161209 hhd rbd brandmanual overviewfnl v03

BRAND MANUAL v12.2016

HOUSTONHEALTH.ORG Houston Health Department 8000 North Stadium Drive, Houston, TX 77054 (832) 393-5169

CO M PA N Y A D D R E SS

8000 North Stadium Drive Houston TX 77054

ONLINE

houstonhealth.org

T E L E PH O N E

+1 832 393 5169

All rights are reserved by the creator of this document. Insert additional legal jargon here.

1.01 The Logo 6 1.02 Logo Versions 7 1.03 Clearspace 8 1.04 Logo Size 9 2.01 Seal

10

2.02

11

3.01 Color Palette

12

3.02

13

Seal Versions Color Tints

4.01 Typefaces 14 4.03 Hierarchy 16 5.01 Graphics

18

5.01 Imagery

19

6.01 Letterheads 20

This brand manual is printed on locally sourced recycled paper. www.paper.com

6.02

Document Templates

21

6.03

Grid System

22

6.04

Pop-up Banners

24

6.05

Table Covers

26

6.06

Step and Repeat Banner

28

6.07

Other Media Banners

29

6.08 Presentations 30 6.09

Other print

31

About Us

Meticulous Minimal Structured Geometric Creative Templates

About Us

Brand Guidelines (also commonly referred to as ‘brand standards’, ‘style guide’ or ‘brand book’) are essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as:

Brand Values (LHS) To make sure our brand identity is followed through across all media we follow these very important brand principles

Design layouts and grids/Social media profile page applications/Brochure/flyer layout options/Website layout/ Signage specifications/Advertising treatments/Merchandising applications/Copywriting style (a.k.a. ‘tone of voice’)/Editorial guidelines Brand guidelines should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable. Consistency is key, especially if you need the brand to extend across multiple media platforms.

Logo Redesign

1.01 Logo & Marque H ELP

When sending this brand manual, the document should be accompanied by the logo in a range of formats including . E PS, . AI and . PN G .

D E SCR IP T I O N

Here is the recently re–designed version of the Houston Health Department logo

LO GO M AR QUE CO L 1

A

B

A. On the grey background Version 1 of the logo is used. (Color values in palette section)

B. The color of the circle of the logomark and the color of the wordmark is dependent on the background color.

Logo Redesign

1.02 Logo Variations H ELP

Give some information on where to find the different versions of the logo-mark with file extensions.

D E SCR IP T I O N

Logo usage may vary so we created 2 versions of the logo, one stacked and one horizontal

LO GO M AR QUE CO L 1

LO GO M AR QUE CO L 2

This is the primary color way that the logo should be used.

A white out version of the logo can be used on dark backgrounds.

Logo Redesign

1.03 Clearspace H ELP

To work out the clearspace take the height of the logo and divide it in half.

(Clearspace = Height /2) D E SCR IP T I O N

Clearspace is the minimum amount of space around the logo into which no other object should infringe.

M IN IMUM CLE AR AN CE

B

B. The clearspace is 50% the height of the logo.

Logo Redesign

1.04 Logo Size H ELP

To work out the clearspace take the height of the logo and divide it in half.

(Clearspace = Height /2) D E SCR IP T I O N

The logo can be locked–up in two different ways. A. Horizontally, (ideal for web) and B. vertically.

LO GO LO CK- UP O P T I O NS

A

B

The Seal

2.01 Seal H ELP

Reserved for Director of Houston Health Department ONLY. D E SCR IP T I O N

Use of seal is restricted to formal applications such as official documents, certificates, letters, memos and ceremonial materials

SE AL

This is the primary colour way of the seal and should be used in most cases.

The Seal

2.02 Seal Variations H ELP

Reserved for Director of Houston Health Department ONLY. D E SCR IP T I O N

Color variations of the seal can be used when needed

SE AL CO L 2

SE AL CO L 3

Color Usage

3.01 Color Palette H ELP

When sending this brand manual, the document should be accompanied a color palette file.ase (Adobe Swatch Exchange) file.

D E SCR IP T I O N

The palette consists of three main colors. The primary colors are blue and orange.

B LUE

O R AN G E

CO O L G R E Y

Pantone 2767 C

Pantone 158 C

Pantone 428 C

CMYK 100% 85% 41% 41% RGB 16 42 76 Web #102A4C

CMYK 0% 70% 100% 0% RGB 243 112 33 Web #F37021

CMYK 28% 18% 19% 0% RGB 184 192 194 Web #B8C0C2

* Web Safe, or Browser Safe palettes as they are also referred to, consist of 216 colors that display solid, non-dithered, and consistent on any computer monitor, or web browser.

Color Usage

3.02 Color Tints H ELP

In color theory, a tint is the mixture of a color with white, which increases lightness.

D E SCR IP T I O N

Tints are useful in printing as they reduce costs by negating the need for additional Color plates.

75%

50%

25%

75%

50%

25%

20%

10%

0%

Typography

4.01 Myriad Pro Font G LY PH S

aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ 1234567890!@£$%^&*():”?/ MY R IAD R EGUL AR Font Name Myriad Pro

Classification Sans Serif - Humanist

About A “contemporary” An Adobe Originals design first released in 1992, Myriad has become popular for both text and display composition.

Myriad Pro’s clean open shapes, precise letter fit, and extensive kerning pairs make this unified family of roman and italic an excellent choice for text typography that is comfortable to read, while the wide variety of weights and widths in the family provide a generous creative palette for even the most demanding display typography. accentuated by the serifs that are as thick as strokes with square terminals.

Regular MY R IAD I TALI C

Italic MY R IAD B O LD

Bold

Typography

4.02 Times New Roman Font G LY PHS

aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ 1234567890!@£$%^&*():”?/ T IM E S N E W R OM AN R EGUL AR Font Name Times New Roman

Classification Serif - Transitional

About Steeped in tradition, the Times New Roman family has been described as one of the most familiar and successful typefaces in the world – and has been used for just about every typographic application imaginable. Times New Roman is considered an exceptionally legible design that translates well to hard copy and on-screen environments.

Regular T IM E S N E W R OM AN I TALI C

Italic T IM E S N E W R OM AN B O LD

Bold

Typography

4.03 Type Hierarchy IN T R O DU C T I O N

The typographic hierarchy is saved as paragraph styles and can be edited/viewed here Window > Style > Paragraph Styles D E SCR IP T I O N BC — Body Copy The main font–size used in any printed document will be 10pt. This is known as the body–copy. Do not write overly long lines, aim for around 45–90 characters.

H2 — Headline 2 This is a versatile font–size. It can be used for page headers, section headers and even small sections of type. (I.e. indents & quotes).

H1 — Headline H1 is the largest header font–size. It’s great for short lined page headers.

T4 — Title 4 This is the most versatile title font– size. At 40pt it can be used on a range of media. It is square set meaning the line-spacing and font-size are equal making it ideal when running across 1 or more lines.

T1 — Title This is the largest of the title font-sizes.

Use sparingly — only a couple of words/page.

Houston Health Department C Fira Sans Regular 10pt Type / 12pt Leading

Houston Health Department BC Fira Sans Regular 10pt Type / 12pt Leading

Houston Health Department H1 Bitter Regular 20pt Type / 24pt Leading

Houston Health Department T5 Bitter Regular 30pt Type / 36pt Leading

Houston Health Depart T4 Bitter Regular 40pt Type / 48pt Leading

Houston He T1 Bitter Regular 80pt Type / 70pt Leading

Typography

By all means break the rules, and break them beautifully, deliberately, and well. That is one of the ends for which they exist. — Robert Bringhurst

R E SO URCE S

tment

H I ER AR CH Y

AD D I T I O NAL R E S O U R CE S

A typographic hierarchy expresses an organizational system for content, emphasizing some data and diminishing others. A hierarchy helps readers scan a text, knowing where to enter and exit and how to pick and choose among its offerings.

Each level of the hierarchy should be signalled by one or more cues, applied consistently across a body of text. A cue can be spatial (indent, line spacing, placement on page) or graphic (size, style, color of typeface). Infinite variations are possible.

For more information on type hierarchies check out.

Type & Typography Phil Baines Laurence King; (17 Oct 2005) Thinking with Type Ellen Lupton Princeton Architectural Press;

Thinking with Type http://papress.com/thinkingwithtype/ text/hierarchy

ealth Department

Graphics

5.01 Background Graphics H ELP

When sending this brand manual, the document should be accompanied by the icons in a range of formats including .eps, .ai and .png.

D E SCR IP T I O N

Background graphics can be built up to create interesting visuals on leaflets, posters and presentations.

Imagery

5.01 Imagery & Mood H ELP

Images should be downloaded from online stock archives.

Images should be royalty free D E SCR IP T I O N

When using imagery, it should feel real.

The images should be vibrant, bright and promote healthy living.

Print

6.01 Letterhead H ELP

Letterhead files are supplied as .docx files .

The file is named 160525_HHD_RBD_Letterhead_v06.docx D E SCR IP T I O N

Letterhead The letterhead includes the logo in the top right of the document and the company details within the footer.

I M P O R TA N T

NOTE

Dear Sir/Madam,

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Ut eaquae velendit modi aut ad quae volupti amusant eos delibusam landipiet officabo. Etur restrunt acia ium etumendi antem labo. Ibusdaecat volupta tatempore, volecat lautemporis exerfere ea sus ad eium inihit eum aut quo et qui ra qui ad quatem reperectorem quae essit que maxima volo et eatibusdam facipsum vent audigeni in nisitae magnimusdam errovit, coribus reribus mi, solestiis am sint optae illor sunt quid eaquate cone mod magnima exerore ma dicimus as dolupidel id expel is se cuptati dente cus, ipsant.

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Kindest Regards Firstname Surname Senior Creative

Address Line One Address Line Two City, Postcode Country 00 000 000 0000 00 000 000 0000

Print

6.02 Document Templates H ELP

Give some information on where to find the different document templates with file extensions.

D E SCR IP T I O N

One page / posters Example of a layouts for one page documents and posters

Report Cover Example of a report cover layout

Print

Columns

T H E G R ID SYS T EM

Grids

Margi

Print

6.03 Grid System H ELP

The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner.

D E SCR IP T I O N

&

ns.

A

In graphic design, a grid is a structure (usually two-dimensional) made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content.

The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be use to organize graphic elements in relation to a page, in relation to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

Print

6.04 Pop-up Banners H ELP

Give some information on where to find the different document templates with file extensions.

D E SCR IP T I O N

Wide pop-up banners Example of layouts for pop-up banners using the orange and blue color ways

Print

6.04 Pop-up Banners H ELP

Give some information on where to find the different document templates with file extensions.

D E SCR IP T I O N

Pop-up banners Simple pop-up banners that display the logo using the orange and blue colorways

Print

6.05 Table covers H ELP

Give some information on where to find the different document templates with file extensions.

D E SCR IP T I O N

Table cover version 1 Version 1 shows how the blue colorway can be used

Print

6.05 Table covers H ELP

Give some information on where to find the different document templates with file extensions.

D E SCR IP T I O N

Table cover version 2

EP

T

D

ON HEA ST

H LT

HO U

Version 2 shows how the grey colorway can be used

A RT ME

N

HOUSTONHEALTH.GOV

HOUSTON HEALTH DEPARTMENT

Print

6.06 Step and Repeat Banner H ELP

Give some information on where to find the different document templates with file extensions.

D E SCR IP T I O N

Step and Repeat Example of a step and repeat backdrop banner

Print

6.07 Other Media Banners H ELP

Give some information on where to find the different document templates with file extensions.

D E SCR IP T I O N

Above: An example of a backdrop banner.

Right: Examples of banners with imagery

Print

6.08 Presentations H ELP

Presentations will be produced in–house using Microsoft Powerpoint or Indesign.

The goal is to communicate the brand on screen.

D E SCR IP T I O N

Presentation The term “PowerPoint presentation” was coined when Microsoft introduced its software program PowerPoint. PowerPoint is commonly used by presenters as a digital aid when presenting their topic to an audience. Microsoft has called this type of software a “presentation”, which is a misnomer. Many presenters often forget that they are the presentation that the audience came to see, not their PowerPoint presentation.

Layout examples Examples of powerpoint backgrounds that can be used

Print

6.09 Other Print H ELP

These documents are included in the .zip file in EPS (CS4+) format Letterhead.eps, Business Card.eps, Certificate.eps D E SCR IP T I O N

Dimensions 297 x 210mm Finish Full Col Finish Weight 120gsm

The certificate dimensions are 280 x 216mm

Dimensions 84mm x 55mm

8000 No rth Stad ium Drive H ouston TX 77054 +1 832 393 516 9 info@h oustonh ealth.org houston health.o rg Name S urname Head of Departm ent

Finish 2 Col + 1 Foil Finish Weight 240gsm

CONTAC T

ADDRESS

houstonhealth.org info@houstonhealth.org

8000 North Stadium Drive Houston TX 77034

+1 832 393 5169