is simple—add loose curls or waterwave extensions to the tips of your braids. The result? a stunning fusion of sleek braids and soft, textured curls that exudes boho-chic vibes. Maintenance is straightforward, too: regularly oil your scalp and apply mousse or a light styling gel to keep flyaways in check and curls refreshed.

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