Introductionto UXDesign(Unicorns)
MeettheUnicorns
Mar,2024
MeettheUnicorns
UX&DesignTeam Mar,2024
1. TheUnicornteam
2. Howweareembedded
3. Whatwedo
4. Howwestayinsync
5. Getintouch
Whoweare
UisforUnicorns =UX&Designteam
DesignersassociatedasUnicornsandintheirindividualproductteams
AletteHolmberg-Nielsen
VPProduct&UX
JesseVanMouwerik
UXLeadCreator Fennecs,Indri,Snails(Panthers/Rattlesnakes)
MarcosVeiga
Sen.UXDesigner T-Rex,DesignSystem
ForupdatedoverviewseeNotion
UnicornTeam
TheresaGrebin
UXLeadReader Ravens,T-Rex,Markhors
RenaldoPop
Sen.UXDesigner Fennecs,Magpies
JoshRandall
CreativeMarketingManager Marketing
Milan UserResearch
AndreiaCosta
Sen.UXDesigner Indri,DesignSystem
Cruz VisualDesigner Marketing ,Markhors
UXDesigner Ravens
Zé
Valentina
Howwe’reembedded
UXdesign& research
Productbuild
Collaboratecloselyin productteams,and Issuudepartmentsas CustomerSuccess(CS), BusinessIntelligence(BI)
Product management
Engineering
Designina productbuild
Variousperspectives: Innovation,Design Thinking,ProductBuild
Onesweetspot: Collaboration
Desirability:Whatmakessensetopeople andforpeople?
Feasibility:Whatistechnicallypossible withintheforeseeablefuture’
Viability:Whatislikelytobecomepartofa sustainablebusinessmodel?
Sweetspot
Designin collaborationand communication
Twomakeitwork productteams collaborate, communicateand buildoncommon processes
UX Design
Product Manager
Eng Manager
UX Research / Customer Success (CS)
BI (Busi. Intelligence / Data)
Engineer (several) QA
Whatwedo
TheDisciplinesofInteraction Designadaptedby envis-precisely.com
WhatwedoinUXDesignatIssuu
UXJourney& targetaudience
Facilitateuserresearch
e.g.interviews,usability testing
Conceptand specifications
Note:ResearchcollaboratescloselywiththeBusinessIntelligence(BI)forqualitativeandquantitativeperspective.
Screenflows&UI Design
Fidelityofassets
Dependingontheprojectstageandcommunicationneedsdifferentvelocityisneeded
Sketch
● Itmaybeboxesand arrowsonly
● Mayconveyastructure, layoutorsimilar withlayoutsdisplayin conceptualfidelity
● Withdescriptions, placeholder,non-styled, black/white
Alsocalledstaticprototype
● Avisualwithimagery, colouring,evenonbrandor incomponentdesign
Note:Fidelitycanvarybetweenlowvs.high-fidelity
Prototype
Clickable,interactive prototype
● Doneincodeor click-dummytool
Mainassetsforhandover
Valuableassetsfordefinitionandhandoverforsmoothdelivery
UserFlow
● Aprocessflowwithdata check,FE/BEconnections, stagesanddependencies
Keyscreens
Status
● Layoutofthemost importantscreensinhigh fidelity
● Inhighfidelitybuildon DesignSystemand components
● Variationsofkey screens/elementsshowing theirvariationsdepending ontheusersstatus
Errorhandling
● Showingallerror, success&feedback cases,theirmessaging anddisplay
UXdesign&branddesignbringthebrandtolifeintheproduct
Assetsthatdefinethebrandincluding Logo,Colours,Fonts,Visual Components,tokens,patternsandguidelinesthat compileintoproductdesignwithitscolours
“SilkScreen”DesignSystem
IssuuBrand&Marketing
DesignSystem
IssuuBrand
How
westayinsync
CollaborateinProductTeams
Teams
Knowledgemanagementtool
SeeSee“project”sectionsinall builderteams
SeeUnicornUnicorns(User Experience,Design&Research)
HighlevelroadmaptoolforallIssuu
SeeGoogleSheet20231122Extended ProductRoadmapforBuilders
roadmap
SeedetailswithProblemBacklogand PRDsonnotion
Roadmap/boardtoolforproductteam
Seeallteamsprojectsandtheirboards withsprintsandbacklogs
SeeUX&DesignUnicornsOverviewfor designacrossteamsandUXproject UNIpanel
CollaborateinProductTeams
Coredesigntool
Corewhiteboardtool
CoreUXResearchhostingtool
See“Allteams”forrespective domainsandfiles
See“Projects”forrespectivebuilder teamboards
Seeprojectsforindividualresearch studies
Seemarkups,whenaddingresearch insights
Figmaspace&structure
Miro
Dovetail
/
/1h WonderfulWorking Wednesday (WWW)/3h NomeetingThu Week3 DesignStatus
/1h WonderfulWorking Wednesday (WWW)/3h NomeetingThu Week4 DesignStatus
/1h WonderfulWorking Wednesday (WWW)/3h NomeetingThu
Additionalmeetings,ritualsandagileceremoniesinyourProductTeamareindividualbyteam ForupdatedoverviewandmeetingnotesseeNotion
Weekly
DesignStatusUpdate/1h
● UsuallyMondays11-12CEST
● Chataboutweekend,alignonplanningforthe weekandreviewopenquestions
WonderfulWorkingWednesday(WWW)/3h
● UsuallyWednesday3:30-6CEST
● DesignCrit.Designersbringtheirworkfor feedback,discussionandalignacrossteams andcomponents
● DesignPairingDesignerspartnerto explore/alignonoverlappingtopics
Twiceamonth
1:1w/LineManager/25m
● Discussongoingtasks,blockers,opportunities
Irregular
DesignSummit/3-5days
● Co-workandestablishteamprocesses/alignment, inspireanother,andfostercollaboration
Sessionsforco-working,feedbackorexploration
● Individuallyset-upwhenneeded
Getintouch
Wheretofindus,andseewhatwedo
● Designassets
● Questionsaboutbrand,marketing displayofthebrand
● Featurediscoveryand development
● Ifindoubt,slacktounicornsand wesupportordirectyoutothe source,topic,orperson Reachouton
Don’thesitatetoreachoutfordesignandresearchsupport
Productdesignrequest
Reachout
● viaSlackunicornsor
● toJesse(forCreatorfocus)or
● toTheresa(forReaderfocus)
Fillindesignbriefforaproject,if detailsarenotyetcoveredinPRD
Ifuncertain:shoottheteamaslackmessagevia#unicorns
UXResearchrequest Marketingdesign
request
1. Reachoutvia#unicornstodiscuss methods&approaches
2. Recruitstudyparticipantwith a. currentusers:viaCSandUser ResearchBrief(BetaTesting&User Research)
b. non-users:viarecruitingplatforms e.g.UserInterviewsorsimilar
ReachouttoVisualDesignerZéto provideyouwithcontextaroundour brand
TaskstrackedviaNotionboard“Visual DesignStatus”
Questions,thoughts, comments?
Welcome
Seeyouaround,anddon’thesitatetoreachout.