pre-listing
PRESENTATION
A N I NTRO D U C TO RY D I SCU S S I O N O N L I S TI N G YO U R PRO PERT Y
presented by Fleming "Triple" Trainor
CONTENTS
my biography why list with me what my clients have to say my marketing plan preparing your home to sell support team frequently asked questions selection of sales from Summit Sotheby’s International Realty
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MY BIOGRAPHY
As a Pasadena native and young entrepreneur, Fleming "Triple" Trainor got her start in the real estate industry by buying and selling her own properties. She graduated from the University of Southern California’s Marshall School of Business and was a part of the USC Women’s NCAA Championship Golf team, where she received dual degrees in Business with concentrations on Real Estate Finance and Real Estate Development. Just before graduation, she started a real estate development company, where she bought, ‘flipped,’ and sold properties herself Serving a wide range of clientele, Fleming brings a fresh perspective to real estate and to the prestigious Sotheby’s International Realty. She prides herself on client education, integrity, expert negotiation and technologically savvy marketing skills. Taking each and every client’s needs and goals personally, Fleming is unique in that she helps to educate her clients of when and when not to pursue real estate. This position allows for trust to be built and knowing that Fleming will never compromise her ethics or her clients and their investments. Fleming strives to create a long-lasting relationship with each of her clients and recognizes that it’s the little things that make it all worthwhile. Fleming harnesses technology and the power of the internet to assist her clients in achieving maximum results with their real estate goals. In fact, she teaches other agents across the company in methods of technology incorporation, viral marketing and advertising, and business efficiency. The amount of wisdom, honesty, compassion, ingenuity, and unrelenting work ethic paired with Fleming’s passion for the business and helping people enables her to be successful in Southern California’s ever-changing market. Fleming enjoys working with buyers and sellers, tenants and landlords. She aims to perfect the client experience, focusing on attentive, intuitive service by understanding her clients’ individual goals and needs.
WHY LIST WITH ME? access to SothebysRealty.com Sotheby’s International Realty’s website, sothebysrealty.com, is the #1 most trafficked website in the world for luxury properties. By listing with me your property regardless of area or price point will be up front and center on this exclusive website.
transparency and reporting Each week, I will communicate with you about your property’s market position and potential buyer feedback. Once a month, I will report on website traffic sources and the most viewed images driving interest to your property.
marketing Summit Sotheby’s International Realty has Utah’s only in-house advertising agency devoted to the marketing of my clients’ properties. Within this booklet you will find key marketing samples showcasing our awardwinning approach to real estate marketing.
access to noteworthy clientele A clientele base including: 71 of Forbes 100 Wealthiest People, 253 of Forbes 400 Wealthiest Americans, 60 of Worth Magazine’s Benefactor 100 List, and 78 of Forbes 100 Wealthiest Americans.
brand power FLEMING "TRIPLE" TRAINOR Sales Associate
The powerful Summit Sotheby’s International Realty blue sign and classic branding immediately differentiate my clients’ properties. The Summit Sotheby’s International Realty’s brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci. This brand power attracts the attention of qualified buyers.
435.633.5501 fleming.tripletrainor@sothebysrealty.com summitsothebysrealty.com
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WHAT MY CLIENTS HAVE TO SAY Fleming’s first impression kind of set the tone for the entire process. Use your time effectively, Pay close attention to the details, Hone your wants/needs as you check houses off the list, and when you find THE ONE come correct with great paperwork, lender relationships, the human touch, and the attitude that this is locked in. She was an absolute pleasure to work with, and even though her workload is significant, we never felt that it hindered our search and our eventual buy. Thank you again! Nick H. Working with Fleming as part of the Trainor Team at Sotheby’s was one of the best decisions we could have made. At first, the home-buying process was overwhelming with many things to think about. For example, where do we want to live, how much can we spend on a house, can we actually afford to do this, what’s important to us, etc.? But with Fleming’s help, we were able to find a great home and had no hiccups throughout the entire process thanks to her expertise. She and her team were extremely responsive and basically handled everything so that we always felt like we were in good hands. One thing I will say, she knows how to put together an iron-clad, comprehensive offer package. And progressing through the escrow process was a breeze. I cannot recommend her services enough and anyone who chooses the Trainor Team will not be disappointed.
Fleming is ALWAYS a pleasure to work with. She is on top of things from beginning to end. Communication and problem solving is very much a part of the experience with her— not to mention a great person as well! LEN S.
Jade N. I always look forward to working with Fleming and her team. They are smart, savvy, and have a gift for making the nerve-wracking homebuying process enjoyable. They take exceptional care to ensure their clients are served-well and happy. I can’t recommend them enough. Young K. As always, we are very happy with the work, help and support provided to us by Fleming and her team. Sergio and Debora F.
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OUR MARKETING PLAN prior to publishing listing
as needed until accepted offer
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Professional photos taken Listing documents signed Shoot video/matterport, if applicable
immediately after listing • • • • • •
Property on local Multiple Listing Service F eed property to top real estate websites Key and keybox installed Signage ordered Preliminary title report ordered Identify where buyers in the area come from
1 week after listing st
• • • • • • •
Flyer/brochure prepared and ordered Set up on online traffic reporting Set up on photography reporting Send out syndication email Prepare open house ads, if applicable Prepare newspaper/magazine/digital ads, if applicable Call all agents with listings in area
every 30 days after listing • • • • • • •
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Call all agents with listings in same price range U pdate comparative market analysis to confirm price is accurate Review comparative market analysis with seller Review marketing plan with seller Consider price change adjustment C ontact showing agents with new price Schedule and hold a new open house, if applicable
• • • •
Send out online marketing pieces for the home Contact seller with feedback from showings Qualify calls as serious vs. curious Present offers with seller’s net proceeds Skillfully negotiate and represent client
after accepted offer • • • • • • • •
Verify and submit paperwork to brokerage Monitor contract Send seller’s disclosure forms to buyer Verify deposit of buyer’s earnest money Schedule settlement at title company Assist seller in transferring utilities S chedule buyer home inspection and appraisal C oordinate with buyer’s mortgage and title companies
one week after closing • • • •
Check-in with clients Ask for feedback to improve service Ask for feedback on marketing plan Ask for referrals/testimonials
BROCHURES DIRECT MAIL L.A. TIMES COLLECTIONS MAGAZINE WALL STREET JOURNAL MANSION GLOBAL NEW YORK TIMES PARK RECORD SALT LAKE TRIBUNE REAL ESTATE MONTHLY HOME MAGAZINE DESERET NEWS UTAH BUSINESS SALT LAKE MAGAZINE CONDÉ NAST FINANCIAL TIMES SOCIAL MEDIA
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PREPARING YOUR HOME TO SELL general areas
back exterior
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Clean the entire house and remove clutter (vacuum, mop, clean all counter tops, and wash windows). Keep all lights and lamps on. Be sure to turn on undercabinet lights and other decorative lights. Replace all burned out light bulbs. Light bulbs should be the same color. Keep ceiling fans off for the duration of the photo shoot. Televisions and computer screens should be off for the duration of the shoot. Open all blinds and window coverings (unless undesirable view). Shutters should be open to expose the maximum amount of window but should not be drawn up completely. If your property has views that can be seen from the interior be sure to clean all windows and remove screens if possible. Remove as many personal and family photographs as possible. Remove small rugs to show flooring.
front exterior • • • • • •
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Close garage doors. Remove cars from driveways and front cur.b Tidy landscaping and remove clutter (cut, mow, and rake, hide toys, etc.). Remove empty planters. Remove hoses. Place trash cans inside garage or shed.
• • • •
Clean and sweep patio. Straighten and clean outdoor furniture. Remove or replace faded outdoor cushions. Remove toys. Clean pool and remove automatic pool cleaners. Turn on all pool and any water features. Remove hoses. Remove trash cans. Hide pool toys and equipment.
kitchen • • • •
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Clear counter tops of non-decorative items (home phones, baskets, papers, etc.). Remove all refrigerator magnets and decorations. Hide garbage cans in pantry or closet. Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle. Remove distracting over-cabinet decorations. Remove napkins, paper towels, spices, oils.
living room
bathrooms
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Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys). Declutter fireplace mantle. Fluff and straighten furniture pillows. Remove toys and electronics. Hide all wires.
master bedroom • • • • • • •
Make bed, straighten bed skirts and fluff pillows. Iron or press linens. Remove all personal non-decorative items from night stands. Remove electronics and wires. Remove clutter from dressers and other surfaces. Remove family photos. Clean under bed.
• • • • • • •
Clean bathroom (clean mirror, counters, straighten towels). Remove all personal items. Remove all non-decorative items (soap, toothbrushes, medications, etc.). Close closet doors. Remove shampoo, soap, wash cloths, etc. from bathtubs and showers. Remove and hide toilet paper roll. Remove used towels. Remove rugs and floor mats.
pets • • • •
Hide pet bowls in garage or closet. Hide pet toys and beds in closet. Keep pets in a hidden crate or outside. Clean pet waste and toys out of backyard.
spare rooms • • • • • •
Remove names and family photos from walls. Remove posters, logos, and stickers. Remove any trash cans and laundry bins. Clean under the bed. Make beds. Remove or organize toys.
dining room • • • •
Clear, dust, and polish table. Feature one centerpiece that adds color and contrast to the room. Straighten and evenly space chairs. Remove child seats or booster chairs.
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OUR TEAM will we save money by listing our property ourselves? Do you believe your property would sell at a fixed price, or do you believe that it would sell in a range of prices based on the marketing, photography, real estate brand and negotiation skills of your agent? Having a professional, licensed and trained sales associate advocating for and marketing your property ensures a smooth transaction and for the highest market value possible. Accounting Property Management
Business Development Director
Marketing
President, Principal Broker
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SUPPORT STAFF Relocation
Operations
will you cut your commission? Executive Vice President
Transaction Management
In-House Contract Support
No. It makes me nervous if another agent has agreed to this. Why? If an agent is not able to communicate their value and stand up for their own worth, how strong will they be in negotiating the value of your property? can we list for only 30/90 days? In order to best market your property with digital, print and experiential advertising, our minimum listing period is 6 months. My recommendation is a year agreement so that you are included in Utah’s awardwinning real estate publication, Collections Magazine. This signature magazine drives qualified buyers from Utah and our key feeder markets. is it better to use a friend in the business? In today’s market, almost everyone knows one or two people who work in real estate. Ask yourself if you’re considering working with your friend as a favor to them or if your goal is to hire an aggressive sales agent who leverages their skill, experience and brand to get top dollar for your property.
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FAQ'S
The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.
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a selection of
SIGNIFICANT SALES
$4,50 0,0 0 0 436 E Oak Forest Road Linda Wolcott | Susan Poulin
$3,650,0 0 0 1762 E Millcreek Way Adam Kirkham
Southern Utah
Salt Lake & Surrounding
F R O M S U M M I T S OT H E B Y ' S I N T E R N AT I O N A L R E A LT Y
$2 , 87 0 , 0 0 0 15.52 Acres, Center Street* A. Flint Decker
$2 , 5 0 0 , 0 0 0 1207 Canyon Springs Road** Kristi Staker | Meri Crandall | Vicky Milliken
$3,6 0 0,0 0 0
$2 , 5 0 0 , 0 0 0
3950 E Weber Canyon Road Jim Anderson
755 South 1500 East Jill Webber
$3,50 0,0 0 0
$2 , 2 9 0 , 0 0 0
2492 E Walker Lane Liz Slager
991 West 230 South** Kristi Staker | Meri Crandall
$3,49 5,0 0 0
$1,75 0 , 0 0 0
9685 North 5800 West* Brett Sellick
449 W Main Street Meri Crandall | Kristi Staker
Park City & Surrounding —
$40,0 0 0,0 0 0
$11, 0 0 0 , 0 0 0
$8,6 0 0,0 0 0
9755 Jeremy Ranch Road* Kelly Rogers
2202 E State Highway 35 Molly Campbell
188 White Pine Canyon Road** Jamison Frost | Valen Lindner | Chris Simons
$13 , 0 0 0 , 0 0 0
$8,8 0 0,0 0 0
$ 8 ,10 0 , 0 0 0
4519 River Ranch Way Kerry Oman | Thomas Wright
2444 Morning Star Court Michael LaPay
6822 Stein Circle, #12 Christine Grenney
$1 2 , 9 0 0 , 0 0 0
$8,650,0 0 0
$7, 9 5 0 , 0 0 0
74 White Pine Canyon Road* Mary Ciminelli
8785 N Lookout Lane Michael Swan
151 White Pine Canyon Road Page Morris Juliano
* Represented the Buyer | ** Represented the Buyer and Seller
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AGENT NAME Sales Associate 000.000.0000 agent.name@sothebysrealty.com summitsothebysrealty.com
©MMXXI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each Office Is Independently Owned And Operated. Copyright© Summit Sotheby’s International Realty 2021.