issue, October 2010

27

Copyright Understanding Us copyright law

The conservation of intellectual property rights for an American employee.

29

The ROI of the knowledge Investing in culture, the way forward

The importance to supply culture, an important brick to build country’s identity

30

Inside the CFO The DNA of the CFO

A recent report from Deloitte, highlights how the role of CFO has changed.

32

Historical Companies The longevity of historical brands

A research to understand which are the key factors who determinate brands longevity.

36 48 77

Design Values Strengthen your design

From the “voice “ of different companies we investigate the evolution of the relationship between companies and designers.

38

Unusual jobs When your work is your passion

How to become a mountain and a safari guide. Two jobs, to life choices.

41

Women Gallerists Striving for recognition

An overview of the world of women gallerist, a profession on the rise.

The Value of a Good Integration Excellent integration: the rules

The importance of candidates personality together with a good CV are the right mix to get a job.

54

To be cool 54 Design ideas

International Design Excellence Award (IDEA).

55 Fashion in the world

The business side of style Portraits of Claudia Valdiva Valladares, Stefano Colombo, Naomi Simson.

Denver The economical queen of the Us

The Work Cities Guide is now heading to Denver.

79

France Paris, still shines

How the best French companies got through the crisis.

83 Marseille City Guide

86

Waste Management Does clean mean rich?

A trip between different cities’ waste management, to find the best solution.

91

Cultural Sponsorship Financeloves the art

Following CS around the world, we investigate how an international company promotes art.

92

Always in motion Living on-the-go

A portrait of people who spend hours in traffic or on a train while going to work.

44

Family and work Working parents: what do your children think

Survey among working parents, to understand their children point of view.

71

Istanbul The city between two worlds

A trip in the city where East and West meet.

94

Book selection

Exciting new releases and interviews with the authors.

98

Our choices

By MIRKO NESURINI

Editorial

Our fifth issue comes out on 20.10.2010 exactly on the International Statistics Day. Our idea is to capsize the concept of The chicken novel. Statistics is a peculiar subject. It shows everything, but not what we would really like to see, just like Churchill’s idea of bikinis. Statistics is a subject that works with percentage. The average is always the same. The chicken sums are easily calculated: if you could have a chicken per year, and you ate one over two years, statistically you ate half a chicken per year. But in reality you could have eaten that chicken during one year and ate none during the next one. Half of the World’s population banquets, the other half dies of hunger, half of the World is on sale, the other half buys. In the same way when we say that the 10% of the working population is unemployed, probably it really means that 30-50 years old are actually working, while 20–30 years olds don’t have a job, this is a huge problem. Our ambition for a better world is to go for half a chicken each, instead of two chickens for those who are privileged and none for those who aren’t. Many are considering statistics, Benjamin Gilad, Joseph A. Koletar, Aron Goldhirsch and Hans Rosling, and also Galit Shmueli, Kent Johnson in 2 very amusing articles. The cities in which we work, are a crucial topic of our magazine, that finds substance in the launch of the 100workcities. com web – site, an important research project conducted by Filippo De Bortoli in order to identify liveability themes in metropolises in the next decade. Allan Hall, took up philosophy in his wonderful piece. Starting from the book Zen in the Art of Archery he investigated new training approaches based on patience and perseverance. This issue contains many articles that are curious, intense, rich in their content (an example is the research conducted by INSEAD on measuring sustainability inside a company which relates to enteprises’ environmental performances), and we believe wholesome.

Mirko Nesurini

Chairman mirko@theworkstylemagazine.com Note: Authors’ names are given in full in the first article, while an abbreviation is used thereafter. The remaining pieces are by members of the Editorial Board.

Aachen

Hermann Bühlbecker

Hermann Bühlbecker, owner of the Lambertz group, one of Germany’s oldest brands (since 1688).

Älmhult

Lars Dafnäs

IKEA’s Design Manager. Bellingham Jason D. Martin

Professional Mountain Guide and the Operations Manager at the American Alpine Institute.

Bellinzona

Aron Goldhirsch, M.D.

Physician-in-Chief of the Division of Research at the Oncology Institute of Southern Switzerland.

Bergamo Giovanni Colombo

Marketing manager of the International group of Dussmann service Italy.

Bolivia

Joseph A. Koletar

Published author. He is a Certified Fraud Examiner with a Doctorate in Public Administration.

Boulder

Betsy Novak

Executive Director of the American Mountain Guides Association.

Cambridge Benjamin Gilad, PhD

President of the leading global training institution in competitive intelligence, The Fuld-Gilad-Herring Academy of CI.

Contributors

Contributors around the world for The Work Style Magazine.

College Park Galit Shmuéli

Associate Professor of Statistics Department of Decision, Operations & Information Technologies at Robert H. Smith School of Business, University of Maryland.

Cologne Julia Furelaud

Spokesman of the Trecentenarian company, Farina 1709.

Conwy Martin Chester

Director of Training at Plas y Brenin National Mountain Centre and Publicity Officer for the British Mountain Guides.

Copenhagen Christian Grosen Rasmussen

Design Manager of Republic of Fritz Hansen.

Kasper Salto

Designer of the Ice™ Series, Little Friend™ and NAP™ for Republic of Fritz Hansen. He has received several design awards.

Hamburg Andrée Sfeir Semler

Founder –Director Galerie Sfeir Semler Hamburg/Beirut.

Irvine

Kent Johnson

Associate Professor-Department of Logic and Philosophy of Science, University of California.

Istanbul

Ural Öcal, Gokce Turkel,

Karen Sason Illustrators of Gk Instanbul Tasarim.

Johannesburg Grant Hine

Chief Executive Officer (MD) of FGASA.

Lausanne

Stephanie Vincent-Geslin

Doctor in sociology from the University of Paris-Descartes. She is nowadays working as a scientific collaborator in the Urban Sociology Laboratory at EPFL in Lausanne.

Lima

Luis Francisco Gonzales Watson

Professional Photographer.

London

Paul Davis

Illustrator who works in Creative Review, Time Out, Graphics International, Print (US) and many others. His recent works were exhibited in Tokyo, New York, Paris and London.

Hanna Melin

Freelance Illustrator and Artist.

Kathmandu

Ram Prasad Ghimire

Executive Director of Nepal Academy of Tourism and Hotel management (NATHM).

Milan

Edoardo Venturini

Strategies, Marketing, Communications & Client Relations Manager for Sodexo Italy.

Alessandro Zollo

CEO Rewords. He served as research manager on the Italian Centre for Social Responsibility (I-CSR) and as a consultant for Accenture and Ernst and Young Financial Business Advisors.

Nelspruit Cornè Schalkwyk

Marketing and Sales Manager EcoTraining.

New York City Gabriel James Byrne

Irish actor, film director, film producer, writer, and audiobook narrator. In March 2010 he has been named Ireland’s first Cultural Ambassador.

Senem Oezdogan

Graphic Designer and Illustrator.

Novara

Francesca Crespi

Owner of the italian textile firm Crespi 1797 and president of Italian sector of The Henokiens.

Ølgod Claus Ditlev Jensen

Collection & Visuals Director of BoConcept.

Paris

Jérôme Ballarin

Parenthood Observatory’s President, High Council on Family and HR valley’s President.

Laurent Cousin

Marketing Offer, Research & Development manager of Sodexo.

Magda Danysz

Gallery founder of the Galerie Magda Danysz, based in Paris and Shanghai.

Gérard Lipovich

Spokesman of the Interational Association of Family and Bicentenary Companies, the Henokiens.

Sandrine Martin

Comics Designer.

Pipersville James Bennett

Member of the Executive Board of Directors at the Society of Illustrators, he is also active in the Illustrators Partnership of America.

Rotterdam

Eelco Van Den Berg

Illustrator, Painter, Graffiti writer and DJ.

Marc De Kuyper

Vice President Marketing and Sales USA at De Kuyper Royal Distillers and representative member of the International Family Business Network.

Stockholm

Hans Rosling

Professor of Global Health at Sweden’s Karolinska Institute. Co-founder of Gapminder.org.

Sydney Cybele Malinowski

Principal Photographer at Blue Murder Studios.

Taipei City Yishin Wu

One of the worldwide best Illustrator in Taiwan.

Windham Center

David Johnson

Freelance Illustrator.

Zurich

Toni J. Krein

Head of the Cultural Sponsorship Department at Credit Suisse.

At Work Style we care about the environment, so we print our magazine on 100% recycled paper.