Think Mallorca was born from one simple thing: the feeling I get living here. That moment when the sunlight hits a lemon tree just right, when the sea air makes your to-do list feel irrelevant, when the conversation with a stranger turns into tapas and wine and a lifelong friendship. You get the idea.
This magazine isn’t about the gloss, it’s about the glow The real Mallorca. The one we all live, love, and photograph almost daily
You’ll find stories, places, people, and ideas that make you want to book a one-way flight or fall back in love with where you already live.
your sun lounger in Santa Catalina or your kitchen table in Manchester with Mallorca on your vision board, welcome You’re in the right place.
If you’re a business owner, a foodie, a dreamer, or a curious traveller, this space is for you
We want to hear your island stories too.
See you on the ‘gram,
THINK MALLORCA
BETTER THAN A BEACH DAY!
HADLEYS MAGALUF
Chill Vibes, Good Food, and Zero Stress
BY LISA CORWOOD PHOTOGRAPHY BY STEPHEN CORWOOD
We Spent the day shooting content at Hadleys in Magaluf and honestly, this place just gets summer Whether you're here with the kids, your mates, or just escaping real life for a bit, it's one of those rare spots that ticks a lot of boxes without trying too hard
Think: Balinese beds, chilled soundtrack, cocktails on repeat. You can actually hear yourself think here. No inflatables. No cannonballs Just sun, shade, and a solid drinks list
Got kids? Still good. There’s a whole terrace section for families that works The kids can mess about while you enjoy something that isn't a chicken nugget Bonus: you don’t have to feel awkward for bringing children into a space clearly designed for hungover 20somethings.
Food.. Amazing!
We shot a ton of food, and not just for show Fresh salads, nachos loaded properly (none of that dry tortilla stuff), pizzas coming out fast, and cocktails that actually taste good, not just look good It’s not “just grab a sandwich” food, it’s “stay for lunch, stay longer than planned” food.
It wasn’t just about food and relaxing
The FlowRider at Hadley’s Club in Magaluf is a standout feature, offering a dose of adrenaline in the heart of a beachside setting Enjoy watching your friends with a cocktail in hand (or giving it a go yourself) Ride the wave in a stunning Mallorca setting. It’s bookable by the hour and comes with optional lessons, making it accessible whether you’re a complete beginner or just fancy showing off.
Hadleys isn’t trying to be too cool, or too premium. It’s just easy If you want somewhere that suits everyone, it works.
If you're just looking to lie horizontal and let someone bring you mojitos, it also works.
PHOTOS BY STEPHEN CORWOOD
From private pilot training to unforgettable island tours, The Helicopter Centre offers a first-class view of Mallorca with veteran pilot Stewart Jones at the helm
MALLORCA FROM THE SKY WHERE ADVENTURE TAKES FLIGHT
The Helicopter Centre stands as a beacon for aviation enthusiasts and adventure seekers alike Established in 2001 by seasoned pilot Stewart Jones, the centre transitioned from Liverpool to the idyllic Son Bonet Aerodrome near Palma, drawn by the island's promise of over 300 days of sunshine annually .
Photography by STEPHEN CORWOOD
SCENIC PALMA AN AERIAL TOUR TO REMEMBER
Beyond training, The Helicopter Centre curates unforgettable aerial tours. Options range from a 10-minute Palma City Sky Tour, showcasing landmarks like the Palma Cathedral and Bellver Castle, to the expansive "Full Monty" tour, offering a comprehensive view of the island's diverse landscapes
For a touch of indulgence, guests can opt for helicopter dining experiences, landing at boutique hotels or esteemed wineries for a culinary delight.
For those aspiring to take the helm, The Helicopter Centre offers a comprehensive Private Pilot Licence and Commercial Pilot Licence (Helicopter) alongside other programs. Students embark on a journey that encompasses radio licensing, ICAO English proficiency, and ATPL theory exams. With a fleet that includes the Robinson R22 and R44, trainees gain hands-on experience under the tutelage of a multilingual team of instructors, including Stewart Jones, who boasts over 7,000 flight hours
Head on over to to Instagram to follow Rory’s journey completing his license.
By LISA CORWOOD
Photography by STEPHEN CORWOOD
Under Stewart Jones's leadership, The Helicopter Centre has evolved into a premier aviation hub in the Balearics The centre's commitment to safety, personalized instruction, and unparalleled experiences has garnered acclaim from both novice pilots and seasoned aviators.
Whether you're charting a course towards a pilot's license or seeking a unique perspective of Mallorca's beauty
The Helicopter Centre offers an experience that soars above the rest.
DESIGN FORWARD SANCTUARY
BY LISA CORWOOD PHOTOGRAPHY BY STEPHEN CORWOOD
IN PALMA OLD TOWN
TUCKED BETWEEN PALMA’S ATMOSPHERIC OLD TOWN AND THE VIBRANT SANTA CATALINA DISTRICT
CONCEPCIÓ BY NOBIS IS A MASTERCLASS IN HERITAGE RESTORATION AND DESIGN
Once a 16th-century soap factory, this boutique hotel now offers 31 impeccably styled rooms and suites, each blending Scandinavian minimalism with Mallorcan soul Award-winning Swedish architects Wingårdhs have preserved original features; vaulted ceilings, cross vaults, and handmade Huguet tiles. While introducing custom furniture, warm brass accents, and lush greenery to create a calming, tactile retreat
A Hidden Oasis in the City
The hotel’s sun-drenched courtyard is a rare gem in Palma: a tranquil terrace with a pool, Mediterranean gardens, and shaded pergolas. Exclusively for hotel guests, it’s the perfect place to sip a morning espresso or toast the evening with a glass of cava Inside, the expansive lounge serves as the hotel’s social heart ideal for working, relaxing, or enjoying a leisurely breakfast beneath soaring ceilings.
Xalest: A Culinary Celebration
At Xalest, Chef Xema Álvarez reimagines Mallorcan cuisine with flair and finesse. The menu features tapas, pintxos, and shareable plates that honor local ingredients and traditions Whether you’re enjoying the menu of the day, a curated tasting menu, or a midday coffee and cava, the restaurant’s relaxed elegance invites both locals and travelers to linger
Design Driven Comfort
Whether you’re seeking a stylish base for exploring Palma or a serene space to unwind, Concepció by Nobis offers a stay that’s both rooted in history and refreshingly modern It’s more than a hotel, it’s a living, breathing part of the city’s evolving story.
A BRAND SHOOT WITH LUMON Professional doesn’t have to mean corporate
HOW MALLORCA IS CHANGING THE FACE OF BRAND SHOOTS
Gone are the days of still boardroom portraits and grey backdrops
Changing brand shoots one shot at a time in Mallorca
Brand photography is having a refresh and nowhere is this transformation more visible (and more beautiful) than right here in Mallorca.
When we worked with the team at Lumon, the shoot took us from coastal viewpoints around Port Adriano to the sunlit streets of Valdamosa, capturing their team in a way that felt human, relaxed, and most importantly, real
This isn’t just a trend, it’s a shift. Businesses are moving away from overly polished, impersonal imagery. Instead, they’re embracing the power of authentic team storytelling. We’re seeing founders step into the frame, teams enjoying real moments together, and work-life culture represented with honesty and heart
And it works. Because people don’t just want to know what you do. They want to know who you are.
By LISA CORWOOD
Photography by STEPHEN CORWOOD
In Mallorca, this approach feels especially natural. The scenery is stunning, but it’s the people who make a brand stand out
Whether it’s a start-up, an international company, or a family-run business, the magic happens when the camera captures not just professionalism, but personality.
Want to rethink your own brand visuals?
Start by showing us the humans behind the hustle. Let the island provide the setting, but let your team tell the story.
Turquoise water, homemade tapas, and the soft sway of the Med beneath your feet What happened when we spent a blissful afternoon sailing with Salty Breeze
A TRANQUIL AFTERNOON WITH SALTY BREEZE
PHOTOGRAPHY BY STEPHEN CORWOOD
There’s something special about seeing Mallorca from the sea, especially when the wind takes over and all you can hear is the soft rustle of sails and the water gently brushing past the hull
That’s exactly the kind of peace we found on our recent afternoon with Salty Breeze.
Setting sail from Santa Ponsa on a warm afternoon, we boarded the catamaran as a family, ready for a relaxed weekend moment. The crew were laid-back, knowledgeable, and instantly likeable. Both welcoming us with the kind of energy you hope for on a boat day: chilled but totally on it From the first moment, we knew we were in good hands.
we glided silently along the coastline toward Peguera, s up and engines off, we felt like we were being own a different side of the island. One with no noise, rush, just the stunning clarity of the sea and that ssic Mallorcan coastline rolling out beside us
as a rare kind of stillness, the kind that only happens en someone else takes care of everything and you're e to just be
chored in a sheltered cove, we dove into the turquoise ter, paddled around on the boards and floated lazily the mat. It was simple fun the kind that feels good for soul
Lunch was light, local, and perfectly timed. Homemade tapas, locally-sourced ingredients, and an ice-cold beer in hand, it was the kind of picnic that reminded us why we love this island so much.
Everything felt considered but never fussy.
INKED WITH INTENTION
PHOTOGRAPHY BY LISA
CORWOOD
Founded in 2022 by Becky and Luis, two entrepreneurs who may not have come from the tattoo world but brought a fresh pair of eyes to it, Tattoo Nation was born out of one simple mission: to create a space where artistry, professionalism, and genuine connection live side by side No ego, no gimmicks, just great tattoos in a place that feels like home.
Inside Tattoo Nation, Palmanova’s Home of Heartfelt Art, Tattoo Nation isn’t your average tattoo studio Step inside and you’ll feel it straight away, the calm cleanliness, the curated vibe, and a welcome that feels more like a warm hug than a sterile appointment
Their team is small but mighty, led by two seriously talented resident artists:
Pity Krausse; Originally from Mar del Plata, Argentina, Pity specialises in Black & Grey realism His work is layered with emotion and detail, the kind of tattoos that make you stop and stare. He’s exhibited widely and continues to evolve his technique with each piece he inks
Fillipo; With roots in Israel and a long stint running his own studio in Ibiza, Fillipo brings freehand magic to the studio His approach is bold, intuitive, and full of creative freedom, each piece tailored in the moment, shaped by the person sitting in front of him.
Together, they’ve helped shape Tattoo Nation into more than a studio. It’s a creative space where stories are told through ink, and every tattoo starts with a real conversation
Whether it’s your first or your fiftieth, you’ll leave with something unforgettable.
BEHIND THE CAMERA
The finished image is calm, luxe, and utterly Pinterest-worthy, a bathtub moment in one of Palma’s most stunning hotel bedrooms
But what you don’t see is the creative gymnastics it took to get the shot.
To frame the curved lines and natural textures just right, we got a little scrappy No fancy lens tricks, just the perfect angle, achieved by wedging ourselves inside the wardrobe door
“Behind every dreamy photo is a sweaty, slightly frazzled content creator muttering about lighting ” 01 02 03
