Page 1

Stocklists The

2 August 2010





2 August 2010




Page No.

Contact No.

Price List date

Monthly ‘Stocklisters’ shown in BOLD s AFS ...........................................................................20..................020 8805 8620 .........April 2009......... H ASIATIC CARPETS .................................................53..................0208 800 2000 .........—....................... H ASSOCIATED WEAVERS ......................................—..................01422 431100 ..........—....................... H BONDWORTH NEW .....................................21..................01562 745000 ..........—....................... = BRITISH WOOL ..............................................47,50 ............01274 688 666 .........—....................... H BROCKWAY CARPETS LTD. .................22..................01562 828200 ..........March 2010 ..... H BRONTE ...............................................................—..................01282 862736 ..........—....................... o CARPENTER ......................................................23.52 ............01457 861141 ..........—....................... u CAVALIO ..................................................................IBC ...............01782 569840 ..........—....................... s COLUMBIA FLOORING .............................24..................0208 443 3322 .........—....................... H DRURY LANE ..........................................................IFC................01254 296829 ..........—....................... s DMS FLOORING SUPPLIES NEW.........25..................0845 643 5344 .........—....................... H DYNE..........................................................................51..................0161 877 8877 .........—....................... H EDEL TELENZO................................................26..................01422 374417 ..........—....................... n EASYLAY SYSTEMS.................................................55..................01423 887219 ..........—....................... l F. BALL .......................................................................5 ....................01538 361633 ..........—....................... n FITA ............................................................................66..................01159 506836 ..........—....................... n FLOORING ONE ...................................................13..................0121 683 1427 ........—....................... n FLOORWISE .......................................................17..................01509 673974 ..........—....................... H FURLONG FLOORING .................................28,29 ............01772 696787 ..........March 2010 ..... n HARROGATE FLOORING SHOW ...................45..................01423 779967 ..........—....................... n INTERFLOOR..........................................................—..................01706 213131 .........—....................... s LITTNER HAMPTON...................................27..................0208 520 8474 .........—....................... H MELROSE TEXTILE CO ..............................49..................01274 491277 .........—....................... H MAYFIELD CARPETS NEW .....................30..................01706 639 866 .........—............................. n MERRYFIELD GROUP ...........................................BC.................01422 373799 ..........—....................... H MOHAWK ............................................................31..................01480 479830 .........—....................... n NICF.........................................................................66..................0115 958 3077 .........—....................... o NOVOSTRAT ..........................................................63..................00353 61-339287......—....................... s RACKHAMS........................................................32..................020 85319225 ..........July/Aug/Sept 2010 H PENTHOUSE ....................................................—..................01706 341 231 .........—............................. o QA ..............................................................................41..................0151 427 6000 .........—....................... n REFLEX DATA ........................................................60..................01482 881152 ..........—....................... H RYALUX.....................................................................43..................0845 652 8811 .........—....................... s SOLENT WHOLESALE CARPET ..............33..................01243 774623 ..........July/Aug 2010 n STAINSHIELD ..........................................................54..................01372 841467 ..........—....................... n STAIRRODS UK LIMITED.........................48..................01207 591176 ..........—....................... s STS FLOORING DISTRIBUTORS .........34..................0845 341000.............July 2009............ n THE CARPET FOUNDATION ...........................38..................01562 755568 ..........—....................... n THE ESTIMATORS .........................................51..................0844 445 7834 .........—....................... n T & E DISPLAY GROUP ............................57..................0121 585 7600 .........—....................... n TREADPLATES ........................................................59..................01608 685414 ..........—....................... n TRIPLE KING...........................................................3 ....................01274 582056 ..........—....................... H WESTON HAMMER NEW..........................35..................0845 644 9090 .........—....................... n WOOLSAFE ORGANISATION ...............6,7.................01943 850817 ..........—....................... n WOOLS OF NEW ZEALAND ...........................39..................01943 603888 ..........—....................... H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

Classified 67

Published by Mayville Publishing Co Ltd 219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 Sales Director: Diane Martin Publication Director: David Spragg. Founded by Roy Spragg in 1973.


Harrogate Show PREVIEW

12 pages of news and information Harrogate heads for full house ..........................46 Company and product features ....................45-56

Tall story

Eucalyptus in major green launch ........................37

Axminster ads to profile

Ambitious consumer campaign ........................37

Royal patronage

Prince Charles gets into Wool Week..............50

Media blitz

Carpet Foundation plans ‘active’ advertising ....38

Easy Wool

Care confidence with New Zealand wool ....39

Sticky stuff

Feature: Flower on adhesives ........................................................................40

Rescue after Duttons’ demise?

UK’s No. 2 manufacturer may be saved............................................................58

Antron axes Euro plants

Restructuring aims to build new strength .................................................58

Safety in numbers

Feature: Buying groups help retailers decide on membership ...............60

Not the Harrogate Show News

Solihull could be new stage for Summer show ........................................61 NEC Interiors event already ‘half-way to target’ .....................................63

POSitive - retailers rate sales support

Survey: Displays are working well, but at what cost? .................................62


Pattern book......................................................................................................4 Adhesives............................................................................................................5 Woolsafe: the carpet care guide................................................................6-7 Carpet trouble-shooter.................................................................................8-9 Carpet types ....................................................................................................10 Wool fibre page ..............................................................................................11 Buying Groups NEW FACTSHEET..............................................12-13 Underlay............................................................................................................14 Wholesaler Distribution Directory .....................................................15-17 Carpet Company Directory ..................................................................18-19 ISSN 0950-5024  Mayville Publishing Co. Ltd. 2010 Issue: 424 Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

SHOW PREVIEW Pages 45 to 56. Lots of reasons to go to the show. Build your business and support your industry!

The Stocklists Pattern book changes The month’s changes are brought together on one page so that pattern books can be quickly up-dated. 4 New ranges/designs


6 Withdrawn ranges/designs






Wholesaler index Wholesaler



Price list date


0208 805 8620

July 2010



0208 443 3322



0845 643 5344

01977 662211

0208 520 8474



02085 319225

July/Aug/Sept 2010



01243 774623

July/August 2010


0845 341000

July 2010









The new Factsheet about joining a buying group

see pages 12 and 13 4


Flooring Factsheet Adhesives



Flooring factsheet Carpet care guide from WOOLSAFE The WOOLSAFE Mark has gone Green! The WOOLSAFE Organisation has teamed up with ecolabelling authorities Green Seal and EcoLogo in North America, to enable those WOOLSAFE approved products that are ecologically responsible to be recognised and promoted as such.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Regular Maintenance

Regular cleaning will extend the life of a carpet and maintain its appearance.Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible, preferably the moment they occur.

Periodic Cleaning

When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company.

If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE-approved products. Look for this mark on the bottle or package: WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

General Rules for Spot Removal • Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment – if unsure, use solvent first • Always work from the edge of the spot inwards • BLOT, do NOT rub

• Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed carpet tiles • When using solvents always ensure there is plenty of fresh air ventilation • Always thoroughly rinse out water-based spotters with clean water • Dry the spot, if possible, with a hair dryer


Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats

The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil.They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves. Protective treatments Many carpets come with a protective fibre treatment to reduce problems with staining and soiling.These treatments, while effective in many ways, are not bullet-proof and will eventually wear off. Quick response to spills and regular cleaning is still required.

Carpets that have no protector applied by the manufacturer can be treated after installation on the floor by a WOOLSAFE accredited carpet cleaning company. (To find the nearest WOOLSAFE Certified Operator in your area visit our website: and go to the PRIVATE HOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE mark, it is not endorsed by most carpet manufacturers!

Treatments 1. 2. 3. 4. 5. 6. 7. 8. 9.

Blot with white kitchen roll or paper tissues

Vacuum clean Cold water

Warm water

WOOLSAFE-approved carpet shampoo solution (diluted) WOOLSAFE-approved spot remover for water-based stains WOOLSAFE-approved spot remover for greasy/oily stains

Absorbent paper or paper tissue and hot iron

Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol) 13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer 16. Rust remover

17. Carpet re-colouring kit

(Treatments used by professional carpet cleaners)


maintenance • cleaning • spot removal • protection • inspection Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet.

They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners.They can carry out or commission tests where required, and will provide comprehensive reports.

To contact an inspector in your area call 0800 731 5688, email:, or visit: It is best to engage the services of a professional carpet & upholstery cleaning / Private Householder / Registered Inspectors company.To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. For information These companies are fully trained, have On a WOOLSAFE Certified Carpet Cleaning been in business for a considerable Company nearest to you, length of time, are members of one or more recognised A free copy of the Directory of WOOLSAFE Certified professional trade associations related to the cleaning Professional Carpet Cleaners, industry and have a reputation for top quality service. And A free copy of the Directory of Registered Carpet they use only WOOLSAFE-approved cleaning agents on Inspectors, your wool carpets and rugs!

• •

WOOLSAFE Approved Carpet Cleaning Products

Home of the Legendary Cleaning Product - Carpet Power

Life inspired cleaning innovations

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years.

Spot or stain

Try 1st Try 2nd Try 3rd

Burn/scorch marks






Candle wax



Chewing gum




The WOOLSAFE Organisation 49 Boroughgate, Otley, LS21 1AG, Tel: 01943 850 817 E-mail: or visit:

Difficult Spots Spot or stain

Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 3




Felt-tip pen





Ink (ballpoint pen)





7 5


Paint (oil)



16 5


Urine (fresh stain)

7 15



Furniture polish Ink (fountain)

Chocolate/cocoa Cola











Floor wax



Fruit juice



Gravy and sauces



Herbal tea



Metal polish





Oil and grease



Paint (emulsion)



Shoe polish










C/heating radiator fluid

7 or 11 12

Glue/adhesive (plastic base)10





Easy Spots Blood

• Or just advice on anything to do with carpet care,

The Clean Carpet you Expect... the Service you Deserve

Environmentally Aware for Superior Carpet Care

16 5




Nail varnish




Tar (asphalt)


Urine (old stain)





Red wine






These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals

British Wool makes a Better Carpet... Naturally This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.


Flooring factsheet Carpet trouble-shooter COLOUR MATCHING

Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size.Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

A greater level of tolerance is required on blended colours (Heathers etc).To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match.

For further information please check with the manufacturers recommendations.


The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.


The original carpet tile

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.


This information is given by responsible manufacturers to help you help your customer to make an informed choice.


Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet.This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile.They should not be left as this could result in further loops being pulled and developing into a ladder.

• shedding • pulled loops


Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.


Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet.This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.


Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc).

The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.


Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected.

Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet.This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair.Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics.

A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).


• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’.This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.


When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc.

The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.


Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.


Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought. Shampoo - if incorrectly applied, can leave

sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure.



It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.


Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.



Flooring factsheet Carpet types TUFTED

With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave.To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot.These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.

Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which should be heat set.The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.


Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations.

Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface.The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through.The carpet can be sheared to create a range of cut and loop textured effects.The result is a high quality carpet of unrivalled durability. Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.

CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours).The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Twist • The popular twist carpet is the cut-pile standard.The yarn is tightly twisted and often heatset to retain this feature and the result is BONDED Tip Sheared Level Loop Tip Sheared Level Loop Sheared Level Loop plain colours. a versatile, textured finish that is idealTipfor Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have not stitched into the backing in any way. The technique is principally a level surface pile of approx 5mm to 10mm height, which is then used for commercial carpet tiles. sheared to give a smooth finish. With very little twist in the yarn, the


Random Sheared Random Sheared

Random Sheared Multi-Level Multi-Level Loop Loop

Multi-Level Loop

Tip Sheared

Velvet/Plush Velvet/Plush Level Loop

Velvet/Plush Frieze Frieze


Random Sheared

Twist TwistLoop Multi-Level

Twist BerberBerber



SaxonySaxony Frieze

Saxony Shag Shag

Shag THE STOCKLISTS August 2010

Flooring factsheet Wool fibre THE BEST CARPET WOOL

Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties.The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. 100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons.These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home. THE BENEFITS OF WOOL CARPET

Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability.The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.



Comfort Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer. Safety Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.

Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.



British Wool

The Planet Friendly Fibre for Carpet THE STOCKLISTS August 2010


Flooring factsheet Buying Groups Why join? Associated Carpet Group Contact: Richard Moore Tel: 01942 271315 Contact: Paul Phillips Tel: 01892 549050

Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains.

More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers... Contact: Glenn Harding Tel: 0121 683 1426

Pick the right one

How to decide whether to join a buying group – and which… Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005

• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee

• Get a list of members and call up two or three for a ‘real-world’ view

• Establish your territorial exclusivity – where’s the next nearest member of each buying group.

• Ensure you understand the financial arrangements, any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings Contact: David Lewis Tel: 0118 932 3832

• Review all the extra benefits and services to see what you would actually use.

• Check out the product ranges offered including the own-label options and the UK/European mix

• Ensure you understand any rules that may limit your flexibility to run your business the way you want.


Key benefits

Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers.The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done.You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Increase sales • ‘Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with point-of-sale, merchandising and displays. Central stockholding may also be on offer.

Access professional services • Business services • Financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts.

Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings • Regional workshops • Supplier presentations • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business.The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.


Featured buying group this month: Flooring One You are the boss and it’s your business. At Flooring One we understand that your business is your biggest asset and we’re certainly not going to change this, only offer advice and services to help you improve. We want you to feel that, everyday, and every time you need help with your business, you are amongst friends exchanging information and an interchange of ideas and business practices. AIS/Flooring One has a name and reputation in the flooring industry for over 30 years that is envied by many. A subsidiary of Associated Independent Stores (AIS), the largest voluntary non-food central buying/marketing organisation in the UK, Flooring One offers a compendium of services from which it’s members can pick and choose to meet their individual needs.

The Flooring Show, held annually in Solihull, is a key event, offering members a valuable opportunity to meet each other, leading manufacturers, ancillary suppliers and of course, the entire Flooring One team.

Maximum buying power, increased profits. Our collective buying power means that major flooring manufacturers are attracted to do business with our members and on some of the best cost price and settlement terms available, often with annual rebates. (Our top member earnt over £70k in rebates in 2009). Our centralised payment of accounts system guarantees regular payments to suppliers and your administration is greatly reduced. Our experienced in-house team also source exclusive products and develop own label ranges to display alongside manufacturer’s brands, precluding direct price comparison and consequential profit reductions. What’s more, our merchandising team are constantly in the field supporting your business and the superb display stands available from Flooring One.

Marketing support. It’s not easy for an independent retailer to match the sheer marketing power of a national retail network. That’s why Flooring One developed an annual Member’s Marketing manual. Containing everything from an image library, templates and headlines, to complete colour advertisements for seasonal campaigns. The manual comes with easy to follow instructions and CD’s allowing members to create their own individual yet highly professional campaigns.

If you are interested in finding out more about Flooring One and all of the other services available to members please contact GLENN HARDING Cranmore Park, Cranmore Avenue, Shirley, Solihull, B90 4LF TEL: 0121 683 1426 FAX 0121 713 4451 THE STOCKLISTS August 2010


Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale - with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay! Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results - some manufacturers offer point-of-sale units.


Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards

How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad.The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be - 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.


Sponge rubber



PU foam


Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts.The foam provides excellent comfort and performance levels with lots of thickness options - and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used - which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres - wool, jute and synthetic - to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired

Specialists in pre-tacked underlays, soft fibre boards & Roberts Tools.


Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory

National Fells Carpets Goole 01977 662211

North East

John Evans Ltd Manchester 0161 368 2563 Fax: 0161 368 3039 Mobile: 07850 935301 Kellars Ltd Stockport 0161 443 0970

Lee Floorstok Ltd Carpet & Flooring Gateshead Liverpool - see Floorwise p17 Gateshead Lee Floorstok Ltd 0844 824 3121 Manchester - see Floorwise p17 MCA Floorwise Ltd Morecambe - see Floorwise p17

Fells Carpets Goole 01977 662211

Floorwise (North East) Ltd Birtley - see Floorwise p17 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Wood Floor Sales Redditch 01527 511888 help.redditch@

North West Fells Carpets Goole 01977 662211

D. M. Miller Ltd Manchester 0161 205 9949


Mytton Flooring Norwich - see Floorwise p17 Millbrook Carpets Darwen 01254 703999

Supertex Furnishings Lancashire 01772 457070 See page 28 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Walkwell Flooring Supplies Manchester 0161 786 6800 manchester@ Wood Floor Sales Redditch 01527 511888 help.redditch@


Carpet & Flooring Birmingham Birmingham 0121 421 9131 birmingham@

DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@ See page 25 for details

Floorwise D & J Ltd Southam- see Floorwise p17 J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 RPS Flooring Mansfield Woodhouse - see Floorwise p17

STS Flooring Distributors Watford 08454 342000

see page 34 for details

Supertex Furnishings Leyland Tel: 01772 457070 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@

Wood Floor Sales Redditch 01527 511888 help.redditch@

Woodall Brothers Ltd Shrewsbury - see Floorwise p17


Beds Flooring Bedford 01234 341234

Faithfull Floorcovering Suffolk 01473 822341

STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 See page 34 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ Wood Floor Sales Redditch 01527 511888 help.redditch@

continued overleaf....


Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory

South East

Acorn Carpet Accessories Bromley, Kent - see Floorwise p17 AFS Middlesex 020 8805 8620 See page 20 for details

Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 Beds Flooring Bedford 01234 341234

Belvedere Carpets London 020 8800 0740

Carpet & Flooring London Camberley 01276 672100 Columbia Flooring Middlesex 020 8443 3322 See page 24 for details

Faithfulls Service Centre Walthamstow 0208 498 3040 Faithfull Floorcovering Suffolk 01473 822341

Kent Flooring Supplies Ltd Chatham 01634 668668 Littner Hampton London 020 8520 8474 Potts & Ward, Woodcocks Ltd Brighton 01273 557211 Rackhams London 020 8531 9225 See page 31 for details

Salesmark Lancing, - see Floorwise p17

Solent Wholesale Carpet West Sussex 01243 774623 See page 33 for details

DMS Flooring Supplies Hemel Hempstead 0845 643 5344 STS Flooring Distributors Orpington/Croydon 0845 434 1000 DMS Flooring Supplies Milton Keynes 0845 643 5320 see page 34 for details Faithfulls Service Centre Kent 01322 285001


Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet Wessex Flooring Amesbury - see Floorwise p17

Wood Floor Sales Redditch 01527 511888


C. K. Davie Ltd Aberdeen - see Floorwise p17 C. K. Davie Ltd Dundee - see Floorwise p17

Headlam Scotland North Lanarkshire 01698 831 000 Neil Smith Ltd Glasgow - see Floorwise p17

South West


Fitwell Flooring Ltd Redruth - see Floorwise p17

Roma Flooring Neath - see Floorwise p17

Carpet & Flooring Bristol Bristol 0117 966 798l

Fitwell Flooring Ltd Newton Abott - see Floorwise p17 Solent Wholesale Carpet West Sussex 01243 774623 See page 33 for details

STS Flooring Distributors Thame (Oxford) 01844 213555 see page 34 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet

Carpet & Flooring Bristol Bristol 0117 966 798l

Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet Wood Floor Sales Redditch 01527 511888


Floorwise Ltd Dublin - see Floorwise p17

Floorwise Ltd N. Ireland - see Floorwise p17

Wood Floor Sales Redditch 01527 511888 THE STOCKLISTS August 2010


National Network of Floorwise Distributors Acorn Carpet Accessories 15 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 C. K. Davie Ltd 1 Aberdeen Tel: 01224 820077 Fax: 01224 822344 C. K. Davie Ltd 2 Dundee Tel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 19 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 21162

Fitwell Flooring Ltd 18 Newton Abott, Devon Tel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 12 Southam, Warks Tel: 01926 814922 Fax: 01926 817899

Floorwise (North East) Ltd 5 Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116 Floorwise Ltd 9 Dublin 12, ROI Tel: 00 353 (0)1 4299455 Fax: 00 353 (0)1 4298529 Floorwise Ltd 4 Northern Ireland Tel: 028 094 34441

Lee Floorstok Ltd 8 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852

1 2

Mytton Flooring 13 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888 Neil Smith Ltd 3 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623

Roma Flooring 14 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116

3 4

Wessex Flooring 17 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 11 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629






14 18 19



13 15

HEAD OFFICE Floorwise Group Limited Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

Award-Winning Flooring Accessories




RPS Flooring 10 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931 Salesmark 16 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111






The Stocklists Carpet Company Directory Abingdon Flooring

Adam Carpets Ltd Be Tu Tw W Ww

01562 829966

Associated Weavers Tw Tu

01422 431100

Avena Carpets Ltd Tu Ww

01422 330261

Axwoven Carpets Ltd Ax Be

0121 550 5788

Axminster Carpets Ltd Ax Be Tw

01297 32244

Bajong Carpets NV Tu Tw W

+32 56783250

Balta Industries NV Tu Tw W Ww

+32 56 62 2211

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11 Betap Tufting BV Tu Tw W BIC Carpets Be Tw W

+31 383 861 060

Bizspoke Custom Carpets Be Tw W Blenheim Carpets Ax Be Tw W Ww

01562 745000

Brintons Ax Tu Tw W Ww

0800 505055

Brockway Carpets Ltd


01924 488882

0113 380 5333

Bond Worth Ltd Ax

Edel Telenzo’s Rembrandt

+32 56 23 54 10

020 7823 3040


Tw W

Couristan Carpets Ax Tu W Ww

01274 655694

01562 828200

Bronte Carpets Ltd Be Tu Tw W Burmatex Tu

Cadogan Carpet Co W

01282 862 736

01924 262525 01562 733610

Carpets of Kidderminster Ax Tu Cavalier Carpets Ltd Ax Be Tu Tw W Ww Christy Carpets Tu

Clarendon Carpets Tw Classis Carpets Tu W Ww

Condor Carpets BV Tu

01299 827477

01254 268000 019078 308777 01675 433066 0870 020 1725 +31 38 4778911

Contemporary Life & Textiles Be Tw

Cormar Carpets Ltd Tu Tw W

Mohawk’s Cherbourg Check

800 223 6186

Craigie Carpets Be

Creative Carpets Ltd Be Tu Tw W Creatuft Carpets Tu W

Custom Carpet Company Ax Be Tu Tw W Ww Dan-Floor UK W

Domo International Be Pr Tu Tw W

Drury Lane Carpets Ltd Be Tu Tw W Dutton Carpets Be

01294 558400 0116 284 1455 +32 56 35 4444 01737 830301 01454 858014 +32 92 41 4511 01254 296829 01254 672672

E & WE Carpets W

01562 825952

Edel Telenzo Carpets Ltd Tu Tw W Enterprise Weaving Co Be Ww

01422 374 417

01562 745030

01254 296829

Fells Carpets

01204 881 234


Fetcham Furnishings Ltd Tw

01977 662211

020 8944 6220

Brockway’s Vogue


If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W: Wool • Ww: Woven Wilton Fletco Taepper A/S Tu W

Furlong Flooring

Tw W Gaskell Tu Tw W

+45 96 60 3000

Godfrey Hirst (GB) Ltd Tu

Halbmond Teppichwerke Be Pr Tu Heckmondwike FB

01772 696 787

01827 831525

01827 831430 0800 526696 +49 037 421 420

01924 410544

John Lanham Watts Carpets Ax Tw Ww 01937 588511 John Evans Ltd Ax Tu Tw W

Joseph Hamilton & Seaton W Kingsmead Carpets Tu Tw W

Lano NV

Ax Pr Tu Tw W Ww

Le Tissage d'Arcade Ax Ww

0800 78 33 712

Leigh Spinners Ltd Tw

01942 673232

Louis de Poortere W

Gaskell Mackay Carpets Ltd Ax Tu Tw W 01642 242 423 Georgian Carpets Tu Tw W

Lecaflor Ltd Ax Be Pr Tu Tw W Ww

0161 368 2563 01827 831400 01827 831 424

Lusotufo Tu

+32 05685 4747

01388 664101

Manx Carpets Tw W

01827 831 434

Mayfield Carpets W

01706 639 866


Mohawk Europe

+31 38 851 8700 Mr Tomkinson Tw Ww Ossfloor UK

Penthouse Carpets Tu Tw W Phoenox Textiles Pr Tu Pownall Carpets Tw W

Roger Vanden Berghe.NV Tu Ww +32 56 65 4300

+32 56 393 386

Ryalux Carpets Ltd Be Tu Tw W

Sans Frontieres Ltd Be Pr Tu Tw W Ww

01480 479830 01480 471304 01827 831 450 01675 433031

01706 341231 01484 863227 0845 6528811 +32 56 73 57 11 0845 652 8811 0844 5611977

Bronte’s stand

Shaw Home Foundations Tu

01675 433 501

Tapibel NV Pr Tu Tw Tasibel NV Tw

01623 481 221

The Alternative Flooring Co The Grosvenor Wilton Co W Ww The Sultana Carpet Co Ax The Wilton Carpet Co Ax W Ww

Thomas Witter UK Ltd Tu Tw

+32 52 499600 01264 335111

01562 701456 01299 822300 0845 296 8850 0870 1128318

Timzo Tufting Industry BV Tu +31 38 385 4477 Tisca Tiara Tu Ww

Ulster Carpets Ax Be Tu Tw W Ww

United Carpets & Beds Tw W Ww Victoria Carpets Tu Tw W Ww Vorwerk

Westex Carpets Tu

Whitestone Weavers Ltd Ax Be Tu Tw W Ww Wilkies Carpets Tw

Woodward Grosvenor Ax Tu Tw W Ww Wool Classics Tu Ww

+41 71 791 0111 02838 334433 01709 732 666 01562 749300

08700 104484 01274 861334

01429 892555 0113 307 9955 0800 526696 0207 349 1560 Tollgate stand

Cormar’s Berwick





Tex Loop Natural 50/50 Nat Loop


32oz PP Saxony 35oz PP Saxony 37oz PP Saxony 40oz Saxony 45oz Nylon Saxony 50oz PP Saxony 58oz Saxony


80/20 40oz 80/20 40oz 80/20 40oz 80/20 50oz 80/20 50oz 80/20 60oz


PP Twist PP Twist PP Twist PP Twist PP Twist


Needle Punch Cord Needle Punch Loop Pile Cord Loop Pile Cord Loop Pile Stripe/Wave Loop Pile Gel Back Loop Pile Cord Loop Pile Cord


Excellon Twist 80/10/10 40 oz Twist 80/10/10 50 oz Twist 80/10/10 40 oz Twist 80/10/10 50 oz Twist 42 oz Twist 50 oz Twist 100% Natural 80/10/10 35 oz Twist 80/10/10 45 oz Twist 80/10/10 55 oz Twist 80/10/10 32 oz Twist 80/10/10 42 oz Twist 80/10/10 50 oz Twist Excellon Twist Excellon Twist Excellon Twist Excellon Saxony


3/5 DAYS DELIVERY 100% Pure New Wool 100% Pure New Wool 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description BRANDED TOP END RUBBER SPONGE RANGE ELITE 11 m2 129lb Textured Rubber Underlay Waffle Rubber Underlay MAJESTIC 11 m2 135lb COLOURS RED 11 m2 135lb Waffle Rubber Underlay WILLOW GREEN 15 m2 90lb Waffle Rubber Underlay CRUSADER SUPREME 15 m2 100lb Waffle Rubber Underlay SUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay UNBRANDED TREDAIRE SPONGE RUBBER AFS CLASSIC GOLD 15 m2 95 lb Rubber Underlay AFS SUPER GOLD 15 m2 80lb Rubber Underlay AFS STANDARD GOLD 15 m2 60lb Rubber Underlay Light Weight PE GRAPHITE 15 m2 WOOD FLOOR UNDERLAYS BOARDWALK (Timbermate) 15 m2 3.75mm ALL IN ONE 10 m2 3mm COMFORT SILVER 15 m2 2.5mm

23dB Moisture Barrier 20dB Self Adhesive Strip 18dB PE Foam + Foil


Tredaire PU Tredaire PU Tredaire PU Tredaire PU Tredaire PU Tredaire PU Contract PU

8mm 10mm 8mm 10mm 9 mm 11 mm 9 mm

DURALAY CONTRACT UNDERLAYS TREADMORE 11 m2 8.0mm SYSTEM 10 11 m2 10mm DURAFIT 650 15 m2 6.5mm DURAFIT 500 15 m2 5.0mm DEFENDER 15 m2 100lb HEATFLOW CARPET 15 m2 6.0mm HEATFLOW WOOD 15 m2 2.75mm TECHNICS 5 15 m2 5.0mm

Crumb Crumb single stick under 40m2 Double stick crumb Double stick crumb Flat sponge 0.80 TOG 0.75 TOG sponge carpet 0.35 TOG sponge laminate U/L Double stick sponge


PU Underlay PU Underlay PU Underlay PU Underlay

8mm 10mm 9mm 11mm


Contract PU Contract PU Contract PU IMO Rated


Wool/jute felt 8mm Contract wool/jute felt 11mm Felt crumb rubber

15 m2 28oz 15 m2 42oz 11 m2 74oz

AFS Unit 4 Baird Road, Enfield, Middlesex EN1 1SJ Tel: 020 8805 8620 Fax: 020 8805 6840 Email:

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATES Contact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2010.


REP DETAILS: Ashley Best Nick Hart Karl Goult

Tel: 07976 916752 Tel: 07771 967609 Tel: 07957 685428

Zac Marsh

Tel: 07828 663325

Surrey , Hampshire, South London Essex, East London North London, West London, North West London, Middlesex, Herts., Beds., and Bucks. Kent, South East London THE STOCKLISTS August 2010

94% STOCKED Townshend Works, Puxton Lane, Kidderminster Worcestershire DY11 5DF Sales: 01562 745000 Fax: 01562 732827 New trade price list effective 1st November 2009


V.I.P. CLUB Call us today for a personal service that reaches beyond your expectations...

Berkeley Axminster 80% Wool / 20% Nylon available 3.66m & 4.57m Range comprises 8 Designs Stocked items Delivery 14 Days from Order 4.57m wide Red Turkey 2-9086 Early August

Variations Axminster 80% Wool / 20% Nylon available 3.66m Range comprises 12 Designs Stocked items Delivery 14 Days from Order Low Stock Sahara 4-9058 End August

Precious Gems Axminster 80% Wool / 20% Nylon available 3.66m Range comprises 5 Designs - All Stock Stocked items Delivery 14 Days from Order

Wensleydale Axminster 80% Wool / 20% Nylon available 3.66m Range comprises 8 Designs - All Stock Stocked items Delivery 14 Days from Order

Cornell & Stanford Axminster 80% Wool / 20% Nylon available 4.00m Range comprises 5 Colourways in 2 Designs Stocked items Delivery 14 Days from Order Cornell Vandyke Brown Low stock - Early August Stanford Lawnswood - Early August Cornell Lawnswood - Early August Stanford Venetian Red - End August

New Afghan Axminster 80% Wool / 20% Nylon available 3.66m Range comprises 5 Designs - All Stock Stocked items Delivery 14 Days from Order

Romanesque Berber Axminster 80% Wool / 20% Nylon available 4.00m Range comprises 3 Designs - All Stock Stocked items Delivery 14 Days from Order THE STOCKLISTS August 2010

✱ Buy one Axminster cut at your standard terms, when you place another within 8 weeks we give you an EXTRA 10% off! ✱ We guarantee our delivery dates. If we miss it by 7 days then you get 5% off the invoice value of the order! ✱ Access to the Managing Director and Sales Director 24 hours a day 7 days a week. ✱ Have a complaint? We guarantee to contact your customer with 24 hours.We will inspect all complaints regardless of age. ✱ Order 16 linear meters or more in one cut we give you roll price! ✱ Exclusive first access to new ranges ✱ Bi-Monthly News Letter ✱ Real Time Updates via Facebook & Twitter ✱ Dedicated Sales Line ✱ Special Roll Offers


SALES AGENT WANTED: NORTH EASTERN ENGLAND If you are an established Sales Agent and interested in this position please contact Eamonn Prescott.


Choose from a great

Designer Collection

The new collection of high quality, designer-inspired carpets builds on Brockway’s established reputation as a manufacturer of quality and includes new ranges inspired by nature, culture, fashion and architecture. Using two or three ply yarns for longlasting good looks, the Designer Collection marries the best of traditional British craftsmanship with striking colours and textures.They’re carpets intended to ‘stand out from the crowd’ ‘The Collection’ comprises eight brand new contemporary ranges together with the established Vogue carpet and is aimed at design- and fashion-conscious consumers.

Brockway is supporting the Designer Collection with a stunning new brochure, redesigned website and brand new point of sale lecterns, created to make a real impact in showrooms.

The new collection comes hot on the heels of a re-branding of the company, with the introduction of a sharper, more contemporary look for the famous ‘Brockway badger’ and an updating of the company’s website, marketing materials, stationery, vehicle livery and signage.

The initial August launch distribution of our Designer Collection display units will be strategically managed by respective Brockway sales representatives, who will be approaching customers judged most strongly suited to promoting and selling premium quality, design led floorcoverings.

The Designer Collection plays heavily on Brockway’s British heritage and the fact that its carpets are created and manufactured in Kidderminster.

Launch date: August 2010

Savile Row - SR81 Tweed Pinstripe Kidderminster Trading Estate Spennells Valley Road Kidderminster Worcs DY10 1XS 22

Carnaby CAR 01 Union Stripe

Concerto CERT 01 Capella Cream Telephones:

Sales (01562) 828200 Admin (01562) 824737 Fax: (01562) 752010 THE STOCKLISTS August 2010

For every step you take there’s a Carpenter luxury underlay In stock throughout the UK and Europe from a network of wholesale partners

Product Range ®

A general domestic underlay Density: 75kg/m3 – Roll weight: 10kg Thickness: 8mm


Product of the Month - PowerStep A general domestic underlay Density: 75kg/m3 – Roll weight: 12kg Thickness: 10mm


For Luxury use domestic areas anywhere in the home Density: 100kg/m3 – Roll weight: 14.5kg Thickness: 9mm


For Luxury use, domestic areas in the home Density: 100kg/m3 – Roll weight: 17kg Thickness: 11mm


For Heavy contract locations Recommended for stretch fit or doublestick applications Density: 145kg/m3 – Roll weight: 16kg Thickness: 7mm

® ®

Powerstep is 9mm thick, 145kg/m3 product that has been created for the top end of the luxury domestic market but is also suitable for contract situations. The product is suitable for both stretch-fit and doublestick installations and has excellent insulation properties, keeping heat in and noise out. It’s up there with the very best. Powerstep is made from recycled product and is manufactured in Glossop, Derbyshire.

For luxury use, in domestic or contract areas Recommended for stretch fit or doublestick applications Density: 145kg/m3 – Roll weight: 20kg Thickness 9mm


Something is afoot at Carpenter Ltd....... Please come and visit us in Hall C, Stand C19 at The Harrogate Flooring Show on 5th, 6th and 7th September 2010 to find out more.

HELEN ROWBERRY National Sales Manager 07702 319748

SUE HOWLAND Southern Sales Manager 07795 823190

For details of your local Carpenter Wholesaler Partner Tel: +44 (0)1457 861141 Fax: +44 (0)1457 863242 Email: Web: Carpenter Ltd, Dinting Lodge Industrial Estate, Glossop, Derbyshire, SK13 6LE.



For heavy contract locations – IMO rating Recommended for stretch fit or doublestick applications Density: 180kg/m3 – Roll weight: 17kg Thickness 6mm


For more product information contact: JOHN HUGHES Northern Sales Manager 07788 924606

For luxury use in domestic and contract areas – IMO rating Recommended for stretch fit or doublestick applications Density: 145kg/m3 – Roll weight: 16kg Thickness 7mm

For luxury use in contract and domestic areas Recommended for stretch fit or doublestick applications Density: 180kg/m3 – Roll weight: 26kg Thickness 9mm

All rolls are: 11 metres x 1.37 metres + 15sq metres



The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

CALL US NOW!!! 020 8443 3322 Columbia Flooring plc

Trade Show Rooms Available • Specialist advice and terms available on contract enquiries •


Tel: 0208 443 3322 Fax: 0208 805 2346


IT’S OUR 25TH! This September we are celebrating 25 years since Telenzo became a UK limited company – which we think is a milestone worth marking!

Chamonix from the Alpine collection is irresistible indulgent but at a surprisingly competitive price

Says Lesley Inman, our UK operations manager: “Knowing we are long established as a UK company, contributing to the UK economy, employing local people in an area which as over the past 25 years seen so many traditional employers disappear, means a lot to us. But, more importantly we are looking forward, working hard to help our customers through these current tough times with vigour and enthusiasm and hopefully the right sort of products at the right sort of prices!”

MORE HELLOS – AND GOODBYES This month we say hello to several more new faces – and goodbye to our agent in the south west for many years, Doug Gilmour, whom we wish a long and happy retirement. In his place, we welcome Brendan Hart who will cover Devon, Cornwall, Somerset and Dorset; and Andrew Jefferies, who will take over Bristol, Gloucestershire and Wiltshire from Doug and will also cover South Wales while Paul Brewer will concentrate on the West Midlands and his existing wholesale customers in South Wales. We are also delighted to welcome Rebecca Gibbons, who joins us to cover the north east. Meanwhile, our new agent in Lancashire, John Rostron, will also be covering Cumbria and the Isle of Man. “Retirements in companies like ours often come in waves and this is one of those moments for Edel Telenzo,” says UK sales manager Gary Prophet. “We’re very sad to see some of our old team go but equally delighted at the calibre and enthusiasm of our new faces. With the changes in personnel have also come some alterations to our areas. The end result should be a considerable strengthening of our nationwide coverage to both our benefit and our customers’!” We look forward to an exciting relationship with our new team members – and you – in the future!

COUNTDOWN TO HARROGATE See us on stand C25 Anticipation is building here at Edel Telenzo, with just a few weeks to go to the Harrogate Flooring Show. It will be the first exhibition together for our new sales team and we know they’re raring to go and to meet you all there. Our portfolio of new products has, we think, really strengthened our range on all fronts – from domestic to contract, wool to synthetics, luxury to budget ranges, we’ve got it covered. And we’re proud of our reputation for quality and value. Plus of course, as we will be celebrating our 25th anniversary, there’s ever more reason to come and see us and join us for a glass of something bubbly!

ANOTHER OPENING We’ve a few more changes yet to make to the team! We are now looking for an experienced agent for Hampshire, Oxon, Bucks, West Sussex and Berkshire. The right candidate will be a highly self-motivated individual, who enjoys working with products and customers of the highest quality, with a sound knowledge of the carpet industry as well as the customer base in these areas. Applications to Gary Prophet at the address below.

ONLY WHILE STOCKS LAST Don’t forget – if you need or want any of our Rembrandt quality in 5 metre width, we are in the process of phasing this option out so it will only be available for a limited amount of time now, while stock lasts.

OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, some of Bucks, Middlesex Berks, Oxfordshire. John A Constable T: 01622 685397 M: 07836 734322 Kent, Sussex, Hampshire Robin Croughton T: 01892 669699 M: 07710 393966 Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934

South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 Devon, Cornwall, Somerset and Dorset Brendan Hart M: 07850 130221 East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466

YOUR HEAD OFFICE TEAM CONTACTS Operations Manager: Lesley Inman M: 07703 337989 E: National Sales Manager: Gary Prophet M: 07889 602234 E:


West Midlands, South Wales (Wholesalers) Paul Brewer T: 0121 4277117 M: 07798 745181 Greater Manchester, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 Lancashire, Cumbria & Isle of Man John Rostron M. 07973 733208

North East Rebecca Gibbons M: 07970 491215 Scotland Tim Tindal T: 01436 671421 M: 07836 705620 Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 Northern Ireland Gary O’Boyle M: 07831 220675

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW


Littner Hampton Limited UNIT 30 FOREST BUSINESS PARK, ARGALL AVENUE, LONDON E10 7FB Telephone: 020 8520 8474 Fax: 020 8520 4464



100% wool, 4m


100% polypropylene, 4m


100% wool, 4m & 5m


100% polypropylene, 4m


100% polypropylene, 4m


100% wool, 4m


100% polypropylene, 4m


100% polypropylene, 4m


100% wool, 4m & 5m


100% polypropylene, 4m


100% wool, 4m


100% wool, 4m


100% wool, 4m & 5m


100% wool, 4m & 5m


100% wool, 4m


100% wool, 4m


100% wool, 4m


100% wool, 4m & 5m


100% wool, 4m


100% wool, 4m


100% wool, 4m & 5m


100% wool, 4m & 5m


80% wool 20% nylon, 4m

SALES EXECUTIVES & AGENTS KEITH BADHAM (Birmingham, W. Midlands, Staffs, Shrops, Warwickshire, Glos, Northants)

07976 677048

PETER BALDWIN (North West England, N. Wales, Derbyshire and Yorkshire)

07973 410688

MARK BROSTER (South London, Surrey, Kent, Sussex and part Middlesex)

07766 255222

GARY FOSTER (Cambrigeshire, Bedfordshire, Bucks, Herts and Oxon)

07515 283872

GARY KENDALL (North London, part Middlesex and Essex)

07802 661944

LEE MARRINER (Hampshire, Wiltshire, Berkshire & part Buckinghamshire)

07778 238667




We tick all the boxes!

Best-selling products at every price point As a UK manufacturer and distributor, Furlong’s objective is simply to offer its customers the best of all worlds in terms of price, service and quality - a partnership that retailers can rely on and a comprehensive product range that consumers will respond to.

Furlong’s nationwide distribution network operates across three depots – London, Preston and Newport – using a dedicated fleet to carry rolls and cut lengths to our customers usually within 24 hours.

A long-term programme of substantial investment has created a major production facility for both 4m and 5m wide carpet and the new backing plant commissioned last year is now fully on line.

Furlong’s product development team has created a portfolio of products matched to the diverse needs of different customer groups, rooms styles and performance requirements. Regency’s stain-resistant ranges use their own ‘Carefree’ fibre which is bleach cleanable and offered with a warranty for absolute confidence. New ranges are introduced several times a year to keep the offering fresh and interesting and respond to consumer trends and colour shifts.

As a result, the company can produce hundreds of thousands of square metres of carpet every week, covering all the key sectors – stain resistant polypropylene, wool twist, wool natural and many others.

the aim is simply to offer customers the best of all worlds in terms of price, service and quality

Being in control of its manufacturing means Furlong can control the cost base and the quality to provide a range of products that is competitive at each of the price points. Manufacturing also means they can manage stock more closely and respond to changes in demand so that the right carpet is always ready for dispatch.

Furlong have paid particular attention to the presentation of the product range to consumers with a market-leading modular POS system which they will deliver and design to suit your store.

Furlong’s wholly-owned manufacturing company, Regency Carpets, is one of the UK’s top three tufters with a modern plant located in Bangor, Northern Ireland.

Furlong believes in working in partnership with their customers to provide products and services that ticks all the boxes.

Investing in quality and service

Extensive tufting expertise 28

Effective service systems

Large group stock-holding

Fast delivery fleet THE STOCKLISTS August 2010

Here are the people who try harder London & Home Counties SIMON BRENNER M: 07791 891024 S.W LONDON, SURREY (INS. M25) IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON BERKSHIRE DARREN SPENDIFF M: 07791 890861 KENT

High impact POS Furlong’s innovative new modular displays have been launched with the top 10 Regency stain-resistant carpet ranges to suit every style and consumer budget.

RAY SMITH M: 07816 217565 ESSEX ADAM HOLLYOAKE M: 07816 217548 N, N W & E LONDON

Wales & South West ALLAN MCDONALD M: 07791 451676 SALES MANAGER TBA M: 07794 048809 S./MID & W. WALES JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE

• Mix and match up to10 units. • Islands, triangles, corners and walls. • Unique, stylish, interlocking design. • Total service - design, delivery and installation.

The Regency range of stain-resistant carpets ticks all the boxes:


3 quality 3 choice 3 availability 3 service 3 price


South East

North West






Yorkshire & North East DES BEST M: 07968 828516 NORTH EAST RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS REG SYKES M: 07973 403450 SOUTH YORKSHIRE

Midlands PAUL HARRIS M: 07980 786265 NOTTS & DERBYSHIRE

Wood Floor Specialists JOHN POWERS SALES MANAGER M: 07792 477312 RICHARD RICHMAN AREA SALES MANAGER M: 07791 891044


London Sales tel: 01322 628707 fax: 01322 698733


Preston Sales tel: 01772 696787 fax: 01772 311921


Newport Sales tel: 01633 283959 fax: 01633 275454



Te l e p h o n e 0170 6 639866 “Creators of the Finest Carpets”

M AY F I E L D E C O F E LT 8 0 % Wo o l F e l t & C r u m b Ru b b e r U n d e r l a y M a d e e n t i r e l y f r o m Re c y c l e d m a t e r i a l s Suitable for all rooms in the house

Meet us in Hall C on Stand 22 Arcadia Style

Great insulation Great acoustic qualities Great protection for your carpet Tr a d i t i o n a l q u a l i t y w i t h t o d a y’ s t e c h n o l o g y

Stratford Style Construction Pile Fibre Widths Pile Weights

Style Pile Fibre Widths Pile Weights

Pile Fibre Widths Pile Weights


Twist Pile Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 50oz per Square Yard, 1696 grams per Square M

Super Maxim Construction


Style Construction Pile Fibre Widths Pile Weights


Chunky Berber Twist Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 60oz & 50oz per Square Yard, 2035 grams & 1696 grams per Square Metre

Style Construction Pile Fibre Widths Pile Weights

Natural Collection

Twist Pile Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 50oz & 40oz per Square Yard 1696 grams & 1356 grams per Square Metre

Style Construction Pile Fibre Widths Pile Weights

Twist Pile Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 50oz per Square Yard, 1696 grams per Square M

Loop Pile Tufted 100% Pure New Wool 4.00M & 5.00M 28oz per Square Yard, 950 grams per Square M

Twist Pile Tufted 80% Wool 4.00M & 5.00M 50oz, 40oz & 30oz per Square Yard, 1696 grams, 1356 grams & 1070 grams per Square Metre

Country Garden Style Construction Pile Fibre Widths Pile Weights

Twist Pile Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 50oz & 40oz per Square Yard, 1696 grams & 1356 grams per Square Metre

R e p re s e n t a t i v e s Robin Leiper (Area Manager) SOUTH EAST M: 07801 357601 Chris Twinn (Area Manager) CAMBS, ESSEX, BEDS, HERTS M: 07711 353982 Andrew Westwell (Representative) NORTH WEST M: 07974 141919 Chris Davis (Representative) W. MIDS, HEREFORD, GLOS, AVON, WORC. & SHROPSHIRE M: 07753 983714

Andrew Davys (Representative) S. YORKSHIRE, STAFFS, DERBYSHIRE, NOTTS. & LINCS M: 07801 357622 Simon Beeby (Representative) LEIC’S, NORTHANTS, OXON, WARKS, BUCKS. & BERKS M: 07775 913380 Michael Woodward (Representative) EAST ANGLIA & ESSEX M: 07801 538763

TBA (Representative) SCOTLAND M: 07718 762236

Dave Arnold DORSET, HANTS, BERKS. & WILTSHIRE M: 07767 213236

David Bell (Representative) YORKSHIRE & N. EAST M: 07939 051608


Mike Williams SOUTH WALES M: 07919 047930 Darren Jackson DEVON, CORNWALL & SOMERSET M: 07825 171482

Peter Steel NORTH WALES M: 07710 443589 Liam Smith NORTHERN IRELAND M: 07719 934019

M Ma ayyffiie elld dH Hoouusse e,, SSttoonniie eH He eyyss AAvve ennuue e,, RRooc chhd da alle e,, LLa anncca asshhiirre e.. O OLL1122 99XXAA 30


‘Our new ‘Summer Special’ price list is now out! Dated July/August/September. As always it’s full of current affairs, news and views, as well as a wealth of new and exciting products!’


GRAPHICS / CONTRACT GELS Arena Sapphire Scala Senator Sentinel Statesman

NATURAL EFFECT Agadir Ancona Cadiz Chunky Country Treasure 4&5M Craftwork Berber 4&5M Harvester Hopscotch Ivory Coast Izmir Marrakesh Natures Writing Ohio Rustic Treasure San Salvador 4&5M Town & Country Tweed Woolweave 4&5M

SAXONY / SHAG PILE Big Softie Chamonix Cleopatra Eminence Half Century New Century Nobility Splendour Stainfree Salt ‘n’ Pepper Supreme Elegance Tennessee

CORD & NEEDLEPUNCH Gala Rackcord Scorpio Supacord

TWISTS - STAINFREE Balmoral Chislehurst Cosmopolitan Clyde Easy Heathers Easy Twist Fairfield Supreme 4&5M Heathertwist / Heathertwist Supreme Mystery Twist Pembridge Twist Portman Rhapsody Stainsafe Touch 4&5M Startwist/Startwist Supreme (2010 colours) 4&5M Stanford Summer Skies

TWISTS - WOOL Classic Twist Eden Twist 30/40/50 4&5M High Life 4&5M Iconic Twist 40/50 4&5M Paramount 30 Paramount 40 The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Tweed Ultimate Luxury 4&5M

VELOUR / VELVET Designers Dream Le Touquet 4&5M Urban Life

WILTON The Arabica & Ceylon Wilton Collection 4&5M Parallel Lines Renaissance Ultimate Wilton

VINYL / SMOOTH FLOORING Arte Della Ceramica Blackjack Casino Royale Celtic Stone Eclipse Medley Mojo Revolution - Roll Only Vinyl Sherwood Oak Suregrip XL Thunderball

CARPET TILES Capital Plus Electron Magnesium Neutron Oxygen Positron Proton Quark Titanium

We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

STOP PRESS...The sales team is complete! We now have 5 dynamic professionals attacking their respective territories! If you are not completely familiar with all that we can offer you in terms of unique products and sublime service then call your account manager on their respective numbers below. They’ll soon be hot-footing it in your direction!....STOP PRESS

Area Sales Managers


London N, EC & E pos t al s , Es s e x & Mi ddx (w i thi n M2 5) Ian Pullinger 07881 502506

S ale s Of f i ce Antony Stapleton 0208 498 2845 07881 502505

He rt s, Be dfor dsh i re , E s s ex ( we s t o f M 1 1 ) & N o r t h West Mid d x James White 07881 502508

London SE & SW pos t a ls , Kent , Su rre y & S u ss ex Simon Brenner 07881 502507

Lond on W & N W pos t a ls , Sout h Mi dd x , Western Surrey, Berks & Bucks Mark Euesden 07875 714269

Essex ( out side M25 ), C ambr idge shire , Suff olk Paul Henson 07837 295379


Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E -mail: Website: Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799 Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . Luke Crooks, mobile 07966 664379 VICTORIA Baronet Berber Stripe Castillion Celtic Heathers Crown Twist Duchess Elite Gaelic Heathers Kelso Natural Accents Natural Companions (Sisal, Chenille, Ridge) Regal Twist Rustic Jewels Tudor Twist Coll Tudor Manor LANO Bolero Campus X-treme Chiselhurst Havana Heathertwist Coll Inspiration 40/50oz Pembridge Twist Rustic Berber Rustic Sensations Scala Scala Tonals Sentinel Startwist Coll Twilight Coll Wilton Naturals Xtra Twist BALTA Berga Cobblestone Colorado Springs Desert Twist Diva Fiesta Fusion High Flyers Gala Cord-all options in stock Rustic Twist Supreme Shepherd Twist Spicy Twist Stainsafe Tweed Stainsafe Comfort Stainsafe Favourite Stainsafe Heathers Stainsafe Olympic Super Wiltax Techno Twisty LUSOTUFO Mandaly Horizon Titan Diagonal Celtic Unique

CORMAR Apollo Berwick 40/50 Buchanan Home Counties 42/50 Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Plus BROCKWAY Amore Cavendish Craftsman Elite Cresta 40/Cresta 50 Orion/Orion Major DOMO Absolut Luxury Alpina Auvergne Merino Metropolitan Mountain Peaks Legacy Ocean Breeze Orlando Planet Playground Portofino Scorpio Traditionals Weavers Twist ITC Belgravia Check Checkmate Concerto Consul Deco Line Heritage Collection Jaguar - new colours Kreta Palace Stainblock Berber Stainblock Heathers Stainblock Tweed

QUICKSTEP Solent Wholesale - now a Quickstep stockist. We now have in stock the Quickstep 700 range and can order all other ranges with a very short lead time.

TAPIBEL Cachet Melody Nevada Reeds Sysoltex Homested/Aran/Crofter Toscana BEAULIEU INTERNATIONAL Adventure Twist Arte Del Ceramic Athena Celtic Stone Vinyl Comfort Grip Vinyl Dublin Durham Twist Fashion/Gallery Grass Collection Heavy Tread I-Twist Isis/Mentu Natural Life Pronto Selections Sherwood Oak Vinyl Studio Vinyl Sonata Vinyl Sweet Homes Texalino Sup Vinyl Urban Vinyl laminates Essentials (previously Casa) Cottage - new range BAJONG Home Twist Supreme Montana Montana Twist Sahara MISCELLANEOUS IVC Expressions Fantasy Fusion Master Grip Presto CAVALIER Country Collection Hamlet Parish and Village LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations C&H - Now in Stock Homestyle LVT - planks and tiles PARAGON Toccarre Carpet Tiles

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated July/August 2010.



DID YOU KNOW? STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) 08454 341000 08454 342000 01954 781142 01844 213555

NEXT DAY DELIVERY STS GOLDLINE STOCK CARPETS Abbey Twist Aston Twist Bernwood Twist Bernwood Supreme Bernwood Forest Bernwood Heather Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 Cherwell Cord Chislehurst Fairfield Twist Gladiator Supreme Harrier Felt Harrier Gel Heathdale Magnum Gel Medicare Multicare Classic New Valley Twist Orinoco Opus Twist Ravensbury Twist 32/40/50 Ruskin Twist Scala Supersava Twist BALTA STOCK CARPETS New Shepherd Twist

STS Area Managers

LANO STOCK CARPETS Bolero Chislehurst Fairfield Supreme Havanna Heather Twist Heather Twist Supreme Pembridge Twist Rustic Berber Sapphire Scala Startwist Startwist Supreme CORMAR STOCK CARPETS Apollo Berwick 40/50 Malabar Textures Natural Berber Twist New Oaklands 32/42/50 Primo Plus Primo Tweeds Primo Ultra BEAULIEU INTERNATIONAL Bellini Super Twist Mercator EDEL TELENZO Fleur Hercules Orinoco Puma Peter Gregor y 07789 770093 Essex, Cambs, Suffolk, Norfolk

Regional Manager Rachel Sherwood 07801 762724 Sales Merchandiser Dave Lowman 07500 847758 North/East London, Berkshire, Beds, Bucks, Herts, Middlesex, Northants, Oxfordshire, Warwickshire


John Batts 07711 735638 Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail) Oxfordshire & North Wiltshire

PRICE LIST DATE JULY 2010 CARPET STOCK TILES Ascot Beckenham Cheltenham Clipper Croydon Croydon Stripe Inspiration Keston Latour Saturn Selsdon STOCK UNDERLAYS Goldtred Collection Cirrus Cumulus Nimbus Silver Lining Cloud Nine Contract Cloud Nine Super Contract Durafit 500 Durafit 650 Cosi 8mm & 10mm Heatflow Collection Roma Blue Heaven Willow Green Tredaire Elite Treadmore

Regional Manager Ian Mellor 07801 762720 Sales Area Managers Mirka Mihulcova 07500 847566 SW London, W Sussex, Berks, Hants, Surrey

Paul Jones 07801 762719

Dana Baldock 07801 762725

Wiltshire, Gloucestershire & Bristol

SE London, Kent, E Sussex, Part Essex

Sales Merchandiser Paul Jeffer y 07717 218024

SE London, Kent, E Sussex

Vicky Langley 07962 646847


Weston Hammer UK 16/17 Byford Court Hadleigh IP7 6RD Tel: +44 (0)845 644 9090 Fax:+44 (0)845 644 9191

Weston Hammer Carpets have manufactured high quality Wool and man made products for over 50 years and are pleased to be showing their collection in The Stocklists as a regular contributor. Tunis

Imperial Boucle

A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

A heavy domestic loop pile in 100% Wool available in 4m and 5m widths.

Queen Tweed

Royal Design

A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

A unique two colour 100% Wool loop pile.


A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths.

A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Las Vegas

Please visit our website at for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team

Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide.

Sisal Boucle and Sisal Berber

Supreme Stripe

Natural fibre textured loop pile ranges in two styles.

A heavy domestic tonal stripe in 100% Wool loop pile.

The Stone Fibre Collection

Supreme Boucle

Our unique flat woven quality in many fashion styles and colours.

Our best selling level loop 100% Wool product available in 12 up to the minute colours in both 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

OUR UK SALES TEAM Mr Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire. Mr Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset. Mrs Jac Hayman Tel: 07815 785801 Contract Sales East Anglia.

Mr Gary Foster Tel: 07515 283872 East Anglia, Northamptonshire.

Mr Derek Boyd Tel: 07940 320708 Scotland

Mr Steve Fletcher Tel: 07831 818989 Yorkshire, Lincolnshire, Nottinghamshire, Tyneside.

Mr Lee Palmer Tel: 07774 101640 Channel Islands

Mr Steve Green Tel: 07590 369522 North Wales, Cumbria, Manchester, Liverpool.

Mr Jonathan Gorman Tel: 07815 121660 Northern Ireland

Please ask about our free in store display stand. SALES AGENT WANTED: West Country and Wales: If you are interested in this position please contact John Harrison. THE STOCKLISTS August 2010


‘Instant’ websites for flooring people who don’t really like the internet! Maybe you’re not too keen on the net but know you should have a decent website. Flooring stores don’t generally need anything too complex – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking if you look professional. The Floorsites package from The Stocklists offers: l l

l l l

7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc. Instant online editing - if you can type, you can customise these pages yourself anytime to add latest offers and news… or leave them as they are – we put all your contact information in there anyhow. Choose photos from our library to make your site unique – or upload your own images. Link to Google Maps – let visitors find you quickly and see where to park Auto-email form to let customers contact you direct

It costs £390 for the set-up and the first year - and £90 per year thereafter (exc.VAT). Check out our dummy site at or contact David Spragg at or call 01845 573241.


We set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose!

See for yourself at The Stocklists stand at Harrogate - Hall A Stand 3

2 August 2010

FlooringNews Axminster ads to profile Axminster Carpets has announced the undertaking of a consumerfocused display advertising campaign that will see it target some eight million interested readers over a three-month period. With display adverts in 10 of the leading home interest titles, the campaign will run in September, October and November with the aim to promote the diversity of the Axminster Carpets portfolio and drive traffic to retailers through its new website.

Full-page advertisements will appear every month throughout the campaign in the following titles; ‘BBC Homes and Antiques’, ‘Country Homes & Interiors’, ‘Country Life’, ‘Country Living’, ‘Homes and Gardens’, ‘House and Garden’, ‘House Beautiful’, ‘Living Etc’, ‘Period Ideas’ and ‘Period Living’.

Combined, these magazines have a circulation of almost one million, which equates to a readership of over two and a half million each month.

Richard Lawrence, Group Head of Marketing, commented: “Some consumers still view Axminster Carpets as a high quality manufacturer of mainly bold patterned carpets. Our key aim is to stress to the consumer that we do produce the best in quality, but equally that it is available in many different carpet styles. Whether traditional pattern, contemporary pattern, textured or plain, we offer a comprehensive collection that appeals to all ages.

Tall story Tarkett, a world leader in general and sports flooring solutions, has signed a licence agreement with the Australian company ‘Style’, owner of patented technology regarding the use of natural fibres. Under this agreement,Tarkett will produce a new generation of parquet flooring made from eucalyptus wood – the first of its kind on the market.This is a responsible and environmentally friendly product, developed with a view to preserving natural resources and using renewable materials. It is primarily intended for commercial use, and will be available in late 2010.

“Along with the product and brand awareness benefits we will gain from this initiative, we are keen that this campaign drives customers to Axminster Carpet’s retailers so the overall benefits are felt by many.

“Our consistent editorial coverage in consumer titles over the years has helped broaden awareness of our product diversity, but now this advertising campaign will take our promotional activity to the next level, further delivering our message of Natural, British, Beautiful.” T 01297 630650

Using a unique, patented production process,Tarkett will produce an ecological eucalyptus flooring that will be three times harder than its oak equivalent. Eucalyptus Grandis is one of the most common tree species in Asia, Europe and Australia. It is also a very fast-growing tree, reaching maturity and becoming harvestable in only 8 to 10 years, as opposed to almost 100 years for an oak tree. All the wood used comes from forests certified by the FSC (Forest Stewardship Council) and PEFC (Pan European Forest Certification). The production method and wood types used ensure flooring products that are highly wear resistant and extremely stable in all climatic conditions and at any ambient temperature.

“This innovation complies with our approach to sustainable development. It also allows us to develop a new commercial wood offering for collective customers, with a very attractive, warming and hard-wearing product”, said Patrick Mathieu,Tarkett President Western Europe. T 01622 854040

from The Stocklists

August 2010 37


The Carpet Foundation in Focus

Carpet in the media in the Autumn The Carpet Foundation will be active in the home interest press with their Autumn promotional activity.

The £125,000 burst will see 34 insertions in 13 of the leading home interest titles that are bought by 1.3 million consumers every month. 66 per cent of the insertions are in premium cover positions, illustrating the quality of the new advertising campaign and the Foundation’s unique relationship with the media. All four images will be used in the Autumn burst.

Alongside the advertising, several magazines are running carpet features so do look out for the October editions, on sale from 1 September, of Country Homes & Interiors, Period Living, BBC Homes & Antiques and House Beautiful.

Launch of Wool Rich Quality Mark

To coincide with the Campaign for Wool, the Carpet Foundation is taking the opportunity to repackage and reintroduce its Quality Mark as the Wool Rich Quality Mark. 99% of all products produced by Carpet Foundation manufacturers are wool rich so it is a logical move.

As before, overall suitability is assessed using an objective product testing regime based upon British and international standards. To mark the launch, surface branding devices will be made for all Carpet Foundation products.


Independent research among 855 consumers who had bought carpet in the last 12 months carried out on behalf of the Office of Fair Trading has shown that customers of Carpet Foundation members were more satisfied than customers of businesses who were not.

The Campaign for Wool

HRH Prince Charles is spearheading a 5 year campaign to reignite the UK’s interest in and appreciation of wool. Although the carpet industry is the single biggest user of wool with 70% of all wool produced in the UK going into carpet, the campaign embraces all appropriate sectors, including clothing, fashion, bedding, upholstery, interior textiles and building and insulation materials. Pleasingly, it is being supported by all the major high street chains including John Lewis, Marks & Spencer, Aquascutum, Burberry, Jaeger,Top Shop and Hacketts.

The campaign kicks off with Wool Week which runs from 11 – 17th October – and there will be alot of noise around it with some high profile ‘stunts’ and celebrity endorsements. For the carpet industry, point of sale to use in store and on products is being produced and will be available shortly. On the high street, there will be a major POS campaign highlighting the 10 reasons to buy wool. In addition, research is being undertaken into consumer attitudes to wool. Carpet Foundation chief executive Mike Hardiman is on the campaign steering group and has played a major role in getting the project off the ground. He commented: “It is a sad truth that the price farmers are getting for their wool is less than the actual physical cost of shearing it. Sheep numbers have fallen by 15% in the UK in the last three years and now wool-less sheep are being genetically bred. Improving consumer perceptions of wool rich carpet is essential for the continuity of supply of wool. It is a staggering fact that if only 1.5% of consumers who currently buy a synthetic carpet were to switch to wool, it would boost demand for wool by 2.8 million kilos. “

T 01562 755568 38 August 2010

The research, covering 382 consumers of Carpet Foundation members and 473 consumers who had used ‘other’ retailers, found that: 64% of consumers were ‘very satisfied’ with how the product was sold to them by a Carpet Foundation member compared with 47 per cent for non-member companies. Members’ customers also had greater confidence that they had been fairly treated than non-member customers. Consumers purchasing from a CF member were more likely to receive written information or verbal advice on the following areas than consumers at other retailers: • Fitting/installation • Suitability of the carpet • Range of carpets available

79% v 62% 75% v 55% 62% v 46%

54% of Carpet Foundation member consumers would spontaneously recommend their retailer as opposed to 31% of those who had used other retailers. 75% of Carpet Foundation member consumers would use their retailer again compared with 57% in the case of others. Commenting on the findings, Carpet Foundation chief executive Mike Hardiman said: “The results, from what is a robust sample, confirm what we have long known – that Carpet Foundation members give unrivalled levels of service. As well as higher satisfaction levels, Carpet Foundation customers are more likely to recommend retailers to others; more likely to use them in the future and are less likely to select on the basis of price alone.”


The Wool Benefits Series from Wools of New Zealand

Easy Wool New Zealand wool’s superior quality enables extensive design, colour and pattern flexibility, while wool’s natural ability to shrug off dirt and spring back into shape after crushing ensures long-lasting good looks to complement and enhance any room setting.

Good Looks that Last

Wool fibres have a unique and complex combination of properties that make them the ideal carpet fibre. When it comes to ease of maintenance, wool carpets are exceptional – as you would expect from a natural fibre. Each wool fibre has a scaly outer structure that holds soil high on the pile where it can be easily vacuumed. It also has a protective membrane, the epicuticle, which helps prevent wet spills from penetrating the fibre. A simple maintenance programme will keep your wool carpet as good as the day it was installed.

No Need for Protective Finishes

The soil resistance and cleanability, both wet and dry, are characteristics inherent in the wool fibre and are not achieved by chemical treatments. This means that additional application of anti-soil agents is unnecessary. Due to the limited durability of many of these finishes, they can even cause problems with differential soiling and spot removal when partly worn.

Regular vacuuming is an easy and effective way to remove soil and dirt particles before they become embedded into the pile of the carpet. When it comes to spots and stains, speed is of the essence. But there is no need to panic: simply blot up liquid spills or scoop up solids and treat the spot with a suitable agent recommended for wool carpets.

Periodic deep cleaning carried out by a professional cleaning company will remove the deepest soil, restoring the beauty and ensuring the long life of the carpet.

Wools of New Zealand Brand The coveted Wools of New Zealand brand is your assurance of quality – you can relax in the knowledge that products carrying the brand meet the highest standards.There are a number of specific requirements which have to be met before a product can qualify; it signifies much more than just the use of New Zealand wool.

Only licensed Wools of New Zealand partners are entitled to apply the brand, and products are subjected to a series of rigorous tests for performance and quality. The minimum wool content must be 80% of which 60% must be New Zealand wool. Wool carpets represent an excellent investment – they retain their looks for longer and tend to be kept for longer, making them an economical décor proposition in the long term.

For further information refer to or contact: Wools of New Zealand on +44 1943 603888. from The Stocklists

August 2010 39

Flower on Flooring The sticky stuff

by Dennis Flower Easy Lock from Eletile - the range consists of six attractive wood finishes

Regardless of whether flooring retailers are seeking to boost add-on sales or create another opportunity for increased contact with consumers, adhesives can prove to be a highly useful addition to the in-store offering.

Providing timely advice to customers choosing to lay their flooring product themselves can also pay dividends in the form of customer loyalty, with consumers returning to the store they have most confidence in to source their next floor covering. Examples of the wide range of adhesives available in the UK include F. Ball's long-established Styccobond F3, which continues to prove popular with professional carpet installers, the company states. 'Since its original formulation, the famous ‘yellow bucket’ has become synonymous with quality and has paved the way for the development of F. Ball’s now extensive Styccobond range, which offers specialist adhesives for virtually every type of floorcovering and challenge encountered on-site,' says the company.

Styccobond F3 is a water-based rubber/resin adhesive, designed to offer high levels of 'wet grab' and an early build up of strength, making it ideal for securing textile floorcoverings in a broad range of flooring applications. It is also compatible for use with over 70 per cent of the F. Ball Styccobond F3 - application floorcoverings listed in the company's Recommended Adhesives Guide (RAG), including most under floor heating systems. With over 5,500 adhesive recommendations from over 200 manufacturers, F. Ball states it uses meticulous testing with all floor coverings to create the guide.An interactive version of its RAG is available on the company's website. Richard Bailey, Floorwise Group managing director, said: 'For the retailer that is comfortable with customers that insist on installing the floor themselves, then our range of spray adhesives make a great choice. Easy to use and cost-effective, these adhesives are great for homeowners willing to take on the tricky task of installing flooring.' While the company's F599 remains a favourite with contractors due to its extended coverage and stronger bond properties, he continued, homeowners can

40 August 2010

also benefit from the F592 contact spray adhesive.This has been formulated to bond carpets, most vinyl floorcoverings, PVC skirtings, fabrics, paper, underlay, felts and much more. 'As always, we recommend that floor coverings are installed by professionals,' Bailey continued. 'But for those homeowners willing to give it a try for themselves then spray adhesives are the ideal solution. Just make sure you remind them that the floor should really be installed by your fitters!' Mapei states that significant continuous investment in research and development has allowed it to develop technologically advanced adhesives with a strong emphasis on safeguarding the environment and the health of the installer. It highlights its eco line of adhesives, solvent-free with low VOC emissions, designed to combine effectiveness, ease of use and end user safety. The re-branded Ultrabond Eco range consists of 170 for carpet installation, 380 for vinyl and PVC (with extended open time), 520 for linoleum,VS90 for use where a high temperature adhesive is needed (conservatories, etc), Fix Pressure Sensitive adhesive and Ultrabond Eco Tack for the installation of carpet tiles.These are further complemented by Mapei screeds, levelling compounds, primers, surface membranes and sealants, the company states.

Adhesive alternative Eletile states that it has created its Easy Lock and eleEase range of luxury flooring for those looking for an alternative to the use of adhesive.The company reports that its floating floor system halves the cost of installation and reduces the time taken by up to 75% because there are no screeds or adhesives involved. Easy Lock is a floating vinyl plank system designed to require minimal sub floor preparation, making it suitable for different environments.To secure into place, each plank has a key shaped edge which simply slots into position and links it to the board laid before it, known as a Unilin locking system. eleEase was the first to offer Stick Strip technology in the UK, says Eletile, and offers luxury vinyl tile and plank (LVT) products that are 100% recyclable.At the end of its use, the product can be uplifted, granulated and bagged, ready to be reproduced into a new product. eleEase is available in both domestic and contract ranges.

For more information about featured products:


F. Ball • • 01538 361633 Floorwise • • 01509 673974 Eletile • • 01429 892540



Non-slip on ‘icy’ surface Visitors to Cheshire Farm Ice Cream can now enjoy the selection of over 30 award-winning dairy ice creams and sorbets in comfort and safety following a recent refurbishment of the Farm’s ice cream parlour.Tarkett’s Safetred Spectrum safety tiles were specified for the flooring in order to provide safety underfoot with a hard-wearing, attractive finish.

Jonathan Fell, Director at the Ice Cream Farm explained: “We needed safety flooring for the ice cream parlour, but we also wanted to incorporate a design element. When the flooring contractor showed us Tarkett’s safety tiles, we were delighted as it provided the necessary safety element but still allowed us to create a pattern in the flooring, and the finished result looks brilliant.” Flooring Solutions of Chester carried out the installation, laying around 200m2 of Tarkett’s Safetred Spectrum safety tiles throughout the ice cream parlour. Installation was quick and simple thanks to the tile format, which needs no welding and creates little installation waste. Individual tiles are lightweight and easy to cut to the desired shape, featuring a backing made from recycled materials that increases dimensional stability as well as minimising environmental impact.

Tarkett’s Safetred Spectrum safety tiles are a heavy-duty vinyl flooring that combines superior slip resistance and ease of maintenance with attractive design, available in a range of 9 classic colours.The tile format allows colours to be mixed and matched more easily than sheet flooring, particularly for smaller areas, offering greater design freedom. As with all of Tarkett’s Safetred ranges, the new tiles feature the Tarkett Safety Clean PUR surface protection, providing improved stain resistance and reducing the amount of water, energy and detergents needed for cleaning by up to 50%. With an R10 slip resistance rating, tiles are manufactured to EN13845 ensuring slip performance is sustained throughout the product’s life. Manufactured at Tarkett’s plant in Lenham, Kent, the new Safetred Spectrum tiles are readily available through leading flooring distributors. T 01622 854040

Fishing for funds Great weather and a best-ever turnout ensured the Furnishing Industry Trust’s annual Fishing Day raised nearly £3,000 for the charity. “It was our most successful event yet,” said Andy Corbett, business manager of Prima Foam who organised the one-day match, at Meadowlands Fisheries in Coventry on June 12. “The event, now in its sixth year, saw a record amount raised and was an allround terrific day.”

Top team prize went to Eyres of Worksop with a combined catch of 196lbs 6oz; team member Chris Eves scooped the Best Individual prize with a total personal catch of 109lb 4oz; and Andy Hughes from the John C Wilkins team laid claim to the Heaviest Fish award with his 13lbs 6oz catch.

Second place in the team competition went to the SBS team followed by Multiyork Furniture in third place. Said FIT chief executive Charles Kerrigan: “Thanks for ensuring the Fishing Day was such a financial success for FIT must go to the many companies who supported the event and to Andy and his colleagues Kelly Shepherd, Shaun Rumball and Tony Ruttledge for organising it.” T 01367 240000

Flying the flag for vinyl This month Supertex will launch 3 new exciting vinyl ranges made by UK manufacturer, Armstrong. The new products will encompass a broad spectrum of specification, design and colour. Purchasing Director Andrew Bramall commented that “Supertex are always happy to support British manufacturers. Armstrong is still the brand leader in cushion vinyl and we look forward to including their products into our growing vinyl collection”.

Waterloo is a finely constructed R10 rated cushion vinyl.The 9 new designs will complement the additional two ranges and will be more conscious of the consumer’s budget.With a 0.20mm wear layer this flooring will handle all day to day activity around the house. Westminster offers a collection of modern designs along with assurance of quality. Additional luxury is assured with the 2.7mm thickness and R10 rated slip resistance.The designs in Westminster have the signature of Armstrong’s creativeness and an air of sophistication.

With its 0.30mm wear layer and 3.5mm thickness,Warwick (pictured left) is a dream of a vinyl floor covering. All of Armstrong’s know-how has been exhibited in both the development and design of what is one of the finest cushioned vinyl on the market.This R10 rated super-vinyl is produced in 9 balanced designs and colouring. All ranges come in multi widths of 2m, 3m and 4m and are R10 rated. T 01772 45 70 70

42 August 2010


The V&A Twist Collection from Ryalux offers a sumptuous, elegant palette of 70 colours, inspired by the Victoria and Albert Museum’s magnificent jewellery collection. Available in any width up to 5 metres in two superb qualities and made from the finest New Zealand wools. For more information, please go to


Smart success Stainshield (Actigard) Allergy Shield is now combined with more penetrative and longer lasting stain protection treatments that all add up to further opportunities for extra sales and greater customer satisfaction.

James Parker, Managing Director of Stainshield Ltd, is delighted that the conversion rate for the new combination products are now in excess of 90% and says that whilst sales volumes are down in many areas, new accounts are being opened on a more regular basis attracted by the smart point of sale materials as well as those vital additional sales. T 01372 841467 Stand B22

Toe - the line Known for its high quality customer made products, Brontë Carpets Ltd is offering a 100% wool Shag Pile range that provides a choice of four different weights of 58, 62, 96 and 120oz.

The company can also produce bespoke qualities to match other weights of choice and these qualities are additionally available in any colour through Brontë's special dye service and in any width up to 12m wide with no joins. Further options such as L or T shapes are also available to further reduce waste.The company commented: 'Shag pile carpets have always been popular during our 28 years. Recently we have seen a trend for brighter colours of shag pile both in carpets and rugs. “We are currently developing a new style of shag pile using different yarn blends that will be available later in the year. We are sure this will be an exciting addition to our already successful Shag Pile range,” said MD, Andy Broughton. T 01282 862736

Building on Architect As part of Cavalier Carpet’s continuous product development programme, the ever popular ‘Architect Twist’ collection has had a face lift.

There are seven carefully selected new colours, including natural tones and subtle greys, all of which have been meticulously refined to work with all that is happening within the world of interiors fashion.The range still has a 30 colour assortment, available in each of the two qualities; 38oz ‘supreme’& 48oz ‘regal’, in either 4 metre or 5 metre widths. Manufactured in Britain with a super fine 2ply yarn, using 80% New Zealand Wool, 10% Nylon and 10% Polyester ‘Meltbond’, Architect continues to represent the very best in performance and value for money. T 01254 268000

44 August 2010


Harrogate Preview

Full house for Harrogate And there is such a thing as a free lunch!

It’s full ahead for Harrogate - organisers have exceeded expectations for exhibitor bookings for September’s flooring show with over 110 companies now signed up. “We’re delighted with the response - this is going to be a very special show,” says David Wildman of the Harrogate Flooring Show. “The support has been fantastic from manufacturers and we have got a lot to show visitors when we open next month.”

The Harrogate Flooring Show starts on Sunday, September 5th, and continues on Monday 6th and Tuesday 7th.The Sunday opening is new to flooring events at Harrogate and the exhibition centre is celebrating by laying on a traditional Yorkshire Sunday roast for free – you’ll just need a ticket from one of the sponsoring exhibitors, so get there early!

And event organisers have added free wi-fi and a free shuttle bus service to the railway station and main hotels – and even to the airport if you pre-book with the organisers office.

“This event is going to be free and easy for visitors and we aim to put a bit of fun back into flooring shows – making it a real event for everyone involved,” says David. “We’re hoping some people will visit Harrogate for a leisurely weekend as well as taking in the show – it’s a great town to relax in.”

“This is going to be a very special show. The support has been fantastic from manufacturers and we have got a lot to show visitors when we open.”

Discounted hotel rates have been negotiated with rooms starting at £70 per night.

Exhibitor bookings were already ahead of target before alternative show organisers UBM cancelled their NEC Birmingham event which was to be held in the same week as Harrogate. Several key exhibitors immediately switched to Harrogate adding to the main players who had already planned their participation.

“We are in the happy position of not having much left of the space we had allocated to this event,” said David. “But it would be good to see some more of the smaller suppliers joining in – a three metre square stand is less than £1000 and 15 square metres is still available for less than £2000, including the shell scheme.”

Main players for the event include Abingdon, Asiatic, Associated Weavers, Carpenter, Cormar, Edel Telenzo, Furlong, IVC, Lano, Penthouse, Rama, Ulster and Victoria Carpets. A full list is given on the show’s website. In addition to the trade stands, there is a full programme of free seminars and workshops – including practical sessions on installation techniques.There is also a seminar about Carpet Recycling and British Wool are presenting in the Queen Suite on Monday. And for those who like even more freebies, there is a drinks reception in the beautifully refurbished Royal Hall Theatre on Sunday at 5.30pm and Ardex are celebrating their 50th with a celebratory drink in the Queens Suite at the same time on Monday. Afterwards on the Monday, there’s a special comedy night in the Royal Hall Theatre which is open to flooring visitors - see page 52. T 01423 779967

Cormar in a corner At this year’s official Floor Show in Harrogate, Cormar Carpets will unveil the latest additions to its portfolio of successful carpet collections.

As one of the UK’s leading independent tufted carpet manufacturers, Cormar will feature the recently launched Apollo range as well as two new collections being launched over the Autumn. Easy clean polypropylene twist, Apollo is a value-for-money range that is available in 15 colours including daring shades such as bright red and bold black.

After enjoying a successful year, winning the Metro Group Supplier of the Year Award for the 11th consecutive time, and the Flooring One Award for the sixth year, Cormar is also featuring its full range of in-store display options, including a new corner unit, and point of sale material. Visit the stand A14 to see Cormar Carpets. T 01204 881234 46 August 2010



Harrogate Preview

Quality is cool Visitors to the Edel Telenzo stand will be able to meet Gary Prophet, the company’s new national sales manager and other new members of the sales team and see for themselves some of the company’s new developments.These include, in wool, the luxurious Alpine Collection, featuring the deep cut pile Chamonix and the complementary bouclés, Lausanne and Montreaux; and the new Bakerloo multi-stripe and additional Piccadilly colourways of plum and mulberry; and in synthetics, the tactile twist Verdi in high quality PA6.6 yarn. Meanwhile, Hudson and Lawrence are new, attractively priced 100% wool roll only options in contemporary earthy shades. Edel Telenzo also continues to strengthen its contract options, including the new Aquarius and Taurus– both cut pile carpets made from the company’s own high performance polypropylene fibre, Edelon Protect – and particularly suited for applications such as nursing and care homes. Aquarius is a plain, available in 10 colours.Taurus has a two-tone fleck, available in 11 colours. Edel Telenzo’s new tile collection – five ranges, including plain, flecked, two-tone and cut pile options in either Edelon Protect or high grade 100% BCF polyamide - is also proving a resounding success. T 01422 374417

Hall C Stand 25

Artwood makes a splash A kaleidoscope of colour will greet visitors to this year’s Harrogate Floor Show on Stand M4 in Hall M as Artwood lifts the lid on its unique wood floor concept.

A new name in wood flooring, Artwood brings hundreds of finishes to the floor, ranging from striking metallic and high gloss finishes, to beautiful paint shades and numerous coloured oils, stains and lacquers. Using the natural beauty and tactile grain of wood, Artwood’s stunning collection of engineered wood flooring is sure to capture that ‘perfect’ look. Providing retailers with something completely unique, Artwood is the perfect answer to the consumer’s growing thirst for wood flooring that is a little different. Available in Classic and Premium collections, Artwood sets itself apart from a sea of natural oaks with a variety that is almost hard to believe. Using high quality engineered flooring made from European oak, each finish is hand applied using only the best stains, oils, lacquers and paints to ensure a finish of exquisite quality. All Artwood floors are backed by a 10 year warranty for complete peace of mind and a comprehensive sampling service is available for retailers keen to offer their customers a truly unique proposition in wood flooring.

Louay Azoo, co-founder of Artwood, comments: “The Artwood Classic and Premium collections really have to be seen to be believed and so we have chosen the Harrogate Floor Show as our platform to launch the concept to retailers from across the country. T 0845 519 2726

48 August 2010

Hall M Stand 4


The British Wool column Wool in the spotlight as Prince becomes patron of campaign

News that HRH The Prince of Wales has officially become Patron of the Campaign for Wool has been described as ‘the best thing that has happened to the wool industry for many years’ by Ian Hartley CEO of the British Wool Marketing Board (BWMB). The Prince announced his official commitment to the sheep farmer and wool textile industry at a small gathering of the farming, wool textile and retail sectors at the National Woollen Museum in Llandysul, (Dyfed) Wales at the end of June. Referring to the many fantastic attributes of wool, he commented: “My growing understanding of the fibre’s many naturally ‘smart’ attributes has only served to prove that wool should be better appreciated by everyone and I am delighted that so many designers and major names have put their strength behind it.” Ian Hartley CEO at the BWMB said, “Our sheep farmers and our textile industry already know that wool is a quality fibre for fashion and interiors. It is the retailer and consumer that need to realise that wool rich products have added value, they offer natural sustainability and durability and that is why a profile building campaign is so important. “We hope that we can bring a sea change to the mindset of consumers so that wool is understood, appreciated and properly valued. Ultimately the retail price must allow for more acceptable margins in the upward chain and through to the producer. “Our producers firmly believe that the time is right for wool as the environmental agenda rises and people become more conscious that their choices have an impact on the world we live in. The Prince with his serious interest in these issues is the perfect Patron for the Campaign and we believe this unified effort can make a long lasting difference throughout the wool business.”

HRH at The National Woollen Museum – where he announced his Patronage.

British Wool seminar at the Flooring Show in Harrogate British Wool will run an ‘About Wool for Carpet’ seminar at the Harrogate Flooring Show on Monday 6th September in celebration of the Campaign for Wool which has its consumer launch in October.

“We wanted to do something different this year and the idea of an educational seminar about wool for carpet seemed the right thing to do because we have so many important messages to get over,” said Tim Booth, product development manager at the British Wool Marketing Board (BWMB).

“The Campaign for Wool has had a tremendous impact on the profile of wool particularly since HRH The Prince of Wales officially announced his patronage.”

Significant retail interest is already being seen and many of the major consumer lifestyle and interior magazines have put their strength behind it. October will see lots of special features on wool in product to create interest and ensure that consumers receive the wool message. The Wool Week promotion during 11th to 17th October is supported by John Lewis and Marks and Spencer, both proudly leading the way for High Street profile but many other well known brands and retailers are also involved as are several leading industry organisations and associations.

Naturally Gr een show ca rd from

British W

ool. “We want the carpet retailers to have every opportunity to benefit from this campaign as a lot of British Wool is in carpets and so during the seminar we will be talking about Wool Week and wool promotions.”

“However, we will also talk up the true benefits of wool and the advantages of choosing wool carpet for the home. Additionally, there will be an opportunity to look at the ways the BWMB works with the industry including retailer promotions.” “We are delighted to be at the show and we hope that we get plenty of people attending the seminar and we look forward to seeing both retailers and industry colleagues there.”

The Prince meeting members of the carpet industry.

50 August 2010

The British Wool Marketing Board seminar will be held in the Queen’s Suite at 3pm on Monday 6th September.


from The Stocklists

August 2010 51

Harrogate Preview

IVC unveils The IVC Group will be using the Harrogate Floor Show as the next step in the development and roll out of its new UK cushioned vinyl brands, Leoline and Avenue.

Hall M, Stand M25 will be used as a platform to showcase the results of one of the most eagerly anticipated re-branding exercises the flooring sector has seen for many years.

Formerly Leolan and Domo, the new Leoline and Avenue collections will be on display in their entirety, with IVC unveiling the new point of sale and product developments that are designed to keep the international manufacturer at the forefront of cushioned vinyl floor production.

Visitors to the Harrogate Floor Show 5th – 7th September 2010, will not only be able to see each and every style in both collections, but also the brand new displays and point of sales that are making the cushioned vinyl floors a real talking point in the industry. “Now that the show is almost upon us, we are extremely excited about the opportunity to finally reveal the Leoline and Avenue brands in the flesh to retailers from across the country,” comments Francis Debrabandere, Commercial Director, IVC Group. “Both of these brands have been designed to bring consumers the very best in style and performance and as distinct entities. Leoline is positioned to offer broadly popular styles, while Avenue has a more trend-led focus, but both share the same levels of support and striking marketing.” T +32 5665 3211

Hall M Stand 25

Key week for wool

Harrogate is a joke!

The WoolSafe Organisation will be keeping retailers, installers and manufacturers up-to-date with the continuing strides being taken in the care of carpet at this year’s Harrogate Flooring Show.

Laughter has not been a strong feature of the flooring market so far this year but all that will change on Monday, September 6th when the Harrogate’s Show’s first ever comedy night takes to the stage.

With The Wool Project’s Wool Week coming up in October, this year’s Harrogate Floor Show is the ideal event to reemphasise the importance of correct carpet maintenance as Steve Bakker, Promotions Manager, explains:

“We have long been a part of the Harrogate Flooring Show, but this year, with the impending Wool Week, we are looking forward to it even more than usual.The WoolSafe Organisation has long pioneered the benefits of wool and wool-rich carpet in the home, but has always maintained that correct care is essential in bringing maximum value from the investment. With Wool Week highlighting the benefits of wool, and therefore wool carpet, we wish to make the most of this window of opportunity that the extra interest generates to educate the widest audience possible about correct carpet care.”

Alongside useful technical literature and information on WoolSafe accredited training courses in carpet cleaning and inspection, they will also unveil the new-look WoolSafe News, which will be full of useful advice, case studies and other important information. T 0800 731 5688

Hall A Stand 19

In the sumptious surroundings of the Royal Hall Theatre, two star turns will take to the stage to cheer us all up. “I thought a little light relief was just what the industry needed,” said show organiser David Wildman.

Arthur Smith is one of TV’s legendary ‘Grumpy Old Men’ and the host of ITV’s Comedy Club. Arthur’s dry south London humour has a huge following across several programmes on BBC Radio 4.

Jo Caulfield was nominated ‘Funniest Woman 2010’ earlier this year and is well known on television shows like Mock the Week, Have I Got News For You,The Comedy Store and Never Mind the Buzzcocks. She is well known on BBC Radio 4 with her own comedy shows and guest apparances across the network. Tickets for the evening are £25 each or £200 for a table of ten and are available from the Harrogate Flooring Show organisers office. T 01423 779967

52 August 2010


Cormar launches Apollo Cormar Carpets has launched a brand new carpet collection that is out of this world! Easy to clean and easy on the purse strings, Apollo is made from 100% stain resistant Excellon polypropylene fibre and is available in a choice of 15 best selling plain and flecked shades.

In line with the other members of its easy clean Primo family of products, Apollo is a bleach cleanable carpet that comes with a five year stain guarantee. Expected to retail at around £12-14 per sq metre, it is in the budget price category range, designed for families setting up home or on a restricted budget.

“This is a range which is appealing to the ‘new homes’ market, the ‘stain free’ market as well as being an ideal choice for bedrooms,” said David Cormack, marketing director of Cormar Carpets. “Since the days of Four Star, Cormar has not had a carpet aimed at this lower entry point price. So Apollo is in response to all those customers that have asked us for a value range with all the benefits of the Cormar service.” Apollo is available in 4 and 5m widths and is being launched over the summer by the Cormar sales team. As well as all Cormar’s other new range launches, Apollo will be shown at the Harrogate Flooring Exhibition on stand A17 from Sunday 5 to Tuesday 7 September 2010. T 01204 881234

Hall A Stand 17

Show time for Superflex F. Ball and Co. Ltd. will showcase its new fibre-reinforced Stopgap 700 Superflex smoothing underlayment at the Harrogate Flooring Show in September.

In addition to excellent self-smoothing properties, the advanced formulation of Stopgap 700 Superflex incorporates the very latest in cement binder technology to offer improved flexibility, superior crack resistance and an earlier walk-on time. Moreover, its lower density, lightweight formulation enables Superflex to be packaged in 20 kg bags, while offering an increased coverage rate over the former 22 kg bag Flex product.Visually, the most distinctive feature of the product is the formulation’s new beige colour. Visitors to the F. Ball stand will also be able to sign up to the company’s industry-wide Contractor Loyalty Card Scheme. Now in its second year, the scheme provides a variety of exclusive offers and benefits to members, including competitions, cashback promotions, and priority booking on training courses at the new F. Ball training centre.

Commenting on the company’s decision to support the Harrogate Flooring Show, Richard Harris, F. Ball Marketing Manager, said: “As an exhibitor at the show for many years, we consider Harrogate to be the natural home of the flooring trade. It’s encouraging to see the approaches that have been adopted to promote and attract new visitors, such as the Sunday opening. We look forward to welcoming existing customers, as well as wholesalers and manufacturers visiting this year’s show. Additionally, F. Ball always relishes the opportunity the exhibition presents to form new relationships and network within the flooring industry.” 01538 361 633

Hall B Stand 1

Tel: 01372 841467 Email: Web:

The best of carpet & fabric stain protection is now combined with the acclaimed wear resistant Allergy Shield & Hygiene product (Actigard®). For extra sales & profits, check us out at: Stand B22, Harrogate Floorshow 54 August 2010


Harrogate Preview

Lano’s leading lights Lano Carpets will bring visitors to the Harrogate Floor Show up to speed with developments that aim to re-affirm its position as a leading single source soft flooring supplier. Realising the importance of communicating on a face-to-face basis with customers and prospective clients, Lano Carpets has committed to the Harrogate Floor Show and is using it as a platform to introduce new products and identities in its residential portfolio. As well as the introduction of two new ranges in its residential carpet collection, the four-metre wide Pembridge Twist will see six brand new shades join six of its best-selling colours to refresh the range and provide an on-trend range suitable for all homes and ideal for developers looking for an all-round solution. Revealed for the first time, Supreme Elegance is a highly textural long pile carpet with a two-ply three-coloured yarn that adds depth and visual interest. Backed by the famous 10 year Stainless warranty and available in a four-metre width, Supreme Elegance is available in a heavy-weight high quality construction yet still delivers exceptional value.

The 1/8th gauge X-tra Twist comes in both four and five metre widths and has nine shades, such as tulipwood, amber, sapphire and hemp, which balance with the heavier weight Startwist collection. With a 28oz pile weight and the choice of either action or felt backings, X-tra Twist is ideal for house builders and developers and by combining the two carpets together, consumers can minimise expenditure while keeping a unified look throughout the home. T 00800 5266 5266

Hall M Stand 19


from The Stocklists

**Also daily in the demo zone**

August 2010 55

Harrogate Preview

Design lead from Leoline Pinpointing designs that break with convention and inspire a new direction, ‘Designer’s Choice’ captures the IVC Group’s design team’s favourite Leoline and Avenue products.

While many buyers will choose a conventional design, it is often the more forwardthinking creations that inspire and attract the attention of consumers. Research has suggested that homeowners are looking increasingly at more striking, trendy designs for their floors, and The IVC Group is using this principle and delivering the market a number of new creations that draw the eye of consumers in-store and on brochures. Products featured within the ‘Designer’s Choice’ collection will be distinct, illustrating the design capability and creativity of the IVC Group to deliver options for a growing number of consumers:

“Designer’s Choice is about demonstrating how Leoline and Avenue are leading the way in creating trend-leading vinyl flooring,” comments Caroline Wille, Product Manager. “With designs that capture the imagination and ignite interest, the collection is a showcase of the very best work of our design team and will work to illustrate the IVC Group’s commitment to leading the sector from a design perspective.” The Designer’s Choice signature will appear on the point of sale and sampling of both Leoline and Avenue as well as forthcoming literature.

owe T +32 5665 3211


it to your business to to the

go show 56 August 2010

Hall M Stand 25

Evolving by natural selection Ambitious and environmentally conscious, Ecovise will use the Harrogate show as their introduction to a market in which they hope to become a major player.

There is no compromise – the company’s Eco-Friendly range of woven wilton products are 100% natural - a rare claim that Ecovise back up with excellent green credential that ensure their products are derived totally from sustainable sources. These carpets are made with undyed blended woollen yarn and woven into natural fibres like jute and cotton with backing of natural rubber latex.

Ecovise is introducing “Eco Home” concept with Eco Friendly 100% natural carpets for all over the house including Plain Naturals, Contemporary Stripe Naturals and Contemporary Stair Runner Naturals. In the Plain Naturals collection, there are 12 stunning natural shades in plain colours available in 4 m width. The striking range of contemporary “Stripe Naturals” carpets offer 16 exclusive design patterns in simply natural stripes in colours which match the plain carpets. Contemporary “Stair Runner Naturals” are offered in 16 designs which coordinate fully with the Plain Naturals and Stripe Naturals.The standard widths available are 0.69 m (27”), 0.91 m (36”) & 1.22 m (46”).

Ecovise plans to introduce very soon new product ranges in Patterns Naturals and Axminster Naturals in classic floral and various other self designs and claims it will be the first time any company has launched these products in eco friendly and all natural fibre carpet. Ecovise is keen to expand business in UK market and is currently looking for possible distribution opportunities with potential partners. T 077 66 49 40 60 Hall C Stand 17

Visit The Stocklists stand at Harrogate - Hall A Stand 3 for the latest about our budget websites for retailers. Join our survey panel. Subscribe to our digital editions. FlooringNews

from The Stocklists

August 2010 57

Business News

Rescue hopes after Duttons’ demise Antron axes two Euro plants

Major manufacturer Duttons Carpets has become the first high profile casualty of the recession this year.The company, the UK’s second largest carpet manufacturer, called in the receiver on July 9 - days before facing court action to recover unpaid taxes.

It is still hoped the Blackburn-based manufacturer can find a trade buyer and as The Stocklists went to press, union leaders at the plant said they were “encouraged” by discussions understood to be taking place regarding a possible management buy-out.

The company has continued trading while talks have carried on. “Dutton Carpets is a productive, viable and important business and it still has a future if the right buyer can be found,” said the official receiver, Christopher Ratten of RSM Tenon. Mr Ratten cited ‘cash flow difficulties’ and the receivers were called in just days before the Inland Revenue would have taken the company to court to try to recover in unpaid taxes and social security.

“Dutton Carpets is a productive, viable and important business and it still has a future if the right buyer can be found” Duttons made pre-tax losses of £311,000 in the year ending 31 March 2009 and a figure of £585,000 was recorded in the accounts as payable to the tax authorities. Though less well known to consumers and some retailers, Duttons plays a key role in the UK carpet industry as the country’s largest “commission manufacturer” – making own-label products for other manufacturers – concentrating on tufting wool-rich carpets. More recently, the company has invested in new plant to service buyers in the contract market which was seen as more resilient than the domestic sector. The implications of any closure would be felt across the industry with the loss of the six million square metres of carpet that Duttons manufactured each year.

Some 120 jobs at the Griffin Mill manufacturing base are at risk.The business, founded in 1979, is wholly owned by its chairman, Alan Booth. Managing Director is John Wright.

Blackburn MP, ex-Labour minister Jack Straw is following the affair: “This is a company I know very well and have been working with. I hope they can pull through.” His first major involvement with the company was when severe flooding in 2003 provided a major and expensive setback for the business.

Invista, the global producer of polymers and fibres best known for its Antron brand, is adopting a new business model that will help to ensure the future health and success of its activities within the European carpet industry. Invista plans to cease flooring operations at its production facility at Östringen in Germany by the end of 2010 and at its site in Kerkrade,The Netherlands, by the end of first quarter 2011.

In future, the European market will be supplied with imported yarns that will continue to be processed at the Michelau facility in Germany. Around 400 employees work at the Östringen site, while approximately 60 employees are engaged in flooring-related activities at the Kerkrade site. Invista Apparel activities at Kerkrade will continue.

Invista will continue to provide its European carpet industry customers with its globally recognised and trusted Antron carpet fibre products: “Our vision is to create a healthy and successful business in Europe by sourcing products from other sites around the world,” comments Dan Stone, President, Invista Performance Surfaces & Materials. For over 20 years the European market has been successfully supplied with Antron branded fibres imported from the US and with recent innovations such as Antron Bio Legacy are produced in the US and imported into Europe.”

“We will continue our close relationships with our partners and will look to strengthen our position in the fibre technology field so that we are able to offer an interesting range of products to our customers in the carpet sector,” explains Stephan Hanke, Business Director Flooring. ‘In June of this year we announced the launch of an innovative product initially intended for the American market.The solution-dyed Antron Lumena carpet fibre with TruBlend technology is the first carpet fibre that contains recycled and renewable content. It is product innovation such as this that will ensure Antron carpet fibre continues to play a significant part in the European carpet industry.” T 0845 450 6434

The zombies are here There are now 150 companies in the UK Floor Coverings industry that are “Zombie” businesses.These companies have seen their performance deteriorate to such as extent that they now exist merely to pay off their debts and survive.

David Pattison, author of the new Plimsoll Analysis, explains: “These companies are in a state, posting growing losses and, despite the obvious freeze in the credit markets, increasing their debts.They are Zombie businesses with debts at an average of 48% of turnover – they exist to service their out of control liabilities. Many are also using their suppliers to finance their growing losses, taking twice as long as to pay their bills as the industry average of 52 days” So can these Zombies be saved? Pattison is clear that not all will survive and those that do have a lot of pain ahead, “The first thing they need to do is sort out their immediate finances.They have to convince their banks and suppliers to keep supporting them or not 58 August 2010

pull the plug. If they can pull that off then the hard work really starts. They urgently need to stem their losses and control costs.The longer it takes them to address these issues, the harder and less likely it is they will ever fix them”. However, Pattison points to some attractive takeover targets hidden among the Zombies, “Canny investors are seeing an opportunity to pick up a bargain. Some of these companies, stuck in a zombie state because of their balance sheet, have lots of potential for new owners to turn it around. We picked 61 companies that we feel have the most potential”. Readers of The Stocklists are entitled to a £50 discount of the new special edition of the Plimsoll Industry Analysis – Floor Coverings by quoting reference PR/FN30. T 01642 626400



Fast work from Uzin To DPM, prime, and to level a sub-floor to be ready to receive floorcovering normally takes more than a day due to the drying times of each product. Uzin, the brand for professional installation know-how in everything to do with the flooring, has developed a subfloor preparation system that enables the installer to prepare everything in less than 5 hours and therefore it is possible to complete the project in a day.

1st step: DPM in 2 hours: The first element of this high speed system is the 1-Component PU DPM and Rapid primer Uzin PE 414 Turbo.Two coats of this fast and reliable DPM go up to 90%rH and dry within 2 hours.

2nd step: Prime in 45 minutes: Uzin PE 280 the dispersion primer with carbon technology for smooth and dense surfaces is ready to use and dries in 45 minutes. It is therefore ideal for working under time pressure. 3rd step: Level in 2 hours:The ammonia and latex free Smoothing Compound Uzin L3 Gold is ready for floorcovering in two hours. The “bag and bottle� is easy to apply, flows like a watermix and rubs down easily.

4th step: Install the floorcovering: After less than 5 hours the floorcovering can be installed on a professionally prepared subfloor, for example with the multi-covering adhesive Uzin Blue Wonder. T 01926 436 700


from The Stocklists

August 2010 59

Feature: Buying Groups

Safety in numbers Deeper discounts, wider margins and stronger sales support - what’s not to like! Buying groups are bidding for your business in a drive for membership to overcome the uncertainty of some retailers about the role of the buying groups.

With unprecedented coordination, the leading buying groups are working together to reassure retailers that they can reap the benefits without surrendering their independence. This initiative sees the launch of a new factsheet in The Stocklists (see page 12) which most of the UK’s major groups are supporting to inform retailers how to evaluate the benefits of joining a buying group and how to select the right one for their business. In addition, the groups are collaborating on a joint trade event next year in the Midlands (see opposite). “It is perhaps surprising that not many more than a thousand retailers are in a buying group and that the growth in membership has been relatively slow,” said Chris Moffat of SMG. “In a market as tight as this, there is safety in numbers and the groups can help retailers protect and build their businesses in many different ways.” The new factsheet has been drawn up to equip retailers to consider their options carefully and to ask the right questions. Buying groups do vary quite considerably in their style and approach – and in the way discounting and fees are handled.The level of support also varies from group-to-group.

60 August 2010

“We’ve been working on this project for some months,” said David Spragg of The Stocklists. “Times are hard and we wanted retailers to be able to make an informed judgement of how they could boost their profitability through the buying power of a group.

See the new factsheet on page 12

“It isn’t right for everyone, but every retailer should have run the slide rule over his business to see if a buying group could make a positive difference – no matter how many good deals you already have with your favourite manufacturers!” The factsheet includes a checklist of how to approach buying groups for information and how to make a selection between the groups. It urges retailers to identify groups that will best suit their business and then have these groups draw up a detailed financial analysis to demonstrate the benefits. Most of the main buying groups – ACG, BRM, Flooring One, Greendale and SMG - are supporting the campaign.


Now... a new show!

Solihull is new centre fo r ‘members only’ show Buying groups

in the floori plans to work together to ng trade have confirmed He added: “I am de 2011 following the succes host their own trade show in buying group sectorlighted to see the independent s of worki a pilot event in the Midlands in May this year. offer maximum cost-effectng together in an attempt to in the current difficult eco ive support to the industry The new venture builds on nomic climate.” the success of the wellestablishing Solihull show Th e eve nt always attracts praise for the quality of its buying group organises ea which the Flooring One organisation and the sophis ch year for its members. tic ati on of the venue. And it’s very popular with manu The event is staged at the facturers as the smaller Cra nm sta ore nd Park headquarters s are substantially cheape of Flooring One’s parent gro r than conven of the state-of-the-art exh up AIS and takes advantage trade shows and the visitors are quality, ind tional ependent ibition facilities at the ven ue. buyers. This year, for the first tim open after the first day soe, Flooring One, left the doors Axminster’s Steve Upperton said the compan y had ha a “brilliant” event. “Why ha could invite some of their that other buying groups ven’t we done this before, d ow n me it’s mbers on a secon very cost effective and the day when additional manu time of year is right for facturers stands were added to the event. d all concerned.” Jeremy Wilson of Ulster Ca The extra day was describe rpe d as a to “hu see so many British manu ts commented: “It’s great ge suc cess” by BRM managing director Pa ul was very successful. The ven facturers under one roof. It suppliers was very positive Phillips: “Feedback from .” get to and to park and it’s ue is excellent – easy to a good size. Now a strategy meeting of ma jor So bu me yin 50 g gro sup up pli s ha ers to the been scheduled for Septe mber to plan a three-day s involved in the 2010 eventvarious buying groups were event at Cranmore Park ne increase for the full show and the number is likely to already been fixed for the xt year – the dates have next year. Apart from Axminster and Ulster, leadin with Flooring One’s own da18th and 19th of May – y on Tuesday, 17th. Associated Weavers, Brockw g names include Abingdon, “We want to stress that thi Edel Telenzo, Furlong, Mayfi ay, Bronte, Cormar, Cavalier, s is no t eld, Mohawk, Ryalux and an att em pt to rival the annual events in Harro Victoria Carpets. ga te an d the NE C,” say s Chris Moffat, Chief Executiv Rugs were represented by continue to encourage all e of SMG. “We will co me mb Ma ers stercraft and Rama while mpanies including Asiatic, to att end these equally important shows.” Amtico, Eletile, Pergo and smooths are supported by Forbo.

I am delighted to see the in in an attempt to offer m dependent buying group sector working togeth er aximum cost-effective su pport to the industry in current difficult econom the ic climate.

from The Stocklists

August 2010 61

Satisfaction in store But at what price? Retailers debate POS… and paying for it! More than two-thirds of retailers rate recent improvements in pointof-sale displays – but the debate continues as to how it should all be paid for. And retailers are asking for price protection to avoid becoming internet showrooms. In our latest survey, 69% of respondents said displays were getting better and a massive 93% said manufacturers were good at keeping sampling up-to-date. 53% said POS was ‘extremely important’ to creating sales and almost 40% said ‘very important’.

The survey comes at a time when there has been a noticeable increase in investment by flooring suppliers in new POS in a bid to secure more ‘real estate on the high street’. But it’s an expensive part of promoting their business and one they can’t afford to get wrong in the current climate.

While there was a general appreciation of improving quality, almost 30% of respondents accused manufacturers of wheeling out the ‘same old stuff ’. A North East retailer said:“There is very little original and innovative thought going into POS. Most of the 'new' stuff is just tinkering.” We asked retailers to league table the different display systems and wall displays came out top in motivating sales at 53% with lecterns coming second at 24% followed by an almost equal appreciation of tombolas and pattern books in joint third place.

One retailer complained about inconsistency in the merchandising approach of some manufacturers: “Why can't manufacturers, or wholesalers, keep a stock of pattern books available? It seems when a product is launched, they go out with a blunderbuss approach but if you try to get one a few months later, there are none available.” Interestingly, only a third of respondents thought they’d got POS about right – 47% said they had too much display material in their store.

There were mixed reactions to recent innovations. 81% of retailers didn’t like display photography taking up space for samples but 53% welcome the recent introduction of video screens on POS – only 25% found them annoying and unhelpful. The use of strong colours in wall displays were welcomed by 75% of respondents ‘even if consumers don’t buy much of these colours. Stands made from wood were the most popular by far at just over 50% with wood and metal on 19% but metal only got the thumbs down with just 6% support. How POS is paid for is a continuing bone of contention and generates mixed responses from retailers. About 50% thought rebate schemes to finance POS was fair but another 43% said more “There is very

“Why can’t manufacturers keep a stock of pattern books available?”

62 August 2010

little new and innovative thought going into POS.”

Key results

The display debate 65% say POS is getting better 65 65

93 93

65% 93% 47% 51% 56%

93% rate manufacturers in keeping material up-to-date 47% of retailers have ‘too much’ POS

47 47

51% say rebate schemes are fair 51 51

56% would be prepared to pay more 56 56

The Stocklists polled 392 retailers throughout the UK during June 2010. Replies and comments are recorded anonymously. Many thanks to all those who took part.

material should be provided free. However, a surprising 56% said they would be prepared to pay more for better displays. 38% of retailers expect to spend around £1000 annually on POS and a further 31% allocated around £2000.

The influence on the internet was an unexpected finding from the survey which came out strongly in our ‘soapbox’ feedback. A South West retailer said: “The manufacturer gets to display his products locally but with the advent of the internet there is no guarantee that the retailer with the tombola will secure the order, but its likely the manufacturer will. Manufacturers need to protect their retailer floorspace against esales by only listing on their web sites outlets where product is displayed. Working as an internet showroom has no future!” A North East retailer agreed: “There is nothing wrong with paying for POS but we need some protection on price otherwise there is a tendency to be used as a shop window for the web.”

“Nothing wrong with paying for POS but we need protection on price so we’re not used as a shop window for the web.”

“With the internet, there is no guarantee that the retailer with the tombola will get the order!”



‘Selective’ show gets support The new-style show for flooring, as part of the UK’s highly successful Interiors show in January, has met with a positive response from exhibitors.The NEC event is already half way to its target.

“It’s going really well,” said Sunny Patel of Interiors organiser UBM. “We have had a very positive response and the industry is waking up to the opportunity this event has to give them a new audience.” The flooring hall at the NEC event in January is aiming for 50 – 60 exhibitors and has secured 25 bookings so far. Lead exhibitors include Brintons, Crucial Trading, Amtico and IVC.

UBM are promising a new audience for the flooring industry, building on the 25,000 visitors who already come to Interiors every year – 7,000 of whom have expressed an interest in carpets, rugs and smooths.

“We want visitors to experience a high quality show. All the right companies will be there.” While the visitor profile at Harrogate is retail-led, Interiors is likely to deliver more specifiers, architects and interior design specialists. The event also hopes to build a strong contract flooring interest.

Organisers are aiming for an ‘exclusive’ approach to recruit exhibitors. “We are being a little choosey,” says Sunny. “As a launch event, we want visitors who make the effort to come and see us to experience a high quality show. All the right companies will be there.”

Interiors opens on January 23 for four days in Hall 2 of the NEC Birmingham. It is a major event with 600 exhibitors across many sectors including furniture, soft furnishing, interior design and lighting as well as flooring. Two months ago, UBM withdrew plans for a National Floor Show in September at the NEC which was scheduled to take place in the same week as the Harrogate Flooring Show. T 020 7921 8442

from The Stocklists

August 2010 63


Firm going under foot

New targets for landfill The second annual Carpet Recycling UK Conference held at the Institute of Engineering and Technology in Birmingham last month has made important progress in setting new targets on landfill diversion.

Attended by over 110 delegates, the conference focussed on the central theme of setting a voluntary industry backed target for carpet recycling and featured speakers, discussions and case studies exploring the actions required to deliver on new goals. Jane Gardner, who took over co-ordination of Carpet Recycling UK earlier this year, used her keynote presentation to call for the industry to work together on a target-led voluntary agreement to reduce waste to landfill by 25% by 2015. Dating back to 1539, Chester Racecourse is one of Britain’s oldest and most famous racecourses. Carpenter, one of the world’s biggest producers of PU underlays was asked to supply 400sqm of its Firmstep underlay for the restaurant area and 225sqm of Powerstep for the director’s boxes.

“We were asked to supply underlay that would help prevent premature wear in busy contract areas.The Powerstep and Firmstep underlay offer luxury and comfort, yet both are perfect for heavy traffic areas.” said Helen Rowberry, national sales manager. Said Lee Rogers, fitter: “Carpenter is my preferred choice of underlay because of the quality, durability and the lightness of the rolls, which makes working with the products so much easier.”

Firmstep is a 7mm thick bonded polyurethane underlay and produced for heavy contract use. Powerstep is a 9mm think bonded polyurethane underlay produced for luxury use, and is ideal for domestic/contract use where high energy absorption is needed.These are just two of a comprehensive collection of nine different underlays offered by Carpenter. Carpenter underlays are manufactured in Glossop, Derbyshire, UK, using recycled PU foam and are one hundred percent recyclable. T 01457 861141

Whilst acknowledging this as a demanding target, she made a firm case for its achievability, citing evidence of the excellent progress made by the association's manufacturing members towards zero post industrial waste by 2012.

With several of this group predicted to meet the target by the end of this year, she contended that rapid improvements in waste reduction are eminently possible, given access to new opportunities for diverting waste streams, a key benefit these companies gain through Carpet Recycling UK membership.

This session also revealed a significant overall increase in UK carpet wastes diverted from landfill in the past year, totalling 26,000 tonnes, up 20% on 2008/2009 figures. Rates of recycling and reuse have held up well despite economic conditions and cutbacks in carpet production, demonstrating the efforts of businesses in the carpet industry to reposition and gain a competitive edge in a depressed market. This has been matched by an increase in recycling and waste processing outlets, from 6 in 2008 to 16 this year, with a forecast of 30 to be in place by the end of 2010. T 0161 440 8325

Undying love for natural colour Recognising a growing public awareness of ecological issues Ulster Carpets have developed Natural Choice, its new eco collection that has recently been launched.

Made from 100% natural undyed wool the collection comprises a variety of textured designs inspired by nature that are complimented with a range of plains. Fortunately nature has gifted us with different sheep breeds which have naturally different coloured fleeces. By blending these fleeces Ulster can create a broad colour bank of entirely natural colours.

The yarn for Natural Choice, like all of Ulster’s yarn, is manufactured at their spinning mill in Dewsbury, West Yorkshire, ensuring total control over quality and long term security of supply. Composed from natural, renewable elements Natural Choice will be completely recyclable and biodegradable at the end of its life cycle, and therefore have a minimal effect on the environment. T 028 3833 4433

64 August 2010



Super Steve for sales award Proving that dedication, hard work and enthusiasm are heartily rewarded, Steve Hargreaves (pictured left) has been named as Axminster Carpets’ Salesman of the Year.

Given in recognition of commitment to the highest level of service to customers and fellow employees, the award comes after just 20 months of Steve Hargreaves’ role as Sales Manager for the North East of England, Borders, Lancashire and Dumfries, underlining how well all parties have received him. “I’m delighted to have received this award and would firstly like to thank my retailers for their support they have given me over the past 20 months and I look forward to working with them well in to the future. It is a pleasure to work with such a pro-active company and Axminster Carpets is an exciting place to be;” said Steve upon receipt of his award. Presenting the award to Steve Hargreaves at Axminster Carpets Devon headquarters, Steve Upperton, Sales Director, commented: “To present the Salesman of the Year award to a relatively new member of our sales force is a really great feeling. I believe that we have the best sales team in the industry full of fantastic individuals who all share our philosophy of service and quality. For a relatively fresh addition to the team to win this title is remarkable and reflects the energy and enthusiasm that Steve has shown since he joined us.“ T 01297 630650

Biggest big shot Industry hot shots turned out in force for The Furnishing Industry Trust’s 16th annual Big Shots day. Some 25 teams, comprising a mix of experts, novices, keen amateurs and first timers, took part in the event at the Holland & Holland grounds at Northwood Middlesex.. “It was fantastic to see such a good level of support in what is undoubtedly a tough economic climate,” said FIT chief executive Charles Kerrigan. The one day shoot – sponsored by The Clare Family Trust and The Bed Show - raised over £15,000 with cash still rolling in for the furnishing industry’s only dedicated charity. It is the second time the Trust, established by former Dreams boss Mike Clare, has sponsored the event, this time for £5,000.The annual clay pigeon shoot has raised nearly £400,000 over the years. During that time organiser David Langford has been instrumental to the success of Big Shots. So the news at this year’s post-shoot lunch that he would be standing down after 16 years was greeted with a standing ovation in recognition of all his hard work.

The day proved, once again, an especially good one for Big Shots regulars Luke and Tracey Riddington and their team,The Lost Samurai/Kyoto Futons.Tracey took Top Female Gun, Luke Top Male Gun and top Pool Shot. And, with their team mates Nick Cancea and Grahame Duff, the foursome scooped the Top Team prize. T 01367 240000

Peak of success A brand new fund raising initiative is set to take the Furnishing Industry Trust (FIT, formerly the FTBA) to the peak of success. Four of the furnishing industry’s fittest are set to tackle the Three Peaks in a bid to raise £5,000 for the charity with a 24-hour hill walking marathon on September 12.

Organised by Andy Corbett, business manager of Prima Foam, the team includes FIT chief executive Charles Kerrigan.Together with Chris Robson from Multiyork and Shaun Rumball from Prima Foam, the four man team will climb Ben Nevis, Scafell Pike and Snowdon in the space of 24 hours.

FIRA has already stepped forward with a £250 sponsorship along with £400 from Vita Cellular Foams. Said Charles Kerrigan: “If anyone would like to join us on the challenge please feel free to contact either Andy or myself for more details. As a charity, we are constantly looking for new ways to raise money whilst involving people from across our industry. We hold a wide range of events during the year appealing to all kinds of interests.The three peaks is a first for us but could well become the start of an annual challenge for those who enjoy outdoor endurance activities.”

For more information on how to sponsor the Three Peaks team, please contact Andy on 07774 145838 or 01234 213121. from The Stocklists

August 2010 65

Sharpen up your fitting skills with fita Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further? If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!



FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.

Visit for details of all FITA training courses available along with our booking form which is available for download. CALL TODAY FOR MORE INFORMATION ON:

0115 950 6836 or visit

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Fita Training Centre Loughborough Unit 10, Windmill Road Loughborough Leicestershire LE11 1RA.

66 August 2010


Stocklists Classified The





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The Stocklists - August 2010  

The UK's favourote flooring magazine for the trade.