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That is What an Ad in THE VALLEY TRADER Really is... A Mini Billboard that can be held right in the hands of 1,000’s of Readers per Issue

A MINI BILLBOARD in Everybody’s HAND 1/6, 1/4 & 1/2 page or Full page ads in over 41,500 readers hands makes a powerful little mini Billboard


Our Counties of Circulation

LYCOMING CLINTON

MONTOUR CENTRE

COLUMBIA

UNION NORTHUMBERLAND SNYDER Juiniata Perry

Centre


INSERTS BREAKDOWN AS FOLLOWS FOR REQUESTED AREA: COUNTY

AMOUNT

Union Montour Snyder Northumberland Columbia Lycoming Clinton Centre Mifflin

4010 1440 1900 2135 2510 4000 405 700 900

MAIN ZIP CODES

17837 / 17844 17821 17870 / 17842 17801 / 17872 / 17847 17815 / 18603 17701 / 17702 / 17756+ 17740 / 17745 16601

$55/Thousand


DEMOGRAPHICS

DEMOGRAPHIC OVERVIEW AUDIENCE DIVERSITY Male/Female Age: 18-34 35-54 55Marital Status: S/D/M/W Average Number of Children Children At Home

54% / 46% 31% 42% 27% 18 /22 / 56 / 4 2 42%

BUYING POWER Average Household Income Occupations: Professional Retired Laborer Technical Managerial Other Own Home Education: High School Graduation Special Training Some College & Beyond Other

$25,379 18% 17% 16% 12% 7% 30% 56% 51% 12% 24% 13%

REGIONAL LOYALTY In Area > 2 years In Area 3-10 years In Area over 10 years

14% 23% 63%

ACTIVE INTERESTS Our readers regularly participate in and purchase items for the following activities: Fishing 39% Boating Camping 29% Live Concert, theater Woodworking 27% Painting Hiking 23% Skiing Knitting/Sewing/Crochet 23% Coin/Stamp Collecting Bowling 20% Golfing Photography 17% Jogging Antique Collecting 15% Other Activities • Demographics Survey by Free Paper Marketing Services • Portland, OR • February 1993 “We want to be the direct cause of your increase in business with Direct Mail.”

12% 12% 11% 8% 8% 6% 6% 44%


PURCHASING NEEDS

YOUR POTENTIAL CUSTOMERS. . .WHAT OUR 50,500 READERS WANT TO BUY*

HOUSEHOLD ITEMS Building Materials Lawn, Garden Supplies Appliances Televisions, VCRs Health Food Jewelry Home Computers

44% 39% 34% 26% 22% 21% 17%

Antiques Camera Equipment Art Supplies A New Home Phone Equipments Baby Furniture Wedding Supplies

15% 15% 15% 14% 11% 10% 6%

39% 29% 28% 20%

Hiking/Camping Equipment Other Sporting Goods Golf Clubs Skiing Gear, Equipment

20% 6% 6% 4%

96% 86% 84% 81% 81% 79%

Tapes, Records Rent VCR Movies Pet Supplies Children’s Clothing Toys Wine, Beer

71% 65% 58% 56% 55% 52%

CARS Auto Parts Used Car New Car Used Truck New Truck

78% 30% 13% 12% 2%

RECREATIONAL ITEMS Camping Equipment Bicycle Travel Trailer Motorcycle Boats Motor Home Other

21% 9% 6% 6% 4% 4% 18%

SPORTING GOODS Athletic Clothing or Shoes Fishing Equipment Hunting Equipment Camping Equipment

MISCELLANEOUS Shoes Men’s Clothing Women’s Clothing Kitchen Items Gifts Pharmacy Prescriptions

* Figures as percentage of total pass-on readership seeking listed services in the next 12 months * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001

“We want to be the direct cause of your increase in business”


SERVICE NEEDS

YOUR POTENTIAL CUSTOMERS. . . SERVICES OUR 51,000 READERS NEEDS HEALTH & HUMAN SERVICES Dentist Medical Doctor Beauty Salon Eye Doctor Veterinarian Lawyers

81% 80% 74% 72% 44% 35%

Educational Services Chiropractor Exercise Classes/Health Club Child Care Weight Loss Counseling Services

34% 34% 25% 19% 19% 16%

FINANCIAL SERVICES Tax Advisor/Services Accountant Realtor Financial Planner

34% 24% 19% 13%

LEISURE AND RECREATIONAL SERVICES Florist Travel Agency Housecleaning Services Interior Designer

59% 20% 14% 7%

INSURANCE AND SERVICE PROVIDERS Auto Insurance Medical Insurance Homeowner Insurance Life Insurance

33% 24% 18% 16%

Bank Renter Insurance Dental Insurance Other Providers

* Figures as percentage of total pass-on readership seeking listed services in the next 12 months * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 1993

“We want to be the direct cause of your increase in business”

11% 4% 4%


Circulation 18,000 50% Mailed • 50% Racks

ADVERTISING RATES

Effective January 1, 2017

Web Address: http://www.thevalleytrader.com

(570) 524-0962 FAX (570) 420-5956 E-mail Address: thevalleytrader@yahoo.com

DISTRIBUTION (NOW Having 7 Counties With Direct To Home Delivery of $35,000 and up Incomes) plus all 7 and 4 extra counties with additional rack delivery Bi-Weekly blanket coverage (a total of 19,000 issues reaching an average of 51,000 readers each issue) for: COLUMBIA, LYCOMING, MONTOUR, NORTHUMBERLAND, SNYDER, UNION, CLINTON, PERRY, JUNIATA, MIFFLIN, and CENTRE COUNTIES • Allenwood • Beaver Springs • Berwick • Bloomsburg • Catawissa • Clarkstown • Danville • Dewart • Elysburg • Freeburg • Hughesville • Jerseytown • Kantz • Lewisburg • Lock Haven • McClure • Middleburg • Mifflinburg • Lewistown • Mifflintown • Millville • Milton • Montgomery • Montoursville • Mount Pleasant Mills • Mt. Carmel • Muncy • Northumberland • Paxtonville • Penns Creek • Picture Rocks • Richfield • Selinsgrove • Shamokin • Sunbury • Trevorton • Watsontown • West Milton • Williamsport • Jersey Shore • Loganton •Avis • Mill Hall • Centre Hall, Rebersburg, Millheim, Aaronsburg, Woodward, Loganton, Millheim, Rebersburg and more

FRONT/BACK PAGE RATES ONLY PER MODULAR SIZE AD Open Rate $16.00 per column inch Front/Back Page Rate** FULL Page $898 (1/2 Page) $500

(1/4 Page) $285

Front page specifications: No cash discounts; space must be reserved in advance, Cancellations must have 3 days notice or you will be invoiced for front page space reserved, (full page: 2-3 weeks notice); front page space limited to two issues in a row unless space is available

INSIDE FRONT/BACK PAGE RATES ONLY GLOSSY Open Rate $14.00 per column inch Front/Back Page Rate** FULL Page $1000 (1/2 Page) $575

(1/4 Page) $299

•NOTE: All Ads Include Full Color In The Price (no charge like other papers DO)

1/8 page Size (2c X 4.5”) 1/6 page Size (2c X 6”)

$108 $156

$81. ea. $117. ea.

$77. ea. $111. ea.

$72. ea. $104.50. ea.

1/4 page Size (3c X 6”)

$234

$175.50. ea.

$166. ea.

$160. ea

1/3 page size (2c X 12.3”)

$300

$225. ea.

$213. ea.

$200. ea.

1/2 Page Size (6c X 6”) (4c X 9”) $450

$337 ea.

$320. ea.

$300. ea.

Full Page Size (6c X 12.3”) $900

$675. ea.

$639. ea.

$603. ea.

REGULAR INSIDE RATES ~ OPEN RATE $12.00 PER COLUMN INCH 9 per col. in

$

8.50 per col. in

$

8.00 per col. in

$

• NOTE: All Inside Ads Include Full Color In The Price (no charge like other papers Do)

DEADLINES Ad Deadline for PROOF Proof Correction Deadline Days Prior to Thursday Thursday or Prior

No Proof Deadline Friday, 1 pm prior to Printing

Date of Publication Monday Printing


Our Ads Include With Color No Extra Charge

Page Size _________ Col Inch Size __________ Rate of Contract _______ x’ s Page Size ______ = Cost per insertion _________ Amount per ad _________ x’ s Total Number of insertions ____________ equals _____________ add cost of Spot or Full Color per ad = Total with color equals Contract TOTAL

(circle method) Credit Card # Expires Signature YES or possibly

INSERTS $55/ thousand Min. 10k Number of Insertions for Publication xʼs Rate per Thousand Total Price for Inserts Date Insert to be placed into paper Discount Rates Single Sheets Only 7 Issue Contract Deduct $5.90 per thousand 14 Issue Contract Deduct $8.85 per thousand 28 Issue Contract Deduct $14.75 per thousand * Tabloids ~ Rates On Request Accepted by Advertiser/ Name and Date Accepted for The Valley Trader/ Name and Date

List Three Trade or other Credit References


P.O.Box 392 • Lewisburg • PA 17837 570-524-0962

2018 Schedule of Printing January 1/8/18 1/22/18 February 2/5/18 2/19/18 March 3/5/18 3/19/18 April 4/2/18 4/16/18 5/30/18 May 5/14/18 5/28/18 June 6/11/18 6/25/18

July 7/9/18 7/23/18 August 8/6/18 8/20/18 September 9/3/18 9/17/18 October 10/1/18 10/15/18 10/29/18 November 11/13/18 11/27/18 December* 12/3/18 12/17/18

* Some December scheduling may change to several issues during this month Established 1980


THE VALLEY TRADER

THE VALLEY TRADER

AS OF FEBRUARY 18, 2018

AS OF FEBRUARY 18, 2018

2018 AD SIZES

Half Front: 1/4 Front: 1/6 PG: 1/8 PG: 1/4 PG: 1/2 PG: FP:

2018 AD SIZES

10” x 4.875” ....Vert 5” x 10”..............Horiz 5” x 4.875”........Vert

Half Front:

3.25” x 6”..........Vert 5” x 2.75” .........Horiz 3.25” x 4.75”.....Vert

1/6 PG:

5” x 6”...............Vert 6.75” x 4.5”.......Horiz 5” x 12.325”.......Vert 10” x 6”..............Horiz 10” X 12.325”

1/4 PG:

Ad ads are CMYK. Please provide in PDF. Due Thursdays before print production. Email ads to: thevalleytrader@yahoo.com

1/4 Front:

1/8 PG:

1/2 PG: FP:

10” x 4.875” ....Vert 5” x 10”..............Horiz 5” x 4.875”........Vert 3.25” x 6”..........Vert 5” x 2.75” .........Horiz 3.25” x 4.75”.....Vert 5” x 6”...............Vert 6.75” x 4.5”.......Horiz 5” x 12.325”.......Vert 10” x 6”..............Horiz 10” X 12.325”

Ad ads are CMYK. Please provide in PDF. Due Thursdays before print production. Email ads to: thevalleytrader@yahoo.com


SPECTACULAR FULL PAGE

OFFER! $

Never Before Anything Like This Ever

375 *

REGULAR $900 ea

• AUTO DEALERS • REAL ESTATE • HOSPITALS/HEALTH CARE • FURNITURE STORES • GROCERY STORES • BANKS/FINANCIAL **WITH APPROVED CREDIT. NOT ALL CUSTOMER WILL QUALIFY. SEE DEALER FOR DETAILS

• ALL 3 CORNERS OF RTS. 45 & 104 • MIFFLINBURG • 570-966-4566

on 3 corners

2013 FORD TAURUS

SHO, AWD, LEATHER, 6CYL TURBO

$17,980 2005 FORD RANGER XLT

4X4, 5 SPEED

$ 7,980 2010 CHEVROLET COLORADO LT

CREW CAB, 4X4, AUTO, V8

$ 19,980

2011 FORD RANGER

REG CAB, 2WD, 5 SPEED

$ 10,980 2011 GMC TERRAIN SLE

AWD, 6 CYL, SUNROOF

$14,980 2014 MAZDA CX-5

TOURING, SUNROOF

$ 16,580

ea

starts o Page n Does 6 n inclu ot cover de pa 3,4 & ges 5

For Your Sales Consultant Call 570-524-0962 Press 1 to be directed to your area sales consultant

TRUCKS 2013 Ford F150, Ext Cab, 4x4, FX4, Leather, NAV, 6 cyl Turbo.............................$26,980 2013 Ford F150, Supercrew, XLT, 4x4, auto, 5.4, V8............................................$20,980 2013 Dodge Ram 1500, 4 Door, Crew Cab, 4x4, Auto, HEMI, V8..........................$26,980 2012 GMC SIerra 1500, Reg Cab, 8 ft Bed, 2WD, V8............................................$15,980 2012 Chevrolet 2500HD, Ext Cab, 8ft Bed, Auto, 4x4, Diesel...............................$25,980 2012 Ford F150 Lariat, Ext Cab, 4x4, Auto, Leather, 32,000 miles......................$28,980 2011 Ford Ranger, Reg Cab, 2WD, 5 speed, 62,000 miles..................................$10,980 2011 Dodge Ram1500 SLT, 4 Dr, Auto, 4x4, HEMI V8..........................................$18,980 2011 Ford F150, Ext Cab, 4x4, Auto, 6 cyl, Turbo................................................$22,980 2011 Chevrolet Silverado, 1500, 4 Door, V8, Auto, Z71........................................$21,980 2010 Chevrolet Colorado LT, Crew Cab, 4x4, Auto, 5.3-V8....................................$19,980 2010 Ford F150, Fx4, Super Crew, 4x4, Auto, V8....................................SALE!!! $20,980 2010 Toyota Tundra, Crew Max, 4x4, Auto, 5.7, V8.............................................$20,980 2010 Dodge Ram 3500, Mega Cab, 4x4, Lariat, Diesel, 4x4, Auto.......................$32,980 2010 Ford Ranger, Super Cab, 4x4, 4 Door.........................................................$16,980 2009 Ford F150 STX, Ext Cab, 4x4, Auto, V8.......................................................$18,980 2009 Ford F250SD, Ext Cab, Auto, 4x4, V8.........................................................$16,980 2009 Cadillac Escalade, Truck, Leather Sunroof, NAV, DVD..................................$26,980 2008 Ford F150 XLT, Ext Cab, 4x4, Auto, V8........................................................$16,980 2008 Ford F150, 4 door, 5.4 V8, Auto, 4x4.........................................................$18,980 2008 Dodge Dakota Sport, 4x4, Auto, V8, 4 Door................................................$17,980 2007 Dodge Ram 2500, 4 Door, Auto, SLT, 4x4, 8ft bed, Diesel...........................$27,980 2007 Ford F250, Lariat, Super Crew, V8, 4x4, Auto.............................................$17,980 2006 Ford F150 ext Cab, XLT, 4x4, Auto, V8............................................SALE!!! $14,980 2006 Dodge Dakota SLT, 4 Door, V8, 4x4, Auto...................................................$12,980 2006 Chevrolet 2500 HD, 4 Door, Auto, 4x4, Diesel............................................$19,980 2006 Dodge Ram 2500 SLT, Mega Cab, 4x4, Auto, Diesel...................................$25,980 2006 Chevrolet Silverado, Reg Cab, Short Box, 4x4..............................................$8,980 2005 Ford Ranger XLT, Ext Cab, 4x4, 5 speed, 6 cyl.................................SALE !!! $7,980 2005 Dodge Ram 1500 SLT, Reg Cab, 8 ft bed, 4x4, V8.......................................$11,980 2005 Cadillac Escalade EXT, Truck, Leather, AWD................................................$15,980 2005 Dodge Ram 2500, 4 Door, Auto, HEMI, V8, 4x4..........................................$16,980 2005 Dodge Ram 2500, 4 Door, 8 ft Bed, 4x4, Auto, Diesel................................$20,980 2005 Dodge Ram 2500, Reg Cab, 8ft Bed, HEMI, V8, w/snow plow....................$10,980 2005 Dodge Dakota, Ext Cab, 4x4, V8, 6 speed....................................................$9,980 2005 Chevrolet Silverado, Reg Cab, w/flat bed, 2WD, 5 speed..............................$7,500 2005 Ford F550, Utility Bucket, Truck w/boom...................................................$12,980 2004 FOrd F150 XLT, Ext Cab, 4x4, 5.4 - V8, ......................................Local Trade $9,980 2004 Chevrolet 3500 LT, Crew Cab, 4x4, Auto, Dually Diesel..............................$20,980 2003 Dodge Ram 3500, 4 Door, Dually, 4x4, Auto, Diesel..................................$16,500 2003 Ford F250, Super Crew, 2WD, Auto, 5.3, V8................................................$11,980 2002 GMC Sierra 2500HD, SLE, Ext Cab, 8 ft bed, 4x4, DIESEL............................$11,980 2001 Dodge Ram 3500, Ext Cab, 4x4, Dually, Auto, DIESEL................................$16,980 1999 Ford F250 Super Crew, 4x4, Auto, 7.3 Power Stroke Diesel.........................$12,980 SUVs 2014 Mazda CX-5 Touring, 4 cyl, Auto, Sunroof....................................1 Owner! $16,580 2014 Chevrolet Equinox LT, 4 cyl, Auto..........................................SALE PRICE!!! $12,980 2014 Ford Escape, TITANIUM, Leather, Sunroof, 4 cyl, Turbo................................$18,980 2013 Chevrolet Traverse LTZ, AWD, Leather, Sunroof, NAV System.......................$20,480 2013 Chevrolet Equinox LTZ, Leather, NAV, Sunroof.............................................$19,480 2013 Ford Explorer XLT, LEather, 6 cyl, 4x4.........................................................$19,980 2012 Chevrolet Traverse LT, 6 cyl, Auto AWD.......................................................$16,980 2012 Jeep Grand Cherokee Laredo, 4x4, 6 cyl, Auto...........................................$16,980 2012 Ford Escape Limited, 4x4 Leather, 6 cyl, Sunroof........................................$13,980 2012 Chevrolet Tahoe LT, Leather, Sunroof, DVD Player.......................................$27,980 2012 Jeep Grand Cherokee, 4WD, Leather, NAV, Sunroof.....................................$17,980 2011 GMC Terrain SLE, AWD, 6 cyl, Auto, Sunroof,.............................. 1 Owner! $14,980 2011 Chevrolet Traverse LT, AWD, 6 cyl, Auto......................................................$13,980 2011 Chevrolet Traverse LS, 3rd Row Seating......................................................$10,980 2011 Dodge Nitro Heat, 4x4, Auto, V6....................................................SALE!!! $13,980 2011 Ford Edge Sport, Leather, NAV, AWD...............................................SALE!!! $19,980 2011 Ford Expedition XLT, NAV, Sunroof, Leather, 5.4 V8.....................................$20,980 2011 Chevrolet Tahoe LT, Leather, 3rd Row Seating, 4x4, V8...............................$25,880 2010 Honda Pilot LX, 4x4, Auto, 6 cyl.............................................SALE PRICE!! $13,980 2010 Chevrolet Suburban LTZ, NAV, 2 DVD Players, Leather, Sunroof...................$21,980 2010 Ford Explorer, Eddie Bauer, 6 cyl, Auto, Leather, Roof................................$14,980 2009 Honda CRV, EX, 4WD, Auto, 4 cyl, Sunroof.................................................$12,980 2009 Jeep Liberty Sport, 4x4, 6 cyl, sunroof, Low Miles......................................$14,980 2009 Nissan Murano S, AWD, 6 cyl, Auto, Local Trade.........................................$12,850 2008 GMC Envoy SLE, 4x4, Auto, Sunroof.................................................SALE! $10,980 2008 GMC Yukon SLE, V8, Running Boards, Sunroof, ...................LOCAL TRADE! $18,980 2006 Jeep Grand Cherokee, Limited, Leather, Sunroof, V8, ..........LOCAL TRADE! $10,980 2006 Toyota 4Runner, SR5, 4x4, V8, Sunroof......................................................$15,980 2005 Cadillac Escalade, AWD, Leather, NAV, Sunroof...........................................$12,980 VANS 2016 Dodge Grand Caravan, SXT, 6 cyl, PW/Sliding Doors...................................$17,980 2014 Dodge Grand Caravan SE, Stow-n-Go, 1 Owner...........................................$16,980 2012 Chevrolet 1500 Express Cargo Van, with windows.......................................$15,980 2011 Honda Odyssey EX, V6, Power Sliding Doors...............................................$13,980 CARS 2014 Dart, Limited, Leather, Auto, NAV, Sunroof................................................$13,980 2014 Nissan Juke SV, AWD, Sunroof, 4 cyl, Turbo, 33,000 miles..........................$15,980 2014 Dodge Dart GT, Leather, Sunroof, 6 speed.......................................SALE!! $10,980 2014 Hyundai Sonata, Limited, Leather, Sunroof.................................................$17,980 2013 Ford Taurus, *SHO* AWD, Leather, Sunroof......................................SALE!! 17,980 2013 Chevrolet Malibu LT, 4 Cyl, Auto, Only 20,000 miles...................................$14,980 2013 KIA Optima LX, Auto........................................................................SALE!! $11,980 2012 Ford Focus SE, 4 Door, Auto, 4 cyl, 39,000 miles..........................................$8,980 2011 Chevrolet Impala LT, V6 Leather, 1 Owner..................................................$10,980 2011 Buick Regal, CXL, Leather, Sunroof, 4 cyl...........................................SALE! $11,980 2011 Nissan Altima, 2.5 SL, Leather, Sunroof, Auto.............................................$10,980 2011 Dodge Avenger, Mainstreet, Auto, 6 cyl, Auto.............................................$10,980 2010 Subaru Forester, 2.5X Premium Heated Leather Seats, Sunroof, AWD..........$11,980 2010 Lincoln MKZ, AWD, Leather, Sunroof, NAV, AWD..........................................$13,980 2008 Chevrolet Impala LT, Heated Leather, 6 cyl...................................................$7,980 2008 Pontiac G6, 4 Door, Auto, 6 cyl.................................................SALE PRICE! $7,980 2007 Dodge Charger SXT, Auto, 6 cyl................................................SALE PRICE!! $7,980 1989 Chevrolet Corvette (Greenwood Package), Targa Top, 42,000 miles............$10,500 1985 Cadillac DeVille, Sedan (Limousine)............................................................$6,980 1985 Chevrolet Corvette, 5.7, V8, Manual 4 Speed w/overdrive............................$6,500 MOTORHOMES 2015 Mercedes, Sunseeker Forest River 2400R Motor Home................................$74,980 2016 Mercedes, Synergy by Thor, Motor Home...................................................$89,980

*MUST SIGN UP FOR 26 CONSECUTIVE WEEKS


Business Name______________________ Ad Size __________ Salesperson ________________ DATE TO START _____________ COLUMNS

I N C H E S

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Our 2018 Updated Media Packet. Some New Sales items inside with SUPER MONEY SAVING DEALS

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