issue, November 2009

Colophon

# 2 issue, November 2009

International publisher Pe Partecipazioni editorali Via GB Pioda 5, POBox, 6901 Lugano, Switzerland T 0041 91 9101000 W www.theworkstylemagazine.com E welcome@theworkstylemagazine.com

Italian publisher Gds Brand consultancy Foro Buonaparte 48, 20121 Milan, Italy T 0039 02 80583151

Printing Italgrafica Via Verbano 146, 28100 Novara, Italy

Periodical magazine registered at the Milan’s Court

Chairman Mirko Nesurini

Editor in Chief Giorgio Tedeschi

Editor Paola Bettinelli

Foreign Editors Pina Draskovich, Fabian Uzaraga

Section Editors Matteo Bianchi, Filippo De Bortoli, Nigel Phillips, Bahar Puraligil, Valentina Rigoldi, Elena Sassi, Maddalena Scarpellini

Graphic Designer Carlo Sansone

Advertising Raquel Mendez, Paolo Ruozzo, Barbara Schwoegler

Subscriptions Roberta Donati

To subscribe to the magazine please visit: www.theworkstylemagazine.com

Cover illustration Yihsin Wu

Authors’ illustrator Alessandro Baronciani

Summary

10

Thinking out of the box Distributed Capitalism

Jeremy Rifkin, president of the Foundation on Economic Trends.

12

Strategies Rejuvenated business

An article about the importance of retention of the new generation for every business today, on the basis of an international research by CRF.

15 How to effectively retain Generation Y?

16

Editorial Psycho-rumination

Mario Antonio Reda is a psychiatrist, a full time professor at Clinical Psychology and the director of Neurology and Neurosurgery department in University of Siena.

18

Meritocracy Communism for the rich

Nigel Phillip discusses the bonus culture,”communism for the rich”, depending on real facts of the crisis.

20

Workplace Fabulous ideas

A quality workplace is fundamental not only for better productivity but also for better exchange of ideas. 23 Environmental quality

24

Art Invest in beauty

We collect for love, for fad, for gaining prestige to our position in the society and for permanence in time, infact after death since art remains as symbolic value.

25 Two legendary stories

26

Principles and value CSR is on reputation index

Pina Diraskovich talks about Corporate Social Responsibility and Reputation Index, with points of view and real examples of ‘active’ companies around the world.

27 From the companies 28 Some real examples of

CSR activities

30

Economic relaunch Sleeping tigers

An interview with Parag Khanna regarding the new powers of the world.

33

Economic relaunch HK: the tiger is still clowing

Fabian Uzaraga reports on how the old tiger, Hong Kong is standing against the crisis.

35

Economic relaunch Work in the city of HK

A glance on the city, with tips about living Hong Kong.

38

Country guide Successful companies in HK

An article, nearly a guide on how to succeed in Hong Kong, with the real time success stories of leading companies.

43

A glance on the city Medium size is better

Filippo De Bortoli points out the development of middle sized cities around the world.

46

Events Olympics, work in progress

49

Leadership Leader rational

How the concept of the leadership is changing during crisis period.

51

Change management Take benefit out of the crisis

Palle Edelmann and Robert Levering advise on how to respond to the crisis.

53

Legal The bonus termination

62

To be cool The business side of the style

78

Trends Producers and experts

An article on wines by Paolo Ruozzo, with the selections and prospectives of both the producers and the experts around the world.

80 Product prospectives 81 Best vintages

54

Performance Master and commander

They are used to giving orders and receiving them, thinking quickly and logically in life-or-death situations, nurturing respect among both underlings and superiors and leaving their egos parked at the door until the job gets done.

56

Joining the company How to prepare yourself

58

Appointments Movers and shakers

by “AIMS International, an Executive Search Consultancy and Recruiting Consultant Agency.

82

Attachment and pride Victory despite defeat

An article about Turkey’s third largest city, Izmir, and how the touch of EXPO 2015 gives greater hopes despite the defeat against Milan.

87

Moving Urban intelligence

An article about intelligent transportation by Sutanto Soehodho.

89

Recognition The failure of Eom

90

Book Toxic leaders 91 Our selection 92 Moving out of the box 94 Management training and development in

China

By MIRKO NESURINI

Note: The articles are signed. The authors are mentioned by Name and Surname in the first article and then by the acronym. The remaining articles have been written by Editorial Board members.

Editorial

In THE PAST YEAR, RELATIOnS BETWEEn COMPAnIES AnD THEIR

EMPLOYEES HAVE CHAnGED RADICALLY. We have gone from a situation of a relaxed atmosphere to one of great tension with prospects for the future still uncertain. Our magazine is an observatory on the changing styles of conduct and, as the mirror image, perception of the business by the workers. For us, this is an interesting time to consolidate the reputation of the head through the dialogue with our authors around the world. This magazine is a platform for the exchange of opinions, ideas and plans for the future world of work. In the following pages, I point out the research conducted by CRF on the Young Generation, and what we wanted is to go deeper with the interviews focused on the ability of companies to give “space” to the young ones and keep them within the company. The editorial, opening the second part of the magazine is written by Mario Reda, an Italian psychotherapist who, with other colleagues, wrote the “theory of knowledge organization.” Reda deals with the psychological aspect of change. Then we have a long article on Hong Kong, opening with an interview of Parag Khanna, the author of the revelation book “The Three Empires.” Khanna reports, already on the cover, which the successful countries are that offer the best work opportunities, for the coming years. We publish a unique contribution for The Work Style Magazine by Jeremy Rifkin who addresses the issue of “network connections” as a factor for change introduced by Obama and one by Robert Levering and Palle Edelmann on change management. We believe that working is also an environmental issue. Therefore, in this issue we launch a series of guides on the middle sized cities, conducted by Filippo de Bortoli and implemented by Valentina Rigoldi. Inside the magazine an article is devoted to Izmir, a Turkish Middle Sized City that wants to succeed. Finally, another issue that is important to us, the sensitivity to the environment, is being touched upon with an article by Sutanto Soehodho from Indonesia, who talks about intelligent transportation. If we all use environment-friendly transports to go to work, the world would take a huge benefit out of it.

Mirko Nesurini

Chairman mirko@theworkstylemagazine.com

Amsterdam

Patray Lui

Interaction designer and illustrator.

Atlanta

Aubrey C. Daniels

30 years of experience on working with organizations to apply the science of human behavior in their workplace. Daniels is the author of four best-selling books.

Barcelona

Alejandro Mingarro

Illustrator for a multidisciplinary Brosmind studio.

Bucharest

Andrei B. Tarnea

President of EUNIC (European Union National Institutes For Culture) Brussels for 2009-2010.

Mihaela Perianu

Managing Partner and founder of the AIMS company in Romania.

Buenos Aires

Juan Martín Uncina

Vice President of Human Resources of TGS since 2004.

Julio Bresso

General Coordinator CSR of Mapfre Argentina.

Cambridge Malcolm Warner

Member of the International Business research group and the Human Resources & Organisations teaching group.

Chandigarh Anupama Arya

Award for Excellence - Women Entrepreneur of the Year 200708” by Software Technology Parks of India.

Chicago John W. Poracky

Senior Partner with M. Wood Company and Member of AIMS Board of Directors.

Copenhagen Palle Ellemann

Head of Great Place to Work® Institute Europe.

Decatur, Georgia Goni Montes

Scientific illustrator. towards editorial and advertising.

Dublin

Michele Ryan

HR Director for McDonald’s Restaurants of Ireland.

Ennevelin

Sylvain Breuzard

CEO of Norsys which he founded in 1994.

Hong Kong

Philip Bowring. Columnist for the International Herald Tribune and the South China Morning Post. — Dennis Fung. Photographer, founder of DF Photowork. —

Christopher Hammerbeck.

Executive Director of The British Chamber of Commerce in Hong Kong. — Charles ng. Associate Director-General of Investment Promotion at InvestHK.— Robert Schuddeboom. ConsulGeneral of the Kingdom of The Netherlands in Hong Kong and Macao

Izmir

Rebii Akdurak. Head of Makotrans, international