2018 KFT Brochure

AUTHENTIC

KOREA

We Are Your Partner

DELIVERING A TASTE OF HOME KOREA FOOD TRADING IS A LEADER IN ASIAN FOOD WHOLESALE AND DISTRIBUTION. FROM FOOD SERVICE TO RETAIL, WE SUPPLY THOUSANDS OF PRIVATE AND NATIONAL BRANDED PRODUCTS THAT CONNECT EASTERN MARKET TO WESTERN, MANUFACTURERS TO CUSTOMERS, AND GENERATIONS TO GENERATIONS.

CONTENTS 04 Our History 05 CEO Message 06 Mission Vision Values 07 National Brands 08 Core Strengths 10 Our Customers 12 Products

04 KFT MAKES THE DIFFERENCE

2016 2015 2014 2013 2012 2011 2010 2009

06.

Distribution Center move to larger facility (104,074 sq.ft.)

09.

Installs Korean Pavilion at 2015 GIC

11.

09.

Implementation of a New HR Management System Establishment of MOU between KFT and Dangjin City

03.

Participation in CRFA Show Participated in the SIAL show in conjunction with Orion Confectionary

11.

08.

Participation in Cathay Ball 2012 Declaration of VISION 2020 (Goal to Open 20 Branches by Year 2020)

10.

Establishment of MOU between KFT and South Jeolla Province

06.

Participation in Taste of Asia (One of Largest Asian festival in Ontario)

06.

CRM (Cumstomer Relationship Management) System Introduction Targeting Customer Management The Declaration of VISION 2015 (Opening of Advanced Logistic Centre) Achievement Award of Business Leader Winner from Character Community Awards Celebration Business Alliance Convention with Sinla University

05.

04.

From independent restaurants to retail conglomerates, KFT provides a diverse range of authentic products to communities across Canada.

2008 2007

08.

06.

Thornhill Lions Clip Appreciation Award Winner Ontario Newcomers Champion Award Winner

09.

Establishment of Business Alliance Bonvention with ‘Gutteurae’ from BuyeoGun Federal Lawmarker Appreciation Award Winner Launching of Accident-Free Campaign Company Name Change from MWF Trading to Korea Food Trading to Assume the Role of Logistic Centre The Declaration of Second Establishment (President Jeffrey Min’s Inauguration)

08.

2006 2005 2002

02.

Participation in Canada International Food Show Participation in Canada Grocery Innovation Exhibition

09.

05.

Participation in Toronto ‘Asian Food’ Festival Young-Kwang Yellow Corvina Festival

06.

MWF Trading Wholesale Open

05

THE LEADER IN ASIAN FOOD “CUSTOMERS’ SATISFACTION IS OUR NO.1 PRIORITY AND THEIR OPINIONS ARE OUR MOST VALUABLE ASSET”

CEO MESSAGE Korea Food Trading was founded to provide “a taste of home” to families who immigrated to Canada.

There can be a lot of challenges for those living in a different country, far from family and friends.

We provide a connection to home by offering our customers the foods they remember and love.

Over the last number of years, Korean foods have increased in popularity throughout the Canadian population, which gives us the opportunity to share the foods we love with everybody.

With this in mind, we are constantly looking for new ways to put our customers first and welcome them to the KFT family.

As we enter the next chapter of our journey, we are excited to meet the challenges and demands of the rapidly growing market.

We look forward to continued growth, while staying true to our history.

Jeffrey Min Jeffrey Byung Hun Min President & CEO

CEO MESSAGE

06 THE KFT DIFFERENCE

PASSION IS WHAT DRIVES US INTERGRITY AND AUTHENTICITY SET US APART. COMMUNITY AND TEAMWORK BRING US TOGETHER.

We are guided by a genuine passion to deliver a taste of home to our customers.

From our founder to each one of our employees, we understand the lifestyles of immigrant families, because we come from immigrant families. Our experiences inspire us to work together to bring the very best products from Asia directly to your dinner table.

CUSTOMER

COMMUNITY ACCOUNTABILITY

MISSION

VISION

TO PROVIDE AUTHENTIC, DELICIOUS, HIGH-QUALITY ASIAN FOOD TO OUR CUSTOMERS.

TO BECOME THE PREFERRED ASIAN FOOD COMPANY IN CANADA.

VALUES ACCOUNTABILITY COMMUNITY CUSTOMER

INTEGRITY INNOVATION TEAMWORK

07 NATIONAL BRANDS

NATIONAL BRANDS

08 THE KFT DIFFERENCE

READY AND ABLE WE’RE FOCUSED ON PROVIDING THE BEST POSSIBLE PRODUCTS AT THE BEST POSSIBLE PRICES, TO DELIVER UNBEATABLE VALUE.

09 CORE STRENGTHS

KFT

DISTRIBUTION CENTER

VAUGHAN

8500 Keele Street, Vaughan, ON L4K 2A6 Tel : (905) 532-0325 Fax : (905) 532-0430 www.koreafood.ca

CORE STRENGTHS Throughout our company’s history, KFT has achieved success through understanding our customers’ needs and providing the best products at the best possible prices. We’ve compiled an exhaustive range of offerings and built a flexible, reliable network to deliver these products to our customers.

STRENGTH IN THE NETWORK

STRENGTH IN DIVERSITY

We operate our own fleet of trucks and utilize many other forms of transportation to reach our customers. By operating our own fleet, we improve customer service through distribution flexibility. Whether located in large urban centers or small towns where no other Asian distributor sells, we’re dedicated to getting our products into the hands of the people who love them.

We believe that product diversity is strength.

For this reason, we’re focused on achieving maximum depth and breadth in our product lines. We carry dry, refrigerated, and frozen food, as well as non-food items. We supply a wide variety of fresh Asian produce, frozen meat, and seafood products to customers across the country.

In all, we carry over 10,000 SKUs to fit every possible need and taste.

STRENGTH IN PRIVATE BRANDS Innovative from the start, KFT carries its own private label line, in addition to the very large Korean national brands.

Initially, many food items imported from Asia were either homemade or locally made and not unified brands. By adding labels and keeping promises on quality and pricing, we have been able to achieve recognition and success, particularly with our Assi brand. As one of the very few Asian food companies that can truly say its private brands can compete with national ones, we’re uniquely positioned in the global market.

We also believe that you’re only as good as your distribution network. Through various partnerships, KFT has built a solid platform for product delivery. Our distribution network covers Canada from coast to coast.

10 THE KFT DIFFERENCE

THE HEART OF OUR BUSINESS RETAIL ESTABLISHMENTS AND RESTAURANTS PUT OUR PRODUCTS ONTO THE PLATES OF OVER A MILLION CUSTOMERS PER YEAR.

11 OUR CUSTOMERS

AS A WHOLESALER AND DISTRIBUTOR, WE ARE ALWAYS LOOKING FOR NEW WAYS TO PUT OUR CUSTOMERS FIRST. AND WE’VE GOT A LOT OF CUSTOMERS - KFT SERVICES OVER 500 ACCOUNTS ACROSS CANADA.

OUR CUSTOMERS Our primary accounts are Asian retailers, restaurants, wholesalers, Canadian mainstream supermarket chains, food service, and manufacturers.

RETAIL Canadian -based Asian retail establishments are the foundation of our business. These stores, which can be found in major metropolitan areas like Toronto, Montreal, and Vancouver, as well as smaller cities like Halifax and Waterloo, range from less than 5,000 sq. ft. to over 140,000 sq. ft. in size.

Additionally, as Asian food becomes more popular in mainstream Canada, major national grocery chains like Loblaws, Sobeys, and Wal-Mart have begun carrying our products.

FOOD SERVICE KFT offers a wide variety of food service items for independent restaurants and major chains.

When it comes to food service, our motto is, “If we don’t have it, we can source it.” On the off chance that a certain item is missing from our inventory,

our sourcing network allows us to reach out to one of our thousands of vendors to find just the right product. We also have the flexibility to custom prepare orders, from ingredients to packaging.

MAINSTREAM CUSTOMERS Demand for Asian food is on the rise in Canada.

Whether as a healthy diet alternative or a trendy dining choice, more and more Canadians are consuming Asian food at home and in restaurants.

KFT has invested resources to meet this demand.

Our success at the retail and food service level is largely due to our ability to supply top quality Korean products that deliver great value. Some of our past and present customers include: Costco, Wal-Mart, Highland Farms, Loblaws, No Frills, Sobeys, Freshco, Metro

12 PRODUCTS

KFT IS A LEADER IN ASIAN FOOD WHOLESALE AND DISTRIBUTION. THROUGH OUR OWN DISTRIBUTION NETWORK AND PARTNERSHIPS WITH OTHER DISTRIBUTORS, WE ARE ABLE TO SERVE A WIDE VARIETY OF CUSTOMERS THROUGHOUT THE WORLD.

A ONE STOP SOURCE FROM THE EXTENSIVE LIST OF KOREAN ITEMS WE CARRY, IF IT’S KOREAN FOOD YOU’RE LOOKING FOR, WE HAVE IT. WE PRIDE OURSELVES IN BEING A ONE STOP SOURCE FOR KOREAN PRODUCTS.

14 PRODUCTS

KOREAN FLOURS,GRAINS,NOODLES,RICE, SAUCES, CANNED GOODS, SNACKS; KFT CARRIES AN EXHAUSTIVE LINE OF FOODSTUFFS THAT LINE RETAIL SHELVES AND FOOD SERVICE PANTRIES.

15 KOREAN

FROM TOFU TO PICKLED VEGETABLES, OUR LINE OF REFRIGERATED GOODS NOT ONLY DEMONSTRATES THE BREADTH OF OUR PRODUCTS, BUT ALSO THE STRENGTH OF THE KFT SUPPLY CHAIN.

SOY SAUCE & BEAN PASTE

SAUCES

PICKLED & SALTED FOOD

SEASONINGS

RICE CAKE

DRIED VEGETABLES & SEAFOOD

TOFU

GRAINS & POWDER

FRESH NOODLES

16 PRODUCTS

KOREAN

RICE

COFFEE & TEA

COOKIES & SNACKS

INSTANT FOOD

INSTANT NOODLES

FROZEN INSTANT FOOD

REFRIGERATED SEAFOOD

ICE CREAM

CANNED FOOD

17

KOREAN

“DELIVERING A TASTE OF HOME.” WE’RE COMMITTED TO BRINGING YOU A TASTE THAT REMINDS YOU OF HOME, NO MATTER WHERE YOU ARE NOW.

DRIED NOODLES

FROZEN SEAFOOD

FROZEN DUMPLINGS

FISHCAKE

GENERAL BEVERAGES

TRADITIONAL BEVERAGES

FROZEN & REFRIGERATED PRODUCE

FROZEN FOOD

GENERAL MERCHANDISE

FROM OUR FAMILY TO YOURS INNOVATION IS IMPORTANT; SO IS TRADITION. AT KFT, WE KEEP BOTH THE FUTURE AND THE PAST IN MIND, PRODUCING PRODUCTS THAT HONOR OUR HERITAGE, WHILE MEETING THE DEMANDS OF A CHANGING MARKET.

8500 Keele Street, Vaughan, ON CANADA L4K 2A6