Module 4 - Elementor & Its Endless Possibilities

SKILLS BOOTCAMPS IN DIGITAL MARKETING

MODULE 4

ELEMENTOR & ITS ENDLESS POSSIBILITIES

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SKILLS BOOTCAMPS IN DIGITAL MARKETING

INTRODUCING OUR SKILLS BOOTCAMPS Our Digital Marketing Skills Bootcamp is a 12 Week training programme that is designed to give start up and small businesses the practical digital marketing skills needed to succeed in the competitive digital markets of 2023 and beyond.

Ours is the most flexible Skills Bootcamp in Digital Marketing with courses starting every week and it's FREE to most participants!

READY TO SIGN UP? Ask your Business Advisor to refer you to the programme at: www.digitalskillshq.com/businessadvisors or email businessadvisors@thinkemployment.com

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SOCIAL MEDIA MARKETING

WORDPRESS WEBSITE BUILDING

VIDEO EDITING & ADVERTISING REPUTATION MANAGEMENT

EMAIL & OFFICE APPS

SEARCH ENGINE OPTIMISATION

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WHAT'S COVERED IN THIS MODULE? Intro to Elementor Building Header/Footer/Adding Menu Building Essential Pages

Building a Blog Page Template Building an Archive Template The full power of Templates & Ensuring Responsiveness

WHY DOES YOUR BUSINESS NEED THIS? Elementor gives you total control over the visual design of your website without the need for spending thousands in developer costs and the ability to edit or update your site whenever you need to. With Elementor you can create professional web pages, blogs and so much more.

BUSINESS BENEFITS AND TAKE-AWAYS: Saving Money on Web Developer Costs.

Update your Website Whenever you need to.

Utilising Templates to Save Time and Streamline the Updating Process.

Create a Professional Design

VALUE IN £'S STERLING FROM THIS MODULE

£2000

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SKILLS BOOTCAMPS IN DIGITAL MARKETING

1

AN INTRODUCTION TO TOPICS IN THIS BOOTCAMP MODULE ELEMENTOR

While the previous module introduced you to web design, this module will help you put the icing on the cake! While WordPress is perfect for simple blog posts and basic websites, Elementor is a popular WordPress website and webpage builder plugin that brings a whole host of tools to the WordPress world. And, while WordPress provides the framework of the building, Elementor lets you build a magnificent mansion upon its infrastructure.

One of the key tools allowing you to build your "mansion" is the Elementor Editor.

This visual drag-and-drop editor enables you to create webpages capable of sophisticated, dynamic functionality.

You can save time creating your masterpiece by using the editor to drag and drop widgets onto your page. It means working more intuitively, without coding, to create a professional website.

While the Elementor Editor allows you to build beautiful web pages, the Theme Builder enables you to put pages together to create an entire website. Using the Theme Builder, you can make headers and footers for your pages, use templates to develop uniform pages and posts and even create a creative, fun 404 page designed just for your site.

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2

TAKING ADVANTAGE OF TEMPLATES ELEMENTOR AND BLOGGING Now you've created your website; you are ready for business. However, getting your website noticed and driving traffic will take work. During the second part of this module, we will look at creating a blog. Blogging is a great way to lure people in. It will also help you get discovered via social media. Every time you create a new article, you're creating content that people can share on social networks — Facebook, LinkedIn, Instagram, Twitter, and Pinterest — all of which put your business in front of a new audience.

Elementor Theme Builder allows you to design a single post template from scratch with no coding skills needed!

Custom single-post templates enable you to use different layouts for different blog posts — giving you the flexibility to apply different designs to specific posts. For example, think of a barber's website. You could use different templates for reviews, news posts, sale posts, case study posts, etc.

With Elementor, you can build a blog post template with dynamic widgets. And, to make it easier to design live, you can preview the template with any of your previously created blog posts. This way, all the dynamic widgets get populated with actual content from your site.

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SKILLS BOOTCAMPS IN DIGITAL MARKETING

3

INTERESTING THINGS FACTS ABOUT ELEMENTOR

5% Of All Websites Are Built With Elementor.. that's over 8,000,000 live websites at the time of writing this!

You get highly useful content widgets (also known as blocks) that are customized to function in the live page builder. What’s more is you only have to drag and drop them to the page you are building.

There are virtually endless possibilities design-wise – from changing the column gaps to changing the text fonts and overlay of button colors.

Another great thing about Elementor Page Builder is you have an impressive array of templates at your fingertips. There are hundreds of templates and elements to choose from. This makes it perfect for builders and designers (and newbies) who don’t want to start from scratch or are facing time constraints.

With its ready-to-use templates, WYSIWYG editor, and drag-and-drop functionality, you can build a page, or perhaps an entire website, in just one sitting. If HTML takes, let’s say a week, and WordPress takes a day or two, Elementors lets you do the same job in hours!

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IN THE NEXT MODULE..

GETTING TO KNOW GOOGLE

Before we start blinding you with the science behind Google Workspace, if you are wondering, "What is Google Workspace?", here's a quick overview: Google Workspace is everything you need to get done in one place! It is Google's suite of intelligent apps. Alongside email hosting for your business, it includes a variety of apps and features that you'll find quite handy. You are probably familiar with or already using some of them.

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