6 March 2017
BRITAINâ€™S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
THE NEW SUPERB LUXURY DEEP PILE EASY CLEAN CARPET RANGE FROM CORMAR CARPETS
W W W. C O R M A R C A R P E T S . C O . U K
1/2 PRICE ROLL DEALS
OVER 1000 ROLLS TO CHOOSE FROM AVAILABLE FOR IMMEDIATE DELIVERY WHILE STOCKS LAST
CONTACT HEAD OFFICE OR TALK TO YOUR LOCAL REPRESENTATIVE PLEASE CALL FOR MORE INFORMATION:
Head Office: 01524 840177
email: email@example.com web: www.tcsthecarpetspecialists.com
Unit 4, TCS Industrial Park, South Gate, White Lund Industrial Estate, Morecambe, LA3 3PB
TCS - Solely Committed to Serving Independent Retailers The Complete Service Service
The Carp Carpet et Specialists
The Carpet Specialists
SERVICE QUALITY VALUE
uupholstery pholstery dining dining bedroom bedroom carpets carpets THE STOCKLISTS March 2017
iSSue 504 : 6 march 2017
published by mayville publishing co ltd., 219 west ella road,west ella, hull hu10 7SD @thestocklists tel: 01482 659396 fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. firstname.lastname@example.org Publication Director: David Spragg Founded by Roy Spragg in 1973.
firSt for flooring newS anD Data
carpet and floorcovering review - starts on page 21
monthly ‘Stocklisters’ shown in BOLD
Showtime! The season starts here...
Unrivalled coverage of the three big flooring events that set the agenda for 2017
0800 077 3301
BRITISH WOOL # BROCKWAY
January Flooring Show Domotex 2017 part 2 The interiors angle from the NEC pages 40-45
All change, apart from beige! page 49-57
fitter of the year
L COLUMBIA # cormar
# fellS I F.
Lano launches entry-level grass page 46
Window of opportunity for sales Interfloor excels overseas page 61 page 51
carpet company Directory carpet trouble-shooter
The industry’s knowledge-bank
68 wholesaler Distribution Directory – wool fibre page
66-67 woolsafe: the carpet care guide –
ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2015. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
01386 820 100 01827 831424
0113 380 2800
0115 958 3077
00353 61 339287
0151 495 3434
0161 767 1122 020 85319225
L SOLENT WHOLESALE
+32 87 30 68 50
0115 958 3077
0208 443 3322
Low cost lush lawn
Rita reports on trends in carpet tiles page 38
Delight on the tiles
01274 688 666
Abingdon launches Lasting Romance page 43
Vinnie Jones in person for Crown page 38
Trend overhaul for vinyl page 46
New luxury at Leoline A tough act to follow Latest love affair
+31(0)88 1662500 01422 431100
Top flooring design on display page 30-36
# ASSOCIATED WEAVERS
Wool Show London
# Victoria I wfSl
01207 591176 01422 374417
01562 749300 01429 892555
classified advertising .......................................page 75 # carpets/rugs/tiles o woods/laminates/smooths I accessories/services/organisations fibres J underlay L wholesalers/distributors G adhesives
MERRYFIELD CARPET CUTTING MACHINERY British Manufactured Carpet Cutting Machines THE STOCKLISTS March 2017
Visit ‘Merryfield Carpet’ on YOUTUBE to see our full range of cutting machines or call 01422 373799 3
Any room. Any life. At Associated Weavers we’re kicking off 2017 in the
way we mean to go on, by launching a brand new name in luxury carpets this Spring. And, because it’s
so special, it’s supported by the appeal of a completely new yarn, iVivo. Developed exclusively for the Vivendi product, iVivo is a new solution-dyed nylon fibre representing years of industry-leading
work by our designers and technicians. They have combined their talents to ensure a product that meets every requirement of today’s daily life –
primarily, the need for versatility coupled with superior stain resistance.
Our demand for ultimate comfort all around the
home now means that yarns have to be created
that are both supple and pleasant for bare feet, yet tough and durable enough to withstand outdoor
footwear in the most heavily used rooms – and that means the ability to keep its pristine appearance without staining damage. Welcome new Vivendi into your home now and it’ll become a friend for life.
Exclusive iVivo yarn, developed for today ’s living
New Vivendi. Cleverly designed with your home in mind. Vivendi was created to meet the increasing
consumer demand for products that perform
faultlessly in every room in the home. That’s why we call it stressfree carpet.
Vivendi features our FusionBac backing which
means that, as well as being extra-warm underfoot, it’s easy and economical to lay. It’s also
bleach-cleanable for improved durability. Two ranges will be launched: Vibes, a 1695gm twist in
14 subtle colourways like Baby Powder and
Sandy Taupe; and Soul, a 2205gm Saxony in 14 equally fashionable hues ranging from Blanched Almond to Windsor Tan.
New Vivendi. The sensible choice for a hard life of wear and tear ahead. So confident are we that Vivendi will meet – and exceed – your expectations, we have given it our best-ever double warranty assurance of 25 years for stain and wear issues. Its practicality is also
assured because widths include 2, 2.5, 3, 4 and 5m variants to make laying as economical as possible. Our unique iVivo yarn has been formulated to resist stains in heavy wear domestic situations,
so it is also ideally suited to contract use. The nature of the yarn, coupled with its FusionBac
backing, makes it the ideal choice for installation with underfloor heating. For tough, versatile
carpets, Associated Weavers keeps on going from strength to strength.
Look for the Buttery
Associated Weavers Sales: 01422 431100 Email: email@example.com
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THE STOCKLISTS March 2017
The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ€™s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service
Call US NOW!!! 020 8443 3322 firstname.lastname@example.org www.columbiaflooringplc.co.uk Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon Tel: 0208 443 3322 Fax: 0208 805 2346 TRAFALGAR TRADING ESTATE, JEFFREYS ROAD, ENFIELD , MIDDLESEX, EN3 7TY.
THE STOCKLISTS March 2017
Contact UK Free phone: 0800 689 1459 email@example.com www.earthwerks.co.uk
Your personal contacts UK Sales Managers: Steve Evans +44 (0) 7935 786705 firstname.lastname@example.org Andy Nobes +44 (0) 7402 746944 email@example.com
EArtHWErKS®: CoMMittED to SErviCE tHE UK, froM tHE HEArt of tHE UK. Whether our new Design Wood Classic PLUS, our unique finishes in “Country Look” or our herringbone range “Styl´it”, EarthWerks® will never cease to surprise and stimulate you. Unique floor solutions, innovation and high quality are in our DNA! This one of the reasons why EarthWerks is the perfect LVT-partner for our UK customers; we espouse aspirations that are driven to oﬀer the very best quality, service and design for each unique market.
• UK service from stock in 24 hours • Strict Internet Trading Policy to protect partners • Exclusive area contracts for partners • Commercial sales pipeline protection • Margin enhancing products and service • Rapid Response ranges to support large projects • R10 and Pendulum 36+ slip rated products • Industry leading wear warranties
SE/SW London, Surrey, East and West Sussex, Kent: Gary Alp - 07989 933755 firstname.lastname@example.org Devon/Cornwall/Somerset/Dorset, South Gloucestershire, Bristol, Wiltshire: Martin Gorny - 07530 365125 email@example.com West Midlands, Herefordshire, Gloucestershire, Warwickshire Shropshire and Staﬀs: Mr Paul Brewer - 07798 745181 firstname.lastname@example.org Essex/Hertfordshire/Cambridgeshire/ Norfolk/Suﬀolk N/E London postcodes: Andrew Goldsmith - 07432 119220 email@example.com Essex, North London, Bedfordshire, Buckinghamshire, North/east London. Bedfordshire: Dave Marney - 07794 221443 firstname.lastname@example.org Northeast: Mr Steve Korobejko - 07702 292558 email@example.com Northwest (Commercial): Matt Lightbown - 07908 064050 firstname.lastname@example.org
Curious? To arrange a full presentation please contact our UK team Free-phone 0800 689 1459 Email: email@example.com
Northwest (Residential): Andrew Holden - 07872 694767 firstname.lastname@example.org
As a well established brand in high-end luxury flooring, our EarthWerks Team is committed to service the UK, from the HEART of the UK.
Scotland: James Hall - 07787 140136 email@example.com
THE STOCKLISTS March 2017
New from Fells Carpets
Performance & Width GLENCOE • LOCH LOMOND • SILKEN MOMENTS IN FOUR & FIVE METRE WIDTHS
NEW B2B WEB SITE www.fellscarpets-sales.co.uk CHECK OUR FULL OFFER AND ORDER ONLINE (LIVE STOCK)
EXCITING, BOLD AND UNIQUE RANGES FROM THE UK’s LARGEST PATTERNED CARPET STOCKISTS See your local representative for more details
www.fellscarpets.co.uk THE STOCKLISTS March 2017
The people who care about your business NORTH WEST
ALAN CHEETHAM GTR MANCHESTER, CHESHIRE, SOT & STAFFORD M: 07966 263571 firstname.lastname@example.org
ALAN CAIRNIE EAST SCOTLAND
M: 07976 311434 email@example.com
MARK DOWSON MERSEYSIDE, WIRRAL & N. WALES M: 07980 786265 firstname.lastname@example.org
NORMAN MacFEETERS WEST SCOTLAND
M: 07970 163372 email@example.com
WALES & SOUTH WEST
YORKSHIRE & NORTH EAST RAY ANDREW PART LANCS, FLYDE COAST & CUMBRIA M: 07973 719801 firstname.lastname@example.org
RICHARD LOCKEY NORTH EAST, EAST COAST
M: 07983 446969 email@example.com
JAMES DAVIES YORKSHIRE & EAST LANCS
M: 07968 828516 firstname.lastname@example.org
TIM BAILEY S.E. WALES & HEREFORDSHIRE
MARTYN MORRIS SOUTH YORKSHIRE
M: 07794 048414 email@example.com M: 07973 403450 firstname.lastname@example.org JASON BRIMBLE AVON & GLOUCESTERSHIRE M: 07794 041266 email@example.com
BEN THOMAS MID & WEST WALES
M: 07794 048809 firstname.lastname@example.org
STEWART WAITHMAN DEVON & CORNWALL M: 07794 048413 email@example.com
Preston Sales tel: 01772 696787 fax: 01772 311921
Gloucester Sales tel: 0845 520 0800 fax: 01452 222515
London Sales tel: 01322 628707 fax: 01322 698733 firstname.lastname@example.org 10
SOUTH EAST TONY CONWAY BEDS, NORTHANTS, OXON & BUCKS M: 07791 891025 email@example.com
PETER FLETCHER HAMPSHIRE & DORSET
M: 07816 217561 firstname.lastname@example.org
PAUL LOVELL NORFOLK, SUFFOLK & CAMBS
MIDLANDS ADAM HILTON NOTTS, DERBYSHIRE & LINCS M: 07872 964685 email@example.com
WESLEY GRAHAM LEICESTER, WARWICKSHIRE M: 07968 324598 firstname.lastname@example.org
MIKE SHUTT BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE M: 07970 158594 email@example.com
LONDON ALAN HESLING S.W, SOUTH, S.E. LONDON, SURREY M: 07793 244619 firstname.lastname@example.org
JACK Oâ€™CONNOR SOUTH BUCKS, BERKSHIRE, WEST LONDON, SURREY (OUTSIDE M25) M: 07816 217550 JackOConnor@furlongflooringltd.co.uk
ANDY THOMPSON ESSEX, HERTFORDSHIRE
M: 07816 217565 email@example.com
DARREN SPENDIFF KENT
M: 07816 217549
M: 07791 890861
JOHN AIKEN EAST & WEST SUSSEX
TBC N.W, NORTH, EAST & CENTRAL LONDON
M: 07791 891024 firstname.lastname@example.org
THE STOCKLISTS March 2017
Affordable stain resistant carpet. wearing & easy to look after. EASYCARE Hard
Sahara & Oasis AVAILABLE IN
FELT & ACTION
Easily clean up muddy marks
Messy pets - no problem
100% bleach cleanable
Seven contemporary new colours in each range. The best-seller just got better!
Get set for 2017 with fresh new ranges at regency carpets we have launched one of our most ambitious ever programmes of product developments in 2017 to ensure you have the right carpets at the right price, when you need them. Carefree bleach cleanable fibre 4 & 5 metre widths 10 year wear & stain warranty
2-ply, heavy domestic yarn Action back Smart new sampling and PoS
n. ,r itai de Br a e in t l re e k e ar ts h m e K U rp a g ca e ar kin e a W m ly d ou pr
THE STOCKLISTS March 2017
barbaDoS bernabeu blackpool brooklyn brooklyn S cambriDge carniVal cuba emirateS entrepriSe garDa garDa garDa Supreme haVanna iStanbul Jupiter kanSaS kanSaS maine manhattan manhattan Supreme mercury napelS new iZmir new iZmir new JerSey new york norfolk nou camp olD trafforD olympic opal opera oxforD perfection picaSSo QueenS rachel regal twiSt riVa roDeo roma Sao paolo SaturnuS Symphony SenSuality SenSuality Deluxe Silky Silky Supreme tartan telStar tenerife toronto triniDaD RANGE NAME
ab preco preco ab ab ab felt felt preco ab ab felt ab felt ab felt ab felt ab ab ab ab felt ab felt ab ab felt preco preco preco felt ab ab ab felt ab ab/felt ab felt heavy felt felt preco felt ab ab ab ab woven woven felt felt ab ab
100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp soft 100 % pp 100 % pp 100 % pp Zetalon 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp Zetalon 100 % pp 100 % pp Zetalon 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp soft 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp Zetalon Zetalon 100 % pa 100 % pa 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp
North West, Midlands, Southern Ireland
North Wales, Cheshire Scotland Yorkshire, North East England East Midlands Northern Ireland South West, South Wales London, Berkshire, Essex, Hertfordshire, South East
Suffolk, Norfolk, Cambridgeshire Bedfordshire, Buckinghamshire Belgium D[Ă¤XZ
T 01473 826870
F 01473 827274
A full range of beautiful domestic carpets in 100% Wool Superior quality for lasting good looks Mothproof protected
For more information please visit our website or give us a call
The luxury of 100% pure new Wool 4 and 5 metres wide
Please contact your Representative to ask about our domestic display options
Bespoke designs service for hospitality and marine contract carpets in 80% Wool / 20% Nylon
Scandinavian quality by design Our UK Sales Team
Ron Fewery 07976 244892
Steve Acton 07957 836207
Derek Boyd 07940 320708
Steve Korobejko 07702 292558
Lee Palmer 07774 101640
Martin Gorny 07530 365125
London, Oxfordshire, Berkshire, East Anglia, Buckinghamshire, Northamptonshire
Kent, Sussex, Surrey, Hampshire, Dorset
Cheshire, Yorkshire, Greater Manchester, Lancashire, Tyneside
Bristol & the West Country
THE STOCKLISTS March 2017
Stephen Binnersley 07710 618754 Midlands & South Wales
Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK
Tel: +44 1827 831424 Fax: +44 1827 831425 email@example.com www.kingsmeadcarpets.co.uk
SALES EXECUTIVES AND CONTACT DETAILS Clint Carver - 07970 888 916 (Northern Sales Manager) firstname.lastname@example.org Adrian Garner - 07947 524 633 (DE NG LE CV ST) email@example.com Dave Wood - 07980 737 278 (KW IV PH PA AB DD KY FK G ML KA) firstname.lastname@example.org Joe Bradley - 07773 046 384 (HU YO HG DN LN S) email@example.com Hamish Maclean- 07968 563 016 (DL EH CA DG SR NE TD DH TS) Hamish.firstname.lastname@example.org Chris Sheldrake - 07980 761 347 (HX HD M SK BL OL BD LS SF) Chris.email@example.com Mick Garner - 07796 993 913 (CM WD AL SG LU MK NN) firstname.lastname@example.org Peter Thomas - 07779 017 950 (LL CH CW WA L WN PR FY BB LA) email@example.com Colin Arber - 07976 749 552 (CO CB IP NR PE) firstname.lastname@example.org Ian Shopland - 07971 914 418 (Southern Sales Manager) email@example.com Craig Brooks - 07971 916 719 (SY TF WS WV DY B WR) firstname.lastname@example.org
NEW RANGE LAUNCH : VITRONIC PLAINS Design.
AT CHELSEA FOOTBALL CLUB STAMFORD BRIDGE 15TH & 16TH MARCH 2017
Nathan Bachellier - 07977 112 095 (CT TN BN RH BR CR SM KT) email@example.com David Guscott - 07773 048 574 (ME DA RM SS IG EN N E SE) firstname.lastname@example.org Stuart Leigh - 07791 890 441 (TR PL TQ EX TA DT BA BS) Stuart.email@example.com Lee Card - 07538 836 273 (SA LD NP CF HR GL) firstname.lastname@example.org Neal Ford - 07968 015 578 (HP OX SL HA UB TW W NW SW) email@example.com Steve Bates - 07971 968 517 (PO SO BH SP RG SN GU) firstname.lastname@example.org David Posnett - 07836 650 655 (Northern Ireland) THE STOCKLISTS March 2017
PRETTY IN PINK AND READY TO SERVE! ORDER BEFORE 16:00 FOR OUR NEXT DAY SERVICE, DELIVERED FREE, DELIVERED WITH STYLE!!! NATURAL EFFECT
TWISTS - STAIN RESIST
VINYL / SMOOTH FLOORING
Blenheim Berber Dedham Vale Gold Fields Ivory Coast 2015 London Life 4&5M Natural Habitat 4&5m Northern Lights 4 & 5m Promenade Rocca 2016 Southern Chic 4&5M
Atmosphere Carlton Club Chunky Twist Dalton Dublin Heather 2016 Dublin Twist 2015 Echo Twist 2017 4&5M Fairfield Creations 2015 Fascination 4&5M Genius 4&5M Heathertwist Supreme 40 4&5M Heathertwist Elite 50 4&5M Imagination 4&5M Kaleidoscope 4&5m Kenmare Twist 4&5M Peerless Twist Supreme 4&5m Peerless Ultra 4&5M Salisbury Twist Startwist Supreme 2016 40 4&5M Startwist Elite 2016 50 4&5M
Dura-Tex Eclipse 2016 - Elite Eclipse 2016 - Genesis High Society Luxury Comfort Luxury Life Luxury Value Starlight Techno-Safe 2017 Multi Flex
TWISTS - WOOL
SAXONY / SHAG PILE Eastern Splendour 4&5M Graceful Delight 4&5m Granada 4&5M Montana Silk 4 & 5m Pearlescent 4&5M Peerless Peerless Heathers Pure Class 4&5m Saxon King 2015 Superior Oblique 4 & 5M Super Peerless Super Peerless Heathers Turkish Delight 4&5M
ULTRA SOFT FEEL NYLONS Tender Kiss Tender Touch
CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Big Hit Canterbury Gel Hippo Mat Gala 2017 4&5m Gala Stripes Magnum Mat Magnus Mat Supacord
REVOLUTIONARY LVT FLOORING FROM CAVALIO Conceptline Projectline
ENGINEERED WOOD COLLECTION Oaken Options
Dimensions Plain/Heathers 40 Dimensions Plain/ Heathers 50 Dimensions Heathers Stripe 50 Dimensions Plain/Heathers 60 Discovery 4&5M Iconic Twist 40/50 4&5M Palace Twist 50/60 4&5M Premium Deluxe 40 4&5M Premium Deluxe 40 Stripes Premium Elite 50 4&5M Premium Finesse 60 4&4M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Luxury 4&5M
GRAPHICS / CONTRACT GELS Endurance Gel 2016 Marathon Skyline Gel
Bedford Cord Canterbury Capital City Capital Plus Output Lines Output Loop Output Micro
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Paul Hens on Area Mobil e: Area: 07837 2953 Manager Essex outsid 79 Email & Suffo : paul.h e the lk. M25, enson Hertfo @rac Phil rdshi kham Whee re, Camb sltd.c ler Area Mobil om ridge e: shire Area: 07881 5025 Manager Kent, 07 Email Surre y (East : phil.w Aaro of A24) heele n Smit & Susse r@rackham Mobil h Area e: Mana x. sltd.c Area: 07875 7142 ger om Great er Lond 69 Email North of the on, Essex : aaron .smith River & Midd @rac Tham Peter kham es. South lesex Lawr sltd.c within ence Mobil East the M25 om e: Area Lond Mana on. Area: 07881 5025 and ger Bedfo 08 rdshi Surre re, BuckiEmail: peter. y (West lawre ngham of A24) & South shire, Berksnce@rackh amslt West A d.com Londo hire, Hertfo n. rdshir A K e,
Brexit-Busting Price-Stabilising Winter Price Guide supplements our current issue! L
Heathertw Gold Hoxton ist Supr eme & Inspire Heathers Elite 2014 Lothian Twist 40 Moods Wool Berb er Paramou SEE Peerless nt Twist COVE BACK Peerless Plain R Shades / Super THE FOR Peer Slone of Harmony less Twis BARG REAL Squa t Stainbeat re AINS! er Stainsafe Select Sumptuo Heritage us Style Heathers
RAN GES NOW PLEA SE DISP EXHAUS OSE TED OF ALL SAM Grand PLIN G! StartwistSlam Xtratwist Collectio n 2013
020 85ine 31
sales@ rackha Web msltd. site com www.r ackham sltd.co m
We also stock a complete selection of underlays, accessories and entrance matting. We offer a Special Order Service on products from virtually every flooring manufacturer in existence! Express delivery service on Balterio and Krono laminate ranges.
Area Sales Executives Aaron Smith London postals NW,N,E & SE 07881 502506 THE STOCKLISTS March 2017
Peter Lawrence London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508
Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379
Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507
Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845
Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 210105 E-mail: email@example.com Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.
CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE
Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, firstname.lastname@example.org, mobile: 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, email@example.com, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, firstname.lastname@example.org, mobile: 07973 406799 VICTORIA Atlas Aura Colonial EasiCare Morton EasiCare Heartland First Impressions Freedom Lasting Luxury Options 288 Royal Victoria Simply Heathers Collection Strathmore Collection Tudor Twist Victoria Twist LANO & BAJONG Campus X-treme Forum Genius Heather Twist Elite Heather Twist Supreme Jazz Montana Montana Twist Oblique Superior Pembridge Twist Star Twist Collection 40/50 BALTA Atlas Big Hit Berber Trail Lothian Wool Berber Luxury Heritage Heather Highland Tweed Gala Cord - all options in stock Grand Prix Melrose Moorland Twist More Noble More Noble Soft Noble Heathers Paramount Playground Riva Twist Sarabi Saxon King Scorpio Sensit Saxony Shepherd Twist Heather Shepherd Twist BROCKWAY Cavendish Collection Dimensions Dimensions Heathers Orion/Orion Major
LUSOTUFO Celtic Horizon Mandaly Safi Sahara Sintra Boucle Superb Twist Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony Wool Dream Wool Heaven
IDEAL carpets Ascot/Aintree Country Heather Supreme Dublin Dublin Heathers Echo Endurance - New Colours Grace Grass Collection Mars Monsoon Motor Car Pronto
CORMAR Apollo Plus Home Counties Heathers Home Counties Plains Living Naturals Malabar 2 fold Oaklands 32 Oaklands 42 Oaklands 50 Natural Berber Twist Primo Choice Super/Elite Primo Excellence Primo Plus Sensation Sensation Feeling Sensation Heathers Sensation Supreme Sensation Twist Soft Focus
vinyls Spectrum Galaxy Emotions Athena Hermes Orion
IVC Isafe Apex Isafe One Isafe First Presto Fusion Bingo Comfytex Atlas II Woodmark Tile Styles Ultimate Elements Classic Limestone Planet Woodland Cityscape Prisma Central
entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Magnum Orotex - Matrix MISCELLANEOUS BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village CLASSIS CARPETS Amber Amber Plains San Diego MILLENNIUM WEAVERS Desire Ultra Twist PARAGON Toccarre Carpet Tiles
MOHAWK CARPETS The only distributor to offer Mohawk in the UK.
Presidential Collection - Independence - limited - Freedom (4&5M) - Splendour - limited - Super Freedom (4&5M) The X collection
We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated March/April 2017. 16
Find us on THE STOCKLISTS March 2017
Edel Telenzo News
LOOPS SERIOUS ABOUT STYLE TEAM Our two newest collections are set to take loop pile carpeting to new heights, a bold statement in style in the enduring beauty of 100% New Zealand wool.
South London, Surrey, Middlesex John Constable 01622 685 397 I 07836 734 322 email@example.com Yorkshire, North Lincs & North East John Alsop 01904 762 471 I 07860 572 220 firstname.lastname@example.org Kent, East & West Sussex Mark Broster | 0776 6255222 email@example.com Devon, Cornwall, Somerset, Dorset Brendon Hart I 07850 130 221 firstname.lastname@example.org Channel Islands 6DOHV2ĆŻFH,01422 374 417 email@example.com Berkshire, Bucks, Oxfordshire, North London, Hampshire, Isle of Wight Niall Martin I 07866 735 772 firstname.lastname@example.org South Wales, Bristol, Gloucs, Wiltshire 100% New Zealand wool Primrose Hill delivers in both texture and pattern
â€œWeâ€™re certainly seeing homeowners looking for texture from their wool carpet, and both Hoxton and Primrose Hill deliver in abundance.â€? Comments Mark Rooney, UK sales director.
Lancs, Cumbria, Ilse of Man, Grtr Manchester, Cheshire, North Wales John Rostron I 07973 733 208 email@example.com
Crafted from 100% pure New Zealand wool, there is no doubting these carpets are a quality addition to the home, and the grand 5/32â€? high-low bouclĂŠ texture certainly makes its presence felt. The loop is a perfect addition to homes looking for a natural, RUJDQLFDHVWKHWLFWKDWRĆŞHUVDVHQVHRIVPDUW relaxation. ,Q+R[WRQFRQVXPHUVFDQEHQHĆŹWIURPD palette of six gorgeous hues, a two-tone plain embracing on-trend colours such as Cape Wrath, Marl Stone and Nordic Walk. Primrose Hill, again elegant in six colours ranging from Spring Air to North Cape, features a
distinctive contrasting stipe, both providing a modern look throughout the home. p:RROLVFHUWDLQO\WKHEHVWĆŹEUHIRUGHOLYHULQJ impressive texture and weâ€™ve made the most of this in these new launches.â€? Continues Mark. â€œWe saw little reason why this texture couldnâ€™t be combined with the fashion for stripes and so Hoxton and Primrose Hill were born. The collection is a real delight, a feast for the senses; whether a subtle, urban approach in Hoxton or a more classic take on a stripe in Primrose Hill.â€? %RWKVW\OHVDUHDYDLODEOHLQDIRXUDQGĆŹYH metre width options (excluding Primrose Hill - Fab Four and Hoxton - Ab Fab), and come with our exclusive CenevaÂŽ backing. Rated for heavy domestic use and in a pile weight of 1,300g/m2, sampling for the carpets will be in the market Q2 of this year.
East Anglia, Beds, Cambs, Essex, Herts, 1RUIRON6XĆŞRON Jonathan Hart 01621 817 992 I 07889 264 466 firstname.lastname@example.org :HVW0LGODQGV6KURSVKLUH6WDĆŞV Warwickshire, Worcestershire, Lincs, Leics, Northants, Notts, Derbyshire Paul Brewer 01214 277 117 I 07798 745 181 email@example.com Scotland James Hall 07787 140 136 I F 01313 433 353 firstname.lastname@example.org Northern Ireland, Ulster
T 01422 374 417 T 01422 371 226 F 01422 377 542 email@example.com edeltelenzocarpets.co.uk THE STOCKLISTS March 2017
UK Sales Director Mark Rooney firstname.lastname@example.org 2ĆŻFH$GPLQLVWUDWRU Julie Watson email@example.com
Gary Oâ€™Boyle I 07831 220 675 firstname.lastname@example.org Republic of Ireland Larry White I 00 35 386 259 4126 email@example.com 17
NA NATURAL TURAL HABIT HABITAT AT IN 100% BRITISH W WOOL OOL
SCOTLAND SCOTLAND MARK VINTER M: 07775 07775 902 902 376 376
YORKSHIRE YORKSHIRE ALDO BERITONNI BERITONNI M: 07971 07971 173 173 560
WEST/KENT/SUSSEX SOUTH WES T/KENT T/SUSSEX ROBBIE THOMSON 07712 937 747 M: 0 7712 9 37 7 47
NORTHERN NORTHERN IRELAND GARY GARY O’BOYLE O’BOYLE M: 07831 07831 220 675 675
NORTH NORTH WEST WEST & CUMBRIA MARK JONES M: 07828 07828 119 279 279
WEST WEST MIDLANDS MIDLANDS & GLOS. GLOS. AVERNS PETE A VERNS 07734 324 356 M: 0 7734 32 43 56
SOUTH WALES WALES & BRISTOL BRISTOL DAVID DAVID MAY MA AY Y M: 07976 07976 204 778 778
REPUBLIC OF IRELAND LARRY LARRY WHITE M: 0862 594 594 126
NORTH NORTH EAST EAST BECKY BECKY GIBBONS M: 07970 07970 491 491 215
EAST MIDLANDS EA ST MIDLAND S STEVE FURNISS S TEVE FURNIS S 07773 787 M: 0 7773 384 7 87
SOUTH EAST EAST & LONDON LONDON GOLDSMITH ANDREW GOLD SMITH M: 07432 07432 119 220
KEY ACCOUNTS ACCOUNTS NATIONAL NATIONAL GED AINSCOW AINSCOW M: 07815 07815 806 783 783
THOMAS WITTER Support y your our British manuf manufacturer acturer
SALES SALES DIRECTOR DIRECTOR ROBBIE THOMSON M: 07712 07712 937 937 747 747 E: firstname.lastname@example.org email@example.com SALES SALES OFFICE T: 01429 01429 892567 892567 T: 0844 7252 7252 034 034
Thank you for your continued support
V I E W LO IC S PA R K VI EW R OA O A D EAST, EA S T, H A RT R T LE LEP P OOL , TS T S 25 1HT VIE L O GISTIC GIS T TIC S,, PA
E: S SAL AL ES ES@ @ THOMA THO MASW S W ITTER. ITTER .CO C OM M
WWW.T H O M ASW I T T E R .CO M
T: 0 9 2555 0114 4 29 8 892555
Sales Executives Joe King National Sales Manager 077746353454 Alan Stewart Area Sales Manager for Scotland 07774947562 David Rockliffe Area Sales Manager for Cumbria, Lancashire, North Wales, Merseyside, Wirral, Cheshire & Isle of Man 07771614305 Chris Lamb Area Sales Manager for North Yorkshire, North East & East Riding 07774947568 Vacant Area Sales Manager for Manchester, South, West Yorkshire, Derbyshire & Notts area 07884187695 Steve Gallagher Area Sales Manager for Lincs, East Anglia, Leicester & Northants 07774947564
EXCITING PRODUCT LAUNCHES FOR 2017
Mark Dearlove Area Sales Manager for West Midlands, Warwickshire, Hereford, Worcestershire, South Wales & Staffordshire 07836519153
New Tudor Twist Tudor Twist offers a superb construction due to vastly improved and superior yarns. We are excited at the achievement of such a striking improvement in appearance. Tudor Twist oozes quality and luxury and we now want to ‘show it off’ with our new, high impact displays that are so attractive they instantly catch the eye. Our new 1m wall unitary display and split lectern will draw customers in to see a fantastic medley of 42 colours in 4/5m widths and 40, 50, 60oz with a spectrum of colour choices from inviting soft shades and pastels through to deep rich tones and primaries. The wall display also shows six sleek loop stripes. What could be more Distinctly Victoria than the Company’s Flagship 80/20 Wool Rich Collection.
New Lasting Luxury The Truly Unique Lasting Luxury. The ‘super soft’ first to retail Solution Dyed Nylon in the Market, yes Solution Dyed Nylon not pieced dyed, which has the advantage of being bleach cleanable as the colour goes right to the core of the yarn. Available in two weights, 65oz and 95oz with superb recovery qualities, retaining its lasting appearance. With confidence we give Lasting Luxury a lifetime warranty against pile reversal and delamination, due to our unique Loc Weave backing. Also comes with a 15 year stain and wear warranty. All in all, giving the customer ‘Luxury that Lasts’.
New Wilton Collection In the August edition of Stocklist we promised our customers a delicious surprise and we didn’t disappoint with our posh new Wilton Collection that’s available from first quarter 2017 and just so Distinctly Victoria. Our impressive Wilton Unit displayed these high quality, patterned Wiltons, 3 exclusive designs in 4m width and 1 plain in 4 colourways (16 items) in 100% New Zealand wool.
BY APPOINTMENT TO HER MAJESTY THE QUEEN CARPET MANUFACTURERS VICTORIA CARPETS KIDDERMINSTER
THE STOCKLISTS March 2017
Barry Enever Area Sales Manager for Somerset, Devon & Cornwall, Gloucestershire, Wiltshire, Dorset, Isle of Wight 07850321862 Bradley Davies Area Sales manager for Essex, North, West London, Middlesex 07920747519 Daniel Alp Area Sales Manager for SE & SW London, Hampshire & Kent 07455780336 Derek Allnutt Area Sales Manager for East & West Sussex, Channel Islands 07900690406 Lee Wickham Area Sales Manager for Hertfordshire, Bedfordshire, Oxfordshire & Berkshire 07713133517 Jeff Douglas Area Sales Manager for Northern Ireland 07774712353
Tel: 01562 749600 Fax: 01562 749349 firstname.lastname@example.org www.victoriacarpets.com Worcester Road, Kidderminster, Worcestershire, DY10 1JR 19
TA R TANESQUE
THOUSANDS OF CARPET OPTIONS IN-HOUSE UNIQUE DESIGN
H I G H STO C K L E V E L S
A F F O R DA B L E Q U A L I T Y W O O L
SCOTLAND JOHN STUART M: 07860 565 200 E: email@example.com
NORTH WEST & NORTH WALES JOHN ROSTRON M: 07973 733 208 E: firstname.lastname@example.org
SCOTLAND GEORGE STUART M: 07860 366 092 E: email@example.com
EAST MIDLANDS STEVE FURNISS M: 07773 384 787 E: firstname.lastname@example.org
NORTH EAST & CUMBRIA BECKY GIBBONS M: 07970 491 215 E: email@example.com
WEST MIDLANDS DEAN STANLEY M: 07572 758 010 E: firstname.lastname@example.org
YORKSHIRE JOHN ALSOP M: 07860 572 220 E: email@example.com
LIVERPOOL MALCOLM HOYLE M: 07860 772 608 E: firstname.lastname@example.org
OXFORDSHIRE, WILTSHIRE, HAMPSHIRE, BRISTOL, GLOUCESTERSHIRE & SOUTH WALES DAVID MAY M: 07976 204 778 E: email@example.com SOUTH WEST BRENDAN HART M: 07850 130 221 E: firstname.lastname@example.org NORFOLK, SUFFOLK, CAMBS, NORTH ESSEX ROBIN SAUNDERS M: 07968 344 892 E: email@example.com
H U G H M A C K AY Support your British manufacturer
FELXIBLE BESPOKE SERVICE H A S S S L E F R E E P O LY P R O P Y L E N E
SOUTH EAST & SOUTH LONDON MIKE ALP M: 07770 861 441 E: firstname.lastname@example.org NORTH LONDON & HOME COUNTIES DAVE MARNEY M: 07794 221 443 E: email@example.com CENTRAL LONDON NICK WOOD M: 07976 945 505 E: firstname.lastname@example.org
NORTHERN IRELAND GARY Oâ€™BOYLE M: 07831 220 675 E: email@example.com REPUBLIC OF IRELAND LARRY WHITE M: 03862 594 126 E: firstname.lastname@example.org
SALES DIRECTOR VINCE HOLDEN M: 07900 262 434 E: email@example.com
Thank you for your continued support
V I E W LO G IST IC S, PARK VIE W ROAD E AST, H ARTLEPOOL, TS25 1HT
E: SA LE S@WH I TE STO N E .CO.U K
W W W. H U G H M A C K AY. C O . U K
T: 0142 9 892555
THE STOCKLISTS March 2017
Carpet&FlooringReview prime time for plains
the popular primo plus easy-clean range from leading uk manufacturer, cormar carpets, now comes in eight brand new plain colours – making a total offer of 18 fashionable home furnishing shades.
One of the most successful easy-clean twist carpets of recent years, Primo Plus is stain resistant and bleach cleanable and comes in four and five metre widths. Manufactured using fine 10th gauge machinery, it is made with Excellon fibre - polypropylene renowned for its stain resistance and hardwearing properties - and comes with a 10 year stain warranty. Said David Cormack, marketing director of Cormar Carpets: “We’ve had great success with our Primo ‘family’ of easy-clean carpets over the past few years and so it made sense to introduce new colours to our original plain twist, which has remained popular with independent retailers and contractors since its launch in 2003.” All Cormar’s wool twist, wool loop and easy clean polypropylene ranges are produced on site at its Lancashire mills and distributed in the UK and Eire via its own delivery fleet. T 01204 8812 34
polyflor has launched Silentflor pur, a collection of heavy commercial sheet vinyl flooring with acoustic properties, available in a variety of high design wood, concrete and abstract effects.
Silentflor is a robust, beautifully designed collection that achieves 19dB impact sound reduction and has been expertly created for a wide range of commercial interiors, such as installations in the healthcare, office, education, residential, retail and leisure sectors. Made in the UK, this flooring range includes 36 stunning designs in a 3.7mm gauge and 0.65mm wear layer sheet format. Skilfully portraying the natural beauty of timber planks, the 16 Silentflor wood effect designs replicate a variety of stunning wood species and grains including oak and ash patterns, chevron design floors and limed wood effects. The collection’s 8 contemporary concrete and 12 abstract designs have been specifically developed to achieve a modern on-trend look. The variety of shades available include subtle neutral tones and stronger accent colours to create an appealing floor covering that is both fun and functional. The Silentflor range can assist in improving the acoustic properties within busy commercial and public locations where excessive noise can be detrimental to the people using the facility. The product’s acoustic layer provides warmth and cushioning underfoot as well as reducing the effects of impact sound travelling through a building, such as the slamming of doors and footsteps from upper levels. The Silentflor collection is enhanced with Polyflor PUR, Polyflor’s exclusive and robust polyurethane reinforcement which is cross linked and UV cured to provide superior cleaning benefits. The new Silentflor collection is beautifully presented within a sampling package which includes a 40-page brochure, a comprehensive presenter and shadecard. T 0161 767 2551
THE STOCKLISTS March 2017
going to any lengths
f. ball’s Styccobond f49 hybrid pS vinyl adhesive, has been used to install luxury vinyl tiles in a swimming pool viewing gallery at the littledown centre in bournemouth. the area is subject to temperature change and excess humidity due to having large areas of glazing and being adjacent to the heated swimming pool. extreme temperature fluctuations can cause vinyl floorcoverings to expand and contract over time, leading to tenting and gapping. The innovative formulation of Styccobond F49 limits any movement and holds the floorcovering firmly in place. The adhesive also delivers the instant grab and extended open time associated with pressure sensitive adhesives, which, until now, hasn’t been available for temperature tolerant adhesives. Status Flooring of Poole were contracted to install the 170m2 luxury vinyl tiles in the leisure centre, to replace the previous, worn, carpet flooring. Firstly, the carpet floor tiles were removed and Stopgap 1200 Pro smoothing underlayment was applied, to create a smooth subfloor. To fit the luxury vinyl tiles, Status Flooring used Styccobond F49 Hybrid PS vinyl adhesive. As well as offering instant initial grab and high bond strength, the water-based adhesive has been specifically developed for use in conditions, which are subject to extreme temperature fluctuations as low as -20°c and up to +60°c, such as conservatories or heavily glazed areas and is suitable for use over normal underfloor heating systems. The pressure sensitive nature of the adhesive allows it to continue to build up strength following initial application. In addition, it provides an extremely strong water resistant bond, allowing it to be used in areas subject to water and high humidity, including wet rooms. T 01538 361 633
hardwearing and stylish wood effect sheet vinyl flooring from polyflor’s popular expona flow pur collection was recently selected to cover floors throughout the new “gophysio” clinic in eastleigh, hampshire.
Expona Flow PUR heterogeneous flooring in the Roasted Limed Ash design was fitted in five treatment rooms, exercise studio and reception area at the spacious and modern clinic which offers a range of services including physiotherapy, rehabilitation treatment, sports massage and pilates classes. Installed by local flooring contractors GE Nichols Flooring Ltd, the sophisticated Roasted Limed Ash wood effect design features simple clean lines, subtle tonal variations and a surface texture for an authentic look. Available in a 2 metre wide format with a 2mm gauge, the UK manufactured Expona Flow PUR flooring collection includes 50 high performance wood, stone and abstract designs. Fiona Moir, Director of goPhysio commented, “This elegant ash flooring design helped us create the calming atmosphere we wanted in the new goPhysio clinic in time for its December 2016 launch. The fact that it is hardwearing and easy to maintain is also a big benefit for us.” Ideal for a range of healthcare facilities and other heavy commercial environments, Expona Flow PUR is enhanced with Polyflor’s robust polyurethane reinforcement which is cross linked and UV cured for a simple polish-free maintenance regime and superior cleaning benefits. Expona Flow product samples can be ordered free of charge on the Polyflor website or by calling the Polyflor Samples Direct Hotline on 0161 767 2551. Expona Flow’s environmental credentials are impressive, achieving a BRE A+ rating for major use areas in the healthcare sector and Indoor Air Comfort Gold, assuring that VOC emissions are below any globally determined levels. It is also 100% recyclable via the Recofloor recycling scheme and contains recycled material. T 0161 767 1111 www.polyflor.com
22 March 2017
from the Stocklists
March 2017 23
NEWS upright and reliable
every year, which? magazine surveys thousands of vacuum cleaner owners about reliability asking them if their products have developed faults, how severe those faults were and how old the vacuum was when things went wrong. and, for yet another year, the survey shows that Sebo makes the most reliable upright cleaners. in addition, the felix was awarded the “best buy” status by which?
Every aspect of product performance and specification is compared against exacting criteria. The products that score the highest marks in the testing are awarded Which? Best Buy status and the test results are published in Which?'s magazines and on which.co.uk. Ideal for all floorcoverings, the winning Felix model features variable suction control which is easily adjustable to suit any task. They boast brush-height control too so the user can choose between gentle to deep brushing as desired. The machines feature S-class filtration and a sealable multilayer bag to ensure no dust escapes which makes the Felix a clever buy for allergy sufferers. Director of SEBO, Justin Binks, comments, “The fact that we have been recognised by Which? is testament that we are a recognised brand that provides high quality, reliable and durable products and delivers excellent, honest and consistent customer service in all areas of our business.” T 01494 465 533
creative Joanna joins brockway
brockway carpets has announced the appointment of internationally renowned colourist and style forecaster Joanna ramsden as creative Director, underlining the company’s focus on inspirational product development.
Joanna brings 30 years experience in the global wool industry to Brockway, having made a name as a creative mastermind of design and styling trends for the textile industry, specifically wool carpets and rugs. At Brockway, Joanna is tasked with creating new and inspiring products aligned to the company’s signature wool rich offering as “the home of wool carpets.” Chairman Charles Annable said Joanna’s appointment is a cornerstone in Brockway’s on-going product development programme and gives the nod to a new generation of carpets. “We are thrilled to welcome Joanna at an exciting time for the Brockway brand. Her expertise will ensure we stay ahead of consumer preferences and that we engage with spinners, yarn suppliers and our retailers to perfect our products. And her passion for natural quality, colour and style will inspire our product development, as we aim to strengthen Brockway’s position as the UK’s premier manufacturer of beautiful, wool-rich carpets.” Joanna said: “Brockway is a great British company, and its values for quality are synonymous with my thoughts and aspirations. That’s why i’m so excited to be part of the company’s plans. There are great opportunities to enhance existing ranges and, importantly, to put wool at the forefront as a fashionable, desirable product with practical benefits. I’m looking forward to adding more value as a creative contemporary to Brockway and pushing the boundaries a little.” Brockway has been designing and producing premium quality, hand finished carpets in Kidderminster since 1964. The company combines British craftsmanship using the finest raw materials to ensure the sustainable manufacture of award-winning carpets, which offer great value for money for any budget and taste. T 01562 828200 www.brockway.co.uk
24 March 2017
from the Stocklists
March 2017 25
Don't think it's all over!
Don’t run out of time; book your tickets now at www.recofloor.org for the cricket-themed recofloor 2017 awards event to be held at london’s historic kia oval cricket ground on march 29th.
This year’s annual awards event promises to go ‘all out’ celebrating the waste vinyl flooring recycling achievements of participants in Polyflor and Altro’s national Take Back scheme. Guest host and former England cricket captain David Gower will be presenting trophies and certificates to Recofloor members who have excelled across nine award categories and contributed to rising volumes of vinyl flooring waste being diverted from landfill and recycled. The Sky Sports commentator and former team captain of the smash hit sports quiz, ‘They Think It’s All Over’, will also deliver some of his funniest career anecdotes before handing over to guest flooring industry speakers. From 10.30am to 3.30pm, the day also offers ample opportunities to network, share expert knowledge and learn more about how the scheme can work for your business. Urging flooring companies to secure their places, Recofloor Project Coordinator Carla Eslava says: “Tickets are going fast for our hotly-anticipated Awards event, so please book by March 17th 2017 to ensure you don’t miss out on the action!” You can book tickets online at http://www.recofloor.org/recofloor-awards/ where you can also find out more about the Recofloor scheme. Signing up is simple and with a cost-effective and flexible collection system in place, it’s never been easier to recycle your waste vinyl flooring. T 0161 355 7618
carpet meets landfill challenge
more carpet waste in the uk was diverted from landfill in 2016 with 142,000 tonnes that were reused, recycled or recovered for energy, according to latest carpet recycling uk figures. This 14% increase on 2015 (125,000 tonnes) represents a diversion rate of 35% - up from just 2% in 9 years. Around 400,000 tonnes of waste carpet arise each year in the UK. Energy recovery increased by 35% compared to 2015 as the use of carpets as a renewable fuel source in cement kilns continues to replace fossil fuels in this growing sector. A 50% increase in capacity for municipal energy-from-waste facilities over the past two years has also contributed to greater use of carpet waste in renewable electricity and energy generation. Commenting on their latest achievements, CRUK Director Laurance Bird acknowledged ‘outstanding support’ from core funders and members who want to ‘make their businesses more sustainable’. CRUK’s core funders are Cormar Carpets, Lifestyle Floors/Headlam, Desso, ege, Milliken, Balsan and Marlings. Laurance commented: “These core funders lead the industry in demonstrating extended producer responsibility for carpet throughout its lifecycle. Thanks to their commitment and support, we are continuing to advance sustainability within this sector and drive growth in recycling capacity.” Interest in recycling carpets is strong, he revealed, with more than 500 enquiries handled by the CRUK team in 2016; reflecting greater awareness generally that carpet can avoid being landfilled. CRUK’s membership has also reached a record high with 97 members from across the carpet recycling supply chain, including manufacturers, raw material suppliers, recyclers, retailers and machine manufacturers. T 0161 440 8325
26 March 2017
9 & 10 May 2017
Over 60 leading brands converge at one place this May for The Buying Groups’ National Flooring Show. If you’re a member of a buying group make sure you visit to see the very latest in carpets, rugs, laminates, woods, vinyl, LVT’s, underlays and accessories. The show takes place at one of the UK’s premier exhibition venues - Cranmore Park with unrivalled show facilities, excellent catering and ample FREE car parking just minutes from J4 M42, only 8 miles from the NEC.
Register now at www.bgnfs.co.uk e: firstname.lastname@example.org @BGNFSShow
Proudly supported by:
CARPETS & FLOORINGS select collection
Cranmore Park Exhibition Centre
Cranmore Avenue, Shirley, Solihull, West Midlands B90 4LF
FREE ENTRY • FREE REFRESHMENTS • FREE LUNCH • FREE ONSITE PARKING
from the Stocklists
March 2017 27
See us at the
Wool Floor Show London 15th -16th March
Stylish wool carpets made exclusively in Britain Hazy Days Ice Skating 1361/26121
Designed and Made in Britain
For more information call: 01297 32244 Residential: email@example.com Commercial: firstname.lastname@example.org
NEWS breathe... of fresh air
Qa have breathed new life into the carpet underlay market and enhanced the air quality of homeowners with a unique new technology combined with pure underfoot luxury.
Breathe is a luxury use underlay that allows the consumer to make an environmentally responsible choice without compromising on underfoot luxury and quality. It is made from FSC certified materials so is fully sustainable. Breathe has been a great talking point in the industry, particularly amongst fitters who are finding it has great advantages over traditional PU and rubber underlays. It is versatile, lightweight and is a dream to cut and fit. In fact, tests against traditional underlays have shown that it is almost 3 times faster to fit! Breathe underlay is explained on YouTube... just search on ‘QA Breathe underlay’ or link to https://youtu.be/9rNTIgOnatY
The material is fully breathable and helps make homes fresher and purer. This is because it has been tested to filter out 95% of dust from the air so it is great for allergy and asthma sufferers. The breathability also means that it is suitable for use over parquet floors. Breathe’ s great consumer benefits are quickly becoming a talking point, so it is a great opportunity for retailers to take advantage of the growing demand for this product. T 0151 495 3434 www.qaflooringsolutions.com
28 March 2017
NEW & IMPROVED IMPR OVED IN STOCK STOCK NOW NO W
Polyflorâ€™s new Secura collection of luxury sheet vinyl flooring, featuring 22 wood, stone and abstract effects, has been designed to create inspiring interiors for modern living.
Order FREE samples from our new collection at www.polyflor.com or call 0161 767 2551 Featured product: White Limed Ash
2/3/4 metre widths
POLYFL LYFLOR LTD LTD.. PO BOX B 3, RADCLIFFE NEW RD,, WHITEFIELD, WHITEFIELD MANCHESTER, M45 7NR 8 WEB: WWW WWW.POLYFLOR.COM TEL: 01611 767 7 1122 FAX: 0161 767 1128
R R10 10
Join us at Wool Floor Show London At Chelsea Football Club Stamford Bridge 15th and 16th March 2017 10.00am â€“ 5.00pm
Retail. support by
Launch of New CPD
Designer Rug Gallery
BE PART OF THE WOOL CLUB… A NEW GENERATION OF WOOL RETAILERS
This exciting award winning event for wool flooring provides a retail trade, design and contract showcase in central London. Supported by some of the wool carpet industry’s most respected manufacturer brands, it will host trade stands and inspirational design and trend showcases as well as new promotional and educational programmes to support the carpet and flooring sector.
Put it on your diary now and make this the ‘Must See’ event for your business!
ADAM ALTERNATIVE FLOORING ANTA AXMINSTER CARPETS BALL & YOUNG B.I.C CARPETS BRINTONS BROCKWAY BRONTE CAVALIER CHROMATONE CORMAR CRUCIAL TRADING FLOCK-LIVING JACARANDA KINGSMEAD ROGER OATES DESIGN SEBO ULSTER VICTORIA WOOLSAFE
www.woolfloorshow.co.uk email@example.com #WoolFSL britishwool.org.uk #britishwool
AT CHELSEA FOOTBALL CLUB STAMFORD BRIDGE 15TH & 16TH MARCH 2017
Wool is Wonderful at Wool Floor Show London - Register Now! Wool Floor Show London on Wednesday 15th and Thursday 16th March at Chelsea Football Club is free and pre-registration is open now - visit woolfloorshow.co.uk
it will present a stunning collection of wool carpet and rug exhibitors featuring leading brands that do not exhibit together at any other event. there are over twenty-four quality exhibitors at this stunning showcase in the centre of london making it a must-see event. “all exhibitors are on one floor and in one hall, this makes a very worthwhile visit to retailers that are interested in quality wool product,” bridgette kelly of the campaign for wool said. all the well-known wool carpet manufacturers are exhibiting including brintons,axminster,adam, cormar, cavalier, brockway, ulster and kingsmead and many more. Design flooring is also strong at this event with crucial trading, roger oates Design and Jacaranda. new this year - are alternative flooring, bic,Victoria carpets and anta. also exhibiting are ball and young, Sebo, chromatone and woolSafe. british wool, a key funder and organiser of the event, will also be exhibiting, providing information on the fibre and offering their promotional support and literature to the retailer and designer.
Taking Inspiration to the Floor
integral to the event are the inspirational installations that show the latest trends in flooring.
a new spin on the more tailored patterns emerging in flooring with our tailoring installation is supported by Savile row. pinstripes, herringbones and houndstooth in shades of grey and blue reflecting men’s suiting, these mix beautifully with plain colours. for the more dapper, a flash of paisley or a vibrant stripe will allude to a patterned lining, vibrant choice of tie or colourful silk square for the top pocket. our second theme is ‘geometry’ - the trend for bold patterns in strong colours reflects the mood for geometrics in interiors. the designs are often inspired by traditional tiled floors and suit contemporary or more classic design schemes in either barely there shades or statement colours.
“our aim is to provide visual content for our visitors that will assist them in their day-to-day business and make a dynamic contribution to their visit to our show. this event is all about wool carpet, its quality, performance and creative style, we hope to enthuse those people that promote it every day,” bridgette added. Pre-register to make it easy on arrival - visit woolfloorshow.co.uk
Talks and Trends
the new rug gallery will highlight some of the dynamic designs within the rug sector that form part of this year’s wool carpet & rug awards, sponsored by country life - this provides real interest for designers and stores with designer customers.
thetalks and Seminar programme includes a special event with giles kime, interiors editor of country life in-conversation with roger oates, a tour of top styling trends with stylist arabella mcnie and Seasonal trends for colour with colour expert - Jessica light.
32 March 2017
Become a Wool Specialist Sign up for WoolRetailer.com
our wool Specialist education talks will be run by woolretailer.com the platform which educates retailers, informs consumers and connects independent retailers with those wool consumers. a whole package of unique benefits is available to the wool retailer that signs up forwoolretailer.com (see page 69).take five education programme at the event. “we are very keen to make this a go-to online destination for our wool retailers and are advertising it in consumer media throughout the year. it has just appeared in the march issue of homes & antiques magazine and we urge retailers to get on-board and be part of this activity,” bridgette kelly, interior textiles Director of the campaign for wool said.
Inspirational Wool Carpet Trade Showcase 15th & 16th March 2017 at Chelsea Football Club
Beautiful bespoke Bronte Bronte carpets will be exhibiting their full range of products at The Wool Floor Show, London. The service offered by Bronte is truly bespoke with carpets available in any colour via a special dye service and in any width. Be it an individual stair runner or a piece 12M wide they are manufactured to the size you require with no joins and minimal waste. There is also a made to plan service with "L" shapes, "T" shapes etc available to further reduce waste. All the above features are available in 100% wool Velvet, Saxony and Shag Pile, 80/20 twist pile and the exquisite Hand Crafted Border range. T 01282 862736 www.brontecarpets.co.uk Stand E14
Building on success Cavalier Carpets
Cavalier are looking forward to another successful trip to Chelsea this year for the Wool Floor Show. Last year saw them scoop two wins and a couple of third places in the prestigious Wool Carpet and Rug Awards and they will be hoping to repeat their success this time. Cavlier will be displaying their classic wool based ranges including the launch of 'Cosmopolitan' their brand new 1/8th gauge twist. A new modern palette of twenty four sophisticated plain tones will suit all styles of decor, available in three qualities and two widths. To back up the new plain twist collection Cavalier has extended its successful 'Pennine Heathers' with the addition of new colours and two more weights (40oz & 60oz). Being long associated with the production of fine velvet qualities, Cavalier will be displaying the re-styled look of the well established 'Cartouche' range, with seven tasteful new tones which give the range a whole new look. With a superior quadruple sheared surface and the assurance of the finest New Zealand Wool in two distinct qualities.
Original pattern Alternative Flooring
Alternative Flooring brings more original pattern to its new wool carpets. Super soft underfoot is the exotic Barefoot Taj, a deep pile, eco wool carpet with a velvety shimmer. This design brings luxe pattern to the Barefoot collection and is inspired by Mughal architecture. It is woven by hand on traditional looms.
Loops have always had a place in their product portfolio and this year saw the unveiling of the latest 'Capital Loop', with a sophisticated plain colour range in two subtle textured designs. Available in both 4m and 5m wide, and made using 100% Wool yarns with a heavy domestic rating.
Find pattern of an English kind in the Alternative Flooring with Liberty Fabrics collection. Famous Liberty prints are reimagined as carpet and bespoke rugs - walk amongst woven heritage gardens, flower meadows, shells and paisleys. This is the first time that Liberty Fabrics has used its patterns on carpet and Alternative Flooring has expertly woven these iconic designs in wool on state of the art axminster looms in Salisbury, Wilton.
T 01254 268 000
T 01264 335111 www.alternativeflooring.com Stand F18
from the Stocklists
www.cavaliercarpets.co.uk Stand C8
March 2017 33
Explore and inspire Crucial Trading Designers and creators of the best carpets and rugs for over 30 years, the innovative floor covering company Crucial Trading constantly looks at new ways to work with natural fibres. With a great understanding and appreciation for the benefits of wool, they have developed over 40 patterns in a wide choice of colours. Crucial Trading source the majority of their wool from the vast expanses of the mountainous regions of New Zealand where legend states that the unique altitude and seasonal rainfall produces the most luxurious form of wool, prized for its fine texture, durability and above all, purity. Explore, discover and be inspired by the wide choice of colours and patterns available in wool from this leading floorcovering brand. Visit their stand to view the full range of wool products including the award-winning designs Fabulous and Mississippi. T 01562 742747 www.crucial-trading.com Stand C9
Going greenery Adam Carpets
Adam Carpets will be officially launching six new colours into their Castlemead Twist range at the Wool Floor Show London 2017.
Indulgent interiors Axminster Carpets
Internationally recognised as the hallmark of beautiful wool carpets, Axminster Carpets offers luxury British Made carpets that create indulgent and stylish interiors with all the benefits of wool.
These six new colours have been carefully researched and selected over the last twelve months to showcase current and future interior trends. This has been borne out with colour “Adam’s Apple” reflecting the latest Pantone Colour of the Year for 2017, ‘Greenery’. Castlemead Twist also carries further significance at the show as the plain colours have been certified Platinum by British Wool. This is a guarantee that the wool content is 100% British Wool, widely regarded as the best fibre for durable and beautiful carpets. Adam Carpets are also delighted that The Little Greene Paint Company have agreed to coordinate their wonderful paint colours with both the Castlemead Twist and Fine Worcester Twist ranges.
At the Wool Show, the focus is on new collections that reflect the interior trends of greys and tonal patterns. In addition to the New Hazy Days Collection we will also be launching our latest Shoreditch Collection – a new 100% wool Wilton range that showcases the latest innovations in weaving and colours to bring a distinct and unique collection that adds style and sophistication to any interior.
“It is great news that we have started to work with The Little Greene Paint Company.” said Eamonn Prescott, Sales & Marketing Director at Adam Carpets. “They have recommended paint colours to coordinate with each of the 60 Castlemead Twist carpet colours, meaning a luxurious, soft floor can be a true focal point for interior designers.”
T 01297 32244 www.axminster-carpets.co.uk Stand E17
T 01562 829966 www.adamcarpets.co.uk Stand D10
34 March 2017
Adding quality Cormar Carpets
This year’s Wool Floor Show London will see Cormar Carpets showcase its successful portfolio of wool carpet collections. Crafted from 100% New Zealand wool, Avebury has been updated with a new textured design, contemporary colour choices and a selection of complementary stripes. The revamped range, already renowned for its coordinating plains and stripes, now offers four tonal striped designs and eight stylish plains in either a neat level loop or the new textured loop pile.
Colour trends Victoria Carpets
As we have all seen in the last few years greige is the new beige.
Beauty, breadth Brintons
Cormar will also showcase its range of in-store display options, trade portal and point of sale material.
In its Wool Rich product, grey/ beige is still Victoria’s most popular colour with grey hot on its heels in terms of sales by colour. While in its synthetics products this is the reverse with grey being on top. Victoria’s stand at the show will be reflecting these colour trends and showing the spread of colours over the product offer. Victoria is also seeing from its sales of colour that customers are becoming bolder and confident with the use of colours and addressing this trend is the launch of New Tudor Twist. “What could be more Distinctly Victoria than our flagship 80/20 Wool rich twist collection in 42 tones from subtle beiges to bold statement colours with 6 smart and striking loop stripes, in coordinated colour combinations,” says Victoria. Also featured will be the impressive Wilton Raschel collection in three exclusive designs with a coordinating plain in 4 colourways made from 100% New Zealand Wool. All in all, well worth visiting Victoria’s stand to see the display of trend colours and other product on offer.
Brintons Bell Twist range has been refreshed for 2017 with New Neutrals, in stunning soft muted shades that complement the current trend for elegant and refined interiors. The additional colours were created to be a soothing and calming influence in the home, providing the perfect backdrop for creative interiors. Also don’t miss the chance to see the complete QuickWeave series - targeted at the contract market this woven axminster range offers a short turnaround time of just 6 weeks, ideal for installers and hospitality clients who are working on assignments with tight deadlines. Hundreds of designs are available in 5 colourways each with a choice of quality specifications from 7 to 11 row.
T 01204 881234 www.cormarcarpets.co.uk Stand C6
T 01562 749300 www.victoriacarpets.com Stand D13
T 01562 820000 www.brintons.net Stand F19
One of Cormar’s longest running and bestselling ranges, Malabar Two Fold, has also been recoloured. The 100% pure new wool loop pile collection comes in two textures – ribbed and weave – and 18 contemporary colours such as Balm and Tungsten. Also on display will be the classic Oaklands collection containing 20 plain and heather shades. Manufactured using 80 % New Zealand Wool, the range is available in three pile weights – 32oz, 42oz and 50oz – and is manufactured using fine tenth gauge machinery to give it a fine dense pile surface.
from the Stocklists
Brintons are planning to show the breadth of their capabilities at the Wool Floor Show London – with products for both residential and contract sectors on display.
March 2017 35
Ball & Young
Ball & Young has supported the Wool Floor Show London since its launch in recognition of the importance of quality underlay to reinforce consumer appreciation of luxury carpets. “For savvy consumers looking for the unique experience of wool carpets, customer satisfaction is secured with the right underlay,” says Ann Shaw of Ball & Young. “This end of the market is less price sensitive and is more concerned about doing it right than doing it cheap.” In this sector, Cloud 9’s ‘Posh Collection’ of top end polyurethane foam underlays meets those high standards and look the part. The top end underlay ranges of Connoisseur, Charleston and Cavier & Crystal all come with sophisticated branding and smart packaging which all help to reinforce the quality of the installation with consumers from the start.
SEBO will display an extensive range of vacuum cleaners at the Wool Floor Show, London SEBO boasts an extensive range of upright and cylinder vacuum cleaners for all floorcoverings. Every year, Which? magazine surveys thousands of vacuum cleaner owners and, for yet another year, the survey shows that SEBO makes the most reliable upright cleaners.
To kick off the Wool Show, Kingsmead Carpets are celebrating a relaunch of a. classic. The Vitronic Plains Collection has had a fashion infusion with new colours offering a choice of 18 home furnishing hues. This 80/15/5 wool carpet range is manufactured in four pile weights 32oz, 40oz 50oz and a heavy weight 60oz in 4 and 5 metre wide giving a comprehensive choice of options for the home. With a palette of 18 plain carpet shades including new neutrals such as Greyhound, Polished Stone and Hessian as well as soft blues and greens like Cornflower, Eau De Nil and Putting Green, the Vitronic Plains Collection is made from 80% wool, 15% polypropylene and 5% Kingloc polyester, also with the added assurance of being moth resistant and included within the Wool Owners Warranty programme.
Ball & Young have just launched new mini sampling folders for retailers to help discuss the differences between underlay ranges with consumers.
SEBO’s X1.1 upright machine is ideal for hard floors, carpets and rugs. With its hightech on-board computer, it has the brains to do all of the thinking, controlling the height automatically so the brush is always at the best position for the best results.
The Vitronic Plains Collection has been a staple range in their wool carpet portfolio, enjoying huge success over the years and it remains a firm favourite with retailers as it offers such a wide choice of contemporary colours, different weight options and four price points making the collection a game changer in the marketplace.
T 01536 200502 www.underlay.com Stand B2
T 01494 465533 www.sebo.co.uk Stand G21
T 01827 831424 www.kingsmeadcarpets.co.uk Stand D11
36 March 2017
Next Generation Natural Underlay
Try the new generation of underlay today!
The mark of responsible forestry
Contact QA today to find out why Breathe should be your carpet underlay of choice this year Find out more at: www.qaflooringsolutions.com/breathe Tel: 0151 495 3434 Fax: 0151 427 0484
Marketing insights Carpet tiles for creativity and choice tiles deliver design freedom and installation flexibility. greater choice in texture, pattern and materials mean tiles are an effective flooring solution in commercial and residential sectors. balta, power collection - energy
homeowners the creative freedom they crave, with the ability to twist, turn or stagger each tile to create a look unique to them. With the launch of seven new collections, the scope for creativity reaches new levels and now with the option to choose designs that use our supersoft Imprel fibre, carpet tiles are also softer than ever.” Brintons is known the world over for the quality of its woven Axminster patterned carpet and for its trend-leading contemporary designs. Perhaps less well known is the fact that almost any of its industry-leading designs created for broadloom use can also be manufactured in tile format.
Brintons’ tile offering has been developed over twenty years to meet the challenging demands of commercial projects where style and design are as important as cost-effectiveness, practical carriage and easy installation. Brintons carpet tiles come with a guarantee of colour match as is demonstrated by a large number of recent acclaimed casino, hospitality, airport and other large heavy wear environments.
Balta boosts residential carpet tile lines with the introduction of seven new domestic carpet tile collections. The new portfolio enjoys all the hallmarks of Balta’s manufacturing and design expertise; bringing style versatility, comfort, warmth and uncompromising performance. Three of the new collections, Craft, Forest and Graphite enjoy the soft qualities of Imprel PA fibres to deliver levels of underfoot comfort rarely seen in carpet tiles. Both Forest and Graphite are made of 100% Imprel fibre; the former delivering a contemporary herringbone look in a creative 25cm x 100cm form while the latter offers a linen effect design in 50cm x 50cm format. Craft, blends 60% PA Imprel with 40% PP to bring practical performance in a linear design, 50cm x 50cm tile to the range.
One such project is the T1 departure lounge and sky bridge of Abu Dhabi international airport, a scheme that took eight months from design to completion and involved the use of 6,000m2 of carpet tiles. Taking inspiration from the existing terminal interiors, the intricate carpet designs included geometric and linear patterns with black, blue, white and grey hues.
“Almost any industry-leading designs created for broadloom use, can also be manufactured in tile format” brintons, t1 abu Dhabi international airport
The remaining structured loop pile additions, Mineral, Power and Rock; use Balta’s famed 100% PP bleach cleanable StainSafe fibre to deliver eye-catching styles that fuse on-trend designs and colours with practical benefits demanded by today’s homeowners. Delivering underfoot comfort, thermal and acoustic insulation and resistance to wear and stains in a 50cm x 50cm size; these new collections offer unlimited design scope, with no less that 38 colour variations available. Aristo is a 1,450gr heavy Saxony available in refined natural beiges and greys. A luxurious, modular solution ideal for flats and apartments. “Following the successful launch of Mix to the Max almost two years ago, we have witnessed the growing demand in the UK for residential carpet tiles. Unlike wall-to-wall carpets, tiles can offer
“Unlike wall-to-wall carpets, tiles can offer homeowners the creative freedom they crave, with the ability to twist, turn or stagger each tile to create a look unique to them”
38 March 2017
Building on success of their Incati brand, Tapibel unveiled their Metal-X collection at Domotex this year. This collection, which was featured in the Domotex ‘Innovations 2017’ exhibition, uses metallic yarns in multi layers to create a look that is at the forefront of
by Rita Bancroft Rita is Director of Bancmarketing Ltd and has over 25 years of marketing experience with a proven track record in both business to business and business to consumer multi-channel marketing.
the metal-x collection from tapibel
The sexiest underlay you will never see
“Designers have the creative freedom to work in separate layers to create greater artistic effects with pile heights and colours” contemporary design. Possible because of Tapibel’s commitment to investment and innovation in their Myriad individual pile delivery tufting machine which unlocks endless possibilities in patterns and designs. Designers have the creative freedom to work in separate layers to create greater artistic effects with pile heights and colours. Metal-X marries low-lustre yarn at the top of a multi-level loop construction and high lustre at the base in fashionable silver greys. The end result is simply stunning, 3D holographic effects across five contemporary designs in seven sophisticated metallic colours. The added advantage of each pile yarn going over a separate roll eliminates the need for any repeat across the full 4m width. The Incati ranges are marketed in the UK through contract specialist Marlings and are available in tile and broadloom. The use of Econyl BCF fibre, regenerated from waste nylon 6, also gives the product an attractive sustainable story. Great design innovation combined with impeccable environmental credentials is sure to make this latest collection a firm favourite.
For more information contact:
balta T: +32 56 62 22 11 www.baltagroup.com brintons carpets T: 0800 505055 www.brintons.net/europe/en/tiles/ tapibel T: 01623 4812220 www.tapibel.be
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from the Stocklists
Sonic Gold Excel wood and laminate floor underlay EXCEPTIONAL SOUND REDUCTION EXCELLENT IMPACT RESISTANCE EVENS OUT UNEVEN FLOORS Part of the Novostrat range of polyethylene underlays to suit every application and pocket. From store to floor - there’s no better solution
Sonic range Comfort range HIGH PERFORMANCE UNDERLAYS
TEL: 00353 61-339287 www.novostrat.com firstname.lastname@example.org March 2017 39
January 22-25. NEC, Birmingham
Get the season started Flooring boosts the flagship furniture show with initiatives, innovation and awards The January Flooring Show at Birmingham’s NEC strengthened its position as the seasonal opener for the UK flooring industry with a host of new launches in carpets, vinyl and LVT. The Flooring Showcase in Hall 2 featured leading UK manufacturers including Abingdon, Associated Weavers, Axminster, Balta, Brockway, Cavalier, Cloud 9, Crown, Edel Telenzo, Flair Rugs, Furlong, Interfloor, SMG, Westex and Victoria as part of this major event comprising more than 500 exhibitors across interiors, furniture, beds, lighting and décor. The Furniture Show has gained strength in recent years and has re-established it’s position as a trend setter for the sector. In 2016, the organisers worked with the SMG buying group team to establish a dedicated space for the flooring industry. “The show is looking better and better now,” says event director Stephen Richards. “You can see a lot more confidence across all the interiors sectors and flooring has made a great contribution to the development of the event.” And flooring provided some showbiz buzz in Birmingham with the attendance of footballer and actor Vinnie Jones as part of the promotion on the Crown Floors stand (see below). Other key events for the industry at the NEC was the UK debut of Associated Weaver’s Vivendi solution-dyed nylon product range (page 41), Abingdon’s new super-soft polyester Lasting Romance, the latest in their Love Story collection (page 43) and Furlong’s full roll-out of the enthusiastically received Solitaire soft-touch (page 42). In wool, Axminster introduced their new designery Hazy Days range offering 30 different patterns across eight colourways (page 45). And Flair Rugs won a prestigious first place award in the show’s ‘Décor’ category for their New Jersey Print collection (page 44).
A tough act to follow! Crown Floors
The official trade launch of the new Deacon Jones by Crown Floors collection was at the JFS. The legendary football and movie hard man Vinnie Jones met visitors, signed autographs and revealed the reasons behind his decision to join forces with friend, Danny Deacon, and Crown Floors, for this exciting new carpet concept. As Vinnie explained to guests, he has always had an interest in interiors thanks to his father’s business, and when lifelong friend Danny approached him about a potential collaboration with Crown Floors, he could not say no, especially as the final carpet collection could share the same characteristics that had marked out his successful career. Vinnie Jones is pictured (centre) with Danny Deacon (left) and Geert Vanden Bossche of Crown.
Geert Vanden Bossche, Marketing Director, Crown Floors, recounts: “When Danny approached us about the potential tie-up with Vinnie Jones we jumped at the chance. We spent many months working with Danny and Vinnie to come up with the final choice of eight collections, with each carefully chosen with Vinnie’s characteristics in mind. Therefore, by choosing four X-Tron extra-strong polypropylene fibre ranges to mirror his tough image, and four super-soft fibres spanning polypropylene and polyamide to reflect his softer side, we knew we had the perfect portfolio to support our route to market. Feedback before, during and since the show has been overwhelming and high street consumers can look forward to seeing a lot more of Vinnie in the coming months!” T 0800 077 33 01 www.crownfloors.co.uk
40 March 2017
Review 2017 Vivendi sets the pace for 2017 Associated Weavers
Associated Weavers became the innovative market leaders for the soft sector and have now made another major move that will set the pace in the market with the launch of Vivendi – a go-anywhere solution-dyed nylon collection. There is some recognition that the success of soft has inevitably been concentrated upstairs in the home. “Vivendi moves the latest carpet innovation downstairs and indeed everywhere in the home to give retailers more opportunity to make better sales,” says AW’s Steve Elliott. Vivendi is based on a AW’s new tenth-gauge solution-dyed nylon fibre called iVivo which comes with a Fusionbac backing and impeccable performance credentials - colour fast, bleach cleanable, 25 year stain warranty and with a wear guarantee of 25 years. Vivendi has two ranges - 50oz Vibes and 65oz Soul, both are available in 2m, 2.5m, 4m and 5m. The collection is aimed squarely at people who used to look for a good quality 80/20. “We feel that we have made the perfect carpet product with Vivendi,” says Steve. “There’s nothing out there quite like it and it has really hit the spot with the first retailers who have seen it.” Soft is still going from strength to strength with AW. Also making their debut at the NEC was Magnificus, a flagship range in the Invictus collection. A dense, tenth-gauge heavyweight, this carpet is “as good as it gets for soft, high performance polypropylene” says the company. T 01422 431100 www.associatedweavers.net
Doing it with distinction Distinctive Flooring
For people who struggle to differentiate the suppliers in a crowded LVT market, one company has certainly written it’s proposition into its name – Distinctive Flooring. “Well, we do aim to be a little more distinctive so it keeps coming up in conversation,” says National Sales Manager Jay Taylor. “A lot of companies say they want to do things a little differently. For us, we want to do it distinctively!” Those who saw the company’s amazing floor display at Harrogate can’t fail to agree and while the installation on a smaller stand at the NEC was less dramatic it was no less fashionable or thoughtful. The “half-bonded” oak floor you can see in the foreground of our photo is a very classy but simple effect created from a 9” x 3” plank from Dinstinctive’s popular Vintage Parquet collection which is available in six colours cross-aligned with a oak plank from the Signature collection cut in half. “Exciting flooring is partly about the interest within the original product and partly about what you do with it on the floor,” says Jay. “And we’re always happy to swap ideas with retailers, designers and installers who want to do something Distinctive!” T 01274 655694
from the Stocklists
www.distinctiveflooring.co.uk March 2017 41
Contemporary contract Cavalier Carpets
Cavalier Carpets has many strings to its bow and alongside the highly reputed residential ranges, the company has a strong position in the contract market – accounting for half of all its sales. Confetti Trends and Space Style are established 80/20 favourites in the commercial sector, but as always, constant innovation is at the core of its business activity so Cavalier came to the NEC with a selection of new introductions and a couple of prototypes. The latest launches are Classic Herringbone and Classic Pinstripe, smart, well-defined 80/20 cut pile patterns which are very contemporary. The prototypes on show in the same series are a Houndstooth pattern and the geometric Pinnacle and Cavalier is taking soundings on these before a possible market introduction later this year. But outside these stock ranges, Cavalier points out that the majority of its contract work is custom across contemporary and tradition styles – if you have a few minutes, check out the gallery of Bespoke designs on Cavalier’s Commercial website and prepare to be inspired! T 01254 268 000 www.cavaliercarpets.co.uk
Frank Gallagher, new South West rep
Fashionable for family life Furlong Flooring
Furlong are flying high with Solitaire – the super-soft star of their new Essenzo collection which was launched at the end of 2016 to great acclaim for its superb appearance and high performance credentials. “This is one of the fastest take-ups we have ever had to a new launch – there has been a marvellous reaction,” says Neil Valentine of Furlong. “It has a beautifully soft touch and smart appearance.” Available in 12 colours and 4 and 5m, the new range is rolling out its second wave of sampling to selected independent retailers this month. Solitaire is the start of the company’s new Essenzo collection of soft-touch polypropylene carpets “with the performance for family life” and new ranges will be added during the year to build on it’s success. Furlong has also launched a fashion update across the colours of its Sahara & Oasis range to extend the sales appeal of what is already one of its best-selling ranges. T 01772 696787 www.regencycarefree.co.uk
42 March 2017
Lovin’ it Abingdon The love affair is never over at Abingdon – it’s still going strong…. and soft! The launch of their polyester super-soft Lasting Romance and it’s heavier partner Deep Feelings was a major market event. “It was one of the best launches we have ever had and interest has snowballed from there,” said Abingdon’s Midlands sales manager Gary Sheard. Next up in Abingdon’s Love Story collection is Loving Touch which, as it’s name implies, is a little lighter and also has a subtle heathered effect. The range was premiered at the NEC event in six colours and it will be launched during March. More colours will be added later in the season. The company isn’t just loved-up, new launches at the show included a heavier ‘Deluxe’ weight in 11 colours to add to the popularity of Rustique, launched to great acclaim in 2015. Smart roll ranges are something of an Abingdon speciality and they have just upgraded Rhapsody with two extra colours in the grey zone and with a cut-length service in 4 and 5m on secondary backing in addition to the felt-backed 4m roll. Its sister product Tempo is the heavier weight and also gains the new options on colours and cut lengths. T 01274 655662 www.abingdonflooring.co.uk
Pedigree products Victoria Carpets
Victoria is fizzing with fashionable new products that it has been introducing into the market over the last few months to make a real impact on retailers looking for something special. Lining up at the NEC event was Lasting Luxury 9503, the new tenth gauge solution-dyed nylon product that has created a real buzz around the promise of good-looking luxury with robust performance. Lecterns for this 4m range are rolling out right now. In the wool department, Victoria’s flagship 80/20 product Tudor Twist is showing off its brand new range of 42 colours. “This is a pedigree product which really stands out,” says national sales manager Joe King. “The visual impact is just fantastic.” Still in the posh product department, Victoria still enjoys a strong following in the designer market for its wilton ranges which have a beautifully fine finish. Three designs in four colours are launched in the Victoria Wilton range together with the latest Rochelle collection. And if you can’t decide between wool and synthetic, perhaps the most interesting 50/50 in the market is the new Herringbone in the Rustic Jewels collection (pictured here with Joe King) which is absolutely on trend for design and texture. T 01562 749300 www.victoriacarpets.com
from the Stocklists
March 2017 43
Box clever Edel Telenzo The successful launch of Edel Telenzo’s Rugs & Runners, and accompanying point-of-sale, in 2016 was recognised by the Furniture Awards judging panel, who commended the collection for its stylish flexibility in the highly competitive ‘Décor’ category. Custom flooring on a new level, homeowners can pick from an entire broadloom stable and turn any design into a rug or runner of their own shape and size. Edging choice can also be specified, with no fewer than 88 options on offer, with materials that include linen, felt, cotton and real leather, in a 1cm or 5cm width. This caps what is a truly bespoke experience from Edel Telenzo, and one that drew a significant audience at JFS. “We knew that the January Furniture Show audience would be very keen to explore the Rugs & Runners concept, and its convenient point-of-sale viewing box,” explains Mark Rooney, UK Sales Director. “We’re always thinking of new ways to make the customer experience more friendly, and we’re delighted that our efforts were recognised by the Furniture Awards judges as well as interested retailers.” Also on show for those visiting the Edel Telenzo stand were updates made to the brand’s wool and wool-blend carpet portfolio. Plains, linear stripes and clever patterns were all presented, demonstrating Edel Telenzo’s commitment to providing not only exceptional performance, but also wideranging choice in wall-to-wall design. T 01422 374417 edeltelenzocarpets.co.uk
Winning by design Flair Rugs Birmingham’s NEC played host to a very successful January Furniture Show for Flair, the Derbyshire-based rug specialists walking away with a win in the esteemed Furniture Awards. Taking first place in the ‘Décor’ category was the New Jersey Print collection, an award that proves Flair’s desire to produce trend-leading design is wholly worthwhile. This committed approach has taken the brand to an exciting new level, with New Jersey Print the epitome of Flair’s output across the last 12 months. It was the collection’s vivid Birds design that took the headlines, with the judging panel deeming them “well priced, on-trend and promising mainstream appeal”. The judges comprised a host of respected names from the worlds of furniture retail and design, so this was no mean feat. They also described New Jersey Print as “offering fashion at an affordable price”, and appealing to many with its “highly sellable” nature. Gareth Davies, Sales & Marketing Director, (pictured right) comments: “It’s been a fantastic January Furniture Show for Flair Rugs, and once again the exhibition has proved the perfect place to commence our 2017 activities. This has obviously been capped by the award for New Jersey Print, especially when you consider the strong competition we were up against in the ‘Décor’ category. Our in-house design team deserve all the credit coming their way, and this award demonstrates the part they play in keeping us at the tip of the trend curve.” T 01457 850660 www.flairrugs.com
Forward thinking SMG The SMG buying group can take credit for bringing the flooring industry into the January Flooring Show following a successful collaboration with the organisers three years ago and this forward thinking approach is at the core of the business. “We are a very marketing-led organisation,” says chairman Chris Moffat. “We have worked hard to build a really comprehensive package to support retailers and help them do better business in competitive times. As a result I think we are very positive for the future and there is increasing interest among retailers in our approach.” Apart from creating a top quality product portfolio from its preferred suppliers, SMG covers a lot of bases for its members including preferential marketing, insurance, finance, vehicles and a host of other benefits. Chris has announced that SMG board member Mike Reed will step into the role as Head of Group Operations while Director of Marketing Ben Young (pictured here at the NEC) will be leaving for pasture new. T 01189 32 3832 www.smg-group.co.uk 44 March 2017
Instant appreciation Interfloor Never mind all the marketing, Interfloor wants consumers to put their best foot forward and see for themselves how good a good underlay can be. A ‘silent salesman’ is selling the top Tredaire underlays in the form of a modern point-of-sale sample which lets customers try out the product. “If people can feel the difference it can transform their perceptions – it’s instant appreciation,” says Interfloor’s Anthony Dawson. “In most stores there’s a tombola that just doesn’t earn its keep. For the same space you can have a unit that creates opportunities for extra sales,” says Anthony. “If you can increase your conversion rate on underlay by just a few percent – and encourage trading up to a top quality product – that can add up to a lot of money.” The unit ships with the flagship Tredaire Colours Red as its sample underfoot but also presents six key ranges plus a handy room guide for the correct underlay selection. T 01706 213131 www.interfloor.com
Natural Style Axminster Carpets Axminster Carpets latest inspirational collection, Hazy Days dominated their display at the NEC. Woven in Axminster, Devon, using the finest wool this carpet not only offers customers a wide choice of designs but also a naturally high performing carpet. “These carpets respond to our customers requesting something that is luxurious and stylish and is also good for the environment,” says Sales Director Jonathan Young, “Customers love Hazy Days as it offers beautiful patterns that can transform an interior into a vibrant space.” He’s right – 30 different designs, available in a selection of muted greys and pinks, the collection includes the most fashionable small designs and geometrics plus some more traditional, subtle florals which means that Hazy Days has something to offer everyone. And it’s made to order in just four weeks – all the cachet of a custom carpet, without the wait. T 01297 32244
Premier league products Associated Carpet Group
The Associated Carpet Group has established its reputation as one of the most progressive buying groups in the sector, and this may account for the fact that it has the fastest growing membership. ACG is a non-profit making group which prides itself on the family values and independence of its members but it’s highly commercial in the marketplace. “We are very product focused,” says ACG’s Richard Moore. “We aim to select products that are ahead of the trend and offer retailers extra opportunities to get the best quality sales – the premier league of products. “We are working closely with suppliers and we’re pleased to see that they are being more ambitious about adding real value to their ranges,” says Richard. The benefits are seen not only in their portfolio of ranges from preferred suppliers but in ACG’s sophisticated own-label offer which looks increasingly coherent and attractively presented. T 01942 825520
from the Stocklists
Richard Moore is pictured here (left) with ACG Vice Chairman Ashley Horne. March 2017 45
NEWS new luxury from leoline
luxury trends is the latest addition to the leoline portfolio to undergo a revamp, bringing one of the brands most established favourites in line with today’s interior trends.
Now boasting decors that are as impressive as they are diverse, the new look Luxury Trends is the eye-catching result of extensive research by the design team at IVC. New Luxury Trends comprises 18 designs, six new and 12 existing, each of which have been carefully selected to ensure widespread appeal. New is the addition of a popular herringbone wood designs that also encapsulate the trend for grey tones, while those looking for monochrome marble tile styles are now also accommodated. Large format tiles, woods, plains and linear bamboo effects for that contemporary touch complete the portfolio, meaning Luxury Trends remains one of the most diverse on the market. Victoria Hemelaer, Brand Manager, comments: “When we launch a new or refresh an existing collection very few outside the walls of IVC understand the research that goes into product and design development. Each collection is the result of months, if not years, of careful research as we look to anticipate, and fill, the demand for the latest interior trends.” Luxury Trends arrives with a 10-year wear warranty, Compactback for improved thermal insulation, underfoot comfort and noise reduction, and is available in two, three or four-metre wide. T 0800 032 3970 www.ivcgroup.com
arguably one of flair rugs’ most innovative rugs concepts to date, Skyline gel, a 100% polypropylene ultra-fine weave is proving a major hit among retailers and consumers alike.thanks not only to timeless looks, this impressive collection is packed with a host of practical qualities resulting in a portfolio of styles ready-made for today’s busy lifestyle.
Skyline Gel makes perfect use of hardwearing fibre and a Super Micro gel non-slip backing, making it suited to all areas of the home including kitchens, hallways, conservatories, utility rooms and porches. Skyline Gel allows homeowners to safely enhance their interior’s style, these rugs and runners sticking in place even when heavy residential footfall passes through the space in question. “Skyline Gel is a really exciting collection for us,” explains Gareth Davies, Sales & Marketing Director. “We’re always striving to ensure our rug portfolio covers all bases for all people, and in combining timeless looks with a practical construction that includes a thoroughly tested non-slip backing, we’re certainly doing this. What’s more, unlike other non-stick backings, when lifted, Skyline rugs do not leave a sticky residue meaning homeowners can conveniently move the rug from room to room without worry.” The Skyline Gel collection is available in six natural tones, from alluring browns to cool greys, and is produced in two alternative weaves: the diamond Petronas, or the perpendicular forms of Pinnacle. Joining the six colours are six sizing options, including two runners at 57cm x 230cm and 67cm x 300cm, meaning Skyline Gel can be seamlessly added to rooms of varying shapes and sizes. These underfoot choices are also safe to lay on underfloor heating and machine-washable for the owner’s convenience, but above all else are soft, warm and comfortable, even when graced with bare feet. Skyline Gel is typical of the Flair Rugs brand: a collection that not only makes for a stylish and practical addition, but one that also plays a key role in creating a welcoming home. T 01457 850660 www.flairrugs.com
low cost lush lawn
lano’s reputation as one of the leading suppliers of residential artificial grass products is strengthened with the introduction of the new comfort lawn collection. Joining established favourite, Easy Lawn, this new arrival for 2017 utilises the latest in manufacturing technology to deliver even greater diversity to the Belgium manufacturer’s impressive portfolio. Over the past 12 months, Easy Lawn has offered retailers and homeowners alike with a premium cut-length solution to their artificial grass requirements, delivering the very best in realistic looks, underfoot comfort and high-level performance. Now with the new Comfort Lawn collection, new opportunities arise, with Lano delivering an entry level product that still enjoys all the performance and convenience attributes of artificial grass. Comprising five different styles, the Comfort Lawn Collection embraces the versatility of either 100% PE or a PE/PP blend to provide homeowners with the perfect maintenance free solution for outdoor spaces. True-to-nature looks come in a variety of blade heights and tones to ensure wide appeal. Whether a longer 42mm blade length for a lush look, or a 25mm option for a more manicured effect, consumers can enjoy all the practical benefits of one of the biggest trends in today’s outdoor living, without compromise. All of Comfort Lawn’s styles do not require any sand fill, are manufactured using a woven PP backing with fibre-locked fleece for proven performance, come in two and four-metre widths and are supported with an impressive nine-year warranty. T 00800 5266 5266 46 March 2017
acgcarpets.com/apply acgcarpets.com/apply or ccall all 01942 825520
PROTECT YOUR BUSINESS AND GROW YOUR PROFITS C Come ome and visit us at
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Ex Exceptional ceptional pric prices es and rrebates ebates for for all our members members from from the indus industry’s try’s lleading eading suppliers. suppliers. Abingdon Fl Flooring ooring Ltd
Axmins Axminster ter Carpets Ltd
Br Brockway ockway Carpets Ltd
Cr Crown own Fl Floors oors
F Furlong urlong Fl Flooring ooring
Thomas Witt Witter er Ltd
W Westex estex Carpets Ltd
Adam Carpets Ltd.
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Cav Cavalier alier Carpets Ltd
Dis Distinctive tinctive Fl Flooring ooring Ltd
Int Interfloor erfloor Ltd
Uls Ulster ter Carpets Ltd
Whit Whitestone estone W Weavers eavers
Associated W eavers Ltd Associated Weavers
Balt a Br oadloom Balta Broadloom
Edel T elenzo Carpets Ltd Telenzo
P enthouse Carpets Ltd Penthouse
Vict oria Carpets Ltd Victoria
W oodpecker Fl ooring Woodpecker Flooring
from the Stocklists
JOIN JOIN ACG ACG TODAY TODAY
Contact Cont act our Member Membership ship Executive, Executive, Richard R ichard Moor Moore re e ffor or further information information
E:: richar E richard d@acgc acgcarpets.com arpets.com M: 07725 578773
ACG, ACG, the home of March 2017 47
EN clo TE se R sm idn NO igh W t3
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OPEN TO ALL*
Â£1000 CA SH national institute of carpet & floorlayers
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Sharpen your pencil and be in with a chance of becoming CARPET FITTER OF THE YEAR 2017! The winner will receive some great prizes including Â£1000 cash, a selection of tools, NICF Master Fitter membership FREE for one year PLUS the winnerâ€™s trophy.
1DA#EJ=HSEHH>ADAH@=PPDA%=NNKC=PA#HKKNEJC0DKSEJ * You do NOT need to be an NICF member to enter. NICF council members and FITA instructors are excluded from entry. Previous NICF Carpet Fitter of The Year competition winners are also excluded from entering.
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THE 2017 COMPETITION FORMAT IS AS FOLLOWS: 1). You do NOT need to be an NICF member to enter this competition. 2). Entrants must COMPLETE a questionnaire â€” giving the most full and accurate answers possible. 3). Twelve entrants will progress to the practical trials to be held over two days at the FITA Training Centre at Loughborough on Wednesday 17th and Thursday 18th of May 2017. The 12 entrants will be selected by a panel of judges on the basis of providing the most full and accurate answers to the questions in this form. 4). From the entrants taking part in the trials, six will be selected to take part in the Final at the Flooring Show at Harrogate on Sunday 17th and Monday 18th of September 2017. 5). 6JGUKZ(KPCNKUVUOWUVDGCXCKNCDNGHQTCDTKGÅ¿PIFC[VQDGJGNFCVVJG(+6#6TCKPKPI%GPVTGCV Loughborough on Thursday 22nd June 2017. 6). Deadline for entry is midnight of Friday 31st of March 2017. 7). Applicants must be aged 18 years or over on Friday 31st of March 2017.
NICF Carpet Fitter of The Year 2017 Competition is kindly sponsored by
48 March 2017
DOMOTEX Hannover 2017 Review •
All change, apart from beige Carpet gets cooler, planks and tiles get bigger, patterns get zaggier!
TRENDS REPORT 2017 after taking the trend temperature at Domotex, the world’s biggest flooring show, we have to report the shocking news that ‘beige is back!’ Many will observe that it never went away, of course, but shades of greys have challenged the blur of beige that has dominated UK flooring for decades, and also pastel hues and some stronger colours have been doing well here recently. But greys came in from Europe initially and the continental drift back towards beige is a strong indicator of things to come. Annemarie Hadders of Edel Telenzo was one of the commentators in Hannover noticing this trend: “We’re starting to see Northern Europe going back towards beige and away from the greys now, and this trend may well be reflected in the UK, maybe not this year but next. And we see that natural colours are getting lighter.“ On one level, there’s nothing wrong with beige if that’s what consumers want – but an underlying issue is the risk that beige is ‘canvas carpet’ which is left down while other furnishings get changed around it. Much better if consumers change their flooring frequently in response to interiors fashions, of course. But there is plenty else going on in fashionable flooring. We reported last month on innovations at Domotex, so this month we’re taking a snapshot at design trends.
“We’re starting to see Northern Europe going back towards beige and away from the greys now, and this trend may well be reflected in the UK, maybe not this year but next. And we see that natural colours are getting lighter.” “UK consumers are looking for brighter, cleaner colours on the floor even though those colours will tend to be lighter shades,” says Steve Elliott at Associated Weavers. To coin a political phrase, there’s something of a ‘squeezed middle’ in current colour preferences. Mid-range colours seems to be less popular at present while the pastels and naturals are getting paler while dark shades and black do well in textile and hard flooring – though apparently consumers are less keen to pay a premium at this end of the spectrum. This colour trend is especially apparent in wood and LVT, as well as carpets.
Follow the trends in our Domotex reports 2017
This month: Trends report, launches and reviews - pages 50 to 57. Last month’s reviews are still online in our February edition at www.thestocklists.com
from the Stocklists
In the pattern portfolio, rumours of the death of the stripe would be greatly exaggerated as this is still a popular option for many consumers, but strong stripes are much less in evidence in the exhibition halls and interiors magazines. Subtle stripes are more common but it is zig-zag patterns that are increasingly popular, dove-tailing nicely into the trend in both textile and resilient flooring for herringbone styles. Wool carpets are looking really sharp in the design department at the moment with small format patterns, geometrics and textured patterns making the sector look very fresh and modern, and appealing to a younger affluent audience than is traditional for natural fibre. In wood and tile decors it’s size that matters. Planks are longer and wider, tiles are bigger – Beaulieu’s XXL programme across cushion floor, LVT and laminate is indicative of the trend as are Quick-Step’s Majestic laminate and Massimo wood. The promotion of innovative installation to make more custom floor patterns in the sector using a range of different products is making the sector increasingly interesting. March 2017 49
DOMOTEX 2017 review
Feline fashions Balta
balta were celebrating their ‘roaring’ success of leonis at Domotex – the high-profile launch of a super soft set of carpet ranges which has been taken up enthusiastically by uk retailers. The distinctive branding with a lot of lions has been the ‘pride’ of Balta. Geert Vanden Bossche, Marketing Director, said: ‘We were confident of its credentials but even so the reaction to Leonis has exceeded all expectations.”
The first two ranges Sarabi and Sarafina were selling strongly in the pre-Christmas period with the flagship Sarabi offering a 20-year stain and 15-year wear guarantee and carefully considered colours in both ranges including the all-important greys and silvers. Following this strong start, Balta announced at Domotex that they will add two new ranges to the collection during 2017 – Simba and Kesari. Innovative product development is core to Balta’s strategy. Preceding the arrival of Balta’s polypropylene Leonis was the launch of Satino, the silky smooth luxury collection of polyamide broadloom and new additions to the collections were also showcased in Hannover including the lavish luxury of new Satino Valentino which looks as good as it sounds!
“We were confident of its credentials but even so the reaction to Leonis has exceeded all expectations.” Geert Vanden Bossche, Marketing Director Balta (Crown Floors)
“This will be a challenging market this year and our answer to the uncertainty is to increase our investment in both product development and marketing,” said Geert. “We’re optimistic that we will be putting retailers in the best possible position to make a success of 2017.” Soft is still going strong says Balta but there are also innovating innovations elsewhere with developments in residential carpet tiles (see page 38) and the showbiz launch for Crown Floors of a robust range of designer carpets under the Deacon Jones brand with footballer and film star Vinnie Jones lending his hard man persona to the tough performance of these products (see page 40). Away from broadloom, the energy and inspiration of Balta Rugs was much in evidence with no less than 1,200 options on offer at Domotex! Many new ideas were on show including the new Base flatweave collection, a significant extension of the washable polyamide New Generation collection and lots more in multi-colour loops and new constructions in the ever popular soft, plush Shaggy rugs. Overall, Balta’s got it beautifully covered! T +32 5662 2211 www.baltagroup.com T 0800 077 33 01 www.crownfloors.co.uk
50 March 2017
Export excellence Interfloor interfloor is a genuine british manufacturing success story centred on its flagship brands Duralay, tredaire and gripperrods, but the full portfolio covers over 1,000 flooring products and c.20% of the company’s business goes to export. Interfloor supplies more than 400 customers in over 70 countries from its factories in England and Scotland and at last year’s Export Excellence Awards, it was winner of ‘Innovation in Exporting’ and ‘Exporting Excellence in MENA’. Most of the world’s best known hotels as well as numerous mosques, cinemas, casinos and airports use the company’s underlay along with tens of thousands of homeowners. So Domotex was an ideal occasion for Joffrey Godwin (pictured) who joined the company days before the show opened as Interfloor’s Head of International Sales. “We are delighted to welcome Joffrey to our team, “ says CEO John Cooper. “His insightful knowledge of international markets and the construction sector in particular will help us to further strengthen our award-winning support for international customers.” Duralay and Tredaire made their appearance at Hannover in their smart new livery and also boasted a range of technical improvements to boost performance. Duralay has been established as the contractor’s brand of choice and for use in more technical residential applications such as under wood flooring – the Duralay Timbermate range - and with underfloor heating – Duralay Heatflow. The Timbermate range actually outperforms many ‘acoustic’ underlays in the market, offering an in-room noise reduction of up to 30%. Interfloor has improved its world-leading Duralay Durafit System so that it gives greater dimensional stability due to its exclusive Bacloc backing and the latest high bond double-stick adhesives. “Durafit is considered by many carpet manufacturers and installers as the leading contract underlay system,” says John. “It has been fully proven with sales to date of over 24 million square metres. We have improved its already superior performance, made it even easier to install and given the brand a refresh to reflect it’s world class reputation.” Meanwhile increasing demand for flame retardant underlay for commercial installations such as public buildings, hotels and ships have led Interfloor to further build on its expertise in this area with products including Tredaire FR7 and the IMO (Maritime)-certified Tredaire Flamecheck and Duralay Counterflame. T 01706 213131
“Durafit is considered by many carpet manufacturers and installers as the leading contract underlay system.” John Cooper, CEO - Interfloor from the Stocklists
March 2017 51
DOMOTEX 2017 review The ‘homeowners carpet’ Cormar Carpets cormar’s product development team have been busy responding to the performance challenges of a highly competitive market in synthetic fibres and showed visitors to Domotex two new ranges that are likely to have a major impact in 2017. Launched this month is Highland Saxony, a quality deep pile, heavy weight polypropylene heather, with a sturdy, rustic feel to it, available in 13 colour options. “Soft and silky, lustrous carpets are really popular at the moment, with the Sensation ranges and the new Soft Focus range selling well for Cormar. Yet notwithstanding that, we feel that Highland Saxony offers something to another audience – one that is looking for a more matt, non shiny look, still with a deep, soft handle.” says David Cormack of Cormar. “Highland Saxony has a rustic, tonal look, achieved by using a new 3-colour yarn to get the contrast – that combined with an extra heavy pile weight makes it a real ‘homeowners carpet’.” Also on show for the first time was ‘Soft Focus’, the silky Saxony launched at the beginning of the year which is manufactured from Cormar’s Finesse polypropylene which uses a two-fold yarn with extra filaments to get the luxurious effect. T 01204 881234 www.cormarcarpets.co.uk
Brand values Condor
condor has seen the success that branding has generated for key carpet ranges elsewhere in the market and provided a polished presentation of its new soft carpet collection under the brand name intenZa. “Strong branding and smart marketing is more and more important for us and for retailers,” says Paul Harris. “IntenZa has had a great response from the market and we will be building on this excellent start later in the year.” Launches at Domotex in this collection included Ultimate, a clean polypropylene twist in 20 colours; Serano in 14 colours at a Classic weight of 1,250 gsm and a heavier Elite weight of 1,920 gsm; and Sakura, a fine pinpoint yarn in 14 colours. A name with a much older pedigree is Stainmaster, America’s most trusted carpet brand for more than 20 years, which Condor will now be producing for the European market at its factory in The Netherlands. These luxurious cut-pile carpets for high-end residential consumers are made from 100% Invista solution-dyed nylon to deliver a highly resilient, easy-to-clean fibre with a soft, luxurious feel. As the show opened, Condor confirmed its acquisition of loop pile tufting specialist, Timzo – also based in the Netherlands. T +31 38-4778911 www.condor-group.eu
“Strong branding and smart marketing is more and more important for us and for retailers.” Paul Harris, Position - Condor
52 March 2017
Passion for design Aspecta aspecta, the design-led flooring company enjoyed a successful four days at Domotex 2017, following the launch of its new lVt collection, aspecta one.
“We are excited by the outlook of 2017, the brand is strong, the range is growing and Aspecta is positioning itself to truly revolutionise the LVT market.”
Commenting on the company’s presence at Domotex, Marcel Kies, managing director for Aspecta in Europe, said: “Domotex was a perfect setting to introduce the Aspecta One collection to our main audiences. Domotex is unrivalled in size, product range and visitor numbers and provides attendees with the benefit of getting to see and feel the products, along with having genuine face-to-face encounters with key contacts.
“Domotex is the premier sourcing and selling opportunity for the entire floorcovering industry. It has been an important four days for us all and there was such a buzz as more than 45,000 professionals from 100 nations peruse 1,400 stands, discovering new products and services.” “Throughout the show we had great interest in Aspecta One from businesses not just in Europe but across continents.,” says Marcel. “This confirms to us that our passion for design and innovation and our unwavering commitment to align our products with the specific needs of the markets continues to separate us from the competition. All in all, we are excited by the outlook of 2017, the brand is strong, the range is growing and Aspecta is positioning itself to truly revolutionise the LVT market.” The new collection is the latest highlight of the LVT specialist Aspecta ERME, European subsidiary of the American Vertex Group, an international company that manufactures and markets floor coverings. Following Aspecta Five and Aspecta Ten, it’s the manufacturer’s third collection since the company’s market launch in January 2015, and the first collection designed by sector expert Claudia Kunath, Head of Product Development and Marketing.
Spreading the Aspecta word in Europe
Aspecta One, the third comprehensive collection to be introduced to the market in the past 24 months, means that customers have an ever more extensive range of options, amounting to more than 200 designs. The new collection boasts 46 trendsetting tiles and planks, with stimulating details, exclusive surface structures and colours to suit every type of space. Created by an internationally renowned design team, the portfolio is extremely durable and easy to maintain, and is therefore ideal for built environments with high footfall, including the hospitality, retail, healthcare, corporate and education sectors. Marcel Kies concludes: “The arrival of Aspecta One will bring the total number of lines to nearly 200, which is a terrific achievement, we believe, having started from scratch in January 2015. Our priority now is to spread the Aspecta word across Europe, Russia and the Middle East, working towards a total of 24 distributors with established recognition across all our key target sectors.” T 0207 251 6996
www.aspectaflooring.com aspecta had one of the most impressive and innovative stands at Domotex this year.
ross Jones (left) and colin chapman, Directors of chroma global flooring Solutions, who are the exclusive distributor of aspecta in the uk from the Stocklists
March 2017 53
DOMOTEX 2017 review Digital décor Granorte granorte has used the Domotex exhibition, hannover, to present its latest in digital print cork flooring, accompanied by a stunning stand concept that showcases the brand’s underfoot choice in all its glory. Vita Décor was the star performer for Granorte in 2016, and the collection will continue to hold sway in 2017 following the addition of sub-collection Vita Décor Flow. Adding to existing mosaic tile-inspired designs, Vita Décor Flow will make the most of Granorte’s industry-leading digital floor printing technology to champion a series of geometric looks. These are joined by the brand new Recolour Two collection, introducing 12 vibrant colours to cork flooring, from Scarlet and Saffron to Green and Purple. “Domotex is the perfect destination to showcase our newest developments,” explains Paulo Rocha, Granorte. “We’re really proud of the Vita Décor Flow and Recolour Two collections, but we’ve also been pleased with the reaction to our new striking sale stand, giving retailers the chance to show innovative Granorte products on befitting point-of-sale. We’re always improving our cork boards’ engineering, so it’s only right we pay the same attention to the way in which they are presented.” Also on show were Granorte favourites including the Studio, Coruim, 3DForms, Rusticork and Vita Classic cork collections, all of which have been restructured for 2017. These updates again add to a Granorte portfolio that has received much acclaim throughout the last year, with House Beautiful and Iconic awards being secured in the UK and mainland Europe respectively. T 01785 711 131
Treasure trove Lano Carpets lano carpets took its presence at Domotex to new heights in 2017, with a striking exhibition stand proving a worthy platform to introduce enhancements right across its enviable soft flooring portfolio. X-Collection, Touchdown, Essenz, Landscaping and Lano’s contract offering were all given their own dedicated show space to ensure visitors were treated to the very best each brand delivers. Bamboo Velvet and Bamboo Touch were new introductions to the X-Collection product category, joining existing wool, bamboo, nylon and Smartstrand styles to complete Lano’s premium offering. Treasure proved the headline act within the new look Touchdown portfolio. Thanks to its super-soft touch and 14 on-trend colours, available in two qualities Treasure Elite, a heavyweight 50oz twist pile, and Treasure Superior, a 60oz Saxony. Not to miss out was the updated Divine from the Essenz Collection, now a 75oz luxury Saxony with new yarn construction for improved performance. T 00800 5266 5266
www.lano.com Treasure within the Touchdown portfolio
54 March 2017
Celebration of style IVC
the iVc group marked its 20th anniversary in style at Domotex 2017, with a stunning exhibit beautifully encapsulating the impressive design diversity emulating from the belgium company’s state-of-the-art manufacturing facility. Amongst this grandeur, a striking statement piece using new Ultimate Expressions from Avenue Floors greeted visitors to the cushion vinyl area of the stand, with the new on-trend Audrey décor a fitting example of the exciting new additions for 2017, as Victoria Hemelaer, Brand Manager, elaborates: “Domotex 2017 was a special one for the IVC Group. It marked 20 years since we formed and we wanted it to be a celebration not only of our anniversary, but also of design. As Brand Manager of Leoline and Avenue, I was especially proud that our new Audrey décor took pride of place as a high-impact display on the stand. I am extremely excited about the launch of this new style, along with the other new additions to the Avenue and Leoline collections, and now look forward to seeing them in stores across the UK.” Among the exhibit were the 10 new styles that comprise Ultimate Expressions, along with the reveal of six new decors that bring ofthe-moment looks to the existing Titanium XT collection; both are now being rolled out across the UK.
Sister brand, Leoline, has also witnessed collection improvements, both of which too were showcased at Europe’s largest flooring show. New Luxury Classics brings 12 unique decors to the leading cushion flooring brand, while five new decors have been introduced to the Luxury Trends collection, bringing it firmly up-to-date with today’s interior trends. T 0800 032 3970 www.ivcgroup.com
Quick-Step’s majestic laminate lives up to its name
“Domotex 2017 was a special one for the IVC Group. It marked 20 years since we formed and we wanted it to be a celebration” Victoria Hemelaer, Brand Manager, IVC Group
Luxury goes large Quickstep
Quick-Step’s latest laminate goes large with the majestic collecion which meets the growing demand in the market for longer wider planks with impressive autheticity and peformance. The company were leading this market with the iconic Largo range but Majestic goes further with water resistance, ‘true-to-nature’ decors and a new bevel technology. The range is now available in ten contemporary decors – from vintage and reclaimed to rustic and smooth – with matching textures and is the most luxurious laminate flooring ever from Quick-Step with a planks size of 2.05m x 24cm. The commitment to innovation, quality and service is underpinned by Quick-Step’s parent Unilin’s investment in a new €10 million production facility in Belgium. Through the introduction of new manufacturing technologies, Unilin’s laminate production process increasingly focuses on automation and data exchange to build a ‘smart factory’. “Ultimately, our goal is to deliver the right product, to the rhythm of our clients. Only by doing that, will we remain at the forefront of the flooring market.” says Ruben Desmet, General Manager Laminate at Unilin. “Creating innovative, qualitative products and offering impeccable services is a continuous process.” The trend towards extra large has led Quick-Step to follow suit in its hardwood collections with the launch of Massimo, the company’s longest and widest floorboards which are characterised by large knots and subtle cracks. “It’s no secret that we’ve always been obsessed with wood: its elegance and appearance, the warmth it exudes, its feeling to the touch, and the typical scent”, says Quick-Step Design Director Oke Nollet. “With our vinyl and laminate collections, we went out of our way to perfect the natural look. But with these Massimo floorboards, we took our passion to new extremes – from the size of the boards to the superior authenticity and craftsmanship in every single detail.”
massimo floorboards are 2.4m x 26cm from the Stocklists
Available in four designs, extra matt oil or extra matt lacquer finish enhances the natural, untreated look that is completely in line with today’s aesthetic of authenticity and simplicity. www.quick-step.co.uk March 2017 55
DOMOTEX 2017 review Style statement Edel Telenzo
leading carpet and rug manufacturer, edel telenzo, made a real statement in style at this year’s edition of Domotex, showcasing not only new additions to its broadloom portfolio, but also unveiling its rugs & runners concept to a european audience. Rugs & Runners allows homeowners to choose any broadloom design from the Edel Telenzo stable, and turn it into a custom piece of their own shape and sizing. From here, the customer is invited to select from 88 unique edging options - spanning leather, felt, cotton and linen - in a 5cm or fine 1cm width. This represents bespoke flooring at its best, and with this in mind it’s little surprise the Edel Telenzo stand was one of the busiest at 2017’s exhibition.
Annemarie Hadders, Marketing Manager, explains: “Domotex has always been great to Edel Telenzo, and it’s fair to say 2017 has been no different.This has been a chance for us to network with existing customers, as well as to interact with many new faces, with visitors principally drawn to our fabulous Rugs & Runners concept. On the back of this, we fully expect the high interest levels enjoyed in the UK at the end of 2016 to be mirrored across Europe in the months to come!” Rugs & Runners was not the only collection on show, as Edel Telenzo took centre stage in Hall 5 of the Hannover exhibition venue. Also presented were updated 100% wool carpets set for an international customer base, with the chunky loop look a particular hit among those gracing the stand. Adding exceptional performance to trending colourways and patterns, including the classic linear stripe, Edel Telenzo continues to cover all bases in the realm of soft floor coverings. All Edel Telenzo collections are presented on carefully designed point-of-sale, including the Rugs & Runners concept that is housed in a space-saving yet striking viewing box. T 01422 374417
Luxury lustre Louis de Poortere
Star of the show for louis de poortere was undoubtedly haute couture broadloom, a collection that has already gained big traction among uk retailers throughout last year. for 2017, this is set to continue with haute couture offering designs in three stunning fibre blends. First, Haute Couture’s underfoot offering - taking inspiration from Morocco, Scandinavia and beyond - was presented in 100% wool for an unbeatable lustre and high quality performance in both residential and commercial locations. For those seeking other fibre blends in their wall-to-wall choice, CP (cotton/polyamide) and CW (cotton/wool) were also placed in the limelight, displayed in an innovative POS box that helps to lower in-store footprint without compromising on impact.
Visitors were not left wanting for choice in underfoot design, as Louis de Poortere also introduced them to new lines in rugs. These included the contemporary Atlantic Ocean and Atlantic Surf, still comprising the typical engineering quality of Louis de Poortere, but also a new-found contemporary aesthetic. For those preferring classic design, much akin to the Belgian manufacturer’s roots, new collections Fading World Generation and Fading World Agra Sur were on show with their recognisable medallions and motifs. Alan Russell, UK Sales Director, said: “Whether retailers are seeking sumptuous broadloom or intricate flatweave rugs to present to their customers.” T 01505 615663
Comfort without compromise H&V Carpets
h&V have been carefully developing their popular collection of soft carpets with an eye on the engineering of the yarn so that performance is not compromised for comfort. “We have developed products with high filament yarns to get the quality we need to ensure that retailers can keep their customers happy, without any comebacks,” says Johny Peeters of H&V. “The more pile we put in, the better performance we can offer.” H&V came to Domotex with eight new ranges, all presented in the stylish lecterns the company launched towards the end of last year. The Maine, Oxford and Cambridge ranges are set to become firm favourites in the soft sector but with a total portfolio in excess of 50 ranges, the company can claim to have something for everyone and are ambitious for growth in both the UK and German markets. T +32 475 71 08 69 or 07976 795821
56 March 2017
LVT innovation awarded Earthwerks earthwerks received a coveted innovation award at Domotex – and much praise from visitors – for the new wood classic 9500 Series lVt collection which must rank as one of the most realistic in the market. The company was a pioneer of registered-embossed techniques (or “design-synchronous embossing”) back in 2002 and this latest collection takes the technology to a new level. “This exceptional décor exhibits a distinctive grain and colour nuance that can only be found in nature,” says Carine Czohara of Earthwerks. “The design-synchronous embossing is precisely coordinated with the wood grain to emphasise the unique textural look and feel of a real wood floor – we would defy you to notice the difference.” Wood Classic 9500 is a glue-down LVT available in eight matt colours. The planks are 7” x 48” and 2.5mm thick with a 0.55 mm wear layer, suitable commercial and the most demanding residential installations. Earthwerks innovation also won the company another award at Domotex for their new acoustic underlayment db22, a polyester fleece which achieves this impressive sound insulation performance in a product that is only 1.15mm thick 250gsm – a 14m2 roll weights less than 4kg. T 0800 689 1657 www.earthwerks.co.uk
Fashion focus Asiatic Carpets
asiatic carpets has built an enviable reputation for the creativity and quality of its rug ranges but the “fashion focus” the company trades on has never been better expressed than through the launch of its own designer brand under the name katherine carnaby. “This has become a really strong interiors brand which has brought us a whole new set of customers in the interior design sector,” says Jeremy Nichols of Asiatic (pictured below). “We can be more creative and innovative and we have got a lot of recognition for leading the trends in rug design.” Asiatic has brought in five new ranges to the seven already in the collection, adding more texture, some new geometric designs and the very latest “serene” colours.
But as always, Asiatic have many more new ideas on show such as the handknotted range Langham and Onslow, a sophisticated woven shaggy with a subtle linear effect but our favourite was Mantra, a Mongolian lambswool natural hide which has to be the world’s softest and most luxurious sheepskin. T 020 8800 2000 www.asiatic.co.uk
We can be more creative and innovative and we have got a lot of recognition for leading the trends is rug design.” Jeremy Nichols, Position - Asiatic
from the Stocklists
March 2017 57
Stadium gig for polyflor
high design luxury vinyl tiles from polyflor’s expona commercial pur collection were recently chosen for the refurbishment of hospitality and conferencing suites at liberty Stadium in Swansea, wales.
Liberty Stadium, the home stadium of Swansea City football club and the Ospreys rugby team, has a capacity of over 20,000 and 37 conference suites for hosting a variety of meetings and events. Local contractors BAPTT Shopfitters Ltd installed Expona Commercial flooring in the new OSTC FX Suite at the stadium which has views overlooking the pitch. Expona Commercial PUR luxury vinyl tiles in the Blue Weathered Spruce and Dark Recycled Wood designs were chosen for the new hospitality suite. The rustic wood Blue Weathered Spruce design was used for the main floor area whilst the contemporary Dark Recycled Wood design, with tiles supplied in varying widths and contrasting shades for a random effect, was used around the bar area. These designs were also used in the stadium’s Penderyn Suite. Catherine Thomas, Customer Services Manager at Swansea Stadium Management Company commented, “This wood effect flooring has helped to give our OSTC FX Suite a sophisticated and stylish new look which has received incredibly positive comments from visitors and event attendees in the 2016/17 season so far.”
go for gold
a champion of high-level performance, versatility and value for money, pro-Screed gold is the latest two-part levelling and smoothing compound from floorwise, the screed and adhesive experts. High quality powder and latex liquid combine to make Pro-Screed Gold the go-to bag and bottle levelling and smoothing choice, this product’s far-reaching credentials making it the ideal companion to installers who demand nothing but the best. With Pro-Screed Gold there is no need to prime, meaning installers can reduce time spent on-site, with rapid setting and excellent flow properties also adding to the product’s ease of use. “An unbeatable combination of performance and versatility has already seen Pro-Screed Gold become a customer favourite,” explains Richard Bailey, Managing Director, floorwise. “But it is a 90-minute setting time that sets ProScreed Gold apart, saving installers the precious commodity of time whatever they may face upon arrival at a site.”
With a 2.5mm gauge and 0.55 wear layer, the Expona Commercial range features a total of 55 high design wood, stone and abstract effects which are ideal for heavy commercial environments in hospitality and leisure environments where there is likely to be a high level of foot traffic. This product’s robust polyurethane reinforcement (PUR) is cross linked and UV cured to provide superior cleaning benefits and a simple maintenance regime.
Pro-Screed Gold can be used over old adhesive residue to again increase the speed of a job, and is compatible with underfloor heating systems. floorwise’s latest twopart levelling and smoothing compound is also moisture tolerant, ensuring an installation of supreme quality no matter the condition of the subfloor, and even when the presence of a DPM is lacking.
T 0161 767 1111 www.polyflor.com
T 01509 673974
fitters think big
the academy for excellence in flooring has updated master installer course content to accommodate Quick-Step’s latest extra-wide and extra-long wood and laminate floors.
Introducing Majestic laminate and Massimo engineered wood, the Master Installer course has been refreshed to include these new formats, so that fitters can experience the floors first hand before encountering them on-site. With large planks a key trend in interiors for 2017, Quick-Step is already experiencing strong sales for these new collections and so it was natural for the over-size planks to be included in course content. Lee Thompson, technical manager, said: “It’s important that Master Installers leave the Academy versed in the latest Quick-Step innovations and so we’ve updated the course to include the unique fitting requirements of Massimo and Majestic. With the right techniques, fitting large format planks can be up to 30% faster than more conventional formats, but it does require adjusting conventional thinking. Installing Massimo and Majestic requires no tapping blocks or pull bars and trying to fit this way is slow, aggressive and you risk damaging the planks.” Adapting course content to new product developments also helps Quick-Step to endorse all Master Installers through a two-year workmanship warranty no matter what the product, an important benefit that’s exclusive to qualified fitters. Along with a listing on the quick-step.co.uk website, this helps Master Installers to secure high-value work on a regular basis. www.quick-step-academy.co.uk 58 March 2017
Flower on Flooring
by Dennis Flower
Recycling boosts environmental credentials There is increasing focus on the recycling of products in the flooring industry, resulting in a reduction of waste sent to landfill - generating significant savings for many - while also adding to the environmental credentials of the companies involved.
the kenburn carpet crusher
arighi bianchi’s recycling award
in addition to avoiding landfill, the waste can also be used as a fuel for “waste to energy” says kenburn. landfill costs have increased by a staggering 250% over the past ten years to an average of £125 per tonne, the company advises. Solutions such as the Kenburn carpet crusher can help to dramatically raise recycling rates by compacting both old and new carpet and underlay waste, with additional services such as logistics advice on recycling the waste also available.
there is further good news for Scottish flooring retailers/ contractors in that 100% grant funding is available from resource efficient Scotland for this type of machinery.
proof of the effectiveness of this recycling solution m25 also received award recognition has been provided in the cruk annual award scheme where, in the past two years, both arighi bianchi and m25 have received awards for their recycling initiatives using kenburn’s products and services. Carpet Recycling UK says more retailers are recognising the business benefits of recycling uplifted waste carpet and offcuts. around 80% of members save significantly on waste disposal costs, including the 48 retailer members that diverted 4,000 tonnes from landfill in 2016.
this sustainable approach also helps to differentiate their businesses and appeals to eco-conscious consumers. for example, cullingford carpets & interiors now recycles its annual 100 tonnes of carpet and underlay waste and promotes its green credentials to customers, while aiming to recoup its carpet crusher investment in less than three years. from the Stocklists
around 400,000 tonnes of waste carpet arises in the uk each year. core funders - cormar carpets, lifestyle floors/headlam, Desso, ege, milliken, balsan and marlings – support cruk’s drive to increase reuse and recycling. in 2016, the landfill diversion rate was 35%. Altro sustainability manager lampros litos says the flooring industry has been on the forefront of state-of-the-art recycling practices for the past 20 years, including the reprocessing of endof-life vinyl flooring into new flooring or other products. this altro service has been fuelling customer loyalty and at the same time safe-guarding our natural environment, he says.
"what may not be obvious is the effort that has been put into the design of recycling solutions that integrate efficiently with altro’s manufacturing system. this ecosystem is a unique feature of altro’s recycling practices," says mr litos.
altro’s granulator machine
his company’s recycling schemes operate continuously across the uk and europe to offer recycling and take-back services to customers, taking advantage of altro’s in-house capabilities and supply-chain operations to make sure that vinyl flooring does not end up in landfill, maintaining clean and tidy construction sites. Recofloor says it can assist flooring companies to reduce waste disposal costs by up to 75% by recycling waste vinyl flooring. the award-winning waste vinyl flooring recycling scheme was founded by polyflor and altro in 2009 to divert smooth and safety off-cuts and smooth uplifted flooring from landfill. there are now 700-plus recofloor collectors throughout the uk and ireland and more than 60 drop-off sites accepting waste vinyl flooring. material is recycled back into new products, including flooring. to date, the scheme has recycled well over 3,000 tonnes and volumes are growing.
the system is designed for all levels of the flooring supply chain, from individuals to the largest contractors, with participation also helping companies to differentiate their business.
middlesex flooring managing director craig gargan says: “recofloor membership maintains our presence on our clients’ tender lists as we can prove that we recycle our waste vinyl flooring.” For more information:
altro carpet recycling uk kenburn recofloor
T 01462 489 516 T 0161 440 8325 T 01727 844 988 T 0161 355 7618
www.altro.co.uk www.carpetrecyclinguk.com www.kenburn.co.uk www.recofloor.org March 2017 59
happy headlam’s sales boost
europe’s biggest flooring distributor the headlam group beat expectations in sales in the last two months of 2016 and said total revenue for 2016 was up 6% against 2015.
Headlam reports its annual figures formally on March 7 but has issued a trading update to the City saying it ”expected to report preliminary results before non-recurring items ahead of current consensus market expectations, the Company continued to experience better than anticipated trading in the latter part of the important fourth quarter.” The statement also noted: “The Company benefited from the price increases it implemented from August 2016 to mitigate cost inflation due to a weakening of sterling.” www.headlam.com
Sam adds to sales team
foundation innovation online
Sam will be responsible for Leicestershire, Lincolnshire, Derbyshire, Nottinghamshire and South Yorkshire.
The retailer site, which is only accessible to Foundation members members, includes marketing support materials, technical support papers, a discussion area and a blog – with everything completely private and confidential.
brockway carpets continues to strengthen its sales team with the appointment of Sam round as area business manager.
She joins from a retail background having spent 9 years in flooring, latterly for a large independent retailer in Sheffield. Sales Director Shaun Lewis said: “This is an exciting time in Brockway¹s development and Sam¹s retail background complements our sales team perfectly.” She said: “I have a huge passion for flooring. I¹m very excited to join Brockway and work with fantastic products.” Sam¹s appointment brings the number of area sales managers in Brockway¹s sales team to 12. Brockway has been designing and producing premium quality, hand finished carpets in Kidderminster since 1964.
the carpet foundation has introduced a new retail-member-only section to their website. at the same time, it has refreshed its consumer site.
An e newsletter was also distributed to mark its launch and all retail members were sent an ‘Idiots Guide’ on how to use the site. Explaining the rationale behind the development, CF Chief Executive Andrew Stanbridge said: “While the concept of a dedicated member only area on a website is not new, it helps us and our members on two fronts. “Communicating with our members en masse and personally has always been an issue. This is a route to market that enables us to do this. it also provides us with a platform to shout about some of the things we do that benefit our members and that they might not be aware of.
The company combines British craftsmanship using the finest raw materials to ensure the sustainable manufacture of award-winning carpets, which offer great value for money for any budget and taste. T 01562 828200
flooring defies retail gloom
furniture and flooring defied depressing reports of a slowdown in uk retail sales following publication by the british retail consortium/kpmg of statistics for January and Q4 of 2016.
Total non-food retail sales in January were virtually stagnant at just 0.2% growth compared to a 3.3% increase this time last year. BRC boss Helen Dickinson said: “After a strong end to the Christmas trading, year on year sales growth ground to a halt, compensated only by stronger furniture sales.” Paul Martin, UK head of retail, KPMG, added: “As is historically the case in January, furniture sales experienced strong performance, with the new year perhaps prompting shoppers to consider new look décor.” During the next few months analysts will be tracking the anticipated rise in inflation, exacerbated by the weakness of the pound driving up import costs. “With the signs pointing to upward pressures on shop prices given rising import costs, all eyes will be on the impact of inflation on consumer spending,” said Ms Dickinson.
“Secondly, one of our USPs is that we do things that others can’t. Through this, we want to encourage our members to shout about themselves so that they can ‘stand out from the crowd’. So, for example, the press ads we have developed are not your ‘run of the mill’ carpet ads. Rather they focus on the retailer and what makes them so different to their competition,” he said. The Carpet Foundation consumer website, which regularly gets over 3,500 individual visitors every month, has been refreshed with a new look and feel. Its primary aim remains to drive consumers to their local Carpet Foundation retailer. Content has been tweaked and new imagery uploaded. www.carpetfoundation.com
60 March 2017
The post-recession, pre-Brexit boom?
Is this a post-recession, pre-Brexit boom time for the flooring industry? The quick answer is no – sales are relatively flat for many sectors (though it’s a little early in the year still to comment) but the good news is that value appears to be on the up with stronger profits in many areas. Better products are commanding better prices and consumers seem more prepared to pay. Joe King at Victoria comments: “Price is less of an issue for the consumer at the moment. They want the right carpet first, and want to know the price second.” Victoria’s new Lasting Luxury range along with Associated Weaver’s launch of their Vivendi collection are cases in point. Both are solution-dyed nylon – high performance synthetic products selling at prices comparable to a good quality 80/20 – so substantially above the mainstream polypropylene ranges – and both being taken up enthusiastically by consumers. “There is less price sensitivity provided that the product has a strong story to tell,” says Steve Elliott of Associated Weavers. “Our job is to give retailers the tools to do better business and when the product benefits are clear, they can make a lot of progress with consumers.” David Cormack at Cormar agrees: “There is no future in making carpet as cheap as possible. Making it as good as possible is better business.” Richard Moore of buying group ACG says: “In some parts of the country where solid floors have become popular, even expensive carpet seems cheap. And we’re seeing suppliers putting more quality into their products and not just chasing price.” Anthony Dawson at Interfloor reports a similar trend. “After the recession, the industry was keen to introduce entry-level products to try to maintain sales in a tight market but now manufacturers have more interesting products that help retailers to trade up and get more profit from their sales.
“Consumers are not as price resistant as people think they are when better quality costs a little more.” H&V Carpets is typical of many suppliers who have been adding more technology and more fibre into their mainstream ranges. Johny Peeters said: “Retailers don’t want the comeback from entry-level polypropylene products and the good news is that consumers are not as price resistant as people think they are when better quality costs a little more.” The success of soft in the carpet market is a key demonstration of this effect. Carpets that are deeper and softer also need more help to perform satisfactorily. The extra effort in manufacturing and yarn development has cost manufacturers more – but there has been little resistance to passing on these costs through to consumers. Wool is having a good run in export markets and manufacturers are being emboldened to be increasingly creative with modern designs that appeal to an affluent younger audience. The economic factors are playing well for the flooring industry at the moment.The fact that the sky didn’t fall in after the referendum vote, contrary to a raft of ‘expert’ predictions, has given consumers more confidence. The weakness of the pound is helping UK manufacturers compete at home and boosting the appeal of exports and even the price rises that came through in 2016, though some were seen as opportunistic, achieved some measure of beneficial re-balancing in the pricing structure of the flooring market. The likelihood of inflation driving up everyday costs for UK consumers has the short-term effect of making them more accepting of price increases in general. The start of the 2017 season has good potential for flooring. Manufacturers are rising to the challenge and there is an expectation retailers can be more courageous with prices. So make hay while the sun shines! The blow-by-blow accounts of EU negotiations and jitters about a hard Brexit may erode sentiment once it all starts - and inflation may reduce consumer buying power.
Is flooring too cheap? Are we our own worst enemy in under-valuing flooring, driving the price lower to secure a sale? Is this sentiment on the turn with more expensive, better quality synthetic carpets, designer wool and higher performance resilient flooring? There has been increasing discussion in the industry that retailers are more price sensitive than consumers at the moment and that the post-recession era of entry level pricing is over and that consumers are willing to pay more. Of course, this optimistic window of opportunity may be short-lived. Will inflation fears encourage consumers to buy sooner - or just reduce their buying power? And do Brexit negotiations mean than 2018 may not be as positive as this year? Tell us what you think and inform the industry. Note that this survey takes only 3 or 4 minutes and it's confidential and anonymous - we don't need you to leave any personal information.
The online survey takes less than four minutes. It’s anonymous and doesn’t need any form filling. Please help us inform the industry. Visit www.thestocklists.com and click on the survey banner to take part.
Meanwhile.. trade up! Tell us what you think.... join our reader survey - see the column opposite from the Stocklists
March 2017 61
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Great British Cleaning Products
Environmentally aware for superior carpet care www.cleantecinnovation.com THE STOCKLISTS March 2017
Vacuum cleaners - the choice of cleaning professionals www.sebo.co.uk
Biodegradable and cruelty-free from a family run business www.astonishcleaners.com 63
Flooring factsheet from Interfloor Specialist underlays – wood & laminate flooring interfloor’s british manufactured specialist underlays for wood and laminate flooring offer some of the best noise reducing performance in the industry. the Duralay timbermate range includes the best-selling sponge rubber brands timbermate excel and Silentfloor gold, a premium underlay with an impressive 53 Sone rating, plus the hardwearing Duratex.
tests show in-room acoustics can worsen if inferior or lightweight underlays are used with hard flooring; putting a lightweight, air filled, cellular product under wood or laminate creates an echo chamber and more noise, whether it’s generated by scraping furniture, heavy footsteps or reverberation. While many products on the market claim to be acoustic underlays, their impact test results just don’t compare to the low noise levels of Timbermate underlays which reduce in-room noise by up to 30 per cent. Independent tests prove the Timbermate products, with their superior weight and density, significantly reduce acoustic noise levels and all have achieved low SONE ratings. Timbermate Excel is a 3.60mm gauge high density resilient rubber underlay; while the top end Silentfloor Gold is a 4.20mm gauge high density resilient rubber underlay. Both underlays feature Interfloor’s VapourStop membrane, which helps prevent moisture, and branded backing to help differentiate them from inferior copycat products. For installations where moisture is not an issue, Duratex is a heavy-duty 3.60mm gauge high density resilient rubber underlay that offers great performance and excellent value. Manufactured at Interfloor’s Haslingden site, the three products in the Timbermate range are rated highly in the LEED programme. The underlays are fully recyclable at the end of their life; contain not less than three percent pre-consumer recycled material and 5 LEED points are available if used within 500 miles from the point of production. They also meet or exceed the industry standard for indoor air quality as established by the Carpet and Rug Institute’s Green Label programme. And for the perfect finishing touch, Interfloor’s accessories include Stikatak edgings to suit all types of floor, including the 9mm Zig Zag which gives a neat transition between laminate/hard flooring and adjacent stretch carpet installation. For further information, please visit www.interfloor.com
Interfloor manufactures leading brands in the underlay market, Tredaire and Duralay. Recognised by customers as brands of quality and with over 70 years of expertise, they are trusted by users throughout the world. 64
THE STOCKLISTS March 2017
Flooring factsheet Underlay in a tight market for margins, underlay for carpet and hard flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high customer satisfaction levels. The Carpet Foundation and its Consumer Code of Practice approved by the Trading Standards Institute (TSI) recommend that new carpet underlay is bought with every new carpet.
Many consumers are now aware of the benefits of underlay but more needs to be done to provide information about the different types available and their suitability for different areas of the home. www.interfloor.com
Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results. Some manufacturers offer point-of-sale units and foot testers.
Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet
PU (polyurethane) foam This is now the market’s most popular underlay and is typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities and provides great insulation – and its light weight helps handling.
Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.
Sponge rubber Introduced in the 1950s, this is a more traditionally manufactured underlay available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention.
Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-floor.
Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt.
Felt This traditional (but environmentally friendly) undelay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.
THE STOCKLISTS March 2017
Crumb rubber Flat and dense, crumb rubber is good for heavy footfall – offering maximum protection but a little less comfort (and very good over stair nosings).
Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating of 2.5 can be used – which means the underlay would normally have a tog rating of 1.0.
Flooring factsheet Carpet trouble-shooter
• shedding • pulled loops
Fading on Wool
carpets made from wool can and do fade in use. the degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected.
Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).
Soiling Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:
Colour matching Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience. A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.
Sprouting Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out. 66
Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought. Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly. Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.
Static Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.
THE STOCKLISTS March 2017
• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use.
All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.
All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.
The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.
Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.
When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.
Pile Reversal Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive.
It must be remembered that it is not only the pile of the carpet that becomes indented. The underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.
There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.
Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.
Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.
The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.
THE STOCKLISTS March 2017
The original carpet tile
Installation Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.
This information is given by responsible manufacturers to help you help your customer to make an informed choice. 67
Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…
• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member
Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 email@example.com
of the committee
Why join? buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.
• Get a list of members and call up two or three for a ‘real-world’ view
• Establish your territorial exclusivity – where’s the next nearest member of each buying group
• Ensure you understand the financial arrangements,
www.smg-group.co.uk Contact: Mike Reed Tel: 0118 932 3832 firstname.lastname@example.org
any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings
While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.
• Review all the extra benefits and services to see
The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...
flexibility to run your business the way you want
what you would actually use
• Check out the product ranges offered including the own-label options and the UK/European mix
• Ensure you understand any rules that may limit your
Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 email@example.com firstname.lastname@example.org
Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. 68
Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer. Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.
www.beautifulflooring.co.uk Contact: Carl Harris Tel: 01892 549050 email@example.com
www.flooringone.co.uk Mandy Powell Tel: 0121 683 1426 firstname.lastname@example.org
www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 email@example.com THE STOCKLISTS March 2017
BE PART OF THE WOOL CLUB… A NEW GENERATION OF WOOL RETAILERS JOIN WOOLRETAILER.COM TODAY AND ENJOY THE BENEFITS WHAT IS WOOL RETAILER .COM… It is a fresh new concept for independent retailers selling wool interior products, flooring and furnishings. It is a modern and easy to use website that will bring independent retailers and consumers together both online and in-store. It runs an industry supported accredited online education programme - Take Five - designed to grow a community of retail Wool Specialists. WoolRetailer.com will focus on building a good level of wool understanding and promotion within retail stores and make it easier for consumers to find knowledgeable independent retailers selling quality wool.
HOW YOUR STORE WILL BENEFIT… Registered retailers will receive a framed Wool Specialist certificate, door sticker and a Wool Specialist badge for use in-store. Retailers will have their own online account on the website and their own company profile. Registered retailers will benefit from WoolRetailer.com dashboard benefits including regular promotional assets, POS, webinars and videos. There are no costs to you or your store - sign-up and accreditation is free - the only requirement is completion of the ‘Take Five’ programme. Supported by campaignforwool.org #choosewool
FOR MORE INFORMATION AND TO REGISTER VISIT WOOLRETAILER.COM
Are you a Wholesaler? if you’re not listed here, please call Diane martin on 01482 659396.
The Stocklists Wholesale Distribution Directory National Fells Carpets
leeds 0113 3071900 firstname.lastname@example.org www.fellscarpets.co.uk TCS “The Carpet Specialists” morecambe 01524 840177 email@example.com www.tcsthecarpetspecialists.com Xylo Wood Flooring london 020 8368 8122 firstname.lastname@example.org www.xyloflooring.com
North East Fells Carpets leeds 0113 3071900 email@example.com www.fellscarpets.co.uk Floorwise (North East) Ltd birtley - see Floorwise page 72
North West A&A Carpets manchester 01204 701188 firstname.lastname@example.org www.aandacarpets.co.uk D. M. Miller Ltd manchester 0161 205 9949 email@example.com www.dmmillerltd.spaces.lives.com Fells Carpets goole 0113 3071900 firstname.lastname@example.org www.fellscarpets.co.uk
Birch Distribution leeds - see Floorwise page 72
Beds Flooring bedford 01234 341234 email@example.com www.bedsflooring.co.uk
Birch Distribution hull - see Floorwise page 72
Salesmark Ltd St neots - see Floorwise page 72
Cornerstone Flooring Doncaster - see Floorwise page 72
STS Flooring Distributors cambridge tel: 0345 899 1000 firstname.lastname@example.org www.stsflooring.com
Birch Distribution Sheffield - see Floorwise page 72
Cornerstone Flooring nottingham & Derby 01159 444711 email@example.com www.cornerstone flooring.co.uk DMS Flooring Supplies northampton 0845 643 5601 firstname.lastname@example.org Floorwise D & J Ltd Southam - see Floorwise page 72 J J Wholesale & Distribution Ltd birmingham 0121 765 4994 email@example.com
South West BL Flooring Supplies bristol - see Floorwise page 72 BL Flooring Supplies gloucester - see Floorwise page 72 Fitwell Flooring Ltd redruth - see Floorwise page 72 Fitwell Flooring Ltd newton abott - see Floorwise page 72
Matty’s Wholesale Carpets birmingham 01675 433072 firstname.lastname@example.org
Flooring Supplies (Wessex) amesbury 01980 625888 email@example.com
STS Flooring Distributors watford 0345 899 1000 firstname.lastname@example.org www.stsflooring.com
Salesmark West Ltd amesbury - see Floorwise page 72
Trade Counter Carpets leicester 0845 604 3055 email@example.com Woodall Brothers Ltd Shrewsbury - see Floorwise page 72
Solent Wholesale Carpet west Sussex 01243 774623 firstname.lastname@example.org www.solentwholesale.co.uk see page 16 for details STS Flooring Distributors thame (oxford) 0345 899 1000 email@example.com www.stsflooring.com
Lee Floorstok Ltd liverpool - see Floorwise page 72 Lee Floorstok Ltd manchester - see Floorwise page 72 MCA Floorwise Ltd morecambe - see Floorwise page 72 Millbrook Carpets Darwen 01254 703999 firstname.lastname@example.org 70
THE STOCKLISTS March 2017
Are you a Wholesaler? if you’re not listed here, please call Diane martin on 01482 659396.
The Stocklists South East Acorn Carpet Accessories bromley, kent - see Floorwise page 72 Ashmount Flooring Supplies Ltd tottenham 0208 808 2158 email@example.com www.ashmountflooringsupplies.co.uk Beds Flooring bedford 01234 341234 firstname.lastname@example.org www.bedsflooring.co.uk Clifford Floors Strood 01634 285900 email@example.com Culpeck Strood 01634 299000 firstname.lastname@example.org Columbia Flooring middlesex 020 8443 3322 email@example.com www.columbiaflooring.co.uk see page 7 for details DMS Flooring Supplies hemel hempstead 0845 643 5344 firstname.lastname@example.org DMS Flooring Supplies milton keynes 0845 643 5320 email@example.com Kent Flooring Supplies Ltd chatham 01634 668668 firstname.lastname@example.org www.kentflooring.co.uk Littner Hampton london 020 8520 8474 email@example.com www.littnerhamptoncarpets.co.uk John Palmer Carpets fareham 01329 221933 firstname.lastname@example.org Potts & Ward, Woodcocks Ltd brighton 01273 557211 email@example.com www.pwwflooring.com
THE STOCKLISTS March 2017
Rackhams london 020 8531 9225 firstname.lastname@example.org www.rackhamsltd.co.uk see page 15 for details Salesmark lancing - see Floorwise page 72 Solent Wholesale Carpet west Sussex 01243 774623 email@example.com www.solentwholesale.co.uk see page 16 for details STS Flooring Distributors orpington/croydon 0345 899 1000 firstname.lastname@example.org www.stsflooring.com Trade Carpet London wimbledon 0208 247 3891 email@example.com www.tradecarpet.com
Ireland Flanagan Flooring Distributors belfast & Saintfield co. Down northern ireland tel: 028 9751 0932 firstname.lastname@example.org www.flanagan-flooring.com Flanagan Flooring Distributors willow business park Dublin tel: (01) 429 7800 email@example.com www.flanagan-flooring.com Provincial Floorcoverings Ltd Dublin - see Floorwise page 72 Provincial Floorcoverings Ltd belfast - see Floorwise page 72 Provincial Floorcoverings Ltd limerick - see Floorwise page 72 TCS “The Carpet Specialists” co. louth 00353 429 351 351 firstname.lastname@example.org www.tcsthecarpetspecialists.com
Matty’s Wholesale Carpets birmingham 01675 433072 email@example.com Selected Rugs & Matting cardiff 0844 8360650 firstname.lastname@example.org www.selectedrugs.co.uk
Scotland Flanagan Flooring Distributors glasgow business park baillieston tel: 0141 773 1122 email@example.com www.flanagan-flooring.com MCD Scotland uddingston glasgow 01698 808000 firstname.lastname@example.org www.mcdscotland.co.uk Neil Smith Ltd glasgow - see Floorwise page 72
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national distributor network 17 Acorn Carpet Accessories Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 email@example.com 18 Salesmark Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111 firstname.lastname@example.org 19 Fitwell Flooring Ltd Newton Abbot, Devon Tel: 01626 835935 email@example.com 20 Fitwell Flooring Ltd Redruth, Cornwall Tel: 01209 214344 firstname.lastname@example.org 1 3
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Floorwise Group Ltd. Floorwise House 22 High Street, Kegworth Derby, DE74 2DA, UK Tel: +44 (0)1509 673974 Fax: +44 (0)1509 674841
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1 Neil Smith Ltd 9 Cornerstone Flooring Glasgow Doncaster Tel: 0141 552 1141 Tel: 01302 835117 email@example.com Fax: 01302 302542 firstname.lastname@example.org 2 Provincial Floorcoverings Ltd Belfast 10 Birch Distribution Tel: 028 9075 3202 Sheffield Fax: 028 9075 3901 Tel: 0114 243 1230 email@example.com Fax: 0114 243 5118 firstname.lastname@example.org 3 Floorwise (North East) Ltd Birtley, County Durham 11 Woodall Brothers Ltd Tel: 0191 410 7070 Shrewsbury, Shropshire Fax: 0191 410 6116 Tel: 01743 441584 email@example.com Fax: 01743 441629 firstname.lastname@example.org 4 MCA Floorwise Ltd Morecambe, Lancashire 12 Floorwise D & J Ltd Tel: 01524 33517 Southam, Warwickshire Fax: 01524 381852 Tel: 01926 814922 email@example.com Fax: 01926 817899 firstname.lastname@example.org 5 Birch Distribution Hull 13 Salesmark Ltd Tel: 01482 826654 St Neots, Cambridgeshire Fax: 01482 878693 Tel: 01480 212888 email@example.com Fax: 01480 218585 firstname.lastname@example.org 6 Birch Distribution Leeds 14 BL Flooring Supplies Ltd Tel: 0113 244 4363 Gloucester Fax: 0113 244 8665 Tel: 01452 223355 email@example.com Fax: 01452 371284 7 Provincial Floorcoverings Ltd firstname.lastname@example.org Dublin 10 15 BL Flooring Supplies Ltd Tel: 00353 (0)1 626 3913 Bristol Fax: 00353 (0)1 626 3960 Tel: 0117 955 5454 email@example.com Fax: 0117 955 2626 firstname.lastname@example.org 8 Provincial Floorcoverings Ltd Limerick 16 Salesmark West Ltd Tel: 00353 (0)61 227 100 Amesbury, Wiltshire Fax: 00353 (0)61 227 000 Tel: 01980 880933 email@example.com firstname.lastname@example.org
THE STOCKLISTS March 2017
Flooring Factsheet Adhesives
national institute of carpet & floorlayers
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THE STOCKLISTS March 2017
Stocklists Classified The
Area Business Manager An amazing opportunity has arisen for the right candidate to join the sales team at The Home of Wool Carpets as an Area Business Manager covering; Buckinghamshire, Bedfordshire, Hertfordshire, Northamptonshire & Oxfordshire. Brockway Carpets are a long established, highly regarded and forward thinking carpet manufacturer of beautiful wool rich cut & loop pile carpets and we are now looking to strengthen our existing sales force by the addition of a proven sales professional. The successful candidate would reside on the area, ideally in Bucks or Herts or be prepared to relocate. To apply please contact us with a CV and covering letter, briefly describing what you have to offer in contributing towards our continuing success… Applications to; Mr. Steve Glover National Sales Manager Brockway Carpets Limited Spennells Valley Road Kidderminster Worcestershire DY10 1XS or e-mail email@example.com Closing date for applicants Friday 17th March 2017.
Retail Area Sales Manager Unique New Opportunity Midlands/Wales
Axminster Carpets is on the move and, as a result of growth, we need a highly motivated, confident winner who is hungry to succeed and be part of the transformation of this iconic British business. You’ll have proven ability in growing sales and account development as well as providing a first-class service to customers. We don’t just want the best.You’ll want to push boundaries and grow with us, and fit in with our values.
We are looking for: • Previous sales experience • Wide understanding of the carpet industry is essential • Strategic approach to developing business • Excellent communication and IT skills • Proactive and flexible attitude • Strong desire to achieve targets and be part of a dynamic sales team
Designed and Made in Britain
Please respond in the first instance with your CV and covering letter to: Marc Helliwell,Axminster Carpets Limited, Woodmead Road,Axminster, Devon EX13 5PQ. Email: firstname.lastname@example.org Closing date: Friday 17th March 2017
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THE STOCKLISTS March 2017