PRE-LISTING
PRESENTATION AN INTRODUCTORY DISCUSSION ON LISTING YOUR PROPERTY
PRESENTED BY F leming “ Tr iple” Tr ainor
CONTENTS
2
MY BIOGRAPHY
04
WHY LIST WITH ME
05
WH AT MY CL IEN T S H AV E TO S AY
07
MY MARKETING PLAN
08
PREPARING YOUR HOME TO SELL
10
SUPPORT TEAM
12
FREQUENTLY ASK ED QUESTIONS
13
SELECTION OF SALES FROM SUMMIT SOTHEBY ’ S INTERNATIONAL RE ALT Y
14 3
MY BIOGRAPHY
As a Pasadena native and young entrepreneur, Fleming “Triple” Trainor got her start in the real estate industry by buying and selling her own properties. She graduated from the University of Southern California’s Marshall School of Business and was a part of the USC Women’s NCA A Championship Golf team, where she received dual degrees in Business with concentrations on Real Estate Finance
WHY LIST WITH ME?
and Real Estate Development. Just before graduation, she started a real estate development company, where she bought, ‘flipped,’ and sold properties herself. Serving a wide range of clientele, Fleming brings a fresh perspective to real estate and to the prestigious Sotheby’s International Realty. She prides herself on client education, integrity, expert negotiation and technologically sav v y marketing skills. Taking each and every client’s needs and
A C C E S S T O S O T H E B Y S R E A LT Y. C O M Sotheby’s International Realty’s website, sothebysrealty.com, is the #1 most trafficked website in the world for luxury properties. By listing with me your property regardless of area or price point will be up front and center on this exclusive website.
goals personally, Fleming is unique in that she helps to educate her clients of when and when not to pursue real estate. This position allows for trust to be built and knowing that Fleming will never compromise her ethics or her clients and their investments. Fleming strives to create a longlasting relationship with each of her clients and recognizes that it’s the little things that make it all worthwhile.
TRANSPARENCY AND REPORTING Each week, I will communicate with you about your property’s market position and potential buyer feedback. Once a month, I will report on website traffic sources and the most viewed images driving interest to your property.
Fleming harnesses technology and the power of the internet to assist her clients in achieving maximum results with their real estate goals. In fact, she teaches other agents across the company in methods of technology incorporation, viral marketing and advertising, and business efficiency. The amount of wisdom, honesty, compassion, ingenuity, and unrelenting work ethic paired with Fleming’s passion for the
MARKETING Summit Sotheby’s International Realty has Utah’s only in-house advertising agency devoted to the marketing of my clients’ properties. Within this booklet you will find key marketing samples showcasing our awardwinning approach to real estate marketing.
business and helping people enables her to be successful in Southern California’s ever-changing market. Fleming enjoys working with buyers and sellers, tenants and landlords. She aims to perfect the client experience, focusing on attentive, intuitive service by understanding her clients’ individual goals and needs.
ACCESS TO NOTEWORTHY CLIENTELE A clientele base including: 71 of Forbes 100 Wealthiest People, 253 of Forbes 400 Wealthiest Americans, 60 of Worth Magazine’s Benefactor 100 List, and 78 of Forbes 100 Wealthiest Americans.
BRAND POWER
F L E MING “T RIP L E ” T R A INOR
Sales Associate
435.633.5501 fleming.tripletrainor@sothebysrealty.com summitsothebysrealty.com
The powerful Summit Sotheby’s International Realty blue sign and classic branding immediately differentiate my clients’ properties. The Summit Sotheby’s International Realty’s brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci. This brand power attracts the attention of qualified buyers.
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WHAT MY CLIENTS HAVE TO SAY F L E MIN G I S A LWAY S A P L E A S UR E T O WORK WITH. SHE IS ON TOP OF THINGS F R OM B EGINNING T O E ND. C OMMUNIC AT ION A ND P ROBL E M S OLV ING IS V E RY MUCH A PA RT OF T HE E X P E RIE NCE W I T H HE R— NOT T O ME N T ION A GR E AT PERSON AS WELL! LEN S.
Fleming’s first impression kind of set the tone for the entire process. Use your time effectively, Pay close attention to the details, Hone your wants/needs as you check houses off the list, and when you find THE ONE come correct with great paperwork, lender relationships, the human touch, and the attitude that this is locked in. She was an absolute pleasure to work with, and even though her workload is significant, we never felt that it hindered our search and our eventual buy. Thank you again! NICK H.
Working with Fleming as part of the Trainor Team at Sotheby’s was one of the best decisions we could have made. At first, the home-buying process was overwhelming with many things to think about. For example, where do we want to live, how much can we spend on a house, can we actually afford to do this, what’s important to us, etc.? But with Fleming’s help, we were able to find a great home and had no hiccups throughout the entire process thanks to her expertise. She and her team were extremely responsive and basically handled everything so that we always felt like we were in good hands. One thing I will say, she knows how to put together an iron-clad, comprehensive offer package. And progressing through the escrow process was a breeze. I cannot recommend her services enough and anyone who chooses the Trainor Team will not be disappointed. JADE N.
I always look forward to working with Fleming and her team. They are smart, sav v y, and have a gift for making the nerve-wracking homebuying process enjoyable. They take exceptional care to ensure their clients are served-well and happy. I can’t recommend them enough. YOUNG K.
As always, we are very happy with the work, help and support provided to us by Fleming and her team. S E R G I O A N D D E B O R A F.
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7
B R O C H U R E S
OUR MARKETING PLAN PRIOR TO PUBLISHING LISTING
AS NEEDED UNTIL ACCEPTED OFFER
• • •
•
Professional photos taken Listing documents signed Shoot video/matterport, if applicable
IMMEDIATELY AF TER L ISTING • • • • • •
Property on local Multiple Listing Service F eed property to top real estate websites Key and keybox installed Signage ordered Preliminary title report ordered I dentif y where buyers in the area come from
1 ST W E E K A F T E R L I S T I N G • • • • • •
Flyer/Brochure prepared and ordered Set up on online traffic reporting Set up on photography reporting Send out syndication email Prepare open house ads, if applicable Prepare newspaper/magazine/digital ads, if applicable
•
Call all agents with listings in area
E VERY 30 DAYS AF TER L ISTING • • • • • • •
Call all agents with listings in same price range U pdate Comparative Market Analysis to confirm price is accurate Review Comparative Market Analysis with seller Review marketing plan with seller Consider price change adjustment C ontact showing agents with new price Schedule and hold a new open house, if applicable
• • • •
Send out online marketing pieces for the home Contact seller with feedback from showings Qualif y calls as serious vs. curious P resent offers with seller’s net proceeds Skillfully negotiate and represent client
D I R E C T L . A .
• • • • • • •
Verif y and submit paperwork to brokerage Monitor contract Send Seller’s Disclosure Forms to buyer Verif y deposit of buyer’s earnest money Schedule settlement at Title Company Assist seller in transferring utilities S chedule buyer home inspection and appraisal C oordinate with buyer’s Mortgage Co., Title Co., etc
ONE WEEK AFTER CLOSING • • • •
Check-in with clients Ask for feedback to improve service Ask for feedback on marketing plan Ask for referrals/testimonials
T I M E S
C O L L E C T I O N S M A G A Z I N E W A L L
S T R E E T J O U R N A L
M A N S I O N G L O B A L
AFTER ACCEPTED OFFER •
M A I L
N E W
P A R K
Y O R K T I M E S
R E C O R D
S A L T L A K E T R I B U N E R E A L E S T A T E M O N T H L Y H O M E M A G A Z I N E D E S E R E T
N E W S
U T A H B U S I N E S S S A L T L A K E M A G A Z I N E C O N D É
N A S T
F I N A N C I A L T I M E S S O C I A L 8
M E D I A 9
PREPARING YOUR HOME TO SELL
GENERAL AREAS
FRONT EXTERIOR
•
•
Close garage doors
•
Remove cars from driveways and front curb
•
Tidy landscaping and remove clutter (Cut, mow, and rake, hide toys, etc.)
•
•
Keep all lights and lamps on. Be sure to turn on undercabinet lights and other decorative lights. Replace all burned out light bulbs.
•
Light bulbs should be the same color.
•
Keep ceiling fans OFF for the duration of the photo shoot
•
Televisions & Computer Screens should be OFF for the duration of the shoot
•
Open all blinds and window coverings (Unless undesirable view)
•
•
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Clean the entire house and remove clutter (Vacuum, mop, clean all counter tops, and wash windows)
Shutters should be open to expose the maximum amount of window but should not be drawn up completely If your property has views that can be seen from the interior be sure to clean all windows and remove screens if possible.
KITCHEN
SPARE ROOMS
•
Clear counter tops of non-decorative items (Home phones, baskets, papers, etc.)
•
Remove names and family photos from walls
•
Remove all refrigerator magnets and decorations
•
Remove posters, logos, and stickers
•
Remove any trash cans and laundry bins
•
Hide garbage cans in pantry or closet
•
Clean under the bed
•
Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle
•
Make Beds
•
Remove or organize toys
•
Remove distracting over-cabinet decorations
BATHROOMS
•
Remove napkins, paper towels, spices, oils.
•
Clean bathroom (clean mirror, counters, straighten towels)
DINING ROOM
•
Remove all personal items
•
Remove empty planters
•
Clear, dust, and polish table
•
•
Remove hoses
•
•
Place trash cans inside garage or shed
Feature one centerpiece that adds color and contrast to the room
Remove all non-decorative items (soap, toothbrushes, medications, etc.)
•
Close closet doors
•
Straighten and evenly space chairs
•
•
Remove child seats or booster chairs
Remove shampoo, soap, wash cloths etc from bathtubs and showers
•
Remove and hide toilet paper roll
LIVING ROOM
•
Remove used towels
•
Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys.)
•
Remove rugs and floor mats
BACK EXTERIOR •
Clean and sweep patio
•
Straighten and clean outdoor furniture
•
Remove or replace faded outdoor cushions
•
Declutter fireplace mantle
•
Remove toys
•
Fluff and straighten furniture pillows
•
Clean pool and remove automatic pool cleaners
•
Remove toys and electronics
•
Hide all wires
•
Turn on all pool and any water features
•
Remove hoses
•
Remove trash cans
•
Hide pool toys and equipment
PETS •
Hide pet bowls in garage or closet
•
Hide pet toys and beds in closet
•
Keep pets in a hidden crate or outside
•
Clean pet waste and toys out of backyard
MASTER BEDROOM •
Make bed, straighten bed skirts and fluff pillows
•
Iron or press linens
•
Remove as many personal and family photographs as possible
•
Remove all personal non-decorative items from night stands
•
Remove small rugs to show flooring
•
Remove electronics and wires
•
Remove clutter from dressers and other surfaces
•
Remove family photos
•
Clean under bed
11
OUR TEAM
Accounting Property Management
Business Development Director
Marketing
50
SUPPORT STAFF Relocation
Operations
WIL L WE S AVE MONE Y BY L ISTING OUR PROPERT Y OURSELVES? Do you believe your property would sell at a fixed price, or do you believe that it would sell in a range of prices based on the marketing, photography, real estate brand and negotiation skills of your agent? Having a professional, licensed and trained sales associate advocating for and marketing your property ensures a smooth transaction and for the highest market value possible.
WILL YOU CUT YOUR COMMISSION?
President, Principal Broker
OVER
FAQ'S
The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.
Executive Vice President
Transaction Management
In-House Contract Support
No. It makes me nervous if another agent has agreed to this. Why? If an agent is not able to communicate their value and stand up for their own worth, how strong will they be in negotiating the value of your property?
CAN WE L IST FOR ONLY 30/90 DAYS? In order to best market your property with digital, print and experiential advertising, our minimum listing period is 6 months. My recommendation is a year agreement so that you are included in Utah’s award-winning real estate publication, Collections Magazine. This signature magazine drives qualified buyers from Utah and our key feeder markets.
IS IT BETTER TO USE A FRIEND IN THE BUSINESS? In today’s market, almost everyone knows one or two people who work in real estate. Ask yourself if you’re considering working with your friend as a favor to them or if your goal is to hire an aggressive sales agent who leverages their skill, experience and brand to get top dollar for your property.
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A SELECTION OF
SIGNIFICANT SALES
$ 4,500,000 436 E Oak Forest Road Linda Wolcott | Susan Poulin
$ 3,650,000 1762 E Millcreek Way Adam Kirkham
$ 3,600,000 3950 E Weber Canyon Road Jim Anderson
SOUTHERN UTAH
SALT L AKE & SURROUNDING
FROM SUMMIT SOTHEBY ' S INTERNATIONAL RE ALT Y
$ 2,870,000 15.52 Acres, Center Street* A. Flint Decker
$ 2,500,000 1207 Canyon Springs Road** Staker | Crandall | Milliken
$ 2,500,000 755 South 1500 East Jill Webber
$ 3,500,000
$ 2, 2 90,000
2492 E Walker Lane
991 West 230 South**
Liz Slager
Kristi Staker | Meri Crandall
$ 3,495,000
$ 1,750,000
9685 North 5800 West*
449 W Main Street
Brett Sellick
Meri Crandall | Kristi Staker
PARK CITY & SURROUNDING $ 4 0,000,000
$ 11,000,000
$ 8,600,000
9755 Jeremy Ranch Road*
2202 E State Highway 35
188 White Pine Canyon Road**
Kelly Rogers
Molly Campbell
Jamison Frost | Valen Lindner | Chris Simons
$ 13,000,000
$ 8,800,000
$ 8,100,000
4519 River Ranch Way
2444 Morning Star Court
6822 Stein Circle, #12
Kerry Oman | Thomas Wright
Michael LaPay
Christine Grenney
$ 12,900,000
$ 8,650,000
$ 7,950,000
74 White Pine Canyon Road*
8785 N Lookout Lane
151 White Pine Canyon Road
Mary Ciminelli
Michael Swan
Page Morris Juliano
* Represented the Buyer | * * Represented the Buyer and Seller 14
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CONTACT
AGENT NAME
Sales Associate
000.000.0000 agent.name@sothebysrealty.com summitsothebysrealty.com
©MMXXI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each Office Is Independently Owned And Operated. Copyright© Summit Sotheby’s International Realty 2021.