Everlast is active in the design, manufacturing, licensing and marketing of boxing,
mixed martial arts and fitness related sporting goods equipment, apparel,
footwear, and accessories. Based in Manhattan, Everlast's products are sold
across more than 75 countries. Everlast is a wholly owned subsidiary of Brands
Holdings Limited, a global company and manager of worldwide sporting goods
and apparel brands.
In 1910 Jacob Golomb established Everlast as a swimsuit manufacturer. Gradually
the company ventured for other sports items like sports wears. Finally the
company ended up with the boxing at 1917. In 1917, the young Jack Dempsey
introduced boxing to Golomb, resulting in the brand's first boxing headgear that
would last more than 15 rounds of intensive training. The chronology of the history
of Everlast is shown in Exhibit I.