DEC presentation 150303

Disasters Emergency Committee (DEC) Working with artists at times of greatest global need

“The members of the DEC are on the frontlines of the recovery effort working directly with affected communities.�

President Bill Clinton, UN Tsunami Envoy

Introducing the DEC

What is the DEC? At times of very great need, the DEC brings together a unique alliance of the UK’s 13 leading aid agencies and broadcasters to rally the nation’s compassion, maximise fundraising and quickly deliver effective emergency relief.

Introducing the DEC

When does the DEC help?

Introducing the DEC

How does the DEC help?

The DEC has run 66 appeals and raised more than £1.2 billion since its launch in 1963 – helping to save millions of lives and rebuild communities devastated by disasters.

Introducing the DEC

When does the DEC help?

DEC appeals only happen in response to the biggest international crises: One-off catastrophes Slow onset humanitarian crises Complex political emergencies www.dec.org.uk/timeline

Introducing the DEC

Philippines Typhoon Appeal

Haiti Earthquake Appeal

Tsunami Appeal

Over 14 million people were affected, including five million who saw their homes damaged or destroyed. Over 6,000 people lost their lives.

About 1.5 million people lost their homes, 300,000 were injured and about 220,000 died.

More than three quarters of a million households benefitted from DEC funds across seven countries, with the majority of the money being spent in Sri Lanka, Indonesia and India.

2013 £95m raised

DEC member agencies and their partners reached over 900,000 people in the first six months.

2010 £107m raised

1.8 million people in Haiti were assisted with DEC funds.

2004 £392m raised

The greatest percentage of money from the total response was used to rebuild homes destroyed by the tsunami.

Introducing the DEC

Who are our partners?

The DEC alerts the Rapid Response Network – an alliance of the UK’s corporate and broadcasting sectors, to ensure maximum publicity and costeffective ways for the public to donate.

How can artists and the entertainment world help?

“I was only too happy to help when the DEC asked me to present a public appeal for funds on television. The British public, as they always do, gave what money they could.�

Damian Lewis

Artists and the DEC

TV and radio appeals ITN and the BBC have supported the DEC for over 40 years. Both film an appeal for free, which is shown after main news programmes to launch the appeal. The ITN appeal is broadcast on ITV, Channel 4, Channel 5, Sky and other leading channels.

Finding the right person to front the appeal is a key factor in the success of the appeal. Â

Artists and the DEC

What does this involve?

Filming an appeal takes just 60 minutes – from arrival to wrap.

It is usually shot in a central London studio, and in some cases, can also be shot in LA or NYC. The script is short. We shoot to-camera delivery and VO to run over footage.

Artists and the DEC

Click to watch Chiwetel Ejiofor’s 2014 Ebola appeal

Click to watch Hellen Mirren’s Rwanda Appeal in 1994

Click to watch Martin Freeman’s 2014 Gaza appeal

Click to watch Juliet Stevenson’s 2008 DR Congo appeal

Artists and the DEC

Telethons

Telethons A telethon can significantly boost awareness and funds.

These take place at very short notice and are often televised by broadcast partners.

Click to watch video

The telethon for the Philippines Typhoon Appeal in 2013 was organised in 4 days and around 40 artists and public figures took part.

This contributed to a ÂŁ5million surge in donations.

Artists and the DEC

Telethons

What does this involve?

Artists are paired with trained volunteers to help answer calls from the public and take donation details.

Media attend the event and film, photograph and interview artists and public figures taking part.

Parts of future telethons will be broadcast in the UK on ITV. Artists are asked to share posts on social media during the event to raise awareness and boost donations.

Artists and the DEC

Social media

Artists and the DEC

Social media

Galvanising fan communities Photographs and personal appeal videos hosted on artists’ social media are especially successful with fan communities.

Bespoke campaigns can be launched with fan communities – eg the Harry Potter Alliance raised $123,000 in just two weeks for Haiti.

Artists and the DEC

Digital champions

Digital champions Artists can have their own DEC fundraising pages to mobilise fans and drive them to reach a specific target.

Exclusive backstage or never-seenbefore onstage videos, new tracks or new acoustic versions of tracks, or thank you videos can be unlocked to reward fans when fundraising targets are reached.

Fan fundraisers could be celebrated by their idols on social media.

Click to watch One Direction’s What Makes You Beautiful

Click to watch Colplay’s White Christmas

Artists and the DEC

Events

Collections at performances and benefit performances Concerts, gigs, club nights, theatre performances, fashion shows, film premieres and sports events can raise money through: Collection buckets and text to donate signage Benefit performances – especially for limited run, sold out shows or as one-off exclusives Donations of box office or merchandise revenue Donation options at online point of sale for ticket purchases VIP ticket packages and exclusive meet and greets or experiences

Artists and the DEC

Visiting

Visits to affected regions Media trips with public figures to affected regions help report back to the public on how their money is helping families, and highlights any ongoing needs.

Artists and the DEC

Creativity

Donating creativity One-off experiences auctioned on raffle platforms such as Omaze and Prizeo can raise up to $1 million amongst excited fans Valuable artwork or very exclusive memorabilia can be auctioned in partnership with auction houses Tracks can be donated for fundraising videos or sold to benefit the DEC

Thank you Artists and the entertainment industry play a vital role in inspiring the public to donate at times of greatest need.

We look forward to hearing how you might be able to help us make a difference to families whose lives have been torn apart by disaster and conflict.

Other ways to present info

Introducing the DEC

www.dec.org.uk/timeline

Introducing the DEC

www.dec.org.uk/timeline

Introducing the DEC

www.dec.org.uk/timeline

ÂŁ392m raised More than three quarters of a million households benefitted from DEC funds across seven countries, with the majority of the money being spent in Sri Lanka, Indonesia and India.

The greatest percentage of money from the total response was used to rebuild homes destroyed by the tsunami.

Introducing the DEC

www.dec.org.uk/timeline

ÂŁ107m raised About 1.5 million people lost their homes, 300,000 were injured and about 220,000 died.

1.8 million people in Haiti were assisted with DEC funds.

Introducing the DEC

www.dec.org.uk/timeline

Introducing the DEC

PHILIPPINES TYPHOON 2013

ÂŁ95m raised Over 14 million people were affected, including five million who saw their homes damaged or destroyed. Over 6,000 people lost their lives.

DEC member agencies and their partners reached over 900,000 people in the first six months.