7 minute read

A doc who’s all heart

STORY AND PHOTOGRAPH BY PHIL HALL

Jeffrey Green, founder of The Heart Center in Stamford.

Jeffrey Green never intended to be a business owner and never had any formal business management training. But he has gotten to the “heart” of the matter, merging the parallel tracks of entrepreneurship and cardiology at The Heart Center in Stamford, celebrating its second year of operations in April.

The Delaware native — who received a B.A. in psychology from American University in Washington, D.C., in 1994 and his M.D. from New York Medical College in Valhalla in 1998 — is in a sense a Bronx guy, completing seven years in his medical and cardiology training at Montefiore Medical Center. There he was both invigorated and challenged by the urban setting.

“I love the Bronx,” he says. “In medical training, you’re exposed to a lot no matter where you are. In the Bronx, you’re exposed to everything. I was exposed to things I’ve never seen. We would see people in the Bronx coming in with things like leprosy. I was in the emergency room at Lincoln Hospital and there was a guy with leprosy. There was also Chagas disease and things that are not native to this area. It was more of a melting pot there than it is here, and people were coming in who did not have medical attention since they were young.”

While still in training, Green had a girlfriend who lived in Westport and whose father was a cardiologist in Stamford. That girlfriend became his wife and Green became part of her father’s practice. HEALTH & FITNESS WELL

“I started out in private practice with my father-in-law, Dr. Richard Landesman,” he says. “He had practiced cardiology for about 35 years. There were three of us, including my brother-inlaw, Dr. Keith Landesman, and we had a nice practice that we built based on good customer service. We started to grow and added a couple of doctors.”

In 2011, Stamford Health was in the process of creating a cardiology-focused group and approached Green and the Landesmans about integrating their practice into this new entity. The three men joined the Stamford Health staff in 2011, but seven years later Green began to re-evaluate his professional path.

“I had to make a choice on what I wanted to do in my career,” he says. “I realized the first seven years in my practice were more fulfilling and I felt I was more of a doctor than I was while employed in big corporate medicine. So, I decided that I would be better off and my patients would be better off if I went back into private practice.”

Still, Green didn’t completely close the door on Stamford Health.

“I am still on the hospital staff,” he adds. “I go around the hospital every day. I love the hospital and respect my colleagues there. It is a great place and I think we built a great cardiovascular institute at the hospital. And I am still a part of that but as an independent affiliate rather than as an employee.”

Although working with his father-in-law gave Green firsthand knowledge on running a medical practice, being his own boss required input from a startup consultant and a staff to help with accounts and billing. One aspect of his new practice that was an essential was being located at a facility with a large parking lot. “That was the number one thing I was looking for when I was looking for space,” he says. “There is a lot of space in Stamford and the parking is a huge thing. My father-in-law told me that many years ago: If people don’t have parking, they’re not going to want to come back.”

Unlike other startups that need to seek out new clients, Green was able to tap into his existing patient base to transfer to The Heart Center. His peers in the medical field also played a key role in his launch

“I also talked to a lot of local physicians. Most of my patient base is from people referring patients to me, like primary care doctors and word of mouth. I spoke to these providers and spent a lot of time in their offices telling them what I was planning to do,” he says. “I also made a website and went on Facebook. My social media skills are very poor and my kids are trying to help me with that.”

Today, Green has a patient database of more than 1,500, ranging in age from early teens to early centenarians. One key lesson of business that Green learned was not to do the hard sell on potential patients.

“Different personalities match with different individuals,” he says. “People come in to interview me, and I have patients who met me once or twice and then went to find another doctor. Most doctors come out of training and they know the medicine and science. But that is the last thing that people are looking for when they are interviewing doctors. When we used to hire in our practice, where they went to school and did their training was at the bottom of the list. We would ask, ‘Is this the kind of person I would trust my patients with?’ Patients need to feel they can call on me at any time.”

The Heart Center is at 215 Stillwater Ave. in Stamford. For more, visit heartcenterct.com.

LIVING LONGER, LIVING BETTER: THESE SENIORS HAVE THE RIGHT RECIPE

The taste and smell of food can have powerful meaning for seniors. Cooking and eating trigger memories, strengthen connections with others, and provide cognitive and physical stimulation.

And that’s a recipe for an enriching activity at United Hebrew of New Rochelle.

At United Hebrew’s skilled nursing home, residents chop, slice, and dice ingredients, assist in cooking, and enjoy a communal meal followed by dessert during a monthly cooking club.

Taco bar anyone? Vegetable soup? You bet! Led by Udo Schneider, Chef and Director of Food and Nutrition Services, and Carrie Deppong, Director of Therapeutic Recreation, the sessions are, well, sizzling.

“Once the smells and sounds of cooking fill the air, everyone comes alive,” says Deppong. “It’s just magical.“

PASTA SPARKS MEMORIES — AND OH, THE SCONES! At United Hebrew’s Willow Towers Assisted Living, Executive Chef David Shakin leads cooking activities. There, residents knead dough for scones, operate the pasta-making machine, and prepare healthy snacks. Cooking sparks conversations about family recipes from the past, best meals ever had, and favorite people to cook for.

“Food brings people together; it sparks memories and starts conversations,” says Shakin, who trained at the Culinary Institute of America. “It helps our seniors reminisce about their past, and it stimulates their senses.”

Food is connected with intense emotions and feelings of love, enjoyment, family, and holidays, notes Deppong. “Cooking offers an opportunity for our residents to connect, to get creative, and feel independent.”

COOKING UP COMPANIONSHIP Several research studies have shown a strong correlation between social interaction and health and well-being among older adults. Whereas social isolation may have significant adverse effects for older adults, staying socially active has been linked to better cognitive function, good emotional health, better physical health and increased longevity.

United Hebrew of New Rochelle designs its activity programs to have an enriching effect on all who participate, according to Rita Mabli, United Hebrew’s President/CEO.

“Cooking is just one of the many therapeutic activities offered to seniors in our nursing home, assisted living, and memory care communities,” she notes. “Our residents enjoy an array of recreational, cultural, and social activities, all designed to make life more enjoyable.”

In addition to cooking, residents may partake in music and dance therapy, exercise classes, current events discussions, entertainment, cards, board and “brain” games, live music, art classes, history lectures, book clubs, and much, much more.

“We know that the benefits of staying socially active and engaged will last far into the future for our residents,” says Mabli. “Through our activities, residents make friends. They bond. They stay connected to others. That helps them feel a sense of purpose and a true sense of belonging. And that’s our goal.”

Learn more about United Hebrew of New Rochelle’s campus! Call 914-632-2804, visit www. uhgc.org, or take a tour at 391 Pelham Road in New Rochelle.

Preserving feisty and independent personalities for over 100 years.

A Campus of Comprehensive Care. Take a Tour Today .

Skilled Nursing and Rehabilitation Willow Towers Assisted Living Willow Gardens Memory Care Certified Home Health Agency Meadow Lane and Soundview Senior Apartments www.uhgc.org 914-632-2804