Best Reason To Build an App & a Website For your eCommerce Business

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Best Reason To Build an App & a Website For your eCommerce Business

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E-commerce is the fastest growing business in the world. With a resounding 2.4 billion people shopping online by 2021, e-commerce is going strong.

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THINK TANKER But, do you need an app for e-commerce or a website?

The battle of app vs. web for e-commerce development is not new. So, here we are to know why you need both and not just either one of them!

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Why invest money into an app when you have already spent so much on website development?

So, let’s understand why do your e-commerce website needs an app for better business.

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Responsive UX Responsive user experience is adjusting your website for any screen orientation. You can undoubtedly revamp your website by hiring an e-commerce development company for responsive UX.

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Let’s understand the importance of UI/UX in ecommerce through a casestudy of an app.

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Case Study: Snapdeal 2.0

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Snapdeal is one of the leading e-commerce marketplaces in India. An earlier version of their app lacks in home screen engagement, and the reason was quite apparent; lack of personalized features. The result was a decline in the traffic, leading to almost a bankrupt Snapdeal with no answer to the onslaught.

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THINK TANKER The Native Elements

Buy Anywhere Pay Everywhere

Multi-Channel Presence

Payment Options

After-Sales Support

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They created a tailor-made app for clients, and after surviving a major merger failure with a giant like Flipkart, they came back strong.

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The Native Elements There are smartphone elements that can change the ecommerce landscape. Access to features like sensors, GPS location, camera, and other features in smartphones are essential. E-commerce companies can integrate technologies such as artificial intelligence.

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Buy Anywhere Pay Everywhere One of the most vital parts of a shopping experience today is the freedom to buy from any device and even pay from any device. It can undoubtedly help ecommerce firms to attract more consumers. The freedom of multiple payment options with remote paying facilities means more customers.

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Multi-Channel Presence While some social media channels do have websites, others are app-based. The integration of social media into your websites alone might not be a solution. You will need a mobile app development company to create app integrations.

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Payment Options It is far better to have an e-commerce app along with your website. So, the customer can make a purchase order on the website and complete the payment on the smartphone through the app. Firms can offer Cryptocurrency payment options like bitcoins. They can even hire best Shopify development company to do it for them.

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After-Sales Support Integrating a chatbot on your e-commerce website is not a bad idea. You can create a chatbot app that supports the after-sales communication of the website.

This way, you get the best of both worlds.

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Conclusion E-commerce economy has been upfront on the technology part. Its origins are due to the advancement of technology. So, if you are looking to scale your ecommerce business, then look for mobile apps. It does not mean you don’t need a website. But, it inevitably means you need the entire armory in your arsenal- app and website!

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