To Three Friends

To three friends…and their optimism. This is an out-of-section double page. It is dedicated, as usual, to sharing our joys and sorrows. Today is a day of joy.

The spark: FIRE

In December 2012, a fire destroyed the photographic studio and its contents of Francesco di Loreto, Paolo Mazzo, and Mimmo Visconti.

The evaluation: GIVING UP.

In a single blaze, twenty years of professional experience acquired through sacrifice and dedication was wiped out. These three photographers had long been united in a single endeavor and by a single passion: to express their unique vision in a form and industry known for its solidarity-- photography. So after many years of shared experience, professional and personal, and in the face of such a devastating loss, one might have expected a sense of defeat.

The decision: DON'T GIVE UP!

But no. With their studio still smoldering, these three indomitable spirits decided to build a set on a simple white table, in the midst of the ruins, photographing as many of the burned items as they could identify.

Result n°1

Wanting to transform negative energy into an opportunity for a new beginning, they used this artistic project born in the ashes to find a new studio and reclaim their passion: photographers they were and always will be.

Result n°2

The final chapter was 1st Place at the 8th Black and White Spider Awards in the Still Life category. Photographs beat fire. .[W thespiderawards.com/gala8th/ winners.php?x=p&cid=231] F38F via Pietrasanta, 14 20141 Milan T +39 02 58313900 E f38f@f38f.it W f38f.it