The Stocklists - September 2009

Stocklists

SL Cover September 09

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The

7 September 2009

with

FlooringNews

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

SL Cover September 09

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UNMISSABLE 3 new launches for top value

Our exciting new launches at Harrogate include a modern saxony, a textured polypropylene twist and a contemporary heather - all set to be show-stopping ranges in their own right.

The new ranges are available now in books, wooden lecterns and our popular modular displays. See them for yourself alongside our unrivalled range of best-sellers offering maximum value at every price point.

Read more about these ranges on page 50 inside and visit us at:

Stand B18

NATIONAL FLOOR SHOW HARROGATE - SEPT 8-10

Come and tick all the boxes: aQuality aChoice a Availability aService aPrice

Regency Carpets are a leading UK manufacturer Distributed by Furlong Flooring.

Ask your representative for details or see page 23 of The Stocklists for our full contact information.

SL Front September 09

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The UK’s must attend event for the entire flooring industry

Stocklists

8th - 10th September 2009 • Harrogate International Centre

For more information please visit:

www.nationalfloorshow.co.uk

NFS09 30x185mm.indd 1

The

THE UK’S TOP FLOORING NEWS AND DATA SERVICE Page No.

Index

Contact No.

Price List date

Monthly ‘Stocklisters’ shown in BOLD

© ADORE FLOORS ...................................................33,45 ............0845 602 1881 .........—....................... s AFS ...........................................................................16..................020 H AXMINSTER

7 September 2009

18/5/09 15:11:40

Published by Mayville Publishing Co Ltd, 219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Manager: Diane Martin diane@mayvillepublishing.co.uk Publication Manager: David Spragg. Founded by Roy Spragg in 1973.

FlooringNews National Floor Show PREVIEW

All set for a spectacular show

A whole lot is happening at Harrogate.........29-50

8805 8620 .........April 2009.........

CARPETS.........................................51,59 ............01297 32244.............—.......................

H BRADFLOR...............................................................38..................01274

733245 ..........—.......................

= BRITISH WOOL ..............................................29,65 ............01274 688 666 .........—.......................

H BROCKWAY H BRONTE

CARPETS LTD. .................17..................01562 828200 ..........Dec 2008 .........

...............................................................18,41 ............01282 862736 ..........—.......................

o CARPENTER ......................................................42..................01457

s COLUMBIA

FLOORING .............................19..................0208 443 3322 .........—.......................

H CONTEMPORARY H DIAMOND

LIFE........................................31,49. ...........01254 296829 ..........—.......................

KEY......................................................37..................0208 539 7322 ........—.......................

o DICKINSON H DYNE

861141 ..........—.......................

MOORE ..........................................36..................01474 353573 ..........—.......................

CARPET TILES ............................................65..................0161 877 8877 .........—.......................

TELENZO................................................24..................01422 374417 ..........—.......................

H EDEL

n F. BALL .......................................................................39..................01538

361633 ..........—.......................

n FITA ............................................................................68..................01159

506836 ..........—.......................

n FLOORTRAIN .........................................................43..................01709

780505 ..........—.......................

s FLOORING

ONE ...................................................61..................0121 683 1427 .........—.......................

n FLOORWISE .......................................................11,BC ...........01509 H FURLONG

673974 ..........—.......................

FLOORING .................................22,23 ............01772 696787 ..........July 2009 ..........

H HECKMONDWIKE ................................................35..................01924 s LITTNER

410544 ..........—.......................

HAMPTON...................................—..................0208 520 8474 .........—.......................

H MOHAW K ............................................................25..................01480 n NICF...........................................................................68..................0115

479830 .........—.......................

958 3077 .........—.......................

s R ACKHAMS........................................................26..................02085319225............July s SOLENT

s

UK LIMITED.........................32,40 ............01207 591176 ..........—.......................

FLOORING DISTRIBUTORS .........28..................0845 341000.............July 2009............

SUPERTEX FURNISHING LTD.............—..................01772 457070 ..........—.......................

nT n

841467 ..........—.......................

MAKE-OVER ...............................................55..................+31 40208 6222 ......—.......................

n STAIRRODS s STS

2009............

WHOLESALE CARPET ..............27..................01243 774623 ..........Sept/Oct 2009

n STAIN-SHIELD.........................................................44..................01372 n STAIR

& E DISPLAY GROUP ............................57..................0121 585 7600 .........—.......................

THE ESTIMATORS.................................................44..................01782 566626 ..........—.......................

H TRENDYTUFT .........................................................54..................01274 n TRIPLE

New dawn over Dartmoor

OF KIDDERMINSTER. ........20,21 ............01299 827477 ..........Aug 2008 .........

H CARPETS

855080 ..........—.......................

KING...........................................................3 ....................01274 582056 ..........—.......................

n WOOLSAFE

ORGANISATION ...............4,5.................01943 850817 ..........—.......................

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

Classified and recruitment advertising ..............pages 74 and 75

Feature: Axminster re-invents itself...........51

Cormar drives for Britishness

Market leader promotes patriotism............................................................34

Ryalux returns to its roots

Launch of William Classics tributes Bill Lomas.........................................36

Heather ready for Regency

Furlong focuses on Trident Heather to capture market ........................50

The net or not? The debate continues...

An online retailer responds to High Street hostility ..............................64

Ideas and inspiration

Flower on Flooring: The impact of R&D on product development....62

Image-conscious consumers are design led

Voice: Bridgette Kelly of British Wool .........................................................69

The British Wool Column

Rolling out the new retailer promotion.....................................................67

FlooringFactsheets

Woolsafe: the carpet care guide...................................................4-5 Carpet trouble-shooter....................................................................6-7 Pattern book .........................................................................................8 Wholesaler Distribution Directory ..........................................9-11 Carpet Company Directory .....................................................12-13 Carpet types .......................................................................................14 Underlay...............................................................................................15 ISSN 0950-5024  Mayville Publishing Co. Ltd. 2009 Issue: 413 Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

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Flooring factsheet Carpet care guide from WOOLSAFE The WOOLSAFE Mark has gone Green!

The WOOLSAFE Organisation has teamed up with ecolabelling authorities Green Seal and EcoLogo in North America, to enable those WOOLSAFE approved products that are ecologically responsible to be recognised and promoted as such.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Regular Maintenance

Regular cleaning will extend the life of a carpet and maintain its appearance.Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible, preferably the moment they occur.

Periodic Cleaning

When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company.

If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE- approved products. Look for this mark on the bottle or package: WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

General Rules for Spot Removal • Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth • Scoop up or scrape off solids

Chemspec Europe is one of the first WOOLSAFE Licensees in the UK to have a ‘green’ product certified. It is expected that other products will follow shortly.

For the widest range of WOOLSAFE approved products www.chemspec-europe.com

4

• Try to identify unknown spots prior to treatment – if unsure, use solvent first • Always work from the edge of the spot inwards • BLOT, do NOT ru b

• Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed carpet tiles • When using solvents always ensure there is plenty of fresh air ventilation • Always thoroughly rinse out water-based spotters with clean water • Dry the spot, if possible, with a hair dryer

Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats

The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil.They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.

Protective treatments Many carpets come with a protective fibre treatment to reduce problems with staining and soiling.These treatments, while effective in many ways, are not bullet-proof and will eventually wear off. Quick response to spills and regular cleaning is still required.

Carpets that have no protector applied by the manufacturer can be treated after installation on the floor by a WOOLSAFE accredited carpet cleaning company. (To find the nearest WOOLSAFE Certified Operator in your area visit our website: www.woolsafe.org and go to the PRIVATE HOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE mark, it is not endorsed by most carpet manufacturers!

Treatments 1.

2.

3.

4.

5.

6.

7.

8.

9.

Blot with white kitchen roll or paper tissues Vacuum clean Cold water

Warm water

WOOLSAFE-approved carpet shampoo solution (diluted) WOOLSAFE-approved spot remover for water-based stains

WOOLSAFE-approved spot remover for greasy/oily stains

Absorbent paper or paper tissue and hot iron

Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol) 13. Rub with a coin

14. Rub gently with coarse sand paper 15. WOOLSAFE- approved disinfectant or deodorizer 16. Rust remover 17. Carpet re-colouring kit

(Treatments used by professional carpet cleaners)

THE STOCKLISTS September 2009

m

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maintenance • cleaning • spot removal • protection • inspection Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet.

They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners.They can carry out or commission tests where required, and will provide comprehensive reports.

To contact an inspector in your area call 0800 731 5688, email: inspector@woolsafe.org, or visit: www.woolsafe.org It is best to engage the services of a professional carpet & upholstery cleaning / Private Householder / Registered Inspectors company.To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company.

For information These companies are fully trained, have On a WOOLSAFE Certified Carpet Cleaning been in business for a considerable Company nearest to you, length of time, are members of one or more recognised A free copy of the Directory of WOOLSAFE Certified professional trade associations related to the cleaning Professional Carpet Cleaners, industry and have a reputation for top quality service. And A free copy of the Directory of Registered Carpet they use only WOOLSAFE-approved cleaning agents on Inspectors, your wool carpets and rugs!

• •

WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk

Home of the Legendary Cleaning Product - Carpet Power www.ozkleen.co.uk

Life inspired cleaning innovations www.bissell.com

•

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years.

contact:

The WOOLSAFE Organisation 49 Boroughgate, Otley, LS21 1AG, Tel: 01943 850 817 E-mail: info@woolsafe.org or visit: www.woolsafe.org

Difficult Spots Spot or stain

Spot or stain

Try 1st Try 2nd Try 3rd

Burn/scorch marks

5

6

Butter

13

14

Candle wax

7

5

Chewing gum

8

7

Chocolate/cocoa

9

Cola

5

7

6

Cream

3

5

6

Egg

7

5

Floor wax

5

6

Fruit juice

7

5

Gravy and sauces

3

5

Herbal tea

5

6

Metal polish

3

6

Mustard

5

Oil and grease

5

6

Paint (emulsion)

7

5

Shoe polish

3

5

Tea

7

5

3

5

THE STOCKLISTS September 2009

3

Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 Bleach

Easy Spots Blood

• Or just advice on anything to do with carpet care,

C/heating radiator fluid

3

17

5

6

Felt-tip pen

4

6

7

5

Ink (ballpoint pen)

3

6

5

Milk

7 5

15

Paint (oil)

10

Soot

16 5

2

Urine (fresh stain)

7 15

Vomit

Coffee

Furniture polish

7 or 11 12

Glue/adhesive (plastic base)10 Ink (fountain)

6

6

The Clean Carpet you Expect... the Service you Deserve www.servicemaster.co.uk

Environmentally Aware for Superior Carpet Care www.envirodri.com

16 5

11

Lipstick

12

Nail varnish

4

Rust

11

Tar (asphalt)

6

Urine (old stain)

3

5

6

15

Red wine

5

6

1

6

15

These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk

British Wool makes a Better Carpet... Naturally www.britishwool.org.uk This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.

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Flooring factsheet Carpet trouble-shooter COLOUR MATCHING

Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.

This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching.

N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match.

For further information please check with the manufacturers recommendations.

SAMPLES

The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

The original carpet tile

SHEDDING

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.

The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.

PULLED LOOPS

This information is given by responsible manufacturers to help you help your customer to make an informed choice.

6

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.

• shedding • pulled loops

SPROUTING

Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.

SHADING

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

STATIC

Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc).

The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions.

Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

FADING ON WOOL

Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected.

Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair.

Wool is after all animal hair.

Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics.

A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

THE STOCKLISTS September 2009

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• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

PILE REVERSAL (SEE SHADING)

Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

INDENTATIONS

When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.

It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc.

The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet.

The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

THE STOCKLISTS September 2009

FLATTENING

Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

SOILING

Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Spillages

- Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.

Shampoo - if incorrectly applied, can leave

sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil

carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuumdrawn through poorly fitted floorboards.

Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action.

In such installations, the use of a lining paper is essential as a preventative measure.

T HE R EGENCY

Collection

It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

INSTALLATIONS

Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.

7

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The Stocklists Pattern book changes The month s changes are brought together on one page so that pattern books can be quickly up-dated.

4 New ranges/designs

Manufacturer

6 Withdrawn ranges/designs

AFS BROCKWAY CARPETS OF KIDDERMINSTER CAVALIER EDEL TELENZO FELLS 4 TRIDENT 4 DEVOTION 4 SPECTRUM

FURLONG LITTNER HAMPTON LTD LOUIS DE POORTERE MOHAWK RACKHAMS SOLENT

6 AUTUMN LEAVES in BALTA 6 LIMELIGHT COLLECTION in DOMO 6 GALAXY in TAPIBEL 6 MIRAGE in BEAULIEU 4 NATURAL ACCENTS, BERBER STRIPES in VICTORIA 4 CHISLEHURST in LANO 4 PRIMO ULTIMA in VICTORIA

STS SUPERTEX

Wholesaler index Wholesaler

Page

Telephone

Price list date

0208 805 8620

April 2009

19

0208 443 3322

—

—

01977 662211

—

—

0208 520 8474

—

s RACKHAMS

26

02085 319225

July-Sept 2009

s SOLENT

27

01243 774623

Sept/Oct 2009

28

0845 341000

July 2009

—

01772 457070

—

16

s AFS s COLUMBIA s FELLS

CARPETS

s LITTNER

s STS

FLOORING

HAMPTON

WHOLESALE CARPET CO. LTD

FLOORING DISTRIBUTORS

s SUPERTEX

FURNISHING

Regional Wholesale Distributors Directory See pages 9 - 11 for the Directory and page 73 to apply for a listing 8

THE STOCKLISTS September 2009

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Page 9

Are you a Wholesaler?

If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory

National Fells Carpets Goole 01977 662211

fellscarpets@aol.com www.fellscarpets.co.uk

North East

Carpet & Flooring Gateshead Gateshead 0844 824 3121 enquiries@cfgateshead.co.uk www.cfgateshead.co.uk

Headlam Floorcovering Dist Gateshead 0191 487 7787 newcastle.sales@headlam.com www.headlamnewcastle.co.uk

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets. co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

North West

Dyne Carpet Tile Company Manchester 0161 877 8877 info@dynecarpettile.com www.dynecarpettile.com John Evans Ltd Manchester 0161 368 2563 Fax: 0161 368 3039 Mobile: 07850 935301 Kellars Ltd Stockport 0161 443 0970 sales@kellars.co.uk

Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk

Supertex Furnishings Lancashire 01772 457070

sales@supertexfurnishing.co.uk www.supertexfurnishing.co.uk See page 28 for details

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets. co.uk www.vanguardcarpets.co.uk

Walkwell Flooring Supplies Manchester 0161 786 6800 salesenq@walkwell-flooring.co.uk www.walkwell-flooring.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

Yorkshire FM Birch Ltd Sheffield 0114 243 1230 info@fmbirch.co.uk www.fmbirch.co.uk FM Birch Ltd Leeds 0113 270 5818 info@fmbirch.co.uk www.fmbirch.co.uk

Marketex Ltd Huddersfield 01484 865555 anyone@marketex.sagehost.co.uk Wilkies Pudsey 0113 290 5566 wilkies@mcd.co.uk www.wilkies-sales.co.uk

THE STOCKLISTS September 2009

Midlands

Carpet & Flooring Birmingham Birmingham 0121 421 9131 cfenquiry@cfbirmingham.co.uk www.cfbirmingham.co.uk

J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com

STS Flooring Distributors Watford

08454 342000 sales@stsflooring.co.uk www.stsflooring.com see page 27 for details

Supertex Furnishings Leyland Tel: 01772 457070

sales@supertexfurnishing.co.uk www.supertexfurnishing.co.uk See page 28 for details

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets. co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

East

Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk

STS Flooring Distributors Ltd Cambridge Tel: 0845 342000 sales@stsflooring.co.uk www.stsflooring.com See page 27 for details

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets. co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

South East AFS Middlesex 020 8805 8620

info@afsenfield.co.uk See page 15 for details

Allied Furnishing Supplies Ltd Enfield 020 8805 8620 info@afsenfield.co.uk Bedec Products Dunmow 01279 876657 info@bedec.co.uk www.bedec.co.uk

Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk

Bryan & Clark London 020 8969 9933 sales@bryanandclark.co.uk www.bryanandclark.co.uk

Campbell Marson & Co Ltd London 0871 222 7292 pippa@campbellmarson.co.uk www.campbellmarson.co.uk Carpet & Flooring London Camberley 01276 672100 enquire@cflondon.co.uk www.cflondon.co.uk

9

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Are you a Wholesaler?

If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory

South East continued

Lambeth Dixon Sudbury 01787 379311

Cliffords Strood 01634 299000 clifford@mcd.co.uk

Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk see page 22 for details

Civil & Industrial Products Ltd Stevenage 01438 235300 sales@cipltd.co.uk www.cipltd.co.uk

Columbia Flooring Middlesex 020 8443 3322

sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 18 for details

Contemporary Trade Flooring Ltd Aylesford 01622 717666 mark.ctf@btinternet.com Croft Supply Company Ltd Maldon 01621 858780

East West Timber (London) Ltd Northwood 01923 835520 Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk Florco (Thatcham) Thatcham 01635 864455 enquiries@florco-sales.co.uk www.florco-sales.co.uk

Garrod Bros Ltd Enfield 020 8805 6767 garrodbroslondon@btconnect.com Jabman Furnishings Ltd Wembley 020 8903 0099 brianjabmanrugs@btconnect.com KAS Wood Floors Sidcup 020 8309 6111

Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk 10

Laser Flooring Supplies Milton Keynes 01908 218000 sales@laserflooring.co.uk

PFC Flooring Supplies Ltd Romford 01708 378801 sales@pfcflooring.co.uk

Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk

Rackhams London 020 8531 9225

sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 25 for details

Solent Wholesale Carpet West Sussex 01243 774623

sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 26 for details Stronghold Harrow 020 8427 1727

STS Flooring Distributors Orpington/Croydon 0845 434 1000

sales@stsflooring.co.uk www.stsflooring.com see page 27 for details

Swift Flooring Supplies Ltd Reading 0118 957 4273 swiftflooring@yahoo.co.uk

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets. co.uk www.vanguardcarpets.co.uk

Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

South West

Carpet & Flooring Bristol Bristol 0117 966 798l orderenquiry@cfbristol.co.uk www.cfbristol.co.uk Christal Supplies Ltd Plymouth 01752 481695 chrisalflorsupplies@tiscali.co.uk Fitwell Flooring Ltd Redruth 01209 214344 sales@fitwell.co.uk www.fitwell.co.uk

Nutland Carpet Accessories Ltd Chandlers Ford 023 8026 7322 enquiries@nutlandcarpets.co.uk www.nutlandcarpets.co.uk

Solent Wholesale Carpet West Sussex

01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 26 for details

STS Flooring Distributors Thame (Oxford)

01844 213555 sales@stsflooring.co.uk www.stsflooring.com see page 27 for details

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets. co.uk www.vanguardcarpets.co.uk Wessex Flooring Amesbury 01980 625888

Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

Scotland

Flanagan Flooring Distributors Glasgow 0141 773 1122 info@flanagan-flooring.com www.flanagan-flooring.com Fyfe & McGrouther Glasgow 0141 552 4966 glasgow.029@decco.co.uk

Wales

Carpet & Flooring Bristol Bristol 0117 966 798l orderenquiry@cfbristol.co.uk www.cfbristol.co.uk

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets. co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

Ireland

DF Ross & Sons Ltd Belfast 028 9068 1111 info@dfross.co.uk Floorplan (N.I.) Ltd Co Armagh 028 3834 2126 jjrmurtagh@hotmail.com

John McMurty & Company Ltd Carrick Fergus 028 9337 0800 Spectrum Building Products Co Down 0870 163 0068 sales@spectrum.co.uk www.spectrum.co.uk

THE STOCKLISTS September 2009

SL Front September 09

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Page 11

floorwise National Network of Floorwise Distributors 15 Acorn Carpet Accessories Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 1 C. K. Davie Ltd Aberdeen Tel: 01224 820077 Fax: 01224 822344 2 C. K. Davie Ltd Dundee, Fyfe Tel: 01382 226533 Fax: 01382 226544

19 Fitwell Flooring Ltd Redruth, Cornwall Tel: 01209 214344 Fax: 01209 21162 18 Fitwell Flooring Ltd Newton Abott, Devon Tel: 01626 835935 Fax: 01626 834334

12 Floorwise D & J Ltd Southam, Warks Tel: 01926 814922 Fax: 01926 817899

5 Floorwise (North East) Ltd Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116 9 Floorwise Ltd Dublin 12, ROI Tel: 00 353 (0)1 4299455 Fax: 00 353 (0)1 4298529

4 Floorwise Ltd Northern Ireland Tel: 00 353 (0)1 4299455 Fax: 00 3531 (0)1 4298529 8 Lee Floorstok Ltd Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241

7 Lee Floorstok Ltd Manchester Tel: 0161 231 8080 Fax: 0161 231 8787

6 MCA Floorwise Ltd Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852

1 2

13 Mytton Flooring Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888 3 Neil Smith Ltd Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623

14 Roma Flooring Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116

3 4

9

INSTALLATION ACCESSORIES

12

14 18 19

17

16

13 15

HEAD OFFICE Floorwise Group Limited Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

Award-winning Flooring Accessories

ENTRANCE MATTING

10

11

16 Salesmark Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111

11 Woodall Brothers Ltd Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629

7

8

10 RPS Flooring Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931

17 Wessex Flooring Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969

5

6

UNDERLAYS

ADHESIVES & SCREEDS

www.floorwise.co.uk • www.carpetunderlays.net www.signaturewoodfloors.com • www.siennawoodfloors.com

THE STOCKLISTS September 2009

11

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Page 12

The Stocklists Carpet Company Directory Abingdon Flooring

01274 655694

Adam Carpets Ltd Be Tu Tw W Ww

01562 829966

Associated Weavers Rw Tu

01422 431100

Avena Carpets Ltd Tu Ww

01422 330261

Axwoven Carpets Ltd Be

0121 550 5788

Axminster Carpets Ltd Ax Be Tw

Bronte Carpets Ltd Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk

+32 56783250

Balta Industries NV Tu Tw W Ww

+32 56 62 2211

Betap Tufting BV Tu Tw W

+31 383 861 060

BIC Carpets Be Tw W

+32 56 23 54 10

Bizspoke Custom Carpets Be Tw W

01924 488882

Blenheim Carpets Ax Be Tw W Ww

020 7823 3040

BMK

0113 380 5333

Bond Worth Ltd Ax

01562 745000

Brintons Ax Ww

01562 635665

Edel Telenzo’s Rembrandt

12

01562 828200 www.brockway.co.uk

Craigie Carpets Be

01294 558400 0116 284 1455

Burmatex Tu

01924 262525

Creatuft Carpets Tu W

Cadogan Carpet Co W

01562 733610

Custom Carpet Compan y Ax Be Tu Tw W Ww

01737 830301

Dan-Floor UK W

01454 858014

Carpets of Kidderminster Ax Tu sales@carpetsofkidderminster.com www.carpetsofkidderminster.com

01299 827477

Cavalier Carpets Ltd Ax Be Tu Tw W Ww Christy Carpets Tu Clarendon Carpets Tw Classis Carpets Tu W Ww Condor Carpets BV Tu

Domo International Be Pr Tu Tw W

+32 56 35 4444

+32 92 41 4511

Drury Lane Carpets Ltd Be Tu Tw W

01484 550380

01254 268000

Dutton Carpets Be

01254 672672

019078 308777

E & WE Carpets W

01562 825952

01675 433046 0870 020 1725 +31 38 4778911

Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk

01422 374 417

Enterprise Weaving Co Be Ww

01562 745030

Fells Carpets

01977 662211

Contemporary Life & Textiles Be Tw www.contemporarylife.co.uk

Cormar Carpets Ltd Brockway Carpets Ltd

800 223 6186

Creative Carpets Ltd Be Tu Tw W

01297 32244

Bajong Carpets NV Tu Tw W

Tw W sales@brockway.co.uk

01282 862 736

Couristan Carpets Ax Tu W Ww

Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk

Mohawk’s Cherbourg Check

01254 296829

01204 881 234

Ww cummings@btinternet.com www.fellscarpets.co.uk Fetcham Furnishings Ltd Tw

020 8944 6220

Brockway’s Vogue

THE STOCKLISTS September 2009

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Page 13

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W: Wool • Ww: Woven Wilton

Fletco Taepper A/S Tu W

+45 96 60 3000

Lecaflor Ltd Ax Be Pr Tu Tw W Ww Leigh Spinners Ltd Tw

Furlong Flooring

Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk

Louis de Poortere W 01772 696 787

Gaskell Tu Tw W

01827 831525

Gaskell Mackay Carpets Ltd Ax Tu Tw W 01642 242 423 Georgian Carpets Tu Tw W Godfrey Hirst (GB) Ltd Tw Halbmond Teppichwerke Be Pr Tu

01827 831430 01562 755 112 +49 037 421 420

01924 410544

Heckmondwike FB

John Lanham Watts Carpets Ax Tw Ww 01937 588511 John Evans Ltd Ax Tu Tw W

0161 368 2563

Joseph Hamilton & Seaton W Kingsmead Carpets Tu Tw W

Lano NV

01827 831400 01827 831 424

+32 56 65 4300

Le Tissage d’Arcade Ax Ww

+32 05685 4747

Tapibel NV Pr Tu Tw

01623 481 221

01942 673232

Tasibel NV Tw

+32 52 499600

+32 56 393 386

Lusotufo Tu

01388 664101

M anx Carpets Tw W

01827 831 434

Mayfield Carpets W

01706 639 866

MID NL Be

+31 38 851 8700

The Alternative Flooring Co

01264 335111

The Grosvenor Wilton Co W Ww

01562 701456

The Sultana Carpet Co Ax

01299 822300

The Wilton Carpet Co Ax W Ww

0845 296 8850

Thomas Witter UK Ltd Tu Tw

0870 1128318

Timzo Tufting Industry BV Tu +31 38 385 4477

Mohawk Europe marinagooch@mohawkeurope.com www.mohawkinternational.com Mr Tomkinson Tw Ww

01480 479830 01480 471304 01827 831 450

Tisca Tiara Tu Ww Ulster Carpets Ax Be Tu Tw W Ww United Carpets & Beds Tw W Ww

+41 71 791 0111 02838 334433 01709 732 666

Ossfloor UK

01675 433031

Penthouse Carpets Tu Tw W

01706 341231

Vorwerk

08700 104484

Phoenox Textiles Pr Tu

01484 863227

Westex Carpets Tu

01274 861334

Whitestone Weavers Ltd Ax Be Tu Tw W Ww

01429 892555

01254 676766

Roe Lee Carpets Be

Victoria Carpets Tu Tw W Ww

01562 749300

+32 56 73 57 11

Wilkies Carpets Tw

0113 307 9955

Ryalux Carpets Ltd Be Tu Tw W

0845 652 881

William Pownall Tw W

0845 652881

Sans Frontieres Ltd Be Pr Tu Tw W Ww

0844 5611977

Woodward Grosvenor Ax Tu Tw W Ww

0800 526696

Roger Vanden Berghe.NV Tu Ww

Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com

0800 78 33 712

Shaw Home Foundations Tu

01675 433 501

Bronte’s stand

Wool Classics Ax Be Pr Tu Tw W Ww

0207 349 0090

Carpets of Kidderminster’s Beaufort Court

Cormar’s Berwick

THE STOCKLISTS September 2009

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Flooring factsheet Carpet types TUFTED

With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave.To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia.

The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot.These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres.

The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.

Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set.

They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which should be heat set.The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home.

More textured variations improve the practicality of saxonies.

WOVEN

Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations.

Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface.The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through.The carpet can be sheared to create a range of cut and loop textured effects.The result is a high quality carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.

These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.

CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours).The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Twist • The popular twist carpet is the cut-pile standard.The yarn is tightly twisted and often heatset to retain this feature and the result is BONDED Tip Sheared Level Loop Tip Sheared Level Loop Sheared Level Loop a versatile, textured finish that is idealTipfor plain colours.

Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are Velve t • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have not stitched into the backing in any way. The technique is principally a level surface pile of approx 5mm to 10mm height, which is then used for commercial carpet tiles. sheared to give a smooth finish. With very little twist in the yarn, the Random Sheared Random Sheared

Random Sheared Multi-Level Multi-Level Loop Loop

Multi-Level Loop

Tip Sheared

Velvet/Plush Velvet/Plush Level Loop

Velvet/Plush Frieze Frieze

Frieze

Random Sheared

Twist TwistLoop Multi-Level

Twist BerberBerber

Berber

SaxonySaxony Frieze

Saxony Shag Shag

Shag

Velvet/Plush 14

Twist

THE STOCKLISTS September 2009

Berber

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Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale - with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

www.interfloor.com

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff.

www.interfloor.com

Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results - some manufacturers offer point-of-sale units.

Benefits

Good underlay will...

• Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet Poor or old underlay will...

• Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards

How thick?

A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad.The combination of thickness and density is all important as a thick underlay with low density may not perform well.

Typically, the thicker the underlay, the better quality it will need to be - 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber

Combination

Crumb

PU foam

Types Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention.

PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts.The foam provides excellent comfort and performance levels with lots of thickness options - and its light weight helps handling.

The product can be re-cycled again after use.

Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings).

Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface.

Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt.

Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used - which means the underlay would normally have a tog rating of 1.0.

Felt This traditional (but environmentally friendly) underlay is made from recycled fibres - wool, jute and synthetic - to create a firm, dense pad with excellent thermal insulation.

Still a very popular choice among contractors when stretch fitting woven carpets Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired

www.floorwise.co.uk

www.carpenter.limited.uk

www.underlay.com

www.texfelt.co.uk

Specialists in pre-tacked underlays, soft fibre boards & Roberts Tools. www.estillon.co.uk

www.numa-online.co.uk

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16

THE STOCKLISTS September 2009

UNDERLAYS

CARPETS NATURAL/LOOPS HIGH FLYER MARRAKESH NOMAD ZAHARA LYMINGTON

Tex Loop Natural 50/50 Nat Loop 100% Wool 3 Ply Yarn 100% Wool 3 Ply Yarn

SAXONY NOBLE Saxony ROYAL TOUCH STAINFREE SUPREME SENSATIONAL

40oz Saxony 45oz Saxony 55oz Saxony 58oz Saxony

80/20 WOOL TWIST ENTERPRISE TWIST ASPEN TWIST WESSEX TWIST

80/20 30oz 80/20 38oz 80/20 40oz

PP TWIST VIVA SALT N PEPPER STAINSAFE IMPERIAL EXTRA TWIST SPICY TWIST ELITE TWIST STAINFREE ULTRA

PP Twist PP Twist PP Twist Cut Pile Felt & Action PP Cut Pile Twist 100% PP Twist

LOOP PILE AND CORD PINCH felt + foam RAMBO RAMBO GALA CORD FB GALA CORD HB

Needle Punch Cord Loop Pile Cord AB Loop Pile Cord Felt Loop Pile Cord Loop Pile Cord

BATHROOM BOUDOIR BATHROOM NAT PASTURES

Bathroom Bathroom

CORMAR STOCKED STONE HAVEN MALABAR HEAVENLY NEW OAKLANDS NEW OAKLANDS NEW OAKLANDS PRIMO Saxony NEW HAMPSHIRE NEW HAMPSHIRE BERWICK HOME COUNTIES BUCHANAN BERWICK HOME COUNTIES HIGHLANDER PRIMO TWEED PRIMO PLUS PRIMO ULTRA

20% Wool Natural 100% Natural 100% Polyester Twist 32oz Twist 42oz Twist 50oz Twist Excellon Saxony 80/20 32oz 80/20 42oz 80/10/10 40oz Twist 42 oz Twist 80/10/10 40oz Twist 80/10/10 50oz Twist 50 oz Twist 50 oz Twist Excellon Twist Excellon Twist Excellon Twist

CORMAR CARPETS PENNINE WARWICK TOWN AND COUNTRY SALISBURY

3/5 DAYS DELIVERY 80/20 40oz 80/20 50oz 80/20 60oz 80/20 60oz

Roll Size

Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGE ELITE 11 m2 129lb Textured Rubber Underlay Waffle Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber Underlay COLOURS RED 11 m2 135lb DYNAMICS 11 m2 118lb Textured Rubber Underlay Textured Rubber Underlay NEW SUPREME 11 m2 115lb WILLOW GREEN 15 m2 90lb Waffle Rubber Underlay Waffle Rubber Underlay CRUSADER SUPREME 15 m2 100lb DUO 15 m2 60lb Waffle Rubber Underlay UNBRANDED TREADAIR SPONGE RUBBER AFS GOLD 15 m2 95 lb Rubber Underlay Rubber Underlay AFS SUPER 15 m2 80lb AFS STANDARD 15 m2 60lb Rubber Underlay PE UNDERLAYS GRAPHITE

14.4 m2

Light Weight PE

WOOD FLOOR UNDERLAYS BOARDWALK 15 m2 TIMBERMATE EXCEL 15 m2 SONIC GOLD 15 m2 COMFORT SILVER 15 m2 ACOUSTICA WHITE FOAM 15 m2

3.75mm 3.75mm 3mm 3mm 2mm

23dB Moisture Barrier 23dB Moisture Barrier 20dB PE Foam/Foil Overlap 18dB PE Foam + Foil PE Foam

PU UNDERLAYS COMFY LUXURY

15 m2 15 m2

8 mm 10mm

British Made PU British Made PU

TREDAIRE PU UNDERLAYS BRIO 15 m2 ZEST 15 m2 SOFWALK 15 m2 DREAMWALK 15 m2

8mm 10mm 9 mm 11 mm

Tredaire PU Tredaire PU Tredaire PU Tredaire PU

CARPENTERS PU UNDERLAYS DEEPSTEP 15 m2 11mm RICHSTEP 15 m2 9mm SUPER GREEN STEP 15 m2 10mm GREENSTEP 15 m2 8mm

PU Underlay PU Underlay PU Underlay PU Underlay

CARPENTERS CONTRACT UNDERLAYS FIRMSTEP 15 m2 7mm Contract PU POWERSTEP 15 m2 9mm Contract PU MARINESTEP 15 m2 7mm Contract PU IMO Rated DURALAY CONTRACT UNDERLAYS TREADMORE 11 m2 8mm SYSTEM 10 11 m2 10mm SUPER DURALAY MK 111 15 m2 6.75mm DURAFIT 650 15 m2 6.5mm DURAFIT 500 15 m2 5mm DEFENDER 15 m2 100lb HEATFLOW CARPET 15 m2 6mm * denotes full roll weight/thickness

Crumb dBL Stick Crumb Crumb dBL Stick Crumb dBL Stick Crumb Flat Sponge .75 TOG Sponge

AFS Unit 4 Baird Road, Enfield, Middlesex EN1 1SJ Tel: 020 8805 8620 Fax: 020 8805 6840 Email: info@afsenfield.co.uk

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATES Contact our sales office or your area representative for prices on any of the above ranges.

We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated April 2009.

REP DETAILS: Ashley Best Nick Hart Karl Goult

Tel: 07976 916752 Tel: 07771 967609 Tel: 07957 685428

Surrey , Hampshire, South London Essex, East London North London, West London, North West London, Middlesex, Herts., Beds., and Bucks.

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THE STOCKLISTS September 2009

17

Kidderminster Trading Estate Spennells Valley Road Kidderminster Worcs DY10 1XS

Telephones:

Sales (01562) 828200 Admin (01562) 824737 Fax: (01562) 752010

New trade price list effective 1st December 2008

ASPEN 35/50 HEAVY/ EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 35oz PILE WEIGHT (ASPEN 35) + 50 oz PILE WEIGHT (ASPEN 50)

80% WOOL/20% POLYPROPYLENE 4 & 5 METRE WIDTHS

AMORE EXTRA HEAVY DOMESTIC/CONTRACT 45oz PILE WEIGHT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTHS

BERBER TWIST CLASSIC EXTRA HEAVY DOMESTIC/GENERAL CONTRACT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTHS

CRAFTSMAN ELITE EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT

80% WOOL/20% NYLON 4 & 5 METRE WIDTHS

MASTER CRAFTSMAN FORTE EXTRA HEAVY DOMESTIC/CONTRACT 40oz PILE WEIGHT

80% WOOL/20% NYLON 4 & 5 METRE WIDTHS

CRESTA SUPREME EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

CRESTA EXTRA HEAVY DOMESTIC/CONTRACT 40oz PILE WEIGHT

Cresta

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

E&WE CARPETS BY BROCKWAY

A choice of 28 stunning shades in contemporary and classic hues designed to complement almost any décor.

Ranges include: Lakeland Herdwick Flatweave Collection Modena Verona

FAIRFIELD TWIST EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 40oz PILE WEIGHT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

CAVENDISH

FLORIAN EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 60oz PILE WEIGHT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

HEAVY DOMESTIC/GENERAL CONTRACT Choice of 18 Stylish Shades

ORION TWIST/MAJOR 60oz/ALPHA 32oz

SHETLAND

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 42oz PILE WEIGHT (ORION TWIST) + 60 oz (ORION MAJOR) + 32 oz PILE WEIGHT (ORION ALPHA)

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT Made with a natural mix of undyed Shetland & Norwegian Wool

80% WOOL/10% ACRYLIC/7% POLYESTER/ 3% POLYPROPYLENE 4 & 5 METRE WIDTH

100% TWO PLY PURE NEW WOOL 4 METRE WIDTHS

VOGUE

TWINFOLD FINE TWIST EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT

100% PURE NEW WOOL 4 & 5 METRE WIDTHS

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% PURE NEW WOOL, 20% NYLON TWO FOLD YARN PLAIN 4 & 5 METRE WIDTHS, STRIPED 4 & 0.66 METRE WHIPPED RUNNER

REPRESENTATIVES: Mr. T. Bradley Tel: 07968 835201 S. Humberside, Lincs., Notts, Derbyshire, Leicestershire, Cambridgeshire, North Hertfordshire.

Mr. S. Perks Tel: 07968 835205 W. Midlands, Northants., Beds, Warwickshire, Worcs, Herefordshire, Shropshire Mr. S. Stead Tel: 07968 835204. North Humberside, Yorkshire, The North East

Mr. R.I. Hart Tel: 07968 835202.

Norfolk, Suffolk, Essex, Kent, S.E London Mr. M. Humphreys Tel: 07968 835203 Hampshire, Dorset, Berkshire, Isle of Wight, Channel Isles, parts of Surrey Mr. R. Venn Tel: 07968 835206.

South Wales, Bristol, South West, Gloucestershire, Wiltshire, Devon, Cornwall

Mr L. Little Tel: 07918 081782 Mr. A. Finch Tel: 07970 693752. Sussex, parts of Surrey, South Lancashire, Cheshire, North Wales, Cumbria, North Staffs Central & South West London

Mr D. Milstead Tel: 07841 565349 Oxfordshire, Buckinghamshire, South Beds, South Herts, North London

AGENTS: Mr. T. Tindal, Helensburgh. Tel: 01436 671421, mobile: 07836 705620, fax: 01436 671939 Scotland Mr. D. Moran Tel: 07710 882421 N. Ireland & Eire

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THE STOCKLISTS September 2009

Tel:01282 862736 Fax:01282 868307 Email: office@brontecarpets.co.uk

Bankfield Mill Greenfield Rd, Colne Lancs. BB8 9PD

Celebrating 25 years of bespoke manufacturing 100% Wool Saxonies Boulsworth Moorland Lowood Pendle Ferndene

All available in any colour, any width up to 12m

1/8 th gauge 1/8 th gauge 1/8 th gauge 1/10 th gauge 1/8 th gauge

42 45 55 60 68

oz oz oz oz oz

Super Ferndene Patrick Emily Charlotte

1/8 th gauge 1/10 th gauge 1/10 th gauge 1/10 th gauge

78 70 85 96

oz oz oz oz

100% Wool Shag Pile

All available in any colour, any width up to 12m Haworth Thornton

Standard 1400 Contract 1700

1/4 gauge 1/4 gauge

58 oz 62 oz

Wycoller Withens

1/4 gauge 1/4 gauge

80% Wool / 20% Nylon Classic Twist Available in any colour, any width up to 12m

1/8 th gauge 1/10 th gauge

41 oz 50 oz

Super 2000 Deluxe 2400

1/10 th gauge 1/10 th gauge

Sales and bespoke enquiries: 01282 862736

Sales Agents.

James Hall Area: Scotland.

Mobile: 07787 140136, Fax: 0131 343 3353 E-mail: jameshall195@btinternet.com

John Rostron Area: North West/Cumbria/North Wales Mobile: 07973 733208, Fax: 01254 876548 E-mail: johnrostron@aol.com Mark Garbett Area: South West England Mobile: 07840 664757,Tel: 01752 696377 E-mail: mgarbett11@aol.com

Niall Martin Area: Central London/Oxon/Berks/Bucks/Essex Mobile: 07866 735772, Fax: 01628 541497 E-mail: niallmartin@msn.com Keith Leslie Area: Northern & Southern Ireland Mobile: 07860 873838, Fax: 02894 468005

Aldo Berettoni Area:Yorkshire/North East/Humberside Mobile: 07971 173560, Fax: 01484 666703 E-mail: aldo@berettoni.freeserve.co.uk

Ian Millward Area: East Midlands/Notts/Staffs/Lincs/Derbyshire/Cambs/ Norfolk/Suffolk Mobile: 07939 319385, Fax: 0121 430 3682 E-mail: ian.millward@onetel.net Steve Acton Area: South East/South London Mobile: 07957 836207, Fax: 01323 872415 E-mail: actonsta@aol.com

James Thomas Area:West Midlands (west of M1) & South Wales Mobile 07932 458032,Tel/Fax: 01656 784514 E-mail: juncture2002@aol.com

New stand now available.

Please contact your local representative.

96 oz 120 oz

59 oz 70 oz

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THE STOCKLISTS September 2009

19

The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

CALL US NOW!!!

020 8443 3322 Columbia Flooring plc

Trade Show Rooms Available • Specialist advice and terms available on contract enquiries •

TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY

Tel: 0208 443 3322 Fax: 0208 805 2346

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THE STOCKLISTS September 2009

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 052 sales@carpetsofkidderminster.com

Visit our website on: www.carpetsofkidderminster.com

CLASSIC AXMINSTER COLLECTION

SARAKHAN BERBER COLLECTION 80% WOOL, 20% NYLON Grade 5, Very Heavy Wear,

The Axminsters

supplied in 3.66m and 91cm

Distinctive Design Classic Saxony Luxury Saxony

SM - Sarakhan Maroc SM - Sarakhan Saxony SM - Sarakhan Royale

All three styles made in the same 13 colourways

The Tufteds SS - Sarakhan Shingle

80% WOOL, 10% NYLON, 10% POLYESTER Grade 5, Very Heavy Wear

supplied in 3.66m and 91cm

Colour BEIGE BERBER BROWN BERBER GOLD BERBER

Design No. 41/2822 44/2822 66/2822

Buckingham Colour KIRMAN ISPHAHAN BOUQUET ROCOCCO

Design No. F00001 F00002 F00007 F00008

Repeat 36” 36” 36”

Match H/D H/D H/D

supplied in 3.66m and 91cm Repeat

Match

34”

H/D

34”

H/D

34”

H/D

34”

S/M

supplied in 4m and 5m

Heavy 50oz-sq.yd 2ply twist Available in 19 colourways

100% WOOL Grade 5, Very Heavy Wear, Loop pile

Sarakhan Rustique

supplied in 4m and 5m

Heavy 52oz-sq.yd 4ply loop pile 6 colourways all made in 3 styles RD - Rustique Diamente RL - Rustique Linear RB - Rustique Boucle

80% WOOL, 20% NYLON Grade 5, Very Heavy Wear

Natural Elegance Extra Heavy Luxury twist 65oz-psyd In 14 colourways, 7 Heather Berber & 7 Classic Plain Shades

Tweedsdale

KASHMAR

supplied in 4m and 5m

NEW

80% WOOL, 20% SYNTHETIC with Meltbond Heavy Domestic

A 40oz-sq.yd FIne Twist at an attractively modest nett price in 12 subtle natural heather shades

supplied in 4m and 5m

NEW

FLORENCE

Colour RED PERSIAN DAMSON SAMARKAND BLUE SAMARKAND KIRMEN PANEL GREEN QUADRILLE

supplied in 3.66m and 91cm Design No. 11/4398 10/5281 3/5281 2/403 2/4647

GRENABY Design No. 16/8950 14/8018 23/8036 26/803 10/8207

Colour PERSIAN JEWEL GREEN CHINTZ CLEOPATRA

Design No. 10/8127 25/627 60/8745

Match set

36”

set

43”

set

36”

self

36”

self

Repeat

Match

41 1/4”

H/D

41 1/4”

H/D

41 1/4”

H/D

supplied in 3.66m and 91cm Design No. 72/746 48/763 23/759 23/9036

TARTANS Colour MURRAY OF ATHOLL LINDSEY McKELLAR BLACKWATCH (sm) BLACKWATCH (lg) ANCIENT HUNTING ROSS MACPHERSON MACLEOD OF MACLEOD

Repeat 36”

supplied in 3.66m and 91cm

L a xey Colour GREEN ISPHAHAN FAWN ELIZABETHAN PERSIAN GARDEN EMIR TURKEY

Match H/D H/D H/D S/M H/D

supplied in 3.66m and 91cm

Colour SHAH ABBASS JACOBEAN RED TURKEY RED KASHAN NATURAL KASHAN

Royalty

Repeat 34” 34” 34” 34” 34”

Repeat

Match

27”

H/D

36”

H/D

36”

H/D

36”

self

supplied in 3.66m and 91cm Design No. 5626 360/7 5555 5487S 5487L 5527 5173 5609

Repeat 12” 12” 18” 18” 36” 12” 18” 18”

Match self self self self self self self self

ALL AXMINSTERS WOVEN IN KIDDERMINSTER

ROWE company

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THE STOCKLISTS September 2009

21

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 052 sales@carpetsofkidderminster.com

Visit our website on: www.carpetsofkidderminster.com

CONTEMPORARY AND TONAL AXMINSTERS

Chateau Royale

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply well established pindot in 12 colours with 2 border options

Beaufort Court

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply modern simple designs on pindot ground available in 12 colourways, 2 designs Mazarin & Crystal

Florenza

NEW 80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply subtle natural tonal textured yarns

NEW

AGENTS & REPRESENTATIVES Scotland

Rodger Adams mobile: 07970 023 159

North East /Cumbria Lancashire, Yorkshire & North Wales Lincolnshire, East Midlands East Anglia, Essex & Hampshire

John Reid mobile: 07973 741 445

Martin Lees mobile: 07974 413 992

Natural Elegance

Mario Sorano mobile: 07989 589 124

The Ultimate in style and luxury West Midlands

Robin Rowberry mobile: 07831 434 244

North & West London, Home Counties & Bedfordshire South West/South Wales South London/Surrey/ Sussex & Kent

Lee Palmer mobile: 07774 101640 Andrew Jefferies mobile: 07831 457 102

Tony Cook mobile: 07860 205 377

Contract and bespoke service available.

For all commercial enquiries please refer to sales reps/agents.

For information or visit our new user friendly website www.carpetsofkidderminster.com

We would like to remind all customers that we have our own DEDICATED TRANSPORT FLEET offering a timely and efficient delivery service.

CURRENT PRICE LIST DATED: AUGUST 2008

Beaufort Court

Mazarine Crystal • Available in two designs

a ROWE company

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We tick all the boxes!

Best-selling products at every price point As a UK manufacturer and distributor, Furlong’s objective is simply to offer its customers the best of all worlds in terms of price, service and quality - a partnership that retailers can rely on and a comprehensive product range that consumers will respond to.

Furlong’s nationwide distribution network operates across three depots – London, Preston and Newport – using a dedicated fleet to carry rolls and cut lengths to our customers usually within 24 hours.

A long-term programme of substantial investment has created a major production facility for both 4m and 5m wide carpet and the new backing plant commissioned last year is now fully on line.

Furlong’s product development team has created a portfolio of products matched to the diverse needs of different customer groups, rooms styles and performance requirements. Regency’s stain-resistant ranges use their own ‘Carefree’ fibre which is bleach cleanable and offered with a warranty for absolute confidence. New ranges are introduced several times a year to keep the offering fresh and interesting and respond to consumer trends and colour shifts.

As a result, the company can produce hundreds of thousands of square metres of carpet every week, covering all the key sectors – stain resistant polypropylene, wool twist, wool natural and many others.

the aim is simply to offer customers the best of all worlds in terms of price, service and quality

Being in control of its manufacturing means Furlong can control the cost base and the quality to provide a range of products that is competitive at each of the price points. Manufacturing also means they can manage stock more closely and respond to changes in demand so that the right carpet is always ready for dispatch.

Furlong have paid particular attention to the presentation of the product range to consumers with a market-leading modular POS system which they will deliver and design to suit your store.

Furlong’s wholly-owned manufacturing company, Regency Carpets, is one of the UK’s top three tufters with a modern plant located in Bangor, Northern Ireland.

Furlong believes in working in partnership with their customers to provide products and services that ticks all the boxes.

Investing in quality and service

Extensive tufting expertise

Effective service systems

Large group stock-holding

Fast delivery fleet

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!

Here are the people who try harder London & Home Counties SIMON BRENNER M: 07791 891024 S.W LONDON, SURREY (INS. M25) IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON BERKSHIRE DARREN SPENDIFF M: 07791 890861 KENT

High impact POS Furlong’s innovative new modular displays have been launched with the top 10 Regency stain-resistant carpet ranges to suit every style and consumer budget.

RAY SMITH M: 07816 217565 ESSEX ADAM HOLLYOAKE M: 07816 217548 N, N W & E LONDON

Wales ALLAN MCDONALD M: 07872 941036 SALES MANAGER SAMANTHA EVANS M: 07973 389799 S./MID & W. WALES JASON BRIMBLE M: 07912 879796 AVON & GLOUCESTERSHIRE

• Mix and match up to10 units.

• Islands, triangles, corners and walls.

• Unique, stylish, interlocking design.

• Total service - design, delivery and installation.

The Regency range of stain-resistant carpets ticks all the boxes:

✓ quality ✓ choice ✓ availability ✓ service ✓ price

TIM BAILEY M: 07841 204657 S.E. WALES & HEREFORDSHIRE STEWART WAITHMAN M: 07854 968144 DEVON & CORNWALL

London Sales tel: 01322 628707 fax: 01322 698733

South East

North West

PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS

GEOFF ABERNETHY M: 07970 229717 CUMBRIA, POTTERIES, CHESHIRE & FYLDE COAST

KRIS KOBYLKA M: 07816 217563 E & WEST SUSSEX TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)

ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES

Yorkshire & North East

Scotland

DES BEST M: 07968 828516 NORTH EAST

GEORGE WISELY M: 07967 148665 SCOTTISH SALES DIRECTOR

RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS

COLIN RICHFORD M: 07970 163372 WEST SCOTLAND & CUMBRIA ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND

REG SYKES M: 07973 403450 SOUTH YORKSHIRE

Midlands MARTIN MORRIS M: 07980 786265 NOTTS & DERBYSHIRE

Wood Floor Specialists JOHN POWERS SALES MANAGER M: 07792 477312

MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE

RICHARD RICHMAN AREA SALES MANAGER M: 07791 891044

MARTYN REA M: 07968 324598 LEICESTER/ WARWICKSHIRE/LINCS

Preston Sales tel: 01772 696787 fax: 01772 311921

Newport Sales tel: 01633 283959 fax: 01633 275454

Email: enquiries@furlongflooring.co.uk

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24

THE STOCKLISTS August 2009

An Invitation

Be the first to see our exciting new ranges at Harrogate.

We are thrilled and excited to be unveiling some fabulous new collections at the forefront of modern carpet design and technology.

RETURN TO SAXONY We are proud to be introducing two brand new 100% polypropylene Saxony qualities, suitable for heavy domestic and medium contract installations. It’s quite a while since Edel Telenzo had a Saxony programme but now this gap in OUR collection is to be plugged.

Both are made with Edelon Protect, fully processed by Edel, which we extrude and twist in house.

Benefits include: resistance • Stain • Non-allergenic Bleach resistance fade • Hard wearing - suitable • No • for all areas in the home • Moth proof EXCELLENCE is a rich frisée with a lustrous look.

CHANTILLY SOFT-TOUCH is a luxurious frisée with the touch and lustre of silk.

The colour palettes of both ranges will be unveiled at the show.

THE TILES ARE COMING! Visitors will also get a chance to see for the first time the much-heralded, exciting new tile programme for the contract market, which joins the recently announced launches of New Caesar, New Hercules and Mars. There are six new tiled products in total – a mix of cut and loop piles.

AHEAD OF THE GAME At Edel Telenzo, we’ve always had a reputation for being ahead of the game when it comes to colour and style trends. This is even more true today with full control of the production process from yarn to finished article. We now manufacture our own fibre, twist our own yarn and back all our carpets in house, giving us unrivalled control over the design, style and production process.

Remember, you saw it here first...

Harrogate, September. 8-10, Hall C, Stand C43 OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, some of Bucks & Middlesex John A Constable T: 01622 685397 M: 07836 734322 Kent, Sussex, Hampshire Robin Croughton T: 01892 669699 M: 07710 393966

Avon, Cornwall, Devon, Dorset, Gloucestershire (part of), Somerset, Wiltshire Doug Gilmour T: 01373 462503 M: 07970 950276 West Midlands, South Wales Paul Brewer T: 0121 4277117 M: 07798 745181 East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466

YOUR HEAD OFFICE TEAM CONTACTS Sales Director Philip Hopkins M: 07738 813734 Operations Manager Lesley Inman M: 07703 337989

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934 Lancashire, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220

Cumbria and North East Jimmy Thomson T: 01835 863180 M: 07767 702928 Scotland Tim Tindal T: 01436 671421 M: 07836 705620 Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 Northern Ireland Jim Osborne M: 07738 642934

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW

Moh

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100% recycled carpet Mohawk International takes old plastic bottles and turns them into beautiful, luxurious carpet...

Hard to believe we know, but a plastic bottle you drink from today could one day become fibres in Mohawk’s carpet.

Make the most of the consumer’s love of all things green with the new Environmental Tombola featuring carpet manufactured from 100% recycled material

Polyethylene terephthalate (P.E.T) is the top quality resin required in the production of plastic drinks bottles. When recycled, it can be extruded into fibres that are far superior to lower-grade synthetic virgin fibres used in making other brands of carpet yarns.

Mohawk recycles over 3 billion plastic bottles each year. By controlling every aspect of “Mohawk recycles over 3 billion the recycling plastic bottles each year.” process, Mohawk guarantees the highest standards of performance in its luxurious and beautiful carpet.

From bottle to floor - that’s how we do it.

EUROPEAN STOCK RANGES American Velvet

3.66m I 65oz

New Century

4.0m I 100oz

True Winner*

3.66 & 4.57m I 62oz

100% StainmasterTactesse Nylon

100% Polyester with Scotchgard

100% PET Polyester with Scotchgard

Butter Pecan*

Paint Box*

Tula Rosa

3.66m I 52oz

3.66 & 4.57m I 65oz

100% PET Polyester with Scotchgard

100% PET Polyester with Scotchgard

Casual Allure

Park Avenue II*

3.66m I 48oz

3.66 & 4.57m I 80oz

3.66m I 65oz

100% StainmasterTactesse BCF Nylon

Vivid Luxury

3.66m I 70oz

100% Ultrastrand Nylon with Scotchgard

100% PET Polyester with Scotchgard

100% Ultrastrand Lissé with Advanced Repel

Certain Success*

Rainbow Sherbert*

Weston Hill*

3.66 & 4.57m I 42oz

100% PET Polyester with Scotchgard

Coastal Charm*

3.66m I 55oz

Carpets marked * on Environmental Tombola

Royal Palace II

4.0m I 95oz

100% Polyester with Scotchgard

Sera Bella

UK Sales Office 3.66m I 91oz

100% StainmasterTactesse Nylon

100% Ultrastrand Lissé with Advanced Repel

Eloquence

Shag-A-Delic

3.66m I 86oz

100% ANSO Caress

Knightsbridge

3.66m I 50oz

100% Ultrasrand BCF Nylon 3.66m I 65oz

100% Wear-dated Durasoft Nylon

3.66m I 30oz

100% PET Polyester with Scotchgard

3.66m I 29oz

100% Everstrand PET Polyester with Scotchgard

Colour Cachet

3.66 I 52oz

100% Mohawk Everset PET with Scotchgard

Shimmering Sands

Mohawk United Kingdom 1 Chester Road Colmworth Business Park Eaton Socon, St. Neots Cambridge

PE19 8YT 3.66m I 46oz

100% Ultrastrand Lissé with Advanced Repel

Tel: 01480 479830 Fax: 01480 471304

MOHAWK ALSO MANUFACTURE COMMERCIAL PRODUCTS UNDER THESE BRANDS

MOHAWK INTERNATIONAL

MohawkPET_A4.indd 1

3/4/09 16:28:27

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THE STOCKLISTS September 2009

Ralph Speaks some more! Our July-September price list includes nineteen new ranges, a larger selection of Ralph’s top tips, and a completely new look to warm the heart of all you former Punk Rockers out there!

CUT & LOOP PILE Revival Kreta Everglades GRAPHICS / CONTRACT GELS Arena Cherokee Sapphire Senator Sentinel Statesman

NATURAL EFFECT Agadir Ancona Craftwork Berber 4&5M Harvester Hopscotch Ivory Coast Marrakesh Natures Writing Planet Earth 4&5M Rustic Treasure Sahara 4&5M San Salvador 4&5M Worsted Weave 4&5M

SAXONY / SHAG PILE Big Softie Chamonix Midas Touch 4&5M Mont Blanc Montana 4&5M Half Century New Century Nobility Splendour Stainfree Saxony 4&5M Stainblock Supreme 4&5M Tennessee Ventura 4&5M

CORD & NEEDLEPUNCH Gala Gala Gel Rackcord Scorpio Supacord

TWISTS - STAINFREE Chislehurst Cosmopolitan Clyde Easy Heathers Easy Twist Heathertwist / Heathertwist Supreme Herdsman Twist Portman Premier Harvest Twist 4&5M Shepherd Twist Stainsafe Touch 4&5M Startwist / Startwist Supreme Stanford Summer Skies Supatwist

TWISTS - WOOL Classic Twist Dundee Twist Eden Twist 30/40/50 4&5M High Life 4&5M Iconic Twist 40/50 4&5M Inspirations 40/50 4&5M Paramount 30 Paramount 40 The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Tweed

VELOUR / VELVET Urban Life

WILTON / PATTERNED CUT PILE The Arabica & Ceylon Wilton Collection 4&5M New Heritage Collection Renaissance

VINYL / SMOOTH FLOORING Arte Della Ceramica Avalon Casino Celtic Stone Eclipse Econoflex Masterpiece Medley Mojo Sherwood Oak

CARPET TILES Capital Plus Capital Primo Electron Magnesium Neutron Oxygen Positron Proton Quark Titanium We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

STOP PRESS...Recession over?...Rackhams sales force report upturn in activity and optimism...is this due to the new Rackhams products...our retail customers say YES!...High streets across the Home Counties witness smiles for the first time in months...Fitters also known to be smiling for the first time in years, let alone months due to light weight and Ease of use of COSI polymer underlay...

Will wonders ever cease???? Not when you deal with RACKHAMS!!!!....STOP PRESS

Area Sales Managers No rth, Ea st & C entr al . Londo n, Esse x & Mid dx ( wi thi n M25 ) Paul Henson 07881 502506

Sal es Office Antony Stapleton 0208 498 2845 M. 07881 502505

E s se x ( ou t si de M2 5), C ambri dge s hir e, Suff ol k Richard Chappell 07837 295379

Kent, Surrey, Sussex, S.E. L o nd o n Chris Walker 07881 502507

H er ts, B ed fordshi re, E s s e x ( w es t of M 11) , P t M id dx James White 07881 502508

SW, W & NW London, South Middx, West Surrey, Berks, Bucks John Imbrey 07875 714269

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THE STOCKLISTS September 2009

27

Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E -mail: sales@solentwholesale.co.uk Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799 VICTORIA Baronet Berber Stripe Castillion Celtic Heathers Crown Twist Duchess Elite Gaelic Heathers Kelso Natural Accents Natural Companions (Sisal, Chenille, Ridge) Regal Twist Rustic Jewels Suede Tudor Twist Coll Tudor Manor LANO Bolero Campus X-treme Chiselhurst Greenfield Havana Heathertwist Coll Inspiration 40/50oz Pembridge Twist Rustic Berber Rustic Sensations Scala Scala Tonals Sentinel Startwist Coll Twilight Coll Wilton Naturals Xtra Twist BALTA Berga Birnam Twist Cobblestone Desert Twist Diva Fiesta Fusion High Flyers Gala Cord-all options in stock Rustic Twist Supreme Shepherd Twist Spicy Twist Stainsafe Tweed Stainsafe Comfort Stainsafe Favourite Stainsafe Heathers Stainsafe Olympic Super Wiltax Techno Tempo/Salsa Twisty Versailles BROCKWAY Amore Cavendish Craftsman Collection (Elite/Forte) Cresta 40/Cresta 50 Orion/Orion Major

CORMAR Berwick 40/50 Buchanan Home Counties 42/50 Malabar Oaklands 32 Oaklands 42 Oaklands 50 Pennine Twist Primo Plus Warwick

TARKETT Salsa 14mm Combi-loc - limited stocks Viva 8.5mm Ultra-loc - limited stocks

DOMO Absolut Luxury Alpina Auvergne Merino Metropolitan Ocean Breeze Orlando Planet Playground Portofino Scorpio Traditionals Weavers Twist

BEAULIEU INTERNATIONAL Adventure Twist Arte Del Ceramic Athena Celtic Stone Vinyl Comfort Grip Vinyl Dublin Durham Twist Fashion/Gallery Grass Collection Heavy Tread I-Twist Isis/Mentu Majestic - limited stocks Natural Life Pronto Selections Sherwood Oak Vinyl Studio Vinyl Sonata Vinyl Supreme Twist 3m/4m Sweet Homes Texalino Sup Vinyl Urban Vinyl laminates Essentials (previously Casa) Cottage - new range

VINYLS Living New Optic Oasis Prestige Rustic Living So Tropical

ITC Check Checkmate Concerto Consul Heritage Collection Jaguar - new colours Kreta New Dimensions Palace Sophistication Stainblock Berber Stainblock Heathers Stainblock Tweed TAPIBEL Cachet Chiltern Melody Nevada Reeds Sysoltex Homested/Aran/Crofter Toscana HALO CARPET MILLS Barbados Genua Halifax Padua Panama Salamanca Sydney

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated September/October 2009.

BAJONG Home Twist Supreme Montana Montana Twist Sahara MISCELLANEOUS IVC Master Grip Presto CAVALIER Country Collection Hamlet Parish and Village LEIGH SPINNERS Atlas Velour

NOW IN STOCK

MEMORY FOAM MATTRESSES AND PILLOWS

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THE STOCKLISTS September 2009

DID YOU KNOW? STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) 08454 341000 08454 342000 01844 213555

NEW PRICE LIST DATE JULY 2009 STS GOLDLINE STOCK CARPETS Arundel Twist Aston Twist Bernwood Twist Bernwood Supreme Bernwood Forest Bernwood Heather Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 New Cavendish Cherwell Cord Chislehurst Dorchester Gladiator Supreme Harrier Felt Harrier Gel Heathdale Hillcroft Magnum Gel Meadowbrook Medicare Milton Collection Multicare Impervious Multicare Classic Opus Twist Radley Twist Ravensbury Twist 32/40/50 Ruskin Twist Supersava Twist Valley Twist

LANO STOCK CARPETS Bolero Chislehurst Coral Cove Havanna Heather Twist Heather Twist Supreme Pembridge Twist Rustic Berber Sapphire Startwist Startwist Supreme Twilight CORMAR STOCK CARPETS Berwick 40/50 Malabar New Hampshire 32 New Hampshire 42 New Oaklands 32/42/50 Primo Plus Primo Tweeds Primo Ultima Warwick BALTA STOCK CARPETS Shepherd Twist

N E X T DAY D E L I V E RY

CARPET STOCK TILES Ascot Beckenham Chelsfield Cheltenham Clipper Croydon Croydon Stripe Inspiration Keston Latour New Horizons Saturn Saturn Plus Selsdon Tivoli 24 STOCK UNDERLAYS Goldtred Collection Cirrus Cumulus Nimbus Silver Lining Cloud Nine Contract Cloud Nine Super Contract Durafit 500 Durafit 650 Cosi 8mm & 10mm Heatflow Collection Roma Blue Heaven Willow Green Treadmore

Peter Gregor y 07789 770093

STS Area Managers Martine Tournay 07738 329714

Dana Baldock 07801 762725

Essex, Cambs, Suffolk, Norfolk

Northants, Oxfords, Berks, Glos, Wilts, Warks, Worcs

SE London, Kent, E Sussex, Part Essex

Rachel Sherwood 07801 762724

John Batts 07711 735638

Vicky Langley 07962 646847

NE London, Bucks, Beds, Herts, Middx, North River Thames

Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail)

SE London, Kent, E Sussex

Ian Mellor 07801 762720 SW London, W Sussex, Berks, Hants, Surrey

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National Floor Show PREVIEW

FlooringNews

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National Floor Show PREVIEW It’s all happening at Harrogate

The National Floor Show 2009 comprises the biggest names in the flooring business – showcasing the latest products and indicating future trends for interior design and colour. Harrogate can’t be missed as an opportunity for commerce, business intelligence and networking.

Alongside the trade stands are a range of features, seminars and demonstrations that aim to enhance your business with all the know-how, knowledge and tools needed to succeed in the evolving flooring market place.

Key features include:

• 5 main exhibition halls with c. 140 exhibitors • Top 10 products showcase • Design trends 2010/11 • Full seminar programme • Tools and live demonstration area for installations

The National Floor Show 2009 floorplan included with this issue of The Stocklists gives you an 8-page quick reference guide, hall-by-hall, to who’s at Harrogate and where.

Turn to pages 46-47 for a full feature on the exciting Seminar Programme at this year’s show.

PARTICIPATE IN YOUR INDUSTRY • SUPPORT THE SHOW • VISIT HARROGATE SEPTEMBER 8-10

Asiatic innovates and inspires Visitors to the Asiatic stand this year are promised “a breathtaking range of new products to inspire customers and consumers with affordable colour, design and technical innovations, in true Asiatic style”, says the company.

Asiatic has been working hard over this year to distill the essence of cutting edge fashion and manufacturing techniques into collections that will be commercial for their customers.

They will be exhibiting their much anticipated new Modern Acrylic collections with over 90 new designs including the new Harlequin collection which consists of 46 designs covering all contemporary design looks ranging from retro and baroque to floral and graphic themes (shown right, top and centre).

Also showing are 10 new designs in the Laya quality which features design elements in faux suede (shown right, bottom) and Asiatic are introducing an innovative graduated acrylic collection called Osaka.

The show will also launch more budget acrylic ranges Eden and Frame and, for the first time, they will be offering a range of children’s rugs.

In wool, Asiatic is launching several new collections such as the plain relief Croc range, and a new gun tufted collection with luxury raised pile to complement the existing Damask range.

Also notable is the launch of the exclusive new luxury wilton wool Royal Kashqai collection in 9 timeless traditional oriental designs, a range which will appeal to those customers who used to buy the Royal Keshan collection.

Asiatic will also be showing all their existing extensive ranges, including the textured collections comprising a comprehensive variety of shaggy ranges in wool, acrylic, viscose ranges, as well as cowhides and sheepskins.

T 0208 800 2000 www.asiatic.co.uk

Stand M26

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National Floor Show PREVIEW Lesson in cheerfulness Pupils at Harrow Gate Primary School in Stockton-on-Tees now have every reason to be bright and cheerful, thanks to their new carpet from Heckmondwike FB and installed by Carpet Time of Darlington.

Colours of the rainbow were chosen by the school, who wanted to make a feature out of their carpet and provide designated colour-coded sections for the children to sit in the reading area of their three classrooms. Supacord by leading UK manufacturer Heckmondwike FB, was the perfect choice with over 40 colour options which included colours to reflect all the shades of the rainbow.

Supacord is widely used for educational buildings across the country because it is designed for areas of heavy wear and tear. Its durability and wide choice of colour makes it equally suitable for office environments, retail outlets, libraries and public buildings. As well as low installation costs, Supacord is designed to offer anti-slip and antistatic properties.

Robert Mortimer, Sales Director at Heckmondwike FB, explains: “On this project, Carpet Time has made very clever use of the different colours available within the range to achieve a stunning effect, which should be an inspiration to other schools.”

T 01924 406 161

www.heckmondwike-fb.co.uk

Stand B3

Victoria’s soft sell on web Victoria Carpets Contracts Division has announced a new portal for online contract carpet at www.victoriacontracts.com to bring those working in commercial flooring specification a 24-hour window to explore stock and bespoke carpet solutions including the exclusive Mannington Commercial carpet tile range.

The website’s uncluttered style makes the specification of carpets for contract locations as straightforward as possible and features a useful ‘Quick Sample Request’ facility to begin the process at any time with delivery in just a matter of days. Backed with the ‘Select a Carpet’ feature that allows specifiers to begin their journey by type, colour or sector, the website’s functionality is built around the quickest and shortest route to the information required. Also, specifiers can seek inspiration for their interiors through the ‘Image Library’.

Steven Gale, National Contracts Sales Manager, concludes:“Along with our e-newsletter, the website is an important element of our support to specifiers as it allows them the freedom to mull over their carpet specification at any time. When developing the site, we knew we wanted the content to be informative and not superfluous and that it was important the design and structure reflected this.”

T 01562 749 307

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www.victoriacontracts.com

Stand C15

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National Floor Show PREVIEW Drive for Britishness As all things ‘home grown in the UK’ continue to be hot news Lancashire-based Cormar Carpets is flying the flag for British manufacturing. One of the few carpet companies to still manufacture all of its products in the UK, Cormar is raising awareness of its home grown heritage with a brand new ‘British Made by Cormar’ logo which will feature on all sample books, swing tags and POS for all units.

“We are proud to be one of the few remaining British-made manufacturers,” says David Cormack, marketing director at Cormar Carpets. “It is very important to us to be seen to be delivering British made, high quality, affordable carpets. It seems it is also becoming increasingly important to consumers and retailers.”

For the consumer, buying British also means supporting British jobs, something that is an increasing concern to people given the current economic climate.

“It’s nice to know, for example, that buying from Cormar helps to support over 200 jobs in the north of England as well as over 50 van drivers and sales reps nationally. Not only are all Cormar carpets made in the UK but much of the wool in yarn production is British Wool too,” said David.

T 01204 881234

www.cormarcarpets.co.uk

Stand A14

Luxury eco-velvet debuts at show

New spin on Woolsafe The Woolsafe Organisation’s management team has been expanded to raise the profile of the organisation, its licensees, members and associated companies.

Steve Bakker (left) joins The Woolsafe Organisation as Promotions and Communications Manager. With a background in carpet care and maintenance, having been a Woolsafe Certified Operator working with both residential and commercial premises, Steve brings an added perspective to The Woolsafe Organisation’s work:

“We feel that Steve’s experience and the knowledge he has gained through nine years as a professional carpet cleaner stands him in good stead to fully understand the importance of Woolsafe’s Services and how they promote and support their members,” comments Paul Bakker, Managing Director.

Steve has already launched a campaign to encourage retailers to create hyperlinks from their website directly to the Woolsafe Certified Operator Network and Woolsafe Approved products pages on www.woolsafe.org with immediate results, along with a recruitment drive to get more carpet cleaners to join the network. Other projects include: promoting Woolsafe Approved products to chemical distributors in the UK and elsewhere; action to further protect the Woolsafe Marks from unauthorised use and working with Woolsafe’s webmaster to further enhance www.woolsafe.org and improve its ranking on internet search engines.

“The Woolsafe Organisation’s many facets require continual monitoring and I’ll take every step possible to ensure that we are promoting all our services effectively,” comments Steve Bakker. “With our status as the leading independent authority on the care and maintenance of carpet and rugs it is imperative that our many important messages reach as far and as wide as possible.”

T 0800 731 5688

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www.woolsafe.org

Stand A26

Ecovise Limited will participate in the National Floor Show as an environmentally conscious company which prides itself in long term sustainability at the heart of its operations.

It will introduce its Eco-Friendly range of Wilton woven 100% natural wool carpet during the event.These carpets are made with natural products considering the environmental aspect.They are woven with blended yarn with no dyes and chemicals and with backing of jute and cotton.

The Eco-Friendly carpets are in cut pile construction with plain colours only and are available in super luxury velvet range for extra comfort.

The carpet range also includes standard carpets with dyed yarn and in various eye catching colours.

“Ecovise is a progressive company and our environmentally-friendly Wilton woven carpets are made specifically keeping in mind the ecoconscious customer” says Kamran Saeed, director of Ecovise. “We have decided to exhibit at National Flooring show to launch our products and are keen to look for trade partners and distributors who can expand our distribution network effectively in UK market”.

T 07766 494060

Stand C5

GO

to the SHOW

harrogate, sept 8-10 FlooringNews

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National Floor Show PREVIEW Ryalux classic returns to its roots Innovative carpet manufacturer, Ryalux, has introduced its stunning new William Classics collection - a confident, contemporary range named in honour of the company’s founder, William Lomas, a legendary carpet innovator, who is still highly regarded in the flooring industry today.

William Classics is a collection of twists, velvets, plain and striped loops made from finest quality wool.These four textures have been created to work perfectly on their own or to coordinate beautifully with each other, bringing a classic or contemporary look to any home.

The 72 William Classics colours take their inspiration from both the latest trends and traditional style to bring homeowners the very best of British design and style. All carpets in the collection have been treated with Ryaguard stain protection system.

Creative director, Darren Clanford, explains that the colours and textures of the collection are a true celebration of classic British style: “William Classics has been tailored to suit a discerning market, with every single colour selected to appeal to a wide range of customers and their spectrum of tastes.The fresh colour palette has been designed to allow the creation of beautiful, stylish interiors with a quintessential British feel. After all, the collection is named after Ryalux’s founder, William Lomas, who was a true British gentleman.

Available in 4 and 5 metre widths, William Classics will replace the Lomas Chatsworth and Devonshire ranges.The collection are being rolled out to retailers now, and any retailers with existing Chatsworth/Devonshire POS will receive the new style William Classics tombola and/or wall unit, designed by the Ryalux creative team.

T 0845 6528811

www.ryalux.com/williamclassics

Stand B12

Contact lee@dickinson-moore.com Tel: 01474 353573 Fax: 01474 553137

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National Floor Show PREVIEW Classy clicking from Heckmondwike Heckmondwike FB will be revealing its new website at the National Flooring Show as well as an extensive range of fibre bonded carpet designs.

The UK’s leading manufacturer of fibre bonded sheet and carpet tiles created the dedicated website to provide relevant and easy to access information, as well as advice on selecting the right carpet for an educational environment at www.carpetsforeducation.co.uk

Over the past 40 years, Heckmondwike FB has manufactured over 38 million square metres of carpets for schools, colleges and universities, which extends to over 100 local authorities and 15,000 schools.

The company, which has built its reputation on supplying good quality, affordable carpet to local authorities and the commercial sector, will be showcasing its Montage and Momentum designs, which have enjoyed huge popularity due to their innovative aesthetics and high performance.

Montage, which has achieved an A rating from the BRE, has a distinctive, random-textured surface design and is ideal for areas where appearance and performance are equally important. Momentum has a striking cross design, which brings unmistakable style to any building and is perfect for large areas of open space, such as offices or colleges.

Robert Mortimer, Sales Director, explains: “We are delighted to be supporting the National Flooring Show again. We’re looking forward to showcasing our new website and to demonstrating how it gives education end users and also flooring contractors all the information they need. Our team always enjoy talking to customers and visitors at the show and it’s a great chance to demonstrate the latest innovations and inspiring designs.”

T 01924 406 161

www.heckmondwike-fb.co.uk

Stand B3

Osmo oils up Osmo UK will be showing its new UV-Protection-Oil product at Harrogate which is designed to protect, maintain and restore all types of wood from the effects of the environment. It ensures a professional finish that will enhance and protect all types of wood for many years.

Osmo will also be showing the company’s renowned product, Polyx Hardwax-Oil Rapid. Suitable for use on all wooden floors, it can also be used on cork floors and for terracotta and other unglazed tiles.

Other products from Osmo on the stand will include Wood Filler, Decking Oil and Uviwax.There will also be demonstrations of the Polyx Oil Colour Foundation and the Industrial Wood Wax Finish.

Dr Schutz will be demonstrating its latest product, PU Design, which is a brand new concept for creating a bespoke flooring design that suits individual interior, taste or particular need. It is an innovative solution that quickly and easily transforms tired, damaged or old floors, at a fraction of the time and cost of an entire floor replacement T 01926 481220

www.osmouk.com

Stand M13

Visit us at the NFS on Stand C41

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News

from The Stocklists

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National Floor Show PREVIEW Shiny new crown for twist Victoria Carpets have re-launched their Crown Twist range (pictured below) with nine brand new colours.

This ever popular 80 Wool/20 Nylon, 2 ply, 50 oz twist now has 20 fabulous shades which are available in 4m and 5m widths.

The palette of colours are available in 14 solid shades and 6 heathered shades, giving the consumer a magnificent choice in a classic construction, with which to carpet their homes. Sampling is being produced now, with a view to delivering into stores in time for the Autumn sales.

Splashing out in ultimate colour Victoria Carpets have done it again - they have also re-launched their well-known and well-loved range, the Tudor Twist Collection, but this time not with just a few new colours. “Oh no, we have really gone for it this time!” says Shaun Lewis, Sales and Marketing Director.

“Our retail friends will love what we have done for them,” says Lewis.The Collection now consists of 28 stunning colours, 18 of which are brand new and still with a mixture of plain and heathered colours.

The appearance of the product has been improved by moving it to an 80% Wool, 15% polypropylene, 5% polyester yarn mix, giving it a more pin-point definition and still available in 4m and 5m widths. Another major change to is the addition of a 60 oz luxurious pile weight. Samples will be delivered in store during August and September, just in time for the Autumn uplift.

T 01562 749300

www.victoriacarpets.com

Stand C15

Friendly and fast on stains Stainshield keeps pace with market trends with their combination product, incorporating stain and allergy protection, reaching conversion rates of around 85%. Stainshield are releasing at the National Floor Show a new wool friendly water based protector that is more penetrative and faster drying than conventional products. Being user friendly this product is ideally suited to both on site and warehouse application.

T 01372 841467

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www.stain-shield.ltd.uk

Stand 26A

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National Floor Show PREVIEW Street wise Life Contemporary Life & Textiles Ltd will be introducing a new lifestyle brand at the Harrogate Flooring Exhibition in September 2009.

Young, exciting and aspirational imagery linked to a strong and comprehensive product offer, Urban Life will feature innovative product brands packed with unique selling propositions and of course lots of colour and style.

T 01254 296829 www.contemporarylife.co.uk

Stand C10

Vorwerk towers above Harrogate The stunning textures, colours and patterns of carpet from its residential portfolio will be exhibited by Vorwerk Carpets at this year’s National Floor Show.

Occupying stand M00,Vorwerk Carpets will unveil the striking display tower that is marking its entry into a growing number of retailers thanks to the inclusion of stunning ranges such as Lyrica, Bisam effect, Modena and Flamina.

Many ranges from Vorwerk Carpets are made from high performance polyamide for appearance retention, ease of maintenance and durability without losing the beautiful feel that is comparable to, if not better than, wool.

“Our display tower shows the essence, diversity and quality of our carpets and presents retailers with a unique in-store addition that will help to present them as style-leading experts,” says Ian Hammond, UK Sales Director.

“Vorwerk Carpets has built its reputation on innovation in all aspects and we knew the stand has to reflect this. With such a myriad of styles that step well outside of the beige twist mediocrity of so many other ranges, the tower really stands out while retaining the quality feel that makes Vorwerk Carpets desirable to the discerning consumer.”

Retailers interested in becoming a premium Vorwerk Carpets stockist will be pleased to know that the tower will be supported by Vorwerk Carpets’ high service levels, quality marketing materials and the opportunity to become involved in some of the most interesting carpets currently in production.

T 020 7096 5090

www.vorwerkcarpets.co.uk

Stand M00

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STAINSHIELD KEEPS PACE WITH MARKET TRENDS The combination of Stainshield’s wool-friendly stain protection treatments with the internationally acclaimed allergy and hygiene product Actigard has now reached conversion rates in excess of 85%.

To back the growing influx of polyproplene and felt backing, Stainshield have introduced a new quick-drying, user-friendly aqueous-based protector.

• Products now ideally suited to both on-site and warehouse applications.

• Greater penetration, faster drying and user-friendly.

• Quality and safety assured. Qualities for OKO-TEX 100 class IV and in compliance with BS EN 24940.

• Low material overheads to the retailer. Costs between 32p and 60p per square metre. Group and bulk purchasing discounts by arrangements.

• Choice of product to compliment all carpet fibres, furnishing fabrics plus aniline and semi-aniline leathers.

• A dedicated ‘Help’ line for your customers. Smart point-of-sale material available together with in-house refresher training.

Stainshield Ltd. Email: james@stain-shield.ltd.uk Web: www.stain-shield.ltd.uk Tel: 01372 841467

See us in Hall A Stand 25A 44

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Promotional Feature A touch of genius that you simply have to adore The beauty and comfort of vinyl with the ease in installation of laminate come together in adore®touch, the world’s first luxury vinyl plank to feature glueless fitting. No more messy tubs and no more awkward sticky backs, just push to fit and away you go.

profile on the long edge to provide a secure and snug fit, yet with enough tensile strength to ensure that it withstands daily life.The long edge is clicked into place and the short edge is simply pushed down – all you need to install the floor is your own touch.

“With the adore®touch system luxury vinyl planks become a true take-me-home product bringing the same purchasing immediacy to retailers that laminate did, but with the benefits and untarnished reputation of luxury vinyl.The big names operating in the sector have done much to raise the profile of the product in the eye of the consumer and we are now making it an easier and more realistic DIY proposition for them,” continues Paul.

Full of innovation

Of course, it is not just the use of click technology that turns frowns into smiles and all adore®touch is packed full of innovation in other areas – sure to ignite the imaginations of consumers is the approach of adore®touch to the environment. adore®touch employs 67% postconsumer content throughout its construction and it can be completely recycled after its worn out, which with a 25 year residential warranty, is not something that’s likely to happen soon. In fact, with a 0.5mm wear layer adore®touch has a durability in line with high performance commercial LVTs, meaning it is more than capable of taking the abuse of busy households.

“The whole success of LVT has been founded on their ability to mimic natural materials without exposing homeowners to the same cost, fitting woes and specialist maintenance that these counterparts exhibit,” says Paul. “We are determined that this remains the case for adore®touch. First and foremost, for the amount of technology packed into it, the floor is incredible value.You would be hard pushed to find a floor this competitive with a 0.5mm wear layer alone and that’s before you even think about its unique position as a floating floor and other technologies.”

“With adore® we wanted to create something unique and something that brings added value to the luxury vinyl plank market” Causing quite a stir around the halls of Harrogate, adore®touch with click technology takes all the advantages of LVT flooring and improves on them, bringing a floating floor that is both partially recycled and fully recyclable, durable, easy to maintain, comfortable and most importantly of all, simple to install.

“With adore® we wanted to create something unique and something that brings added value to the luxury vinyl plank market,” says Paul Brady, CEO Europe.“So with this firm goal in mind we looked at all aspects of vinyl flooring and found that there was large room for improvement with installation. Knowing that laminate flooring had built much of its success on the use of simple and effective click together systems, we saw no reason why this couldn’t be the case with vinyl flooring.

“Of course, things are never quite that simple and so we have worked with leading profile manufacturers for a while to develop the principle on vinyl and we looked at various methods and technologies – the result of our efforts is adore®touch click technology that brings a true floating floor, which is now available in 10 different plank options and with others soon to be released.”

Shaped on the latest profile tooling machines to deliver accuracy and quality of installation time after time, adore®touch uses a licensed from The Stocklists from The Stocklists

Not only is adore®touch made to exacting tolerances, it is also employs Nano-Silver and Micro-Ceramic first-in-LVT innovations.

Nano-Silver uses the anti-microbial properties of silver and utilises it in particulate form on the wear layer of adore®touch. A technology developed for sheet vinyl in the healthcare sector, Nano-Silver is engineered to kill most germs, helping fight against the build up of bacteria, viruses and even some moulds. And as it is a permanent impregnation rather than a topical treatment, it doesn’t loose its effectiveness over time.

Beneath this lies the Micro-Ceramic wear layer made from microscopic inorganic beads.These beads provides a more durable wear layer that lasts longer and makes adore®touch more resistant to scratching and scuffing.

“Of course, not only must the floor perform, it must also look the business and so adore®touch uses only the finest quality printed PVC film and the most realistic photographic textures available,” continues Paul Brady. “The texture of adore®touch features an embossed surface that mimics the grain pattern underneath for improved realism and when installed it is difficult to tell the difference.”

With such a strong mixture of innovation and performance, fully backed up by extensive marketing support in the form of display stands, product literature and point of sale, adore®touch is set to change the luxury vinyl tile market for good. After all, everything about adore® is quite simply adorable.

For further information contact adore®luxury flooring on 0845 6021881 or visit www.adorefloors.com

Stand C47 at the National Floor Show

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National Floor Show seminar programme

A unique opportunity to fast forward into the future of floorcovering is being offered with the free seminar programme at the National Floor Show. Top designers and business leaders are presenting key insights into what will be making our business tick in 2010 and 2011. The Stocklists spoke to some of the top people involved...

SEMINAR:Tuesday, September 8th - 11.00 am

Jeff Banks – A life in design and the future of flooring

Jeff Banks has a major reputation in fashion design from founding the High Street stores like Clobber in the 60s to the modern day Warehouse stores and working with Harvey Nichols and Harrods. He also presents the BBC’s Clothes Show.

“Flooring is a fashion business and clothing and interior design is coinciding more quickly and more consistently,” says Jeff. “There used to be a time lag of maybe two years but now I am re-interpreting fashion designs for rugs at the same time and those products are ready for sale much more quickly. It’s a great adventure.”

Rugs have become a passion and something Jeff works on at weekends “almost as a hobby because I really enjoy it so much”.

Jeff is working closely with Asiatic to turn his ideas into reality. “they are a great company and love the challenge”, he says.

Asiatic will be showcasing the future fashion trends Jeff Banks has designed into their 2010 collections.Themes include “poetic drama” – a sophisticated renaissance of Victorian flora and fauna – and the “spice of life” – a bold, artisan-style expression of rich tribal tones with some experimentation in new textures including leather and metallics.

SEMINAR:Tuesday, September 8th - 12.15 pm and Wednesday 9th - 2.00 pm Victoria Redshaw – Trend forecasting and 2010 design forecasts

Victoria Redshaw’s Scarlet Opus forecasting consultancy specialises in interior trends and Victoria has recently been appointed to add her expertise to the Fun On The Floor campaign, a promotional initiative launched last year to get carpet noticed.

“People sometimes think trend forecasting is crystal ball gazing or that the industry gets in a huddle somewhere to force some new style on consumers. It isn’t like that. It’s a social science”, says Victoria.

“Consumers are increasingly savvy and are becoming more design led than celebrity led.There is a big opportunity for carpet as more and more consumers want to break out of the beige box,” she says.

Victoria expects design trends in the next two years to be more upbeat and optimistic – more colour and more design and pattern. Like Jeff Banks, she says consumers want to see more connection between flooring and the other fashion they see around them. And she warns carpet companies… “they can’t just get away with re-colouring the old classics. Consumers are looking for something fresh!”.

SEMINAR: Wednesday, September 9th - 3.00 pm

Kate Hardcastle and Richard Gomersall – How to get the best from customers and colleagues

Insight with Passion is the title of the “business transformation” partnership of Kate Hardcastle and Richard Gomersall who will be presenting a seminar on how to get the best from the two Cs – customers and colleagues – to thrive in the challenging economic climate.

“Everyone’s looking for the Harry Potter solution – a magic wand that will solve their problems,” said Richard, “but it’s more like getting fit – exercising a little more each day.

“In a recession, there’s a temptation for businesses to hunker down ostrich-like but in a market like this you can easily get washed away. Others go for revolution and try to change everything. But the answer is transformation – more measured and more developed,” he says.

Kate promised a “vibrant and exciting” seminar. “It’s not just theory – this is hands-on stuff and we can suggest real fixes and tangible benefits people can take away with them.The case studies we have are inspiring and shows what can be done with creative, commercial judgement.”

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a unique opportunity to look into the future of flooring Jeff Banks has been working on inspirational ideas for the 2010 range of rugs from Asiatic Carpets including the Olive Shaggy below.

See his work showcased on Stand M26

8-10 September 2009

Victoria Redshaw specialises in interior trends and has recently been appointed as colour and trend expert to Fun On The Floor, the promotional campaign whose showcase house, below, opened in 2008.

Jeff Banks

SEMINAR: Tuesday, September 8th - 3.00 pm

The future of carpet e-retailing - The Net... or not?

Chaired by David Spragg of The Stocklists.

A panel discussion with expert speakers including Laura Cohen of Your Floors; Chris Moffatt of SMG Group; Jeremy Wilson of Ulster Carpets; and Nick Pratt of Sitemakers UK.

Victoria Redshaw

Three hot topics are up for debate: • Is carpet suitable for selling on the net - or is it too ‘touchy/feely’?

• Is the net a threat or an opportunity for High Street retailers?

• What future innovations will make the web work better for flooring?

FULL SEMINAR PROGRAMME TUESDAY – 8th September 2009

11.00 – 12.00 Jeff Banks CBE – Designer An overview of his life in design and predictions for the future of interiors.

12.15 – 12.45 Victoria Redshaw – Scarlet Opus Fun on the Floor What Trend Forecasting is and how trends are actually forecast.

14.00 – 14.30 Kate Chappell – Carpet Recycling UK “I used to be a carpet, and now I’m a…” An introduction to carpet recycling.

15.00 - 15.30 Online Retailing Panel Chaired by David Spragg,The Stocklists A panel of experts discuss the pros and cons of online retailing for the flooring industry.

WEDNESDAY – 9th September 2009

11.00 – 11.30 Peter Owen, Rhys Davies Carpet Logistics Optimise your distribution budget.

11.45 – 12.15 John Roberts – JR Roberts Flooring How the Internet confuses the public.

Kate Hardcastle & Richard Gomersall

14.00 – 14.30 Victoria Redshaw – Scarlet Opus Fun on the Floor What Trend Forecasting is and how trends are actually forecast.

15.00 – 15.30 Richard Gomersall & Kate HardcastleInsight with Passion Engaging the two C's – How to get the best from your Customers and Colleagues.

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National Floor Show PREVIEW Penhurst pattern in polyprop Bringing pattern to a new audience, Penhurst Wilton is the latest woven wonder to hit the high street from Lano Carpets.

Taking an elegant floral design and geometric motif, Penhurst Wilton makes the most of 100% polypropylene to bring an easy to live with woven carpet perfect for today’s modern consumer. Featuring Lano’s 10-year Stain-Free warranty, Penhurst Wilton offers each style in seven nature inspired colours, serving up one of the hottest trends in carpet where value is important in today’s market place.

“Penhurst Wilton offers the ideal blend of style and value,” says Birger Karlsson, UK and Ireland Sales Manager. “Today’s consumer wants a carpet that represents excellent value, yet not at the expense of style or substance. Patterned carpet is very much in vogue, particularly in the natural shades on offer from Penhurst Wilton - at a price point that will prove hard to resist.”

At four-metres wide, Penhurst Wilton’ strong woven construction makes it ideal for living areas and it is also easy to clean making it a far more attractive proposition for a low maintenance yet comfortable floor.

T 00800 5266 5266

www.lano.com

Stand M21

Ball secures enviro credentials Demonstrating its ongoing commitment to sustainable practices, F. Ball and Co. Ltd. has been awarded ISO 14001 certification at its manufacturing facilities in Cheddleton, Staffordshire. An international standard for Environmental Management Systems, ISO 14001 is designed to help organisations establish effective policies to reduce the environmental impact of all aspects of a business.

Complementing the company’s existing independent credentials, which include ISO 9001, the latest certification highlights F. Ball’s commitment to the more efficient use of resources, raw materials and energy, as well as reducing waste and carbon emissions.

Left to right: Ian Baker, Environmental Advisor, F. Ball; Luke Williams, Client Manager, SGS UK; James Igoe, Managing Director, F. Ball; Brian Newbold, QES Manager, F. Ball.

Ian Baker, Environmental Advisor at F. Ball, comments: “Responsible environmental management is an integral and fundamental part of F. Ball’s business.The latest certification, ISO 14001, further demonstrates F. Ball’s commitment to continually improving its environmental performance.The company is dedicated to developing and implementing policies and processes to minimise the impact on the environment as far as is practicable.”

T 01538 361 633

www.f-ball.co.uk`

Stand B1

The making of a masterpiece The launch of MasterPiece Commercial at Harrogate is a significant extension to the well established MasterPiece Retail planning and estimating system. More throughput can be achieved with less effort by both pure commercial flooring operations and those which do a combination of commercial and retail. In all cases MasterPiece supports the project from start to finish.

Direct measurement take-off. Where architect’s drawings are available in CAD/PDF, these can be imported and measurements taken off directly, with a large saving of time. If measurements have been taken on site using paper, these can be rapidly entered using the freehand drawing facility. Direct measurement entry is also supported, on tablet PC. Planning flexibility: MasterPiece provides both manual and auto-planning for roll and tile products. Product ranges supported include Karndean and Amtico. MasterPiece can not only hold multiple areas (eg carpet, laminate and tile areas) within a job, but also all required permutations.

Costing: Commercial jobs can be costed based on cost price plus margin. Margin can be applied separately to materials and labour, using either Roll or Cut prices. Labour can be costed based either on meterage or on assessed man hours. A costing can readily be switched to use selling prices, with ability to apply discount to all or part of the job.

For the fitter: Fitting sheets are formulated automatically.This saves considerable time and provides the fitter with a breakdown of what to invoice on completion.

T 01737 355831 www.MasterPiece-System.com 48

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ADVERTORIAL FEATURE

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National Floor Show PREVIEW Regency rolls out ‘unmissable’ value ranges Regency Carpets can be relied upon to roll out the show-stoppers at the National Floor Show. The UK manufacturer specialises in developing costconscious carpets with premium properties.This year, a trio of launches are set to join their best-seller list in the form of Trident, a contemporary heather; Devotion, a modern saxony; and Spectrum, a tough polypropylene twist.

The products are distributed by Furlong Flooring whose Neil Valentine commented: “We are in the business of giving retailers the carpets that their customers will want.The emphasis is on value right across the range but we make a point of packing in as much performance as possible so that there are lots of reasons to promote these products.”

The new Trident Heathers range is set to capture a major share of this popular market segment and will be the number one focus at the show. “This is probably the finest carpet in its class,” says Neil, “and we’re very excited to be able to bring it to our retailers.”

Available in 4m and 5m,Trident Heathers has 12 colours incorporating UV stabiliser and has a 10-year stain and wear guarantee.

Devotion is the latest saxony and this range is also bleach cleanable and stain-resistent. It is manufactured using 2-ply yarn and carries a 5-year wear and stain warranty.

Available in 4m width and felt-backed, Devotion comes in 9 colours which incorporates UV stabiliser.

The last in this hat-trick is Spectrum, a hard-wearing polypropylene twist in 4 & 5m and 8 modern colours.

With a 5-year wear and stain warranty, again this carpet is bleach cleanable and incorporates UV stabiliser.

T 01772 696787 www.furlongflooring.co.uk

Stand B18

Regency Carpets are set to score a hat-trick at Harrogate with the launch of three powerful products.

DIY design for rugs If you have ever hankered after a unique designer rug, or can rarely find quite what you are looking for off-the-peg, or simply prefer to express your own creativity …look no further than FLOR by heuga.

With the exciting new Tonal Trends concept from the experts in stylish, versatile and ultra-practical soft flooring, you can design - and create - the rug that’s ideal for you. By selecting tile by tile from a carefully researched collection of on-trend colours and in either a neat cut pile texture (Puzzle Pieces/2) or a comfy high pile (Lazy Lounge/2), the possibilities are almost limitless.

What’s more, it’s as easy to put together as it is to imagine using nothing more than our TacTile connectors, a sharp knife and a straight metal edge. And if you decide to change your mind you can just as easily change the design. Destined to be a well-loved creation that can be adapted to any home, your one-of-a-kind, bespoke FLOR by heuga rug could become the talking point of the room.

When it comes to harmonising colours, the hard work has already been done for you. FLOR by heuga have worked closely with designer and colour expert Cenk to devise the Tonal Trends palette of warms, bolds, darks and neutrals that work beautifully with each other.The system is also great for solving tricky design challenges, especially when it comes to awkward shapes and sizes, as the dimensions and configuration of your rug are entirely up to you.

The modular tile concept presents benefits beyond simply satisfying your instincts for interior design.The high quality carpet is durable and easy to care for, but should any part of the rug become damaged, it can be replaced tile by tile, so your work of art will look fabulous indefinitely. Peace of mind for the eco conscious also comes in the form of the Mission Zero policy operated by FLOR by heuga which commits the company to eliminating all negative impact on the environment by 2020.The sustainability of the product is further enhanced by the 50cm x 50cm tile system which helps to avoid excessive waste.

The Tonal Trends Rugs concept consists of the Puzzle Pieces/2 collection in cut pile (£39 per m2) and the Lazy Lounge/2 collection in high pile (£49 per m2). Both ranges come in tiles sized 50cm x 50cm.

T 00800 4384 2266 50

September 2009

www.florbyheuga.com

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Company Profile

A new dawn over Dartmoor

Axminster Carpets is re-inventing itself with the launch of a brand-new British tradition of carpet-making. David Spragg reports.

It’s easy to spot the first sign of difference in the ‘new’ Axminster.

The word ‘carpets’ no longer appears in the company’s updated logo – it just says Axminster - the ‘c’ word has been removed from it’s strapline – ‘the home of fine carpets’.

Axminster without ‘carpets’ – whatever next? Plenty next in the case of Axminster who has undertaken a root and branch re-evaluation of its business which is transforming the Devon company into a major competitive force for the future.

The clue of what’s coming lies in the strapline beneath that new ‘Axminster’ logo - a new mantra – ‘Natural, British, Beautiful.

“Axminster is the best recognised brand in the business and people know what we do,” says sales director Steve Upperton “Now we want them to know much more about how we do it – our values, our approach, our personality. We have a unique opportunity to capitalise on that recognition.”

Steve was brought into Axminster two years ago from a non-flooring background with a clear remit to shake up the traditional family-owned company and to develop it for a more aggressive commercial environment.

‘the home of fine carpets’ Before and after.... but it’s much more than a logo that’s changing at Axminster.

“We started a strategic review two years ago – before the recession – and everything was up for grabs – no sacred cows”, says Steve. “It was a great process which worked out well for us.”

Extensive research among retailers and consumers was commissioned by an external agency to inform the debate and while Axminster scored 100% name recognition and was acknowledged for quality and heritage, it also implied an outdated, old-fashioned view of flooring. “My granny’s carpet” was a phrase that came up too often.

The company developed a “brand thumbprint” which revealed core values of Britishness, quality, design strength, reliability and environmental credentials.

In consumer research, the strapline ‘Home of Fine Carpets’ that underscores the company name didn’t mean a lot. “We wanted people to recognise our pedigree and have kept the traditional script for the Axminster brand – after all, it was written by our chairman Simon Dutfield’s grandfather. But now it’s in a more modern, fresher typeface,” said Steve.

contimued overleaf...

The new single-breed wool Swaledale range is a first for carpet - a carbonneutral product that ticks all Aminster’s new boxes of natural, British and beautiful.

Axminster is ambitious to become the first carbon neutral flooring business. “This is not greenwashing and lip service.

We just won’t put up with any compromise on it,” says Steve Upperton.

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New dawn over Dartmoor continued The new strapline is ‘Natural, British, Beautiful’ and represents the distillation of Axminster’s strengths and how it sees its future.

“We are not interested in any of this branding for it’s own sake,” says Steve. “This has to be a real shift in the way we do business and we have to make this felt throughout our products.”

Taking the ‘Natural’ tag first, Axminster is totally committed to that claim.

As an integrated ‘fleece to floor’ business, the wool almost walks into the factory! Axminster operates a yarn business for dyeing and spinning at Buckfast – just 40 miles away in the heart of the Dartmoor National Park, surrounded by sheep. Almost £2m has been invested in environmental systems that allow them to re-use process water 40 times and still let it leave the site clean enough for the River Dart. Even the sludge from the process can be burnt to save energy.

Axminster is ambitious to become the first carbon neutral flooring business and is applying techniques across the total business to achieve this. “This is not greenwashing and lip service. We just won’t put up with any compromise on this and we are already well down the track,” says Steve.

The launch of the Swaledale range in September will underline the point – an 80/20 British Wool carpet that is Axminster’s first carbon neutral product. A natural product with a natural look that will retail for around £25 – the environment doesn’t have to come with a high price tag.

The Britishness of Axminster is beyond doubt and research reinforces that patriotism is back in fashion as consumers instinctively move to protect their own economy.

“We are not interested in any of this branding for it’s own sake.This has to be a real shift in the way we do business and we have to make this felt throughout our products.”

The ‘Beauty’ that completes Axminster’s new brand package is the “challenging element” – to go beyond the established view of what an Axminster carpet represents and sell it to consumers on its immediate appearance and attraction.

And Axminster have been hyper-active in this department with a new palette of ‘fashion colours’ being rolled out in key ranges such as Simply Natural, the Moorland Collection, the new Devonia Heathers, Princetown and Clovelly.

Axminster has organised its ranges into the categories of Elegance, Contemporary, and Classic which are shown here (left to right) in Filigree, Striata and Turkish Splendour.

“Our support from retailers is huge but we have to give them something back, they need the right products that their customers will notice.” demonstrate all of the new values that the Axminster brand should represent.”

Richard also emphasises the role of High Street independents: “Our support from retailers is huge but we have to give them something back, they need the right products that their customers will notice.”

Part of that ‘getting noticed’ agenda is reflected in the new point of sale material and a striking new brochure that deploys a selection of high quality roomset photography that has been commissioned by the company.

Axminster is secure in their ‘quality market’ for residential carpets – addressing the top 20% of the consumer spend – and have reported good sales volumes despite the downturn. While the UK has been flat, contract business has done better and is of increasing importance.

Overseas experience has been buoyant including US sales where British Wool has a growing cachet – and in Eastern Europe.

The re-brand runs deep in Devon. Steve Upperton is pragmatic: “There’s no point in having new brand values if they aren’t reflected in everything we do. We aren’t selling ideas. We will persuade people about our values through our products.They are natural, they are British and they are undoubtedly beautiful.”

But the overhaul goes much deeper with new products in Torbay, Royal Dartmouth, Royal Axminster, Persian Dynasty and Filigree.There are new runners and a new plaid design – and completing the more modern mix, a new stripe in Simply Natural.

Beyond the plain and heathers, Axminster are organising their patterned ranges into three distinct categories: Elegance and Classic ranges reflect traditional Axminster designs but the Contemporary ranges have a more modern take on these designs with “a subtle and graceful approach to pattern and colour.” This is where “granny” gets left behind and Axminster is actively seeking a younger customer profile.

“We are still a manufacturing company but now we are also a marketing business, a product-led business,” said Axminster’s marketing manager, Richard Lawrence. “We want our products to clearly 52

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Company Profile

SALES AGENTS Can we introduce you to some new business?

Technology and tradition – another transformation Continuing the company’s transformation from fleece to floor, a quiet revolution has been going on right behind the Axminster looms.

The company that’s synonymous with the weaving process has reinvented axminster loom technology with a ‘smart creel’ system that delivers unprecedented speed and flexibility (pictured below).

The creel is the frame of bobbins that sits behind the loom to deliver continuous threads of yarn – a standard set-up for a complex patterned axminster might require up to 14,000 bobbins to be preloaded onto the creel before the loom can start and the length of yarn on each bobbin must be accurately calculated.

The highly specialised loading of the creel was a task taking 90 manhours, using a team of 6 people. Axminsters new computercontrolled ‘smart creel’ technology allow one man to load the creel in just 90 minutes!

“This is a revolution – a real winner,” says Richard Lawrence. “We now have the capability for a rapid response to customer requirements without holding more stock – and we reduce wastage.”

Already two smart creels are installed and two more systems are in hand in a multi-million pound investment at Axminster.

We’ve been asked to publish a Directory of Agents - to help introduce you to new retail and contract customers in your area and to help manufactuers find new people to cover the ground.

Interested? Turn to page 74 now for more details of this opportunity.

Stocklists The

from The Stocklists

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News Corking new ideas The new Woodpecker Estilo range of cork floors is a breakthrough in both innovative design and ecological sustainability. Since when it was popular in the 70’s there have been some truly amazing developments with cork as a sustainable resource for the home.

Woodpecker cork (right) is natural, recyclable and biodegradable from cork forests in Portugal. Traditional harvesting methods allow the cork oak to thrive without the use of synthetic herbicides, fertilisers or irrigation.

Woodpecker ‘Estilo’ Cork Floating floors have three main components: a top cork layer of 2.5/3 mm on a high density fibreboard core and with a 1.5 or 2mm backing which acts as a built in sound absorbing underlay.

The floors use the world renowned patented Uniclic glueless locking system which means the floor can be laid very quickly, can be used immediately after installation and can if necessary be removed and reinstalled many times making it a lifetime’s investment

Now available in 6 stunning colours in a unique tile sized board which incorporates the world renowned Uniclic patented locking system. While cork is an exceptionally comfortable floor to walk on, Woodpecker ‘Estilo’ Cork carries a wear rating of 12,000 revolutions using the Taber test method. This is three times as resilient to the typical wood floor.

T 0292088 8223

www.woodpeckerflooring.co.uk

Step off the gas Flooring contractors have been warned that they are probably over-spending on fuel.

Steve Clarke, general manager of The Fuelcard People, said: “Any flooring contractor without a fuel card will be paying too much for fuel, while even those who already have one may be missing benefits.

Anyone who thinks that all fuel cards are the same is wrong and almost certainly over-pays as a consequence. Every day, thousands of contractors’ vans are refuelled at pump prices, although discounts of 10p per litre and more are available.”

Steve Clarke pointed out why over-spending happens: “When fuel cards were first introduced, discounts were rare. Now, savings of 2p to 3p per litre on national average pump prices, and up to 10p on motorway costs, are typical. Depending upon which card a contractor uses, significant savings could be available on their doorstep, but still apply across a national network of 1,600 or more locations.Too many continue to use the non-discount fuel cards they have held for years, rather than reviewing their options and saving money.”

“Fuel cards vary,” he said, “and one type can not suit every need.

Flooring contractors will not have the same specific needs as a longdistance haulier, bus company or courier firm. Significant per-litre discounts should be just the start of the service, savings and security benefits sought by users.”

He issued a challenge to flooring contractors: “I bet that we can find you a better package of benefits than you already have. Apart from savings, free credit and ease of VAT recovery, there is so much on offer from dedicated account management and 24/7 account access to detailed, customised reports and state-of-the-art security measures.”

The Fuelcard People is one of the few fuel card companies able to offer truly impartial, independent advice, offering a broad choice of cards from leading brands including BP, Esso, Shell,Texaco, Diesel Direct (Keyfuels) and ReD. T 0871 598 0230

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Rise to new heights with Stair Make-Over

The ability to quickly transform old and tired staircases with a retro-fit solution will appeal to many consumers.

And as more and more people decide to improve rather than move, distributors should be looking towards the benefits of Stair Make-Over, the world’s leading stair refurbishment system.

With success in mainland Europe, Stair Make-Over now has a dedicated UK Account Manager on hand to work with distributors and wholesalers in providing retailers with a branded product that has a proven track record.

Ronnie Houben, UK Account Manager explains: “The success we have had with Stair Make-Over on the Continent has encouraged us to commit to the UK market.The Stair Make-Over principle is a simple one with the tread-over-tread approach quickly transforming staircases in one of five different wood-effect laminates.

Conveniently packaged in a two-step pack with additional installation packs, Stair Make-Over is a true take-me-home product, allowing distributors and wholesalers to offer retailers a new avenue for generating valuable extra sales.”

With the rise in popularity of wood and laminate floorcoverings, particularly in hallways, Stair Make-Over helps homeowners to quickly ‘refresh’ the staircase, immediately improving the impact of one of the first features to be seen when entering the home and providing a suitable match to the floor. Even if carpet or vinyl is used on the hallway or landings, using Stair Make-Over dramatically improves the appearance of staircases.

“For many homes, stairways are a central feature and a worn and creaking staircase can be unattractive and an annoyance, but with Stair Make-Over this issue can be addressed quickly and easily,” continues Ronnie. “With a replacement staircase a significant and costly renovation, Stair Make-Over does the job and at a considerably cheaper cost and in far less time too.”

Of course, with such innovation comes the need to inform and educate wholesalers, distributors and retailers, and the buying public. Having built experience of the type and level of marketing required on the continent, Stair MakeOver also brings a complete support package to its stockists.

from The Stocklists

Promotional Feature

“For the distributor and wholesaler, as well as multiple retailers, we offer a complete sales training package,” says Ronnie. “I will come to a convenient location and educate sales teams on how best to build upon the interest in Stair MakeOver.This will be through developing product knowledge and exploring sales techniques that best exploit the advantages of the system.

“For the retailer, we offer a very comprehensive marketing package. Within this is included a display stand with a small footprint yet that still shows the system to its full potential.

We also have in-store literature and sample packs should they be required. However, we also have one tool designed to drive consumers to store and that is the Stair Make-Over website at www.stairmakeover.com.”

The website has been built around the Stair Calculator tool which guides consumers through the entire measurement and ordering process, resulting in a print out that can be taken to the retailer listed as the nearest stockist.This is designed to simplify what could be a confusing decision for the homeowner.

“We wanted to eliminate the need for the retailer to give a home visit to provide an estimate for Stair Make-Over. With the accurate, concise and clear instructions for measuring the staircase and a simple two tread pack, homeowners can do the job themselves with confidence, saving the retailer valuable time and money.” Concludes Ronnie Houben.

The Stair Make-Over system represents an excellent opportunity to attract a new profile of consumer to stores. Backed by a comprehensive support package and a 10-year warranty, Stair Make-Over will become the leading stair refurbishment brand in the UK. For distributors, wholesalers and retailers interested in becoming part of the Stair Make-Over phenomenon contact Ronnie Houben on info@stairmakeover.com or by phone on +31 40208 6222.

For further information contact Stair Make-Over on Tel: +31 40208 6222 / info@stairmakeover.com or visit www.stairmakeover.com

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News Carbon neutral carpet launched Axminster Carpets’ commitment to the environment is now seen in what is a market leading carbon neutral carpet collection – Swaledale.

This unique standing of Swaledale offers retailers the chance to entice an expanding green public into their stores by offering a carpet range with the perfect blend of comfort, performance and sustainability at a price point that is within easy reach of all.

The carpet uses wool solely from Swaledale sheep, a hardy breed, with wool that has an inherent amount of grey fibre. This characteristic, which is more pronounced in the lighter shades, gives the carpet a unique look.

In order to achieve a carbon neutral status for the 80/20 wool-rich Swaledale, Axminster Carpets underwent an independent assessment of its carbon footprint for all operations. Aspects examined included not only the energy consumed in the manufacturing process at Axminster Carpets, Curragh Carpets and the Buckfast Spinning Mill, but also the carbon emissions attributed to flights, rail, lorry and car journeys associated with sales and distribution.

The results are among the lowest in the industry and are soon set to reduce even more due to advances in manufacturing technology.

Comprising 20 nature inspired colourways, each available both four and five-metre wide and in a 40oz cloth, Swaledale will be presented on its very own display unit emphasising the importance of the introduction:

“Swaledale is a revolution in domestic carpet and so we felt it fitting to give retailers the opportunity to maximise its full potential,” comments Steve Upperton, Sales Director. “The range epitomises our ‘Natural British Beautiful’ motto and is among Axminster Carpets’ most competitively priced carpets, with a suggested retail price of £25m2.”

See also Axminster feature, pages 51-53 - ‘A new dawn on Dartmoor’ T 01297 630650

Firm future for felt James Taylor, Managing Director of Texfelt is optimistic that they will see business growth over the next 12 months. Because of the global downturn in demand for products that contain prime polyurethane foam, producers have cut manufacturing thus creating a global shortage of the rebonded raw material and as such price increases as high as 30% in some cases, have been issued by some of the major UK PU underlay manufacturers.

“We are also seeing increasing demand, both domestically and commercially, for eco-friendly underlays and for which Texfelt’s Envirolay range is the prefect solution as it has recently undergone a major carbon emissions testing programme,” says James.

According to NUMA (The Needlefelt Underlay Manufacturers Association), recycled felt underlay can represent a more profitable and 'greener' alternative to most other underlay types, especially with the recycled felt product itself being recyclable at the end of its life.

One reason for not using felt underlay is because some fitters simply don’t like it or find it hard to cut and opt for the rubber or PU foam equivalents that can substantially more expensive. By opting for the lower cost recycled felt underlay types they can ensure their survival and keep their fitters in work, maintain profitability and improve margins in these difficult times.

NUMA members can be contacted through their website www.felt-underlay.com T 01422 376791 56

www.texfelt.co.uk

September 2009

www.axminstercarpets.co.uk

GoodWeave to replace RugMark label RugMark International, the organisation responsible for implementing the RugMark certification programme, has announced a new GoodWeave label.

GoodWeave reflects the organisation’s additional and evolving commitment to environmental and social issues, over and above illegal child labour. The RugMark label will be phased out.

The organisation remains committed to its founding principles of eradicating child labour in the hand-made rug and carpet industry of South Asia, providing education and rehabilitation to rescued child workers and support to their communities. It is currently active in both India and Nepal.

In the UK, active supporters of the label include major importers such as Jacaranda Carpets and Asiatic Carpets, high street chains Laura Ashley and B&Q and an increasing number of interior designers and retailers such as The Rug Company, WovenGround and Knots Interiors.

Sam Towle, UK Director of RugMark, explains the additional relevance the GoodWeave label will have: “Retailers and designers are increasingly concerned about a wider set of issues beyond child labour, such as preventing damage to the environment, and ensuring that adult workers receive decent pay and working conditions.”

T 07740 459279

www.rugmark.org.uk

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News Grosvenor gears up for new business This season, Woodward Grosvenor’s Desert Spice will be relaunched as a collection of ten designs with a total of 67 items.To capitalise on the enormous success of Cobble and Bedrock, launched in Spring 2008, they are adding a further four trend inspired colours to both designs.This will provide a total number of eight colours in each design, all available from stock.

Other popular designs are being rejuvenated by introducing eight new colours in the Pebble and Drift designs. Pebble is a tight regular loop construction and Drift is a wave-like design, both are suitable for heavy domestic use.

Sirocco and Mandalay will also be refreshed with eight new colours in each design. Sirocco is a chunky design with an honeycomb-like effect and the Mandalay design is a clever use of high and low loops to give a ribbed effect.

Finally, to complete the Hamada launch, a textured geometric waffle design will be available in four colourways.

All new ranges are supported by inspirational photography and in-store display will be updated including new easy to use graphics for the Desert Spice tombola unit.

T 01562 635265

www.woodwardgrosvenor.co.uk

Floor demos are back at Interbuild Visitors to Interbuild 2009 will be appreciate the return of the hugely popular flooring demonstration arena at this year’s show. In partnership with FITA, and supported by the CFA and NICF, the flooring seminars will be hosted across the four days of Interbuild and deliver guidance on best practice and the latest industry innovations.This is a truly unmissable opportunity for visitors to the show to see new products in action as well as learn about new floor laying skills and techniques.

The demonstrations, which are free to attend, are designed to reflect the high quality and wide array of products currently available to the industry.They will demonstrate different flooring techniques, from sub-flooring preparation, right through to installing materials effectively.

Richard Catt, CEO at the CFA, commented: “The flooring industry is experiencing some truly erratic times; there is business out there, but members are consistently telling me they are having to work even harder to get a slice of the action. Exhibitions like Interbuild are a great place to network and meet key industry people, all under one roof, which is extremely important for the industry.

“This year’s flooring demonstrations promise to show visitors a wide and diverse selection of some of the latest industry product developments as well as best practice techniques and the benefits that joining trade associations can offer,” he said. www.interbuild.com/flooring

Reflex action by Karpet Kingdom Roger Harrod’s Karpet Kingdom in Suffolk have undertaken a major investment in new computer software from Reflex Data Systems, to take operational efficiency and customer service to a new level at their large Lowestoft-based retail store and flooring warehouse.

Director Steven Harrod commented: “By employing the latest technology, our aim is to become even more efficient and thus able to provide our customers with the value and service on which our reputation stands.” The family-owned business has been established for almost 40 years, and also sells beds and furniture.

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www.reflexdata.co.uk

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News Balta blooms in colour for 2010 Balta Rugs, Balta Group’s carpeting division, has presented its new collection for 2010, continuing its strategy of investing in product development and innovation, especially in times of economic crisis.

This year, the focus has clearly been placed on colour.This applies to all of the new collections. Balta Rugs is now offering its customers an abundance of new colours and has developed a number of new fashionable colours specially, such as Copper, Citronella, Lime Green, Cassis Red, Hydrangea and Aubergine.

A remarkable number of even brighter and trendier colour combinations were presented, which are sure to provide a fresh and colourful accent to any interior.

Balta Rugs has rearranged its range of carpeting in Berclon as part of its initiatives for 2010

In the area of yarn choice and thread interlacing, attention has been given to high-low contrasts by alternating the different heights of piles and loops and through the use of varied interlacing methods or ‘hand carving’ in acrylic carpets.

Daring combinations incorporating different types of yarn will also attract plenty of attention this year.This is reflected in the new Ruby and Emerald collections, for example. In these collections, fine polyester yarns are combined with two entirely new B-Tron yarns to create an ultra soft carpet.

The A-Z of the UK and European carpet companies on pages 12 & 13 Another new service from The Stocklists to join our other factsheets:

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Carpet Care Guide - pages 4 & 5

Carpet Trouble-shooter - pages 6 & 7 Pattern Book Page - page 8

Carpet Types Guide - page 14

Wholesaler Directory - pages 9 - 11 Underlay Factsheet - page 15

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Kathleen Verfaille, designer of Balta Rugs Wool & Heatset and LineA: “Contemporary interiors often make use of neutral colours, such as various shades of beige, grey and white. Our new collection will allow you to add a colourful accent to this. For example: the use of various green colours can give a more modern appearance to an interior that has been furnished predominantly in brown, and a neutral living room can be given quite a boost by adding a splash of purple or aubergine.

This new collection fits in seamlessly with another contemporary trend in colours: these days, we are distinguishing less and less between summer and winter colours.”

Ilse Rommel, designer for Balta Rugs Berclon, adds: “People tend to replace their carpeting sooner than before; sometimes even every three or four years.This trend has been signalled some time ago and is still developing quite strongly. Due to this acceleration, our products are becoming more and more sensitive to trends. As market leader, we have been anticipating this by developing new colours and combining different types of yarn.”

T 0032 5665 3855

www.baltagroup.com

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Flower on Flooring News Inspirational ideas

Launches of flooring products are usually the final stage in a creative process that has involved considerable time and effort. With the usual wide selection of new product about to be seen for the first time at Harrogate, this month’s article focuses on the methods and processes employed to bring these to market.

Brintons is an ideal starting point to begin this ‘behind the scenes’ report, employing an in-house design team that considers trends and colours within both fashion and interiors.This results in carpets that embrace design influence from contemporary to classic through the creative use of colour and yarn development. Kelly Butler, design manager, said:‘Our inspiration comes from all aspects of life from interiors and the arts, to the catwalks of Paris, through to the influences in entertainment and society as a whole.’

The company continues to use its design archive that dates back to the 1790s and contains more than 100,000 hand painted design papers, carpet samples and pieces of original artwork, providing unique reference points for Brintons’ designers and clients.

Emphasising the importance of research and development, Charles Annable, Brockway’s managing director, said:‘R&D is vital for the health of the trade and we keep a keen eye on the trends in the interiors and fashion world and the developments in yarn technology, so we can ensure that our new products reflect what people want.

Annette Sanders, Edel Telenzo Carpets designer

As manufacturers, we can’t rest on our laurels and rely on popular bestsellers.We’ve seen the benefits that can come from ‘doing something different’ when we worked with a respected colour forecaster on our new Vogue range of co-ordinated stripe and plain carpets last year. It was a step change for Brockway and has proved a huge success for us and our retailers, and has certainly influenced our product development process.’

“We can’t rest on our laurels and rely on popular bestsellers. We’ve seen the benefits that can come from ‘doing something different”

Edel Telenzo utilises the talents of staff members such as product developer and colourist Annette Sanders. ‘As a designer I like to be involved from the first product idea right through to the product going to market,’ she said.The use of 100% wool, polypropylene and polyamide in the company's products makes Sanders’ job ‘very interesting’.

Describing the means used to generate inspiration, Sanders said:‘I am always looking at colours, all around me, every day. I read lots of magazines, visit exhibitions and consult various professional colour researchers such as Wools of New Zealand or the British Wool Board. I am always collecting bits of paper, fabrics, carpet, etc for my colour bank.’ Cultural preferences also have to be considered, she continued, comparing the UK’s attraction to dense, low pile wool carpets to the ‘fluffy and loose’ carpets preferred in Holland.

Kährs product manager, Charlotta Olander, described her company’s focus on design and innovation to create high quality product to meet customer expectations.

‘As introducing new products requires multi-level commitment, many parts of the Kährs organisation are involved in the process. For inspiration, the product development team visits interior designers, architects, local customers and global trade shows, ascertaining different views on current and future trends.

Brinton’s Stripes

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‘Kährs’ representatives, in individual local markets, are also a major contributor to ideas for new products.‘In addition to the aesthetic qualities of a new product, there are also numerous technical and environmental considerations.The production development team at Kährs gets involved in developing a suitable manufacturing technique, thus securing Kährs superior product quality.’

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News by Dennis Flower

Kahrs Oak Nouveau White from the Classic Nouveau Collection

Colour and texture are two of the most important considerations for McThree when creating new polypropylene rugs.The heat set process makes this a difficult task, changing the colour and feel.

The company has therefore established its own yarn extrusion facility to speed the development process and keep pace with current design trends.‘The payback for this investment is in avoiding the costly interruptions to ongoing products and the equally costly wasted yarn generated by having to run industrial sized trials for each masterbatch adjustment,’ said McThree’s Robert Witherington.

The company’s additional investments allow it to use a choice of heat setting and twisting processes to create sample rugs. New designs are accordingly swiftly distributed to sales teams and customers to

Vogue Opulence palette from Brockway

maximise marketing opportunities. Ian Hammond, sales director of Vorwerk Carpets, explained his company’s ‘thinking’ carpet, shown at the Orgatec exhibition in 2004.

It contained microchips to control elements such as heating, blinds and power.The project was discontinued when the chip supplier was taken over, so Vorwerk began working with a manufacturer of radio frequency identification microchips to include in the Smart Floor textile underlay to automate tasks such as cleaning and transport, which won the Zukunfts award for innovation in Germany.‘Smart Floor never took off - I really do think it was just ahead of its time,’ said Hammond.The company has had more success with its TEXtiles SL tile backing. Made from 60% recycled materials, it is completely recyclable and its light weight also helps to reduce transport’s impact on the environment.

Whitestone Weaver’s managing director Steve Byrne said his team keeps a close eye on current trends, with colour the main focus.All new product concepts start in the dye houses to be blended and developed, with input from the design team. He said:‘All our products go to retailers to get opinions and feedback before developing a concept further, as their input is crucial.A new product that’s currently in development is a three ply which we are looking into introducing into our portfolio.This isn’t a new concept to the carpet market but it is something we have never had in our range.’

Piccadilly multi-stripe from the Tube Collection by Edel Telenzo

from The Stocklists

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News Floor SR seeks style with safety Bringing value and quality in abundance, Leolan is turning up the heat in the domestic vinyl sector with Floors SR, a high style collection of cushioned vinyl.

Offering a multitude of designs and colours, Floors SR is the perfect goanywhere floor and whether toddler’s playroom, hallway or luxurious wet room, there is a style to match. What’s more, Leolan has equipped the Floors SR range with LeoGrip, a slip resistant surface technology that provides a safe surface even when standing water is present.

With a two-mm thickness, including a 0.25mm wearlayer, Floors SR achieves a general domestic rating and instils confidence in its quality thanks to a five-year wear guarantee. Available in three and four-metre widths to meet the demands of various room sizes, the floor provides an economical and extremely comfortable solution to interiors with a mechanically embossed surface, Floors SR takes affordable style to a new level.

Stylish wood designs, modern tile interpretations and classic effects ensure that Floors SR has the diversity to meet all tastes.

T 0032 5665 3211

www.ivcgroup.com

Stripey style with lustre The broad tonal stripe and beautiful feel of Bisam effect from Vorwerk Carpets make it a great choice for the style conscious home. With the use of Antron carpet fibre, Bisam effect also makes perfect sense from a practical aspect.

Using the varying lustre of Antron carpet fibre, Bisam effect creates a contrast not only through tone, but also through sheen, mating a gloss velour to a silk velour to create a unique interpretation of a popular patterned style.

Only made possible through the use of polyamide fibres, in tones ranging from a vibrant red to delicate cream, the success of Bisam effect is down to its stunning looks, so appearance retention is vital as Ian Hammond, Sales Director UK, Vorwerk Carpets explains: “We use Antron carpet fibre in many of our carpets due to its performance levels and style flexibility. For Bisam effect, Antron carpet fibre not only helped us to produce the unique character of the carpet, but it also ensures that it stays looking good thanks to its easy clean nature and excellent durability.”

Available in 21 elegant nuances and in a four-metre width, Bisam effect is suitable in both modern and traditional interiors. For retailers looking for carpet that offers an opportunity to present consumers with a distinct collection, Bisam effect is part of the Vorwerk’s premium display stand.

T 020 7096 5090

www.vorwerkcarpets.co.uk

Stand M00

Floorwise has super sticky all taped With 47% more adhesive than its nearest competitor, Floorwise 366 Plasticizer Migration Resistant Tape has more than enough power to stick around. In fact, Floorwise 366 PMR Tape has over two and a half times the sticking strength of similar tapes.

Not only does 366 PMR Tape give a super strong bond for security, fitters can rely on no degradation to the adhesive or backing and 366 will also not alter the colour of vinyl.

The 50m long rolls of 366 are also better on uneven surfaces as the scrim carrier and high coat adhesive weight means that it just sticks better, no matter to what. With the scrim construction ensuring a fast, straight and easy tear, the tape is also a joy to use.

This tape joins 365 Very Heavy Duty Double Sided Cloth Tape, 367 Heavy Duty Double Sided Cloth Tape, 370 Very Heavy Duty Double Sided Contact Tape and the Single Sided Waterproof Cloth Tape in black (368) and silver (372) options.

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www.floorwise.co.uk

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News New Easyshim fills the gap When a simple idea is turned into an innovative new product, which solves an age-old problem and looks good, you can be fairly sure it will be a winner; judging by initial orders, that is certainly the case with the new Easyshim from Stairrods (UK).

The Easyshim creates a flush transition in doorways between a carpet and other floor surfaces such as wood, ceramic tiles, stone and marble.

Inevitably the two levels are different but the Easyshim creates a gentle slope from one to the other, which is virtually imperceptible when the carpet is fitted, and facilitates a smooth join. As a result, wheelchair users and vacuum cleaners enjoy a smoother ride and improved access.

There are a variety of specifications from which to choose; the Easyshim is 36” (91cms) wide with an 8” (200mm) ramp and is available in three heights: 1/4” (6mm), 3/8” (9mm) and 1/2” (12mm).

Used in conjunction with a z-bar, the Easyshim can bridge a gap of up to 32mm, and for carpets which protrude into hallways side shims are available.

In recent years Stairrods (UK) has made a name for itself by introducing products which tackle some thorny fitting problems including Easybind, a simple and smart way to bind carpet, Joints, the high quality door thresholds, and now there is the Easyshim.

T 01207 591176

from The Stocklists

www.stairrods.co.uk

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News Forest’s fast floor fit Sophisticated and highly realistic oak effect sheet vinyl flooring from Polyflor’s Forest FX range has been used to create an authentic ambience for the Mosaic by Skopos showroom at the company’s Dewsbury headquarters.

Mosaic by Skopos is the healthcare division of Skopos Design Ltd, an international designer and manufacturer of soft furnishing fabrics for the contract industry, developing products to meet the unique requirements of the hotel and leisure, healthcare and education markets.

Installed at the showroom by Ossett-based flooring contractor UK Floors, the Forest FX collection has been developed in response to demand from specifiers and designers for a wood effect sheet vinyl floor and is targeted primarily at the healthcare, education and high street sectors.

The collection provides a choice of 14 of the most widely specified wood colours, including exciting new designs, and features a polyurethane reinforcement (PUR), which protects the floor during installation and handover and facilitates a polish-free maintenance regime.

Quick and easy to install, Polyflor Forest FX can be welded at the seams to provide a hygienic surface, offering no sanctuary to dirt and bacteria, and is available in 20mx2m rolls, providing the flexibility to cover large flooring areas swiftly.

T 0161 767 1111

retailers respond to industry issues

www.polyflor.com

The net... or not?

An e-retailer responds to High Street critics

Pete Samuels, MD of leading online store floor-site.com, takes exception to the retailer hostility to internet trading revealed by our Flooring Forum survey published last month...

With over 40 years experience in the floor coverings trade at various levels including installation, retailing and representation, I am currently MD of an online retailer, so can perhaps look more objectively at this issue.

There will always be Retailers who, rather than blame their own ineptitude, will seek to find reasons why they lose business.These reasons include the power of the large retailers, fitters with direct accounts and now, internet retailing.

Your respondent who believes internet retailers to be ‘Cowboys’ displays a breathtaking lack of grasp of the facts. We, as an internet retailer, have spent in excess of £100,000 in the last 3 years or so developing and promoting our websites, which has facilitated a growth turnover of more than 50% year on year during that period.

We hold very substantial stocks in order to supply our customers with next day delivery on a large number of products. We invest in sampling material which we provide to our customers to help them make a purchasing decision.

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to offer. All responsible internet retailers will recognise the necessity of sufficient margin to sustain growth.Yes, we will often look at giving a competitive quote when asked to do so. But then, what retailer, when faced with a customer who has already browsed at another shop down the road, would refuse to undercut the price on the basis it would erode margins?

So why do customers shop with internet retailers? Is it purely on price? Well no, actually, it is our finding that people are just as likely to purchase from us due to their dissatisfaction with High Street Retailers - this can be because of bad service or a perception that they are being ripped off!! With some retailers charging the equivalent of £270 for a box of gripper, there is often some justification in this.

Despite the adverse comments in your feature regarding internet retailing, it is very interesting to note that 95% of your respondents regularly shop online themselves. Do they not concern themselves that when purchasing that flat screen TV or IPod, or indeed their weekly family food shopping, they are helping to erode the margins of the electrical retailers and the small corner shop down the road? I thought not!

Live debate at Harrogate

The Stocklists has been asked to host a seminar on e-retailing at the National floor Show with a panel including yourfloors.co.uk, Ulster Carpets, Sitemakers and SPG Group - see also page 47 Tuesday, September 8, 15.00.

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The British Wool column New British Wool Retailer Promotion offers win-win to carpet showroom

British Wool launches its latest retailer prize draw promotion at the National Floor Show with increased incentives for carpet retailers.

This successful prize draw is now in its third year and receiving a steady support from good independent retailers.The six month promotion which commences in October will now give a win-win to the carpet showrooms that participate, offering a weekend break for both the lucky consumer and the retailer.

“This is an incentive based promotion for the retailer to offer something to the consumer buying British Wool in ranges manufactured by our licensed manufacturers,” Irfan Khan, promotions manager at the BWMB said.

“After looking at the way in which we distributed the prizes, we decided that it needed refining and so this year if a consumer is selected as a winner, then the retailer which sold the carpet will also win a weekend break for two.”

“Good retailers are the key to this promotion and we wanted to reward them properly and whilst we have always given a selection of wines to each retailer with a prize draw winner, we wanted it to be a more substantial reward.”

Additionally, there will also be a one-off prize for the retailer that sends in the most entries to the promotion following analysis of the entries after the draw.

“We noticed that some retailers are sending in a lot of entries and these tend to be the ones that fill in the forms on behalf of their customer and send it out to the customer with their invoice – so all the customer has to do is sign it and send it off in the post paid envelope provided.”

The new promotion commences in October. Retailers wishing to register for the promotion should visit the British Wool stand at the NFS – C18 or contact the marketing department on 01274 688666.

Skipton retailer and consumer delighted with British Wool win It was clear that Mrs Gains was thrilled with her win when she was presented with her Marriott vouchers at the Carpet Company in Skipton. – her smile said it all. She had just won a weekend for two at her own choice of the luxury Marriott hotels across both the UK and Europe in the last British Wool Prize Draw Promotion

Mrs Val Gains (right), a consumer winner in the British Wool Marriott prize draw with Judith Wright of the Carpet Company in Skipton.

“It is a fabulous prize and I have been telling everyone that I have won,” said Mrs Gains. “We have completely revamped our home this year including the floors.

We kept coming in and out of the shop over a six month period until we finally decided on the Penthouse Vermont range.”

Typical of many consumers she had chosen a plain neutral shade in an earthy brown to go through the living room, stairs and landing but in line with more current trends had used hard flooring in other downstairs areas such as the hall and dining room.

“I like that you can mix and match the flooring in the home but I wanted to keep the warmth and comfort value of carpet and I like the feel of wool.”

Judith Wright who owns the Carpet Company with her husband John and is assisted by her two sons said “We mainly sell wool here, it is a rural community and so most people understand about wool.” Judith has a long history in the carpet retail business, her father owned a shop in Bradford and her husband was a carpet fitter for that shop before they set up in Skipton. They have a light, spacious showroom and this helps to display the product clearly and they offer a very personal and friendly family service.

On the trend for carpet Judith said she felt that carpet remained popular and that pattern had been a good seller in recent months. “The middle to older consumer still like pattern and during the difficult economy, they have been the mainstay of the market, so pattern has done well for us lately.”

On the success of her customer she said, “We are thrilled that one of our customers is a winner – we sent the entries out with the invoice and as you can see, it clearly works!”

Mrs Gains (left) and Judith Wright discussing carpets

from The Stocklists

The British Wool prize draw promotion will recommence in October.

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Stand out from the crowd and have a say in the future of your industry

www.nicfltd.org.uk

The NICF covers all types of flooring including carpet, laminate, luxury vinyl tile, timber and sheet vinyl fitting, and are the driving force behind raising standards of floor covering installation.

By supporting the NICF and becoming an active member you can have a voice in the future of your chosen industry along with all the other benefits you see listed below:

• Enhance your company image • Free listing on the NICF website and broaden your opportunities for work • Free business support helpline with Croner Consulting • Technical advice line • Great discounts on FITA training courses • Discounts on quality workwear and tools • Keep up to date with industry news with Free subscriptions to Stocklists and the Contract Flooring Journal • Free newsletter

NICF 4c St. Mary’s Place, The Lace Market, Nottingham NG1 1PH Tel: 0115 958 3077 Fax: 0115 941 2238 Email: info@nicfltd.org.uk

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oice V

OF THE TRADE

Bridgette Kelly

Press and Public Relations Manager British Wool marketing Board The global economy and the effect of that on our housing market.

The last twelve months has highlighted our total vulnerability to external influences. I read an item recently by the economist that predicted this recession as far back as 2006 and he said he felt that recovery would follow a W shape – meaning, I believe, that we would recover, fall and recover again before we reached a point of stability. It sounds doom ridden but he made a lot of sense because we are seeing that pattern form now.

“

How do you see exchange rates affecting business over the next year?

Wool is a globally traded commodity and so the exchange rate has long affected our business.When the pound was strong against the dollar – the currency in which wool is traded internationally; British Wool appeared expensive against other wools. Manufacturers in Europe certainly wish that the UK was in the Euro and the European spinning industry has certainly suffered in this climate.

I don’t think there is a win-win in exchange rates; the next twelve months will be tough.

Is price winning over design/quality?

Price point selling is destructive to the long-term profitability of carpet manufacturers, spinners and the whole wool industry. If you sell cheap, it will have no consumer value and they will always want cheaper. However, design and quality are highly marketable to today’s image conscious consumer. I think most of the carpet industry understands the need to reposition the product.

Are there too many people making carpet now?

I work across the global market and there are certainly a lot of carpet manufacturers – the endless carpet factories in Dalton Georgia make ours pale into insignificance.The UK has experienced huge rationalisation and I think most manufacturers have successfully streamlined their businesses.There may be some casualties yet but on the whole I think it is the right size, we just need the economy to improve.

“Design and quality are highly marketable to today’s image conscious consumer. The carpet industry understands the need to reposition the product.”

In all your time in the trade, what has most surprised you?

I think it is surprising that many carpet manufacturers still don’t know what wool is in their yarn; bearing in mind that the wool will dictate the quality of the carpet. Most other industries will meticulously specify materials to ensure that productivity/life expectancy is met. In comparison the carpet industry is behind on that front.

“

What’s the key market issue/challenge today?

And most disappointed you?

The marketing disappoints me – because so many have great product but the marketing can be weak or non-existent. Cost, of course is part of the reason but the reality is that today we live in a world where marketing really makes a difference.

Are there enough women in the trade given that most purchase decisions are made by women?

Well, given my earlier answer, I guess the answer has to be no.

Although there are quite a few women in design roles and some in marketing, the carpet trade certainly has a lot of suits! Sometimes the female perspective is clearly missing and I think that is a mistake for an industry that services the interiors business.

What’s the single most important key to success in flooring?

What’s your favourite flooring product (yours or someone else’s)?

High standards – on every front – personal, product, service and customer relations.Without these, you may as well give up and go home.

If you could ask retailers to change one thing, what would it be?

As a student, I worked with a brilliant chef in his restaurant and through him I learned how to cook. I very nearly chose that as my career because I loved it and the best bit of my day is pulling my apron on, chopping some herbs, sizzling a pan and popping a cork.

Wool carpet – of course! I like to see woven wool carpet with inspired design and tufted ranges with clever yarn innovation and great texture. Currently, I am very taken with the stripe ranges that a few of our licensees have launched.

I have met some excellent retailers that really know their carpet.

But if there is one thing that I would suggest to them it would be to remember that they are mainly selling to women and try and adapt their sales technique – to making the buying of their new carpet an ‘experience’, rather than a process. from The Stocklists

If you didn’t work in this industry, what would have been your second choice career? (Should it have been!?)

What’s the oddest thing that’s ever happened to you in the trade?

I started this job and ten days later, I was on a plane to Las Vegas to a trade show with a group of people I didn’t know. It was a very strange beginning to a new job.

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News Big shots at FTBA The Furnishing Trades Benevolent Association is another £10,000 better off thanks to a cracking good day at Big Shots.

The FTBA’s annual clay pigeon shooting competition attracted some 30 teams to the Holland & Holland grounds at Northwood Middlesex. It proved an especially good day for hot shot regulars Luke and Tracey Riddington and their team,The Lost Samurai.

Tracey took Top Female Gun, Luke Top Male Gun and with their team mates Nick Cancea and Thosh Kellett, the foursome scooped both the Top Team prize and Top Flurry.

“The team always does well but this year they pretty well wiped the board,” said organiser David Langford. “It was a great day, a great opportunity for people right across the industry to mix and network and a successful fundraiser for the FTBA to boot.This was the 15th year that the competition has been held and brings the total raised for the charity over that time to well over £380,000.”

As well as monies raised through entry fees, the charity’s coffers were swelled by a £10K sponsorship from The Clare Foundation plus support from Willis & Gambier, Morris Furniture, Millbrook Beds, Furniture Village, Panaz, Gainsborough,Vi-Spring, Mark Webster Designs, Kyoto Futons and Dovetail Wood. Between them the auctions, raffle and practice stands raised £3,400.

Said David: “Many thanks go to the Riddingtons who paid for a new trophy for our Top Female Gun.The original was lost a few years ago.”

T 020 7256 5954

www.ftba.co.uk

Calling all golf enthusiasts!

The Furnishing Trades Benevolent Association (FTBA) is aiming to put proceeds from the 2009 National Golf Championships at least on a par with last year’s record beating day.

The ever-popular event, now in its 69th year, will be held on Thursday September 17 at the prestigious PGA National Course at The Belfry, Sutton Coldfield. All money raised from the tournament goes to the association – the industry’s only dedicated charity.

To book a place for your company, download an entry form from www.ftba.co.uk

Obituary: John Wilson of Ulster Carpets One of the most renowned figures in the carpet industry, Mr John Wilson of Ulster Carpets, has died after a long illness. He was a director of Ulster Carpet Mills Holdings Ltd and was one of the three sons of George Walter Wilson who founded the company in 1937. His surviving brothers are Walter and Edward.

John entered the family business in 1953 following his education at Galashiels College and built up a very successful tweed cloth business, which greatly complemented the ever growing woven carpet company. John formed a unique partnership for 4 decades with his three brothers and Tom Peattie, who was General Manager from 1943 until his retirement in 1998. John particularly brought financial acumen and a sharp business mind to the quartet as the company grew from small beginnings to the highly successful business it has now become. John was fiercely proud of the family aspect of the company and was delighted to see a number of the next generation join the business over the past few years, including one of his sons, Richard, who is Vice -President of Ulster Carpets Inc in America.

John Wilson is survived by his wife Jennifer and three sons.

Obituary: John Watts of John Latham Watts Carpets John L Watts, founder of the company that bears his name, died on July 20th aged 75, after a prolonged illness following heart surgery. John was one of the Trades great characters and will be sadly missed.

John Lanham Watts Carpets Ltd was founded by John in 1978. For over 40 years John was a staunch supporter and a past president of both the Y.F.T.A. and the N.E.F.A. He was also a keen supporter and player of the Kidderminster Golf Tournament which supported the F.T.B.A.The position of the National president of Round Table was also held by John.

John married Jane in 1958 and Jane survives him along with their daughter Peta, son Alex and grandchildren.The family business will continue under the directorship of Alex and Peta.

‘Do not shed tears when I have gone but smile instead because I have lived.’

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Do you still not have a ‘proper’ website?

Build a better one while you’re at Harrogate!

Floorsites

Plug-in an ‘instant’ flooring industry website branded for your store or business for just £390 set-up + £90 per year*

Flooring stores don’t generally need elaborate websites – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking you out to see how professional you look.

A special offer from

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The Floorsite package offers:

● 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc. ● Instant online editing - you can customise these pages yourself anytime using our online editor for latest offers and new ranges … or leave them as they are – we’ve already put in your name, business details and contact information. ● Choose photos from our library to make your site unique – or upload your own images. ● Link to Google Maps – let visitors find you quickly and see where to park ● Auto-email form to let customers contact you direct

Visit us on stand A22 and walk away with a whizzy website you need never worry about again!

You can re-direct internet users from your current web address or set-up a new domain name.

Check out our dummy site at www.thestocklists.com/floorsites

You can fill out the contact form on this site to enquire further or to order a Floorsite – or contact David Spragg at davidspragg@thestocklists.com or call 01845 573241. * Per domain name. Excludes VAT.

NO OBLIGATION ‘TEST DRIVE’... we set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose! from The Stocklists

September 2009

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Regional Wholesalers Directory The Stocklists Wholesalers Directory National

Fells Carpets Goole Tel: 01977 662211 Email: fellscarpets@aol.com Web: www.fellscarpets.co.uk See page 20 for details

Scotland

Bathgate & Co. Ltd Edinburgh Tel: 0131 554 5485 Email: bathgateco@aol.com

Fyfe & McGrouther Glasgow Tel: 0141 552 4966 Email: glasgow.029@decco.co.uk

McMillan Flooring Distribution Edinburgh Tel: 0131 202 0030 Email: info@mcmillanflooring.com Web: www.mcmillan-floors.com Neil Smith Ltd Ayr Tel: 01292 287948

North East

Adamms Wholesale Carpets North Shields Tel: 0191 296 0074 Artfloor Ltd Huddersfield Tel: 01484 540099

Barnsley Flooring Barnsley Tel: 01226 321316

Carpet Line Direct Ltd Hartlepool Tel: 01429 892523 Email: info@carpetlinedirect.co.uk

Delta Carpet Distributors Leeds Tel: 0113 240 4144 Email: sales@deltacarpets.com Web: www.deltacarpets.com Fells Carpets Goole Tel: 01977 662211 Email: fellscarpets@aol.com Web: www.fellscarpets.co.uk See page 20 for details

Floorwise (North East) County Durham Tel: 0191 410 7070

M S Contract Carpets & Carpet Tiles Shelf Tel: 01274 691511

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details

North West A & A Carpets Ltd Manchester Tel: 01204 701188

Sweeney Todd Blades Ltd Worsley Tel: 0161 790 7850 enquiries@sweeneytoddblades.co.uk

Flooring Supplies Anglia Ltd Norwich Tel: 01603 427247 Web: www.flooringsuppliesanglia.co.uk

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk

South East

Midlands

Myton Flooring Norwich Tel: 01603 624387

Acorn Carpet Accessories Bromley Tel: 020 8462 0422 Email: acorncarpetsacc@btconnect.com

A & S Carpets Bolton Tel: 01204 706401 Email: ascarpet@talk21.com

Floorwise D & J Ltd Southam Tel: 01926 814922 Email: fwisednj@aol.com Web: www.floorwise.co.uk

Dyne Carpet Tile Company Salford Tel: 0161 877 8877 Email: info@dynecarpettile.com Web: www.dynecarpettile.com

McManus Wholesale Midlands Tel: 02476 635856

AFS Middlesex Tel: 020 8805 8620 Email: info@afsenfield.co.uk See page 13 for details

St.Ann’s Warehouse Ltd Stoke on Trent Tel: 01782 717200 Email: st.annes@totalise.co.uk

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk

Carpet Fitters Supplies Blackburn Tel: 01254 51661

Haldon Thompsons Stockport Tel: 0161 430 1420 Email: haldonthompson@headlam.com HBS Floortrade Stockport Tel: 0161 430 1435 Email: Gary.Prophet@hbs-sales.co.uk

John Talbot Wholesale Flooring Blackpool Tel: 01253 751777 Lee Floorstok Ltd Liverpool Tel: 0151 708 7420 Email: leefloorstock@aol.com Web: www.leefloorstock.co.uk

Pennine Flooring Carlisle Tel: 01228 591002 Email: enquiries@pennineflooring.com Web: www.pennineflooring.com R G N Flooring Supplies Stockport Tel: 0161 406 7557 Email: sales@rgn.net Web: www.rgnflooringsupplies.co.uk

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details Sundream Enterprises Ltd Manchester Tel: 0161 236 1020 Email: info@sundreamenterprises.co.uk

J J Wholesale & Distribution Ltd Birmingham Tel: 0121 765 4994 Email: jjwholesale@gmx.com

Sheffield Wholesale Lino & Carpet Sheffield Tel: 0114 272 8116 Email: sales:swlltd@btconnect.com

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details Westfold Products Ltd Sheffield Tel: 0114 287 9638 Email: westfoldinfo@aol.com

Woodfloor Trade Supplies Rugby Tel: 0870 241 8847 sales@woodfloortradesupplies.co.uk www.woodfloortradesupplies.co.uk

East

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk Faithfulls (Hadleigh) Ipswich Tel: 01473 822341 Email: faithfulls@headlam.com Web: www.faithfulls.co.uk

All In One Supplies Hatfield Tel: 0845 260 7055 Email: sales@allinonesupplies.co.uk Web: www.allinonesupplies.co.uk

Ashmount Flooring Supplies Tottenham Tel: 020 8808 2158 Email: sales@ashmountflooring.co.uk Web: www.ashmountflooring.co.uk

Carvall Group Flooring Supplies Chelmsford Tel: 01245 451461 Email: chelmsford@carvallgroup.com Web: www.carvallgroup.com

Columbia Flooring Middlesex Tel: 020 8443 3322 Email: sales@columbiaflooring.co.uk Web: www.columbiaflooring.co.uk See page 17 for details Faithfull Floor Coverings Dartford Tel: 01322 285001

Flooring Supplies (London) Chelmsford Tel: 01245 451461 Email: chelmsford@carvallgroup.com Web: www.carvallgroup.com Flooring Supplies (London) Tottenham Tel: 020 8808 3011 Email: sales@carvallgroup.com Web: www.carvallgroup.com

Flooring Supplies (London) Greenwich Tel: 020 8853 5581 Email: greenwich@carvallgroup.com Web: www.carvallgroup.com

Garrod Bros Ltd Enfield Tel: 020 8805 6767 Email: garrodbroslondon@btconnect.com Hall’s Flooring Ltd London Tel: 020 8803 1400 Email: sales@hallsfloorings.co.uk

J De Bruyn Ltd Leyton Tel: 020 8558 4725 Email: enquiries@de-bruyn.co.uk Web: www.de-bruyn.co.uk

Littner Hampton London Tel: 020 8520 8474 Email: littnerhampton@aol.com Web:www.littnerhamptoncarpets.co.uk P F C Flooring Supplies Ltd Romford Tel: 01708 378801 Email: sales@pfcflooring.co.uk Rackhams London Tel: 020 8531 9225 Email: sales@rackhamsltd.co.uk See page 25 for details

STS Flooring Distributors Ltd Watford Tel 01923 222790 Email: sales@stsflooring.com Web: www.stsflooring.com STS Flooring Distributors Ltd Orpington Tel: 0845 434 1000 Email: sales@stsflooring.com Web: www.stsflooring.com

South West

Ireland

Wales

Beach Bros Ltd Devon Tel: 01392 421000 Email: wholesale@beachbros.co.uk

E C O Wood Ltd Co. Wicklow Tel: 353 4046 2620 Email: eco@dol.ie

3 D Flooring Supplies Ltd Cardiff Tel: 029 2070 6706 Email: cardiffsales@3dflooringsupplies.co.uk

Balley Carpets of Bristol Keynsham 0117 986 8431 Email: baileybristol@mcd.co.uk Web: www.baileybristol.co.uk

Clarks Wood Company Bristol Tel: 0117 971 6316 Email: stag@clarkswood.com Web: www.clarkswood.com

CF Anderson & Son Ltd Colchester Tel: 01206 211666 Email: sales@cfanderson.co.uk Web: www.cfanderson.co.uk G J Flooring Wholesale Battle Tel: 01424 892411

Brooks Belfast Belfast Tel: 028 9074 4201 Email: brooks.belfast@brooksgroup.ie Web: www.brooksgroup.co.uk

Marketall Trading Ltd Dublin 11 Tel: 00 353 1 8308244 Email: joe@marketall.ie Web: www.marketall.ie

M C D Belfast Belfast Tel: 028 9035 1624 Email: mcdbelfast@mcd.co.uk Web: www.merbelfast.co.uk

3 D Flooring Supplies Ltd Swansea Tel: 01792 797970 Email: swanseasales@3dflooringsupplies.co.uk

Keepfers Flooring Accessories Cwmbran Tel: 01633 871162 Rhyl Flooring Supplies Ltd Rhyl Tel: 01745 354555

Are you a Wholesaler?

If you’re not listed here and would like to be, please call Diane Martin on 01482 659396

Nutland Carpet Accessories Poole Tel: 01202 681929 Email: enquiries@nutlandcarpets.co.uk Web: www.nutlandscarpets.co.uk Nutland Carpet Accessories Chandlers Ford Tel: 023 8026 7322 Email: enquiries@nutlandcarpets.co.uk Web: www.nutlandcarpets.co.uk Solent Wholesale Carpet West Sussex Tel: 01243 774623 Email: sales@solentwholesale.co.uk Web: www.solentwholesale.co.uk See page 25 for details

STS Flooring Distributors Ltd Croyden Tel: 020 8659 0971 Email: sales@stsflooring.com Web: www.stsflooring.com Solent Wholesale Carpet West Sussex Tel: 01243 774623 Email: sales@solentwholesale.co.uk Web: www.solentwholesale.co.uk See page 25 for details

The Stocklists Wholesalers Directory National

Fells Carpets Goole Tel: 01977 662211 Email: fellscarpets@aol.com Web: www.fellscarpets.co.uk See page 20 for details

Scotland

Bathgate & Co. Ltd Edinburgh Tel: 0131 554 5485 Email: bathgateco@aol.com

Fyfe & McGrouther Glasgow Tel: 0141 552 4966 Email: glasgow.029@decco.co.uk

McMillan Flooring Distribution Edinburgh Tel: 0131 202 0030 Email: info@mcmillanflooring.com Web: www.mcmillan-floors.com Neil Smith Ltd Ayr Tel: 01292 287948

North East

Adamms Wholesale Carpets North Shields Tel: 0191 296 0074 Artfloor Ltd Huddersfield Tel: 01484 540099

Barnsley Flooring Barnsley Tel: 01226 321316

Carpet Line Direct Ltd Hartlepool Tel: 01429 892523 Email: info@carpetlinedirect.co.uk

Delta Carpet Distributors Leeds Tel: 0113 240 4144 Email: sales@deltacarpets.com Web: www.deltacarpets.com Fells Carpets Goole Tel: 01977 662211 Email: fellscarpets@aol.com Web: www.fellscarpets.co.uk See page 20 for details

Floorwise (North East) County Durham Tel: 0191 410 7070

M S Contract Carpets & Carpet Tiles Shelf Tel: 01274 691511

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details

North West A & A Carpets Ltd Manchester Tel: 01204 701188

Sweeney Todd Blades Ltd Worsley Tel: 0161 790 7850 enquiries@sweeneytoddblades.co.uk

Flooring Supplies Anglia Ltd Norwich Tel: 01603 427247 Web: www.flooringsuppliesanglia.co.uk

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk

South East

Midlands

Myton Flooring Norwich Tel: 01603 624387

Acorn Carpet Accessories Bromley Tel: 020 8462 0422 Email: acorncarpetsacc@btconnect.com

A & S Carpets Bolton Tel: 01204 706401 Email: ascarpet@talk21.com

Floorwise D & J Ltd Southam Tel: 01926 814922 Email: fwisednj@aol.com Web: www.floorwise.co.uk

Dyne Carpet Tile Company Salford Tel: 0161 877 8877 Email: info@dynecarpettile.com Web: www.dynecarpettile.com

McManus Wholesale Midlands Tel: 02476 635856

AFS Middlesex Tel: 020 8805 8620 Email: info@afsenfield.co.uk See page 13 for details

St.Ann’s Warehouse Ltd Stoke on Trent Tel: 01782 717200 Email: st.annes@totalise.co.uk

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk

Carpet Fitters Supplies Blackburn Tel: 01254 51661

Haldon Thompsons Stockport Tel: 0161 430 1420 Email: haldonthompson@headlam.com HBS Floortrade Stockport Tel: 0161 430 1435 Email: Gary.Prophet@hbs-sales.co.uk

John Talbot Wholesale Flooring Blackpool Tel: 01253 751777 Lee Floorstok Ltd Liverpool Tel: 0151 708 7420 Email: leefloorstock@aol.com Web: www.leefloorstock.co.uk

Pennine Flooring Carlisle Tel: 01228 591002 Email: enquiries@pennineflooring.com Web: www.pennineflooring.com R G N Flooring Supplies Stockport Tel: 0161 406 7557 Email: sales@rgn.net Web: www.rgnflooringsupplies.co.uk

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details Sundream Enterprises Ltd Manchester Tel: 0161 236 1020 Email: info@sundreamenterprises.co.uk

J J Wholesale & Distribution Ltd Birmingham Tel: 0121 765 4994 Email: jjwholesale@gmx.com

Sheffield Wholesale Lino & Carpet Sheffield Tel: 0114 272 8116 Email: sales:swlltd@btconnect.com

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details Westfold Products Ltd Sheffield Tel: 0114 287 9638 Email: westfoldinfo@aol.com

Woodfloor Trade Supplies Rugby Tel: 0870 241 8847 sales@woodfloortradesupplies.co.uk www.woodfloortradesupplies.co.uk

East

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk Faithfulls (Hadleigh) Ipswich Tel: 01473 822341 Email: faithfulls@headlam.com Web: www.faithfulls.co.uk

The Wood Floor Centre UK Leigh on Sea Tel: 01702 479493 Email: thewoodfloorcentreukltd@hotmail.co.uk Web: www.thewoodfloorcentreukltd.co.uk

All In One Supplies Hatfield Tel: 0845 260 7055 Email: sales@allinonesupplies.co.uk Web: www.allinonesupplies.co.uk

Ashmount Flooring Supplies Tottenham Tel: 020 8808 2158 Email: sales@ashmountflooring.co.uk Web: www.ashmountflooring.co.uk

Carvall Group Flooring Supplies Chelmsford Tel: 01245 451461 Email: chelmsford@carvallgroup.com Web: www.carvallgroup.com

Columbia Flooring Middlesex Tel: 020 8443 3322 Email: sales@columbiaflooring.co.uk Web: www.columbiaflooring.co.uk See page 17 for details Faithfull Floor Coverings Dartford Tel: 01322 285001

Flooring Supplies (London) Chelmsford Tel: 01245 451461 Email: chelmsford@carvallgroup.com Web: www.carvallgroup.com Flooring Supplies (London) Tottenham Tel: 020 8808 3011 Email: sales@carvallgroup.com Web: www.carvallgroup.com

Your local service guide - see pages 9 - 11 Wholesalers: To list your wholesale business for a nominal monthly charge, please faxback the form below to 01482 659397 or telephone 01482 659396 or email diane@mayvillepublishing.co.uk and we’ll send you all the details.

Name:

Business name:

Telephone number: Email address:

Stocklists The

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News Smart vinyl cushioned with felt IVC Group has lifted the lid on yet another innovation in vinyl flooring – Texmark - a carefully engineered alternative to cushion backed PVC.

Thanks to a clever felt backing,Texmark not only has excellent thermal insulation and acoustic properties, it is also blessed with high levels of underfoot comfort. And with IVC Group’s usual attention to performance and style, it retains all the qualities that make IVC Group’s vinyl floorcoverings such an attractive proposition.

Backed with attractive eye-catching point of sale material for retailers,Texmark comes in 18 attractive colourways and in a wide choice of two, three and four-metre widths to suit everywhere from corridors, to bathrooms, kitchens, lounges and bedrooms.

Known as Luxatex®, the backing combines with other technology, including the Super Guard stain resistant treatment and a mechanical emboss, to make Texmark a feature-packed vinyl floor capable of meeting expectations of consumers time after time.

“Texmark has been developed to bring homes a floor that is not only comfortable and stylish, but also one that is extremely practical.To give peace of mind,Texmark has been given an R10 slip resistance rating and is warranted for 10 years,” comments Caroline Wille, Product Manager “That said the special felt backing used on Texmark has advantages for installation too.”

Normal vinyl flooring can react with certain types of subfloor such as thermoplastic tiles, causing staining and migration through the floor. However, the felt backing on Texmark forms a barrier to prevent this.This quality can lead to cost savings on the uplift and preparation of subfloors on projects such as social housing.

T 0032 5665 3211

www.ivcgroup.com

The stair’s the star Stair Make-Over brings a unique opportunity for distributors, wholesalers and retailers to excite a new audience of homeowners with a great new product that can help to transform homes in a jiffy.

Stair Make-Over addresses one of the most overlooked areas of the home and one of the most tricky to beautify – the stairs. A simple tread-over-tread retrofit system, Stair Make-Over makes it possible for homeowners to effortlessly transform staircases and retailers, distributors and wholesalers to effortlessly improve sales.

“Stair Make-Over is a unique branded product that has already had phenomenal success on the continent,” says Ronnie Houben, UK Account Manager. “With five different wood-effect laminates to choose from, it’s easy to match décor and taste and Stair Make-Over can even work on curved and irregular shaped staircases.”

Backed by a comprehensive training package for early adopters, Stair Make-Over features a 10-year guarantee, which is more than can be said of a new staircase.

“We are aware that when something is innovative it is also unfamiliar to consumers and they need reassurance that the product will meet their expectations. Even though staircases are high traffic locations and Stair MakeOver is a DIY product, we felt it important that consumers had complete peace of mind when purchasing.” Explains Ronnie.

Stair Make-Over is also backed by the website at www.stairmakeover.com.The website has been built around the Stair Calculator tool which guides consumers through the entire measurement and ordering process, resulting in a print out that can be taken to the retailer listed as the nearest stockist.This is designed to simplify what could be a confusing decision for the homeowner.

T 0031 40208 6222

www.stairmakeover.com

Allied fails to find buyers No buyers have been found for the bulk of Allied Carpets stores after the troubled retailer went into administration last month – over 140 stores are now set to close their doors with the loss of 850 jobs.

As reported in The Stocklists last month, a spin-off company Allied Carpets Retail has been used as a vehicle to buy 51 of the more viable stores and other sales are under negotiation with commentators expecting the ‘new Allied’ could own up to 70 outlets.

Adminstrators BDO Stoy Hayward reported a “strong level of intitial interest” but partner Dermot Power commented: “Many of those who operate in the same industry haven’t been comfortable taking the step to extend their portfolio in such a tough trading climate.” from The Stocklists

September 2009

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The

UNDER RUGS

FOXISuper Plus

flooring.uk.com ltd

The Rug Tamer! Keeps Rugs In Their Place COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS EGALSOFT STICKDOWN UNDERLAY

Laminate accessories - ie Scotia from 65p for 2.4m list

RUG ANTI-SLIPS Allstop and Allstop Plus, RUGSTOP and anti slip rubber underlays and felts in rolls or cut lengths, unbeatable service

For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321

FREEPHONE: 0800 035 6677 Fax: 0870 751 1182 22-24 Hart Street, Southport PR8 6BT serving the trade for 54 years

SALES AGENTS Can we introduce you to some new business?

The Stocklists has been asked to consider running a directory of Agents for the flooring industry to compliment the other information features in our magazine.The Directory would help agents with multiple agencies get better known among retailers in their areas - and also indicate if they were available to take on representation for other manufacturers/suppliers in these territories.

It would be published monthly and indexed by region - just like the Wholesalers Guide on page 10 and 11 of this magazine If there is sufficient interest, we’ll run the Agents Directory free of charge for three months and then charge £12.50 per month – payable annually at £150 in advance.

Register early to get 3 months free!

The feature will start in July so Agents who register early will get the benefit of 3 months free. We’ll have to start charging from the October issue onwards.

Please complete the form below and faxback to 01482 659397 – or email the same details to diane@mayvillepublishing.co.uk Name (first name, surname):

____________________________________________

Trading title (if different): ________________________________________________

Telephone number: ____________________________________________________ Fax number: __________________________________________________________ Email address:

________________________________________________________

Area covered (by county or region):

______________________________________

List of current agencies (max. 6): __________________________________________

____________________________________________________________________

Are you available to take on further agencies? Yes/No

Stocklists The

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FlooringNews

Stocklists Classified

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The

SITUATIONS VACANT

CARPETS Sales Representative: Greater Manchester.

To join Stockport based, independent floorcoverings distributor, you will have an excellent track record of sales, and be highly motivated to achieve growth in a well established area. Good communication and customer facing skills are essential, along with a desire and ability to be successful.

We offer a competitive package of salary and targeted bonus.

To apply, please email your CV to: charles.aldous@kellars.co.uk Tel: 0161 443 0971

CARPET TILES

Dyne Carpet Tile Company Ltd 200,000 tiles available from stock 8 current stock lines Clearance lines less than half price Unit 16 Kansas Avenue, Salford M50 2GL

Tel: 0161 877 8877 Fax: 0161 877 5610 e-mail: ged@dynecarpettile.com FREE SAMPLES SENT 1st CLASS

FOR SALE

ATTENTION CARPET SUPPLIERS Turn those remnants into cash!

New and reconditioned carpet/rug whipping, fringing and taping machines available for immediate delivery.

For further details contact

DAVID ALMOND LTD. davidalmondltd@btconnect.com Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LN Tel. 01706 214817 Fax. 01706 214819

from The Stocklists

Advertise here!

Call Diane Martin on 01482 659396 September 2009

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