STUDIO MAONA

Develop YourMarketing Skill9TipsWhen Marketing your business

Written by | ARTHUR MARARA

ever underestimate the importance of marketing. No marketing means no business.N A D D W W W

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business cannot survive by sitting and waiting for customers to show up. Throughout every workday (and some times during rest days too) customers must be actively sought and won over. ork on image. Many corporations spend millions of dollars trying to convince consumers that they're small and local. Small businesses don't have to pretend. *Arthur Marara* | Attorney. Author. Speaker Harare, Zimbabwe +263 718 867 255 | attorneyarthurmarara@gmail.com *Connect with us on Social Media* Let's stay connected on social media for some more exciting inspirational content. *Facebook* - @Arthur Marara You can also watch our previous shows on *Capitalk 100.4Fm* and *Star FM* on our *Facebook* page. *Instagram* - follow more on @arthurmarara *Twitter* - follow me on @ArthurMarara *LinkedIn* - @ArthurMarara *YouTube* - Subscribe to my channel *Arthur Marara* for longer inspirational videos.

hen starting a new business venture always factor in a budget for your marketing needs. Otherwise, you on't be afraid to ask satisfied customers may spend all your capital on over for referrals. Referrals are considered by many successful entrepreneurs to be the most valuable way to targeting prospective customers. on't decide on marketing options based on how much they cost. Instead, start by figuring out the return you'll get on your investment. Cost-cutting and buying cheap are not wise practices when it comes to marketing. hen targeting a potential customer who is a member of a club or professional organization, try visiting the venue where the organization congregates to increase your chances of networking. Remember to personalize your selling approach so that it fits the group's needs. onversely, when making a sales pitch to large corporations or government agencies, focus on quality rather than quantity and think twice about mentioning that your business is small. Big companies often view small businesses as having limited resources mall companies that set their sights on contracts with large corporations or government offices should focus on building relationships with the people inside these entities rather than trying to contact them directly through advertising or direct mail. heads and have nothing left for marketing. As a small business operator, mention your size and location as much as possible in your advertising if you're trying to attract local customers.