Migration to Shopify – What you need to Consider - Think Tanker

Migration to Shopify – What you need to Consider

As any Shopify development agency will tell you, the platform outperforms most existing platforms in terms of development and maintenance effort required. Some of the major advantages you can expect:

Why Shopify?

Cloud-based so only subscription costs, no physical setup costs Easy to set up and use Wide variety of themes you can customize Great for SEO

Migration Methods You can choose to migrate to Shopify with one of the three methods: manually, automated migration service, or hire Shopify developers or Shopify development company. We must recommend that it is better to let the experts handle this process rather than undertake it yourself.

What you should consider before migration?

1. Site Architecture When migrating your existing store, you should take some time to understand how your customers use your site, where does the main traffic come from, etc.

Start by creating a spreadsheet for your current sitemap with every single menu and sub-menu items.

2. Save your URLs Shopify has its own naming conventions for URLs. That is why it is important to collect all the URLs that your customers have been using. When developing the new store, share these URLs with your ecommerce development company so they can provide redirects to the new links.

3. Upgrade your technology stack Legacy stores utilize a wide range of technological tools to carry out different functions for smooth functioning. If you hire Shopify developers, make sure that you discuss each functionality in detail, so they understand your goals for development.

4. Assets All your existing store assets such as themes, stylesheets, or themes may have existing web protocols which are identified as http://, https://, or ftp:// Ensure that you replace the protocols with //. The best way is to search your theme files for http:// and replace each instance with //. This is a secure protocol which allows your assets to load properly.

5. Customer passwords Shopify development services include migrating existing customer accounts, but since passwords are encrypted, you cannot migrate them to Shopify directly.

It would be best if you can reach out to your existing customers and help them reset their passwords and activate their accounts on your new platform.

6. Content Migration Apart from the product content, you may also have blogs and articles on your store for customer engagement. If needed, discuss with the ecommerce development company that built your existing store about how you stored blogs and articles.

Best practices for a seamless migration

1. Backup Create a comprehensive backup of your existing store so in case anything goes wrong, you have all the important data. Make sure that you have the latest backup.

2. Explore Shopify settings There are a whole range of options available on Shopify, so you should understand how it all works for you.

Setting up payments, shipping, taxes, and other functionalities is essential for a smooth customer experience.

3. Backend Configuration Typically, Google Analytics is used to track customer behaviour on websites which is comprehensive enough for actionable insights.

Ensure that Shopify is added to your domain’s DNS settings so you can be automatically notified about customer emails.

4. Extensive Testing Though testing is done by the development agency, you should also go through the frontend, links, and explore hypothetical purchase journeys before launch.

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