THEWILL DOWNTOWN August 27, 2023

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RIPPLE EFFECT THE

How Dollar Exchange Rate Impacts Nigeria’s Economy

VOL 3 NO. 35 • AUGUST 27, 2023
VOL 3 NO. 35 • AUGUST 27, 2023 PAGE 2 THEWILL DOWNTOWN • www.thewilldowntown.com
PAGE 3 THEWILL DOWNTOWN • www.thewilldowntown.com VOL 3 NO. 35 • AUGUST 27, 2023

I’veheard the saying, ‘Your body tells you what it needs.’ Recently, I’ve been having sugar cravings. It got so bad that I would go looking for something sweet in the middle of work. I had started feeling guilty about indulging until I read the article on our food page, which discusses sugar’s different advantages. One of which is that it releases dopamine. So, could it be that I need some dopamine released into my system?

Sugar can benefit your memory momentarily and cognitive performance. See page 14 for all the plus sides of a sugary treat.

The art of documenting your thoughts –journaling– is a habit I picked up as a teenager. Although I haven’t written a diary (that’s what we called it) in years, I still remember when my friend encouraged me to keep one. I came across one of my old diaries recently and was nostalgic from reading the things in it. The article on page 15, which discusses journaling, makes me want to keep a diary again. It has several benefits. I encourage you to read the article; perhaps it will inspire you to start journaling, too.

For about two weeks, I have seen an advert about face yoga on my Instagram timeline. I haven’t gotten around to trying it yet, but from the videos, it works magic in toning the face and giving it a youthful glow. We write about face yoga on our beauty page this week; you don’t want to miss it.

Our movie review page has an excellent selection of music, which you can download and listen to when you scan the QR codes on the page.

Until next week, enjoy your read.

Dorcas Akintoye

Dorcas Akintoye is a dedicated writer with more than 2 years prolific experience in writing articles ranging from food, entertainment, fashion and beauty.  She has a National Diploma in Mass Communication from Kwara State Polytechnic, Ilorin. She loves writing, listening to music and playing scrabble. She is a highly-skilled, enthusiastic, selfmotivated professional writer.

Onwumere Churchill Ikenna

- Contributing Writer

Onah Nwachukwu @onahluciaa Editor-at-Large: Danielle Loth

Graphic Design: Olaniyan John ‘Blake’

Digital Media: Oladimeji Balogun

Guest Art Director: Sunny Hughes ‘SunZA’

Onwumere Churchill Ikenna is a writer, poet, digital and social media content strategist. An Afro gen z clan member of kenga media. He is a movie critic who was amongst those who birthed the first movie brand; Feeem house brand. A full fledged member of the writers space Africa, Nigeria district and was part of the editing team of the second anthology issue by the writers space Nigeria.

He has written so many articles, stories and e books. An avid reader and a freelancer. You can check out his literary editing page @coidencreatives on Instagram and twitter.

His personal socials for both Instagram and twitter are : @ikennachurchill

It’s looking there is no space for the singles on the soso media Nice

@My_lady_benified

VOL 3 NO. 35 • AUGUST 27, 2023 PAGE 4 THEWILL DOWNTOWN • www.thewilldowntown.com www.thewilldowntown.com thewilldowntown thewilldowntown @onahluciaa + 2349088352246 Onah Odun Ogunbiyi @oddbodandthecity - Contributing Editor Odunayo Ogunbiyi is an ex pharmacist with a passion for food and pampering. Writing about her exploits wherever in the world she may find herself is just her way of staying sane in this zany world. Boluwatife Adesina @bolugramm - Contributing Writer Boluwatife Adesina is a media writer and the helmer of the Downtown Review page. He’s probably in a cinema near you. Photo: Kola Oshalusi @insignamedia Makeup: Zaron CONTENTS Blue Beetle 8-10 15 16 14 1211 BON APPÉTIT REVIEW LIVING FASHION THE SCENE DOWNTOWN COVER The Ripple Effect Sweet Escape Decoding The Science of Desserts And Sugar’s Role in Our Brain The Power of Journalling When Art Meets Fashion Expert Tips For Solving Coilemmas The Chorus Leader EDITOR’S NOTE AUSTYN OGANNAH PUBLISHER/EDITOR-IN-CHIEF
Editor:
Executive
WHAT YOU SAID @Young_benzo_v18w @Oluwaseun_rn INSTAGRAM
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UBOSI’S CHRISTOPHER
06 CULTURE The Art of Face Yoga Sculpting And Toning Your Way... The Evolution of Social Media 07 05 BEAUTY DOWNTOWN CONFIDENTIAL Dating With Purpose Finding Meaningful Connections...
COVER IMAGES FROM: GOOGLE AND SHUTTERSTOCK

The Art of Face Yoga

Sculpting And Toning Your Way to a Youthful Glow

2. WRINKLE WARRIOR

Although wrinkles are unavoidable as you age, you can fight them off with face yoga! Exercises for the face that are specifically aimed at the forehead, eyes, and lips can minimize the appearance of fine lines and wrinkles. It’s like having your very own army of wrinkle fighters ready to take on those bothersome ageing symptoms!

3. STRESS-BUSTER

Who doesn’t want that radiance and youth? While we devote numerous hours to our skincare and exercise regimens, we frequently ignore a miraculous method: Face Yoga! Yes, you read correctly! Face yoga is a strong technique that can help you tone and sculpt your way to a more youthful, fresher appearance; it’s not just about making stupid expressions. We discuss six incredible advantages that await individuals who adopt this transforming skill.

1. NATURAL GLOW ENHANCER

Face yoga is like a skin-friendly energy drink! Simple exercises that target certain facial muscles enhance blood flow and provide your skin with a new supply of nutrients and oxygen. The outcome? No highlighter can compare to that of a natural, bright shine! Say goodbye to your drab appearance and hello to your renewed, youthful self.

5. EXPRESS YOURSELF FREELY

Your face is your canvas, and face yoga teaches you how to paint it with emotion! Our ability to completely express our emotions is constrained as we get older due to the weakening of our facial muscles. You may restore control by practising face yoga, improving your smile, and all expressions in between. Show the world who you are without any restrictions!

6. BUDGETFRIENDLY BEAUTY

Say goodbye to expensive skincare remedies and products! Face yoga is a low-cost beauty regimen that only requires dedication and a few minutes daily. No more fretting over recurring bills or appointments; just you, your lovely face, and the assurance of a more radiant you!

Our faces can physically display the stress of life.

Face yoga to the rescue! You can relieve facial muscles’ accumulated tension through gentle motions and stretches, which will make you feel calm and at ease. The stress lines on your face vanish, and peace is welcomed in their place. It’s like a mini-vacation for your face.

4. LIFT AND FIRM MAGIC

Face yoga eliminates the need for a facelift. Your cheeks will be raised, your jawline will be defined, and your neck will feel firmer as your facial muscles become more toned and tight. It’s similar to getting a covert, non-invasive facelift that enhances your self-esteem and allows your inherent beauty to shine.

CONCLUSION

Face yoga isn’t just a fad; it’s an art form that can help you effortlessly sculpt and tone your way to a youthful glow. Face yoga can be your journey to renewal as you embrace the inherent beauty of your face. There is no reason not to give it a try, given its simple benefits, which include a bright glow, decreased wrinkles, stress alleviation, firmness, and improved expression. Prepare to meet a happier, more self-assured you thanks to the magic of face yoga! Why wait, then? Start your path to a young, radiant face right

PAGE 5 THEWILL DOWNTOWN • www.thewilldowntown.com VOL 3 NO. 35 • AUGUST 27, 2023 BEAUTY

The Evolution of Social Media: From Personal Connections to Influencer Culture

Theworld of social media is constantly evolving, which has entangled with our reality. Social media is a term that encompasses various online platforms and tools that enable individuals and communities to create, share, and exchange information, ideas, and content. It has revolutionised the way people communicate, connect, and interact with each other on a global scale.

Social media, as a whole, has always been a topic of discussion since its evolution. Its landscape is constantly evolving, with new platforms and trends emerging regularly. It’s important to note that social media’s impact on the world is complex and multifaceted. Its effects can vary depending on the context, region, and individual experiences. Overall, social media has undeniably changed how we communicate, share information, and interact with the world.

The evolution of social media has been intriguing, altering how we network, connect, communicate, and consume content. The birth of social media was in the interest of the growth of personal connections, which has now made a rise to the influencer culture. Social media platforms have undergone significant changes, shaping our online interactions and the broader digital landscape.

Let’s explore this evolution in more detail.

1. Normalisation of influence

With the emergence of great social media platforms like YouTube and Tik Tok, anyone could become a content creator and build an audience. This marked a significant shift in the power dynamics of media, as traditional gatekeepers were bypassed. Influencers emerged as individuals who amassed large followings and could shape opinions and trends. Influencer culture became a prominent social media feature, with brands leveraging influencers’ reach and influence to promote products and services.

2. The rise of UserGenerated Content

As social media evolved, platforms such as Twitter, YouTube, and Tumblr emerged, emphasising information sharing and usergenerated content. Twitter introduced the concept of microblogging, enabling users to share short updates or thoughts in real time. YouTube allows anyone to create and share videos, empowering individuals to become content creators and influencers.

3. User Behaviour Modification

Issues such as misinformation, privacy concerns, cyber bullying, and the pressure to project a perfect image have emerged. Pursuing likes, followers and seeking user validation has impacted mental health, social pressure and comparison. This has created a need for digital well-being practices and more responsible use of social media platforms.

4. Impact on Marketing and Advertising

Influencer culture has transformed marketing and advertising strategies. Brands now collaborate with influencers to reach their target audiences in a more authentic and relatable way. Influencers’ ability to engage with their followers on a personal level has reshaped traditional advertising methods, with influencer partnerships becoming an integral part of many marketing campaigns.

5.   Social Impact and Activism

Social media has also played a vital role in facilitating social impact and activism. Platforms like Twitter have been used as tools for political movements, social justice campaigns, and

raising awareness about important issues. During the #Endsars movement in Nigeria, Twitter was one app that pushed the movement internationally! Twitter, as a whole, is one of the biggest social media platforms in the world. Hashtags and viral challenges have served as powerful vehicles for organising and mobilising communities around various causes.

6. Regulation and Privacy Concerns

The evolution of social media has brought forth challenges related to privacy, data security, and regulation. Issues such as data breaches, unauthorised data sharing, and the exploitation of personal information have raised concerns about user privacy and the ethical practices of social media platforms. Governments and regulatory bodies are grappling with the need to strike a balance between innovation, freedom of expression, and protecting user rights.

7. Emergence of Personal Connections

Social media platforms like Facebook, MySpace and Friendster initially focused on connecting individuals with their friends and family. These platforms allowed users to create profiles, share updates, and communicate with others in their network. The emphasis was on personal connections and staying in touch with people in one’s immediate circle. These platforms expanded the concept of personal connections by allowing users to connect with a broader network of friends, acquaintances, and even strangers.

As social media continues to evolve, it will likely incorporate new technologies such as augmented reality, virtual reality, and artificial intelligence, further shaping how we connect, share, and consume content online. The future of social media holds both opportunities and challenges, and it remains to be seen how it will continue to transform our digital landscape.

In summary, the evolution of social media from personal connections to influencer culture has transformed how we network, connect, communicate, share information, and interact with brands and our audience as influencers. It has given rise to various opportunities; new forms of content creation, advertising strategies, and social dynamics. However, it is crucial to navigate these platforms mindfully and be aware of the potential challenges and pitfalls that come with their widespread use.

VOL 3 NO. 35 • AUGUST 27, 2023 PAGE 6 THEWILL DOWNTOWN • www.thewilldowntown.com CULTURE

1. CLARIFY YOUR INTENTIONS

Before you start dating, take a minute to consider what you want from a partner. Describe your goals and the emotional investment you’re willing to make. Are you seeking a committed relationship or only some company? Knowing your intentions will help you find people who share your objectives and are compatible with you.

Dating With Purpose

Finding Meaningful Connections in a Hookup Culture

Welcome to contemporary dating, where swiping and quick hookups rule the day. It’s easy to feel trapped in a sea of superficiality in a culture that is fixated on fleeting joys and weak relationships. But what if love isn’t limited to ephemeral moments? This article will guide you on how to successfully and authentically negotiate the challenges of contemporary romance. In a society that seems preoccupied on the surface, we can appreciate the desire for deeper connections. For individuals looking for true love in a community that encourages casual hookups, this article is for you.

We’ll show you how to deviate from the usual and create deep connections, from setting clear intentions to conveying

4. LOOK FOR LIKE-MINDED PEOPLE

Surround yourself with people who share your goals and values. Participate in endeavours and groups that are consistent with your interests. Connecting with like-minded people—whether through hobby groups or social gatherings—increases your chances of meeting someone who understands your desire for a fulfilling relationship.

2. EMBRACE VULNERABILITY

Being vulnerable might be intimidating in a society that frequently values superficial relationships. But genuine emotional expression is the lifeblood of meaningful partnerships. Allow yourself to be vulnerable and open to prospective partners by sharing your hopes, worries, and desires. Being open to being hurt makes room for real connections to grow.

3. MAKE COMMUNICATION A PRIORITY

Sincere and open communication is the foundation of any lasting relationship. From the beginning, clearly state your expectations, limitations, and preferences. Invite your companion to follow suit.

Effective communication promotes comprehension, develops trust, and creates the foundation for a closer relationship.

your desires, from fostering self-worth to meeting like-minded people. This adventure is for you if you’re sick of the swipe-and-forget approach. Let’s rediscover the effectiveness of intentional dating in a hookup society that frequently seems meaningless.

Finding real, lasting relationships might be difficult in a society where chance meetings and swipe-driven connections are the norms. Many people yearn for something more meaningful due to the ubiquitous hookup culture, which tends to stress immediate gratification over emotional bonds. Below are strategies for navigating the hookup culture and making genuine connections if you’re weary of meaningless encounters and yearn for a more fulfilling romantic journey.

5. CONCENTRATE ON QUALITY, NOT QUANTITY

Changing your focus in a hookup culture that prioritizes quantity is crucial. Spend your time cultivating lasting friendships rather than making several superficial ones. Strong bonds are built on a foundation of shared ideals, emotional affinity, and respect, transcending physical attraction.

6. DEVELOP A HEALTHY RELATIONSHIP WITH YOURSELF

Attracting meaningful connections requires that you have a positive relationship with yourself. Put yourself first, follow your passions, and value your individuality. You set the bar for how people should treat you when you value and love yourself. Doing that attracts partners who value and cherish your true self.

Remember, finding lasting connections in a hookup culture takes tenacity and persistence. Don’t give up, even though it can take some time and multiple tries. Keep your promises, be persistent, and have faith that the appropriate person who values a sincere relationship will come along. Dare to question the status quo in a society that frequently puts the superficial first. You can navigate the hookup culture by taking these six steps, and you can also experience the thrill of lasting relationships that go beyond passing experiences. Begin your search for the real love you deserve by accepting the adventure.

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How Dollar Exchange Rate Impacts Nigeria’s Economy The Ripple Effect

Nigeria, the country with the largest population in Africa, has experienced several economic difficulties over the past 20 years. The unstable exchange rate between the US Dollar (USD) and Nigerian Naira (NGN) is a significant element that has constantly impacted the country’s economic stability.

Welcome to a journey inside the core of Nigeria’s economy, where one decision can have an impact on every aspect of our financial system. Consider the dollar exchange rate as a stone dropped into the serene waters of our economic pond. The way these ripples affect how we live, trade, and thrive will be demonstrated to you in this article.

Consider the metaphorical term “ripple effect” to show how even a minor change in the exchange rate can set off a chain of events that will have an impact on every part of the nation’s economic system. Imagine those waves starting from one point, moving outward, and affecting every aspect of our daily lives.

Now, you might be wondering how something as seemingly insignificant as changes in the value of the dollar can have such a significant effect. That is where economic magic comes into play. As you can see, our economy is interconnected like the threads of a complex web. These threads are pulled by dollar exchange rate flunctuations, affecting everything from how much we pay for groceries to how businesses decide where to put their money. However, you don’t need to be an economist to comprehend this concept. We’re here to explain everything to you in simple terms without the use of technical lingo or an abundance of information. We’ll walk you through each phase while illustrating how these reverberations affect multiple industries, your decisions, and the opportunities that are open to you.

So, as we move into the heart of this article, keep this image in mind: the stone striking the water, the ripples spreading out, and the echoes echoing throughout Nigeria’s economy. Let’s examine how the varying dollar exchange rate produces a symphony of effects that influence us all.

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THE FOREIGN EXCHANGE MARKET AND NIGERIA’S ECONOMY

Nearly 90% of all export earnings come from oil, which is a major contributor to Nigeria’s economy. The country’s foreign exchange market is, therefore, greatly impacted by variations in the price of oil on a worldwide scale. Nigeria generates more dollars from exports when oil prices are high, which boosts its foreign currency reserves and strengthens the naira. In contrast, as the country’s foreign exchange reserves decrease as oil prices fall, the naira’s value relative to the US dollar declines.

THE CONSEQUENCES OF A DEPRECIATING NAIRA

(1) RISING INFLATION

Expenses for importing products and services rise as a result of the naira’s depreciation. Nigerian’s costs for acquiring necessities go up as a result of this practice, often known as imported inflation.

(2) REDUCED PURCHASING POWER

The purchasing power of customers declines as prices rise due to inflation. Therefore, with the same amount of money, regular people can only afford less, which lowers their standard of living as a whole.

(3) UNEMPLOYMENT

Due to their reliance on imported raw materials, manufacturing and construction are two industries with greater production costs. Businesses can decrease production or even lay off workers to reduce these expenses, which raises the unemployment rate.

(4) HIGHER INTEREST RATES

The Central Bank of Nigeria may increase interest rates to combat inflation. The cost of borrowing has increased due to this alteration for both firms and consumers. Additionally, it can result in decreased consumer expenditure and company investment.

(5) FOREIGN DEBT BURDEN

Nigeria’s external debt is often denominated in foreign currencies. The cost of servicing this debt rises due to the weaker naira, diverting resources that may have gone toward development programs instead.

(6) NEGATIVE IMPACT ON INVESTMENT

When a country’s currency depreciates, foreign investors hesitate to invest there. They worry that their

value will decline when they change their investments back into their local currencies.

(7) TRADE IMBALANCE

Import costs increase with a falling Naira, potentially lowering consumer demand for imports. On the other hand, it might not significantly boost exports, resulting in a trade imbalance that impacts the country’s current account.

(8) PRESSURE ON FOREIGN RESERVES

Foreign currency demand may rise as people and businesses look to protect their wealth as the value of the naira falls. Consequently, the nation’s foreign reserves, essential for preserving exchange rate stability, are put under strain.

(9) ECONOMIC UNCERTAINTY

Economic uncertainty brought on by currency depreciation might discourage long-term planning on the part of both enterprises and households. Major financial decisions are postponed by people’s reluctance, which slows down the economy.

(10) GOVERNMENT BUDGET CHALLENGES

The Nigerian government primarily relies

revenue, typically denominated in US dollars. A weakening naira makes it more difficult for the government to finance its budget and public services because the revenue is worth less in local currency.

CHALLENGES IN MANAGING THE DOLLAR-NAIRA EXCHANGE RATE

(1) OVERDEPENDENCE ON OIL REVENUE

Nigeria’s economy is vulnerable to the erratic global oil market due to its reliance on oil exports. This susceptibility can be decreased, and the value of the naira can be stabilised by diversifying the economy by investing in different industries like manufacturing and agriculture.

(2) UNBALANCED TRADE

Due to its dependency on imports, Nigeria constantly needs foreign money, notably the US Dollar. Exports and imports must remain balanced to prevent the naira from coming under too much pressure.

(3) FOREIGN RESERVES

To keep the naira stable, Nigeria’s Central Bank controls foreign reserves. Nevertheless, keeping sufficient reserves to interfere in the foreign exchange market requires thoughtful planning and resource allocation.

(4) INFLATION MANAGEMENT

It is possible to affect inflation by changing the exchange rate. The price of necessary products and services can increase due to a sudden devaluation of the naira, subsequently impacting people’s purchasing ability.

(5) INVESTOR SENTIMENT

Foreign investors regularly monitor the exchange rate when considering an investment in Nigeria. Uncertainty brought on by a fluctuating exchange rate might make it challenging to draw in and keep foreign direct investments.

(6) ECONOMIC POLICY INSTABILITY

Businesses and investors are experiencing uncertainty due to the frequent changes in Nigeria’s economic policy. A consistent and open policy framework must be established to maintain a stable business environment and stimulate economic growth.

(7) BLACK MARKET DYNAMICS

The difference between the official and black market rates for foreign exchange can result from the development of a parallel market. Economic

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distortions and arbitrage possibilities can also result from this.

(8) CURRENCY SPECULATION

The naira-dollar exchange rate has become more volatile due to speculative operations on the foreign exchange market. The Central Bank of Nigeria (CBN) must implement more stringent controls to stop these actions and calm the currency market.

(9) DOMESTIC PRODUCTION

Local producers can gain from weaker naira by making their goods more competitive. This, however, depends on the nation’s capacity to raise production to meet rising demand.

(10) COMMUNICATION CHALLENGES

The general public’s view of the exchange rate can affect economic behaviour. Governments must be open and upfront about their exchange rate management policies to keep the public’s trust.

RECOMMENDATIONS FOR A STABLE DOLLARNAIRA EXCHANGE RATE

(1) BUILD FOREIGN RESERVES

Prioritising the creation and upkeep of sizeable foreign reserves should be the Central Bank of Nigeria’s top priority. To stabilise the naira, operations in the foreign currency market are made possible by large reserves, which function as a cushion against exchange rate volatility.

(2) DIVERSIFY THE ECONOMY

Nigeria needs to stop depending so heavily on oil exports. Agriculture, technology, and other sectors can be diversified to produce more sources of foreign currency, which will relieve pressure on the naira.

(3) PROMOTE EXPORT-DRIVEN GROWTH

Nigerian companies should be encouraged and assisted in their international expansion. Foreign currency inflows rise with export-focused growth, which supports the naira’s strength.

(4) ENHANCE TRADE RELATIONS

Developing business ties with allies may result in more favourable trading conditions. Gains in foreign exchange earnings may result from negotiating bilateral trade agreements and lowering trade barriers.

(5) ENCOURAGE FOREIGN INVESTMENTS

By fostering an atmosphere that is conducive to foreign direct investment, the inflow of foreign currency can be boosted. The regulatory environment can be strengthened, investor-friendly legislation passed, and the infrastructure can be made more efficient to achieve this.

(6) EFFECTIVE MONETARY POLICY

The central bank should implement prudent monetary policies focusing on price stability. Inflation control prevents the naira’s rapid depreciation and preserves currency credibility.

(7) FISCAL DISCIPLINE

Good financial management is crucial. To avoid placing undue pressure on the exchange rate, the government should work to cut budget deficits and prudently manage public debt.

(8) ENHANCE FINANCIAL INCLUSION

Citizens can access traditional banking channels if financial awareness and inclusivity are promoted. As a result, the demand for foreign currency on the black market declines, supporting the naira’s stability.

(9) TRANSPARENCY IN EXCHANGE RATE MANAGEMENT

Open and regular communication on exchange rate policies and activities fosters public trust. Transparency promotes speculative activity and market stability.

(10) INVEST IN HUMAN CAPITAL

A skilled labour force is necessary for economic progress. Investments in education and skill development strengthen the Nigerian currency because they bring up opportunities for productivity and innovation.

INDIVIDUALS AND BUSINESSES COPING STRATEGIES FOR INDIVIDUALS

(1) DIVERSIFY YOUR INVESTMENTS

Invest in equities, bonds, and real estate, among other asset classes, to diversify your investment. Diversification acts as a safety net and reduces the risk brought on by changes in exchange rates.

(2) CREATE A RESERVE FUND

Create a naira emergency fund to pay for basic necessities for at least three to six months. When the economy is unsure, this fund serves as a safety net.

(3) MONITOR CURRENCY TRENDS

Observe projections and shifts in exchange rates. To make wellinformed judgments on currency exchange and remittances, keep an eye on financial news and talk to professionals.

(4) Consider Fixed Deposits

Fixed deposit accounts with foreign currency amounts can provide security and defence against naira depreciation. To select the best choice, do your research and compare prices.

(5) LIMIT FOREIGN CURRENCY BORROWING

Consider your options carefully if you must borrow money in foreign currency. Changes in the exchange rate have the potential to make your debt load much heavier, putting additional strain on your finances.

FOR BUSINESSES

(1)

HEDGE AGAINST CURRENCY RISK

Fix exchange rates using hedging strategies for future transactions like forward contracts and options. This protects your business from unanticipated currency fluctuations.

(2) SOURCE LOCALLY

Source raw materials and supplies locally, whenever possible. This lessens exposure to currency risk and promotes indigenous industries.

ADJUST PRICING STRATEGICALLY

(3)

If you import or export products, consider changing your pricing approach to account for fluctuations in the currency rate. Profit margins and competitiveness can be preserved in this way.

(4)

REVIEW CONTRACTS

Consider incorporating clauses that cover changes in exchange rates in long-term contracts. Future losses and disagreements can be lessened as a result of this.

(5) DIVERSIFY MARKET EXPOSURE

By focusing on both domestic and foreign markets, you may increase the number of your customers. This diversity reduces the impact of economic downturns in any particular market.

CONCLUSION

The shifting value of the US dollar has recently caused Nigeria’s economy to suffer considerable losses. The value of the naira has decreased due to inflation, investment losses, an increase in debt, and a decline in foreign reserves. To mitigate these effects, Nigeria must diversify its economy, support homegrown industries, and establish an open and consistent framework for economic policy. Nigeria can improve its long-term economic stability and reduce its sensitivity to exchange-rate fluctuations by implementing these strategies.

VOL 3 NO. 35 • AUGUST 27, 2023 PAGE 10 THEWILL DOWNTOWN • www.thewilldowntown.com

THE SCENE DOWNTOWN THE CHORUS LEADER

The exceptional event, “The Chorus Leader Live: All the Things I Didn’t Say,” by Timi Dakolo happened on the 19th and 20th of August, 2023, at Terra Kulture, where his fans, supporters, and lovers of live music basked in the euphoria of the melodious classical symphony from first-class artistes and relished a few tracks from his soon to be released third studio album which gave insight into Timi’s musical gallantry.

The evening was opened with a command performance custom-made for the attendees. Alibaba, the master of humour, gave the evening a touch of glee with his guest appearance.

The main concert took place on the second night for his diehard fans. It kicked off with an enthralling musical ensemble, followed by spellbound performances by springing up talents Dotti the Deity and Beekay. The event’s peak was piloted by “The Chorus Leader” himself, who graced the stage with his anthem, Wish Me Well. The evening was soaked in richness by the heartwarming performance of his daughter, Halle.

PAGE 11 THEWILL DOWNTOWN • www.thewilldowntown.com VOL 3 NO. 35 • AUGUST 27, 2023
Timi Dakolo Timi and his music director Magical Andy AliBaba Timi Dakolo and Senator Ita Giwa Timi Dakolo the Chorus Leader Timi Dakolo With One of His Female Backup Singer Timi Dakolo and 121 Selah Choir Timi Dakolo and his Band Remii Loud Timi Dakolo and his wife Busola Beekay Forever Fans of Timi Dakolo

How Creativity is Redefining the Industry WHEN ART MEETS FASHION

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FASHION

In the dynamic world of fashion, a remarkable transformation is underway, blurring the lines between art and apparel, ushering in a new era where creativity takes centre stage. The convergence of art and fashion has given rise to a fresh narrative that challenges conventions, sparks innovation, and redefines the very essence of the industry. From haute couture runways to streetwear boutiques, the symbiotic relationship between these two disciplines catalyses a revolution shaping how we perceive, wear, and interact with clothing.

In this age of fast fashion and mass production, fashion’s rendezvous with art is a refreshing departure from the ordinary. Designers, artists, and creators are collaborating to infuse garments with a distinct visual language that transcends mere functionality. Garments are no longer seen solely as practical pieces of cloth; they are now canvases for self-expression, storytelling, and emotion. This intersection is producing pieces that are not only aesthetically pleasing but also vessels of cultural narratives, social commentaries, and personal histories.

Art-inspired fashion breaks down the barriers between the runway and the gallery, inviting us to engage more profoundly with clothing. Designers draw inspiration from iconic artworks, historical movements, and contemporary masterpieces to craft conceptually rich and visually striking collections. The lines, textures, and colours of a painting can seamlessly translate onto a garment, creating a wearable masterpiece that bridges the gap between fine art and personal style.

But it’s not just the aesthetics that are evolving. This movement’s collaborative spirit fosters a newfound sense of inclusivity and diversity within the industry. As artists from various backgrounds collaborate with fashion brands, a mosaic of cultural influences emerges, allowing for a more holistic representation of the global community. This amalgamation of perspectives is evident not only in the designs themselves but also in the messages they convey that reflect the complexities of identity, society, and the human experience.

From the runway to street style, the influence of art is reshaping the fashion landscape. Streetwear, which initially emerged as a subculture movement, has embraced this fusion wholeheartedly. Graffiti, illustrations, and other forms of street art have migrated from brick walls to T-shirts and hoodies, creating a provocative yet accessible aesthetic that resonates with the younger generation. Brands that tap into this crossover are not just selling clothes; they offer a wearable culture that empowers individuals to express themselves boldly.

The allure of fashion’s artistic evolution extends beyond aesthetics; it has become a driving force for sustainability and ethical consumption. Recognising clothing as art encourages consumers to invest in pieces with meaning and longevity, steering them away from the disposable mentality that plagues fast fashion. Art-inspired designs often require meticulous craftsmanship and attention to detail, prompting a shift towards quality over quantity. This shift is not only a nod to the environment but also an acknowledgement of the intrinsic value of creativity.

The collaboration between art and fashion is an ode to individuality and an embrace of the extraordinary. In a world where conformity often reigns supreme, this union reminds us that our choices, whether in fashion or life, are a canvas on which we can express our uniqueness. As consumers, we are no longer passive recipients of trends but active participants in a dialogue that celebrates imagination, innovation, and the beauty that arises when art meets fashion.

In conclusion, the marriage of art and fashion is more than a fleeting trend; it is a transformative movement that enriches the industry and our lives. It transcends boundaries, cultivates authenticity, and propels us towards a future where clothing is more than just adornment. It’s a manifestation of our stories, aspirations, and dreams. As we navigate this intersection, we are not merely witnessing a creative evolution; we embody it, one brushstroke, one stitch, and one outfit at a time.

PAGE 13 THEWILL DOWNTOWN • www.thewilldowntown.com VOL 3 NO. 35 • AUGUST 27, 2023 FASHION

Sweet Escape

Decoding The Science of Desserts And Sugar’s Role in Our Brain

BY DORCAS AKINTOYE

D

THE PLEASURE PATHWAY

Our brains become full of joy when we indulge in desserts. Dopamine, a neurotransmitter associated with feelings of fulfilment and satisfaction, is released in response to consuming sugar. Desserts uniquely activate this “pleasure pathway,” a crucial component of human behaviour that gives us a positive, content feeling.

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esserts unquestionably possess a magical quality, don’t they? These delightful treats, which range from decadent cakes to chocolates, cheer us up and fill our hearts with joy. However, have you ever wondered why sweets hold such a special place in our lives? We will explore the fascinating science of how desserts and sugar affect our brains. We explore six surprising ways that desserts affect how our brains process sweetness.ENHANCING MEMORY

ADDICTION AND CRAVINGS EMOTIONAL COMFORT

Desserts are frequently connected to cherished memories and psychological solace. Dessert’s sweetness can arouse memories of the past and foster pleasurable associations. Sugary treats can cause our brain to release oxytocin, a hormone promoting intimacy, connection and emotional well-being.

STRESS RELIEF

Desserts can provide comfort during stressful times and provide a momentary haven. Endorphins are naturally occurring mood enhancers that can be released when sugar is consumed. Due to our brain’s desire for transient happiness that sugar can bring, we frequently crave sweets when stressed or depressed.

Surprisingly, research suggests that sugar can benefit memory and cognitive performance. The main energy source for our brain is glucose, a form of sugar. The glucose rush after dessert can boost cognition and momentarily increase memory retention.

SOCIAL BONDING

Dessert-sharing can promote social connection and a feeling of community among loved ones. Dessert time can be a wonderful time to interact with family and friends since sharing sweet treats can inspire feelings of trust and collaboration.

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In the brain, sugar consumption can lead to a cycle of addiction and cravings. Our brain is habituated to the dopamine release-induced pleasure response when eating sweets. As a result, we could start to want sugar and reach for more desserts to feel that comforting sense of delight. To maintain a positive connection with sweets, it is crucial to consume them in moderation.

Sugar’s function in the brain can help us better appreciate the allure of desserts, which are pleasurable pleasures. The effect of sweets on our brain is complex and fascinating, affecting everything from the pleasure route to the recall of fond memories. To balance enjoyment and health, it’s important to approach dessert intake attentively. Let the joy of sweet treats enliven your life, and may each dessert bite be a joyful experience that offers you happiness and contentment. So the next time you treat yourself to dessert, enjoy the taste and watch your brain’s inherent science of sweetness come to life.

VOL 3 NO. 35 • AUGUST 27, 2023 PAGE 14 THEWILL DOWNTOWN • www.thewilldowntown.com
CONCLUSION BON APP É TIT

The Power of Journalling

Journaling has been around for centuries, with many historical figures such as Leonardo da Vinci, Anne Frank, and Virginia Woolf documenting their thoughts, feelings, and experiences in their personal journals. However, the benefits of journaling go beyond just recording events and memories. It is a powerful tool for self-reflection, personal growth, and emotional healing.

Journaling helps individuals to process their thoughts and feelings, providing an outlet for emotional expression. When we write down our thoughts and emotions, we are able to see them more clearly and objectively, which can lead to greater self-awareness and understanding. It allows us to explore and identify our emotions, helping us regulate and manage them better.

In addition, journaling can help individuals to set and achieve goals. By writing down our aspirations, we are more likely to take action towards them. Keeping track of progress towards these goals can also motivate and provide a sense of accomplishment when we reach them.

Another benefit of journaling is improving our memory and cognitive function. Writing things down helps to solidify them in our minds, and it allows us to reflect on events and experiences in a more meaningful way. It can also serve as a form of creative expression, allowing individuals to explore their thoughts and ideas more freely.

Journaling has also been shown to have physical health benefits. It can reduce stress and anxiety, as it provides an outlet for emotional expression and allows individuals to process their thoughts and feelings in a safe and private way. It can also improve sleep, as writing down worries and concerns before bed can help to clear the mind and promote relaxation.

There are many different ways to journal, and individuals can choose the method that works best for them. Some may prefer traditional pen and paper, while others may prefer digital journaling or even voice recording. The important thing is to find a method that is comfortable and sustainable and to make journaling a regular practice.

The power of journaling cannot be overstated. It is a simple yet effective tool for personal growth, emotional healing, and overall well-being. By taking the time to reflect and record our thoughts and experiences, we can gain a greater understanding of ourselves and the world around us. So why not give it a try? Start journaling today and see the positive impact it can have on your life.

PAGE 15 THEWILL DOWNTOWN • www.thewilldowntown.com VOL 3 NO. 35 • AUGUST 27, 2023 LIVING

MOVIE REVIEW:

Blue Beetle

armour, making him look like Iron Man auditioning to be in the Blue Man Group, with shoulder antlers for added effect.

The scarab “looks like the world’s biggest tick,” comments Uncle Rudy, a bearded and tattooed tech-head (The horn of his truck plays the insect-themed La Cucaracha, which is a cute touch.)

WATCH OF THE WEEK

THE BLACKENING

Asincredible as it may seem, people are getting tired of watching muscular loners dressed in Spandex. The Flash debut, the Shazam! sequel and the Ant-Man threequel all fell prey recently to the box office ennui known as superhero fatigue.

Things have gotten so bad in Comicsville, DC Studios recently announced plans to wrap up its DC Extended Universe, which began promisingly a decade ago with Man of Steel. DC’s co-CEOs, James Gunn and Peter Safran, will create a “new” DC Universe of rebooted superhero hijinks that will try to do the same things but differently.

It arrives in theatres with the rude finality of a bug being stomped by a boot. There are no supersized names in the cast, the Hollywood strikes are depriving it of publicity, and everybody knows it’s not a DC priority film — it was originally destined for streaming only.

The film has a not-so-secret weapon, however, which it fully exploits for fun and empathy: the tight migrant family connections of its Mexican-American milieu. Far from being the usual genre stereotype of a loner turned vigilante, our reluctant hero, pre-law grad Jaime Reyes (Xolo Maridueña of “Cobra Kai”), is a devoted son who keeps his relations close to him at all times.

He gains his powers not in a lab but in the humble living room of his soon-to-beevicted family, before the shocked eyes of his blood brood: his adoring mom and dad (Elpidia Carrillo and Damián Alcázar), his mouthy sister (Belissa Escobedo), his feisty grandmother (Mexican screen legend Adriana Barraza) and his wacky Uncle Rudy (George Lopez), who functions as comic relief in a story that is already pretty silly.

Jaime becomes the title superhero after a neon-bright alien scarab he brought home in a hamburger box attaches itself to his spine. It starts encasing him in blue

The scarab is actually sentient, with a voice provided by singer/actor Becky G and a determination to turn Jaime into a super warrior, despite his declaration of being just “a nobody.”

Jaime will need these skills when it comes time to fight Victoria Kord (a miscast Susan Sarandon), villainous CEO of weapons maker Kord Industries. She wants to create an army of RoboCop-style enforcers to take over the world or something like that. She already has one such soldier: Raoul Max Trujillo’s Carapax, a Kord Industries stooge who looks like a giant red Christmas ornament when he’s in full battle attire.

The blows-up-good direction by Angel Manuel Soto, sketchy plot by screenwriter Gareth Dunnet-Alcocer (“Miss Bala”) and sonic swamp of a score by Midsommar composer Bobby Krlic attest to the original streaming intentions of the “Blue Beetle” team.

Like most origin stories, a great deal of the movie is spent introducing characters that will (hopefully) become more interesting in subsequent chapters. Maridueña is good as Jaime, but he’s not given enough screen time to fully register as either a dude or super dude.

The characters frequently charm, though, with their unabashed expressions of family devotion, including macho males who aren’t afraid to say “I love you” to each other.

And Soto and his compañeros are really onto something in the way they relate “alien” not just to the outer space origins for the title scarab but also to the fragile U.S. residency status of the Reyes family in their fictional town of Palmera City. They’re more afraid of the cops or government than they are of those other aliens, the ones beyond the stars.

Not afraid of anybody is Jaime’s Nana, a former Mexican revolutionary who knows how to use a machine gun and is happy to do so: “There will be a time to cry,” she tells her grandson. “This is not that time.”

“Blue Beetle” could use more of that spirit, and so could Comicsville. The “new” DC Universe should include Nana — and Uncle Rudy, too — in the sequel, if one actually happens.

Rating: 6/10

The promotional line for The Blackening is so good – “We can’t all die first” – there was reason to fear the movie couldn’t live up to it. Yet like other self-referential horror/comedies (the Scream franchise comes to mind), the film ably delivers on its premise, mining enough life from its satirical concept to deliver plenty of crowdpleasing moments.

If the idea sounds like a comedy sketch, that’s exactly how it began, the creation of comedian Dewayne Perkins, who blew that up into a feature script with Tracy Oliver (Girls Trip) handed over to director Tim Story (Barbershop).

The small scale – with practically all the action taking place in a remote cabin in the woods – actually works to the movie’s advantage. That tight focus allows the story to consciously flesh out characters usually given short shrift in traditional horror fare, where, yes, people of colour are often early casualties.

The simple set-up doesn’t waste much time, with a group of former college friends getting together for a 10-year reunion that doubles as a Juneteenth celebration. They’re toting with them a fair amount of baggage, including past relationships and strained friendships, all of which will be put to the test by having a faceless maniac trying to kill them.

Faster than you can say, Jumanji, they stumble upon a game, which the unseen attacker forces them to play. Beyond creating a sense of jeopardy, the questions evoke opportunities to riff on all sorts of minutiae, from Fresh Prince

of Bel-Air trivia to whether anybody will admit to having watched Friends. They also drop plenty of wry horror references, whether that’s Get Out or The Texas Chainsaw Massacre.

The cast includes Grace Byers (“Empire”),

Perkins,

Robertson, and

Walls, and they generally appear to be having a ball playing off each other.

Yet there’s also something pointed in the underlying notion that an all-Black core group highlights how race has played a subtle and not-so-subtle role in movie conventions across the decades.  While not overdoing the gore, Story wisely includes enough horror elements to conjure tension amid the laughs, recognising that horror, more than comedy, has been one of the most durable genres at the box office since the pandemic began.

Throw in the movie’s modest budget, and it’s not hard to envision The Blackening emerging as a sleeper success among the tall trees of summer blockbusters – potentially not just surviving but thriving, which, given the movie’s central conceit, would surely be the sweetest revenge of all.

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Jermaine Fowler, Melvin Gregg, X Mayo, Dewayne Antoinette Sinqua
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