2021 Media Kit and Rates

YOUR DIRECT MAIL COMMUNITY MAGAZINE

MEDIA KIT

2021

p 570-524-0962 f 1-855-420-5956 e sales@thevalleytrader.com thevalleytrader.com

The Valley Trader is distributed every other week in high-traffic zones throughout the Central Susquehanna Valley areas of both branches of the Susquehanna River.

Rack delivery includes high visibility stands in grocers, convenient markets, cafes, restaurants and many businesses.

FIND US IN:

HOMES CAFES STORES HOTELS BUSINESSES

WANT US IN-STORE? CONTACT THE VALLEY TRADER TODAY For Distribution inquiries, contact: Max A Oberdorf Phone: 570-444-9850 Email: sales@thevalleytrader.com Attn Outlet in Subject

DISTRIBUTION (7 Counties With Direct To Home Delivery of $35,000 and up Incomes) plus all 7 and 4 extra counties with additional rack delivery.

Bi-Weekly blanket coverage (a total of 11,000 issues reaching an average of 27,500 readers each issue) for:

COLUMBIA, LYCOMING, MONTOUR, NORTHUMBERLAND, SNYDER, UNION, CLINTON, PERRY, JUNIATA, MIFFLIN, and CENTRE COUNTIES • Allenwood • Beaver Springs • Berwick • Bloomsburg • Catawissa • Clarkstown • Danville • Dewart • Elysburg • Freeburg • Hughesville • Jerseytown • Kantz • Lewisburg • Lock Haven • McClure • Middleburg • Mifflinburg • Lewistown • Mifflintown • Millville • Milton • Montgomery • Montoursville • Mount Pleasant Mills • Mt. Carmel • Muncy • Northumberland • Paxtonville • Penns Creek • Picture Rocks • Richfield • Selinsgrove • Shamokin • Sunbury • Trevorton • Watsontown • West Milton • Williamsport • Jersey Shore • Loganton •Avis • Mill Hall • Centre Hall • Rebersburg • Millheim • Aaronsburg • Woodward, • Loganton • Rebersburg and more.

Age Brackets

55+ 27%

M 56

%

W4

%

18-34

42%

31%

S

18%

D M

35-54

22%

Marital Status

W

M

46%

54%

Men/Women Average Number of Children in Household: 2 Children at Home: 42%

Regional Loyalty

14%

In Area less than 2 years In Area 3-10 years In Area over 10 years

23% 63%

Buying Power Professional Laborer Technical Managerial

OCCUPATIONS

Retired

Average Household Income

18% 17% 16%

$42,479

12% 7%

30%

OWN HOME

Other

Active Interests Fishing Camping Woodworking Hiking Knitting/Sewing/Crochet Bowling Photography Antique Collecting Boating Live Concert/Theater Painting Skiing Coin/Stamp Collecting Golfing Jogging Other Activities

51%

EDUCATION

High School Graduation Special Training Some College & Beyond Other

56% 12% 24% 13%

Our readers regularly participate in and purchase items for the following activities:

39% 29% 27% 23% 23% 20% 17% 15% 12% 12% 11% 8% 8% 6% 6%

• Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001.

44%

29% 39%

96%

HOUSEHOLD ITEMS

26% 22% 21% 17% 15% 15% 15% 14% 11% 10% 6% 78%

CARS

30% 13% 12% 2%

SPORTING GOODS

30%

Auto Parts Used Car New Car Used Truck New Truck Athletic Clothing or Shoes Fishing Equipment Hunting Equipment Camping Equipment Hiking/Camping Equipment Other Sporting Goods Golf Clubs Skiing Gear, Equipment Shoes Men’s Clothing Women’s Clothing Kitchen Items Gifts Pharmacy Prescriptions Tapes/Records/CDs Pet Supplies Children’s Clothing Toys Wine/Beer

44% 39% 34%

39% 29% 28% 20% 20% 6% 6% 4% 96%

MISCELLANEOUS

44%

Building Materials Lawn, Garden Supplies Appliances Televisions, DVDs Health Food Jewelry Home Computers Antiques Camera Equipment Art Supplies A New Home Phone Equipment Baby Furniture Wedding Supplies

86% 84% 81% 81% 79% 71% 58% 56% 55% 52%

* Figures as percentage of total pass-on readership seeking listed services in the next 12 months. * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001.

We want to be the direct cause of your increase in business”

81%

Dentist

80%

Medical Doctor Beauty Salon

74% 72%

HEALTH & HUMAN

Eye Doctor Veterinarian Lawyers Educational Services Chiropractor

44% 35% 34% 34%

Exercise Classes/Health Club

25%

Child Care

19%

Weight Loss

19%

Counseling Services

16%

Tax Advisor/Services

Florist Travel Agency Housecleaning Services Interior Designer Auto Insurance Medical Insurance Homeowner Insurance Life Insurance Bank Renter Insurance Dental Insurance Other Providers

FINANCIAL

Financial Planner

RECREATIONAL

Realtor

24% 19% 13% 59% 20% 14% 7% 33%

INSURANCE & SERVICE

Accountant

34%

24% 18% 16% 11% 4% 4%

* Figures as percentage of total pass-on readership seeking listed services in the next 12 months. * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 1993 We want to be the direct cause of your increase in business”

REGULAR INSIDE OPEN RATE: $12.00 PER COLUMN INCH. Inside Rates:

7 Issues: $9 per col. in.

13 Issues: $8 per col. in.

26 Issues: $7.00 per col. in.

Effective January 1, 2019

SPECIFICATIONS FOR ELECTRONIC FILES Please use only these file formats and specifications when sending advertising electronically.

FOR PDF DOCUMENTS: Make sure to embed all fonts (subset all below 100%) when distilling. Do not downsample artwork resolutions.

Please set the distiller job options to compatibility with Acrobat 4 or higher. The color mode should be CMYK. Blacks should be 100K. FOR ADOBE ILLUSTRATOR DOCUMENTS: Use only Mac Type 1 Fonts. Photos should be 200 dpi, line art at 1200 dpi. Include copies of all fonts used (printer and screen components, please), and make sure all graphics (TIFF, EPS or JPG) are sent along with the InDesign file. If emailing, please compress the documents and accompanying files and fonts into a zip file.

You may also send ads as 300 dpi TIFF files.

When sending just photos, use TIFF or JPG format. Photos should be at 200 dpi, line art at 1200 dpi.

$12.00 Bronze ~ Regular

$9.00

$8.00

Silver ~ Better

$7.00 Platinum ~ BEST

Gold ~ Great

ALL FULL COLOR ADS* *All Ads Include Full Color In The Price (no charge like other papers do).

FRONT/BACK PAGE RATES ONLY. Open Rate $16.00 per column inch.

1/2 PG Vert.

Front/ Back $500

Full PG Front/Back $898

PLEASE DO NOT DESIGN ADS USING MICROSOFT WORD OR PUBLISHER. WORD WILL ONLY BE ACCEPTED FOR CONTENT OF AN AD.

1/2 PG Horiz.

Front/Back $500

Email ads to thevalleytrader@yahoo.com

1/4 PG Horiz.

Front/Back $285

1/4 pg Vertical Front/ Back $285

Front page specifications: No cash discounts; space must be reserved in advance, Cancellations must have 3 days notice or you will be invoiced for front page space reserved, (full page: 2-3 weeks notice); front page space limited to two issues in a row unless space is available.

BACK RATES ONLY. Open Rate $14.00 per column inch. (Inside Same Sizes Different Pricing) 1/2 PG Vert.

Inside Back $575

Full PG Inside Back $1000 1/2 PG Horiz.

Inside Back $575

P.O. Box 392, Lewisburg, PA 17837 • www.thevalleytrader.com

1/4 PG Horiz.

Inside Back $299

1/4 pg Vert.

Back $299

570-524-0962 • FAX 1-855-420-5956 • thevalleytrader@yahoo.com

YOUR DIRECT MAIL COMMUNITY MAGAZINE

2021 AD SIZES AS OF JANUARY 1, 2021

FULL Front: 1/2 Front: 1/4 Front:

10.333” X 13.16” 10.333” x 6.435”..........Horiz 5.0833” x 13.16” .......Vert 10.333” x 3.13”............Horiz 5.0833” x 6.435”..........Vert

Full Inside: 10.333” x 15.66” 1/2 Inside: 10.333” x 7.75”............Horiz 5.0833” x 15.66”..........Vert 1/4 Inside: 10.333” x 3.72”............Horiz 5.0833” x 7.75”............Vert

COLUMN SIZES: 1COL: 1.5833” • 2COL: 3.333” • 3COL: 5.0833” • 4COL: 6.833” • 5COL: 8.5833” • 6COL: 10.333”

DEADLINES The Valley Trader prints bi-weekly on Mondays. If you request a proof, deadline to submit an ad is prior to the Thursday before Monday printing.

Proof correction deadlines are Thursdays prior to print date. If you don’t require a proof, deadline for submitting an ad is Friday at 1 p.m. prior to Monday printing.

Please provide in PDF. Ads are CMYK. Blacks should be 100K. Make sure to embed all fonts (subset all below 100%) when distilling.

Do not downsample artwork resolutions. Please set the distiller job options to compatibility with Acrobat 4 or higher.

Due Thursdays before Monday printing date.

Email ads to: thevalleytrader@yahoo.com

YOUR DIRECT MAIL COMMUNITY MAGAZINE

P.O. Box 392 • Lewisburg • PA 17837 570-524-0962

2021 Schedule of Printing January 1/11/21 1/25/21 February 2/8/21 2/22/21 March 3/8/21 3/22/21

April 4/5/21 4/19/21 May 5/3/21 5/17/21 5/31/21 June 6/14/21 6/28/21

July 7/12/21 7/26/21 August 8/9/21 8/23/21 September 9/6/21 9/20/21

* Some December scheduling may change to several issues during this month Established 1980

October 10/4/21 10/18/21 November 11/1/21 11/15/21 11/29/21 December* 12/13/21 12/20/21

YOUR DIRECT MAIL COMMUNITY MAGAZINE P.O. Box 392 Lewisburg, PA 17837-0392 Phone 570-524-0962 FAX: 1-855-420-5956 Email: thevalleytrader@yahoo.com Website: thevalleytrader.com