MAINTAINING A PROMOTIONAL FIRE

Creating hype or igniting enthusiasm is easy In the world we live in today, it is easier to copy an idea or follow someone else idea via social media platforms. There is no need to repeat a subject that we are all aware of.

However, that enthusiasm is essentially a fire and, in most cases, a small fire that we hope to stay lit What we all forget is how to keep that fire going

The point of this piece is: “What is today's artist willing to do to maintain a fire for a worthy and longlasting burn?”

A useless fire is equivalent to wasteful and selfish promotion It is a waste of time as well as misusing the digital and physical print space that is accessible. In other words, a repeated promotional skit that has been done before.

When a company or indie artist and in this case indie filmmaker, straddles the fence with “lazy promotion” then it’s a weak fire The fire doesn't last long.

At the start of the second quarter of the millennium, this happens more often than not. But if that promotion is strong from the start and complimented with good intentions, then the fire is strong The public will get it

The latter cannot be repeated enough and our intentions at this point should be transparent.

A big fire just as large promotion budgets are spent on films to keep everyone warm to attract the public attention. The sharing of the trailers from those films, if there are good trailers, secures a comfort level or a warm attraction to what will be shown on the screen. "A fire!"

Here is a story about an ordinary girl from a provincial town in the Ukraine, before the war. Lisa, is laid off, which deprives her of work and housing. While looking for a job and a place to live, she turns for help to her old acquaintance Yegor, who offers her to forge some time by streaming.

A propelling documentary about the Sunda Baduy tribe or Kenekes people, living in the westernmost of Java, Banten province, Indonesia.

The film shows the respect they have for their Goddess of rice known in this region as "Dewi Sri Pohaci Sanghyang Asri".

Directed by: Ensadi Joko Santoso

What is a “like me” title? A “like me” title can be described as the selfabsorbed and selfgratifying title one gives themselves once they have a self-fulfilled display of "something", that one wants to share with the world Their objective is to have whoever spends the time viewing their display of "something" give them a like via social media platforms. The "something" in this instance pertains to indie filmmakers and their films.

Long before the emotional dependency on social media, this subject matter would have been considered desperate

Not all films are liked and unfortunately, the films that have the most views are liked.

Would it be a crime to ask the wanderers on social media platforms; "why" we should like their page, channel or film?

If these wanderers would consider stating why one would watch their film first, then it could lead to a following out of interest.

These days we all tend to have a one-shot pitch regarding promotion without spending the extra time by publishing an alternative post It cannot be that difficult to give the public a selection to choose from.

If and when a particular film has been viewed, let's face it, there is another scenario. Either you spend half a second pushing the like button or you don't with the risk of never communicating with those who more or less begged you to support them

We, The Worth Journey, ask where are the positive comments or constructive comments?

When someone shares or like a particular film, it motivates the entire production team

The indie filmmakers that rely solely on a "like" as part of a promotional skit, should not be liked It is not an opinion but a referral of choice. We, the public or worldwide media that are on social media platforms, will always reserve the right of refusal based on our freedom of choice.

Does this mean certain films in question are rubbish? No It is a matter of taking the risk by viewing the films and the effort of sharing by a social community support group.

Qualified independent filmmakers, who dare to share their films with the world represent their passion If you will, have the same courage and view their films You never know, you may find a personal gem that you can relate to. The choice is always up to the consumer to like or share.