How To

Sunday, October 19, 2014

Sunday, August 17, 2014 IN THIS ISSUE: Purchase a Hearing Aid Choose a Landscape Company Choose a Lasik Surgeon Promote Your Local Business Choose a Technical College Choose a Veterinarian

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The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

Sunday, August 17, 2014 TABLE OF CONTENTS Choose a Technical College .............................pg 3 Choose a Lasik Surgeon ...............................pg 5 Choose a Landscaping Company ..............pg 6 Choose a Veterinarian ............................pg 9 Get an Electronic Version of The Times .... pg 10 Buy Hearing Aids .............................. pg 12 Promote your Local Business ............... pg 14

The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

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nyone planning to continue their education beyond high school, or who is in high school and wants to get a leg up on their college course work, might want to consider enrollment at a technical college. Technical colleges have much to offer students of all levels, and picking the right one may help you achieve your academic and career goals.

Students who enroll in technical colleges vary greatly. Some of the types of students in Georgia who elect to take coursework at a technical college include: Beginning students • High school graduate, no college Transfer students • Previous college experience Returning students • have already attended classes at a particular technical college Dual enrollment • Current high school student taking diploma or certificate classes Transient Students • Transferring credit to home college Certificate students Technical colleges may offer different types of programs. Credentials offered: • Associate Degrees • Diploma • Technical Certificate of Credit There are some differences be-

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CHOOSE A TECHNICAL COLLEGE tween the programs and program Entrance exam requirements may requirements may vary slightly also vary from school to school. from school to school. Differenc- Be sure you know which exam es in the programs are: scores will be accepted at the school to which you are applyAssociate degree ing. If you need to take additional • Core classes may transfer to an- tests, check with that school to see other 2- or 4-year college if they administer any entrance • Highest level of test scores exams. needed to be “program ready” Many colleges will require that • College Algebra needed for exam results be current. They may most programs require that exam scores be no • Largest number of hours need- less than five years old, and they ed for graduation will usually stipulate minimum required scores.

Diploma Technical colleges may admit stu• Slightly lower test scores need- dents at different levels. Some of ed to be “program ready” these levels may be divided as fol• Fewer hours needed for gradu- lows: ation • Core classes will only transfer Regular to another technical college • Applicant met minimum admissions requirements and will not be Technical certificates of credit required to take remedial classes • Fewest credit hours needed for graduation Provisional/Developmental • Test scores & transcripts may • Applicant is required to take not be required. a specified number of remedial classes, usually in English, math Admissions or reading.

Basic admissions procedures including turning in all required Probation items to the admissions depart- • Based on previous college-level ment or officials by the suggested work. dates, and an application fee, an Technical colleges may have application for admission, official many programs that are structured transcripts, valid entrance exam to meet a wide variety of needs scores, and a copy of resident from a wide variety of students. alien card (if applicable). All re- If you plan on continuing your quired items must be submitted education, or want to gain an edge on or before the suggested date on your college education during of the quarter or semester you your high school years, consult a wish to enter. Be sure to check technical college to see how their with the school so that you know programs can help you achieve your deadline. your goals.

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The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

CHOOSE A LASIK SURGEON

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ired of your contacts and glasses? LASIK may be for you.

While LASIK (Laser-Assisted In Situ Keratomileusis) doesn’t always result in perfect vision, says the Eye Surgery Education Council (ESEC), it can allow people to more freely pursue their hobbies, physical activities and careers.

It’s a lifetime investment — and one with many benefits. In order, to successfully free yourself from contacts and glasses, it’s important to know what to expect, and to find an experi-enced surgeon whom you can trust with your windows to the world.

WHAT IS LASIK? The Food and Drug Administration says LASIK is a procedure that permanently changes the shape of the cornea — the clear covering on the front of the eye that helps focus light to create images on your retina — by using an excimer laser.

During the surgery, a knife is used to cut a flap in the cornea, revealing the middle section of the cornea (stroma). Pulses from a computercontrolled laser vaporize a portion of the stroma, says the FDA, and the flap is replaced. The result is corrected vision.

The speed and development of the computers that run the lasers is a huge advantage today. Lasers are much safer today than they used to be.

AM I A CANDIDATE? Patients can be 18 or 80 years old, as long as they’re healthy. The ESEC says an ideal LASIK candidate is at least 18, with a stable contact or glasses prescription for at least two years; has sufficient corneal thickness; is affected by a common

vision problem; and doesn’t suffer from a disease (vision-related or otherwise) that could complicate the surgery.

As with any surgery, there are risks and complications to consider. Some patients can lose vision; develop glare, halos and/or double vision; be under- or over-treated, requiring additional treatment or the continued use of contacts or glasses; develop severe dry eye syndrome or have results diminish with age, according to the FDA. FINDING A SURGEON Become a critical consumer of health care in your search for an experienced, qualified surgeon. Do your homework. Research Web sites about LASIK, such as www. lasikinstitute.org, and schedule consultations with a few surgeons.

Where you feel comfortable is where you should go.

But there’s no substitute for experience: According to the ESEC, several studies have shown there’s a learning curve associated with the surgery. The more procedures a surgeon has done, the better he or she will beat it. A surgeon who’s done 30,000 surgeries, and has eight or nine years of experience is a lot better than getting a cheap fix.

Check surgeon credentials — you’ll want to go to a certified, licensed ophthalmologist who’s had extensive training in refractive surgery.

The surgeon should also have manufacturer certification on lasers, which should be FDA-approved.

Contact the American Board of Ophthalmology at www.abop.org, for information on certified surgeons in your area.

Interview possible surgeons to see who suits your preferences: Do you prefer going to a strictly refractive surgery center or a fullservice ophthalmic practice? Do you feel comfortable with the surgeon, and his or her staff ? Is the facility comfortable and clean? Does the surgeon offer patient references?

WHAT TO EXPECT Once you find a surgeon with whom you feel comfortable, the first step is to schedule a preoperative evaluation, during which you’ll receive a comprehensive eye examination. You can’t wear soft contacts for two to seven days (depending on the type of lenses), or hard lenses for a minimum of four to eight weeks prior to the visit. The surgeon will perform a number of tests to determine if you’re a candidate.

Many surgeons allow patients to observe the procedure from a viewing room to get a better idea of what to expect.

The surgery lasts approximately 15 minutes and, on average, costs $4,000 for both eyes. Discomfort is minimal and you should be able to get back to normal life within a few days. And with the technology today, many walk out with 20/20 vision or better — and no contacts or glasses in sight.

Remember that perfect vision isn’t guaranteed. About 56 percent of patients achieve results of 20/20 or better, and more than 90 percent achieve 20/40 or better according to the ESEC. You may still need to wear glasses or lenses for some activities such as reading. Ask your surgeon what results he or she plans to achieve with your eyes.

The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

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From LASIK to cataracts, THE laser eye surgery team for Northeast Georgia

Investing in technology. Leading in precision.

Investing in the most innovative technology puts Gainesville Eye Associates at the forefront in setting new standards for accuracy in laser eye surgery. We are one of the first in Georgia to invest in the complete cataract refractive suite, which includes the new VERION Image Guided System designed to eliminate many surgical variables for optimal outcomes. This state-of-the-art platform of advanced laser cataract technology assures a new level of control to every step of the cataract surgery.

From LASIK vision correction to cataract surgery, Gainesville Eye Associates is the region’s destination for laser eye surgery. Our physicians are highly skilled and experienced in the most advanced laser surgery to improve the quality of vision for patients of all ages.

For convenience and flexible payments, ask about our Care Credit program for special interest-free financing – and get the care you need today!

Gainesville • Braselton • Cornelia GainesvilleEye.com • 770.532.4444

Stephen J. Farkas, M.D. | Lori C. Lebow, M.D. Jack M. Chapman Jr., M.D. | Clayton G. Blehm, M.D. S. Michael Veach, O.D. | Karla R. Thomason, O.D.

facebook.com/GainesvilleEye

youtube.com/GainesvilleEyeAssoc

@GainesvilleEye

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The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

GET THE MOST FROM LANDSCAPING

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leaking or flooding) - Black areas in grass - Plants or trees continuously having problems - Areas where you are having trouble growing plants or trees - Wash-out areas - Check your irrigation. While irrigation is a wonderful source of maintaining the growth and livelihood What exactly is a strong founda- or your lawn and shrub areas, you tion, you ask? Your foundation is should ensure all areas are draining what there is before the grass, sod, appropriately. If you are irrigating shrubs, annual beds and irrigation. an area with a drainage issue, it is The foundation is the dirt ground equivalent to adding poison to your under all of your lawn and your plant or grass areas. lawn’s greatest asset. It is the most 2. ACTION STEPS: important piece of the puzzle when - Seek professional help/ advice it comes to creating a landscape that - Create a proper grade for your foundation you can be proud of.

- Consider retaining walls with The ultimate priority of your lawn’s proper drainage systems foundation is proper grading and - Consider erosion fabrics positive drainage. Without proper - Consider ground cover planting grading your lawn is in danger of - Grassing swelled areas huge drainage issues. Improper - Create dry creeks with stone drainage can create a variety of - Install berms. Berms can create problems: fungus kills your shrubs attractive areas of privacy and also and trees, pests are attracted, it kills your sod and grass area. Everything is affected. There are larger problems that can also be a result of poor drainage. Water with momentum can create erosion problems, carrying silt into our lakes and streams. This erosion removes native top soil which creates poor planting areas and exposes roots of existing shrubbery and trees.

HAT IS YOUR IDEA OF A PERFECT SETTING? Would you say a perfectly mowed lawn, nicely shaped shrubbery and colorful annual beds? Add in irrigation and you are almost there. And while serenity is the ultimate goal for most, in order to get to paradise one must have a strong foundation.

FOLLOW THESE THREE RULES FOR SUCCESS: 1. IDENTIFY THE OPPORTUNITIES: - Standing water - Settlement of backfill around new home (can also cause basement

can help in specific locations, creating small natural habitats and providing beautiful screening.

3. SAVE MONEY/ CREATE A HOBBY: - Visit a nursery for help/advice - Don’t do it all at once. Set your project up in stages.

- Buy smaller plants and watch them grow.

- Have products delivered to your home, for weekend projects.

ONCE YOU ARE SATISFIED WITH YOUR FOUNDATION: 1. Plant shrubs and trees - Take advantage of favorable soil temperatures and moisture conditions.

2. Take special care in using soil amendments; they are a necessary step in successful planting.

3. Around October 15 you should aerate, overseed and fertilize rye and fescue.

4. November is the month for preemergents.

5. Mulch beds to protect your plants during the winter.

The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

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The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

CHOOSE A VETERINARIAN

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n today’s society, pets are generally considered to be members of the family. As such, they should be provided with the excellent health care that any member of your family deserves.

Many people neglect to bring their pets to a local veterinarian due to cost concerns. These people tend to believe that it is simply not financially wise or necessary to provide their animals with regular health care.

However, by ensuring that your pet has regular check-ups from an experienced animal professional, you can add years to your pet’s life and improve upon its happiness.

You should never wait until your pet is sick to provide it with the health care that it needs. Many animal diseases can be prevented with regular check-ups, saving you time and money in the long run. Visits to the veterinarian will boost your pet’s health, allowing it to lead a happier, more vigorous life.

The process of searching for a veterinarian can seem intimidating.

However, so long as you adhere to the following guidelines, you can easily locate an animal health care professional that will provide your pet with the services that it needs in order to lead a long, healthy life.

When searching for a veterinarian, you should first ask for references from your friends and family. The best way to receive an accurate impression of a vet’s quality of work is by speaking with his or her past clients.

A veterinarian’s references should assert that he or she is professional, timely, honest and compassionate. The Internet is also an excellent source of information regarding the

quality of a specific animal health care professional. Search for reviews from past clients, and check the business’s reputation with the Better Business Bureau.

After you have narrowed down your choices, feel free to visit the veterinarian’s office in order to receive a personal impression of the professional’s values. The office should be scrupulously clean, and all employees should be friendly and welcoming.

You should observe the interactions

between the office’s staff and the animals that are present. If a large number of pets seem excessively stressed or anxious about their visit, this could be a warning sign that the vet is not as gentle or careful as he or she should be.

You can even chat with the other clients that are present. Ask them about their past experiences with this particular veterinarian. Most clients would be happy to share their stories or recommendations with you.

The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

Veterinarians Serving Northeast Georgia Since 1967

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YOUR TRUSTED HOMETOWN VETERINARY CLINIC Animal Medical Care (AMC) has one of the newest and largest facilities in Northeast Georgia. Since opening in 1967 our clinic has continued to grow to meet the demands of our community. Dr. Denise Funk joined the practice in 1996, and Dr. Potter in 2001. In 2003 we completed construction and moved into our current facility.

SERVICE WITH A SMILE

GENTLE, CARING, & COMPASSIONATE

We have made it our priority to invest in modern equipment that provides us with information we need to make informed decisions about the health and medical needs of our clients’ pets.

We are committed to continual advancement in clinical and surgical techniques to provide the most advanced and cutting-edge technology toward the care of your pet.

We are truly thankful for our clients. We are proud of the relationships that we have developed over the years and look forward to building new relationships with new clients.

Being a part of Gainesville for over 40 years has rewarded us with many wonderful friendships and memories.

Our mission is to provide the very best medical care for your pet, using the most advanced techniques and equipment with a personal and caring touch. We are dedicated to providing excellent medicine and first-rate service.

770-532-1217 •vetamc.com

KNOWLEDGE YOU CAN TRUST, EXPERIENCE YOU CAN DEPEND ON

Adding years to life...and life to years

M, W & F: 8am - 6pm T & Th : 8am - 7pm • Sat : 8am - 1pm 984 Thompson Bridge Road, Gainesville, GA

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The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

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he Times has made a number of recent changes to make it easier than ever to enjoy local news and advertising on digital devices.

To facilitate online readership, The Times has introduced new apps that allow users of iPads, iPhones, iPod Touch, Android phones and Kindle Fire access to an electronic edition of the newspaper at the touch of an icon.

The “Times To Go” apps take users directly to a digital version of that day’s entire newspaper, reproduced exactly as the printed edition comes off the press with all stories and ads included, page by page.

Once there, users have a wide variety of options in viewing the newspaper’s content. The user experience may be slightly different with apps for different electronic products, but in each case basic functions are the same.

When using a Times To Go app you will be directed immediately to the full electronic version of that day’s newspaper. You can then turn page by page to see the full content, including all stories, photos and advertisements. Navigation buttons will help you move around on the pages.

Apps also allow you to view the story elements of the newspaper in a listing format rather than as they appeared in print pages if that is your preference. You may also download or print specific elements of the newspaper.

From the app, you also can navigate to the Times traditional web site, gainesvilletimes.com.

The apps have a search function

GET AN ELECTRONIC EDITION OF THE TIMES that allows you to look for specific items if you choose to do so. You can also share items from the newspaper via social media or through email.

Buttons on the app direct you to specific items of interest, such as classified advertising or obituaries.

The new apps also give you access to archives of recent editions of The Times, just as they appeared in print. Simply click the archive button. That archived content will grow each day with the addition of the newest edition of The Times.

The availability of apps is part of an overall upgrade in The Times efforts to meet the needs of readers in a variety of different formats.

The introduction of the full electronic edition of the daily newspaper gives all visitors to gainesvilletimes.com an opportunity to see the paper digitally just as it was printed. For those visiting the web site but not using an app, a link tab at the top of the home page will take you to the electronic edition of the newspaper.

Times to Go apps are available free of charge at the appropriate app store (search for Times to Go or Gainesville Times), but in order to have access to the newspaper through your app you must have either a print or digital subscription to The Times.

Those who already subscribe can quickly have their account verified for immediate access, and those who aren’t subscribers can do so with just a few clicks by setting up a low monthly credit card payment.

A number of different subscrip-

tion options for print and digital access are available, including a 24-hour option for those who just need access for a single day.

To access The Times website or electronic edition, all users need to establish an online account with an email address, even if they already are subscribers to the print edition.

This is a one-time process and can be done quickly. Help is available if you have problems with setting up an account.

The change to a subscriber based web model comes as The Times is offering a number of new options for readers to get more from their online experience than ever before, including new technology and a focus on more online content.

New premium content with special packages of stories and photos will be added to the site and available only to those who subscribe.

Visitors to the site will be allowed to read a limited number of stories each month at no charge before being asked to subscribe. Once that limit is reached, readers will be asked to subscribe.

Certain content is offered on the web site at no charge, including major breaking news, such as weather alerts. Some limited news content, classified advertising and obituaries remain accessible at no charge.

With a new focus on expanded online content, a new daily electronic edition and apps for the most popular of electronic devices, The Times continues to prove itself as the premier news source for Gainesville, Hall County and North Georgia.

The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

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Read The Times wherever you are on your favorite mobile devices

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The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

BUY A HEARING AID

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hile hearing loss can make a person feel closed off from the rest of the world, a hearing aid can help open that world back up again. Because there is more to learning to hear again than just buying hearing aids, the process should never be reduced to that of a retail purchase. Your audiologist can help you understand your hearing loss characteristics and explain models that would best to meet your needs.

Hearing aids enhance an individual’s existing ability to hear. They work using a microphone, amplifier and speaker. As the Federal Trade Commission (FTC) advises, hearing aids will not assist a person who has no ability to hear. Hearing aids cannot restore your hearing to normal.

For most people, new technology helps improve the ability to hear and understand speech.

Sorting through the options There are many different types of hearing aids. According to the American Hearing Aid Associates (AHAA), older technology analog circuitry has limited capability of sound processing. Typically they are limited to basic volume control adjustments. Newer digital technology offers many advantages over analog.

Most of these models offer multi-channel, multi-band adjustment, noise level adjustments, just to mention a few of the advantages. These controls allow high quality, fidelity sound that can be programmed to each person’s hearing loss.

Digital hearing aids are separated into two separate types. Entry-level digital aids utilizing digital circuitry are programmable and allow for basic adjustments.

Some include programs for different environments requiring you to push a button to change from one program to another. The advanced digital aids allow for specific fine-tuning, have noise reduction features, automatic adjustments as you go from quiet to noise, memory, and user preference learning. Digital hearing aids offer compact disc player sound quality.

According to Dr. Terese Huber, Audi-

ologist, the size, style, and technology of hearing aids is based on your hearing loss and listening needs, not on cosmetics. With the newer technology hearing instruments are nearly invisible, much smaller than those available 5 to 10 years ago.

Talk to an expert The first step in buying hearing aids is an evaluation by a hearing healthcare professional. Georgia law requires an ongoing relationship between the licensed hearing professional and the person with hearing loss. Audiologists have either a Doctorate or Master’s degree. They are professionally licensed hearing healthcare providers. Licensure in Georgia is by the State Board of Speech-Language Pathology and Audiology. Audiologist work in hospitals, with physicians, and in private practice. Audiologists evaluate hearing, sell hearing aids, and are qualified to provide additional services to make your journey to better hearing an ongoing success. Hearing Aid Dispensers are also licensed to sell hearing aids. They work for licensed hearing aid dealers, or audiologists. Dispensers are limited to hearing testing for the fitting of hearing aids. Dealers and Dispensers are licensed by the Georgia State Board of Hearing Aid Dealers and Dispensers. Licensure for both of these professionals requires continuing education which is important in a field such as this where technology is constantly changing.

For a quality, premium hearing aid, based on the latest survey, cost is typically around $2,500.00 to $3,000.00 each.

Basic level digital technology hearing aids begin at approximately $1,100.00 abd advanced digital technology aids begin around $1,900.00 each. Economy level is also available.

By being an educated shopper you can save thousands of dollars and get a high quality hearing aid. Some dispensers also charge for the hearing examination. Most states, including Georgia, have adopted a thirty day trial period which means after

30 days you can return the hearing aids for a refund if you are not satisfied. Most dispensers charge from between $300$500 if a refund is requested; this covers the evaluation time, programming time, counseling, and expertise.

Also ask if the hearing aids come with a warranty and if so, what does that warranty cover. Can additional warranties be purchased and if so, how much? Cost of repairing the hearing aids is also an issue. Average cost of repairing an out-ofwarranty hearing aid and adding another year warranty can range between $300$500, and also the inconvenience of being without your hearing aid for up to a couple of weeks. Typically the hearing aid would be sent back to the manufacturer that is out of state, taking time and increasing the cost of repair. The FTC recommends that you have a clear understanding of a purchase agreement and all that it entails. You should know if the warranty is honored by the dispenser or the manufacturer, what services are provided free of charge and how long they will be provided.

The FTC monitors the business practices of hearing aid vendors and sellers.

It can take action against stores that mislead and deceive consumers. If you feel that you have been deceived by a store, contact the FTC to register a complaint.

The FTC also recommends checking with consumer protection agencies.

Hearing aids can bring back the world to people who have lost their hearing.

Don’t be left out of the joy of hearing.

By being an educated consumer you can get a hearing aid that brings you the joy of hearing that also fits your budget!! The Food and Drug Administration (FDA) enforces regulations that deal specifically with the manufacture and sale of hearing aids. FDA has specific guidelines requiring an instruction book and the information it contains which includes a statement that the use of a hearing aid may be only part of a rehabilitative program.

The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

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The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

PROMOTE YOUR LOCAL BUSINESS Digital Advertising is currently one of the newest and fastest growing advertising solutions on the market.

It encompasses a myriad of benefits, features and unique customization facilitating a more precise and targeted strategic advertising plan, allowing businesses to extend their audience reach versus utilizing print or electronic advertising alone.

Benefits of Digital Advertising: Most digital advertising options prove to be user friendly and cost effective, resulting in utilization by both large and small businesses across the industry spectrum. Another valuable feature of digital advertising is the ability for the business to manage its own ad content by offering a content management component. This not only saves time, but the business has creative autonomy and can control its own content, images, and other information on its promotional page instantly.

A local digital business directory, such as GoNorthGeorgia.com, is an excellent digital advertising option for new or veteran advertisers as it facilitates a one-stop location covering a “blanket” of multiple advertising avenues. Most digital advertising solutions offer an integrated approach to advertising by connecting with a business’s website, Facebook, Twitter, Instagram and other social media outlets.

What is GoNorthGeorgia.com?

GoNorthGeorgia.com is North Georgia’s premier digital local business directory. Businesses that advertise on GoNorthGeorgia.com are provided with an individual promotional page or micro-site inside the directory itself. The promotional

page offers a diverse selection of options and features similar to an actual website. Some of the key features most packages include are: Promotion of company logo on individual promotional page as well as rotating logo banners throughout the directory, and company contact information featuring location specifics, phone, fax and email information. There is a dedicated area on the business’s promotional page for coupons and promotions, a specific tab to promote company events, a job board, and a feedback log where customers can leave testimonials and endorsements.

There are a variety of visual options including static photos, slide shows, videos and virtual tours. There is also a product and menu section for businesses to showcase and promote products and/or services.

Benefits of GoNorthGeorgia.com: One of the key benefits of GoNorthGeorgia.com is the data tracking and analysis module, which provides businesses with real-time analytic data powered by Search Engine Op-

timization (SEO) and Google Analytics. For example, unique keywords that are descriptive of the business are entered on the content management page which feeds to search engines facilitating higher rankings for the specific promo page based on what potential consumers are typing in to various search engines. When a keyword entered by the business matches the keyword or keywords typed in a search engine by a prospective consumer, the likelihood that the business will yield higher in the list of webpage results the search engine produces is substantially greater.

In a society where businesses seek advertising solutions that provide extended reach to targeted audiences that integrates digital, electronic and social media to capture consumers, businesses proportionately desire solutions that are budget conscious, provide ease of use, allow autonomy of creative content, and support realtime analytical data. Digital advertising almost effortlessly incorporates each of these elements and so much more!

The Times How-To Guide Advertising Supplement | Sunday, October 19, 2014

PAGE 15

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