The Stocklists Wool Week - October 2014

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The Campaign for Wool - a showcase of quality

Westminster from Victoria Carpets Ltd.

Castle Twist from Manx

In a palette of eighteen sophisticated shades from the subtle almond hints of Clarence and the warm smooth gold of St James, to the pizazz of Westminster, a rich red, through to the elegant shades of grey with brown undertones in Kensington and Chelsea. Available in two exceptional qualities Premium and Platinum, this luxurious tufted velvet blends the durability of man-made fibres with the resilience, beauty and comfort of wool.

This enduringly popular range continues to work well due to the versatile combination of weight options. Castle Twist is hard wearing, smart looking and with the mix of 12 earthy colours it makes an easy choice.

T 01827 831436 www.manxcarpets.co.uk

T 01562 749 300 www.victoriacarpets.com

Shear Classic from Bronte

Bloomsbury & Harrow by Telenzo

Shear Classic is manufactured by Bronte on the only machine of it's kind in the UK and creates a hand tufted style product with a random,non directional finish. It is then tip sheared to produce a cut & loop effect. 100% New Zealand wool (4 ply) is used and is available in 3 pile weights. 2000g/m2 (59oz/yd), 2500g/m2 (74oz/yd) and 3000g/m2 (88oz/yd). All qualities are recommended for all domestic areas (excluding conservatory) and contract areas.

Shear Classic is available in any colour via the special dye service and in any width up to 4.65m. Pictured above is 2500 China Clay.

The array of garden squares in Bloomsbury formed the inspiration for a beautiful textured loop in 100% 3-ply New Zealand wool, showing a subtle checkered pattern. Bloomsbury’s sister range, Harrow, is the tip sheared version of Bloomsbury.

Tip shearing the highest of the loops has resulted in a subtle stripe that gives Harrow a unique loop and velvet look and feel.

The six natural colours in which both carpets are available, are elegant and perfect for any sophisticated interior. Bloomsbury (pictured 149 Ash) and Harrow come in both 4m and 5m width.

T 01422 374417 www.edeltelenzocarpets.co.uk

T 01282 862736 www.brontecarpets.co.uk

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FlooringNews

The Campaign for Wool - a showcase of quality

Lakeland Herdwick by Brockway The uniquely characteristic Lakeland Herdwick is a heavy duty carpet range of pure distinction. It is the only textured loop pile carpet to use Herdwick wool, one of Britain's hardiest and rarest breeds of hill sheep. This naturally contemporary carpet is a 100% British wool product and features 18 natural tone colourways in two original designs. Highly durable and versatile, it is available in 1m, 4m and 5m broadloom.

T 01562 828200 www.brockway.co.uk

V&A Twist by Ryalux Made from the finest New Zealand wool,V&A Twist’s newly refreshed 70 colour palette is inspired by the Jewellery Collection at the Victoria & Albert Museum, London.This feature rich premium quality twist is Ryaguard Stain Protected, Ryaprotect Mothproof Treated, and available in any width to 5 metres.

Offered in two weights, Kings (50oz) and Queens (40oz),V&A Twist offers heavy domestic performance, with the luxurious look and feel that Ryalux is renowned for.

T 0161 762 3030 (option 1)

www.ryalux.com

Home Counties by Cormar

Quirky B by Alternative Flooring

Made from 80% pure new wool, Home Counties plains and heathers are premium quality tenth gauge carpets in two pile weights (42oz and 50oz), making them ideal for high traffic areas.

Cormar’s Home Counties plains uses bright New Zealand Wool to create 18 clean solid shades, and 12 new plain colours, promoted under the Wools of New Zealand brand. Heathers offers 14 natural heather hues in British Wool, designed to complement any interior décor scheme. Both ranges are available in 4m and 5m widths.

Colour featured is Home Counties Heathers 50oz – Nougat

Quirky B is a new patterned wool carpet collection with collaborations with British designers Ashley Hicks and Margo Selby and woven on traditional carpet looms in the UK.

T 01204 881234 www.cormarcarpets.co.uk from The Stocklists

Available in 3.66m wide axminster with the runners in 69cm widths, the composition is luxurious yet hardwearing 80% wool and 20% nylon with a woven jute backing. The Fair Isle runner from the Margo Selby for Alternative Flooring is an exhibit at the Campaign for Wool’s show during Wool Week.

T 01264 335111 www.alternativeflooring.com

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The Campaign for Wool - a showcase of quality

Boho Collection from Ulster Carpets

Oasis by Lano

Boho Collection is the epitome of style. The “vintage” designs are an ode to all things retro, reworked to create contemporary, practical axminster for the 21st century. Each of the five designs offer their own quirky personality, brought together by the soft pastel shades of the “heritage” colour palette to create a unique and stunning collection. Made from hardwearing 80% wool / 20% nylon mix, this collection has been manufactured to last as long as the iconic designs which inspired it. This combination ensures a luxurious feel which is suitable for heavy domestic wear.

In a beautiful chunky loop, Lano’s Oasis brings the natural charm of 100% wool carpet in a collection of 20 exquisite shades, including on-trend greys ranging from charcoal through to silver and delightful natural tones. Available in both four and five-metre widths, Oasis can bring the warmth, underfoot comfort and the gorgeous look of wool to homes of all sizes.

T 00800 5266 5266 www.lano.com

T 028 38334433 www.ulstercarpets.com

Padstow by Brintons

Timorous Beasties by Brintons

The brand new Padstow carpet collection is fresh, modern and flexible, with patterns from pop art in polka dots and geometrics and a palette influenced by the seaside, in soft ice-cream shades of blue, pink and spearmint, balanced by subtle greys.

Noted for their surreal and provocative textiles and wallpapers, the award winning Glaswegian design house Timorous Beasties challenge traditional conventions with their use of illustrative insects, plants, birds and butterflies, wood grain and leaves.

Making a bolder statement, one Padstow pattern, a pin dot, also comes in a shade inspired by Pantone’s colour of the year – Radiant Orchid – plus a bright yellow and green. These chic playful patterns create an uplifting mood and the variety of colours allow the designs to work in any room of the house.

T 0800 505055 www.brintons.net

Inspired by popular Timorous Beasties designs, the Brintons collection is a mixture of large scale elegant designs - from the dense use of solid geometric texture and floral shapes of Linen Damask to the gentle meandering sprawl of the Ruskin Butterfly, with its delicate organic background texture.

T 0800 505055 www.brintons.net

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FlooringNews

The Campaign for Wool - a showcase of quality

Urban Collection by Thomas Witter

Gemini by Cavalier

Urban Collection is a stunning collection of 3-Ply 100% British Wool loop pile carpets that combine 3 stripes, 6 plains and 8 two- tone co-ordinates. Urban Collection is a quite magnificent ‘hi-style’ floor covering in vibrant colours that make it a great choice for use all around the home. With the plains available in 4m +5m widths and the stripes and co-ordinates available in 1m, 4m & 5m widths, this truly contemporary product can add an elegant touch throughout the home. This product is guaranteed mothproofed for 10 years.

As the colour names, taken from famous twins in Greek mythology suggest ‘Gemini’ is an inseparable match of tone & texture, flair & quality. As part of Cavalier Carpets ‘Couture Collection’, Gemini uses the finest wool blend yarns in a unique synthesis of velvet and twist, which work in harmony to create a carpet that is far from plain.

T 01429 892537 www.thomaswitter.com

A dozen carefully selected, subtle hue combinations will offer something uniquely different to the discerning homemaker with an eye for style.

T 01254 268 000 www.cavaliercarpets.co.uk

The Tartan Collection by Hugh Mackay

Atlas by Balta

Whether it’s a chic apartment overlooking the Shard or a country retreat a tartan never looks out of place. The Tartan Collection by Hugh Mackay Carpets is a stunning range of 30 traditional and contemporary tartan designs, from the wonderfully muted tones of Ben Lawers to the vibrant scarlet of Royal Stuart there is a design to complement all colour schemes.

Six designs are made from 100% Natural, undyed British Wool and the remaining 24 are 80% British Wool, woven in superior quality 8 row Axminster, this range is available in 4.00m width.

For many the epitome of wool carpet, this delightful 100% wool Berber loop brings that unmistakable natural look and feel, with Balta Broadloom’s excellent value and superb quality. Atlas comes in eight natural tones ranging from warm cream through to pale grey, each with the telltale flecks of a true Berber quality.

Using British Wool for a premium appearance, appearance retention and durability, this is for homes wanting the look and feel of wool, but that also have a keen eye on cost. Available in four and five-metre widths and with a pile weight of 1,000g/m2.

T 01429 892555 www.hughmackay.com

T +32 5662 2211 www.baltagroup.com

from The Stocklists

October 2014 59

The Wool Workshop - selling benefits Wool carpets are close to the heart of the UK consumer but with prices rising and increasing competition from synthetic fibres, wool has to work a little harder to justify premium pricing. Here’s our ‘Wool Workshop’ - a selling aid to help to trade consumers up to premium products by selling the benefits of natural fibre.

PRACTICAL Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability.

The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.

INTERNAL ENVIRONMENT Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.

COMFORT Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.

SAFETY Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.

ECO/ENVIRONMENTAL Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpet production.

Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.

Royal Borough by Axminster

Esprit Accents from Penthouse

Royal Borough is the latest 100% wool woven carpet from Axminster Carpets which expands their portfolio of beautiful, British, natural wool carpets, showcasing its passion for both innovative weaving techniques and striking modern designs.

This deep pile luxury carpet made of finest British Wool offers 12 plain delicate shades in its Esprit range, complemented by 12 tasteful pastel heathers in the Esprit Accents range.

Royal Borough is made from carefully sourced British sheep wool and woven in Axminster, Devon. The Royal Borough Wilton range features three different types of yarn in a variety of designs and colourways, showcasing wool’s versatility in design and manufacturing. Shown above is Windsor in Itschner Light Grey.

Manufactured with 1/10th Gauge fine construction, this 75oz sumptuous carpet comprises of 80% wool, 10% nylon and 10% polyester and is suitable for extra heavy domestic use. Available in 4.00 & 5.00m widths.

T 01706 341231 www.penthousecarpets.co.uk

T 01297 630630 www.axminster-carpets.co.uk 60 October 2014

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