1 April 2013
BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
FIRST FOR FLOORING NEWS AND DATA
Monthly ‘Stocklisters’ shown in BOLD Index
+32 5665 3211
01562 82 9966
Price List Date
01274 688 666
Adhesives Expertise advice from F Ball
— June 2011
Buying Groups Choosing the right organisation for you
0208 443 3322
Carpet Company Directory
Our line-up of the leading players
0161 877 8877
JOHN LANHAM WATTS
0800 032 3211
0115 958 3077
00353 61 339287
0151 427 6000
SOLENT WHOLESALE CARPET
STS FLOORING DISTRIBUTORS
& E DISPLAY GROUP
0121 585 7600
0845 644 9090
Carpet Trouble-shooter All about stains, spots and shading
Carpet Types The starter guide for picking a pile
Underlay Understanding underlay types and selection
Wholesaler Distribution Directory National & regional guide to distributors
Wool Fibre Page A checklist of natural fibre characteristics
Classified advertising............................................................................page 66, 67 carpets/rugs/tiles woods/laminates/smooths fibres underlay accessories/services/organisations wholesalers/distributors adhesives
Woolsafe: the carpet care guide How to protect and clean wool carpets
UK manufactured Carpet Cutting Machines
THE STOCKLISTS April 2013
ISSUE 457: 1 APRIL 2013 Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. firstname.lastname@example.org Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2012. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
FlooringNews starts on page 33 The wow of wool Wool makes a grand entrance at Somerset House page 54-57
Training for success Dennis Flower on skilling up page 61
On Display 2013 Some of the season’s top POS systems page 49
Fresh and funky Smart stripes updated page 33
Semi-commercial A new sector for retailers page 33
Optimism at Axminster Hope for manufacturing rescue page 44
Voice of the Trade
“Strength in numbers’ through buying groups page 42
Outperforming manufacturers on service? page 58
Save the date! 15 May 2013News THE BUYING GROUP SHOW THAT BRINGS TOGETHER MORE MANUFACTURERS THAN ANY OTHER UK EVENT THE STOCKLISTS April 2013
Flooring Factsheet Adhesives
Flooring factsheet Carpet types TUFTED
With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.
Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.
LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.
Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.
Level loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.
Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.
Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.
ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.
CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.
CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.
Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.
Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.
Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours. Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the
BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.
THE STOCKLISTS April 2013
Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.
Services for Retailers Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple. Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: www.woolsafe.org/find/aregistered-carpet-cleaner. WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: www.woolsafe.org/find/a-registered-carpetinspector and call your nearest inspector. WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: www.woolsafe.org/spotremovers Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one. Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to: The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: email@example.com or visit www.woolsafe.org The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991. Europe – North America - Australia
Regular Maintenance Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur. Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers! Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.
The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.
Periodic Cleaning When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package. It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!
If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports. To contact an inspector in your area call 01943 462127, email: firstname.lastname@example.org, or visit: www.woolsafe.org / Private Householder / Registered Inspectors
WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS April 2013
maintenance • cleaning • spot removal • protection • inspection
General Rules for Spot Removal
WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk
Blot with white kitchen roll or paper tissues
Home of the Legendary Cleaning Product - Carpet Power www.ozkleen.co.uk
• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth
• Scoop up or scrape off solids
• Try to identify unknown spots prior to treatment – if unsure, use solvent first
WOOLSAFE-approved carpet shampoo solution (diluted)
WOOLSAFE-approved spot remover for water-based stains
WOOLSAFE-approved spot remover for greasy/oily stains
• Always work from the edge of the spot inwards • BLOT, do NOT rub • Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge • Take care with applying solvents to bitumen-backed carpet tiles
Absorbent paper or paper tissue and hot iron
Chewing gum remover (solvent or freeze type)
Life inspired cleaning innovations www.bissell.com
10. Nail varnish remover or acetone 11. White spirit or turpentine substitute 12. Surgical spirit (ethyl alcohol or ethanol)
• When using solvents always ensure there is plenty of fresh air ventilation
14. Rub gently with coarse sand paper
• Always thoroughly rinse out water-based spotters with clean water
15. WOOLSAFE-approved disinfectant or deodorizer
• Dry the spot, if possible, with a hair dryer
16. Rust remover
13. Rub with a coin
The Clean Carpet you Expect... the Service you Deserve www.servicemasterclean.co.uk
17. Carpet re-colouring kit (Treatments used by professional carpet cleaners)
More Difficult Spots Easy Spots
Spot or stain
Try 2nd Try 3rd
Artificially coloured drinks
C/heating radiator fluid
Spot or stain
Try 1st Try 2nd Try 3rd
7 or 11 12
Glue/adhesive (plastic base) 10
Ink (ballpoint pen)
Floor wax Fruit juice
Gravy and sauces
Oil and grease
THE STOCKLISTS April 2013
Environmentally Aware for Superior Carpet Care www.envirodri.com
5 11 6
Urine (fresh stain)
Urine (old stain)
These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.
Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk
British Wool makes a Better Carpet... Naturally www.britishwool.org.uk
This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.
Flooring factsheet Buying Groups Why join? www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 email@example.com
www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 firstname.lastname@example.org
Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing. While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers. The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...
Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 email@example.com
Pick the right one www.smg-group.co.uk Contact: Mike Symonds Tel: 0118 932 3832 firstname.lastname@example.org
How to decide whether to join a buying group – and which one…
• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee
• Get a list of members and call up two or three for a ‘real-world’ view Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 email@example.com firstname.lastname@example.org
• Establish your territorial exclusivity – where’s the next nearest member of each buying group
• Ensure you understand the financial arrangements, any
fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings
• Review all the extra benefits and services to see what you would actually use
• Check out the product ranges offered including the www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 email@example.com
own-label options and the UK/European mix
Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Increase sales • ‘Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with point-of-sale, merchandising and displays. Central stockholding may also be on offer. Access professional services • Business services • Financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings • Regional workshops • Supplier presentations • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.
• Ensure you understand any rules that may limit your flexibility to run your business the way you want
THE STOCKLISTS April 2013
Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.
But 50% of carpet is still sold without new underlay! Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units. www.numa-online.co.uk
Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet
Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.
Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.
THE STOCKLISTS April 2013
Flooring factsheet Carpet trouble-shooter COLOUR MATCHING
Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.
Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile.They should never be pulled out.
This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.
Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet.This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.
A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.
SAMPLES The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.
SHEDDING The original carpet tile
All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning.This excess fibre is only a small fraction of the total fibre contained in the carpet.
This information is given by responsible manufacturers to help you help your customer to make
• shedding • pulled loops
Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.
STATIC Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.
FADING ON WOOL Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).
an informed choice.
THE STOCKLISTS April 2013
• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.
Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.
INDENTATIONS When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay. Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.
SOILING Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:
Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.
Shampoo - if incorrectly applied, can leave
sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.
Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.
INSTALLATIONS Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.
This information is given by responsible manufacturers to help you help your customer to make an informed choice.
THE STOCKLISTS April 2013
The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww
01274 655694 01562 829966 01264 335111
0121 550 5788 01297 32244 +32 56783250 +32 56 62 2211
Bizspoke Custom Carpets Be Tw W
020 8800 0740
Edel Telenzo Carpets Ltd
Cavalier Carpets Ltd Ax Be Tu Tw W Ww
Christy Carpets Tu
Clarendon Carpets Tw
Classis Carpets Tu W Ww
0870 020 1725
+31 38 4778911
Tu Tw W firstname.lastname@example.org www.cormarcarpets.co.uk
01204 881 234
Enterprise Weaving Co Be Ww
800 223 6186
0113 380 5333
Craigie Carpets Be
Bond Worth Ltd Ax
Creative Carpets Ltd Be Tu Tw W
0116 284 1455
Creatuft Carpets Tu W
Mohawk’s Cherbourg Check
+32 56 35 4444
01422 374 417
Fells Carpets Ww email@example.com www.fellscarpets.co.uk
Fletco Taepper A/S Tu W
020 8944 6220
+45 96 60 3000
Firth Carpets & Flooring Be Pr Tu Tw W Ww
Couristan Carpets Ax Tu W Ww
Tu Tw W firstname.lastname@example.org www.edeltelenzocarpets.co.uk
Fetcham Furnishings Ltd Tw
020 7823 3040
Edel Telenzo’s Bakerloo
+32 55 335211
Cormar Carpets Ltd
Domo Floorcovering Pr Tu Tw
E & WE Carpets W
Blenheim Carpets Ax Be Tw W Ww
Brintons Ax Tu Tw W Ww
01282 862 736
Be Tu Tw W email@example.com www.brontecarpets.co.uk
+31 383 861 060
Dan-Floor UK W
Condor Carpets BV Tu
+32 56 23 54 10
Drury Lane Carpets Ltd Be Tu Tw W
Bronte Carpets Ltd
BIC Carpets Be Tw W
01562 828200 www.brockway.co.uk
Betap Tufting BV Tu Tw W
Tw W firstname.lastname@example.org
Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11
Tu W email@example.com www.belvederecarpets.co.uk
Brockway Carpets Ltd
Custom Carpet Company Ax Be Tu Tw W Ww
Furlong Flooring Tw W firstname.lastname@example.org www.furlongflooring.co.uk
01772 696 787
THE STOCKLISTS April 2013
If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email email@example.com
Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com
KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton
Gaskell Wool Rich Tu Tw W
Master Weaver W Ww
01562 754 382
Tasibel NV Tw
Gaskell Mackay Carpets Ltd Ax Tu Tw W
Mayfield Carpets Tu Tw W
01706 639 866
The Grosvenor Wilton Co W Ww
Georgian Carpets Tu Tw W
MID NL Be
The Sultana Carpet Co Ax
The Wilton Carpet Co Ax W Ww
0845 296 8850
Thomas Witter UK Ltd Tu Tw
Godfrey Hirst (GB) Ltd Tu
Halbmond Teppichwerke Be Pr Tu Heckmondwike FB
+49 037 421 420
0032 51 424 411
John Evans Ltd Ax Tu Tw W
01480 479830 01480 471304
01827 831400 01827 831 424
Lano NV +32 56 65 4300
Tisca Tiara Tu Ww
Trendy Tuft Designs Be Tu Tw W
01827 831 450
Ulster Carpets Ax Be Tu Tw W Ww
Penthouse Carpets Tu Tw W
United Carpets & Beds Tw W Ww
01709 732 666
Phoenox Textiles Pr Tu
Victoria Carpets Tu Tw W Ww
Pownall Carpets Tw W
Westex Carpets Tu
Weston Hammer W
0845 644 9090
Whitestone Weavers Ltd Ax Be Tu Tw W Ww
Wilkies Carpets Tw
0113 307 9955
Roger Vanden Berghe.NV Tu Ww
+32 05685 4747
Lecaflor Ltd Ax Be Pr Tu Tw W Ww
0800 78 33 712
Sans Frontieres Ltd Be Pr Tu Tw W Ww
Leigh Spinners Ltd Tw
01942 673232 +32 56 393 386
+31 38 385 4477
Mr Tomkinson Tw Ww
Ryalux Carpets Ltd Be Tu Tw W
Louis de Poortere W
Timzo Tufting Industry BV Tu
Joseph Hamilton & Seaton W
Le Tissage d'Arcade Ax Ww
+32 52 457211
John Lanham Watts Carpets Ax Tw Ww
Ax Pr Tu Tw W Ww firstname.lastname@example.org www.lano.com
Modulyss Be Tu Tw Pr
ITC Be Pr Tw Tu
Kingsmead Carpets Tu Tw W
+31 38 851 8700
+32 52 499600
Shaw Home Foundations Tu
+32 56 73 57 11
0845 652 8811
01675 433 501
Woodward Grosvenor Ax Tu Tw W Ww
Signature Carpets Be Tu W
Wool Classics Tu Ww
Manx Carpets Tw W
01827 831 434
Tapibel NV Pr Tu Tw
01623 481 221
Woven Carpets of Kidderminster W 01299 827477
Bronte’s Cream Shagpile
THE STOCKLISTS April 2013
0207 349 1560
Wellington Stripe from Ulster
Are you a Wholesaler? If youâ€™re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory National Mercado Leeds 0113 3802900 email@example.com www.mercado.co.uk
Fells Carpets Goole 01977 662211 firstname.lastname@example.org www.fellscarpets.co.uk
North East Carpet & Flooring Gateshead 0191 482 7373 email@example.com www.carpetandflooring.co.uk Fells Carpets Goole
01977 662211 firstname.lastname@example.org www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p16 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
North West A&A Carpets Manchester 01204 701188 email@example.com www.aandacarpets.co.uk
D. M. Miller Ltd Manchester 0161 205 9949 firstname.lastname@example.org www.dmmillerltd.spaces.lives.com Fells Carpets Goole
01977 662211 email@example.com www.fellscarpets.co.uk Green Tree Distribution Stone, Staffordshire 01785 818005 firstname.lastname@example.org Lee Floorstok Ltd Liverpool - see Floorwise p16 Lee Floorstok Ltd Manchester - see Floorwise p16 MCA Floorwise Ltd Morecambe - see Floorwise p16 Mytton Flooring Norwich - see Floorwise p16 Millbrook Carpets Darwen 01254 703999 email@example.com Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Carpet & Flooring Manchester 0161 786 6800 manchester@ carpetandflooring.co.uk www.carpetandflooring.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
Carpet & Flooring Birmingham 0121 421 9131 birmingham@ carpetandflooring.co.uk www.carpetandflooring.co.uk
Beds Flooring Bedford 01234 341234 firstname.lastname@example.org www.bedsflooring.co.uk
DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@ dmsflooringsupplies.co.uk
Faithfull Floorcovering Suffolk 01473 822341 email@example.com www.faithfulls.co.uk
Floorwise D & J Ltd Southam - see Floorwise p16
STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 firstname.lastname@example.org www.stsflooring.com See page 29 for details
Green Tree Distribution Stone, Staffordshire 01785 818005 email@example.com J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 firstname.lastname@example.org RPS Flooring Mansfield Woodhouse - see Floorwise p16 STS Flooring Distributors Watford 08454 342000 email@example.com www.stsflooring.com see page 29 for details
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com Woodall Brothers Ltd Shrewsbury - see Floorwise p16
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 firstname.lastname@example.org www.ashmountflooring.co.uk Beds Flooring Bedford 01234 341234 email@example.com www.bedsflooring.co.uk
THE STOCKLISTS April 2013
Are you a Wholesaler? If youâ€™re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory Carpet & Flooring Bow 020 8525 5691 firstname.lastname@example.org www.carpetandflooring.co.uk Carpet & Flooring Camberley 01276 672100 email@example.com www.carpetandflooring.co.uk Clifford Floors Strood 01634 285900 firstname.lastname@example.org Culpeck Strood 01634 299000 email@example.com Columbia Flooring Middlesex 020 8443 3322 firstname.lastname@example.org www.columbiaflooring.co.uk See page 21 for details DMS Flooring Supplies Hemel Hempstead 0845 643 5344 email@example.com DMS Flooring Supplies Milton Keynes 0845 643 5320 firstname.lastname@example.org Faithfulls Service Centre Kent 01322 285001 Faithfulls Service Centre Walthamstow 0208 498 3040 email@example.com Faithfull Floorcovering Suffolk 01473 822341 firstname.lastname@example.org www.faithfulls.co.uk
THE STOCKLISTS April 2013
Kent Flooring Supplies Ltd Chatham 01634 668668 email@example.com www.kentflooring.co.uk Littner Hampton London 020 8520 8474 firstname.lastname@example.org www.littnerhamptoncarpets.co.uk Potts & Ward, Woodcocks Ltd Brighton 01273 557211 email@example.com www.pwwflooring.co.uk Rackhams London 020 8531 9225 firstname.lastname@example.org www.rackhamsltd.co.uk See page 27 for details
Carpet & Flooring Bristol 0117 316 0555 email@example.com www.carpetandflooring.co.uk
Carpet & Flooring Bristol 0117 316 0555 firstname.lastname@example.org www.carpetandflooring.co.uk
Fitwell Flooring Ltd Redruth - see Floorwise p16
Roma Flooring Neath - see Floorwise p16
Fitwell Flooring Ltd Newton Abott - see Floorwise p16
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk
Solent Wholesale Carpet West Sussex 01243 774623 email@example.com www.solentwholesale.co.uk See page 28 for details
Salesmark Lancing - see Floorwise p16
STS Flooring Distributors Thame (Oxford) 01844 213555 firstname.lastname@example.org www.stsflooring.com see page 29 for details
Solent Wholesale Carpet West Sussex 01243 774623 email@example.com www.solentwholesale.co.uk See page 28 for details
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk
STS Flooring Distributors Orpington/Croydon 0845 434 1000 firstname.lastname@example.org www.stsflooring.com see page 29 for details
Wood Floor Sales Redditch 01527 511888 email@example.com www.woodfloorsales.com
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk
Wessex Flooring Amesbury - see Floorwise p16 Wood Floor Sales Redditch 01527 511888 firstname.lastname@example.org www.woodfloorsales.com
Wood Floor Sales Redditch 01527 511888 email@example.com www.woodfloorsales.com
Ireland Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16
Carpet & Flooring Glasgow 0141 427 8456 firstname.lastname@example.org www.carpetandflooring.co.uk Headlam Scotland North Lanarkshire 01698 831 000 email@example.com www.headlamscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise p16
floorwise National Network of Floorwise Distributors Acorn Carpet Accessories 14 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 Fitwell Flooring Ltd 18 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 211162 Fitwell Flooring Ltd 17 Newton Abbot, Devon Tel: 01626 835935 Fax: 01626 834334
Provincial Floorcoverings Ltd 2 Belfast Tel: 028 9075 3202 Fax: 028 9075 3901 Provincial Floorcoverings Ltd 7 Dublin 10 Tel: 00353 (0)1 626 3913 Fax: 00353 (0)1 626 3960 LoCall: 1850 445 746 (ROI)
Floorwise D & J Ltd 11 Southam, Warks Tel: 01926 814922 Fax: 01926 817899
Provincial Floorcoverings Ltd 8 Limerick Tel: 00353 (0)61 227 100 Fax: 00353 (0)61 227 000 LoCall: 1850 445 745 (ROI)
Floorwise (North East) Ltd 3 Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116
Roma Flooring 13 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116
Lee Floorstok Ltd 6 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241
RPS Flooring 9 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931
Lee Floorstok Ltd 5 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787 MCA Floorwise Ltd 4 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852 Mytton Flooring 12 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888 Neil Smith Ltd 1 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623
Salesmark 15 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111
Wessex Flooring 16 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969 Woodall Brothers Ltd 10 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629
HEAD OFFICE Floorwise Group Limited, Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK. Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841
Award-Winning Flooring Accessories
ADHESIVES & SCREEDS
www.floorwise.co.uk www.floorwise.co.uk •• www.carpetunderlay.net www.carpetunderlay.net www.signaturewoodfloors.com www.signaturewoodfloors.com •• www.siennawoodfloors.com www.siennawoodfloors.com 16
THE STOCKLISTS April 2013
Flooring factsheet Wool fibre THE BEST CARPET WOOL Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. 100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.
THE BENEFITS OF WOOL CARPET Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years. Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.
Comfort Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer. Safety Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly. Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites. Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.
British Wool The Planet Friendly Fibre for Carpet aboutwool.com THE STOCKLISTS April 2013
THE STOCKLISTS April 2013
THE STOCKLISTS April 2013
Bankffiield Mill Greenffiield road, Colne, Lancashire. BB8 9PD
Celebrating 30 Years 1982 - 2012
Any Colour There is no need to compromise on the colour of your carpet. If the colour you require is not in our standard range, simply send Brontë the colour of your choice and we will specially dye yarn to your colour to produce carpet that will match any individual colour scheme. This service is available throughout all Brontë ranges.
Any Width Brontë Carpets custom make every individual order to suit the size of your room. In any width up to 12m (40 feet) with no unsightly seams. This also means you only pay for the quantity of carpet you require, avoiding costly waste on fiitting. Anything from stair runner to a room of 12m wide. No seams, no waste. This service is available on all Brontë ranges.
Tel: 01282 862736 Fax: 01282 868307 Email: firstname.lastname@example.org Web: brontecarpets.co.uk
Made to Plan For irregular shaped rooms such as an “L” shape or those featuring bay windows, fireplaces or alcoves, fitting a carpet normally involves costly waste and several seams which inevitably will prematurely wear and look unsightly. However, Brontë avoids these problems by making your carpet to size, with no seams, following the dimensions of the plan of your room.
Sales agentts James Hall. Area: Scotland Mobile: 07787 140136 E-mail: email@example.com John Rostron. Area: North West / Cumbbria / North Wales Mobile: 07973 733208 E-mail: firstname.lastname@example.org Mark Garbett. Area: South West / Avon / Wilts Mobile: 07840 664757 E-mail: email@example.com
Niall Martin. Area: Central London / Essex / Beds / Berks / Bucks / Herts / Oxon
Mobile: 07866 735772 E-mail: firstname.lastname@example.org Keith Leslie. Area: Northern & Southern Ireland Mobile: 07860 873838 E-mail: email@example.com Aldo Berettoni. Area: Yorkshire / North East / Humberside Mobile: 07971 173560 E-mail: firstname.lastname@example.org
Mark Viner. Area: East Midlands / East Anglia / Notts Staffs / Lincs / Derbyshire / Cambs / Norfolk / Suffolk / Northants.
Mobile: 07860 733816 E-mail: email@example.com Steve Acton. Area: South East / South London Mobile: 07957 836207 E-mail: firstname.lastname@example.org James Thomas. Area: West Midlands (west of M1) & south Wales
Mobile: 07932 458032
THE STOCKLISTS April 2013
The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ€™s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service
CALL US NOW!!! 020 8443 3322 Columbia Flooring plc
www.columbiaflooringplc.co.uk TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY
THE STOCKLISTS April 2013
Tel: 0208 443 3322 Fax: 0208 805 2346
Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon 21
Relax, it’s a CareFree ca
Yorkshire & North East
Lighten up! Our new illuminated lecterns for élegance and Satisfaction are the talk of the trade. Ask your rep for more details of our market-leading POS...
DES BEST M: 07968 828516 NORTH EAST/EAST COAST email@example.com
RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS firstname.lastname@example.org
REG SYKES M: 07973 403450 SOUTH YORKSHIRE email@example.com
CHRIS ALLCOCK M: 07872 964685 NOTTS, DERBYSHIRE & LINCS firstname.lastname@example.org
MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE email@example.com
MARTYN REA M: 07968 324598 LEICESTER/WARWICKSHIRE firstname.lastname@example.org
Wales & South West
BEN THOMAS M: 07794 048809 MID & WEST WALES email@example.com
JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE firstname.lastname@example.org
TIM BAILEY M: 07794 048414 S.E. WALES & HEREFORDSHIRE email@example.com
STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL firstname.lastname@example.org
Wood Floor Specialist
JOHN POWERS M: 07792 477312 SALES MANAGER: BEDS, BERKS, BUCKS, HAMPS, MIDDX, NORTHANTS, OXON, W&S LONDON, SURREY, DORSET email@example.com
RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGER: NORFOLK, SUFFOLK, CAMBS, N&E LONDON, ESSEX, KENT, SUSSEX & HERTS firstname.lastname@example.org
The Regency range of stain-resistant carpets ticks all the boxes:
quality choice availability service price
THE STOCKLISTS April 2013
rpet you can sell with confidence.
COLIN RICHFORD M: 07970 163372 WEST SCOTLAND email@example.com
ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND firstname.lastname@example.org
ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER email@example.com
BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES firstname.lastname@example.org
CRAIG MELLING M: 07970 269730 CUMBRIA, CHESHIRE & FYLDE COAST email@example.com
PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS firstname.lastname@example.org
IAN ROBERTSON M: 07816 217563 E & WEST SUSSEX email@example.com
TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS firstname.lastname@example.org
PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25) email@example.com
JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25) firstname.lastname@example.org
IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON, BERKSHIRE email@example.com
Preston Sales tel: 01772 696787 fax: 01772 311921 Newport Sales tel: 01633 283959 fax: 01633 275454 London Sales tel: 01322 628707 fax: 01322 698733 firstname.lastname@example.org THE STOCKLISTS April 2013
DARREN SPENDIFF M: 07791 890861 KENT email@example.com
RAYMOND SMITH M: 07816 217565 ESSEX firstname.lastname@example.org
DAREN STEDMAN M: 07816 217548 N, N W & E LONDON, HERTFORDSHIRE email@example.com
An R-Griffith Company
John Lanham Watts Carpets Ltd
Wool Loft House, Sandbeck Way, Wetherby. LS22 7DN Email: firstname.lastname@example.org Web: www.jlwcarpets.com Tel: 01937 588511 Fax: 01937 588557
John Lanham Watts Current Ranges Castle Howard Richmond Court Kirkham Abbey Bayton House Bedale Duchy Duncombe Park Raby Park Moortown Harrogate Velvet Wool Loft Velvet Wool Loft Weave Wool Loft Designer
4m 4m 4m 4m 4m 4m 3.66m 3.66m 3.66m 4m 4m & 5m 4m & 5m 4m & 5m
10 Row Axminster 10 Row Axminster 9 Row Axminster 9 Row Axminster 8 Row Axminster 8 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster Rolls Only Velvet 100+ Colours
Lakeland Tones Lakeland Charm Lakeland Heathers Naturally Herdwick Royal Coniston Royal Cumberland Royal Kendal
3.66m 3.66m 3.66m 3.66m 3.66m 3.66m 3.66m
8.5 Row Axminster 8.5 Row Axminster 8.5 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster 9.5 Row Axminster
Chunky Wool Loop Quality 80/20 Twist
Goodacre Current Ranges
John Lanham Watts carpets would be happy to submit a price for any bespoke carpet project. We can provide a completely bespoke Axminster in terms of any design and any colour from as little as 100 sqm. We are also happy to price for any hand tufted requirement. We can help you with design work and can prepare Kibby trials for your consumerâ€™s consideration. We also have stock of Moortown Contract Rated Axminster (pictured above) for where timing and budgets are constrained. Please contact us at email@example.com
REWARD VOUCHERS We are very happy to announce that we are reviving our popular voucher reward scheme for 6 months from the 1st March. Every time you sell any JLW or Goodacre Carpet cut you will earn 50p per sqm in a Love2reward voucher.These vouchers can be spent at most high street stores and can also be redeemed as M&S vouchers.The retailers include River Island,Toys R Us, Argos, H Samuel, BHS, Iceland, Wilkinson, Matalan, Halfords, Boots and over 70 others. Recipients can also swap their card funds for many more gift cards and vouchers, such as John Lewis, and M&S at Love2choose.co.uk. See the sales office or your JLW agent for details. Donâ€™t miss out!
Representation Yorkshire, Lincolnshire & Nottinghamshire Mr S Fletcher 07831 818989
Lancashire, Cheshire, Merseyside, Greater Manchester, Derbyshire and North Wales Mr A Powell 07540 112998 West Midlands, Leicestershire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys Mr S Campbell 07921 439419
Cleveland, Durham, Tyne & Wear, Northumberland & Cumbria Mr R Conway 07967 721529
Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire Peter Lawrence 07802 422810
South Wales, Avon & Gloucestershire Mr P Thomas 07850 934849
Kent, West Sussex, East Sussex, Surrey Tony Cook 07860 205377
Cornwall, Devon, Somerset, Dorset and Wiltshire Mr A Owen 07971 362087
Contract Sales Mr Gary Kendall 07802 661944
Norfolk, Suffolk, Essex, Cambridgeshire Mr J Hart 07889 264466
Northern Ireland Mr Matt Mckillen 07732 263678 Republic of Ireland Mr A M Dunne 00 353 872593060
et p r ca
on e r o m .jlw
at e t m si eb .co w s
Tel: +44 (0) 1562 754382 Fax: +44 (0) 1562 861 074 Sales: firstname.lastname@example.org Info: email@example.com www.masterweaver.co.uk
Introducing the UK’s newest weaver, now open in Kidderminster with high levels of stock for rapid delivery. Wilton Sandhurst
Modern carpets manufactured using traditional values
Sandhurst Range The Wilton Sandhurst range is woven with 24 beautiful and modern colours. This plain twist is a great choice for both domestic and commercial markets. • Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear
Contrast Range A cut and loop range weighing in at 47oz comes in 6 modern and exclusive colours. Unique contrast pattern provides this Wilton range with a vibrant and strong presence. • Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial
Honeycomb Range This cut and loop range features in 6 natural and warm colours. Made out of 100% new wool, the bee hive type of texture our Honeycomb range adds additional warmth. • Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial
Chequers Range A loop range weighing in at 35 oz and comes in 6 colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.
• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear
Marble Planet Range This range is made of 80% new wool and 20% nylon and is ideal for commercial and heavy domestic use. It features 8 strong and passionate colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Seascape Surf Range Our Wilton Seascape Surf range features 6 colours and is made out of 100% New Wool, ideal for commercial as well as domestic markets. • Wilton Cut Pile • 100% New Wool, 1246 g/m2 • 4m • Very HeavyWear/Medium Commercial
Baroque Cameo Range With the 10 strong commercial colours, the medallion pattern in combination with pindots makes this range ideal for ballrooms, function rooms and public areas.
• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial
Baroque Pindot Range The traditional pindot pattern makes this range ideal for hotel rooms and receptions.Weighing in at 40oz our Baroque Pindot range, this Axminster range has 10 strong commercial colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial
Trellis Range The range features 8 soft and natural colours which makes it extremely pleasant and warm. Made in 80% New Wool and 20% Nylon for the commercial market. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Tartan Range MasterWeaver AxminsterTartan range features 6 modern and vibrant colours, combining traditional Tartan design with modern and vibrant colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Axminster Marble Planet
MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England THE STOCKLISTS April 2013
Hot News from the Top Ram! The talk of 2013 will be carpets that look like wool, but aren’t! There is one problem, until now they simply don’t look like wool!!!! Only one fibre can emulate the greatness of wool, and that’s Perlana! Check out our Grandeur 40, bleach cleanable, solution dyed, stain and soil resistant fibre, that REALLY looks like wool. I can’t believe I’m saying this!!!!!!
TWISTS - STAIN RESIST
Ancona Cashmere 4&5M Country Treasure 4&5M Challenger Berber Gold Fields Hopscotch 2012 Houndstooth Tweed 4&5M Ivory Coast 2012 Lavenham 4&5M London Life 4&5M Long Melford 4&5M New Sahara 4&5M Promenade Rocca San Salvador 4&5M Shetland/Shetland Design 4&5M Silver State Sloane Square 4&5m
Atmosphere Briar Twist Clyde 2013 Clyde Stripes Dublin Heather Dublin Twist 2011 Fairfield Supreme 4&5M Grandeur 40 Heathertwist Design Heathertwist Supreme 4&5m Moorland Twist Pembridge Twist Portman Rhapsody Salt ‘n’ Pepa Stainfree Rugged Twist 4&5M Stain-Tex Twist 4&5M Startwist / Startwist Supreme 4&5M
SAXONY / SHAG PILE Endeavour Grand Slam Half Century New Century Saxon King Somerset 4&5M ‘Stay at Home’ Saxony Sweet Seduction 4&5M Tennessee
WILTON Parallel Lines GRAPHICS / CONTRACT GELS Arena Endurance VINYL / SMOOTH FLOORING Casino Royale Champion Eclipse 2012 - Part I Eclipse 2012 - Part II Mojo 2012 Supergrip II Thunderball Valu Grip+
TWISTS - WOOL
CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Bolero Explorer Hippo Mat Gala Grand Square Linea Magnum Mat Magnus Mat Rackcord 2012 Scorpio 2013 Supacord
Citation Twist Discovery 4&5M Eden Twist 40/50 4&5M Iconic Twist 40/50 4&5M Inspire Twist 30/40 Palace Twist 50/60 4&5M Paramount 30/40 4&5M Super Sixty 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M
VELOUR / VELVET Designers Dream
CARPET TILES Bedford Cord Capital Plus Heuga 727 Magnesium Neutron Positron Proton Quark Call now to receive a copy of our latest special price guide!
We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.
PALATIAL! That’s our latest masterpiece! Palace Twist is available in a 50oz (Blenheim) and 60oz (Buckingham) qualities and it is an amazing bit of carpet. Our unique double shearing facility means the finish is the finest you have ever seen , and our hand-picked colours will suit any installation, and any need. Whilst we’ve been bleating on about the benefits of ‘Perlana’ yarn (and there are many!), there is no substitute for ultimate quality and this is a truly classic piece of floorcovering!
Area Sales Executives Michael Younger London North 07881-502506
THE STOCKLISTS April 2013
James White London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508
Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379
Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507
Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845
Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: firstname.lastname@example.org Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.
CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE
Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, email@example.com, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, firstname.lastname@example.org, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, email@example.com, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, firstname.lastname@example.org, VICTORIA Castillion Celtic Heathers Crown Twist EasiCare - Full Collection Gaelic Heathers Imperial Velvet Natural Companions (Sisal, Chenille, Ridge) Options 288 Regal Twist Rustic Jewels LANO Bolero Campus X-treme Chiselhurst Fortuna Grandeur Heather Twist Design Heather Twist Supreme Pembridge Twist Sentinel Startwist Coll BALTA Casablanca Desert Twist Deluxe Fiesta High Flyers Highland Tweed Gala Cord-all options in stock Gala Edition Grand Slam Marrakesh Moorland Twist Nobility Rosemount Saxon King Shetland Shepherd Twist Stainsafe Favourite Super Wiltax Techno Tilehurst Twisty LUSOTUFO Celtic Horizon Mandaly Pavillion Velvet Safi Sintra Boucle Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony
CORMAR Apollo Berwick 40/50 Home Counties 42/50 Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Choice Primo Plus Sensation Sensation Feeling BROCKWAY Amore Stripe Collection Avanti Cavendish Cresta 40/Cresta 50 Jubilee Collection Orion/Orion Major Portland DOMO Briar Twist Cabaret Festival Twist Heather Twist Playground Saffron Saxony Scorpio IVC Classic Limestone Comfylux Extra Expressions Fantasy - New colours Fusion Isafe Apex Isafe One Master Grip Planet Precious Metals Presto Tile Styles Ultimate Design Ultimate Oak Ultimate Minerals Victoria ITC Belgravia Concerto Heritage Collection Palace TAPIBEL Cachet Melody Reeds Sysoltex Homested/Aran/Crofter
mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379
BEAULIEU carpets Athena Dublin Dublin Heathers Explorer Endurance Fashion/Gallery Grass Collection Heavy Tread Mars Motor Car Pronto Selections Sweet Homes Yucatan vinyls Celtic Stone - New Colours Chess Comfort Grip Grandioso Jazz Magnum Sherwood Oak Studio laminates Essentials (previously Casa) Cottage MOHAWK CARPETS Century Collection - Century - Half Century Freedom Gel Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendor Super Freedom MISCELLANEOUS BEST WOOL CARPETS Globe BIG VINYLS - FLEXIFLOOR Orotex - Ceylon Orotex - Matrix CAVALIER Celebrations Country Collection Hamlet Parish and Village C&H Homestyle LVT - planks and tiles LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations 50oz & 60oz PARAGON Toccarre Carpet Tiles
We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated March/April 2013. 28
THE STOCKLISTS April 2013
NEXT DAY DELIVERY
NEW PRICE GUIDE APRIL 2013
08454 341000 • ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) • 08454 342000
Did You Know?
STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots.
STS Goldline Stock Carpets Abbey Twist 30/40 Aston Twist Bernwood Design Bernwood Twist Bernwood Supreme Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 Cherwell Cord Classic Berber Twist Fairfield Creation Fairfield Supreme Harrier Felt Harrier Supreme Gel Orinoco II Ravensbury Twist 32/40/50 Scala Serenity Supersava Elite Supersava Heathers Supersava Stripe Valley Berber Twist Valley Classic Twist
Lano Stock Carpets Bolero Fairfield Creation Fairfield Supreme Grandeur 40 Heather Twist Design Heather Twist Supreme Pembridge Twist Portman Scala Scala Solutions Startwist Startwist Supreme
Edel Telenzo Hercules Lawrence Lima Puma
Cormar Stock Carpets Apollo Berwick 40/50 Forest Hills Living Naturals Malabar Textures Natural Berber Twist Oaklands 32/42/50 Primo Choice Primo Delight Primo Plus Primo Tweeds Primo Ultra Sensational Original Sensation New Feeling Town & Country
Balta Stock Carpets Gala Cord Stainsafe Shepherd Twist Marrakesh
Beauleu International Dublin Elite Dublin Heathers Ranger
THE STOCKLISTS April 2013
Fibre Bonded Ecocord Supacord Carpet Stock Tiles Alpha Line Ascot Beckenham Cheltenham Collection Clipper II Croydon Croydon Impact Heuga 727 (Interface) Keston Lafitte (Gradus) Latour (Gradus) Saturn Series Collection (Interface) Stock Underlays Blue Heaven Cirrus Cloud Nine Contract Cloud Nine Super Contract Cosi 8mm & 10mm Cumulus Durafit 500 Durafit 650 Xpress 8mm+10mm Goldtred Collection Heatflow Collection Nimbus Willow Green Roma Silver Lining Tredaire Elite Treadmore
REGIONAL MANAGER NORTHERN Rachel Sherwood 07801 762724
REGIONAL MANAGER SOUTHERN Dana Baldock 07801 762725
AREA MANAGERS NORTHERN Dave Lowman 07500 847758 North/East London, Beds, Bucks, Herts, Middlesex, Northants, Warwickshire, Wiltshire, Gloucestershire Phaedra Duncan 07738 329714 Berkshire, Oxfordshire Steve Osman 07919 128401 Essex, Cambs, Suffolk, Norfolk
AREA MANAGERS SOUTHERN Mirka Mihulcova 07500 847566 South/West London, W Sussex, Berks, Hants, Surrey Vicky Langley 07962 646847 Surrey, W Sussex, Hants, South/West London Paul Jeffery 07717 218024 South/East London, Kent, E Sussex
Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: email@example.com www.edeltelenzocarpets.co.uk Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF
PHIL HARTLEY JOINS US This month we welcome a new member of the team, our new chief executive. Phil Hartley will be well known to many of you, as he tells us he’s been in the trade since 1987 – for the past five years with Whitestone Weavers. Says Phil: “I have had a most enjoyable and successful few years at Whitestone and it was a difficult decision to move on, but the opportunity arose and it felt the right new challenge at the right moment. “I’ve long been an admirer of Edel Telenzo and appreciated the style of the business and the brand’s reputation. I’m looking forward to both protecting and building on that.” Lesley Inman, our operations manager says: “I’m delighted that Phil is joining us. He is very knowledgeable about our trade and well respected so I am certain he will be a welcome addition to the team.
Meet Phil at the Buying Group National Flooring Show Phil and the team will be at Cranmore Park on 15 May and are looking forward to meeting and greeting customers old and new - and sharing with you what’s new and coming through the pipeline.
Out with the old, in with the new! Inevitably, introducing new ranges means some old ones must make way and this year we’re saying a fond farewell to an old stalwart of 20 plus years – Nature Wool. Naturally, we’ve got a great replacement in our brand new Mayfair textured loop range in 100% New Zealand wool. Our sales team will be doing the rounds over the coming weeks, updating your tombolas and sample cards. Also going is Jubilee from the Mayfair massively successful Tube Collection of stripes – but we’ve got the bold new Hammersmith instead, plus the two new colourways for Mainline, Piccadilly and Bakerloo and the plain coordinate Centrepoint.
OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, Middlesex, Sussex, Kent John A Constable T: 01622 685397 M: 07836 734322 E: firstname.lastname@example.org Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: email@example.com Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: firstname.lastname@example.org Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934 E: email@example.com Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: firstname.lastname@example.org South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: email@example.com Lancashire, Cumbria & Isle of Man John Rostron M: 07973 733208 E: firstname.lastname@example.org East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: email@example.com West Midlands Paul Brewer T: 0121 4277117 M: 07798 745181 E: firstname.lastname@example.org Greater Manchester, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 E: email@example.com North East Rebecca Gibbons M: 07970 491215 E: firstname.lastname@example.org Scotland Tim Tindal T: 01436 671421 M: 07836 705620 E: email@example.com Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: firstname.lastname@example.org Northern Ireland Gary O’Boyle M: 07831 220675 E: email@example.com
YOUR HEAD OFFICE TEAM CONTACTS Operations Manager: Lesley Inman M: 07703 337989 E: firstname.lastname@example.org THE STOCKLISTS April 2013
Tel: +44 (0)845 644 9090 local call rate
Fax:+44 (0)845 644 9191 email@example.com www.hammercarpets.com
BESPOKE DESIGN CARPET FROM HAMMER CARPETS You may not have heard of them but Hammer Carpets in Denmark are the largest manufacturer of Colortec bespoke design carpets in the world. Colortec is a state of the art tufting machine that uses computer controlled technology to manufacture any design in a maximum of 8 colours. This tried and tested manufacturing method is up to 10 times faster than Axminster and exactly replicates the appearance, unlike a printed design carpet. If you would like more details of this type of carpet and to find out how competitive and easy to use it can be then please call your Sales Agent or our Sales office who will be happy to help. Below: Colortec bespoke carpets used in the cabins and suites onboard Cunardâ€™s flagship Queen Mary 2.
Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m
Supreme Boucle Our best selling level loop 100% Wool product available in
Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m
Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available
12 up to the minute colours in both 4m and 5m widths.
in 4m and 5m widths.
Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in
Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m
and 5m widths.
The Stone Fibre Collection Our unique flat woven quality in many
Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m
fashion styles and colours available in 4m and 5m widths.
and 5m widths.
Orlando A chunky loop quality with a thick latex backing for a luxurious feel.
Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.
OUR UK SALES TEAM Mr Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire. Mr Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset. Mr Gary Foster Tel: 07515 283872 East Anglia, Northamptonshire.
THE STOCKLISTS April 2013
Mr Martin Lees Tel: 07522 740954 North Wales, Lancashire, Yorkshire, Tyneside. Mr Derek Boyd Tel: 07940 320708 Scotland. Mr Lee Palmer Tel: 07774 101640 Channel Islands.
Mr Jonathan Gorman Tel: 07815 121660 Northern Ireland. Mr Mark Garbett Tel: 07840 664757 Bristol & the West Country. Mr Keith Stevens Tel: 07710 160166 Midlands & South Wales.
Please visit our website at www.hammercarpets.com for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team
Regional Wholesalersâ€™ Directory Your local service guide - see pages 14-16
Wholesalers: To list your wholesale business for a nominal monthly charge, telephone 01482 659396 or email firstname.lastname@example.org and weâ€™ll send you all the details.
THE STOCKLISTS April 2013
1 April 2013
Semi-commercial surfaces Popular residential cushion flooring manufacturer Avenue is set to branch out into the commercial arena with the brand new Titanium XT collection of semi-commercial surfaces.
Fresh and funky The eye-catching Funky Stripes collection of vibrant carpet from Balta Broadloom has been updated with three extra contemporary colourways that will liven up homes this spring and beyond.
With its high-impact linear design offering a trendy vibe, Funky Stripes is ideal for shoppers looking to inject a cheerful atmosphere into their homes. Available in 10 colourways, the carpet combines thick and thin stripes in a variety of shades for a striking modern feel that encourages coordination with other furnishings for a put-together and polished effect.
“Funky Stripes is a very popular design, and we have created three brand new colour options to make sure retailers can refresh their existing ranges and ensure they are offering updated styles in line with current trends,” comments Geert Vanden Bossche, marketing director, Balta. “In addition to magenta pink and tangerine colours, we have also added some appealing muted, earthy tones that will help to create stylish and sophisticated living rooms while still delivering the pizazz that the range is famous for.” Crafted from 100% StainSafe polypropylene and with five-year stain and wear warranties, Funky Stripes is bleach-cleanable for complete ease of maintenance and to ensure its vivid colours have long-lasting clarity. A tufted 1/8” cut pile, the carpet comes with Texflor textile felt backing to ensure extra underfoot comfort and is available in a four-metre width.
Aimed for both residential installations as well as small commercial applications that require light to general suitability, such as hotel bathrooms, assisted housing facilities and local retail outlets, Titanium XT is ideal for retailers looking to branch out into the contract market. With a total of 21 finishes and available in 2, 3 or 4 metre widths, customers can choose from contemporary stone-effect decors such as the concrete-look Samson in vivid blue and the mottled Techno, as well as more traditional wood plank designs such as Carmargue and Noblesse. Titanium XT also presents tile-inspired floors to allow for a truly comprehensive collection that provides the beauty of residential flooring styles along with the durability and performance characteristics that are associated with commercial rated flooring.
“Titanium XT combines inviting aesthetics with unbeatable performance and is a very welcome addition to the Avenue Floors product range,” comments Victoria Hemelaer, product manager, Avenue. “It is ideal for homeowners with busy, high-traffic homes as it provides never-seen-before resilience and peace of mind, and is also ideal for commercial locations that want to retain a homely vibe by using flooring styles that are very popular in the residential market. Titanium XT marks Avenue’s first foray into the world of contract flooring, and we hope that retailers will see the collection as an opportunity to not only offer a superior product to customers, but to also branch out into the wider marketplace.” Titanium XT is rated as suitable for class 32 commercial use and is supplied with a 10-year guarantee. With power backing for excellent impact resistance, floors in this collection ensure lasting good looks.
T 0800 032 3970
T +32 56 62 22 11 www.baltagroup.com
from The Stocklists
April 2013 33
Dunnottar delights Dunnottar Castle is the brand new addition to the Crown Floors collection that is presented on a dedicated lectern set to roll out in retail outlets nationwide. Available in a timeless colour palette of 10 calming shades that include tranquil Blue Willow, grey English Cloud and warm Gold Dust, Dunnottar Castle is sure to have widespread appeal. Crafted from practical 100% bleach-cleanable polypropylene, its good looks are easy to maintain to ensure lasting charm.
Suitable for many areas of the home, including living rooms, bedrooms and even dining rooms, Dunnottar Castle has a pile weight of 2,990gr/m2 to ensure luxurious softness and comfort underfoot. This carpet is also protected by 15-year wear and stain warranties, making it ideal for busy rooms that can be prone to spillages.
“Dunnottar Castle combines a beautifully soft texture with outstanding performance benefits, so it is perfect for busy homes,” comments James Caldwell, UK sales coordinator, Crown Floors. “Available on its own dedicated lectern and with large samples measuring 17.5 by 22 inches, it is certainly a very welcome addition to the collection and is the perfect accompaniment to the existing large Crown Floors wall unit but also works very well on its own.”
Available in a four-metre width, the Dunnottar Castle lectern compliments current in-store wall stands and is finished in Crown Floors’ famous royal blue colour for complete coordination. The new lectern and the larger wall unit are available to order from Crown Floors agents up and down the country.
T 0800 0773301
Dirty business Allowing retailers to offer homeowners a great value, convenient solution for preventing the damage caused by excess moisture and dirt from outside, the Absorb-A-Mat entrance matting collection from Floorwise will trap dirt and moisture at the door to ensure lasting protection for residential homes.
Available in a choice of two mat sizes, 40 x 60cm and 50 x 80cm to suit both large and small entrance areas, Absorb-A-Mat is made from 100% cotton with a closed vinyl backing that prevents water from seeping through. Ideal for heavy traffic doorway entrances in homes, Absorb-A-Mat will provide ultimate peace of mind against premature wear or damage. In a range of six discreet colours, including blue, red and muted brown, grey, beige and anthracite, Absorb-A-Mat will blend in with existing design schemes to ensure a seamless look.
“Absorb-A-Mat is an ideal entrance mat for all commercial projects thanks to its dirt and moisture trapping capabilities,” comments Richard Bailey, managing director, Floorwise. “With a handy anti-slip backing, it can be left loose-laid, and is machine washable at 30 degrees centigrade for complete convenience and to ensure lasting performance. It’s time for retailers to take advantage of the unpredictability of the weather and present their customers with an easy take-home solution that will protect their homes.”
T 01509 673974
Appy stain removal After months of development and fine-tuning, the WoolSafe Organisation is set to launch its unique Stain Guide App. Designed especially for carpet owners, housekeepers, facilities managers and building maintenance managers, the app is set to become an essential tool across the board and proves WoolSafe’s commitment to finding new and innovative ways of sharing its knowledge and staying at the leading edge of the carpet care industry.
Soon available to download from the App Store, the new WoolSafe app will advise on the correct methods of stain removal to make the cleaning process easier, more efficient and above all, effective. The user simply chooses from a wide range of common stains, and then follows the step by step instructions. If the stain is old and set-in or removal is unsuccessful, the app recommends contacting a WoolSafe Approved Service Provider. These are professional carpet cleaning companies from around the world employing Fibre Care Specialists who have undergone WoolSafe training. All WoolSafe Service Providers are handily displayed on a map within the App showing those that are nearest to the user. The App also lists WoolSafe approved consumer products to allow users to quickly identify, locate and purchase the right cleaning solutions for the job. As Steve Bakker, marketing manager of the WoolSafe Organisation, explains, “With easy to follow instructions for the cleanup of some of the most widespread carpet stains I predict that the WoolSafe Stain Guide App will become an invaluable tool for aiding carpet owners and those responsible for carpet care. The App provides a one-stop solution with access to independent advice, approved products suitable for all carpet fibres and WoolSafe approved carpet cleaners you can trust.”
T 01943 850 817 34 April 2013
Going soft on style The brand new Corona carpet from Lano combines a luxuriously soft texture with exceptional performance characteristics to provide retailers with an essential carpet style that will have widespread appeal.
Crafted from 100% solution-dyed Lanoset polypropylene, Corona is available in Lano’s popular Easy Care collection and comes in a colour palette of 10 beautiful natural shades that have lasting colour clarity. Warm neutrals and earthy beiges such as Rum and Bamboo Mat sit alongside deep brown Tulipwood and Leather and contrast with the soft cream tones of Pearl and Magnolia for an inviting collection that will harmonise with all interior schemes.
With a sumptuous 3/16” shag pile construction and a pile height of 11mm to provide the utmost in underfoot comfort, Corona has a pile weight of 1,360g/m2 (40oz/m2) for a truly lavish handle. Combining these sumptuous qualities with incredible durability, Corona is suitable for class 23 heavy domestic use, making it the ideal partner for all areas of the home from bedrooms and living rooms to demanding hallways.
“Corona is an all-round carpet style that combines a true feeling of luxury with outstanding practicality,” explains Birger Karlsson, UK & Ireland sales manager, Lano Carpets. “Homeowners are increasingly looking for products that deliver exceptional value as well as superb performance, and Corona is the perfect solution for retailers looking to fulfil this growing demand. Available in both four and five metre widths to help reduce wastage, and in a very carefully selected muted colour range, this is a high-quality carpet that will become an absolute staple on the shop floor.”
T 00800 5266 5266
Step ahead for NICF The Quick-Step Academy for Excellence in Flooring has partnered with the National Institute of Carpet and Floorlayers (NICF) to offer all Master Installers a year’s free membership to the industrywide body.
Safe and smart The stunning isafe apex safety flooring collection from itec contract floors is set to transform commercial spaces with a collection of stunning natural designs, ranging from classic oak through to delicate nuances of contemporary grey woods, a take on bamboo and the veins and patina of stone.
As part of a new generation of advanced safety flooring, with 36+ low slip potential performance in wet and dry conditions under BS 797-2:2002, isafe apex is ideal for busy offices, schools, colleges, public spaces and residential care locations. In fact, isafe apex can be used anywhere that requires stylish flooring with the health and safety benefits of slip restraint. Importantly isafe is also easy to maintain, thanks to Hyperguard+ PUR technology, answering many of the criticisms previously laid at the door of safety flooring. “isafe safety flooring has been developed to meet the needs of commercial installations and this includes being attractive and easy to look after,” explains Jason Barrett, national sales manager, itec contract floors. “
With a total of 15 different decors, including the stunning volcanic grey and seashell beige stone effects, all floors in the collection are available in 2 and 4m widths and are suitable for use in Class 34 and Class 43 environments, providing long-term performance in even the most arduous environments. And it’s fast and easy to fit with compatibility with Invisiweld cold welding for a near invisible join.
T 00 32 5665 3211 36 April 2013
Formed in 1979, the NICF is active in promoting the flooring industry and is recognised by many end users as a reputable source of highly experienced and professional flooring installers. Quick-Step Master Installers can now benefit from the advantages of NICF membership and will be listed on the NICF website as well as this additional accreditation also being recognised on the QuickStep website. The partnership helps to strengthen the rising status of Quick-Step Master Installers as among the most professional in the entire flooring industry.
“We are delighted to welcome Master Installers to the NICF family,” comments Ian James, president, NICF. “We have been watching closely the progress made by Quick-Step Academy and believe it to be a benchmark of professionalism and training, sharing much in common with our own efforts here at the NICF. We are confident that Master Installers will be a positive addition to our activities here at the NICF and look forward to their contributions.” The NICF will bring Quick-Step Master Installers a dedicated technical advice line, a business support helpline in conjunction with Croner Consulting, the use of the widely recognised NICF logo and regular newsletters, as well as discounts on FITA training courses.
“Being a part of the NICF is another great benefit on offer to our Master Installers,” enthuses Darren Robinson, training and development manager, Quick-Step Academy. “The industry body is well recognised by both residential and commercial end users and just helps to reaffirm that by choosing a Master Installer, they are selecting from among the best the flooring industry has to offer.”
Three-strip wonder With its sophisticated look and great value, Florence Euro Oak Nature 3 Strip Lacquered flooring has a top customer rating and is the bestselling engineered flooring style available from UK Flooring Direct.
Delivering an elegant aesthetic ideal for creating timeless interior schemes, Florence Euro Oak Nature planks feature an intricate overlapping three-strip pattern that combines with the natural grain markings of oak to create depth and interest on the floor. Finished with a subtle satin lacquer, this floor also offers extra protection against dirt for enhanced good looks.
Ideal for most areas of the home, including kitchens, living rooms, bedrooms and hallways, this flooring provides extra stability thanks to its three-ply construction. A real oak surface layer sits atop a pine core and a spruce base layer to ensure lasting durability that is guaranteed for 25 years.
“Cost-effective, visually appealing and crafted from high quality European wood – there is nothing not to like about these beautiful Florence oak three-strip planks, and this is reflected in the fantastic 4 ½ out of 5 rating that our customers have given them,” comments Josh Ashby, product manager, UK Flooring Direct. “Easy to fit for enthusiastic DIYers and capable of withstanding heavy footfall, this flooring is an ideal way for savvy online shoppers to update their homes this spring.”
T 0844 327 0000 www.ukflooringdirect.co.uk
Give it some gypsum F. Ball and Co. Ltd., has launched Stopgap 1100 Gypsum, a self-levelling smoothing underlayment designed specifically for application over calcium sulphate based screeds, such as anhydrite.
The formulation of this new underlayment is calcium sulphate based to ensure compatibility with this type of subfloor screeds, and provides a smooth and level surface prior to the installation of new floorcoverings.
As well as providing a specialist solution for the levelling of suitable prepared calcium sulphate screeds, Stopgap 1100 can also be used over a wide range of other surfaces, including Stopgap waterproof surface membranes, concrete and sand/cement screeds.
Stopgap 1100 is the latest addition to F. Ball’s high performance range of Stopgap floor smoothing underlayments and is a water-mix smoothing underlayment, with excellent self-levelling properties to help contractors achieve an optimum finish. It also has a low odour and protein-free formula that allows it to be used in clinical and biologically sensitive areas such as hospitals.
Stopgap 1100 Gypsum is supplied in 22kg bags that will cover of 5.0m2 at a thickness of 2-3mm. At this thickness the product will be ready to receive textile floorcoverings after 24 hours and resilient floorcoverings after 48 hours. The application thickness ranges from 2 to 10mm, but where greater depths are required, the product can be filled with Stopgap Graded Aggregate and applied at a thickness of up to 50mm.
T 01583 361 633
Getting in trim The addition of Premier Trims to the Stairrods portfolio is being well supported by the trade - Stairrods having been working on this range for almost 3 years and took advice from the very start from experienced carpet fitters.
The introduction of the DoubleZ was the first idea that looked obvious, as it cuts down inventory by 50%, used as a Double or a Z bar. The DoubleZ also allows the fitter to 'naplock' which is impossible with solid brass trims currently available on the market today. Premier Trims are available in 9 finishes and 4 profiles (DoubleZ, Cover, Single, Square) and 90cm and 270cm lengths. So with this many options it was impossible to ask retailers and contractors or even some wholesalers to take stock. So now Stairrods offer an 'any combination' option - any length, any colour, any profile with a minimum order of just 3 trims...or less for a small carriage charge and with no split box charges.
For wholesalers, Stairrods has introduced a double corrugated container, with a top box of 5 compartments for actual stock and the bottom box (making a hexagonal) empty with a further 5 compartments to allow easy splitting in full labelled packs.
T 01207 591176 www.stairrods.co.uk 38 April 2013
Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK Tel: +44 1827 831424 email@example.com www.kingsmeadcarpets.co.uk from The Stocklists
April 2013 39
Donating for development A family living in one of the world’s most deprived countries will have a home of their own, thanks to one of the UK’s leading suppliers of floorcoverings to the new-build sector.
Designer Contracts has donated money via housing charity Habitat for Humanity – amounting to the average price of all the materials and labour needed to build a family home in a developing country.
Said Peter Kelsey, md at Designer Contracts: “It’s a great opportunity to help people help themselves. We wanted to get involved because such a small amount of money can really make a difference. I want to encourage more people to get involved and pledge their support.”
The charity works in 70 of the world’s most deprived countries, and partners up with construction companies and suppliers via the HOPE Builders campaign, which encourages those in the industry to raise as many multiples of £1,235 as possible – the amount needed to build each home.
Said Gina Parle, representative of Habitat for Humanity: “It’s a manageable figure that allows smaller associations like schools and small businesses to fundraise too, and we hope to encourage as many people as possible to get on board with us. “By helping families to build safe, decent homes we can really help them to escape the poverty cycle irreversibly and forever.”
Habitat for Humanity was originally formed in 1976 and since its launch has helped more than 3 million people in over 70 countries, including the UK and Northern Ireland. Designer Contracts has fully staffed offices and warehousing in 12 regions across the UK. As well as flooring, the company supply curtains, blinds, furniture and lighting packs to the new-build industry and has a full show-home interior design service.
T 01295 264 240.
Get shirty Manufacturer of sealants, adhesives and other building chemicals, Bond It has shown a commitment to being an ethical and socially responsible business on a global scale. The company - which recently announced it is a shirt sponsor of the Huddersfield Giants Super League rugby team for the 2013 season – has just staged a charity initiative to collect old and unwanted rugby shirts for donation to children in Papua New Guinea (PNG).
David Moore, Managing Director at the business explains: “Papua New Guinea is a country where there is extreme poverty and where around one third of the population lives on less than $1.25 per day. It’s also a nation that’s obsessed with rugby league and that’s given rise to its fair share of world-class, world renowned stars. ”One of these legends, Stanley Gene, has teamed up with Bond It to help organise the shirt donation. Named after its founder, a former PNG international and ex-Huddersfield Giants player, The Stanley Gene Foundation aims to give young Papua New Guineans the tools they need to create a better future for themselves. Under the scheme, Bond It offered anyone donating an old Huddersfield Giants shirt £10 off the price of a new season Huddersfield Giants home shirt. Some 500 shirts were traded in under the amnesty and will now be sent to Papua New Guinea for distribution by the Stanley Gene Foundation.
Agents of the Crown The Crown Floors team has expanded with several new sales agent appointments in recent months to ensure that the brand has complete coverage nationwide and continues to deliver exceptional service to existing retailers. Jackie Jeffrey and Rory Dench will be covering the whole of mainland Scotland, adding Crown Floors to their existing portfolio of both commercial and residential flooring manufacturers. Mark Viner, who joined the Crown Floors in November 2012 and has over 20 years of experience in the industry, is now responsible for the East Midlands, and Steve Kotobejko has expanded his area from Yorkshire and Humberside to include the North East of England.
“It has been a great pleasure to welcome Jackie, Rory and Mark to the Crown Floors team in recent months, and these recent appointments mark an exciting time for the company,” comments James Caldwell, UK Sales Coordinator, Crown Floors. “Having the new team fully on board has allowed us to expand the Crown Floors offering into all areas of the UK as well as continue to focus our efforts on developing relationships with existing retailers.”
The Crown Floors sales team covers the whole of the UK, with David Bowman in the South East; Brendon Hart the South West; James Thomas in South Wales, Wes & Roy Baulk the West Midlands, Mark Viner the East Midlands, A&A North Wales and the North West, Steve Korobejko the North East and Jackie Jeffrey and Rory Dench Scotland.
T 0800 0773301
40 April 2013
Voice of the Trade Glenn Harding
Controller, Flooring One
Are retailers right to worry about losing their independence? Not at all. Being an independent retailer is their greatest strength, the personal service and flexibility that they can give. Why would we as a buying group want to take that away? Our role is to make available to our members a compendium of flooring services from which they can pick and choose those elements that work best for their business. We are here to help them to be more profitable not damage their greatest asset. Are you surprised how many retailers are not members? Yes, I do find it surprising that more retailers have not joined a buying group.
Is there a lack of understanding of how buying groups work generally in the flooring industry? Yes again. If a specialist flooring independent is to trade at healthy profit margins and compete against the multiples they can do it far more effectively as part of a buying group than as an individual. As discussed earlier I believe there is a fear amongst many of the retailers that would highly benefit from being part of a buying group of losing their independence.
Apart from the price discounts/margin advantages, what do you think retailers value most about buying groups. Apart from being able to make more profit (that word again!) I believe it would be the knowledge that they have a friend to call upon to help, advise, challenge and support them throughout each year. A friend with your best interests at heart!
“Our role is to make available to our members a compendium of flooring services from which they can pick and choose those elements that work best for their business.”
42 April 2013
How important are own-label branding and exclusive ranges to retailers these days? In my experience it has become very important. In the past 2 years we have had more members requesting access to the own branding collection than in the previous 12 years that I have been at AIS/Flooring One. Usually they have had a challenging period of trade when they have lost orders to other independents working with manufacturer labels at lower margins or the internet. It is a way of protecting margin! Do manufacturers regard buying groups as a force for good or a necessary evil? I’d like to think that they see us as a force for good, another means of communication to many independent retailers about their products, displays, marketing activity etc. With many sales forces declining or under pressure to get roll sales all of the buying groups can get key flooring messages to their many members that reps have limited time to deliver.
What’s the biggest advantage of being in a buying group? I think the biggest advantage is the power that comes from ‘Strength in Numbers’, the opportunity for an individual and smaller retail business to get access to services and the buying power of a larger association.
Can groups get in the way of long-established supplier relationships? I don’t see why they should; after all we all have the same objective of selling more carpets or underlay, laminate etc. Certainly at times differences of opinion can arise as to how that relationship should operate but I would like to think that buying groups can add benefit to the supplier and retailer not hinder a long established rapport.
Why is it worth a day away from the business to visit the Buying Groups National Flooring Show? I can understand the pressures and daily demands of running a business but it is only one day in the year and I would counter with ‘can you afford not to’! It is a chance to meet with over 60 suppliers covering all aspects of floorcoverings. It is a chance to get fresh ideas, see new displays, ranges, marketing suggestions, and exchange notes with colleagues and friends in the trade. Maybe I have been fortunate but I have always come back from trade shows that I have visited feeling re-charged, lifted by new thoughts and ideas, ready for the next challenge! What are likely to be the next developments in the buying group sector? In recent years all of the buying group heads have got a lot closer through working together at meetings of organisations such as the Carpet Foundation, the Campaign for Wool and of course planning the annual BGNFS. It seems natural that this trend should continue to the benefit all of our members.
from The Stocklists
April 2013 43
Headlam figures it out Top UK’s floors distributor Headlam Group posted a healthy 3.2% rise in pre-tax profits in their year-end figures to December 2012 – but warned of a disappointing start to 2013.
The Group reported £28.5m pre-tax profits on a turnover up 2.8% to £586m and increased their dividend to shareholders by 4.9%. The figures were reported as “good progress in very challenging market conditions” by the company, but they noted that trading challenges were “far more acute” in continental markets than in the UK.
Chief Executive Tony Brewer commented: “The continued challenging market conditions combined with unfavourable weather has culminated in a slightly disappointing start to 2013. Notwithstanding this, the board are confident that the operating strategy and group structure will enable the business to continue to deliver progress in its respective markets over the longer term.” Headlam’s trading statement revealed some interesting annual statistics about the UK and European business: • • • • • •
2,855 product launches during the year 2012 625,114 point of sale items in position 515,339 rep visits to customers 3.97m orders – up from 3.88m in 2011 44,086 active accounts (up from 43,347) 69% residential sales vs. 31% commercial
The Group highlighted the success of its LifeStyle brand and announced its intention to increase the number of its service centres. The impact of the iPad was singled out as a contributor to its performance in both helping sales reps and in improving logistics.
At the end of March, Headlam was expected to complete the acquisition of Hall’s Flooring, a well-known distributor in North London which has annual turnover of over £8m.
“The mood remains positive. Axminster is still making carpet and we are still making deliveries,” says Steve Upperton
Optimism at Axminster Axminster is optimistic that its fight for a future will deliver a deal that will see manufacturing continue at the Devon factory – and they have thanked customers for their strong support which they say is critical for survival. Steve Upperton, Sales Director, told The Stocklists: “There is good cause for optimism and I am hopeful there will be some deal. We are talking to a number of interested parties and these are all companies who are interesting in continuing to manufacture carpet. “I think this will happen soon. It needs to happen soon,” he said.
“Over the last year, trading has been broadly positive and for most of 2012 we were about on target although the final quarter was slow. The quality market has held up OK but the company has faced some financial headwinds which have led to the difficulties.” “We have been trying to keep everybody in the loop as much as possible and the mood remains positive. Axminster is still making carpet and we are still making deliveries.” The company has appealed to retailers to back the future of Axminster. “The management wish to extend their thanks to customers for their outstanding loyalty and we have been humbled by the number of calls and letters of support,” said Axminster director Joshua Dutfield.
“We would appeal to customers for their continued support during this uncertain period by asking them to maintain Axminster product displays and continuing to place orders in the normal way. We see this as being critical to achieve a positive future.” Workers and residents of Axminster staged a ‘day of action’ to support the company last month.
Administrators were appointed on March 5 and more than 300 of the 400 staff were laid off.
Axminster director Joshua Dutfield, commented: “Trading has been difficult and although it saddens the Board to make the decision to enter administration it could not be avoided. The management have been working with key suppliers, creditors and lenders to resolve the Company's financial difficulties. We are now committed to working with the Administrators to assess all viable options for the future of the business.”
44 April 2013
The British Wool column
Wool House opens its doors and welcomes a flock of thousands The Campaign for Wool hosted its biggest showcase yet in March with a seventeen room event held in the heart of London in the stunning West Wing at Somerset House.
Wool House entrance lobby with feature carpet designed by Arabella McNie, made by Alternative Flooring.
Wool House opened its doors to a keen and enthusiastic audience who came to see the way that wool can transform a space and make it more beautiful and more comfortable. Each room was designed by a leading interior designer, all of which took a different room and a different theme. This led to a diverse and even enchanting journey through the creative potential of wool. From the moment that visitors stepped through the door, wool wowed. Entering the enormous lobby of the West Wing, they were treated not just to a visual treat but a highly comfortable one. Watching people step on to the soft underfoot carpet which mirrored a black and white tiled hallway, they started to voice the fabulous feel of the wool underfoot. Alternative Flooring provided the carpet that showed how the right kind of pattern really works.
Each space is designed to reflect a style and the properties of the fibre, so from textured and crunchy through to silky and luxurious, wool shows its true versatility to transform itself and the room.
Soft style leads the way
Naturally, wool flooring is a key part of the Wool House story – 70 per cent of British Wool will be used in carpet and rugs and so showing this within the rooms was an important part of the event’s Curator Arabella McNie’s brief. Gorgeous plush rugs and chunky loop piles sat alongside stunning fabrics but perhaps the highlight was the amazing 100ft long runner which was called ‘United Colours of Carpet’ (below). Created to reflect the importance of wool to the carpet industry and the carpet industry to wool. Designed as a vividly multi-coloured and pixelated geometric design named ‘Infinity’ by Spanish designer Cristian Zuzunaga and made by Brintons, it looked hugely impressive running through the centre of the seventeen room exhibition.
The United Colours of Carpet runner designed by Zuzunaga, made by Brintons.
The Roger Oates runner showed the fabulous style of flatweave.
Another stunning carpet was in the Study designed by Ashley Hicks who asked Alternative Flooring to make a fabulous red, grey and white geometric design. “It really lifted the space and gave an indication as to how pattern on the floor can work in a small space,” explained Bridgette Kelly, Event Director. The fabulous blue runner by Roger Oates (above) saw the ever popular flatweave style in a striking setting, “Runners really showed their strength in Wool House and the Roger Oates runner lent a certain understated simplicity to the short hallway whilst being endlessly practical for footfall,” she said.
Quiet comfort won the day
Another amazing feature of the carpets was the way that they transformed the sound in the vast space and gave the 5m high ceilinged rooms a different feel as it cushioned echo and provided a calmer environment. “Many people who knew the space as a blank canvas exhibition space with hard floorboards and no furnishings, commented on the way that the wool changed it completely,” said Bridgette Kelly. “Many were absolutely amazed by the effect it had on making it less noisy and they commented on the genuine effect of comfort it induced not just underfoot but overall.” It is well known that wool is used to absorb sound and in fact a vivid coloured room featured a hard floor with felted 3-D wall panels and this room too suffered no echo and felt very calm.
The wow factor of wool
Thousands came through the doors and the twelve days of Wool attracted all ages and many people returned several times to see the room sets and also the fashion and craft rooms. A magazine style app for tablets provided an easy access information tool which will soon be available to the industry and the public. The Stocklists was among the visitors to Wool House - see our special photo report on pages 54-57...
from The Stocklists
April 2013 45
Invisible earnings Since its launch in October of 2012, Invisiweld has been rapidly adopted by contractors and installers looking for a fast, clean and easy way to install Itec resilient flooring. With huge demand for training on cold welding, Itec has worked with the Contract Flooring Association (CFA) and training body FITA to create a purpose-built course on commercial resilient sheet installation using the Invisiweld method.
The course provides a unique opportunity for attendees to understand how Invisiweld allows the original design intent of the floor to remain, while providing a more forgiving joining technique. With real and significant time saving benefits, the course also highlights how Invisiweld can provide reduced installation costs and provide a stronger join than with traditional methods.
“The Invisiweld training course is a fantastic opportunity to discover the speed and ease of Inivisweld and I would recommend it to anybody looking to work smarter and faster,” commented Scott Richardson of Richardson Flooring.
The training courses took place at the centrally located FITA Training Centre in Loughborough throughout the last half of 2012, with more being provided in 2013 along with a steady rollout of demonstrations at trade events across the country. The next course will be run on 25th April at FITA Loughborough.
T 00 32 5665 3211
Fit for golf The 57th Kidderminster Carpet Manufacturers National Golf Tournament in aid of the Furnishing Industry Trust and Macmillan Cancer Support, kindly sponsored yet again by Georgian Carpets, takes place at Kidderminster Golf Club on May 21st and 22nd.
Eco contractors Flooring contractors have an important influence in the market where floorcoverings are not specified in just under half of all contract situations, delegates at a Carpet Recycling UK seminar heard.
Given that only 56% of carpet and 55% of resilient floorcoverings are specified, flooring contractors provide significant input in the selection process where there is no specification and they need to be more involved, according to Robert Palmer of Palmer Market Research.
The two day event costs £80 for both days, or £50 for the Tuesday and £35 for Wednesday only. Dinner on Tuesday evening is £30. On both days complimentary coffee and a bacon roll will be provided on arrival before play. Day One is a four ball team event and Day Two a two ball team event.
FIT, the UK carpet industry’s charity is solely reliant on donations from companies and individuals and this event is its second largest individual fund raising activity. This year’s Chairman, Shaun Lewis of Victoria Carpets, said:” Once again we are indebted to Georgian Carpets for their continued generous support and we are tremendously grateful to them. In these challenging times it is more important than ever that we remember those less fortunate than our good selves and I hope the industry will continue to support this event which is such a valuable source of income for the Furnishing Industry Trust and, of course, Macmillan Cancer Support.”
Presenting findings from his recent Contract Floorcovering Study at Ecobuild 2013, Robert said that environmental issues appear to be becoming more important. Specifiers noted that in around 40% of projects, environmental issues were of either the most or second most important consideration, up from 22% two years ago. The 2012 study also showed that 85% of all specifiers use flooring contractors as a source of information when choosing a floorcovering.
“This suggests that flooring contractors have emerged as ‘trailblazers’ and can play a key role in helping to change attitudes to sustainability in specifying flooring; for example in using the latest resource-efficient products or carpet tile re-use for new and refurbishment projects,” he said. “In turn, their guidance may also potentially influence positive decisions on end-of-life flooring materials too.”
If you are interested in playing, please contact Shaun Lewis at Victoria Carpets.
T 01562 749 300
46 April 2013
CRUK, the industry-backed association for waste carpet reuse and recycling, attracted more than 120 enquiries from its information-packed seminar programme and stand at the London Excel Show in March, which showcased sustainable practices in waste carpet recycling, new flooring manufacture and specification.
Current developments in carpet recycling and how carpet materials can be used as a valuable new resource for innovative products and high-end applications attracted interest from a broad cross-section of design, specification and construction professionals.
T 0161 440 8325
from The Stocklists
April 2013 47
48 April 2013
Effective POS is essential in a crowded, competitive market so we’ve selected some of the best displays for retailers to help drive your business in 2013.
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Manufacturers deploy their forces in the battle of the High Street Retail floor space is precious territory in the battle for consumer spend and in the war of attrition that has become the UK High Street since the recession, manufacturers have been deploying their forces with great care. Two tactics have emerged. Substantial, coherent display systems that work across a large section of the store to form a defined area versus the small modular units that retailers can move around for greatest effect.
What works best depends on the store. Some choose to go for the designer, interiors look and a number of leading manufacturers have responded with the store-within-a-store concept for their brands.
POS expert Andrew Fry of T&E Display Systems commented: “There is a lot of choice out there and it is relatively easy for retailers to achieve any flavour of store that they think works for their customers.
“Retailers have very different needs. Some prefer the coordinated look while others are more product-led and like a mix to make sure there appears to be lots of choice from many different brands. To some extent it depends how aggressive you want your sales environment to be,“ he says.
“The good thing is that the main players continue to show their commitment to independent retailers by investing in POS for them, even though the climate is so tough for everyone in the sector,” says Andrew.
Quality has been an issue and retailers are increasingly critical of systems that look good at first but are not built to last and show wear within the first year or so causing appearance and maintenance issues.
New technology continues to gain ground. On-board video – though irritating many store owners – is increasingly popular, although the allto-common dead screens that have not been plugged in have a negative impact on the overall store presentation.
One of the greatest improvements is in lighting with LED systems allowing more creative effects. The price of the technology has fallen quickly in the last year and the greater use provides retailers with reliable, safer lighting systems with very low maintenance.
“There is a lot of competition for your floor space so you can afford to be choosy,” says Andrew. “Make sure that your selection reflects your style of business and keep on top of what’s available to make your store look fresh and modern.”
“There is a lot of choice out there and it is relatively easy for retailers to achieve any flavour of store that they think works for their customers.” from The Stocklists
April 2013 49
Ten tips for top-selling stores 1. Ensure a large mix of standard and niche products to reassure consumers they have plenty to choose from – even if they ultimately go for something safe.
6. Create different areas for different product types so that consumers are not confused by too much on offer in the same place.
2. Mix more expensive items with cheaper products so that the opportunity to trade up is always there – don’t place the high end products on their own or in an increasing price layout where they can be disregarded by customers.
7. Avoid an ‘industrial’ environment – too many stores are sheds with industrial roofs, lighting and ventilation on show. Use suspended ceilings, black paint and screens to hide the worst parts – the buying environment should be as domestic as possible.
3. Use your window – too often this is a neglected area but a good display reassures consumers that you’re a smart retailer. 4. Use your floor! Have the most popular of your higher margin products laid in sections of your floor. Consumers like to buy what they can see in a larger sample. 5. Keep literature racks full – empty displays look tired and complacent and consumers like to have material to take away – and you can clip your business card to it.
8. Use soft furnishing, furniture items and flowers around the flooring displays to create a homely environment. 9. Avoid empty racks, dead bulbs and dark video screens. 10. Be careful about locating roll stock – very often it has a prominent position and lures consumers past the higher margin material. Consumers not only know it’s cheaper but the large area helps them visualise it in their own home which is more challenging with small samples.
Mohawk’s new Ultimate SmartStrand features 16 qualities of high-performance and luxurious carpet styles crafted from SmartStrand fibre collections, offering retailers an impressive choice of designs on one wall unit. The new display includes a range of carpets containing the latest supremely soft incarnation of SmartStrand fibre, SmartStrand Silk. Temptingly touchable, this range offers plush underfoot comfort and has been designed to appeal to homeowners who desire carpets that have both innate resilience and a sense of complete luxury. Also housed on this visually striking unit is Mohawk’s comprehensive Ultimate Collection, comprising 6 qualities; Super Freedom, Freedom, Splendour, Liberty, Independence and Carnival. Combining quality with an array of colours and carpet widths, this collection alone provides the customer with an amazing choice of 174 different options to suit any room. T 01282 606992 www.mohawkinternational.com
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50 April 2013
Point-of-sale and merchandising
Cavalier Carpets It’s all about catching the eye!, and few manufacturers point of sale range does it better than the stunning Cavalier display system. Choose from ‘Slim-line’ wall units, 500mm wide modules with up to twelve different carpet cassettes and stylish low voltage lighting. Also in the range are contemporary lecterns and now a matching single ‘design a drum’ tombola where you can choose any combination of 100 samples from over 300 product options. T 01254 268000 www.cavaliercarpets.co.uk
Crown Dunnottar Castle, the latest addition to the Crown Floors collection, is presented on a dedicated lectern, providing retailers and homeowners alike with a collection of beautiful carpets on one easy to use in-store touch point. Available in a timeless colour palette of 10 calming shades made from practical 100% bleach-cleanable polypropylene, Dunnottar Castle is the only collection from the Crown Floors to have its own point of sale, offering retailers the opportunity to maximise space and offer shop floor prominence to entice consumers. Available in a four-metre width, the Dunnottar Castle lectern compliments current in-store wall stands and finished in Crown Floors’ famous royal blue colour for complete coordination. The new lectern and the larger wall unit are available to order from Crown Floors agents up and down the country. T 0800 0773301 www.crownfloors.co.uk
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April 2013 51
Whitestone Weavers With several new ranges for 2013, Whitestone Weavers has designed a stand that enables easier browsing. Lower than standard POS displays, the Whitestone stand features steps up to a lectern; a cassette containing all colourways; and swatches underneath. This means retailers can better support purchasing decisions with such an extensive sample set to hand specially built with women in mind. “It’s all very well arming your customers with the most imposing stand possible but bulky tall designs aren’t necessarily conducive to consumer product selection,” said Whitestone Weavers’ Managing Director, Steve Byrne.
Regency Carpets are set for a stunning start to the Spring buying season when they unveil their eagerly awaited addition to the Carefree Carpets collection later this month. Neil Valentine of distributors Furlong commented: “People in the industry have been wondering what we’ve been up to in the last few months. They are about to find out - and I guarantee no-one will be disappointed!” See next month’s magazine for the great unveiling! T 01772 696787 www.regencycarefree.co.uk
“We’re confident the revised design showcases our new ranges in their full glory and look forward to rolling it out over the coming months. “New ranges include Durham County Loop (a rustic loop pile) and Durham Velvet (a pure wool product offering an exceptionally plush palette). The company has also revitalised Weaverstone Twist with an extended colour bank.” T 01429 892518 www.whitestone.co.uk
Balterio In line with the homey and warm style of the brochure and the website, Balterio offers its distributors a new Shop in the Shop display programme. Based on the concept 'a true interior experience', exchangeable communication panels in the display help to convince the consumer in a simple and clear manner of the advantages of Balterio laminate flooring. Consisting of three modules with a total capacity of 84 SKUs at a width of no more than 3.5m, the stylish light colour of the new SIS system gives it a very bright look. T +32 56 62 80 81 www.balterio.com
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52 April 2013
from The Stocklists
April 2013 53
Feature : The Campaign for Wool News
The wow of wool! The illustrious halls of Somerset House in central London were carpeted in style with a ‘vision of wool’ during March that was a triumph of imagination and inspiration.
The Campaign for Wool working, with leading manufacturers including Brintons, Ulster Carpets, Alternative Flooring, Jacaranda Carpets and Crucial Trading, created “Wool House” – the world’s largest showcase of wool. The 10-day event attracted interest from top interior designers, writers, floor specifiers and buyers - and a visit from Campaign for Wool patron Prince Charles. Top interiors stylist Arabella McNie was appointed as curator: “I was determined to show wool as a modern fibre across a broad spectrum from ultra-modern and high-tech to highly luxurious and more traditional. “There is some amazing flooring and Wool House showcased stunning roomsets which really show the difference that wool can make,” she said.
Alternative Flooring An A lternat ive Entrance: Chequers woven carpet designed by Wool House curator Arabella McNie and made by Alternative Flooring for the entrance to Wool House makes an original and striking entrance. Nothing adds drama like a classic monochrome and the traditional black and white tile is given a modern twist in wool, bringing texture and warmth to the floor.
A thinkin g man’s carpet in the study (right): Created by international designer Ashley Hicks for Alternative Flooring, this geometric 'Chainmail' carpet makes a strong flooring statement and showcases contemporary design at its best. Woven in three colourways this woven carpet is available in different combinations and in 3.66m wide.
54 April 2013
The Campaign for Wool, which includes the British Wool Marketing Board, the Wool Council of New Zealand and other wool organisations across the world, had worked tirelessly to deliver this spectacular event and its success was a personal triumph for CfW project director Bridgette Kelly. “Wool House is the most expansive venture the Campaign has seen to date and shows the amazing versatility of the fibre and its potential
C hequers Nursery (far right) rug in Dotty Lime from Alternative Flooring’s award-winning Quirky. Simply edged in wool yarn this patterned rug complements the natural Snuggle carpet woven using undyed wool.
to be both stunningly beautiful in use and yet incredibly practical too,” said Bridgette. “We wanted to make the most of this opportunity within the fabulous location that Somerset House offered to truly shine a spotlight on wool, “ she said. Highlights included the stunning entrance hall styled like the entrance to a grand country house with a carpet by Alternative Flooring inspired by a classic marble floor pattern (below right). Alternative were also responsible for carpets and rugs in several of the dramatically different room sets.
“ere is some amazing flooring and Wool House showcased stunning roomsets which really show the diﬀerence that wool can make”
A unique 100-feet runner by Brintons designed by Cristian Zuzunga brought alive one of the grand corridors while Ulster Carpets dressed the floor of the smart reception room. Wool House contuned overleaf
from The Stocklists
April 2013 55
Feature : The Campaign for Wool News
Brintons Spanish designer Cristian Zuzunaga was commissioned by the Campaign for Wool to design a runner for the corridor at Somerset House (pictured right). The design inspiration for the runner was to create a showpiece that demonstrated the huge range of colours available in plain dye carpet in a pantone or a paint chart style of little squares. Cristian's use of colour and pixelated designs are both unique and well renowned, so he was the perfect fit. Brintons were chosen to make Cristians stunning design in to a reality. Cristian visited the Brintons HQ and manufacturing plant in Kidderminster, Worcestershire to see the runner being produced on their High Definition looms. This is the third collaboration between Brintons and The Campaign for Wool. In 2011 Brintons produced a bespoke runway carpet designed by Erdem that formed part of the groundbreaking ‘Wool Modern’ exhibition in London and in September last year they also provided carpet for the ‘Wool Uncovered’ event at Bryants Park, NYC. T 0800 505055 www.brintons.net
The splendour of the Somerset House showcase was the creation of curator Arabella McNie (pictured left) assisted by Jo Bailey and event director Bridgette Kelly of the Campaign for Wool (right). The Campaign was launched in 2010 by patron Prince Charles to unite the international wool industry to promote real wool as the superior natural and sustainable fibre for both fashion and flooring - and to halt the decline in the global sheep population and wool growers.
Crucial Trading The Natural Room at Wool House was created by leading interiors designer Josephine Ryan with the brief to reflect a country feel with more naturally coloured and coarser textured materials. The expertise in natural fibres of Crucial Trading underpinned the effect with their 80% wool/20% jute Sisool Small Boucle carpet, a range that is available 4m and 5m wide in five colours including wheat, pale grey and rustic brown. Crucial Trading have established their reputation as the market leader in stylish naturals including pure wool and a range of plant fibres - coconut husks, plants or grasses, coir, jute, seagrass and sisal. The fibres are transformed by Crucial into ‘statement’ floorcoverings. The company makes it a priority to remain at the forefront of creative design. Their small, dedicated team of designers and craftspeople are always experimenting with new materials, interesting textures and beautiful patterns. Relaxed, uncomplicated and stylish, Crucial’s calm wool floorcoverings offer exceptional warmth, feel and function. Choose from a sumptuous palette of colours including classic wheat and butterscotch brown, creamy vanilla and deep praline to create a calm and above all comforting environment to relax in. T 01562 743 747 www.crucial-trading.com
56 April 2013
Jacaranda Carpets Jacaranda’s Patran Ivory broadloom was chosen by Kit Kemp to carpet the bedroom at Wool House. Patran is hand-woven from pure wool at a chunky pile weight of 3000g/m2 (see below). Jacaranda stocks Patran in 4 and 5m broadloom and offers Patran as made-to-measure rugs too. T 01536 762697 www.jacarandacarpets.com
Wools of New Zealand Wool House showcased the beauty and versatility of Laneve from Wools of New Zealand, the only fully traceable carpet wool, which is going from strength to strength in the marketplace. Ulster’s Open Spaces range, in the Auckland design, was personally chosen by curator Arabella McNie for the Events Rooms (pictured above), the centrepiece of communal activity in the house. Visitors to the house could see that Auckland was not only made from 100 per cent ethically produced wool but was also fully traceable back to Jeff Farm in the south of New Zealand which comprises 1932 hectares and 14,000 breeding ewes. Commenting on their inclusion, Steven Parsons said:”Naturally we were delighted that the centrepiece of activity for the Campaign for Wool chose a Laneve product. Laneve marries creativity, texture and colour with environmental issues and the transparent value chain is so topical right now. The wool can be traced back to identifiable farmers at source and, what is more, the farmers concerned adhere to strict codes of practice covering animal welfare, land management, farming practices and environmental standards, all of which are independently authenticated.” Jeremy Wilson, Sales Director of Ulster Carpets said:” By working in partnership with Wools of New Zealand we are able to secure the finest, fit for purpose wool and ensure that the growers are paid fairly so that they can remain in the wool industry for years to come. Such values and principles are dear to Ulster’s heart. We were delighted to be associated with this project and the promotion of wool, which, we believe, to be a superior, natural fibre and an essential element in any high quality carpet.” T 01943 603888 www.woolsnz.com from The Stocklists
April 2013 57
86% say wholesalers out- perform manufacturers
Wholesalers rate with retailers for service
41% say service continues to improve
Wholesalers win top marks from retailers for service and their role in the market appears to have been reinforced in the tough trading conditions in the sector.
62% say wholesalers increase market choice
In our survey last month, 86% of respondents said that wholesalers out-performed manufacturers in their delivery service and a third said they were easier to deal with than mainstream suppliers. A substantial 41% said their service had improved in the last five years.
28% say they are more competitive
Almost everyone is using wholesalers – 79% - for part of their business and 96% said they use more than one. More than 40% said they were more likely to turn to wholesalers in the future.Vinyl, underlay and accessories came above carpet and laminate in the product requirements most commonly sourced from wholesalers. We suggested that wholesalers were the “champions of choice” in an increasingly restricted marketplace and 62% of our retailers agreed but as one Surrey business commented: “With less and less independent wholesalers, the value and choice is getting few and far between” – a reflection of the business failures in the sector during the recession. Pricing issues generate a more mixed response as the margins wholesalers need to add to support their business impact retailers at the sharp end. About a third of our respondents said wholesalers were less competitive than they were five years ago, while 28% said the opposite. The most negative comments came from retailers who are unhappy that wholesalers are prepared to service small traders who can compete “unfairly” with high street outlets. “As a rent and rate paying retailer, we find it disappointing that we lose out through the wholesalers to ‘white van man’ who doesn't need a big margin on the products and is happy to work for the fitting and accessories and maybe a pound on the carpet,” said a North East company. The sentiment was echoed by several retailers including a West Sussex business which only uses wholesalers for vinyl and said wholesalers were “carving up the margins of retail shops”. He added: “There are more than enough carpet companies out there to buy from.” But a Yorkshire retailer summed up the views of many: “It would be fair to say that we could not survive without Wholesalers. And there is an old saying, ‘people buy off people’, and I think that we are more influenced by the sales representatives that we meet, to an extent, rather than their current portfolio.
“We could not survive without wholesalers”
“The value and choice is getting few and far between”
58 April 2013
40% are more likely to use wholesalers in future 52% are selling less wool The Stocklists polled 1032 retailers throughout the UK during March 2013. Replies and comments are recorded anonymously. Many thanks to all those who took part.
“We deal with manufacturers too of course but one put a tombola of woven carpets in four years ago, and hasn't been back since, another we have not seen for two years!” A key offer from wholesalers is ‘own label’ ranges which allow retailers to name their own ‘exclusive’ ranges to avoid price comparison and internet competition. Only half of our respondents used an own label approach and the majority of those who did only stocked three or four ranges. A Somerset store commented: “We stock as many own label as we possibly can as we dislike being a showroom for the internet.” Finally we picked up on a comment about wool products that appear to be struggling to find a strong place in the wholesale market. A surprisingly high 52% said they were selling less wool than five years ago. “Most wholesalers don’t seem to be able to stock a good wool twist at a competitive price,” said a West Country retailer.
“We dislike being a showroom for the internet”
“We lose out through the wholesalers to white van man”
“Most wholesalers don’t seem to be able to stock a good wool twist”
from The Stocklists
April 2013 59
Back to the floor Distributors and contractors across the UK are signing up to Back to the Floor, a new collection and recycling scheme for installation off-cuts of Forbo flooring products.
Managed by resource recovery expert Axion Consulting, this innovative scheme collects and reprocesses smooth vinyl, cushioned vinyl, Marmoleum and Flotex installation off-cuts for recycling back into new Forbo products – helping participants to save money and safeguard the environment. Off-cuts are collected in colour-coded polythene bags and bulk bags which can be collected from site. In addition, Marmoluem off-cuts can also be dropped off, free of charge, at participating distributors.
Among the first distributors to sign up to the scheme are Motherwell-based Headlam Scotland, Birch Distribution with three sites in Yorkshire and J De Bruyn in Leyton, East London, providing collection points stretching from Glasgow to the South West.
Affordable Opus Brockway Carpets has added a brand new quality to its exceptionally popular Opus range of wool rich carpets with its new ‘Opus Choice’. Made from the same signature 80% pure new wool as Opus, ‘Opus Choice’ is designed to offer homeowners a new quality, lighter weight option.
Available in the same 12-strong colour palette, the range features a wide selection of plain solid colours from cool ‘Pigeon Grey’ to the warm, opulent, ‘Mulberry Crush’, and is available in standard 4m and 5m widths.
Chris Pickles, Commercial Director of Headlam Scotland, commented: “As the largest distributor in Scotland, we see it not as a ‘green tick’ but as our duty to the environment and the flooring trade to be pioneers of recycling in Scotland. We already have working partnerships with several other recycling schemes and we are really excited to get on board with ‘Back to the Floor.”
John Cordery, Director of J De Bruyn, one of the largest independent stockists of Forbo products in the UK, was equally positive, saying: “We think it’s a great idea and could help flooring contractors to cut disposal costs, so the more people who come on board with this scheme, the better.”
T 0161 355 7618
Ideal for any home décor theme, ‘Opus Choice’ will be of particular interest to retailers looking for a quality range to introduce to budget conscious homeowners.
“This range offers a colour palette that works tremendously well with both contemporary and classic interior schemes alike,” commented Charles Annable, MD of Brockway Carpets. He said: “Our Opus range boasts timeless beauty and continues to be a popular choice for the home. By introducing ‘Opus Choice’ we are able to offer our retailers the same signature quality at a slightly lower price-point, enabling retailers to position Opus at the more budget conscious homeowner.”
Part of the Classic Collection, Opus/Opus Choice is a range of top quality wool rich carpets featuring 80% pure new wool, 10% nylon, and 10% polyester, which together help ensure a hard wearing, long lasting carpet with clearly defined good looks.
T 01562 828200
Thinking of joining a buying group? We can help you decide.... Read our Buying Groups Factsheet on page 8 for information about the benefits of joining a buying group and how to choose the right one for you.
60 April 2013
Flower on Flooring
by Dennis Flower
Training for success One of the recognised methods of gaining new business for both individuals and companies is to increase the skills base to take on a wider scope of work. This theory applies to the flooring industry, which has a number of dedicated training establishments at its disposal, plus additional facilities provided by manufacturers. The UK Flooring Academy, for example, advises that flooring businesses have fitting expertise, but not always time to pass it on, and can benefit by engaging a professional instructor. For younger employees, apprenticeships may be suitable. For upskilling or a basic working knowledge, fast-track courses are the answer, providing hands-on experience without risk to reputation or pocket. UK Flooring Academy Training course
The association has a wide range of courses to suit not only those already working in the sector, who need further skills to widen their client base, but also courses for the complete beginner just starting out in the industry. All courses are listed on the FITA website, along with the syllabus for each course, making it easy for customers to decide which course is most appropriate for them. New courses for 2013 include: cost effective estimating and planning (commercial); linoleum installation – basic; linoleum installation – intermediate; moisture preventing floor failures; profitable measuring and quoting (domestic). Floortrain GB provides the Intermediate Level 2 Apprenticeship in Floorcovering (Textile & Impervious) programme, which has been designed to appeal to employers and to meet their needs in terms of minimising down time and keeping travel costs low. continued overleaf...
Instructor Kevin Bunting, a graduate of Plymouth University has worked in fitting, sales and training for 35 years. “I run the UK Flooring Academy in the same way as I ran my carpet shop, service and reliability, never forgetting that trainees are fee paying customers who expect and deserve the best training available,” he says. “Our courses are intensive and thorough, focusing on practical fitting skills. A maximum of four per course and no written exams, we just keep going until they get it,” says Mr Bunting. The Flooring Industry Training Association (FITA) is another recognised provider, delivering training for both the commercial and domestic flooring markets, with a fully equipped training centre at Loughborough, Leicestershire. 226 apprentices are working with Floortrain GB across the UK
from The Stocklists
April 2013 61
Flower on Flooring
Quick-S tep A cadem y Train ing Courses keep fitt ers focu ssed
F B a ll continu es to underline its long sta ndin g com m itm ent to prom oting technical supp ort and training opportunities
“ese additional certifications only help to reinforce positive perception among consumers and ensure that fitters stay ahead of the competition”
The company states its method is obviously working, as it now has 226 flooring apprentices on the programme throughout the UK. Floortrain further explains that it does not offer a traditional college type “day release” course and does not try to cover vast areas of the course in blocks of training that are spread months apart.
“Installers are better off investing in a course that has associated accreditation with a reputable flooring manufacturer, as this will add instant credibility to a business, large or small. Courses such as the Quick-Step Master Installer programme ensure that fitters meet the high standards of workmanship that homeowners expect,” he says.
Floortrain GB further explains that modern technology is utilised to make courses not only successful in terms of high training and achievement standards, but also in making the course fun, flexible, full of variety and efficient in delivering what employers want.
Quick-Step supports its course with a free two-year installation warranty, he continues, and will promote the importance of using master installers, part of a dedicated support package that includes POS and marketing assistance. Master installers are eligible for a year’s free membership of the National Institute of Carpet and Floorlayers and can become Trustmark- approved.
F Ball and Co states that it continues to underline its longstanding commitment to promoting technical support and training opportunities through a programme of courses held at its purpose-designed training centre in Cheddleton, Staffordshire. The company believes training is a key area vital to maintaining and raising standards within the industry and dedicates substantial resources to organising courses that allow flooring contractors to take part in free, practical demonstration sessions, led by experts from the company’s technical department. Groups consisting of no more than 10 people learn about subfloor moisture testing, methods of controlling moisture, floor smoothing underlayments, priming and adhesive selection, and are also able to gain hands-on experience of applying F Ball products from the Stopgap and Styccobond ranges. Quick-Step Academy training and development manager Darren Robinson says it is crucial for fitters to remain focused when choosing which courses to invest in, to ensure that these will deliver real business benefit:
62 April 2013
“These additional certifications only help to reinforce positive perception among consumers and ensure that fitters stay ahead of the competition,” Mr Robinson concludes. Further options are provided by Skills Group, an Ofsted training provider, which offers an NVQ level 2 Diploma in floorcovering on a national basis. The organisation explains that the programme consists of its assessors visiting the learner on site, to conduct observations throughout the programme to build their portfolio of evidence. The learner will also attend its Newton Abbot centre of flooring excellence for one week, on six occasions, to fulfill the diploma side of their qualification. The programme runs for 14-17 months for the level 2 qualification. Skills Group states that it recruits trainees, additionally applying for grants available to employers and remains on hand throughout the programme to help businesses grow through support of apprenticeships, while also offering young people the opportunity to join the flooring profession.
by Dennis Flower
“Modern technology is utilised to make courses not only successful in terms of high training and achievement standards, but also in making the course fun, flexible, full of variety and eﬃcient in delivering what employers want.”
FloorSkills’ are having their courses accredited to internationally recognised standards
FloorSkills training centre was formed with the aim of revolutionising the standard of floor layers in the UK, recognising the skills of individuals and allowing them to charge the rates they deserve to do the job properly. It believes its new training centre in Earlswood, Solihull can assist in achieving this goal. FloorSkills states it is currently in the process of having its training courses accredited by Cskills Awards, the awarding organisation of CITB. This means its candidates will attend and be tested on courses that meet the high standards of an internationally recognised awarding organisation, with successful trainees presented with a certificate jointly branded by FloorSkills and Cskills Awards. FloorSkills is also running an apprenticeship scheme spread over 30 days, providing instruction in preparing sub floors and installing carpets, commercial vinyl and LVT designer floor coverings. FloorSkills host the BWFA (British Wood Flooring Association) training schemes which include the first official wood apprenticeship in the UK as well as customised training for all aspects of wood flooring installation.
For more information: F Ball 01538 361633 FITA 0115 950 6836 Floorskills 01564 703900 Floortrain 01302 249555
from The Stocklists
www.f.ball.co.uk www.fita.co.uk www.floorskills.co.uk www.floortrain.co.uk
FloorSkills’ new training centre in Solihull aims to set new standards in training.
Quick-Step Skills Group UK Flooring Academy
www.quick-step-academy.co.uk 01845 3194343 www.skillsgroupuk.co.uk 01283 711428 www.uk-flooring-academy.co.uk
April 2013 63
You can create a carpet website for your business in
5 minutes. We’ll have it online for you within
If you don’t like it, it will cost you
If you do like it, it will cost you
£390 + £90/year.
Fill out a form for five minutes and we’ll have a good-looking flooring industry website online for you within 5 days*. Then you can update it, add to it or ignore it for ever!
Flooring stores don’t generally need anything too fancy – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking if you look professional.
The Floorsites package from The Stocklists offers: G
7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.
Instant online editing – if you can type, you can customise these pages yourself anytime to add latest offers and news… or leave them as they are – we put all your contact information in there anyhow. Choose photos from our library to make your site unique – or upload your own images.
Link to Google Maps – let visitors find you quickly and see where to park Auto-email form to let customers contact you direct
* The site takes a bit longer to set up if you already have a website or address.
A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT).
Check out what your site would look like at www.thestocklists.com/floorsites or contact David Spragg at firstname.lastname@example.org or call 01845 576101.
NO OBLIGATION ‘TEST DRIVE’... We set up your site free-of-charge for a month. If you
64 April 2013
from The Stocklists
April 2013 65
Stocklists Classified SITUATIONS VACANT
$5($6$/(60$1$*(5Â˛1RUWK(DVW(QJODQG GDQĂ RRU8N /LPLWHG(An Ulster Group Company) is a leading manufacturer and supplier of specialist carpets for WKHKHDOWKHGXFDWLRQDQGWKHFRPPHUFLDOĂ RRULQJVHFWRUV (VWDEOLVKHGLQWKH8.LQGDQĂ RRULVUHFRJQLVHGDVD successful organisation that has built its reputation on the IRXQGDWLRQVRISURGXFWVVHUYLFHVDQGLWVSHRSOH Pending the imminent retirement of a long established area sales manager we are seeking an individual who is capable of not only maintaining an established client portfolio but ZKRDOVRLVDEOHWRPHHWRXUFXUUHQWJURZWKWDUJHWV -RE'HVFULSWLRQ The ideal candidate will have a previous track record of sales success within the interior products and decorative VXUIDFHVPDUNHWV7KH\PXVWDOVRKDYHH[SHULHQFHRI ZRUNLQJZLWKDUFKLWHFWVLQWHULRUGHVLJQHUVDQGWKHĂ€WRXW contractor sector across residential care, social housing, HGXFDWLRQDQGKRVSLWDOV7KHVXFFHVVIXOFDQGLGDWHZLOO have disciplined selling skills and a strategic approach to EXVLQHVVGHYHORSPHQW .H\7DVNV Â‡ Strategic account management Â‡ New business development Â‡ Key client responsibility and oversight Â‡ ,QWHUQDODQGH[WHUQDOSURMHFWOLDLVRQ For more information about the role or to apply for the position, please contact Andy Bullock on: DQG\EXOORFN#GDQĂ RRUFRXN
SALES REPRESENTATIVE North West England, including Cheshire, Manchester and parts of Lancashire. Due to the impending retirement of Mr. Richard Chuter, our Agent of 28 years standing, Adam Carpets are seeking to recruit a Sales Representative for the North West area of England. The role is likely to suit either an experienced Sales Representative from within the flooring industry or a dynamic Sales Person from within the flooring retail sector. Ideally, applicants should reside in the territory and be able to demonstrate an excellent knowledge of customer relationship management together with practical experience of updating point of sale. A competitive remuneration package including a company pension will be offered to the right candidate. In the first instance please forward your CV to email@example.com or in writing to Eamonn Prescott, Sales Director Adam Carpets Ltd Greenhill Works, Birmingham Road, Kidderminster, DY10 2SH. Tel 01562 822247 UNDER RUGS
South & Central Wales
An established & well respected UK carpet manufacturer is looking for an experienced & successful sales agent to develop business in the South & Central Wales territory. Point of sale support and existing contact details will be provided - a solid basis on which to develop further sales success Please email CV with details of relevant experience and current agency commitments to firstname.lastname@example.org or write to: SitsVac0413, The Stocklists, 219 West Ella Road, West Ella, Hull HU10 7SD.
Call Diane Martin on 01482 659396 66 April 2013
FOXISuper Plus The Rug Tamer! Keeps Rugs In Their Place
COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 www.foxirugtamer.co.uk
Stocklists Classified SITUATIONS VACANT
Designer Contracts www.designercontracts.com Email: email@example.com
We are market leading suppliers of floor covering, curtains, furniture packs and lighting to the House Building Industry.
Due to our significant and continued expansion we are looking for the following positions:
Planner/Estimators 1 based in Corby and 1 in Biggin Hill Salary ÂŁ18,000 pa - depending on experience We require two experienced and intelligent Planner/Estimators who can plan from measurements and drawings, estimate, quantify and produce quotations. You must have good product knowledge, an exceptional eye for detail, be organised and able to use Excel spreadsheets. Excellent communication skills are also essential. Although mostly office based, there may, on occasions, be a need to visit site to measure or deal with service issues and therefore a full driving licence is required.
Benefits include 23 days holiday + 8 bank holidays, health care, life cover and staff discount, together with a contributory pension scheme.
Interested? Email letter and CV to Recruitment@DesignerContracts.com
Simply Rugs have been supplying Carpet and Furniture Retailers throughout the UK for 20 years. We require successful agents to promote our HEATSET and WOOLâ€ˆRUGS in the following areas. Central Southern/ South West England, East/West Midlands, Wales and the North East. We offer high rates of commission.
For more info, please contact Nick Clinch on 01264 352218 or email firstname.lastname@example.org FOR SALE
from The Stocklists
TWO AREA SALES MANAGERS Victoria Carpets Limited are looking for two energetic, enthusiastic, experiences sales people to join their team. We require someone to cover the following areas VACANCY 1 - NORTH WEST incorporating Cumbria, Lancashire, The Wirral and parts of Cheshire and North Wales VACANCY 2 - OXFORDSHIRE, BUCKINGHAMSHIRE, BEDFORDSHIRE, HERTFORDSHIRE and BERKSHIRE (Due to an impending Retirement) Both of these positions require the successful applicants to undertake the following key functions within their roles: I. Development and implementation of the Regional workload in agreement with the National Sales Manager. II. Business Development & Review with retailers to achieve Regional and National sales objectives (pricing, business reviews, new accounts). III. Compliance with all Company procedures and policies. Benefits of the role include a good basic salary, excellent bonus prospects, Company car, mobile phone and expenses. If you believe you have enthusiasm and determination to succeed in this position, please forward your applications in writing, enclosing a CV and current salary to Melissa Hagan, HR Officer, Victoria Carpets Limited, Worcester Road, Kidderminster, Worcestershire. DY10 1JR. Closing date for applications is the 27th April 2013.
AGENTS REQUIRED Selected Rug & Matting Ltd are looking for successful agents to sell our popular & repeating ranges of modern rugs to carpet & furniture outlets. Excellent support & commission given by long established importers with large stocks & prompt service.
Areas available:South West, South Wales, East Anglia/Essex, Kent/ South London/Surrey & Scotland
Please write OR email to :Simon Eisenberg, Managing Director. Selected Rug & Matting Ltd. 74 Long Lane, London SE1 4AU. Email: email@example.com April 2013 67