Interview 4

“Our resilience sometimes shrinks to feelings of vulnerability and selfdoubt. In these moments, we often need to aim our lives to hit targets that will propel us forward. Your life was not meant to be lived haphazardly, but with intention.”

During lockdown, Racquel said she had time to think about life and what she wanted to accomplish in the future as it relates to her mentoring.

“During the lockdown, I was wondering exactly what my purpose was and asking God to show me another avenue to take.”

The answer was the launch of her AIM Her brand.

“Life without aim is like a tree without fruits,” she said.

“We are women; we were born strong, powerful and resilient. But in and through life’s moments we can all agree that we women do get weak. We all know that fulfilling the role of a daughter, sister, mother, aunt, wife, or friend can at times can be both mentally and emotionally draining. So much so that our powerful nature seems powerless,” she said.

“Our resilience sometimes shrinks to feelings of vulnerability and self-doubt. In these moments, we often need to aim our lives to hit targets that will propel us forward. Your life was not meant to be lived haphazardly, but with intention; aiming to hit targets that reveal who you really are, and to uncover all there is to explore about her.”

Speaking a bit more in detail on her book which ties in with the movement she hopes to launch, Racquel said:

“I didn’t think I was an author, but I knew I wanted to do a book, and since affirmations were already such a big part of my life, I decided that I wanted that to be the focus of the book. There are 31 affirmations, so one for each day of the month,” she explained.

It took her several months to complete the book once she came up with the idea for it.

“I started around April last year and then by about September I was done. It took a while because I had to be in the mood to write and I had a hard time striving for that mark of perfection. And sometimes I would just keep rewriting sections of it because I wanted it to be perfect,” she said.

While Racquel thinks anyone can benefit from reading the book, she said it’s particularly designed for women between the ages of 16 and 35.

She hopes readers will be encouraged to find their strengths after reading the book and noted that affirmation is particularly important after the traumatic and difficult year that COVID- 19 has caused.

“Everyone has that one gift and that one strength in them, and you have to have the mindset that this is where you are going to start, because you never know that may be how you are able to use your gift to make a living or make a difference,” she said.

Since writing the book, Racquel has gotten so much more than she expected from her readers.

“To be honest, I have gotten so much from people who have read my book; they send me their testimonies about how it has helped them. Some of them are now rereading the book and it’s been mind-blowing to me to know how I have helped people. You know, sometimes we tend to belittle ourselves, (neglecting) the contributions that we can make if we follow and use the gifts that we have been given.”

Racquel is excited about the future of her brand. She is already working on a second book of affirmations which will be targeted towards younger girls and is planning a line of merchandise such as T- shirts and planners. “AFFIRM Her” is available on

Amazon.