Top 10 Shopify Experts Predictions and Expectations for 2020

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TOP 10 SHOPIFY EXPERTS PREDICTIONS AND EXPECTATIONS FOR 2020 THINKTANKER.IO

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All About Shopify THINKTANKER.IO

• Shopify is an ideal platform for small to medium-sized businesses for developing a powerful solution for ecommerce.

• The platform delivers an intuitive and professional experience to run an Estore.

• Shopify makes it easy to integrate features such as unlimited products, multiple sales channels, discount codes, integrated PoS, Financial and other reports, and even fraud analysis.

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LET’S LOOK AT SOME OF THE ECOMMERCE PREDICTIONS FOR 2020 SO YOU CAN HIRE THE RIGHT SHOPIFY DEVELOPER

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Conversations, not clicks • Experts feel that there will be an increased focus on building conversations with people, and on creating thoughtfully integrated opportunities.

• It would be more helpful to give customers an opportunity to explore what they want through interaction on the website rather than just displaying products for sale.

• Shopify is a great way to deliver the wholesome experience for your customers with several conversation-starting opportunities ready your brand!

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Video Presentation • Any social media engagement metric will show you that video scores highest in terms of audience engagement.

• This is why experts predict that this trend will flow over to e-commerce sooner rather than later.

• With Shopify, you can go beyond just promotional videos to highlight wellproduced videos on products, their features, related products, etc. Customers will love it!

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Delivering the e-Commerce Experience • Websites have gone beyond overhyped design and now aim to deliver fullscale experiences, as per Shopify experts.

• Thanks to better data processing and management, it is easier than ever to make simple upgrades that do not cost too much.

• So even if you hire Shopify developers, you should make sure that this point is well addressed.

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Chatbot AI • Merchants and shop owners would not always be able to address all the messages they receive, moreover, it would require a lot of disparate information.

• So chatbots powered by machine learning are getting smarter.

• They analyse all customer communication to understand the questions better, and with all the customer data at their fingertips, they can personalize support experience to every specific customer.

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Voice Search • Another prediction at the Shopify Unite conference was the importance given for voice search. With Alexa, Siri, and Google Home, voice search will soon lead to voice shopping.

• And that by 2020 as much as half of all searches will be done through voice.

• Merchants can leverage this trend to build a strong website that can be optimised for voice shopping.

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Content is Crucial to Driving Growth • Great content marketing actually is as simple as a consistent story well told, with people at its core.

• Audiences will respond better when they connect to your content and are inspired by it.

• Driving audiences to a piece of branding content is a great way to start building awareness, and retargeting can help you build qualified audiences.

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Social Media Shopping • Instagram has recently announced Instagram direct shopping where merchants can directly sell their products on the platform.

• This move from just advertising to selling requires a few new features that will help a customer complete the transaction without leaving the app.

• Shopify already supports the ability to sell products on Instagram, so your website is fully locked, loaded, and ready to go!

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Integrated Physical – Digital Shopping • It is becoming obvious that people are not going to limit their purchases to the online marketplace.

• They are driven by a number of factors when buying something, and visually appealing screens are only a part of that.

• Digital can help physical stores get a better understanding of customer behavior and preferences through invaluable insights.

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On-site Personalisation • Customer data is an important input in dynamic websites that promise a high degree of personalisation.

• Sections such as “You might also like” and “Why not try” are becoming more important to deliver customised content for visitors based on their behavior and preferences.

• Especially with the advancements in ML, strategies such as microsegmentation can help build a better customer conversion rate.

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Faster and Better eCommerce • Shopify and the advanced Shopify Plus are making e-commerce businesses faster and leaner in recent years, and this trend will only grow.

• Experts are positive that brands and companies will move away from outdated software to platforms such as Shopify which are easy and costeffective to scale.

• These brands can leverage greater control, better efficiency, and less reliance on developers.

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How can we help you THINKTANKER.IO

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• If you are looking to hire Shopify developers, it is crucial to understand that even merchants have to be addressed and not just customers. • Shopify development company can give you complete control of your ecommerce store and can proactively help you in the complete development process.

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