CONSULTING SERVICES FIRM UNVEILS NEW BRANDING

Beirne Wealth Consulting Services

LLC, a Connecticut-based wealth management firm, launched its new branding and name – Beirne – at a community-centric event at Dunkin Park, home of the Hartford Yard Goats Baseball Team on Sunday, July 23. The event, organized by Beirne, celebrated the firm's commitment to building enduring relationships,

With over 100 years of combined experience in financial services, Beirne a privately owned, registered investment advisor firm located in Shelton, stands as an independent, fee-based wealth management enterprise dedicated to providing financial strategies for individuals, families, business owners and institutions.

The rebranding initiative stems from Beirne's commitment to align its tone and visual identity with its forward-thinking and innovative approach. By unveiling its transformation at a local event among valued clients and friends, Beirne underscores the significance of celebrating this pivotal milestone within the community that has fostered its growth from inception.

"We're excited," says John-Oliver Beirne, president and partner at Beirne. "This rebrand is a way of taking care of our legacy, of building on the foundation and taking the way we represent and talk about ourselves out of the past and into the future. And the result is vibrant and energetic, a total departure from what the competitive set is doing. It’s not just a visual makeover; it's a powerful statement of our evolution. It’s great to be putting this work out there now."

In collaboration with Rebel Interactive Group, a local marketing agency, the brand’s revamp signals its unwavering dedication to innovation and to challenging industry expectations to visually express what sets the firm apart from its counterparts in wealth management.

Meaghan Morelli, Beirne's partner and chief marketing officer, said, "Brand work is my favorite kind of work as a marketer. It's also the most important and long-lasting work marketers do. This bold step forward for us amplifies our fearless culture. It's an empowering symbol of change, inspiring our team and clients alike to embrace transformation and the boundless possibilities it presents."

Molly Selin, product marketing manager at LightBox, emphasized the unique value of such programs for young professionals, "Programs and events like this one benefit young Jewish professionals for a multitude of reasons. There are opportunities to network and build new relationships, integrate career and religious experiences, develop new skills and find mentors role models outside of siloed industry events,” she said.

Committee member, Andrew Weisz, president of RPW Group Inc., said, "It's been a wonderful opportunity to connect with like-minded leaders in the region. But I would say as important to that, on a personal level, my interactions with the JBN have brought me closer to Judaism."

"We are thrilled to launch The Friedland Young Leadership Initiative,” said Rabbi Benjy Silverman, chairman of JBN. “This transformative program serves not only as a catalyst for young leaders to advance in their chosen fields, but also as a platform for them to deeply engage with the vibrancy and richness of Jewish communal life and philanthropy."

By intertwining Jewish leadership values with professional growth, the initiative seeks to instill a sense of purpose and meaning in the pursuit of success.