JULY, 2011
¯
WHAT’S HAPPENING IN WEST CHESTER ¯
Volume 1, Number 6
No matter where you chose to celebrate, we hope you enjoyed Independence Day and all the festivities that went along with it. Adam Jones
Opening Of J-Marie’s Speakeasy Pages 28-36
Up On The Roof Party Pages 38-46
what is this? You’re holding this month’s issue of West Chester’s newest and most exciting magazine. Inside you’ll find both fun and information in equal measures.
Oh, and it’s FREE!
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610-984-2874
FACEBOOK.COM/THEWCPRESS
THEWCPRESS.COM
The Almanac
From The Editor
Our Team
WHILE you are poring over the pages of The WC, you will have the chance to win a $50 gift certificate to use at a local business. How would you go about winning this? We have sneakily hidden a happy little sun in one of the ads in this issue. It’s a smaller version of the guy above. When you have located the piece of clip art, enter our contest by sending an email to dan@ thewcpress.com. Make sure the subject line of that email reads “WC Clip Art Contest.” In the email, tell us on which page you found the clip art and in which ad the clip art was hidden. Don’t forget to include your name and address in the email so that we can send you your prize. A winner will be selected utterly at random by the time the next issue of The WC is printed, and the name of that lucky person will be printed in the next issue of The WC and at www.facebook.com/thewcpress. Last month’s winner was Kathy Gunther who found the clip-art hidden in the Mitch’s Gym ad on page 38. Good luck this month!
Publisher Jack Wright jack@exitzero.us Editor Dan Mathers dan@thewcpress.com 610-984-2874
S
UMMER is in full swing in West Chester, which is poignantly apparent in the heat, humidity and the sudden weekend disappearances of locals who seek out surf and sand in New Jersey, Delaware and beyond. But, those who stick out the summer heat need not fret – this beautiful borough never slows down, even in the dog days of summer, and this issue is testament to that fact. There are plenty of can’t-miss events this month, one of which I’m going to have to plug: Breakaway Ink’s young professionals networking event at Barnaby’s on July 28. West Chester is home to a large number of motivated young professionals – people like Kyle Rheiner, the West Chester University grad who founded Breakaway Ink, or Greg Holton, the State Farm agent we’re happy to have supporting us as an advertiser. If you’re a young professional in the West Chester area, make sure not to miss this event. Check out the ad on page 12 for more information. Speaking of young professionals, The WC made a big step this month and added another member to our team. We’re happy to welcome Nick Vecchio, or as many of you may know him, DJ Romeo. Nick has come aboard as our advertising manager, so if you own a business in the West Chester area, you’ll likely be hearing from Nick sometime this month about getting involved in our magazine. Finally, our thoughts go out to the family and many friends of Ryan Dunn and Zachary Hartwell, who died in a car crash in West Goshen, PA on June 27. Dan Mathers
Advertising Manager Nick Vecchio nick@thewcpress.com Assistant Editor Jon Roth jon@exitzero.us Staff Photographers photo@thewcpress.com Adam Jones Justin Muir Andrew Hutchins Graphic Designer Doree Bardes mausdriver@yahoo.com Staff Artist Victor Grasso www.victorgrasso.com For more information on this and other publications, contact... Exit Zero Publishing 109 Sunset Boulevard, Suite D Cape May, NJ 08204 609-770-8479 www.exitzero.us This publication is printed on recycled paper using soy-based inks. Be good to your planet.
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A Picture From The Past
Above is an architectural sketch of the Court House Annex designed by T. Roney Williamson in 1891. Chester County Historical Society
Inside This Issue
A smorgasbord of photographs, advice, wisdom and wit! Fourth Horseman Of The Apocalypse 19-21
The Hot Dog Guy 33-34
Our (nearly) definitive guide to what’s happening in West Chester.
Lloyd Francis is the executive chef and general manager of The Pale Horse.
Scott Vassil has been selling hot dogs in West Chester for 25 years.
Finding Treasure 11
Calendar of Events 4-5
The WC Bouquet Ambush 23
A Trainer’s Tips On Staying Fit 39
With a keen eye and memory, Tara Dugan finds treasures in the trash.
Matlack Florist supply the flowers, you just have to supply the answers.
Christine Mooney shares her insight on staying happy and healthy.
Bartender of the Month 13
The Dating Column 26
What’s Happening In West Chester 43
Chase Jones talks about all things Irish at Kildare’s.
Ladies might all relate to Diane Stopyra’s dating foibles.
Catherin Rogers hits the town in search of entertainment and excitement.
What They’re Wearing 17
The WC Monthly Makeover 29
The West Chester Crossword 45
Jason Nichols of Salon Chemistry makes over one lucky lady.
A crossword puzzle focusing on the advertisers we love so dearly.
An impromptu fashion photo shoot on the streets of West Chester.
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Calendar Of Events
Look no further... a carefully curated list of upcoming happenings in West Chester Thursday 7/7, 6:30-9:30pm: Swingin Summer Thursdays Americana Night Get down to Gay Street between High and Matlack when the street is shut down to make way for a genuine street fair. Enjoy food, music, clowns, artists, magic, jugglers and live music played by JD Malone and Mason Porter. Gay Street, 610-436-9010, westchester.com/recreation.php
Thursdays 7/7, 7/14, 7/21 & 7/28, 10:30am: Drop-In Storytime Each Thursday morning West Chester Public Library’s Summer Reading Club offers storytime for ages three and up. There will be stories, rhymes and songs, plus take home activity sheets. Parents welcome to stay. No registration required. 415 North Church Street, wcpubliclibrary.org, 610-696-7985
Fridays 7/8, 7/15, 7/22 & 7/29, 10am-12pm: Read To Charlie Charlie is a lovable, certified service dog who is an excellent listener. Children ages six to nine can sign up for 15-minute slots to read to Charlie. Registration is required and begins the previous Monday. West Chester Public Library, 415 North Church Street, 610-6967985, wcpubliclibrary.org
Saturday 7/9, 5pm: Iron Hill Twilight Criterium The streets of downtown West Chester will explode with excitement as hundreds of cyclists race through this challenging circuit at speeds in excess of 35mph! Be part of the crowd cheering on the national and local athletes as they push themselves to the limits of their ability in three mettle-testing races – plus one for the kids. The action begins and ends at the intersection of Gay and High, home of the title sponsor Iron Hill Brewery and Restaurant. ironhilltwilightcriterium.com
Monday 7/11, 10-11am & 11:30am-12:30pm: A Little Taste Of Mexico Pretend you are growing up in Mexico as part of the public library’s Summer Reading Club. Spanish stories, songs, dances, toys and games, food, holidays, native dress and more will be presented. For ages four to seven from 10-11am, ages eight to 12 from 11:30am to 12:30pm. Class size limited; required registration began July 5. 415 North Church Street, 610696-1721, wcpubliclibrary.org
Watch professional bike racing in downtown West Chester during the annual Iron Hill Twilight Criterium on July 9
Tuesdays 7/12, 7/19 & 7/26, 10am-7:30pm: Crafty Tuesdays Explore countries and cultures throughout the world with crafts. Each Tuesday in theSummer Reading Club, the library offers supplies and ideas for a craft you can make and take home. Ages four and up; caregiver supervision requested for young children. No registration. 415 North Church Street, 610696-1721, wcpubliclibrary.org
Wednesday 7/13, 1:30-2:30pm: Cindarella Around The World The Cinderella story appears in folklore of different countries from all over the world. Come learn some variations of this ancient tale and create your own Cinderella experience as part of West Chester Public Library’s Summer Reading Club, “One World, Many Stories.” The class is for ages six to nine and class size is limited; required registration begins July 6. 415 North Church Street, 610-6961721, wcpubliclibrary.org
Sunday 7/17, 11:25am-8pm: Turks Head Music Festival This year’s festival is another can’t-miss event right here in our borough. So grab your blankets, grab you lawn chairs, grab your friends, family, some food and drink and get down to Everhart Park. Here’s the lineup:
Windoview 11:25am Little Martha 12:00pm Lizanne Knott 12:44 Prophets in Stereo 1:28 Spotted Atrocious 2:12 Leaving Cash 2:56 Gysophilia 3:40 IKE 4:24 Devolver 5:08 Junk Rock 5:52 Pork Roll Project 6:36 Bullbuckers 7:20 Everhart Park, turksheadfestival.com
Sunday 7/17, 3pm: Chesco Pops Orchestra Concert The Chester County Pops Orchestra presents “From Sea to Shining Sea: America’s Musical Bounty” at Fugett Middle School, where Terry Klinefelter, a jazz and classical crossover pianist, will be performing Rhapsody in Blue. Tickets will be available at the door and are $15 for adults, $12 for seniors, $5 for students, and children 12 and under are free. Fugett Middle School, 500 Ellis Lane, 610-6924800
Tuesday 7/19, around 8:30pm: Movie Night In The Park Presents “Despicable Me” Bring your blanket and snacks, and enjoy the animated flick Despicable Me. The film follows the exploits of a bumbling, likeable super-villain voiced by Steve Carrell. The
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movie starts at dusk, around 8:30pm, and is shown at Marshall Square Park. 200 East Marshall Street, 610-436-9010, http://www.westchester.com/recreation.php
Tuesday 7/19, 2-3pm: Make Your Own Maori Tattoo Learn about the Maori culture of New Zealand and design your own Maori tattoo on canvas. Create a work of art you can take home as part of West Chester Public Library’s Summer Reading Club, “One World, Many Stories.” Ages eight to 12. Class size is limited; required registration begins July 12. 415 North Church Street, 610-696-1721, wcpubliclibrary.org
Thursday 7/21, around 7pm: Shakespeare In The Park Presents “Richard III” Commonwealth Classic Theatre Company, out of Media, PA, present Shakespeare’s story about the short reign of Richard III. Richard is a decorated soldier, a war hero, a son, a brother, an uncle and a respected member of the community. He is also a politician with the ambition to hold the ultimate position of power in his country, and he will do anything to get what he wants. This free play will be performed in Everhart Park, and while it is free, donations are accepted. 200 East Marshall Street, 610-436-9010
Thursday 7/28, 1-3pm: Breakway Ink Presents A Networking Event For Young Professionals Breakaway Ink presents a networking event for West Chester’s young professionals at Barnaby’s. Come out for drink and food specials, win raffle prizes and make valuable connections. The team behind The WC will have a table. We’ll be shooting photos for the August issue of the magazine and giving away merchandise. Barnaby’s of West Chester, 15 South High Street, kyle@breakawayink.com
Pennsylvania Civil War Roadshow hits the road in commemoration of the war’s sesquicentennial (that means 150 years). The exhibit is a traveling museum. The tour stops at Penn State Great Valley from July 29-31. Thursday 7/28, 1-3pm: Green Girl Workshop Come out to the public library and make cute accessories, cool jewelry, bedroom decor, and more, using recycled products in this class specifically for teenagers. West Chester Public Library, 415 North Church Street, 610-6961721, wcpubliclibrary.org
is free for the entire family, and the performers in July will be the Stonehaven Minstrels, a West Chester-based folk band with a heavy emphasis on string work, drawing influence from English and Celtic music. 200 East Marshall Street, marshallsquarepark.org
7/29-7/31: PA Civil War 150 Roadshow Friday 7/29, 6:30pm: Marshall Square Park Summer Concert Series The Friends of West Chester Parks and Recreation present the Marshall Square Park Summer Concert Series on the last Friday of the month through September. The concert
Chester County Historical Society is participating in the Chester County stop of the Civil War Road Show. Governed by a state-wide alliance of history, arts and culture organizations, the roadshow is essentially a history museum on wheels. The PA Civil War 150 leverages strengths of participating institutions to bring high-quality programming to commemorate the 150th Anniversary of the Civil War. Penn State Great Valley, 30 East Swedesford Road, Malvern, pacivilwar150.com
Tuesday 8/2, around 8:30pm: Movie Night In The Park Presents “Grown Ups”
Chester County’s resident pops orchestra hosts “From Sea to Shining Sea” Sunday July 17 at Fugett Middle School. Don’t miss “Rhapsody in Blue” performed by pianist Terry Klinefelter.
Bring your blanket and snacks, and enjoy the family-friendly flick Grown Ups starring comedians Adam Sandler, Kevin James, Chris Rock and Rob Schneider as they remember their childhoods. The movie starts at dusk, around 8:30pm, and is shown at Marshall Square Park. 200 East Marshall Street, 610-436-9010, http://www.west-chester. com/recreation.php
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Your Favorite Places To...
Drink coffee, grab breakfast, eat dinner, and enjoy a nightcap
PATRICK MCHUGH, 21, student, West Chester «Drink coffee: Wawa «Grab breakfast: Penn’s Table «Eat dinner: Doc Magrogan’s «Enjoy a nightcap: Jake’s Bar
NOAH YOUNG, 20, musician, West Chester «Drink coffee: Fennario «Grab breakfast: West Chester Diner «Eat dinner: Noodi Thai «Enjoy a nightcap: I can’t drink... yet
Kristin Schorn, 20, student, West Chester «Drink coffee: Starbuck’s «Grab breakfast: Penn’s Table «Eat dinner: Limoncello «Enjoy a nightcap: One more year...
PHOTOGRAPHS BY ANDREW HUTCHINS... TO VIEW AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
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July, 2011
6/22: Second Annual Chester County Paralegal Fashion Show
Luann Erdman
Esme Frangiosa
Amy Falls
PHOTOGRAPHS BY ADAM JONES... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
Create The Magic
610-431-3077
800-551-4584
www.MatlackFlorist.com
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6/22: Second Annual Chester County Paralegal Fashion Show PHOTOGRAPHS BY ADAM JONES
Kiki Comerford, Mary Pat and Jenny Knauss
Coleen Abbott, Kathy Cindric
Edward Morris, Karen Abdala
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6/22: Second Annual Chester County Paralegal Fashion Show PHOTOGRAPHS BY ADAM JONES
Krista Chew, Abby Abdala, Kyle Gibson
Shelly Pucci, Lorrie Fabrizio, Kate Hughes
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Finding Treasure
A
Pickin’ through Chester County with Tara Dugan
CTRESS Hedy Lamarr once said “A good painting, to me, has always been like a friend. It keeps me company, comforts and inspires me.” Don’t dismiss Hedy because she was a beautiful actress – she was even more brilliant than talented and patented communications technology in her spare time. Combine Hedy’s words with the old ‘beauty is in the eye of the beholder’ chestnut, and you have the makings of a great treasure hunt: the search for art. While it is generally true that garage sales are more likely to yield poker-playing dogs painted on velvet than a signed Andrew Wyeth “Master Bedroom” (yellow lab asleep on bed), you might spend time perusing local galleries and auction houses in search of a painting to keep you company. Everyone in the Brandywine Valley knows about the group of artists who made it famous, and whose names are usually Wyeth, Pyle, or more recently Kuerner, but open your scope a bit and discover West Chester’s own Harry Dunn. A highly regarded illustrator and painter,
Dunn was born in West Chester in 1929, and died in his beloved hometown in 1998. He studied at the Pennsylvania Academy of Fine Art and the Philadelphia College of Art, as well as the Art Students League in New York. His career included magazine covers and advertising, and helping Elektra Films to create NBC’s original animated peacock. The Sunset Hill Fine Art Gallery on High Street is to Harry Dunn what The Brandywine River Museum is to Andrew Wyeth. Pass through the jewelry store and head upstairs for some terrific art viewing, including the Harry Dunn Gallery. The comprehensive collection not only demonstrates the talent of the artist, but the broad spectrum of his interests
and styles. Also on display is the artist’s welldocumented sense of humor. It would be hard to guess that the solemn architectural scenes on display were painted by the same man who did, for example, “Our Cat Died”, a hilarious depiction of a little girl and her parents clad in mourning clothes that is funny even before you see the title on the back. The gallery has paintings for sale, but Harry Dunn paintings come up at local auction houses at a very wide range of prices. I collect Harry Dunn, and have paid anywhere from $50 to $650 for a painting, depending on the auction crowd. My favorite painting is a contemporary street scene done in blue and red that just happens to be the first Harry Dunn I bought. It is anyone’s guess what makes us connect with an artist, something in the work that strikes us at our core... but that sounds too fancy, and from what I have learned in ten years – about a man I never met – I think he might agree. For Harry and me, maybe we both just like a good laugh, a cat or two and a Cape May breeze.
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Bartender Of The Month
Chase Jones tells all about just how Irish Kildare’s really is
Some people just love their jobs. “I will bartend until the very last day,” says Chase Jones, who is currently applying for med school. Adam Jones
T
HE IRISH seem to have cornered the market on bars themed after a nationality. If you’re over the age of 21, it’s likely you’ve already been to quite a few Irish pubs. Kildare’s is one of the pubs of that variety and they pride themselves on authenticity. Chase Jones chatted with The WC about just how authentic his employer really is... turns out they’re pretty darn authentic. Name: Chase Jones. Age: 27. Hometown: El Paso, TX. Do you live in West Chester now? Yep. What brought you here? Family. My dad worked for a pharmaceutical company and his job moved him up here. Do you ever plan on leaving? Probably when I go to med school. I just graduated from West Chester so now I’m in the application process with med schools. So you’re not going to be a lifelong bartender? I will bartend until the very last day.
It’s the best job I can think of outside of my chosen career. I would bartend right through med school if I could. How long ago did you start bartending? Probably about four years ago. I started at Cheese Burger in Paradise in Exton. What got you into it? I just like talking to people, and it is a great way to meet new people. And, it’s a whole lot better than serving. What has kept you at Kildare’s? I love my co-workers. They’re all good people and great bartenders. What is the best food to order off the Kildare’s menu while you’re drinking? I’d have to say our BFG wings – they’re baked, fried and grilled. Irish pubs are common. Can you think of another nationality who has their own bars? Other than American? No. I think American bars pretty much have a stanglehold on the industry. Are you Irish? Me personally? No. Well, I’m probably a little bit Irish. Isn’t everybody? Have you ever been to Ireland? No, but
I’m planing a trip out there this year. A guy who used to work here lives there, and I’d like to visit him. How authentically Irish is Kildare’s? As authentic as it can be without a staff that is 100% Irish. Can you name five Irish beers? Yeah. And they are? Guinness, Harp, Smithwick’s, Beamish and, uh, I guess Killian’s. If you could give one tip to a customer who is preparing to order a drink, what would it be? Be ready to order when the bartender gets there – know what you want ahead of time. Oh, and calling out, waving money around and generally being rude is just about the easiest way to get ignored. Your voicemail message ends with “No rain, no rainbows.” What does that mean? Actually it is something a buddy of mine, who is one of the other bartenders here, said a while back after missing a shot in beer pong. I won’t let it go.
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July, 2011
6/22: Second Annual Chester County Paralegal Fashion Show
Charlene Brown, Karen Meacham
Andrea Laine
Tina Kopeika, Helen Conover
Kit Anstey, Debbie West
Melanie McAteer, Kim Denise Morton
Barb Butler, Ruth Huganir
PHOTOGRAPHS BY ADAM JONES... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
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Pedal Assist Electric Bikes • Styles include: mountain bikes, street bikes, adult trikes, step-through and cross-bar frames. •
Typical distance per charge is about 15 to 30 miles, depending on terrain and size of rider and battery size.
• Speeds up to 20 miles per hour
West Chester Showroom 126 E. Gay Street Contacts: Jim Wylie: jim@Hybrid-Cycles.com (484) 753-3581 Victor Murray: vicmurray@comcast.net (610) 531-1852
Call for a FREE 20-minute e-bike presentation at your club or organization
www.Hybrid-Cycles.com
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July, 2011
6/22: Second Annual Chester County Paralegal Fashion Show
Grace Medwick, Heather Lee
Bill Wilson, Jennifer Sherman
Mary Pat Knauss, Bev Tatios
Vivian Kermon, Tina Cortese
PHOTOGRAPHS BY ADAM JONES... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
kooma happy hour $2 Off martini list
$3
$5
draft beers
house wines
30% off sushi rolls and kitchen apps West Chester location only. No take-out.
Sun-Fri, 4:30-6:30pm | 151 West Gay Street
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What They’re Wearing On The Streets Of The WC PHOTOGRAPHS BY ADAM JONES
REBECCA NEMITH, 25, leasing associate, West Chester. Forever 21 dress, Charlotte Russe shoes, Fossil watch.
KATE GIUNTA, 26, assistant manager, West Chester. Forever 21 top, Express skirt, Guess shoes, Fossil watch.
BRITTANY BRIGNOLA, 20, student, Delaware County. Forever 21 top, Adidas shorts, Rainbow sandals.
HENRY JONES, 19, student, West Chester. Four Star shirt, Matix jeans, Vans shoes.
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thursdays: Overdrive
Guest bartenders, Video DJ, beer pong tournament, 16oz you-call-it and $2 bud light bottles 10pm-12am, $4 margaritas all day.
fridays: Party rOck
Live bands, DJ on second floor, $5 Red Bull vodkas and $8 32oz candy skull drinks with $5 refill 10pm-12am, $3 Coronas all day.
Saturdays: BOttles & Beats Bottle service and DJ, everyday $80 Jose Cuervo bottles, $5 bombs and $8 32oz candy skull drinks with $5 refill 10pm-12am, $2 Yuengling all day.
SUNdays: in the Biz’
25% off for service for industry employees, $15 margarita pitchers, $8 Coors Light bottles, live acoustic performers 2pm-5pm.
102 E. Market Street | West Chester PA 19382 610.918.6280 | www.masmexicali.com
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The Fourth Horseman Of The Apocalypse Lloyd Francis is the executive chef and general manager of The Pale Horse
It sometimes take a serious face to run a kitchen, but that doesn’t mean it’s all work and no play. “I love the guys I work with. We have all been together for so long,” says Llloyd of both his staff and owner Joe Harris. Adam Jones
T
HE FIRST thing you need to understand about Lloyd Francis, the executive chef and general manager of The Pale Horse, is that he is an extremely busy man. He’s not very good at sitting still, and had difficulty staying in place long enough to take his photo. He’s very serious, as any young person running a business has to be, but at the same time incredibly welcoming. He’ll serve you up goat cheese, field green raviolis and a glass of Pinot grigio just to see if you like it. He’s quick to apologize when he doesn’t have time for you, and he means it sincerely. Lloyd would love the time to talk with every customer, hear their comments on every dish and figure out every patron’s favorite
kind of beer. He’s dedicated to his work, and – despite all it requires – he loves his job. And why shouldn’t he? In October of 2010 Lloyd went into business with his best friend Joe Harris and launched a restaurant right where Spence Cafe used to stand. A year later he’s still as busy as the day they opened and still just as close with the man he befriended as a teenager. We tried to carve some time out of Lloyd’s schedule to sit down and get to know the man behind the creative cuisine being dished up at 29 East Gay Street. Name: Lloyd Francis Age: 27 Hometown: Philadelphia. I was actually born on an army base in Germany, but I was raised in Philadelphia. Then my mom moved
out of the city to Montgomery County when I was about 16. So when did you start cooking? Neither of my parents were home all that much, so I had to fend for and feed myself. But, rather than just cooking for me, I’d make food for the whole family so they could eat when they got home from work. I guess I was about 13 at the time. Did you go to culinary school? No. I got all of my training on the job. I started cooking in diners when I was just a teenager. My first job was at Ray’s Diner in Plymouth Meeting. Then I was lucky enough to get a job at this great restaurant in Conshohocken named Totaro’s when I was 18.
Continued On Page 20 ?
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The Fourth Horseman ? From Page 19 What were you doing at Totaro’s? I started off as the fish chef and saucier. Basically, I was a saute chef, but I has eight different fish and 22 pastas coming off of my station. I didn’t have any experience with that kind of stuff when I came, so they said, “You have two weeks to figure this out or you’re gone.” I got thrown right into the fire. After the two weeks I was still struggling, but I could do it. I spent years working there learning all the basics. What did you take with you from that time? Actually, Andrew Vogt, who is my sous chef at The Pale Horse, was actually my boss back then. Both he and Anthony Radico, who is the pastry chef, came with me up here to The Pale Horse. How did that come about? Joe [owner Joe Harris] gave me a call one day and said, “We’re buying a restaurant,” and I said, “I’m there.” I said basically the same thing to both Andrew and Anthony and they both wanted to come along as well. A few weeks later we were in business. You just left your job without hesitation? I met Joe back when my mom first moved to Montgomery County. I met him at a party one night at we hit it off right away. We were great friends because we were always competing over everything from sports to girls. We fed off of each other. I always say he is not like a brother because you can’t choose your brothers. But, he is family to me, and when he called I was ready to join him. Is it hard working with friends? The only difficulty is that we have no problem in calling each other out on our mistakes, and sometimes that can
be counterproductive. Usually it’s for the best, but sometimes we have to just let things go. How did you guys get this spot? We got lucky. But, for us to be lucky someone else had to be unlucky. Spence Cafe had changed their marketing and the restaurant to be Spence’s Remedy, which turned out not to be the best decision – Remedy sounded like they had to fix something that had been wrong with Spence Cafe. The owner had also had Butterfish and I think Spence fell by the wayside. Anyway, it ended up being a great opportunity for us. Where did the concept come from? That’s a funny question. We wanted to be multi-faceted. We wanted the restaurant to be a place where anybody could feel welcome. And the concept for the food? We wanted to blend different types of food like we bring together different groups of people, and we like to try new things that other people don’t have the courage to do – we want to do what no one else will dare. I have had people raise their voices in the dining room about the audacity we have to put certain ingredients together. The goal is to always be different, but remain consistent. Are there any other restaurants in the area that you really like? I used to eat at Alberto’s religiously. There are a ton of restaurants in this borough, but I got Alberto’s take-out once a week and it was always good. Sadly, it’s not there anymore. What’s your favorite dish? I’m West Indian, and my favorite food is a West Indian dish called roti. It’s a Carribbean flatbread with curry, chickpeas and some kind of meat – I like it with shrimp. It’s an Old World recipe that has been perfected.
“To us, the pale horse represents the end of all negativity that came before,” says Lloyd Francis of the biblically inspired name of his restaurant, The Pale Horse. “We have all been through a lot of difficulties in our past and we want to transcend that.”
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“I always say he is not like a brother because you can’t choose your brothers,” says Lloyd Francis of his friend Joe Harris, The Pale Horse’s owner. You have a huge selection of craft beers available, why is that? Again, it’s about having something for everyone. If someone comes in here, and all summer long all they drink is Magic Hat #9 and you don’t have it, they’re not going to come back. But if you do have that, and you have maybe another apricot beer or something different they like, then they’ll definitely be back. At the same time you have to be able to cater to the guys who drink nothing but Coors Light. What were some of the difficulties in getting started? Honestly, it was defending ourselves from the loyal Spence patrons who didn’t want us here. The struggle was to get them to realize we do have something for everyone. I have dishes ranging anywhere from $5 to $30. We have jazz, blues, hip hop and rock music in here. Any particular bumps along the way? Yeah. We were open for about six months and we had a band playing here one night that packed the place. Suddenly, the air conditioning shut off. It was at least 105 degrees in the restaurant and Joe and I were freaking out. But, in the end it didn’t matter. For some reason that party would not stop. Another thing was one day we came in and had no refrigeration. We ended up throwing away about $8,000 worth of product. But, now we’ve come to expect these kind of things and deal with them as they come instead of panicking. Some of the buildings in this town are more than 150 years old – it’s just a reality of old buildings. I mean, Spence was owned by a former slave in the 1800s. What is something you wish people knew about you that they don’t? Personally, and this applies to my business as well, loyalty and dedication are paramount. And, it’s not just about pleasing yourselves or cooking for the judges. You have to wow the audience, too. Where did the name come from? Obviously it is biblical, referring to the horsemen of the apocalypse. The first three horsemen war, conquest and famine. The fourth horseman, who rode a pale horse, was death. Now, you could see this as the end of life, or you can see it as bringing an end to all the pain and suffering. To us, the pale horse represents the end of all the negativity that came before. We’ve all had a lot of difficulties in
Lloyd Francis has creative control over what is served at The Pale Horse, including what wine pairs well with each dish. Try a Pinot grigio with the goat cheese, field green raviolis. Adam Jones our past – Joe was nearly paralyzed in a car accident – and we want to transcend that. The Pale Horse represents a new beginning. What happened to Joe? He was hit by a car, was in a coma and they thought he would never walk again. But, in the end he did and it was the settlement from that accident that helped us open here. Some people think that it was a cash cow that let us just buy everything and do what we want, but really that money plays just a very small part in what we’ve done. We’re coming up on a year in business now, and a lot of restaurants never
make it that far. Without success along the way, we wouldn’t still be here. What’s the best part of the job? It’s certainly not that I went from working six days a week to working seven. It’s all about the finished product, and having creative control is great. I get to make these great combinations that no one else would make. So, the best part is the initial recation when people have taken their first bite, chewed and swallowed. Because we do a lot of unexpected things, it’s great to see it work. There’s nothing like setting a long-term goal and achieving it.
Page 22 ad4-15_Layout 1 WC generic
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July, 2011
4/15/11 11:45 AM Page 1
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6/20: Summer Sippers Wine Class In The Mezzanine At Teca PHOTOGRAPHS BY ADAM JONES
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Page 23
The WC Bouquet Ambush
With help from Matlack Florist, we surprise a lucky couple
12 FOR STUDENTS & SENIORS $ 15 REGULAR $ 17 FOR LAYERED CUTS $ 2 OFF YOUR HAIRCUT $
if you can tell us PAUL STANLEY’S birthday when you come in! All cuts are half-price on Tuesdays with our newest stylist, Terry Frank!
610-696-9336
133 E Market Street, West Chester (Across from The Note)
Advertise here for just $72 per issue. Be seen online and in print.
«
WE ROAMED the streets of West Chester on a mission... to give away a beautiful bouquet of flowers. But it’s not quite THAT easy to win – first we put Frank Ferdik and Jessica Zane on the spot and made them answer three questions... When was the last time he gave you flowers? A week ago. Do you give her flowers all the time? I like to give her a variety of gifts. If you deserve flowers, what does he deserve? He deserves the new Red Hot Chili Peppers album. [Editor’s note: So nice of you to actually pay for music in your hypothetical gift.] Flowers courtesy of... Matlack Florist, 210 North Chester Road, 610-431-3077 PHOTOGRAPH BY ANDREW HUTCHINS
Contact Nick Vecchio to reserve your space: nick@thewcpress.com
Page 24
July, 2011
6/20: Summer Sippers Wine Class In The Mezzanine At Teca
Bob Trimble
Lee Mathias
Eileen Mathias
Steve Capolarello
Doug Barry
PHOTOGRAPHS BY ADAM JONES... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
July, 2011
Page 25
Page 26
July, 2011
6/20: Summer Sippers Wine Class In The Mezzanine At Teca
Tony Iacono
Dorinda and Dave Shank
Micheal Walsh
PHOTOGRAPHS BY ADAM JONES... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
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July, 2011
Page 27
The Dating Column
I
Diane Stopyra’s enlightened take on dating from a woman’s perspective
AM a person who is always afraid of missing out, so I’ll say yes to just about anything. I once drove to Quitman, Georgia for the weekend just because a friend of mine said that the boiled peanuts are delicious there. And I don’t even like peanuts. At least now I can say that I’ve seen Quitman, Georgia. Trust me when I tell you, it’s not a thrilling place. Eating boiled peanuts (or “goober peas,” as the locals call them) is just about the only thing to do there. But if I hadn’t gone, I’d always worry that I missed out on something special. I’m the same way when it comes to dating – always afraid of missing out. This is why, when a friend or a coworker or even a total stranger offers to set me up, I can’t say no. No matter how many terrible blind dates I’ve been on, I just won’t learn my lesson. I manage to convince myself that the next date could be THE date – the one with the man who is masculine but not macho, assertive but not aggressive, protective but not possessive, simple but not simple-minded. I’ve had no luck finding this guy on a blind
date, which is surprising when you consider just how many blind dates I go on. This week alone, three people said they know someone who is “just right” for me. One of these people even went so far as to approach me at a wake, while we waited to pay our respects at the casket. If there is anything more depressing than a bad blind date, that would be finding out what other people think I’d find appealing. My friend Kate said that I need a rugged man. A
manly man. A guy’s guy. A Neanderthal. The West Chester bachelor Kate picked for me got drunk at dinner and said that he would keep me in mind for the “overnight guest list.” A former boss told me that I need a guy who is intellectually stimulating. I agreed to a date with the professor of biology she picked out for me. He was smart, for sure. So smart, however, that he spent the evening correcting my grammar and looking appalled because I’d never read Dante’s Inferno. Then there was the surfer guy my aunt thought I’d love. He referred to me as “bro” and told me that his profession is “imaginationist, dude.” And yet, for some reason, I keep agreeing to blind dates. They say you have to kiss a lot of frogs before you find a prince. I say you have to meet a lot of goober peas – men who just aren’t worth the drive – before you can even know what it is you’re looking for, and what it is you’re willing to miss out on. I have faith that I’ll figure all this out eventually, maybe even on my next blind date. After all, if what they say is true, love is most definitely blind.
Summer Is Here... Don’t forget about our beautiful deck for drinks and dining. Happy Hour Wednesday and Friday 5-7pm – $1 off drinks, drafts and beers
Page 28
July, 2011
6/21: Grand Opening Of J-Marie’s Speakeasy And Supper Club
Bret, Jeremiah, Megan
John Sweeney, Joe and Josh masico, Jon and Jill Rusakou, John Sweeney, Kristen Buhdo
Mike Reed, Brian McFadden
Kay, Tammy
Al Moast, Rocco DeMarco, Sowim Achore
Dave and Margo DeMarco, Dolly Pagnoni
PHOTOGRAPHS BY ADAM JONES... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
July, 2011
Page 29
The WC Monthly Makeover Jason Nichols of Salon Chemistry styles a lucky lady
«
DIVIA came into Salon Chemistry with big, curly hair right after a yoga class. “We had to take into account the reality of her hair,” said stylist Jason Nichols. “It is extremely curly and 90% of the time she is going to keep it curly. So, we had to cut it so it would look right both straight and curly.” The first step was to wash her hair, then add a bit of bamboo oil to help it straighten out. “I only used one product,” Jason said, “It’s a natural oil, so it won’t be shiny or greasy.” Then, before cutting the hair, Jason blow-dried it. Why? “We don’t walk around with sopping wet hair. If we did, I’d soak everyone’s head. But, we walk around with our hair dry, so I cut it dry.” According to Jason, this will help Divia achieve the same look at home that Jason gave her in the salon. “It’s important she can replicate the haircut on her own,” said Jason.
Before
After
MAKEOVER PROVIDED BY SALON CHEMISTRY 610-585-0102 115 MIDDLE ALLEY, WEST CHESTER
Page 30
July, 2011
6/21: Grand Opening Of J-Marie’s Speakeasy And Supper Club
Anthony Lancaster, Kristen Leong
Doris McElwee, Mark and Jeannie Michels
Jared Miller, Ashley Babbage, Joe Smith
Mary and Bob MacDonald
Dr Greg and Sandra Weisenstein
Erykah Aponte, Milanee Paolilli
PHOTOGRAPHS BY ADAM JONES... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
July, 2011
Page 31
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greenestreetconsignment.com Present this ad in our West Chester location and receive a 10% discount.
Page 32
July, 2011
July, 2011
Page 33
Get To Know The Hot Dog Guy Scott Vassill has been dishing up dogs in the borough for 25 years
I
Scott Vassil is passionate about his product. “I love ’em to death – they’re so stinking delicious,” he says. Adam Jones
T’S PRETTY hard to miss the shiny silver cart sitting at the foot of the court house on the corner of High and Market. If you’ve spent any time in the borough, you know Wally’s Weiner World. Scott Vassil, aka Wally, is the incredibly upbeat, friendly, happy and hot-dog-loving proprietor. He is a West Chester icon, but we’re betting you don’t know too much about him. Here’s your chance to get to know the man behind the cart. Hometown: I was born in Livingston, NJ. When did you come to West Chester? I came here in 1979. What brought you? I was going to West Chester University to study criminal justice. I graduated in ’83. So did you want to be a cop? When I graduated I actually got a job back in Jersey investigating all the casinos. It was really cool some of the time, I had access to everything in all these casinos. But then I spent six months a year stuck behind a desk filling out all the paperwork. It killed me. I could not stand it. A suit
and tie is not for me. So, one day I just gave my two weeks notice, and I’ve done my best to not wear a suit since then. I don’t even like having to wear a tie to weddings and funerals. Then what? Then I bought the hot dog stand and moved back to West Chester in ’85. It was the greatest day of my life. The greatest day of your life? Absolutely. It’s so good. Every day I’m out there I still love it, being outside with the sights and sounds of West Chester, and I love the customers. I couldn’t be doing it without them. Do you work somewhere other than selling hot dogs? Yeah. I bartend at Duffer’s on Route 1. How long have you been bartending? Probably almost 30 years now. I got my start at the Courtyard Inn. Got a family? No kids, but my girlfriend Kellie Goldring and I have been together for 18 years. I love her to death and the only thing we don’t do together is file a joint tax return. How many hot dogs do you sell in a day? It depends. Probably 30 years ago I could have
answered that, back when I was counting every hot dog. Now I just count the money. It all depends on the weather. On a bright sunny day I’ll do great – make more than I do bartending. So you do pretty well selling hot dogs? I’ll put it this way: I have a couple of years left to pay off my mortgage, and once that is paid off I’m gonna probably stop bartending and just sell hot dogs. I love it. Was it expensive to get started? It was more that it was hard to get motivated and get everything together. I bought the car and the whole business for $7,000 from a guy who was selling dogs before me. Why are you known as Wally? My favorite movie when I was young was National Lampoon’s Vacation, when they take a trip to Walley World. Since Scott’s Weiner World doesn’t sound very good, I went with Wally’s Weiner World. Now everybody calls me Wally. The only people that call me Scott are my girlfriend and mom.
Continued On Page 34 ?
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July, 2011
Dr Jim Schaffer
Wally’s Weiner World has been a feature here for decades. Adam Jones
Mention this ad and receive a free new-patient visit.
509 Kimberton Road, Phoenixville, PA 484-921-4936
The Hot Dog Guy ? From Page 33 Do you get high on your own supply? My friend and I counted it up one time, and we figured I’ve eaten almost 230,000 hot dogs in my life. I was eating three to five dogs every day when I opened the stand. Sometimes when I’d come home from the bar late at night I’d house like eight dogs. I love ‘em to death – they’re so stinking delicious. But then I went to my doctor and he was like “What are you doing to yourself? Your cholesterol is spiking.” But, I’ll tell you what: if I could eat hot dogs every day I would. Sometimes when I’m feeling really rebellious I’ll have five. So are you telling us hot dogs are bad for you? Man, everything is
good for you in moderation. Is there anything more American than a hot dog? The hot dog has to rule, and that’s because we associate it with baseball. When you bite into a hot dog you can almost hear Ryan Howard hitting a home run. And, I serve the same dogs they serve in the ballpark – Hatfield Phillies Beef Franks, so you definitely get that feeling. What is so great about hot dogs? They are so easy, so stinking delicious and accept every condiment. If you’re starving and you get a hot dog from a vendor, there’s no waiting around like in a restaurant. It is instant gratification. What do you put on yours? Mine get mustard, chili and raw onions. It’s absolutely delicious. Nothing better.
July, 2011
Page 35
Enrich Your Life... Adopt An Animal
These beautiful creatures need homes... call the Chester County SPCA at 610-692-6113
«
FERRIS and BUELLER are six-year-old neutered male cats. They were surrendered (as so many animals are) when it was learned that the young child in their home was allergic. They’re both very laid back and loving cats, and because we want them to stay together, they are eligible for the special reduced adoption fee of just $25 each. They would be perfect for a person or family who works a lot because they will keep each other company and would not require a lot of attention from their owner.
«
SUNSHINE was brought here because his owner was sick and unable to care for him. He is a Siamese mix, and has blue eyes. He likes being handled and played with, and is good with kids of all ages. He also likes other animals.
Page 36
July, 2011
6/21: Grand Opening Of J-Marie’s Speakeasy And Supper Club
Christina, Jason
Danielle Filbert, Danielle Burkholder
Rick and Shelley Gabries
Kay, Marie
Erica Frick, Alexandra Babbage
Austin Babbage, Chris Carlucci
PHOTOGRAPHS BY ADAM JONES... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
July, 2011
Page 37
Enrich Your Life... Adopt An Animal
These beautiful creatures need homes... call the Chester County SPCA at 610-692-6113
«
CICI is a spayed, adult, female greyand-white domestic short hair and is the last remaining animal from our most recent hoarding case. The owner simply had too many animals. We can’t wait to find her the perfect forever home where she can be loved and spoiled as every animal should be.
«
FAITH is a two-year-old spayed female grey-and-white domestic short hair. She was adopted here as a kitten, but taken back into our care when her owner became unable to properly care for her. She is easy going. She’s been here for more than two months and is available at a discount.
«
SARGE is a fantastic, young adult, neutered male blue-and-white Pit Bull. He is an awesome dog who came to us as a stray. He LOVES people and seems to be good with other dogs as well. He is friendly and obedient, but still very strong, so he should go to someone who can handle him.
Page 38
July, 2011
6/4: Up On The Roof Party Atop The Chestnut Street Garage PHOTOGRAPHS BY JUSTIN MUIR
Susan and Malcolm Johnstone
Ben Bedrick, Abby Achaefer, Kathleen Henry, Michael Henry
Charlie and Shayna Micol, Lance, Caroline, Casey, Claire, Grace, Lucy and Aaron Nelson
July, 2011
Page 39
A Trainer’s Tips On Staying Fit
C
Christine Mooney shares her insight on staying happy and healthy
OMPARISONS between rivers and life are well-known and, arguably, overused. Perhaps they are so often used because they are true. Rivers – or any flowing water variants, such as streams, creeks, brooks, etc. – exemplify serenity and acceptance of life, not for how we would like it to be, but for how it is. For someone who exhibits a personality bordering on “Type A” (as a child, how many times did my mother yell “Stop being so bossy” out the kitchen window?) a river sets a very good example. It flows swiftly and slowly, charging over jagged rocks and skimmming smooth silt beds, it winds or it doesn’t, and amid all this uncertainty, it does what it must. It simply is. Time spent on or by a river helps remind one of that truth. To me, canoeing — or kayaking — is a form of active meditation. It provides a killer workout for your upper body, core, and back, but in swapping the minutiae of everyday life for a paddle, you also walk away from the experience calmer, steadier, and more focused, despite any Jell-O-y muscles the following day.
The first time I made that exchange I was fifteen, paddling the shoreline of Lake Gaston on the border of North Carolina. I took to it immediately, sneaking away the rest of the weekend to the deep solitude out there in my borrowed canoe. Now, as is the case for so many of us, I spend the majority of my day running between meetings, making eye contact with a computer more often than another living creature, and generally wrapping myself up in the details and requirements of modern life. But the remedy for this madness is simple: step away for a while. Don’t worry – it will all be there when you get back.
My personal version of that remedy is Northbrook Canoe Company. Situated in the boondocks between Marshallton and Chadds Ford in southwest Chester County, Northbrook offers rentals for trips that last anywhere from a one-and-a-half hours to over six. My boyfriend, Mike, who insisted on steering regardless of that fact that he had never canoed before this, was a good sport and came along for the adventure. We chose one of the shorter offerings and made our way down the Brandywine. In places, the water was too shallow. We were forced to get out and drag the canoe across the rocky spots. In others, we made swift corrections to avoid scattered boulders. Despite my attempts to control what was happening from the nonsteering end of the boat (how many times did Mike hear me say “Steer left. STEER LEFT!” before we smashed into a low-lying tree branch?), it was a great experience. It managed to be simultaneously invigorating and calming, and as we drove away from Northbrook, I wondered what felt different all of a sudden, and then, I realized. I was relaxed, and I was tired, and simply enough, I felt good.
Page 40
July, 2011
6/4: Up On The Roof Party Atop The Chestnut Street Garage
Christin and Susan
Boots and Chris Tolsdorf
Kevin and Lisa Booth
Jim and Karen Olson
Elsa and Scott Zukin
Kim Turnbaugh, Greg Edevane
PHOTOGRAPHS BY JUSTIN MUIR... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
July, 2011
Page 41
A P S Z SINCE 1948
BEVERAGE A West Chester Tradition Locally owned and operated since 1948, Spaz Beverage has been providing Chester and Delaware Counties with a great selection of imported, specialty and domestic beer. We also offer a wide variety of craft soda, can soda, mixers, spring water, mineral water and non-alcoholic beer.
HOURS:
Monday-Thursday 8:30am-9pm Friday & Saturday 8:30am-10pm Sunday 12pm-5pm Open Labor Day
1015 West Chester Pike West Chester PA 19382 (610) 696-6320 www.spazbeverage.com
CIGARS ICE LOTTERY CO2 TANKS PROPANE GIFT CARDS
Page 42
July, 2011
6/4: Up On The Roof Party Atop The Chestnut Street Garage
Helen and John Yansak, Keith and Toni Megilligan, Cassandra Jones
Chuck and Sally Chrisb, Tom and Randy Chrib
Melanie Chadwick, Roy Smith, Jason Birl, Stefanie Heron-Birl
Morgan and Hunley McGowan, Dean and Kim McGowan, Melissa and Kevin Carson
Bill Ronayne, Ellen Ronayne, Jim Stocum, Linda Stocum
Hoby and Kim Rowland, Aaron, Kim, Ryan, Maryanne, Margret and Steve Pinkston
PHOTOGRAPHS BY JUSTIN MUIR... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
July, 2011
Page 43
What’s Happening In West Chester
W
Catherine Rogers learns the reasons why she loves wine so much
HEN most people end up on the floor of a bar, it’s at the end of the night – not the beginning – but as the hostess at Teca smiled and let me pass on my way to the wine tasting upstairs, I tripped in the doorway, and went down in a heap. The chatter faded, the hostess gasped. Everyone stared unabashedly at the small, blonde pile on the floor, noting that perhaps the four-inch stilletos had contributed to the spill. A waiter with a tray of mojitos breezed by saying, “Don’t worry sweetie. It happens at least twice a week.” I arrived in a frazzled and embarrassed state – my confidence dissipated and my foot hurt. Bob Trimble, host and teacher of the event, introduced himself with a warm smile. I gratefully accepted the complimentary glass of wine and took a few minutes to chat and find a seat. Each setting featured six glasses of wine and a plate of meats, fruits and cheeses. Bob’s mission is to bring wine education to towns outside of the city of Philadelphia, and his down-to-earth manner puts others
at ease. He declares, “Good wine is wine that you like,” and what a novel idea that is. Most women have been on an excruciating date where the man declares extensive knowledge of wine. He sniffs. He swirls. He declares the bottle unsatisfactory and sends it back with a dismissive gesture. I despise this song and dance, aware that after two glasses and a martini, neither of us would taste the difference. Bob began his world tour with a Riesling from Vienna. It was refreshing, fruity and lighter in alcohol. He suggested spicy Asian food as an accompaniment. We went on to discuss the variations between wines from Spain, France, Italy, New Zealand, Chile and
California, the key grape areas between the 30th and 50th parallels. Bob doesn’t focus on the price of a wine or some critic’s rating; everyone has a different number of taste buds, corresponding to aspects of wine they will like or dislike. Taste is subjective, not a direct reflection of quality. “People in the wine industry have a tendency to give wine a mysterious aura,” said Bob. “This causes people to choose wine based on opinions of others because they feel embarrassed or uneducated about the subject.” The participants left the classwith a foundation for recognizing wines they prefer. Within an hour we’d learned to identify smells and covered the geographical distinctions that determine the type of wine a region produces. The class was a fantastic way to explore wines. The casual setting made it easy to ask questions. Bob recommended reasonably priced options for summer activities such as barbeques or gatherings by the pool. Don’t miss the next class, and find out more by visiting thewineguy.tv. When you attend, please watch your step.
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Unwind with live music Wednesday through Saturday. Brand new happy hour specials from – 8-10pm. Now serving brunch on Sundays – 11:30am-2pm, $10.99. Wine tasting second Thursday every month with Mike Walsh – 6pm, $20. Organic Chicken Breast
Grilled and served with lavender, green pea mash and a Knob Creek bourbon, almondmaple glaze.
Fried Green Tomato Salad
Panko breaded with fresh-sliced ovolini mozzarella, stacked with chiffonade sweet basil and a tamarind balsamic glaze.
Crab Cakes
Gadaletto’s award-winning crab cakes panko breaded, pan fried and oven finished atop Indian basmati rice with asparagus in a lemon, tarragon, chipotle burre blanc.
Seared Diver Scallops
Served in a roasted-shiitake Champagne cream sauce.
July, 2011
Page 45
The West Chester Crossword
None of that generic nonsense you see in other papers... a puzzle just for “The WC” SO YOU love crosswords? Great. Sit down, get a cup (or glass) of your favorite beverage, enjoy this puzzle. The answers are all about our advertisers, who we love dearly. ACROSS 1. This kind of dog is more than welcome at Wag Your Tail. 4. Here’s a double clue: the clipart is hidden in this ad. 5. Thursdays at Más Mexicali Cantina are now known as this. 8. This is where beautiful people drink beautiful beer. 9. Think of them for your next party, then mention you saw them here and save $50. 11. If you’re not talking to Victor at Hybrid Cycle, this man would be your other contact. 12. There is a series of bullet points in Salon Ooh La La’s ad – nails, hair, waxing and this. 14. If you bring The WC along with you and show their ad, you will get 15% off lunch. 16. Sample the light fare or dive into the full menu on their patio with a European feel. 19. The Five Senses are adamant and enthusiastic about the fact they only carry works from these artists. 20. In addition to discounted drinks, you’ll save 30% on rolls during happy hour at this restaurant. 21. Although they are primarily known for their steaks, they also have an excellent seasonal menu. 23. Having muscle pain? Paoli Chiropractic is happy to help with this technique.
It seems ironic that this man could save you money on your next haircut. See 17 Down.
24. In addition to beer, stop by Spaz Beverage for this kind of soda. 25. Happy hour runs from 5-7pm, Wednesday and Friday at this bar and restaurant. 26. Make sure to stop in Friday and Saturday to check out the belly dancers here. DOWN 2. They’re known for their tapas, but don’t miss out on their new lunch buffet. 3. Choose from their great selection of T-shirts, hats, frames, shoes, jewelry and more. 4. They are hosting a young professionals event at Barnaby’s. Come out and get your picture in the next issue of The WC. 6. West Chester Dog Walkers utilize one of these scannable images in their ad. 7. Like a good neighbor, this representative is there. 10. They were happy to supply the Monthly Makeover for this issue. 13. Pale Horse serves only the finest crab
You’re starting to see them everywhere, but do you know what they are called? See 6 Down. cakes, which they get from this local supplier. 15. This cafe is happy to offer local, organic and gluten-free options. 17. Quick, look up the birthday of Kiss’ Paul Stanley and save $2 at this barbershop. 18. Have any questions about the annual Chili Cook Off? You have to contact this woman. 22. This band has their name in the largest font in The Note’s ad.
Page 46
July, 2011
6/4: Up On The Roof Party Atop The Chestnut Street Garage
Stan Zukin, John Mckenna, Karen McKenna
Kathy and Don Ervine, Jane and Roger Deacon,
Corinne and David Baxter, Mark, Racy and Chelsea Sammaroni
Kelsi Pflueger, Brittany Shifflet
Stan, Elsa and Scott Zukin
Mark Perfetto, Dennis and Mary booth
PHOTOGRAPHS BY JUSTIN MUIR... TO VIEW ONLINE AND ORDER COPIES, VISIT FACEBOOK.COM/THEWCPRESS
July, 2011
Page 47
Every month, 5,000 irresistible copies of THE WC are delivered to 250 selected establishments in and around the wonderful borough of West Chester. AD SIZE
The “One-Night Stand” rate (one issue only)
The “I Dig You, Let’s See Where This Goes” Rate
The “Let’s Take This To The Next Level” Rate
(at least four issues) You save: 10%
(at least eight issues) You save: 20%
Full Page
$220
$200 ..................$180
Half Page
$143
$130...................$117
Quarter Page
$88
$80
DEADLINE Must reserve space and provide copy by last Thursday of the month for the following issue. Rates are per month and include ad design.
{
....$72
Ad Specifications
SIZE DIMENSIONS Full Page.................6.8” wide x 9.2” tall Half Page.........................3.3” wide x 9.2” tall or 6.8” wide x 4.5” tall Quarter Page...........3.3” wide x 4.5” tall
TO PLACE AN AD IN THE WC, CONTACT: nick@thewcpress.com « Or call (610) 299-1100
}
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July, 2011