2016
Individual Donor
BENCHMARK DATA BRIEF
This year’s Individual Donor Benchmark Survey gathered data from
155 organizations with revenues under $2 million.
Here are our key findings:
36% of overall
60% of
revenue is from individual donor fundraising.
individual donors are retained from year to year.
48% of individual
38% of board
Last year: 50%
Last year: 40%
Last year: 34%
Last year: 60%
members are engaged in individual fundraising work.
donor revenue is from donors giving $1,000 or more. ONLINE GIFTS
RECURRING GIFTS
24% of individual
12% of individual
Last year: 21%
Last year: 14%
donor revenue
40% of donors give online with an average gift of $300.
donor revenue
11% of donors make recurring gifts with an average of $736 annually.
STAFF
Out of 5.4 staff in the average organization, 15% are devoted to individual fundraising.
Organizations have, on average, 530 donors giving an average gift of $947. $1,849
$2000
900
831
750
$1500
500 250
$1000
354 $445
202
0
Small
(under $200,000 in revenues)
$637
$557
$500
Medium
Large
($200,000 to $499,999 in revenues)
48%
41%
$0
Super
($500,000 to $999,999 in revenues)
($1,000,000 to $2,000,000 in revenues)
25%
24%
Percentage of revenue from individual donors
74%
How often do fundraisers consult their plans?
of organizations reported having a fundraising plan.
That plan included:
0
20
40
60
80
100
Calendar of fundraising activities:
82%
All the time - I often consulted and adjusted our plan.
12%
List of overall strategies and goals:
82%
I looked at it on a regular basis.
42%
Assessment of previous year fundraising results:
61%
I checked in on it a couple of times last year.
36%
Detailed breakdown of activities and sub-goals:
47%
It mostly sat on the shelf.
8%
Clear articulation of resources available for fundraising:
31%
Oh yeah – I forgot we had a plan.
1%
Almost every group reported using some kind of donor database, with the majority using the following nine databases: Number of Users Bloomerang
6
DonorPerfect
12
E-Tapestry
12
GiftWorks
5
Little Green Light
18
NEON
6
Network for Good
10
Salesforce
21
Salsa
7
/
How much do you like your database?
/
How easy was it to get the data for this survey out of your database?
For bonus insights and information visit: thirdspacestudio.com/bonusdata Thanks to this year’s generous sponsors:
Average gift
Number of donors
1000