Page 1

Stocklists The

3 June 2013









Monthly ‘Stocklisters’ shown in BOLD Index

Page No

Contact No



01274 655694


01785 711031


Price List Date





01562 745000

June 2011



01274 688 666



01562 828200

Feb 2012


01457 861141




Expertise advice from F Ball


0208 443 3322

01204 881234


Buying Groups Choosing the right organisation for you


07402 746944



01538 361633

Carpet Company Directory



01159 506836

Our line-up of the leading players


0121 683 1426





01509 673974


01772 696787

Nov 2010


01827 831430


01432 852000



01706 213131





01937 588511



01827 831424

— —


All about stains, spots and shading


01827 831436 01562 754382

Carpet Types



01480 479830

The starter guide for picking a pile



0115 958 3077



00353 61 339287



0161 767 2551



020 85319225



01675 433501



01243 774623

May/June 2013



0845 341000

Jan 2013



01422 374417




01423 779967



0121 585 7600

Wholesaler Distribution Directory


0845 644 9090

National & regional guide to distributors




pages 8

pages 12-13

Carpet Trouble-shooter



page 4




pages 10-11

page 5

Underlay Understanding underlay types and selection

page 9

pages 14-16

Classified 66, 67  carpets/rugs/tiles  woods/laminates/smooths  fibres  underlay  accessories/services/organisations  wholesalers/distributors  adhesives

Woolsafe: the carpet care guide How to protect and clean wool carpets

pages 6-7

UK manufactured Carpet Cutting Machines



ISSUE 459: 3 JUNE 2013 Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 Sales Director: Diane Martin. Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338 Š Mayville Publishing Co. Ltd. 2013. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringNews starts on page 33

Showtime in Solihull Buying group events abound with new business and latest launches pages 45-57

Loadsa lecterns! POS powers ahead - almost every page!

How deep is your saxony?

Selling skills

Dennis Flower goes soft and deep page 59-61

Cormar support Flooring Guild seminars - page 38

Flowing floors Smooth & fast from F Ball - page 44

Fitter for purpose?

Carpet wins on waste

Retailers reveal installer woes - page 58

Industry effort recognised by award page 44



Flooring Factsheet Adhesives

Flooring factsheet Carpet types TUFTED


With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.

Level loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.

Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.

ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.

CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.

Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.

Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours. Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the

BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.

Tip Sheared

Level Loop



Random Sheared

Multi-Level Loop







Shag S


Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.

Services for Retailers Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple. Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: and call your nearest inspector. WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one. Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to: The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: or visit The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991. Europe – North America - Australia


Regular Maintenance Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur. Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers! Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Periodic Cleaning When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package. It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports. To contact an inspector in your area call 01943 462127, email:, or visit: / Private Householder / Registered Inspectors

WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS June 2013

maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal

WOOLSAFE Approved Carpet Cleaning Products

Treatments 1.

Blot with white kitchen roll or paper tissues


Vacuum clean

• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth


Cold water


Warm water

• Scoop up or scrape off solids


• Try to identify unknown spots prior to treatment – if unsure, use solvent first

WOOLSAFE-approved carpet shampoo solution (diluted)


WOOLSAFE-approved spot remover for water-based stains


WOOLSAFE-approved spot remover for greasy/oily stains

• Always work from the edge of the spot inwards • BLOT, do NOT rub • Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge • Take care with applying solvents to bitumen-backed carpet tiles

Life inspired cleaning innovations


Absorbent paper or paper tissue and hot iron


Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

The Clean Carpet you Expect... the Service you Deserve

11. White spirit or turpentine substitute 12. Surgical spirit (ethyl alcohol or ethanol)

• When using solvents always ensure there is plenty of fresh air ventilation

14. Rub gently with coarse sand paper

• Always thoroughly rinse out water-based spotters with clean water

15. WOOLSAFE-approved disinfectant or deodorizer

13. Rub with a coin

16. Rust remover

• Dry the spot, if possible, with a hair dryer

17. Carpet re-colouring kit (Treatments used by professional carpet cleaners)

Environmentally Aware for Superior Carpet Care

More Difficult Spots Easy Spots

Spot or stain

Try 1st

Try 2nd Try 3rd

Artificially coloured drinks






C/heating radiator fluid






Spot or stain

Try 1st Try 2nd Try 3rd




Felt-tip pen

7 or 11 12

Burn/scorch marks



Furniture polish





Glue/adhesive (plastic base) 10

Candle wax



Chewing gum



Ink (fountain)


Ink (ballpoint pen)

12 7















Nail varnish





Paint (oil)





Floor wax Fruit juice

7 3


Gravy and sauces



Herbal tea



Metal polish





Oil and grease



Paint (emulsion)



Shoe polish










Tar (asphalt)


16 5

5 11 6





5 15

Urine (fresh stain)



Urine (old stain)






Red wine




These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals

British Wool makes a Better Carpet... Naturally

This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.


Flooring factsheet Buying Groups Why join? Contact: Glenn Harding Tel: 0121 683 1426 Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005

Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing. While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers. The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...

Metro Group Contact: Jill Coward Tel: 01204 393539

Pick the right one Contact: Mike Symonds Tel: 0118 932 3832

How to decide whether to join a buying group – and which one…

• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee

• Get a list of members and call up two or three for a ‘real-world’ view Associated Carpet Group Contact: Richard Moore Tel: 01942 825520

• Establish your territorial exclusivity – where’s the next nearest member of each buying group

• Ensure you understand the financial arrangements, any

fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings

• Review all the extra benefits and services to see what you would actually use

• Check out the product ranges offered including the Contact: Paul Phillips Tel: 01892 549050


own-label options and the UK/European mix

Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Increase sales • ‘Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with point-of-sale, merchandising and displays. Central stockholding may also be on offer. Access professional services • Business services • Financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings • Regional workshops • Supplier presentations • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.

• Ensure you understand any rules that may limit your flexibility to run your business the way you want


Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay! Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units.



Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet

Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.

Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber



PU foam



Flooring factsheet Carpet trouble-shooter COLOUR MATCHING


Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.

Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile.They should never be pulled out.

This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet.This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.

SAMPLES The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

SHEDDING The original carpet tile

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning.This excess fibre is only a small fraction of the total fibre contained in the carpet.


This information is given by responsible manufacturers to help you help your customer to make

• shedding • pulled loops

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.


STATIC Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

FADING ON WOOL Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

an informed choice.



• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling




Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

INDENTATIONS When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay. Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

SOILING Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.

Shampoo - if incorrectly applied, can leave

sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

INSTALLATIONS Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.



The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww

01274 655694 01562 829966 01264 335111

0121 550 5788 01297 32244 +32 56783250 +32 56 62 2211

Bizspoke Custom Carpets Be Tw W

020 8800 0740

Burmatex Tu

01924 262525

Edel Telenzo Carpets Ltd

Cavalier Carpets Ltd Ax Be Tu Tw W Ww

01254 268000

Christy Carpets Tu

019078 308777

Clarendon Carpets Tw

01675 433066

Classis Carpets Tu W Ww

0870 020 1725

+31 38 4778911

Tu Tw W

01204 881 234

Enterprise Weaving Co Be Ww

800 223 6186

0113 380 5333

Craigie Carpets Be

01294 558400

Bond Worth Ltd Ax

01562 745000

Creative Carpets Ltd Be Tu Tw W

0116 284 1455

Creatuft Carpets Tu W

Mohawk’s Cherbourg Check

+32 56 35 4444

01422 374 417

01562 745030

Fells Carpets Ww

01977 662211

Fletco Taepper A/S Tu W

020 8944 6220

+45 96 60 3000

Firth Carpets & Flooring Be Pr Tu Tw W Ww

Couristan Carpets Ax Tu W Ww



Tu Tw W

Fetcham Furnishings Ltd Tw

020 7823 3040

Edel Telenzo’s Bakerloo

+32 55 335211

01562 825952

Cormar Carpets Ltd

0800 505055

Domo Floorcovering Pr Tu Tw

E & WE Carpets W

Blenheim Carpets Ax Be Tw W Ww

Brintons Ax Tu Tw W Ww

0844 9151000

01282 862 736

Be Tu Tw W

+31 383 861 060

01924 488882

Dan-Floor UK W

01254 296829

Condor Carpets BV Tu

+32 56 23 54 10

01737 830301

Drury Lane Carpets Ltd Be Tu Tw W

Bronte Carpets Ltd

Belvedere Carpets

BIC Carpets Be Tw W

01562 828200

01422 330261

Belvedere Carpets

Betap Tufting BV Tu Tw W

Tw W

01422 431100

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11

Tu W

Brockway Carpets Ltd

Custom Carpet Company Ax Be Tu Tw W Ww

01484 721529

Furlong Flooring Tw W

01772 696 787

Brockway’s Vogue


If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

Gaskell Wool Rich Tu Tw W

01827 831525

Master Weaver W Ww

01562 754 382

Tasibel NV Tw

Gaskell Mackay Carpets Ltd Ax Tu Tw W

01429 892525

Mayfield Carpets Tu Tw W

01706 639 866

The Grosvenor Wilton Co W Ww

01562 701456

Georgian Carpets Tu Tw W

01827 831430


The Sultana Carpet Co Ax

01299 822300

The Wilton Carpet Co Ax W Ww

0845 296 8850

Thomas Witter UK Ltd Tu Tw

0870 1128318

Godfrey Hirst (GB) Ltd Tu

0800 526696

Halbmond Teppichwerke Be Pr Tu Heckmondwike FB

+49 037 421 420

0032 51 424 411

John Evans Ltd Ax Tu Tw W

01480 479830 01480 471304

01937 588511

01827 831400 01827 831 424

Lano NV +32 56 65 4300

Tisca Tiara Tu Ww

07860 911748

Trendy Tuft Designs Be Tu Tw W

01274 855080

01827 831 450

Ossfloor UK

01675 433031

Ulster Carpets Ax Be Tu Tw W Ww

02838 334433

Penthouse Carpets Tu Tw W

01706 341231

United Carpets & Beds Tw W Ww

01709 732 666

Phoenox Textiles Pr Tu

01484 863227

Victoria Carpets Tu Tw W Ww

01562 749300

Pownall Carpets Tw W

0845 6528811


08700 104484

Westex Carpets Tu

01274 861334

Weston Hammer W

0845 644 9090

Whitestone Weavers Ltd Ax Be Tu Tw W Ww

01429 892555

Wilkies Carpets Tw

0113 307 9955

Roger Vanden Berghe.NV Tu Ww

+32 05685 4747

Lecaflor Ltd Ax Be Pr Tu Tw W Ww

0800 78 33 712

Sans Frontieres Ltd Be Pr Tu Tw W Ww

Leigh Spinners Ltd Tw

01942 673232 +32 56 393 386

+31 38 385 4477

Mr Tomkinson Tw Ww

Ryalux Carpets Ltd Be Tu Tw W

Louis de Poortere W

Timzo Tufting Industry BV Tu

07850 935301

Joseph Hamilton & Seaton W

Le Tissage d'Arcade Ax Ww

+32 52 457211

Mohawk Europe

John Lanham Watts Carpets Ax Tw Ww

Ax Pr Tu Tw W Ww

Modulyss Be Tu Tw Pr

01924 410544

ITC Be Pr Tw Tu

Kingsmead Carpets Tu Tw W

+31 38 851 8700

+32 52 499600

Shaw Home Foundations Tu

+32 56 73 57 11

0845 652 8811

0844 5611977

01675 433 501

Woodward Grosvenor Ax Tu Tw W Ww

Signature Carpets Be Tu W

01422 845075

0800 526696

Lusotufo Tu

01388 664101

TAT Carpet

07976 607657

Wool Classics Tu Ww

Manx Carpets Tw W

01827 831 434

Tapibel NV Pr Tu Tw

01623 481 221

Woven Carpets of Kidderminster W 01299 827477

Bronte’s Cream Shagpile


Cormar’s Berwick

0207 349 1560

Wellington Stripe from Ulster


Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory National Mercado Leeds 0113 3802900

Fells Carpets Goole 01977 662211

North East Carpet & Flooring Gateshead 0191 482 7373 Fells Carpets Goole

01977 662211 Floorwise (North East) Ltd Birtley - see Floorwise p16 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Wood Floor Sales Redditch 01527 511888 help.redditch@

North West A&A Carpets Manchester 01204 701188


D. M. Miller Ltd Manchester 0161 205 9949 Fells Carpets Goole

01977 662211 Green Tree Distribution Stone, Staffordshire 01785 818005 Lee Floorstok Ltd Liverpool - see Floorwise p16 Lee Floorstok Ltd Manchester - see Floorwise p16 MCA Floorwise Ltd Morecambe - see Floorwise p16 Mytton Flooring Norwich - see Floorwise p16 Millbrook Carpets Darwen 01254 703999 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Carpet & Flooring Manchester 0161 786 6800 manchester@ Wood Floor Sales Redditch 01527 511888 help.redditch@



Carpet & Flooring Birmingham 0121 421 9131 birmingham@

Beds Flooring Bedford 01234 341234

DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@

Faithfull Floorcovering Suffolk 01473 822341

Floorwise D & J Ltd Southam - see Floorwise p16

STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 See page 29 for details

Green Tree Distribution Stone, Staffordshire 01785 818005 J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 RPS Flooring Mansfield Woodhouse - see Floorwise p16 STS Flooring Distributors Watford 08454 342000 see page 29 for details

Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Wood Floor Sales Redditch 01527 511888 help.redditch@ Woodall Brothers Ltd Shrewsbury - see Floorwise p16

Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Wood Floor Sales Redditch 01527 511888 help.redditch@

South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 Beds Flooring Bedford 01234 341234


Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory Carpet & Flooring Bow 020 8525 5691 Carpet & Flooring Camberley 01276 672100 Clifford Floors Strood 01634 285900 Culpeck Strood 01634 299000 Columbia Flooring Middlesex 020 8443 3322 See page 20 for details DMS Flooring Supplies Hemel Hempstead 0845 643 5344 DMS Flooring Supplies Milton Keynes 0845 643 5320 Faithfulls Service Centre Kent 01322 285001 Faithfulls Service Centre Walthamstow 0208 498 3040 Faithfull Floorcovering Suffolk 01473 822341


Kent Flooring Supplies Ltd Chatham 01634 668668 Littner Hampton London 020 8520 8474 Potts & Ward, Woodcocks Ltd Brighton 01273 557211 Rackhams London 020 8531 9225 See page 27 for details

South West


Carpet & Flooring Bristol 0117 316 0555

Carpet & Flooring Bristol 0117 316 0555

Fitwell Flooring Ltd Redruth - see Floorwise p16

Roma Flooring Neath - see Floorwise p16

Fitwell Flooring Ltd Newton Abott - see Floorwise p16

Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet

Solent Wholesale Carpet West Sussex 01243 774623 See page 28 for details

Salesmark Lancing - see Floorwise p16

STS Flooring Distributors Thame (Oxford) 01844 213555 see page 29 for details

Solent Wholesale Carpet West Sussex 01243 774623 See page 28 for details

Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet

STS Flooring Distributors Orpington/Croydon 0845 434 1000 see page 29 for details

Wood Floor Sales Redditch 01527 511888

Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet


Wessex Flooring Amesbury - see Floorwise p16 Wood Floor Sales Redditch 01527 511888

Wood Floor Sales Redditch 01527 511888

Ireland Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16

Carpet & Flooring Glasgow 0141 427 8456 Headlam Scotland North Lanarkshire 01698 831 000 Neil Smith Ltd Glasgow - see Floorwise p16


floorwise National Network of Floorwise Distributors Acorn Carpet Accessories 14 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 Fitwell Flooring Ltd 18 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 211162 Fitwell Flooring Ltd 17 Newton Abbot, Devon Tel: 01626 835935 Fax: 01626 834334

Provincial Floorcoverings Ltd 2 Belfast Tel: 028 9075 3202 Fax: 028 9075 3901 Provincial Floorcoverings Ltd 7 Dublin 10 Tel: 00353 (0)1 626 3913 Fax: 00353 (0)1 626 3960 LoCall: 1850 445 746 (ROI)

Floorwise D & J Ltd 11 Southam, Warks Tel: 01926 814922 Fax: 01926 817899

Provincial Floorcoverings Ltd 8 Limerick Tel: 00353 (0)61 227 100 Fax: 00353 (0)61 227 000 LoCall: 1850 445 745 (ROI)

Floorwise (North East) Ltd 3 Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116

Roma Flooring 13 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116

Lee Floorstok Ltd 6 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241

RPS Flooring 9 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931

Lee Floorstok Ltd 5 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787 MCA Floorwise Ltd 4 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852 Mytton Flooring 12 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888 Neil Smith Ltd 1 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623



5 8



9 10

Salesmark 15 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111




Wessex Flooring 16 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969 Woodall Brothers Ltd 10 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629



16 17

14 15


HEAD OFFICE Floorwise Group Limited, Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK. Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

Award-Winning Flooring Accessories




PROFILES •• •• 16


Flooring factsheet Wool fibre THE BEST CARPET WOOL Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. 100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.

THE BENEFITS OF WOOL CARPET Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years. Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.



Comfort Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer. Safety Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly. Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites. Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.



British Wool The Planet Friendly Fibre for Carpet THE STOCKLISTS June 2013






The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service



Tel: 0208 443 3322 Fax: 0208 805 2346

Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon THE STOCKLISTS June 2013

An R-Griffith Company

John Lanham Watts Carpets Ltd Wool Loft House, Sandbeck Way, Wetherby. LS22 7DN Email: Web: Tel: 01937 588511 Fax: 01937 588557

John Lanham Watts Current Ranges Castle Howard Richmond Court Kirkham Abbey Bayton House Bedale Duchy Duncombe Park Raby Park Moortown Harrogate Velvet Wool Loft Velvet Wool Loft Weave Wool Loft Designer

4m 4m 4m 4m 4m 4m 3.66m 3.66m 3.66m 4m 4m & 5m 4m & 5m 4m & 5m

10 Row Axminster 10 Row Axminster 9 Row Axminster 9 Row Axminster 8 Row Axminster 8 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster Rolls Only Velvet 100+ Colours Chunky Wool Loop Quality 80/20 Twist

Goodacre Current Ranges Lakeland Tones Lakeland Charm Lakeland Heathers Naturally Herdwick Royal Coniston Royal Cumberland Royal Kendal

3.66m 3.66m 3.66m 3.66m 3.66m 3.66m 3.66m

8.5 Row Axminster 8.5 Row Axminster 8.5 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster 9.5 Row Axminster

BESPOKE CARPETS John Lanham Watts carpets would be happy to submit a price for any bespoke carpet project. We can provide a completely bespoke Axminster in terms of any design and any colour from as little as 100 sqm. We are also happy to price for any hand tufted requirement. We can help you with design work and can prepare Kibby trials for your consumer’s consideration. We also have stock of Moortown Contract Rated Axminster (pictured above) for where timing and budgets are constrained. Please contact us at

REWARD VOUCHERS We are very happy to announce that we are reviving our popular voucher reward scheme for 6 months from the 1st March. Every time you sell any JLW or Goodacre Carpet cut you will earn 50p per sqm in a Love2reward voucher.These vouchers can be spent at most high street stores and can also be redeemed as M&S vouchers.The retailers include River Island,Toys R Us, Argos, H Samuel, BHS, Iceland, Wilkinson, Matalan, Halfords, Boots and over 70 others. Recipients can also swap their card funds for many more gift cards and vouchers, such as John Lewis, and M&S at See the sales office or your JLW agent for details. Don’t miss out!

Representation Yorkshire, Lincolnshire & Nottinghamshire Mr S Fletcher 07831 818989 Lancashire, Cheshire, Merseyside, Greater Manchester, Derbyshire and North Wales Mr A Powell 07540 112998 West Midlands, Leicestershire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys Mr S Campbell 07921 439419

Cleveland, Durham, Tyne & Wear, Northumberland & Cumbria Mr R Conway 07967 721529

Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire Peter Lawrence 07802 422810

South Wales, Avon & Gloucestershire Mr P Thomas 07850 934849

Contract Sales Mr Gary Kendall 07802 661944

Cornwall, Devon, Somerset, Dorset and Wiltshire Mr A Owen 07971 362087 Norfolk, Suffolk, Essex, Cambridgeshire Mr J Hart 07889 264466

Northern Ireland Mr Matt Mckillen 07732 263678 Republic of Ireland Mr A M Dunne 00 353 872593060

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Wales & South West

The most colourful launch of 2013


A stunning new luxury carpet with engineering excellence for the finest finish, 20 superb colours, dazzling performance and ground-breaking 3D POS graphics - see page 45 for details! STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL



Preston Sales tel: 01772 696787 fax: 01772 311921 Newport Sales tel: 01633 283959 fax: 01633 275454 London Sales tel: 01322 628707 fax: 01322 698733



Yorkshire & North East


















South East



JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25)





Seeing is believing... Find your rep here and ask him to show you Opulence right now!


Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK Tel: +44 1827 831424 Fax: +44 1827 831425

SALES EXECUTIVES AND CONTACT DETAILS Glenn Baker - 07791 890441 - (South West England) Paul Bartle - 07980 737339 - (West Midlands) Clint Carver- 07970 888916 - (North West England) Steve Bates - 07971 968517 - (South Coast & Home Counties) Adrian Garner - 07947 524633 - (East Midlands) Stewart Gillion - 07976 749552 - (East Anglia) David Guscott - 07773 04857 - (London within M25 & Kent) Mike Williams – 07538 836273 - (South Wales & South Midlands) mike.williams Mark Watkinson - 07980 737283 - (North East England) Bill Robertson - 07980 737278 - (Scotland) Liam Smyth - 07719 934019 - (Northern Ireland)








Tel: +44 (0) 1562 754382 Fax: +44 (0) 1562 861 074 Sales: Info:

Introducing the UK’s newest weaver, now open in Kidderminster with high levels of stock for rapid delivery. Wilton Sandhurst

Modern carpets manufactured using traditional values

Sandhurst Range The Wilton Sandhurst range is woven with 24 beautiful and modern colours. This plain twist is a great choice for both domestic and commercial markets. • Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear

Contrast Range A cut and loop range weighing in at 47oz comes in 6 modern and exclusive colours. Unique contrast pattern provides this Wilton range with a vibrant and strong presence. • Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial

Honeycomb Range This cut and loop range features in 6 natural and warm colours. Made out of 100% new wool, the bee hive type of texture our Honeycomb range adds additional warmth. • Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial

Chequers Range A loop range weighing in at 35 oz and comes in 6 colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.

Wilton Contrast

• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear

Marble Planet Range This range is made of 80% new wool and 20% nylon and is ideal for commercial and heavy domestic use. It features 8 strong and passionate colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Seascape Surf Range Our Wilton Seascape Surf range features 6 colours and is made out of 100% New Wool, ideal for commercial as well as domestic markets. • Wilton Cut Pile • 100% New Wool, 1246 g/m2 • 4m • Very HeavyWear/Medium Commercial

Baroque Cameo Range With the 10 strong commercial colours, the medallion pattern in combination with pindots makes this range ideal for ballrooms, function rooms and public areas.

Axminster Contrast

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Baroque Pindot Range The traditional pindot pattern makes this range ideal for hotel rooms and receptions.Weighing in at 40oz our Baroque Pindot range, this Axminster range has 10 strong commercial colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Trellis Range The range features 8 soft and natural colours which makes it extremely pleasant and warm. Made in 80% New Wool and 20% Nylon for the commercial market. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Tartan Range MasterWeaver AxminsterTartan range features 6 modern and vibrant colours, combining traditional Tartan design with modern and vibrant colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Axminster Marble Planet

MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England THE STOCKLISTS June 2013


Don’t be a sheep! Maintain your independence! For a traditional service, a familiar face and products you can trust, flock to Rackhams! NATURAL EFFECT



Ancona Cashmere 4&5M Country Treasure 4&5M Gold Fields Hopscotch 2012 Houndstooth Tweed 4&5M Ivory Coast 2012 Lavenham 4&5M London Life 4&5M Long Melford 4&5M New Sahara 4&5M Promenade Rocca Silver State Sloane Square 4&5m

Atmosphere Briar Twist Clyde + Stripes Dalton (Rolls only) Dublin Heather Dublin Twist 2011 Echo Twist 4&5M Fairfield Supreme 4&5M Grandeur 40 Heathertwist Design Heathertwist Supreme 4&5m Moorland Twist Pembridge Twist Portman Rhapsody Salt ‘n’ Pepa Stainfree Rugged Twist 4&5M Stain-Tex Twist 4M Startwist Edition 30 4&5M Startwist Supreme 40 4&5M Startwist Elite 50 4&5M

Designers Dream

SAXONY / SHAG PILE Endeavour Grand Slam Half Century New Century Peerless Saxon King Silken Saxony Somerset 4&5M ‘Stay at Home’ Saxony Super Peerless Sweet Seduction 4&5M

VINYL / SMOOTH FLOORING Casino Royale Champion Eclipse 2012 - Part I Eclipse 2012 - Part II Mojo 2012 Supergrip II Thunderball Valu Grip+ CARPET TILES Bedford Cord Capital Plus Heuga 727 Magnesium


CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Bolero Hippo Mat Gala Grand Square Linea Magnum Mat Magnus Mat Scorpio 2013 Supacord

GRAPHICS / CONTRACT GELS Arena Endurance Marathon

Citation Twist Discovery 4&5M Eden Twist 40/50 4&5M Iconic Twist 40/50 4&5M Inspire Twist 30/40 Palace Twist 50/60 4&5M Paramount 30/40 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M

Call now to receive a copy of our latest special price guide!

We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

Your chance to join the Rackhams Team!! We have a vacancy for an Area Manager for our active and successful London South West postals. We need a vibrant, hardworking and organised sales person to manage this area and promote our products, our brand and our high levels of service. Want more details? Move quickly and call Antony Stapleton on 07881-502505

Area Sales Executives Michael Younger London North 07881-502506


TBA London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508

Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379

Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845


Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: Website: Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.


Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick,, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson,, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling,, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks,, VICTORIA Castillion Celtic Heathers Crown Twist EasiCare - Full Collection Gaelic Heathers Imperial Velvet Natural Companions (Sisal, Chenille, Ridge) Natural Style Collection Options 288 Regal Twist Rustic Jewels LANO Bolero Campus X-treme Chiselhurst Fortuna Grandeur Heather Twist Design Heather Twist Supreme Pembridge Twist Portman Sentinel Startwist Coll BALTA Casablanca Desert Twist Deluxe Fiesta High Flyers Highland Tweed Gala Cord-all options in stock Gala Edition Marrakesh Moorland Twist Nobility Rosemount Saxon King Shetland Shepherd Twist - 2013 Colours Stainsafe Favourite Super Wiltax Techno Tilehurst Twisty LUSOTUFO Celtic Horizon Mandaly Pavillion Velvet Safi Sintra Boucle Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony

CORMAR Apollo Berwick 40/50 Home Counties 42/50 Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Choice Primo Plus Sensation Sensation Feeling BROCKWAY Amore Stripe Collection Avanti Cavendish Cresta 40/Cresta 50 Jubilee Collection Orion/Orion Major Portland DOMO Briar Twist Cabaret Festival Twist Heather Twist Playground Saffron Saxony Scorpio IVC Atlas - New colours Classic Limestone Comfylux Extra Expressions Fusion Isafe Apex Isafe One Master Grip Planet Precious Metals Presto Rooms Tile Styles Titanium Ultimate Design Ultimate Oak Ultimate Minerals Victoria ITC Heritage Collection Palace TAPIBEL Cachet Melody Reeds Sysoltex Homested/Aran/Crofter

mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379

IDEAL carpets Athena Dublin Dublin Heathers Explorer Endurance Fashion/Gallery Grass Collection Heavy Tread Mars Motor Car Pronto Sweet Homes Yucatan vinyls Celtic Stone - New Colours Chess Comfort Grip Flexifloor Grandioso Jazz Magnum Sherwood Oak Studio entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Matrix laminates Essentials (previously Casa) Cottage MOHAWK CARPETS Century Collection - Century - Half Century Freedom Gel Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendor Super Freedom MISCELLANEOUS BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village C&H Homestyle LVT - planks and tiles LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations 50oz & 60oz PARAGON Toccarre Carpet Tiles

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated March/April 2013. 28





08454 341000 • ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) • 08454 342000

Did You Know?

STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots.

STS Goldline Stock Carpets Abbey Twist 30/40 Aston Twist Aylesbury Twist 50 Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 Cherwell Cord Classic Berber Twist Fairfield Creation Fairfield Supreme Harrier Supreme Gel Orinoco II Ravensbury Twist 32/40/50 Scala Serenity Supersava Elite Supersava Heathers Supersava Stripe Valley Berber Twist Valley Classic Twist

Fairfield Supreme Grandeur 40 Heather Twist Design Heather Twist Supreme Pembridge Twist Portman Scala Scala Solutions Startwist Elite

Edel Telenzo Hercules Lawrence Lima Puma

Cormar Stock Carpets Apollo Berwick 40/50 Forest Hills Living Naturals Malabar Textures Natural Berber Twist Oaklands 32/42/50 Primo Choice Primo Delight Primo Plus Primo Tweeds Primo Ultra Sensation Heather Sensation Original Sensation New Feeling Town & Country

Balta Stock Carpets Gala Cord Stainsafe Shepherd Twist Marrakesh

Beauleu International Dublin Elite Dublin Heathers Ranger

Lano Stock Carpets Bolero Fairfield Creation

Fibre Bonded Ecocord Supacord


Carpet Stock Tiles Alpha Line Ascot Beckenham Cheltenham Collection Clipper II Croydon Croydon Impact Heuga 727 (Interface) Keston Lafitte (Gradus) Latour (Gradus) Saturn Series Collection (Interface) Stock Underlays Blue Heaven Cirrus Cloud Nine Contract Cloud Nine Super Contract Cosi 8mm & 10mm Cumulus Durafit 500 Durafit 650 Xpress 8mm &10mm Goldtred Collection Heatflow Collection Nimbus Willow Green Roma Silver Lining Tredaire Elite Treadmore

REGIONAL MANAGER NORTHERN Rachel Sherwood 07801 762724

REGIONAL MANAGER SOUTHERN Dana Baldock 07801 762725

AREA MANAGERS NORTHERN Dave Lowman 07500 847758 North/East London, Beds, Bucks, Herts, Middlesex, Northants, Warwickshire, Wiltshire, Gloucestershire Phaedra Duncan 07738 329714 Berkshire, Oxfordshire Steve Osman 07919 128401 Essex, Cambs, Suffolk, Norfolk

AREA MANAGERS SOUTHERN Mirka Mihulcova 07500 847566 South/West London, W Sussex, Berks, Hants, Surrey Vicky Langley 07962 646847 Surrey, W Sussex, Hants, South/West London Paul Jeffery 07717 218024 South/East London, Kent, E Sussex


Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF




We were really pleased with our corner stand at the Buying Groups National Flooring Show at AIS last month (pictured, showing Lesley Inman, Phil Hartley and our agent Niall Martin) and we hope you agree that our new Hammersmith bold multi-stripe (looking simultaneously bold and subtle in Westbourne Park, a blend of greys and browns) looks really fabulous on the floor! Lots of you came by to welcome Phil Hartley to the company – thank you! In fact lots of you came to the show and there was a real buzz about the place. You continue to receive our latest additions, Hammersmith and Mayfair well and we were also pleased and excited to share with you some of the ideas Edel Telenzo are working on for later in the year, in both wool and synthetic qualities. They really are different and innovative – we can’t wait!


Coming Soon

Service Improvements

A superb addition to our ‘Soft Touch’ thick and silky qualities in top quality, hardwearing 100% 6.6 Polyamide yarn – also fully Scotchgarded – Pamina is extra long and extra thick and comes in 13 stunning colour-ways including some amazing new, right on trend fashion shades, such as Dolphin, Moss and Mustard. Pamina is in production right now – samples will be coming your way via your agent in due course!

Starting from June 1, we have moved all accounts back in-house, as we’ve now got more room and better computer technology to make that viable. All our current customers should have received instructions on when, where and how to pay bills – new account details; cheques to our NEW address here at Unit B7 in Elland etc. Just call us if you’ve any questions. It’s all part of our ongoing programme of improvements, which will see more and more information going ‘E’ in future too. We have already announced invoicing going electronic, for instance. We’ll keep you all posted on further developments.

Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, Middlesex, Sussex, Kent John A Constable T: 01622 685397 M: 07836 734322 E: Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: Lincs, Leics, Northants, Notts, Derbyshire, North East Jim Osborne M: 07738 642934 E: Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: Lancashire, Cumbria & Isle of Man John Rostron M: 07973 733208 E: East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: West Midlands Paul Brewer T: 0121 4277117 M: 07798 745181 E: Greater Manchester, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 E: Scotland Tim Tindal T: 01436 671421 M: 07836 705620 E: Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: Northern Ireland Gary O’Boyle M: 07831 220675 E:

YOUR HEAD OFFICE TEAM CONTACTS Chief Executive Phil Hartley M: 07711 407820 E: Operations Manager: Lesley Inman M: 07703 337989 E:


Tel: +44 (0)845 644 9090 local call rate

Fax:+44 (0)845 644 9191

BESPOKE DESIGN CARPET FROM HAMMER CARPETS You may not have heard of them but Hammer Carpets in Denmark are the largest manufacturer of Colortec bespoke design carpets in the world. Colortec is a state of the art tufting machine that uses computer controlled technology to manufacture any design in a maximum of 8 colours. This tried and tested manufacturing method is up to 10 times faster than Axminster and exactly replicates the appearance, unlike a printed design carpet. If you would like more details of this type of carpet and to find out how competitive and easy to use it can be then please call your Sales Agent or our Sales office who will be happy to help. Below: Colortec bespoke carpets used in the cabins and suites onboard Cunard’s flagship Queen Mary 2.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m

Supreme Boucle Our best selling level loop 100% Wool product available in


Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m

Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available


12 up to the minute colours in both 4m and 5m widths.

in 4m and 5m widths.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m

two styles.

and 5m widths.

The Stone Fibre Collection Our unique flat woven quality in many

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m

fashion styles and colours available in 4m and 5m widths.

and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

OUR UK SALES TEAM Mr Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire. Mr Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset. Mr Gary Foster Tel: 07515 283872 East Anglia, Northamptonshire.


Mr Martin Lees Tel: 07522 740954 North Wales, Lancashire, Yorkshire, Tyneside. Mr Derek Boyd Tel: 07940 320708 Scotland. Mr Lee Palmer Tel: 07774 101640 Channel Islands.

Mr Jonathan Gorman Tel: 07815 121660 Northern Ireland. Mr Mark Garbett Tel: 07840 664757 Bristol & the West Country. Mr Keith Stevens Tel: 07710 160166 Midlands & South Wales.

Please visit our website at for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team


Regional Wholesalers’ Directory Your local service guide - see pages 14-16

Wholesalers: To list your wholesale business for a nominal monthly charge, telephone 01482 659396 or email and we’ll send you all the details.



3 June 2013

FlooringNews On trend transitions Always innovating within its collection to offer the latest trends, Heckmondwike FB has enhanced its entrance and transition areas by adding the popular indigo colour to every range. The UK’s leading manufacturer of fibre bonded carpet and tiles has also added Blue Moon and Blue Berry colours to its Vanquisher range, as well as Blue, Willow, Purple and Scarlett to its Bespoke Diamond range, offering an even greater choice for specifiers and end users. Heckmondwike FB offers an extensive range of carpet that is designed specifically for entrance and high traffic areas, such as corridors. This carpet and carpet tiles are extremely robust, can withstand heavy wear and tear and protect carpets from shoeborne dirt and moisture. The entrance and transition area carpet is widely specified by schools and commercial environments, with nine ranges available and a wide choice of colours. Abby Chandler, Marketing Manager of Heckmondwike FB, said: “We regularly update our ranges to help specifiers to make the most of current trend and design schemes. We are expecting lots of interest in these new colours, which complement our existing carpet and tile ranges. Our ranges are designed to inspire specifiers and customers with the huge possibilities to achieve the right look and performance through our fibre bonded carpet.” Fibre bonded carpet is a popular choice for entrance and transition areas as it will not ravel or fray and offers excellent thermal and acoustic properties. There is a wide variety of choice within Heckmondwike FB’s entrance and transition area range from cobbled-effect to ribbed surface with heavy weight fibres offering a tough, durable surface and acting as an effective barrier and interceptor for dirt, grit and moisture. Many of these entrance and transition area carpets can be supplied as either an insert within the carpet or as loose lay mats, depending on project requirements. Heckmondwike FB also offers a bespoke manufacturing service where logos and custom colours can be used to create an entrance area that is truly individual and incorporates a school’s or company’s logo and colours. T 01924 413637

Fresh palette for Primo Cormar Carpets has re-launched its Primo Ultra easy clean heavyweight range with brand new plain and heather colours. Primo Ultra is part of the Easy Clean family, one of the most successful polypropylene twist carpet collections of recent years. Made with 100% Excellon – a polypropylene fibre renowned for its stain resistance and hardwearing properties – it also comes with a 10 year stain warranty. Primo Ultra is a fine tenth gauge carpet and is available in 4 and 5 metre widths. Said David Cormack, marketing director of Cormar Carpets: “Heavy weight polypropylene carpets are becoming more and more popular in the market, and with colour trends constantly evolving, it made sense to update Primo Ultra with a fresh palette of heather and plain shades.” “Over the last few years we have had great success with our Primo easy clean family of carpets and as such have continued to update and expand the collection to give our customers more choice.” All Cormar’s stain resistant polypropylene carpets, wool twists, wool loop carpets are produced on site at its Lancashire mills and distributed in the UK and Eire via its own delivery fleet. T 01204 881234

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News News

Back to the floor Cushioned vinyl flooring installation off-cuts are taken back by Forbo’s Back to the Floor recycling scheme - a first in the UK for any flooring recycling initiative. Acceptance of this material type, including the Novilon and Novilux cushioned vinyl ranges, is a unique aspect of Forbo’s recycling initiative and the clean off-cuts can be re-processed for use in carpet tile backing. Back to the Floor also collects and reprocesses smooth vinyl, Marmoleum and Flotex installation offcuts for recycling back into new Forbo products – helping participants to save money and safeguard the environment. Back to the Floor Scheme Co-ordinator, Matt Charlton said: “The ability to collect and recycle cushioned vinyl off-cuts, typically from domestic installations, sets Forbo’s initiative apart from other schemes and widens the recycling options for flooring contractors and installers. “In turn, this also increases the sustainability credentials of new flooring products while also helping to divert more flooring waste from landfill. It’s a win-win for the sector as a whole.” Launched last year, Back to the Floor is gaining momentum with a number of drop-off sites already established across the UK and further ones planned. Flooring contractors, installers and distributors can contact Axion for more information and to sign up to the scheme. Registered Back to the Floor participants are provided with colour-coded polythene bags and bulk bags which can be collected from site, or dropped off at participating distributors, when filled with the specified materials. T 0161 355 7618

The alternative alternative Cork manufacturer Granorte is responding to the rising trend for using alternative flooring materials in the home by continuing to design and create stunning cork surfaces that capture the imagination and inspire beautiful and eco-friendly interiors. With a variety of design-focused collections tailored to offer retailers unusual and eye-catching flooring styles, Granorte is becoming the go-to brand for shoppers looking to create style statements with their flooring. Ranges such as Studio with its array of 22 cutting-edge decors achieved using advanced printing techniques provide endless choice. “Homeowners are increasingly demanding more from their flooring and are no longer satisfied with the traditional carpets, laminates and woods that are widely available in the market,” comments Paulo Rocha, product manager, Granorte. “Cork products offer something different, and styles such as Fineline Grey within the Studio collection have a design-led appeal about them that sparks excitement and curiosity, and really strike a chord with consumers looking to create personalised decorating schemes that reflect their individual sense of style. “The striking appearance of modern cork floors is not their only draw,” continues Paulo Rocha. “Cork’s pleasing underfoot texture, acoustic and thermal insulation properties and hypoallergenic nature are making shoppers see this material in a completely new light. With a host of environmental and performance benefits too, cork is fast becoming the flooring of choice for consumers up and down the country.” The Granorte cork flooring collection consists of 11 stunning ranges of cork and cork combination floors that push boundaries, including the Vinylcork collection of luxury vinyl cork tiles and the Heritage range of wood-topped floors. T 01785 711 131

Coming in Vince, able Vince Holden has joined Whitestone Weavers as UK Sales Director. Following 18 years as Commercial Director for Headlam’s flooring distribution business, Solmere - and over three decades in the industry - Vince’s exceptional experience makes him the ideal candidate to work with Whitestone’s UK and Ireland sales teams. “Whitestone appealed because of its superb product offering backed up by a modern and efficient distribution facility,” said Holden of his new role. “I’ve long had an affinity for the brand, starting when I sold its original Axminster back in the company’s infancy. I have since watched it grow into the respected position it now occupies in the marketplace and look forward to taking on this new challenge and the chance to work for an organisation I have always admired.” Said Whitestone’s Managing Director, Steve Byrne: “Vince brings to the role a great understanding of retailer expectations in terms of product and customer service, as well as a flair for marketing and point-of-sale. His valued industry expertise will be a great asset to the team.” Responsible for the North East manufacturer’s original Whitestone and acquired Hugh MacKay brands,Vince will be vying for further market penetration through a dedicated new product development drive. T 01429 892520 34 June 2013


from The Stocklists

June 2013 35


Crown’s true blue The Crown Floors collection has quickly become one of the best-loved carpet ranges in the UK thanks to its on-point branding and a fantastic diversity of high quality carpet styles, and with just a few of the extremely popular large POS stands remaining, retailers are encouraged to secure their position as one of the UK’s approved Crown Floors stockist. In eye-catching royal blue, the Crown Floors POS unit is renowned for standing out on the shop floor and enticing customers with its clear layout and tempting samples. Fully flexible, the display can be stood upright against one wall or fitted around corners, and it can even be used as a stand-alone island depending on each retailer’s individual requirements. Dedicating equal space to each of the 10 carpet ranges, the wall unit sets itself apart with its generously large sample sizes and accompanying inspirational lifestyle photography. “The Crown Floors collection has been so successful because of its sheer diversity in terms of carpet colours, textures and patterns,” comments James Caldwell, UK sales coordinator, Crown Floors. “With the chunky wool loop Meaton and Hardwick Hall, the traditionally-inspired patterned Crown Wilton and the luxuriously soft and shaggy Portland Bay, there is truly something to suit all homes and fulfil every demand.” Retailers that stock the Crown Floors range are also eligible to join the prestigious Crown Floors Loyalty Club. T 0800 0773301

Cushion floor captures attention

Get a grip!

With sales of cushion flooring taking a bigger proportion of the residential flooring market in recent years, retailers are encouraged to take advantage of this trend with the updated Leoline Type V POS unit that offers maximum visual impact to entice shoppers.

The extra-wide Diamond Gripper from Floorwise has been carefully developed to provide a superior hold in a variety of residential and commercial locations. With three high-quality products in the range to suit a variety of installations, Floorwise has a real grip on carpet fittings.

A spacious stand with room for displaying all 10 of Leoline’s stylish and practical cushion floor ranges, with nine spaces for extra large samples and room for 10 full-size sample books underneath, the Type V unit utilises vertical wall space with its three tiered metal frame. Featuring an eye-catching updated headboard with inspirational lifestyle photography, this stand is ideal for retailers looking to capitalise on the surging popularity of cushion floors with the market leading collection by Leoline.

Consisting of three products pre-nailed for different subfloor surface types, including one designed specifically for concrete floors, one for just for wood and one dual-purpose gripper for both wood and concrete, the Diamond Gripper provides exceptional quality and is engineered to a far higher specification than standard gripper. As Richard Bailey, managing director, Floorwise, explains: “With increased choice and a greater demand for costeffective products, the quality of some gripper available nowadays leaves a lot to be desired. But our Diamond Gripper has been developed with the knowledge of industry insiders to offer a return to the superiority of carpet gripper of old.” Wider than standard gripper and with an increased number of zinc-coated rust-resistant pins and nails across its length, the Diamond Gripper ensures excellent stability and gives an improved hold once the carpet has been stretched. The wider width gripper helps reduce accidental damage to walls or skirting when nailing, allowing for speedier and easier carpet installation.

Consisting of a variety of floors designed to meet all requirements and budgets, the Leoline range now includes two brand new price-friendly collections, Changing Roomz and Comfortz. Delivering an impressive 21dB of acoustic insulation across 18 stunning and easy to maintain tile, wood and stone inspired floor decors, the Comfortz collection is already striking a chord with busy homes. With its choice of 20 equally diverse styles, the Changing Roomz range is delighting fashion-conscious shoppers with its collection of glossy wood look floors and attractive Alicante checkerboard tiles. All Leoline ranges on the Type V display are available in two, three and fourmetre widths to suit both large and small rooms, and are dispatched for fast nationwide delivery within 48 hours to allow retailers to offer the best possible service to customers. T 0800 032 3970

36 June 2013

“At Floorwise we pride ourselves on offering marketingleading products, and the quality of our specially engineered Diamond Gripper is certainly no different,” said Richard Bailey. T 01509 673974


from The Stocklists

June 2013 37


Latest lectern logic The brand new lectern POS unit dedicated to the latest carpet from Crown Floors, Dunnottar Castle, is now commanding pride of place in Crown Floors approved stockists nationwide, impressing customers up and down the country with its generous samples and discreet size. Designed to complement the large Crown Floors wall unit, the Dunnottar Castle lectern features the same royal blue colour for seamless coordination. Featuring large samples measuring 17.5 by 22 inches, the lectern is compact in size to maximise shop floor space and is the perfect home for Dunnottar Castle, a tufted 3/16” cut pile crafted from 100% easy to clean polypropylene. Offering a luxurious 2,990g/m2 pile weight with a height of 16.5mm, Dunnottar Castle is available in 10 stunning shades, including Royal Red, Gold Dust and Blue Willow. Suitable for heavy domestic use, this carpet comes in four-metre width and is bleach cleanable for ease of maintenance and to ensure lasting good looks, with 15-year wear and stain warranties,, T 0800 0773301

Selling skills Cormar Carpets hosted its annual Flooring Guild training course to give independent carpet retailers a chance to boost their sales skills. The three-day ‘Selling Quality Carpets’ event, run by independent industry expert and course tutor Ray Morgan from the Flooring Guild, has been held every year for the past five years to help retailers train staff that are new to the carpet and flooring trade. It is designed to provide basic product knowledge about carpets, selling techniques and how to effectively plan and estimate. Held at Cormar’s Brookhouse Mill site, the carpet training course was attended by 21 carpet retailers from throughout Britain and Ireland. David Cormack, marketing director of Cormar Carpets said: “This year it was really pleasing to see how many young people attended the course. Every year we get really good feedback from those carpet retailers that attend.” The Flooring Guild is a ‘not for profit’ organisation, which was founded in 1999 to raise standards in the flooring industry through training and educational programmes. The organisation aims to provide a formal induction programme to assist people coming into the industry and a skills development programme, to motivate current employees. T 01204 881234

High speed training Resulting in an accreditation from the largest flooring manufacturer in the world, eligibility to join the government-backed TrustMark scheme and one year’s free membership to the National Institute of Carpet and Floorlayers (NICF), the Master Installer course from the Quick-Step Academy undoubtedly offers some of the best industry rewards. The incredibly comprehensive three-day course builds upon existing knowledge of evaluations, screeds and adhesives as well as the technicalities of intricate fittings. Designed for professionals with at least two year’s experience of wood and laminate installations, the course costs just £529, which is exceptional value for money when the advantages it offers are taken into account. These industry-leading benefits include accreditation on the Quick-Step consumer website,, which reaches in excess of 380,000 UK consumers each year. Those who purchase Quick-Step flooring are encouraged to use a Master Installer for the installation due to the free two-year installation warranty that only Master Installers can provide. Master Installers are able to apply for government-backed TrustMark accreditation at a heavily discounted rate, and the NICF Master Fitter membership is free for 12 months and helps to further boost a Master Installer’s reputation amongst cautious homeowners. “More and more floor fitters are realising the benefits that the Master Installer course brings, so we are seeing a big surge in bookings and places are going fast,” comments Darren Robinson, training and development manager, Quick-Step Academy. “In today’s competitive market and with heightened awareness when it comes to rogue traders, consumers are being increasingly picky and quite rightly demand endorsed installers.” 38 June 2013



UK tube

Ultimo excels

UK Flooring Direct is set to star in its very own television commercial as part of its plans to remain the leading online destination for flooring. Honing in on UK Flooring Direct’s exceptional product choice, quality and customer service, this brand new advertisement is set to open up the unique UK Flooring Direct shopping experience to many more consumers. Due to be shown across a host of home interest channels for an initial period of three months, gracing the likes of More4, Sky Living, Discovery Home & Leisure and the Home channel, the 40-second advert emphasises UK Flooring Direct’s unwavering commitment to delivering outstanding service from initial browsing right through to final purchase. It also highlights its popular free sample service and the great value prices that are on offer. The ideal way to showcase UK Flooring Direct’s exceptional quality products to a completely new audience, the advert aims to attract those shoppers who would not normally shop online by highlighting UK Flooring Direct as the convenient destination for all flooring needs. As Josh Ashby, commercial director, UK Flooring Direct, explains: “Our pioneering online business model has grown from strength to strength since its inception eight years ago, and we have remained committed to continuing the rapid expansion and growth that we have experienced year on year. Advertising on television is the next logical step for us as we look to reach out to thousands more potential customers who would not normally consider shopping online for flooring.” T 0844 327 0000

The prestigious Ultimo collection from Lano Carpets is continuing to impress retailers and homeowners alike with its wide-ranging collection of carpet styles and eye-catching display unit. Now with recent upgrades, the collection is better than ever and is set to bring even greater success to shops up and down the country. “The Ultimo collection with its updated ranges is proving extremely popular with retailers looking for high-end residential carpet styles that come in a whole diversity of colours, textures and piles,” comments Birger Karlsson, UK and Ireland sales manager, Lano Carpets. “The flexibility of the collection certainly adds to its appeal; with a direct cut length service and the ability to piece dye certain styles, the Ultimo range enables retailers to fulfil the needs of the luxury market with no fuss at all.” Consisting of 13 stunning carpet styles in a whole range of materials and textures, the Ultimo display unit allows retailers to choose eight designs to showcase in large samples alongside eight smaller samples for complete choice. In a sophisticated black and cream colourway, the display unit features a striking headboard that immediately captures the attention of shoppers looking for only the very best carpet. Upgrades to the range include the 100% New Zealand wool Mayfair Velvet Supreme, which impresses those looking for extra durable carpet thanks to its class 33 contract rating for heavy commercial use. Inherently mothproof, available in four and five-metre widths and with a pile weight of 1,890g/m2, Mayfair Velvet Supreme provides the utmost in underfoot comfort and resilience and comes in a choice of 16 stylish colourways. Promoting the use of alternative yarns, the Ultimo collection includes two new bamboo additions, Bamboo Luxe and Bamboo Weave, which provide a sustainable choice without compromising on quality. T 00800 5266 5266

Foam for Fido! Carpenter UK has donated a lorry load of pet beds to an established dog rescue home based in Nottinghamshire. Helen Hallam and Tony Sanderson from Babbington Hall Rescue were delighted to receive the beds from Alfreton based Carpenter Cotes, branch manager Kevin Brown. The donation follows the news that the charity is currently housing over 3,300 dogs. Said Kevin: “Babbington Hall is an extremely busy rescue centre which is heavily reliant on support from the community. The centre has a policy of not destroying the dogs, which means there are a lot of them running around that need a comfortable bed to keep them happy and comfy while they wait to be re-homed.” Established in 1993, Babbington Hall Rescue Centre caters for stray and abandoned dogs who, from no fault of their own need to be re-homed into loving families. The centre deals with almost 1,100 dogs each year and relies on the generosity and help of the local community, which is vital to its survival. To lend your support or adopt a dog visit or call 0115 932 4576. Carpenter UK is the world’s largest manufacturer of foam based products and produces ranges under the Snug Pets, Snug Kids and ‘sleep better’ brands. It also has an underlay division and produces acoustic, fire retardant foam for the building sector. 40 June 2013



Recycling as a resource Moving from waste to resource will be the key focus at Carpet Recycling UK’s fifth Annual Conference which opens in Birmingham on June 19th with a wide-ranging programme covering latest developments and innovations across all sectors of the carpet waste supply chain.

Polyflor for patients A broad range of Polyflor material has been specified and installed throughout Bury Hospice’s new £5m development. The large, modern facility has 12 inpatient bedrooms and is a significant development in the local area, 76% funded from donations from the people of Bury, Lancashire. Jacqui Comber Chief Executive of Bury Hospice commented “We are delighted with our Polyflor floor coverings; they enhance the environment we were looking to create in our new hospice. The team at Polyflor were a pleasure to work with and their assistance and advice was invaluable”. Polyflor’s Forest fx PUR in Rustic Oak was installed in circulation and dining areas, giving a warm and homely feel to the building. Representing the natural beauty and sophistication of wood, the collection of 14 shades includes authentic reproductions of various wood designs with intricate grains and natural colourways. The durability of Forest fx lends itself perfectly to the demands of areas where appearance and performance are equally important. To enhance the cleanability of the collection, Forest fx features a high quality, cross-linked polyurethane reinforcement (PUR) providing a low cost, polish-free maintenance regime for the lifetime of the product. A total of 700m2 of Polyflor’s leading decorative smooth vinyl range, Pearlazzo PUR was installed in bedroom and reception areas. The unique decoration of the striking 24 colour range provided plenty of design options with multiple colours used in both the reception and bedroom areas to create a calm, fresh and welcoming environment.

Preceding the one-day event at the city’s Institute of Engineering and Technology will be a networking dinner on June 18th. This year sponsorship is again provided by Invista, manufacturers of Antron Carpet Fibres. Parallel ‘breakout’ sessions return this year looking at outlet development, collecting and sorting and market research and policy together with presentations covering the whole breadth of the waste hierarchy. Aimed at organisations seeking outlets for their carpet waste as well as carpet manufacturers and firms interested in new recycling technologies, the conference examines topics such as waste prevention/redesign, take back schemes, reuse and energy from waste (EfW). Views on The Circular Economy will be supplied by Katie McGuire of CO² Sense, Rudi Daelmans, Sustainability Director of CRUK member Desso and Steven Parsons of Wools of New Zealand and Laneve, another CRUK member. CRUK Director Laurance Bird comments: “This year, we have attracted speakers at the forefront of innovation to share successes, gain recognition and impetus for their projects, and celebrate progression towards a future where carpet waste is a resource rather than a waste material destined for landfill. Our fifth annual event again promises to deliver information and inspiration for attendees who can discover fresh ideas, forge new partnerships and learn more about the significant growth of the carpet recycling network in the UK over the past year.” T 0161 440 8325

T 0161 767 1111

App to zap stains The award-winning Carpet Stain Cleaning Guide app by the WoolSafe Organisation is gathering pace as the go-to tool for homeowners, facilities managers and caretakers looking to combat carpet stains in between specialist cleans. Advising on the correct methods of stain removal to make the carpet cleaning process as easy, efficient and effective as possible, the Carpet Stain Cleaning Guide app is available to download free from the App Store for all iPad and iPhone users. Allowing users to choose from a wide range of common and more unusual carpet stains, the app displays step-by-step cleaning instructions on the screen. If the stain is old and set in, or if removal is unsuccessful, the app recommends contacting a WoolSafe Approved Service Provider, and displays those nearest to the user on a handy map. It also lists WoolSafe Approved consumer products to ensure that users can quickly identify, locate and purchase properly tested cleaning solutions that will not damage the carpet. “The WoolSafe Carpet Stain Cleaning Guide app is designed to give all carpet owners or cleaners information on how to treat stains right at their fingertips,” comments Steve Bakker, marketing manager, the WoolSafe Organisation. “Making the cleaning processes far quicker and giving users access to specialist but easy to follow cleaning advice, the app is set to transform the way carpet stains are treated and dispel incorrect cleaning myths once and for all. The result of months of development, the app is incredibly user-friendly.” The app is free to download from the App Store. Just search for WoolSafe Carpet Stain Cleaning Guide. T 01943 850 817

42 June 2013


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June 2013 43


Fast flowing floors F. Ball and Co. Ltd., has launched Stopgap 1200 Pro, the minimum preparation, maximum performance smoothing underlayment, specially designed for use directly over old adhesive residues, including bitumen and carpet tile tackifiers. The high performance self-smoothing product provides flooring contactors with a professional, cost-effective solution to challenging floors, without the need for mechanical removal or priming. Utilising the latest cement technology, the latex-free, no ammonia smoothing underlayment achieves fast setting and drying times for preparing sound internal subfloors. Stopgap 1200 Pro has a working time of 20 minutes, a walk-on time of just 60 minutes, and is ready to receive new floorcoverings from four hours. The smoothing underlayment offers superior flow characteristics and can be used over a wide range of subfloor types including sand/cement screeds, concrete, granolithic paving and ceramic tiles, as well as under and over Stopgap waterproof surface membranes. It is also suitable for patch filling timber floors prior to overlaying with plywood. Furthermore, Stopgap 1200 Pro is low odour and protein-free making it ideally suited for use in clinical and biologically sensitive environments including hospitals, schools and laboratories. Commenting on the launch of Stopgap 1200 Pro, F. Ball’s Marketing Manager, Richard Harris, said: “The launch of Stopgap 1200 Pro strengthens our commitment to developing and manufacturing high quality, user friendly products for the contract flooring market. F. Ball understands the wants and needs of professional flooring contractors, and that time is most certainly money. We continue to utiilise the latest advancements in cement technology to provide efficient, cost-effective flooring solutions for any installation.” Stopgap 1200 Pro, packaged in a 20kg sack and 5 litre bottle, can be applied ‘unfilled’ to maximum thickness of 10mm and, filled with a graded aggregate, in applications of up to 30mm. This product is CE marked and also complies with the GEV EMICODE standard EC1 Plus for very low emissions. T 01583 361 633

A touch of Timeless Carpet wins waste award Carpet Recycling UK’s significant achievements in finding new uses for waste carpet and exceeding targets have been recognised with the industry scheme funded by major carpet manufacturers winning the Landfill Diversion Strategy category of Resource Revolution Awards 2013. Diversion of carpet waste from landfill increased to 21.4% in 2012 – a rise of 30% on the previous year’s 16.5% rate. This saw 85,000 tonnes of waste carpet avoiding landfill last year. CRUK’s target is 25% landfill diversion by 2015. Of the 85,000 tonnes, the recycled and reused portion was 36,000 tonnes, while 49,000 tonnes was sent for energy recovery via cement kilns and power generation plants. Energy recovery grew by 44% or 15,000 tonnes as the high calorific value of carpets became more widely recognised and exploited. Landfill diversion for UK-based manufacturing members grew to 6,049 tonnes of production offcuts in 2012 – representing a 99% diversion rate. Recycling was by far the majority outlet at 5,241 tonnes with only 808 tonnes used for energy recovery. Around 400,000 tonnes of waste carpet arises annually in the UK. CRUK Director Laurance Bird commented: “We are delighted and very proud to have won this award, which honours the efforts, support and commitment across the entire supply chain - manufacturers, flooring contractors, distributors and retailers - who have helped to drive our initiative forward and capture rising waste tonnages that are being diverted from landfill.” The judges praised Carpet Recycling UK for bringing businesses together to make the step change needed for greater reuse and recovery of this challenging material stream. T 0161 440 8325 44 June 2013

Set to take the residential market by storm, the brand new Timeless carpet by Balta Broadloom features the unbeatably soft and luxurious Sensit yarn for impeccable comfort, stunning good looks and outstanding ease of maintenance. Developed to offer homeowners the ultimate in softness, durability and practicality, Sensit fibre is spun from high quality 100% StainSafe Sensit polypropylene that contains 300 filaments in each yarn – 200% more than standard fibre. With an exceptionally lavish handle, Sensit also provides great crushing resistance, making it the perfect partner for the tufted 1/8” cut pile Timeless. Available in 13 sophisticated colours, including light greys, creams, and earthy browns, Timeless is specifically created with a neutral palette in mind to ensure it has widespread appeal. Ideal for plush bedroom and living spaces, this carpet has sumptuous pile weight of 2,100g/m2 and height of 12mm for a beautifully thick texture, and is easy to clean with bleach to ensure its aesthetics are kept in tip-top condition. “Sensit yarn is the latest innovation by Balta Broadloom and we are predicting that it will transform carpets in the UK this year,” comments Geert Vanden Bossche, marketing director, Balta Group. “With its unique combination of unbelievable softness and durability, it allows Timeless to retain its attractive looks for far longer. Each fibre also features a silky thread that gives off a subtle glimmer for an added feeling of luxury. Available in both four and five-metre width to suit large and compact rooms, the superior quality of Timeless is supported by 15-year stain and 10-year wear warranties. T +32 56 62 22 11


Sh w Buying GroupsNational Flooring


ill? h e h t f o p to e h t ds r a w o t g Current business commentaries from Marchin leading manufacturers read like something the grand old Duke of York might be familiar with – when it’s up, its up; when it’s down, it’s down; and very often its neither! 10,000 men didn’t march into the Buying Group’s National Flooring Show in Solihull last month but several hundred did and the quality of the event and the enthusiasm of suppliers will have reassured many that the industry is rising to the occasion despite the ‘patchy’ nature of sales this year so far. Manufacturers bemoan the fact that the sales trends have all but evaporated with little logic to each month’s results and a lack of seasonality to map out the sales figures. The consensus is that the first quarter of 2013 was between poor and appalling though April and May have picked up – but overall, year-on-year figures are comparable to 2012 and there are hints of optimism, sometimes based on a modest revival in the housing market. This environment is not conducive to business planning and it is a credit to the flooring industry that the leading players continue to innovate – and is a more thoughtful and creative way than they did in those roller-coaster pre-recession years (that none of us remember!).

It’s perhaps not surprising to see the industry playing to its strengths. Stripes and saxonies continue to be major market forces and the product developers continue to find new ways to claim differentiation in what we thought was a saturated sector. Stripes are getting smarter with close associations with colour palettes across the ranges and new choices both in terms of design and pile type. Saxonies continue to get deeper and softer but with dark murmurings about the ongoing performance (or lack of) for some of the polypropylene offers in this market, more attention is being given to fibre technology and construction to mitigate the potential issues. continued overleaf...

Product developers continue to find new ways to claim differentiation in what we thought was a saturated sector

from The Stocklists

June 2013 45


...continued from previous page And wool is clawing back some of its former market share with the reduction in wool price allowing manufacturers to offer attractive 80/20 products at a decent price point. A number of new launches in wool (and not one of them a 50/50) suggest some confidence that this will continue. The return of colour is often talked about more in hope than expectation but there are signs that consumers are being a little more creative with reds, lilacs, pastel greens and the ubiquitous and multi-defined taupe much in evidence.

In non-wood smooths, softer, calmer colours are doing well as is dark anthracite and slate options. In wood decors, the recession has maybe encouraged British buyers to play safe to stick with middle tone oaks but texture – or the appearance of texture – is increasingly sought after. If you want to know what suppliers think will happen to sales for the rest of the year, don’t ask – they don’t know. But a faint optimism that next year will be a little better than the last two years is keeping everyone focused and as keen as ever to find out what customers want, and give it to them real quick!

But as Martin Peace at Abingdon commented, “Grey is the new beige” with his company and others creating highly contemporary colour palettes across the grey spectrum. Thankfully the expression ‘stony beige’ appears to have replaced ‘greige’ as a colour!

If you want to know what suppliers think will happen to sales for the rest of the year, don’t ask – they don’t know.

Review of the latest launches follow on pages 47 to 57 - and we round up the rest of the best in our July issue!

46 June 2013


Whitestone Weavers The Hugh Mackay brand of Whitestone Weavers is going from strength to strength with a programme of product development that looks highly sophisticated. “We have entered the Premier League,” says MD Steve Byrne who was on the pitch with his new signing Vince Holden, as UK sales director. Raising the game for Hugh Mackay was the new Durham County Loop, a rustic collection of nine stripes and 15 berbers and plains in 100% 4-ply wool, a plush new Durham Velvet in 20 colours and the smart Durham Chic Loop, a 3-ply wool carpet with a fresh new colour bank of 14 options. The popular Durham Twist collection has added five new stripes to the current 40 colours. Retailers were also noticing the effort Whitestone has been putting into a re-vamp of its POS with ‘easy access’ samples with shaped and stepped edges for easy matching and selection. T 01429 892518

New sales director Vince Holden (left) with Whitestone MD Steve Byrne.

Adam Carpets Adam Carpets have continued to enhance their reputation for quality and innovation with a host of new ranges, ideas and initiatives at this year’s show. This Summer, ‘Revelation’ will be launched and Adam Carpets believe it is the first of its kind. It will encompass eight colour schemes made up from eight coordinating stripes and eight coordinating graphic designs. Mood boards were shown as an example of how the ranges could be used. These schemes will match in with16 Castlemead Twist colours, as well as Farrow & Ball paints and fabrics from manufacturers such as Duresta, Crowson, John Lewis, etc. There is an ability to make the schemes bespoke to each individual retailer should they sell fabrics or wall papers and decide to make their own mood boards for customers. Adam Carpets have also had official colour schemes designed for them by the ‘coolest of cool’ interior brands Farrow & Ball. These schemes coordinate their hugely popular paint with Adam Carpets iconic Fine Worcester Twist range. These colour schemes are available in a brochure for the retailer to use. T 01562 829966 from The Stocklists

June 2013 47

SHOWTIME IN SOLIHULL Axminster Carpets A new Axminster Carpets business was visible at the Solihull show and the team from the Devon based company received a great reception from retailers. After an uncertain few months the team from the iconic British brand was upbeat about meeting retailers at the show. “We’ve been overwhelmed by the support we’ve had from everybody. It’s been very humbling and there’s a real air of excitement about the future,” said Josh Dutfield, Managing Director at Axminster Carpets. Regional Sales Manager Marc Helliwell commented: “Retailer support has been phenomenal and there’s plenty to smile about at the new Axminster business; we’re rebuilding stock levels and looking forward to some exciting products launches later this year.” T 01297 32244

Edel Telenzo Edel Telenzo are unequivocally superb at stripes and their stand at Solihull demonstrated they they go from strength to strength as a market leader in this popular sector. On the floor was the new Hammersmith – a bright, broad stripe collection with just three colourways (Westbourne Park is shown in the picture). This 100% wool level loop pile carpet is bold in design but the colour combinations are so right that the carpet would work in a very diverse range of installations. “I love it,” said Telenzo’s Phil Hartley, “and the reaction we’ve had at the show says I’m not alone.” The company made its name in stripes with the Tube collection and new colours recently introduced in Bakerloo, Piccadilly and Mainline have extended the enduring appeal of these market favourites. T 01422 374417

Victoria Carpets Victoria lives up to its name with its newly acquired Royal Warrant adorning the company’s smart new livery alongside photos of that red carpet at William and Kate’s (sorry, Catherine!) wedding. And the whole company is buzzing with fresh ideas. “We’re retiring everything that is dated,” says Shaun Lewis. “We’re re-visiting all our product categories to be smarter, more competitive and appealing to younger buyers.” There’s much more to come but in Solihull, Victoria were launching Strathmore in two weights to refresh and replace the Celtic and Gaelic Heathers collections. Radiance is the new robust 2-ply 80/20 with a luxury feel and many retailers got their first look at Natural Style, a loop in 8 calm colours and two design textures. T 01562 749300

48 June 2013


SHOWTIME IN SOLIHULL Thomas Witter Thomas Witter has taken its time entering the booming business of stripes but have arrived in the sector with a smart, thoughtful range with a modern appeal in their Urban Collection. “We have time a while and watch the way the market has developed very carefully,” said Robbie Thomson of Witters. “The result is a very thoughtful range and we think the timing is right for it. We have had an incredible reaction so I think maybe we have got it right!” It’s a complete collection with mix and match options across 11 stripes in different widths and styles complemented by four coordinated plains. The company has a added a one metre width for the first time to its stand 4 and 5m offer to maximize the flexibility of the range. T 01429 892 537

Associated Weavers Associated Weavers promote their unique style with the line ‘Look for the Butterfly’ and you didn’t have to look to far on their beautiful, brightly coloured stand at Solihull to see the power of the brand. Intelligent and unrelenting product development is their thing and they came to the show with two top stories, the launch of Tuftex Stripe and the new multi-width Sophistication. Tuftex Twist is an established AW best-seller and the addition of seven matching stripe options – with a small repeat and an uncommon five-metre option – is likely to extend the appeal of the range.

Ulster Carpets Look along the length of an Ulster wall stand today and you’ll see a very different display compared to the company’s offering just a few years ago. The quality is just as high, if not higher, but the options are fresher with a sophisticated modernity. “To some extent we have been re-inventing ourselves,” says Ulster’s Jeremy Wilson. “We want to re-define carpet as the flooring of choice, providing inspiration for interior decor from the floor up.”

Sophisitication Supreme and Deluxe is launched as a ‘soft, but not too soft’ option under the company smart reliveried Savile Studio Collection in two weights and 10 colours. AW are looking to emphasise performance alongside luxury and back up the claim with a 20-year stain warranty and wear guarantee with the Supreme 65oz range and 15-year warranties and guarantees with the 45oz Deluxe option. T 01422 431100

Some of that effort can be seen in the modern new designs coming through, including the popular plaids and stripes, and in the new on-trend colours of the highly desirable motifs, taken from a ‘heritage’ palette. Ulster have some other exciting offerings in development, and their eagerly anticipated Heritage Twist will be making its debut in the near future. A 2-ply product in eighth-gauge 45oz wool, Heritage Twist will have 24 fresh new colours in 5 colourmatching widths of 5m, 4m, 3m, 2m and 1m. T 028 3833 4433

50 June 2013


Abingdon Aiming to impress Abingdon aims to impress at every event with a host of clever product developments that make them a pacesetter in the sector and Solihull was a showcase for a range of new options in both polypropylene and wool. Lending more weight to the success of Abingdon’s ‘Ultimate’ Stainfree saxonies is a 90oz option under the name Emperor – a carpet so plush that a new lectern has been designed to accommodate its impressive depth in the 12 colours offered! “That’s a lot of carpet for your money,” says Abingdon’s Martin Peace.

Stainfree Innovations Stainfree Reflections

Elsewhere, Abingdon has been keeping its usual close eye on colour with the launch of Stainfree Reflections, a cool, calm and very contemporary collection of 15 colours in a plain wool-like twist with a tight, velvety finish. The colour theme is repeated in Stainfree Innovations, based on the very popular Tweed collection but launched as a separate range for its modern two-tone colour combinations including greys and silvers, stony beiges and lilac. But if you like wool rather than wool-like, Abingdon has taken a similarly cool contemporary colour theme into their new Anniversary Twist under the Wilton Royal brand. “This is our first foray into clean wool plains and we’ve had to be highly demanding in the quality of the yarn we use to deliver the right result,” says Martin. The new range, made from British Wool is available in 32, 42 and 50oz weights across 12 colours. T 01274 655662

from The Stocklists

Anniversary Twist Ultimate Saxony

June 2013 51

SHOWTIME IN SOLIHULL Ryalux Ryalux have started what amounts to a ‘campaign for real velvet’ with the launch of a new any colour offer under their Ultimate branding. “We believe we’re offering a uniquely ‘true’ velvet, not the velvet saxony types that appear elsewhere,” says Ryalux Commercial Director Darren Longden (pictured right). “Dying tends to curl yarn but we have worked in development for two years on our technology to develop a superb, pin-point finish.” The 80/20 velvet from New Zealand wool is available up to seven metres wide – avoiding the need for joins which can defeat a larger velvet installation. Ryalux report a “fantastic” uptake since the product was launched earlier this year. T 0161 762 3030

Carpenter Carpenter launched its latest PU product, ProStep, at the Buying Groups National Flooring Show. ProStep is an 8mm, 180kg/m3 density heavy contract rated underlay and is the definitive alternative to heavy crumb rubber. It is an environmentally friendly, lightweight option that is suitable for double stick applications. Said Helen Rowberry, national sales manager for Carpenter: “We wanted to develop the ultimate contract product that was a competitively priced, environmentally friendly alternative to crumb rubber and ProStep is the heaviest PU available. “We’re confident that we have developed a truly premium product and will be supporting it with a sampling service.” All Carpenter underlay is made from recycled foam which is fully recyclable at the end of life. Last year the company launched a UK first underlay recycling scheme as part of its increasing commitment to the environment, which currently operates in 22 regions including Scotland. T 01457 861141

Brockway Carpets Everyone knows Lakeland Herdwick is Brockway’s popular contemporary loop pile carpet but now there’s a twist! Literally. The company has added a twist pile option to the range which boasts exceptional performance derived from the rugged sheep of Cumbria. While the loop is 100% wool, the new twist is 80/20 and there are thee options – a plain grey, a matching stripe and a chequerboard pattern. “This range is a best seller but there are some people who just don’t want loop – and our job is to give them what they want,” said Charles Annable of Brockway. The company is also looking for more presence in store with a sharp new wall unit system which shows the maximum range of colours to great effect. T 01562 828200

52 June 2013


SHOWTIME IN SOLIHULL Penthouse Carpets Penthouse is new to the buying group business though their sister company Mayfield has worked with memebrs for many years. Penthouse is adding top quality 80/20 products at the higher end of the market – but it’s all about affordable quality. Penthouse has reduced prices by about 15% on two of its best-sellers, Vermont Heathers and Stateside Plains. “The market is more competitive than ever and we won’t be beaten on value,” says Penthouse’s Paul Speakman. There’s plenty of choice too with the launch of a new entry-level Shoreline in 40 and 50oz weights and 18 colours – or choose no colours at all with Springtime! – an attractive range in undyed British Wool which creates nine warm, natural hues. T 01706 341231

From left to right, Simon Beeby, Jane Buck and Paul Speakman.

Regency Carpets Opulence was one of the most eagerly anticipated launches of the season so far and the luxurious deep 60 oz saxony from Regency Carpets didn’t disappoint. Remarkable 3D POS graphics and image changing displays complete the image at the Solihull show. The product quality of Opulence is achieved with a cleverly engineered yarn which is triple-sheared for a sharp, high-definition finish. The company has developed a new colour bank of 20 options which includes 20 eye-catching, on-trend shades. All this plus the usual range of performance and cleanability benefits that products in the Carefree range offer consumers, including a 10 year wear and stain warranty. An unusually restrained Neil Valentine commented: “What more can I say? The product speaks for itself and it looks like everyone is listening!” T 01772 696787

Furlong’s Peter Sharpe (left) and Neil Valentine introduce the new Opulence range.

54 June 2013


Cormar Carpets At this year’s Buying Group Show at Cranmore Park, Solihull, Cormar Carpets showcased its re-coloured Primo Ultra range as well as introducing its brand new Sensation Heathers collection. Both ranges are part of Cormar’s Easy Clean collection which continues to enjoy wide appeal in the market. At the show Cormar picked up another accolade by winning the Flooring One Carpet Supplier of the Year award. The award is voted for by all the members of the group and scores are based on delivery performance, quality and response to quality issues, products and sales support/communication. This is the ninth time Cormar has won the award over the last 14 years. The award was received by Cormar’s marketing director David Cormack. T 01204 881234

Another winner for Cormar! David Cormack (left) picks up his ninth Supplier of the Year award from Flooring One’s Glenn Harding.

Kingsmead Carpets Kingsmead are smart at staying in tune with their market and the launch of Kaleidoscope demonstrates the skill. The company has had great success with the stripes and coordination of their cut pile Artwork Special Edition but some customers – and some installations – favour a loop pile to give a better defined appearance. Kaleidoscope, in 100% wool, takes its colour themes from Autumn and combines them into two distinct flavours of four bold stripe designs and six more subtle colourways. There are three plains to coordinate. Completing the Kingsmead offer is the launch a new hard-wearing polypropylene twist pile Splendid, a 2-ply carpet under the clean-easy brand with all the performance features and two pile weights. T 01827 831424

Look out for a breakthrough launch at the Harrogate show later this year when Kingsmead will unveil a brand new range of traceable British Wool with an advanced marketing story. “We’re going to make wool sexy again,” says Kingsmead’s Martin West, who has a major campaign planned for the launch.

from The Stocklists

June 2013 55


Mastercraft Rugs Consistent success in style and quality The resounding popularity of Mastercraft Rugs to buying group members is recognized annually with the company achieving the Rug Supplier of the Year in five of the last six years at the Solihull show – a testament to both the quality of their products and of the service they provide to members. Great care is taken to add new on-trend options to the ranges and the flagship Galleria range acquired seven new designs in time for the show. This heavy, soft-touch heatset wilton range is a Mastercraft best seller. “It’s a fantastic product,” says Robert Dickson (pictured right with his award from Glenn Harding of Flooring One). “It evolves with the latest fashions and includes a great blend of colours and textures. It’s actually quite a specialist product with a lot of work in the detail which never disappoints customers.’ Other launches at the event included Lana, a super-soft shaggy mix of wool, polypropylene and polyester in six options; Hampton, a wool-like polypropylene flatweave and Apex, a colourful eye-catching polypropylene wilton. Mastercraft’s success with the super luxury shaggy Twilight is set to be extended with the addition of six on-trend colours including two tones of teal, a red rust, a raspberry and a new green. There are new designs in the popular Mehari and Diamond ranges and new colours have been added to Aspen. T 01282 694565

“Galleria is a fantastic product with a lot of work in the detail which never disappoints customers,” says Robert Dickson of Mastercraft Rugs. Galleria Mehari


56 June 2013


Flooring One’s show success in Solihull

A buzz about the buying group Flooring One has turned Solihull into the ‘must-not-miss’ show of the year and its buying group members are treated to an event that just gets better by the year with exceptional support from manufacturers. Sixty-nine of the leading suppliers in flooring gathered at the superb Cranmore Park venue supplied by Flooring One’s parent company, AIS, and the high quality of trade stands bears out how important this buying group has become in the sector. “This year we were aware of the extra effort that all the suppliers put in to help us present a top quality show,” says organiser and Flooring One head Glenn Harding. “The presentations were bright and professional and there was a real buzz about the place that made the atmosphere very positive.” The showcase for Flooring One members gives the organisation the opportunity to introduce the latest ranges and innovations – and to listen to member feedback.

Increasing the impact of POS

The group prides itself on its point-of-sale and has improved some of the detail this year to increase its impact. A new lectern with a larger sample size at 18” by 27” long and an easy slide out mechanism was a popular innovation. The Flooring One team has also been looking closely at the presentation of consumer information on wall stands and lecterns and has re-designed price tickets and labelling to make sure consumers can quickly identify product types across categories such as stain resistant polypropylene, luxury nylon and wool - and a new symbol scheme makes information on performance, specification and warranties more accessible. “We are very conscious that POS is the ‘silent salesman’ in the retail store and it needs to work quickly and efficiently to engage the customers attention,” says Glenn. There are four key themes across the range development this year which can be paraphrased as colour, stripes and quality as well as the growth pf polypropylene.

Warmer colours, smarter stripes

Under the colour heading, Flooring One is taking advantage of the best of the contemporary trends in palette development from manufacturers to introduce some of the more subtle pastels and the especially popular shades of grey, taupe, greens and reds. The strong-seller Carnon Downs, for example, has added 12 new colours to make a bank of 32 options in total. The group has substantially increased its offer on stripes and an impressive selection of types and styles includes Tetbury Stripe, to complement the popular Tetbury Twist; Harvington Stripe which coordinates with 16 heathers; and smart new 100% wool stripes such as Monza and the Weston Collection.

Select choices on wool and rugs

Some revival – and better pricing – in the wool market has allowed Flooring One to increase the options in its up-market Store Selection Range for retailers with some smart and robust 2-ply wool twist ranges such as Darsham Deluxe and Cosmopolitan. Also new to this collection are Monza and Weston mentioned above, Weston Stripes being coordinated with a set of 11 plains. Another newcomer was the Bengal Collection in 100% wool - Berber and Bouclé. Finally, Flooring One is extending its success in the rug business with the book of best-sellers which it launched last year. Now this is a more substantial binder comprising 32 plain rugs, 32 modern designs and 30 traditionals – all of which have been selected as established winners or best-bet newcomers. “We are aiming to take the risk out of rug buying for retailers,” says Glenn Harding. For good measure, they are offering the 100% polyester Indulgence Collection in eight fashionable colours exclusive to members – a beautiful soft and shimmering rug with a feel so alluring that consumers fall in love at first touch!

“We are very conscious that POS is the ‘silent salesman’ in the retail store and it needs to work quickly and efficiently to engage the customers attention,” says Flooring One head Glenn Harding

T 0121 683 1426 from The Stocklists

June 2013 57


Fitter for purpose

68% say quality not improving

Retailers reveal a sometimes strained relationship with their installers

48% say charges are going up

A fraught relationship with fitters was revealed by retailers who responded to our May survey – many were critical of standards and motivation in a ‘can’t live with them, can’t live without them’ sentiment! A fitter famine with reports that the industry is short of 1,700 skilled people is causing tension in the retail industry with nearly half of our respondents, 44%, saying that a lack of quality was holding back their business. A disappointing 68% said the quality of fitters was not improving and 56% said it was getting increasingly difficult to find a fitter for carpet and vinyl, and even more so for wood. As a result, prices are going up and fitters are in a sellers market, say 48%. A London retailer said: “Due to the lack of decent fitters, the price is going through the roof. I am being priced out of jobs due to these charges.” Several respondents accused the fitting fraternity of being ‘greedy’ – a typical comment was: “Fitters nowadays do not care about the standard of work – they have pound note signs in their eyes!” said a retailer in Somerset. But the trade was defended also. For example, an Essex respondent commented: “Fitters are delivering top quality work for a pittance. Take heart fellas, volume is starting to improve, keep your quality up and the shops will be pleased to pay you what you're worth soon..” But a lack of trust came through in many replies. “It’s getting harder to find fitters who take the time to do a good job - they keep taking time off to do private jobs,” said a retailer in Hampshire and “they poach our future business because they have their own accounts with wholesalers," said another in the South West. “As a retailer, we are constantly losing out and being used as a showroom for fitters supplying,” said a store in the North East. But it was often their attitude to work that was the bigger problem. Typical comments were: “Fitters are a law to themselves and they know it all until the job goes wrong!” said an East Midlands retailer. “It appears that to be a good fitter you must have the ability to moan,” was the experience of a London store. 65% said that customers were getting more critical of installation quality though the number of actual complaints appears to be quite low – two thirds of our survey panel said they almost never get complaints and another third said they were asked about problems in less than 5% of installations. We also asked how people are charging for fitting these days and 78% said they always charge. Only 12% regularly threw in fitting for free with another 10% doing this occasionally.

“The work is too hard for most young people” Fitters have pound note signs in their eyes!” 58 June 2013

78% always charge for fitting 46% charge fitting at cost 65% welcome apprenticeship schemes 76% recommend fitting as a career The Stocklists polled 1032 retailers throughout the UK during May 2013. Replies and comments are recorded anonymously. Many thanks to all those who took part.

Asked how much they charge, 46% charge the fitting at cost with another third charging between 10 and 20% extra. 16% of our retailers added a 30% margin or more to the cost. More than half our sample thought there is insufficient training in the floor fitting and 63% said not enough young people were coming into the trade. 65% welcomed the apprenticeships schemes that are building up in the industry. But a comment from Norfolk was: “The work is too hard for most young people and the experienced fitters do not want to have to slow down in order to train an apprentice even if he is very keen.” We asked whether retailers preferred to have fitters with recognized qualifications but only 25% agreed with 67% saying that experience was more important. After all this, we finally asked if you would recommend floor laying as a good trade for young people and surprisingly, perhaps, 76% said they would!

“It’s getting harder to find fitters who take the time to do a good job”

“I am being priced out of jobs due to fitting charges.”

“If you get a good team make sure you keep them happy”


Flower on Flooring News News Luxurious comfort maintains its appeal Saxony carpet has enjoyed a continuous attraction for UK consumers which has increased with the development of synthetic materials, allowing manufacturers to offer a wider range of price points.

Whilst wool saxonies continue to sell at the high end of the market, the use of polypropylene is providing home owners with additional options to satisfy their requirements and match their budget. Among many examples of the latter is the launch of Evolution by Causeway, introduced to compete in the luxury synthetic carpet market. Made from 100% polypropylene yarn, it has a soft, luxurious feel and is action backed, highly stain resistant, easy to clean, durable and with good colour fastness, the company states. Evolution’s soft sell from Causeway

Brontë’s saxonies go up to 12m and in any colour the consumer cares for

Ryalux has aligned its offering with the luxury end of the market and its Ultimate 10 Saxony is designed to continue this tradition. Made from the finest New Zealand wool to achieve unrivalled clarity of colour, the company describes Ultimate 10 as a beautiful, dense pile, 60oz Saxony, and “the height of affordable luxury”. Customers can choose from its 20 standard colours, or, as with all Ryalux Ultimate ranges, have any colour through the company's special dye service.

There is no minimum order size (although a surcharge applies for orders under 10 sq m) and all Ultimate ranges are available any width to 7m, the company states. continued overleaf...

It is available in five contemporary colourways to complement any room, currently available in 4m width and 5m in the near future. Evolution is a hard wearing two ply yarn cut pile for heavy domestic and general contract usage. Causeway is exclusively distributed by Woodward Grosvenor, a division of Brintons Carpets.

Saxony carpets have been a special focus of Brontë for more than 31 years. Its range includes 11 saxony/velvets, six shag piles and four twists, as well as a hand crafted border collection. The company offers custom made products and only holds stock in yarn form. Customers can choose from an extensive colour bank of 120 shades or provide their own, while also selecting their chosen quality of carpet.

Brontë manufactures to the size required, whether it is a narrow stair runner, an impressive 12m wide or any size in between with no joins or waste. The company also offers a made to plan service, including L and T shapes to further reduce waste. Ryalux offers the ‘height of affordable luxury’ in any colour!

from The Stocklists

June 2013 59

Flower on Flooring News Whitestone Weavers, a staunch advocate of British and New Zealand wool products, says it also recognises that man-made fibres can offer some maintenance advantages for busy consumer households. Managing director Steve Byrne says the company wanted to do something different to provide retailers with a stunning product that also satisfies every corner of the mid-to-higher end of the market. Hassle-free heads up the offer from Whitestone Weavers

Crown uses nylon in Dapdune Wharf to deliver stunning colour

It is available in a diverse colour palette of 11 shades, including dark grey graphite, warm nutmeg and classic cream. Geert Vanden Bossche, marketing director, Balta Group, explains: “Grand Slam is a welcome addition to our range and will appeal to retailers looking to update their portfolio of stain-resistant saxony carpet styles. “StainSafe carpets will always have widespread popularity thanks to their practical performance characteristics, and it is important that retailers attract customers by refreshing their product ranges with new collections, colours and designs.”

“A high wool content is an affordable luxury but it¹s not always a practical option for customers with small children or pets, for example," he says. "Our Hassle Free polyprop line is intended to be just that and has been very well received - so much so that we¹re already looking to ways we can enhance the line-up.” The company currently has five ranges within the Hassle Free portfolio: Saxony; Twist/Twist Supreme; Stripe; and Luxury/Luxury Supreme. All designs are available in 4m and 5m widths.

Offering a 20-year StainSafe guarantee, the new Grand Slam carpet from Balta Broadloom is a tufted saxony cut pile created from 100% two-ply polypropylene yarn, ideal for areas in the home prone to spillages as it is cleanable with bleach. With an exceptionally heavy pile weight of 2,990g/m2, this carpet is designed to withstand heavy footfall and is supported by a 10-year wear warranty for even greater peace of mind.

Balta’s Grand Slam is a heavyweight in feel and performace

60 June 2013

Dapdune Wharf from the Crown Floors collection provides homeowners with yet more options of enjoying a luxurious floorcovering. Made from nylon, this saxony carpet is available in an array of colours, including claret and purple, as well as sophisticated muted shades such as champagne and stone. Suitable for even the busiest of homes, this is another carpet supported by a 10-year wear warranty.

Available in 4 and 5m widths to suit both compact and larger spaces, Dapdune Wharf has a pile weight of 1,380g/m2 and a height of 13mm to provide high levels of comfort. James Caldwell, Crown Floors sales coordinator says: “Dapdune Wharf is a very popular carpet in the Crown Floors collection thanks to its stylish colour palette and soft texture. Crafted from stain-protected nylon, it is easy to care for,

Tisca Tiara’s Poesia is dense and distinctive


by Dennis Flower making it the ideal choice for homeowners looking for great looking carpet that feels exceptionally soft underfoot and is simple to maintain.”

Kingsmead Carpet's Martin West says nearly all of his 26 years in the carpet trade has involved selling saxony carpet. "Previously I sold nylon and polyester products, but the fibre of choice for this style now seems to be polypropylene," he says. "Saxony was a style that always seemed to sell better via the multiple stores, who would feature large samples backed with strong guarantees whilst the independent was in many ways a reluctant seller as he was sceptical of the longevity of the product (there were of course exceptions to this rule)."

He states that sales of saxony must be as high as they have ever been and that Kingsmead's Clean Easy Genius and Superb sit high among its top sellers. "We are selling pile weights from 30 ounce to 100 ounce in both plain and salt'n'pepper styles. The evolution of polypropylene as the family friendly fibre and lower cost mean the consumer believes he is getting a major handful of carpet for his money," says Mr West. Mayfair Velvet Supreme is at the centre of Lano’s Ultimo Collection

Vorwerk’s lovely Lyrica also offers a personalised rug version

Another company recognising the growing popularity of saxony, Manx Carpets is introducing its Sensuous Touch made from two ply Smartec polypropylene fibre, in three affordable weights, available in 10 contemporary colours including Tusk, Soft Sand and Chantilly. Sensuous Touch is part of the Manx Easy Living collection, designed to give consumers added peace of mind with practical living qualities, such as; stain resistant and bleach cleanable, further complemented with a free 10 year stain and wear guarantee.

Vorwerk's Lyrica is a 100% polyamide saxony cut pile designed to add subtle style into interior spaces combined with an indulgent underfoot experience, the company states. With a range of hues, including soft lilac, it is available as standard carpet and can also be made into bordered rugs in sizes up to 4m wide and 6m long. With a range of 23 different borders, customers can choose from faux leather, ribbed cotton and cotton velours in border widths of either 1.5cm or 6cm.

Mayfair Velvet Supreme is featured in the Ultimo Collection from Lano and designed to combine luxuriousness with resilience. It is made from two-ply 100% New Zealand wool to provide high levels of dirt and crushing resistance, with the fine, dense pile also benefiting from a special yarn treatment. It has a 9mm pile height and a weight of 1,890g/m2 and with a European classification of CL33, it is suited to heavy contract installations.

Birger Karlsson, UK and Ireland sales manager, says: “Mayfair Velvet Supreme offers a beautifully soft saxony pile combined with the practical and hardwearing benefits of wool. With the unique appearance of fine velvet, the carpet brings a sense of magnificence into any room and the plush yarn feels incredibly soft to the touch.”

Man made fibre is again put to highly effective use in the form of Tiara Poesia from Tisca Tiara, a dense, non-directional velvet saxony with a distinctive, fine-grained texture and a pile weight of 1500g/sq m. It is made from 100% brand polyamide, continuous filament with specific fibre profile and is offered with a choice of 17 clear and vibrant stock colours.

The company also offers custom colours for orders in excess of 400m2. Further reassurance is provided in the shape of the GuT seal, which guarantees environmentally friendly production of emissioncontrolled carpets. Another feature is that it will change its appearance, depending on the angle of light.

from The Stocklists

Ian Hammond, Vorwerk Carpets UK, says: “As part of the Fascination collection, Lyrica gives retailers the chance to offer something different from the usual carpets that flood the market. Lyrica has a lovely subtle sheen that adds depth and interest to living areas, and it is also practical and robust. Now with the personalised rug option, Lyrica will allow retailers to tap into the mind-set of those consumers who will relish the chance to create their own custom-made style stamp.”

For more information: Balta Brontë Crown Lano Tisca Tiara Ryalux Vorwerk Whitestone Weavers Woodward Grosvenor


+32 5662 2211 01282 862736 0800 0773301 +32 5665 4000 +41 71791 0111 0161 762 3030 0207 096 5090 01429 892518

T 0800 526696

June 2013 61


Love and long service Kidderminster’s Brockway Carpets has held a special presentation to celebrate its first employee to achieve 50 years’ service. The company, which has been creating quality carpets in the town since 1964, put Ray Mallard in the spotlight to recognise his 50 years’ service and dedication to the carpet industry.Ray was presented with his long service award alongside his wife Mary Mallard (pictured right) by managing director Charles Annable at Brockway’s site in Hoobrook. The 65 year old, who has always lived in Kidderminster, joined Brockway in April 1963 when it was a small Axminster and Wilton carpet manufacturer. He started life at Brockway on the production floor as a bobbin boy at 15 years old and then worked as a weaver within the Axminster department before its closure in 1996. Since then, Ray has worked as a tufting operative, creating the firm’s Bespoke, made to order carpets. As well as making life-long friends, Ray also met his wife at Brockway more than 37 years ago. “I left school on the Friday and started my two week trial on the Monday morning and since then, I’ve never looked back,” said Ray. “I’ve had many happy days working for Brockway and look forward to even more. It’s great to be a part of a family firm and really feel like you belong.” Brockway also presented long service awards to employees celebrating 25 years’ service or more including Jeanie Garfield, Wayne Jones, Bob Bush, Fil Vaccaro, Darren Rollings, Mark Daniels, Jane Paczkowski and June Lane. The company currently employs over 80 people and over 23 per cent of the staff have been with the firm for 25 years or more. T 01562 828200

Update to ultra Ultimo The prestigious Ultimo collection from Lano Carpets is continuing to impress retailers and homeowners alike with its wide-ranging collection of carpet styles and eye-catching display unit. Now with recent upgrades, the collection is better than ever and is set to bring even greater success to shops up and down the country “The Ultimo collection with its updated ranges is proving extremely popular with retailers looking for high-end residential carpet styles that come in a whole diversity of colours, textures and piles,” comments Birger Karlsson, UK and Ireland sales manager, Lano Carpets. “The flexibility of the collection certainly adds to its appeal; with a direct cut length service and the ability to piece dye certain styles, the Ultimo range enables retailers to fulfil the needs of the luxury market with no fuss at all.” Consisting of 13 stunning carpet styles in a whole range of materials and textures, the Ultimo display unit allows retailers to choose eight designs to showcase in large samples alongside eight smaller samples for complete choice. In a sophisticated black and cream colourway, the display unit features a striking headboard that immediately captures the attention of shoppers looking for only the very best carpet. Upgrades to the range include the 100% New Zealand wool Mayfair Velvet Supreme, which impresses those looking for extra durable carpet thanks to its class 33 contract rating for heavy commercial use. Inherently mothproof, available in four and fivemetre widths and with a pile weight of 1,890g/m2, Mayfair Velvet Supreme provides the utmost in underfoot comfort and resilience and comes in a choice of 16 stylish colourways. Promoting the use of alternative yarns, the Ultimo collection includes two new bamboo additions, Bamboo Luxe and Bamboo Weave, which provide a sustainable choice without compromising on quality. A supremely soft saxony carpet, Bamboo Luxe has been created with sumptuous bedroom and living spaces in mind, and Bamboo Weave offers a uniquely textured underfoot feel with its fine 10th gauge loop pile. The luxurious 100% polyamide Impression is the final upgrade to the Ultimo collection, with its chunky ¼” loop pile and generous pile weight providing a lavish handle. Similar to best-selling Satine and Pearl, the yarn used in Impression gives off a subtle sheen for an elegant look. T 0032 5665 4000

62 June 2013


The British Wool column Lakeland sheep breed gets champagne status A rare breed of Cumbrian sheep has been awarded protected status putting it in the same category as Champagne, Cornish pasties and Melton Mowbray pies!

Lakeland Herdwick sheep were first recognised as a breed in the 1790s and are now bred on 120 hill farms in the central and western Lake District. A bid for ‘Protected Designation of Origin’ status was made by the Herdwick Sheep Breeders' Association and the European Commission has now approved the application. Whilst this is an application based around the unique flavour of the breed’s meat; Herdwick sheep are also known for their distinctive appearance and dark grey fleece.

Pure bred Herdwick lambs are born largely black, often with tips of white on their ears. As they age, the heads and legs become white and the fleece assumes a colour ranging from bluegrey to light grey. Only pure bred Herdwick Herdwick – the famed breed of the Lake lambs display this dark colouration, making them easy to identify compared to other local hill breeds such as the Swaledale. Herdwicks often graze at heights of about 3,000ft and are recognised as one of the hardiest British sheep breeds due to the harsh weather on the hilltops.The wool is known to be particularly strong and durable with incredible bounce-back, resisting pressure and track marks on the carpet. However, as both spinners and carpet manufacturers will testify, it is not easy to process and this does make the industry shy away from its grey wool. Nevertheless, some manufacturers produce stunning Herdwick ranges which are very popular.

‘Lakeland Herdwick’ by Brockway Carpets is a highly contemporary and desirable range of 100% wool loop pile carpets which is inspired by the rugged qualities of the breed and which is available in two very distinctive designs in 4m wide broadloom.

Lakeland Herdwick, a British

Interestingly, the breed gained notoriety as it was a favourite of Beatrix Potter, writer of the Peter Wool range by Brockway Rabbit and Jemima Puddleduck stories and who kept her own flock. When she died she bequeathed 15 farms, covering almost 4,000 acres, to the National Trust on the understanding they were allowed to continue to breed Herdwicks.

It has taken 10 years for protected status to be granted, after the Herdwick Sheep Breeders' Association first made an application in 2003. Amanda Carson, secretary of the Herdwick Sheep Breeders' Association, commenting on this new status said: "We are absolutely delighted with this news. It is vitally important to the hill farmers of Cumbria who have a very tough life indeed."

BWMB appoints new marketing manager

Tim Booth – the new marketing manager at BWMB from The Stocklists

The BWMB has appointed Tim Booth as its new Marketing Manager. Tim, who is well known to the carpet manufacturing industry has worked for British Wool for over ten years and has been in the wool industry all his working life. He previously worked for many years for the international industry wool testing company SGS and is as familiar with the early stage processing of wool as the finished product. Bringing a wealth of knowledge of wool and its many properties, Tim hopes to build up relationships in the industry network across the UK and internationally. Tim commented, “The importance of wool knowledge to the way the BWMB works with our partners is vital. I am keen to promote the potential of British Wool to produce different looks and textures and increase understanding of the different breeds and the way they can be used. This is all part of our unique story and I feel the potential is huge. I want to ensure that the industry has access to that information and work with them and the Campaign for Wool to make sure wool is the choice for carpet.”

June 2013 63

retailers respond to industry issues

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Every other month, we pick a current topic and explore the opportunities and issues in the trade. You can join our online survey panel and you’ll be invited to contribute your views - it’s anonymous so you can say exactly what you think!

To join the panel, visit and click on the Online sign-up button. If you would like to suggest a topic for us to cover, please email

Fill out a form for five minutes and we’ll have a good-looking flooring industry website online for you within 5 days*. Then you can update it, add to it or ignore it for ever! Flooring stores don’t generally need anything too fancy – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking if you look professional.

You can create a carpet website for your business in

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7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.



Instant online editing – if you can type, you can customise these pages yourself anytime to add latest offers and news… or leave them as they are – we put all your contact information in there anyhow.


Choose photos from our library to make your site unique – or upload your own images.

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Link to Google Maps – let visitors find you quickly and see where to park


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* The site takes a bit longer to set up if you already have a website or address. A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT). Check out what your site would look like at or contact David Spragg at or call 01845 576101. 64 June 2013


from The Stocklists

June 2013 65

Stocklists Classified The



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Thinking of joining a buying group? We can help you decide.... Read our Buying Groups Factsheet on page 8 for information about the benefits of joining a buying group and how to choose the right one for you.

from The Stocklists

June 2013 67

The Stocklists - June 2013  

The UK's favourite trade magazine for retail and contract flooring