2 December 2013
BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
Feel the difference the high performing luxury saxony carpet
The Stocklists Readers’ Xmas Offer Last chance !
Don’t let anyone leave your store without a festive mat and fill your stocking with a little extra revenue this Christmas from The Stocklists.
£2.99 each. Retail at £6 to £10. • 100% nylon. • Machine washable. • 0.4m x 0.6m • Sold in packs of 12 for £29.90 + VAT • 3 of each design per pack Order now! david email@example.com telephone 01482 659396 (inc. credit card sales) fax 01845 576109
Happy Christmas to all our readers and many thanks to our advertisers for their support during another successful year, from Diane and David and The Stocklists team. 2
THE STOCKLISTS December 2013
ISSUE 465: 2 DECEMBER 2013 Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. firstname.lastname@example.org Publication Director: David Spragg Founded by Roy Spragg in 1973.
FIRST FOR FLOORING NEWS AND DATA
FlooringNews starts on page 35
Monthly ‘Stocklisters’ shown in BOLD Page No
01274 688 666
Hots Shots 2013 - our annual showcase of style
Creativity and qualiity is alive and well in the UK - see our gallery of some of the best page 51 - 63 Innovation and inspiration in January page 40
Dennis Flower on IT in flooring page 64
0208 443 3322
01562 743 747
CARPETS new page
JOHN LANHAM WATTS
Rhys Davies delivers on logistics page 49
Alternative rolls out runners in distinctive ranges page 35
Carpet Company Directory Carpet trouble-shooter
8 Wholesaler Distribution Directory
12-13 Wool Fibre Page
10-11 Woolsafe: the carpet care guide 5
ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2013. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
0032 5665 4000 01827 831436
0121 359 2001
+32 1455 4001
020 8440 8777
Cool brand status as runners race ahead
Loads of success
+44 1275 335 911
Cormar builds on Sensation success page 65
Twist and shout
The march of the machines
Survey: Harrogate’s future debated page 48
SOLENT WHOLESALE TELENZO WESTON
0115 958 3077
00353 61 339287 01706 341231
02920 810 587 01243 774623
0845 644 9090 01429 892518
Classified advertising...........................................page 67 carpets/rugs/tiles woods/laminates/smooths accessories/services/organisations fibres underlay wholesalers/distributors adhesives
UK manufactured Carpet Cutting Machines
WWW.CARPETCUTTINGMACHINES.CO.UK THE STOCKLISTS December 2013
Flooring Factsheet Adhesives
Flooring factsheet Carpet types TUFTED
With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.
Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.
LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.
Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.
Level loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality. Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms. CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas. Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies. Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours.
Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.
ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms. CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home. Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.
Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the
BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.
V THE STOCKLISTS December 2013
Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.
Services for Retailers Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple. Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: www.woolsafe.org/find/aregistered-carpet-cleaner. WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: www.woolsafe.org/find/a-registered-carpetinspector and call your nearest inspector. WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: www.woolsafe.org/spotremovers Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one. Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to: The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: email@example.com or visit www.woolsafe.org The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991. Europe – North America - Australia
Regular Maintenance Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur. Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers! Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.
The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.
Periodic Cleaning When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package. It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!
If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports. To contact an inspector in your area call 01943 462127, email: firstname.lastname@example.org, or visit: www.woolsafe.org / Private Householder / Registered Inspectors
WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS December 2013
maintenance • cleaning • spot removal • protection • inspection
General Rules for Spot Removal
WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk
Blot with white kitchen roll or paper tissues
• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth
• Scoop up or scrape off solids
• Try to identify unknown spots prior to treatment – if unsure, use solvent first
WOOLSAFE-approved carpet shampoo solution (diluted)
WOOLSAFE-approved spot remover for water-based stains
WOOLSAFE-approved spot remover for greasy/oily stains
• Always work from the edge of the spot inwards • BLOT, do NOT rub • Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge • Take care with applying solvents to bitumen-backed carpet tiles
Life inspired cleaning innovations www.bissell.com
Absorbent paper or paper tissue and hot iron
Chewing gum remover (solvent or freeze type)
10. Nail varnish remover or acetone
The Clean Carpet you Expect... the Service you Deserve www.servicemasterclean.co.uk
11. White spirit or turpentine substitute 12. Surgical spirit (ethyl alcohol or ethanol)
• When using solvents always ensure there is plenty of fresh air ventilation
14. Rub gently with coarse sand paper
• Always thoroughly rinse out water-based spotters with clean water
15. WOOLSAFE-approved disinfectant or deodorizer
13. Rub with a coin
16. Rust remover
• Dry the spot, if possible, with a hair dryer
17. Carpet re-colouring kit (Treatments used by professional carpet cleaners)
Environmentally Aware for Superior Carpet Care www.cleantecinnovation.com
More Difficult Spots Easy Spots
Spot or stain
Try 2nd Try 3rd
Artificially coloured drinks
C/heating radiator fluid
Spot or stain
Try 1st Try 2nd Try 3rd
7 or 11 12
Glue/adhesive (plastic base) 10
Ink (ballpoint pen)
Floor wax Fruit juice
Gravy and sauces
Oil and grease
THE STOCKLISTS December 2013
5 11 6
Urine (fresh stain)
Urine (old stain)
These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.
Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk
British Wool makes a Better Carpet... Naturally www.britishwool.org.uk
This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.
Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…
• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee
Why join? Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.
Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 email@example.com firstname.lastname@example.org
• Get a list of members and call up two or three for a ‘real-world’ view
• Establish your territorial exclusivity – where’s the next nearest member of each buying group
• Ensure you understand the financial arrangements,
any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings
While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.
• Review all the extra benefits and services to see
The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...
flexibility to run your business the way you want
www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 email@example.com
what you would actually use
• Check out the product ranges offered including the own-label options and the UK/European mix
• Ensure you understand any rules that may limit your
www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 firstname.lastname@example.org
Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. 8
Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer. Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.
www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 email@example.com
Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 firstname.lastname@example.org
www.smg-group.co.uk Contact: Mike Symonds Tel: 0118 932 3832 email@example.com THE STOCKLISTS December 2013
Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.
But 50% of carpet is still sold without new underlay!
Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units. www.numa-online.co.uk
Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet
Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.
Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.
THE STOCKLISTS December 2013
Flooring factsheet Carpet trouble-shooter COLOUR MATCHING
Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.
A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.
The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.
The original carpet tile
All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.
The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning.This excess fibre is only a small fraction of the total fibre contained in the carpet.
This information is given by responsible manufacturers to help you help your customer to make
Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.
• shedding • pulled loops
Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile.They should never be pulled out.
Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet.This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.
Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.
FADING ON WOOL
Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair.
Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics.
A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).
an informed choice.
THE STOCKLISTS December 2013
• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
PILE REVERSAL (SEE SHADING)
Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.
When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.
It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc.
The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet.
The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.
Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.
Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.
Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:
Spillages - Liquids such as soft drinks, cordials or
any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.
Shampoo - if incorrectly applied, can leave
sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.
- which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.
Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.
This information is given by responsible manufacturers to help you help your customer to make an informed choice.
THE STOCKLISTS December 2013
The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww
01274 655694 01562 829966 01264 335111
0121 550 5788 01297 32244 +32 56783250 +32 56 62 2211
Bizspoke Custom Carpets Be Tw W
020 8800 0740
Edel Telenzo Carpets Ltd
Cavalier Carpets Ltd Ax Be Tu Tw W Ww
Christy Carpets Tu
Clarendon Carpets Tw
Classis Carpets Tu W Ww
0870 020 1725
+31 38 4778911
Tu Tw W firstname.lastname@example.org www.cormarcarpets.co.uk
01204 881 234
Enterprise Weaving Co Be Ww
800 223 6186
0113 380 5333
Craigie Carpets Be
Bond Worth Ltd Ax
Creative Carpets Ltd Be Tu Tw W
0116 284 1455
Creatuft Carpets Tu W
Mohawk’s Cherbourg Check
+32 56 35 4444
01422 374 417
Fells Carpets Ww email@example.com www.fellscarpets.co.uk
Fletco Taepper A/S Tu W Firth Carpets & Flooring Be Pr Tu Tw W Ww
Couristan Carpets Ax Tu W Ww
Tu Tw W firstname.lastname@example.org www.edeltelenzocarpets.co.uk
Fetcham Furnishings Ltd Tw
020 7823 3040
Edel Telenzo’s Bakerloo
+32 55 335211
Cormar Carpets Ltd
Domo Floorcovering Pr Tu Tw
E & WE Carpets W
Blenheim Carpets Ax Be Tw W Ww
Brintons Ax Tu Tw W Ww
01282 862 736
Be Tu Tw W email@example.com www.brontecarpets.co.uk
+31 383 861 060
Dan-Floor UK W
Condor Carpets BV Tu
+32 56 23 54 10
Drury Lane Carpets Ltd Be Tu Tw W
Bronte Carpets Ltd
BIC Carpets Be Tw W
01562 828200 www.brockway.co.uk
Betap Tufting BV Tu Tw W
Tw W firstname.lastname@example.org
Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11
Tu W email@example.com www.belvederecarpets.co.uk
Brockway Carpets Ltd
Custom Carpet Company Ax Be Tu Tw W Ww
020 8944 6220
+45 96 60 3000
Furlong Flooring Tw W firstname.lastname@example.org www.furlongflooring.co.uk
01772 696 787
THE STOCKLISTS December 2013
If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email email@example.com
Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com
KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton
Gaskell Wool Rich Tu Tw W
Master Weaver W Ww
01562 754 382
Tasibel NV Tw
Gaskell Mackay Carpets Ltd Ax Tu Tw W
Mayfield Carpets Tu Tw W
01706 639 866
The Grosvenor Wilton Co W Ww
Georgian Carpets Tu Tw W
MID NL Be
The Sultana Carpet Co Ax
The Wilton Carpet Co Ax W Ww
0845 296 8850
Thomas Witter UK Ltd Tu Tw
Godfrey Hirst (GB) Ltd Tu
Halbmond Teppichwerke Be Pr Tu Heckmondwike FB
+31 38 851 8700
Modulyss Be Tu Tw Pr
+32 52 457211
+49 037 421 420 01924 410544
Timzo Tufting Industry BV Tu
ITC Be Pr Tw Tu
0032 51 424 411
John Lanham Watts Carpets Ax Tw Ww John Evans Ltd Ax Tu Tw W
01480 479830 01480 471304
Kingsmead Carpets Tu Tw W
01827 831400 01827 831 424
Lano NV Ax Pr Tu Tw W Ww firstname.lastname@example.org www.lano.com
+32 56 65 4300
Trendy Tuft Designs Be Tu Tw W
Ulster Carpets Ax Be Tu Tw W Ww
Penthouse Carpets Tu Tw W
United Carpets & Beds Tw W Ww
01709 732 666
Phoenox Textiles Pr Tu
Victoria Carpets Tu Tw W Ww
Pownall Carpets Tw W
Westex Carpets Tu
Weston Hammer W
0845 644 9090
Whitestone Weavers Ltd Ax Be Tu Tw W Ww
Wilkies Carpets Tw
0113 307 9955
Roger Vanden Berghe.NV Tu Ww
Lecaflor Ltd Ax Be Pr Tu Tw W Ww
0800 78 33 712
Sans Frontieres Ltd Be Pr Tu Tw W Ww
Leigh Spinners Ltd Tw
01942 673232 +32 56 393 386
+32 05685 4747
Louis de Poortere W
Tisca Tiara Tu Ww
01827 831 450
Ryalux Carpets Ltd Be Tu Tw W
Le Tissage d'Arcade Ax Ww
+31 38 385 4477
Mr Tomkinson Tw Ww 07850 935301
Joseph Hamilton & Seaton W
+32 52 499600
+32 56 73 57 11
0845 652 8811
Shaw Home Foundations Tu
01675 433 501
Woodward Grosvenor Ax Tu Tw W Ww
Signature Carpets Be Tu W
Wool Classics Tu Ww
Manx Carpets Tw W
01827 831 434
Tapibel NV Pr Tu Tw
01623 481 221
Woven Carpets of Kidderminster W 01299 827477
Bronte’s Cream Shagpile
THE STOCKLISTS December 2013
Cormar’s Living Naturals
0207 349 1560
Wellington Stripe from Ulster
Are you a Wholesaler? If youâ€™re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory National Mercado Leeds 0113 3802900 email@example.com www.mercado.co.uk
Fells Carpets Goole 01977 662211
North East Carpet & Flooring Gateshead 0191 482 7373 firstname.lastname@example.org www.carpetandflooring.co.uk Fells Carpets Goole
email@example.com www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p16 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
North West A&A Carpets Manchester 01204 701188 firstname.lastname@example.org www.aandacarpets.co.uk
D. M. Miller Ltd Manchester 0161 205 9949 email@example.com www.dmmillerltd.spaces.lives.com
Birch Distribution Sheffield - see Floorwise p16
Fells Carpets Goole
Birch Distribution Hull - see Floorwise p16
Beds Flooring Bedford 01234 341234 firstname.lastname@example.org www.bedsflooring.co.uk
Cornerstone Flooring Doncaster - see Floorwise p16
Green Tree Distribution Stone, Staffordshire 01785 818005 email@example.com Lee Floorstok Ltd Liverpool - see Floorwise p16 Lee Floorstok Ltd Manchester - see Floorwise p16 MCA Floorwise Ltd Morecambe - see Floorwise p16 Millbrook Carpets Darwen 01254 703999 firstname.lastname@example.org Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Carpet & Flooring Manchester 0161 786 6800 manchester@ carpetandflooring.co.uk www.carpetandflooring.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
Birch Distribution Leeds - see Floorwise p16
Carpet & Flooring Birmingham 0121 421 9131 birmingham@ carpetandflooring.co.uk www.carpetandflooring.co.uk DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@ dmsflooringsupplies.co.uk Floorwise D & J Ltd Southam - see Floorwise p16 Green Tree Distribution Stone, Staffordshire 01785 818005 email@example.com J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 firstname.lastname@example.org Mattyâ€™s Wholesale Carpets Birmingham 0121 359 2001 email@example.com See page 28 for details STS Flooring Distributors Watford 08454 342000 firstname.lastname@example.org www.stsflooring.com
Faithfull Floorcovering Suffolk 01473 822341 email@example.com www.faithfulls.co.uk Salesmark Ltd St Neots STS Flooring Distributors Cambridge Tel: 01954 781142 firstname.lastname@example.org www.stsflooring.com Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk
Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 email@example.com www.ashmountflooring.co.uk
Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
Beds Flooring Bedford 01234 341234 firstname.lastname@example.org www.bedsflooring.co.uk
Woodall Brothers Ltd Shrewsbury - see Floorwise p16
THE STOCKLISTS December 2013
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory Carpet & Flooring Bow 020 8525 5691 email@example.com www.carpetandflooring.co.uk Carpet & Flooring Camberley 01276 672100 firstname.lastname@example.org www.carpetandflooring.co.uk Clifford Floors Strood 01634 285900 email@example.com Culpeck Strood 01634 299000 firstname.lastname@example.org Columbia Flooring Middlesex 020 8443 3322 email@example.com www.columbiaflooring.co.uk See page 22 for details DMS Flooring Supplies Hemel Hempstead 0845 643 5344 firstname.lastname@example.org DMS Flooring Supplies Milton Keynes 0845 643 5320 email@example.com Faithfulls Service Centre Kent 01322 285001 Faithfulls Service Centre Walthamstow 0208 498 3040 firstname.lastname@example.org Faithfull Floorcovering Suffolk 01473 822341 email@example.com www.faithfulls.co.uk
THE STOCKLISTS December 2013
Kent Flooring Supplies Ltd Chatham 01634 668668 firstname.lastname@example.org www.kentflooring.co.uk Littner Hampton London 020 8520 8474 email@example.com www.littnerhamptoncarpets.co.uk Potts & Ward, Woodcocks Ltd Brighton 01273 557211 firstname.lastname@example.org www.pwwflooring.co.uk Rackhams London 020 8531 9225 email@example.com www.rackhamsltd.co.uk See page 30 for details Salesmark Lancing - see Floorwise p16 Solent Wholesale Carpet West Sussex 01243 774623 firstname.lastname@example.org www.solentwholesale.co.uk See page 31 for details STS Flooring Distributors Orpington/Croydon 0845 434 1000 email@example.com www.stsflooring.com Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 firstname.lastname@example.org www.woodfloorsales.com
South West BL Flooring Supplies Bristol - see Floorwise p16 BL Flooring Supplies Gloucester - see Floorwise p16
Headlam Scotland North Lanarkshire 01698 831 000 email@example.com www.headlamscotland.co.uk
Carpet & Flooring Bristol 0117 316 0555 firstname.lastname@example.org www.carpetandflooring.co.uk
MCD Scotland Uddingston Glasgow 01698 808000 email@example.com www.mcdscotland.co.uk
Fitwell Flooring Ltd Redruth - see Floorwise p16
Neil Smith Ltd Glasgow - see Floorwise p16
Fitwell Flooring Ltd Newton Abott - see Floorwise p16
Solent Wholesale Carpet West Sussex 01243 774623 firstname.lastname@example.org www.solentwholesale.co.uk See page 31 for details STS Flooring Distributors Thame (Oxford) 01844 213555 email@example.com www.stsflooring.com Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 firstname.lastname@example.org www.woodfloorsales.com
Scotland Carpet & Flooring Glasgow 0141 427 8456 email@example.com www.carpetandflooring.co.uk
Carpet & Flooring Bristol 0117 316 0555 firstname.lastname@example.org www.carpetandflooring.co.uk Matty’s Wholesale Carpets Birmingham 0121 359 2001 email@example.com See page 28 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 firstname.lastname@example.org www.woodfloorsales.com
Ireland Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16
Flooring factsheet Wool fibre Benefits of Wool Carpet
Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.
Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.
Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.
The Best Carpet Wool Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet.
100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.
britishwool.org.uk campaignforwool.org THE STOCKLISTS December 2013
Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.
Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.
Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres. 17
Look for the Butterď€‚y
is a seasonal success story
This years best selling saxony, Sophistication, offers exceptional levels of comfort combined with high performance in all areas of the home. There is still time to get it fitted on your customerâ€™s floor before the Christmas rush. This carpet features a luxurious soft deep pile, using a high performance fibre that is smart and durable. Available in three weights 70oz
Sophistication, 45oz Promenade and 30oz Bellaire. All are supported by 20, 15 and 10 year StainAway warranties. Currently available in 10 up-to-date fashionable colours and manufactured in 4m and money saving 5 metre widths. The perfect choice for any home.
Sales office open until Christmas Eve
Associated Weavers Sales: 01422 431100 Email: email@example.com
To ensure you get the carpet you require our sales office is open until Christmas Eve, we are also open Saturday mornings throughout November and early December. We have invested in our delivery fleet throughout 2013 and will continue our programme of investment into 2014. This makes sure you carry on receiving your carpet on time and as efficiently as possible.
Ring in the New Year for 2014
We will make sure you are first in the queue for sales in 2014. Be the first to see the new Associated Weavers collection at Domotex - Hall 6, Stand A20. Alternatively your AW sales manager will be calling to give you a full new collection update. We will be adding new trend colours to many of our existing best selling products. We will be launching three innovative ranges to further increase sales in our StainAway brand. We will also be adding smart new POS material and finally we will build on our reputation for innovation with a brand new concept in carpet fibre development.
To all our customers have a Happy Christmas and a Prosperous New Year
The high performance luxury saxony carpet
Sophistication is ideal for any home where comfort and style is paramount. The 20 year
StainAway Warranty and wear guarantee have made this the best selling range in 2013. Simon Lewyckyj Commercial Manager Associated Weavers
Sophistication 34 Malm
Bond Worth Fiori Meadow axminster 4-5201 classic scroll intertwined intertwined with richly detailed modern accents manufactured with 80% pure new wool 20% nylon available 4.00m wide. From our our Fiori axminster Collection Collection full portfolio available to view online at www.bondworth.co.uk Townshend Works, Puxton Lane, Kidderminster, Worcestershire, DY11 5DF T+44(0)1562 745000 F+44(0)1562 732827
THE STOCKLISTS December 2013
THE STOCKLISTS December 2013
The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ€™s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service
CALL US NOW!!! 020 8443 3322 Columbia Flooring plc
TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY 22
Tel: 0208 443 3322 Fax: 0208 805 2346
Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon THE STOCKLISTS December 2013
Paul Hugo (Field sales Manager) 07813 714 498 North West,Midlands
James Hall 07787 140 136
Steve Allitt 07971 952 873
Yorkshire, North East England
Artificial Grass 2/4m
Charlotte Jarvis 07460 875070
South West, South Wales
Adam Nicol 07785 738 975
Artificial Grass 2/4m
Artificial Grass 2/4m
Blackpool Como New Empire Twist Forte
Garda Supreme Heracles Mexico Milano
New Faro Nou Camp Opal
Symphony Telstar Torino Torino Tosca
John Marsh 07976 795 821
Zac Marsh 07828 663325
London, South East
Richard Cooper 07860 525 245
Liam Smith 07719 934 019
J Peeters 0032 475 71 08 69 0032 51 320 543
News update H&V Carpets are a Belgium manufacturer of Saxony, Twist and Loop Pile Carpets. We also run a range of artificial grass suitable for commercial and domestic use. We supply full rolls only direct from our factory in Belgium. We can supply as little as one roll per order and the delivery time is 3-5 working days. Because our route to the market is predominantly retail, dealing with us allows the retailer to sell quality products, at very competitive prices! Please contact our representatives to make an appointment.
H&V Carpets n.v. Zuidkaai 8, 8770 Ingelmunster
THE STOCKLISTS December 2013
Wales & South West
The most colourful launch of 2013
JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE firstname.lastname@example.org
A stunning new luxury carpet with engineering excellence for the finest finish, 20 superb colours, dazzling performance and ground-breaking 3D POS graphics - see page 45 for details! STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL email@example.com
BEN THOMAS M: 07794 048809 MID & WEST WALES firstname.lastname@example.org
TIM BAILEY M: 07794 048414 S.E. WALES & HEREFORDSHIRE email@example.com
Preston Sales tel: 01772 696787 fax: 01772 311921 Newport Sales tel: 01633 283959 fax: 01633 275454 London Sales tel: 01322 628707 fax: 01322 698733 firstname.lastname@example.org
RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS
BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES email@example.com
ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER
Yorkshire & North East
CRAIG MELLING M: 07970 269730 CUMBRIA, CHESHIRE & FYLDE COAST firstname.lastname@example.org
REG SYKES M: 07973 403450 SOUTH YORKSHIRE email@example.com
DES BEST M: 07968 828516 NORTH EAST/EAST COAST firstname.lastname@example.org
THE STOCKLISTS December 2013
CHRIS ALLCOCK M: 07872 964685 NOTTS, DERBYSHIRE & LINCS email@example.com
Scotland WESLEY GRAHAM M: 07968 324598 LEICESTER/WARWICKSHIRE
COLIN RICHFORD M: 07970 163372 WEST SCOTLAND
MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE
ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND
DAREN STEDMAN M: 07816 217548 N, N W & E LONDON, HERTFORDSHIRE firstname.lastname@example.org
PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)
RAYMOND SMITH M: 07816 217565 ESSEX
TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS
DARREN SPENDIFF M: 07791 890861 KENT
JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25)
PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS
IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON, BERKSHIRE
IAN ROBERTSON M: 07816 217563 E & WEST SUSSEX email@example.com
THE STOCKLISTS December 2013
Seeing is believing... Find your rep here and ask him to show you Opulence right now!
An R-Griffith Company
John Lanham Watts Carpets Ltd Wool Loft House, Sandbeck Way, Wetherby. LS22 7DN Email: firstname.lastname@example.org Web: www.jlwcarpets.com Tel: 01937 588511 Fax: 01937 588557
John Lanham Watts Current Ranges
Castle Howard Richmond Court Kirkham Abbey Bayton House Bedale Duchy Duncombe Park Raby Park Moortown Harrogate Velvet Wool Loft Velvet Wool Loft Weave Wool Loft Designer
4m 4m 4m 4m 4m 4m 3.66m 3.66m 3.66m 4m 4m & 5m 4m & 5m 4m & 5m
10 Row Axminster 10 Row Axminster 9 Row Axminster 9 Row Axminster 8 Row Axminster 8 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster Rolls Only Velvet 100+ Colours Chunky Wool Loop Quality 80/20 Twist
Goodacre Current Ranges
Lakeland Tones Lakeland Charm Lakeland Heathers Naturally Herdwick Royal Coniston Royal Cumberland Royal Kendal
3.66m 3.66m 3.66m 3.66m 3.66m 3.66m 3.66m
8.5 Row Axminster 8.5 Row Axminster 8.5 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster 9.5 Row Axminster
John Lanham Watts carpets would be happy to submit a price for any bespoke carpet project. We can provide a completely bespoke Axminster in terms of any design and any colour from as little as 100 sqm. We are also happy to price for any hand tufted requirement. We can help you with design work and can prepare Kibby trials for your consumerâ€™s consideration. We also have stock of Moortown Contract Rated Axminster (pictured above) for where timing and budgets are constrained.
Please contact us at email@example.com
Contract Agent Required John Lanham Watts Carpets Ltd are seeking an agent to cover the London based contract market. We need an agent already calling on designers and specifiers with particular emphasis on the hospitality market who would like to add Axminster to their offering. Please email firstname.lastname@example.org with your details and we will be in touch.
Retail Sales Agents Required We have an unexpected vacancy in Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire. Also we would recruit a suitable Scottish agent. Please email email@example.com with your details and we will be in touch.
Yorkshire, Lincolnshire & Nottinghamshire Mr S Fletcher 07831 818989
Lancashire, Cheshire, Merseyside, Greater Manchester, Derbyshire and North Wales Mr A Powell 07540 112998
West Midlands, Leicestershire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys Mr S Campbell 07921 439419
Cleveland, Durham, Tyne & Wear, Northumberland & Cumbria Mr R Conway 07967 721529
South Wales, Avon & Gloucestershire Mr P Thomas 07850 934849
Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire Agent Required
Cornwall, Devon, Somerset, Dorset and Wiltshire Mr A Owen 07971 362087
Norfolk, Suffolk, Essex, Cambridgeshire Mr J Hart 07889 264466 Scotland Agent Required
Northern Ireland Mr Matt Mckillen 07732 263678
Republic of Ireland Mr A M Dunne 00 353 872593060
et p r ca
on e r o m .jlw
at e t m si eb .co w s
Tel: +44 (0) 1562 754382 Fax: +44 (0) 1562 861 074 Sales: firstname.lastname@example.org Info: email@example.com www.masterweaver.co.uk
Introducing the UK’s newest weaver, now open in Kidderminster with high levels of stock for rapid delivery. Wilton Sandhurst
Modern carpets manufactured using traditional values
Sandhurst Range The Wilton Sandhurst range is woven with 24 beautiful and modern colours. This plain twist is a great choice for both domestic and commercial markets. • Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear
Contrast Range A cut and loop range weighing in at 47oz comes in 6 modern and exclusive colours. Unique contrast pattern provides this Wilton range with a vibrant and strong presence. • Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial
Honeycomb Range This cut and loop range features in 6 natural and warm colours. Made out of 100% new wool, the bee hive type of texture our Honeycomb range adds additional warmth. • Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial
Chequers Range A loop range weighing in at 35 oz and comes in 6 colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.
• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear
Marble Planet Range This range is made of 80% new wool and 20% nylon and is ideal for commercial and heavy domestic use. It features 8 strong and passionate colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Seascape Surf Range Our Wilton Seascape Surf range features 6 colours and is made out of 100% New Wool, ideal for commercial as well as domestic markets. • Wilton Cut Pile • 100% New Wool, 1246 g/m2 • 4m • Very HeavyWear/Medium Commercial
Baroque Cameo Range With the 10 strong commercial colours, the medallion pattern in combination with pindots makes this range ideal for ballrooms, function rooms and public areas.
• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial
Baroque Pindot Range The traditional pindot pattern makes this range ideal for hotel rooms and receptions.Weighing in at 40oz our Baroque Pindot range, this Axminster range has 10 strong commercial colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial
Trellis Range The range features 8 soft and natural colours which makes it extremely pleasant and warm. Made in 80% New Wool and 20% Nylon for the commercial market. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Tartan Range MasterWeaver AxminsterTartan range features 6 modern and vibrant colours, combining traditional Tartan design with modern and vibrant colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Axminster Marble Planet
MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England THE STOCKLISTS December 2013
THE STOCKLISTS December 2013
THE STOCKLISTS December 2013
LVT journey journey as we Join us on our LVT we team team up with Earthwerks® ‘Flooring Inspired Inspired By Earthwerks® By Nature’ Nature’ as their stockist and distributor distributor for leading stockist for London London and the Counties. Home Counties. With two two products products in stock, stock, we With we offer offer ‘Tempo ‘Tempo Classic’, Classic’, grade product a dry back, high grade product with a choice choice of wood and tile designs. Complementing wood Complementing this for for discerning consumer consumer we the discerning we have have ‘Tempo ‘Tempo Clic’, Clic’, a commercial grade grade ‘Clic’ ‘Clic’ product product using the market market commercial leading ‘Uniclic®’ system. system. With With our in-depth stock stock and next next day day delivery delivery service service we we will be ideally placed placed to to meet all your your immediate immediate LVT Earthwerks ‘no internet’ internet’ trading trading LVT requirements. requirements. Earthwerks policy policy ensures ensures protection protection and peace peace of mind when presenting presenting our products products to to your your customers. customers. Alongside our stock stock portfolio, portfolio, we we also have have rapid rapid lay product access access to to ‘Jupiter’ ‘Jupiter’ a loose lay ‘Jupit product and ‘Tempo’ ‘Tempo’ a commercial commercial grade grade LVT LVT with perhaps the widest widest board board available currently at 9 inches width (230mm). We at Rackhams have chosen EarthWerks® due to their experience, marketing over 26 collections of LVT flooring solutions to partners in more than 45 countries. Their 75-year old American parent company has over three decades of successful worldwide LVT experience.
Contact Rackhams head office office or your your Area Area Manager Contact to enjoy enjoy the Earthwerks® Earthwerks® experience experience ‘Flooring to Inspired by by Nature’. Nature’. See page 9 of our current price current price Inspired for full details. guide for
For further details, or for for any any samples please contact contact For office on 020 020 8531 8531 9225 9225 or via our our main sales office new website website www.rackhamsltd.com www.rackhamsltd.com new
Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: firstname.lastname@example.org Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.
CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE
Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, email@example.com, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, firstname.lastname@example.org, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, email@example.com, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, firstname.lastname@example.org, VICTORIA Castillion Celtic Heathers EasiCare - Full Collection EasiCare Morton EasiCare Heartland Gaelic Heathers Imperial Velvet Natural Companions (Sisal, Chenille, Ridge) Natural Style Collection Options 288 Regal Twist Rustic Jewels Strathmore Collection LANO Bolero Campus X-treme Fortuna Grandeur Heather Twist Design Heather Twist Supreme Pembridge Twist Portman Star Twist Collection 30/40/50 BALTA Casablanca Desert Twist Deluxe High Flyers Highland Tweed Gala Cord-all options in stock Gala Edition Marrakesh Moorland Twist Saxon King Shepherd Twist - 2013 Colours Stainsafe Fantasy Super Wiltax Techno Tilehurst LUSOTUFO Celtic Horizon Mandaly Pavillion Velvet Safi Sintra Boucle Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony
CORMAR Apollo Berwick 40/50 Home Counties 42/50 Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Choice Primo Plus Sensation Sensation Feeling Sensation Heathers Sensation Twist BROCKWAY Amore Stripe Collection Avanti Cavendish Cresta 40/Cresta 50 Jubilee Collection Orion/Orion Major Portland DOMO Cabaret Festival Twist Heather Twist Playground Scorpio IVC Atlas - New colours Classic Limestone Comfylux Extra Expressions Fusion Isafe Apex Isafe One Master Grip Planet Precious Metals Presto Rooms Tile Styles Titanium Ultimate Design Ultimate Oak Ultimate Minerals Victoria ITC Heritage Collection Palace TAPIBEL Cachet Melody Reeds Sysoltex Homested/Aran/Crofter
mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379
IDEAL carpets Athena Dublin Dublin Heathers Explorer Endurance Fashion/Gallery Grass Collection Mars Motor Car Pronto Sweet Homes Yucatan vinyls Celtic Stone - New Colours Chess Comfort Grip Flexifloor Grandioso Jazz Magnum Sherwood Oak Studio entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Matrix laminates Essentials (previously Casa) Cottage MOHAWK CARPETS Century Collection - Century - Half Century Freedom Gel Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendor Super Freedom MISCELLANEOUS BAJONG Silken Rugs BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village C&H Homestyle LVT - planks and tiles LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations 50oz & 60oz PARAGON Toccarre Carpet Tiles
Wishing a very Merry Christmas to all our friends in the trade! We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated November/December 2013. THE STOCKLISTS December 2013
Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: email@example.com www.edeltelenzocarpets.co.uk Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF
Greendale ‘Supplier of the Year’ Some great news to start with: we were delighted to be named ‘Supplier of the Year’ 2012, for the first time, by Greendale Carpets & Flooring Ltd, at the recent Annual exhibition/dinner in Solihull. We feel very honoured to have received this award as it recognises the outstanding quality of our products and the excellent service levels we provide. Of course this does not mean that we will now rest on our laurels; we will continue to provide our customers with the highest quality products and service possible, always looking to improve further, as we really don’t want this award to be a ‘one off’!
Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: firstname.lastname@example.org Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: email@example.com Lincs, Leics, Northants, Notts, Derbyshire, North East Jim Osborne M: 07738 642934 E: firstname.lastname@example.org
Part of the team holding the Greendale award
The first pattern books, with our new labelling and guarantees, have gone out into the market this month. The books, showing the 50/50 loop ranges Islington, Highbury and Hampton Court is the first in this format for us, and the start of the roll out of supplying similar sampling, in volume, for all of our core ranges.
We are busy preparing for DOMOTEX, where several new innovations and product developments will be introduced. These will include two new wool products and also additions to the super soft Saxony collection, of which Pamina was the first successful introduction. We will also have new SDN developments and much more. Domotex will take place from 11 – 14 January in Hanover. You can find us in Hall 5, stand C16. See you there!
New agent for Scotland Tim Tindale retired last month after being with Edel Telenzo for more than 30 years. We are sad to see him go, as he has always been an entirely stalwart, reliable and professional colleague. James Hall, our new agent for Scotland We wish Tim all the best, for a long, happy and definitely much deserved retirement! Our new agent for Scotland is James Hall, who is very well known in the trade. James (48) lives in Edinburgh and has worked in the flooring industry for many years, now being a commercial agent for over 5 years. We are very pleased to add James to our team, and wish him all the best. You will find James’ contact details on the right side of the page.
Season’s greetings! We’d like to wish everyone our sincerest best wishes for Christmas and the New Year. As we have done in previous years, we are making a donation to our local hospice, Overgate, rather than sending out greetings cards. 32
OUR SALES TEAM Greater London, Surrey, Kent, Middlesex, East & West Sussex John A Constable T: 01622 685397 M: 07836 734322 E: email@example.com
Domotex – come and see us!
Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: firstname.lastname@example.org South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: email@example.com Lancashire, Cumbria & Isle of Man, Gtr Manchester, Cheshire, North Wales John Rostron M: 07973 733208 E: firstname.lastname@example.org East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: email@example.com West Midlands Paul Brewer T: 0121 4277117 M: 07798 745181 E: firstname.lastname@example.org Scotland James Hall M: 07787 140136 F: 0131 343 3353 E: email@example.com Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: firstname.lastname@example.org Northern Ireland, Ulster & Leinster Gary O’Boyle M: 07831 220675 E: email@example.com Republic of Ireland, Munster & Connaught Larry White M: 00353862594126 E: firstname.lastname@example.org
YOUR HEAD OFFICE TEAM CONTACTS Chief Executive Phil Hartley M: 07711 407820 E: email@example.com Operations Manager Lesley Inman M: 07703 337989 E: firstname.lastname@example.org
THE STOCKLISTS December 2013
Tel: +44 0845 644 9090 local call rate
Fax:+44 0845 644 9191 email@example.com www.hammercarpets.com
BESPOKE DESIGN CARPET FROM HAMMER CARPETS You may not have heard of them but Hammer Carpets in Denmark are the largest manufacturer of Colortec bespoke design carpets in the world. Colortec is a state of the art tufting machine that uses computer controlled technology to manufacture any design in a maximum of 8 colours. This tried and tested manufacturing method is up to 10 times faster than Axminster and exactly replicates the appearance, unlike a printed design carpet. If you would like more details of this type of carpet and to find out how competitive and easy to use it can be then please call your Sales Agent or our Sales office who will be happy to help. Below: Colortec bespoke carpets used in the cabins and suites onboard Cunardâ€™s flagship Queen Mary 2.
Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m
Supreme Boucle Our best selling level loop 100% Wool product available in
Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m
Natural Weave A unique 5m wide wool flatweave in a subtle herringbone
12 up to the minute colours in both 4m and 5m widths.
design with a stripe option.
Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in
Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in
4m and 5m widths.
The Stone Fibre Collection Our unique flat woven quality in many
Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.
Orlando A chunky loop quality with a thick latex backing for a luxurious feel.
fashion styles and colours available in 4m and 5m widths.
Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.
OUR UK SALES TEAM Mr Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire. Mr Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset. Mr Gary Foster Tel: 07515 283872 East Anglia, Northamptonshire.
THE STOCKLISTS December 2013
Mr Martin Lees Tel: 07522 740954 Cheshire, Greater Manchester, Lancashire, Yorkshire, Tyneside. Mr Derek Boyd Tel: 07940 320708 Scotland. Mr Lee Palmer Tel: 07774 101640 Channel Islands.
Mr Mark Garbett Tel: 07840 664757 Bristol & the West Country. Mr Keith Stevens Tel: 07710 160166 Midlands & South Wales.
Please visit our website at www.hammercarpets.com for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team
The British Wool column OneWool - shining the spotlight on real wool carpet Beautiful wool products were on show during Wool Week at Chelsea Harbour Design Centre in London which celebrated the Campaign for Wool’s OneWool promotion. There was a fabulous installation with plenty of swatches - fabrics and carpets too. But it is fantastic to see nominations coming in from our British Wool carpet manufacturers and retailers.
Ulster Carpets nominates Natural Choice
Ulster Carpets have chosen Natural Choice as their OneWool nomination - developed following their recognition of the growing public awareness of ecological issues. It is made from 100% natural, undyed wool, the collection comprises a variety of textured designs inspired by nature and which are complimented with a range of plains. Ulster comments: “Fortunately nature has gifted us with different breeds of sheep, which have naturally different coloured fleeces from which we can create a broad colour bank of entirely natural shades.” The yarn for Natural Choice, like all Ulster’s yarns, is manufactured in Dewsbury, West Yorkshire, ensuring total control over quality and long term security of supply. Composed from natural, renewable elements, Natural Choice will be completely recyclable and biodegradable at the end of its life cycle and therefore has a minimal effect on the environment.
Ulster Carpets, Natural Choice Tapestry
Gaskin Carpets nominates Carlton range by Penthouse Carpets The Carlton range by Penthouse Carpets has been put forward by retailer Syd Gaskin of Gaskin Carpets and Beds of Mochdre near Conway in Wales. Carlton has eighteen shades and is a tufted British Wool carpet that would be perfect for any home. Penthouse Carpets has a Carlton from Penthouse superb collection of British Wool ranges and uses a small number of UK based spinners too. Mr Gaskin commented, “British Wool offers the consumer quality and durability, colours in British Wool tend to look just right and at the end of the day, that is what the customer wants most of all. “We supported Wool Week and the OneWool campaign - we carry approximately fifteen rolls of British Wool carpets from many brand leaders. Many of our customers tend to like the quality, feel and look of wool carpet, particularly British Wool, with keen prices they are happy to pay for the benefits of wool!.” It is great to see retailers supporting the Wool Week activities and getting behind the Campaign for Wool!
Christmas Wishes As we come to the end of another year, the wool industry still continues to address tough economic conditions. Mostly the economy comments are more positive as we see a little more movement in housing. At the British Wool Marketing Board, we would like to wish all in our industry a very Happy Christmas and here’s hoping for greater improvements in the New Year! 34
Adam wins with Artistry
Eamonn Prescott of Adam with designer Lisa Levis
Adam Carpets wins silver award for Artistry
Adam Carpets won the Silver Award for ‘Best Carpet 2013’ at the prestigious House Beautiful Awards last month. Artistry, made from 100% British Wool is made on a servo loop machine - unique to Adam Carpets within Europe and it is the only machine of its type in the world that uses wool. This machine allows different pile heights across the width - in Artistry, up to one hundred different heights of pile - creating a design that appears artistically random. This stunning range is available in sixteen colours and both four and five metre widths. “We are naturally thrilled with this great recognition for Artistry from a leading home interiors magazine. We think we have created a very modern and appealing range which brings something quite new to our wool collections,” Eamonn Prescott of Adam Carpets said. THE STOCKLISTS December 2013
2 December 2013
FlooringNews Runners stride ahead
Alternative Flooring has acheived ‘CoolBrand’ status as it lines up a winning team of runners to set the pace in style. From hot spots and stripes to modern tartans these new runners are ready to go. The new runners range comprises over 80 designs from Quirky, Rock 'n' Roll, Fine Lines, Wool Iconic and naturals, which are now all available in runner widths. Starting with the wools there are 23 Quirky patterns, 31 stripes from Rock ‘n’ Roll, Pinstripe and Blocstripe and 11 plain Cord. To follow there are 17 inspirational natural fibres that are big on texture, from Sisal Super Bouclé to Sisal Herringbone. Quirky is available in 69cm widths with a selvedge and the other designs are 66cm widths with a whipped edge Alternative Flooring has also been named a CoolBrand, in an influential annual initiative to identify the UK’s coolest brands. It is the first exclusively floor brand to attain this status. “Alternative Flooring strives to be original, stylish and desirable, creating products and campaigns that reflect what we are all about. Being alternative and letting our brands personality shine was our goal and to have this recognised by CoolBrands is a brilliant endorsement of everything that Alternative Flooring stands for,” says Chris Brammall, Managing Director of Alternative Flooring T 01264 335111
Roseland is the latest addition to the Crown Floors portfolio offering an elegant blend of refined aesthetics with beautifully soft and rich texture, alongside the functional benefits of easy to care for carpet. Roselan, unveiled for the first time at the Harrogate Flooring Show, offers a fresh and modern interpretation on the traditional salt and pepper classic carpet; encapsulating a multi-tonal heather effect that harmonises over small and large spaces alike for a prestigious look, adding subtle visual interest to interiors. The carpet comes in twelve earth-inspired colourways that nod to the latest interior trends demanding suave yet understated hues, including soft Mushroom and delicate Mink. Velvety to the touch, the densely piled two-ply heather twist of Roseland is deeply plush with a 15mm pile height. Classified as suitable for heavy domestic use, assured with an impressive 15-year wear warranty, Roseland offers a welcoming, dense and luxurious style that is simultaneously durable and hardwearing. Being constructed from super soft and easy to clean polypropylene fibres, Roseland seamlessly blends the customary Crown Floors style with function for home interiors. Available in four and five-metre widths, the easy clean, stain resistant carpet can even be treated with bleach with no loss of colour, making it straightforward to maintain for even the toughest demands of family life. “We are very pleased to introduce Roseland as a modern and contemporary carpet option which is a highly distinctive blend of layered colour and texture,” comments James Caldwell, UK Sales Co-ordinator, Crown Floors. “Roseland has the attractive looks of a premium product but crucially we feel the range offers unbeatable value with the ideal combination of style and practicality.” T 0800 0773301
from The Stocklists
www.crownfloors.co.uk December 2013 35
Marc of distinction
UK Flooring Direct has added the unique look of the Jean Marc designer oak collection to its product portfolio, offering a range of bespoke artisan wood flooring for the first time. Designer and artist Jean Marc has combined his fascination with wood and his knowledge of art history and contemporary design to produce a beautiful collection of six unique oak designs, each with a distinct characteristic charm.
Inspired by reminiscent looks of wood throughout history, such as dark Tudor boards or aged wine barrels in cellars, the collection revels in distinguishing traits of wood by showcasing cracks, knots and whirls and even deliberate scorching, scratches and denting for a truly authentic and weathered look. Paying respect to traditional methods of working wood, the collection is carefully finished by hand through labour intensive processes such as hand planning and bevelling for the final stunning result. Impregnated with natural oil for premium durability and strength, the boards feature a 5mm thick oak surface layer above a solid oak cross layer construction, making them suitable for intensive usage at home or even in commercial settings. “We are delighted to bring the incredible aesthetics and hardwearing advantages of this new designer range to the market,” comments Josh Ashby, Commercial Director, UK Flooring Direct. “This unique flooring brings premium looks but importantly just gets better as it ages and matures with use.” T 0844 327 0000 www.ukflooringdirect.co.uk
F. Ball and Co. Ltd., has donated a range of high performance subfloor preparation products as part of an innovative building project for Rudyard Sailability, an award-winning charity, based in Staffordshire, which provides sailing for those who live with disability. The new boathouse, the first of its kind in the UK, was designed in consultation with all users to provide the highest level of independence, equality and achievement. The new, state-of-the-art building required an attractive finish and appealing atmosphere for all visitors and volunteers, and was recently visited by The Princess Royal, President of the Royal Yachting Association, and F. Ball’s Chairman, Jeffrey Ball, to see the work in progress. To begin the new flooring installation, contractors prepared the 150m2 tanked concrete floor with F. Ball’s brand new waterproof surface membrane, Stopgap F77. The single coat system is effective up to relative humidity levels as high as 98% and is suitable for a wide range of flooring installations, including projects such as Rudyard Sailability, where an underfloor heating system is present (where RH is a maximum 90%). The solvent-free, two-part epoxy resin system, which is trowel applied and then rolled with a precoated paint roller, is pigmented metallic black to aid coverage uniformity, and has a working time of 30 minutes. Furthermore, as the product is accelerated it cures in approximately three hours. The membrane surface was then primed with neat Stopgap P131, to promote the adhesion of Stopgap 1200 Pro, the latest smoothing underlayment in F. Ball’s high performance range. The fast setting smoothing underlayment was used to create a smooth, level surface that was free from imperfections, ready to receive a new vinyl safety floorcovering. T 01538 361633 www.f-ball.co.uk
Avenue impresses online
The new consumer website from Avenue Floors introduces a modern and fresh look with user-friendly functionality in line with current website designs and specifically tailored to suit the browsing needs of the UK consumer market. The new homepage welcomes visitors with a large scrolling carousel of beautiful Avenue Floors lifestyle imagery, framed by the bright white background and clear font. The entire site navigation has a streamlined feel with a simple and clear layout, inviting the user to fully explore the collections in an easy, comprehensive way. New functionality also allows homeowners to browse the latest updates to the ranges in the news section, as well as the magazine style page-turning brochure. Expert help and advice is readily available in the technical section complete with glossary of terms, and installation and maintenance guides that can be downloaded in a click. A highlight of the website is the new postcode search feature which allows consumers to quickly and easily locate their nearest Avenue retailers in the area. The site therefore acts as the ideal platform to drive requests and interested parties from consumer media campaigns straight to their nearest and most accessible stockists. “The new site is a complete overhaul and introduces an elegant new online image for Avenue Floors,“ comments Victoria Hemelaer, Product Manager, Avenue Floors. “The diverse range of flooring collections can now be easily browsed by colour, type or style. Access to Avenue Floors has been much improved with better visibility of the locations of stockists and retailers.” T 0800 032 3970
36 December 2013
Perfect performers and famous for bringing pure luxury, warmth and comfort to the home, Tredaire underlays are designed to keep carpets looking good and feeling fabulous for longer. The Tredaire range features outstanding levels of comfort and performance so every carpet gives that ‘on air’ feeling. That’s why Tredaire is the UK’s biggest selling underlay brand - the market leader!
UK Sales: 01706 238 810 www.interfloor.com
love your floor™
The statement rings true “good foundations provide stability.” It is a well-known fact that good foundations are vital in the construction industry; and they are of equal importance to businesses in the flooring industry. Providing the right training for employees can be extremely beneficial, not just in the short term but for years to come. Just as there are correct processes to follow when laying flooring to achieve a great and long-lasting finish, training staff in the correct techniques and methods of the flooring trade guarantees good results time and time again. Often the importance of this type of training is overlooked, but starting out with the correct practices from the start can make all the difference to a company’s trade and reputation. This October the Quick-Step Academy ran a Foundation course in wood and laminate fitting, with all of the attendees brand new to floor fitting with very little or no industry experience. Many had never fitted or even cut a laminate floor, yet by the end of the two-day course all had competently and successfully completed an entire installation. These excellent results were achieved by a thorough grounding in the correct procedures of floor fitting from the outset. Darren Robinson, Training and Development Manager, comments, “Our training bays provide trainees with true to life obstacles and objects for valuable training experience. This at first lead to a few scratching their heads and thinking ‘I’ll never do that’ but not one person struggled after assessing what needed doing. I can honestly say that all completed the bay with great attention to detail, and left the Quick-Step Academy confident that they could carry out an installation, from start to finish, following all the training guidance that was given. It is these new installers that will help to continue the growth of our industry and your business.” T 0161 877 6955 www.quick-step-academy.co.uk
Call collect from Cormar
Cormar Carpets has boosted the number of its Express Collect centres throughout England and Scotland, from 16 to 23. It means a large majority of retailers are now within a 30 minute drive of one of Cormar’s Express Collect centres where they can arrange next day pick-up of orders placed by 2pm. Said Craig Marshall, Cormar’s logistics manager: “The launch of Express Collect in 2011 has been a huge success for us and something we’ve been building on to make it even better for our customers.
“We regularly deliver orders within 48 hours but this service adds another dimension, in most occasions, allowing retailers and contractors a next day service. There is obviously a demand for this free service whether it’s customers that need an early start or retailers and contractors working outside their locality - which is why we have expanded the number of centres. Also more centres means less travelling so it saves on fuel which is a big plus!” The 23 locations are: Bury, Greenford, Luton, Crawley, Portbury, Leeds, Cambridge, Reading, Motherwell, Cardiff, Exeter, Portsmouth, Manchester, Gateshead, Nottingham, Wembley, Bristol, Barking, Edinburgh, Tamworth, Croydon, Liverpool and Glasgow. Express Collect operates from Monday to Friday and can be arranged through Cormar’s sales office or its online B2B web portal. One retailer who has already taken advantage of the service is Mark Flood, sales director of Style Carpets in Blackburn, he stated “It’s really convenient. We can promise our customer that we will be able to fit a carpet the next day, confident that we’ll have it in our hands by then.” Also Stephen Porter, proprietor of B&J Carpets of Heanor, Derbyshire comments “Once a customer chooses a particular carpet and specifies a day for fitting, it can be very difficult to persuade them to change their mind. If we don’t have the product in stock, we might lose the order, but with the new Cormar Collection System we can still agree to fit it next day. No other carpet supplier is offering anything like this.” T 01204 881234 www.cormarcarpets.co.uk 38 December 2013
Pink with a purpose
Retailers across the country will be turning pink as Floorwise has launched its Floorwise Aware underlay, the first carpet underlay to support the work of leading charity Breast Cancer Care. Under the motto ‘comfort that cares’, every roll of Floorwise Aware underlay sold will see a donation of £6 made to Breast Cancer Care, a charity that brings people together, provides information and support, and campaigns for improved standards of care for all those affected by breast cancer. “Floorwise Aware is a first for the retail flooring industry and we are anticipating a great take-up from retailers across the UK wanting to give to a very worthwhile cause, while hugely improving their standing in the local community,” comments Richard Bailey, managing director, Floorwise. “Nearly all of us know someone who has been affected by cancer at some point in our lives, making the choice of charity all the more poignant, not only for retailers but for their customers too.” With a strong pink theme running throughout, from the pink film of the underlay itself to the pink packaging, presenter and a huge array of free pinkthemed in-store marketing materials, retailers will be in the perfect position to benefit from aligning themselves with this highly recognised charity. Through regional support from Breast Cancer Care, Floorwise Aware stockists will be able to maximise the powerful local community aspect of the charity, working with them to create a real buzz about the underlay and their store. Sarah Pugh, Head of Corporate Fundraising at Breast Cancer Care said: “We are thrilled to be working with Floorwise on their first consumer related marketing product. Their support will help Breast Cancer Care provide free, expert support services for the 55,000 people who are diagnosed with breast cancer each year in the UK. We look forward to working with Floorwise to deliver a great product.” T 01509 673974 www.floorwise.co.uk
DOMOTEX 2014 • January11-14 , Hannover
Destination Domotex Setting the agenda for innovation and inspiration in 2014 Domotex, the world’s leading trade show for the floor coverings industry, next runs from 11 to 14 January in Hannover, Germany, where it will once again shine as the premier shop window for new trends and innovative lifestyle design. Some 1,400 companies from 60 nations will converge on the Hannover Exhibition Center to showcase their latest products and new collections. Year after year, Domotex picks up on key trends and innovations and internationally sets the tone in flooring as in intrinsic element of interior design. And with its new Innovations@DOMOTEX showcase, the upcoming Domotex will give superlative exposure to top product innovations and special designs, with a major pre-show PR campaign on top. “Domotex has a one-of-a-kind lineup in store for its international trade audience,” said Dr. Jochen Köckler as the responsible Managing Board member at Deutsche Messe, the company which organizes and stages Domotex. “All the market leaders in each of the show’s product segments will be there. Our exhibitors and visitors are in for a highly innovative and very international showcase in January.” The global touchstone of key trends The Domotex show’s success as a touchstone of key trends lies in its comprehensive coverage. The event features each and every segment of the international floor coverings industry at one convenient time and place, providing a showcase that spans everything from textile and resilient floor coverings for the residential and contract furnishing sectors, to carpets, rugs and laminate flooring, to laying, care and application solutions. The resilient floor coverings display area in particular has gained in popularity over the years and in 2014 will feature a broad array of exciting designs and materials. Domotex is a global business platform which hosts and features the entire world of flooring markets. Its exhibitors can expect to encounter some 40,000 trade visitors from more than 80 countries. A good 61% of these visitors come from outside Germany, and 90% of them have a say in their organizations’ buying decisions. For visitors from the wholesale and retail flooring sectors, the skilled trades and the architecture and interior design professions, Domotex 2014 will once again serve as a key stepping stone to new contacts and business growth. Innovations@DOMOTEX: dedicated showcase for the latest highlights Domotex will be geared more strongly than ever towards current flooring industry trends with a new Innovations@DOMOTEX format designed to put exhibitors’ latest product innovations on center stage. The initiative includes a strong pre-show campaign to focus extra attention on current mega-trends even before the gates open on Domotex. This is a plus for visitors, who can research key trends ahead of the fair and perfectly plan their agendas so they arrive fully informed, with a clear idea of where to go to find the products and solutions that interest them most. Innovations@DOMOTEX will put the spotlight on selected product innovations in the Fitted Carpets, Resilient Floor Coverings, Parquet and Laminate Flooring and Modern Hand-made Carpets display categories. The product innovations that will feature under the Innovations@DOMOTEX banner were selected in mid-October by an expert jury headed by the noted German industrial designer Stefan Diez.
“The latest design highlights, spectacular patterns and eye-popping materials – Domotex is taking its trailblazing focus to a whole new level.”
The initiative will be spearheaded by special display zones – the Innovations@DOMOTEX areas in halls 6, 9 and 17. The Innovations@DOMOTEX areas are being designed by the internationally acclaimed German architect Jürgen Mayer H. The idea is that visitors looking for ideas and inspiration will be able to head straight to these special areas for a condensed look at the hottest innovations. From there, they will be directed to the featured vendors’ exhibition stands where they can find out more about the products that have caught their attention. “Only at Domotex can visitors explore and discover all the latest innovations with such convenience and ease,” explains Dr. Köckler. “The latest design highlights spectacular patterns and eye-popping materials – Domotex is taking its trailblazing focus to a whole new level.” www.domotex.de 40 December 2013
Balta brands set to excite
Staying true to its market leading reputation for continual development and innovation, Balta Group will be returning to present the international mix of visitors to Domotex with exciting product updates and additions to its substantial portfolio of residential and commercial carpets. Balta Broadloom will be present alongside sister brands ITC and Balta Rugs. The event promises to be an exciting one with the nine styles on show exclusively launched at the Balta product preview event that took place in Birmingham earlier this year. In addition, Domotex 2014 will be the event that launches several brand new Balta lines set to impress. The beautiful appearance and resilient properties of the new Sensit fibre will be on show, featuring in many new releases to look out for including Sensit Supreme, Sensit Twist, and Sensit Infinity. With a dense filament count yet fine and transparent structure, the radical new polypropylene fibre blends an irresistible silky sheen and lustre with high performance and easy maintenance properties proving to be a huge hit in the UK market. Also on show in Hannover for the very first time will be Melrose Twist and Paramount Twist featuring Balta’s newest X-Tron extra strong yarn. Furthermore in the woollen ranges, Balta’s well-known berber classic Corsa will be updated and relaunched together with a 65 oz 80/20 wool twist called Royal Signature Twist. “Domotex 2014 looks set to be another extremely busy year for Balta with the hard work and preparation from our team translated into new and exciting product releases that we are very excited to share,” comments Geert Vanden Bossche, marketing director, Balta. “As the leading international trade show of the flooring industry, the importance of Domotex is paramount and thus a fitting event to launch our newest Balta developments”. T +32 56 62 22 11 www.baltagroup.com
from The Stocklists
Hall 6, Stand A30
December 2013 41
DOMOTEX 2014 Strands on stand
Lano Carpets will be returning to Domotex to present its broad portfolio of commercial and residential carpets, and for the first time since becoming distributors of Mohawk International to the Western European market, this will include the renowned Smartstrand and Everstrand carpet ranges.
This year the impressive Lano Carpets stand will have many exciting developments, including several brand new qualities. Importantly the stand will introduce Mohawk qualities including innovative new ranges made with Smartstrand, famed for its built-in stain resistance, durability and supremely soft texture. Several striking new qualities from Lano Carpets will be unveiled at Domotex including Treasure; a luxurious cutpile consisting of eco-friendly Perlana fibres that are made from 100% recycled content. Three notable additions to popular current collections include a new woven Venice Wilton design, Zen Heather showcasing a new two-tone finish and Heavy Loop Bamboo joining the Bamboo family, featuring 40% Bamboo content mixed with soft polyamide. Updates to well-established ranges will also be on show, such as striking brand new colourways for the well-known and instantly recognisable polyamide Godiva, Zen, Satine, Smaragd and polypropylene collections Heathertwist & Xtratwist. T 00800 5266 5266 www.lano.com Hall 5, Stand B16
Alongside exciting updates to the Granorte cork collections on show in Hannover, the latest developments to the innovative Vita range will enjoy the limelight at Domotex, revealing the astonishing clarity and visual results achieved by employing advanced high definition digital printing.
Inspired by the aesthetics found in the natural world, Vita boasts beautiful wood-style decors that portray the minute grain characteristics of larch, oak and ash in sharp, life-like detail thanks to printing resolutions of over 1,000dpi. The range has been a runaway success due to its incredible clarity, yet true to form this year Granorte will be pushing the boundaries of design even further. Domotex 2014 will unveil several new colourways and new surface texture options to keep consumer demand for Vita strong as ever. As passionate advocates of the environmental, living and design advantages that using cork brings, the team at Granorte will be eager to introduce the latest updates to its design-led products, produced from a sustainable and renewable resource. With cork making the ideal element for warm, inviting yet hardwearing flooring, the 2014 collections bring acoustic and thermal insulation, underfoot comfort and hypoallergenic benefits to all areas of the home including bathrooms and kitchens. â€œWe are looking forward to Domotex to reveal our latest work as a company dedicated to continual improvement and product development,â€? explains Paulo Rocha, product manager, Granorte.
T 01785 711 131 www.granorte.co.uk
42 December 2013
Hall 9, Stand D58
Donâ€™t let anyone leave your store without a festive mat and fill your stocking with a little extra revenue this Christmas from The Stocklists - see page 2 for details.
Not to be sneezed at
As a pioneer of floor covering suitable for allergy sufferers, Vorwerk has announced an update to its product branding with the introduction of the new ‘Life Balance’ seal. The new logo reflects a fully integrated environmentally aware and health-conscious approach, developed in co-operation with leading German testing institutes.
Vorwerk products currently carry certification showing they meet the exacting requirements from the German Allergy and Asthma Association, as well as TÜV NORD, the North German technical certification company. The existing accreditation confirms Vorwerk products have been tested and found to bind fine dust particles and are free from harmful substances, meaning that they are suitable for use by sufferers of asthma and allergies. Marked with the new ‘Life Balance’ seal, Vorwerk products will meet these strict standards as a minimum, yet the new label now incorporates the company’s overarching ethos and dedication to creating products engineered to provide a healthier environment, not just for the wellbeing of individuals but also for a greener planet. With the new Life Balance seal, Vorwerk have now set a benchmark of health and sustainability for all future products, as Ian Hammond, sales director UK, explains: “The Life Balance seal marks our floor coverings as those that consider the immediate and wider environment in harmony. We believe that both are essential in developing floor coverings that have minimal impact and that contribute to a more positive and less demanding future for flooring.”
With thorough training, qualifications and professional backing from industry experts, WoolSafe Registered Carpet Inspectors are among the most highly trained independent consultants in the carpet care industry. Retailers and manufacturers with a problematic carpet issue on their hands should waste no time in seeking the advice and expert knowledge of WoolSafe Registered Inspectors. Recruited from highly experienced industry professionals, WoolSafe Registered Inspectors complete in-depth training courses in correctly identifying faults be it with the carpet, installation or maintenance. They can carry out or commission carpet testing and write up fully comprehensive inspection reports. Holding the full professional backing of The WoolSafe Organisation and Cleaning Research International, WoolSafe Registered Inspectors are endorsed particularly by Dr Eric Brown, a senior carpet inspector who has widely published the leading literature in carpet care, and still acts as an Expert Witness in highly specialised court cases internationally. With comprehensive and in-depth training provided to WoolSafe Registered Inspectors as well as on-going professional support and resources, the WoolSafe name is synonymous with the best quality service and leading carpet care and advice in the industry. Dr Agnes Zsednai, Managing Director, The WoolSafe Organisation, explains: “We firmly believe that our Registered Carpet Inspectors provide the best service in the industry because we invest heavily in training and make sure we keep up to date with research and the latest developments. With backing from the most qualified expert we would advise anyone with a carpet problem to immediately seek help from a WoolSafe professional.” T 01943 850 817 www.woolsafe.org
T 020 7096 5090 www.vorwerk-carpet.com
Click into style
Visitors to the new Leoline homepage at www.leoline.co.uk, will be greeted by an all-new stylish layout featuring inspirational lifestyle photography showing the diverse range of styles on offer from Leoline cushion flooring. In line with current web design trends, the new site has a clear, streamlined design specifically tailored for the needs of consumers in the UK, making it easy and inviting for users to explore the collections. Along with improved functionality designed to be comprehensive and user friendly, the new site is set to completely transform the browsing experience of visitors searching for flooring inspiration. With large, clickable interior roomset images highlighting key collections scrolling on a large central carousel, accessing the landing pages of collections is fast and easy. From contemporary stone looks to traditional classic wood designs, the different styles can be browsed and compared at a glance with samples presented in a modern grid format or via the magazine-style brochure as preferred. The revised news section allows readers direct access to the latest updates to product ranges, and expert help and advice is on hand in the technical section, where a glossary of terms can be found alongside downloadable Installation and maintenance guides. Visitors can also rapidly pinpoint their nearest Leoline retailer with the new postcode search function providing a vital link between interested parties and stockists. “We are pleased to launch the new UK Leoline website which acts as elegant and interactive online portfolio of the Leoline collections, and also provides stylish inspirational looks for any room of the home,” comments Victoria Hemelaer, Product Manager, Leoline. “We can now drive requests and interested purchasers from our marketing campaign straight to the informative and easy to use site, and the postcode search feature means far better accessibility and visibility to all UK Leoline retailers.” T 0800 032 3970
44 December 2013
Luxury textures! Unique to Axminster Carpets.
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Carpet featured: From our textures range Simply Natural Stripe (Vogue). (Vogue). Â˜ÂƒÂ‹ÂŽÂƒÂ„ÂŽÂ‡Â–Â‘Â„Â—Â›ÂˆÂ”Â‘Â? Â‘ÂŠÂ?Â‡Â™Â‹Â•ÂƒÂ?Â†ÂƒÂŽÂŽÂ‰Â‘Â‘Â†ĆŞÂ‘Â‘Â”Â‹Â?Â‰Â”Â‡Â–ÂƒÂ‹ÂŽÂ‡Â”Â•Ç¤ Â˜ÂƒÂ‹ÂŽÂƒÂ„ÂŽÂ‡Â–Â‘Â„Â—Â›ÂˆÂ”Â‘Â? Â‘ÂŠÂ?Â‡Â™Â‹Â•ÂƒÂ?Â†ÂƒÂŽÂŽÂ‰Â‘Â‘Â†ĆŞÂ‘Â‘Â”Â‹Â?Â‰Â”Â‡Â–ÂƒÂ‹ÂŽÂ‡Â”Â•Ç¤
Visit us at: www www.axminster-carpets.co.uk/domestic .axminster-carpets.co.uk/domestic E: sales@axminster firstname.lastname@example.org -carpets.co.uk Find us on:
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14 looms with 25 new ranges in our factory in Xining, China
Domotex 2014. Hannover Hall 5. Stand B26
Survey - The Flooring Show, Harrogate
41% said more manufacturers are needed
“Manufacturers are missing out and so are we!”
23% says they can’t afford time away from the store
Manufacturer support for The Flooring Show, Harrogate, is key to its future success says our survey of those who visited and those who didn’t last September – but business confidence is also holding back the exhibition’s appeal to retailers.
38% cite new products as the main reason to come
The main reason cited for staying away was that retailers felt they couldn’t spend time away from their business in these tight market times.
66% said Harrogate was worth the visit
But the issue over exhibitor attendance was a close second. More than 21% gave the reduced number of manufacturers as the reason they didn’t attend and one of the surveys highest responses at 41% said more manufacturers would be the main factor in encouraging them to visit next year.
55% would prefer a different location
“Although the industry has shrunk significantly in recent years, a good spread of manufacturers representative of the whole market is what the show needs. The general structure of the show is right, it now needs better representation from the industry and visitors will follow!” said a retailer in Yorkshire.
56% said there was not much new
Another, from London, was more forthright: “I have been attending Harrogate for over 40 years but with such poor numbers of manufacturers showing I question is it really worth the time. Great shame. Manufacturers are missing out and so are we!” Geography plays an important part – and follows previous debates about the location which has seen variable support for events in the Midlands and the South. More than a third or our respondents said a different location would encourage them to visit. But only 9% were interested in exploring an alternative time of year for the event and September still got the most votes (35%) with January-March and AprilJune both getting less support at 26% each. We asked those who didn’t come what they thought they had missed most and “seeing new products” came top at 38% with joint second place for “learning what’s going on in the industry” and “talking direct to manufacturers”. Interestingly, less than 5% suggested they got all the information they needed from the reps, so the appetite for an exhibition as a showcase seems to be high. In our survey, the organisers of the years National Flooring Show in Harrogate got a generally positive report from visitors with 45% saying they were satisfied with the show and a further 22% saying they thought it was good or very good. Two thirds said yes when asked if it was worth the trip. “Call me sad, but Harrogate and the National Flooring Show remain as one of the highlights of my year and the organisers deserve support. It is great to meet up with other suppliers, and catch up with old friends, even competitors!” said one visitor. But the issue of content and exhibitor commitment came through clearly in these results. 61% felt the event compared less favourably to the previous year and 56% said there was “not much new”. But 13% said the show had been significantly better and only 16% said the product portfolio on show was “boring”, 37% declared it interesting.
“Call me sad, but Harrogate remains as one of the highlights of my year”
48 December 2013
The Stocklists polled 1202 retailers throughout the UK during November 2013. Replies and comments are recorded anonymously. Many thanks to all those who took part.
In our “soapbox” comment area, many respondents bemoaned the fact that distributors and wholesalers dominated the event. Another key comment that came out repeatedly was that the show was too expensive for manufacturers to attend in these economically challenging times. This is an unusual issue for retailers to raise and suggests that absent exhibitors had widely issued this excuse for their non-attendance in advance. Harrogate is a good opportunity to sample general business sentiment and we liked this comment from the North East: “The almost ‘Feel Good Factor’, a sense that we may have just survived the recession - I felt a bit like folk must have felt after an air raid, it was like we were shaking ourselves down, and saying ‘we've survived!’’ In our survey, 37% said the general business atmosphere at the show was optimistic, only 12% said the opposite. Finally, asked what had made the most impression on visitors, the most common answer by far was the two bikini clad women who ‘adorned’ a wood flooring stand. That impression, it has to be said, was almost universally bad!
“I loved it and will attend next year without a doubt.”
“It needs to attract more suppliers to convince more retailers to attend”
Harrogate is the perfect place for the flooring show.
The apparent lack of support from the trade is going to be hard to win back. FlooringNews
Feature: Rhys Davies Logistics
Loads of success Rhys Davies delivers: £40m turnover 190+ vehicles (23 dedicated to flooring) 10 depots with national coverage “We like being given challenges,” says Mark Richmond of Rhys Davies Logistics. “We’re in the business of providing lots of solutions!” Flooring distribution is a specialised service which is difficult to get right. As a result, a significant number of manufacturers in our sector handle their own logistics, or even team up with other manufacturers, including competitors, to keep their products on the road. The complexity of carpet logistics in particular has held back distribution development in a sector where the solutions require special skill and experience.
560,000 sq. ft. of warehousing 60 years’ experience in logistics 10 years’ experience in flooring 20+ flooring customers 50%+ next day service
Cutting through this challenge, Rhys Davies has emerged as the pre-eminent independent supplier with some 20 flooring manufacturers on board now and a track record of 10 years of understanding and responding to the industry’s needs. Rhys Davies are a substantial logistics outfit which brings expertise from many sectors to their operation, but it was 10 years ago that they started building a specialised operation with dedicated warehouses for flooring and a customised vehicle fleet. “Flooring is very different and you have to work hard to meet the demands for specialised handling and delivery,” says Mark. “Service is paramount. We see how important this is in the flooring industry – even more so in this tighter market. “So we micro-manage the flooring operation. There is no sub-contracting. We are in control of every lorry, every depot and every warehouse,” he says. This approach gets a boost in the new year when a new traffic and warehouse system goes live – enabling real-time tracking of flooring deliveries across the network. Rhys Davies customers will be able to access the system themselves to track their deliveries through to the provision of electronic PoDs (Proof of Delivery). This commitment to ongoing investment has been demonstrated throughout the business. A new warehouse for flooring opens at their Swindon site later this month in response to business growth in the South East and will serve the area West of London (adding resource to the existing depot in the region at St Albans). This means shorter journeys and an enhanced service. Rhys Davies already delivers two to three times weekly to most areas and achieves a next day service for more than half its consignments.
“We like to push people to find out just what’s possible when we work together to make things happen more quickly, and more efficiently.” Most of the vehicle fleet is under two years old and the next 12 new vehicles which come into service during December will be dressed up in the new livery of Rhys Davies – the result of a recent re-brand that aims to raise the profile of the company who are perhaps less well known than some of its competitors. “We have tended to stay under the radar but now we are making a little more noise,” says Mark. “We’re proud of our growth in the flooring market where we believe our service has contributed to the successes of many of our customers in the sector. We like to push people to find out just what’s possible when we work together to make things happen more quickly, and more efficiently.” The focus on flooring during 2013 has seen expansion into export/import, handling samples and POS. Rhys Davies is always on the move and is set for further development in 2014-15. T 02920 810 587 www.rhysdavies.co.uk from The Stocklists
December 2013 49
Texture with a twist
The new high pile Twisted Texture collection from Heuga, is designed to create a beautifully warm atmosphere in the home during the winter nights. The carefully chosen colour range of Twisted Texture comprises ten modern shades, to ensure interiors are stylish, modern and comfortable at the same time. The colours are based on a variety of animal colours such as the warm red of the Red Fox colour and the natural look with colours Lambswool or Lion. Also, combinations of two or more colours are very suitable for creating subtle effects or exciting contrasts. Besides it being a stylish product, choosing Twisted Texture is a practical choice. Being made from 100% polyamide, these carpet tiles are super strong, hardwearing and resilient. What’s more, the product is easily cleaned. Its soft and luxurious look and a classification of 32 make Twisted Texture ideally suited for living rooms and bedrooms. Twisted Texture is perfect for creating a floor with a wall-to-wall appearance but is also excellent when used as a soft rug on a hard floor. The tiles are recommended to be installed in a style of a broadloom carpet. Twisted Texture comes in 50cm x 50cm tiles. Heuga is distributed through Home Foundations in the UK. T 01675 433 501 www.shawhomefoundations.co.uk T 0031 (0)6 46 35 28 40 www.heuga.com
Forbo forges ahead on recycling Tessera carpet tile installation off-cuts can now be collected through Forbo’s Back to the Floor recycling scheme following significant investment in new processing equipment. This further widens the sustainable disposal options for flooring companies, enabling 100% of Tessera carpet trim to be reused in the UK. Virtually the whole flooring portfolio supplied by Forbo can now be collected through its recycling initiative, thus closing the recycling loop. Tessera carpet tile off-cuts can now be reprocessed for use in new carpet tile backing. Forbo has invested more than £1 million in a new extruder at its Bamber Bridge plant in Lancashire as part of its on-going mission to increase the recycled content of its products. The new process dramatically increases the proportion of recycled filler contained in the bitumen backings that give Tessera carpet tiles their strength, durability and dimensional stability. Launched in November 2012, Back to the Floor also collects and reprocesses smooth vinyl, cushioned vinyl flooring, plus Marmoleum and Flotex installation off-cuts for recycling back into new Forbo products. Matt Charlton of the Back to the Floor Scheme said: “The ability to recycle Tessera carpet tile offcuts in the UK is a much-welcomed move following the introduction of new processes to handle this material stream. All Tessera carpet tiles made in the UK have more than 50% recycled content.” Scheme members are provided with colour-coded polythene bags and bulk bags, which can be collected from site or dropped off at participating distributors when filled with the specified materials. T 0161 355 7618 email@example.com
Increasing confidence continues in retail flooring sales
Retail sales figures for the Autumn continued to see a steady strenghtening of demand in the furniture and flooring sectors - despite a surprise slowdown in other sectors - and manufacturers report strong sales in many areas. The CBI said general retail growth ground to a halt by the end of October after three months of success with economists saying the slowdown “underlined the pressures on households as lacklustre pay growth fails to match rises in living costs.” But Barry Williams, the chairman of the CBI’s retail panel commented: “Signs are pointing towards increased consumer confidence – backed up by continuing growth in certain areas such as furniture and carpets; recreational goods; footwear and leather which all did particularly well.” Victoria Carpets parent company Victoria PLC announced their first half results in November with revenues down 4.1% in the six months to the end of September but profits have moved into the black to £0.61m, compared to a £0.07m loss in 2012. The Group said the trading performance had been “satisfactory”. Their statement added: “A considerable amount of work has been done to remove unnecessary cost from the business and improve the Group’s working capital position, although more remains to be done before the Group starts to deliver acceptable results. “The Group is now focussing on selling product at an acceptable margin, rather than seeking sales at any cost. This will impact top line sales but, in time, should deliver improved profits to the Group.”
50 December 2013
2013 from The Stocklists
Weâ€™ve selected the very best photos from our editorial pages in 2013 which demonstrate that style, quality and creativity is alive and well in the UK flooring industry. December 2013 51
2013 52 December 2013
Fine Worcester Mittin Mouse by Adam Carpets. This year saw two iconic names in the world of interiors come together when Farrow & Ball agreed to create some coordinated colour schemes between their paints and Fine Worcester Twist from Adam Carpets. You can see the effect above, with FW103 Mitton Mouse matching beautifully with No.54 Elephants Breath from Farrow & Ball. T 01562 829966 www.adamcarpets.co.uk.
Glenshee by Kingsmead. Billed "star of the show" by The Stocklists at The Flooring Show, Glenshee by Kingsmead features the brand new Highland Fleece wool which carries the British Wool Platinum logo and is endorsed by the Society of British and International Design. It has a superb palette of twenty vibrant colours.T 01827 831424 www.kingsmeadcarpets.co.uk
from The Stocklists
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2013 54 December 2013
Braunes by Flock Living. A new and innovative name in the flooring industry, Flock design and manufacture luxury, elegant carpets made using ethically produced Laneve wool sourced from Wools of New Zealand. Their Braunes design is a strong, graphic pattern with a contemporary look. The three colour options, Caius, Ferdinand and Sebastian, combine elegant, bold hues with a monochrome base. 020 8440 8777 www.flock-living.com
Sophistication by Associated Weavers. Sophistication has been one of the seasonâ€™s best selling saxonies, combining soft, deep pile comfort with durable high performance for all areas of the home. Available in 10 fashionable colours, there are lots of consumer friendly options with 70oz Sophistication and 45oz Promenade in 2,3,4,and 5m plus 30oz Bellaire in 4 and 5m - all of which are supported by 20, 15 and 10 year StainAway warranties. T 01422 431100
from The Stocklists
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Sensation Heathers from Cormar Carpets. Part of their easy clean carpet family, Sensation Heathers is a heavyweight carpet that uses a two-fold specialised yarn to create a lustrous, luxurious handle. Made from easy-clean fibre, 100% Luxelle polypropylene, for a super-soft touch and stain resistant properties, it is available in 10 fashionable heather shades. T 01204 881234 www.cormarcarpets.co.uk
Esprit Accents by Penthouse. â€œCrafted from the finest 75 ounce pile British Wool with supreme natural jute backing the Esprit range offers the ultimate in luxury deep pile carpet. Available in 12 delicate shades, and furthermore complemented by 12 tasteful pastel heathers in the Esprit Accents rangeâ€?. T 01706 341231 www.penthousecarpets.co.uk
from The Stocklists
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2013 58 December 2013
Quirky from Alternative Flooring. Award-winning Quirky runners Dotty Damson and Fling Damson from CoolBrand Alternative Flooring - the only exclusively floor related brand to attain this status for its style, desirability, authenticity, uniqueness, originality and innovation. You can even watch Alternativeâ€™s cool movie to celebrate. T 01264 335111 www.alternativeflooring.com
Durham Chic from Hugh Mackay. Whitestone Weavers launched Durham Chic under their Hugh Mackay brand to meet market demand for a smart, high quality low level loop with exceptional performance. Made in 3-ply 100% wool, Durham Chic has an attractive texture and is available in 14 carefully selected on-trend colours. 01429 892 555 www.whitestone.co.uk
from The Stocklists
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Axminster’s Simply Natural Stripe in Vogue. The Simply Natural range from Axminster Carpets features this wonderful striking stripe available in six colourways. This high quality 100% wool range is designed to create impact while offering the benefits of Axminster’s unique Cable-Tec yarns to produce superior, long lasting carpet. British made, Simply Natural is perfectly suited to the needs of today’s stylish, modern family, offering exceptional durability as well as luxurious comfort. T 01297 32244 www.axminster-carpets.co.uk
Grandeur from Lano. Grandeur brings the much sought-after combination of a luxurious wool look that is easy to care for. Available in a range of 14 beautiful colours created from 100% recycled fibre, Grandeur is designed to provide a green and stylish carpet solution for all interiors. Featuring in the Premium Easy Care Collection, Grandeur is crafted from 100% solution-dyed Perlana PET fibre, which means that it is incredibly easy to clean and maintain. The collections 1/8â€? cut pile contributes to its sumptuous wool look, and high levels of underfoot comfort. Offering excellent performance and hardwearing benefits, Grandeur is ideal for busy homes and comes with a 7-year wear warranty. T 0032 5665 4000 www.lano.be
from The Stocklists
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Crucial Tradingâ€™s Biscayne in Lime. Renowned for creating innovative and diverse floorcoverings, Crucial Trading is delighted to introduce its latest stripe collection, Biscayne. Made from 100% ethically produced wool and woven in Yorkshire, Biscayne is part of the sustainable and ethical Laneve collection. Designed by Joanna Ramsden from Wools of New Zealand and available in 12 dynamic colourways, Biscayne adds individuality and personality to the home. T 01562 743 747 www.crucial-trading.com
Brintonsâ€™ Stripes collection. Brintons are at the forefront in creating contemporary designs in patterned carpet and have developed coordinated ranges that allow for combinations that are smart and luxurious. Pictured here, the Stripes Collection in chocolate fudge down the stairs provides an attractive complementary contrast to the Pure Living, earth crystals, in the hall. T 0800 505055 www.brintons.co.uk
from The Stocklists
December 2013 63
Flower on Flooring Flooring IT - The march of the machines Although the flooring sector is best known for its personal service, technology is increasingly providing options to improve and extend operations in a number of areas The march of technology in all areas of life is inexorable, but the flooring retailers who are able to harness the various applications to best effect are increasingly finding that these are delivering tangible benefits to their business. Nigel Welsh, Laser Measure managing director, says many in the flooring industry believe mobile applications, desktop software and web-based solutions are for the younger generation. Those who continue to only use what is familiar are missing out on real and measurable benefits, he states. “For those brave souls willing to venture into an unfamiliar world the benefits are many: efficiency, reductions in mistakes, accuracy, communication and collaboration,” he says. Imagination can become reality by using applications such as MeasureSquare iPad PRO, Measure.net cloud-based CRM solution and MeasureSquare Commercial desktop estimate software. “Imagine no printing and scaling architectural plans, think of the trees and printing costs, imagine measuring with a laser and your plan is being plotted as you measure,” says Mr Welsh.
Polyflor’s iPad app is a great tool
It additionally allows samples to be ordered free of charge. The My Gallery section allows the user to collect images that can be viewed and emailed in a PDF format. Tom Rollo, Polyflor’s marketing manager, comments: “The app is a great tool for the flooring contractor and specifier alike, allowing instant access to product information, imagery and sample requests and is a useful addition to Polyflor's online presence.” Internet-based technology is also available through Mayne Computer Technology’s Mosaic system, which now runs in a Cloud-based format. The system can be accessed from any suitable PC, laptop or tablet with internet access, allowing viewing of customer orders in any location, the company states. Estimators can produce quotes whilst with the customer, check stock availability and arrange convenient fitting dates. Fitters can view and update orders and fitting diaries. Customer service is further improved by auto generating emails to customers to confirm orders, fitting date, etc. The system can also link electronically to suppliers to check stock, raise purchase orders and ascertain delivery dates. Mosaic can additionally generate KPI reports and is suitable for all types of flooring companies, the company explains.
Measure Square offers tangible benefits
Polyflor has increased its engagement with online technology by launching its first app. The iPad app is free to download via the Polyflor website or from the Apple Store and allows users to look through installation images by sector or colour. High quality sample scans of all colours can also be viewed, along with product details and technical specifications, the company states.
“For those brave souls willing to venture into an unfamiliar world the benefits are many” 64 December 2013
Mayne Mosaic is on the cloud for total accessibility
by Dennis Flower
“One of the most critical challenges is making the supply chain work from supplier to retailer, whilst reducing costs and time taken to complete transactions.”
Twist and shout
Reflex Data says one of the most critical challenges is making the supply chain work from supplier to retailer, whilst reducing costs and time taken to complete transactions. Websites and e-commerce are considered essential but costs, time and effort involved should not be underestimated. Many benefits can also be gained by raising purchase orders more quickly, booking in goods received, planning customer deliveries and fitting, together with improving stock management and sales analysis. The answer is to find a system that manages suppliers’ data electronically and fully integrates with internal systems, saving time, effort and money. Reflex says its Caftex flooring retail system provides the ability to link with suppliers’ systems while seamlessly automating everything from cash sales and stock ordering to deposits and fitting orders.
Cormar Carpets has added a brand new collection to its Sensation portfolio of luxurious easy clean carpets. Expert advice on stain care can be accessed by downloading the free WoolSafe Carpet Stain Cleaning Guide app, designed by experts to deliver the correct advice on how to treat all manner of spills. From common culprits, such as red wine, to soot and candle wax, the app gives clear, step by step guidance on the correct method for treating each stain. Under the Products tab, cleaning agents from spot removers to large area cleaners can be sourced. If the staining is extensive or stubborn, the app also pinpoints the user’s location to highlight the nearest WoolSafe approved service provider where specialist advice can be sought.
For more information: Laser Measure
T 01254 916128
T 0161 767 2551 www.polyflor.com
Mayne Computer Tecnology
T 01782 562522
T 01482 881152
from The Stocklists
Sensation Twist has been crafted from the same two-fold specialised yarn to create a lustrous handle but with a finer twist definition. A sister range to Sensation (Original and New Feeling) and Sensation Heathers, it is also made with the same easy clean fibre, Luxelle, that makes it dirt and stain resistant and bleach cleanable. It is ideal for all around the home, including bedrooms, and comes in a choice of 16 plain colours, available in four and five metre widths Says Cormar’s marketing director, David Cormack: “The retail carpet market has been dominated for years by wool and polypropylene twists. But now the Sensation ranges with their use of the soft luxurious Luxelle fibre, bring a new dimension to the market. Both Sensation and Sensation Heathers have had a great reaction. So it made sense to bring out another variation, using the same winning formula. All the Sensation carpets look and feel fantastic, they are easy to live with and are great valuefor-money.” All Cormar’s stain resistant polypropylene carpets, wool twists, wool loop carpets are produced on site at its Lancashire mills and distributed in the UK and Eire via its own delivery fleet. T 01204 881234 www.cormarcarpets.co.uk
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66 December 2013
Stocklists Classified The
Our business is growing and we are looking to recruit a new Residential Business Manager to join our current UK sales team covering the North West, North Wales and Cumbria. Reporting to the National Sales Manager, the post holder will be responsible for achieving sales targets through a network of independent carpet/home furnishing retailers, contractors and major accounts. The suitable candidate must have a proven track record in sales and account development, knowledge of carpet, flooring and the home interior markets and be IT literate in using Microsoft packages including our CRM system. You should be professional, confident, self motivated, well presented and demonstrate excellent verbal & written communication skills. You will receive a competitive salary package, Company Car, Private Health Cover and Pension Scheme.
Due to a significant increase in sales, we require high quality flooring fitters for Domestic Carpet, Contract Flooring, Amtico/Karndean, Wood, Vinyl and Laminate. We offer excellent rates of pay and regular work. Must have CSCS card, public liability insurance and own vehicle to accommodate 4m wide carpet. Working on a sub-contract basis. Required for the areas of: Scotland, Midlands, Northern England and South West England.
Please contact Van Modashia on 01772 701033 Email: firstname.lastname@example.org
Interested candidates should forward their CV and covering letter to: Anne Burns, HR Manager, email email@example.com Closing date for applications is: Friday, 14th December 2013
www.designercontracts.com Email: firstname.lastname@example.org
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....in the UK’s best read retail and contract flooring publication. Call Diane Martin on 01482 659396.
from The Stocklists
We require Flooring Fitters for • Domestic Carpet • Vinyl • Amtico/Karndean • Laminate • Contract Flooring • Cap and Cove • Comunal Area Also • Sub-contract curtain Fitters We are looking for good quality fitters for most of our 12 Regional Warehouses nationwide working on a sub-contract basis. You must be in possession of a current CSCS Card and have your own van. Plenty of work available. For further details and to arrange a local meeting Please email email@example.com or phone your local region:
Falkirk Preston Birmingham Chesterfield Corby Brentwood
01324 676100 01772 705557 0121 3596083 01246 853463 01536 407357 01277 263450
Slough Biggin Hill Exeter Southampton Newport, Gwent
01753 577935 01959 572313 01392 823051 01489 784196 01633 279310 December 2013 67
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The UK's best read trade title for retail and contract flooring.