Page 1

Stocklists The

2 July 2012




Stocklists The

Published by Mayville Publishing Co Ltd 219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 Sales Director: Diane Martin. Publication Director: David Spragg. Founded by Roy Spragg in 1973.


2 JULY 2012


FlooringNews starts on page 33

Monthly ‘Stocklisters’ shown in BOLD

Cool on colour


Carpet’s design guru Joanna Ramsden reveals the 2013 trends pages 44

Showtime in Solihull - part 2

More reports from UK manufacturers at the buying group shows pages 45-48



01675 433075



01274 655662



020 8805 8620

Sept 2011



0032 5665 3211



01562 745000

June 2011



01274 688 666



01562 828200

Mar 2010


01282 862736


01457 861141


01527 511860



Retailers buy British, but without the flag-waving page 60

12-13 Wool Fibre Page

Carpet trouble-shooter

10-11 Woolsafe: the carpet care guide

Carpet Types


01538 361633

01159 506836


01509 673974

24,25 01772 696787

Nov 2010

01827 831430 01675 433070



01706 213131



01827 831427



0800 032 3211


01827 831 434


01562 754382





01480 479830



0115 958 3077



00353 61 339287



0161 797 1192



020 85319225

01243 774623 May/Jun 2012





0845 341000



01622 854040




May 2012



01422 374417




01423 779967



0121 585 7600


0845 644 9090


Carpet Company Directory

4 65


8 Wholesaler Distribution Directory



0208 443 3322




We pick six top vinyls at the top of the market in this buoyant sector pages 49-55

Buying Groups


Cover 01254 268000



LVT showcase

4 Underlay



Bunting’s bad for business



Innovative bid for market share page 47

Price List Date



Active Abingdon




The sticky secret of Irn Bru pages 56

Retiring Axminster man is our Voice pages 63

Contact No


No can do!

So long Stewart!

Page No


9 14-16 17 6-7

Classified 67  carpets/rugs/tiles  woods/laminates/smooths  accessories/services/organisations  fibres  underlay  wholesalers/distributors  adhesives

ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2011 Issue: 448 Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

UK manufactured Carpet Cutting Machines



Flooring Factsheet Adhesives



Flooring factsheet Carpet types TUFTED


With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.

Level loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.

Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.

ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.

CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.

Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.

Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours. Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the

BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.

Tip Sheared

Level Loop



Random Sheared

Multi-Level Loop







Shag S


Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.

Services for Retailers Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple. Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: and call your nearest inspector. WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one. Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to: The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: or visit The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991. Europe – North America - Australia


Regular Maintenance Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur. Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers! Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Periodic Cleaning When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package. It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports. To contact an inspector in your area call 01943 462127, email:, or visit: / Private Householder / Registered Inspectors

WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS July 2012

maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal

WOOLSAFE Approved Carpet Cleaning Products

Treatments 1.

Blot with white kitchen roll or paper tissues


Vacuum clean


Cold water

Home of the Legendary Cleaning Product - Carpet Power

• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth


Warm water

• Scoop up or scrape off solids


• Try to identify unknown spots prior to treatment – if unsure, use solvent first

WOOLSAFE-approved carpet shampoo solution (diluted)


WOOLSAFE-approved spot remover for water-based stains


WOOLSAFE-approved spot remover for greasy/oily stains

• Always work from the edge of the spot inwards • BLOT, do NOT rub • Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge • Take care with applying solvents to bitumen-backed carpet tiles


Absorbent paper or paper tissue and hot iron


Chewing gum remover (solvent or freeze type)

Life inspired cleaning innovations

10. Nail varnish remover or acetone 11. White spirit or turpentine substitute 12. Surgical spirit (ethyl alcohol or ethanol)

• When using solvents always ensure there is plenty of fresh air ventilation

14. Rub gently with coarse sand paper

• Always thoroughly rinse out water-based spotters with clean water

15. WOOLSAFE-approved disinfectant or deodorizer

• Dry the spot, if possible, with a hair dryer

16. Rust remover

13. Rub with a coin

The Clean Carpet you Expect... the Service you Deserve

17. Carpet re-colouring kit (Treatments used by professional carpet cleaners)

More Difficult Spots Spot or stain

Easy Spots

Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3





C/heating radiator fluid







Spot or stain

Try 1st Try 2nd Try 3rd




Felt-tip pen

7 or 11 12

Burn/scorch marks



Furniture polish





Glue/adhesive (plastic base)10


Candle wax





Chewing gum





5 15


Ink (fountain)


Ink (ballpoint pen)
















Nail varnish





Paint (oil)






Tar (asphalt)


Urine (fresh stain)



Urine (old stain)





Fruit juice



Gravy and sauces



Herbal tea



Metal polish





Oil and grease



Paint (emulsion)



Shoe polish











Floor wax

Environmentally Aware for Superior Carpet Care




Red wine




These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals

British Wool makes a Better Carpet... Naturally

This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.


Flooring factsheet Buying Groups Why join? Contact: Glenn Harding Tel: 0121 683 1426 Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005

Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing. While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers. The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...

Metro Group Contact: Jill Coward Tel: 01204 393539 Contact: David Lewis Tel: 0118 932 3832

Pick the right one How to decide whether to join a buying group – and which one…

• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member •

Get a list of members and call up two or three for a ‘real-world’ view

• Establish your territorial exclusivity – where’s the next nearest member of each buying group

• Ensure you understand the financial arrangements, any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings

• Review all the extra benefits and services to see what you would actually use

• Check out the product ranges offered including the Contact: Paul Phillips Tel: 01892 549050


Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Increase sales

• ‘Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support

Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with point-of-sale, merchandising and displays. Central stockholding may also be on offer. Access professional services

of the committee

Associated Carpet Group Contact: Richard Moore Tel: 01942 825520

Key benefits

own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

• Business services • Financial services • IT and internet support • Training and workshops • Professional bodies

Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. Network with other independents

• Members-only exhibitions with preferred manufacturers

• Regular meetings • Regional workshops • Supplier presentations • Helpline

A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.

flexibility to run your business the way you want


Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay! Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units.



Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet

Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.

Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber




PU foam


Flooring factsheet Carpet trouble-shooter COLOUR MATCHING


Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.

Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.

This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.

SAMPLES The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

SHEDDING The original carpet tile

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.


This information is given by responsible manufacturers to help you help your customer to make an informed choice.


• shedding • pulled loops

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile.They should not be left as this could result in further loops being pulled and developing into a ladder.


STATIC Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

FADING ON WOOL Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).


• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling




Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

INDENTATIONS When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay. Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

SOILING Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Spillages - Liquids such as soft drinks, cordials or

any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.

Shampoo - if incorrectly applied, can leave

sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

INSTALLATIONS Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.



The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww

01274 655694 01562 829966 01264 335111

Bronte Carpets Ltd 0121 550 5788 01297 32244 +32 56783250 +32 56 62 2211

Bizspoke Custom Carpets Be Tw W

020 8800 0740

+32 56 23 54 10 01924 488882

0113 380 5333


Cavalier Carpets Ltd Ax Be Tu Tw W Ww

01254 268000

Christy Carpets Tu

Classis Carpets Tu W Ww

019078 308777

01737 830301

Dan-Floor UK W

0844 9151000

Domo Floorcovering Pr Tu Tw

+32 55 335211

Drury Lane Carpets Ltd Be Tu Tw W

01254 296829

E & WE Carpets W

01562 825952

Edel Telenzo Carpets Ltd Tu Tw W Enterprise Weaving Co Be Ww

01422 374 417

01562 745030

01675 433066 0870 020 1725 +31 38 4778911

Fells Carpets Ww

01977 662211

Fetcham Furnishings Ltd Tw

020 8944 6220

Cormar Carpets Ltd


Edel Telenzo’s Bakerloo

01924 262525

+31 383 861 060

020 7823 3040

Brintons Ax Tu Tw W Ww

01282 862 736

Burmatex Tu

Condor Carpets BV Tu

Blenheim Carpets Ax Be Tw W Ww

Bond Worth Ltd Ax

Be Tu Tw W

Clarendon Carpets Tw

Belvedere Carpets

BIC Carpets Be Tw W

01562 828200

01422 330261

Belvedere Carpets

Betap Tufting BV Tu Tw W

Tw W

01422 431100

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11

Tu W

Brockway Carpets Ltd

Custom Carpet Company Ax Be Tu Tw W Ww

01562 745000 0800 505055

Tu Tw W

01204 881 234

800 223 6186

Craigie Carpets Be

01294 558400

Creatuft Carpets Tu W

Mohawk’s Cherbourg Check

+45 96 60 3000

Firth Carpets & Flooring Be Pr Tu Tw W Ww

Couristan Carpets Ax Tu W Ww

Creative Carpets Ltd Be Tu Tw W

Fletco Taepper A/S Tu W

0116 284 1455 +32 56 35 4444

01484 721529

Furlong Flooring Tw W

01772 696 787

Brockway’s Vogue


If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

Gaskell Wool Rich Tu Tw W

01827 831525

Master Weaver W Ww

01562 754 382

Tasibel NV Tw

Gaskell Mackay Carpets Ltd Ax Tu Tw W

01429 892525

Mayfield Carpets Tu Tw W

01706 639 866

The Grosvenor Wilton Co W Ww

01562 701456

Georgian Carpets Tu Tw W

01827 831430


The Sultana Carpet Co Ax

01299 822300

The Wilton Carpet Co Ax W Ww

0845 296 8850

Thomas Witter UK Ltd Tu Tw

0870 1128318

Godfrey Hirst (GB) Ltd Tu Halbmond Teppichwerke Be Pr Tu Heckmondwike FB ITC Be Pr Tw Tu John Lanham Watts Carpets Ax Tw Ww John Evans Ltd Ax Tu Tw W Joseph Hamilton & Seaton W Kingsmead Carpets Tu Tw W

Lano NV

Ax Pr Tu Tw W Ww

0800 526696

Modulyss Be Tu Tw Pr

01924 410544

Mohawk Europe 0032 51 424 411

0161 368 2563 01827 831400 01827 831 424

+32 56 65 4300

Mr Tomkinson Tw Ww

Tisca Tiara Tu Ww

+41 71 791 0111

Trendy Tuft Designs Be Tu Tw W

01274 855080 02838 334433

Ulster Carpets Ax Be Tu Tw W Ww

Penthouse Carpets Tu Tw W

01706 341231

United Carpets & Beds Tw W Ww

Phoenox Textiles Pr Tu

01484 863227

Victoria Carpets Tu Tw W Ww

01562 749300

Pownall Carpets Tw W

0845 6528811


08700 104484

Westex Carpets Tu

01274 861334

Roger Vanden Berghe.NV Tu Ww

0800 78 33 712

Leigh Spinners Ltd Tw

01942 673232

Shaw Home Foundations Tu

+32 56 73 57 11 0845 652 8811 0844 5611977 01675 433 501

Signature Carpets Be Tu W

01422 845075

01388 664101

TAT Carpet

07976 607657

01827 831 434

Tapibel NV Pr Tu Tw

01623 481 221

+32 56 393 386

+31 38 385 4477

01675 433031

Sans Frontieres Ltd Be Pr Tu Tw W Ww

Manx Carpets Tw W

01827 831 450

Timzo Tufting Industry BV Tu

Ossfloor UK

Lecaflor Ltd Ax Be Pr Tu Tw W Ww

Lusotufo Tu

01480 479830 01480 471304

01937 588511

+32 05685 4747

Louis de Poortere W

+32 52 457211

+49 037 421 420

Ryalux Carpets Ltd Be Tu Tw W

Le Tissage d'Arcade Ax Ww

+31 38 851 8700

+32 52 499600

Weston Hammer W Whitestone Weavers Ltd Ax Be Tu Tw W Ww Wilkies Carpets Tw Woodward Grosvenor Ax Tu Tw W Ww Wool Classics Tu Ww

01709 732 666

0845 644 9090 01429 892555 0113 307 9955 0800 526696 0207 349 1560

Woven Carpets of Kidderminster W 01299 827477 Tollgate stand

Bronte’s stand

Cormar’s Berwick



Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory National Mercado Leeds 0113 3802900

Fells Carpets Goole 01977 662211

North East Carpet & Flooring Gateshead 0191 482 7373 Fells Carpets Goole

01977 662211 Floorwise (North East) Ltd Birtley - see Floorwise p16 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Wood Floor Sales Redditch 01527 511888 help.redditch@

North West A&A Carpets Manchester 01204 701188


D. M. Miller Ltd Manchester 0161 205 9949 Fells Carpets Goole

01977 662211 Kellars Ltd Stockport 0161 443 0970 Lee Floorstok Ltd Liverpool - see Floorwise p16 Lee Floorstok Ltd Manchester - see Floorwise p16 MCA Floorwise Ltd Morecambe - see Floorwise p16 Mytton Flooring Norwich - see Floorwise p16 Millbrook Carpets Darwen 01254 703999 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Carpet & Flooring Manchester 0161 786 6800 manchester@ Wood Floor Sales Redditch 01527 511888 help.redditch@



Carpet & Flooring Birmingham 0121 421 9131 birmingham@

Beds Flooring Bedford 01234 341234

DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@ Floorwise D & J Ltd Southam - see Floorwise p16 J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 RPS Flooring Mansfield Woodhouse - see Floorwise p16 STS Flooring Distributors Watford 08454 342000 see page 30 for details

Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Wood Floor Sales Redditch 01527 511888 help.redditch@ Woodall Brothers Ltd Shrewsbury - see Floorwise p16

Faithfull Floorcovering Suffolk 01473 822341 STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 See page 30 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Wood Floor Sales Redditch 01527 511888 help.redditch@

South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16 AFS Middlesex 020 8805 8620 See page 18 for details Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158


Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory Beds Flooring Bedford 01234 341234

Faithfull Floorcovering Suffolk 01473 822341

Carpet & Flooring Bow 020 8525 5691

Kent Flooring Supplies Ltd Chatham 01634 668668

Carpet & Flooring Camberley 01276 672100

Littner Hampton London 020 8520 8474

Clifford Floors Strood 01634 285900

Potts & Ward, Woodcocks Ltd Brighton 01273 557211

Culpeck Strood 01634 299000 Columbia Flooring Middlesex 020 8443 3322 See page 22 for details

Rackhams London 020 8531 9225 See page 28 for details Salesmark Lancing - see Floorwise p16

Solent Wholesale Carpet West Sussex DMS Flooring Supplies 01243 774623 Hemel Hempstead 0845 643 5344 See page 29 for details DMS Flooring Supplies Milton Keynes 0845 643 5320 Faithfulls Service Centre Kent 01322 285001 Faithfulls Service Centre Walthamstow 0208 498 3040


STS Flooring Distributors Orpington/Croydon 0845 434 1000 see page 30 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet

Wessex Flooring Amesbury - see Floorwise p16

C. K. Davie Ltd Aberdeen - see Floorwise p16

Wood Floor Sales Redditch 01527 511888

C. K. Davie Ltd Dundee - see Floorwise p16

South West Carpet & Flooring Bristol 0117 316 0555 Fitwell Flooring Ltd Redruth - see Floorwise p16 Fitwell Flooring Ltd Newton Abott - see Floorwise p16 Solent Wholesale Carpet West Sussex 01243 774623 See page 29 for details STS Flooring Distributors Thame (Oxford) 01844 213555 see page 30 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet Wood Floor Sales Redditch 01527 511888


Headlam Scotland North Lanarkshire 01698 831 000 Neil Smith Ltd Glasgow - see Floorwise p16

Wales Carpet & Flooring Bristol 0117 316 0555 Roma Flooring Neath - see Floorwise p16 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet Wood Floor Sales Redditch 01527 511888

Ireland Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16

Carpet & Flooring Glasgow 0141 427 8456


floorwise National Network of Floorwise Distributors Acorn Carpet Accessories 16 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927

Neil Smith Ltd 3 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623

C. K. Davie Ltd 1 Aberdeen Tel: 01224 820077 Fax: 01224 822344

Provincial Floorcoverings Ltd 4 Belfast Tel: 028 9075 3202 Fax: 028 9075 3901

C. K. Davie Ltd 2 Dundee Tel: 01382 226533 Fax: 01382 226544 Fitwell Flooring Ltd 20 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 211162

Provincial Floorcoverings Ltd 9 Dublin 10 Tel: 00353 (0)1 626 3913 Fax: 00353 (0)1 626 3960 LoCall: 1850 445 746 (ROI)

Fitwell Flooring Ltd 19 Newton Abbot, Devon Tel: 01626 835935 Fax: 01626 834334

Provincial Floorcoverings Ltd 10 Limerick Tel: 00353 (0)61 227 100 Fax: 00353 (0)61 227 000 LoCall: 1850 445 745 (ROI)

Floorwise D & J Ltd 13 Southam, Warks Tel: 01926 814922 Fax: 01926 817899

Roma Flooring 15 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116

Floorwise (North East) 5 Ltd Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116

RPS Flooring 11 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931

Lee Floorstok Ltd 8 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241

Salesmark 17 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111

Lee Floorstok Ltd 7 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787

Wessex Flooring 18 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969

MCA Floorwise Ltd 6 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852

Woodall Brothers Ltd 12 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629

Mytton Flooring 14 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888

1 2 3

4 5

6 7 10



11 12 13



18 19

16 17


HEAD OFFICE Floorwise Group Limited, Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK. Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

Award-Winning Flooring Accessories




PROFILES •• •• 16


Flooring factsheet Wool fibre THE BEST CARPET WOOL Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. 100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home. THE BENEFITS OF WOOL CARPET Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years. Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.



Comfort Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer. Safety Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly. Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites. Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.



British Wool The Planet Friendly Fibre for Carpet THE STOCKLISTS July 2012




50/50 Wool Loop Roll Size Full Roll EQ* Description


30oz PP Saxony 45oz PP Saxony 55oz Saxony 58oz Saxony


50/50 30oz Twist 80/20 40oz 80/20 50oz


PP Twist PP Twist PP Twist PP Twist PP Twist


Loop Pile Needle Punch Cord Needle Punch Loop Pile Cord Loop Pile Cord Velour Gel Back Loop Pile Gel Back Loop Pile


Excellon Twist 80/10/10 40 oz Twist 80/10/10 50 oz Twist 50/40/10 32oz Twist 50/40/10 42oz Twist 50/45/5 40oz Twist 42 oz Twist 50 oz Twist 100% Natural 80/10/10 35 oz Twist 80/10/10 45 oz Twist 80/10/10 55 oz Twist 80/10/10 32 oz Twist 80/10/10 42 oz Twist 80/10/10 50 oz Twist Excellon Saxony Excellon Twist Excellon Twist Excellon Twist


3/5 DAYS DELIVERY 100% Pure New Wool 80/15/5 40oz Twist 80/15/5 50oz Twist 80/10/10 60 oz Twist

BRANDED TOP END RUBBER SPONGE RANGE Textured Rubber Underlay ELITE 11 m2 129lb Waffle Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber Underlay COLOURS RED 11 m2 135lb 2 Waffle Rubber Underlay WILLOW GREEN 15 m 90lb Waffle Rubber Underlay CRUSADER SUPREME 15 m2 100lb Waffle Rubber Underlay SUPREME LIGHT 11 m2 101lb UNBRANDED TREDAIRE SPONGE RUBBER Rubber Underlay AFS CLASSIC GOLD 15 m2 95 lb Rubber Underlay AFS SUPER GOLD 15 m2 80lb Rubber Underlay AFS STANDARD GOLD 15 m2 60lb WOOD FLOOR UNDERLAYS BOARDWALK (Timbermate) 15 m2 3.75mm COMFORT SILVER 15 m2 2.5mm

23dB Moisture Barrier 18dB PE Foam + Foil


Tredaire PU Tredaire PU Tredaire PU Tredaire PU Tredaire PU Tredaire PU Contract PU Contract PU

8mm 10mm 8mm 10mm 9 mm 11 mm 9 mm 11 mm

DURALAY CONTRACT UNDERLAYS TREADMORE 11 m2 8.0mm SYSTEM 10 11 m2 10mm DURAFIT 650 15 m2 6.5mm DURAFIT 500 15 m2 5.0mm DEFENDER 15 m2 100lb HEATFLOW CARPET 15 m2 6.0mm HEATFLOW WOOD 15 m2 2.75mm TECHNICS 5 15 m2 5.0mm

Crumb Crumb single stick under 40m2 Double stick crumb Double stick crumb Flat sponge 0.80 TOG 0.75 TOG sponge carpet 0.35 TOG sponge laminate U/L Double stick sponge


Wool/jute felt 8mm Contract wool/jute felt 11mm Felt crumb rubber

15 m2 28oz 15 m2 42oz 11 m2 74oz

AFS Unit 4 Baird Road, Enfield, Middlesex EN1 1SJ Tel: 020 8805 8620 Fax: 020 8805 6840 Email:

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATES Contact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated September 2011. REP DETAILS: Ashley Best Nick Hart Karl Goult Sales Office Eric Flowerday 18

Tel: 07976 916752 Tel: 07771 967609 Tel: 07957 685428 Tel: 020 8805 8620 Tel: 07826 649376

Surrey, South London Essex, East London North London, West London, North West London, Middlesex, Herts. Kent, South East London Bedfordshire, Buckinghamshire, Berkshire and Hampshire THE STOCKLISTS July 2012

orks Townshend T ownshend W Works Puxton Lane Kidderminster Worcestershire W orcestershire DY11 D Y11 5DF Sales: 01562 745000 F ax: 01562 732827 Fax:



The Original Pub n Club Carpet Berkeley Axminster 80% wool / 20% Nylon a available vailable 3.66m & 4.57m 4.57m Range comprises 8 Designs All Stocked items Delivery 14 Days from Order

Variations Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 12 Designs 1-9077 Jade Mirage - End of June 2-9061 Bordeaux - Mid July 4-9058 Sahara - End of July All Stocked items Delivery 14 Days from Order

Precious Gems Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 5 Designs All items stock Stocked items Delivery 14 Days from Order

Wensleydale Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 8 Designs All items stocked Stocked items Delivery 14 Days from Order

Cornell & Stanford 80% wool / 20% Nylon a available vailable 4.00m 4.00m Range comprises 3 Designs La Lawnswood, wnswood, Wild Wild Beet Beet & Indigo Indigo Storm discontinued Stocked items Delivery 14 Days from Order

Camargue Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 10 Designs 4-7038 - Regal Garden End of June 4-7100 - Andora Mid July Stocked items Delivery 14 Days from Order

New Afghan Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 4 Designs Sul Sultan tan discontinued Stocked items Delivery 14 Days from Order THE STOCKLISTS July 2012

Come Back to Colour! 19

• • • • • • •

40 colours on superb lectern 3 qualities – Diamond, Silver & Gold 80% Wool, 10% Nylon, 10% Polyester 4m and 5m widths 4 stacks of 18” x 9” samples 2 colour swatch books 9 coordinating stripes now available

This fantastic range is available for immediate delivery. Contact respective Brockway sales personnel for further detail. C U UK S ALES MANAGER: Steve Glover 07896 871 502 SALES TE AM: Dan Milstead Jon Ormrod Clem Eccles Hogan Enterprises Richard Venn Steve Perks S Simon Stead A Andy Finch Stuart Pollock


07841 565 349

Essex, Suffolk, South Cambridgeshire, Oxfordshire, Buckinghamshire, Beds, Hertfordshire, North London 07918 081 782 Lancashire, Cheshire, North Wales, Merseyside, North Staffordshire, North Shropshire, Derbyshire 00 353 86 609 6217 Northern Ireland 00 353 16234520 Republic of Ireland 07968 835 206 Gloucestershire, Wiltshire, Devon, Cornwall, Somerset & Avon, West Hampshire, Dorset, Channel Isles 07968 835 205 West Northamptonshire, Warwickshire, MidStaffordshire Wales SouthMidlands, Wales, Leicestershire, Herefordshire, SouthWorcestershire, Shropshire, South South Wales, Leicestershire, Herefordshire, South Shropshire, South Staffordshire Lincolnshire, Notts, Norfolk, North Cambridgeshire 07968 835 204 Yorkshire, North Humberside, Lincolnshire, Notts, Norfolk, North Cambridgeshire 07970 693 752 Sussex, South & South West London, Surrey, Kent, Berkshire, S.E. London 07854 580 658 Scotland, Cumbria, North East England THE STOCKLISTS July 2012



The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

CALL US NOW!!! 020 8443 3322 Columbia Flooring plc



Tel: 0208 443 3322 Fax: 0208 805 2346 Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon THE STOCKLISTS July 2012

Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK



Tel: +44 1827 831424 Fax: +44 1827 831425

SALES EXECUTIVES AND CONTACT DETAILS Glenn Baker - 07791 890441 - (South West England) Paul Bartle - 07980 737339 - (West Midlands) Clint Carver- 07970 888916 - (North West England) Colin Fielder - 07971 968517 - (South Coast & Home Counties) Adrian Garner - 07947 524633 - (East Midlands) Stewart Gillion - 07976 749552 - (East Anglia) David Guscott - 07773 04857 - (London within M25 & Kent) Dan Hemming – 07538 836273 - (South Wales & South Midlands) Mark Watkinson - 07980 737283 - (North East England) Bill Robertson - 07980 737278 - (Scotland & Northern Ireland)








Covering the country... Lighten up!

Yorkshire & North East

Our new illuminated lecterns for élegance and Satisfaction are the talk of the trade. Ask your rep for more details of our market-leading POS...








Wales & South West





Wood Floor Specialist



The Regency range of stain-resistant carpets ticks all the boxes:


 quality  choice  availability  service  price


CAREFREE Carpets are distributed by

. quality and service Scotland



North West




South East






JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25)


Preston Sales tel: 01772 696787 fax: 01772 311921 Newport Sales tel: 01633 283959 fax: 01633 275454 London Sales tel: 01322 628707 fax: 01322 698733 THE STOCKLISTS July 2012




Tel: +44 (0) 1562 754382 Fax: +44 (0) 1562 861 074 Sales: Info:

Introducing the UK’s newest weaver, now open in Kidderminster with high levels of stock for rapid delivery. Wilton Sandhurst

Modern carpets manufactured using traditional values

Sandhurst Range The Wilton Sandhurst range is woven with 24 beautiful and modern colours. This plain twist is a great choice for both domestic and commercial markets. • Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear

Contrast Range A cut and loop range weighing in at 47oz comes in 6 modern and exclusive colours. Unique contrast pattern provides this Wilton range with a vibrant and strong presence. • Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial

Honeycomb Range This cut and loop range features in 6 natural and warm colours. Made out of 100% new wool, the bee hive type of texture our Honeycomb range adds additional warmth. • Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial

Chequers Range A loop range weighing in at 35 oz and comes in 6 colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.

Wilton Contrast

• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear

Marble Planet Range This range is made of 80% new wool and 20% nylon and is ideal for commercial and heavy domestic use. It features 8 strong and passionate colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Merlin Range Our Axminster Merlin range features 10 vibrant and light colours and is made out of 80% New Wool and 20% Nylon, ideal for commercial as well as domestic markets. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1187 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Baroque Cameo Range With the 10 strong commercial colours, the medallion pattern in combination with pindots makes this range ideal for ballrooms, function rooms and public areas.

Axminster Contrast

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Baroque Pindot Range The traditional pindot pattern makes this range ideal for hotel rooms and receptions. Weighing in at 40oz our Baroque Pindot range, this Axminster range has 10 strong commercial colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Trellis Range The range features 8 soft and natural colours which makes it extremely pleasant and warm. Made in 80% New Wool and 20% Nylon for the commercial market. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Tartan Range MasterWeaver AxminsterTartan range features 6 modern and vibrant colours, combining traditional Tartan design with modern and vibrant colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Axminster Marble Planet

MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England 26




In the year that price is King, Rackhams are proud to remain the King of prices!! GRAPHICS / CONTRACT GELS



Arena Endurance Scala Sentinel

Briar Twist Chislehurst Clyde Desert Twist Deluxe 4&5m Dublin Heather Dublin Twist 2011 Easy Heathers Fairfield Supreme 4&5M Heathertwist Design Heathertwist Supreme 4&5m Helmsley Moorland Twist Pembridge Twist Rhapsody Salt ‘n’ Pepa Somerset Stain-Tex Twist 4&5M Startwist / Startwist Supreme 4&5M

Blackjack Casino Royale Champion Chequers Eclipse Eclipse 2012 - Part I Eclipse 2012 - Part II Mojo Mojo 2012 Puregrip XL Suregrip XL Thunderball

NATURAL EFFECT Ancona Autumn Sunset Cashmere 4&5M Country Treasure 4&5M Challenger Berber Gold Fields Hopscotch 2012 Houndstooth Tweed Ivory Coast 2012 London Life 4&5M Promenade Rocca Rustic Treasure San Salvador 4&5M Shetland/Shetland Design 4&5M Silver State Sloane Square 4&5m

SAXONY / SHAG PILE Chamonix Cleopatra Half Century New Century Saxon King ‘Stay at Home’ Saxony Supreme Elegance Tennessee

CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Bolero Explorer Hippo Mat Gala Linea Magnum Mat Magnus Mat Rackcord 2012 Scorpio Supacord


TWISTS - WOOL Citation Twist Discovery 4&5M Eden Twist 30/40/50 4&5M Iconic Twist 40/50 4&5M Palace Twist 120 40/50/55 4&5m Paramount 30/40 4&5M Super Sixty 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M

Bedford Cord Capital Plus Heuga 727 Magnesium Neutron Positron Proton Quark

Call now to receive a copy of our latest Spring special price guide!

VELOUR / VELVET Designers Dream

WILTON Parallel Lines Renaissance Ultimate Wilton Oakland

We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

Stop preSS – 2012 SeeS not only the london olympicS, the QueenS diamond Jubilee but it haS to be Said the moSt momentouS occaSion of the year will be the launch of the rackhamS vinyl collection for 2012! our top Selling eclipSe range iS revamped and redefined, with not one collection but two, and the high value moJo collection iS re-engineered for the ultimate Quality offer. once theSe SampleS move into the market place the orderS JuSt Start flowing in, So make Sure you reServe your SampleS with your area SaleS manager now! SampleS due thiS week! Stand by for action!!! – Stop preSS

Area Sales Executives Ian Pullinger London N,W, NW & E Postals, Essex & Middx (Within M25) 07881-502506


James White London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508

Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379

Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845 THE STOCKLISTS July 2012

Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: Website: Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . Ian Cardrick,, Sussex E & W, Surrey, South London & Kent. . . . . . . . . . . . John Robson,, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W.. . . . . . . . . . . Adam Ayling,, Accessary Sales and IT Specialist (All Areas). . . . . . . . . . . . . . . . . Luke Crooks,, VICTORIA Castillion Celtic Heathers Crown Twist EasiCare - Full Collection Gaelic Heathers Imperial Velvet Kelso Natural Accents Natural Companions (Sisal, Chenille, Ridge) Options 288 Regal Twist Rustic Jewels Tudor Twist Coll Tudor Manor LANO Bolero - New Colours Campus X-treme Chiselhurst Heather Twist Design Heather Twist Supreme Pembridge Twist - New Colours Sentinel Startwist Coll BALTA Casablanca Colorado Springs Desert Twist Deluxe Fiesta Fusion Happy Days High Flyers Highland Tweed Gala Cord-all options in stock Moorland Twist Nobility Rosemount Saxon King Shetland Shepherd Twist Stainsafe Favourite Super Wiltax Techno Twisty LUSOTUFO Celtic Horizon Mandaly Pavillion Velvet Safi Sintra Boucle Tangier Titan & Tital Diagonal Twist Berber Unique Valencia

CORMAR Apollo Berwick 40/50 Home Counties 42/50 Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Plus - New Colours West Country BROCKWAY Amore Stripe Collection Avanti Cavendish Craftsman Elite Cresta 40/Cresta 50 Orion/Orion Major Radnor 30/Radnor 40 DOMO Absolute Luxury Auvergne Briar Twist Cabaret Festival Twist Heather Twist Mountain Peaks Playground Portofino Prima Scorpio ITC Belgravia Concerto Consul Heritage Collection Kreta Palace TAPIBEL Cachet Melody Nevada Reeds Sysoltex Homested/Aran/Crofter Toscana

mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379

BEAULIEU carpets Adventure Twist Athena Dublin Durham Twist Explorer Endurance Fashion/Gallery Grass Collection Heavy Tread Mars Motor Car Pronto Selections Sweet Homes Yucatan vinyls Arte Del Ceramic Celtic Stone - New Colours Chess Comfort Grip Grandioso Jazz Sherwood Oak Studio Sonata Urban laminates Essentials (previously Casa) Cottage IVC Classic Limestone Comfylux Extra Expressions Fantasy Fusion Master Grip Planet Precious Metals Presto Tile Styles Ultimate Oak Ultimate Minerals Victoria MOHAWK CARPETS Century Collection - Century - Half Century Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendor MISCELLANEOUS CAVALIER Country Collection Hamlet Parish and Village LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations C&H Homestyle LVT - planks and tiles PARAGON Toccarre Carpet Tiles

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated July/August 2012. THE STOCKLISTS July 2012


DID YOU KNOW? STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots orPIngton • CroYDon • WAtForD • CAMBrIDge • oXForD (tHAMe) 08454 341000 08454 342000

NEXT DAY DELIVERY STS GOLDLINE STOCK CARPETS Abbey Twist 30/40 Aston Twist Bernwood Design Bernwood Twist Bernwood Supreme Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 Cherwell Cord Chislehurst Classic Berber Twist Fairfield Creation Fairfield Supreme Gladiator Supreme Harrier Felt Harrier Gel Harrier Supreme Gel Heathdale Medicare Multicare Classic New Valley Twist Orinoco II Ravensbury Twist 32/40/50 Scala Serenity Supersava Elite BALTA STOCK CARPETS Gala Cord New Shepherd Twist EDEL TELENZO Hercules Lawrence Lima Puma

NEW PRICE GUIDE MAY 2012 LANO STOCK CARPETS Bolero Chislehurst Fairfield Creation Fairfield Supreme Heather Twist Design Heather Twist Supreme Pembridge Twist Sapphire Scala Scala Solutions Startwist Startwist Supreme CORMAR STOCK CARPETS Apollo Berwick 40/50 Forest Hills Living Naturals Malabar Textures Natural Berber Twist Oaklands 32/42/50 Primo Delight Primo Plus Primo Tweeds Primo Ultra Sensation Town & Country BEAULIEU INTERNATIONAL Dublin Elite Ranger FIBRE BONDED Ecocord Supacord

CARPET STOCK TILES Ascot Beckenham Cheltenham Clipper II Croydon Croydon Stripe Heuga 727 (Interface) Keston Lafitte (Gradus) Latour (Gradus) Saturn Series Collection (Interface) STOCK UNDERLAYS Blue Heaven Cirrus Cloud Nine Contract Cloud Nine Super Contract Cosi 8mm & 10mm Cumulus Durafit 500 Durafit 650 Goldtred Collection Heatflow Collection Nimbus Willow Green Roma Silver Lining Tredaire Elite Treadmore

AreA MAnAgerS - nortHern Dave Lowman 07500 847758

regIonAL MAnAger - nortHern

North/East London, Beds, Bucks, Herts, Middlesex, Northants, Warwickshire, Wiltshire, Gloucestershire

rachel Sherwood 07801 762724

Phaedra Duncan 07738 329714

AreA MAnAgerS - SoutHern Mirka Mihulcova 07500 847566 South/West London, W Sussex, Berks, Hants, Surrey

Berkshire, Oxfordshire

regIonAL MAnAger - SoutHern

Vicky Langley 07962 646847

Steve osman 07919 128401

Dana Baldock 07801 762725

Surrey, W Sussex, Hants, South/West London

Essex, Cambs, Suffolk, Norfolk

Paul Jeffery 07717 218024 South/East London, Kent, E Sussex



Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

HARD WORKING, GOOD LOOKING This month, we couldn’t resist focusing on one of our newer contract qualities... Gloss is aptly named, as it does have a distinctive, attractive lustre to it and we think it will be a front runner when it comes to stylish office refurbishments, particularly as it has such a good colour palette of exciting, rich shades. Gloss is a level looppile in high quality 1/10th gauge 100% polyamide 6 fibre, with a pile weight of 660 gsm, a pile height of 3.7mm and Actionback backing. Available in 4m width only, there are 18 colours to suit every taste, encompassing varieties of reds, greens, browns and greys. The glorious purple in this photo of a new meeting room (at our PR agency, AKA PR) is amethyst.


Look out also for two other contract qualities new this summer, Balmoral and Taurus.

Balmoral is a cut pile carpet in 1/8th gauge 100% polypropylene with a pile weight of 970gsm and pile height of 8mm and a heavy duty impervious backing – ideal for heavy contract or heavy domestic use. It’s available in nine colourways. Taurus is a twist pile with a Gelbac backing made from 1/10th gauge,100% polypropylene, with a pile weight of 810gsm and a pile height of 6mm. In 4m width and with a choice of eight colours, Taurus is a classic Edel Telenzo product – good quality but eminently affordable and perfect for heavy contract applications.

WE’RE GROWING, SO WE’RE GOING! We’re delighted to announce that we’re on the move soon. For those of you who know, our current offices are former bank premises right in the centre of the small Yorkshire town of Elland. At the end of July, we are relocating to a purpose-built site on the edge of the town, which will have a larger sample department and showrooms as well as offices – plus plenty of parking! Please bear with us, those of you waiting for new price lists with our new ranges included. Because of the impending move, we won’t be issuing these until the end of July. Don’t panic though – there won’t be any price increases!


Hampton Court

OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, Middlesex, Sussex, Kent John A Constable T: 01622 685397 M: 07836 734322 E: Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934 E: Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: Lancashire, Cumbria & Isle of Man John Rostron M: 07973 733208 E: East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: West Midlands Paul Brewer T: 0121 4277117 M: 07798 745181 E: Greater Manchester, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 E: North East Rebecca Gibbons M: 07970 491215 E: Scotland Tim Tindal T: 01436 671421 M: 07836 705620 E: Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: Northern Ireland Gary O’Boyle M: 07831 220675 E:

YOUR HEAD OFFICE TEAM CONTACTS Operations Manager: Lesley Inman M: 07703 337989 E: 31

Weston Hammer UK 16/17 Byford Court Hadleigh IP7 6RD Tel: +44 (0)845 644 9090 Fax:+44 (0)845 644 9191

New stands We are pleased to announce the arrival of two new in-store display stands that hold all of our collections. If you are interested in having one of these units, please contact your local sales agent or our sales office.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths. Tunis A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths. Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths. Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths. Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile. Supreme Boucle Our best selling level loop 100% Wool product available in 12 up to the minute colours in both 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in 100% Wool available in 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths. Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide. Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles. The Stone Fibre Collection Our unique flat woven quality in many fashion styles and colours available in 4m and 5m widths. Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

Bespoke Design carpet from Hammer Carpets You may not have heard of them but Hammer Carpets in Denmark are the worlds largest manufacturer of Colortec bespoke design carpets in the world. Colortec is a state of the art tufting machine that uses computer controlled technology to manufacture any design in a maximum of 8 colours. This tried and tested manufacturing method is up to 10 times faster than Axminster and exactly replicates the appearance, unlike a printed design carpet. If you would like more details of this type of carpet and to find out how competitive and easy to use it can be then please call your Sales Agent or our Sales office who will be happy to help.

OUR UK SALES TEAM Mr Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire. Mr Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset. Mrs Jac Hayman Tel: 07815 785801 Contract Sales East Anglia. Mr Gary Foster Tel: 07515 283872 East Anglia, Northamptonshire.


Mr Martin Lees Tel: 07522 740954 North Wales, Cumbria, Manchester, Liverpool. Mr Derek Boyd Tel: 07940 320708 Scotland. Mr Lee Palmer Tel: 07774 101640 Channel Islands. Mr Jonathan Gorman Tel: 07815 121660 Northern Ireland.

Mr Mark Garbett Tel: 07840 664757 Bristol & the West Country. Mr Steve Fletcher Tel: 07831 818989 Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith Stevens Tel: 07710 160166 Midlands & South Wales.

Please visit our website at for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team


2 July 2012

FlooringNews Go with the flow The stunning Flow carpet featuring in the relaunched Fascination collection by Vorwerk is a funky design that offers a unique retro feel. Ideal for retailers who want to offer something completely different. Part of the Private Treasures range within Vorwerk’s exclusive Fascination Collection, Flow is an extremely unusual and design-led carpet. Perfect for retailers who pride themselves on a distinctive product range, Flow is an unconventional design that will appeal to consumers who like bold style statements. Featuring a high shaggy pile tufted onto a mesh-like base material in horizontal rows that give the appearance of soft undulating waves, Flow has a three-dimensional quality enhanced by the alternating un-tufted strips nestled between the rows. “Flow is a truly unique design,” explains Ian Hammond, Vorwerk UK. “The entire Fascination Collection is renowned for its stylish products and wealth of styles. With its high, shaggy pile and array of colours, Flow is a vibrant and strong choice that truly reflects our commitment to offer retailers and consumers alike interesting and cutting-edge designs.” In an appealing colour palette, including eye-catching mustard, Flow is also available as part of the Fascination Collection’s exclusive Bordered Rugs range. Offering consumers the chance to inject their own style stamp, rugs can be specified up to four metres wide and six metres long. With a range of 23 different borders, customers can choose from faux leather, ribbed cotton and cotton velours in border widths of either 1.5cm or 6cm to allow for individual expression. Crafted from 100% polyamide, Flow sits in the beautiful Fascination Collection that consists of 22 impressive product lines and a total of 417 style variations. T 020 7096 5090

Velvet overground The stunning Mayfair Velvet collection from Lano Carpets has been updated and is now available in two sumptuous qualities, both offering supreme underfoot comfort in a stylish array of colours, perfect for retailers and specifiers who want to offer heavy-duty carpets that combine luxuriousness with resilience. In two different qualities, Mayfair Velvet and Mayfair Velvet Supreme, both carpets are crafted from the finest 2-ply 100% New Zealand wool, offering fantastic levels of dirt and crushing resistance and creating a natural ambience in any room. The fine dense piles benefit from a special yarn treatment that counteracts the negative effects of pile reversal to ensure that the carpets stay looking perfect. The standard Mayfair Velvet has a European CL32 classification, suitable for heavy domestic or general commercial use, where appearance and softness are still key. Its 6.6mm pile height is perfectly suited to busy high-impact homes, and the pile weight of 1,365g/m2. is resilient and tough. Offering greater levels of durability, Mayfair Velvet Supreme has a 9mm pile height and a weight of 1,890g/ m2.. With the unique appearance of fine velvet, both carpets bring a sense of magnificence into any room and the plush yarn feels incredibly soft to the touch. Both Mayfair Velvet Supreme and Mayfair Velvet are available in a range of 16 on-trend colours, including light-reflecting Silver, dark Ebony and a beautiful cream Ivory. In four or five metre widths. “Mayfair Velvet and Mayfair Velvet Supreme offer rich softness combined with the practical and hardwearing benefits of wool,” explains Birger Karlsson, UK & Ireland Sales Manager. “The different qualities are ideal for retailers and specifiers alike who want to offer consumers and end-users maximum choice.” The Ultimo collection is available on a dedicated POS unit, providing retailers with an exciting, eye-catching display, and existing stands will be updated accordingly to facilitate the addition of Mayfair Velvet Supreme. T 00800 5266 5266

from The Stocklists July 2012 33


Rocky's the heavyweight Offering an incredibly natural feel combined with beautiful aesthetics, the Stonemark collection from Leoline features a variety of elegant stone-inspired designs that provide an up-to-the-minute look for any interior. Leoline’s longest-running collection, loved by consumers for its natural look and easy maintenance, Stonemark features in the superior Elite collection. Eye-catching and offering improved underfoot comfort, there is a wide array of striking styles for consumers to choose from, including the two most popular UK choices – Rocky, a dark slate design with prominent colour variations and the stylish Galerie tiles. Also available is a stunning light pebble look ideal for bathroom spaces, and, with this wealth of choice, homeowners are able to find a floor that suits any room. Stonemark boasts impressive practical benefits too. Offering R10 slip resistance and with Superguard protection to help keep dirt, stains and scuff marks at bay, this cushion floor has excellent impact resistance and is suitable for heavy domestic use. With its compact powerback and 0.3mm wear layer, Stonemark remains Leoline’s most premium, high-performance residential flooring range. “We took inspiration from natural materials when creating the Stonemark range in order to offer a collection that offers consumers an earthy yet T 0800 032 3970 contemporary feel for their home,” explains Caroline Wille, Product Manager, Leoline.

Of all the floors... Casablanca from Balta Broadloom is the perfect all-rounder for those retailers wanting to offer consumers an eye-catching chunky loop carpet with a wide array of fantastic practical benefits too. Available in eight beautiful colours, including a natural speckled beige colour perfect for adding a touch of sophistication to living rooms, the unusual chunky nature of this design is what really appeals to consumers. A twist on a classic style, Casablanca is a timeless design sure to appeal to many different tastes and is perfect for cosy living rooms. A chunky tufted ½” loop pile crafted from 100% StainSafe polypropylene for lasting performance and that is bleach cleanable, Casablanca offers consumers great peace of mind. Ideal for busy domestic homes prone to spillages, Casablanca has superb colour retention and will not fade after rigorous cleaning. Great for use in high-impact hallways too, the carpets offer a 7 year wear warranty and a 10 year stain warranty, ultimately reassuring consumers that Casablanca offers that sought-after combination of style and practicality and can stand up to the demands of everyday use. “Casablanca is rare in that it offers a beautiful, natural style of carpet along with the impressive benefits of hardwearing polypropylene,” explains Geert Vanden Bossche, Marketing Director, Balta. Available in four metre widths, Casablanca has a pile height of 8.5mm and is available with Ultratex Quick+ felt backing for improved levels of underfoot comfort.

Ready for heavy duty The brand new Lionheart design from Balta Broadloom offers retailers, specifiers and contractors alike an eye-catching, multi-use tufted carpet suitable for both domestic and contract locations. Just launched, Lionheart is a high-performance product with an impressive specification and a wide range of practical benefits. Classified as suitable for both heavy domestic and heavy contract use, this carpet offers end-users complete peace of mind, whether fitted in the busy hallway of a family home or a commercial corridor that is in constant use. Available in a stunning array of 10 brilliant colours, including a fiery crimson and flecked gold combination ideal for adding warmth to interior spaces, Lionheart is the perfect choice for adding vibrancy to busy contract locations. A tufted 1/8” cut pile crafted from resilient 100% StainSafe polypropylene, Lionheart offers excellent ease of maintenance. Bleach cleanable to ensure that the carpet retains its striking aesthetic and incredibly durable, Lionheart has the resilience to withstand spillages, heavy footfall, rigorous cleaning and the general wear-and-tear of everyday use. “Lionheart offers specifiers and contractors a lively carpet with a fantastic assortment of efficient benefits that make it ideal for use in busy commercial spaces, but it also allows retailers to offer a heavy-duty carpet perfect for intense domestic environments too,” explains Geert Vanden Bossche. Available in four-metre width, Lionheart has a pile height of 5mm and a weight of 1000g/m2. T +32 56 62 22 11 34 July 2012


from The Stocklists

July 2012 35


Careful colour Colour bleeding in patterned wool-rich carpets after cleaning can be a big problem, causing consumers and end-users dissatisfaction with their carpets and carpet cleaners. Now, The WoolSafe Organisation is able to offer up-to-date advice after conducting a comprehensive cleaning experiment as part of their ongoing research activity.

Noble prestige Sure to appeal to consumers looking for an injection of regal style, the relaunched StainSafe Noble Saxony collection from Balta Broadloom now offers a tasteful array of coordinating striped designs to complement the existing plain carpets within the range. Available in a selection of 12 plain colours, including vibrant red, charcoal grey and rich brown and four complementary multicoloured striped designs, there is a style to suit any interior and it is this variety of choice that will really appeal to consumers. A highlight of the collection includes sophisticated neutral beige tones with a coordinating striped palette of earthy hues. Offering an eyecatching look, the striped designs add the perfect colour contrast to the plain styles and are the ideal choice for creating stylish staircases or harmonious adjoining rooms. A tufted 5/32” cut pile crafted from 100% StainSafe polypropylene, Noble Saxony allows retailers to provide consumers with highperformance, trouble-free carpet ideal for busy homes. Classed as suitable for heavy domestic use, StainSafe Noble Saxony can be used freely in areas prone to spillages, as it is bleach-cleanable and offers fantastic levels of colour retention even after rigorous cleaning. Great for use in high-impact areas such as hallways, landings and stairways, both plain and striped carpets have high levels of durability and resilience, backed up by impressive 10-year wear and 15-year StainSafe warranties. The plain colours of Noble Saxony are supplied in four or fivemetre width for ultimate flexibility and to minimise seams and wastage, with the contrasting stripes available in four-metre width. This carpet has a pile height of 1050g/m2 and is available with two different backings, a standard secondary backing and Ultratex Quick+ feltbacking for improved levels of underfoot comfort, sound reduction and greater insulation, leading to lower energy bills. T +32 56 62 22 11

Concerned by the fact that many carpet cleaners think it is acceptable to use high pH buffered cleaning agents on natural fibres, as long as it is followed by an acid rinse, WoolSafe have investigated the effectiveness of this procedure by using a range of cleaning chemicals and different after-treatments on a number of 80/20 wool/nylon carpets, some patterned, some plain. WoolSafe’s experiment clearly proved that the buffering capacity of a cleaning chemical is just as important as its pH when used on woollen carpets. An acidifying rinse can only bring the high pH back down to the carpet’s comfort zone (usually between 4.5 and 7pH) if the original chemical is not buffered, as a buffered chemical has greater resistance to acids or alkalis and therefore can retain its pH level. When wool carpets are cleaned with a buffered, high pH solution, the carpet pile retains this high pH level so that even an acidic rinse cannot bring the pH back down to a level at which the dyes are stable. This causes colour bleeding and ultimately results in customer dissatisfaction. The safest cleaning solutions for wool carpets were proven to be WoolSafe approved products, and neutral or low pH WoolSafeapproved chemicals did not change the pH of the wool carpet even when extracted with water only. When more aggressive carpet cleaning is needed for heavier stains and spills, high pH WoolSafe approved chemicals can be used, as these are not buffered and therefore allow the carpet to return to its natural pH level after using the acidic rinse. “The results of our experiment are very telling,” explains Dr Agnes Zsednai, Managing Director, The WoolSafe Organisation. “The theory behind this fact that using buffered, high pH chemicals causes the carpet to retain a highly alkaline state is explained at the WoolSafe training course, but we also wanted to show it working in reality. “The use of WoolSafe approved products is the ideal way to do this, as these products have undergone rigorous testing to ensure only the best results and will allow consumers with colourful or patterned wool carpets to relax. T 01943 850817

Elite oaks Durable, practical and stylish, Series Elite 10mm Natural Varnished Oak V Groove laminate planks from UK Flooring Direct are the ideal choice for busy domestic spaces and small commercial locations, providing homeowners and fitters alike with stunning and high-performance flooring. Achieving consistently high customer review ratings on and ranking in the top 15 best laminate sellers, this flooring impresses with its incredibly natural oak look. With authentic grain markings and mineral streaks, the variety of colours featuring in the planks adds true character to any interior space. 159mm wide and in standard lengths of 1380mm with bevelled edges on each side for a distinctive look and individual definition, Series Elite 10mm Natural Varnished Oak V Groove laminate flooring is classed as suitable for very heavy domestic use, working just as well in highimpact locations such as hallways as in softer bedroom spaces. The durability of these planks is also appropriate for commercial installations with standard amounts of foot traffic such as small shops or offices, demonstrating that this flooring has a variety of uses and is the smart choice. “This is an exceptionally hardwearing laminate floor and the perfect option for busy locations,” explains Josh Ashby, Product Manager, UK Flooring Direct. “Everybody knows that oak or oakeffect flooring is the most popular floor type, but we feel that these particular planks offer something slightly different from the other options flooding the market.” UK Flooring direct offers fast nationwide delivery, a free sample service and anytime online ordering for complete ease of purchase. T 0845 287 5623 36 July 2012



Crowning glory The first retailers are now displaying the brand new POS materials from Crown Floors, showcasing the seven exciting new and exclusive collections available to consumers. In a regal royal blue colour and with large eye-catching photographs that showcase the carpets to perfection, the Crown Floors display features generous sample sizes and clear product signage to allow consumers easy access to the large array of carpets on offer. With a QR code that allows consumers to link back to the Crown Floors website, leaflet pouches and spotlights, the POS unit is practical, stylish and sure to attract the attention of shoppers. Featuring the seven new designs from Crown Floors, as well as three of the existing ranges, there is a wealth of carpets positioned on this POS display. From the muted soft and luxurious shaggy piles of Alderly Edge to the vivid pink and green piles of Portland Bay, there is a design to suit every taste and any interior. The subtly speckled hues of Wembury Bay reflect the light perfectly, and the 100% wool piles of Meaton and Hardwick Hall are ideal for adding a touch of natural sophistication to living areas. “The new POS units that have begun appearing in retail shops reflect our commitment to offer our retail partners up-to-the-minute and exciting carpets and first-class sale materials to match,” explains James Caldwell, Sales Coordinator, Crown Floors. “The brand new and completely exclusive ranges contain such a wealth of choice, both in aesthetics and functionality, retailers can be secure in the knowledge that there is a style to suit all tastes and design preferences.” With a range of qualities, from 100% wool to 100% easy to clean polypropylene, the carpets in the Crown Floors collection come with a range of consumer warranties designed to maximise appeal and support retailers. T 0800 0773301

JLW appoints agents John Lanham Watts have added to their sales team in residential and contract markets. The area of West Midlands, Leicestershire, Derbyshire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys will be covered by Spencer Campbell who will bring much needed energy and enthusiasm to this key territory. Spencer can be contacted on 07921 439419 or email at Contract sales in Essex, Hertfordshire, Middlesex, Buckinghamshire and London north of the river are to be represented by Gary Kendall. Contract sales is an area John Lanham Watts are keen to expand with an unprecedented range of bespoke products. Along with sister company Rizhao Griffith Textile Co. (UK) Ltd based in the Shandong Province of China, JLW specialise in the production of premium quality bespoke contract Axminster and Gary is particularly keen to assist in developing the hospitality market sector. T 01937 588511

Get set to go to the show! Register online at:

Adam online Adam Carpets are delighted to announce the launch of their brand new website, This new website incorporates their new logo and a lot of new, inspirational images of Adam’s carpets including room-sets, cameo shots and studio images. There are also sections for consumers, retailers and commercial buyers. The retailer section is password protected. This will include technical help, feedback and POS options. The consumers will be able to search by a variety of different ways, such as colour, pattern and style. The new website represents a significant investment by Adam Carpets in its future which they hope will be welcomed by retailers and they have asked for feedback from all their customers. T 01562 829966

38 July 2012


from The Stocklists

July 2012 39

Flower on Flooring News News

by Dennis Flower

Getting a grip on accessories A large stock of accessories is seen by many flooring retailers as essential to ensure that the client receives a professional service and that their flooring is finished in the most appropriate way. This will also maximise revenue opportunities, of course, by providing valuable add-on sales.

Floorwise have focussed on quality products for the fitter

Flooring accessories are an important part of any retailer’s or contractor’s arsenal and what really matters here is a combination of reliability, quality and value, says Richard Bailey, Floorwise managing director: “The right accessory is more than just the cheapest one, there must be balance between its cost, how it performs during installation and how long it keeps looking good and performing post installation. From how well a gripper holds to how cleanly a knife cuts, accessories can have an impact on the quality of job and in turn, an impact on the satisfaction of the job completed. “At Floorwise we specialise in quality and value, whether through our own products, such as Platinum Gripper and Classic profiles, or in tools and sundries from some of the world’s best suppliers. Given too that fitters use these accessories day in day out, there is often a call for quick replenishment and with Floorwise’s national network of trade counters we are always on hand to help out. With stocks of everything from tacks and tapes to profiles, grippers and a complete range of specialist flooring tools, Floorwise distributors are always happy to help you find the perfect finishing touch for the task at hand.”

QA Craftsman is a well organised range of quality accessories

QA Products states that it has taken a long, hard look at the flooring requirements of the trade. Recognising that there is a bewildering choice of different types of gripper, profiles and other accessories, with many different quality standards and prices, it has launched QA Craftsman as a solution to the problem. This is a comprehensive and highly organised range of flooring accessories that incorporates Plaza Profiles, Knightsbridge Gripper, Knightsbridge Scotia and Knightsbridge Holdfast. Further to this, the company states that its QA Craftsman Division brands deliver such benefits as quality-assured, no comeback products; rapid response delivery (next day anywhere in the UK); and 100% customer satisfaction warranty. Competitive pricing also means healthy profit margins, the company states. A new Premium gripper will be launched in the near future by Dickinson Moore, maintaining its high quality but in a wider 25.4mm width, which follows the success of its stick down product launched earlier this year. This is supplied in bright pink boxes and similar to the company’s standard products but without the main nails.

For more information: Floorwise QA products

40 July 2012

T 01509 673974 T 0151 427 6000



OPPORTUNITY • DEVELOPMENT • INNOVATION Join us in September for the 50th anniversary of the first Harrogate Flooring Show. The UK’s only dedicated flooring event will again bring together the whole industry for three intensive days of business activity and networking

e f irst since tghshow in n f loorirr ate g Ha o

THE EVENT YOU CANNOT AFFORD TO MISS! 앫 Exclusive show offers 앫 Comprehensive programme of technical and business development seminars and demonstrations 앫 All the new and innovative floor coverings from the major suppliers

If you are a retailer, specifier, manufacturer, distributor or contractor, then ‘the AGM of the flooring industry’ is not to be missed!

MORE THAN 100 EXHIBITORS ALREADY BOOKED! 앫 Top trade suppliers - major carpet & flooring brands 앫 Networking events and opportunities 앫 Improved travel and accommodation offers 앫 New partner activity programme

FREE VISITOR REGISTRATION NOW OPEN online at To discuss booking a stand please call Wendy Adams or Georgia Pick on 01423 779967 or email: or


Knightsbridge class A system of products from Mapei’s Resin & Cementitious Flooring line has been specified in the major refurbishment of Benetton Knightsbridge retail store. Its 1,200m2 existing tile floor has been replaced with Mapei’s Mapefloor System, to create a concrete look epoxy finish. The existing tiles were firstly abraded using an HTC system, followed by the application of the Mapefloor System. This comprised of Primer SN; a two component epoxy filling primer, Mapefloor I 500 W; two-component, multi-purpose, neutral-coloured epoxy treatment, Mapefloor finish 52W; two-component, low-yellowing polyurethane finishing compound and Mapecolor Paste; ready-mixed colouring paste. The Mapefloor System has a number of distinct benefits which were ideal for this installation such as good abrasion resistance, a very strong bond to most substrates and it is impermeable to liquids and easy to clean. Available in a wide choice of colours, Mapefloor system offers a modern aesthetic solution suitable for a wide range of installations including public, private, domestic, industrial and commercial applications. Mapei offers a choice of 19 RAL colours as standard, achieved when utilising the Mapecolor Paste. T +44 (0)121 508 6970

Heckmondwike has introduced its new Array mid-width rib, fibre bonded carpet tiles. They feature a charcoal background enhanced with a subtle linear pattern in either red, blue, purple, lime, magenta or black.

Array of quality Heckmondwike has expanded the design and creative possibilities offered by its various carpet ranges with the introduction of its new Array fibre bonded carpet tiles. Offering a choice of six different colourways, the new Array tiles combine the aesthetic and visual appeal of a tufted carpet with the rugged construction and outstanding performance only available from a fibre bonded product. “The new Array carpet tiles are part of our Creative Flooring range and represent another opportunity for specifiers, designers and flooring contractors to create individual designs for all types of commercial flooring applications,” says Heckmondwike Marketing Manager, Abby Chandler. “They are British-made, and the outstanding performance they deliver allows them to withstand high levels of traffic. Compared to other flooring they are extremely cost competitive, and we support them with a 10-year limited wear warranty which means that they can be specified in complete confidence.” Each of the new Array tiles features a mid-width rib design, with a charcoal background enhanced with a subtle linear pattern in either red, blue, purple, lime, magenta or black. The fibre bonded Array tiles can be cut onsite without the risk of fraying and this allows individual flooring designs to be created and installed with ease. These designs can also be enhanced with other contrasting colour and texture options from Heckmondwike’s Broadrib range. T 01924 406161

The stain-less Spice of life Introducing the new product from Cavalier, Stain-less Spice is manufactured with pride in Lancashire using 2-ply solution dyed, hassle free and easy clean BCF polypropylene yarns. The range is available in ten practical and fashionable colours with a dynamic stipple effect. A luxurious pile height and sophisticated multi-tone appearance, together with a surprisingly attractive price point, are sure to make this carpet a market leader. Stain-less Spice will perform as well as it looks, with a heavy domestic rating, bleach cleanability and UV stability - all backed up by extensive 10 year stain and wear warranties. As with all Cavalier products, as little waste as possible is produced and all materials are recycled. Samples and new point of sale material are now with retailers. T 01254 268 000 42 July 2012



In the second of our reports from Solihull, we focus on colour trends based on watching what’s new from manufacturers at the event plus an interview with leading carpet design expert Joanna Ramsden of Wools of New Zealand.

Catwalk to Carpet Fashion trends in clothing have been influencing home interiors design for some years now and then the trends trickle down to the flooring sector. Now the pace has quickened. “What’s new is the speed at which this transition is happening,” says carpet design guru Joanna Ramsden. “Once the interiors trends ran at least a season behind fashion but now they are more intertwined.” The effect is even seen to be working in reverse for the first time with strong interiors trends influencing the catwalk. Joanna is responsible for the colour palette created by Wools of New Zealand that is recognised as the industry’s agenda-setter for designs for the year ahead. Two key trends are emerging at the moment for 2013 – one pale and understated and the other is strong and vibrant. At the pale end of the spectrum are a resurgence in white shades and light skin tones with washed-out greys, chalky pastels, greige, stone and alabaster coming through. Joanna says: “The emphasis is on cool rather than cold.” There’s more than a whiff of nostalgia about all this – these are comforting, calm colours than play well in a turbulent economic environment. Those consumers who are not relying on ‘calm’ to carry on, the alternative is the growing strength of gloombusting vibrant colours. “A chic 70s style influence is blending rich golden tones with bursts of vibrant orange and contrasting warm browns,” says Joanna. We were surprised how many manufacturers at Solihull singled out tangerine as a strongly performing colour – and this is broadloom we’re talking about, not just rugs!

44 July 2012

This colour is used with clashing tones such as reds, pinks, dark greys and inky colours. Yellow is also a new fashion colour in the flooring sector, working well with different greys and with mauves and violets for a really contemporary look. Plain carpet is also selling more strongly across a wide range of greens, from muted leafy tones through to emerald and used in combination. “At a time when anything goes in interior styling, the consumer is being encouraged to add style and individuality to their home,” says Joanna. “Our 2013 palette inspires unexpected combinations and a frivolous play on colour for those who want to create their own unique trend.”

“Once the interiors trends ran at least a season behind fashion but now they are more intertwined.”


Showtime in Solihull

Cavalier Cavalier are well known for quality in wool but have added a little Spice to life with a top end, luxurious cut pile twist in polypropylene. “Spice is a major launch for us,” says Hans Lowe. “We are going to have a good go at this sector and we are looking for volume. The 2-ply stain free carpet has a 10-year wear and stain warranty. It is available in 10 colours including some attractive, on-trend blues and greys with a stipple effect created by twisting two colours together. And Cavalier have gone one further than the currently popular ‘British’ branding with a ‘Made in Lancashire’ mark on this range. 01254 268 000

Ulster Ulster were proud to say that all of the ranges presented on their Solihull stand were new in the last 12 months, a mark of the product investment and innovation that has become a hallmark of the company’s strong market position. The star of the stand was the launch of Wellington Stripe in the Open Spaces collection – a smart and stylish carpet in five contemporary colourways. Manufactured using the highest quality, 100% Laneve wool (traceable) from Wools of New Zealand, the range coordinates effortlessly with the textured plain ribs of Auckland and the two tone ribs of Queenstown. Available in 5 colour-matching widths of 5, 4, 3, 2 and 1metre it offers great flexibility between living areas, stairs, bedrooms and hallways. The range is pictured (right) with Calvin Pope, Ulster’s talented residential designer. T 028 3833 4433

Victoria Victoria’s story at the Solihull show was the launch of their new LVT offering which is set to make a major impact in the market from a company that is investing in its future and is highly skilled in marketing. Under the name of Victoria Luxury Flooring, a portfolio of wood, slate and stone products has been launched across a range of price points. At the top end is the flagship product Mode which has a click-fit technology for easy installation. The new point-of-sale unit (pictured) which carries the new collection has attracted a lot of praise for its design and quality. T 01562 749300

from The Stocklists

July 2012 45

Showtime in Solihull

Asiatic Asiatic are a heavyweight player in the rug market and never more so than with the super-deep, shiny shaggy called Plush. This is the daddy of them all in the ever-popular shaggy sector and is literally the heaviest rug on the market – a small 3m x 2m rug weighs in at 45kg! Two types of pile in this sumptuous polyester product give it the softness you’d expect from a ‘plush’ product and while the range is currently available in 12 colours and 5 sizes, Asiatic keep adding more options to meet market demand. T 020 8800 2000

Vorwerk Visitors to the Buying Groups National Flooring Show in Solihull last month were able to appreciate first hand the beautiful range of carpets and floor coverings from the relaunched Fascination collection on display at the Vorwerk stand.

Whitestone Weavers Whitestone Weavers are making their first foray into polypropylene as the importance of this grows alongside the increases in the price of wool. The range is called simply Hassle Free – a does-what-it-sayson-the-tin name for a easily cleaned PP with a lifetime stain guarantee. “We’ve tried to do something a bit different,” says Steve Byrne, “ and produce a very nice quality, natural feel using a delustred yarn.” The range comprises a 2-ply twist and a semi-saxony in an attractive range of 20 colours plus a range of 4 co-ordinating stripes.

Highlights included Octagon and Curve from the brand new Floor Sculptures rug concept, both of which feature moveable carpet tiles that can be laid in an almost endless amount of combinations for a truly individual look. Retailers were also able to view examples of how the carpets in the Fascination collection can be transformed into stylish bordered rugs in any size up to 4 metres wide and 6 metres long, with a variety of ribbed cotton, faux leather and cotton velour borders in widths of 1.5cm or 6cm, allowing consumers to create their own individual style stamps.

T 01429 892 555

“The Buying Groups National Flooring Show was a great success for us, providing a fantastic chance to meet current and prospective retailers,” explains Ian Hammond. “It was also the ideal platform from which to introduce the revamped Fascination collection, a range already a hit with retailers and consumers alike due to the beautiful quality of the carpets and the stunning array of designs.” T 020 7096 5090

46 July 2012


Showtime in Solihull

Active Abingdon Abingdon Flooring has a reputation for active innovation and 2012 is a busy year for the business as it seeks to increase its market share across a number of flooring sectors with intelligent product development. The Solihull event was a showcase of new ideas which demonstrates the breadth of Abingdon’s portfolio from entry-level synthetics to posh polypropylenes and top quality wools. A significant launch was the new Stainfree Boutique, a clever co-ordinated range which offers flexibility across five stripes colour-matched to five strong coloured plains - plus five more plains in pastel shades that will complement all five stripes. The options for smart combinations is huge. This versatility is enhanced with a choice of widths from 1, 2, 3 and 4m cuts – and with repeat of only 14”, this means that wastage is minimised. Triple Crown was another popular new addition to the polypropylene collection with a 3-ply Stainfree yarn available in 11 textured colourways - this product has taken off with immediate success.

Abingdon Flooring lined up their best-sellers at Solihull to give retailers the widest range of options.

At the top end of this sector, Abingdon has introduced a natural effect PP called Wooltouch which has a shorter, denser pile in a de-lustred yarn that gives a beautiful finish – and it’s made in Britain. The natural theme is enhanced with 8 berber colourways and heather effects – all that’s missing are the sheep. Instead, Wooltouch comes with Abingdon’s lifetime stainfree guarantee and it is available in 4 and 5 metre widths. For those that like the ‘real thing’, they are not neglected by any means as the new Welsh Collection launched under the Wilton Royal brand is made in British Wool in some style. Triple-sheared, the pile has a fine finish and you can take your pick from 30, 40 and 50 oz weights. T 01274 655662

from The Stocklists

July 2012 47

Showtime in Solihull

Mohawk Visitors were able to view first hand the comprehensive range of carpets in the Mohawk collection, and were even treated to the sight of an almost life-size blow-up replica of Ricko the Rhino from the now infamous SmartStrand Challenge. Retailers were able to view the wide assortment of carpets from Mohawk, including the American Legacy collection containing the latest super-soft incarnation of the eco-friendly EverStrand carpet fibre, EverStrand XtraSoft, with its eyecatching POS material that shows the transformation of plastic bottles into the high-performance fibre. Also on show were carpets containing Mohawk’s cornbased SmartStrand fibre, the extremely resilient carpet ingredient brand synonymous with the unique blend of tough durability and beautiful softness that can even stand up to the dirt of a rhino for two weeks. “The Buying Groups National Flooring Show was a great success this year,” enthuses Howard Lindsay, Vice President UK Ireland and South Africa. “It was a fantastic chance to display all of our ranges in one central place, and we were really able to spend time with current and potential retailers to explain the philosophy behind our different products. It was a great way to showcase our exciting POS displays and allowed us to demonstrate that we support our retailers by providing them with these excellent selling tools.” T 01480 479830

Cormar Cormar triumphed once again in Solihull as the Supplier of the Year for the Flooring One buying group and as well as an unerring commitment to service, the company’s product development also takes some beating. Two launches at the show - Heather Classics and Living Naturals attracted a lot of attention – but pride of place on the stand was given to the preview of Sensation, a flagship polypropylene with an engineered 60oz pile for the softest feel and 2-fold yarn which does not shed. “Polypropylene has moved out of the ‘cheap and cheerful’ sector,” says Cormar’s David Cormack. This luxurious, shimmering carpet shows just how far it can move! T 01204 881234

Distinctive Flooring Distinctive Flooring has launched a new LVT range using the popular Unilin click system for glueless loose-lay installation. Called Easy-Lay Loc, the system has arrived in six fashionable oak planks and two modern tile decors, nearly-black Quartz and light Travertine. The 4mm planks are rated for domestic and commercial use with a 0.3mm wear layer plus a hard-wearing polyurethane coating – there is a 15-year warranty for residential use. But it is the dimensional stability that sets Easy-Lay Loc apart. The Unilin locking system has already proven its integrity in other products but this new floor is manufactured from virgin PVC with a fibre-glass layer to enhance its stability, perfect when the surface is under thermal pressure in, for example, conservatories or behind patio doors – or with underfloor heating. Easy-Lay Loc is being introduced to selected retailers right now with a simple, new POS unit which displays large planks and full size tiles. T 01274 655694

48 July 2012


We’ve selected the smartest photos from the top vinyl companies which clearly demonstrate that style, quality and creativity is thriving in the UK flooring industry.

from The Stocklists

July 2012 49

adore’s embossed wood decors have majored on oaks for the UK market and offer a contemporary selection including popular grey tones among14 wood decors available at present. A collection of mineral and ceramic designs is set to follow shortly. The easy-click technology of adoretouch has made the product as popular with fitters as it is with consumers and now a new swing-arm stand has just been introduced to showcase the range with larger samples than the standard tall rack. T 01675 433075 50 July 2012


Avenue The essence nature materials provide the inspiration for Avenue’s Ultimate Minerals cushioned flooring collection. The collection provides a stunning range of designs that use the visual and textural qualities of minerals such as marble, sand and granite to provide a range of contemporary natural-looking flooring. With an R11 slip resistance rating, Ultimate Minerals is conceived to bring interiors a unique look, and to stand apart as a collection that brings cushion flooring to a new design-focused audience of homeowners. T 0032 5665 3211

from The Stocklists

July 2012 51

Leoline Featuring in the ‘Privilege’ family of products, Woodmark SR from Leoline provides beautiful wood effect cushion flooring for the home. With a 10-year guarantee, the collection provides attractive benefits such as the Superguard PU wear layer treatment for easier maintenance and mechanical emboss technology for a more realistic surface texture. With a compact backing and 0.25mm wear layer, the Woodmark collection is suitable for Heavy Domestic use, making it ideal for everywhere from bedroom and bathroom to kitchen and living space. T 0800 032 3970 52 July 2012


Tarkett This is Echiquier Black White from the Homestyle collection. A refreshing update on the traditional black and white checkered floor. Large black and white squares that would make an elegant addition to any home. Priced from ÂŁ15 per sqm. T 01622 854040

from The Stocklists

July 2012 53

Moduleo offers a fresh approach to the UK LVT market and is proud to launch its UK operation and offer retailers and consumers an exciting alternative in luxury flooring. Moduleo comes in both a traditional LVT construction and a simple-to-install click system, which holds a strong cross-consumer appeal that makes it ideal for any modern space, be it home, office or commercial. 54 July 2012


Polyflor has launched a new product in its portfolio of safety floorcoverings. Polysafe Modena PUR features a high-clarity, micro-granite decoration across 14 different shades and is available with the manufacturer's groundbreaking Polysafe PUR polyurethane reinforcement for superior maintenance benefits. Containing safety particles that are virtually invisible, the product is ideal for the more showcase areas of a building as well as the traditional areas.

T 0161 767 1111 from The Stocklists

July 2012 55


‘Tug’ chugs away... After 22 long and successful years at Axminster Carpets, Stewart “Tugboat” Martin has announced his retirement. Before joining Axminster Carpets, Stewart enjoyed a varied and interesting start to his working life. Straight after school, he posed as a genteel hairdresser for two years before his manly side took control. Enrolling as a welding apprentice, Stewart flexed his muscles and made sparks fly for 12 glorious years before finally making his move into the relative normality of the carpet industry. And the rest, as they say, is history.

L to R: Ian McDermid, Stewart Martin and Marc Helliwell

Able to adapt his obvious persuasive way with words to make an impact within the carpet sector, Stewart first managed a furniture and carpet shop in Warwick. From there, Stewart joined Sanderson Carpets as sales representative for West Midlands and mid-North Wales for six years. In 1990, Axminster’s Robin Oakes offered Stewart the position of sales representative for East Midlands and Lincolnshire, which he duly accepted. After four years, Stewart became field sales manager and was then promoted through the ranks to Group Accounts Manager. Not only dedicated to his job, Stewart was also committed to charity. Livening up the events of Harrogate some years ago, Stewart shaved off his infamous ‘tache and raised £2,700, making for a very memorable flooring show. He’s known by many in the trade as "Tug", a nickname picked up early in his career thanks to his legendary ability to pull anything that moved (apparently!) Following Stewart’s departure, Marc Helliwell and Ian McDermid will combine this role with regional and key account responsibilities. Marc will be responsible for the SMG and BRM buying groups, John Lewis, Carpetright and Home Flooring Solutions, while Ian will also look after ACG, Metro, AIS, Greendale, Allied Carpets, General George and Anglia Home Furnishings. T 01297 630650

Top 10 carpet stains named and shamed! Irn Bru has topped a new table of the most troublesome carpet stains ahead of curry, red wine and blackcurrant – with some cleaning firms using it as a benchmark to test new recruits. Stanley Friend of Leicester-based ServiceMaster Clean – who has carried out these tests for the past 19 years blames the orange colouring and secret recipe of Irn Bru for the drink’s unyielding stain qualities - the drink includes 32 flavours and colourings! Stanley said: ‘It’s the colourants that make it so difficult to remove. It just goes straight into the carpet and you can’t get it budged, but we’ll probably never know for sure because of the secret recipe. You just wonder what it does to your insides.’ The drink is also popular with homeowners wanting to defraud insurance companies. The Top 10 toughest stains to remove from carpets: 1. Irn Bru; 2. Curry; 3. Blackcurrant cordial; 4. Lily pollen; 5. Coca-cola; 6. Red wine; 7. Coffee 8. Tea; 9. Lipstick; 10. Permanent marker

United we fall

Balta boss leaves

United Carpets revealed that it has terminated some of its franchises due to “extremely challenging” trading conditions and decided to review the viability of a number of stores.

Balta Group has announced that Jules Noten will be leaving his position as CEO on July 31st 2012 to pursue other career opportunities. Until a permanent replacement is found, the Board has asked Carl Verstraelen to assume the acting CEO role alongside his current CFO role.

The news pushed the carpet retailer’s shares down 40 percent. Despite financial support from United Carpets, a “significant proportion” of the group’s franchise network has been struggling to meet their liabilities to creditors and the group.

Balta Group has increased its turnover from €530m in 2008 to €750m in 2011 through growth in its existing business and the acquisition of Domo floorcovering. In all of its flooring activities from carpet tiles, laminate, rugs to broadloom carpet it has a leading position in Europe. Balta is the second largest firm worldwide in machine-woven area rugs.

As a result, United Carpets has had to shut down underperforming stores, which it said should have a negative impact on its performance. United Carpets has also decided to review a number of stores to see if they can remain viable under the current franchise model.

Julian Huxtable, Senior Principal at Doughty Hanson, owner of Balta Group, said today: “The Board would like to thank Jules for his contribution to the success of Balta Group over the years and we wish him luck in his future endeavours.”

The group added that it will gauge the impact of the review on its results for the year to end March. “Whilst such impact could be material, the board anticipates that... the continuing core of locations will be able to operate successfully on an ongoing basis,” said United Carpets.

56 July 2012

Mr. Jules Noten commented: “I leave behind a strong team with a clear agenda and a company with a positive culture. I have very much enjoyed my time at Balta and I wish them the very best in the future.” T +32 566 22316


The British Wool column Jubilee celebrations

Best of British – Brinton’s celebrates design The Jubilee has been about celebrating all the great things in the country and good design and great British Wool product is part of that. As a Royal Warrant holder Brintons is proud of its long and established British heritage. Brintons is home to what is probably the world’s largest textile archive which includes original design papers from the company of William Morris (Morris & Co), original hand painted designs from Voysey and Lewis F Day and work from Robin Day. Brintons continues to work with great British design institutions to this present day. The Laura Ashley collection by Brintons is a fabulous example of timeless designs from one of Britain’s most loved furnishing companies.

Blackfriars Bridge on Jubilee Day It was a cold, breezy and very wet day but members of the carpet industry still showed up to support the Campaign for Wool’s celebrations for the Queen’s Jubilee. The Campaign – as a registered charity - had been invited by HRH The Prince of Wales (Campaign for Wool Patron) to take part in the special event. The location on Blackfriars Bridge gave an enviable view of the boats that made up the largest Flotilla in her reign but the weather did not allow the jolly street style atmosphere that had been optimistically anticipated. Nevertheless the invited guests which covered all wool industry sectors and drew from a number of Commonwealth countries, seemed to rise to the challenge of standing in the wind and rain for four hours!! “We had a wonderful day – weather was truly British - and that of course did not put off any of our guests,” said John Thorley, Chairman of the Campaign for Wool. “It was great to see the carpet industry chatting on the Bridge wrapped up for winter and waiting for the Queen’s Barge to come along. Everybody seemed to enjoy the day and the highly privileged position, which came as a result of a suggestion that, “The fabulous wool campaign should be there,”made by our Patron, HRH The Prince of Wales.”

But as Kelly Butler, Creative Design Manager at Brintons explains: “Inspiration doesn’t always come from classic interiors, sometimes you need to step out and take inspiration from our beautiful outdoors. We were given privileged access to The Royal Horticultural Society ‘Lindley Library’ and its wealth of botanical drawings. The result is six enchanting broadloom carpet designs. And this Fine Worcester Twist – a quality spring, we added to our classic from Adam Carpets in Axminster patterns with British Wool. the latest creation from Laurence Llewelyn-Bowen, a beautiful large scale filigree design which captures the essence of old school glamour and also oozes contemporary style with on-trend colour treatments using tones of inky black with subtle shades of greys and opal whites.” Further information is available at

HAPPY 21ST BIRTHDAY ‘FINE WORCESTER TWIST’ Adam Carpets are proud to be celebrating the 21st Birthday of their iconic Fine Worcester Twist range. Some things just stand the test of time and quality twists can do that. Eamonn Prescott, Sales Director at Adam Carpets said: “1991 saw Adam Carpets launch a new, uniquely made, high quality wool twist carpet and they called it Fine Worcester Twist. It is fair to say that even we never imagined just how successful it would become.

Fine Worcester Twist – a quality classic from Adam Carpets in British Wool.

from The Stocklists

It was launched with 20 colours, we now have 65. It has become synonymous with colour, style and above all quality. We use only the finest British Wool in Fine Worcester Twist and that has helped maintain its high standard over the last 21 years.” You can see more images and room sets of Fine Worcester Twist at Adam’s new website

July 2012 57


Woods and chips Pecan D from the timeless Concept Wood collection by Itec Contract Floors now adorns the dining and dance areas of the recently renovated premier TopGolf venue in Watford, providing a stylish and functional floorcovering ideal for this busy area. Ticking all the flooring requirements for TopGolf, Pecan D provides high levels of resilience combined with a stylish chocolate wood décor that adds depth and interest to interior spaces. Suitable for use in high-intensity spaces, Pecan D offers supreme toughness and is created from sheet vinyl. With a total thickness of two millimetres including a wear layer of 0.7mm treated with HyperGuard+, Pecan D will easily withstand daily use. Offering R10 slip restraint and very good furniture leg resistance, this flooring is ideal for busy dining areas. Also suitable for under floor heating, it is clear that Pecan D is the perfect match for TopGolf. As Andy Reeve, General Manager, explains, “We changed the existing space from a putting green to the spacious dining area that you see today. We therefore needed a new floor with durable properties, looked smart and would work with under floor heating.” With a realistic look and feel, Pecan D is also very easy to maintain. The stylish wood design in a warm brown tone has created a cosy atmosphere in the dining area, and Itec’s Natural Feel technology gives the floor an authentic wood-grained finish. A total of 300m2 of Pecan D was laid by Potters Bar Flooring at TopGolf. The ideal match for a variety of environments, including hospitality, healthcare, retail, education and corporate areas, Pecan D is Suitable for hot or cold welding for ultimate ease. T 00 32 5665 3211

Big Brother floor Three striking colours of Zen carpet from Lano Flooring Solutions now adorn the 2012 Big Brother House, providing sumptuous underfoot comfort for this year’s excited housemates. Sourced through carpet supplier We Sell Carpets of Borehamwood, 209m2 of Zen in an array of stunning blue shades grace the floor of the living areas of this year’s colourful house. Two tones of cornflower blue and a richer turquoise colour from the standard stock collection provide a vibrant lift and create a warm atmosphere.

Go 2 it The brand new GO2 carpet tile concept from Mohawk offers contractors and specifiers heavy-duty floorcoverings perfect for a variety of commercial, hospitality and public sector locations fast and with speedy nationwide delivery. Consisting of two very different designs that work together, Trail Blazer and Mountain Plains, GO2 offers an exciting design-led finish for a variety of spaces. The simple colours of Mountain Plains provide a calming contrast to the more directional and bold horizontal lines of Trail Blazer, creating a contemporary zonal-effect ideal for demarcating specific areas and waymarking in busy interiors. Exceptionally good value, GO2 offers a modern injection of style that has an expensive look. The perfect match for businesses that require quick renovation or refurbishment, GO2 is available from stock and ready for immediate dispatch, allowing contractors on time-restricted projects exceptionally fast access to exciting flooring. “GO2 is a fantastic solution for busy commercial and hospitality environments,” explains Howard Lindsay, Vice President UK, Ireland and South Africa. “This is an exciting concept designed with style, durability and flexibility in mind, and reflects Mohawk’s desire to provide directional products at a very fair price point.” T 01480 479830 58 July 2012

Suitable for high-impact areas, Zen is the ideal choice for the busy Big Brother house. A tufted 1/10” Saxony cut pile crafted from the finest Invista polyamide 6.6, Zen has a pile weight of 1000g/m2 and offers supreme softness combined with impressive resilient qualities. With the durability to withstand heavy footfall, Zen offers long-lasting performance and is easy to maintain – ideal for those messy housemates. “It is very exciting that Zen is being used in the UK’s Big Brother house this year,” enthuses Anja Temmerman, Marketing Manager, Lano Carpets. “Zen is a fantastic choice as it offers superior levels of durability, and the combination of blue tones looks truly stunning both onscreen and in reality. The use of Lano Carpets here really cements our status as an incredibly popular choice for important contracts, and we believe this is because we consistently deliver great results for all of our clients.” Zen is available in four-metre width and is officially classed as suitable for heavy commercial use. Images showing the Big Brother’s magnificent interior can be found at or on the show on television every weeknight on Channel 5. T 00800 5266 5266



Swatch watch Crucial Trading is delighted to introduce six brand new designs to its diverse and extensive collection of natural floorcoverings. The new additions comprise two sisal, two wool and two wool blend designs and are available in a palette of sophisticated neutral shades. Sisal Sahara Known for its hardwearing properties, Sisal is the perfect choice for high traffic areas such as hallways, stairs and landings. Sahara is inspired by the barren North African landscape. It features an elegant stripe and is available in four colourways.

SA103 Sisal Sahara Ebony

Sisal Malawi Also inspired by the African continent, Malawi is a Panama weave sisal floorcovering, which is available in six warm and exotic colourways. Use in high traffic areas or create a bespoke rug for interest in the living room or bedroom. SM101 Sisal Malawi Coconut Wool Lustre For those who like the feeling of luxury underfoot, look no further than Lustre. This affordable, wool-blend design is available in seven colourways. A complementary textural stripe is woven into the design to add extra interest. LU104 Wool Lustre Truffle Wool Serenity Another wool-blend design is Serenity. Elegant and understated, it is available in seven beautiful shades and has a subtle textural finish. Serenity works well as a stair runner and with many existing Crucial Trading designs. SE104 Wool Serenity Truffle Wool Kansas One of two new 100% wool designs that celebrate the diversity of the USA, Kansas comes in five sophisticated neutral shades that can be used individually or in partnership across adjoining rooms. KA103 Wool Kansas Sandstone Wool Mojave Mojave is all about texture, a little like its namesake, the sprawling desert that touches four US states. Mojave comes in five evocative colourways, each with a subtle stripe and is the ideal choice for those who like their luxury with an edge. MJ100 Wool Mojave Granite T 01562 743 747 from The Stocklists July 2012 59


Bunting blues

71% didn’t decorate their store for the jubilee

Britishness sells, but not during the Jubilee!

65% say consumers prefer to buy British

As the rest of the country turned red, white and blue, 71% of our retail respondents said they had not decorated their store for the jubilee and only a third felt that the celebrations created a feel-good factor to counter the prevailing economic gloom. Our survey showed a 2-to-1 majority against the extra bank holiday. “The long Bank Holiday was obviously a great boost to sales of barbecues and beers, but I think we missed the last shopping weekend before the summer holidays,” said a North East retailer. “Too much hype about the jubilee and the Olympic torch has been bad for business,” said a Welsh store manager and a South East business predicted: “The Olympics will be a disaster for the trade in London.” 65% of retailers felt the Olympics would impact sales adversely. An Essex retailer said: “Maybe we should leave the flag in the cupboard gathering dust. For thinking adults it's all starting to get a little embarassing, don't you think?” But not all the trade is so negative. “Just seeing the support for the Royal Family on TV tells me it can only be a good thing to support British made products,” said a store in Cambridge and 76% of our respondents said they preferred to buy British for their business. 65% of our retail panel said consumers prefer to buy British but 88% said consumers hardly ever ask if a product is made in the UK. “If we keep selling British, it has to help,” said a Scottish retailer. “On our furniture sales, people do ask if it is made in the UK and they want to buy things made here. Lets get back to being the best.”

81% says ‘Made in Britain’ branding helps 59% reckons business is better than last year 65% expect the Olympics to hit sales The Stocklists polled 1038 retailers throughout the UK during June 2012 . Replies and comments are recorded anonymously. Many thanks to all those who took part.

But consumers won’t but British at any price. “Customers do want to buy British, but do we have anything to sell them at the budget end of the market? It's great to sell British carpets, but what retails under £20 a metre?” said a North East store. Despite the complaints from some quarters, business does not appear to be too bad this year so far with 41% of our retailers reporting better trading in the first half than last year with another 18% saying it was much better. Only 23% said it was worse. And there is confidence in the second half of the year with 41% of retailers expecting to do better than last year and 47% about the same.

The trend to brand products as ‘Made in Britain’ was welcomed by 81% of our respondents.

“The Olympics will be a disaster for the trade”

“Selling British has to help”

60 July 2012

“Let’s get back to being the best”

“Customers do want to buy British, but do we have anything to sell them at the budget end of the market?”

“The support we saw for the Royals shows it’s a good thing to support British-made”



An opening for fitters The Ceremonial Mayor and Mayoress of Salford, Bernard Lee and Ann Cox, officially opened the brand new Quick-Step Academy for Excellence in Flooring on Thursday 7th June, marking the beginning of a fantastic launch event which saw over 60 industry insiders witness first hand the state-of-the-art facilities that the academy has to offer. Guests mingled with the knowledgeable Quick-Step Academy staff before being shown to the facility’s impressive meeting room, where parent company Unilin’s Patrick Bourgignon, Conor McKernan and Michelle Magill along with Darren Robinson, the academy’s Training & Development Manager, gave informative and in-depth presentations that explained the ideology behind the academy. After lunch, visitors were given a full tour of the 6,880ft2 training academy, taking in the impressive high-tech facilities on offer to course participants. Viewing the dedicated 12m2 training bays where attendees are able to hone their floor preparation, installation and finishing skills, guests were also shown the wide array of tools and accessories supplied by academy partner DEWALT that help trainees with the fitting processes. “The opening was a huge success, and it was great to welcome so many guests to the Quick-Step Academy,” enthuses Conor McKernan, Product Manger, Unilin. “We have invested heavily in this academy and really believe we can help floor fitters from the across the country improve their installation skills with the ultimate goal of becoming a Quick-Step Master Installer. The opening provided us with the opportunity to share our aims with some of the most influential people in the flooring industry, and it was a great honour that the Ceremonial Mayor of Salford was able to officially cut the ribbon and give us his stamp of approval.” In the first year, the academy aims to welcome 300 floor fitters from across the UK through its doors. Offering a wide range of courses, including a basic foundation course suitable for beginner flooring installers, the Master Installer course for highly experienced individuals, a wood sanding and finishing course and an Apprenticeship program. With an emphasis on lively discussion, practical installations and one-to-one mentoring, the academy offers comprehensive and enjoyable learning activities. Supported by the UK Government’s TrustMark initiative that recommends local independent tradesmen and businesses and whose website receives over 300,000 consumer hits a month, the courses can also help installers to gain an official floorcoverings NVQ qualification, further enhancing their skills.

from The Stocklists

July 2012 61


Mirror, mirror on the floor Coordinated interiors are big news right now and flooring retailers across the country can get in on the act thanks to the stunning Max Reflections profile range from Floorwise. Giving a completely coordinated look and delivering excellent value, the Reflections range includes mirror-like Chrome, Brass, Black Nickel and Brushed Steel Nickel finishes to perfectly match light switches, electrical sockets, door handles and light fittings throughout the home. Brand new and exclusive to Floorwise distributors, the Max Reflections range provides the ultimate finishing touch as Richard Bailey, managing director of Floorwise, explains: “Increasingly, homeowners are wanting a coordinated look within their home. Consumers would often have to settle for a different shade or sheen on their flooring profiles.” “The Max Reflections range gives homeowners the chance to coordinate their interior to perfection without having to resort to very expensive brass and chrome-plated brass profiles,” continues Richard. “Ideal for retailers looking to provide customers with a serious alternative that maximises profit potential and provides a genuine upselling opportunity, the profiles are perfect for retailers who pride themselves on giving customers the very best possible choice, value and quality.” With single edge, dual edge, Z edge and cover strip profiles available, the range has been engineered to provide maximum performance and aesthetic durability and comes with a higher specification than Floorwise’s Classic profile collection. Without fluting to really show off the stunning finishes, Max Reflections have far improved wear characteristics over standard profiles. T 01509 673974

At the end of the Rainbow “Give the business back to the retailer” - that’s the attractive mission statement of a unique new scheme for fairer insurance settlements which the buying groups Flooring One and ACG have set up for their members with carpet cleaning and restoration specialists Rainbow International. Rainbow International - part of the multinational ISS Facility Services Group - has a long standing record of working with insurance companies. 450 full-time technicians working from 80 UK branches clean and restore furniture and carpets when consumers make claims. What’s new is a programme which validates claims and then arranges settlement through independent carpet retailers when replacement is required. “The insurance companies have an obligation to treat customers fairly and our remit is to make sure that consumers get a proper like-for-like replacement if we can’t restore the carpet,” says Stephen McGettrick of Rainbow, who has been in retail for over 30 years. “By working with quality independent flooring retailers we can ensure high satisfaction rates for the insurance companies’ customers,” he said. The scheme is RIVAS - Rainbow International Validation And Settlement - and Rainbow aims to have its specialists on site within two days of a claim to assess the damage. Their first objective is to restore the carpet or furniture if they can but if that’s not possible, they give householders a choice of retailers from Flooring One or ACG to provide a replacement. The retailer gets the full specification and estimated replacement value of the product to be replaced and, as well as getting new business, gets a potential new customer relationship for the future.

Stephen McGettrick (left) and David Carr of Rainbow launch the RIVAS scheme at the Flooring One shown in Solihull in May.

“This is a fantastic opportunity,” says Stephen, ”and everyone is happy at the end of the process. The insurance company has an accurately validated claim, the consumer gets a replacement that matches the original quality and the local retailer gets some new business. We take a very small percentage of the retail margin to cover costs - we make our own profits on the cleaning and restoration part of the claim.” T : 01623 422488

Get set to go to the show! Register online at: 62 July 2012


Voice of the Trade Stewart Martin Retiring as Group Accounts Manager, Axminster Carpets In which area has Axminster changed most in the last few years? There have been major changes in our tufted ranges and the company has undergone a management restructuring.

Are the best days of the carpet business behind us? Possibly, but the manufacturers and retailers need to work together to promote proper pricing on all products that they sell - margin is key for reinvestment and advertising.

What’s your favourite Axminster range – and why? I love Dartmoor Patterned. The range has been one of the most consistent over the years and has great designs and colour bank.

What advice would you give to a young person thinking of a career in flooring Look for a well-established business in manufacturing, sales or retail, and ask for as much training as possible - this will provide you with a future in the trade.

What do retailers need to do better? I’d like to see the selling areas in the stores and shops better presented and retailers should not overcrowd the floor space. They also need to acknowledge customers when they enter as they are all potential buyers. Has the recession been healthy for the industry to force improvements in its marketing and efficiency? I hope so as marketing has a big part to play in the future of the carpet trade. As for efficiency I feel this is going backwards due to lack of experience of people coming into the carpet trade and not understanding the service that is required by the retailers. What’s the best thing about the carpet trade? I have enjoyed the overall camaraderie - the loyalty from retailers and sales forces. What’s the worst thing about the carpet trade? The people who come into the trade and think they know it all. Will more things change in the next 10 years than have changed in the last 10? Without doubt I hope for the better.

What was the most fun you’ve had in your career? I have been very fortunate to meet some great characters in the industry - people like Ken Smart, Gareth Hughes, Simon Dutfield and Robin Oakes to name but a few. What will you miss most about the flooring trade in retirement? The many friends I have made many of whom I hope to keep in contact with. What are you most looking forward to not doing in the future? Driving up and down the M5. What are you most looking forward to doing in the future? Spending a lot more time with my wife Nicky, daughter Lorna, my son in law and my grandchildren. I almost forgot golf, and the occasional glass of Merlot. If you hadn’t ended up in this industry, what might you have done? Played professional Rugby Union - the game I loved in my younger days and the game which these days bring rich rewards! How long is ‘too long’ to work in the flooring industry? NEVER!!

“Manufacturers and retailers need to work together to promote proper pricing on all products that they sell.” from The Stocklists

What do manufacturers need to do better? Manufacturers need to keep ranges moving forward with new colours and designs must keep up to date with fashions.

July 2012 63


Winning weaves Co-sponsored by Jacaranda Carpets and WovenGround, the annual GoodWeave Student Design Competition has been won by Silvia Civati, a first year Textile Innovation & Design student at Loughborough University. The judging took place on 23 May 2012 when judges Giles Kime, Deputy Editor of Homes & Gardens, Ryan Kohn of Living In Space, Lucy and Richard Meager of Jacaranda Carpets and Paul Vowles of WovenGround deliberated over designs from over twelve different universities. The judges were unanimous in selecting Silvia’s design as the best interpretation of this year’s brief. Entrants were asked to take their inspiration from illustrations, patterns, textiles and ceramics from the 1960’s and 70’s when creating an original retro style rug of their own. Silvia’s winning rug is inspired by the iconic Egg chair using an outline drawing layered in a successive pattern, almost like using a Spirograph – the old 70’s geometric drawing toy. As a prize, Silvia receives a design fee and her design will be made into a high quality rug, handknotted in silk and wool, which will be unveiled at Decorex International in September and subsequently for sale through Jacaranda Carpets and WovenGround. GoodWeave UK runs the annual Student Rug Design Competition to encourage young designers to consider the importance of ethical manufacture, from the very start of their careers and thereby highlight GoodWeave’s work to end exploitative child labour in the rug industry.

Lowering damp The TacFast mechanical fix system is for contractors and specifiers looking to save time and money when installing floorcoverings while still achieving excellent results. Transforming the installation practice for a variery of floors, TacFast is also an incredibly effective damp-proof membrane. Featuring a unique interlocking disc and plate system that sits above the subfloor and a hook and loop fastening system that securely affixes the floorcovering to the TacFast surface, removing the need for adhesives or complex subfloor preparation, this innovative installation system really does keep costs down. One of the major benefits of TacFast is that it acts as a damp-proof membrane, effectively preventing any damp from seeping into the floorcovering and eliminating any future problems. The polypropylene construction of the TacFast LocPlate plates will not react with damp concrete subfloors or indeed water, and the individual plates act as a moisture and vapour barrier. Any surface dampness migrating through the concrete will condense underneath the polypropylene layer, preventing any further damp from oozing through. Most importantly, mould or mildew is very unlikely to generate underneath the TacFast system, as there will be limited or no airflow. Suitable for use with many different types of floor, including wood, laminate, ceramics, natural stone, LVT and carpet tiles, TacFast provides the ultimate flooring installation solution. T 01527 919891

Carpet recycling conference Carpet Recycling UK’s fourth Annual Conference opens in Birmingham on July 11th with a packed programme providing information and inspiration for all sectors of the carpet waste supply chain, including presentations from leading American carpet recyclers. The conference is aimed at organisations seeking outlets for their carpet waste as well as carpet manufacturers and firms interested in new recycling technologies. A new format features three parallel ‘breakout’ sessions in the afternoon allowing attendees to select the most relevant talks for them. Topics will include waste prevention/redesign, reuse, recycling and energy from waste (EfW). Up to 100 delegates are expected at the event, which is organised by resource recovery specialists Axion Consulting. Axion manages Carpet Recycling UK, the industry-backed association for recycling and reusing waste carpet. CRUK Co-ordinator Jane Gardner of Axion Consulting comments: “Our fourth annual conference once again builds on our previous successful events and demonstrates the significant growth of the carpet recycling network in the UK over the past year. Delegates have tremendous opportunities to learn about available and emerging technologies for carpet recycling.” T 0161 440 8325 64 July 2012


from The Stocklists

July 2012 65

You can create a carpet website for your business in

5 minutes. We’ll have it online for you within

5 days.

If you don’t like it, it will cost you


If you do like it, it will cost you

£390 + £90/year. Fill out a form for five minutes and we’ll have a good-looking flooring industry website online for you within 5 days*. Then you can update it, add to it or ignore it for ever! Flooring stores don’t generally need anything too fancy – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking if you look professional. The Floorsites package from The Stocklists offers: G

7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.


Instant online editing – if you can type, you can customise these pages yourself anytime to add latest offers and news… or leave them as they are – we put all your contact information in there anyhow.


Choose photos from our library to make your site unique – or upload your own images.


Link to Google Maps – let visitors find you quickly and see where to park


Auto-email form to let customers contact you direct

* The site takes a bit longer to set up if you already have a website or address. A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT). Check out what your site would look like at or contact David Spragg at or call 01845 573241.

NO OBLIGATION ‘TEST DRIVE’... We set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose! 66 July 2012


Stocklists Classified The



Sales Agents Required IMPEX IDEAS LIMITED are importers and suppliers of Rugs. We require well connected self-employed Sales Agents to promote our range of rugs in all territories throughout UK and Europe. You should have a proven track record with a sound wholesale and retail base in the Area. We are offering excellent commission. Please contact Mr Akhtar on 07769115787or Email:

Floorsites Plug-in an ‘instant’ flooring industry website branded for your store or business for just £390 set-up + £90 per year Check out our dummy site at Contact David for more details:

AGENTS REQUIRED Simply Rugs have been supplying Carpet and Furniture Retailers for 20 years. We require successful agents to promote our range of heatset and wool rugs in territories nationwide, including Home Counties, London, East/West Midlands, North East and other areas. We offer high rates of commission. For more info, please contact Nick Clinch on 01264 352218 or email

Advertise here! Call Diane Martin on 01482 659396



FOXISuper Plus The Rug Tamer! Keeps Rugs In Their Place

SPECIAL OFFERS Shaggy Rugs 45mm Pile Height - Acrylic Yarn with Latex Back - Anti Slip

120 cms Circular 120 x 170 cms

£12.95 £17.95

Assorted Colours - Subject Unsold Ref: SL/512

Selected Rug and Matting Ltd 020 7407 8471 -

COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321

In an independent survey which asked 450 retailers which of the nine trade titles they actually read, our magazine came top of the pile. Thank you!

from The Stocklists

July 2012 67

The Stocklists - July 2012  

The UK's favourite magazine for retail flooring

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