Effective POS is essential in a crowded, competitive market so we’ve selected some of the best displays for retailers to help drive your business in 2014.
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Positive POS is back in brisk business “There is a lot of choice out there and retailers can afford to be choosy”
There was a lull in the fight for your floor space during the recession as manufacturers reigned back on their investment in the big ticket items such as integrated wall stands.
But now, the battle is back on and suppliers set great value on securing as much of your retail space as they can to promote their products. There is a lot of choice out there and retailers can afford to be choosy.
Two tactics have emerged. Substantial, coherent display systems that work across a large section of the store to form a defined area versus the small modular units that retailers can move around for greatest effect. What works best depends on the store. Some choose to go for the designer, interiors look and a number of leading manufacturers have responded with the store-within-a-store concept for their brands. But this approach needs a large store if you are to represent all the leading brands that your customers want to see. Quality has been an issue and retailers are increasingly critical of systems that look good at first but are not built to last and show wear within the first year or so causing appearance and maintenance issues. But recent systems are more robust and reckon to last longer. Graphics embedded into samples have become a trend in wall displays with the increasing investment in top quality roomset photography. These presentations have a strong aspirational tone which appear to be popular with consumers. The initial rush of enthusiam for video on POS has subsided display designers have accepted that many retailers don’t remember to switch them on - or even get around to wiring them up! But one of the greatest improvements is in lighting with LED systems allowing more creative effects. The price of the technology has fallen quickly in the last year and the greater use provides retailers with reliable, safer lighting systems with very low maintenance.
Read our reviews of the latest in POS on pages 48 - 52
from The Stocklists
April 2014 47