Access Bank Unveils New Brand Identity Obinna Chima and Raheem Akingbolu Access Bank Plc will today launch its new brand identity with 400 branches. This followed the successful merger between the bank and
Diamond Bank. A statement from Access Bank disclosed that the new brand was unveiled in front of an elegantly-clad invited audience in Lagos last night. According to the bank, the merger created a Nigerian
banking powerhouse and a pan-African financial services champion. “Access Bank today is the largest retail bank in Africa by customer base. One bank with 27,000 staff across 592 branches, spanning three
continents, 12 countries and with 29 million customers,” it explained. Providing insight into the new brand identity, the bank disclosed that the new visual identity fuses together the best of Access Bank and Diamond
Bank. According to it, “It builds on the layers of meaning that were built into two iconic brands. Diamond Bank’s was youthful, vibrant and human. “Access Bank’s was trusted, global and fast. Bringing
them together to capture the strength created through the merger meant drawing from the essence of each logo but refreshing them to create a sense of energy and forward Continued on page 8
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