7 Proven Ways To Reduce Shopping Cart Abandonment - ThinkTanker

7 Proven Ways To Reduce Shopping Cart Abandonment

By THINK TANKER

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TODAY'S DISCUSSION Shopping cart abandonment is one of the most heartbreaking aspects for any online business owner. Every month owners lose huge business because customers decide to leave the purchase journey halfway for multiple reasons.

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THINK TANKER WHAT IS SHOPPING CART ABANDONMENT? Shopping cart abandonment is an event when a potential shopper starts a check out process for a desired product but leaves the process before placing the order. Long story short, any product that is put in the shopping cart but fails to complete the transaction is “abandonment” by the potential customers.

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Now, let’s go through all the popular plugins and latest practices for reducing shopping cart abandonment.

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1. Customized Exit-Intent Plugin 2. Inactivity Sensor Plugin 3. Social Proof Plugins 4. Personalize Your Messages

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5. Conversion Pro Plugin 6. In- Cart Incentivize 7. One-Click Checkout Plugins

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1. Customized Exit-Intent Plugin A discount exit popup is one of the best features to lure customers.

What does this plugin do?

Detects when they are about to leave your platform and shoot a popup at the right time This popup is shown only once per session to look desirable Makes a list of subscribers from a website and offer them discounts through emails You can redesign the text, image, and discounts very easily This popup is customizable and not shown to every customer

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2. INACTIVITY SENSOR PLUGIN

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Every smartphone user has their phones loaded with so many apps and the app notifications constantly drive the attention of the user.

It’s natural for the users to get distracted by pops ups, notifications and reminders. You can decide the time interval for the customers to set the sensor for discount codes and offers. You can re-engage your customer with a simple pop-ups reminder that will increase the possibility of the customers making the pending payment for the products they forgot in cart.

There are many shopify development company that can help you to install this plugin if you don’t have any idea about the Shopify.

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3. SOCIAL PROOF PLUGINS FOMO (fear of missing out) is one of the striking customer behaviours nowadays.

You need to make your customers realize what people of the same age group or interest group are buying in real-time.

The social proof will drive the customers to purchase the trending products to be a part of the latest trend.

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4. Personalize Your Messages Some customers get annoyed by the load of irrelevant pop-ups. This can ruin the user experience (UX) at large and the visitor might never visit your store again.

Hence, it is of utmost importance to personalize your messaging campaigns to communicate the relevant information

with

your

customers.You

can

design

customized messages/ emails for your customers before checkouts that will strengthen their faith in your store and reduce the cart abandonment rates.

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5. Conversion Pro Plugin

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Conversion Pro plugin will trigger sales pop-ups to create a sense of urgency to buy in customers. It shows your customers the products they have bought recently and what an amazing experience that had. It builds trust and social proof for the customer to shop again.

This plugin involves: 1. Stock Countdown Bar 2. Countdown Timer/Clock 3. Add to Cart Notifications 4. Quick View Pop-Ups This is a great way to convince your customers to shop again from your store.

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6. In- Cart Incentivize

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6. In- Cart Incentivize Everyone loves free stuff and your job is to make customers realise they are always getting something free of cost.

You can use this plugin to push the customers cart to a target value by offering: Free shipping Gift with a minimum purchase Sale discounts The In-cart Incentivizer makes your customer realize how they can receive better profits only if they add a few more items to cart, to fulfil the minimum cost criteria.

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7. One-Click Checkout Plugins As you must have already noticed, visiting the cart page increases the customer’s time to check out. You can use one-click checkout plugin to replace your standard page with a single popup display. This pop up display the items added to the cart every time customer adds something to the cart or click on the cart button.

Also, offer your visitors the ‘Buy it Now’ button alongside the “Add to cart” button for an easy option to check out immediately.

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Concluding Remarks We hope your eCommerce store benefits from the tips above to reduce the shopping cart abandonment significantly. Try to implement these tips and plugins to achieve lower shopping cart abandonment and higher revenue for your store. To save your cost of shopify development, you can hire shopify developers from ThinkTanker.

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