COLOUR PALETTE STRONG & SOFT

The following rules are to be used when applying colour to your artwork:

• University of Winchester purple is the predominant colour. Consider this colour before any other.

• You cannot use two strong colours together. A strong colour can only be used with a soft colour or a tint.

• If you are producing a range of artworks, for example a set of banners or a campaign, you should use a consistent colour combination throughout.

• If producing multiple page documents, you may use a different strong colour for each chapter.

• You may use as many soft colours as you wish, however at least one colour from the strong palette must be present.

• When using greys, to ensure consistency, only use the greys (or tints of) shown in the palette.

• Tints can be used for all colours, but for the strong colours take care to ensure they do not looked ‘washed out’ if used on their own. We recommend not using them lighter than 80%.

CMYK, RGB and HTML values are shown on page 42.