Beauty

Mom-of-three lives the ‘glam life’ with new makeup line

By ALESHA CADET | Tribune Features Writer | acadet@tribunemedia.net

LATARA Pratt believes life should always be “bold and beautiful”.

To this end, the makeup artist and owner of Glam Life Beauty Studios decided to launch her own makeup and skincare line, Raj Beauty.

The brand, whose name is inspired by her daughter, Jaraji, offers face powders, lipsticks, lip glosses, highlighters, facial cleansers, toners, moisturisers and more.

“I’ve always been interested in the cosmetics industry, as I always enjoyed dressing up and looking in the mirror. The birth of my daughter also really got me in the mindset of wanting to show her what women can be in business,” she told Tribune Weekend.

Latara’s Glam Life Beauty Studios, located in the Darfield Plaza on Madeira Street, offers makeup application for all occasions, as well as full body waxing, facials, eye brow tinting, and mink lashes.

“What I love most about the beauty field is that there is a style for everyone regardless of the budget. I love to see the confidence beauty gives to a woman. The most memorable client I had thus far was the Prime Minister’s wife, Mrs Ann Marie Davis. I got the opportunity to make her up on a few occasions and she’s a beautiful lady inside and out,” she said.

Like the global beauty trends at the moment, Latara tends to focus on natural makeup looks, but during the upcoming holiday season she knows the “red lipstick look” will be popular.

She said overall her most popular client requests of 2021 have been for the “fresh face” look.

Because she owns her own business, Latara said she gets to spend more time with her kids.

“My personal life can be a Lifetime story, but through God all things are possible. I’m a mother of three - two boys and one girl - who keep me active and young looking. I’m a strong activist for women empowerment and self-growth. I believe that women are the backbone of a nation and can do anything,” she said.

“Being a young mother, I was forced to focus on providing while still trying to better myself. And now that I’m able to call my own shots, I can take time for my kids. Although my boys are now young men, I can still be a good listener (for them), and with my little girl, who is just two years old, I can be that protector and mother that I desire to be for her, especially during these kinds of times.”

LATARA Pratt launches her Raj Beauty makeup and skincare line.

She believes having a positive mindset is the only way to make it when running your own business.

“I’ve also became a person that most of my clients confide in and vent to because we built that kind of relationship. Most of my clients are like family, and when they are happy, I’m happy,” she said.