Design Icon - Story of Interior Design excellence

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Gian Frey

Founder and Design Director

and Leading the Way in

Interior Design Innovation

Story of Excellence

G

reetings, readers! Welcome to a

Our editorial team embarked on an

special edition of The Tycoon

exhaustive journey to uncover the

Magazine, where we direct our

individuals and firms that left an indelible

focus to the enchanting world of interior

mark on the interior design industry in 2023.

design. In this issue, we proudly present

Gian Frey, with Studio Frey AG, emerges as

"Design Icon - Story of Interior Design

a trailblazer, seamlessly blending

Excellence," putting the spotlight on the

innovation, functionality, and aesthetic

visionary Gian Frey, owner of Studio Frey

appeal to craft interiors that tell stories and

AG, whose creative prowess graces our

captivate the senses.

cover.

Gian Frey is not just a creator of beautiful Interior design is an art form that

spaces; he is a problem-solver. Navigating

transcends mere aesthetics; it's about

challenges with finesse, he has embraced

creating living masterpieces that breathe

sustainable practices, harnessed

life into spaces. In this dynamic landscape,

technology, and shaped environments that

we celebrate the exceptional talents that

stand as testaments to the enduring power

consistently redefine the boundaries of

of design. From groundbreaking

creativity, transforming environments into

commercial spaces to transforming

captivating expressions of art and

residential interiors into havens of comfort

functionality.

and style, Gian Frey showcases unwavering dedication to the art and science of interior design.

As you delve into the pages of this magazine, you will embark on a captivating journey through Gian Frey's mind, understanding the inspirations, challenges, and triumphs that have defined his career. His story serves as a testament to the resilience of an industry that thrives on innovation and an unwavering commitment to pushing the boundaries of what is possible.

We invite you to immerse yourself in this extraordinary story of creativity, transformation, and impact. Gian Frey, featured prominently in "Design Icon - Story of Interior Design Excellence," showcases the dedication and innovation that define the very essence of this issue.

Happy Reading!

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Wii n i v e K

Kevin Williams

Editor-in-Chief The Tycoon Magazine

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The Maestros of Design: Greatest Interior Designers of the Century The Evolution of Interior Design: From Ancient Elegance to Future Frontiers

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and Leading the Way in

S

Interior Design Innovation

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Gian Frey

Founder and Design Director

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and Leading the Way in

Interior Design Innovation

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ian Frey, the visionary behind Studio Frey AG, is a renowned figure in the world of interior design. Hailing from Zurich, Switzerland, Gian's journey in the field of interior design has been nothing short of extraordinary. His unwavering passion for design, combined with a relentless pursuit of excellence, has propelled him to the zenith of interior design. In this interview, we delve into the fascinating story of Gian Frey and Studio Frey AG, exploring their philosophy, remarkable achievements, and their distinctive approach to interior design.

Gian Frey's Formative Years and Entry into Interior Design

Story of

Excellence

Gian Frey's fascination for design began in his early years, growing up in the picturesque city of Zurich. His innate passion for aesthetics and creativity guided him towards a career in design. He took the pivotal step of enrolling in a course of industrial design in Zurich, and from there, his journey embarked on a remarkable trajectory.

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Upon graduating, Gian set his sights on Munich, where he joined Architectural Digest (AD) in an editorial and graphics role. His objective was clear: to enhance his skills as a designer and forge a path towards a successful career in the industry. At AD, Gian garnered invaluable experience and delved deeper into the intricacies of styling, a foundation that would prove instrumental in his future endeavours.

However, Gian's quest for knowledge and growth didn't stop there. He then ventured to the design hub of Milan, Italy, to at Matteo Thun. In the heart of Italian design, Gian honed his interior design skills, honing his abilities to create masterful design plans and immersing himself in the Italian design culture.

In 2011, Gian Frey took a bold step, driven by an unwavering belief in his talents and a burning desire to make his mark in the industry. He founded Studio Frey AG in his hometown of Zurich. The decision to open his own design studio was not without its risks, but Gian's dedication and relentless pursuit of excellence served as a steadfast foundation for his future endeavours.

Studio Frey AG: The Pinnacle of Interior and Brand Design Studio Frey AG, headquartered in Zurich, has firmly established itself as a leading player in the world of interior and brand design. The studio's offerings encompass a wide spectrum, including interior design, architecture, branding, typography, web development, and consulting. Gian Frey and his dedicated team are deeply committed to fostering creativity and a sense of collaboration within their work.

The studio's philosophy is rooted in five core values: a personal approach, individual growth, going the extra mile, nurturing friendships, and embracing individuality. These principles underpin the studio's every endeavour, creating a unique and vibrant ethos that sets Studio Frey AG apart from the rest.

Key Milestones and Achievements Since its inception in 2011, Studio Frey AG has achieved a series of remarkable milestones. In the early years, the studio was known as Studio Gian Frey and James Dyer-Smith. In 2018, the studio took on the Pan Asian Interior Design project for Suan Long

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Niederdorf, marking the start of several significant projects.

In the same year, Studio Frey AG was entrusted with the branding and interior design project for Valor Avec, which led to the establishment of 230 shops throughout Switzerland. The year 2020 witnessed the successful execution of 16 co-working spaces for psychologists under the name "We Practice." Additionally, the studio introduced its first bakery, "John Baker," signalling a foray into the culinary world.

By 2022, Studio Frey AG expanded its horizons to office design, garnering recognition for its work on the top floor of an office building in Baar, now serving as the headquarters for

Campari Switzerland. These milestones showcase the studio's remarkable growth and its diverse portfolio of projects, ranging from interior design to branding and beyond.

The Studio Frey AG Difference: Unleashing Creativity and Attention to Detail What sets Studio Frey AG apart in the world of interior design is its holistic approach. The studio provides services encompassing interior, brand, and furniture design, allowing them to guide clients from the initial concept to the execution and survey of the construction site. Every small design detail is meticulously cared for, reflecting the studio's commitment to excellence.

Studio Frey AG goes beyond traditional interior design; they assist clients in uncovering clarity, personality, and purpose in their brands, enabling them to establish an unforgettable connection with their audience. The studio places a strong emphasis on celebrating details and fearlessly unleashing creativity, a practice that forms the essence of their success.

The Studio Frey AG Client Experience: A Journey from Concept to Completion Working with Studio Frey AG is an immersive experience, guided by a comprehensive process. It all begins with a consultation, where the studio's team actively listens to clients' needs,

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Advice for Aspiring Entrepreneurs

Gian Frey's advice to those contemplating a career in design is succinct yet powerful: "Don't copy, be your own creative brain." This underscores the importance of individuality and innovation in the world of design, setting the stage for a unique and impactful career.

hopes, and wishes. A cost estimate is agreed upon, and a vision is crafted that sparks creative inspiration.

Once the vision is finalized, the studio undertakes the meticulous planning and execution, ensuring that every detail aligns with the predetermined timeline. Throughout the construction phase, constant communication is maintained with both clients and skilled tradespeople, ensuring the highest standards are upheld while staying within budget. Finally, the moment of joy arrives as the studio delivers a flawlessly crafted space, ready to be enjoyed and cherished.

A Project of Distinction: The MEDHub Project Studio Frey AG takes immense pride in projects that merge branding and interior design. One project that Gian Frey is particularly proud of is the MED-Hub project in Zurich. Serving

as the city's first medical co-working space, the project offers treatment rooms and a spa area for pre- and postoperative treatments. What makes it exceptional, in Gian's eyes, is the seamless collaboration between branding and interior design, resulting in a space that exudes both functionality and aesthetic appeal.

Challenges and Triumphs: A Case of Reinventing Tradition In the world of interior design, challenges are inevitable. Gian Frey shares a compelling example of a challenging project where the client had reservations about deviating from traditional design conventions. The project in question was the House of Ren, a captivating restaurant that marries traditional elegance with contemporary design. Successfully convincing the client to embrace this innovative approach exemplifies Gian's

ability to navigate complex situations with finesse.

Balancing Client Vision and Design Expertise: The Studio Frey AG Approach Balancing a client's vision with the studio's design expertise is an art that Studio Frey AG has mastered. Gian Frey explains that the studio conducts workshops with clients, carefully analysing their vision and collaboratively finding a common thread. This approach ensures that each project seamlessly combines the client's aspirations with the studio's design expertise, resulting in interiors that are both unique and functional.

Leadership Philosophy: Embracing Collaboration and Diversity Gian Frey's leadership style is rooted in collaboration and an open-minded

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approach. He believes that a successful design process is not a top-down one; rather, it thrives on the diversity of creative inputs. Gian actively listens to the ideas of everyone involved, fostering an environment where every voice is not only valued but also contributes to the collective creativity.

This collaborative spirit lies at the core of Studio Frey AG's success.

Trends in Interior Design: A Glimpse into the Future In the ever-evolving field of interior design, Gian Frey offers insights into current and emerging trends. He emphasizes the growing importance of unique, one-of-a-kind pieces and the shift towards designing office spaces that exude warmth and personality. The idea is to make the office environment feel akin to one's living room, fostering a sense of belonging and enhancing productivity.

"Less is more? Who ever looked at their bank account and said less is more?" His bold and pragmatic approach to business mirrors his ambition and drive for excellence.

Keys to Entrepreneurial Success

The Future of Studio Frey AG: A Vision of Organic Growth Gian Frey's vision for Studio Frey AG in the next five to ten years is to expand their reach with more international projects, further solidifying their name in the global design arena. This expansion necessitates close cooperation with existing suppliers and architects, as well as a greater focus on creative planning and creative direction. The studio's growth will be organic, driven by their unwavering commitment to excellence.

Gian Frey's Business Philosophy: Less is More?

Gian Frey's unique perspective on business is encapsulated in the phrase,

Gian Frey believes that openmindedness and the ability to connect with people are essential qualities for a successful entrepreneur. However, he underscores that creativity alone is not enough; maintaining a delicate balance between creativity and financial acumen is equally crucial. His insights offer valuable guidance for budding entrepreneurs looking to make their mark in the industry.

personally recommends the Sesame Eggplant, Bao Bun, and Spicy Tuna Sushi rolls, a delightful culinary experience that perfectly complements the exceptional interior atmosphere.

Gian Frey and Studio Frey's unwavering commitment to excellence, dedication to collaborative and innovative approaches, and a passion for the unique and extraordinary have cemented their reputation as leaders in the industry. As they look toward the future, Gian Frey and Studio Frey AG are poised for continued growth and success on the international stage, making them a force to be reckoned with in the world of design.

A Culinary Venture and More As parting words, Gian Frey shares an exciting development—the completion of a Japanese restaurant in Zurich's city center, Metropol. The restaurant, renowned for its excellent Japanese cuisine, is a testament to the studio's versatile design capabilities. Gian

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Greatest Interior Designers of the Century

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n the ever-evolving realm of interior design, a select group of visionaries has emerged as the defining voices of our times. These are the architects of atmosphere, the curators of comfort, and the creators

of spaces that transcend the ordinary. As we embark on a journey to explore the greatest interior designers of the century, we encounter a tapestry of creativity, innovation, and timeless aesthetics that have left an indelible mark on the world of design.

Kelly Wearstler : A Modern Marvel Renowned for her fearless approach to design, Kelly Wearstler stands as a modern marvel in the world of interior aesthetics. Her eclectic style effortlessly blends bold patterns, unexpected textures, and a keen eye for unique art pieces.

Wearstler's portfolio spans from luxurious hotels to celebrity residences, each space bearing the unmistakable imprint of her avant-garde creativity. Her ability to seamlessly marry luxury with a touch of irreverence has earned her a welldeserved place among the greatest interior designers of the century.

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Philippe Starck: Design with a Purpose Philippe Starck is a name synonymous with innovation and functionality. Over the decades, Starck has redefined the boundaries of design, creating spaces and products that not only captivate the eye but also serve a purpose. From iconic furniture pieces to groundbreaking hotel interiors, Starck's influence extends globally. His commitment to sustainable and environmentally conscious design has set a benchmark

Zaha Hadid: The Queen of Fluidity Zaha Hadid's architectural prowess extends beyond buildings to the interiors she crafted with unparalleled fluidity. As the queen of curvilinear forms, Hadid's designs are a testament to the power of organic shapes and avant-garde structures. Her ability to seamlessly blend the organic with the futuristic has redefined modern interior spaces, leaving an enduring legacy that continues to inspire designers worldwide.

for the industry, making him a true trailblazer of the 21st century.

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Tom Dixon: Industrial Elegance A maestro of industrial elegance, Tom Dixon brings a distinctive flair to interior design. His creations, characterized by metallic finishes, geometric precision, and a nod to British heritage, have graced everything from high-end residences to commercial spaces. Dixon's ability to infuse warmth into industrial elements has made him a revered figure in contemporary design, earning him a place among the century's most influential interior designers.

India Mahdavi: The Color Alchemist Enter the world of India Mahdavi, where color becomes an art form, and spaces are alive with vibrancy. As the color alchemist of the century, Mahdavi's designs are a celebration of hues and patterns that defy convention. Her eclectic yet sophisticated approach has graced luxury hotels, restaurants, and residences, making her a luminary in the world of interior aesthetics.

Jean-Louis Deniot: Timeless Elegance Jean-Louis Deniot's designs are a masterclass in timeless elegance. With a penchant for classical references and a contemporary twist, Deniot creates interiors that exude sophistication and refinement. His portfolio, spanning from grand residences to high-end hotels, showcases an unwavering commitment to craftsmanship and an acute attention to detail, establishing him as one of the preeminent interior designers of our era.

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Patricia Urquiola: Fusion of Form and Function Patricia Urquiola's designs seamlessly fuse form and function, creating spaces that are both aesthetically pleasing and highly practical. Her diverse portfolio encompasses furniture design, interiors, and architectural projects, all unified by a sense of innovation and a deep understanding of user experience. Urquiola's ability to infuse personality into her creations has earned her a place among the century's most influential interior designers.

David Adjaye: Architectural Visionary As an architectural visionary, David Adjaye's impact extends far beyond traditional boundaries. His designs, marked by a harmonious blend of cultural influences and modernist principles, redefine the spatial experience. From museums to private residences, Adjaye's work embodies a commitment to diversity, inclusivity, and a profound understanding of the dialogue between architecture and its surroundings.

Marcel Wanders: Playful Elegance Marcel Wanders is a maestro of playful elegance, infusing his designs with a touch of whimsy and a deep appreciation for craftsmanship. Wanders' creations range from iconic furniture pieces to avant-garde interiors that challenge traditional norms. His ability to balance opulence with a sense of lightheartedness has positioned him as a luminary in contemporary interior design.

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Ilse Crawford: Human-Centric Ilse Crawford is a pioneer of human-centric design, focusing on creating spaces that enhance the well-being of their inhabitants.

Her emphasis on sensory experiences, natural materials, and a holistic approach to design has redefined the concept of luxury.

Crawford's work spans from high-end hotels to residential projects, all guided by a commitment to creating environments that resonate with the human spirit.

The Legacy Continues: Shaping the Future of Interior Design The future of interior design holds the promise of continued innovation, sustainability, and a deep connection to human experiences. The legacy of these design maestros serves as an inspiration for emerging talents, urging them to explore new frontiers and redefine the very essence of what it means to design spaces that resonate with the spirit of the times.

In the grand tapestry of interior design, each of these designers has woven a unique thread, contributing to a narrative that transcends the ordinary and embraces the extraordinary. As we look to the future, we eagerly anticipate the stories that will unfold, the spaces that will be crafted, and the continued evolution of a discipline that remains as dynamic as the creative minds that shape it.

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The Evolution of

Interior Design From Ancient Elegance to Future Frontiers

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nterior design, as we know it today, is a fascinating journey through time, culture, and artistic expression.

The history of interior design is a rich tapestry woven with threads of innovation, cultural influences, and the everchanging tastes of society. As we explore the roots of interior design and gaze into the crystal ball of future possibilities, we witness a continuous evolution that mirrors the dynamic nature of human civilization.

A Glimpse into the Past: Ancient Beginnings Interior design's origins can be traced back to ancient civilizations where dwellings were not only shelters but also reflections of societal values and status. In ancient Egypt, for instance, interiors were adorned with hieroglyphics, murals, and intricate carvings that conveyed stories of gods and pharaohs. Furniture was often ornate, and the use of precious metals and stones reflected the wealth and opulence of the inhabitants.

Moving to ancient Greece, a shift towards balance and proportion became evident. The concept of symmetria, where elements were arranged harmoniously, influenced interior spaces. Greek interiors were marked by columns, frescoes, and the use of natural light to create a sense of openness.

The Roman Empire further advanced interior design, embracing the grandeur of large open spaces, mosaic floors, and frescoed walls. The wealthy indulged in luxurious villas adorned with intricate details, showcasing a penchant for lavish living.

The Middle Ages: Functionality and Symbolism With the onset of the Middle Ages, interior design took on a different character. Functionality and symbolism became paramount, especially in the design of castles and churches.

Medieval interiors were often austere, with heavy wooden furniture and tapestries depicting scenes from religious texts.

During the Renaissance, a rebirth of art and culture, interiors saw a return to classical influences. The emphasis on proportion, perspective, and harmony flourished. Palaces and mansions showcased rich tapestries, ornate furniture, and artistic masterpieces. The integration of art into interior spaces became a defining feature of this period.

The Baroque and Rococo Eras: Ornate Extravagance The Baroque and Rococo periods ushered in a sense of theatricality and opulence. Baroque interiors were characterized by elaborate ornamentation, dramatic lighting, and intricate detailing. This period saw the rise of the opulent palace, where every element of design aimed to inspire awe.

The Rococo era, an extension of the Baroque, introduced a more playful and whimsical aesthetic. Interiors were adorned with curves, pastel colors, and ornate flourishes.

The emphasis on comfort and leisure became evident in the design of salons and drawing rooms.

The Industrial Revolution: Function Meets Form The Industrial Revolution brought about significant changes in interior design. The mass production of furniture and the availability of new materials reshaped the design landscape.

Functionality took precedence as urbanization led to a shift in living spaces. The middle class sought practical yet stylish interiors, marking the beginning of a democratization of design.

Modernism and Beyond: Embracing Simplicity and Innovation The early 20th century witnessed the rise of Modernism, a movement that celebrated simplicity, functionality, and a departure from ornate styles. Pioneers like Le Corbusier and Bauhaus architects advocated for clean lines, minimalism, and the integration of technology into design.

Interiors became more open, with an emphasis on form following function.

Post-World War II, a departure from the strict principles of Modernism led to a diverse range of design movements.

Mid-century modern, with its iconic furniture designs, embraced both form and function. The 1960s and 70s brought bold colors and unconventional shapes, reflecting the cultural shifts of the time.

The Present: Eclecticism and Personalization In the 21st century, interior design has become a canvas for personal expression. The prevailing trend is eclecticism, where various styles, eras, and cultural influences coexist harmoniously. Technology has played a pivotal role, with

smart homes integrating seamlessly into design, offering both convenience and aesthetic appeal.

Sustainability is another key focus in contemporary interior design. With a growing awareness of environmental issues, designers are incorporating eco-friendly materials, energyefficient systems, and sustainable practices into their creations. The emphasis on wellness has led to the integration of biophilic design, bringing nature indoors for a healthier and more balanced living environment.

The Future: Innovations and Emerging Trends As we gaze into the future of interior design, several exciting possibilities unfold. Technological advancements continue to shape the way we design and experience spaces.

Augmented reality (AR) and virtual reality (VR) are poised to revolutionize the design process, allowing clients to visualize and interact with their spaces before construction begins.

Sustainable and eco-conscious design will undoubtedly become more prevalent. From recycled materials to energyefficient systems, the focus on reducing the environmental impact of design choices will guide the industry forward.

Biophilic design, already gaining traction, will continue to evolve, fostering a deeper connection between humans and nature within interior spaces.

Personalization will remain a driving force in the future of interior design. With the rise of customization options, clients can tailor their spaces to reflect their unique tastes and lifestyles. 3D printing, for instance, opens up new avenues for creating bespoke furniture and decor items.

A Tapestry Unfolding The history of interior design is a tapestry that weaves together the threads of culture, innovation, and human expression. From the grandeur of ancient civilizations to the minimalism of the modern era, each period has contributed to the rich and diverse landscape we experience today.

As we step into the future, the possibilities for interior design seem boundless. Technological innovations, a renewed commitment to sustainability, and an unwavering focus on personalization will shape the aesthetic and functional aspects of our living spaces. The journey continues, and each design decision becomes a brushstroke on the ever-evolving canvas of interior design, where the past, present, and future converge in a harmonious blend of creativity and functionality.