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Stocklists The

5 November October 2009 2 2009




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Stocklists The

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Stocklists The



Monthly ‘Stocklisters’ shown in BOLD

Contact No.

s AFS ...........................................................................16..................020 H AXMINSTER

Price List date

8805 8620 .........April 2009.........

CARPETS.........................................—..................01297 32244.............—.......................

= BRITISH WOOL ..............................................57..................01274 688 666 .........—....................... H BROCKWAY H BRONTE

CARPETS LTD. .................17..................01562 828200 ..........Dec 2008 .........

...............................................................18..................01282 862736 ..........—.......................

o CARPENTER ......................................................41..................01457 H CARPETS

Published by Mayville Publishing Co Ltd, 219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 Sales Manager: Diane Martin Publication Manager: David Spragg. Founded by Roy Spragg in 1973.

FlooringNews National Floor Show REVIEW

Flooring industry aspires to smarter future?

Harrogate Review: Intelligent design on show................................................31

More company reports and reviews of new products .....................31-35

Double trouble! - 2010 show dilemma

Birmingham or Harrogate for September next year...............................45 Flooring Forum: You tell exhibitors where to go! ..................................47

Carpet history in the making

FLOORING .............................19..................0208 443 3322 .........—.......................

Final push to fund museum in Kidderminster ................................................54

877 8877 .........—.......................

F Ball wins at Wimbledon............................38

OF KIDDERMINSTER. ........20.21 ............01299 827477 ..........Aug 2008 .........



New Ball’s please!

LIFE........................................—..................01254 296829 ..........—.......................

H DYNE..........................................................................55..................0161 H EDEL

861141 ..........—.......................

2 November 2009

Fastest fitters in the Westco

TELENZO................................................22..................01422 374417 ..........—.......................

n F. BALL .......................................................................—..................01538 H FELLS .......................................................................23..................01977

n FITA ............................................................................49..................01159

361633 ..........—.......................

662211 ..........—.......................

506836 ..........—.......................


ONE ...................................................—..................0121 683 1427 .........—.......................


FLOORING .................................24,25 ............01772 696787 ..........July 2009 ..........

World record laminate laying .....................36

Flying the flooring flag

Flower on Flooring: Buying into Britishness........................................51-53

Industry’s insistence on ‘free’ is silly

n FLOORWISE .......................................................13..................01509

673974 ..........—.......................

H HECKMONDWIKE ................................................—..................01924

410544 ..........—.......................

Shimming to save time

H MOHAWK ............................................................27..................01480

479830 .........—.......................

Safety wins sales


HAMPTON...................................26..................0208 520 8474 .........—.......................

n NICF.........................................................................49..................0115

958 3077 .........—.......................

s RACKHAMS........................................................28..................02085319225............Oct/Nov/Dec09 H ROELEE

CARPETS..........................................37..................01254 676766 ..........Sept. 2007 ........


WHOLESALE CARPET ..............29..................01243 774623 ..........Nov/Dec 2009

H RYALUX.....................................................................—..................0845

652 8811 .........—.......................

n STAIN-SHIELD.........................................................—..................01372 n STAIRRODS s STS nT n

841467 ..........—.......................

UK LIMITED.........................36,43 ............01207 591176 ..........—.......................

FLOORING DISTRIBUTORS .........30..................0845 341000.............July 2009............

& E DISPLAY GROUP ............................39..................0121 585 7600 .........—.......................

THE ESTIMATORS.................................................—..................01782 566626 ..........—.......................


KING...........................................................3 ....................01274 582056 ..........—.......................


ORGANISATION ...............4,5.................01943 850817 ..........—.......................

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

Classified 59


Voice: Chris Melling of Regency Carpets / Furlong Flooring .................48 Stairrods innovation gets thumbs up from fitters....................................50 Architects point to opportunities in standards........................................44

The British Wool Column

Marriott promotion is win-win for retailers .............................................57


Woolsafe: the carpet care guide...................................................4-5 Carpet trouble-shooter....................................................................6-7 Carpet types .........................................................................................8 Underlay.................................................................................................9 Pattern book.......................................................................................10 Wholesaler Distribution Directory ........................................11-13 Carpet Company Directory .....................................................14-15 ISSN 0950-5024  Mayville Publishing Co. Ltd. 2009 Issue: 415 Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

Plug-in an ‘instant’ flooring industry website branded for your store or business for just £390 set-up + £90 per year

Flooring stores don’t always need elaborate websites – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking you out to see how professional you look. Here’s the quick fix! See our back cover for more details and check out our dummy site at

Flooring factsheet Carpet care guide from WOOLSAFE The WOOLSAFE Mark has gone Green! The WOOLSAFE Organisation has teamed up with ecolabelling authorities Green Seal and EcoLogo in North America, to enable those WOOLSAFE approved products that are ecologically responsible to be recognised and promoted as such.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Regular Maintenance

Regular cleaning will extend the life of a carpet and maintain its appearance.Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible, preferably the moment they occur.

Periodic Cleaning

When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company.

If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE-approved products. Look for this mark on the bottle or package: WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

General Rules for Spot Removal • Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth

• Scoop up or scrape off solids

Chemspec Europe is one of the first WOOLSAFE Licensees in the UK to have a ‘green’ product certified. It is expected that other products will follow shortly.

For the widest range of WOOLSAFE approved products


• Try to identify unknown spots prior to treatment – if unsure, use solvent first • Always work from the edge of the spot inwards • BLOT, do NOT rub

• Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed carpet tiles • When using solvents always ensure there is plenty of fresh air ventilation • Always thoroughly rinse out water-based spotters with clean water • Dry the spot, if possible, with a hair dryer

Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats

The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil.They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves. Protective treatments Many carpets come with a protective fibre treatment to reduce problems with staining and soiling.These treatments, while effective in many ways, are not bullet-proof and will eventually wear off. Quick response to spills and regular cleaning is still required.

Carpets that have no protector applied by the manufacturer can be treated after installation on the floor by a WOOLSAFE accredited carpet cleaning company. (To find the nearest WOOLSAFE Certified Operator in your area visit our website: and go to the PRIVATE HOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE mark, it is not endorsed by most carpet manufacturers!

Treatments 1. 2. 3. 4. 5. 6. 7. 8. 9.

Blot with white kitchen roll or paper tissues

Vacuum clean Cold water

Warm water

WOOLSAFE-approved carpet shampoo solution (diluted) WOOLSAFE-approved spot remover for water-based stains WOOLSAFE-approved spot remover for greasy/oily stains

Absorbent paper or paper tissue and hot iron

Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol) 13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer 16. Rust remover

17. Carpet re-colouring kit

(Treatments used by professional carpet cleaners)

THE STOCKLISTS November 2009

maintenance • cleaning • spot removal • protection • inspection Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet.

They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners.They can carry out or commission tests where required, and will provide comprehensive reports.

To contact an inspector in your area call 0800 731 5688, email:, or visit: It is best to engage the services of a professional carpet & upholstery cleaning / Private Householder / Registered Inspectors company.To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. For information These companies are fully trained, have On a WOOLSAFE Certified Carpet Cleaning been in business for a considerable Company nearest to you, length of time, are members of one or more recognised A free copy of the Directory of WOOLSAFE Certified professional trade associations related to the cleaning Professional Carpet Cleaners, industry and have a reputation for top quality service. And A free copy of the Directory of Registered Carpet they use only WOOLSAFE-approved cleaning agents on Inspectors, your wool carpets and rugs!

• •

WOOLSAFE Approved Carpet Cleaning Products

Home of the Legendary Cleaning Product - Carpet Power

Life inspired cleaning innovations

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years.


The WOOLSAFE Organisation 49 Boroughgate, Otley, LS21 1AG, Tel: 01943 850 817 E-mail: or visit:

Difficult Spots Spot or stain

Spot or stain

Try 1st Try 2nd Try 3rd

Burn/scorch marks






Candle wax



Chewing gum








Felt-tip pen





Ink (ballpoint pen)





7 5


Paint (oil)



16 5


Urine (fresh stain)

7 15



Furniture polish Ink (fountain)

Chocolate/cocoa Cola











Floor wax



Fruit juice



Gravy and sauces



Herbal tea



Metal polish





Oil and grease



Paint (emulsion)



Shoe polish










C/heating radiator fluid

7 or 11 12

Glue/adhesive (plastic base)10


THE STOCKLISTS November 2009

Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 Bleach

Easy Spots Blood

• Or just advice on anything to do with carpet care,

The Clean Carpet you Expect... the Service you Deserve

Environmentally Aware for Superior Carpet Care

16 5




Nail varnish




Tar (asphalt)


Urine (old stain)





Red wine






These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals

British Wool makes a Better Carpet... Naturally This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.


Flooring factsheet Carpet trouble-shooter COLOUR MATCHING

Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.

This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching.

N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.


The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

The original carpet tile


All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.

The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.


This information is given by responsible manufacturers to help you help your customer to make an informed choice.


Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.

• shedding • pulled loops


Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.


Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.


Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions.

include the measures Preventative introduction of moisture into the room or in situ carpet treatment.


Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics.

A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990). THE STOCKLISTS November 2009

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.


When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet.

The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay. Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course. THE STOCKLISTS November 2009


Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.


Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:


- Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.

Shampoo - if incorrectly applied, can leave

sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil

carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuumdrawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure.



It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.


Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.


Flooring factsheet Carpet types TUFTED

With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave.To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot.These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.

Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which should be heat set.The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.


Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations.

Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface.The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through.The carpet can be sheared to create a range of cut and loop textured effects.The result is a high quality carpet of unrivalled durability. Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.

CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours).The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Twist • The popular twist carpet is the cut-pile standard.The yarn is tightly twisted and often heatset to retain this feature and the result is BONDED Tip Sheared Level Loop Tip Sheared Level Loop Sheared Level Loop plain colours. a versatile, textured finish that is idealTipfor Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have not stitched into the backing in any way. The technique is principally a level surface pile of approx 5mm to 10mm height, which is then used for commercial carpet tiles. sheared to give a smooth finish. With very little twist in the yarn, the


Random Sheared Random Sheared

Random Sheared Multi-Level Multi-Level Loop Loop

Multi-Level Loop

Tip Sheared

Velvet/Plush Velvet/Plush Level Loop

Velvet/Plush Frieze Frieze


Random Sheared

Twist TwistLoop Multi-Level

Twist BerberBerber



SaxonySaxony Frieze

Saxony Shag Shag


THE STOCKLISTS November 2009

Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale - with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay! Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results - some manufacturers offer point-of-sale units.


Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards

How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad.The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be - 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber



PU foam

THE STOCKLISTS November 2009


Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts.The foam provides excellent comfort and performance levels with lots of thickness options - and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used - which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres - wool, jute and synthetic - to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired

Specialists in pre-tacked underlays, soft fibre boards & Roberts Tools.


The Stocklists Pattern book changes The month’s changes are brought together on one page so that pattern books can be quickly up-dated. Manufacturer

4 New ranges/designs

6 Withdrawn ranges/designs







Wholesaler index Page


Price list date

0208 805 8620

April 2009


0208 443 3322


01977 662211

0208 520 8474



02085 319225

Oct-Dec 2009



01243 774623

Nov/Dec 2009


0845 341000

July 2009

01772 457070













Regional Wholesale Distributors Directory See pages 11-13 for the Directory and our back cover to apply for a listing 10

THE STOCKLISTS November 2009

Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory

National Fells Carpets Goole 01977 662211

North East

Carpet & Flooring Gateshead Gateshead 0844 824 3121

Fells Carpets Goole 01977 662211

Delta Carpet Distributors Leeds Tel: 0113 240 4144 Floorwise (North East) Ltd Birtley - see Floorwise p13 Vanguard Carpets Redditch 0845 601 1189 Wood Floor Sales Redditch 01527 511888

North West

A & S Carpets Bolton Tel: 01204 706401 Email:

Fells Carpets Goole 01977 662211

D. M. Miller Manchester 0161 205 9949 John Evans Ltd Manchester 0161 368 2563 Fax: 0161 368 3039 Mobile: 07850 935301 Kellars Ltd Stockport 0161 443 0970

Lee Floorstok Ltd Liverpool - see Floorwise p13

Lee Floorstok Ltd Manchester - see Floorwise p13

MCA Floorwise Ltd Morecambe - see Floorwise p13 Mytton Flooring Norwich - see Floorwise p13 Millbrook Carpets Darwen 01254 703999

Wood Floor Sales Redditch 01527 511888

Midlands Betrex Flooring Birmingham Tel: 0121 333 3432

Carpet & Flooring Birmingham Birmingham 0121 421 9131 Floorwise D & J Ltd Southam- see Floorwise p13

J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 RPS Flooring Mansfield Woodhouse - see Floorwise p13

STS Flooring Distributors Watford

Preston Underlay Centre 08454 342000 Preston Tel: 01772 556345 R G N Flooring Supplies Stockport Tel: 0161 406 7557 Email:

Supertex Furnishings Lancashire 01772 457070 See page 28 for details

Vanguard Carpets Redditch 0845 601 1189 Walkwell Flooring Supplies Manchester 0161 786 6800

THE STOCKLISTS November 2009

see page 27 for details

Supertex Furnishings Leyland Tel: 01772 457070 See page 28 for details

Vanguard Carpets Redditch 0845 601 1189


All In One Supplies Hatfield Tel: 0845 260 7044

Beds Flooring Bedford 01234 341234

Faithfull Floorcovering Suffolk 01473 822341

Flooring Supplies Anglia Limited Norwich Tel: 01603 427247 Web:

STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 See page 27 for details Vanguard Carpets Redditch 0845 601 1189 Wood Floor Sales Redditch 01527 511888

Anderson Grant & Co Ltd Essex Tel: 01245 473927

Wood Floor Sales Redditch 01527 511888

Woodall Brothers Ltd Shrewsbury - see Floorwise p13 continued overleaf....


Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory

South East

Acorn Carpet Accessories Bromley, Kent - see Floorwise p13 AFS Middlesex 020 8805 8620

See page 16 for details

Beds Flooring Bedford 01234 341234

Carpet & Flooring London Camberley 01276 672100 CF Anderson & Son Ltd Colchester Tel: 01206 211666 Email: Web:

Columbia Flooring Middlesex 020 8443 3322 See page 20 for details

Faithfulls Service Centre Kent 01322 285001

Faithfulls Service Centre Walthamstow 0208 498 3040 Faithfull Floorcovering Suffolk 01473 822341

G J Flooring Wholesale Battle Tel: 01424 892411

J De Bruyn Ltd Leyton Tel: 020 8558 4725 Email: Web:

Kent Flooring Supplies Ltd Chatham 01634 668668 12

Littner Hampton London 020 8520 8474 Potts & Ward, Woodcocks Ltd Brighton 01273 557211 Rackhams London 020 8531 9225 See page 25 for details

Salesmark Lancing, - see Floorwise p13

Solent Wholesale Carpet West Sussex 01243 774623 See page 26 for details

STS Flooring Distributors Orpington/Croydon 0845 434 1000 see page 27 for details

Clarks Wood Company Bristol Tel: 0117 971 6316 Email: Web: Fitwell Flooring Ltd Redruth - see Floorwise p13

Fitwell Flooring Ltd Newton Abott - see Floorwise p13 Solent Wholesale Carpet West Sussex 01243 774623 See page 26 for details

STS Flooring Distributors Thame (Oxford) 01844 213555 see page 27 for details


Balley Carpets of Bristol Keynsham 0117 986 8431 Email: Web:

Carpet & Flooring Bristol Bristol 0117 966 798l

Wood Floor Sales Redditch 01527 511888


Brooks Belfast Belfast Tel: 028 9074 4201 Email: Web: E C O Wood Ltd Co.Wicklow Tel: 353 4046 2620 Email:

Vanguard Carpets Redditch 0845 601 1189 Floorwise Ltd Dublin - see Floorwise p13 Floorwise Ltd N. Ireland - see Floorwise p13 Wood Floor Sales Marketall Trading Ltd Redditch Dublin 11 01527 511888 Tel: 00 353 1 8308244 Email: Web:

Vanguard Carpets Redditch 0845 601 1189 C. K. Davie Ltd Aberdeen - see Floorwise p13 Wessex Flooring C. K. Davie Ltd Amesbury- see Floorwise p13 Dundee - see Floorwise p13 Wood Floor Sales Neil Smith Ltd Redditch Glasgow - see Floorwise p13 01527 511888

South West

Vanguard Carpets Redditch 0845 601 1189

M C D Belfast Belfast Tel: 028 9035 1624 Email: Web:


Carpet & Flooring Bristol Bristol 0117 966 798l Keepfers Flooring Accessories Cwmbran Tel: 01633 871162

Rhyl Flooring Supplies Ltd Rhyl Tel: 01745 354555 Roma Flooring Neath - see Floorwise p13

THE STOCKLISTS November 2009


National Network of Floorwise Distributors Acorn Carpet Accessories 15 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 C. K. Davie Ltd 1 Aberdeen Tel: 01224 820077 Fax: 01224 822344 C. K. Davie Ltd 2 Dundee Tel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 19 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 21162 Fitwell Flooring Ltd 18 Newton Abott, Devon Tel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 12 Southam, Warks Tel: 01926 814922 Fax: 01926 817899

Floorwise (North East) Ltd 5 Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116 Floorwise Ltd 9 Dublin 12, ROI Tel: 00 353 (0)1 4299455 Fax: 00 353 (0)1 4298529 Floorwise Ltd 4 Northern Ireland Tel: 028 094 34441

Lee Floorstok Ltd 8 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852

1 2

Mytton Flooring 13 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888 Neil Smith Ltd 3 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623

Roma Flooring 14 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116

3 4




14 18 19



13 15

HEAD OFFICE Floorwise Group Limited Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

Award-Winning Flooring Accessories




Salesmark 16 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111

Woodall Brothers Ltd 11 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629



RPS Flooring 10 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931

Wessex Flooring 17 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969





THE STOCKLISTS November 2009


The Stocklists Carpet Company Directory Abingdon Flooring

01274 655694

Adam Carpets Ltd Be Tu Tw W Ww

01562 829966

Associated Weavers Rw Tu

01422 431100

Avena Carpets Ltd Tu Ww

01422 330261

Axwoven Carpets Ltd Ax Be

0121 550 5788

Axminster Carpets Ltd Ax Be Tw

+32 56783250

Balta Industries NV Tu Tw W Ww

+32 56 62 2211

Betap Tufting BV Tu Tw W

+31 383 861 060

BIC Carpets Be Tw W

+32 56 23 54 10

Bizspoke Custom Carpets Be Tw W

01924 488882

Blenheim Carpets Ax Be Tw W Ww

020 7823 3040


0113 380 5333

Bond Worth Ltd Ax

01562 745000

Brintons Ax Tu Tw W Ww

0800 505055

Brockway Carpets Ltd

Edel Telenzo’s Rembrandt


Bronte Carpets Ltd Be Tu Tw W Burmatex Tu

Cadogan Carpet Co W

01282 862 736

01924 262525 01562 733610

01297 32244

Bajong Carpets NV Tu Tw W

Tw W

Couristan Carpets Ax Tu W Ww

01562 828200

Carpets of Kidderminster Ax Tu Cavalier Carpets Ltd Ax Be Tu Tw W Ww Christy Carpets Tu

Clarendon Carpets Tw Classis Carpets Tu W Ww

Condor Carpets BV Tu

01299 827477

01254 268000 019078 308777 01675 433046 0870 020 1725 +31 38 4778911

Contemporary Life & Textiles Be Tw

Cormar Carpets Ltd Tu Tw W

Mohawk’s Cherbourg Check

Craigie Carpets Be

Creative Carpets Ltd Be Tu Tw W Creatuft Carpets Tu W

Custom Carpet Company Ax Be Tu Tw W Ww Dan-Floor UK W

Domo International Be Pr Tu Tw W

Drury Lane Carpets Ltd Be Tu Tw W Dutton Carpets Be

E & WE Carpets W

800 223 6186 01294 558400 0116 284 1455 +32 56 35 4444 01737 830301 01454 858014 +32 92 41 4511 01484 550380 01254 672672 01562 825952

Edel Telenzo Carpets Ltd Tu Tw W Enterprise Weaving Co Be Ww

01422 374 417

01562 745030

01254 296829

Fells Carpets 01204 881 234


Fetcham Furnishings Ltd Tw

01977 662211

020 8944 6220

Brockway’s Vogue

THE STOCKLISTS November 2009

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W: Wool • Ww: Woven Wilton Fletco Taepper A/S Tu W

+45 96 60 3000

Tw W

01772 696 787

Gaskell Tu Tw W

01827 831525

Gaskell Mackay Carpets Ltd Ax Tu Tw W 01642 242 423 Georgian Carpets Tu Tw W

01827 831430

Godfrey Hirst (GB) Ltd Tu

Heckmondwike FB

0800 526696 +49 037 421 420 01924 410544

John Lanham Watts Carpets Ax Tw Ww 01937 588511 John Evans Ltd Ax Tu Tw W

0161 368 2563

Joseph Hamilton & Seaton W

01827 831400

Kingsmead Carpets Tu Tw W

Lano NV

Ax Pr Tu Tw W Ww

Le Tissage d'Arcade Ax Ww

0800 78 33 712

Leigh Spinners Ltd Tw

01942 673232

Louis de Poortere W

Furlong Flooring

Halbmond Teppichwerke Be Pr Tu

Lecaflor Ltd Ax Be Pr Tu Tw W Ww

01827 831 424

+32 56 393 386

Lusotufo Tu

01388 664101

Manx Carpets Tw W

01827 831 434

Mayfield Carpets W

01706 639 866


+31 38 851 8700

Mohawk Europe Mr Tomkinson Tw Ww

01827 831 450

Ossfloor UK

01675 433031

Penthouse Carpets Tu Tw W

01706 341231

Phoenox Textiles Pr Tu

01484 863227

Roe Lee Carpets Be

01254 676766

Roger Vanden Berghe.NV Tu Ww

+32 56 65 4300

+32 05685 4747

Ryalux Carpets Ltd Be Tu Tw W

Sans Frontieres Ltd Be Pr Tu Tw W Ww

01480 479830 01480 471304

+32 56 73 57 11 0845 652 881

Shaw Home Foundations Tu

0844 5611977 01675 433 501

Bronte’s stand

Tapibel NV Pr Tu Tw Tasibel NV Tw

01623 481 221

The Alternative Flooring Co The Grosvenor Wilton Co W Ww The Sultana Carpet Co Ax The Wilton Carpet Co Ax W Ww

Thomas Witter UK Ltd Tu Tw

+32 52 499600 01264 335111

01562 701456 01299 822300 0845 296 8850 0870 1128318

Timzo Tufting Industry BV +31 38 385 4477 Tu Tisca Tiara Tu Ww

Ulster Carpets Ax Be Tu Tw W Ww

United Carpets & Beds Tw W Ww Victoria Carpets Tu Tw W Ww Vorwerk

Westex Carpets Tu

Whitestone Weavers Ltd Ax Be Tu Tw W Ww Wilkies Carpets Tw

William Pownall Tw W

Woodward Grosvenor Ax Tu Tw W Ww Wool Classics Tu Ww

+41 71 791 0111 02838 334433 01709 732 666 01562 749300

08700 104484 01274 861334

01429 892555 0113 307 9955 0845 652881 0800 526696 0207 349 1560

Carpets of Kidderminster’s Beaufort Court

Cormar’s Berwick

THE STOCKLISTS November 2009



THE STOCKLISTS November 2009



Tex Loop Natural 50/50 Nat Loop 100% Wool 3 Ply Yarn 100% Wool 3 Ply Yarn


40oz Saxony 45oz Saxony 55oz Saxony 58oz Saxony


80/20 30oz 80/20 38oz 80/20 40oz


PP Twist PP Twist PP Twist Cut Pile Felt & Action PP Cut Pile Twist 100% PP Twist


Needle Punch Cord Loop Pile Cord AB Loop Pile Cord Felt Loop Pile Cord Loop Pile Cord


Bathroom Bathroom


20% Wool Natural 100% Natural 100% Polyester Twist 32oz Twist 42oz Twist 50oz Twist Excellon Saxony 80/20 32oz 80/20 42oz 80/10/10 40oz Twist 42 oz Twist 80/10/10 40oz Twist 80/10/10 50oz Twist 50 oz Twist 50 oz Twist Excellon Twist Excellon Twist Excellon Twist


3/5 DAYS DELIVERY 80/20 40oz 80/20 50oz 80/20 60oz 80/20 60oz

Roll Size

Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGE ELITE 11 m2 129lb Textured Rubber Underlay Waffle Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber Underlay 11 m2 135lb COLOURS RED DYNAMICS 11 m2 118lb Textured Rubber Underlay Textured Rubber Underlay NEW SUPREME 11 m2 115lb 15 m2 90lb WILLOW GREEN Waffle Rubber Underlay Waffle Rubber Underlay CRUSADER SUPREME 15 m2 100lb DUO 15 m2 60lb Waffle Rubber Underlay UNBRANDED TREDAIRE SPONGE RUBBER AFS GOLD 15 m2 95 lb Rubber Underlay Rubber Underlay AFS SUPER 15 m2 80lb AFS STANDARD 15 m2 60lb Rubber Underlay AFS CLASSIC GOLD 15 m2 95 lb Rubber Underlay AFS SUPER GOLD 15 m2 80lb Rubber Underlay AFS STANDARD GOLD 15 m2 60lb Rubber Underlay PE UNDERLAYS GRAPHITE THERMOLAY

14.4 m2 8-15 m2

Light Weight PE Light Weight PE


3.75mm 3.75mm 3mm 3mm 2mm

23dB Moisture Barrier 23dB Moisture Barrier 20dB PE Foam/Foil Overlap 18dB PE Foam + Foil PE Foam


8mm 10mm 9 mm 11 mm

Tredaire PU Tredaire PU Tredaire PU Tredaire PU


PU Underlay PU Underlay PU Underlay PU Underlay

CARPENTERS CONTRACT UNDERLAYS FIRMSTEP 15 m2 7mm Contract PU POWERSTEP 15 m2 9mm Contract PU Contract PU IMO Rated MARINESTEP 15 m2 7mm DURALAY CONTRACT UNDERLAYS TREADMORE 11 m2 8mm SYSTEM 10 11 m2 10mm SUPER DURALAY MK 111 15 m2 6.75mm 15 m2 6.5mm DURAFIT 650 DURAFIT 500 15 m2 5mm DEFENDER 15 m2 100lb HEATFLOW CARPET 15 m2 6mm * denotes full roll weight/thickness

Crumb dBL Stick Crumb Crumb dBL Stick Crumb dBL Stick Crumb Flat Sponge .75 TOG Sponge

AFS Unit 4 Baird Road, Enfield, Middlesex EN1 1SJ Tel: 020 8805 8620 Fax: 020 8805 6840 Email:

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATES Contact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated April 2009.

REP DETAILS: Ashley Best Nick Hart Karl Goult

Tel: 07976 916752 Tel: 07771 967609 Tel: 07957 685428

David Holmes

Tel: 07974 190677

Surrey , Hampshire, South London Essex, East London North London, West London, North West London, Middlesex, Herts., Beds., and Bucks. Kent, South East London

THE STOCKLISTS November 2009


Kidderminster Trading Estate Spennells Valley Road Kidderminster Worcs DY10 1XS


Sales (01562) 828200 Admin (01562) 824737 Fax: (01562) 752010

New trade price list effective 1st December 2008

ASPEN HEAVY/ EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 50 oz PILE WEIGHT • Please note - the lighter weight in this quality has now been discontinued
















A choice of 28 stunning shades in contemporary and classic hues designed to complement almost any décor.

Ranges include: Lakeland Herdwick Flatweave Collection Modena Verona









EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% ACRYLIC/7% POLYESTER/ 42oz PILE WEIGHT (ORION TWIST) + 60 oz (ORION MAJOR) 3% POLYPROPYLENE • Please note - the lighter weight in this quality has now been discontinued 4 & 5 METRE WIDTH

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT Made with a natural mix of undyed Shetland & Norwegian Wool







REPRESENTATIVES: Mr. T. Bradley Tel: 07968 835201 S. Humberside, Lincs., Notts, Derbyshire, Leicestershire, Cambridgeshire, North Hertfordshire. Mr. S. Perks Tel: 07968 835205 W. Midlands, Northants., Beds, Warwickshire, Worcs, Herefordshire, Shropshire Mr. S. Stead Tel: 07968 835204. North Humberside, Yorkshire, The North East

Mr. R.I. Hart Tel: 07968 835202. Norfolk, Suffolk, Essex, Kent, S.E London Mr. M. Humphreys Tel: 07968 835203 Hampshire, Dorset, Berkshire, Isle of Wight, Channel Isles, parts of Surrey Mr. R. Venn Tel: 07968 835206. South Wales, Bristol, South West, Gloucestershire, Wiltshire, Devon, Cornwall

Mr L. Little Tel: 07918 081782 Mr. A. Finch Tel: 07970 693752. Sussex, parts of Surrey, South Lancashire, Cheshire, North Wales, Cumbria, North Staffs Central & South West London

Mr D. Milstead Tel: 07841 565349 Oxfordshire, Buckinghamshire, South Beds, South Herts, North London

AGENTS: Mr. T. Tindal, Helensburgh. Tel: 01436 671421, mobile: 07836 705620, fax: 01436 671939 Scotland Mr. D. Moran Tel: 07710 882421 N. Ireland & Eire


THE STO CKLISTS N ovem ber 2009

Tel:01282 862736 Fax:01282 868307 Email:

Bankfield Mill Greenfield Rd, Colne Lancs. BB8 9PD

Celebrating 25 years of bespoke manufacturing 100% Wool Saxonies Boulsworth Moorland Lowood Pendle Ferndene

All available in any colour, any width up to 12m

1/8 th gauge 1/8 th gauge 1/8 th gauge 1/10 th gauge 1/8 th gauge

42 45 55 60 68

oz oz oz oz oz

Super Ferndene Patrick Emily Charlotte

1/8 th gauge 1/10 th gauge 1/10 th gauge 1/10 th gauge

78 70 85 96

oz oz oz oz

100% Wool Shag Pile

All available in any colour, any width up to 12m Haworth Thornton

Standard 1400 Contract 1700

1/4 gauge 1/4 gauge

58 oz 62 oz

Wycoller Withens

1/4 gauge 1/4 gauge

80% Wool / 20% Nylon Classic Twist Available in any colour, any width up to 12m

1/8 th gauge 1/10 th gauge

41 oz 50 oz

Super 2000 Deluxe 2400

1/10 th gauge 1/10 th gauge

Sales and bespoke enquiries: 01282 862736

Sales Agents.

James Hall Area: Scotland. Mobile: 07787 140136, Fax: 0131 343 3353 E-mail:

John Rostron Area: North West/Cumbria/North Wales Mobile: 07973 733208, Fax: 01254 876548 E-mail: Mark Garbett Area: South West England Mobile: 07840 664757,Tel: 01752 696377 E-mail:

Niall Martin Area: Central London/Oxon/Berks/Bucks/Essex Mobile: 07866 735772, Fax: 01628 541497 E-mail: Keith Leslie Area: Northern & Southern Ireland Mobile: 07860 873838, Fax: 02894 468005

Aldo Berettoni Area:Yorkshire/North East/Humberside Mobile: 07971 173560, Fax: 01484 666703 E-mail:

Ian Millward Area: East Midlands/Notts/Staffs/Lincs/Derbyshire/Cambs/ Norfolk/Suffolk Mobile: 07939 319385, Fax: 0121 430 3682 E-mail: Steve Acton Area: South East/South London Mobile: 07957 836207, Fax: 01323 872415 E-mail:

James Thomas Area:West Midlands (west of M1) & South Wales Mobile 07932 458032,Tel/Fax: 01656 784514 E-mail:

New stand now available.

Please contact your local representative.

96 oz 120 oz

59 oz 70 oz

THE STOCKLISTS November 2009


The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

CALL US NOW!!! 020 8443 3322 Columbia Flooring plc

Trade Show Rooms Available • Specialist advice and terms available on contract enquiries •


Tel: 0208 443 3322 Fax: 0208 805 2346


THE STOCKLISTS November 2009

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 052

Visit our website on:



The Axminsters

supplied in 3.66m and 91cm

Distinctive Design Classic Saxony Luxury Saxony

SM - Sarakhan Maroc SM - Sarakhan Saxony SM - Sarakhan Royale

All three styles made in the same 13 colourways

The Tufteds SS - Sarakhan Shingle

80% WOOL, 10% NYLON, 10% POLYESTER Grade 5, Very Heavy Wear

supplied in 3.66m and 91cm Design No. 41/2822 44/2822 66/2822


Design No. F00001 F00002 F00007 F00008

Repeat 36” 36” 36”

Match H/D H/D H/D

supplied in 3.66m and 91cm Repeat 34” 34” 34” 34”

Match H/D H/D H/D S/M

supplied in 4m and 5m

Heavy 50oz-sq.yd 2ply twist Available in 19 colourways

100% WOOL Grade 5, Very Heavy Wear, Loop pile

Sarakhan Rustique

supplied in 4m and 5m

Heavy 52oz-sq.yd 4ply loop pile 6 colourways all made in 3 styles RD - Rustique Diamente RL - Rustique Linear RB - Rustique Boucle

80% WOOL, 20% NYLON Grade 5, Very Heavy Wear

Natural Elegance Extra Heavy Luxury twist 65oz-psyd In 14 colourways, 7 Heather Berber & 7 Classic Plain Shades



supplied in 4m and 5m


80% WOOL, 20% SYNTHETIC with Meltbond Heavy Domestic

A 40oz-sq.yd FIne Twist at an attractively modest nett price in 12 subtle natural heather shades

supplied in 4m and 5m




supplied in 3.66m and 91cm Design No. 11/4398 10/5281 3/5281 2/403 2/4647

GRENABY Design No. 16/8950 14/8018 23/8036 26/803 10/8207


Design No. 10/8127 25/627 60/8745

Match set











41 1/4”


41 1/4”


41 1/4”


supplied in 3.66m and 91cm Design No. 72/746 48/763 23/759 23/9036


Repeat 36”

supplied in 3.66m and 91cm


Match H/D H/D H/D S/M H/D

supplied in 3.66m and 91cm



Repeat 34” 34” 34” 34” 34”











supplied in 3.66m and 91cm Design No. 5626 360/7 5555 5487S 5487L 5527 5173 5609

Repeat 12” 12” 18” 18” 36” 12” 18” 18”

Match self self self self self self self self


ROWE company

THE STOCKLISTS November 2009


Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 052

Visit our website on:


Chateau Royale

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply well established pindot in 12 colours with 2 border options

Beaufort Court

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply modern simple designs on pindot ground available in 12 colourways, 2 designs Mazarin & Crystal


NEW 80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply subtle natural tonal textured yarns


AGENTS & REPRESENTATIVES Rodger Adams mobile: 07970 023 159

Scotland North East /Cumbria Lancashire, Yorkshire & North Wales Lincolnshire, East Midlands East Anglia, Essex & Hampshire

John Reid mobile: 07973 741 445

Martin Lees mobile: 07974 413 992

Natural Elegance

Mario Sorano mobile: 07989 589 124

The Ultimate in style and luxury Robin Rowberr y mobile: 07831 434 244

West Midlands North & West London, Home Counties & Bedfordshire South West/South Wales South London/Surrey/ Sussex & Kent

Lee Palmer mobile: 07774 101640 Andrew Jefferies mobile: 07831 457 102

Tony Cook mobile: 07860 205 377

Contract and bespoke service available. For all commercial enquiries please refer to sales reps/agents. For information or visit our new user friendly website

We would like to remind all customers that we have our own DEDICATED TRANSPORT FLEET offering a timely and efficient delivery service.


Beaufort Court

Mazarine Crystal • Available in two designs

a ROWE company


THE STOCKLISTS November 2009

WHAT’S NEW... We’re delighted with the initial response to our two new 100% polypropylene qualities, seen here. They are manufactured using our own very hardwearing, non-fade Edelon Protect yarn, which locks the colour into the product to produce superior stain and bleach resistance as well as being moth proof and non allergenic. Amboise is a 1300g weight available in 4m width with actionbac backing, in a really contemporary palette of six earthy shades, ranging from cream to dark brown. Chaumont Twist is a 960g weight, also in 4m width with actionbac backing. It’s available in rolls and cut lengths and has a wide colour palette, including fashionable solid shades.



Say hello...

Coming soon We’ve another two 100% wool carpets in the pipeline: Hudson and Lawrence, designed as replacements for wellloved Amber, Amber Cord, Dublin, Kingston and York. These will be rolls only, attractively priced options, both available in six earthy, natural shades. Hudson will be a textured option; Lawrence a plainer design.

OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, some of Bucks, Middlesex Berks, Oxfordshire. John A Constable T: 01622 685397 M: 07836 734322 Kent, Sussex, Hampshire Robin Croughton T: 01892 669699 M: 07710 393966

Avon, Cornwall, Devon, Dorset, Gloucestershire (part of), Somerset, Wiltshire Doug Gilmour T: 01373 462503 M: 07970 950276 West Midlands, South Wales Paul Brewer T: 0121 4277117 M: 07798 745181 East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466

YOUR HEAD OFFICE TEAM CONTACTS Operations Manager: Lesley Inman M: 07703 337989

To our product manager in Holland, Marieke van Dop, who’s the lady behind the very smart new presentation of our swatch and sample books. Marieke comes to Edel Telenzo with a background of marketing experience in the gift wrap, accessories and food sectors. She works closely with designer Annette Saunders, bringing the latter’s creations to market, developing promotional materials, pos, organising exhibitions etc. Marieke also looks after our company’s presence at trade fairs in Europe – watch out for her efforts at Domotex in January!

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934 Lancashire, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220

Cumbria and North East Jimmy Thomson T: 01835 863180 M: 07767 702928 Scotland Tim Tindal T: 01436 671421 M: 07836 705620 Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 Northern Ireland Jim Osborne M: 07738 642934

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW

THE STOCKLISTS November 2009


Distributors of Distinction Telephone: 01977 662211 Key Contacts SALES Telephone: Facsimile:

01977 662211 01977 662334

ACCOUNTS Telephone:

01977 660084

CUSTOMER SERVICE Telephone: 01977 660086 SALES DIRECTOR Carl Cummings Mobile: 07793 883241 Email:

Featured product - Memory Foam Mattress We continue to be successful in a difficult market place and due to innovative product and design we are thankfully ahead of last year and against all this year’s sales budgets. We are proud to announce an expansion of our strong partnership with Carpenter with the launch of the Sleep Better Memory Foam Mattress using NASA technology memory foam (Visco Elastic) developed for the Space shuttle seating. Please contact your Representative or Agent for more details.

National Sales Team Scotland. Jimmy Thompson Helen Thompson

Mobile 07767 702928 Mobile 07903 583806

North East England (Teesside, Tyneside, Northumberland). Mark Ponting Mobile 07725 249439 West Yorkshire. Mike Craggs

Mobile 07808 572593

West Yorkshire, South Yorkshire. Chris Hook Mobile 07796 155375 Greater Manchester, Cheshire, Wirral, North Wales, Merseyside Mobile 07590 355887 Charles Gordon North Yorkshire, North / South Humberside, Lincolnshire. Mike Matthews Mobile 07710 126115 Merseyside, Lancashire, Cumbria, Isle of Man, Fylde. Joe Smith Mobile 07860 475482

FELLS - LEADERS IN QUALITY WOVEN WILTONS Fells Carpets take pride in having the most comprehensive Wilton collection available in the UK today and we continually work hard with design teams all around the world to come up with innovative design and colour. Our continual commitment to this product type along with our vast experience, allows us to keep ahead and to provide the market with the very best products available.

Sheffield, Derbyshire, Nottinghamshire, Leicestershire and East Midlands. Adrian Garner Mobile 07921 408950 South Wales, Staffordshire, Worcestershire, Shropshire and West Midlands. Peter Stoneman Mobile 07985 279842 East Anglia, Essex, Herts and Norfolk, . Mobile 07861 240555 Jon Marsh Kent, Surrey and Sussex, London. Mobile 07861 240555 Jon Marsh Devon, Cornwall, Somerset, Dorset, Wiltshire Hampshire, Bristol and Isle of Wight. Martin Pow Mobile 07968 117889

We tick all the boxes!

Best-selling products at every price point As a UK manufacturer and distributor, Furlong’s objective is simply to offer its customers the best of all worlds in terms of price, service and quality - a partnership that retailers can rely on and a comprehensive product range that consumers will respond to.

Furlong’s nationwide distribution network operates across three depots – London, Preston and Newport – using a dedicated fleet to carry rolls and cut lengths to our customers usually within 24 hours.

A long-term programme of substantial investment has created a major production facility for both 4m and 5m wide carpet and the new backing plant commissioned last year is now fully on line.

Furlong’s product development team has created a portfolio of products matched to the diverse needs of different customer groups, rooms styles and performance requirements. Regency’s stain-resistant ranges use their own ‘Carefree’ fibre which is bleach cleanable and offered with a warranty for absolute confidence. New ranges are introduced several times a year to keep the offering fresh and interesting and respond to consumer trends and colour shifts.

As a result, the company can produce hundreds of thousands of square metres of carpet every week, covering all the key sectors – stain resistant polypropylene, wool twist, wool natural and many others.

the aim is simply to offer customers the best of all worlds in terms of price, service and quality

Being in control of its manufacturing means Furlong can control the cost base and the quality to provide a range of products that is competitive at each of the price points. Manufacturing also means they can manage stock more closely and respond to changes in demand so that the right carpet is always ready for dispatch.

Furlong have paid particular attention to the presentation of the product range to consumers with a market-leading modular POS system which they will deliver and design to suit your store.

Furlong’s wholly-owned manufacturing company, Regency Carpets, is one of the UK’s top three tufters with a modern plant located in Bangor, Northern Ireland.

Furlong believes in working in partnership with their customers to provide products and services that ticks all the boxes.

Investing in quality and service

Extensive tufting expertise

Effective service systems

Large group stock-holding

Fast delivery fleet

Here are the people who try harder London & Home Counties SIMON BRENNER M: 07791 891024 S.W LONDON, SURREY (INS. M25) IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON BERKSHIRE DARREN SPENDIFF M: 07791 890861 KENT

High impact POS Furlong’s innovative new modular displays have been launched with the top 10 Regency stain-resistant carpet ranges to suit every style and consumer budget.

RAY SMITH M: 07816 217565 ESSEX ADAM HOLLYOAKE M: 07816 217548 N, N W & E LONDON


• Mix and match up to10 units. • Islands, triangles, corners and walls. • Unique, stylish, interlocking design. • Total service - design, delivery and installation.

The Regency range of stain-resistant carpets ticks all the boxes:

✓ quality ✓ choice ✓ availability ✓ service ✓ price


London Sales tel: 01322 628707 fax: 01322 698733

South East

North West





Yorkshire & North East


DES BEST M: 07968 828516 NORTH EAST





Midlands PAUL HARRIS M: 07980 786285 NOTTS & DERBYSHIRE

Wood Floor Specialists JOHN POWERS SALES MANAGER M: 07792 477312




Preston Sales tel: 01772 696787 fax: 01772 311921

Newport Sales tel: 01633 283959 fax: 01633 275454




Littner Hampton Limited UNIT 30 FOREST BUSINESS PARK, ARGALL AVENUE, LONDON E10 7FB Telephone: 020 8520 8474 Fax: 020 8520 4464



100% wool, 4m


100% polypropylene, 4m


100% wool, 4m & 5m


100% polypropylene, 4m


100% polypropylene, 4m


100% wool, 4m


100% polypropylene, 4m


100% polypropylene, 4m


100% wool, 4m & 5m


100% polypropylene, 4m


100% wool, 4m


100% wool, 4m


100% wool, 4m & 5m


100% wool, 4m & 5m


100% wool, 4m


100% wool, 4m


100% wool, 4m


100% wool, 4m & 5m


100% wool, 4m


100% wool, 4m


100% wool, 4m & 5m


100% wool, 4m & 5m


80% wool 20% nylon, 4m

SALES EXECUTIVES & AGENTS KEITH BADHAM (Birmingham, W. Midlands, Staffs, Shrops, Warwickshire, Glos, Northants)

07976 677048

PETER BALDWIN (North West England, N. Wales, Derbyshire and Yorkshire)

07973 410688

MARK BROSTER (South London, Surrey, Kent, Sussex and part Middlesex)

07766 255222

GARY FOSTER (Cambrigeshire, Bedfordshire, Bucks, Herts and Oxon)

07515 283872

GARY KENDALL (North London, part Middlesex and Essex)

07802 661944

LEE MARRINER (Hampshire, Wiltshire, Berkshire & part Buckinghamshire)

07778 238667


100% recycled carpet Mohawk International takes old plastic bottles and turns them into beautiful, luxurious carpet... Hard to believe we know, but a plastic bottle you drink from today could one day become fibres in Mohawk’s carpet.

Make the most of the consumer’s love of all things green with the new Environmental Tombola featuring carpet manufactured from 100% recycled material

Polyethylene terephthalate (P.E.T) is the top quality resin required in the production of plastic drinks bottles. When recycled, it can be extruded into fibres that are far superior to lower-grade synthetic virgin fibres used in making other brands of carpet yarns. Mohawk recycles over 3 billion plastic bottles each year. By controlling every aspect of “Mohawk recycles over 3 billion the recycling plastic bottles each year.” process, Mohawk guarantees the highest standards of performance in its luxurious and beautiful carpet. From bottle to floor - that’s how we do it.


3.66m I 65oz

New Century

4.0m I 100oz

True Winner*

3.66 & 4.57m I 62oz

100% StainmasterTactesse Nylon

100% Polyester with Scotchgard

100% PET Polyester with Scotchgard

Butter Pecan*

Paint Box*

Tula Rosa

3.66m I 52oz

3.66 & 4.57m I 65oz

3.66m I 65oz

100% PET Polyester with Scotchgard

100% PET Polyester with Scotchgard

100% StainmasterTactesse BCF Nylon

Casual Allure

Park Avenue II*

Vivid Luxury

3.66m I 48oz

3.66 & 4.57m I 80oz

3.66m I 70oz

100% Ultrastrand Nylon with Scotchgard

100% PET Polyester with Scotchgard

100% Ultrastrand Lissé with Advanced Repel

Certain Success*

Rainbow Sherbert*

Weston Hill*

3.66 & 4.57m I 42oz

100% PET Polyester with Scotchgard

Coastal Charm*

3.66m I 55oz

Carpets marked * on Environmental Tombola

Royal Palace II

4.0m I 95oz

100% Polyester with Scotchgard

Sera Bella

UK Sales Office 3.66m I 91oz

100% StainmasterTactesse Nylon

100% Ultrastrand Lissé with Advanced Repel



3.66m I 86oz

100% ANSO Caress


3.66m I 50oz

100% Ultrasrand BCF Nylon 3.66m I 65oz

100% Wear-dated Durasoft Nylon

3.66m I 30oz

100% PET Polyester with Scotchgard

3.66m I 29oz

100% Everstrand PET Polyester with Scotchgard

Colour Cachet

3.66 I 52oz

100% Mohawk Everset PET with Scotchgard

Shimmering Sands

Mohawk United Kingdom 1 Chester Road Colmworth Business Park Eaton Socon, St. Neots Cambridge

PE19 8YT 3.66m I 46oz

100% Ultrastrand Lissé with Advanced Repel

Tel: 01480 479830 Fax: 01480 471304




THE STOCKLISTS November 2009


It’s nearly the pantomime season!?! Check out our Autumn price guide for more details. CUT & LOOP PILE Revival Kreta Everglades GRAPHICS / CONTRACT GELS Arena Cherokee Sapphire Senator Sentinel Statesman

NATURAL EFFECT Agadir Ancona Chunky Craftwork Berber 4&5M Harvester Hopscotch Ivory Coast Marrakesh Natures Writing Rustic Treasure San Salvador 4&5M

SAXONY / SHAG PILE Big Softie Chamonix Cleopatra Mont Blanc Montana 4&5M Half Century New Century Nobility Splendour Stainfree Saxony 4&5M Stainblock Supreme 4&5M Tennessee



Gala Gala Gel Rackcord Scorpio Supacord


TWISTS - STAINFREE Balmoral Chislehurst Cosmopolitan Clyde Easy Heathers Easy Twist Heathertwist / Heathertwist Supreme Herdsman Twist Portman Stainsafe Touch 4&5M Startwist / Startwist Supreme Stanford Summer Skies Supatwist

TWISTS - WOOL Classic Twist Dundee Twist Eden Twist 30/40/50 4&5M High Life 4&5M Iconic Twist 40/50 4&5M Inspirations 40/50 4&5M Paramount 30 Paramount 40 The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Tweed Ultimate Luxury 4&5M

Designers Dream 4&5M Urban Life The Arabica & Ceylon Wilton Collection 4&5M New Heritage Collection Renaissance Ultimate Wilton

VINYL / SMOOTH FLOORING Arte Della Ceramica Blackjack Casino Celtic Stone Eclipse Econoflex Medley Mojo Revolution - Roll Only Vinyl Sherwood Oak

CARPET TILES Capital Plus Electron Magnesium Neutron Oxygen Positron Proton Quark Titanium We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

Area Sales Managers No rth, Ea st & C entr al . Londo n, Esse x & Mid dx ( wi thi n M25 ) Paul Henson 07881 502506

Sal es Office Antony Stapleton 0208 498 2845 M. 07881 502505

E s se x ( ou t si de M2 5), C ambri dge s hir e, Suff ol k Richard Chappell 07837 295379

Kent, Surrey, Sussex, S.E. L o nd o n Chris Walker 07881 502507

H er ts, B ed fordshi re, E s s e x ( w es t of M 11) , P t M id dx James White 07881 502508

SW, W & NW London, South Middx, West Surrey, Berks, Bucks John Imbrey 07875 714269

THE STOCKLISTS November 2009


Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E -mail: Website: Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799 VICTORIA Baronet Berber Stripe Castillion Celtic Heathers Crown Twist Duchess Elite Gaelic Heathers Kelso Natural Accents Natural Companions (Sisal, Chenille, Ridge) Regal Twist Rustic Jewels Suede Tudor Twist Coll Tudor Manor LANO Bolero Campus X-treme Chiselhurst Greenfield Havana Heathertwist Coll Inspiration 40/50oz Pembridge Twist Rustic Berber Rustic Sensations Scala Scala Tonals Sentinel Startwist Coll Twilight Coll Wilton Naturals Xtra Twist BALTA Berga Birnam Twist Cobblestone Desert Twist Diva Fiesta Fusion High Flyers Gala Cord-all options in stock Rustic Twist Supreme Shepherd Twist Spicy Twist Stainsafe Tweed Stainsafe Comfort Stainsafe Favourite Stainsafe Heathers Stainsafe Olympic Super Wiltax Techno Tempo/Salsa Twisty Versailles BROCKWAY Amore Cavendish Craftsman Collection (Elite/Forte) Cresta 40/Cresta 50 Orion/Orion Major

CORMAR Berwick 40/50 Buchanan Home Counties 42/50 Malabar Oaklands 32 Oaklands 42 Oaklands 50 Pennine Twist Primo Plus Warwick

TARKETT Salsa 14mm Combi-loc - limited stocks Viva 8.5mm Ultra-loc - limited stocks VINYLS Living New Optic Oasis Prestige Rustic Living So Tropical BEAULIEU INTERNATIONAL Adventure Twist Arte Del Ceramic Athena Celtic Stone Vinyl Comfort Grip Vinyl Dublin Durham Twist Fashion/Gallery Grass Collection Heavy Tread I-Twist Isis/Mentu Majestic - limited stocks Natural Life Pronto Selections Sherwood Oak Vinyl Studio Vinyl Sonata Vinyl Supreme Twist 3m/4m Sweet Homes Texalino Sup Vinyl Urban Vinyl laminates Essentials (previously Casa) Cottage - new range

DOMO Absolut Luxury Alpina Auvergne Merino Metropolitan Ocean Breeze Orlando Planet Playground Portofino Scorpio Traditionals Weavers Twist ITC Check Checkmate Concerto Consul Heritage Collection Jaguar - new colours Kreta New Dimensions Palace Sophistication Stainblock Berber Stainblock Heathers Stainblock Tweed TAPIBEL Cachet Chiltern Melody Nevada Reeds Sysoltex Homested/Aran/Crofter Toscana HALO CARPET MILLS Barbados Genua Halifax Padua Panama Salamanca Sydney

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated November/December 2009.

BAJONG Home Twist Supreme Montana Montana Twist Sahara MISCELLANEOUS IVC Master Grip Presto CAVALIER Country Collection Hamlet Parish and Village LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations C&H Homestyle LVT - planks and tiles




THE STOCKLISTS November 2009

DID YOU KNOW? STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) 08454 341000 08454 342000 01954 781142 01844 213555

NEXT DAY DELIVERY STS GOLDLINE STOCK CARPETS Aston Twist Bernwood Twist Bernwood Supreme Bernwood Forest Bernwood Heather Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 New Cavendish Cherwell Cord Chislehurst Dorchester Gladiator Supreme Harrier Felt Harrier Gel Heathdale Hillcroft Magnum Gel Meadowbrook Medicare Milton Collection Multicare Classic New Valley Twist Orinoco Opus Twist Radley Twist Ravensbury Twist 32/40/50 Ruskin Twist Supersava Twist

LANO STOCK CARPETS Bolero Chislehurst Coral Cove Havanna Heather Twist Heather Twist Supreme Pembridge Twist Rustic Berber Sapphire Startwist Startwist Supreme Twilight CORMAR STOCK CARPETS Berwick 40/50 Malabar Natural Berber Twist New Hampshire 32 New Hampshire 42 New Oaklands 32/42/50 Primo Plus Primo Tweeds Primo Ultima Warwick BALTA STOCK CARPETS New Shepherd Twist EDEL TELENZO Orinoco

PRICE LIST DATE JULY 2009 CARPET STOCK TILES Ascot Beckenham Chelsfield Cheltenham Clipper Croydon Croydon Stripe Inspiration Keston Latour New Horizons Saturn Saturn Plus Selsdon Tivoli 24 STOCK UNDERLAYS Goldtred Collection Cirrus Cumulus Nimbus Silver Lining Cloud Nine Contract Cloud Nine Super Contract Durafit 500 Durafit 650 Cosi 8mm & 10mm Heatflow Collection Roma Blue Heaven Willow Green Treadmore

Essex, Cambs, Suffolk, Norfolk

STS Area Managers Sarah Haworth-Holman 07738 329714

Rachel Sherwood 07801 762724

Nothants, Oxon, Herts, Beds, Bucks, Glos, Wilts

Vicky Langley 07962 646847

London (North of Thames), Northants, Oxon, part of Warks, Bucks, Beds, Herts, Middx

John Batts 07711 735638

SE London, Kent, E Sussex

Peter Gregor y 07789 770093

Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail)

Dana Baldock 07801 762725 SE London, Kent, E Sussex, Part Essex

Ian Mellor 07801 762720 SW London, W Sussex, Berks, Hants, Surrey

2 November 2009


National Floor Show


Harrogate Review - part 2 Flooring is looking to a smarter future David Spragg reports on trends and forecasts

With all the main movers under one roof, Harrogate is the unique time to take the temperature of the flooring trade and assess the key influences for the following season. This year was a surprise. With a recession following some years of disappointing trading performance for flooring, the expectation would have been an emphasis on price, safe sellers and cautious product development.

Not a bit of it.The industry is showing more signs of confidence, intelligent marketing and design aspiration that I can recall for a decade. Three themes emerged from this year’s Show: fashion, quality and fibre. The flooring industry as a fashion business is often talked about by enthusiastic interior designers but the concept has seemed pretentious amid the safe sea of beige that covers most of the real world of high street retailing.

But manufacturers are saying it like they mean it now. I know this because they are spending real money on it.

continued overleaf

Top level designers are working at the heart of the industry

5 more pages of reports and reviews

• A detailed report on trends at the National Floor Show . . . . . . . . . . . . . . . . . . . . 31 to 34 • More detailed reviews of companies and product launches . . . . . . . . . . . . . . . . . . . . 31 to 35

The two show dilemma of 2010

A full report on latest developments . . . . . . . . . . 45 - 47

Merryfield is a cut above the rest with a specialist business in carpet Victoria are looking quietly confident with a fresh approach that has seen strong business performance during the summer and the focus has been on the company s flagship seller Tudor Twist. We ve sharpened it up so we could offer something a little different and we have had a fabulous reaction because the price is competitive too, said Shaun Lewis of Victoria. Tudor Twist has a new specification with a 80/15/5 texture-loc yarn system to give it a crisper look and 18 new colours in subtle contemporary shades have been added. To round off the revamp, a new weight has been added at the top end to offer a 60oz option. The popular Crown Twist has also been re-launched with 11 updated colours.

from The Stocklists

cutting machines which they design and manufacture in the UK. A track record with making machines for the majors for almost 30 years, Merryfield responded to the recession with a budget machine aimed at smaller retailers. Costing £7,500, the Eco-Wasp accurately measures and cuts 4 and 5m rolls on an industrial strength machine that only needs a standard 13-amp plug socket to get it going. The company makes it easy for retailers by offering a 12-month warranty, after-sales service with 10 service vehicles on the road, and a buy-back policy. Pictured above: Syd Merryfield MD (left) with technical consultant Graham Boffey. November 2009



Harrogate Review Dickinson Moore have been building their business steadily since their launch three years ago with a range of quality gripper and, more recently, trim and underlay. There was a flood of poor quality gripper coming in from China — if you shook the box you could hear the nails fall out! said Lee Parker (pictured left). We invested in manufacturing plant in China and have our own man out there and we have made sure the quality is exactly what the UK market needs. The company offers gripper products for wood and concrete floors with dual and 3-pin options. More recently, Dickinson Moore has been developing its range of PU underlays, offering 3 weights for carpets and a range of 3 products for laminates.

Asiatic Carpets basks in the creative glow of leading designer Jeff Banks (pictured left) whose design career has covered everything from The Clothes Show on television to a host of fashion and interiors interests. But, according to Jeff, on Sunday afternoons his talent is turned on rugs. It s almost a hobby and I love it, says Jeff. The real pleasure is that Asiatic can turn my ideas into action so quickly with the finished rug just 6 weeks later. Jeff Banks has been working with Asiatic for almost 10 years and the company s current collection has 40 of his designs, with a further 20 coming up in the new year. Asiatic sells nearly half-a-million rugs a year and was launched some 80 new designs plus 40 new options is the highly popular Harlequin range. That update is overdue but we ve spend our time carefully in developing it, says Asiatic s Jeremy Nichols (pictured below, right with Jeff). We really are setting trends here.

Top level designers are working at the heart of the industry – everywhere! We’re familiar with Jeff Banks’ inspiration at Asiatic, Danielle Proud and now trend forecaster Victoria Redshaw at Fun On the Floor and world renown Ulf Moritz at Vorwerk.

The highly intelligent design and trend forecasting skills of Wools of New Zealand’s Joanna Ramsden is informing a range of UK carpet companies including the new kids on the designer block, Contemporary Life.

Joanna has created exciting ‘mood boards’ for Contemporary Life’s ‘fashionistas’ range in its Urban Life Collection to explain where fashion trends are coming from and a similar approach at designer-led Ryalux aims to put colour into context.

Flor by heuga has just appointed leading Turkish/Belgian designer Cenk to inform its creative approach. “Our industry needs to work with the right specialists to get texture and colour right,” says René Nieuwendijk at Flor by heuga. “It’s not about deciding to promote red, it’s about getting the right red, understanding the trends and knowing what is going to sell next year and the year after.”

“We think there is more confidence about design and colour among consumers and we are helping retailers sell into this culture,” says Darren Clanford, creative director at Ryalux. “Flooring is becoming more of a focus of the design of a room.”

Fun On the Floor’s Victoria Redshaw commented: “We have a more savvy consumer base than ever now who are more interested in design and want to be led by experts not celebrities.

“Flooring has been a little slow to react but consumers are ready and there’s a big opportunity here for carpet if manufacturers and retailers are ready to buy in,” she says.

“We think there is more confidence about design and colour among consumers and we are helping retailers sell into this culture” Colour trends are always tricky to report in the carpet sector and much more is talked about colour than is actually sold. “Manufacturers can’t just re-colour the old classics, they need to refresh their collections,” says Victoria but in many cases this freshness is apparent.

Strong shades such as aubergines, mid-to-dark browns, lime greens and ‘acid colours’ are doing well and many shades of stoney hues and greys are appearing in the ranges. “There is definitely more confidence with colour,” says Darren Clanford, “and it is more eclectic with consumers more prepared to mix colours.” But it is noticeable that these stronger colours are selling better when they are toned down to a subtler shade, maybe with a worn look. In the mainstream colour bank, Steve Elliott at Associated Weavers commented: “There is still not a lot of real colour being sold but you can see colours are changing in naturals with more interesting and subtle shades.”

Steve also predicts that pattern will make a comeback which is not widely anticipated in the trade but the continued success of stripes shows that there is consumer appetite for non-plain designs.


November 2009


National Floor Show

Harrogate Review

Attention to texture has been a strong theme of the last two years – a logical trend when patterns, other than stripes, have yet to secure a market and consumers are still a little wary of new colours.

As Andrew Broughton at Brontë commented: “When we wanted to look for something new this year, we thought that rather than colour or design, it was texture that could make a real difference.” And Brontë’s sumptious new chunky yarn attracted key interest at the show. Ryalux have turned texture into an artform and encourage consumers to consider multiple textures in an installation with dramatic effect.

FLOR by heuga is placing a major emphasis on the UK residential market and holds its independent retailers in high regard. We want to overturn some perceptions of carpet tiles, says MD Rene Nieuwendijk (pictured below left with sales director Paul Colton). The company has launched seven new products this year so far — replacing more than half its range — and came to Harrogate with the very latest — a new 80/20 dense cut pile called Country Contemporary to add a new texture to their highly successful Country Classic twist. Also new were updated on-trend colour palettes for both Country Classic and the popular deep-pile Funky Feet range. We want to build a niche in the contemporary market, says Rene, and to get that right you need to work with a specialist. Renown Belgian/Turkish design Cenk is working with the company to create a new culture of contemporary fashion.

Quality comes through recession

“Quality is important as we come out the recession,” says Steve Elliott of Associated Weavers and his company was one of many adding heavier, higher density options at the top of their ranges. In AW’s case, they responded to retailer demand for a heavier weight heather with Tuftex Twist which is 40% heavier than the Scottsdale Twist on which it is based.

FLOR by Heuga have also started recruiting retailers into their Premier Retailer programme — a highlydeveloped partnership which includes a sophisticated Academy for training retailers to inspire their customer and trade them up.

“People have put up with cheap for far too long,” says Steve. “There is more optimism among consumers and more expectation of a better feel in carpet texture.”

And most manufacturers are reporting strong demand for the heavier, thicker weights and are busily adding to their ranges to accommodate the trend. Examples include Victoria’s flagship Tudor Twist adding a 60 oz option,

Edel Telenzo’s new Chelsea, Cormar’s Primo Ultra and Kingsmead’s Cheviot Supreme polypropylene at 1600 gsm. Urban Living’s collection has a 70 oz carpet at the top of its range.

Super heavyweights such as Bronte’s new 115 oz felted yarn and Mohawk’s 95 oz and 100 oz recycled fibres are reported to be doing well. David Cormack at Cormar commented: “When we increase the quality options on a range we’re giving the retailer those all-important opportunities to trade up their customers and there does seem to be more apetite to do this.” Even the underlay people are in on the act with thicker, denser products. Carpenter, for example, have high hopes for their new Ultra-Step product, a 180 kg/cm3 PU foam as compared to the 100 kg of their best-selling Rich-Step underlay.

Focus on fibre

Apart from the wool people themselves, the carpet industry hasn’t gone out of its way to promote what goes on ‘under the bonnet’ of their manufacturing process – but this is changing a little. Fibre and yarn are coming to the foreground much more in the last couple of years and manufacturers are more aware of the marketing potential for promotion and differentiation by talking up the quality of the product components. Polypropylene is posher and wool has more pedigree.

Stainfree synthetics are having a very strong run as the continued overleaf

from The Stocklists

Georgian Carpets

brought an impressive presentation to Harrogate with a new stand that provided an elegant setting for several new launches. Under the company s Stoddard brand, the new 80/20 Luxor Twist is set to be a big seller with 14 colours including 4 distinctly new tones in 4 and 5m widths. A modern new extendable POS unit will be available with this range. For Georgian, the new Impressions berber range offers three textures of 100% 2-ply wool yarn with 5 colours each including a distinctive new grey while the 80/10/10 Tresco range showed off a new colour palette.

November 2009



Harrogate Review quality feel rapidly improves and manufacturers of mainstream ranges such as Abingdon and Furlong’s Regency Carpets have seen good growth over the last year or so.

underwrites the integrity of its supply.

As polypropylene has got steadily better, delivering a better feel alongside its performance capabilities, so manufacturers are more keen to promote the synthetic origins of their material. It is interesting that Antron has a high profile in Vorwerk’s marketing now and DuPont in some of Mohawk’s eco-fibres.These names had never gone away but it is a long time since consumers – and even retailers – have been reminded of them.

British Wool offers “Platinum certification” to manufacturers who manage their production with the high standards required to guarantee the origin of their yarn.

Furlong reported their “best-ever” Harrogate while Abingdon launched their new stainfree “test centre” that lets retailers demonstrate the cleanability in-store.

Posher polypropylene is all around and manufacturers are more confident in promoting the fibre not just for its easy clean capabilities. A good example is Cormar’s new heavyweight Primo Ultra, mentioned above. “Retailers love the easy clean story and when you add a really quality feel, they have a great story to tell,” says David Cormack. “Primo Ultra looks and feels like a wool twist.” The wool people may beg to differ a little! But they have been busy building the reputation of their fibre in the marketplace. British Wool’s “Origin is Everything” campaign has been given major promotion following the completion of the Marketing Board’s work with Leeds University on the Life Cycle Analysis of wool that

“It’s all about the pedigree of the wool,” says British Wool’s Brigette Kelly. “Some manufacturers and spinners don’t really know the actual composition of their yarn and this can compromise their standards for resilience and appearance retention for example.They need to consider the value of their product,” she says.

“We are talking about yarn a lot more” says Dalreen Buchanan at Ulster who spin their own yarn and are highly focussed on its quality. “We are encouraging our representatives to discuss yarn integrity and the feedback we have is that retailers say it’s good to know more about the fibre.They feel consumers needed more reassurance.” Steve Evans at Contemporary Life agrees and is working with Wools of New Zealand. “Confidence in the fibre is all important to underwrite the quality we offer. We can trace the fibre to the grower and guarantee its quality.” A final theme at the National Floor Show was the “National” bit. Britain to be precise.There is much more patriotic flag waving going on and it’s obviously commercial to be emotional about this. Dennis Flower reports on this theme in The Stocklists on page 51.

Triple-King have been building up their merchandising business — launched last year as a service to their customers to store, distribute and even load up samples for point-of-sale units around the UK (and not just those manufactured by Triple King). We have had a very good response to the service from leading manufacturers, says Ian Peers. Customers include Associated Weavers, Fells and Edel Telenzo. The Show itself provides a showroom for Triple King s innovative POS designs and star performers this year were the clever, extendable waterfall lectern for Stoddard s new Luxor Twist, a tekkie tower for Manx carpets and 33-slot display for Sensa laminate flooring.

The Floortrain team from left to right are Dominic Ormondroyd, Chris Young, Tony Mann, Phil Darwin.

Floort rain have a simpler sales promotion than some as they offer floorlayers a highly professional assessment package and certification service for free! The scheme is funded by the Government s Train to Gain programme for which 95% of floorlayers will qualify. Floortrain undertakes on-site assessment of experienced workers and evaluates and documents their performance in detail over a four month period. A favourable assessment leads to National Vocational Qualifications (NVQ) and City & Guilds accreditation — essential recognition in contract and consumer markets. The NVQ qualification is now required to support the CSCS card scheme which tradespeople need to get on site on contract and commercial sites.


November 2009


National Floor Show

National Floor Show


Ball & Young

always attract attention with their superb visual presentation at Harrogate but this year they added extra interest with a display of their profiles and plates. There are people who still don t know us for metals even though we have a long track record in this business, said Ann Shaw. But more than ever, retailers are looking for quality products they can rely on. Under the banner Proudly Made in the UK , Ball and Young were promoting a comprehensive range of aluminium and simulated brass profiles and the campany has been investing more in merchandising and POS to support this sector. Alongside the flagship PU underlay ranges, Ball & Young have also added to their range of rubber underlays with the launch of their new Olympic collection - a range of high performance products which include Super Topaz, Venice and Olympic 3 & 5

Vorwerk had visitors looking up to them with a stunning new display tower more than two metres tall which packed in 192 samples alongside new display photography. The tower includes regular lines such as Fascination collection as well as new ranges including Evolution and the company had a constant flow of visitor interest in the unit which is being offered to retailers on a sales rebate basis. Another focus at the show was on fibre and Vorwerk are increasing their promotion of Antron as a key component of their quality carpets: The hope is that we educate consumers that wool isn t necessarily the most flexible, creative or best performing fibre out there and that manmade fibres such as Antron carpet fibre and other polyamides offer improved softness, style and performance, says Vorwerk s Ian Hammond.


are reporting more optimism in trading and reflected their confidence with the launch of several new ranges including Lothian a competitive 80/20 in 15 subtle shades and Argyll - a finely crafted 1/8th gauge twist pile carpet in 80/10/10 with a pencil point finish to each tuft and a 12 shade colourbank based on a mineral palette. Triple Twist Berbers have been very successful for Kingsmead so the latest family member, Triple Twist Heathers in 20 natural shades with three quality options is expected to do well. Kingsmead has also launched high-end polypropylenes Cheviot and Cheviot Supreme in nine colours using their Everlon fibre for a soft wool-like feel.

Janser keeps the trade on its toes with constant innovations in installation tools and this year their busy stand launched a real problem solver - the Mozart vinyl trimmer, a hand tool which uses a 2-stage process to bulk cut and then flush cut vinyl welds.


has dozens of reasons to be cheerful — three dozen to be precise! The company s popular residential Knight Tile range is 12 years old and to celebrate the occasion, Karndean launched 12 new ranges and supported them with 12 promotional initiatives. The 12 ranges include four new woods — a light honey maple, a traditional Victorian oak, an Edwardian oak and a fresh Native Koa. The other eight cover stone, slate and marble collections and include a number of lighter options in response to consumer demand.

Another clever idea is Perfect Butt — described as the world s fastest scribing tool. A sprung pencil in the centre of a revolving wheel allows fitters to follow complex contours and mark them directly to the flooring to be cut. A sister product, Multiscribe, was also launched at the show — a profile matching tool used to transfer contours from one shape to another with 15 functions including parallel scribe, convex scribe and line block.

Promotionally there is a major consumer press campaign associated with the new range which started last month and stunning new photography with installations in real homes.

from The Stocklists

November 2009


News Ultimate refresh from Ryalux The Ultimate collection from Ryalux has been refreshed for the Autumn/Winter 09/10 season, offering a range of exquisite, hand-crafted bespoke products, designed to allow clients to create the ultimate in stylish, individual interiors.

Ultimate is made from the finest quality wools and silks and comprises 12 luxurious qualities, all of which are available in any shade and any width up to 7 metres, giving unlimited design options.The exclusive woolsilk range features fine Oriental silk and the highest quality wool to create two innovative products, a subtle texture and a sophisticated tonal stripe, designed in a series of exotic, opulent colours. Sumptuous, deep shagpiles offer pure, indulgent luxury.

Elegant saxonies come in three distinctive pile weights, including an ultra deep, long pile for a beautiful, dense texture.The two fashionable twist products are available in a range of cool, modern colours which have been specifically designed to create smart, stylish interiors.The collection is completed with a unique, velvet stripe with a vibrant mix of eclectic colours

Ryalux’s Creative Director, Darren Clanford concludes: “The Ultimate collection is our signature range and embodies the Ryalux ethos, to make beautiful, luxury carpets of the finest quality, offering our customers an unrivalled choice of colour and design with bespoke, handcrafted elegance.” The collection will be rolled out to UK retailers by the end of November.

T 01924 262525

Fastest fitters in the Westco Employees at Westco are celebrating their success in setting a new world record for the fastest time to lay a laminate floor.

The seven-strong team trained hard to meet their target of laying the hardwood floor of just under 14 square metres in less than 10 minutes. The team achieved a time of just eight minutes and eight seconds. The world record challenge took place at Westco’s offices on Penarth Road, Cardiff.

Markus Burkhardt, director of operations at Westco, organised the challenge. He said: “We’ve done our research and this is something that has never been attempted before so we’re really excited about becoming world record holders and representing the flooring industry.” “We’d like to open up the contest to any of our suppliers and customers who think they can do it in a faster time,” said Markus. The Westco staff who took part included Shaun Whitty,Tracey Incledon, Jenni Whitehouse, Luke Brown, Mike Evans, Mary White, Paul Townsend, Markus Burkhardt and Lee Smart.


November 2009

See it on - search for ‘westco world record’ T 029 2037 6700


from The Stocklists

November 2009


News The shag pile palace The beauty and sumptuous feel of shag pile carpets is epitomised in Corona from Vorwerk Carpets. Corona is lifted beyond the norm with the introduction of different coloured threads that give added visual depth, bringing homes a unique carpet of the moment.

Available in 22 colours ranging from subtle sand shades through to a rich red, Corona keeps looking good thanks to the use of Antron carpet fibre.This advanced polyamide fibre has excellent wear and appearance retention properties, yet is also extremely soft, making it perfect for use in everywhere from the lounge to bedroom. Featuring on the new premium display tower, pictured on page 35, Corona is reflective of the position of Vorwerk Carpets as a supplier of high-style forward thinking carpets making the manufacturer a natural partner to the independent high street retailer.

“Carpets such as Corona bring high style to any home and as such particularly appeal to design-conscious homeowners,” comments Ian Hammond, Sales Director UK. “As these consumers are the ones far more likely to buy carpet from independent specialists rather than large out-of-town outlets, it makes a great deal of sense for the independent retailer to consider Vorwerk Carpets.” With a four-metre width, Corona is certified by TUV, CE and GUT and features a pile weight of 1,000gm/m2. Rated for use as Class 32 commercial, the carpet will withstand use in the busiest of homes. T 020 7096 5090

New Ball’s please! F. Ball and Co. Ltd.’s high performance Stopgap subfloor preparation products and flooring adhesives have been specified for the areas surrounding the Centre Court at Wimbledon. As part of an extensive upgrade of the Centre Court, managed by main contractors Galliford Try, F. Ball’s range of products achieved the required excellent levels of finish for rubber flooring in the public areas. One of the UK’s most famous sporting venues, the All England Tennis Club in Wimbledon has been extensively refurbished, including the addition of a retractable roof on Centre Court. As part of the refurbishment project, 2,000m2 of flooring on the walkways, stairs and landings surrounding Centre Court were upgraded.

Since moisture testing on the floor indicated relative humidity levels of above 75%, F. Ball recommended a waterproof surface membrane to prevent moisture damage to the floorcovering. As such, flooring contractors, B.U. Interiors Ltd., installed Stopgap F75 directly onto the subfloor. A solvent-free, two-coat epoxy resin system, Stopgap F75 isolates residual construction moisture or rising damp, allowing the early installation of flooring in fast-track building programmes.

To ensure the safety of the public in the areas around Centre Court, a smoothing underlayment was specified to create a level and even surface on the subfloors. Prior to the application of the smoothing underlayment, the areas were primed using neat Stopgap P131. A general-purpose neoprene primer, Stopgap P131 ensures the best handling characteristics of the underlayment, as well as promoting its adhesion to the subfloor. As the public areas around Centre Court would be subjected to high levels of trafficking and footfall, Stopgap 300 HD was selected for the project. A rapid-hardening, water-mix smoothing underlayment, Stopgap 300 HD was installed directly on top of the primed waterproof surface membrane to smooth out any imperfections in the subfloor.

Completing the subfloor preparation, Styccobond F84 flooring adhesive was used to install the specified Dalsouple rubber floorcovering. Designed to secure resilient floorcoverings in areas subjected to high levels of moisture, Styccobond F84 is a two-part reactive flooring adhesive. When cured, it is resistant to water, oil and grease, providing long-term performance. T 01538 361 633


November 2009


from The Stocklists

November 2009


News Deep pile posher polyprop Launched at this year’s National Floor Show, Fairfield from Lano Carpets brings sumptuous underfoot comfort thanks to its beautiful deep pile and amazing everyday performance due to its polypropylene construction.

Tufted in a 100% solution dyed polypropylene three tone twist to create a striking contrast in colours, Fairfield also uses a 1/10th gauge construction to create a carpet with pinpoint structure and quality. What’s more, Fairfield is ideal for consumers looking to take the worry out of their carpet thanks to its heavy domestic rating and 10-year stain resistance warranty, making the carpet perfect for all areas of the home.

The luxurious woven backed deep pile of Fairfield is available in two qualities, 35oz/yd2 Supreme and 42oz/yd2 Elite, each available in 14 striking tones that make a real statement in luxury, yet without breaking the bank. Available in a four-metre width to suit everywhere from bedroom to lounge, Fairfield brings fashion to the floor with its almost shimmering looks capturing the moment and its colours chosen to stimulate and inspire. “Fairfield joins our other established high-end polypropylene ranges such as Startwist, Startwist Supreme, Heathertwist and Heathertwist Supreme,” says Birger Karlsson, UK and Ireland Sales Manager. “Despite the economic downturn, there is still a good demand for the high quality polypropylene carpets and the introduction of Fairfield sets a more fashion forward approach, making it a great choice for those looking towards their carpet as a statement rather than a muted backdrop.” T 00800 5266 5266

Brockton get fresh palette Woodward Grosvenor’s Brockton Twist will benefit from a refreshed colourbank in late 2009.The new colours have been inspired by trends for 2010 and include sumptuous golds and earthy greens. In addition, the backing will be changed to jute on all future production which will further improve the handle across the range. Brockton Twist is Woodward Grosvenor’s entry level plains collection. Representing great value, this popular tufted twist collection is produced from single ply yarn in 1695 g/m2 (50oz) pile weight and is available in both 4m and 5m widths with a suitability rating for heavy domestic use. T 01562 635265

Quiet strength of gold standard Sonic Gold Excel is Novostrat’s leading high performance underlay for laminate, solid wood and engineered floors, both for domestic and workplace applications.

This extremely durable underlay is a three layer lamination based on the well proven Novostrat high density polyethylene foam, as used in other underlays in the Sonic range, which is the key to its exceptional sound absorption performance qualities and impact resistance. Sonic Gold Excel will reduce noise penetration by up to 22dB.

The floor-side lamination is an effective 100mu LDPE black vapour control layer and the top lamination is a gold foil facing which extends to form a 200mm overlap, on both sides, to avoid any possible acoustic bridging and to facilitate perfect continuity in installation. The higher density polyethylene foam also goes a long way to evening out imperfections in the deck on to which the floor is to be laid. The company’s market strategy is to produce the highest quality products at the most competitive of prices. Sonic Gold Excel may be a ‘top end’ performance product but, in Novostrat’s words, it is still one of the most cost-efficient. T 00353 61-339287 40

November 2009


News Got the bottle for better carpets?

Mohawk International puts over three billion used plastic bottles to good use each year by turning them into Everstrand carpet fibre. Made entirely from these plastic bottles, Everstrand is one of the few fibres currently available that has 100% post-consumer recycled content, making it a musthave addition for any retailer looking to target those consumers with a green conscious.

Not only are Everstrand carpets making it easy for consumers to choose a carpet that’s great for the environment, but one that is also great for the home, bringing style and sumptuous softness to all rooms in the home. Presented on their very own display unit, Mohawk International’s Everstrand carpets are available in a range of colours and textures to ensure widespread choice and to maximise the appeal of the collection for homeowners. And Everstrand carpets also benefit from a lifetime stain resistant warranty. The plastic used to make drinks bottles is of a very high quality and so even when recycled the polyester is comparable to virgin-grade carpet resins in terms of strength, meaning that Everstrand™ carpets are durable enough to withstand daily use in the home. “Everstrand carpets are perfect for retailers who are leading the way in green flooring for the home,” says Howard Lindsay, Mohawk International. “Through Smartstrand Mohawk is one of the world’s largest recyclers of plastic drinks bottles and this a great story that is easy for consumers to understand. On top of this, the carpets also hit the mark in terms of style and ease of care.” Alongside Everstrand, Mohawk International has also released the SmartStrand with DuPont Sorona carpet range.These carpets feature a fibre that is made from 37% Bio-PDO - a derivative of corn sugar that is rapidly renewable – and with Everstrand carpets, mark Mohawk International as a leading supplier of green flooring for the home: T 01480 479830

from The Stocklists

November 2009


News Emergency cover at A&E Situated on the south side of the existing hospital, the brand new Accident & Emergency Department at Our Lady of Lourdes Hospital, Drogheda, has been completed with over 1200m2 of Tarkett’s Linoleum xf flooring. The new extension was constructed by P J Hegarty Building Contractors and covers approximately 5000m2 spread over four levels. The new Emergency Department is located on the ground floor, with two levels of in-patient wards above.

Tarkett’s Linoleum xf was installed by Floor Style throughout the new Emergency Department, as John Carroll of the Health Services Executive explains: “We wanted a hard-wearing, good quality flooring product for the new facility and, having worked with Tarkett in the past, I knew their products would meet our needs. They are flexible, yet durable and very easy to install, which is essential for healthcare projects where timing is often crucial.” Tarkett’s Floorcraft Service also added an extra dimension to the new flooring at the Emergency Department. A & E departments can be a scary place for children, so a separate waiting area was created for them complete with a mix of bright and cheery Floorcraft designs (pictured below).

Tarkett has been manufacturing linoleum flooring for over 100 years using natural, renewable raw materials like linseed oil, resin, jute, wood and cork flour. The new xf surface treatment protects the linoleum by providing superior resistance to abrasion and chemicals, as well as offering easier cleaning and maintenance. Savings of up to 30% on maintenance costs can be achieved with Linoleum xf, an attractive benefit for public buildings. Alongside this is an important environmental benefit, with more than 50% reduction in consumption of water, energy and detergents needed for cleaning.

Creating interior design solutions for commercial areas means balancing a lot of practical needs and demands, but the aesthetic and emotional values should be equally important. Tarkett created the Linoleum xf design toolbox to provide inspiration and assistance in the design process.The toolbox includes a dynamic and vibrant colour range of 68 references with four levels of pattern expression, from plain and soft to medium marbling and multicolour.The Linoleum xf design collection is inspired by today’s architectural trends, ensuring a versatile and contemporary design approach. T 01622 854040

Leolan goes soft on style Capturing the elegance of slate and stone and the warming charm of wood, Comfortz (pictured above) is the latest range from Leolan to bring homes a real sense of style.

Giving retailers another quality range from the Leolan stable, the new Comfortz range offers numerous style and performance attributes, each of which are clearly highlighted in specially designed point of sale to help draw the eye of the consumer on the shop floor.

Featuring LeoGrip slip-resistant technology for improved safety, Comfortz is bestowed with a seven-year wear warranty and comes packed with technology to make it a seriously tempting cushioned sheet vinyl.

Enhancing softness and making Comfortz ideal for use in areas where feel underfoot is paramount, Comfort Foam boosts the appeal of cushioned vinyl to consumers looking for a practical floorcovering that oozes style. With the addition of the quick clean surface treatment, homeowners can also relax in a floor that can be easily maintained through sweeping and the use of a mild detergent to remove any stubborn marks.

Available in two, three and four-metre widths, Comfortz can be used in everywhere from hallways to living areas, avoiding unnecessary wastage and making it even better value.

“Comfortz has all the necessary style, performance and practical requirements to make it a great choice for consumers looking for a quality floor for their home,” comments Ortwin Top, Marketing Manager, IVC Group. “With the addition of Natural Look and Feel technology that enhances the realism of the pattern, Comfortz also delivers in terms of style and with a competitive pricing structure and attractive point of sale, it is sure to become a major hit on the high street.” T 0032 5665 3211 42

November 2009


News Rapid growth in recycling At the National Floor Show in Harrogate, Kate Chappell, Director, Carpet Recycling UK talked about the growing number of end-uses which are being researched to capitalise on the valuable raw materials which can be recovered from carpets. It is encouraging to see the synergies being developed across different industries in the utilisation of carpet fibres and backing components.The carpet industry is taking the lead in establishing a position of voluntary producer responsibility to increase reuse and recycling rates

In UK carpet recycling, re-use and energy recovery, has grown from an estimated 2,000 tonnes in 2007 to 8,000 tonnes last year. During 2009 some of the end-uses such as equestrian surfaces have been affected by the economic conditions but growth in energy recovery is offsetting declines in other areas. More importantly new end uses are being developed thanks to the efforts of Carpet Recycling UK members, and good progress has been made particularly with wool carpets.

Post industrial wool carpet wastes are now being diverted from landfill and reused in products such as insulation felts and carpet underlay felts. This has provided a significant cost saving for members and the benefits of a valuable material resource being given a new life. Post consumer wool carpets are also finding use in agricultural applications thanks to the benefits of slow release nitrogen and essential minerals from the wool fibres.

Carpet Recycling UK membership has increased to 33 including 8 specialist carpet recyclers across the UK and Ireland.This growth is encouraging but many more members are needed in order to speed the pace of development in researching and commercialising new outlets for carpets, says the organisation. T 07787 160169

Floorsites - get online easier Plug-in an ‘instant’ flooring industry website branded for your store or business for just £390 set-up + £90 per year

Flooring stores don’t generally need elaborate websites – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking you out to see how professional you look. Here’s the quick fix!

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from The Stocklists

A special offer for the flooring industry from

Stocklists The

November 2009


News ‘Fab five’ step out The stairs are the star with Stair Make-Over. Whether the beautiful reddish tinge of cherry or the allure of the near black wenge, Stair Make-Over can transform stairs in no time at all, making them beautiful once again. Available in five wood effect finishes, Stair Make-Over is a simple tread-over-tread refurbishment system that allows homeowners to quickly transform their stairways and retailers to benefit from the valuable additional sales the system offers.

With beech, cherry, classic oak, hard maple and wenge all available, Stair Make-Over provides an ideal solution for all styles of home and can even accommodate curved and unusually shaped stairs.

The principle behind Stair Make-Over is a simple one – to make stair refurbishment accessible to all homeowners – and everything is geared towards making the purchasing and installation process as simple as possible. With an instruction DVD, individual two-tread packs with off-white and colour-matched risers included, accessory kits and finishing profiles, Stair Make-Over really is an easy solution. The advantage for the retailer is that the system requires no estimating visits and homeowners will enter the store with a completed and accurate quotation designed to make the ordering process as simple and as pain free as possible for both parties. T +31 40208 6222

Safety wins sales Health and safety doesn’t usually feature highly on people’s lists of favourite topics, but feedback from members of the Royal Institute of British Architects would suggest that it represents a very real sales opportunity for flooring manufacturers and those wanting to target specifiers. Why? Because all 43,000 RIBA-chartered architects are required to do at least 35 hours of ‘continuing professional development’ (CPD) – ‘training’ to you and me – each year. And of that, at least two hours should focus on health and safety. This type of information is often vital in the specifier’s quest to comply with health and safety and other legal requirements. Statistics published by the Health and Safety Executive (HSE) show that one serious workplace slip accident occurs every three minutes in the UK, at a cost to industry of over £500m each year. Designers have a regulatory duty to consider the intended use of new build and refurbishment projects, including floors - a legal obligation to ensure they specify the right flooring.

Tarkett Eclipse premium floorcovering at Manchester Royal Infirmary

The RIBA CPD Providers Network helps manufacturers and suppliers of products and services cast themselves in the role of ‘educator’, rather than ‘sales outlet’. Becoming a CPD provider helps build trust, while providing a genuinely useful service to specifiers. Health and safety information, particularly if presented say, in the form of a CPD presentation available online, is a potentially powerful hook with which to generate more interest in your product. T 01892 752304

RugMark backs TV exposé The rug industry came under the spotlight in the recent BBC Three programme Kids for Sale when Stacey Dooley visited Nepal to reveal the widespread issue of child slave labour: children are forced to work for a pittance, making beautiful, hand-knotted rugs for markets such as the UK, for up to 14 hours per day.The programme also visited a RugMark Rehabilitation Centre, where rescued children were shown happy, cared for and enjoying full-time education. Samantha Towle, Director of RugMark UK, the not-for-profit organisation, which helps fund the work in Nepal, welcomes the exposé: “This is a deplorable problem but there is a simple solution – UK retailers and designers must demand that the rugs they buy have our GoodWeave label on the back, and then they can sell with a clear conscience.” She is concerned that many retailers and designers deny the problem exists or think that making charitable donations to Nepalese schools is enough: “The GoodWeave label is the only initiative, which guarantees that independent inspectors randomly check the manufacturers to ensure they do not employ child labour; the GoodWeave label gives the reassurance consumers need and provides a real marketing opportunity.”

For manufacturers wishing to sign up to the GoodWeave label, it is simply a case of getting in touch with RugMark in Nepal and agreeing to inspections; a 0.25% (of export value) levy is charged to fund the inspectors, labels and the schools, rehabilitation centres and other community programmes run by the organisation. Importers pay a levy of 1% to RugMark UK. For retailers and designers there is no charge but, for a small contribution, they can take part in the increasingly active GoodWeave PR and marketing campaign, which targets consumers and informs them of the issues and where to buy GoodWeave labelled rugs. T 07740 459279


November 2009


September 2010

by David Spragg

You can’t be in two places at once! The flooring trade faces an unprecedented dilemma as two trade shows are planned for the same week in September 2010.

Industry opinion is split between a choice of events in Birmingham and Harrogate but is unanimous that the trade cannot afford to support more than one show. But there is also agreement that a showcase event is essential in 2010 to aid a fragile recovery in business. A new Harrogate Flooring Show has now been launched for September 5th, 6th and 7th at the Yorkshire venue by leading industry figure David Wildman. His event fills the slot vacated by the National Floor Show event which organisers UBM have moved to the NEC, Birmingham.

David has listed the first exhibitors who have committed to Harrogate which includes Abingdon, Cormar, Furlong, F Ball, Stairrods and several Headlam Group companies.

UBM National Floor Show organiser Andrew Vaughan has told potential exhibitors: “We’ve moved, we’ve told you why, now it’s time to make your decision! We need to act now to bring the show to life and create an event that inspires and makes our visitors want to come back.”

Glen Harding who heads the Flooring One buying group commented: "I was delighted to hear The NEC event was originally planned for June 2010 but UBM have now announced a re-schedule to September 7th, National Floor Show was moving back to NEC Birmingham, as I have been concerned for some 8th and 9th – the show’s original slot in the calendar. – and time by both the fall off the same week as the new in attendance by our Harrogate Flooring Show. “The floor show is extremely southern based Both events are claiming important. Suppliers and customers retailers and, some of support from major sections this country’s leading who can’t be bothered to attend of the trade but many floorcovering should be ashamed of themselves” manufacturers are hedging manufacturers. their bets - pencilling in space “ The opportunity for our industry to hold a at both show venues until it becomes clear which event will National show with easy access to visitors succeed. from throughout the UK and Europe is one David Wildman received major industry backing to re-launch we should not miss." a Harrogate show when UBM first announced their NEC Associated Carpet Group’s Richard Moore plan with June dates. While opinion was divided on the adds: ”Surely it is time for a change and without location, the dates were generally unpopular. doubt the NEC provides excellent facilities in a UBM responded to that criticism with a switch of dates last location that is accessible for everyone in the month but, by this time, the new Harrogate event was launched UK.The social interaction is so important and if and the industry was faced with a more difficult choice. anyone has visited Broad St in Birmingham they will agree what a fantastic place to meet." The National Floor Show at the NEC is offering a venue with easy access, large halls and a Cormar have been a leading new layout.The organisers cite supporter of Harrogate and are their experience in the committed to the 2010 show. Interiors industry to deliver a Read what the organisers say “I’m not against change but the larger audience and are climate is difficult and we prefer and what our readers think of responding to concerns about to go with what we know at the the isolation of the NEC the exhibition options moment. Harrogate is a bird in location with an organised ➜ see pages 46 and 47 the hand - it’s organised by the social programme in trade, for the trade,” said David Birmingham. Cormack. The Harrogate Flooring Show promises to re-vitalise the event in the home of the Chris Melling who heads the Regency Carpets business said: industry’s trade shows since 1960 with new features, a Sunday opening start while building on the popularity of “The Floor Show is extremely important and we are very, Harrogate as a networking centre for the industry. very much in support of it staying at ‘its home’ in Harrogate. The NEC is cold and uninviting. However, that being said the Both proposals are discussed in more details on the missing suppliers at Harrogate and customers who can’t be following page. bothered to attend exhibitions should be ashamed of themselves.” David Wildman is very familiar with the business – he was running the Harrogate show in the 1990s before selling the Organisers of both events will start pushing this month for event to UBM in 2001. deposits on exhibition space and would normally expect the “I have been overwhelmed by the reaction and support main players to have committed by the end of November. A from the trade to run a show in Harrogate and the planning prolonged delay will start to compromise the ability of is going extremely well,” says David. “I would not go forward either organiser to plan the showcase event that the with this proposal if I didn’t think it was what most of the industry wants. industry really wants,” he says.

from The Stocklists

National Floor Show

November 2009


What they say Andrew Vaughan of UBM at the NEC Birmingham

David Wildman of The Harrogate Flooring Show

UBM, formerly CMP, have run National Floor Show in Harrogate since 2001.Visitor numbers increased 23% to a peak of 4,656, but in the last 3 years both exhibitor and visitor numbers have been on the decline.This trend has been experienced ahead of the more recent changing market conditions and much of the rationale is that visitor needs are changing. Visitors cannot afford to take long periods of time out of the office and need more reasons than ever to attend an exhibition.

“By moving the show to the NEC, a more central location, we can offer a much larger visitor audience. From our survey findings, 75% of NFS 2009 non-attendees have said they will visit NFS 2010 at the NEC. We have a vast amount of data, including 10,000 professionals interested in flooring that have previously visited both Interiors and KBB at the NEC. We can also deliver cross over visitors from Autumn Fair which takes place at the same time in other halls.The NEC has a much improved layout to Harrogate International Centre so we can develop our feature areas and educational content, giving visitors more reasons to attend. “By endeavouring to offer more content, we have already signed in some international companies.The important social experience of the show, which I know many are concerned about, will not be lost in Birmingham. We have a dedicated agency who will organise social gatherings in specific areas of the city so both exhibitors and visitors will be networking in the same area.

“This is a bold decision that we have had to take, but our exhibitors are a priority and by moving the show to the NEC, we can offer manufacturers a larger visitor audience ensuring a national show rather than a regional event, delivering more visitors from the previously difficult southern areas. We already have backing from the industry’s main buying groups and know we can deliver a bigger and better event in this new venue. In these difficult times the opportunity to increase business and meet new clients is paramount. “We need to act now to bring National Floor Show back to life, to create an event that makes our visitors want to come back year after year.The show has no future if it carries on in the same format, this move gives us the chance to offer fresh and innovative content which is crucial to the longevity of the industry’s favourite show.

National Floor Show


November 2009

Birmingham has pretty bits too! - and NEC o rganisers are planning a social p rogramme around the city s popular Broad Street and canal area.

The Harrogate International Centre has confirmed our booking for the Harrogate Flooring Show for next September after a huge amount of support from the flooring trade to continue to hold a major event at this venue.

“Many of the major players in the sector have already committed and we are planning an exciting event to inject new life into the format and increase its relevance to the widest possible audience. We're also pleased to announce an agreement with the Harrogate International Centre that means we can offer a two-year fixed price at approx 20% off the 2009 rates for exhibitors who contract in the first year. “My position years ago as a sales representative with Wilton Royal Carpets carried with it a role on the organising committee of the show. I really enjoyed the involvement particularly working with key manufacturers and distributors.

"Next year's event will give me the opportunity to work again with a lot of people whose company I enjoy and work effort I respect. I also hope, with the help of the exhibitors, to be able to bring a little more enjoyment and excitement back to the event, it all seemed rather heavy this year. "Harrogate as a town and a venue really welcome the Flooring Industry and were devasted by the news that they would be losing the show.The re-staging of the event has been received with great delight not just for the revenue that it brings but more for the continuance of the connection that it enjoys with our trade. It's good to feel wanted and valued

“We’re opening the show on Sunday when many independent retailers have more time to visit and we're planning a full Sunday roast and maybe some family activities to make it a real occasion! There will be 10 executive coaches from around the country - organised in conjunction with key exhibitors - to increase the national reach of the event.

Harrogate venue announces £13m upgrade

As the fate of the Harrogate flooring event was being debated, the venue announced a long-awaited £13m upgrade that will transform the Harrogate International Centre (HIC).

The new development, which will start in Spring 2010 and be completed by Autumn 2011, includes two new, industry standard exhibition and event halls totalling 3,400 square metres. The halls will also offer organisers more options in terms of hall configuration and layout because of their design shape. Other developments include a number of external improvements as well as an extended and more prominent main entrance.

The work won’t affect the Harrogate Flooring show in 2010 as the development will take place behind the conference centre on what is currently a car park. the new facilities would be available to the flooring show in 2011.


What you say Survey shows our readers are split on the options for change Retailers responding to our online survey in The Stocklists voted almost unanimously that a UK trade show was essential with a 96% endorsement but they are divided on the great debate as to where it should be. In a result that doesn’t help the decision-makers, 59% of our respondents said they were likely to attend a show if it was held in the NEC while 62% of them were more likely to go if it was in Harrogate. When we asked the question a little differently – which was the “best location” – the NEC went marginally ahead at 39% to Harrogate’s 38% of the vote, while 12% thought Manchester should be considered and 6% opted for London.

“It’s very important to have a national show and there are lots of things we can do to make it a success.”

“Harrogate is staid and archaic. It’s about time we moved forward.”

The decision on dates was much more definite.The biggest result at 38% was for September, nearly double that of the next nearest option of March/April 22%.The June dates originally suggested by National Floor Show organisers UBM came in third at 18% of the vote. So the September timing is the right choice according to our readers but the decision on where to hold the event remains unclear. In more detailed “The NEC is too big questioning, less than half of respondents said the charm of Harrogate town was a deciding factor in coming to the show. and impersonal and it On the NEC, 39% said the venue was dull with poor social amenities but 44% agreed that Birmingham benefited from better access and was a good place for a national exhibition.

Our survey system has a ‘soapbox’ feature and the comments our readers left there reflects the polarised opinions on the trade show issue… “We must keep Harrogate; why let the bias towards the south kill off a decent show? Yes, there were less manufacturers showing this year - but didn't the recession play a part in this? Shows have been tried in the south of the nation many times, all ending in tears,” said a retailer in Northumberland.

‘Harrogate is a nice compact town and very personal. Plenty of close-by accommodation. And there is a comradeship in seeing other trade members around Harrogate.The NEC is exactly the opposite,” said another. “The NEC is far too big and impersonal and needs a lot of people to fill it. If the numbers are not there it seems empty. It has no atmosphere,” said another Northerner.

can seem empty with no atmosphere.”

“Trade shows are essential but there is not enough retail support.”

All we agree on so far is that September is the right time for this event

But other retailers were ready to ‘move on’. “Harrogate perpetuates the archaic & staid reputation that the flooring industry has. It is about time that we stood alongside the other furnishing industries and moved forward,” And a similar sentiment from the North-East: “The strongest views seem to be from those who want Harrogate kept as some kind of 'boys weekend away'.The industry needs to move up into the real world, or should we all still be visiting Blackpool or Brighton! The flooring industry has long been the poor relation when it comes to home décor.”

There was a general sentiment that the industry needs to work together more to support trade events. “It is very important that we have a UK flooring show and there are lots of things we can all do to make a show success, all we have to do is work together,” said one retailer in Northamptonshire who felt buying group AGMs should be held around the event. Another retailer was disappointed at the lack of support: “All manufacturers and suppliers should always exhibit - missing a show means losing trade – and as many retailers should attend as possible.” “Trade shows are essential but there is not enough retail support”, said a respondent in West Sussex. A comment from Aberdeen was interesting: “We should keep it simple. Why waste money on extravagant stands when all we need to see is the products and the service on offer.”

We asked what were the main reasons for attending a trade show and the top answers were “Comparing competitive products” (28%) and “Finding new suppliers” (25%). Only 12% cited “Maintaining relationships” and just 6% go for the social life. The top reason for not attending a trade show was not being able to afford the time away from the business (28%) but the next highest reason (at 24%) was the complaint that not all the main manufacturers attended. from The Stocklists

November 2009


oice V


Chris Melling

MD of Regency Carpets/Furlong Flooring At the moment yes, price is winning due to the economic climate, but it will change as things improve and then stock and service will become the number one issue.

Is this year’s pre-Christmas trading going to be back to pre-recession levels? No I don’t think the market is recovering that quickly. I expect the upturn will only begin about Easter time.

Do you agree there are too many people making carpet now? Probably, but we’ve seen the demise of the Beaulieu Group and there will be more continental casualties soon, I’m sure. So maybe that will help the rest of us.

If you could ask retailers to change one thing, what would it be?

Our biggest challenge is ensuring retailers understand the value of the products they are selling and to work in partnership with their suppliers, so that it is a two-way relationship…. and pay their bills on time!

What’s the single most important key to success in flooring?

Profit, without it none of us can survive.The industry’s insistence on free this and free that and saying they won’t or don’t pay for POS is silly.We must invest in our business and work in partnership with suppliers as I said previously.

“The industry’s insistence on free this and free that is silly. We must invest in our business and work in partnership with suppliers.” Is polypropylene getting so good that wool should be worried?

Polyprops prices are governed by the oil price and we as manufacturers have no control over the price of oil.The possibilities with polyprop are far greater than with wool, but wool still has a big place in our industry.We at Regency are about to re-launch our wool investment following our continued success in polyprop.

Which sector of the market is likely to decline most in the next few years?

Hopefully laminate will continue to decline and we as carpet people can concentrate on the product we are used to and should be making our livings from. 48

November 2009

How much do consumers care about whether a product is British-made?

In the main, customers haven’t got a clue where their carpet is made. It’s the industry who should be supporting buy British campaigns, after all we unlike our Belgian friends use the pound not the euro, and the pound is significantly in our favour against the euro.

“Our biggest challenge is ensuring retailers understand the value of the products they are selling” How important is the National Floor Show to your business?

The Floor Show is extremely important to us at Regency and we are very, very much in support of it staying at “its home” in Harrogate. The NEC is cold and uninviting. However, that being said the missing suppliers at Harrogate and customers who can’t be bothered to attend exhibitions should be ashamed of themselves – it’s our livelihoods that are being affected.

Is price winning over design/quality?

Do you think consumers are prepared to pay extra to protect the environment?

No, In my humble opinion too much is being made of green issues – nobody buys green carpet anymore do they?

If you didn’t work in this industry, what would have been your second choice career?

My dad, god bless him, was a plumber and gas engineer when it was unfashionable, and a very good one at that. He advised me it wasn’t a profession to get into. If you are think you are paying too much for carpet have you seen what a good plumber (if you can find one) charges these days.

What has most surprised you over the years?

When I joined the industry over 30 years ago my little football team were playing in the Northern Premier League against South Liverpool. Now we’re in the real premier league playing against Liverpool FC – for me and my club Wigan Athletic it is unbelievable, dreams do come true.


Stand out from the crowd and have a say in the future of your industry

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• Enhance your company image • Free listing on the NICF website and broaden your opportunities for work • Free business support helpline with Croner Consulting • Technical advice line • Great discounts on FITA training courses • Discounts on quality workwear and tools • Keep up to date with industry news with Free subscriptions to Stocklists and the Contract Flooring Journal • Free newsletter

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from The Stocklists

November 2009


News Shims save time The new Easyshim from Stairrods (UK) is reducing the time fitters spend butting a carpet up to a ceramic or wood floor in a doorway from typically an hour to less than ten minutes. That was the feedback from carpet fitters calling onto the Stairrods (UK) stand at the National Floor Show and from Martin Southerton , NICF Master Fitter, who was demonstrating the product on the stand. Not only is the Easyshim faster to use but it works out far cheaper than alternative methods. The Easyshim is proving to be a timely innovation given the popularity of under-floor matting and ceramic floor tiles in bathrooms; it also facilitates easy access for wheelchair users and reduces the potential for the elderly to trip over the raised edge of ceramic tiles on entering a bathroom or kitchen.

The new Easyshim creates a gradient in a doorway between carpet and other floor surfaces such as wood, ceramic tiles, stone and marble, in so doing creating a smooth transition from one surface to another. Martin Southerton of Portberry Carpets, South Shields, is a Master Fitter and has quickly become hooked on the product: “Previously, I could spend over an hour cutting strips of plywood, building up a ramp, screeding over it and then having to wait for it to dry; it was always a big problem you just couldn’t avoid. Now I just carry some Easyshims on the van, and can trim and tack one down in less than ten minutes – it’s just a super easy product to use.”

Visitors to the Stairrods (UK) stand were also quick to see the potential for the Easyshim. Other suggested applications included residential homes for the elderly, minimising the risk of tripping over a raised lip, and where wheelchair users need easy access from one room to another. Another use is around fireplaces: if a customer asks for the carpet to cover up any unsightly cement showing around the hearth then simply trim up a couple of Easyshims, tack down and the problem is resolved.

Easyshims are available 36” (91 cms) wide with an 8” ramp (200mm), and are available in three heights to cater for different gradients: 1/4“ (6mm), 3/8” (9mm) and 1/2” (12mm). Used in conjunction with a z-bar, the Easyshim can bridge a gap of up to 32mm, and for carpets which protrude into hallways side shims are available. T 01207 591176

Balta’s shining example The Balta Group, manufacturer of broadloom carpets, rugs and laminate flooring, is making available no less than 88,000 m2 of roof area at its factory in Sint-Baafs-Vijve for a project which will be the largest solar energy installation on a factory roof in the Benelux.The total roof area of all Balta branches in Belgium alone amounts to 61 hectares or 610,000 m2. "So there is still plenty of potential for additional projects in the future", says Jules Noten, CEO of the Balta Group. Enfinity (Waregem), international player in renewable energy, has started today with the installation of this ambitious project. Bert Vanwambeke, Purchasing Director at Balta:

"We finally selected Enfinity because of their proven expertise, references and speedy execution".

This autumn more than 18,000 solar panels will be installed on the factory roof with a total panel surface of some 30,000 m2.The installation has a capacity of 4.2 MWp (megawatt peak).The solar panels will deliver an average power output of 3.6 million KW hours per year. Mike Top, Energy Manager of the Balta Group: "This is equivalent to the power consumption of 1,200 families".

Balta will be able to utilise a part of the green energy for its own business activities. Any surplus can flow back to the public grid. Over a period of 20 years this will avoid 34.6 million kg of CO2 emission.

Enfinity rents Balta’s roof and by means of a building lease for 20 years places solar panels on it. Besides the rental income, Balta has the advantage of a cheaper and stable power bill. Balta is also helping to achieve European goals in the area of renewable energy. Enfinity is able to make these projects a reality thanks to the revenue from the energy produced and the Green Energy Certificates from the Flemish Government.

“Balta’s decision to become itself a manufacturer of green energy forms part of a broader view of sustainability in which the improvement in its energy efficiency and the reduction of CO2 emission play an important role. "As a market leader we take responsibility to reduce our ecological footprint”, says Geert Vanden Bossche, Balta’s Marketing Director. In 2010 Balta anticipates expanding this initiative to other Balta sites in Waregem and Tielt. T 00 56 62 23 16


November 2009



Flower on Flooring

by Dennis Flower

Flying the flag for British flooring With consumers becoming increasingly aware of issues such as reducing carbon footprint and the need to support domestic producers, the Made in Britain label has risen in value.

Kingsmead’s British-made Lothian range

As a result, UK manufacturers are increasingly publicising the fact that consumers can source product that has not been made overseas and required lengthy transportation to reach their homes.

The British Wool Marketing Board (BWMB) is a prime example among those emphasising this aspect, having launched its ‘British Wool ... origin is everything’ campaign earlier this year. 'We wanted attention-grabbing imagery to stand out in publications and in retail showrooms and so the design of our new show card and advertising is very British and very bold,' said Irfan Khan, BWMB promotions manager. Response from leading consumer interior magazines stated that the tone of the campaign was perfect for the moment, particularly when backed by British-based manufacturing. The BWMB has also launched its British Wool Look Book, available on, showing British textiles in themed lifestyle presentations. 'Our strategy is to promote British Wool products in an inspiring way and boost interest from retailers and consumers,' said Khan.

Kingsmead Carpets states that it has been a licensee of the BWMB for a number of years and features the British Wool 'crook mark' heavily on all sampling.This was seen in the recent launches of Argyll and Lothian within its latest wool twist collection .

In addition, as the economy has become more difficult the company reports it has noticed an increase in patriotism from the public, wishing to support the home economy.As a result, Kingsmead's British made products now carry a union flag with the motto 'Manufactured in Great Britain'.

Brintons is another that publicises its domestic origins and impressive credentials such as being granted a Royal Warrant in 1958. Having been established in 1783, Michael Brinton currently represents the sixth generation of the family to be involved with the company.

“We feel that the buying public understand the benefit of purchasing ‘home grown’ products.” Continuing to produce luxury carpet by use of the best wools, spun and dyed to stringent specifications, the wool from one in eight British sheep is destined for use in the company's products. Its heritage is further emphasised through its archive of over 100,000 designs dating back to 1790 and residential ranges continue to be designed by its inhouse team of experts. Consumers registering their purchase of Brintons' carpets are also invited to visit the Kidderminster factory to view the extensive archives and manufacturing process. Continued overleaf...

from The Stocklists

November 2009


Flower on Flooring continued economic climate, we feel that the buying public understand the benefit of purchasing 'home grown' products.

'After all, buying British carpet, the finest in the world, is naturally perceived as supporting the UK economy,' Clarke continued. 'Furthermore "green" issues play a significant part in buying decisions and both current and future generations will be increasingly concious of the fact that whatever they live with underfoot will have a carbon footprint.'

Claire Huby, head of marketing at Ryalux, said: 'Our William Classics collection epitomises classic British style. It is a confident, contemporary range named in honour of our founder,William Lomas – a quintessentially British gentleman. Using the finest quality British wool, this collection of twists, velvets, and plain and striped loops has a fresh colour palette of 72 shades inspired by the very best British design classics.' Featuring four textures to create themes from classic to modern, William Classics is described by the company as a true celebration of British style.

'Available in 4 and 5m widths,William Classics replaces the Lomas Chatsworth and Devonshire ranges, and joins other inspired Ryalux collections such as the stunning V&A Twist, which has a colour palette taken from the jewellery collection at another great British institution, the V&A Museum,' said Huby.

Brintons’ British quality shines out

Russell Clarke, Cavalier Carpets marketing manager, said: 'At Cavalier we take pride in the fact that wherever possible we source our raw materials as close to home as we can, and we are passing that message on to our customers with our new Made in Britain badge which features heavily within our re-vamped POS. Particularly in the current

Victoria Carpets recently relaunched two of its biggest selling ranges, Tudor Twist and Crown Twist, each with new labelling showing the Union Jack with the words 'proudly made in the UK'. Shaun Lewis, sales and marketing director, said: 'This format of labelling will be used across all of our products in the coming months and years, as we believe there is a groundswell from the consumer for buying British. This same theme will then run on all of our point of sale material, sampling and A4 cards.' The company estimates that half of the wool it uses in its products is

Ryalux are using patriotic motifs within their room-set photography 52

November 2009


use of patterns and textures. Steve Upperton, sales director, said the company's research had shown that UK homeowners recognised it as an institute of British manufacturing. 'We knew we were among the top household brands in carpet, but this came as something of a delight and we were keen to maximise this image via a new corporate identity,' he said. 'With the stylish new logo and motto, we are simply underlining our quality and uniqueness to consumers and we are extremely confident that our new branding will provide a firm foundation for continued success.' Cormar Carpets marketing director, David Cormack, said: 'We launched our British Made logo earlier this year, prompted by our south west salesman who had received feedback from retailers that customers were actively looking for British made goods.' Having received positive feedback for its use on all sample books, swing tags and POS material, Cormack believes consumers are recognising both green issues and the need to support British industry.

'Dealing with a British-based company has many advantages, especially when it comes to service,' said Cormack. 'Our retailers know when they phone, they get through to a UK-based sales office and we actively encourage them to visit the mill and see our manufacturing process.' Employing more than 250 people, the company states that its entire range is produced in the UK and uses wool from British sheep in the majority of its wool-based ranges.

Regency Carpets manufactured in Northern Ireland are distributed throughout the UK by Furlong Flooring and marketed for their Britishness POS has become a key place to promote patriotism for Cavalier

British. 'Which is why we are having discussions with British Wool’s in using their logos as well,' said Lewis. 'At Victoria Carpets we are proud to be one of the few remaining British manufacturers, manufacturing carpets in Kidderminster, still the heart of the British carpet market.'

Whitestone Weavers states that it has taken the Buy British move one step further by creating a Made in Yorkshire logo for its expanding range of tufted carpets which are manufactured in Hartlepool. Sales director Phil Hartley said: 'We’re very much focused on supporting our British manufacturers and as well as developing a Made in Britain logo, which will be used nationally, we’re doing a limited edition Made in Yorkshire run for selected stockists and retailers based there.We believe the consumer has come to value products made in this country – and particularly those made even more locally.'

Axminster Carpets reports it has recently undergone a rebranding exercise to ensure its domestic credentials are recognised through its motto Natural. British. Beautiful. reflecting its use of wool, its Britishness and creative

from The Stocklists

Cormar’s pride in Britain is driven home across the country with its fleet of distribution vehicles. November 2009


Feature: The Carpet Museum Final fund-raising for 2011 opening

History in the making of carpet Flooring retailers are being invited to help the final push for fund-raising for the realisation of The Carpet Museum in Kidderminster – an exciting £2.8m project that is planned to open in 2011.

Plans for an industry museum have been around since the 1980s when Kenneth Roland George Tomkinson, a famous industry figure, set up The Carpet Museum Trust, but the changing fortunes of carpet manufacturing has made this dream seem elusive.

All that changed in 2004 with the substantial support of the Heritage Lottery Fund and in 2006, the Wm Morrison supermarket group offered a perfect building adjacent to one of their stores – the Grade II-listed Stour Vale Mill in Kidderminster (pictured above left) – the town’s first purpose-built power loom factory built by Lord Ward, later the Earl of Dudley) in 1855. Funding has been forthcoming from the Lottery Fund (£1.67m), Advantage West Midlands and the Kidderminster Educational Trust but now it’s your turn – the Carpet Museum Trust is looking for £573,000 from manufacturers, suppliers and retailers. The Trust is looking to recruit ‘Red Carpet Founders’ who can contribute at five levels from ‘Bronze’ sponsorship for as little as £100 to ‘Gold’ at £2,000 up to ‘Diamond’ at £10,000. Each level offers special privileges for founders which includes free admission and the opportunity to hire the venue for meetings for ‘Silver’ sponsors and above.

Trust chairman Richard Hugh-Cook comments: “We’re inviting contributions to bring the project to its exciting and worthwhile conclusion and share our vision.”

A working power loom will form a centre-piece of the museum – operated in partnership with Grosvenor Wilton Limited - and adjoining galleries will interpret the development of the industry in Kidderminster.

There will be a handloom shop demonstrating hand spinning, winding and weaving and opportunities for hands-on learning about the technical aspects of carpet production.The building will also house the Carpet Archives Centre – a huge design collection and library. There are also displays planned of community and domestic life around the Kidderminster area in the 19th century. Companies and individuals who would like to support the final fundraising for the project should contact the fund raiser Ann Dingley on 07813 172781. T 01562 69001


November 2009


News Plate goes platinum The new Platinum Gripper from Floorwise brings back the traditional values of original style gripper, adds some modern touches, and delivers a product that offers the perfect mix of quality, performance and ease of installation.

In pre-nailed for concrete, pre-nailed for wood and dual purpose for concrete or wooden floor varieties, Platinum Gripper features many improvements over your average gripper and once again this will make it a trusted friend for most installers. At 25mm across, the extra-wide Platinum Gripper carries more nails and more pins for a stronger fix and more secure hold on the carpet, while that extra width means damage to skirting is less likely as it is easier to install with nails further from the wall. Not only are there more materials for your pound, Platinum Gripper excels on quality, using a 6.5mm superior five-layer ply core and special zinc coated pins and nails that simply refuse to rust.

“Platinum Gripper proves it’s the many little things that come together as one that make a real big difference,” says Richard Bailey, Managing Director. “Years ago, traditional carpet gripper provided an extremely effective solution for the job required of it but over the years new grippers entered the market at lower price points and in many, quality was sacrificed as a result. With Platinum Gripper, carpet fitters can now return to the good old days with a gripper designed to bring the very best in quality and performance.” T 01509 673974

from The Stocklists

November 2009


News Brochure boosts choice Heckmondwike FB, the UK’s leading specialist manufacturer of heavy contract fibre bonded carpets and carpet tiles, has released an exciting new brochure.

Containing all the latest ranges dedicated to the education, commercial and public sector, this comprehensive brochure makes it easy to select the flooring type to suit any project’s requirements.

Bob Mortimer, Sales Director for Heckmondwike FB, said: “We have responded to customer demand and created a brochure that really does make choosing the right carpet for a project as simple as possible. We launched the new brochure for the first time at the National Floor Show in Harrogate and had a great response from visitors to the stand.”

The brochure demonstrates Heckmondwike’s complete range of fibre bonded carpets and tiles, including the innovative design of Montage and Momentum, plus entrance area carpet and tiles, which have the option of bespoke logos and designs. Heckmondwike FB carpets are available with full technical support, as part of the service. All products within the brochure are manufactured

Care with quality at hospice

by Heckmondwike FB at its base in West Yorkshire, where the company is fully certified to ISO 14001, as part of its commitment to sustainability.

The new catalogue follows the recent launch of a website by Heckmondwike FB specifically for the education sector, which can be found at This provides a whole host of relevant advice on selecting the right carpet for schools, colleges or universities, plus information on installing the carpet, with ‘how to’ guides and case studies of recent educational projects. T 01924 406 161

That’s the one

A unique combination of sustainable slip resistance, excellent acoustic performance and outstanding good looks led Butterwick Hospice Care to choose Polysafe Wood FX Acoustic multi-functional sheet vinyl flooring from commercial flooring specialist Polyflor Ltd for the reception area, corridors and day room at their Stockton-on-Tees hospice.

Best Team winners, Servico, L-R: Peter McDonald, Daryl Wilkinson, Ash Kohlia and Dale Heathcote.

“Quality of life for patients is a vital element of hospice care and this floorcovering, as well as being easy on the eye, helps insulate against noise transfer between rooms whilst at the same time enhancing underfoot safety for patients, visitors and staff,” said hospice communications manager, Jackie Leighton.

Installed at the hospice by Darlington-based flooring contractor Burts Carpets, Polysafe Wood FX Acoustic – in eight highly attractive and realistic timber effect designs – is seen as ideal for use within hospitals, schools and mixed occupancy premises as well as within student accommodation, hotels and residential care.

In acoustic performance terms, the product exceeds the legal requirements set down in the Building Regulations Part E, achieving a impact sound reduction level of ≥19dB, making it suitable for use within multi-storey dwellings and commercial buildings. Polysafe Wood FX Acoustic is also ideally suited to single-storey commercial premises where it is desirable to encourage a quieter working environment for both employees and visitors. T 0161-767 1111

A spectacular hole-in-one crowned a cracking day’s golf at the 2009 Furnishing Trades’ Benevolent Association’s annual golf championships.

Tony hole-in-one Cammack .

The one day event at The Belfry also gave added swing to FTBA funds with more than £7,000 raised for the industry’s only dedicated charity. “It was an extremely good day and Tony Cammack’s hole-in-one on the 11th went down very well with all the golfers,” said FTBA chief executive Charles Kerrigan. Some 52 players took part in the championships at the prestigious PGA National Course at The Belfry. It proved a particularly good day for Daryl Wilkinson of Servico: as well as being part of the Best Team (net score), Daryl also won the Lombard Tricity Cup for Best Net Score (46 points) in all the FTBA regional golf events.

Overall individual winner on the day was Richard Knight (42 points) who was presented with the Cabinet Maker Cup for Best Net Score. T 0161-767 1111


November 2009


The British Wool column British Wool Marriott winner Armstrong Carpets – a shop surrounded by history

It was perhaps the polished, mahogany counter, stunning Chinese screen and a period fireplace that many people would simply love to own that told the story of Armstrong Carpets most clearly. Add to those classic features, a wall of sepia photographs showing the shop through the ages and you have a business that has seriously stood the test of time. Way up North in Haltwhistle, Northumberland - geographically centre of Britain and situated within a stone’s throw of Hadrian’s Wall – Armstrong Carpets clearly has ‘real history’ all of its own. Previously having been a general drapers with eighteen staff and stores on both sides of the narrow main street - Armstrongs was clearly a veritable empire in this small town. David and Billy Armstrong, brothers, now run the business originally started in 1926 by two aunts who were milliners and which their Grandfather and Father continued.The hats and cloth have long gone now, today they specialize in carpets and rugs, “We had to modernize 14 years ago and the carpet side was most profitable, so we concentrated on that, we wouldn’t be here if we hadn’t moved the business on,” said David. They came in to the business when carpet squares with a linoleum edge were still in vogue and learned to fit carpet when customers started to request ‘fitted edge to edge’. “Lots of training courses followed that change in fashion,” David admitted. Today, they comment that they continue to cover up hard floors with wall-to-wall carpet, “We must cover 2 to 3 laminate floors a week, it may look nice but it is dusty and cold, people tire of it. Billy said, with David adding “You just can’t beat a good wool carpet – it can get cold up here.” The business is firmly based on customer loyalty but it is perhaps that air of old fashioned service that keeps people coming back. “We know 90% of the people who come through the door but our business also covers an area from coast to coast.” They also travel beyond that on occasion – a previous good customer that moved to Edinburgh asked them to fit his house there and recently once again when he moved to a three-storey townhouse in Harrogate. “We just rolled up the sleeping bags and went,” Billy said. “If the job is worth it, we will travel.” In terms of carpet, they said beige wool ranges are still the winner with the middle-aged sector, “Younger people choose bold colour but usually in cheaper ranges.” Both were pleased that the fashion for Berber was waning, “Bad to fit – particularly when the customer insists on it for the stairs,” said Billy. As a retailer winner of the British Wool Marriott Promotion, they have won a weekend at a Marriott hotel of their choice and a box of wine, which they admit poses a slight problem on how they will share it but they were nonetheless thrilled to be a winner. "It is a good promotion with a quality prize. We shall run it again next year," they agreed.

Billy (left) and David Armstrong in their carpet shop in Haltwhistle, Northumberland.

British Wool offer win-win to retailers with Marriott Prize Draw

The new British Wool Prize Draw Promotion begins this month with equal prizes for consumers and retailers. A consumer drawn as a winner will automatically mean the retailer also wins a weekend break for two people at a Marriott hotel of their choice. There are ten prizes this year – five consumer and five retailer prizes. “We wanted to upgrade the value to the retailer and really get their support behind this promotion. They now stand to win the same prize as the consumer,” said Irfan Khan, promotions manager at the BWMB. There will also be a weekend break for the retailer that returns the most entries.

A winning team — receiving their prize

from The Stocklists

Promotional entry form packs including a POS kit are being distributed now and the promotion lasts for six months. Any retailer wishing to run the promotion can call British Wool on 0800 0288673 or e.mail their interest to

The new POS pack for the 2009/10 British Wool promotion November 2009


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The Rug Tamer! Keeps Rugs In Their Place COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS EGALSOFT STICKDOWN UNDERLAY For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321

“We get TWICE as many calls from our ad in The Stocklists”

But then The Stocklists has an unfair advantage, we go to almost twice as many as people as rival magazines. Ask us which advertisers have made the statement above - and we’ll give you a quote too!

Advertise here!

Call Diane Martin on 01482 659396 58

November 2009


Stocklists Classified The


NATIONAL SALES MANAGER Edel Telenzo Carpets is the UK sales organisation of Edel International, a well-respected Dutch carpet manufacturer founded in 1918. Under the high profile brand names Telenzo and Edel we market wool and synthetic broadloom carpets. We are seeking a National Sales Manager who will be responsible for managing the agents’ network, and will work with key accounts, including wholesalers, buying groups and retail chains. The candidate will be experienced and knowledgeable and come highly recommended within the carpet industry. He or she will: • Have in-depth product knowledge of both wool and synthetic fibres • Have a good feel for, and interest in, colour and design trends • Ideally, have experience of both retail and contract markets • Take a hands-on approach in a sales role • Be self-motivated, well organised and entrepreneurial in their approach • Have proven managerial skills Applications in confidence to Mr R. Fredriks, managing director, email: or to the address below. Edel Telenzo Carpets Ltd, 2-4 Southgate, Elland, HX5 0BW. Tel 01422 374417 Fax: 01422 377452


Dyne Carpet Tile Company Ltd


200,000 tiles available from stock 8 current stock lines Clearance lines less than half price

Turn those remnants into cash! New and reconditioned carpet/rug whipping, fringing and taping machines available for immediate delivery. For further details contact


Unit 16 Kansas Avenue, Salford M50 2GL Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LN Fax. 01706 214819 Tel. 01706 214817

Tel: 0161 877 8877 Fax: 0161 877 5610 e-mail: FREE SAMPLES SENT 1st CLASS


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November 2009


Regional Wholesalers Directory The Stocklists Wholesalers Directory National

Fells Carpets Goole Tel: 01977 662211 Email: Web: See page 20 for details


Bathgate & Co. Ltd Edinburgh Tel: 0131 554 5485 Email:

Fyfe & McGrouther Glasgow Tel: 0141 552 4966 Email:

McMillan Flooring Distribution Edinburgh Tel: 0131 202 0030 Email: Web: Neil Smith Ltd Ayr Tel: 01292 287948

North East

Adamms Wholesale Carpets North Shields Tel: 0191 296 0074 Artfloor Ltd Huddersfield Tel: 01484 540099

Barnsley Flooring Barnsley Tel: 01226 321316

Carpet Line Direct Ltd Hartlepool Tel: 01429 892523 Email:

Delta Carpet Distributors Leeds Tel: 0113 240 4144 Email: Web: Fells Carpets Goole Tel: 01977 662211 Email: Web: See page 20 for details

Floorwise (North East) County Durham Tel: 0191 410 7070

M S Contract Carpets & Carpet Tiles Shelf Tel: 01274 691511

Supertex Furnishings Lancashire Tel: 01772 457070 Email: Web: See page 26 for details

North West

A & A Carpets Ltd Manchester Tel: 01204 701188

Sweeney Todd Blades Ltd Worsley Tel: 0161 790 7850

Flooring Supplies Anglia Ltd Norwich Tel: 01603 427247 Web:

Beds Flooring Bedford Tel: 01234 341234 Email:

South East


Myton Flooring Norwich Tel: 01603 624387

Acorn Carpet Accessories Bromley Tel: 020 8462 0422 Email:

A & S Carpets Bolton Tel: 01204 706401 Email:

Floorwise D & J Ltd Southam Tel: 01926 814922 Email: Web:

Dyne Carpet Tile Company Salford Tel: 0161 877 8877 Email: Web:

McManus Wholesale Midlands Tel: 02476 635856

AFS Middlesex Tel: 020 8805 8620 Email: See page 13 for details

St.Ann’s Warehouse Ltd Stoke on Trent Tel: 01782 717200 Email:

Beds Flooring Bedford Tel: 01234 341234 Email:

Carpet Fitters Supplies Blackburn Tel: 01254 51661

Haldon Thompsons Stockport Tel: 0161 430 1420 Email: HBS Floortrade Stockport Tel: 0161 430 1435 Email:

John Talbot Wholesale Flooring Blackpool Tel: 01253 751777 Lee Floorstok Ltd Liverpool Tel: 0151 708 7420 Email: Web:

Pennine Flooring Carlisle Tel: 01228 591002 Email: Web: R G N Flooring Supplies Stockport Tel: 0161 406 7557 Email: Web:

Supertex Furnishings Lancashire Tel: 01772 457070 Email: Web: See page 26 for details Sundream Enterprises Ltd Manchester Tel: 0161 236 1020 Email:

J J Wholesale & Distribution Ltd Birmingham Tel: 0121 765 4994 Email:

Sheffield Wholesale Lino & Carpet Sheffield Tel: 0114 272 8116 Email:

Supertex Furnishings Lancashire Tel: 01772 457070 Email: Web: See page 26 for details Westfold Products Ltd Sheffield Tel: 0114 287 9638 Email:

Woodfloor Trade Supplies Rugby Tel: 0870 241 8847


Beds Flooring Bedford Tel: 01234 341234 Email: Faithfulls (Hadleigh) Ipswich Tel: 01473 822341 Email: Web:

All In One Supplies Hatfield Tel: 0845 260 7055 Email: Web:

Ashmount Flooring Supplies Tottenham Tel: 020 8808 2158 Email: Web:

Carvall Group Flooring Supplies Chelmsford Tel: 01245 451461 Email: Web:

Columbia Flooring Middlesex Tel: 020 8443 3322 Email: Web: See page 17 for details Faithfull Floor Coverings Dartford Tel: 01322 285001

Flooring Supplies (London) Chelmsford Tel: 01245 451461 Email: Web: Flooring Supplies (London) Tottenham Tel: 020 8808 3011 Email: Web:

Flooring Supplies (London) Greenwich Tel: 020 8853 5581 Email: Web:

Garrod Bros Ltd Enfield Tel: 020 8805 6767 Email: Hall’s Flooring Ltd London Tel: 020 8803 1400 Email:

J De Bruyn Ltd Leyton Tel: 020 8558 4725 Email: Web:

Littner Hampton London Tel: 020 8520 8474 Email: P F C Flooring Supplies Ltd Romford Tel: 01708 378801 Email: Rackhams London Tel: 020 8531 9225 Email: See page 25 for details

STS Flooring Distributors Ltd Watford Tel 01923 222790 Email: Web: STS Flooring Distributors Ltd Orpington Tel: 0845 434 1000 Email: Web:

South West



Beach Bros Ltd Devon Tel: 01392 421000 Email:

E C O Wood Ltd Co. Wicklow Tel: 353 4046 2620 Email:

3 D Flooring Supplies Ltd Cardiff Tel: 029 2070 6706 Email:

Balley Carpets of Bristol Keynsham 0117 986 8431 Email: Web:

Clarks Wood Company Bristol Tel: 0117 971 6316 Email: Web:

CF Anderson & Son Ltd Colchester Tel: 01206 211666 Email: Web: G J Flooring Wholesale Battle Tel: 01424 892411

Brooks Belfast Belfast Tel: 028 9074 4201 Email: Web:

Marketall Trading Ltd Dublin 11 Tel: 00 353 1 8308244 Email: Web:

M C D Belfast Belfast Tel: 028 9035 1624 Email: Web:

3 D Flooring Supplies Ltd Swansea Tel: 01792 797970 Email:

Keepfers Flooring Accessories Cwmbran Tel: 01633 871162 Rhyl Flooring Supplies Ltd Rhyl Tel: 01745 354555

Are you a Wholesaler? If you’re not listed here and would like to be, please call Diane Martin on 01482 659396

Nutland Carpet Accessories Poole Tel: 01202 681929 Email: Web:

Nutland Carpet Accessories Chandlers Ford Tel: 023 8026 7322 Email: Web: Solent Wholesale Carpet West Sussex Tel: 01243 774623 Email: Web: See page 25 for details

STS Flooring Distributors Ltd Croyden Tel: 020 8659 0971 Email: Web: Solent Wholesale Carpet West Sussex Tel: 01243 774623 Email: Web: See page 25 for details

The Stocklists Wholesalers Directory National

Fells Carpets Goole Tel: 01977 662211 Email: Web: See page 20 for details


Bathgate & Co. Ltd Edinburgh Tel: 0131 554 5485 Email:

Fyfe & McGrouther Glasgow Tel: 0141 552 4966 Email:

McMillan Flooring Distribution Edinburgh Tel: 0131 202 0030 Email: Web: Neil Smith Ltd Ayr Tel: 01292 287948

North East

Adamms Wholesale Carpets North Shields Tel: 0191 296 0074 Artfloor Ltd Huddersfield Tel: 01484 540099

Barnsley Flooring Barnsley Tel: 01226 321316

Carpet Line Direct Ltd Hartlepool Tel: 01429 892523 Email:

Delta Carpet Distributors Leeds Tel: 0113 240 4144 Email: Web: Fells Carpets Goole Tel: 01977 662211 Email: Web: See page 20 for details

Floorwise (North East) County Durham Tel: 0191 410 7070

M S Contract Carpets & Carpet Tiles Shelf Tel: 01274 691511

Supertex Furnishings Lancashire Tel: 01772 457070 Email: Web: See page 26 for details

North West A & A Carpets Ltd Manchester Tel: 01204 701188

Sweeney Todd Blades Ltd Worsley Tel: 0161 790 7850

Flooring Supplies Anglia Ltd Norwich Tel: 01603 427247 Web:

Beds Flooring Bedford Tel: 01234 341234 Email:

South East


Myton Flooring Norwich Tel: 01603 624387

Acorn Carpet Accessories Bromley Tel: 020 8462 0422 Email:

A & S Carpets Bolton Tel: 01204 706401 Email:

Floorwise D & J Ltd Southam Tel: 01926 814922 Email: Web:

Dyne Carpet Tile Company Salford Tel: 0161 877 8877 Email: Web:

McManus Wholesale Midlands Tel: 02476 635856

AFS Middlesex Tel: 020 8805 8620 Email: See page 13 for details

St.Ann’s Warehouse Ltd Stoke on Trent Tel: 01782 717200 Email:

Beds Flooring Bedford Tel: 01234 341234 Email:

Carpet Fitters Supplies Blackburn Tel: 01254 51661

Haldon Thompsons Stockport Tel: 0161 430 1420 Email: HBS Floortrade Stockport Tel: 0161 430 1435 Email:

John Talbot Wholesale Flooring Blackpool Tel: 01253 751777 Lee Floorstok Ltd Liverpool Tel: 0151 708 7420 Email: Web:

Pennine Flooring Carlisle Tel: 01228 591002 Email: Web:

R G N Flooring Supplies Stockport Tel: 0161 406 7557 Email: Web:

Supertex Furnishings Lancashire Tel: 01772 457070 Email: Web: See page 26 for details Sundream Enterprises Ltd Manchester Tel: 0161 236 1020 Email:

J J Wholesale & Distribution Ltd Birmingham Tel: 0121 765 4994 Email:

Sheffield Wholesale Lino & Carpet Sheffield Tel: 0114 272 8116 Email:

Supertex Furnishings Lancashire Tel: 01772 457070 Email: Web: See page 26 for details Westfold Products Ltd Sheffield Tel: 0114 287 9638 Email:

Woodfloor Trade Supplies Rugby Tel: 0870 241 8847


Beds Flooring Bedford Tel: 01234 341234 Email: Faithfulls (Hadleigh) Ipswich Tel: 01473 822341 Email: Web:

The Wood Floor Centre UK Leigh on Sea Tel: 01702 479493 Email: Web:

All In One Supplies Hatfield Tel: 0845 260 7055 Email: Web:

Ashmount Flooring Supplies Tottenham Tel: 020 8808 2158 Email: Web:

Carvall Group Flooring Supplies Chelmsford Tel: 01245 451461 Email: Web:

Columbia Flooring Middlesex Tel: 020 8443 3322 Email: Web: See page 17 for details Faithfull Floor Coverings Dartford Tel: 01322 285001

Flooring Supplies (London) Chelmsford Tel: 01245 451461 Email: Web:

Flooring Supplies (London) Tottenham Tel: 020 8808 3011 Email: Web:

Your local service guide - see pages 11-13 inside Wholesalers: To list your wholesale business for a nominal monthly charge, please faxback the form below to 01482 659397 or telephone 01482 659396 or email and we’ll send you all the details. Name:

Business name:

Telephone number: Email address:

Stocklists The

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The Stocklists - November 2009  

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