WDC Annual Review 2014

2014 ANNUAL REVIEW

PROTECTING EACH AND EVERY WHALE AND DOLPHIN WITHIN THESE pages we highlight the wide range of threats facing whales and dolphins around the world and so, in turn, highlight the scale of the fight we face to create a world where every whale and dolphin is safe and free.

But this Review also shows how this fight is a shared one and the important role our supporters play, whether they are raising money from sponsored walks or adoptions, providing corporate support, leaving donations in their wills, or helping us to deliver campaigns. All are important to us, and vital for the future survival of whales and dolphins.

In 2014, we continued to work with regulators and governments, and to invest in project work and campaigns to end captivity, stop whaling, create safe areas at sea that whales and dolphins call home, and call attention to barbaric drive hunts. With your help, we achieved some great things.

Chris Butler-Stroud Chief executive WDC

In particular, we are starting to see a significant shift in world public opinion against keeping whales and dolphins in captivity. By shining a spotlight on this cruel practice, we have been able to reveal to the public exactly why these shows are far from ‘entertaining’.

CONTENTS

The start of our 2014 campaign to expose major tour operators that promote captivity achieved some notable success. These big high street name operators, which could easily promote responsible whale and dolphin watching trips, have to share some of the responsibility for the cruel practice of keeping whales and dolphins in small tanks for public amusement. Our campaign to bring them to account resulted in Richard Branson issuing a pledge that Virgin Holidays would no longer work with facilities that continue to take whales and dolphins from the wild – a big step forwards. Our dialogue with Virgin and other operators continues, as do all our other efforts to create a better, safer world for these amazing creatures.

Stopping whaling

4

Marine protected areas

6

Ending captivity

8

Our other work

10

Communities and volunteering

12

It’s all down to you

14

Wild Dolphins on display

16

Thank you

18

Financial review

19

Contact

20

WHO WE ARE WDC IS THE LEADING GLOBAL CHARITY DEDICATED TO THE CONSERVATION AND PROTECTION OF WHALES AND DOLPHINS

OUR VISION IS A WORLD WHERE EVERY WHALE AND DOLPHIN IS SAFE AND FREE

WE BELIEVE THAT WHALES AND DOLPHINS HAVE RIGHTS: • THE RIGHT TO SWIM WHERE BOATS DON’T INJURE THEM • THE RIGHT TO SWIM WILD IN CLEAN, NATURAL, NOISE-FREE WATERS • THE RIGHT TO SWIM FREE, NOT TO BE TRAPPED IN FISHING NETS • THE RIGHT TO BE FREE, NOT HELD CAPTIVE FOR HUMAN ENTERTAINMENT • THE RIGHT TO EXIST AS NATURE INTENDED, NOT AS HUMANS DECIDE • THE RIGHT TO LIVE, NOT TO BE HUNTED IF YOU BELIEVE IN THESE RIGHTS, PLEASE HELP US 2 WDC 2015

WHY WHALES AND DOLPHINS NEED OUR HELP

There is no humane way to kill a whale at sea. Grenade harpoons are often used, subjecting the whales to a long, slow and painful death

Anywhere between

10,000 50,000

whales and dolphins were killed between 2013 and 2014

32 15 Whales, dolphins and porpoises are still held captive in 32 dolphinaria in 15 EU member state countries

300,000 More than 300,000 whales, dolphins and porpoises die every year as a result of being caught in fishing gear and nets

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STOPPING WHALING WDC is leading the fight against whale hunting, working with governments around the world to expose the cruel practices of the industry and to bring an end to this senseless slaughter WHALING REMAINS one of the most emotive issues that WDC campaigns against. This is not surprising when you consider that recent estimates put the total number of whales slaughtered for commercial purposes in the 20th century at nearly three million.

This global slaughter is thought to be the largest cull of any creature (total biomass) in human history and many populations are struggling to recover.

Estimates indicate that the number of sperm whales is down to onethird of their pre-whaling

The whaling industry is in decline and the demand for whale meat is falling, but government funding keeps it going in many places

Iceland refuses to recognise the IWC ban on commercial whaling and allows its whalers a quota to kill fin whales

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population, and that blue whales have been depleted by up to 90%. Some species populations have begun to recover, but others face extinction. It is no wonder then that a global ban on commercial whaling is now in place.

However, despite falling markets for whale meat and products, countries such as Japan, Iceland and Norway have managed to bypass the ban and are looking for new ways to make a profit from killing whales. Commercial whaling is still a big threat and so WDC continues to fight it.

Preventing markets for whale products from opening up will help to end whaling for good and is a central focus for WDC. We continue to investigate and highlight this trade.

Whale is used in products such as boat fuel, dog food and cosmetics

DEADLY DRINK PROBLEM SOLVED WE EXPOSED the use of whale in a beer, made in Iceland. Widespread media coverage followed and the beer was eventually banned.

Norwegian minke whale meat on sale during Green Week food expo in Berlin was seized by customs following WDC intervention

WDC SCUPPERS WHALE MEAT SHIPPING PLANS DURING 2013-2014, WDC exposed paperwork errors concerning a shipment of fin whale meat from Iceland to Japan. The meat was removed at the port of Hamburg in Germany and returned, with the shipping company involved refusing to transport whale meat again.

We also exposed the illegal sale of minke whale meat from Norway at one of the world’s biggest food and agricultural fairs in Germany. The Norwegian company responsible was then reprimanded and fined.

SUPERMARKETS WARNED OF WHALING LINKS WDC CONTINUES to put pressure on the whaling industry in Iceland through our campaign asking supermarkets and other retailers in the UK and Germany not to stock fish from HB Grandi, a company with very strong links to the fin whaling business there. We also continue to support anti-whaling groups within Iceland and Japan.

Japan, Norway and Iceland still kill around

1500

whales between them each year

3,000,000

whales were killed in the 20th century – those whales that are left need full protection from commercial whaling

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North Atlantic right whales are one of the most endangered great whale species, facing modern day threats such as vessel strikes

Safeguarding the homes of whales and dolphins and ensuring the health of our seas

MARINE PROTECTED AREAS THE OCEAN covers over 70% of the Earth’s surface, yet only a fraction of it is protected. Marine protected areas (MPAs) are as important as protected reserves and parks on land, and WDC is helping to create some of the world’s most important protected areas – places where whales and dolphins live, feed and breed, places where they are vulnerable, places that are their homes.

The term MPA is used to cover a range of legal agreements that protect whale and dolphin species, specific populations, and their habitats from threats such as fishing and pollution. WDC campaigns for more of this kind of protection and our work is also crucial in the design and implementation of MPAs.

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BANGLADESH. WITH THE HELP OF WDC, Bangladesh has now declared its first marine protected area in the seas of the Bay of Bengal. This landmark decision was kick-started by WDC back in 2005, when we provided vital funds for initial research in the area. The area, known as Swatch of No Ground, spans 672 square miles (1,738 square kilometres) and is home to Irrawaddy dolphins, finless porpoises, Indo-Pacific humpback dolphins, Indo-Pacific bottlenose dolphins, spinner dolphins and Bryde’s whales.

Protection of threatened whales and dolphins in Bangladesh will help to prevent their extinction.

WDC MIKE BOSSLEY, REGINA ASMUTIS-SILVIA / VIRGINIA AQUARIUM AND MARINE SCIENCE

UNITED STATES. THROUGH OUR Act Right Now campaign we demanded the US government protect endangered right whales off the north east coast of America. They listened, and have now set permanent speed limits for larger vessels travelling through these important whale habitats.

We are now campaigning to extend the protected area for right whales by 2016.

We also helped push through a ruling reducing the use of deadly vertical fishing lines in the same region.

Richard Lochhead MSP paid a visit to the Scottish Dolphin Centre at Spey Bay and joined a team of Shorewatchers

WDC is campaigning to create meaningful protection for the key habitats of whales and dolphins across the world

SCOTLAND. FOLLOWING a proposal by WDC, and more than 36,000 WDC supporters calling for whale, dolphin and porpoise MPAs, the Scottish government finally agreed to a public consultation towards designation of three MPAs to include critical habitats of minke whales and Risso’s dolphins.

PACIFIC ISLANDS. IN 2013-14, WDC brought about an agreement with officials in the Pacific Islands region that will encourage more research and strengthen whale and dolphin conservation in the area.

There are just four populations of Hector’s dolphins left in the waters of New Zealand.

They now face extinction

NEW ZEALAND. OUR WORK continues to protect New Zealand’s vulnerable Hector’s (including Maui) dolphins, and we are lobbying the government to extend and strengthen the network of marine protected areas there. We recently surveyed the New Zealand public and found significant support for protection measures.

We will continue our campaign activity, and will not rest until the necessary protection measures are in place.

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WDC continues to highlight the plight of whales and dolphins held in zoos and aquaria around the world and we are campaigning to end this type of captivity for so-called public entertainment

ENDING CAPTIVITY

THE SCIENTIFIC evidence is conclusive. Keeping whales and dolphins in captivity is cruel. They are highly intelligent creatures but are trained to perform unnatural behaviours for food. This has a detrimental effect on their physical and mental health. Some are taken from their wild homes in brutal hunts, and are then subjected to long, stressful journeys only to spend the rest of their shortened lives swimming around small tanks, never able to cover the huge distances that they would in the wild each day.

We have had some notable successes in our fight to end captivity.

There has been a significant shift recently in the public’s perception of captivity shows like those at SeaWorld, and WDC has been at the forefront of that change.

57

As of December 2014, a total of 57 orcas are held in captivity (22 wild-captured plus 35 captive-born) in at least 14 marine parks in 8 different countries

BRINGING BRANSON TO ACCOUNT WITHIN DAYS of launching our campaign asking Richard Branson’s Virgin Holidays to stop selling trips to SeaWorld, it went viral. Some 100,000 people watched our film on YouTube. Richard listened to our call and shortly after issued a statement to say that Virgin will only do business with those facilities that pledge to stop taking whales and dolphins from the wild after February 2014.

Orca performing at SeaWorld in San Diego 8 WDC 2015

DOLPHINARIUM BLOCKED IN BAHAMAS

Atlantic spotted dolphins in the Bahamas

OUR WORK in the Bahamas helped overturn permits that were illegally granted for a dolphin facility in the region and so there is now one less captive dolphin park in the world. WDC continues similar work throughout the Caribbean.

2.5x

The annual mortality rate of orcas is more than two-and-a-half times higher in captivity than in the wild

AIRLINE CANCELS CONNECTIONS TO SEAWORLD THROUGH DIRECT engagement with Southwest Airlines, WDC helped to encourage the operator to end its 26-year marketing partnership with SeaWorld.

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BROKEN BONDS

In the wild, orca mothers maintain lifelong bonds with their offspring.

SeaWorld’s financial decisions break apart these family bonds

UN TREATY WILL PROTECT AGAINST CAPTURE WDC WAS instrumental in the development of a resolution adopted by a United Nations backed treaty (Convention on Migratory Species), which means 120 countries have now agreed to develop measures to stop the capture of whales and dolphins from the wild for aquaria and theme parks.

An audience with a captive orca

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The stunning setting of the Scottish Dolphin Centre

WDC continues to actively defend whales and dolphins in many other ways, and in many other parts of the world

OUR OTHER WORK RIVER DOLPHINS. WHEN WE think about whales and

Thousands of Amazon river dolphins are being killed illegally

10 WDC 2015

dolphins, we tend to picture them in the sea. But, there is a small group of dolphins that live in fresh water rivers and lakes. These river dolphins are among the most endangered mammals on Earth.

In 2014, we began a campaign to stop the brutal slaughter of Amazon river dolphins, known locally as ‘botos’. Botos are being killed illegally and used as bait by fishermen to catch the piracatinga (a type of catfish) for sale on the open market.

During our campaign we worked with Rafael da Silva Rocha of the Brazilian Public Prosecution Service, and other partners in Brazil, generating awareness of Rafael’s work to stop the boto slaughter. We collected 176,599 signatures from the public along with messages of support.

Brazilian authorities were presented with 176,599 signatures

A new law has now been passed banning catching the fish commercially and so helping to stop the unnecessary deaths of Amazon river dolphins.

However, in some remote areas of the region it will be hard to police and enforce the law. So, we will now be working with local groups to develop projects that will engage local people in protecting the dolphins who share their Amazon home.

Intelligence and self-awareness are two attributes we share with these amazing creatures

Experiencing the life aquatic in a Dry Dive tour of the Moray Firth

ESTABLISHING RIGHTS FOR WHALES AND DOLPHINS. VISITOR CENTRES. OUR CENTRES in Scotland are a great place for us to engage with the public and to coordinate research. Visitor numbers to WDC’s Scottish Dolphin Centre have increased for the third year in succession, totalling 92,835 for 2014. The centre was also awarded a TripAdvisor Certificate of Excellence in May. This accolade is given to establishments who consistently get a high number of outstanding reviews.

WDC’S WORK is not just about conservation and welfare. Establishing rights for whales and dolphins is now a core part of our work. It may seem like a complex issue but in essence it means that we want to see the culture, intelligence, self-awareness and many other qualities of these special creatures legally recognised. Previously, it was thought by many that these qualities were unique to humans, but science now tells us that this isn’t the case. Recognising these special qualities means we don’t just focus on the numbers being killed and the cruel ways in which they are being killed – there is much more to it than that.

UN TREATY CONSIDERS CETACEAN CULTURE. IN 2014 a landmark decision was made by all 120 member countries present at the Convention on Migratory Species (a United Nations backed treaty) to ensure whale and dolphin culture will be taken into consideration when the conservation of these incredible creatures is discussed.

Backed by WDC, it was agreed that an expert scientific advisory group will now be formed to look into the issue of culture more closely, and that behaviour passed on within groups of whales and dolphins will be taken into consideration when we look at how best to conserve and protect some species. This is a big leap forward, and something we have campaigned on for some time.

Instead of just counting numbers of whales within a certain area, we will need to look more closely at how individuals and groups behave, as that may have an effect on how they respond to threats caused by human activity.

The WDC Education Team plays a vital role in teaching children how to take part in conservation

EDUCATION. IN 2014 we continued to connect with schools and communities across the globe through a range of educational programmes, including visits, talks and workshops with thousands of school pupils.

Nicola Hodgins and Alison Wood attended the Convention on Migratory Species

COMMUNITIES AND VOLUNTEERING

A roundup of the campaigns and projects taking the WDC message across the globe UNITED KINGDOM.

KEEPING WATCH FOR THE WDC team in Scotland, 2014 was an eventful year. Shorewatch volunteers carried out more than 6,400 individual 10-minute watches for whales, dolphins and porpoises. The collated data deepens our understanding of the amazing marine life around Scotland.

Eight volunteers supported the education programme based at the Scottish Dolphin Centre. They helped deliver interactive workshops and outdoor activities to more than 5,000 young people living along Scotland’s coastline, teaching them about the fascinating whales and dolphins they can spot in their area, and how they can help WDC to protect them.

WDC’s dedicated and enthusiastic team of volunteers helped ensure all 92,000 visitors to the Scottish Dolphin Centre enjoyed a good day out and found out more about Spey Bay’s amazing bottlenose dolphins. We could not have achieved so much without the support of over 100 dedicated volunteers, who offer their time and skills to this wide range of community and data-collection projects.

Over the past year, WDC has also been developing a close partnership with the Chippenham Children and Young People’s Parliament, involving 21 schools and representing 8,000 young people. Working together on an environmental education project, and with the help of two local volunteers, we set about creating a series of interactive assemblies and workshops at the schools. The theme was marine litter and how people’s actions affect the oceans. The project culminated in a three-week exhibition of ‘scrap dolphins’ made from throwaway objects by each school.

12 WDC 2015

Pupils at Kington St Michael Primary School get crafty while learning about marine litter and looking after sea life

FIJI.

SUSTAINABILITY STRATEGIES

Spreading the whale and dolphin conservation message in Fiji

WDC CONTINUED working with the Chief and people of Dawasamu (the district that contains the Moon Reef Marine Protected Area), Fiji, to create a plan for sustainable use and management of marine resources. In partnership with the district-wide environment committee – the Dawasamu Environment Movement – our activities over the past year have included community workshops to help raise awareness of sustainable marine resource management, and the commencement of a post-graduate project in collaboration with The University of the South Pacific.

The Natütama Foundation in Columbia works with WDC to encourage Amazon communities to protect river dolphins

SOUTH AMERICA.

EDUCATION AND OUTREACH IN ARGENTINA, WDC continued working with local communities to better understand the conservation needs of the Commerson’s and Peale’s dolphins, southern right whales, Franciscana dolphins and bottlenose dolphins living along the country’s immense coastline.

Activities over the past year included workshops and talks at local schools and the National University of Southern Patagonia, developing best-practice whale-watching advice, and educating local people on the life cycle of whales and dolphins and how they can contribute to their conservation.

In Colombia, WDC carried on its work in partnership with the Natütama Foundation.

The education programme in Puerto Nariño’s primary schools was rolled out to a further eight pre-school groups, reaching 258 children in total, as well as a number of secondary school students. Activities included field trips to see river dolphins, river litter clean-ups, and visits to the interpretation centre, as well as street theatre and puppet shows to highlight conservation messages. Elders from Amazon Indian communities shared their knowledge with the Natütama educators and helped to teach children indigenous songs, dances and stories, encouraging them to help protect river dolphins, wildlife and natural resources.

In North America, WDC teamed up with Atlantic White Shark Conservancy to see Cape Cod’s abundant wildlife

In Peru, our collaboration with Solina, a Peruvian NGO based in Iquitos, continued. The environmental education programme, which aims to increase awareness of river dolphins and their role in the environment, was introduced to more than 100 primary schools reaching 3,000 children. Activities included local parades and events to promote river dolphin conservation.

SHOREWATCH VOLUNTEERS CARRIED OUT MORE THAN 6,400 INDIVIDUAL 10-MINUTE WATCHES

NORTH AMERICA.

LEADING FIELDWORK WDC’S NORTH America office has had a busy year. Eight interns contributed towards a successful fieldwork season, completing a range of projects, including developing a calendar of important marine mammal conservation dates for distribution to supporters, starting a humpback whale analysis project, piloting a finback whale photo-identification study, assisting with a needs assessment for protection of southern resident killer whales, and compiling a review of the history of vessel strike mitigation efforts. Data was collected on 242 commercial whale-watching trips, including sightings of 211 individual humpback whales, and nearly 27,000 images were added to WDC’s sightings database.

Volunteers and interns were instrumental in the success of two major fundraising events – the annual Race to Save a Species 5k run and the inaugural all-day Expedition: White Sharks and Whales. In addition, partnerships with local schools facilitated educational presentations for the students. Through these outreach opportunities, WDC’s conservation message reached more than 20,000 people.

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Adam Walker took the plunge to help stop whaling and raised almost £10,000

Every achievement and victory outlined in these pages was made possible by you, and people like you. You fund our work and you inspire us to keep striving towards a world where every whale and dolphin is safe and free in the wild

IT’S ALL DOWN TO YOU ‘WHENEVER ONE person stands up and

Alan Lambert celebrates reaching the end of his epic fundraising walk 14 WDC 2015

says, “Wait a minute, this is wrong,” it helps other people to do the same.’ The words of the activist Gloria Steinem may be truer in today’s world than they ever were. The explosion of social media has made global communication instant and given like-minded people the tools to network, group together and make their voices heard.

One person who stood up and said, ‘this is wrong’ is Kathleen Haase – and she helped more than a quarter of a

million other people to do the same!

With our support, she started a petition on change.org, the online petition platform, calling on British Airways to stop selling trips to SeaWorld. This is now the largest animal petition ever on change.org in the UK. Together, you have stood up and enabled us to continue our campaign to stop UK tour operators supporting the captivity industry. Peter Muffett ran the Virgin London Marathon in a four-stone orca costume raising more than £12,000 and the Jersey College for Girls Conservation Group held a screening of Blackfish and raised £600. Julie Walsham from Orca Originals is donating 50% of the profits from sales of her amazing plush orcas, and pupils at All Saints’ Primary School in Wrexham, Wales, have been learning about the cruelty of orca captivity and raised £150 through a cake sale. Superstar Alan Lambert (10) walked

Kathleen Haase and WDC’s Cathy Williamson took your signatures to British Airways

88 miles in five days, raising £600, and then stood up in front of his school assembly to explain why whales and dolphins deserve to be free.

Adam Walker stood up and said ‘whaling is wrong’, although we’re not sure too many people will be following his lead, as his efforts to help us stop the slaughter involved being bitten by jellyfish and circled by sharks. Adam took on the gruelling Oceans-7 Challenge over seven years bringing in almost £10,000 to help us stop whaling.

Our merry Santas raised more than £800 in the London Santa Run and, in Germany, the Frommlet family donated money to WDC instead of buying each other Christmas gifts.

Public opinion counts so never be afraid to make your voice heard. Days after we launched our campaign urging Richard Branson to stop Virgin selling trips to SeaWorld, he called a ground-

breaking meeting and the Virgin group is now talking with us about the future for whale and dolphin captivity. Why? Because tens of thousands of people like you said, ‘this is wrong’. Your petition signing, running, walking, cake-selling, Facebook posting, whale and dolphin adoptions and generous donations all take us closer to a world where every whale and dolphin is safe and free.

There are far too many of you to name, but we thank you all – never doubt the power we have when we all stand together for what is right.

PUBLIC OPINION COUNTS SO NEVER BE AFRAID TO MAKE YOUR VOICE HEARD The London Marathon was no obstacle for Peter Muffett, who dressed as an orca for the run

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A landmark project saw aquatic artistic masterpieces breach the streets of Aberdeen, delighting locals and visitors alike while raising awareness and vital funds for WDC’s work

Bird Ballet

IN PARTNERSHIP with children’s hospital charity The ARCHIE Foundation, we held a spectacular art event in Aberdeen during the summer.

One of WDC’s biggest ever events, Wild Dolphins became a huge success.

16 WDC 2015

WILD DOLPHINS ON DISPLAY Fifty specially designed and painted dolphin sculptures leapt onto the streets of the city to form a tourist trail and provide a colourful reminder of the real wild dolphins living right on the doorstep. A number of smaller dolphin sculptures were also

created as part of a local schools engagement project.

After several weeks on display, the dolphins were sold to the public at a special auction event that raised a fantastic half a million pounds for both charities.

BIG HITTER ONE OF the stars of the auction night at Aberdeen Music Hall was Golfin Dolphin designed by artist Gordon Henry, and signed by golfers at the Aberdeen Asset Management Scottish Open. The winning bid was a staggering £55,000.

Golfin Dolphin

A packed Aberdeen Music Hall was the venue for a hugely successful auction to find new homes for the dolphin sculptures

Lord Provost George Adam with members of the Wild Dolphins team at a civic reception held in Aberdeen’s Town House

AWARD-WINNING WORK THE WILD Dolphins project was presented with a top prize when it won the Best Event or Festival at the Aberdeen City and Shire Tourism Awards.

Iain Watson, awards chairman, said: ‘The Wild Dolphins project really captured the imagination of both locals and visitors and helped to put the region on the map.

‘It was a fantastic project that brought colour to the streets of Aberdeen during the summer, put a smile on people’s faces Rocky and raised a substantial amount of money for charity. Wild Dolphins was a very worthy winner.’

2015 WDC 17

THANK YOU

WDC wishes to acknowledge the continued support from corporate partners, trusts and foundations, major donors, donations in memoriam and legacies. We would also like to thank individual members of the public, adopters and WDC supporters

TRUSTS AND FOUNDATIONS

Keidanren Nature Conservation Fund The MPA Fighting Fund The Gordon & Ena Baxter Foundation The D'Oyly Carte Charitable Trust The Downton Banister Trust The Maud Beattie Murchie Charitable Trust The Joyce Cater Charitable Trust The Panton Trust T D Brunton Charitable Trust The Bryan Guinness Charitable Trust Susan H Guy Charitable Trust J & J R Wilson Trust The Waterloo Foundation The Mackintosh Foundation

CORPORATES

Animal Friends Peter Muffett and the DTV team Julie Walsham at Orca Originals Lisa Drewe at Newleaf Sustainability Practice Andrew Sutton at NiceImages/Eco2 Conran Design Group Mark Whelan and the team at Cake Entertainment SEALIFE The International Jojoba Export Council Target Dry Elite Eco Logistics

STATUTORY

Scottish Natural Heritage

Kilverstone Wildlife Charitable Trust Cetacean Society SEA LIFE Trust Global Ocean The Rufford Foundation Gregor Louisoder Umweltstiftung (Germany) Würde & Recht der Tiere – Stiftung für Tierschutz (Germany) Patagonia (US) National Marine Sanctuary Foundation (US) Island Foundation (US) The Jessica Rekos Foundation (US) The Boston Foundation (US) Litowitz Foundation (US) Tides Foundation (US)

Endsleigh Insurance Profile Sri Lankan Airlines Konfidence Ltd Merlin Entertainments MJD Systems Speyside Craft Brewery SEGA The Humble Bundle Community Wildlife Worldwide Aldiana GmbH (Germany) Cetacea Communications & Public Relations GmbH (Germany) Arda Wigs (US)

Natural Resources Wales Moray LEADER Programme

Cape Clasp (US) Corrective Chiropractic (US) FLOAT – For Love of All Things (US) Kamibashi (US) PuraVida (US) Sakroots (US) Surfer's Journal (US) Terminus Tees (US) Thread Pit Inc (US) Waves of Om (US) Wood's Seafood (US) Brewer's Marine – Plymouth (US) Systems Marines (US) Cadet Enterprises (US)

AL VERYARD

WDC efforts to protect whales and dolphins depend on the generous financial backing of our supporters.

It all counts

FINANCIAL REVIEW TOTAL INCOME for the year was £4,569,545. This was up by £1,591,727 from £2,977,818 in 2013 due to gross income of £697,000 from the Wild Dolphins event in Aberdeen, an exceptional legacy of £548,000 in the UK, additional income from the running of the café at the Scottish Dolphin Centre which we took over during the year, higher than normal legacy income in our US subsidiary and increased trust and grant and merchandising income.

Donations from individuals outside of the above were similar to last year, leading us to believe that our investment in direct marketing activity contributed to halting the steady decline in this type of giving that we had seen since the recession began.

As a percentage of total incoming resources, the cost of generating funds has increased from 31% in 2013 to 32% in 2014, reflecting the cost of running the Wild Dolphin event and increased trading activities. Charitable expenditure in the year amounted to £2,786,359, an increase of 2% from last year, matched to budgeted regular donation income expected during the year.

WDC also benefits greatly from the dedication of around 140 volunteers who are involved in many aspects of our work. We calculate that volunteer helpers

GOVERNANCE COSTS 1p MEMBERSHIP AND ADOPTION PROGRAMMES 7p INFORMATION AND EDUCATION 5p WILD DOLPHINS EVENT 12p CONSERVATION AND CAMPAIGNS 52p MERCHANDISE, CAFÉ, RAFFLE AND MAGAZINE 6p FUNDRAISING 17p

£

EVERY PENNY IN THE POUND

Unrestricted funds (£)

Restricted funds (£)

Total funds (£)

Total funds 2013 (£)

Conservation and campaigns

2,030,594

208,510

2,239,104

2,180,017

Information and education

231,437

-

231,437

223,053

Membership

54,976

-

54,976

72,645

Adoption programmes

260,842

-

260,842

307,367

(Recoverable)/Unrecoverable VAT

-

-

-

(56,408)

CHARITABLE EXPENDITURE

2,577,849

208,510

2,786,359

2,726,674

CHARITABLE ACTIVITIES

10,000+ 12

3

9

6

hours of their own time given up by our volunteer helpers in the UK alone

gave up over 10,000 hours of their own time in the UK alone.

Copies of full-consolidated accounts, the report of the auditors and the report of the trustees can be obtained from the company secretary, at WDC, Brookfield House, 38 St Paul Street, Chippenham, Wiltshire SN15 1LJ. 2015 WDC 19

GET IN TOUCH WDC WHALE AND DOLPHIN CONSERVATION

Brookfield House, 38 St Paul Street, Chippenham SN15 1LJ, United Kingdom T +44 (0)1249 449500 E info@whales.org whales.org

WDC NORTH AMERICA 7 Nelson Street, Plymouth Massachusetts 02360, United States T +1 888 699 4253 E contact@whales.org

WDC DEUTSCHLAND Implerstr. 55, D81371 Munich, Germany T +49 89 6100 2393 E kontakt@whales.org

WDC AUSTRALASIA PO Box 720, Port Adelaide Business Centre, Port Adelaide, South Australia 5015, Australia T +61 (0)8 8449 6470 E info.au@whales.org

WDC SCOTTISH DOLPHIN CENTRE Spey Bay, Moray IV32 7PJ United Kingdom T +44 (0)1343 820339 E dolphincentre@whales.org

WDC LATIN AMERICA Cap. J.G. BermĂşdez 1598 B1636EMB Olivos, Buenos Aires, Argentina E info.la@whales.org

All images by WDC and Shutterstock unless stated otherwise Cover image: Peter Andrew Scott