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The
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BY SARAH MURRELL VOICE Staff
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Vol.17 No. 14
A year and a half ago a man walked into Fonthill Paint and Decorating asking for a gallon of paint in a colour that he said was in the store’s data base. It wasn’t. The customer was frustrated, and a bit angry, but the experience gave Chris Baxter an idea. It was an idea that is not only unique in all of the world, but one that will change the home industry. Baxter, who took over Fonthill Paint and Paper from his father several years ago, has created ColourBook, an online collection of everything, and everyone, that’s been in your house. Baxter compares the site to a social media site for your house, noting social media gets into your life and your mind, but ColourBook gets into your house. The paint cans stacked in the basement, the carpet swatches in the junk drawer, the stacks of paper from every contractor who has ever worked on the house –can all be eliminated, he explains. ColourBook allows homeowners to create a colour sheet – listing everything from the exact paint colours used in each room, to the fabrics, flooring, siding, roofing and fixtures, as well as the manufacturer of each item, the retailer and installer.
River Cruises
The site is mobile friendly, he adds, so all home owners need to do when shopping for new towels or a new sofa is access the website while they’re in the store and know exactly what will match, and what won’t. They can also access the information if they want to renovate, touch up paint or even build a shed that matches the house. It’s not just for homeowners, adds Baxter, Every time a homeowner accesses the information, or shares it with friends, the company name and logo attached to the product is visible. “It’s free marketing,” he says. Baxter also points out the information is attached to an address, so if someone buys a house and wants to repaint a room, they access the coloursheet and can see everyone who has worked on the house –- another free marketing opportunity if the homeowner decides to choose that contractor. “It is going to provide tools to every individual in new home construction to promote their business in ways never seen before,” says Baxter. “The business side is the key to ColourBook. “It will change the way businesses operate in our industry.” Business owners can keep track of their clients, which can only be viewed by that business, and know exactly what they’ve done See BAXTER/page 2
Wednesday, June 19, 2013
STRAWBERRY SATURDAY
DEVRIES Fruit Farm in Fenwick held its annual Strawberry Social on Saturday, where visitors were asked to bring non-perishable food donations for Pelham Cares and received a dish of strawberries and ice cream. Heading off to the pick-your-own field after enjoying fresh berries are sisters Grace and Hanna with their mom Rebecca Palama of Fonthill. Grace was recently chosen as a Carrier of the Week for the Voice. /Voice Photo
Summer Bash street dance BY SARAH MURRELL VOICE Staff Its that Time of the year again for Pelham Fire Department Station One’s Annual Street Dance. Described as a “great night with a great band”, theSummer Bash
2013 features LMT Connection. The Niagara Falls based band is a funk and soul band that has performed around the world. Formed in 1989, LMT Connection features Leroy Emanuel on vocals and guitar, drummer Mark Rogers and John Irvine on bass. The dance is Saturday, June 22 at
Space Still Available for 2013 Be lieve it!
Cambodia - Mekong Cruise:
• A life experience trip • Fall 2013 with contributions to ODA, Orphans & Disabled Arts Association
Alaska Cruises - Good space remains Closer to Home this Year?
Consider a hosted tour. Yellowstone & Grand Teton, Grand Canyonlands
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France River Cruising:
• Intimate Ships, villages, vineyards and castles with a few nights in Paris • Hosted wine experts on fall cruises along the Danube
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• Danube, France & Rhine • Early booking incentives PLUS
Pelham Fire Station 1 in Fonthill. Tickets are $10 and are available at the station Monday to Friday or from any firefighter. Doors open at 8:30 p.m. and the band starts at 9:30 p.m. There will be food and beverages as well as door prizes. This is an age 19 and over event.
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